Welcome to Close it now, the podcast that's revolutionizing the H Vac and home improvement trades industries.
Speaker AGet ready to dive deep into the world of heating, ventilation, and air conditioning.
Speaker AWe're turning up the heat on industry standards and cooling down misconceptions.
Speaker AAnd we're not just talking about fixing vents and adjusting thermostats.
Speaker AIt's about the transformative movement that's reshaping the very foundation of H VAC and home improvement.
Speaker AWe're the driving force, inspiring top performers who crave excellence not only in their professional endeavors, but also in fitness, nutrition, relationships, and personal growth, proving that we can indeed have it all.
Speaker AThis is Close it now, where excellence meets excitement.
Speaker ALet's get to work now.
Speaker AYour host, Sam Wakefield.
Speaker BWell, all right.
Speaker CWelcome back to Close It Now.
Speaker CSam Wakefield here.
Speaker CI am honored to have two guests on the show today.
Speaker CNot one, but two.
Speaker CIt's been a minute since we've watched some Sesame street with the kiddos, but for everybody out there, if you remember the Count.
Speaker CSo today we.
Speaker CI am joined by two individuals.
Speaker CYou have heard the first one on the show before.
Speaker CThis is Jason James.
Speaker CIf you haven't listened to the episode we did once upon a time where he went over how to use the microscope in.
Speaker CIn selling IAQ and investigating systems, looking for opportunities.
Speaker CIt's not looking for opportunities to sell.
Speaker CIt's looking for things that could be possible dangers for homeowners to make them aware, and then they decide what their best course of action is.
Speaker CAnd so if you haven't heard that episode, I've gotten so much feedback over the last couple years from technicians and from salespeople and owners across the country who have ordered the microscope and.
Speaker CAnd, Jason, I don't even know if I filled you in on a lot of it, man.
Speaker CThere's incredible response from that episode that it's helped so many.
Speaker CYeah, so.
Speaker CSo I apologize for not filling you in on that.
Speaker CSo many people across the country have seen some really incredible results from using that tool in their investigation process.
Speaker CSo today, everybody, we are turning the corner.
Speaker CA date of recording Here is August 14th.
Speaker CAnd as you know, in our industries, you have to.
Speaker CYou do dig the well before you need it.
Speaker CMeaning we're looking ahead now into the fall and in as.
Speaker CAs everyone across the country and around the world even starts getting into your heating checks.
Speaker CWhat are you doing in your heating checks?
Speaker CWhat are you doing in your maintenances?
Speaker CWhat are you doing as we get into heating season?
Speaker CTo keep your homeowners safe and to do a thorough investigation.
Speaker CSo Today, this is partially what we're going to talk about.
Speaker CThis is our heat exchanger episode.
Speaker CIt is a.
Speaker CNo pun intended, hot topic.
Speaker CAnd so.
Speaker CSo we're going to cover that.
Speaker CThe other gentleman that I have on with me today is Mr. Bill Ratliff of Right Way H Vac.
Speaker CRight Way In.
Speaker CYou are in Columbus, Is that right?
Speaker DThat is correct.
Speaker DThat's right.
Speaker CColumbus, Ohio.
Speaker CSo, yeah, the state that's round on both ends and tall in the middle.
Speaker COh, so glad to have y' all both today.
Speaker CI. I'm honored to have you both on, and I'm excited about our conversation.
Speaker CBut before we get into it.
Speaker CBut first, I've got a question for you.
Speaker CI have Hebrew tattooed on my wrist.
Speaker CI saw you have Hebrew tattooed on your arm.
Speaker CWhat is it?
Speaker CWhat's it say?
Speaker CTake us through it.
Speaker DAll right.
Speaker DYeah, it's actually in the Greek on.
Speaker CThis one and Greek on the others that love this.
Speaker CSurprise questions are always fun.
Speaker DAll right.
Speaker DThat was a surprise question.
Speaker DI get that a lot.
Speaker DIt's all about love, believe it or not.
Speaker DThe first one on the bottom there is.
Speaker DThis one is the line of the tribe of Judah.
Speaker BOkay.
Speaker DYou know, and the next one is Ivey, which ive is a deep, abiding love for God's people.
Speaker DYou know, he loves your period.
Speaker DYou know, there's no strings attached.
Speaker DAnd then there is.
Speaker DIt's translated to the Latin over here.
Speaker DOr.
Speaker DNo, that's still Hebrew.
Speaker DI'm sorry.
Speaker DOver here is the Latin, and the Hebrew is faith.
Speaker DOr this was actually particularly hope for the coming of the Messiah, because his Old Testament.
Speaker CAnd bonus points if you can say it in Hebrew, too, so.
Speaker DBecause.
Speaker DWell, yeah, cool.
Speaker DDeal.
Speaker DThen over here, we're agape, which is Greek, you know, and then over here is faith in Greek.
Speaker DSo now you know that we feel the Messiah has come.
Speaker DThat, you know, I have my faith in Jesus Christ, and.
Speaker DAnd over here is the Gentiles, which means we're all a little screwed up.
Speaker DWe all need Jesus, you know, and doesn't mean we live by faith, but we live by.
Speaker DWell, I mean, we don't live by works, obviously.
Speaker DWe live by faith.
Speaker DAnd.
Speaker DYeah, that's.
Speaker DThat's kind of it.
Speaker CSo love it.
Speaker CThanks for sharing.
Speaker CThat's awesome.
Speaker CSo since we're going down the tattoo road for a second, this is.
Speaker CThis is part of getting to know.
Speaker CThis is what podcasts are about.
Speaker CWe can talk about all kind of stuff.
Speaker CMy show.
Speaker CSo on my rest, here is Bachir, which is chosen or elect, so that my full Name is Samuel, which is called of God, indirect translation.
Speaker CSo this is a version of that.
Speaker CIt's really fun.
Speaker CSo actually over here on my get to show off my guns over here.
Speaker CSo on my right arm for everybody listening, you'll have to go watch the YouTube and make sure to go like and subscribe.
Speaker CBut vine with the crown of thorns represents Jesus because he's the vine and we're the branches.
Speaker CAnd from the center here we've got the trifoil, which is a trinity representation.
Speaker CThen you.
Speaker CThis is about a 20 year old tattoo, but all of these rays of light coming out from the center because God is light.
Speaker CAnd then over here, the bird, it's a sparrow.
Speaker CIs originally going to be a dove, but white tattoos are really boring.
Speaker CSo it is sparrow.
Speaker CSo this is a loose translation of the Trinity and so I get two.
Speaker BI love it.
Speaker DI like that.
Speaker CSo there's my version of all of that.
Speaker CSo for everybody listening.
Speaker CNo, what we are not saying is you have to be a specific religion.
Speaker COne of the things that I love is absolutely 100% be in alignment with your core values.
Speaker CDo what you know you should be doing in your own spiritual life and spiritual practice.
Speaker CSo I love it.
Speaker CSo awesome.
Speaker CWell, thanks for sharing.
Speaker CWhere's your tattoos?
Speaker CTattoo episode.
Speaker DNo, yeah.
Speaker CI have a whole bunch more we could cover, but that's not.
Speaker CWe don't have time for that today.
Speaker CNor does everybody want to see where all of mine are either.
Speaker CBut awesome, man.
Speaker CWell, I love it.
Speaker CThanks for sharing.
Speaker CSo it sounds like your core values are really important to you.
Speaker CWhen you bring that.
Speaker CLet's bring that forward into the business a little bit.
Speaker CSo you guys are right way in Columbus sounds like clearly the name even leans towards that.
Speaker DJust about everything we do is as in our world, you know, like you said, whatever religion you are, you know, that's up between you and God.
Speaker DUs, we don't drive it like we don't tout it every day.
Speaker DBut the core with everything is doing everything is unto the Lord.
Speaker DNow he sees you no matter where you're at.
Speaker DSo you need to be honest with integrity.
Speaker DYou need to do it as if you're.
Speaker DHe sees.
Speaker DHe sees everything.
Speaker DThere's nothing you can hide from it.
Speaker DSo be who you are, be the best version of yourself and you know, keep ripping, you know what I mean?
Speaker DIn all aspects of it, you know?
Speaker CYeah, yeah, love this.
Speaker CWell, let's take us into, into this episode a little bit.
Speaker CAnd one of the things that I was hearing from you is, you know, your journey into the Business, you know, started roughly 16 years ago.
Speaker COf course, before that you were.
Speaker CYou were still in the industry before you got into owning your own business, correct?
Speaker DYeah, that's correct.
Speaker BYeah.
Speaker DI've been doing about 28 years total.
Speaker BOkay.
Speaker CYeah, right on the leopard pizzas in.
Speaker DHigh school before this.
Speaker CYou know, it's all service.
Speaker CRight.
Speaker CSo let's.
Speaker CSo Jason, talk to us a little bit.
Speaker CSo let's back up because, you know, when we were brainstorming this episode, there's a couple things that y' all said that I wish I had just been recording because we were getting into it.
Speaker CBut talk to me about Yalls philosophy on, you know, on that balance between being the overly excited technician being the sales guy, you know, that, that take us into that conversation because there's a comparison that you made, Bill, that I absolutely love.
Speaker CAnd it breaks it down and boil simmers this whole concept down into very easily understandable explanation.
Speaker BYeah.
Speaker BSo, you know, there's so much to cover, but there's also not a lot.
Speaker BIt's really, really simple.
Speaker BYou know, when we go in a customer's house, we don't generally talk religion and politics, but we walk the path of doing the right thing.
Speaker BSo we get in there, we look for the problems and we offer solutions to that.
Speaker BSo the technician has to have that mindset.
Speaker BIf they, you know, they have meetings all the time at companies.
Speaker BThey get the technicians together and they're like, hey guys, you know, we need to get our revenue up.
Speaker BSales have been down.
Speaker BYou guys really need.
Speaker BWe need to find out what's going on.
Speaker BAnd you know, just like Bill was saying, you know, you got different tech, you got the fix it guy, you got the sales guy, and then you got the professional.
Speaker CYeah, you mean to steal your thunder and pass it over to James.
Speaker BBut it's the truth.
Speaker BI mean, if.
Speaker BIf you are going to go buy some food or buy another product outside of this industry, most people like the best.
Speaker BSo, you know, if you're in college and you're living on ramen noodles and shopping at Aldi's, then that's your motivation to someday afford to go to better places to eat.
Speaker BAnd it's no different with customers.
Speaker BYou know, sometimes they don't have the money to replace the system and a sales tech doesn't see that.
Speaker BAnd sometimes, you know, it's not about the money, it's about other things.
Speaker BAnd being the kind of guy that would put yourself in your customer's shoes and try to see where they're at.
Speaker BIt all comes down to doing the right thing and being genuinely interested in helping somebody.
Speaker BYou know, I, I have people that hardly have any money, but they already know that 20 year old furnace may not be a great investment.
Speaker BSo they start calling, you know, their uncle or their mom or their dad and say, hey, I'm in a pinch.
Speaker BI, I really don't want to fix this thing.
Speaker BNo, people always buy what they want.
Speaker BYou know, whether it's your car to go to work in, whatever it is, they buy what they want.
Speaker BSo it's our job to help them find that.
Speaker BAnd it's so hard when you got a group of guys in a company that says, hey, we're going to pay you commission, we're going to pay you a spiff.
Speaker BAnd this is one of your motivating reasons to work a little harder and dig into the system and find it.
Speaker BAnd then that's where you start to see the true colors of a technician.
Speaker BI've had technicians that fail almost every heat exchanger they come across.
Speaker DYeah.
Speaker BAnd half of those are not bad.
Speaker BSo, you know, that guy weeds himself out eventually.
Speaker BAnd then you've got the guys that don't even look at the heat exchangers.
Speaker BThey're like, oh, it's only five years old.
Speaker BThere's no sense in trying to take it apart to get in there and look at it.
Speaker BAnd it's like, well, who are you to throw the customer safety under the bus?
Speaker BYeah, you should look.
Speaker BThat's your job, for one.
Speaker BThat's part of your job title.
Speaker BAnd if you're not looking, you're throwing somebody else's safety under the bus.
Speaker BThe bus.
Speaker BAnd I don't think that's fair to the customer.
Speaker BAnd I think build 100 agrees with me on that.
Speaker BAnd, but you know, when we're three people here talking about safety, you know, we all know that's number one.
Speaker BBut getting your team motivated to want to do that, that integrity of doing it when nobody's looking, that where, that's where it's an honor thing, you know, it's, who are you?
Speaker BWhat are you?
Speaker BWho are you?
Speaker CYeah, I love that so much.
Speaker CActually, Bill, I'd love to pass this back over to you.
Speaker CDefine the service tech salesman professional a little bit more for us the way you were telling me earlier.
Speaker CThen the question after that is what to springboard off of.
Speaker CWhat Jason was just saying is being the owner and being the, the leader in your organization, you know, and I'm sure it's a shared responsibility here, but how do you create the culture around you Know, doing the right thing, clearly, you know, right way is the company.
Speaker CBut how do you create the culture around that where it's more than just the name on the wall and to inspire and motivate them to, you know, to be the professional and not, you know, and how do you train them?
Speaker DI think you first got to start out with the system.
Speaker DI think the system is everything.
Speaker DWhen you look at the system, you're looking at from the time you pull up to the house, from the time you get out of the car, you know, you don't want to pull up to the home, and you don't want to spend 10 minutes sitting in front of their home.
Speaker DThat makes people nervous.
Speaker DYou know, what you're trying to do is not psychologically trying to sell anything.
Speaker DYou're trying to offer the absolute best customer service that you can offer.
Speaker DIt's going above and beyond customer service.
Speaker DAnd what does that mean?
Speaker DIt means making it a beautiful experience.
Speaker CYeah.
Speaker DHow do you do that?
Speaker DYou park your vehicles on the streets.
Speaker DYou don't park them in driveways.
Speaker DYou know, they say that every homeowner has a slight claustrophobic.
Speaker DAnd when you park in your driveway, you've locked them in, they can't escape.
Speaker DSo they're already on tents, they're already on nine.
Speaker DThey don't like you.
Speaker DThey saw you pull up, they looked out their window.
Speaker DThey was expecting you.
Speaker DIt starts with the call before you even get there, you know, hi, my name is Bill.
Speaker DI'm with, right, WikiLeak and Cooling.
Speaker DWe're in route to your home, you know, and just simply making that call, that lets them know and then the bio that comes over with that.
Speaker DSo as soon as you make that phone call, you hit on your way.
Speaker DNow you get the bio of the technician to get a picture and who that technician is.
Speaker DRight.
Speaker DOnce you pull up to that hall, man, I mean, friends knock on doors.
Speaker DFriends don't ring doorbells.
Speaker DYou know, you got all that.
Speaker DYou know, they're going for you, too.
Speaker DSo our technicians knock on doors.
Speaker DYou know, that is a part of our system.
Speaker DWhen they step back from the stoop, you lower your resistance by turning sideways.
Speaker DYou put on your.
Speaker DYour feet covers.
Speaker DYou let them know I care about your home.
Speaker DAnd sometimes you care about your feet.
Speaker CYeah, Sometimes it's to protect you from that space, that house that you can smell from the curb the second you pull up.
Speaker DAnd have you ever had somebody compliment you?
Speaker DJust a simple compliment, you know, A simple compliment.
Speaker DYou know, when you go to a restaurant, you have that Waiter that's like, oh, I love that shirt.
Speaker DYou know what they're saying is, I care about you.
Speaker DYou know, it's about you.
Speaker DRight now the call is saying, it's not about right way.
Speaker DIt's about you.
Speaker DIt's about the homeowner.
Speaker DSo the very first move, you get in there, when we call our homeowners by their first name, friends call people by their first name.
Speaker DI'm not going to call you Mr. Wakefield.
Speaker DThat tells me I'm not your friend.
Speaker DI'm g. Call you Sam.
Speaker DAll right?
Speaker DI'm not going to call Mr. James.
Speaker DI'll call Jason.
Speaker DJason's my buddy.
Speaker DYou know what I mean?
Speaker DSo now we're building a relationship, a true honesty, authentic relationship.
Speaker DPeople do business with the people they know.
Speaker DLike a trust, all right?
Speaker DAnd then we go into the home.
Speaker DYou know, this is their space.
Speaker DThey're inviting you into your space.
Speaker DRespect that.
Speaker DRespect their space.
Speaker DYou know, you're.
Speaker DYou're in their space.
Speaker DWe're going to go to the thermostat, and then after we go to the thermostat, we're going to get a little bit of understanding about the home, understanding about all the details that we need.
Speaker DThen we're moving on down to the basement.
Speaker DAnd why is this so important, Sam?
Speaker DIt's real simple, man.
Speaker DThis system is the literally the who you are, the explanation of you as a technician in the company, these checklists that we create.
Speaker DSo now we're entering into the world of the checklist.
Speaker DThe first check was done.
Speaker DCheck thermostat, checked operations, made sure the thing.
Speaker DCome on.
Speaker DMade sure everything's working the way it's supposed to.
Speaker DNow we're going downstairs.
Speaker DThis checklist is designed that we have in our company to.
Speaker DFor everything to be documented.
Speaker DLike I said before, if you go to the doctor and you know, you're going through your blood work, you're going through your vitals, you're going through all this information.
Speaker DWhat if you spent all this thousands of dollars getting X rays and stuff like that?
Speaker DYou literally want Dr. What wanted them throw in the trash, right?
Speaker COh, that's awful.
Speaker DYeah, it's awful because you got to do it all again.
Speaker DBut this way, the doctor is able to meter you.
Speaker DHe's able to meter your vitals, meter your blood work, meter, you know, all these things that you just had done.
Speaker DIt's important to them.
Speaker DIt's important to us.
Speaker DAnd after they get done with that, then we go into the safety of the system.
Speaker DSo at this point in time, this is where you cross over, all right?
Speaker DYou got the salesman that.
Speaker DThat walks through the door, and he's going for the juggler.
Speaker DBecause sales is something you do to somebody, not something you for somebody.
Speaker DAll right?
Speaker DSo that guy is.
Speaker DIs narcissistic.
Speaker DHe don't give a crap about you.
Speaker DThe homeowner's already on to you.
Speaker DYou're sleazy, you know, you're trying to just sell crap.
Speaker DOkay?
Speaker DThen you got the technician kind of the same way, cares about one thing, and that's fixing it.
Speaker CRight?
Speaker DOkay.
Speaker DThis guy is terrified of being labeled a salesman.
Speaker DThen you got the professional.
Speaker DNow, the professional is a whole different ball game.
Speaker DThe professional's educated.
Speaker DHe has a system of running the call.
Speaker DHe starts the call, goes through the checklist, Then he gets to the safety, and he.
Speaker DBoom.
Speaker DHe discovers this crack in the heat exchanger.
Speaker DOkay, well, he knows the pulse of the furnace.
Speaker BYeah.
Speaker DHe knew in the beginning, before even getting this far, that the inducer motor had a problem or that it was weak, you know, that the igniter was past its life expectancy of four years.
Speaker DThat he knew that the blower motor was dragging.
Speaker DHe knew all these details of the furnace.
Speaker DAnd now we have the full picture.
Speaker DNow the physician puts on the lab coat.
Speaker DYou know, now you have a professional.
Speaker DYou don't have a salesman.
Speaker DYou don't have a technician.
Speaker DAnd now he's able to give them all the information.
Speaker DAnd at that point in time, I think that's where you cross the threshold.
Speaker DSo when you're talking about a difference between a salesman, technician, and professional, that's really what we're talking about.
Speaker DWe're talking about somebody that sees the whole picture.
Speaker CYeah.
Speaker DYou know, and we're going to dig even a little further than that.
Speaker DIs it the right size?
Speaker DIs the furnace the correct size?
Speaker DOne of the things that we do in our company, it's a little different than everybody else is our technicians can do a reverse low calculation to make sure that the thing is sized correctly.
Speaker DThey can do a reverse low calculation to make sure that the AC is sized correctly.
Speaker DSo we care about the whole picture, not just the one picture.
Speaker DThat's what makes us professional.
Speaker DThat's what makes us, you know, highly ranked on Forbes.
Speaker DThat's what makes us one of the best out there.
Speaker DThat's what makes us one of the fastest growing.
Speaker DAnd here's what's crazier than that.
Speaker DIt's retention here and.
Speaker DAnd passing here and homeowners.
Speaker DGathering.
Speaker DThe clients that we gather here is not a numbers game.
Speaker DIt's A people game.
Speaker DJason will tell you, I cannot believe when he came to work here, how many people know you personally?
Speaker DI said, that's my job.
Speaker DThat's my job.
Speaker DSo the vast majority got over 15,000 customers.
Speaker DProbably more than that at this point in time.
Speaker DI was saying that three years ago.
Speaker C15,000 more than that three years later.
Speaker DThe vast majority know us personally, and they matter.
Speaker DThey absolutely matter.
Speaker DAnd their system matters, and how we take care of them matters.
Speaker CYou know, I am.
Speaker CYou know, this is the talking for a few minutes before we turned on to record.
Speaker CAnd then in this conversation is the first time, you know, Bill, you and I have met.
Speaker CBut knowing Jason for as long as I have, I in no way am I surprised to hear that the main theme of what you're saying is people in relationships, because that's exactly how, you know, he's always functioned.
Speaker CAnd so obviously, like attracts like, which is a beautiful thing.
Speaker CSo for everybody listening, pay attention.
Speaker CWhat was the main theme here?
Speaker CIt was not the details.
Speaker CIt wasn't the steps.
Speaker CYes, those are important, but.
Speaker CBut also what overlays.
Speaker CThat is the relationship, you know, the real.
Speaker CAnd not being the, you know, the sleazy guy that just, you know, going back to giving the compliment and all that.
Speaker CDon't do it for the sake of manipulation.
Speaker CDo it for the sake of authentic interaction.
Speaker CBecause there's a big difference.
Speaker CI heard, actually, my friend.
Speaker CAbsolutely.
Speaker CJason, my friend Doug.
Speaker CDoug.
Speaker CDoug Wyatt, when.
Speaker CWhen I was in Boston, he spoke at my event, and he said something that really, it, like, just stuck in my head.
Speaker CIt lives in my brain all the time now.
Speaker CThe difference in manipulation and influence is intent.
Speaker CWhat is the intention behind it?
Speaker BAmen.
Speaker CSo important to have the right intention.
Speaker BSo, yeah, Jason, I was just listening.
Speaker BI wanted to tell you about, you know, a thing with a.
Speaker BBill may not know, but I sent him the episode that we did when I was applying to work here.
Speaker BWe actually had a different interview six months or so before I even came on board.
Speaker BIt was for a different position, but we decided to go a different route.
Speaker BBut either way, on the second time around, I sent him a copy of our IAQ podcasts, and his wife was telling me, like, a week or so after I started working there.
Speaker BShe was like, yeah, Bill was listening to it, looking over at me going, I want to hire this guy.
Speaker BSo, you know, I actually used the podcast to show him what I'm about.
Speaker BYou know, the fact that, you know, I don't get paid to do this.
Speaker BI do this for my own personal growth, just to you know, learn how to speak better, learn how to relate to a customer better.
Speaker BI mean, it's.
Speaker BIt's.
Speaker BIt's just really just a culture on its own to be part of something with the right intent, kind of bringing it back.
Speaker BAs you said, the intent of who you are, what are you doing, not just in your place of work, but with your life and just the whole thing, you know?
Speaker CI love this.
Speaker CThis is so beautiful.
Speaker CWell, let's.
Speaker CSo let's turn the corner a little bit.
Speaker CSo we've.
Speaker CLet's dive into some specifics because we're making this the heat exchanger episode.
Speaker CI would absolutely love to hear what that process, like, really, truly looks like.
Speaker CWhat are we looking for?
Speaker CThere's a lot of people that are listening that have been through plenty of heat exchanger training, but I would be willing to wager, in fact, I would drop a hundred dollar bill right here on my desk while we're talking that a good half to three quarters of the people listening have never been through a training like that.
Speaker CThey don't.
Speaker CThey do.
Speaker CThey truly don't know what they're looking for or how to have this conversation.
Speaker CSo take us through that.
Speaker CIn fact, I'm gonna.
Speaker CJust.
Speaker CBecause you're both on, I'm gonna step back and let you guys go through this.
Speaker CAnd so this is cool.
Speaker CSo everybody listening?
Speaker CLet's do this through.
Speaker CI want you to view this and listen through a couple different lenses.
Speaker COne is.
Speaker DGo ahead.
Speaker BSorry.
Speaker CYeah, no, 100%.
Speaker DThere's two different, actually angles from this, but both we still agree and respect.
Speaker DMe and Jason talked about that before, but.
Speaker DYeah, we'll explain that too.
Speaker CYeah, 100%.
Speaker CSo as the observer listening or watching this episode, everybody view it one through the lens of listening to the actual process, so the steps and the technical items.
Speaker CBut also view it through the lens of, you know what your.
Speaker CWell, three lenses here.
Speaker CThe second is if you're owner, manager or have aspirations to have your own company or train people, view it through the lens of how Bill and Jason are going to go through this from, you know, how to train this into your team.
Speaker CAnd then the third lens I want you to listen through is through the lens, which is probably the most important one, the lens of the homeowner.
Speaker CIf you're the homeowner, how are you experiencing this conversation while the technician is in your home?
Speaker CBecause that is in every single time we step in the house.
Speaker CIf we don't put ourselves in the homeowner's shoes, then what happens?
Speaker CWe end up just Only trying to drive our agenda, which is.
Speaker CDoes not always match what the homeowner's wanting to accomplish.
Speaker CSo all of this is important, and we have to.
Speaker CEvery single time we do something like this, it's important to listen through all three of those different lenses, which means you may have to listen to this two or three times with the different viewpoints, but that's okay.
Speaker CIt's not a race, it's a journey.
Speaker CSo I'm going to pass it over to you guys.
Speaker CI'd love to have you all go through this the way that you do in your training and then also in the house.
Speaker BI think a good idea, and this is you tell me what you guys think.
Speaker BBut I think a good role play.
Speaker BI'll be one bad technician role playing it the wrong way.
Speaker BAnd Bill can be the angry homeowner.
Speaker BAnd then I can go into it again as the fix it guy that, you know, doesn't really want to do anything else.
Speaker BAnd then I can come at it as a professional.
Speaker BSo we'll try to keep it short and sweet like Eric else is done up to the point where we're about to deliver the information.
Speaker BSo I'm thinking, trying to be efficient on time, as I think that would be.
Speaker BLet's fast forward to that moment and those three different guys.
Speaker BAnd either, Bill, you can be the tech, or I could be the homeowner, or vice versa, however you want to do it.
Speaker BBut what do you guys think?
Speaker BDoes that sounds awesome to me.
Speaker DLet's go for it.
Speaker DI will actually try to be reflecting on homeowners that I have ran into.
Speaker CSo we've got a laundry list.
Speaker CThrow those people together, and this could be pretty rough.
Speaker CLet's see.
Speaker CI love it.
Speaker DThis is great.
Speaker BAll right.
Speaker BHello.
Speaker CSo we're fast forwarding to that, to that step.
Speaker CSo you can skip the door knock.
Speaker COkay.
Speaker CSkip the door knock and intro.
Speaker CWe're already there.
Speaker BYou know, once again, thanks for having us in your home, but, you know, I found some bad stuff here on the furnace, and it looks like you got a cracked heat exchanger.
Speaker BYou know, most of my customers just go right into replacing it rather than repairing it.
Speaker BSo I just want to let you know we're condemning your furnace today.
Speaker COh, no.
Speaker CWhere'd it go?
Speaker DTotally joking.
Speaker DYeah, I just left my house.
Speaker DYou know what I mean?
Speaker DYou're trying to get me.
Speaker DI'm already there.
Speaker BYou know what I mean?
Speaker DAll right.
Speaker DNo, I'm just joking.
Speaker DThe reality of it is, is real simple.
Speaker DLet me start from what a customer does.
Speaker DSay well, holy cow, Jason.
Speaker DYou're condemning my furnace.
Speaker DFirst of all, are you legally allowed to condemn my furnace?
Speaker BSir, I'm a highly trained technician.
Speaker BI'm telling you, your furnace is bad.
Speaker DOkay.
Speaker DOkay.
Speaker DSo what does this mean?
Speaker DJason, what does this mean?
Speaker DI mean, it's 30 degrees outside.
Speaker BIt means your life's in danger and you could possibly die from carbon monoxide poisoning.
Speaker BSo this is pretty serious.
Speaker DThat sounds pretty serious.
Speaker DThat sounds.
Speaker BYou can make a decision on how, what you want me to do.
Speaker DI'm waiting for you to tell me what I should do.
Speaker DWhat are my options?
Speaker DLike.
Speaker BWell, basically, we really just need to replace the furnace.
Speaker DOkay.
Speaker DSo this.
Speaker DYou know, I'm guessing this is a pretty big purchase.
Speaker DYou know what I mean?
Speaker DI'm guessing that this is not something.
Speaker DYeah.
Speaker DI don't want to take lightly.
Speaker DYeah, obviously, Jason, something so big as this, I'm going to have to have a second opinion.
Speaker DThere's no way I could just take your word for it.
Speaker DI mean, I've seen nothing.
Speaker DI've showed nothing.
Speaker DI did see Dateline, so I did see that.
Speaker DOkay.
Speaker DAnd I got to make sure this ain't that.
Speaker DDoes that make sense?
Speaker BYeah, I mean, I get it, but it's.
Speaker BYou know, we're a reputable company.
Speaker BI'm just here to tell you it definitely needs to be replaced.
Speaker BAnd most people just do the air conditioner, too, while they're at it.
Speaker DIs that right?
Speaker DYeah.
Speaker DOkay.
Speaker BIt has to be that way.
Speaker DAll right, I'll tell you what we should do, then.
Speaker DWhat's the next step?
Speaker DSo are you going to give me a price on one?
Speaker DHow fast can you do this?
Speaker DYou know, it's a lot of empty questions here.
Speaker BI would just call the office and get you on schedule, and they'll give you an invoice when they're all done.
Speaker DFor the furnace.
Speaker DFor put in a furnace.
Speaker DWell, okay.
Speaker DLet's do this.
Speaker DI need to talk to my wife about this.
Speaker DThis is a pretty big decision.
Speaker DYou know, I'm.
Speaker DYou just told me that, you know, I was going to kill my family.
Speaker DAnd, you know, I got this furnace bad, and I need an air conditioner, and, man, that's.
Speaker DI'm overload right now.
Speaker DOkay, so let's do this.
Speaker DGo ahead and write your invoice up.
Speaker DI'll pay the diagnostic fee, no problem whatsoever.
Speaker DAnd then we'll go from there.
Speaker DHow about that?
Speaker BWell, I mean, we'll do whatever you want to do, but, you know, I always worry about how you're going to protect your family.
Speaker BWith the carbon monoxide leak.
Speaker BI mean, this is to be taken seriously and I can get a new system in here tomorrow.
Speaker DWell, I have a carbon monoxide detector, you know.
Speaker BWell, sir, you know, it's just, I'm just trying to make something happen here.
Speaker BSo, you know, it's, it's your safety you're throwing under the bus.
Speaker BSo I don't know what to do for you.
Speaker DWell, no, I agree with you.
Speaker DI think it's important.
Speaker DBut also, you know, we.
Speaker DI don't really know you that well and I, I, yeah, I think this is something that I need to kind of get some information about.
Speaker DI, I just can't take this lightly.
Speaker DSo I don't know what furnace you're putting in.
Speaker DYeah, yeah, it goes on that at that point in time, I have no confidence in you.
Speaker DI don't trust you.
Speaker DYou just hit me over the head, you know, I'm being a com.
Speaker DCustomer, Swing back, you know.
Speaker CYeah.
Speaker CAnd it's, it's blows my mind how many times that technicians actually go through the process.
Speaker CWild.
Speaker DI've seen everybody listening.
Speaker CIf this is one of those moments for everybody listening, if the shoe fits, wear it.
Speaker CWe're not being specific in pointing you out, but if it feels like it, self evaluate.
Speaker CSo 100% everything.
Speaker CWe just went.
Speaker CAnd I'm surprised you didn't get a lot more angry than you did Bill.
Speaker CThat shows obviously your character.
Speaker CBut.
Speaker CWhoa.
Speaker CI mean, I've been in situations and step into homes that my technicians in the past have been going through things like that.
Speaker CAnd I have to literally diffuse the bomb of the homeowner at that point, because they're, I mean, raise your hand for everybody listening.
Speaker CAnd I'm sure y' all have had these experience.
Speaker CThe homeowner's like red faced, screaming, angry at you because.
Speaker CNot because partially at the, the situation.
Speaker CYes.
Speaker CBut then because it was presented so poorly, it was just like, oh, you're trying to take advantage of me.
Speaker BYeah.
Speaker DAt that point, you don't know what to believe.
Speaker DYeah.
Speaker DAnd you're definitely getting a second opinion.
Speaker DYou're definite.
Speaker DThat's without a doubt.
Speaker DSo you know how to erase those, the second opinions, how to qualify what you did.
Speaker DThat's really what it's about.
Speaker DIt's creating the relationship, creating the trust.
Speaker DAnd so there's no trust there.
Speaker DThere's no relationship.
Speaker DI got this guy going for my juggler, you know what I mean?
Speaker DAnd now he's something.
Speaker DI got to replace my air conditioner too.
Speaker BYeah, yeah, no doubt.
Speaker CYeah.
Speaker CYou know Just furnace to air conditioner in a moment's notice.
Speaker CAnd then, yeah, we'll just get it put in and then the office will send you an invoice after we're done.
Speaker DDoes that work?
Speaker DI mean, has anybody ever had any success doing that?
Speaker DYou think about guys are doing that?
Speaker BYeah.
Speaker DAnd I'm like, I'm shocked if they say yes.
Speaker DYou know what I mean?
Speaker CYep.
Speaker BNo doubt that the later thing was just my little extra cherry on top to make it.
Speaker CNo, you're right though, because people actually, there's literally technicians that do that all the, all across the country.
Speaker CProbably not if they're listening to this show because they're already into personal growth.
Speaker CBut everybody, we all know technique, we all know companies that do that, that just like that and it's awful.
Speaker CSo let's, let's go into the fix it guy.
Speaker CY' all want to keep the same roles or you want to swap roles?
Speaker BAll right.
Speaker BHey, Mr. Ratliff.
Speaker BHow are we doing today?
Speaker DI'm doing okay.
Speaker BWell, thanks for inviting us to your home again.
Speaker BSo I just wanted to go over everything that I found.
Speaker BThe blower motor is running really well.
Speaker BDoesn't really need anything today.
Speaker BYou're igniter is lighting up.
Speaker BIt seems to be an older one, but it's still doing its job.
Speaker BIt looks like the ductwork is a little dusty, but not too bad.
Speaker BYou know, overall everything looks okay.
Speaker BThere is one minor detail on the furnace.
Speaker BThere's a like a little hairline crack on the heat exchanger.
Speaker BWe're supposed to call those bad when we see that.
Speaker BAnd so what I'd like to do is just kind of look into what kind of cost that's going to be for you.
Speaker BAnd you know, I'm sure it's not going to be a whole lot of money and we can more than likely get this thing fixed that the heat exchanger is available.
Speaker BAnd you know, you're not going to have any more worries once I get that fixed up for you because everything else on this 18 year old furnace seems to be okay.
Speaker BI can't really find anything broken today.
Speaker BSo, you know, if you want to make that investment, we can look into ordering that part for you and we'll get it fixed up like it was new.
Speaker BWhat do you think?
Speaker DI think you said it's not a big deal.
Speaker DIn my head if it's not a big deal, I'm not really worried about it.
Speaker DI mean, I got carbon monoxide detectors upstairs and you said that the furnace is still running.
Speaker DTechnically, you know.
Speaker BYeah, I mean, you know, it's probably been like that for years anyway, but, you know, it's just my job to point it out and make sure that you're aware of it.
Speaker BBut, you know, I just want to make sure that we get it fixed.
Speaker BAnd that's my main goal, is to keep this thing and running as.
Speaker BAs best as I can, as long as I can.
Speaker DAbsolutely.
Speaker DYeah.
Speaker DI think I'm good.
Speaker DJason.
Speaker DIt's worked last year, worked year before.
Speaker DI think I'll probably just let it work another year, if that's all right with you.
Speaker BYeah, that's no problem.
Speaker BWhatever you want to do, you know.
Speaker BThat'll be 79 bucks for today.
Speaker BSo is there anything else I can do to.
Speaker BAnything else I can fix for you while I'm here?
Speaker DNo, no, you're good?
Speaker DI'm good.
Speaker CLet's time that one out.
Speaker DBy the simple way that the conversation was, the assumption would be that maybe this person don't have the money.
Speaker DThat's what the technician would be thinking.
Speaker DWhat it was, it was not a clear assumption of what was going on.
Speaker DIn addition to I don't really know what I need to do.
Speaker DYou know what I mean?
Speaker DSo my head.
Speaker DI'm going to revert back to work last year.
Speaker DYou know, there's.
Speaker DThere's no more information than that.
Speaker BI'm not prepared to better hit pause.
Speaker DSo it's real simple.
Speaker DI just didn't have enough to go off of.
Speaker DSo it wasn't that people.
Speaker DTechnicians will say that was.
Speaker DThey're not interested.
Speaker DNo, I could have been very interested.
Speaker DI just was not interested in what you were saying.
Speaker DYou know, what you were saying was not enough information.
Speaker DSo, yeah, I'd say that that's the difference between the fix it in.
Speaker DA professional is the professional is going to give outcomes the fix, it's going to fix it now, you know, this is the fix.
Speaker DI think the real true story is to figure out what is important.
Speaker DWhat is not important, man, when it comes to heat exchangers, nobody can make that call.
Speaker DA real quick story.
Speaker DWe just installed a new furnace, all right.
Speaker DAnd I'm going to tell you what brand it was or anything like that.
Speaker CAnd yeah, it's a relative same issues.
Speaker DYou got it.
Speaker DOne of our installers was simply just mount on top of that at plenum right into the collector box.
Speaker DBut you couldn't see it.
Speaker DLike you really could not see it.
Speaker DIt was an easy mistake to make.
Speaker DVery simple mistake to make.
Speaker DThis was the size of a needle of a pin.
Speaker DAll right?
Speaker DSo Basically what happened, Sam, is we had an installer that went out to a house, and the guy's been doing it a long.
Speaker DMounted a plenum on the top of a furnace.
Speaker DA lot of those guys, instead of mounting them to the top of those flanges, they'll just bend them down and screw it to it.
Speaker DBut when he did that on this particular brand was a newer style at the time.
Speaker DHe literally shot a screw through the top of the heat exchanger where the burner box was, and you couldn't see it, but he had done it.
Speaker DYeah, man, you're talking the size of a pinhead.
Speaker DYou're talking minute, less than an eighth of an inch, Right.
Speaker DThat night, I get a call from the fire department.
Speaker DHey, Bill, you know you have carbon monoxide levels through the.
Speaker DOff the chain.
Speaker DThey're just insane.
Speaker DWe was able to trace that carbon monoxide back to that pinhole.
Speaker CWow.
Speaker D250 parts per million on the size of a head of a pin.
Speaker DSo it's.
Speaker DLocation of the crack, obviously, is a big deal.
Speaker DTruth be known, I had a close friend of mine that her whole family ended up in a hospital.
Speaker DNot from this situation, from another, from an older furnace and a crack.
Speaker DWhat I'm trying to say is this.
Speaker DWho are you or who is anybody to say what is safe and what is not safe?
Speaker DHeat exchangers produce carbon monoxide with a pinhole when you're not there on the coldest day of the year.
Speaker DAnd those heat exchangers are like a paperclip, and they're expanding and contracting, expanding and contracting, expanding and contracting.
Speaker DThey're dangerous at that point in time.
Speaker DThey have cracks.
Speaker DYou can't say, oh, that's a big issue in our industry is there's been many technicians.
Speaker DIt's like, oh, that's no big deal.
Speaker DThat's a hairline crack or whatever the case is.
Speaker DLet me tell you, if it has a crack, the manufacturer is saying, that heat exchanger is a problem.
Speaker DYou can't go around saying it's not an issue.
Speaker DYour job is not to scare people to death, but your job is to say, at this point in time, this is where carbon monoxide comes from.
Speaker DThis is a problem.
Speaker DAnd the part has failed at that point on that is the indication that the part has failed.
Speaker DYeah.
Speaker DNow it's what to do with that information.
Speaker CYeah, I totally agree.
Speaker CAnytime there's a, like, carbon monoxide heat exchange, this is the main one.
Speaker CYou know, there's other.
Speaker COther things that can, you know, happen in our systems, but this is the main One, if there's a level of concern, there is a level of concern, and we need to express that.
Speaker CYou know, not telling people, yes, this is going to kill your family.
Speaker CNo, we, you know, that's horrible.
Speaker CBut also, they do also need to understand that left unchecked, that is a potential.
Speaker CSo it's, it's how we handle the conversation, I think, that makes the biggest difference in this, in that type of a scenario.
Speaker D100%.
Speaker DAbsolutely.
Speaker CWell, yeah, let's, let's do this again and take it through in a much better process and a much better way to handle this as a professional and showing the level of concern we need to without using scare tactics.
Speaker CBut also.
Speaker CYeah, let's do it.
Speaker BYeah.
Speaker BBy saying, I'm so glad we got to redo this because we did it once before and Sam had some technical trouble and we couldn't get that episode posted.
Speaker BAnd we been saying for the last year and a half we were going to redo the episode.
Speaker BSo I feel like I've been this whole year to do this, but.
Speaker CWell, this better be dang, a lot better than the last one because you've had a year to practice.
Speaker BI know, right?
Speaker BSo, Bill, are you ready?
Speaker DI'm ready when you are.
Speaker BAll right, well, hey, Mr. Rat or hey, Bill.
Speaker BYou know, thanks for having the right way out here.
Speaker BYou know, I just got to tell you, we look forward to seeing you guys every time we come here.
Speaker BI'm glad that we've been able to, to do service for you for so long, but the real thing that I want to talk to you about today is we're going over your 15 year old system.
Speaker BAnd, you know, there's, there's some pros and cons, right?
Speaker BFor the most part, it, you know, furnaces and air conditioners typically last somewhere between, you know, 12, 15 years.
Speaker BSome people get up to 20.
Speaker BBut just like cars, everything has a certain thing that kind of goes bad after a certain amount of time.
Speaker BAnd that's what I'm finding today.
Speaker BEverything was looking okay until I got to checking out your heat exchanger.
Speaker BYou know, the manufacturer states that if there's any breach of the air that we breathe versus the air that the furnace uses for combustion, any kind of breach at all, the manufacturer would deem it a failed part.
Speaker BSo moving forward, we really need to have a conversation about this.
Speaker BSo are you familiar with the part that I'm talking about?
Speaker BIs any of this making sense at this point?
Speaker DJason, I'm not a heating or cooling guy, man.
Speaker DI ain't going to lie to you.
Speaker DI don't know what you're talking about.
Speaker BYeah.
Speaker BSo what I'd like to do is just kind of use a couple of analogies.
Speaker BHave you ever heard of a car in a garage running?
Speaker BYou shouldn't have the garage door down because you could, you know, get hurt from carbon monoxide.
Speaker DOh, yeah, yeah.
Speaker DI've watched the Good Son.
Speaker DI watch that movie.
Speaker BOkay, well, so you know that it's from burning gasoline is why that happens, right?
Speaker DOkay.
Speaker BOkay.
Speaker BSo essentially, natural gas is just another fuel that's actually burning inside of the furnace.
Speaker BSo it's a high environment.
Speaker BIt's very toxic gases that are inside of that heat exchanger.
Speaker BAnd the furnace has an exhaust fan on it that blows all of that outside instead of inside of the home.
Speaker BAnd so I have a carbon monoxide detector here.
Speaker BI'm not seeing any parts per million in your house today.
Speaker BHowever, I had a camera inside of your furnace, and I found a micro crack, which is just a little, tiny crack.
Speaker BHowever, in my world, it has to be taken very seriously.
Speaker BAnd what I'm trying to say is that the manufacturer states that if there's any flaws on this part, it is considered a bad part and it needs to be replaced.
Speaker BSo I'm here to just kind of share that information with you.
Speaker BI was trying to use some analogies there to help you understand why it's taken seriously.
Speaker BNo, I don't think anybody is suffering today, but in the coldest month of the year, when this thing is working the hardest, that crack could potentially open up.
Speaker BAnd this situation can go from bad to worse later on when.
Speaker BWhen I'm not here, or when you're working your furnace the hardest.
Speaker BSo my biggest fear right now is your safety.
Speaker BI'm not here to dial in on the any kind of level of trying to scare you in any way.
Speaker BI just want you to understand that the manufacturer deemed this a part that needs to be repaired and.
Speaker BOr the furnace would typically need replaced.
Speaker BBut that's going to be up to you.
Speaker BMy job is to deliver this in such a way to help you understand why I'm saying the things that I'm saying.
Speaker BAnd then obviously, I'm going to offer you a repair option.
Speaker BAnd then if you decide that you do not want to repair that, we can look into other options, but it's going to be entirely up to you.
Speaker BMy job is just to explain it as professionally as I can.
Speaker BSo my next question is, is there anything that's not making sense about what.
Speaker DI'm saying right now, no, I think I understand.
Speaker DSo basically, it's not venting out of my house, it's venting into my house.
Speaker DIs that what you're saying?
Speaker BIt can.
Speaker DOkay, it can.
Speaker DSo currently it's not.
Speaker DBut it's potential danger of doing that.
Speaker DAnd you're saying when it works most often, that's when I normally have.
Speaker DYou know, that's when I could.
Speaker DThis could be an issue.
Speaker CCorrect.
Speaker DNow, I do have carbon monoxide detectors in my home.
Speaker DThey're not going off.
Speaker DOh.
Speaker DYou know, I mean, isn't that work?
Speaker DIs that good enough?
Speaker BYeah.
Speaker BSo I want.
Speaker BI. I'm glad you brought that up, because that's actually the next thing I was going to talk about.
Speaker BMost carbon monoxide detectors go off around 2 to 400 parts per million.
Speaker BSo have you ever been familiar with how they measure air in parts per million?
Speaker BIt's imagine I have a square foot of air in my arms and I chop it up into a million pieces.
Speaker BSo 400 pieces of that would be considered a lethal amount of carbon monoxide.
Speaker BSo what my point is, the carbon monoxide detectors you have in the house may not go up at 10, 20, 30, 40 parts per million, or even some of them at 100 parts per million.
Speaker BHere's what my point I'm trying to make.
Speaker BNo, it's not going to set off your detectors, but having a large amount of carbon monoxide in one day is very bad.
Speaker BBut having a small amount of carbon monoxide spread over the entire course of the winter can be just as bad, if not worse.
Speaker BSo if you notice you're getting headaches, nausea, any kind of health concerns, I'm not a doctor.
Speaker BI can't do a blood work on you and tell you that you have a high carbon monoxide count in your blood.
Speaker BBut I can tell you, in my world, if there's a crack on that heat exchanger, the manufacturer tells me it's no longer safe to operate.
Speaker BSo it's not my job to put in any kind of opinions here.
Speaker BIt's my job to deliver the facts to you, and you decide how you want me to proceed.
Speaker BRight now, I do not recommend running this furnace, and I don't feel.
Speaker BFeel that it's safe to operate.
Speaker DOkay.
Speaker DWell, I think if that's the case, let's get that part and let's get it installed.
Speaker BWell, and that's exactly what I can do for you.
Speaker BHowever, I would like to provide you with all of your options.
Speaker BSo knowing that going into this, the first thing I'm going to do Is the office is going to try to track down and locate one, is the part still available, and then two, how soon and what is the availability to look like?
Speaker BSo they're going to look into that for you, and then we'll get you a price to repair it.
Speaker BHowever, meanwhile, back at the ranch, before we make a decision, because of the cost of most heat exchangers can be somewhere between a 3 to $5,000 range.
Speaker BI would rather you get a quote from one of our area managers who could also give you an option B, which would look into what it would cost to replace it.
Speaker BAnd we have a lot of different financing opportunities for stuff like that.
Speaker BSo we have things to fit every budget.
Speaker BIf you want to finance the repair, that's great.
Speaker BWe can make that happen.
Speaker BIf you want to finance a new system, that's great.
Speaker BWe can make that happen.
Speaker BThe biggest thing that I want you to look at is repairing it is a large cost and replacing it is a large cost.
Speaker BSo there's obviously a commitment that needs to be made on top of that decision.
Speaker BSo my only advice is let's just walk through this process.
Speaker BLet's get you all your options.
Speaker BLet's see what works for you.
Speaker BYou know, we need.
Speaker BWe need to know how long you're staying here at this home.
Speaker BAnd then, you know, the other options are.
Speaker BIs just replacing the furnace is, you know, can be an option, but there's also options to upgrade efficiencies, too.
Speaker BSo those are some of the other questions or opportunities I would like to present.
Speaker BSo that way you have a spectrum of choices to make.
Speaker BAnd it's not just broke or fix or repair or replace.
Speaker BWe can look into the pros and cons of all the decisions together.
Speaker BAnd I think that way I'll give you all the opportunities to decide what's best for you and your family.
Speaker BDoes that work for you?
Speaker DYeah, I think it probably be a good idea to get all the information and, you know, the way I can talk to my wife if we can't get a better understanding of what to do, you know.
Speaker BOkay, yeah.
Speaker BLet me ask this.
Speaker BWhen would be a good time to catch you and your wife together where we could schedule a return visit and sit down with you guys and.
Speaker BAnd at that point, we'll probably have your cost for the.
Speaker BThe repair as well.
Speaker BAnd then we can go through all the other options as well.
Speaker DI think at that point in time, that's where the homeowner would, you know, go ahead and say, this is time and available, and we'll go ahead and play, play it out and you know what I mean?
Speaker DAnd that's where it would go there.
Speaker BYeah.
Speaker CThey're either going to say, oh, here's the time, or they're possibly could say, well, you know, let's just go ahead and book it and I'll fill them in.
Speaker DRight.
Speaker COf course, that's a whole nother conversation which you know is navigating, you know, that single leg versus double leg journey.
Speaker CBut that was excellent guys.
Speaker CThank you for that.
Speaker CLet's unpack it a little bit now because a lot happened in that process and I'd love you to walk us through because for everybody listening, did you notice how the way I like to think about it, almost like playing poker, it's almost like slow playing a hand.
Speaker CYou weren't overly excited because, oh, it's broken now.
Speaker CWe need to do some bigger, you know, money.
Speaker CAnd it, what we didn't downplay it is.
Speaker CWell, it's not that big a deal.
Speaker CBut it was that great balance in between that you were navigating through and led Bill into being open to looking at options to make sure he makes the right educated decision.
Speaker CSo unpack that a little bit for us.
Speaker CBoth of you, from both of your perspectives, what that journey both sounded like, but also from the homeowner's perspective, what did it feel like?
Speaker CBecause that's a piece that most people miss.
Speaker CBut the emotional driver behind this type of a decision and this type of conversation is truly what leads people in the direction that they want to go.
Speaker CWe're asking them to make fast decisions and so much of that is built on the emotion behind it.
Speaker BYeah, I'm just kind of flying off the seat of my pants trying to play a professional tech.
Speaker BObviously when you're with the customer, there's a lot of other factors.
Speaker BYou know, the engineer customer, who's an engineer, he likes you to go down the technical path and give him lots of information to the, the housewife or the grandma or you know, maybe some of your not so mechanical guys, they, they don't want to hear all the technical.
Speaker BThey, they want to hear, they want to hear it a different way.
Speaker BSo it was really challenging for me to role play that professional with just Phil because if we would have had me do that with another person, it would have same.
Speaker BIt would have sounded different.
Speaker BIf you had me do it with the 85 year old grandma, it would have sounded a little different.
Speaker BSo I trying to make it generic when I was talking to Bill, but some of the key points I was trying to focus on Was I asked him if he understood.
Speaker BI asked him if he wanted to do, you know, get more opportunities of information.
Speaker BI was asking permission steps along the way.
Speaker BI don't feel like I did a really great job because I just kind of winged it today.
Speaker BAnd we were having so many technical steps to go through to get here.
Speaker BI. I was just really just kind of almost would like to redo that again with a different scenario just so I could get a few out there.
Speaker BBut I don't know.
Speaker BWhat do you think, Bill?
Speaker BDid I do that okay for a generic pitch?
Speaker BI am.
Speaker DI try to handle that as if I was handling in real life.
Speaker DAnd that's the way I am now.
Speaker DI am a little different.
Speaker DLike, when it comes to me personally, how I handle things or how being sold to.
Speaker DDoes that make sense?
Speaker DI like to gather information.
Speaker DI like to have all the information.
Speaker DI like to know what's happening.
Speaker DSo that process would work for me because I want to.
Speaker DI do want to talk to my wife.
Speaker DYou know, in real life.
Speaker DYou know, in.
Speaker DIn business, my wife is my partner.
Speaker DSo I do want to talk to my wife.
Speaker DSo when he would say, I want your wife there, no, I definitely would want her there because we make these larger, bigger decisions together.
Speaker DI think that you probably presented it probably the best way that you could have presented to somebody like me, because I'm going to research it.
Speaker DI want the guy to come to my house.
Speaker DI want to hear what he's got to say.
Speaker DYou know what I'm saying?
Speaker DIf it works for me and it works for them, you know, maybe it'll work.
Speaker DYou know what I mean?
Speaker DBut there's a lot of factors that come into it.
Speaker DYou know, the temperature outside, how cold was it?
Speaker DAm I trying to move now?
Speaker DI don't want to be without heat.
Speaker DI don't want to deal with 10 other contractors out there to get somebody that I like.
Speaker DYou've already built relationship with me from the door all the way to the furnace.
Speaker DYou know, that would be the one thing.
Speaker DSo I think that the approach was not bad at all.
Speaker DI don't.
Speaker DI think for me, it'll work.
Speaker DYou know, maybe if we.
Speaker DWe flipped it, I get an op.
Speaker DIf get an opportunity to approach it the way that I approach it, actually, let's give people a different view of what that would look like.
Speaker DLike, does that make sense?
Speaker CLet's do that.
Speaker CIn fact, this is cool, because let's take a.
Speaker CIf you're open to it, Jason, we'll do a super quick.
Speaker CAre you open to A couple quick coaching tips from what just happened there, and then we'll flip it, and then, Bill, you'll be the technician and go through this process.
Speaker CThat way, everybody gets to hear two completely different versions of this.
Speaker CSo the first thing that I would.
Speaker CI would say, Jason, is this is really, really important for.
Speaker CEspecially for everybody listening.
Speaker CAnd of course, there's some element of being on the podcast.
Speaker CThere's clearly a little bit of nervousness, but as you were getting into it, there was several moments that you used kind of sort of what I. Yeah, I think I heard you.
Speaker CSo words of an.
Speaker CEspecially when there's a really important topic, like something that could be potentially hazardous, hazardous to health, there's no place for words of uncertainty, because I lose confidence in you as the technician if you're using these phrases of, oh, I think kind of those types of things.
Speaker BI heard it as soon as I said it, and I was like, I got to keep going because we're trying to do a podcast here.
Speaker BBut, you know, I'm more natural in my environment when I'm actually with the customer.
Speaker BYou did a podcast a while back about wordplay.
Speaker BYou know, you have certain words that you use with certain customers and how you approach a concept or an idea.
Speaker BYou know, just like I was saying a minute ago, you can tell an engineer all kinds of things and they can keep up with you.
Speaker BAnd other people, not so much.
Speaker BAnd you just kind of got to use simple concepts and words to get your point across.
Speaker BAnd I'm sitting here with a group of highly professional verbal coaches and assassins here.
Speaker BSo, no, it's all good.
Speaker BYeah.
Speaker CIn no way to make you feel bad about it, but it's more of.
Speaker CAnd I'm glad that you actually did that in this role play, intentional or unintentional, it's excellent to bring the point to every.
Speaker CThe forefront of everyone's mind so they remember that.
Speaker CBecause to hear it in a live fire situation like this is a great reminder for everybody.
Speaker CThe more serious the topic, the more serious we have to be about the language we use to express the level of urgency.
Speaker CSo if we get into the driftiness of kind of.
Speaker CWell, now, it doesn't seem as urgent or as serious of a concern.
Speaker CAnd also, on the flip side of that, it doesn't seem like you may or may not know exactly your confidence in the solution strictly based on the language.
Speaker CThe one thing I do want to say you did awesome was the analogy about, you know, have you ever heard not to sit in the car in a.
Speaker CIn a garage with the door closed, that's effectively what we're doing in your home.
Speaker CEvery time this furnace operates, if it has any level of crack in it.
Speaker CThe other thing that was great was always referring back several times to the manufacturer specification says if there's any blemish or imperfection or any crack in this piece of equipment, in the heat exchanger itself, it is now inoperable.
Speaker CIt should be rendered inoperable because of the health and safety risk.
Speaker CSo a cool line that you could add right at the end of that, a little word track for especially for everybody listening is.
Speaker CSo listen, I'm a skilled, trained technician, but this isn't even me saying it.
Speaker CThis is the manufacturer specifications.
Speaker CWhen they created this thing, that's what they designed.
Speaker CI'm happy to open up the furnace manual and show you where it says inside the manual, because this is how serious we need to take this conversation.
Speaker CSo it's perfect.
Speaker CThat nice little thing.
Speaker CAnd then, of course, through the process, the other thing I would say what we could do.
Speaker CThere's always an opportunity for a story.
Speaker CSo insert said story.
Speaker CExample, we had an installer who.
Speaker CAnd then retail Bill story, you know, from installer, little pinhole.
Speaker CBut it turned out to be horrible.
Speaker CSo my greatest fear is I don't want that to happen here.
Speaker CSo the story makes it real.
Speaker CAnd so every time we can insert a story in a.
Speaker CIn a conversation like this, it makes it very real in that moment.
Speaker BSo, yeah, I found it's speaking the truth to a customer and just coming right out.
Speaker BAnd after you've done your presentation and you're down at the end, you're talking about it, I just came right out and tell the customers, you know, I'm just trying to be transparent to you.
Speaker BTrying to be, you know, whatever it is, I'm trying to get those facts to you so you can make a decision.
Speaker CI'm not.
Speaker CYeah.
Speaker CThe authenticity is absolutely real.
Speaker CSo let's.
Speaker CLet's.
Speaker CLet's flip this.
Speaker CThe roles here.
Speaker CBill, I'd love for you to take us through this process, Jason, be our homeowner, and I'm going to be a fly on the wall again for this one.
Speaker DSo we're going to go all through all three scenarios, or do you want to just go to the last.
Speaker CLet's just.
Speaker CLet's just do the last one.
Speaker CWe'll do the pro.
Speaker CYep.
Speaker CThe professional example of what it should sound like.
Speaker DAll right.
Speaker DYou're going to be a fond of all the bills world.
Speaker DIt's kind of funny.
Speaker DYou'll see.
Speaker BThat doesn't know anything about this.
Speaker BI'm rely.
Speaker BI'm just relying on you.
Speaker DAll right, so you're going to be the homeowner, right, Jason?
Speaker DCool.
Speaker DDeal.
Speaker DHey, Jason, you got a second?
Speaker BWell, sure.
Speaker DAll right, great, man.
Speaker DJust got done going through your system here, and, you know, we're following this checklist.
Speaker DJust a couple things I want to bring to your attention.
Speaker DLooking at the date of the furnace, we're probably looking right around 16 years old.
Speaker DAll right.
Speaker DSome parts definitely seem to be better days, you know, but this has been a good furnace.
Speaker DAnything that's ran over 16 years, man, that's a pretty good operating furnace.
Speaker DSo I got to give kudos.
Speaker DKudos to the furnace for being here this long.
Speaker DI will tell you, though, like I said, your inducement motor is definitely about six years past what it should have been.
Speaker DI mean, it's still the original.
Speaker DYou look like you replaced your igniter a couple times over the last few years.
Speaker DSo that's normal.
Speaker DIgniters last about four years, man.
Speaker DThese manufacturers, it's mass production, but don't think for a second they don't know how long these things last.
Speaker DYou know what I'm saying?
Speaker DSo, with that said, Jason, you know, we got some wear and tear going on here.
Speaker DI mean, it's a little older furnace.
Speaker DYou know, our motor was replaced probably right around 10 years ago.
Speaker DAnd what's going on?
Speaker DYou got a little weight on the wheels.
Speaker DIt's a little guy.
Speaker DGot a little dirt on the wheels there.
Speaker DEvaporator coil definitely got a little bit of organic growth.
Speaker DIt's got some, you know, some dirt on it, you know, don't look like there's a cat in there.
Speaker DSo everything's still running pretty good, you know, but it does look like it's a little dusty, you know what I'm saying?
Speaker DSo what I did notice on the last thing that we checked is that we always do with every single homeowner is we go over safety.
Speaker DOkay?
Speaker DAnd, Jason, I got a real important question to ask you.
Speaker DHow long you and your wife planning on living in the home?
Speaker DLike, how long you plan on staying here?
Speaker BYou know, the kids are out of school, and it's just an empty nest for me and my wife.
Speaker BWe've been thinking about maybe downsizing in the next five to 10 years.
Speaker BWe just haven't really put too much thought into it.
Speaker BBut, yeah, we're.
Speaker BWe're not going to, you know, spend the rest of our life here.
Speaker DRight on.
Speaker DWell, congratulations, first of all, you know, getting to spend Time at the home and getting the, you know, downsize, it's actually kind of an exciting time.
Speaker DI'm trying to get there myself someday.
Speaker DWith that said, then, this weighs different options.
Speaker DYou do have a crack that's in your heat exchanger.
Speaker DOkay, and what does that mean?
Speaker DIt means that your heat exchanger is definitely seen as better days.
Speaker DWe can replace floor motors, we can replace inducer motors, we can replace igniters, we're going to replace other parts.
Speaker DBut when it comes to the heat exchanger, that's the piece that everything rests on.
Speaker DOn.
Speaker DThat's the heart of the system.
Speaker DThat's the most important component in the system.
Speaker DAll right, can we replace that?
Speaker DWe potentially can.
Speaker DWe potentially can.
Speaker DJason, I'm going to be honest with you.
Speaker DI would just hate to see you spend excessive amount of money on this furnace.
Speaker DAll right, well, let me explain.
Speaker DWe're going to be, you know, 3,000 plus to put into the heat exchanger.
Speaker DWe can do that.
Speaker DWe can absolutely do that.
Speaker DWe can get our parts guy on it.
Speaker DIt's a little difficult to find.
Speaker DIt's over the life.
Speaker DThe shelf life is like 10 years.
Speaker DSo it's definitely gonna have to be ordered in.
Speaker DWe'll get that heat exchanger out there, no problem whatsoever, and get you installed.
Speaker DI'm gonna let you know though, with that said, we have other components to the furnace that are also seen as better days.
Speaker DI noticed that it's also original control board.
Speaker DLife expectancy is 10 years.
Speaker DOriginal addition motor life expectancy is 10 years.
Speaker DKind of get where I'm going with this.
Speaker DWe don't want to throw a bunch of money at an old system that is just going to nickel and dime you to death, you know.
Speaker DHave you ever replaced an alternator in a car?
Speaker BYeah.
Speaker DRight after you replace the battery.
Speaker BYeah.
Speaker DRight after you replace the water pump.
Speaker DYou know, right after you place the rotors.
Speaker DRight after you replace the.
Speaker DAnd that it's mechanical.
Speaker DThat's the world that we live in.
Speaker DSo here's where you're at.
Speaker D16 year old furnace, life expectancy at the best.
Speaker DYou took like phenomenal care of this thing.
Speaker DIt's like 20 years.
Speaker DI mean, if you really, really did a good job there, transparently in the world, I've been.
Speaker DI've been doing this for 30 years.
Speaker DI can tell you right now that most of them don't make it past 15 years.
Speaker DIf you get 15 years out of a furnace man, that's called.
Speaker DWe want to have a burial call in the family.
Speaker DLet's drag this Baby, out to the graveyard, let's sing some songs, you know what I mean?
Speaker DSo you're there.
Speaker DYou're right there, right now.
Speaker DI'm just going to also tell you, Jason, that it's extremely important that to understand the investment here, okay, this is the largest appliance in your home.
Speaker DThis appliance is, is the biggest, baddest.
Speaker DThis is the one thing, you know, that competes with roofing when talk about expense or cost, right?
Speaker DSo the last thing you want is to throw a bunch of money at a system that the inspector is going to come into your house that's going to be looking to sell your home.
Speaker DThat inspector is going to say, hey, your furnace is now 20 years old because you're leaving here in about five years.
Speaker DRight, right.
Speaker DThat you plan on moving here in about five years.
Speaker BWell, you know, it can change, but yeah, five years would be a good estimate, sort of speak.
Speaker DYeah.
Speaker DSo the last thing that you'd want to do, Jason, is put a bunch of money into a furnace that you're going to.
Speaker DThe inspector is going to look at and say it's over 20 years old anyway way, you know.
Speaker DSo it's extremely important I think at this time that we go ahead and see what that price is going to be on those parts.
Speaker DWe can do that.
Speaker DWe do everything in real time, right.
Speaker DWiki dingle cooling.
Speaker DAnd let me explain what that means, man.
Speaker DBefore I even walk out your door, your parts to our warehouse guys, they're tracking that sucker down.
Speaker DThey're going to get you to the best price humanly possible.
Speaker DAnd that's a way to fix it.
Speaker DBut meanwhile, back at the ranch, something I think is extremely important, okay, is that we look at potential replacement of this system.
Speaker DLike I said, kind of you're going to sell the thing anyway.
Speaker DHomeowners don't walk into your house and say, how efficient is your heating and cooling?
Speaker DThey ask one magic question and that magic question, as simple as this, is it new or old?
Speaker DThat's what they care about.
Speaker DSo there's no real benefit financially, efficiency wise for us to go 96% two stage variable speed.
Speaker DLet's go geothermal.
Speaker DThere's no reason to do that because you're selling, selling the home in about five years anyway.
Speaker DSo it kind of would definitely make sense before sticking $3,000 into a furnace that you're going to have to turn back around and probably put $2,000 into inducing motor that don't exist anymore.
Speaker DYou won't even be able to buy it.
Speaker DSo with that said, it's extremely important that we make the best decision here.
Speaker DAnd one of the best decisions was probably, if it was in my shoes, is to consider replacement.
Speaker DIs that something you'd be interested in?
Speaker BYeah, it definitely sounds like we need to get our, all our options together.
Speaker BI like how you didn't tell me that I needed the most expensive, you know, two stage or modulating stuff.
Speaker BYou just, you know, you're just giving me the facts.
Speaker BSo I really appreciate that.
Speaker BYeah, let's, let's, let's get all the information we can.
Speaker BAnd so that way me and my wife can make a decision.
Speaker BAbsolutely.
Speaker DI don't want to get ahead of myself.
Speaker DIs there any other questions that you have?
Speaker DDo you understand where I'm coming from?
Speaker DIf I want to give it an opportunity to kind of show you the pictures of the heat exchanger and make sure that you fully understand what's going on?
Speaker DWell, we know what the heat exchanger is.
Speaker BThat was going to be.
Speaker BI didn't want to sound stupid, but I really don't know what a heat exchanger is.
Speaker BBut I kind of guess I have a little bit of an idea based on what you were saying about the manufacturer.
Speaker BBut I typically, I don't have an image in my mind what that is.
Speaker BIs that an expensive part or.
Speaker DIt's like I said before, that's where all everything rests on that part.
Speaker DIt is the most expensive part in the furnace.
Speaker DIt's when a manufacturer talks about the life expectancy, they're talking about the furnace, they're talking about this piece.
Speaker DSo everything rests upon this piece.
Speaker BOkay.
Speaker DA heat exchange, real simple.
Speaker DAnd then we'll go ahead and move on with this.
Speaker DThe heat exchange is real simple.
Speaker DThink about a basketball, right?
Speaker DYou got a picture of a basketball in your mind.
Speaker DOkay.
Speaker BYeah.
Speaker DWe're going to take and we're going to take and put a metal pipe into that basketball, okay?
Speaker DWe're gonna.
Speaker DAnd like that basketball is a round orb.
Speaker DIt's just a round circle.
Speaker DIt's just a basketball.
Speaker DYou follow me?
Speaker DWe're going to put a flame inside of that basketball, okay.
Speaker DAnd that flame is going to heat up that basketball, right?
Speaker DAnd then your blower, your fan motor blows air across that metal basketball into your house.
Speaker DNow, the pipe that sticks on top of that basketball, that's your exhaust.
Speaker DAll right?
Speaker DThat exhaust takes all the dangerous stuff.
Speaker DCarbon monoxide, you know, oxygen, all that things goes outside of your room, roof of your home.
Speaker DDoes that make sense?
Speaker BYeah.
Speaker DWhat has happened is your metal basketball has a crack in it.
Speaker DSo now Instead of exhausting out that pipe, it's exhausting into your airwaves when it goes into your airstream that now your ductwork has just become the exhausting for your home.
Speaker DSo does that make sense?
Speaker BWell, it's what you're saying, you gotta.
Speaker DGet a new basketball.
Speaker DSo we're going NBA, Wilson, you know, we're going to get a good one.
Speaker DAll right.
Speaker DWith that said, one of the, one of the other cool things is right away heating or cooling is just super cool.
Speaker DThere's only one year parts warranty, only one year label warranty on any parts that are replaced because we didn't put this furnace in.
Speaker DBut the reality of it is is a 10 year parts and label warranty.
Speaker DSo for the next 10 years you won't have to worry about your furnace.
Speaker DNow here's the cool thing.
Speaker DYou sell the home that's transferable, you can transfer that warranty over to the new homeowner.
Speaker DSo not only that, you're giving them a brand new furnace with a 10 year parts and labor warranty that is 100% transferable.
Speaker DIn addition to that, we're getting ahead of the inspector.
Speaker DHe's not condemning the furnace.
Speaker DDoes that make sense, Jason?
Speaker BYeah, yeah, it makes sense.
Speaker DExcellent, Jason.
Speaker DNow just a couple other things you need to know.
Speaker DIt's very, very important to know.
Speaker DWe have some of the best financing in the market.
Speaker DWe have phenomenal financing.
Speaker DWe got up to 15 months, same as cash.
Speaker DNowadays they're telling me it's even better than that.
Speaker DSo with that said, who can answer those questions better for you?
Speaker DIs going to be our area manager.
Speaker DIs it okay if I get him on the phone?
Speaker BYeah, that's fine.
Speaker DExcellent.
Speaker DWe're going to go and get this scheduled for you.
Speaker DIdeally, Jason, we'd like to have your wife here because I don't know about you, but I'm not trying to make any decisions without my wife because it's a great way to live on the couch, you know what I'm saying?
Speaker DSo is it okay, when would be the best time for your wife to be here as well?
Speaker BWell, I, I wear the pants here, but she wears the belt.
Speaker BSo let me call her real quick and see what she has to say.
Speaker BI'll check what her schedule is, but yeah, we definitely need to have a sit down, go through all our options.
Speaker BFor sure.
Speaker DAbsolutely.
Speaker DSo I'm going to go ahead and get our area manager out here.
Speaker DMan, these guys are sharp.
Speaker DThey, they understand the financing better than I do.
Speaker DThese guys, my job as, as a technician is to look at all the options as far as or to help you make decisions on what avenue to go down.
Speaker DBut it's their job at that point in time to kind of help you walk through the process of if you wanted to replace that system.
Speaker DDoes this sound like a good idea?
Speaker BYeah, it sure does.
Speaker BI definitely like to say that, you know, you guys did a better job than the last company that was here last year.
Speaker BThey just came in and pointed at the furnace and pointed at their list and said some things and then I had more questions than answers by the time they left.
Speaker BSo I appreciate you for being thorough and giving me a good analogy of what's going on here, because I don't want my family exposed to any carbon monoxide for sure.
Speaker DJason, I have just one last question for you, man.
Speaker DJust one last question.
Speaker DYou ready?
Speaker DDid you like the service today?
Speaker BYes, sir.
Speaker DDo you feel like it did a good job?
Speaker BYes, sir.
Speaker DWould you refer me to your friends?
Speaker BWell, let's see how everything goes, but so far, yeah.
Speaker DAll right, got it.
Speaker DThen do me a favor.
Speaker DIf you wouldn't care to go on Google, I'm going to send you over this QR code.
Speaker DMake sure you give me a five star rating unless my boss know that I'm doing good out here.
Speaker DAnd so I'm about to hit him up for the raise here shortly.
Speaker DSo with that said, I'd like to have these Google ready.
Speaker BI appreciate it.
Speaker BSo I'll definitely put in a good word for you.
Speaker DExcellent.
Speaker DJason.
Speaker DJason, if you have any more questions for me at all, is there anything that you're worried or concerned about?
Speaker BNo, I think we covered everything.
Speaker BI mean, did.
Speaker BAre we looking into replacing the air conditioner too?
Speaker BOr is that just something, I mean, have you guys even looked at that today or.
Speaker DWell, the one thing that we're really good about is I'm going to kind of let that area manager.
Speaker DI'm here for your furnace today, so I'm kind of let the area manager kind of look into that a little further and he's going to let you know all the options concerning that as well.
Speaker DSo I'm going to go ahead and let you know straight up that your furnace and AC are the same age.
Speaker DOkay.
Speaker DNow with that said, the furnace life expectancy is like I said, 15 to 20 years.
Speaker DYours is right there.
Speaker DYou're done.
Speaker DYou know, it's here.
Speaker DIt made it, it crossed the finish line.
Speaker DOkay.
Speaker DYour AC that you need to go buy a lottery ticket.
Speaker DOkay.
Speaker DThe AC's life expectancy is 10 to 15.
Speaker DSo you should have died a year ago.
Speaker DSo at that point in time, it's still running.
Speaker DYou know, it's limping.
Speaker DBut definitely talk to the area manager about that.
Speaker DHe'll have more information concerning that.
Speaker DBut it is due time for a system.
Speaker DSo you're looking at a system and it's there.
Speaker DYou're right there.
Speaker BI don't know.
Speaker DRight on, right on.
Speaker DAll right.
Speaker DWell, that's it, sir.
Speaker DWe're going to get bunned up.
Speaker CExcellent.
Speaker CGreat job, guys.
Speaker CThat was fantastic.
Speaker CI'm glad that we.
Speaker CWay to go, Bill.
Speaker CI'm glad that we went all the way through that.
Speaker CSo there was.
Speaker CSo.
Speaker CFor everybody listening, there's so many nuggets in that process.
Speaker CFantastic job.
Speaker CI absolutely love the journey.
Speaker CAnd this is so cool for.
Speaker CEspecially for everybody listening, if you've listened to a lot of episodes, you know, there's some things different than what I typically train, but it doesn't mean it's wrong.
Speaker CIt's just a different perspective.
Speaker CIt's different process, and it's okay.
Speaker CSo with that being said, man, the only.
Speaker DThe.
Speaker CThere's so many things you did good there.
Speaker CThe only thing I would push back on and give a suggestion about and we plant the seed for everybody is don't unsell anything at this step of the process.
Speaker CEspecially if somebody is going to be in the home for five years.
Speaker CThe minute that you unsell something like, well, you're only going to be here five years, I don't know if we need to look at any of the, you know, the higher, more expensive equipment, et cetera, et cetera.
Speaker CFirst of all, you have no.
Speaker CWe have no idea what their financial situation is like, which means we're making an assumption about something.
Speaker CBecause something I learned a long time ago is people buy.
Speaker CWill pay more for what they want than what they need.
Speaker DAbsolutely.
Speaker CIf we're setting this process up properly, then we're truly teeing it up for that area, Area advisor, area manager, whatever you call project manager, comfort advisor, whatever, whatever it is you call them in your area, they'll come.
Speaker CLet them come in.
Speaker CAnd so maybe a slightly better way to say it is tell you what, they'll come in, they'll show you all of your options and let you make the best decision.
Speaker CWhat's going to be the best fit for you and your family?
Speaker CBecause we're not going to make that decision for you.
Speaker CWe're going to show you all that information so you can make it.
Speaker CGood decision because.
Speaker BOh, absolutely.
Speaker CYou know, I've had.
Speaker CI say this from experience, our technicians are, you know, I've absolutely sold and installed the very highest level system in homes that the people are only going to be in for another year.
Speaker CHowever, because of where they were in life, the price difference was irrelevant.
Speaker CThey wanted the most comfortable experience while they were there.
Speaker CAnd so we don't need to prejudge that.
Speaker CLet them decide.
Speaker CBut other than that, dude, everything else was golden.
Speaker CGolden.
Speaker CGolden.
Speaker CThat's the only one.
Speaker CI would say that as a suggestion.
Speaker DNot as a. I like suggestion.
Speaker DYeah, I do like the suggestion.
Speaker DI will tell you why we do it that or why.
Speaker DWe've trained our area manager for the bump set, spike method.
Speaker DAnd we're playing volleyball, right?
Speaker BYeah.
Speaker DSo the bump, the bump is boom, bump it up.
Speaker DThat's from the office.
Speaker DSo the office has to bump the call, right?
Speaker DIt has to get set.
Speaker DOkay.
Speaker DSo I'm the technician, I set the ball up.
Speaker DOkay.
Speaker DThe area manager, he's the one that has to spike it.
Speaker DSo what happens in those situations is he will come back in there and they're thinking, if think about homeowners, they're thinking now, man, do I really want to be here gone in five years?
Speaker DYou know, now that I know I have to replace it, I might be here longer.
Speaker BYeah.
Speaker DSo our tech, our area manager is trained from that perspective.
Speaker DHe knows when he walks through that door to ask the challenging question, are you sure you're going to be here just five years?
Speaker DBecause if you are, I don't want to see you leave money on the table.
Speaker DThat's the bump says Spike.
Speaker DSo now he's beginning to wonder, oh, wow, I told Bill we're gonna be here long, maybe I should.
Speaker DAnd then he will automatically say, well, just in case, let's go ahead and talk about efficiency.
Speaker DAnd he will take him down that path.
Speaker DAnd at that point, they normally land in the middle 15 seer, 96% two stage variable speed.
Speaker DThat's normally where the middle lands.
Speaker DSo, yeah, no, but I do, I do agree with that.
Speaker DI think you gotta be careful in those situations.
Speaker DYou gotta fill it out.
Speaker DBut no, I agree with you.
Speaker DI think, I think you don't want to unsell something.
Speaker DYou know what I mean?
Speaker CI love it, I love it.
Speaker CAnd the, I mean, the being devil's advocate to what I just said, you're right.
Speaker CI mean, if we give them a little bit of a takeaway of, listen, we're not here to sell you the most expensive thing, especially if that's the case.
Speaker CBut you know, totally set it up like that and we could even marry these two ideas, you know, start it with that now, you know, because you're only going to be here five years.
Speaker CMaybe you don't need, may be a little more hypothetical.
Speaker CMaybe you don't need the most expensive.
Speaker CBut I'll tell you what, when our area manager gets here, he'll go through all the options.
Speaker CThat way you guys can decide what's best for you.
Speaker CAnd so those two ideas get married and becomes one plus one is now 11.
Speaker BI think the biggest challenge that we're dealing with is the whole fact that we're role playing.
Speaker BAnd any seasoned technician will tell you that just like we wear different hats, we wear different personalities like a performer.
Speaker BSo you, we have, we have the person that we act like when we're talking to the blonde head girl that's looking at her phone and, and curling her eyebrows or eyelashes.
Speaker BBe careful.
Speaker BThere's a different, and I'm not saying that in a bad way, I mean, rock on girl, you know, whatever you're doing.
Speaker BBut she has a different earpiece than you and I do.
Speaker BAnd the same thing with the 85 year old grandpa has a different earpiece and he hear things differently than the, you know, the blonde head girl or something.
Speaker BAnd then there's the, the engineers and the people who don't care about their house, the people who are extremely caring about their house there.
Speaker BIt's so hard to get all of those characters that a technician has to play to, to sound appealing or interesting to these people.
Speaker BSo when we do these role plays on here, it's such a challenge to just give you a generic spin off of, you know, this is what I say as a professional about your heat exchanger.
Speaker BThis is what I say if I was a selling tech just with bad intent trying to sell you a new system because of your heat exchanger.
Speaker BAnd then there's the fix it guy.
Speaker BThose are generic texts, but they are very popular topics that come up a lot in meetings about technicians.
Speaker BSo I hope this helps you and anybody else listening.
Speaker BBut to really know the vocabulary of your customer, it just takes years of field experience dealing with those different character.
Speaker BLike in my mind, I have these different boxes of different characters of people that I talk to.
Speaker BAnd just like unselling the furnace, I've had customers that don't even really want to talk.
Speaker BThey're just like, just go ahead and replace it, get it done.
Speaker BAnd then you go, well wait, we got to talk about what it is.
Speaker BI just want the best.
Speaker BJust get it changed out and get it done.
Speaker BYes, sir.
Speaker BYep.
Speaker BThey don't ask about the price, they don't ask what it is.
Speaker BWhat do you do?
Speaker BDo you just go ahead and put in a 25, 000 system and go, There you go, Mr.
Speaker BCustomer.
Speaker BOr you done cut me off and told me to.
Speaker BTo quit bugging him about it and just put it in.
Speaker BWhat do you do with that?
Speaker BYou know, that's another character.
Speaker BI'd like to do an episode.
Speaker DThere's a major.
Speaker CPart two.
Speaker DThere's a major piece that I think is extremely important too.
Speaker DBefore you even get to that furnace, there's just already a developing relationship.
Speaker DYou know what I mean?
Speaker DYou've already worked on that.
Speaker DYou followed the system you've got here.
Speaker DYou're developing this relationship.
Speaker DSo you kind of already have become friends.
Speaker DAnd the way that you become friends is real simple, man.
Speaker DJust lower your guard, be yourself.
Speaker DIt's very important.
Speaker DYou know, we're in the business, we're in the people business.
Speaker DWe're in that a lot more than we are the heating or cooling business.
Speaker DAnd if you could tap into being in the people business, by the time it comes back to introducing their problems, it's not this technician, it's Bill.
Speaker DYou know what I mean?
Speaker DI know about Jason.
Speaker DI've had people that some, you know, friends for life, that I've met as customers, you know what I mean?
Speaker DYou know, I've had guys offer you that drink, you know, guys trying to give you a 20.
Speaker DDon't take the drink.
Speaker DDon't take the drink, but go off you the drink, you know, tipping you 20, 50, $100 bills.
Speaker DYou know, I've took guys.
Speaker DI had one client that had a Lamborghini, and next thing I know, I'm taking it around a corner and he's asking me to drift it.
Speaker DAnd so, you know, you had those.
Speaker DMy true story.
Speaker DI drove a McLaren, I've drove a SRT, you know, I've rode guys, Harleys.
Speaker DYou build a relationship with these guys.
Speaker DYou only get a short period of time to do that.
Speaker DSo when you're coming back to them to explain to them that you need a new furnace, it's not this guy.
Speaker DIt's my friend that's telling me where I'm at, you know, And I think that's.
Speaker DThat that is so much more important than the actual closing.
Speaker DWhen you talk about close it now that.
Speaker DThat's more important.
Speaker DYou're closing it now from the time you turn off your call percent I'm.
Speaker CSo glad, so happy you said that, because, you know, Anytime.
Speaker CA couple thoughts around this before we start to land this plane here is, you're absolutely right.
Speaker CAnytime anybody reaches.
Speaker CI put a poll recently in my Facebook group of, you know, what topics do you want me to cover in some upcoming trainings?
Speaker CAnd of course, to be expected far and away the winner was handling objections.
Speaker CBut what most people don't.
Speaker CSo that's what always the request is.
Speaker CHowever, the piece that most people miss, especially if they don't know, is anytime somebody tells me that, hey, I'm having a trouble, I keep getting this objection or having trouble handling objections.
Speaker CIn closing, we always go back and start at the beginning and work on the process because how the rest of the appointment goes determines if you get objections or not as exactly what you're saying.
Speaker CIf you, if you're the show up as the professional, you have a plan.
Speaker CWe don't.
Speaker CWe're not there to be their friend.
Speaker CWe're there to be friendly friends.
Speaker CJust like you're saying, friendships develop out of these, out of our appointments.
Speaker CAnd I've got lifelong friends from that, too.
Speaker CAnd it's so important to remember that in this process.
Speaker CAnd you're totally right, Jason.
Speaker CIt is different when we're in a roleplay situation.
Speaker CBut for everybody listening, the main theme here is listen.
Speaker CAnd there's definitely some mirroring and matching.
Speaker CAnd we're going to adjust your conversation according to who you're talking to.
Speaker CYour vocabulary changes.
Speaker CWhen I'm in the house with somebody, we've all had these experiences.
Speaker CMaybe there's a home near a university, and the homeowners are both PhD is, they speak at a different level.
Speaker CAnd so we need to be able to adjust accordingly.
Speaker CWith somebody, that is a completely different scenario in life.
Speaker CThey're going to speak differently.
Speaker CYou know, a home with two homeowners that own a tattoo parlor, that's a whole different conversation.
Speaker CAnd there's no good or there's not a good or bad here.
Speaker CIt's, we need to meet.
Speaker CI think that where my, where my mind has been for, especially for the last six months is if there's one thing I could have like, expressed everyone to remember out of this is meet people where they are.
Speaker CAnd when you meet people where they are and then show up in your authentic self and truly just being there to serve and help, that's where, that's where, that's where the best service comes from.
Speaker CYou know, that's where we build trust.
Speaker CBut trust is not the emotion.
Speaker CThe emotion that comes out of trust is, I feel safe enough to make a Decision without feeling the need to fact check, get other quotes, get, you know, get three bids, whatever.
Speaker CThey feel safe enough to make a buying decision without having the.
Speaker CDon't feel the need to fact check against you because.
Speaker CBecause we've served at that level and, and we've built the relationship.
Speaker CSo that's the whole theme of this.
Speaker CI love it.
Speaker DThere's.
Speaker DThere is a universal language.
Speaker DI don't know if you ever read the book Freedom from Fear by Mark Madison.
Speaker CNo, but it will go on the list for sure.
Speaker BAll right.
Speaker DIn this book, he talks about LPQP Listen.
Speaker DPaul's question.
Speaker DParaphrase.
Speaker DOkay.
Speaker DI use this so often.
Speaker DIn the book, he talks about dominating the listening.
Speaker DSo you dominate.
Speaker DYou start out, there's that uncomfortable silence where you going to say something and somebody else is going to say something.
Speaker DIn the book, he tells you, don't do it.
Speaker DDon't say something.
Speaker DWait, let it be uncomfortable.
Speaker DDon't try to fill the silence.
Speaker DAnd then what happens?
Speaker DThe other person will start talking.
Speaker DAnd then after you listen, dominate the listen, you pause.
Speaker DThat's the uncomfortable silence.
Speaker DAnd then you question.
Speaker DThe question's about them.
Speaker DSo when you listen Paul's question, the question becomes about them.
Speaker DAnd what you're saying is, I care more about you than I care about me.
Speaker DSo then you got to listen to Paul's question, and then you paraphrase back to them what was just said.
Speaker DYou repeat them back to them.
Speaker DYou're saying, I heard you.
Speaker DI'm listening to you.
Speaker DSo a lot of people think that dominating the conversation or over talking is what actually makes people like you more.
Speaker DIt's actually the opposite.
Speaker DIt's listening.
Speaker DIt's dominating the listening.
Speaker DListening more.
Speaker DQuestion about their life.
Speaker DAnd then paraphrasing it back.
Speaker DAnd you have a friend forever that's really sis.
Speaker DSo at that point in time, when you're building trust and you're trying to exceed a phenomenal customer service experience, that experience starts from listening right out the gate.
Speaker DWhen you start at that thermostat, that's where those relationships are built.
Speaker DThat's where people decide whether or not they like you.
Speaker DWhen you get downstairs in the furnace and now you have something to say, what are they going to do?
Speaker DThey're going to hear you.
Speaker DAnd when they hear you, the hearing is a whole nother word than listening.
Speaker DThey're going to hear what you're saying.
Speaker DAnd at that point in time, it really is the best interest for them.
Speaker CThis is so good.
Speaker CSo good.
Speaker CI love this conversation.
Speaker CWe could go on forever.
Speaker CThis is a long one.
Speaker CThanks everybody for hanging in with us.
Speaker CTbd.
Speaker CI'll decide if I need to once I get the editing done if we're going to split this into two parts or not.
Speaker CBut man, I appreciate it.
Speaker CSo love to give a.
Speaker CEverybody, give you both a quick opportunity.
Speaker CTalk about the company, you know, for everybody.
Speaker CThe Columbus, Ohio got.
Speaker CIf you're anywhere near or maybe want to move, take a second bill and, and talk about that.
Speaker DWe do some things that are rare.
Speaker DI'll talk about some things that are rare.
Speaker DThat's different here.
Speaker DI'm not afraid to make you a partner.
Speaker DSo if you're a phenomenal technician, everybody's as scared of the great big license test.
Speaker DThat is tough.
Speaker DI mean, it's tough.
Speaker DIt's a 10 hour continuing education.
Speaker DIt doesn't define you as a technician.
Speaker DIt doesn't define you as a person.
Speaker DIt's just a tough test to take.
Speaker DSo a lot of guys end up trying to do things under the table or do things crooked or do things because they're just terrified to take the test.
Speaker DDon't be terrified.
Speaker DIf you're really good at your position and you're really good at your job and you really know what you're doing.
Speaker DThat test is not really reflect that.
Speaker DWe all know that, you know, it's kind of bureaucracy in that aspect of it.
Speaker DWe will partner with you.
Speaker DWe have opened up a location in south or right.
Speaker DWe can south, which is five counties that I have just partnered with a technician.
Speaker DWe're handling all the business stuff.
Speaker DMy wife is a business management accounting degree or my son is a business management accounting degree.
Speaker DBoth of them handle that side of the field, handle all the hard lifting, all the heavy lifting.
Speaker DWe make it easy for the technician to be an owner.
Speaker DAnd they're transparent.
Speaker DNot an owner.
Speaker DI'm not going to give a guy 10%.
Speaker DI'm not going to give a guy 20%.
Speaker DNo, we're going to give you 50% of the company.
Speaker DSo in that aspect of it, now you can't have mine because I built this one.
Speaker DOkay, But I'm going to help you build yours.
Speaker DAnd I'm going to answer the service calls, we're going to answer the phone calls.
Speaker DYou're going to have a website, you're going to have litter trucks.
Speaker DYou're going to have everything that costs big money and it's hard to come by.
Speaker DAnd more so than that, we just started one individual who did $250,000 in his first year, all right.
Speaker DAnd he has over 400 five star reviews, genuine reviews.
Speaker DAnd he's running at a five star.
Speaker DWith that said, with our help, we took a guy from nowhere and he was ready for this.
Speaker DWe kept him paid.
Speaker DHe worked for us part time, worked for himself part time and we help him get where he was going and now he has a company that's valuable and worth equity.
Speaker DWhat does that mean?
Speaker DMan, I am full 100% up for what you're trying to achieve.
Speaker DI'm going to get buying behind you, I'm going to encourage you.
Speaker DI want to uplift you.
Speaker DNobody else offers that.
Speaker DIn addition to 401k and everything that goes along with everything we have, everything.
Speaker DOption insurance, and you just name it, whatever you were looking for, we're going to help you get to there.
Speaker DThink outside of the box on a lot of things, but right way heating and cooling, we take a lot of pride in what we do.
Speaker DBut I do feel that there's a lot of technicians out there that are holding back because they feel held back here.
Speaker DWe're not going to put you in a box, we're going to let you run, spread them wings, do the thing.
Speaker DBut that's also why we probably have nearly 2,000 five star reviews.
Speaker DYou know, that's why we have.
Speaker DAnd our, our reviews are not podium people people.
Speaker DOur reviews are not the BS reviews.
Speaker DWe're not buying reviews over here.
Speaker DThey're genuine reviews.
Speaker DSo a little bit about us.
Speaker DSo you want to know a little bit about us.
Speaker DIt's something we do well.
Speaker CHow do they get.
Speaker CI'm not going to get in contact with you.
Speaker CHow they reach out.
Speaker CSo for everybody listening, what I just heard is holy crap, this is an incredible opportunity.
Speaker CSo if you are anywhere in Ohio or you have the, the motivation and the drive and you want to have a conversation with Bill and say, you know what, I might be the person you're looking for for your areas for your expansion.
Speaker CI have a dream and a vision.
Speaker CYou have a dream and a vision.
Speaker CLet's just see if these marry up.
Speaker CHow do they get in touch with you?
Speaker DRight way h vac.com it couldn't be more simpler than that.
Speaker DRight.
Speaker DWayhvac.com There's a lot of the heavy lifting that we do, a lot of research that goes into what we do and man, we'd be loved, we'd love.
Speaker CTo have you love this, love this.
Speaker CThere's so, I mean the conversation in the industry right now of course is do we grow and exit, sell to a private equity, all these types of Conversations.
Speaker CI love this model.
Speaker CI've never.
Speaker CI've not heard an exact version of what you're doing exactly like this before.
Speaker CAnd I love it because it's almost the best of both worlds.
Speaker CIt's getting the opportunity to create grow with that startup cat.
Speaker CBecause we all know, like, look at the Facebook groups.
Speaker COne of the biggest questions in there is, I'm a new guy starting, and I don't have a client base and I don't have any money.
Speaker CHow do we do things on the cheap to grow?
Speaker CBut if you could do that, but also marry it with, you know, a bigger company backing you, that the vision lines up and have the opportunity to have some seed capital to get that going and then share in the.
Speaker CShare in the growth, man, that seems like a.
Speaker CA win win.
Speaker CI. I don't see a downside to that.
Speaker CSo I love it, man.
Speaker CThis is cool.
Speaker CLove it.
Speaker CSo right.
Speaker CSo for everybody, the.
Speaker CThe link will be in the show notes.
Speaker CThat's R I G H t w a y.com rightway.com and I did it again.
Speaker DThat's all right.
Speaker CSo right way.
Speaker CH vac R A G H T W a Y H V A c dot com.
Speaker CMake sure you get the H vac in there.
Speaker CMaybe you should see if you could buy rightway.com just for the sake of anybody that accidentally goes there.
Speaker DBut looks like you got.
Speaker BI would like to also point out that for all the guys out there that are scared of getting into H vac, we are literally hiring people that have zero experience.
Speaker BAnd we sometimes, if you've got the right character and the right integrity, we prefer you not have any because we want to teach you the right way to do it.
Speaker BThere's time and time again, most business owners will tell you there's a lot of turnover in the H vac business.
Speaker BIt's almost like fast food.
Speaker BSome guys get scared away for whatever reasons.
Speaker BThey get challenged and all that.
Speaker BBill is one of the most patient people that you could work for.
Speaker BYou know, any.
Speaker BAny company.
Speaker BYou know, we all get tested on our patients.
Speaker BYou know, those are trials of life.
Speaker BBut as a whole, you know, having the right culture in a company that can help you grow and learn and always move in the right direction.
Speaker BThat's the kind of thing that I think is not just a great thing, but it's a.
Speaker BIt's a heck of an opportunity.
Speaker BWe got a guy that's working at a gas station right now up the block from where our office is, and he's genuinely interested in getting in the field.
Speaker BWe're going to possibly bring him in in September and possibly getting trained on the install crew and how to do it.
Speaker BBut, you know, I nominated this guy because every morning I stop in this gas station to get coffee and he's always moving.
Speaker BHe's cleaning, he's putting stuff away, he's doing something.
Speaker BIn today's world, most of the time when I go into a gas station, the gas station attendant is just standing there on their phone and I almost feel like I'm interrupting them when I'm purchasing whatever I'm there for.
Speaker BSo to see somebody just genuinely moving, we're looking for those guys, you know, we're looking for the guy that wants to be something, grow into something.
Speaker BThe sky's the limit with this industry and it all comes back to the individual and how much they want to learn and grow.
Speaker BAnd it, it's.
Speaker BIt's really all about you.
Speaker BSo I just wanted to put that out there as well.
Speaker BColumbus, Ohio, we, we need your help.
Speaker BIf you want to learn and grow a nice trade, we're here for you.
Speaker BJust putting that feeler out there.
Speaker CLove this, love this so much.
Speaker CWell, everybody listening.
Speaker CIf you're in an area or market that you know you, it seems like it's down or those types of things, clearly Columbus, Ohio is a growing, insanely hot market right now, which is awesome to hear.
Speaker CThanks for being on, guys.
Speaker CI appreciate it so much.
Speaker CThis has been a ton of fun and good.
Speaker CBetter to get to know you guys.
Speaker CAnd for everybody else, I hope you got some value from this episode.
Speaker CI know that there were so many nuggets that we just dropped.
Speaker CListen a few times, take notes, you know, chew up the meat, spit out the bones.
Speaker CIf there's something about that you didn't like, it's all good.
Speaker CThere's a thousand different ways to do this.
Speaker CThere's no wrong way.
Speaker CIt's just a different way.
Speaker CAnd this is what I love about us coming together in an episode like this.
Speaker CIt's like rising tide raises all ships.
Speaker CAnd man, I learned some things today and I appreciate so much y' all being on.
Speaker CFor everybody out there, make sure to if you've ever gotten value from Close it now.
Speaker CSpeaking of reviews, go to Google and leave Close it Now a five star review.
Speaker CI appreciate that very, very much.
Speaker CAlso on Apple podcasts, I would love a five star review there as well.
Speaker CAnd Spotify has recently opened up the ability to leave reviews there also.
Speaker CAnd, and of course, make sure to check out the YouTube channel that has, has gotten launched this last year.
Speaker CWe're up to almost 100 episodes on YouTube now also, which is really exciting.
Speaker BAwesome.
Speaker CSo make sure to go like and subscribe because that every bit, all the reviews, all of the subscriptions, every bit of that helps me to, to grow the company and to bring more value to all of you listening.
Speaker CSo if you've been paying attention, like I said, we're Almost at episode 250.
Speaker CI've got some fun plans for that one, so be on the lookout.
Speaker CAnd man, thanks for being here, y'.
Speaker DAll.
Speaker CFor everybody else, make sure every single day work to be 1% better than you were yesterday so you can become someone worth buying from.
Speaker AYou've been listening to the Close it now podcast.
Speaker AOur passion is to dive headfirst into the transformative movement that's reshaping the very foundation of H Vac and home improvement and at the same time covering fitness, nutrition, relationships and personal growth, proving that we can indeed have it all.
Speaker AWe hope you've enjoyed the show.
Speaker AIf you did, make sure to, like, rate and review.
Speaker AWe'll be back soon, but in the meantime, find the website@closeitnow.net find us on Instagram at thereal.
Speaker AClose it now and on Facebook CloseItNow.
Speaker ASee you next time.
Speaker CIt.