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Jill Hart-The Coach's Alchemist & Host of the You World Order Showcase Podcast: Hi and welcome to the Uworld order showcase. Podcast today we have with us Amanda Hornberger, Amanda is a copywriter. She helps her clients by writing copy that aligns with their mission and values. She also helps you come up with a marketing strategy that is ethical and effective.

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Jill Hart-The Coach's Alchemist & Host of the You World Order Showcase Podcast: Her dream is to help people who are making the world a better place with their offerings. Be successful entrepreneurs. She does this with authentic, honest, genuine copywriting. She also helps plan. She also plans to teach these skills, essentially creating the course she wishes she had when she was a new Tarot reader and Reiki healer. Welcome to the show, Amanda. It's really great to have you here.

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Amanda Hornberger: Thank you. I'm happy to be here.

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Jill Hart-The Coach's Alchemist & Host of the You World Order Showcase Podcast: So tell us your story. How did you get from Tarot, reader Reiki, healer, to copywriter.

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Amanda Hornberger: Well, it was a bit of a winding journey, as you can probably imagine.

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Amanda Hornberger: like a lot of people who's you know, I'm a performer by trade. So I went to college for musical theatre.

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Amanda Hornberger: And

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Amanda Hornberger: kind of ended up in the Tarot reading reiki healing world through. Just you know.

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Amanda Hornberger: spiritual awakening a bunch of stuff happening in my life that I didn't plan for, but kind of made me take a

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Amanda Hornberger: swift turn in a different direction.

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Amanda Hornberger: and during covid times I lost all of my work.

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Amanda Hornberger: I also lost my apartment. So it was a pretty wild time.

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Amanda Hornberger: and I ended up actually reading Tarot at a famous haunted hotel in Florida. And that's how I survived through the pandemic.

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Amanda Hornberger: But I ended up reading. Yeah, it was pretty crazy, but awesome.

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Amanda Hornberger: Yeah, it. It was a bright spot in a difficult time, but

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Amanda Hornberger: I ended up reading about

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Amanda Hornberger: over 200 people in a span of 6 months.

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Amanda Hornberger: and you know the world was kind of crazy at the time. So a lot of people needed help and were bringing really heavy things to my office when they came and sat with me.

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Amanda Hornberger: So I got to the point where I had to just go. You know I'm pretty burnt out, and I can't hold space for other people if I'm not doing very well, mentally.

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Amanda Hornberger: So I took a step back.

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Amanda Hornberger: I spent a few years doing what I call real people jobs.

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Amanda Hornberger: Working for other people.

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Amanda Hornberger: And I kind of kept

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Amanda Hornberger: ending up either helping friends or working for small businesses, and

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Amanda Hornberger: I was technically in admin roles. But I ended up helping a lot with their marketing and writing and adjusting their websites.

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Amanda Hornberger: So

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Amanda Hornberger: one day on Instagram ads, I got this ad for a course, and I was like.

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Amanda Hornberger: I try this copywriting thing.

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Amanda Hornberger: and

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Amanda Hornberger: as I started to do it, I was like, Wow, like, this is what I would have loved to have when I was setting up my Tarot reading business and my reiki healing.

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Amanda Hornberger: If I knew how to market myself, then I feel like things may have been a little bit different in how things turned out.

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Amanda Hornberger: So

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Amanda Hornberger: it kind of lit this fire under me like I can help other people who are doing really cool work

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Amanda Hornberger: amplify their messages. And I know a lot of the spiritual entrepreneurs. They're so creative, and they're really passionate about what they do.

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Amanda Hornberger: But they have no idea where to start with their marketing. And

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Amanda Hornberger: you know the Internet is such a big place

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Amanda Hornberger: which offers a lot of opportunity. But it also can be very intimidating if you don't know where to start.

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Amanda Hornberger: So

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Amanda Hornberger: that's what I've been doing since last October. Officially. I started this business called Queen of Swords copywriting, and it's been awesome. I've been meeting really awesome people doing really cool work in the world, and

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Amanda Hornberger: I say, I get to be their cheerleader.

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Amanda Hornberger: I get to be the person from the outside who looks at their business and says, these are the things that you do really well, and that make you special.

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Amanda Hornberger: Let's tell everyone else about it. So it's really fulfilling work.

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Jill Hart-The Coach's Alchemist & Host of the You World Order Showcase Podcast: Yeah, I can imagine. And copywriting is one of those things that

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Jill Hart-The Coach's Alchemist & Host of the You World Order Showcase Podcast: yes, you can learn the technical pieces of copywriting, but there is an art to it.

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Jill Hart-The Coach's Alchemist & Host of the You World Order Showcase Podcast: And you know everybody can learn to draw. There's there's fundamentals that if you learn the fundamentals you can do it proficiently

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Jill Hart-The Coach's Alchemist & Host of the You World Order Showcase Podcast: but not excellently.

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Jill Hart-The Coach's Alchemist & Host of the You World Order Showcase Podcast: and I think,

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Jill Hart-The Coach's Alchemist & Host of the You World Order Showcase Podcast: I think this kind of leads into a question about how does your past as a Reiki healer and Tarot card reader, influence what you're currently doing with copywriting, because I can totally see the connection. But what

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Jill Hart-The Coach's Alchemist & Host of the You World Order Showcase Podcast: I'm gonna let you share, how

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Jill Hart-The Coach's Alchemist & Host of the You World Order Showcase Podcast: how you explain it to people that maybe don't see the connection.

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Amanda Hornberger: Well, it's interesting, too, because, like I said, my initial, the 1st thing I ever tried to do professionally was perform, and I still do that on some level. But

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Amanda Hornberger: the cool thing about copywriting I can

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Amanda Hornberger: I. I essentially am doing a character study of someone's business. So that's where my like theater background comes in, is I put myself in the shoes of the customer, and I imagine.

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Amanda Hornberger: how are they perceiving this writing, or

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Amanda Hornberger: what impression are they getting at 1st of this person's business, and then, as far as Tarot and Reiki.

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Amanda Hornberger: developing those intuitive skills?

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Amanda Hornberger: I'm sure you probably understand in your own business.

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Amanda Hornberger: There is a practical side to that, but there's also an intuitive side to it.

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Amanda Hornberger: That

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Amanda Hornberger: kind of what you were hinting at can't super be taught. It's something you tap into the energy of your audience or the energy of your business, and where it's wanting to go.

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Amanda Hornberger: So I take the practical skills I've learned in

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Amanda Hornberger: copywriting, and I kind of mixed them with the intuitive skills I learned as a Tarot reader and as a Reiki healer.

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Amanda Hornberger: and, in fact, the name of my business is Queen of Swords, copywriting from the Queen of Swords, Tarot card.

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Amanda Hornberger: Because I want people to know right up from the get go that that's the lens through which I'm viewing their businesses, and

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Amanda Hornberger: the queen of Swords really represents

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Amanda Hornberger: honest communication.

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Amanda Hornberger: She's clear, direct, and straightforward. She also has really strong boundaries, which is something that as a business owner I've had to learn. But I also think a lot of entrepreneurs need help with.

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Amanda Hornberger: So I want people to kind of get that energy of the Queen of Swords when they're working with me.

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Amanda Hornberger: and if that's something that resonates with them.

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Amanda Hornberger: They know that I'm the right fit to write for them.

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Amanda Hornberger: And as far as Reiki goes, that's just tapping into this universal energy. And I think when you're marketing, that's what you're trying to do. Like, what's the energy right now? What are people interested in

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Amanda Hornberger: and not in an icky, manipulative way, but more like just trying to give people what they need and what they're asking for, rather than trying to

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Amanda Hornberger: offer them things that aren't aligned, or that they don't really need at this moment in time.

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Jill Hart-The Coach's Alchemist & Host of the You World Order Showcase Podcast: Yeah, it's the art of selling, which is really service versus

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Jill Hart-The Coach's Alchemist & Host of the You World Order Showcase Podcast: what's in it for me as the entrepreneur versus

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Jill Hart-The Coach's Alchemist & Host of the You World Order Showcase Podcast: what am I bringing that's going to help people solve their problems, live better sleep, better

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Jill Hart-The Coach's Alchemist & Host of the You World Order Showcase Podcast: enjoy life more.

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Jill Hart-The Coach's Alchemist & Host of the You World Order Showcase Podcast: Those those are the kinds of things that

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Jill Hart-The Coach's Alchemist & Host of the You World Order Showcase Podcast: as an entrepreneur, not necessarily as a spiritual

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Jill Hart-The Coach's Alchemist & Host of the You World Order Showcase Podcast: coach or practitioner.

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Jill Hart-The Coach's Alchemist & Host of the You World Order Showcase Podcast: Entrepreneurs are more about

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Jill Hart-The Coach's Alchemist & Host of the You World Order Showcase Podcast: providing solutions to problems.

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Jill Hart-The Coach's Alchemist & Host of the You World Order Showcase Podcast: Coaches are about that, too, but they just don't realize that that's all they need to do. It's just provide the solution and tell the people what solution it is that they're trying to provide, because often they don't.

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Jill Hart-The Coach's Alchemist & Host of the You World Order Showcase Podcast: They don't really know how to articulate it themselves, which is another reason why you really do need a copywriter who

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Jill Hart-The Coach's Alchemist & Host of the You World Order Showcase Podcast: can look at it from the outside and put themselves in the shoes of the person reading the email. I I loved that when you said that you you

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Jill Hart-The Coach's Alchemist & Host of the You World Order Showcase Podcast: you embody that that customer

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Jill Hart-The Coach's Alchemist & Host of the You World Order Showcase Podcast: when you're writing so that you can see how they're feeling and how they're taking the information in which is honestly.

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Jill Hart-The Coach's Alchemist & Host of the You World Order Showcase Podcast: that's that's a great tip

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Jill Hart-The Coach's Alchemist & Host of the You World Order Showcase Podcast: for anybody that's writing their own email.

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Amanda Hornberger: Yeah.

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Jill Hart-The Coach's Alchemist & Host of the You World Order Showcase Podcast: To think about.

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Amanda Hornberger: Cause it's so easy to think about. You know yourself and what you're offering. Of course you know the value of what you do. You know the positive feedback you've gotten from previous customers. But how do you communicate that to someone who doesn't know anything about you

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Amanda Hornberger: in a way that feels honest and makes you trustworthy rather than just one more person who's trying to sell something.

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Amanda Hornberger: And

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Amanda Hornberger: exactly, yeah. And it's so easy to get caught up in. Well, here's my credentials. Here's what I offer. Here's why you need it, or

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Amanda Hornberger: and it's like, well.

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Amanda Hornberger: no one really likes to be told there's something wrong with them, and they need this thing because they, you know, they're.

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Jill Hart-The Coach's Alchemist & Host of the You World Order Showcase Podcast: Because they suck.

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Amanda Hornberger: Yeah, you you especially as spiritual entrepreneurs. I feel like we're moving into a phase of marketing where it's more about empowering the individual who's reading what you're writing?

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Amanda Hornberger: R, and

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Amanda Hornberger: I'm fine with a little bit of calling people out on their Bs. That's fine. But you have to do it in a way that they are able to receive.

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Amanda Hornberger: And that's something I think I learned from Tarot. Reading, too, is, you can tell people the truthiest truth.

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Amanda Hornberger: But if they're not ready to receive it, or you're not communicating it in a way that they're able to receive.

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Amanda Hornberger: then everything you're saying falls flat.

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Amanda Hornberger: and and that's the same with marketing.

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Jill Hart-The Coach's Alchemist & Host of the You World Order Showcase Podcast: The difference between sales, marketing and attraction. Marketing

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Jill Hart-The Coach's Alchemist & Host of the You World Order Showcase Podcast: sales. Marketing is standing out there with your sign, saying.

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Jill Hart-The Coach's Alchemist & Host of the You World Order Showcase Podcast: Buy my crap, buy my crap, buy my crap.

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Jill Hart-The Coach's Alchemist & Host of the You World Order Showcase Podcast: hey? Did you see I got crap! You can buy it

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Jill Hart-The Coach's Alchemist & Host of the You World Order Showcase Podcast: as as I'm pointing at my sign.

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Jill Hart-The Coach's Alchemist & Host of the You World Order Showcase Podcast: Attraction marketing is out there saying.

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Jill Hart-The Coach's Alchemist & Host of the You World Order Showcase Podcast: Hey.

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Jill Hart-The Coach's Alchemist & Host of the You World Order Showcase Podcast: here's here's a sample.

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Jill Hart-The Coach's Alchemist & Host of the You World Order Showcase Podcast: Give it a taste.

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Jill Hart-The Coach's Alchemist & Host of the You World Order Showcase Podcast: Do you like it?

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Jill Hart-The Coach's Alchemist & Host of the You World Order Showcase Podcast: Does it taste good?

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Jill Hart-The Coach's Alchemist & Host of the You World Order Showcase Podcast: That's what they do in in Costco, when.

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Amanda Hornberger: Yeah.

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Jill Hart-The Coach's Alchemist & Host of the You World Order Showcase Podcast: It's it's attraction marketing. We're giving you a sample. See how we solve this problem for you. You wanted this flavor combination.

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Jill Hart-The Coach's Alchemist & Host of the You World Order Showcase Podcast: Here, try it.

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Jill Hart-The Coach's Alchemist & Host of the You World Order Showcase Podcast: you. You can do that on social media, and you can do that with copywriting. But it's it's about saying.

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Jill Hart-The Coach's Alchemist & Host of the You World Order Showcase Podcast: Here, let me solve a small portion of your problem. And you know, maybe that's all you need is just the small solution that I'm providing for you right now that I'll provide you a bunch of these different

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Jill Hart-The Coach's Alchemist & Host of the You World Order Showcase Podcast: Smorgasbord of different things that I can help you with. And then.

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Jill Hart-The Coach's Alchemist & Host of the You World Order Showcase Podcast: when you're ready for the the big thing that I really do help people with on a much deeper level.

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Jill Hart-The Coach's Alchemist & Host of the You World Order Showcase Podcast: Come, see me?

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Jill Hart-The Coach's Alchemist & Host of the You World Order Showcase Podcast: Yeah, cause you know you've had some experience with me.

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Jill Hart-The Coach's Alchemist & Host of the You World Order Showcase Podcast: and and they'll remember that.

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Jill Hart-The Coach's Alchemist & Host of the You World Order Showcase Podcast: and don't.

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Jill Hart-The Coach's Alchemist & Host of the You World Order Showcase Podcast: When it comes time they'll come around and see you.

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Jill Hart-The Coach's Alchemist & Host of the You World Order Showcase Podcast: It's.

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Amanda Hornberger: It's an invitation, not a demand.

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Jill Hart-The Coach's Alchemist & Host of the You World Order Showcase Podcast: Yes.

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Jill Hart-The Coach's Alchemist & Host of the You World Order Showcase Podcast: it's and it's changing. The the

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Jill Hart-The Coach's Alchemist & Host of the You World Order Showcase Podcast: the world is changing. Every everything's always changing. But we're we're moving into a time where it's

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Jill Hart-The Coach's Alchemist & Host of the You World Order Showcase Podcast: it's less about

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Jill Hart-The Coach's Alchemist & Host of the You World Order Showcase Podcast: the shiny objects and hopping all over the place, and more about getting intentional about what you're doing.

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Jill Hart-The Coach's Alchemist & Host of the You World Order Showcase Podcast: And

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Jill Hart-The Coach's Alchemist & Host of the You World Order Showcase Podcast: I think

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Jill Hart-The Coach's Alchemist & Host of the You World Order Showcase Podcast: you as a copywriter, and with your unique skill set that you bring to copywriting. I've talked to a lot of copywriters in my life, and I've taken a lot of copywriting courses in my life that it's different

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Jill Hart-The Coach's Alchemist & Host of the You World Order Showcase Podcast: to have this, this unique skill set that you're bringing, I think, is kind of exciting and and interesting, and it does make you unique

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Jill Hart-The Coach's Alchemist & Host of the You World Order Showcase Podcast: in in a marketplace that you know, you can hire people on fire or upworks, or wherever to write your stuff, but they're not going to get

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Jill Hart-The Coach's Alchemist & Host of the You World Order Showcase Podcast: the.

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Jill Hart-The Coach's Alchemist & Host of the You World Order Showcase Podcast: It's not even just like the personal. It's like you're you bring an embodiment of who they are. You kind of take on

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Jill Hart-The Coach's Alchemist & Host of the You World Order Showcase Podcast: their business.

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Jill Hart-The Coach's Alchemist & Host of the You World Order Showcase Podcast: and and put yourself in those shoes so that you can

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Jill Hart-The Coach's Alchemist & Host of the You World Order Showcase Podcast: share the message in a way that can be received in the way that they want their message to be received.

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Amanda Hornberger: Yeah. And I, you know, I really feel like in my own business. I have.

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Amanda Hornberger: I feel like I can't recommend to people things that haven't worked for me.

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Amanda Hornberger: And so if I'm gonna tell someone to lean into what makes them unique and special, then that has to be my own branding and my own way. I'm running my business, too. And so, you know, you'd be surprised how many people are like I clicked on your discovery call booking because I saw the Queen of Swords, and I was intrigued by that. And or I resonate with it because of this. And

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Amanda Hornberger: I'm like, I just decided. I got so tired of having to stuff myself down in a box to work

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Amanda Hornberger: to work for other people. If I'm going to do my own business. Then I'm going to do it on my terms the way I want, and

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Amanda Hornberger: if that means not, everybody is for me great like I wish all of them. Well, I'm I'm looking for the people who really do resonate with my offerings and need exactly what I'm offering. So it's been really freeing to be able to say no when I want to, and to be able to say like a really excited, Yes, when I want to, and

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Amanda Hornberger: I feel like that's what I want for everybody that I write for as well.

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Jill Hart-The Coach's Alchemist & Host of the You World Order Showcase Podcast: Yeah.

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Jill Hart-The Coach's Alchemist & Host of the You World Order Showcase Podcast: I can totally see that. And you know there are people that look at Tarot and Reiki healing, and all the other

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Jill Hart-The Coach's Alchemist & Host of the You World Order Showcase Podcast: spiritual arts. And think you guys are good for cooking puffs, and you know that's totally fine.

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Jill Hart-The Coach's Alchemist & Host of the You World Order Showcase Podcast: They're free to to go and figure out how they they want to run their business in in their own

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Jill Hart-The Coach's Alchemist & Host of the You World Order Showcase Podcast: in their own way, and I bless them and wish them well

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Jill Hart-The Coach's Alchemist & Host of the You World Order Showcase Podcast: in

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Jill Hart-The Coach's Alchemist & Host of the You World Order Showcase Podcast: in the communities that

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Jill Hart-The Coach's Alchemist & Host of the You World Order Showcase Podcast: I think you and I like to run it

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Jill Hart-The Coach's Alchemist & Host of the You World Order Showcase Podcast: like all about embracing the woo and and letting the energy come, and and living in a in a little bit more elevated state of everybody has something unique and special to offer the world, and all we want to do is shine a light on it, and say, Hey.

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Jill Hart-The Coach's Alchemist & Host of the You World Order Showcase Podcast: look at this cool thing that's going on over here.

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Amanda Hornberger: Absolutely.

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Amanda Hornberger: I mean, that's what your whole podcast. Is is like highlighting people who are doing really awesome stuff. And it's.

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Amanda Hornberger: It's so specific to those individuals which is awesome.

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Amanda Hornberger: It's what we should be doing, exactly what we're being called to do inside of us.

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Jill Hart-The Coach's Alchemist & Host of the You World Order Showcase Podcast: Yeah

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Jill Hart-The Coach's Alchemist & Host of the You World Order Showcase Podcast: been to. Personally, I get to meet so many cool and interesting people.

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Amanda Hornberger: Yeah.

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Jill Hart-The Coach's Alchemist & Host of the You World Order Showcase Podcast: Bonus for me.

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Amanda Hornberger: That's all. Good.

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Jill Hart-The Coach's Alchemist & Host of the You World Order Showcase Podcast: To share with everybody else.

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Amanda Hornberger: I love it, I love it.

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Jill Hart-The Coach's Alchemist & Host of the You World Order Showcase Podcast: I I love it too.

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Jill Hart-The Coach's Alchemist & Host of the You World Order Showcase Podcast: So, Amanda. How do people work with you?

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Jill Hart-The Coach's Alchemist & Host of the You World Order Showcase Podcast: How? How does that look.

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Amanda Hornberger: The easiest thing to do is to head over to my website, and there'll be a button that says book a consultation.

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Amanda Hornberger: You can click and make a time with me for a discovery call.

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Amanda Hornberger: But I definitely recommend.

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Amanda Hornberger: if you're not looking for a copywriter, just

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Amanda Hornberger: peek at my website, I put a new blog post up every month, and that's basically just

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Amanda Hornberger: tips and tricks for spiritual entrepreneurs, usually from the lens of marketing or copywriting. I have some blog blogs that are more about like networking, and how you connect with other businesses and other people. I have a blog on ethical marketing. So that's a great place to start, if you're like marketing is icky and gross, and I hate it.

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Amanda Hornberger: maybe it doesn't have to be icky and gross. So I do. I do have those free resources as well, and I'm in the process of building a course

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Amanda Hornberger: like you said in my intro.

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Amanda Hornberger: I'm realizing I've learned a lot of skills that I wish a previous version of me had. And it makes me realize there's probably a previous version of me out there somewhere who could benefit from it.

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Amanda Hornberger: So that's hopefully going to launch beginning of October is my goal. And that will all be on my website as well. So that's www, dot, queen of swords, copy.com

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Jill Hart-The Coach's Alchemist & Host of the You World Order Showcase Podcast: Love it, love it so much. I really like the Queen of Swords thing I like.

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Jill Hart-The Coach's Alchemist & Host of the You World Order Showcase Podcast: I I got confused a little bit

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Jill Hart-The Coach's Alchemist & Host of the You World Order Showcase Podcast: when I 1st looked at it, and I and I think I asked you this last time we chatted. But there are

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Jill Hart-The Coach's Alchemist & Host of the You World Order Showcase Podcast: card readers who who use the regular deck.

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Jill Hart-The Coach's Alchemist & Host of the You World Order Showcase Podcast: and my son, one of my sons is blind in one eye, and our last name is Hart.

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Jill Hart-The Coach's Alchemist & Host of the You World Order Showcase Podcast: and

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Jill Hart-The Coach's Alchemist & Host of the You World Order Showcase Podcast: it's his left eye.

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Jill Hart-The Coach's Alchemist & Host of the You World Order Showcase Podcast: and the Jack of hearts

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Jill Hart-The Coach's Alchemist & Host of the You World Order Showcase Podcast: is

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Jill Hart-The Coach's Alchemist & Host of the You World Order Showcase Podcast: the suicide, Jack. So it's the one-eyed Jack.

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Amanda Hornberger: Oh, yeah.

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Jill Hart-The Coach's Alchemist & Host of the You World Order Showcase Podcast: And he so identifies with that card.

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Amanda Hornberger: Oh!

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Jill Hart-The Coach's Alchemist & Host of the You World Order Showcase Podcast: That when I saw the Queen of Swords it was just like I got the swords and

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Jill Hart-The Coach's Alchemist & Host of the You World Order Showcase Podcast: and the the jack confused because it it. He's holding a sword.

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Jill Hart-The Coach's Alchemist & Host of the You World Order Showcase Podcast: That's why that's why I made that comment earlier.

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Amanda Hornberger: Actually the heart suit would correspond to the cup suit in the tarot, so that would be like the queen of Cups, or the or the jack of cups, probably, but.

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Jill Hart-The Coach's Alchemist & Host of the You World Order Showcase Podcast: Yeah, but it was just.

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Jill Hart-The Coach's Alchemist & Host of the You World Order Showcase Podcast: It was the sword image that trans.

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Amanda Hornberger: Yeah.

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Jill Hart-The Coach's Alchemist & Host of the You World Order Showcase Podcast: France

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Jill Hart-The Coach's Alchemist & Host of the You World Order Showcase Podcast: got confused in my head.

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Amanda Hornberger: All good.

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Jill Hart-The Coach's Alchemist & Host of the You World Order Showcase Podcast: Them all together.

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Jill Hart-The Coach's Alchemist & Host of the You World Order Showcase Podcast: I come up with my own little world.

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Amanda Hornberger: It's probably a great place to be. I'll join.

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Jill Hart-The Coach's Alchemist & Host of the You World Order Showcase Podcast: It's fun. We have the best time, me and my friends, that nobody else sees

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Jill Hart-The Coach's Alchemist & Host of the You World Order Showcase Podcast: so.

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Jill Hart-The Coach's Alchemist & Host of the You World Order Showcase Podcast: What do you think you wish more spiritual entrepreneurs knew about marketing. Let me ask you that.

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Amanda Hornberger: Yeah, I

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Amanda Hornberger: I feel like what I wish people knew.

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Amanda Hornberger: It's kind of like on 2 ends of a spectrum.

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Amanda Hornberger: I feel like there's 1 group of spiritual entrepreneurs who think

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Amanda Hornberger: they don't have to do any marketing at all, because they're just going to manifest their clients.

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Amanda Hornberger: And to me you have to take practical steps in order to manifest. So we gotta get that marketing strategy in place, so that then you can attract

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Amanda Hornberger: and then there's the whole, the other end of the spectrum. That's like, I know I have to market.

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Amanda Hornberger: but I hate marketing, and it doesn't feel like it's in alignment with my mission.

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Amanda Hornberger: And so I just wish I could say to both groups that

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Amanda Hornberger: you get to make your marketing plan align with your values. You get to make it so that it feels good to you like you can actually have fun marketing

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Amanda Hornberger: and feel like you're offering real value to your your audience.

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Amanda Hornberger: And that feels good. You're you're giving them something genuinely. You're being generous. And then in return, you're getting something back.

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Amanda Hornberger: And that exchange can be really powerful. So.

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Amanda Hornberger: yeah, I feel like, that's what I wish people knew.

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Amanda Hornberger: because a lot of times I have

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Amanda Hornberger: part of the reason for this course, too, is, I have people on discovery calls who just are so uncomfortable with marketing, and

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Amanda Hornberger: I think.

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Amanda Hornberger: trying to see it as something fun that you can. You can create a vision board and with your mission and your values, and who your audience is, and what you're doing for them and like, bring that all together with marketing, so it can be almost a tool to create magic

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Amanda Hornberger: and we don't think of it that way.

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Jill Hart-The Coach's Alchemist & Host of the You World Order Showcase Podcast: That we should.

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Amanda Hornberger: But.

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Jill Hart-The Coach's Alchemist & Host of the You World Order Showcase Podcast: Over the years.

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Jill Hart-The Coach's Alchemist & Host of the You World Order Showcase Podcast: and I've been at this for

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Jill Hart-The Coach's Alchemist & Host of the You World Order Showcase Podcast: close to 40

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Jill Hart-The Coach's Alchemist & Host of the You World Order Showcase Podcast: I would look at a piece of paper, and it would be like

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Jill Hart-The Coach's Alchemist & Host of the You World Order Showcase Podcast: or a blank Internet

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Jill Hart-The Coach's Alchemist & Host of the You World Order Showcase Podcast: email screen and think, Oh, my God, what am I going to say to these people? And and initially, I think that the tendency is to think.

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Jill Hart-The Coach's Alchemist & Host of the You World Order Showcase Podcast: oh, I've got to sell them something instead of just writing a letter to your friends.

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Jill Hart-The Coach's Alchemist & Host of the You World Order Showcase Podcast: most of my emails. And you know, I'm a prolific email writer. You know, you're on my list. I'm writing people all the time, and a lot of times it's just like, Hey, I got this going on, or Hey, I just figured this out, or I learned something new. Today. I want to let you know.

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Amanda Hornberger: Yeah.

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Jill Hart-The Coach's Alchemist & Host of the You World Order Showcase Podcast: You can learn about it, too.

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Jill Hart-The Coach's Alchemist & Host of the You World Order Showcase Podcast: The the last email I sent out.

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Jill Hart-The Coach's Alchemist & Host of the You World Order Showcase Podcast: And this is going to be a long time ago, when this episode actually airs. But it was about

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Jill Hart-The Coach's Alchemist & Host of the You World Order Showcase Podcast: discovering how to leave a an apple podcast review because it was.

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Jill Hart-The Coach's Alchemist & Host of the You World Order Showcase Podcast: they changed it. I had.

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Amanda Hornberger: I got.

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Jill Hart-The Coach's Alchemist & Host of the You World Order Showcase Podcast: All this trouble to record how to do this

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Jill Hart-The Coach's Alchemist & Host of the You World Order Showcase Podcast: cause. It's not intuitive. It wasn't intuitive before now. It's even more, not into great. I'm looking all over the website to figure out how to leave a review because apple reviews are really important. If you're a Podcaster.

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Amanda Hornberger: Yeah.

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Jill Hart-The Coach's Alchemist & Host of the You World Order Showcase Podcast: So

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Jill Hart-The Coach's Alchemist & Host of the You World Order Showcase Podcast: I, I'm

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Jill Hart-The Coach's Alchemist & Host of the You World Order Showcase Podcast: a friend of mine. Her name is Diane

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Jill Hart-The Coach's Alchemist & Host of the You World Order Showcase Podcast: Whizga. I interviewed her on this podcast. Too, but she

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Jill Hart-The Coach's Alchemist & Host of the You World Order Showcase Podcast: she was like, can you leave it?

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Jill Hart-The Coach's Alchemist & Host of the You World Order Showcase Podcast: A review on my website I left or on my, podcast I left a review on yours. I'm like.

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Jill Hart-The Coach's Alchemist & Host of the You World Order Showcase Podcast: you figured out how to do that.

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Jill Hart-The Coach's Alchemist & Host of the You World Order Showcase Podcast: Yes, she had to spend hours on the phone with Apple, and she finally found somebody that told her, well, you have to have the itunes app.

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Jill Hart-The Coach's Alchemist & Host of the You World Order Showcase Podcast: and we're both like baseball.

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Jill Hart-The Coach's Alchemist & Host of the You World Order Showcase Podcast: But I mean was such a simple thing, and we both already had the itunes app on our computers. But before you just went to the

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Jill Hart-The Coach's Alchemist & Host of the You World Order Showcase Podcast: the episode and it popped up, and it asked you if you wanted the itunes app to open.

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Jill Hart-The Coach's Alchemist & Host of the You World Order Showcase Podcast: Now they don't ask you. They just assume, you know.

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Amanda Hornberger: Harder.

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Jill Hart-The Coach's Alchemist & Host of the You World Order Showcase Podcast: It was just like.

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Jill Hart-The Coach's Alchemist & Host of the You World Order Showcase Podcast: this is out tedious.

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Jill Hart-The Coach's Alchemist & Host of the You World Order Showcase Podcast: that's all.

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Jill Hart-The Coach's Alchemist & Host of the You World Order Showcase Podcast: But my point was that you can just write about fun things that are happening in your life.

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Amanda Hornberger: Yeah.

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Jill Hart-The Coach's Alchemist & Host of the You World Order Showcase Podcast: To be selling.

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Jill Hart-The Coach's Alchemist & Host of the You World Order Showcase Podcast: You're single.

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Jill Hart-The Coach's Alchemist & Host of the You World Order Showcase Podcast: People are interested. They do want to know what's going on in your life.

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Jill Hart-The Coach's Alchemist & Host of the You World Order Showcase Podcast: They're unbiased.

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Amanda Hornberger: Yeah. And if they're if they don't want to be, they'll click unsubscribe. But.

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Jill Hart-The Coach's Alchemist & Host of the You World Order Showcase Podcast: And don't feel bad about that.

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Amanda Hornberger: Exactly, and it's kind of like they say words are spells and not meaning that in a negative, but more like in the manifestation sense of like if you're there to help your audience, and there's something you're dreaming of for them.

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Amanda Hornberger: That's what these words you're writing are helping bring into being. This is what you're helping them to do. And so in that sense, it's like

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Amanda Hornberger: you you should be. You should be writing. You should be telling them what you're up to like.

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Amanda Hornberger: As long as your offerings are in alignment, and as long as your intentions are pure, and you've done your due diligence on your end.

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Amanda Hornberger: then people should be buying from you so much better to be buying from you than from someone who's lying to them, or somebody who whose product isn't going to help them.

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Jill Hart-The Coach's Alchemist & Host of the You World Order Showcase Podcast: And you haven't gotten to know. And and again, having somebody who's aligned with what your business is doing

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Jill Hart-The Coach's Alchemist & Host of the You World Order Showcase Podcast: writing at least the initial emails because there's different

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Jill Hart-The Coach's Alchemist & Host of the You World Order Showcase Podcast: different places, emails actually fit into a marketing plan. It's not just like the everyday emails that you send out to your list and or your community. It's

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Jill Hart-The Coach's Alchemist & Host of the You World Order Showcase Podcast: when you make offers. You have to have a sequence behind them.

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Jill Hart-The Coach's Alchemist & Host of the You World Order Showcase Podcast: because you can't respond to every single person, and if you have it set up in a way that it just automatically sends out. Then

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Jill Hart-The Coach's Alchemist & Host of the You World Order Showcase Podcast: then you're incorporating automation into your process so that it frees you up to do other things

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Jill Hart-The Coach's Alchemist & Host of the You World Order Showcase Podcast: and having those professionally written

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Jill Hart-The Coach's Alchemist & Host of the You World Order Showcase Podcast: just a golden. It's really the difference.

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Amanda Hornberger: Sequence. Oh, yeah, like a good, a good welcome sequence where someone new can get to know. You know what you offer. And now they're like primed for whatever you're gonna do next.

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Amanda Hornberger: people people do not always take advantage of that. Like the moment someone clicks, subscribe and sends you their email is the moment they're the most interested in you. So if you don't follow up with them and make them feel like you care about them, and you want to bring them along for the ride you can kind of miss Opportunities there, and I've seen that a lot for sure.

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Jill Hart-The Coach's Alchemist & Host of the You World Order Showcase Podcast: Yeah. And and it's it's the time when they're most interested in

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Jill Hart-The Coach's Alchemist & Host of the You World Order Showcase Podcast: and finding out more about you and

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Jill Hart-The Coach's Alchemist & Host of the You World Order Showcase Podcast: and what you what you have to offer. They're they're trying to decide. Do I need to re enter these or to re keep opening these emails.

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Amanda Hornberger: Yeah.

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Jill Hart-The Coach's Alchemist & Host of the You World Order Showcase Podcast: Are they just gonna be like

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Jill Hart-The Coach's Alchemist & Host of the You World Order Showcase Podcast: or did? Is there some reason why I'm gonna want to read the next one? Which is

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Jill Hart-The Coach's Alchemist & Host of the You World Order Showcase Podcast: another reason why you need to have somebody professionally write your emails because they remind you.

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Jill Hart-The Coach's Alchemist & Host of the You World Order Showcase Podcast: you're gonna wanna you're gonna wanna work to the next one.

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Amanda Hornberger: Yeah.

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Jill Hart-The Coach's Alchemist & Host of the You World Order Showcase Podcast: They can set it up so that they lead

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Jill Hart-The Coach's Alchemist & Host of the You World Order Showcase Podcast: the like the old serials. This is way before your time, I'm sure. But the movies on Saturdays when you would go. There were cartoons, and they would have the serials. There was a story, and they always had a cliffhanger.

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Jill Hart-The Coach's Alchemist & Host of the You World Order Showcase Podcast: So you wanted to come back next week because

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Jill Hart-The Coach's Alchemist & Host of the You World Order Showcase Podcast: some of us didn't have TV when we were growing up. And so we would want to go back to the movies next week to find out what happens.

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Amanda Hornberger: Yeah.

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Jill Hart-The Coach's Alchemist & Host of the You World Order Showcase Podcast: So

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Jill Hart-The Coach's Alchemist & Host of the You World Order Showcase Podcast: how do you market a network effectively and ethically or authentically and effectively.

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Amanda Hornberger: Yeah. So the networking piece is something I'm very passionate about, because

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Amanda Hornberger: I feel like we've all we've all felt what it's like for someone to network with us like completely, disingenuously.

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Amanda Hornberger: And we're also inundated with that that we're over it. So

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Amanda Hornberger: the days of like just

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Amanda Hornberger: connecting with a bunch of people on Linkedin and then sending the same mass. DM, message

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Amanda Hornberger: that doesn't even have their name on it. You know nothing about their business like I. I've had this recently with people networking with me. Who? Then you get on the call, and they don't know anything about their bit about your business, and they're trying to pitch you on something, but you're like, Wait. But you asked me. You asked me for my time as if you were interested in my business. And now you're just pitching me something that I didn't even ask for.

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Amanda Hornberger: And so

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Amanda Hornberger: it's

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Amanda Hornberger: this

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Amanda Hornberger: synergy you can have where you're genuinely looking to connect with people

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Amanda Hornberger: who can. There's mutual benefit.

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Amanda Hornberger: And, in fact, you're looking the same way that you would maybe court an audience member or a customer.

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Amanda Hornberger: Those collaborations, too.

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Amanda Hornberger: I'm going to offer you way more value upfront than what I'm ever asking you for.

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Amanda Hornberger: And so and I just think that's a mindset shift that a lot of people need that

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Amanda Hornberger: you're asking me for something before I even trust you.

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Amanda Hornberger: So we have to build a connection and a relationship first.st And you know what you could. You could pour into those relationships and never get anything out of it other than you met someone really awesome

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Amanda Hornberger: and like letting that be okay.

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Amanda Hornberger: That's been

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Amanda Hornberger: in my in my experience with my business.

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Amanda Hornberger: I mean, I get off a call, a networking call, and I'm talking to my partner about that was the coolest person. I just think this person's great. Oh, are you gonna work together? I have no idea but they're awesome, you know.

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Amanda Hornberger: and and I feel like more businesses need to

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Amanda Hornberger: look at it that way and play the long game with their networking connections

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Amanda Hornberger: rather than trying to make an immediate

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Amanda Hornberger: benefit for themselves

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Amanda Hornberger: when that person doesn't really owe you anything.

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Amanda Hornberger: I hope that makes sense.

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Jill Hart-The Coach's Alchemist & Host of the You World Order Showcase Podcast: It makes total sense, and I couldn't agree with you more. Almost never, when I do those networking things, am I doing business with that person right away.

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Jill Hart-The Coach's Alchemist & Host of the You World Order Showcase Podcast: But that person, especially if you take the time to really understand what it is they are doing

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Jill Hart-The Coach's Alchemist & Host of the You World Order Showcase Podcast: and don't get on. Discovery calls to just like

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Jill Hart-The Coach's Alchemist & Host of the You World Order Showcase Podcast: network. If you're going to network with somebody, tell them, Hey, this is a coffee call. And we're going to network, yeah, and and

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Jill Hart-The Coach's Alchemist & Host of the You World Order Showcase Podcast: and really spend the time, get to know what it is they're doing and how they're doing it, because you never know down the line where that is gonna lead, or what connections you're gonna make, or what connection they have.

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Jill Hart-The Coach's Alchemist & Host of the You World Order Showcase Podcast: that they're going to help you

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Jill Hart-The Coach's Alchemist & Host of the You World Order Showcase Podcast: make.

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Jill Hart-The Coach's Alchemist & Host of the You World Order Showcase Podcast: Yeah, totally out of the blue.

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Amanda Hornberger: I just. I just had it recently. I have a lovely client who needed help with Facebook ads, and I create ads.

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Jill Hart-The Coach's Alchemist & Host of the You World Order Showcase Podcast: Okay.

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Amanda Hornberger: I'm not the one who runs it, and I wouldn't tell you that I know everything about running Facebook ads. There's somebody else who's an expert in that who's going to know that so much better than me?

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Amanda Hornberger: And so being able to tap into my network and find someone who that is what they do and connect those people together.

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Amanda Hornberger: Even if I don't get paid for that connection, I'm offering value to my clients through the network I've built, and I'm helping someone else succeed

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Amanda Hornberger: at what they're doing and who knows? Maybe someday they'll think of me. But if they never do, I didn't do it. For that reason, you know, it's it's we all can build each other up and offer value to each other. There's enough room for everyone, and.

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Jill Hart-The Coach's Alchemist & Host of the You World Order Showcase Podcast: Yes.

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Amanda Hornberger: That mindset has. Really.

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Amanda Hornberger: it's honestly been so inspiring to, because we're not really taught that business works that way.

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Amanda Hornberger: and so I love the idea that I can work in business the way that feels good for me. And I've I have found so many other like minded people.

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Amanda Hornberger: and

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Amanda Hornberger: that's been so refreshing after having, you know, a bunch of soul sucking jobs in a row and just feeling like, Oh, well, you have to mistreat people to be successful.

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Amanda Hornberger: and.

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Jill Hart-The Coach's Alchemist & Host of the You World Order Showcase Podcast: You don't.

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Amanda Hornberger: Don't!

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Jill Hart-The Coach's Alchemist & Host of the You World Order Showcase Podcast: You really don't. And the the more that you can just

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Jill Hart-The Coach's Alchemist & Host of the You World Order Showcase Podcast: help people and

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Jill Hart-The Coach's Alchemist & Host of the You World Order Showcase Podcast: provide information and genuinely care about what they're doing

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Jill Hart-The Coach's Alchemist & Host of the You World Order Showcase Podcast: the better off the whole world will be.

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Jill Hart-The Coach's Alchemist & Host of the You World Order Showcase Podcast: and we can truly appreciate for others, without being jealous about other people's success.

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Amanda Hornberger: Yeah.

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Jill Hart-The Coach's Alchemist & Host of the You World Order Showcase Podcast: And in doing so it just makes the symphony so much richer and better.

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Amanda Hornberger: I love how you said that absolutely.

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Jill Hart-The Coach's Alchemist & Host of the You World Order Showcase Podcast: That's that's

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Jill Hart-The Coach's Alchemist & Host of the You World Order Showcase Podcast: how I feel about life right now.

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Amanda Hornberger: Yeah, we're all playing a different instrument. And we can all play in harmony if we choose. Yeah.

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Jill Hart-The Coach's Alchemist & Host of the You World Order Showcase Podcast: Yes, yes, and it just like it's all frequency and vibration anyway, so

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Jill Hart-The Coach's Alchemist & Host of the You World Order Showcase Podcast: you may as well like

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Jill Hart-The Coach's Alchemist & Host of the You World Order Showcase Podcast: make your instrument

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Jill Hart-The Coach's Alchemist & Host of the You World Order Showcase Podcast: make the best sound contribute to the to the overall

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Jill Hart-The Coach's Alchemist & Host of the You World Order Showcase Podcast: peace that's being played.

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Amanda Hornberger: Yeah.

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Jill Hart-The Coach's Alchemist & Host of the You World Order Showcase Podcast: That's in harmony instead of discord.

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Amanda Hornberger: Yeah. And you know, even in a giant symphony orchestra, sometimes your music has rests in it, which means sometimes your voice isn't the one that's needed. And that's totally fine, too. I think that's

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Amanda Hornberger: that ebb and flow is something that I'm very inspired by a lot of particularly female entrepreneurs. Just

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Amanda Hornberger: that knowledge that there are these quiet times in your business, and then there are the loud ones, and just riding the wave of that and not having it mean anything negative when things are quiet

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Amanda Hornberger: and not having it blow up your ego when things are allowed.

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Amanda Hornberger: that's what's been really awesome about being a part of this, like spiritual entrepreneurship, community is the people who are like in alignment and doing the thing

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Amanda Hornberger: with integrity.

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Amanda Hornberger: They're they're so inspiring. And so it's an honor to write for people who I feel that way about.

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Jill Hart-The Coach's Alchemist & Host of the You World Order Showcase Podcast: And as women we.

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Jill Hart-The Coach's Alchemist & Host of the You World Order Showcase Podcast: we have a natural cycle.

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Jill Hart-The Coach's Alchemist & Host of the You World Order Showcase Podcast: It's 28 days long.

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Jill Hart-The Coach's Alchemist & Host of the You World Order Showcase Podcast: We're not.

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Jill Hart-The Coach's Alchemist & Host of the You World Order Showcase Podcast: And and it moves. And there are periods where we need to rest, we need to withdraw.

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Jill Hart-The Coach's Alchemist & Host of the You World Order Showcase Podcast: There are periods when we're most productive.

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Jill Hart-The Coach's Alchemist & Host of the You World Order Showcase Podcast: It's not every day for 8 h.

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Jill Hart-The Coach's Alchemist & Host of the You World Order Showcase Podcast: Those those are based on men's cycles. Men have a 12 h cycle

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Jill Hart-The Coach's Alchemist & Host of the You World Order Showcase Podcast: and they can. They can do the same thing.

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Jill Hart-The Coach's Alchemist & Host of the You World Order Showcase Podcast: eat the same thing every single day.

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Jill Hart-The Coach's Alchemist & Host of the You World Order Showcase Podcast: They they love it.

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Jill Hart-The Coach's Alchemist & Host of the You World Order Showcase Podcast: But for women it just

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Jill Hart-The Coach's Alchemist & Host of the You World Order Showcase Podcast: we can do it. But it really, I think, wrecks havoc on our health

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Jill Hart-The Coach's Alchemist & Host of the You World Order Showcase Podcast: in the long term, and it it just doesn't feel right. Something always feels off.

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Jill Hart-The Coach's Alchemist & Host of the You World Order Showcase Podcast: You talk about having those.

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Jill Hart-The Coach's Alchemist & Host of the You World Order Showcase Podcast: Would you call them real jobs or normal jobs, or.

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Amanda Hornberger: Real people, jobs, real.

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Jill Hart-The Coach's Alchemist & Host of the You World Order Showcase Podcast: People jobs. I I knew there was something in there, real and people, okay, real people jobs to just like it. It really sucks your soul out because you're you're not living in harmony with the energy that you are naturally and allowing it to like

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Jill Hart-The Coach's Alchemist & Host of the You World Order Showcase Podcast: low in a way that

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Jill Hart-The Coach's Alchemist & Host of the You World Order Showcase Podcast: you can.

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Jill Hart-The Coach's Alchemist & Host of the You World Order Showcase Podcast: You can feel at peace.

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Jill Hart-The Coach's Alchemist & Host of the You World Order Showcase Podcast: So you're you're not trying.

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Jill Hart-The Coach's Alchemist & Host of the You World Order Showcase Podcast: I have to get up at a certain time, and I have to do these things, and it's not that you don't have things that you have to accomplish, but if you can allow yourself to move at the rhythm and at the pace

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Jill Hart-The Coach's Alchemist & Host of the You World Order Showcase Podcast: that that day calls for.

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Jill Hart-The Coach's Alchemist & Host of the You World Order Showcase Podcast: You're gonna feel so much better.

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Jill Hart-The Coach's Alchemist & Host of the You World Order Showcase Podcast: Yeah, again.

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Jill Hart-The Coach's Alchemist & Host of the You World Order Showcase Podcast: going back to hiring somebody who can help you in areas where you're not really that confident

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Jill Hart-The Coach's Alchemist & Host of the You World Order Showcase Podcast: it's easier. And it really shortens the learning curve for you, because people that hire you

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Jill Hart-The Coach's Alchemist & Host of the You World Order Showcase Podcast: also learn from you. They can take the work that you create for them and and find their own voice.

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Jill Hart-The Coach's Alchemist & Host of the You World Order Showcase Podcast: because you're kind of channeling their voice in a way

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Jill Hart-The Coach's Alchemist & Host of the You World Order Showcase Podcast: so that they can. They can.

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Jill Hart-The Coach's Alchemist & Host of the You World Order Showcase Podcast: They can learn to do it for themselves if they want to, at some point.

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Jill Hart-The Coach's Alchemist & Host of the You World Order Showcase Podcast: and if they just want to hire you to do it all. That's fine, too.

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Amanda Hornberger: Exactly, and that's why I always say my my initials discovery calls. It's

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Amanda Hornberger: it's free. And if you just sit with me and I give you some nuggets of information, and you take that, and you never book with me.

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Amanda Hornberger: Good like I. I'm genuinely there trying to set you up on the right track, and

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Amanda Hornberger: you know.

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Amanda Hornberger: if

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Amanda Hornberger: if all you need is just a little boost or a couple of nuggets, that of something you didn't think about before, you know.

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Amanda Hornberger: That's what I have those for, because I do. I I do believe in the value of

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Amanda Hornberger: sharing. And

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Amanda Hornberger: that that idea that I said before. There's room for everyone, and if someone's not the right fit to work with me, it doesn't mean anything about me. But I still wish that for their success, and if there's anything they can take away from meeting with me, for, you know 20 min. Great, you know. And I think

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Amanda Hornberger: a lot of things would shift in the world if that mindset was more prevalent. This idea that

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Amanda Hornberger: yeah, of course, I need to be paid for my services. It's not to say I'm giving everything away for free all the time. But

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Amanda Hornberger: but if I'm going to expect someone to trust me with the voice of their business.

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Amanda Hornberger: they better be able to get to know me and trust that I'm going to handle that with care.

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Amanda Hornberger: And

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Amanda Hornberger: and you know.

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Amanda Hornberger: I I just think that a lot of people, they just wanna

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Amanda Hornberger: keep everything so close like this way. No one can take it from me.

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Amanda Hornberger: And

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Amanda Hornberger: I've had clients already who they? Well, potential clients who got on a discovery call with me.

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Amanda Hornberger: took as much as they could, and then just

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Amanda Hornberger: used everything I said.

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Amanda Hornberger: but never booked with me. And you're like fine.

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Amanda Hornberger: That's okay.

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Amanda Hornberger: It doesn't take anything from me. I'm still me. I still have the knowledge I have and the network I have, and

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Amanda Hornberger: you know, if that's what you needed, go for it, you know.

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Amanda Hornberger: I just think that there's there's room for all of us.

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Jill Hart-The Coach's Alchemist & Host of the You World Order Showcase Podcast: I I couldn't agree more

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Jill Hart-The Coach's Alchemist & Host of the You World Order Showcase Podcast: so, Amanda. Thank you so much for joining me today. What's the one thing that you hope the audience takes away from this conversation.

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Amanda Hornberger: I think the thing. I hope

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Amanda Hornberger: I'm going to speak like directly to the person who is

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Amanda Hornberger: maybe fairly new to this. They're they're trying to jump into this spiritual entrepreneurship world. It might feel big and vast and like, there's so many voices. And is there room for yours?

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Amanda Hornberger: And I hope. What you take away from this conversation is that you have your own unique energy signature that someone out there probably a lot of someone's out there needs.

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Amanda Hornberger: And so if you feel the call to this type of work, there's a reason

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Amanda Hornberger: and lean into your own energy. And what makes you special and unique. And what's authentic to you?

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Amanda Hornberger: And you're going to find those people and their and make the world better a better place.

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Jill Hart-The Coach's Alchemist & Host of the You World Order Showcase Podcast: For sure, for sure. Thank you for joining me.

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Amanda Hornberger: Thanks for having me.