The traditional two week notice is killing companies.
Speaker:But it's not for the reason you think.
Speaker:So today I have Robert Glazer on the podcast.
Speaker:He's the founder of a global marketing empire and a wall
Speaker:street journal bestselling author.
Speaker:He's revealing today that this respectful practice of giving two
Speaker:weeks to leave a company like an employee or anyone on your team.
Speaker:That it's actually destroying workplace relationships and
Speaker:companies are losing a ton of money because of lost productivity.
Speaker:And it's actually something Europeans, think we're pretty nuts
Speaker:for keeping this, this ritual.
Speaker:So, uh, the, the whole thing is that there's a counter-intuitive
Speaker:approach that Robert's been teaching and implementing in his company
Speaker:and others around the world.
Speaker:And you gotta hear what it is in the way that he goes about it.
Speaker:So you're not in this situation and you save a bunch of money and time
Speaker:and help people out in the process.
Speaker:So let's get into it.
Speaker:Chat with Mr.
Speaker:Robert Glazer.
Speaker:All right, Robert, we're doing this.
Speaker:I'm happy.
Speaker:We made the time.
Speaker:We got to think, uh, you know, good old friend, Charles Bird
Speaker:for making this happen, super connector, got to shout him out,
Speaker:you know, uh, how you doing today?
Speaker:I know you're out in
Speaker:I'm, I'm good.
Speaker:We're, uh, we're, we're, we're getting close to, you know, the
Speaker:holiday break, which is always my favorite time of year, because
Speaker:it's the one time where when I break, the world is also breaking
Speaker:and I don't get any emails.
Speaker:So
Speaker:Do you normally break at that time of year?
Speaker:that's
Speaker:There's plenty of times where you can take a week off and
Speaker:you come back to 400 emails.
Speaker:I, my email goes out to almost nothing over
Speaker:Christmas week, so I love it.
Speaker:Love it.
Speaker:Well, you probably have the system you've dialed that in.
Speaker:I'm sure, you know, over the years, well, we got connected, uh, you
Speaker:know, from Charles saying, you know, Charles has been on the podcast
Speaker:before, and the guy always selects great people that I should know,
Speaker:and then I should share with others.
Speaker:And.
Speaker:He, he introduced us because of this book that, that just got released
Speaker:recently called rethinking the two week re Rethinking Two Weeks Notice.
Speaker:And you know, it's done really well.
Speaker:And it was immediately a concept.
Speaker:I was like, wait, yeah, the two week notice concept, like we've
Speaker:all experienced it in some way,
Speaker:we've all been on one side of it.
Speaker:In fact, the book starts with, imagine you, there's an, I won't get
Speaker:this correct, but you know, you're, you're sitting in your office
Speaker:working, your employee comes in, they close the door and they say,
Speaker:Hey Jody, have a, have a minute.
Speaker:And like, you're like, you're hard to say.
Speaker:And everyone's been through that conversation.
Speaker:Like, you know what it's like?
Speaker:And it never feels good either way, either side of the table, you
Speaker:know, So why, I mean, yeah, two weeks.
Speaker:It's so, cause ever since I started to job, you had a job at Burger
Speaker:King back in the day, two week notice, you know, I knew that when
Speaker:I was moving on up, got to give that two weeks, but it's like,
Speaker:The why is interesting.
Speaker:I've studied this pretty extensively.
Speaker:Like most people, even Europeans, they don't understand.
Speaker:Like it's not a real thing.
Speaker:Like you are an employment at will in the U S you
Speaker:can leave at any time.
Speaker:You can leave on one minute's notice somewhere along the
Speaker:way it became known as sort of the respectful, responsible
Speaker:thing to give two weeks notice.
Speaker:There are plenty and managers and leaders out there, you know, if
Speaker:they have a, Number two, and they've worked with them for five years.
Speaker:Like that doesn't feel respectful or helpful or anything.
Speaker:So there's, and then there's people in Europe who are
Speaker:like, I don't understand.
Speaker:We have to give three months notice and it's statutory.
Speaker:It's an on both sides.
Speaker:So it's been around for a while.
Speaker:The problem is, I'm always fascinated by cognitive dissonance.
Speaker:You know, our ability to hold two different things in
Speaker:our head at the same time.
Speaker:We know that we're not in a market of lifetime employment
Speaker:on the side of our brain.
Speaker:We know there's no pensions.
Speaker:People aren't going to work for our company for 10 or 15 years.
Speaker:If you go through a list of the best companies in America, maybe
Speaker:the average 10 years, two to three years, given that the bulk
Speaker:of their employees are probably in their twenties and thirties.
Speaker:So, so we intuitively know that when people go to leave, we
Speaker:act more like it's a marriage.
Speaker:Breakup than it is like the end of a sports contract, which is
Speaker:really more what it should be like.
Speaker:And so you have this hiding and lying and doctor appointments
Speaker:because people don't know any other way to do it.
Speaker:Uh, that's just sort of what they were told by their
Speaker:forefathers and mothers.
Speaker:Yeah, that's a good point.
Speaker:And it's like you relate this to a, it should be
Speaker:more like a sports contract.
Speaker:It's usually two to three year deals ish.
Speaker:And by the way, they should be evaluated, right?
Speaker:Like we'd all be better if you signed a two year deal
Speaker:and it's coming to the end.
Speaker:I'm like, Joe, do I want to resign this?
Speaker:Are you getting a raise?
Speaker:Are you getting a pay cut?
Speaker:What, you know, do, do, is it time to just.
Speaker:Like we got a rookie and we want to try them, you know, instead.
Speaker:So, but we're acting more like it's a marriage.
Speaker:Uh, and so, you know, it is, which is not the right analogy.
Speaker:So, so it's, it, it'd be the equivalent of if I said someone
Speaker:just walked in your relationship, let me not a marriage.
Speaker:You're dating someone.
Speaker:They're like, look, I'm moving in two weeks.
Speaker:I'm moving in with someone new and I'm going to a different city.
Speaker:Like that's not going to feel so good.
Speaker:No.
Speaker:Yeah.
Speaker:Like, what did I miss?
Speaker:Why did we not
Speaker:In that context, people are like, yeah, that's ridiculous.
Speaker:I'm like, it's not that different than like, I've been working
Speaker:for you and smiling every day and I've been securing a new
Speaker:job for six months, right?
Speaker:It's not that the only difference is the expectation, right?
Speaker:That, that, so
Speaker:Well, so how, how do you change that?
Speaker:Like, you know, there, there's the two week concept.
Speaker:So we got that and it's on both sides.
Speaker:So I guess as someone being the employer or the higher,
Speaker:or, you know, the one with the business, um, yeah.
Speaker:what's what's the
Speaker:So it's on, the onus is on the, there's a lot of
Speaker:disclaimers with this book.
Speaker:The first disclaimer is you don't read this book and go into your,
Speaker:you know, company that fires people every time they say they're unhappy
Speaker:and say, look, I want to talk.
Speaker:I'm a little unhappy.
Speaker:Like, so this is, this is really the, the employer needs
Speaker:to say, we're changing the stigma around how people leave.
Speaker:And I advocate for this concept called open
Speaker:transition programs where.
Speaker:Like when you want to leave, you can go through a period of
Speaker:transition again, back to the sports analogy, someone's finishing
Speaker:their free agent contract and you know, they're not signing with you.
Speaker:They still play the game and they show up.
Speaker:They haven't signed the new contract yet, but like they're
Speaker:an adult, like they, you know, they're not tanking at the end.
Speaker:They, you know, there's repercussions to that.
Speaker:So this notion of, Hey, you can start a discussion.
Speaker:It is totally safe.
Speaker:And we said that to our employees when we started the program.
Speaker:If you want to talk about.
Speaker:I'm not feeling great about this.
Speaker:I want to do something different.
Speaker:Can I explore a different role?
Speaker:I'm not saying, you know, we'll go on forever.
Speaker:Like, but, but, but we are not going to walk you to the door tomorrow.
Speaker:And actually with that information, we have a lot better chance
Speaker:of creating a better outcome.
Speaker:We might figure out it's not solvable.
Speaker:And so you get to start, go looking for your next job
Speaker:and winding down this job.
Speaker:And we kind of do a rec and start hiring.
Speaker:And if you're in a professional services business, I always like to
Speaker:double click on this cause we are.
Speaker:And you have a lot of service for like, what's the thing that annoys
Speaker:you the most about a service firm?
Speaker:What's the thing that makes you want to usually fire them the most
Speaker:when you have, you know, on the
Speaker:flip
Speaker:I mean, it's gotta be communication is one of the biggest things.
Speaker:If there's not good communication,
Speaker:I'm like,
Speaker:and what about when the person you love your account manager like
Speaker:suddenly is gone like two weeks
Speaker:later
Speaker:That's even more, that's worse.
Speaker:Trust,
Speaker:well, yeah, so the number one thing people hate is when
Speaker:they're the person they're dealing with like It's constantly
Speaker:leaving and moving, right?
Speaker:And this is how it plays out in reality.
Speaker:If Joe is at my company and gives two weeks notice and the client
Speaker:loves him, I have to go in there and Joe has to be like, look, I'm
Speaker:actually leaving in two weeks.
Speaker:You're going to have a new manager.
Speaker:I don't know who it is.
Speaker:Someone you don't know is going to get on the phone with you
Speaker:or otherwise, like not good.
Speaker:Joe enters our open transition program because he started
Speaker:a conversation or we started a conversation saying, Joe,
Speaker:your performance has been like really bad for a while.
Speaker:Like Do you want to do the work on this?
Speaker:Do you want to be doing something?
Speaker:And Joe says, you know what?
Speaker:I really just don't want to be doing sales or account management.
Speaker:Can you, can you, can I, can I sort of start the
Speaker:process of, uh, of leaving?
Speaker:Well, what would happen was, you know, we'd, we'd grab Sarah or
Speaker:hire Sarah and we'd start bringing Sarah to the first four or five
Speaker:meetings and slowly Sarah would take over all the calls and build the
Speaker:reporter client and then somewhere in six weeks, Joe's going to say to
Speaker:the client, you know, I'm actually going to be leaving in a couple
Speaker:of weeks and you've got to know Sarah and she's going to take over.
Speaker:That's a totally different.
Speaker:Experience for the client,
Speaker:So it's kind of like you're shat.
Speaker:Yeah.
Speaker:There's communication happening well in advance and it's, and
Speaker:it's, it's kind of an expectation of the company is that this
Speaker:is how we operate, right?
Speaker:Yeah, and one of the objections, I have a whole chapter on objection
Speaker:handling in this objection to me, like we'll be like, this
Speaker:won't work and it won't work.
Speaker:Like, so one of them is, look, we can't have this person stay and
Speaker:work like they're already toxic and it's already a mess and otherwise.
Speaker:And I would say that, yes, that could be the case.
Speaker:But, but for this person, but what the, the yeah.
Speaker:Let's say, like, I'm firing Joe.
Speaker:Let's pick on Joe.
Speaker:I'm firing Joe today in December.
Speaker:We're recording this probably around January, like, and we're
Speaker:all pissed at each other now.
Speaker:The early signs of the problem with this were probably in March, right?
Speaker:And Joe's a little disengaged.
Speaker:His work isn't great.
Speaker:I could put Joe on a pip, or what I'm advocating for is like
Speaker:real conversations where the manager sits down like, Joe,
Speaker:Your work's been like, like definitely below par recently.
Speaker:You kind of bit like what, what's going on?
Speaker:And they have the psychological safety to do that.
Speaker:And they have their relationship.
Speaker:And I talk about, if you dig, this is called digging
Speaker:to the root in the book.
Speaker:And if you dig to the root, there's usually three.
Speaker:There's three common routes, like things that the employee needs to
Speaker:change, things that the employer can change if they want to, and
Speaker:things that are not going to change.
Speaker:So Joe might say to this conversation, You know what?
Speaker:I lost my child care and I've been like exhausted
Speaker:and stressed and I can make.
Speaker:Okay, well, now I know this like.
Speaker:Let's try to work around it.
Speaker:You're gonna have to fix this.
Speaker:You're gonna have to get child care and do the work.
Speaker:But we can we can mess with your hours.
Speaker:And like, I understand that this is sort of an external thing
Speaker:that's impacting your work, right?
Speaker:Joe might come in and say, Look, I couple things he could say.
Speaker:I transferred.
Speaker:Into sales last year and I really don't love it.
Speaker:I'd like to go back to marketing or look, I know the last three people
Speaker:you hired or paid more than me.
Speaker:And I was promised a raise and this like months ago.
Speaker:And so I'm just really frustrated.
Speaker:And the company might be like, Oh yeah, we screwed this up.
Speaker:Like Joe missed the cycle.
Speaker:And so we fixed that.
Speaker:Right.
Speaker:So now in these first two cases, like we fixed their
Speaker:different problems though.
Speaker:We tend to.
Speaker:The performance improvement plan is like giving a Tylenol that
Speaker:everyone has a headache when like one person might be dehydrated.
Speaker:One might be allergic to gluten and one might have a brain tumor, right?
Speaker:There are different source reasons that they have a headache.
Speaker:So in this first one, I figured out an external thing.
Speaker:That's the problem.
Speaker:We worked on it.
Speaker:The second one is an internal or Joe might say, look, I'm missing office
Speaker:and this is a remote only company.
Speaker:And I might say, Joe, We're not opening offices anytime soon.
Speaker:So why don't we help you go work at a company that has offices?
Speaker:So Joe's misperformance was man, it was showing up in the results,
Speaker:but like why it's happening plays a big part on whether I could, Joe's
Speaker:gone from green to yellow, like, can I get him back to green either
Speaker:on his way internally or out the door once he's on like red, red
Speaker:and cause if I let this go on, then let's say I never found out that it
Speaker:was your childcare, then I'm like, Yelling at you and get your lazy.
Speaker:And then you're like, I mean, then like, by then we just
Speaker:get to a point where the whole thing is unrecoverable.
Speaker:The whole basis of this program is shifting that timeline
Speaker:way earlier to the early warning detection systems.
Speaker:And you'd be surprised how many times a real conversation, someone's
Speaker:like, look, I just don't want to be in client service anymore.
Speaker:And you're like, that's okay.
Speaker:So why don't you start going to looking for a job
Speaker:elsewhere and we'll start looking for your replacement.
Speaker:Yeah.
Speaker:So what, how, how early is too early, you know, to
Speaker:have these conversations or at least like set the,
Speaker:I think you should set this as you hire people.
Speaker:Like I think not like, but you should, as you hire people,
Speaker:you should, um, you should say, look, this is the way
Speaker:people leave our organization.
Speaker:By the way, it makes it like, if they made a mistake, they're going
Speaker:to feel a lot better that like, there's a good way out of this.
Speaker:So.
Speaker:When you want to leave, this is how you leave, you know, just
Speaker:so you know, and we have this program when you see a change in
Speaker:performance or performance isn't being met, you should try to dig
Speaker:in also just in regular check ins.
Speaker:Like, how's it going?
Speaker:Are you happy?
Speaker:You're liking going to do engage.
Speaker:And look, a lot of people will say one thing, but if you're
Speaker:good manager and good, you will notice that their facial
Speaker:expression, or have you ever asked someone about a reference?
Speaker:And like, Joe, what do you think about Steve?
Speaker:And they're like, Uh, and I'm like, you don't have
Speaker:to answer the question.
Speaker:I, I, I, I'm good.
Speaker:I got it.
Speaker:Like, whatever's coming out is not a raving endorsement.
Speaker:Right.
Speaker:So you say someone like, how's work?
Speaker:Are you liking it?
Speaker:Are you engaged in like, well, you know, and so like, that's
Speaker:worth digging in because that's probably the early signs of a,
Speaker:uh, of a, of a bigger problem.
Speaker:Yeah.
Speaker:Well, I was just creeping on your elevate podcast.
Speaker:I saw you had Robert Cialdini on there.
Speaker:I had him on my show years ago now.
Speaker:Awesome.
Speaker:But
Speaker:my, like 15 books on my desk over here that has sort of
Speaker:been my like mainstay books.
Speaker:sent me one of them and signed it.
Speaker:I was like, ah, this is cool.
Speaker:Uh, but I'm thinking of just the psychological part right there.
Speaker:It's like, there's different things that you want to pick up
Speaker:on in conversation, in words, in tonality, in body language, you
Speaker:know, it's like, and a lot of us are remote, so I'm sure it gets a
Speaker:little tough, you know, with this kind of remote work culture that
Speaker:I believe you built your companies
Speaker:we're we're remote.
Speaker:And look, this goes to my one and one.
Speaker:So I the way I open a lot of things is like, hey, like, how's it going?
Speaker:And that's a very open question.
Speaker:That's not how's work or, you know, and a lot of times like I get
Speaker:an answer like, You know, sucks.
Speaker:I'm fighting with my ex wife again, and someone who's going
Speaker:through, and that's what they want to talk about for 10 minutes.
Speaker:And so like, we do that.
Speaker:So these open ended questions give you, and then I might have thought
Speaker:that this person was disengaged and not paying attention this week
Speaker:or elsewhere, but really like, they just have a personal thing
Speaker:going on that's like, In their way.
Speaker:And maybe I could help them with that.
Speaker:And then so then maybe like they're a little more
Speaker:engaged it at work, right?
Speaker:And obviously, like, if that's going on every day, that's a different
Speaker:Yes,
Speaker:I, I mentioned before, I'm a big student and fan of, I don't know,
Speaker:fan of, but like, I'm always looking, I just think cognitive
Speaker:dissonance is, is so interesting, causes so many problems.
Speaker:And one of the core, I haven't, it's a spinoff of cognitive dissonance.
Speaker:I haven't named this principle yet, but I'd like some psychologist
Speaker:to do it for me is that.
Speaker:Like this is the problem managers have.
Speaker:So Joe's not, we'll keep picking on Joe.
Speaker:Cause it's easy.
Speaker:Joe's on my team and Joe's like a really good guy and he's on my sales
Speaker:team, but he's at 50 percent of quota for four quarters in a row.
Speaker:Right.
Speaker:And so I'm like, I got to do a bad thing to Joe.
Speaker:Like Joe's like, Joe's got to go, but I like Joe.
Speaker:And so this brain does not know what to do with this.
Speaker:So it has to solve the dissonance.
Speaker:So the easiest path to solve it is like.
Speaker:I'm going to make Joe out to be a bad person so that when I do a
Speaker:bad thing, I'm the good person.
Speaker:So I start being like, Oh, Joe's lazy.
Speaker:He's not trying.
Speaker:I've given him chances.
Speaker:He's whatever.
Speaker:So when I finally fired Joe, I'm like Joe deserved it.
Speaker:And I'm now I'm disrespectful.
Speaker:And now Joe's pissed and now he sues me.
Speaker:And that's why we end up that the.
Speaker:You could flip it and do it the other way.
Speaker:You don't have to leaning into the relationships and having high
Speaker:standards aren't mutually exclusive.
Speaker:I can be like, Joe, love you.
Speaker:Like, but the sales thing objectively isn't working.
Speaker:We can see the numbers.
Speaker:You're the lowest rep on here.
Speaker:Like, what do you want to do?
Speaker:Do you want to go to the sales training and do the work?
Speaker:And like, I can give you a quarter or two to like,
Speaker:Get up to everyone else.
Speaker:But after that, my hands are tied.
Speaker:Or like, do you want to do something else?
Speaker:And should we look for internal or external?
Speaker:Right?
Speaker:Like that's the opportunity.
Speaker:And if you've never tried one of these conversations,
Speaker:they're actually like, people don't want to do a bad job.
Speaker:They know when they're doing a bad job.
Speaker:Like they're actually really refreshing
Speaker:versus the normal process.
Speaker:Yeah, it's like a check in, right?
Speaker:Like, if you do these constant check ins, I do it with my team, you know.
Speaker:Pure.
Speaker:check in.
Speaker:Right.
Speaker:It's not a perfunctory one.
Speaker:Yeah.
Speaker:Well, and I think that's the thing is, is inherently we
Speaker:have this work relationship.
Speaker:So we feel like we have to, Oh, how's it going?
Speaker:Well, I got to talk about work.
Speaker:You know, it's like, I'm not going to bring up everything
Speaker:about my family or kids or, you know, haven't been sleeping.
Speaker:Cause I got a one year old at home.
Speaker:So,
Speaker:Right.
Speaker:I mean, that may be the, that may be the source of your poor performance.
Speaker:Right.
Speaker:That right now.
Speaker:Yeah.
Speaker:Yeah.
Speaker:So it's, it's interesting.
Speaker:And the cognitive dissonance is a real thing.
Speaker:Especially like if there is a problem that happens, we can choose
Speaker:to, you know, go down the path of how did, how did this happen?
Speaker:Yeah.
Speaker:Like
Speaker:You're trying to close the gap.
Speaker:What your brain is always doing is it can't hold these two
Speaker:incongruent things at the same time.
Speaker:So it has to close the gap.
Speaker:So it's either like, I'm going to do a bad thing.
Speaker:So you're a bad person.
Speaker:I'm actually saying, let's lean it the other way.
Speaker:Like I'm a good person.
Speaker:So, but, but I, I also, because I'm a good person, I
Speaker:can't let Joe continue to fail and let down the whole team.
Speaker:So I'm going to try to like lean into the relationship and
Speaker:see if we can get a better.
Speaker:Cause Joe's a, Joe's a good guy and he's trying, but it's
Speaker:also not fair to let him suck.
Speaker:Like, you
Speaker:Yeah, And there's got to be a different shift or
Speaker:something to find the root.
Speaker:Of course, it sounds like dig to the root, which I think is a
Speaker:super cool thing, because either on the employee, the employer,
Speaker:or you just can't change it.
Speaker:But you might as well talk about it, right?
Speaker:exactly.
Speaker:Yeah.
Speaker:and you mentioned safety, because with this whole thing, and I know a
Speaker:root human need for all of us is a sense of safety wherever we're at.
Speaker:Right.
Speaker:With this discussion, to me, it seems like that breeds safety
Speaker:or at least this feeling of trust within an organization.
Speaker:Yeah.
Speaker:If you start having these conversations and people find out
Speaker:that like, Oh, like, There's no negative consequence to it, right?
Speaker:I mean, psychological safety is just is it's used a lot these days.
Speaker:But like the definition for me is it's trusted scale.
Speaker:So if you and I have trust and a one on one thing, I walk into a team
Speaker:and I just sense that there's trust.
Speaker:I can speak truth to power.
Speaker:I can say, Joe, like, I think that's a terrible idea.
Speaker:We're gonna lose our money and like no one's gonna know.
Speaker:Be like, Oh my God, you can't say that in front of him.
Speaker:Like, yeah, I, I, I, I always hate to say this.
Speaker:I wish I had a better line, but, but having, it's a little like
Speaker:the line on pornography where someone says, I can't define
Speaker:it, but I know it when I see it.
Speaker:Like I've been in company, you just see it in companies that have
Speaker:psychological safety, you, you, you can see it, you can feel it.
Speaker:But it's very hard to, like, put your finger on it.
Speaker:Is it like a culture thing?
Speaker:Or is it more than that?
Speaker:yeah, it's part of the culture.
Speaker:I think it's the core tenet of good cultures.
Speaker:Um, but I think the two biggest components are, like,
Speaker:vulnerability and feedback are pretty normalized, right?
Speaker:I was, I was, I was Asked to give a keynote speak to peach to a company
Speaker:for their leadership offsite.
Speaker:And they invited me to join the meeting in the morning
Speaker:before I was speaking.
Speaker:And so they all went around and they did highs and lows, uh, you know,
Speaker:and there was like a lot of tears and people sharing like some pretty
Speaker:deep personal lows that they had.
Speaker:And that was sort of my first tip off.
Speaker:And then the second time they did a, Hey, what are the elephants
Speaker:in the room starting our offsite?
Speaker:And people said stuff and the CEO was right there and they
Speaker:were pretty, you know, honest.
Speaker:I was like, God, this team's going to have no problem.
Speaker:Um, With their planning.
Speaker:And then what they were doing later on was trying to do five and
Speaker:10 year organizational planning.
Speaker:And so to do that, you had to know, and they were like, look,
Speaker:we're not sure that we're all going to be in these seats.
Speaker:You know, we're going to plan out the seats.
Speaker:And they went around and asked people like, Joe, how long do you
Speaker:see yourself wanting to do this?
Speaker:And you're like, I see myself here another, like Five years.
Speaker:Someone's like 10 years.
Speaker:So they were even being honest at like how long they wanted
Speaker:to be at the company, but they needed that for the planning.
Speaker:And it was not a surprise to me after watching that opening in
Speaker:the morning that when you got into the other stuff that they had no
Speaker:problem having these conversations,
Speaker:That's cool.
Speaker:Yeah.
Speaker:That's just those open, like you said, vulnerable conversations
Speaker:that welcomes feedback and open questions, you know, and it's not
Speaker:like it's one, one sided either.
Speaker:Those are the two ways.
Speaker:The Joe Hari window is this concept.
Speaker:Those are the two ways you can.
Speaker:Create more vulnerability, right?
Speaker:Is is to be accepting of feedback and showing that like, give me the
Speaker:feedback and it'd be sharing and more vulnerable because it's sort
Speaker:of like it opens up the windows of what other people know about you and
Speaker:what you sort of know about them.
Speaker:Yeah.
Speaker:Yeah.
Speaker:Is there, um, is there a process or protocol you'd
Speaker:recommend people to follow?
Speaker:Like that sounds like, you know, in that team's meeting,
Speaker:it was like maybe part of their weekly meeting, for instance.
Speaker:I mean, yes.
Speaker:And I talked about that.
Speaker:You can add simple questions into check ins like again, high and low.
Speaker:What was, what was the big thing from the weekend?
Speaker:And the, but the key thing is that the leader always goes first and
Speaker:whatever the leader says, we'll set the tone for the whole meeting.
Speaker:I was with a facilitator years ago who showed us this.
Speaker:He took six people in our group and he went, I'm going to watch
Speaker:my, I'm going to do an exercise.
Speaker:And he said, all right, we're all going to do something.
Speaker:We don't know about each other.
Speaker:And he's like, I was a fiddle player growing up and everyone went around.
Speaker:And the second time he was like, My ex, my stepdad was a raging
Speaker:alcoholic and I spent most of my childhood at night trying to
Speaker:figure out who he was going to hit and who I had to distract.
Speaker:And you know, otherwise, and then everyone, he didn't, then
Speaker:everyone went around again, like totally different level of stories.
Speaker:Right.
Speaker:So, you know, we've, we've done that even in a quarterly meeting,
Speaker:we were like, what's something that like, You would like a mulligan
Speaker:on which is a golf term for do over, you know, from last quarter.
Speaker:And if a leader steps in there, it's like, man, I just blew the
Speaker:call with this partner because I was unprepared and I rushed into
Speaker:it and retrospect like that is like so empowering for than other
Speaker:people to Share similar stories.
Speaker:So it's just these little, look, you can do offsite
Speaker:stuff and trust building.
Speaker:Maybe you can introduce these little personal segments into
Speaker:your regular calls and meetings.
Speaker:That's, that's, that's one way to do that.
Speaker:I'm just thinking of like how that that changes everything, just all
Speaker:communication, even not just within, you know, the leaders there, but
Speaker:within the community are the team
Speaker:Yeah.
Speaker:I mean, you know, that that just fosters just a sense of
Speaker:trust with everyone, you know,
Speaker:I, I don't, I don't love using examples of myself, but I was
Speaker:doing this core value discovery.
Speaker:and look, I, I'm the founder of the company.
Speaker:I'm not as involved anymore, but I do a lot of our leadership training.
Speaker:So these are a lot of our new up and coming employees.
Speaker:They haven't met me before in like.
Speaker:I understand, like I think I'm a kind of a normal, approachable
Speaker:person, but it's intimidating.
Speaker:It's like the founder of the company and whatever.
Speaker:And when, when I do this session and I'm talking about, look, when we're
Speaker:doing this core value stuff, you've gotta think about your childhood and
Speaker:things that were formative for you.
Speaker:They, because in 99% of cases, like it, it, it's
Speaker:why this is a value for you.
Speaker:And I'm like, here's my deal.
Speaker:Like I was a.
Speaker:Huge underachiever.
Speaker:It was super embarrassing for me.
Speaker:So I solved that by being an overachiever.
Speaker:It created these other sets of problems.
Speaker:And this is kind of why, you know, this is important
Speaker:to me in these values.
Speaker:And I think, like, I mean, I've told that so many times,
Speaker:like, I don't even I don't even tell you to people.
Speaker:I don't know.
Speaker:At this point, I think it's pretty surprising for people.
Speaker:And then the stuff that they shared was was I actually could
Speaker:really help like two people shared stories about pretty formative
Speaker:childhood experience that were definitive to their values and
Speaker:showed up in their leadership.
Speaker:Like you just can't have that kind of experience.
Speaker:And I, I was able to show them how it helped.
Speaker:It how it influenced their leadership style and, and why
Speaker:it wasn't a good or a bad, but like they had to understand that
Speaker:because it was really gonna, and, and that was helpful for them.
Speaker:But had I not set the table for that, they probably
Speaker:wouldn't have shared that and I couldn't have helped them.
Speaker:And so that's sort of how it, how it works.
Speaker:I wasn't looking to use it against them.
Speaker:I was looking to.
Speaker:To help them, you know, with it.
Speaker:Uh huh.
Speaker:Well, especially if, well, for one with your company, if you're not
Speaker:the one leading the day to day, you want to have other leaders or
Speaker:at least people that are conveying that sense of, uh, you know,
Speaker:culture, trust, communication that you're after anyway,
Speaker:Yeah, exactly.
Speaker:and.
Speaker:you mentioned the whole good values.
Speaker:Like I know you're, you're working on a whole, another book and you
Speaker:have multiple books out there.
Speaker:So definitely go,
Speaker:go
Speaker:I love, what I lack in quality, I make up in quantity, so that's fine.
Speaker:It's okay.
Speaker:You're getting it done.
Speaker:So like personal goals, core values, uh, not personal goals, but personal
Speaker:core values make up, like you just said, leadership, potential, or,
Speaker:or at least qualities and ways that people interact with each other.
Speaker:Um, I guess help me define that, like the concept around that.
Speaker:And cause this definitely relates to what we've been
Speaker:Yeah.
Speaker:A lot of people are like, look, I have values, but
Speaker:they can't name them.
Speaker:Right.
Speaker:And so if you can't name them, you probably know when they're
Speaker:broken, you know, when you're in flow, you, you can feel them my,
Speaker:my, the way I say is like, look, if I took a really nice sports
Speaker:car and I drove it through a tunnel and the tunnel had walls
Speaker:and a yellow line, I turn off.
Speaker:The yellow line is your, is your values.
Speaker:So you're going to, the car is going to drift past the yellow line.
Speaker:It's going to hit the wall.
Speaker:You're going to go, Oh, you know, bad.
Speaker:We're going to go to the middle.
Speaker:I'm going to hit the other wall.
Speaker:I'm probably going to get out the other side, but that car is going
Speaker:to be like banged up as hell.
Speaker:Right?
Speaker:If you turn on the lights and I see where the yellow
Speaker:lines are, like I stay.
Speaker:In the right lane.
Speaker:And so to me, like personal core values are just the fundamental
Speaker:best decision making tool that you have in your life.
Speaker:And I talk about the big three of your vocation, your
Speaker:community and your relationship.
Speaker:And if you don't make those decisions in a way that's aligned
Speaker:with your values, they have a very low chance of working out.
Speaker:So when we're when we're trying to sort of do leadership development,
Speaker:one of my things like, Look, you got to understand this was
Speaker:this was the unlock for me.
Speaker:Um, That you are going to be the best leader if you are authentic
Speaker:and you got to understand yourself and you got to understand the
Speaker:strengths and weaknesses that you bring to the table and, and
Speaker:you're not changing, but there's a lot of baggage there and I'm,
Speaker:and I can't give you the number of examples like of someone like
Speaker:there are leaders for whom trust is paramount and like their core value
Speaker:is relationships based on trust.
Speaker:If I look at those people and I say, let me ask you, and I,
Speaker:when I, once we do the work and we figure out that their value
Speaker:or their why is trust, does that Your focus on trust come from
Speaker:a violation of trust somewhere in your life in your childhood
Speaker:and they don't have to answer.
Speaker:I don't say I won't ask you what it is.
Speaker:And normally the tear that's rolling out of the eye or the, you know,
Speaker:facial like tells me that there is some deep pain and they're
Speaker:not going to change that, right?
Speaker:Because over years they've had a small group of friends.
Speaker:It's hard to get in the circle or otherwise.
Speaker:So that it can work for you as a leader.
Speaker:If you say, Hey, trust is really important to me on my team.
Speaker:Um, you know, if you miss meetings, if you show up late,
Speaker:if I can't find you, these are all things that lose trust.
Speaker:The promise for that leader, when that trust happens or those
Speaker:things that it's triggering like that nuclear, like trust is kind
Speaker:of a life and death thing because the last thing that happened is.
Speaker:My dad left or whatever, whatever it was that sort of did that.
Speaker:So it can be a pro, it can be a con.
Speaker:It all depends on if you know it.
Speaker:What, what, what's fascinating is these trust leaders that
Speaker:we've had a few of them over time, they were basically like
Speaker:half their team was in jail.
Speaker:The key was thrown out.
Speaker:Like they had no idea, like, but when you really act, they're
Speaker:like, yeah, like, and you can hear it from the HR department.
Speaker:They were like, this person's always just so hot or cold on people.
Speaker:And they're like, Irredeemable or they love them too much and
Speaker:like that's the problem like it can really work for them But to
Speaker:work for them they have to know it and they have to articulate it So
Speaker:their team's like look if I can't find you if you're late for things
Speaker:or whatever Like that is kind of irrecoverable for me as a leader So
Speaker:I'm just telling you that up front so that we know how to work together
Speaker:Ooh, that's huge, man.
Speaker:I can't even, I doubt most people are approaching things that way with
Speaker:No, no, this is this is Look, this is seriously deep work.
Speaker:It is the most impactful thing I've ever did.
Speaker:I love doing it with people and leaders because I think when they
Speaker:get it, they tend to have this like Just like explosion of, they start
Speaker:looking back at their whole life and suddenly everything makes sense.
Speaker:Why I hated that job, why that relationship didn't work out.
Speaker:Like, like again, they were, they were that car
Speaker:that was hitting the wall.
Speaker:You know, the feeling of driving in the lane, but when you have
Speaker:these four things in front of you that says like, You know,
Speaker:respect and authenticity are incredibly important to me.
Speaker:Long term orientation, like making things better.
Speaker:Like you're able to look and be like, you know what?
Speaker:They're asking me to do a job where it's a short term job.
Speaker:I'm not going to be able to make anything better.
Speaker:It's transactional, not relational.
Speaker:Like this is going to suck for me.
Speaker:Like, like this is not,
Speaker:this is not going to work for me.
Speaker:In fact, when I have people do that backwards looking lens
Speaker:afterwards and like, what's the worst job, worst boss, they're able
Speaker:to almost look and be like, look, this was, This was everything I
Speaker:hate at my, you know, at my core.
Speaker:Yeah.
Speaker:Wow.
Speaker:And yeah, looking back, I mean, I, I'm just assuming
Speaker:that's probably the
Speaker:Yeah.
Speaker:You start having all these like firework thing goes off.
Speaker:Cause it's like, you get the stencil and then you start
Speaker:taking the stencil back to high school and whatever.
Speaker:And this, and you're like,
Speaker:They look eerily similar.
Speaker:Yeah.
Speaker:Like the pattern is really clear.
Speaker:Like, you know, like.
Speaker:Given autonomy, like it was great and, and, and, you know, we did
Speaker:this work for someone and, and they, they came back to me with their list
Speaker:and they're like, you know, I just exited like a long term relationship
Speaker:and looking at, I didn't know why, but in looking at this list, it's
Speaker:really clear to me now, right?
Speaker:Maybe that would have happened for them three to six months earlier.
Speaker:Like whatever it was, that person couldn't give them like
Speaker:the thing that was basically most important to them.
Speaker:You can be that my wife and I are not the same person.
Speaker:We don't, we do things differently.
Speaker:We have different activities.
Speaker:You can be, you can be different, but if you think about a
Speaker:relationship or a special report, you have to be aligned on the
Speaker:big things like when it comes to our family and our kids
Speaker:and the important to see, like we're always philosophically.
Speaker:On the same page.
Speaker:That doesn't mean like, you know, she likes tennis.
Speaker:I liked it.
Speaker:Like, like the, the, that stuff's not values oriented.
Speaker:That's sort of hobbies and activities and that sort of stuff.
Speaker:Yeah.
Speaker:Well, so, so the values, like some, it's interesting, you
Speaker:have relationships, you know, a lot of people, if you have
Speaker:partners in a relation are in your business, that is, it's kind
Speaker:of, it's a similar kind of thing.
Speaker:I've had partners over the years on a whole bunch of companies.
Speaker:Each of your personal values needs to somehow dot with the company's
Speaker:values in order for it to work.
Speaker:Bingo.
Speaker:Yeah, there needs to be an overlap there.
Speaker:So, yeah, I'm thinking of, uh, like a practice.
Speaker:So to identify, let's say the person listening, watching is like, okay,
Speaker:well, I got to get clear of my values first before I start to, you
Speaker:know, ask other people of theirs.
Speaker:So I'm not just thinking, oh, I'm going to adopt up some of that.
Speaker:Um, yeah, for me, I've done the Jordan.
Speaker:Dr Jordan Peterson has this whole self, um, oh, my gosh, the, the
Speaker:self authoring program it's called.
Speaker:So you go.
Speaker:Back in the past and the new present and then the future, but you know,
Speaker:you start in the past and that unlocked so much for me where you
Speaker:go to the root of things and you
Speaker:yeah, it's probably a lot of what the process that I use.
Speaker:And look, I actually had to figure this out on myself for years.
Speaker:And then I built a process with our team.
Speaker:And then people would always ask me after my book elevate.
Speaker:How do I do this?
Speaker:I was like, it's not like a quick thing.
Speaker:So I ended up I've developed a course, um, like over
Speaker:2000 people have taken it.
Speaker:It's kind of an hour.
Speaker:It will really kind of give it to you, but the behavioral based
Speaker:questions are designed to, uh, elicit all those historical
Speaker:examples because they, they, they really do tell the story and then.
Speaker:You might look at all those examples, figure out the value,
Speaker:and then if you really go back, like for most of these things
Speaker:they connect to, I find that most people are going back to
Speaker:something in childhood and they are doubling down on something that
Speaker:was very important to them, maybe overdoing it, or they are running
Speaker:180 degrees away from something they, they hated or despised,
Speaker:Wow.
Speaker:That's all.
Speaker:And yeah, it's getting to the root.
Speaker:It's typically, yeah.
Speaker:It's like one or a couple things, at least I've found.
Speaker:Yeah.
Speaker:From childhood.
Speaker:Yeah.
Speaker:Six years old right around.
Speaker:it's not a victim.
Speaker:Look, look, here's a great example.
Speaker:Let's let the example of, and I use this in my book, let,
Speaker:let's say that you grew up with a single parent, right?
Speaker:And let's say the parent died.
Speaker:The other parent died.
Speaker:You grew up a single parent, this parent worked three jobs,
Speaker:you know, and got this kid into college or into Harvard.
Speaker:And they went on, you know, and, and having an incredible career.
Speaker:Career and then they decided to develop an afterschool.
Speaker:The biggest global afterschool program for kids
Speaker:of single parents, right?
Speaker:Why?
Speaker:Because they were really lonely.
Speaker:As a kid, they're not blaming the right.
Speaker:This parent like did everything they could.
Speaker:I think people have to look.
Speaker:I'm looking for, you know, psychologists.
Speaker:It's not about blame.
Speaker:It's about understanding.
Speaker:And we're all like, so you were lonely as a kid.
Speaker:That was your lived experience.
Speaker:You was doing because your parents was working three jobs
Speaker:to put food on the table and get you in an Ivy League school
Speaker:and put you into this position.
Speaker:It doesn't change the truth for you.
Speaker:And it doesn't change that.
Speaker:That became, uh, The real motivation to build this program
Speaker:and do a lot of good, right?
Speaker:It's not like we're not looking for, like, who can we blame?
Speaker:But we're looking to just understand why that person double clicks
Speaker:on loneliness, you know, more than more than someone else,
Speaker:you know thyself, you know, at least you don't have to
Speaker:dwell on all that stuff.
Speaker:Just know it, understand it.
Speaker:Cool,
Speaker:Understand, understand.
Speaker:You probably work better in teams.
Speaker:You don't want to work alone, right?
Speaker:Like, like these are all, this is how it all shows up as a
Speaker:40 year old leading a team of people in the workplace.
Speaker:Absolutely.
Speaker:It's never too late.
Speaker:So yeah, I can't get that work done.
Speaker:Well, I'm thinking now, uh, Robert with like technology, AI and remote
Speaker:work, like, are there any trends or maybe other best practices we
Speaker:should think about with, you know, I mean, with AI and technology,
Speaker:there's a lot of fear people have sometimes like, am I being replaced?
Speaker:How do I learn this?
Speaker:I can't keep up with
Speaker:yeah,
Speaker:Talk about that.
Speaker:Yeah.
Speaker:What are your thoughts there?
Speaker:my, my rule on any new thing is to not be a minimalist and
Speaker:not be a maximalist, right?
Speaker:So I understand chat GBT.
Speaker:I use it every day.
Speaker:I figured out how to make it more productive.
Speaker:You know, all, all of this stuff.
Speaker:Uh, I am, I am not.
Speaker:And then there's a whole other camp, like, you know, everything's
Speaker:going to be AI or like they set up a thing where this chat bot texts
Speaker:his girlfriend in the morning and that their chat bot texts you back.
Speaker:And I'm like, I don't want to live like that.
Speaker:Like that's not.
Speaker:Yeah.
Speaker:So I want, I actually want to, I think that with all the AI, there
Speaker:will actually be a huge interest in real experiences, or if it's
Speaker:doing all your work, then like probably you want to invest in
Speaker:campgrounds and travel things and the things that like where humans
Speaker:are going to need to connect.
Speaker:So I think it's important to understand these trends and, and
Speaker:look, you can't afford to not.
Speaker:Try chat dbt or understand what it could do.
Speaker:Or if you're doing any sort of work, like it's my personal
Speaker:assistant, like that I'm working with all the time.
Speaker:Like, I don't, I, one of my, one of my weaknesses is
Speaker:like, I can write very fast.
Speaker:I'm a very slow editor and I miss spelling mistakes and stuff.
Speaker:Well, boom, make sure there's no spelling problems in this right now.
Speaker:You should, I have no reason to ever send an email again that
Speaker:has a spelling mistake in it.
Speaker:So if I didn't even play around with that, then I'd be
Speaker:missing out on the innovation.
Speaker:I think the everything's going to be this and go all
Speaker:in with my stock portfolio.
Speaker:Like, like that's, that's how bubbles get born.
Speaker:And we know it tends to go to absolute fever pitch, blow up.
Speaker:And then the, the, the storm more dominant,
Speaker:permanent use cases come up.
Speaker:Kind of like we saw with the internet stuff.
Speaker:Kind of trajectory.
Speaker:But remember, if it was two years ago, you were being
Speaker:told if you didn't pivot your business, the blockchain, you
Speaker:were going to be dead, right?
Speaker:So like that fervor was almost as bad.
Speaker:I mean, Long Island blockchain, the ice tea company that
Speaker:renamed itself blockchain, like
Speaker:Oh,
Speaker:when these manias happen, it's very hard to sort out the, the sort of
Speaker:reality from the, the, the bubble.
Speaker:Yeah.
Speaker:And I think, you know, as it pertains to teams communication,
Speaker:what we're talking about here is to have open communications
Speaker:about technology and how it plays a role in our day to day.
Speaker:Yeah, my kids, I'm like, look, like you do not use
Speaker:it to write your papers.
Speaker:Don't cheat.
Speaker:Don't get through it.
Speaker:But, but I've, I've shown them, you can put your paper into
Speaker:it and say, I'm an 11th grader and this is the assignment.
Speaker:Tell me what grade you would give me and give me critical feedback.
Speaker:Oh, that's cool.
Speaker:That's like, so you get like a free teacher review on it.
Speaker:Like, to me, that's a great way to use it and then go do the work.
Speaker:Yep.
Speaker:I, or ask it questions and, and help her find, you know, ask better
Speaker:It can develop a study guide based on every I'm taking AP, whatever.
Speaker:Here are the questions.
Speaker:Like, give me a study guide, make note card.
Speaker:Like, like if you're not playing with that, you're really missing
Speaker:out on some, some opportunities there to save some time.
Speaker:Like, but also on the flip side, look.
Speaker:If we remove struggle, if we remove difficulty, like we will
Speaker:have all kinds of other problems.
Speaker:Like I, I'm far enough in my career.
Speaker:I don't want to do some of the crap work now.
Speaker:Like, but if you never have to do anything hard, that's going to have
Speaker:a whole bunch of other implications.
Speaker:It'll just introduce other hard things that will just
Speaker:show up in your lap if
Speaker:Right.
Speaker:Hard things will come.
Speaker:You just won't know how to deal with them.
Speaker:I love the quote where we are, we are preparing
Speaker:kids for the path rather.
Speaker:No, we are preparing the path for the kids rather than we're
Speaker:preparing kids for the path.
Speaker:Like that is the problem with parenting these
Speaker:That ain't gonna work out.
Speaker:Yeah.
Speaker:Well, Robert, like what's cause you've, you've grown.
Speaker:So, you know, uh, large, uh, partnership company, what
Speaker:acceleration partners, you, you, you write a newsletter every
Speaker:single week, you know, it goes out to hundreds of thousands
Speaker:of people podcast, like what's, um, and you know, we'll link all
Speaker:that stuff in the show notes.
Speaker:And, and of course you have another book coming out.
Speaker:You're a machine, man.
Speaker:And like, was there a tipping point?
Speaker:Yeah.
Speaker:Or something that got you to think like that, like, you
Speaker:know, at the core values with,
Speaker:Yeah.
Speaker:So, so a hundred percent.
Speaker:So it's actually 2013.
Speaker:So I, as I've been doing speaking over the last five or 10 years,
Speaker:it was about three years ago and someone was reading my bio for the
Speaker:speaking and I had this revelation.
Speaker:I was like, Every single thing they just listed.
Speaker:In this book was after 2013 and for 2013 for me was when I
Speaker:went to this leadership offsite with, with EO and it was this
Speaker:sort of core value thing.
Speaker:It was that I thought we were going to learn how to be better
Speaker:leaders like tools and trick.
Speaker:And it was like the first two days were a big mirror,
Speaker:which were like, who are you?
Speaker:What do you want?
Speaker:What do you value?
Speaker:Figure that out first and then we can talk about what kind
Speaker:of leader you're going to be.
Speaker:And so it was the six months after that, that I figured out my values.
Speaker:The practical implication of that was I went and
Speaker:changed my company's values.
Speaker:I said, I'm going to double down on these things.
Speaker:I made a list of things I'm going to quit because it was really clear.
Speaker:I switched boards, I dumped relationships.
Speaker:So for me, it was like, that was sort of the pivotal
Speaker:moment of figuring out.
Speaker:How to reallocate my time, even as a parent, you know,
Speaker:one of the things like, look, I, I struggled in school.
Speaker:I was 80 decade creative.
Speaker:I would go to these parent nights and like, like, I
Speaker:just, it's just torture.
Speaker:Like, it's like, I can't, I'm not paying attention what they said.
Speaker:I'm daydreaming.
Speaker:It's like back in school.
Speaker:I'm like, this doesn't make me a better parent.
Speaker:Like, I like doing challenging.
Speaker:I taking my kids to the rope course like that's in service of my core
Speaker:values, going and sitting and And like mindlessly through this two and
Speaker:a half hours, I just like stopped going to back to school night.
Speaker:Like I was like, this isn't my contribution.
Speaker:I'd rather like take my kid and go do a lesson with them or,
Speaker:or, or do something like that.
Speaker:So there were small things and they were big things, but that was
Speaker:100 percent when I changed this, I said, that was sort of the cooking
Speaker:with gas moment, I think for me,
Speaker:Yeah, that's cool, man.
Speaker:And you're noticing in times in the day to day, you know,
Speaker:and, and I think with that mirror, it needs to, it's going
Speaker:to shine on you at some time.
Speaker:And if you choose to have it shine, you know, I mean, you
Speaker:probably didn't know it was coming in that leadership training,
Speaker:but, um, you know, we all have the ability to at least shine
Speaker:harder than I thought it was going to be.
Speaker:No kidding.
Speaker:Well, um, is there, is there a best next step that you would
Speaker:recommend folks to take after this?
Speaker:I mean, we talked about the, the two week, um, you know,
Speaker:uh, the whole gap there, but also the value side of things.
Speaker:I think there's some
Speaker:Yeah.
Speaker:Look, if you go to, if you go to robertglaser.
Speaker:com, so the Friday forward newsletter on sub stack is on there.
Speaker:You can see the courses, my books.
Speaker:If you, if you go to the Friday forward, a sub stack, you can
Speaker:actually get the first three chapters of the book for free.
Speaker:So you can read almost half the book and you're like, I'm in on this.
Speaker:And I think I don't know.
Speaker:It's like a 3 investment after that or something of the ebook
Speaker:if it's if it's valuable.
Speaker:So you can check out the newsletter and the courses on there.
Speaker:Um, and I just think anyone who does that, who goes through the
Speaker:12 weeks of the exercises that come on the email and doesn't
Speaker:have some fundamental clarity that they can make sense on
Speaker:their life, like call me like
Speaker:Yeah,
Speaker:it right.
Speaker:Like I said, about 2000 people have done that.
Speaker:It's just, there's no other scalable way than to do that work.
Speaker:And it's not, it's not rocket science.
Speaker:It's like other things.
Speaker:It's going to ask you a bunch of these questions.
Speaker:It's going to help you synthesize the answers and
Speaker:pull the trends out of them.
Speaker:man.
Speaker:Cool, man.
Speaker:Yeah.
Speaker:And I love sub stack too.
Speaker:So just in
Speaker:Yeah.
Speaker:Substack seems to be like tipping.
Speaker:Like it just seems like every everyone's moving.
Speaker:I getting a lot of moving signs.
Speaker:Like I'm moving to substack, you know, from wherever
Speaker:A lot of movies.
Speaker:Well, put good thoughts out there, man.
Speaker:You know, it's like blogs were the thing back in the day.
Speaker:Now I feel like some stacks are, you know, trending up.
Speaker:But Robert, I appreciate you, your thoughts.
Speaker:And I know you've done the work.
Speaker:You've thought deeply in all this stuff.
Speaker:So it shows.
Speaker:And, um, so thank you for your time.
Speaker:This
Speaker:Thanks for having me, Joe.