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Hi there, and welcome to another.

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Podcast episode of Unleashing Brilliance.

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I'm so glad you're here.

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Now.

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If you're listening to this, chances
are that you are someone who deeply

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cares about the work that you do, that
you've built a career, maybe even a

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business rooted in expertise in service
and in the kind of integrity that's

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hard to find these days, and yet.

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Despite all of that, you may be feeling
a little bit stuck, like you're saying,

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all the right things, showing up online,
putting your brilliance into action

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and out there into the world, but
nothing's quite landing like it should.

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And if that feels familiar,
today's episode is for you.

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Because we're about to unpack

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why the classic

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lead magnet strategy

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just isn't working anymore

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and more importantly, what to do instead,
I'm going to introduce you to something

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that's way It's much more human.

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I've been teaching my community
and they've all been experimenting

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with this over the last few weeks
and getting some great results.

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It's becoming far more effective
at building the kind of trust that

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leads to real opportunities, and I
like to call this the micro gift.

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It's refreshingly personal, it's
ridiculously practical, and it's

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already creating massive results
for the women I work with.

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Now, here's the truth.

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Bomb

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Funnels are broken

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funnels,  freebies, lead magnets.

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We've all created them.

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They're meant to build our
lists and warm up our leads.

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But here's the truth.

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People are burnt out.

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They are over consuming.

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They are overthinking, and
we are under connecting.

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They don't want another gated
PDF necessarily, or a vague

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promise of transformation.

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They want something real.

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They want you.

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And let's cut to it.

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You are in a business to serve.

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You are in a business to make
a difference, and you are

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in a business to make money.

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Right now, your ideal
clients aren't biting.

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They're scrolling past your posts.

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They may be ignoring your
emails, ghosting your offers.

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This isn't a marketing problem anymore.

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It's a connection problem

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and the MicroG gift is your way.

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Back in.

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It's a strategy designed to start genuine
conversations that lead somewhere.

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It's about finding quality leads who
are ready for help, and it's all about

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positioning you as the trusted guide they
didn't even know they were looking for.

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No more waiting around.

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This is how you activate
interest and opens doors.

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So

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What is a micro gift?

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I want you to think of a micro gift as
a small but mighty act of generosity.

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It's a tool, a tip, an insight or
a short experience that delivers

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immediate value to your ideal clients.

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And that's that key word there.

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Immediate value.

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Now, some of you're listening to
this might be going, yeah, but

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isn't that what a lead magnet is?

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I wanna share with you now just
quickly talk through what I see

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as the key differences between
lead magnets and micro gifts.

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So if we think about intent, if we
think about intent, lead magnets are

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fundamentally about collecting emails,

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Micro gifts,

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their intent is about
building relationships.

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If we think about value, depth,
lead magnets often sit on red.

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Micro gifts are quick,
actionable and memorable.

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So if we think about
lead gen versus trust,

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Lead magnets are about list building.

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Micro gifts are about people.

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Think about, maybe it's a script they can
use today, a short video answering the

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exact question they're Googling right now.

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A checklist of framework, a download
that gives relief from the current

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chaos, a piece of your brilliance
that they can apply straight away.

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It's about it being practical,
it's personal, and it's powerful.

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Now Leah, who is, uh, one of my clients,
we were recently at an inner circle

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mastermind day and she delivered some
powerful training around assuming

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positive intent and wrapped this
training up with a very simple I.

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PDF, no pitch, no polish,
just genuine value.

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And I said to her, Leah, do you reckon
that there's other people in your

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market that struggle with this too?

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And her answer was a resounding,
hell yeah, Janine, most of my

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clients are struggling with this.

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I suggested to her that we turn
this thing into a MicroG gift.

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She sent this MicroG gift to a
few people, just a short message

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with a thought this might help.

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And the result, two cells
within days multiple.

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This is exactly what I needed, replies,
conversations reopened, trust rebuilt,

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all from that one act of generosity.

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So why does this work?

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Why does this microgrid work?

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Well, I think right now your audience,
your potential clients are overwhelmed

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that they're currently overthinking.

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They're, they're spiraling in
self-doubt, and what they want

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is clarity and confidence.

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They want someone to
say, here's what matters.

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Right now, I think they're over consuming.

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You know, they've downloaded
every single freebie online.

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They've probably shared their email
hundreds of times for multiple lead

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magnets, but they're still feeling
stuck, and what they want is a practical

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next step, something light, fast, and
actually helpful They're craving realness.

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They're not looking for more automation.

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And what they want is they
want human connection.

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They want proof that you see them and
that you've helped others like them.

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And this is where the micro
gift creates momentum for them.

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And for you, it's how you stand
out in a saturated market.

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It's how you build trust instantly.

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It's about starting
conversations with real people.

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It's finding leads who
are already warmed up.

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It's about creating, oh my God, thank
you moments that lead to deeper work.

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It's your way of saying,
I see you, I hear you.

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I understand where you are at, and I've
got something to help you right now.

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No fluff, no faff.

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Just impact.

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So I guess you're now thinking to
yourself, okay, Janine, I get it.

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How on earth do I create one?

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Well, I wanna give you
four very simple steps.

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Write down some notes if you need to,
and I reckon you could probably create

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a MicroG grift in the next seven days.

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It's exactly what my clients have been
doing, and we've been measuring, we've

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been experimenting, we've been testing,
we've been trialing, and we've been

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getting results using these steps.

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So here they are.

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Step number one.

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It's about zooming.

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This is where I want you to get
really specific about your particular

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audiences, your particular clients.

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Right Now, problem, right now problem.

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That's the key words.

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Ask yourself what is
keeping them up at 3:00 AM?

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What are they whispering to
themselves that they're scared about?

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What's slowing them down?

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Today, you know, it may be, I don't
know what to post to get engagement.

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I, I need to price this proposal,
but I'm second guessing everything.

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I'm, I'm not getting any leads.

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Where are the clients?

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My team is overwhelmed
and under productive.

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If one person says it,

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10 more are probably thinking it.

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And that's what I want you to think about.

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I want you to zoom in on your ideal
clients and think about what is the thing

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that's keeping them awake right now.

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Step number two, and this is key.

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I want you to solve small, not
something big, not a 50 page ebook.

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We are thinking light, sharp, helpful,
something that they can use immediately.

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A cheat sheet, A checklist.

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Three questions to ask yourself.

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A one page framework, a script, a short
training, a how to with one big giveaway.

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One big takeaway.

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You know, what you've got to think
about is if they wouldn't use it within

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24 hours, your job is to tighten it.

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So it's about going small.

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Step number three then is to activate.

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And amplify.

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This is about sharing your micro gift
with the two audiences that matter most.

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Audience one, go first
with the advocate plan.

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This is where you send it personally to
past clients, current clients, referral

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partners, champions, and connectors.

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Start with your inner circle, past
clients, referrals, people that you know

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are watching from the sidelines, and send
it to them with a very simple message.

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I've recently been
working with this client.

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We talked about, blah,
we worked through this.

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I've packaged it up for you because I
thought you might find it helpful too.

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Please enjoy and pass it on to anyone
else that you think might find it helpful.

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Give it away.

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Give it away.

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What we're looking for is for people
to come back and say, thank you.

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Awesome.

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That was really helpful.

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restarting the conversation.

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We are genuinely providing some
help for those advocates, the

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people that already love your work.

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Step number one.

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Then step number two.

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Is about going broader.

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This is about the lead plan.

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Go broader.

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Share it with your email list, social
media, audience, DM, connections, who have

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gone cold communities you are part of.

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And again, share it with,
I've created this thing.

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I thought you might find it useful.

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If you want a copy, let me know.

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You literally send it out, then
scale it, post it on whatever

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social media you are part of.

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Send it broader, wider,
and in exchange for it.

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That is when you go and get
those new emails, and then the

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final step is to follow through.

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When someone says thank
you, don't disappear.

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Ask what landed.

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Keep the conversation going.

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Open the door to more.

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So here's your next step.

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I want you to Pick one problem
your audience is struggling

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with right now today.

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Create one micro gift to solve it.

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Remember, we go small and I want you to
send that micro gift to three people this

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week and let's just watch what happens.

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this episode sparks something,
once again, please share it.

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Please leave a review.

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Please pass it on to a friend.

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And if you use this strategy, tag me
because I'd love to celebrate with you.

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You need more connection.

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We all need more connection, and we
all building businesses of our dreams.

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Thanks for listening.

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Keep showing up.

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Keep sharing your brilliance
because you are so much closer to

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those breakthroughs than you think.