2024 will mark 17 years for

Jodie Kringle doing professional voice over. You've probably

heard her. 0 calories, 0 sugar, same great taste.

Nice to see you then. Coca Cola 0. We're

your neighborhood bank. Chase, for people like you and me.

Save the planet with a touch of style. Tesla.

Family passes from just 199. Experience the magic of

Disney today. Oh, my god. Oh, my god. Oh, my god. KFC biscuits and

gravy, I love you. Why am I at AutoZone?

Well, he's not gonna change the spark plugs. I love that one.

And today, we're gonna share a little bit of her story, and she's gonna share

some tips on how to read a script without making it sound

like, you know, you're reading a script. Hit it, ladies.

The School of Podcasting with Dave

Jackson. Podcasting since

2,005. I am your award winning hall of fame

podcast coach, Dave Jackson, thanking you so much

for tuning in. If you're new to the show, I help you plan.

I help you launch. I help you grow. And if you want to

monetize your podcast, my website, school of

podcasting.com. Use the coupon code listener

and save on either a monthly or yearly subscription. And that

comes with 2 things. Number 1, unlimited 1 on 1

coaching. And number 2, a 30 day money back guarantee.

Well, I'm not gonna it's weird. Right now, this

is, I guess, kind of a big deal. So if you're listening to this in,

like, 2027, you're, like, wait. Let's get to the whole thing

about, how to not sound like we're reading. But

I have stepped away from my

job as head of podcaster education@libsyn.com.

I was there for 8 years, and the thing

I have to make sure it is crystal clear on, number

1, I chose to leave. Also,

I should point out I'm not dead because somebody just read the

headline where Lipson was very nice. They put out a statement saying we wish you

the well, but they had said that Dave is no longer with us and somebody

thought I had died. And I'm like, nope, I'm I'm not dead

yet. And so and I have nothing

but great things to say about Libsyn. So if you're

like, oh, wait. Dave left. Do I need to move to somebody else? No.

They're a great media host. It is as simple as

this. And I'm going to use the analogy because, you know, it's Dave Jackson.

That's what he does. I love chocolate ice cream. In fact, I

love chocolate ice cream a little too much. But at the end of my

street, there's this custard stand and when they have

Oreo cookie, all things stop in the life of Dave

Jackson, and I am getting one of those, and I will get one every time.

So I love chocolate, but man, I really love Oreo

cookie. And so, Lipson, great job. Been

there 8 years. This new place, which I can't talk

about, and I'll explain why here in just a second, is Oreo

cookie. I just like it a little better. So, Dave, why aren't you

letting us know where you're going? Well, I'm

going to start and myself and the team at

this new place, we're going to figure out exactly

what Dave is going to do first. And there's a big laundry list of things

that I'm going to be doing. But we're going to figure out, okay, the first

thing we need to tackle is this. And so rather than go,

hey, Dave is leaving Libsyn. He's over there.

And then in like 2 weeks go, hey, you can do

this now. We're just waiting. And the other fun

thing is I had no idea. I've talked before about if

you wanna keep your audience engaged, keep them thinking, I

wonder what happens next. And I'm here to tell you my phone

has blown up. My email has blown up, and

people are freaking out because people don't know where I'm going, and it's driving

them crazy. And they're all they're, like, making there's, like,

pools now. It's, like, 10 to 1 on Captivate. I'll take that

action. I got 5 to 1 Hindenburg. Everybody's going crazy,

and I can neither confirm nor deny. So if you ask me,

I'm not going to tell you because I'm trying to be a good employee for

the new boss who said, hey, let's hold off. We'll announce on the 29th. Now

with that said, and honest then, we're gonna get to the whole thing with

Jodi Kringle, is on the 29th. That is the last episode of

the month and that is typically the question of the month. So

keep answering the question of the month and you can find that at school of

podcasting.com/question. And but there is a

chance that I may not play those answers until the following week. So

don't don't kill me. I'm just letting you know. And I've got more housekeeping,

but I'm gonna do that at the end of the show. So if you're a

super listener and you make it all the way, I'll explain a couple other things.

But bottom line, Lipson is fine. You're in the

very capable hands of John Gibbons. It was

really hard to leave. I love Corey and, you know, Brian

Connington and Rob Walsh. I've known him for 19 years, and Elsie

Escobar. I love Elsie Escobar. She is amazing

as is Rob, as is the whole team. And,

again, it's just Oreo cookie and

so don't think because Dave left you need to go find a

new media host it's a fine media host. They are the original media host.

They were the first and so no reason to leave. This is

simply it's not them, it's me.

So with that, Jody Kringle, I gave you the

intro at the beginning. Here's my discussion with

Jodi as we talk about, a little bit about how

she started because there were some good lessons that I think you can

identify with. So normally, I'm not a big fan of telling someone's

story, but her story had some learning parts. So I thought, yeah,

let's let's bring in those learning points and tell a little bit of her

story and then we're going to get into how do I

read without making it sound like I am reading. And then I've

got some final thoughts. So here we go. So

back when I did my very first podcast, it was about the music

business. And one of my favorite sources was a

website called The Muses' Muse. And little did I know

that that was Jodie Crangle, and I would be bumping

into her over and over at different events. And this week,

I was honored to interview her. And she also joined me on

ask the podcast coach this week. That was a lot of fun. You can find

her at voiceoversandvocals.comoraudiobrandingpodcast.com.

And I'm gonna throw this in here. I'm gonna throw myself under the bus because

when I originally introduced her, well, I did this. You can find her

over at voiceoverandvocals.com or if you wanna check out our

podcast, that's at audiobrandingpodcast.com. And, of course, those will

be out in the show notes. Jody Crangle, thanks for coming on the show.

Hey. Thanks for having me. I appreciate it. Just to

clarify a little bit, it's voice overs and vocals. What did I

say? You said voice over. Voice overs. Which I also

own the domain of because this happens a lot. See how smart

you are? Well, you know what? I'm gonna leave that in then. I was gonna

do it again, but I'm just gonna show how smart you are. So there you

go. If you have a domain or a name that could

have multiple spellings, you might wanna grab both domains.

And if you're the interviewer, you might wanna make sure you

have the right one. But I was talking with Jody,

and she mentioned how going all the way back to 2002. So this

is really before podcasting, but there are things like live 365

and things like that. And Jody was doing this on, for those of you that

remember, real audio. And she took her newsletter,

the muse's muse, and turned it into radio muse. It

was so difficult to put together

between me and everyone else who was helping me do it, that we did it

for a year. We did 12 episodes and then I was like,

never doing this again. Oh my god. It was like a freaking full

time job. And if you've ever felt like, you

know, tapping the microphone going, hey. Is is is anybody here? Is anybody

listening to me? Your audience is just disengaged.

Well, you're not alone. I had a newsletter that was about 8,000

people and the apathy,

like, I would give away stuff of my

sponsors. Like I would have people who would give me

copies of software or discounts or whatever to give away

in the monthly newsletter. And I just say write to

me, just email me, just hit reply and I will send

you a copy of this. That's all you have to do. Just hit the

button. I would hear from the same 5 people

all the time, like, of a a list

of 8,000. So,

yeah, like it was just utterly crazy and

silly and stupid. And I just I I

just from that experience was not all that

interested in getting into another media

content creation thing. And

so we've probably been there with her at times. You're like, holy cow.

Where is everybody? How did Jody keep going in that situation?

Well, I wasn't getting unsubscribes.

So I guess that's what would like, what would happen would be I'd

lose 20, I I gained 20. Like, it was like it was like this

a never ending push and pull. Right? So I was like, well, if

people aren't unsubscribing, then they must be reading it. They must

be getting something from it. Every once in a while, I'd get

someone writing to me and saying I really look forward to this episode, and this

was like a really really good newsletter this time and I look forward to getting

them every once in a while, but they weren't the people writing to

me to win the software. So I would actually say to

those people, do you want this software? Here you

go. Like, it was like

I couldn't I couldn't give stuff away for free. It was crazy.

Fast forward and podcasting hits the scene, and

like, Do I want to get back

into that kind of a thing? Well, I don't know. For a while,

I really resisted it. And so what finally got her

to jump into podcasting? What got me doing it was that a lot of

people in the business mastermind were getting into it and for various

different reasons. They all had their own businesses and they

were trying to get an audience and make a community and all of this

stuff. And yeah, I resisted it for a really

long time, but I had the equipment. I knew what I was

doing sound wise. I just, in the beginning, didn't know what I wanted

to talk about. And like so many people, the first podcast you

start is not the one that sticks around, but, she didn't know what to talk

about. So, she just started giving out advice like this.

You don't have to be productive every second of the day.

You can have a meal without taking 15 photographs.

You know what I mean? Like these kinds of things, right? It was just called

Jodie's Silver Linings. I only did 30 episodes. And I've said it before,

when you start a podcast, you're gonna be seen as an expert even

if you only have 30 episodes. You get known

as a authority in whatever you speak about on

your podcast. Right? So people started asking me to be a

life coach. And that was

just the funniest thing to me. Like, I just

I couldn't believe. So I was, like,

clearly, I'm talking about the wrong thing because I

really don't wanna be a life coach. And so, she

pivoted into the audio branding podcast. Did you

know that you can change what you taste by what you hear? How can you

use sound to make a deeper connection with your clients? Can we be

healed with sound? Sound influences people in their buying

decisions and their daily lives. In the podcast audio branding, I

explore all of this, both with my own observations as a voice actor

of over 15 years and by interviewing knowledgeable professionals in

the field of advertising, marketing, music, and science. To have a

listen for yourself, visit audio branding podcast.com.

And when someone asked me, hey, how can I up my presentation

game? How can I up the way I sound on the mic? I was

like, hey, there's one person that I know because in this case, the

person was reading a script. And I was like, I know somebody who reads a

script for a living. So I asked Jody. I go, what are some

tips on reading a script so that it, you know, doesn't

sound like you're reading a script? Well, I think the first thing that people need

to do is practice reading. I mean, at the very least, even if you're

just picking up a newspaper, who has newspapers anymore? Silly

me. A a magazine A Kindle. Kindle. Yeah. I

know. Yeah. I don't know. An online article. I don't

know. Whatever. Just read it out loud and get

used to reading out loud. So that's kind of one thing,

but also look ahead a little bit. So when you're reading, one

of the one of the things that you need to pay attention to is what's

coming. And sometimes it's easier to

do that when you give some pauses, like,

you know, for breath or whatever. But people don't

typically talk in one long sentence. They just don't

keep on talking and then they never stop. And then they just keep on going.

And people don't generally speak that way when

they're talking to someone else. So give

yourself a pause. Give it a moment.

Say, you know, start off something, falter a

little, you know, whatever people do in regular

conversation. Right? And I guess, technically, it's acting

in a in a way. Yeah. Really? Because, you know, you're

in an unnatural environment trying to sound natural.

Yeah. Right? It is. It's it's kind of a

performance sounds really weird. It is a performance, though.

And so I asked Jodie, what do people ask her to do in some

cases when she's performing a voice over? One of the common things that

people ask is to be brighter. And you would think that that

means like, it's hard to know what that means. Right? Because it means different things

to different people who ask for it. But what it means

is to a voice actor, it means more smile. And I

always say, look, we don't write the way we talk, and we don't talk the

way we write. So when you write a script, write the way you

talk. And Jody had additional tips. When I write an

article or something for me to speak, I actually

use ellipses. I use dashes.

Like I, I highlight stuff. I will italicize stuff.

I'll do all sorts of things like that because then you can sort of tell

what you're emphasizing or where you want to pause

or, you know, take a breath. Like that's one of the things people

need to do when they're speaking in public. Anyway, that's a public speaking thing, right?

Like you just take a breath and a pause. Maybe you

sigh a little, you know, like that's just a way to relax yourself

and center yourself and you talk.

I mean, but talk the way that write the way that you

talk. And then when you speak that script, it's going to sound more

like you. But you're not gonna be perfect and you're probably gonna have to do

some editing. So Jodie had some tips on that. One of the other things to

pay attention to when you're editing this stuff is that it's much

easier to replace words if you're editing with a

consonant, because you can see it on the waveform, right? Like a

t or a k or, you know, something like that. Usually,

t's and, like, hard consonants are really easy to see in the waveform.

You can see exactly where you can edit from. And sometimes, we can

really get obsessive about this, and so I asked Jodie, I

go, how do you know when it's just good enough? For

me, when I'm happy with it is the more

real it sounds. Like, that's for me a criteria.

You know, there's there's also it depends on the tone

and timber of your voice. So you know what your voice sounds

like. Maybe you want to get a certain warmth out of this

particular sentence. And so you want to say it enough that you

can get that warmth to really shine through. And,

you know, one feels warmer to you than the other. So you just go with

that one. But, you know, again, almost I

when it comes to this kind of stuff for podcasting, I almost say the

less takes you can do the better, like just do the

first one and warts and all, like make

sure it works. And, and unless you're, you really say

something completely wrong and you need to replace that

word or phrase or sentence, then go ahead. But

other than that, the less practice

you have with it, almost the better. I know I've unfortunately had to

do the call of shame because the technology

ate the interview. In one case, it was Paul Culligan.

And, he's a good friend of mine. And I rang him up, and I

said, yeah. We need to do that one more time with feeling, which is

almost impossible when you're doing it the second time because you wanna

have that natural feeling in the sound of your podcast.

When it comes to feeling, I think it's really important because

when it's a script, you need to make it your own somehow. And

the way that you make it your own is by connecting with something in that

script that gives you an emotional reaction.

And a lot of that is hinted at in the way it's written,

but, you know, you do need to find the emotion of that script

to really bring it out. Audio is how we connect

emotionally. And so, if you're reading a script that chat gpt

vomited onto your page, and you haven't really taken the

time to figure out how you connect to this

topic, it may come out flat. And the other thing is you

may think the best idea to do then is just practice, practice,

practice, practice. And Jody's like, nah. It's

less about the rehearsal and

and more about the understanding. So if it

takes me less time to understand, then I have to go through the

the script less times and less times is is really

better because I don't wanna overdo it. And I don't wanna

get too bogged down in how my voice sounds.

Right? Because it's not about how my voice sounds. It's about

getting the point across. It's about connecting with what

I'm saying and then making a connection with the person who's

listening, who I'm supposedly having a dialogue with. And so

right now, I'm telling you about this awesome conversation I had with Jodie

Krangle, and it just so happens I have clips of the conversation right

here. That's another way to make this sound more real. And you

said that originally when we were when you mentioned that, that, yeah,

you just imagine that someone's actually having a conversation with you across the

way. You're actually talking to somebody and that sort of

dials it down from talking to the many out there in

la la land to, you know, you're talking

to someone directly and having a conversation and

it's much more personal. And when we're listening to podcasts, it's

right in our ears. Right? So it is very personal. It's 1 on

1. Which is why I don't start off the show going, hey, guys. Hey,

folks. Hey, gang. I'm talking to you. You talking to me? Yeah.

I'm talking to you. And since Jodie's been doing this

for so long, I kinda wanted to get a glimpse inside her world, and I

asked her, what's going through your head when Coca Cola is

listening to every word you say? Who's on the line that is

gonna be giving me the direction and how quickly can I get them what they

want? That is what's going through my

head. I know if I was doing something and I knew

Disney was the client, I would be a little freaked out.

You know, I I still get butterflies in my stomach. I think anyone in any

kind of a performance does, and I think if you don't, then you know there's

a problem. And so that's a good thing when you're a

little nervous because maybe it's really not nerves. It's

more excitement than nervous. Do you know what I mean? Like,

you feel that. It's it's part of the performance.

And I have a microphone. I know how to talk. If I was

thinking of getting into voice over work, is it kind

of a crowded space? Give us some tips on if we've been thinking about getting

into voice over. Who should do this? I think if you have

a passion for it and you understand the ad

world commercials, or you really wanna get into animation and you

understand animation or video games or audio books or whatever

it is you want to be into, then definitely go

for it. But you need coaching, definitely, because

there's a very specific language to

the descriptions of what people want you to

do. So I was telling you that there are ways that people describe to

me how they want me to sound, and I have to be able to interpret

what those words mean for my voice coming

out. Right? Like there's, there's a it's, it's like having an

audio interface for your, for your voice, right? Like

they're speaking the words that I need to then interpret into

some way to get them what they want with my voice. So I need to

understand what the language means,

like brightness. Right? Like I was saying bright when I'm in a

session, that means more smile to me. It might mean something

different for someone else depending on what their voice type is,

but there's ways that people interpret these things and you need to be

aware of how that works. But also

it's it's it's a knowing how to use your instrument

in a very intimate way, the way that singers do, the way

that musicians like, you play guitar. Right? So the way that you know how to

get the best sound out of your guitar, you know how to get those

notes, You know when someone is asking you to do something in

particular on that guitar, and you know how to interpret that to bring

out the sound they want. And it it's

it's a lot about interpretation, and it's a lot about learning your instrument.

And both of those things are super important as is acting.

And of course, I had to ask her about her gear. This

microphone is called a HyperX. It is actually a really cheap

microphone. It's like a $100. It's a condenser

USB mic, and I have it on a cardioid pattern. And the

really cool thing about this is when you're using a PC, you can make that

color anything you want, which is really why I got it.

But I'm thinking Jodie's not using a $100 red microphone

when she's doing voice over work. No. In the booth, I have a Sennheiser

416. So that is a $1200 mic.

That's a little bit more expensive. Yeah. But the thing about the

the Sennheiser, the 416 is a shotgun mic. So it's very

directional, which means I travel with another one. Because

first of all, it's a workhorse. It's the the mic that's on the top of

a boom pole in the film industry. It's the same one,

and they're workhorses. They could be dropped and you'd be fine. I

mean, you wouldn't want to, but you probably

could and it would survive. And it's also really good when you're

traveling because it's very directional. So even if I don't have the

absolute pristine area to record in,

it still sounds pretty good. And you can do a lot in post,

but also with lower voices, it tends to make them pop

a little. It tends to make them push out front a little bit in the

mix, which is a it's like a very

promo ish kind of sound. And I just

like that for my voice. It sounds really nice. So

as you know, because I do the same thing you

do, podcasters listen to podcasts a little

differently than the general public. There are things that we we pick out on and

things like that. So I asked Jody, what were some of her pet peeves when

it comes to listening to podcasts? Oh, I hate it when people are so

far away from their mic. I don't wanna hear the room. I

don't. If I'm if I'm back here, you're not gonna

like how I sound, but this is not, you know, I'm I'm

I'm not that's that's not good. That hurts my ears. That's one of those

things that really, really bothers me. And we're not done. Too many

plosives bother me, but I don't mind a few. Like, that's

I get it. And we all can agree on this one. Intros that are

so long that I totally forget what the podcast is about by the

time they start actually getting to what I wanna talk about, what I wanna

listen to. Right? Like, you know, I I and I I understand

people love their intros and I love intros. Don't get me wrong. Like that

talks about the podcast and what it's about, but I don't want

like 15 different ads before you

get to the stuff you're gonna talk about after the

podcast intro. Like, I mean, come on. And,

yes, Jody will work with Tesla and Disney and

Coke and, oh, it goes on, Verizon. But she also worked with

you. She worked with a member of the school of podcasting, my buddy Todd the

Gator over at Guardian Downcast. If you're a video

person that likes to play games and you love the Destiny universe, check him

out at guardian downcast. But listen, Jody worked with,

Todd the Gator to make this promo for their Patreon group.

Hey, Guardian. Whenever I listen to my favorite podcasts, there's one

thing that annoys me the most. You're really getting into

the flow of the conversation when out of nowhere,

an obtrusive advertisement blaring into your earbuds. Sunday,

Sunday, Sunday. It's our weekend. Super duper blowout sale going on now. Cars and trucks

at $48,000. Not today, buddy. Now, $47,500.

So what are you waiting for? Get on down here to our super duper blood

sale going on this weekend only. We must be crazy giving away all

this money. Push, pull or tow in your trade and we'll give you $250 cash,

baby. What are you waiting for? Get on down. Wow. I

can't find the 30 second skip button fast enough. Podcast

ads really disrupt the natural flow of a great conversation.

But thanks to our Patreon community, we don't accept outside

advertising or promotion. So sit back and enjoy the show.

Oh, and by the way, if you would like to become a part of listener

supported podcast like this one, go to patreon.com/supportguardiandowncast,

or just visit our website atguardiandowncast.com. You'll

also have access to over 2 years of audio and video episodes

just for our Patreon community. Take care and later,

Guardian. Pretty cool. I thought it was cool.

And, again, you can find Jody over at voice

overs with an s andvocals.com, or

just go to audiobrandingpodcast.com. Jody, thanks for

coming on the show. Thank you for having me. I appreciate it. It's been a

lot of fun.

And I will have links to everything out at school of

podcasting.com/940.

And I've got 2 big points here. The first one I thought about this

is the goal of reading a script to

sound natural. Okay. Great. Well, that

means you need to know what natural

sounds like. So as I was mixing this down and editing

it, I thought, you know, what might be something interesting to

do is the next time you're on the phone.

Now by this, I mean don't record the phone call. Don't

record people without them knowing. But you could

hold the phone up to your ear, you know, because it's the phone, and you're

talking on the phone, and start recording

your side of the conversation on your computer and

Audacity, whatever you're doing, so that you can listen to what you

sound like when you're talking normal. Back in the

day, like, 15 gazillion years ago,

I was a copier technician and I would come out and fix

your copier. And one of the things, especially if you're at a big

business where they had multiple copiers that were the

same model, but one of them didn't work, is you could go look

at one and see how it worked and hey, this one's

working. The little lever does this, the paper does this and then you could

go over to the one that isn't and then basically flash back to years

of Sesame Street and play, you know, which one's different.

One of these things doesn't belong here or whatever it was. Near

far. Yeah. You just basically go, oh, this one's different. So if you

know what you sound like when you talk natural, you can

then listen to your podcast and say, well, gee, I

talk like this when I'm on the podcast. And you go, that doesn't really sound

that natural. And obvious right now,

I think this is how I talk. I am literally looking at my

Amazon Echo right now talking to it like it's

you. Now my arms are flaying around because I'm very

passionate about what I'm talking right now, but that's kind of

how I roll. Now, obviously,

your workflow may be different, but I have and I I took this as

a compliment. I've had more than one people

that have met me in person and go, you know what's kind of cool? And

they're like, what? You sound like Dave Jackson,

which, you know, that kind of comes natural to me. But,

Jim Collison, my co host for ask the podcast coach said,

wow. You're just like you when we do the

show which is great because I a don't want to

have to do a character. I've tried that before. It's hard to not

be me because I keep wanting to just be

me and you might have to record yourself for a

while because I know when I start this show and I'm like,

podcasting zen, dude. I'm a little amped up because it's the show and

it's not till later that I kind of calm down and just start talking

like me. So that may be something you want to

try. And the other one and, Todd, I hate to do this to you,

buddy, but you know I love you. If you want to make

your anything you do evergreen

so he said go to guardian or go to patreon com/guardiandowncast

if I remember right was the link and for me

that locks you into patreon and I like

supercast supercast. I'm playing with a little bit and I think

their fees are a little less. And so if you ever wanted

to leave Patreon, then it's kind of hard

because, well, now you've got, you know, 97 episodes of you going go to

patreon.com/blahblah. Whereas if

you go to remember, it's all about your website.

So when you go go to guardian downcast.com/community,

Now you own that link. Somehow, you can

probably change that link to either a

have a, you know, line of text that says click here to join our community.

Or you could just redirect it. If you're using WordPress, you can

use a plugin called redirects. If you're using pod page,

they've got built in redirects that also, by the way, track how many times

people have clicked on that. How cool is that? It's like a bitly account building

a pod page. And that way, you're reinforcing your

brand. Now it's not a big deal because a lot of people do the whole

patreon.com. I was listening to Lipson show, and they

had go to speakpipe.com/libson. I'm like, no. No. No.

No. It should be libsyn.com/,

you know, feedback or something like that. So it's just a way

to, a, always control whatever you're pointing to.

And it reinforces your brand because you do have a

website, right? Of course, you do. And I promised

nerdy housekeeping stuff that'll be coming up right after

this. The School of Podcasting.

Yeah. Yeah. Yeah. Alright. Are you the nerd that

figured it out? And I know somebody is, so I need

to explain this because people are gonna go see see see.

Okay. Somebody's gonna figure out that the School of

Podcasting for 18 years

was hosted on Libsyn. And the last

couple years, which was very nice of them,

they let me use the Libsyn dynamic

content tool, better known as Libsyn Pro for free.

And it is not cheap compared to other media hosts.

Well, it's fun like that because you get used to

dynamic content. But now that I'm no longer an

employee there, you know, I don't expect them to give this to

me for free. But now I'm addicted to addict, you

know, dynamic content. And for me,

if you don't need the super huge networky things that Libsyn

has because they have tools that nobody else has that I know of. Maybe

Blueberry? Maybe. But it's meant for giant networks.

So things like I could say run this ad for

4,000, you know, downloads and then switch to this ad

and only show this ad in Poughkeepsie.

Really, really powerful ad tools. But as a

solopreneur who wants to promote himself, I don't need that

kind of stuff. So I have moved

the School of Podcasting to Captivate

because in my opinion they have an amazing feature set.

Ask the podcast coach is another tool where I am

now using dynamic content. And again, I

appreciate all Libsyn did for me. I don't expect them to give them

give that to me for free and it's a little more expensive And

so I've never really kicked the tires on

buzzsprout. I had a show called, Podcasting

Resources, but it was very much a meh kind of

show and it enabled me to make tutorials for Buzzsprout, which I will be

updating for any members of the school of podcasting that will be updated

because they just redid their whole back end, which is always fun because I'm like,

oh, look, a new interface. I get to do 30

more videos. Great. Wonderful. And so I I

threw ask the podcast coach on

Buzzsprout, but all my other shows that were on Lipson are

still on Lipson. Again, there's nothing wrong with Lipson.

And if you're the nerd, it's like, oh, you switched RSS feeds.

Yeah. You don't have to. There's nothing wrong with Libsyn. The

only reason I switched because I was using their dynamic tools

and I am now using the dynamic tools on these other

ones and that's gonna be one of the things I've done ever since

I, you know, started podcasting is I have shows on multiple

hosts and how people used to ask me, hey,

how do you, you know, take yourself out of explaining

media hosts when you work for 1 of them? And I am

not changing. I simply present the facts.

So, for instance, if I was a show that was

only going to do maybe 15 minute podcast once a week,

Libsyn is a great example. We're like here you go $7 a month. Can't beat

that. And if I always said this, like here are the

feature sets. What do what do you want to do? You know, tell me about

your show. And then I'm like, okay. Here's what Lipson does. Here's what Blueberry

does. Here's what Captivate does, and here's what buzzsprout does. And

I realized there are other ones. There are, you know, there's just

tons. If you probably let's see. We're at, 36 minutes.

Probably 4 new media hosts have started since I started recording

this show. But those are the big ones that I typically recommend and

anything above that is fine. I do not recommend spotify

and I won't go into that because if you're a regular listener to the show,

you're like, oh no, Dave's gonna talk about spotify, but they're free

and it's just ich and and ich and by that,

ugh, nuch, Spotify. Yes, it's free, but you

know, you get what you pay for. Remember, there are 3 things and we're gonna

be revisiting this. My buddy brian over at profit

cast just brought his show back after I think 8 years.

So if you ever think about, well, I've, you know, I've been gone for 6

months. I can't come. Yeah. Brian came back after 8 years

and he's the guy that reminded me about good, fast, and cheap. And you

can have 2. You ever heard that? I'll put a link. I've talked about that

in the past. I'll put a link to that out at schoolofpodcasting.com/940.

But that's the nerdy housekeeping. Now, the other thing

I have to point out is the biggest

complaint I get is Dave, you know, I want you

to eat. I want you to be able to pay your bills, but it seems

like you play the same ad over and over for the school of

podcasting. And here's the fun thing. When I

moved my show from, you know, over to Captivate,

whatever ad was playing dynamically is now baked

in. However, I'm not stuck with that.

I can go in and captivate and say, oh, look here at the 27

minute mark from 27 minutes to 28 minutes. It's that clip

where Adam Curry is saying how cool the School of Podcasting is.

I can go in and highlight that section and go make that dynamic

and insert this new ad. That's awesome, right? Yay.

Except I have 939 episodes. Yeah.

So it's gonna take a while. Now, from this point forward,

you won't be hearing the same old ad because I will be able to swap

them out a little more frequently. But the back episodes, you're gonna

be like, oh, there's that one with the Adam Curry guy again. Yeah. I

realized that's annoying, and I will be working on that. It's gonna take some

time. It's going to take some time, and congratulations on

you to making it to the end of the really nerdy, you

know, housekeeping stuff. Also, when I do

this and you realize I'm talking about my podcast

and how the sausage is made, This makes sense on

a podcast about podcasting. But if I

if this was like, I'm not making any announcements on Building A Better Dave

or any of the, you know, the, even the podcasting resources

show that I'm not gonna go to them and go, hey, we're, you know, we

were on Buzzsprout. Now we're on gap. Yeah. I'm not it makes

sense on a podcast about podcasting. So if you're like, oh, I need to

explain stuff like that. No. What I always recommend is things at the

end since we're at the end here is the chit chat.

You know, hey, what have you been up to? I don't know what you well,

you know, my cat, you know, that you know, mister whiskers, He's such a

rascal. You know, that's the stuff that needs to go at the end. I would

not lead off with our top story tonight. Mister

whiskers scratched up the couch. You know, that's really not what people

are tuning in for unless, of course, it's the Bernie the Cat

Show, and that was my now deceased cat who lives on forever

with his own show. Check him out. Burniethecatshow.com. And,

so I just I say that because people like, well, Dave talked about the inner

workings of his show. Yeah. It's a podcast about podcasting, just

so you know. Yay. Yeah. Yeah. I feel like LeBron

James. LeBron James is a very famous basketball player, and for a

while, he played in Cleveland. And then there was this big press conference,

the decision. I've decided to take my talents to Florida or

whatever he said. So I will be announcing that on 29th. Honest, you'll

live not knowing where I'm gonna be working. It'll it's, you know, it'll make

sense when you hear it. And again, the reason I'm not revealing is

that way when we reveal, there'll be something for you to do instead of, hey,

Dave. Dave's over there now. So keep that in mind. It's you'll be

fine, honest, but learn that the audience

goes, I can I cannot go to bed until I know what Dave is working

at? Yeah. So if you can work some sort of tease

into your storytelling, yeah, that's gonna keep your

audience engaged because if I went

how bad right now? Do you want to go? Right? Exactly.

It's the knowledge gap is what some people call that as well. So

thanks so much for listening. Hey, let me pitch you one last time about

the school of podcasting. It's amazing. What are you waiting on? Holy

cow. Step by step tutorials and you just heard I'm gonna be updating

them. And we've got an amazing community. It

is just amazing, the people that are in this community,

and you get unlimited. Yes. If you want Monday and Wednesday and

Friday and next Tuesday and yep. Mhmm. If it's available, take

it. And if you're across the pond, I've got a tool that

we can do asynchronous. Oh, that's a 50¢ word right

there. Consulting. Amazing. I'm

telling you. Here's the thing. I'll tell you this. I now

am up to 7 people that have joined the school of podcasting,

and they have the same complaint. You know where it is?

Dave, you need to raise your prices. This is ridiculous.

So I am still thinking about that. But right now, it is what it

is. And if you wanna join now while it is, there it is school of

podcasting.com. And then, yeah, you get a coupon

code. Yeah. Listener, listener on

either a monthly or yearly subscription. I'm Dave Jackson.

I help podcasters. It's what I do. It's what I love to do.

And I'd love to see what we can do together. Follow the show. Oh, here

we go. Another call to action, Dave, if you're breaking your own rule. I know.

I'm on a roll. Schoolofpodcasting.com/follow.

You will be able to find out when the big reveal comes

as soon as it's available. So that's all out there at school of podcasting.com.

Until next week. Take care. God bless. Class

is dismissed.