1 00:00:00,049 --> 00:00:01,370 Welcome to the Hourly to 2 00:00:01,370 --> 00:00:02,130 Exit Podcast. 3 00:00:02,720 --> 00:00:04,970 Ladies, I am so excited about 4 00:00:05,123 --> 00:00:08,689 today's guest, Laura Posey. 5 00:00:08,689 --> 00:00:10,189 Laura, welcome to Hourly to 6 00:00:10,189 --> 00:00:10,580 Exit. 7 00:00:11,270 --> 00:00:12,649 Thanks for having me today, Erin. 8 00:00:12,649 --> 00:00:13,340 I'm excited to be 9 00:00:13,340 --> 00:00:13,341 here. 10 00:00:13,600 --> 00:00:15,559 Well, we have a ton to talk about, 11 00:00:15,559 --> 00:00:17,060 but before we get started, would you 12 00:00:17,060 --> 00:00:17,870 introduce yourself 13 00:00:17,870 --> 00:00:18,530 to the audience? 14 00:00:19,305 --> 00:00:21,354 yeah, so I'm Laura Posey. 15 00:00:21,354 --> 00:00:23,124 I live here in Richmond, Virginia. 16 00:00:23,544 --> 00:00:25,269 And, my whole job, what I do all 17 00:00:25,269 --> 00:00:27,162 day, every day, is working with coaches 18 00:00:27,669 --> 00:00:30,219 and consultants to show them how to 19 00:00:30,219 --> 00:00:31,959 plan their entire year on one sheet of 20 00:00:31,964 --> 00:00:33,579 paper, and then how to get it all done. 21 00:00:34,764 --> 00:00:35,574 That is 22 00:00:35,634 --> 00:00:36,193 amazing. 23 00:00:36,193 --> 00:00:38,353 there's not a single person listening 24 00:00:38,353 --> 00:00:41,143 to this episode right now who does 25 00:00:41,143 --> 00:00:43,333 not want an easier and simpler way to 26 00:00:43,333 --> 00:00:44,323 get things done. 27 00:00:44,323 --> 00:00:46,363 So this is gonna be tremendously 28 00:00:46,368 --> 00:00:47,743 helpful to everyone. 29 00:00:48,103 --> 00:00:49,666 So I was looking at a recent, 30 00:00:49,666 --> 00:00:51,891 webinar that you had on LinkedIn 31 00:00:51,896 --> 00:00:54,081 where you talked about using your. 32 00:00:54,371 --> 00:00:56,261 Framework to plan your entire 33 00:00:56,261 --> 00:00:58,391 2023 on a single piece of paper 34 00:00:58,871 --> 00:01:00,731 and be prepared for a success no 35 00:01:00,731 --> 00:01:02,561 matter what the economy does. 36 00:01:03,041 --> 00:01:06,461 And so when I think about your one page 37 00:01:06,881 --> 00:01:09,291 business plan, this simple success plan. 38 00:01:10,446 --> 00:01:12,006 I think about something that 39 00:01:12,006 --> 00:01:13,986 I like to talk about, which is, is 40 00:01:13,986 --> 00:01:15,786 there a Rembrandt in your attic? 41 00:01:16,148 --> 00:01:18,876 And basically that is, in business 42 00:01:18,881 --> 00:01:20,646 terms, not in, literally Rembrandt. 43 00:01:20,646 --> 00:01:20,706 Yeah. 44 00:01:20,711 --> 00:01:22,656 But in business terms, where we 45 00:01:22,656 --> 00:01:25,926 have that hidden undervalued asset 46 00:01:25,926 --> 00:01:27,606 that we just use in our business all 47 00:01:27,611 --> 00:01:30,246 the time, and we don't even realize 48 00:01:30,251 --> 00:01:32,016 how valuable it is because maybe 49 00:01:32,076 --> 00:01:33,486 we haven't even put it in paper. 50 00:01:33,486 --> 00:01:33,846 We just. 51 00:01:34,096 --> 00:01:35,146 Goes through the process. 52 00:01:35,359 --> 00:01:36,916 Every time we bring in a client, we go 53 00:01:36,916 --> 00:01:37,486 through the process. 54 00:01:37,486 --> 00:01:39,346 Every time we create a deliverable, we 55 00:01:39,346 --> 00:01:41,656 go through that process and it's 56 00:01:41,656 --> 00:01:43,516 just part of what we do every day. 57 00:01:43,516 --> 00:01:44,896 And we're not thinking about the 58 00:01:44,896 --> 00:01:47,416 independent value that it may have. 59 00:01:47,776 --> 00:01:49,811 but when we talk, when we look at 60 00:01:49,811 --> 00:01:50,981 whether or not you have a Rembrandt, 61 00:01:50,981 --> 00:01:52,411 your addict, we look at all those 62 00:01:53,084 --> 00:01:54,641 internal processes. 63 00:01:55,016 --> 00:01:57,384 And, how do we systematize 'em if 64 00:01:57,384 --> 00:01:58,614 they aren't already. 65 00:01:58,954 --> 00:02:00,724 formalize 'em if we want to use 66 00:02:00,729 --> 00:02:03,394 them to say, train people internally 67 00:02:03,399 --> 00:02:06,574 to do what you do or to license it 68 00:02:06,574 --> 00:02:09,004 to other people to do what you do, or 69 00:02:09,009 --> 00:02:10,874 to turn it into a product that you 70 00:02:10,894 --> 00:02:14,164 can sell separately or have available 71 00:02:14,164 --> 00:02:14,794 separately. 72 00:02:15,184 --> 00:02:16,294 So when I think about. 73 00:02:17,335 --> 00:02:18,654 You're a simple success plan. 74 00:02:18,954 --> 00:02:20,394 I'm wondering like, is that 75 00:02:20,394 --> 00:02:21,534 the process that you went through 76 00:02:21,534 --> 00:02:23,124 from services to framework 77 00:02:23,396 --> 00:02:24,414 to product? 78 00:02:25,554 --> 00:02:28,463 Yeah, I think the way so many things 79 00:02:28,583 --> 00:02:31,643 start is I needed it for myself. 80 00:02:31,648 --> 00:02:31,883 Mm-hmm. 81 00:02:33,033 --> 00:02:36,188 And so I created it for myself and it 82 00:02:36,188 --> 00:02:37,088 worked really well. 83 00:02:37,088 --> 00:02:38,048 So I was like, well, let me see 84 00:02:38,048 --> 00:02:39,428 if this works with my clients. 85 00:02:39,428 --> 00:02:40,928 And so, yeah, started doing 86 00:02:40,928 --> 00:02:42,548 that with clients. 87 00:02:42,548 --> 00:02:44,323 And then over the years it's, just 88 00:02:44,323 --> 00:02:48,051 evolved and grown as I've gotten 89 00:02:48,056 --> 00:02:49,311 better at what I do. 90 00:02:49,758 --> 00:02:52,698 now it's, really the center of everything 91 00:02:52,698 --> 00:02:53,448 that we do. 92 00:02:54,453 --> 00:02:56,673 Like, I just don't work with anybody 93 00:02:56,673 --> 00:02:59,343 now unless we have a plan in place 94 00:02:59,343 --> 00:03:02,343 first, because we all need to know 95 00:03:02,823 --> 00:03:04,443 what we're trying to accomplish, where 96 00:03:04,443 --> 00:03:05,433 we're going and what we're doing. 97 00:03:05,943 --> 00:03:06,123 Yeah. 98 00:03:06,123 --> 00:03:06,723 I mean, you say 99 00:03:06,728 --> 00:03:08,853 that you, the one page plan generated 100 00:03:08,858 --> 00:03:10,623 over 2 million in your business. 101 00:03:10,833 --> 00:03:14,313 By that, do you mean that was, uh, that's 102 00:03:14,313 --> 00:03:16,053 how you created your business or 103 00:03:16,053 --> 00:03:17,973 that's how you use it, exploit it, 104 00:03:17,973 --> 00:03:18,723 and there or both? 105 00:03:19,563 --> 00:03:20,733 Um, a little bit of both. 106 00:03:20,738 --> 00:03:22,293 Like it, it's been the. 107 00:03:23,193 --> 00:03:26,073 The, I always talk in, when I'm talking 108 00:03:26,073 --> 00:03:28,293 to folks about what I call a front door 109 00:03:28,293 --> 00:03:31,593 offer and, you know, it's, it's the door. 110 00:03:31,593 --> 00:03:34,173 You bring everybody in, and then once 111 00:03:34,173 --> 00:03:35,523 they're in, then there's all sorts of 112 00:03:35,523 --> 00:03:36,963 other stuff that you can do with them. 113 00:03:36,968 --> 00:03:37,323 Mm-hmm. 114 00:03:37,403 --> 00:03:39,153 And it's just been my front door offer 115 00:03:39,153 --> 00:03:40,293 for so long now. 116 00:03:40,298 --> 00:03:40,643 Mm-hmm. 117 00:03:41,553 --> 00:03:43,173 Um, because it, it just sets the 118 00:03:43,173 --> 00:03:45,423 foundation for everything, right? 119 00:03:45,753 --> 00:03:45,993 Yeah. 120 00:03:45,993 --> 00:03:49,833 So, um, not all, not all my money 121 00:03:49,833 --> 00:03:51,813 comes directly from planning. 122 00:03:52,663 --> 00:03:54,378 But it all starts with planning. 123 00:03:55,308 --> 00:03:56,508 Well, let's back up and talk 124 00:03:56,508 --> 00:03:57,408 about like yeah. 125 00:03:57,408 --> 00:03:58,938 Who is your client? 126 00:03:59,418 --> 00:04:01,338 Why do they come to you, and how 127 00:04:01,338 --> 00:04:02,088 do you help them? 128 00:04:03,138 --> 00:04:04,938 So my clients are generally coaches 129 00:04:04,938 --> 00:04:05,958 and consultants. 130 00:04:06,348 --> 00:04:10,108 Um, they're in the five, maybe they've 131 00:04:10,248 --> 00:04:11,028 hit low six figures. 132 00:04:11,728 --> 00:04:14,388 Um, and they, they don't wanna scale. 133 00:04:14,838 --> 00:04:15,678 Like, they're not trying to 134 00:04:15,678 --> 00:04:17,868 have a giant team and, you know, 135 00:04:17,868 --> 00:04:18,678 rule the world. 136 00:04:19,038 --> 00:04:20,268 They just wanna have a really kick 137 00:04:20,268 --> 00:04:21,288 ass lifestyle. 138 00:04:21,348 --> 00:04:24,348 They wanna make, you know, two 50 a 139 00:04:24,348 --> 00:04:27,168 year personally in their bank account. 140 00:04:27,228 --> 00:04:27,318 Mm-hmm. 141 00:04:27,558 --> 00:04:29,028 Maybe they've got a part-time va 142 00:04:30,168 --> 00:04:31,908 somebody to do their web stuff for them. 143 00:04:32,088 --> 00:04:32,508 Mm-hmm. 144 00:04:32,778 --> 00:04:34,728 Um, and they just wanna show up and, 145 00:04:34,788 --> 00:04:36,198 and do great work. 146 00:04:36,778 --> 00:04:40,143 And get paid really well and have a 147 00:04:40,143 --> 00:04:42,453 lot of freedom and free time to live 148 00:04:42,453 --> 00:04:43,803 the rest of their life and spend the 149 00:04:43,803 --> 00:04:45,123 money that, that they're earning. 150 00:04:45,483 --> 00:04:45,573 Mm-hmm. 151 00:04:45,933 --> 00:04:46,233 Yeah. 152 00:04:46,743 --> 00:04:46,893 Yeah. 153 00:04:46,893 --> 00:04:49,683 I will say that has been me for many, 154 00:04:49,683 --> 00:04:52,713 many years and until, uh, recently 155 00:04:52,718 --> 00:04:54,273 may not recently, I've been, you know, 156 00:04:54,273 --> 00:04:55,953 looking at doing other kind of more 157 00:04:55,953 --> 00:04:57,003 scalable stuff and. 158 00:04:57,268 --> 00:04:58,288 And expanding. 159 00:04:58,618 --> 00:05:00,538 Um, but that was absolutely, you 160 00:05:00,538 --> 00:05:02,698 know, having that flexibility and 161 00:05:02,698 --> 00:05:04,078 yeah, being able to go to the tennis 162 00:05:04,078 --> 00:05:05,878 match if you wanna be able to hype with 163 00:05:05,878 --> 00:05:07,558 the dog if you want to, but still have, 164 00:05:07,738 --> 00:05:10,228 use your expertise and be able to, 165 00:05:10,588 --> 00:05:12,298 um, do good work at the same time. 166 00:05:12,538 --> 00:05:13,828 Exactly, exactly. 167 00:05:13,948 --> 00:05:15,628 And is there something, so 168 00:05:15,633 --> 00:05:17,068 what are they feeling then? 169 00:05:17,068 --> 00:05:18,868 Like, what is, what is their pain when 170 00:05:18,868 --> 00:05:20,368 they go, I need to go talk to Laura. 171 00:05:21,088 --> 00:05:23,338 Yeah, so generally they're at that 172 00:05:23,338 --> 00:05:26,193 place where, They've bought, you know, 173 00:05:26,283 --> 00:05:28,473 every online course that there is 174 00:05:28,473 --> 00:05:31,923 on marketing and LinkedIn strategies 175 00:05:31,923 --> 00:05:34,833 and lead generation, and God only 176 00:05:34,833 --> 00:05:35,613 knows what else. 177 00:05:36,213 --> 00:05:37,293 Now, it's all, uh, it's all 178 00:05:37,293 --> 00:05:38,103 about ai, right? 179 00:05:38,103 --> 00:05:38,193 Mm-hmm. 180 00:05:38,433 --> 00:05:40,023 Everybody's buying all the AI stuff 181 00:05:40,713 --> 00:05:43,893 and, and they're just like, none of 182 00:05:43,893 --> 00:05:44,253 this is working. 183 00:05:44,703 --> 00:05:45,723 I don't know how to put all 184 00:05:45,723 --> 00:05:46,503 this together. 185 00:05:46,503 --> 00:05:48,303 I know all this stuff, and I'm 186 00:05:48,303 --> 00:05:49,623 still not earning enough money. 187 00:05:50,013 --> 00:05:50,103 Mm-hmm. 188 00:05:50,673 --> 00:05:53,283 And so I sit down with him and. 189 00:05:54,483 --> 00:05:58,083 And you know, say like it, you've 190 00:05:58,083 --> 00:06:00,243 got all the pieces, parts that you need. 191 00:06:01,203 --> 00:06:02,073 It's probably nothing else that 192 00:06:02,078 --> 00:06:03,303 you need to learn. 193 00:06:03,663 --> 00:06:05,223 You just need to put it in 194 00:06:05,228 --> 00:06:05,703 the right order. 195 00:06:05,703 --> 00:06:07,263 You gotta start with like, what do you 196 00:06:07,263 --> 00:06:08,523 really want in life? 197 00:06:09,063 --> 00:06:09,333 Mm-hmm. 198 00:06:09,663 --> 00:06:11,463 Like, let's get really serious about 199 00:06:11,468 --> 00:06:14,073 your lifestyle and figure out how much 200 00:06:14,073 --> 00:06:15,093 that's gonna cost. 201 00:06:15,873 --> 00:06:17,103 And then let's build a business 202 00:06:17,108 --> 00:06:19,263 to deliver what it is that you really 203 00:06:19,263 --> 00:06:20,103 are looking for. 204 00:06:20,613 --> 00:06:22,443 And so we, you know, we walk through a 205 00:06:22,443 --> 00:06:24,633 plan, you know, and we, we look at the 206 00:06:24,633 --> 00:06:26,073 basic stuff like, you know, what 207 00:06:26,073 --> 00:06:26,823 are your goals? 208 00:06:26,823 --> 00:06:29,103 But we look at money goals, but, 209 00:06:29,103 --> 00:06:29,913 you know, how much time do you 210 00:06:29,913 --> 00:06:30,663 wanna take off? 211 00:06:30,663 --> 00:06:31,923 How do you wanna feel in 212 00:06:31,923 --> 00:06:32,313 your business? 213 00:06:32,613 --> 00:06:33,033 Mm-hmm. 214 00:06:33,453 --> 00:06:35,433 Um, you know, what's on your bucket list 215 00:06:35,433 --> 00:06:37,083 that you wanna get done, that you're 216 00:06:37,083 --> 00:06:38,523 actually gonna get done this year? 217 00:06:38,523 --> 00:06:39,453 Like, what are you committed 218 00:06:39,453 --> 00:06:42,123 to doing that's like super fun or 219 00:06:42,123 --> 00:06:43,203 super interesting? 220 00:06:43,833 --> 00:06:46,248 Um, And then we start looking at 221 00:06:46,248 --> 00:06:47,748 what are the changes that have to happen 222 00:06:47,748 --> 00:06:49,758 in your business if you're gonna 223 00:06:49,758 --> 00:06:51,468 make the money that you wanna make. 224 00:06:52,038 --> 00:06:54,528 And so I use a a, a framework cuz I 225 00:06:54,528 --> 00:06:57,018 love frameworks, um, that I built called 226 00:06:57,023 --> 00:06:58,128 the Success Circle. 227 00:06:58,578 --> 00:07:01,098 And it looks at the 12 areas of 228 00:07:01,103 --> 00:07:01,728 your business. 229 00:07:01,728 --> 00:07:03,108 And, and we literally like 230 00:07:03,113 --> 00:07:04,488 colored in like the, you remember the 231 00:07:04,493 --> 00:07:05,388 old life wheels? 232 00:07:05,568 --> 00:07:05,658 Mm-hmm. 233 00:07:05,898 --> 00:07:06,978 And you would color in the little 234 00:07:06,978 --> 00:07:08,688 pieces of pie to see how well your 235 00:07:08,688 --> 00:07:09,288 wheel rolled. 236 00:07:09,558 --> 00:07:10,758 We do the same thing for business. 237 00:07:11,948 --> 00:07:13,383 And it helps people realize like, oh, 238 00:07:13,383 --> 00:07:17,763 this is where I need to actually invest 239 00:07:17,763 --> 00:07:18,633 more time and money. 240 00:07:18,633 --> 00:07:20,103 This is what's holding me back. 241 00:07:20,553 --> 00:07:22,083 So we start putting together 242 00:07:22,083 --> 00:07:23,283 like, what are the projects that need 243 00:07:23,283 --> 00:07:25,443 to happen to make those changes? 244 00:07:26,103 --> 00:07:28,113 And then how are we gonna get 'em done? 245 00:07:28,653 --> 00:07:28,743 Mm-hmm. 246 00:07:29,343 --> 00:07:30,583 Well, it sounds like prioritizing, 247 00:07:31,053 --> 00:07:32,553 like Yeah. 248 00:07:32,823 --> 00:07:33,243 Yeah. 249 00:07:34,023 --> 00:07:34,694 Because you can't do do it 250 00:07:34,773 --> 00:07:34,893 all. 251 00:07:35,223 --> 00:07:35,613 Yeah. 252 00:07:36,123 --> 00:07:36,483 Yeah. 253 00:07:36,483 --> 00:07:37,953 And and I think so often it is 254 00:07:37,953 --> 00:07:39,003 just folks are. 255 00:07:39,603 --> 00:07:41,223 Putting all their time and energy into 256 00:07:41,223 --> 00:07:42,333 the wrong things. 257 00:07:42,993 --> 00:07:44,253 They're often getting the cart 258 00:07:44,253 --> 00:07:45,063 before the horse. 259 00:07:46,353 --> 00:07:49,233 You know, like it doesn't matter how 260 00:07:49,238 --> 00:07:50,823 good your lead gen is, if you don't 261 00:07:50,823 --> 00:07:52,323 know who your target audience 262 00:07:52,323 --> 00:07:54,273 is, if you don't have a good offer. 263 00:07:54,278 --> 00:07:54,563 Mm-hmm. 264 00:07:54,643 --> 00:07:55,843 Like a really good offer. 265 00:07:55,933 --> 00:07:56,283 Right. 266 00:07:56,493 --> 00:07:57,753 If you don't have good core 267 00:07:57,758 --> 00:07:59,343 messaging, if you don't know what 268 00:07:59,343 --> 00:08:02,433 your buyer's journey is, it doesn't 269 00:08:02,433 --> 00:08:03,903 matter how good your lead gen is. 270 00:08:04,173 --> 00:08:04,323 Mm-hmm. 271 00:08:04,683 --> 00:08:06,153 Like, you're just gonna piss 'em away. 272 00:08:06,153 --> 00:08:09,933 So like, Let's get those things 273 00:08:09,933 --> 00:08:11,013 in place first. 274 00:08:11,073 --> 00:08:11,193 Mm-hmm. 275 00:08:11,553 --> 00:08:11,793 Right. 276 00:08:11,933 --> 00:08:13,743 And we can start talking about lead 277 00:08:13,743 --> 00:08:15,063 gen and you probably already know 278 00:08:15,063 --> 00:08:16,533 everything you need to know about lead 279 00:08:16,533 --> 00:08:18,303 gen and it's not working because you 280 00:08:18,303 --> 00:08:19,623 haven't done all the other stuff first. 281 00:08:20,313 --> 00:08:21,303 Yeah, that is so true 282 00:08:21,303 --> 00:08:23,133 because everyone, you know, I find 283 00:08:23,133 --> 00:08:23,914 that a lot of. 284 00:08:25,173 --> 00:08:27,003 Business coaches are trying to 285 00:08:27,003 --> 00:08:29,193 turn us who aren't marketers. 286 00:08:29,193 --> 00:08:30,243 Into marketers. 287 00:08:30,483 --> 00:08:30,723 Yeah. 288 00:08:30,813 --> 00:08:33,423 And like I'm not a marketer. 289 00:08:33,423 --> 00:08:34,833 I will never be a marketer, you 290 00:08:34,833 --> 00:08:37,503 know, Hey, I know what I know. 291 00:08:37,503 --> 00:08:37,953 I don't know. 292 00:08:37,953 --> 00:08:39,833 And so I just need answers. 293 00:08:40,513 --> 00:08:41,023 For that. 294 00:08:41,713 --> 00:08:42,193 Yeah. 295 00:08:43,243 --> 00:08:44,593 And then I need to move on. 296 00:08:44,593 --> 00:08:46,513 I don't wanna become an expert marketer. 297 00:08:46,873 --> 00:08:48,823 And so, yeah, so just kind of getting 298 00:08:48,823 --> 00:08:51,103 to the basics and getting to like, 299 00:08:51,103 --> 00:08:52,843 so we can start implementing and 300 00:08:52,843 --> 00:08:54,683 executing on, right. 301 00:08:55,123 --> 00:08:56,833 Whatever the process will be is. 302 00:08:56,838 --> 00:08:57,133 So 303 00:08:57,163 --> 00:08:57,703 who should I have? 304 00:08:58,033 --> 00:08:59,283 Who should I have conversations with? 305 00:09:00,313 --> 00:09:02,083 What offer am I gonna make to them? 306 00:09:02,083 --> 00:09:04,873 How am I gonna frame that offer in a way 307 00:09:04,873 --> 00:09:06,313 that they go, oh my God, where have you 308 00:09:06,313 --> 00:09:07,213 been all my life? 309 00:09:08,053 --> 00:09:08,623 And. 310 00:09:09,288 --> 00:09:11,238 You know, like what does it take to 311 00:09:11,243 --> 00:09:14,898 get them to where they're ready to 312 00:09:14,898 --> 00:09:15,888 have a conversation? 313 00:09:16,278 --> 00:09:16,428 Mm-hmm. 314 00:09:16,668 --> 00:09:18,588 And, and it's just conversations. 315 00:09:18,588 --> 00:09:20,448 You don't need a fancy website. 316 00:09:20,448 --> 00:09:21,828 You don't need automation. 317 00:09:21,828 --> 00:09:23,298 You don't need any of that mess. 318 00:09:23,628 --> 00:09:23,928 Right. 319 00:09:24,348 --> 00:09:25,488 If you can talk to another human 320 00:09:25,493 --> 00:09:26,268 being, huh? 321 00:09:26,358 --> 00:09:26,578 You're good. 322 00:09:27,963 --> 00:09:29,043 Yeah, absolutely. 323 00:09:29,103 --> 00:09:30,873 I, I was talking to a colleague of mine 324 00:09:30,873 --> 00:09:33,093 who was starting a new business without 325 00:09:33,093 --> 00:09:35,073 a website and she was doing like, you 326 00:09:35,073 --> 00:09:36,243 know, cause she just hadn't gotten to it. 327 00:09:36,393 --> 00:09:36,633 Yeah. 328 00:09:36,933 --> 00:09:38,733 But she had all these contacts and 329 00:09:38,738 --> 00:09:41,523 her basically her business is putting 330 00:09:41,643 --> 00:09:42,303 people together. 331 00:09:42,543 --> 00:09:44,433 So like I couldn't talk to people. 332 00:09:44,433 --> 00:09:45,274 That's what I do, you know? 333 00:09:45,423 --> 00:09:49,443 And, uh, great sales without a website, 334 00:09:49,443 --> 00:09:51,273 which we now think is unthinkable. 335 00:09:52,158 --> 00:09:52,548 Right. 336 00:09:52,788 --> 00:09:53,058 Yeah. 337 00:09:53,063 --> 00:09:53,258 Yeah. 338 00:09:53,418 --> 00:09:55,248 One of the things that makes me insane 339 00:09:55,248 --> 00:09:57,528 is, I'll just make my little one IP 340 00:09:57,528 --> 00:10:00,318 little detour, is how focused people 341 00:10:00,318 --> 00:10:01,398 are on trademarks. 342 00:10:01,398 --> 00:10:03,828 Like the first thing people wanna talk 343 00:10:03,828 --> 00:10:05,538 about is trademarks. 344 00:10:05,538 --> 00:10:06,468 I'm like, who cares? 345 00:10:06,948 --> 00:10:07,308 Right? 346 00:10:07,478 --> 00:10:10,578 You have a solution cares. 347 00:10:11,838 --> 00:10:14,118 Oh, but I got this sexy logo. 348 00:10:14,988 --> 00:10:16,668 Man, I don't want anybody to 349 00:10:16,668 --> 00:10:17,488 take my logo. 350 00:10:18,138 --> 00:10:18,768 Exactly. 351 00:10:18,948 --> 00:10:19,788 Alright, whatever. 352 00:10:22,818 --> 00:10:23,268 Yes. 353 00:10:23,718 --> 00:10:24,918 Let's get to the basics. 354 00:10:24,923 --> 00:10:25,908 I love, I love that. 355 00:10:25,938 --> 00:10:30,618 Okay, so for our evolution 356 00:10:30,678 --> 00:10:32,418 of like having a framework and. 357 00:10:33,603 --> 00:10:35,613 Kind of productizing it mm-hmm. 358 00:10:35,853 --> 00:10:38,313 And using it as a lead generator, 359 00:10:38,583 --> 00:10:40,053 like what, how did that process 360 00:10:40,053 --> 00:10:40,473 look for you? 361 00:10:40,473 --> 00:10:41,943 Something that happened organically 362 00:10:41,948 --> 00:10:43,533 and you're just like, Ooh, but luck. 363 00:10:43,593 --> 00:10:44,253 Will it luck? 364 00:10:44,253 --> 00:10:46,713 Did someone help you formulate that? 365 00:10:47,133 --> 00:10:48,513 Um, did you use a lawyer for 366 00:10:48,513 --> 00:10:49,143 any part of it? 367 00:10:49,148 --> 00:10:50,253 How did that look for you? 368 00:10:50,853 --> 00:10:53,183 Um, yeah, so I, I it's definitely 369 00:10:53,583 --> 00:10:55,893 been, you know, an iterative process. 370 00:10:55,893 --> 00:10:59,163 I started selling it literally just 371 00:10:59,163 --> 00:11:01,053 one-on-one, like the people that I knew. 372 00:11:01,053 --> 00:11:03,963 I, I did a lot of, um, Speaking 373 00:11:03,963 --> 00:11:04,713 at one time. 374 00:11:05,433 --> 00:11:07,143 So, you know, when you're on a stage, 375 00:11:07,143 --> 00:11:08,493 like whoever's facing the back of 376 00:11:08,493 --> 00:11:10,833 the room is the, the, you know, the 377 00:11:10,833 --> 00:11:11,703 intelligent one. 378 00:11:11,703 --> 00:11:12,603 People just believe what 379 00:11:12,603 --> 00:11:14,133 you say when you stand on a stage. 380 00:11:14,203 --> 00:11:14,623 Mm-hmm. 381 00:11:14,763 --> 00:11:16,503 And, um, and so I would get up 382 00:11:16,503 --> 00:11:17,613 there and I'd talk about planning and 383 00:11:17,618 --> 00:11:18,903 people would come up to me afterwards 384 00:11:18,908 --> 00:11:19,953 and go, wow, I really wanna learn 385 00:11:19,953 --> 00:11:20,493 more about that. 386 00:11:20,493 --> 00:11:21,363 Let's have a conversation. 387 00:11:21,393 --> 00:11:21,933 Okay, great. 388 00:11:21,938 --> 00:11:22,743 We'd make the sale. 389 00:11:22,743 --> 00:11:23,883 And, and I'd work with them 390 00:11:23,883 --> 00:11:24,393 one-on-one. 391 00:11:24,393 --> 00:11:26,763 And, and so then I just started 392 00:11:26,763 --> 00:11:29,133 thinking like, you know, tired 393 00:11:29,133 --> 00:11:29,943 of traveling. 394 00:11:30,633 --> 00:11:34,083 And the one-on-one is okay, but I 395 00:11:34,083 --> 00:11:36,603 really wanna reach a broader audience. 396 00:11:36,608 --> 00:11:36,883 Mm-hmm. 397 00:11:37,833 --> 00:11:39,033 And so I just looked at, okay, 398 00:11:39,033 --> 00:11:41,643 what, what it, you know, what do I do 399 00:11:41,643 --> 00:11:44,823 with the individual people that works? 400 00:11:45,963 --> 00:11:47,283 What is the process that I 401 00:11:47,283 --> 00:11:47,863 take them through? 402 00:11:48,163 --> 00:11:48,583 Mm-hmm. 403 00:11:48,813 --> 00:11:50,103 And then looking at that and say, 404 00:11:50,103 --> 00:11:51,513 well, how would I take a group 405 00:11:51,513 --> 00:11:54,183 of people through this process? 406 00:11:54,183 --> 00:11:57,093 What would be different and how 407 00:11:57,093 --> 00:11:58,773 would I manage that? 408 00:11:59,793 --> 00:12:01,773 Um, that group and, and how much 409 00:12:01,773 --> 00:12:02,553 time do they need? 410 00:12:02,553 --> 00:12:04,533 Like when it's one-on-one, we just 411 00:12:04,533 --> 00:12:06,483 lock ourselves in a room for a day and 412 00:12:06,483 --> 00:12:07,293 we crank it out. 413 00:12:07,443 --> 00:12:07,533 Mm-hmm. 414 00:12:08,283 --> 00:12:09,713 But if you've got a hundred people, 415 00:12:10,683 --> 00:12:12,663 you can't get it done in one day. 416 00:12:13,443 --> 00:12:15,813 So, you know, I just started looking at 417 00:12:15,818 --> 00:12:17,063 like, okay, well what does it take? 418 00:12:18,693 --> 00:12:20,523 Do, how much time are, are people 419 00:12:20,523 --> 00:12:22,923 gonna need to take this idea that 420 00:12:22,923 --> 00:12:24,993 they've learned and, and get it 421 00:12:24,993 --> 00:12:28,203 done so we can go on to the next idea? 422 00:12:28,323 --> 00:12:30,273 Um, and a lot of it, quite honestly, 423 00:12:30,273 --> 00:12:31,233 was trial and error. 424 00:12:31,423 --> 00:12:31,643 Mm. 425 00:12:32,073 --> 00:12:33,273 Like, well, let's try it. 426 00:12:34,173 --> 00:12:35,853 How many people can I do in a one day? 427 00:12:35,853 --> 00:12:38,763 Well, I can deliver the content. 428 00:12:40,383 --> 00:12:41,443 I just can't deliver. 429 00:12:42,933 --> 00:12:44,553 I, I can't help everybody. 430 00:12:45,093 --> 00:12:45,363 Mm-hmm. 431 00:12:46,083 --> 00:12:48,153 And so, you know, then it, then I 432 00:12:48,153 --> 00:12:49,443 was like, well, let me just make it 433 00:12:49,443 --> 00:12:50,373 an online course. 434 00:12:50,373 --> 00:12:52,263 If I'm, if instead of me repeating 435 00:12:52,263 --> 00:12:54,303 myself all the time, let me just record 436 00:12:54,303 --> 00:12:56,643 everything, all the training, add a 437 00:12:56,643 --> 00:12:59,583 workbook to it, you know, traditional 438 00:12:59,583 --> 00:13:01,623 online course, and then it just 439 00:13:01,623 --> 00:13:03,753 becomes a marketing exercise, right? 440 00:13:03,753 --> 00:13:05,283 That's where you do turn into a 441 00:13:05,283 --> 00:13:06,273 marketer, right? 442 00:13:06,373 --> 00:13:08,343 And that's where I, I sort of got 443 00:13:08,343 --> 00:13:09,903 my marketing chops, was marketing 444 00:13:09,903 --> 00:13:10,653 my own stuff. 445 00:13:10,653 --> 00:13:14,733 And um, and then I realized like, You 446 00:13:14,733 --> 00:13:17,283 know, nobody's life changes from taking 447 00:13:17,283 --> 00:13:18,213 an online course. 448 00:13:19,053 --> 00:13:19,173 Mm-hmm. 449 00:13:19,413 --> 00:13:20,643 Because most of the time they don't 450 00:13:20,643 --> 00:13:22,203 finish it and it doesn't matter. 451 00:13:22,263 --> 00:13:24,393 Like, I tried every kind of thing I 452 00:13:24,393 --> 00:13:26,913 could think of to like, if somebody 453 00:13:26,913 --> 00:13:28,563 stopped moving forward to nudge 454 00:13:28,563 --> 00:13:31,533 them and, and I just couldn't get 455 00:13:31,538 --> 00:13:32,253 people to finish. 456 00:13:32,258 --> 00:13:34,533 And so, um, I thought, well, 457 00:13:34,983 --> 00:13:35,643 what if I just. 458 00:13:36,608 --> 00:13:37,533 Do it live. 459 00:13:37,743 --> 00:13:39,273 Like what if I just do the training 460 00:13:39,273 --> 00:13:41,493 live and answer the questions live and 461 00:13:42,063 --> 00:13:44,133 we'll do the work on the calls live 462 00:13:44,138 --> 00:13:48,063 and just stretch it out and how 463 00:13:48,063 --> 00:13:48,723 will that work? 464 00:13:48,723 --> 00:13:51,213 And that seems to be the, the magic 465 00:13:51,218 --> 00:13:52,143 formula right now. 466 00:13:52,473 --> 00:13:52,623 Mm-hmm. 467 00:13:53,733 --> 00:13:54,033 Yeah. 468 00:13:54,273 --> 00:13:56,403 Um, I, I just do it with, you know, a 469 00:13:56,403 --> 00:13:58,833 hundred, 150, 200 people at a time. 470 00:13:59,883 --> 00:14:00,873 That's a big cohort. 471 00:14:00,873 --> 00:14:01,173 Wow. 472 00:14:02,163 --> 00:14:03,153 It is. 473 00:14:03,213 --> 00:14:05,163 Um, and I, you know, I've got a co-coach 474 00:14:05,163 --> 00:14:07,053 that is on the call with me, so she's 475 00:14:07,053 --> 00:14:08,883 kind of running the back end in the chat 476 00:14:08,883 --> 00:14:11,163 and everything so I can just show up and 477 00:14:11,163 --> 00:14:14,523 do, um, and it works really, really well. 478 00:14:14,528 --> 00:14:16,683 Like people actually get stuffed done. 479 00:14:18,003 --> 00:14:18,733 It is super important 480 00:14:19,023 --> 00:14:20,343 to have that live component. 481 00:14:20,343 --> 00:14:21,513 It is just so 482 00:14:21,513 --> 00:14:21,963 important. 483 00:14:21,968 --> 00:14:22,533 It mm-hmm. 484 00:14:22,618 --> 00:14:23,313 It is. 485 00:14:23,313 --> 00:14:25,383 And, and I think it's just 486 00:14:25,383 --> 00:14:26,673 completely scalable. 487 00:14:26,673 --> 00:14:27,213 Like I was. 488 00:14:27,573 --> 00:14:29,343 Thinking about it the other day and 489 00:14:30,063 --> 00:14:31,413 um, I was like, well, how many 490 00:14:31,413 --> 00:14:33,723 people could we handle on a call 491 00:14:33,813 --> 00:14:36,063 like that might I, I'm like, we 492 00:14:36,068 --> 00:14:38,253 could do 500 and we could do 500 493 00:14:38,253 --> 00:14:40,323 with the team I have right now, so. 494 00:14:40,323 --> 00:14:40,324 Mm-hmm. 495 00:14:40,713 --> 00:14:41,323 Like, right. 496 00:14:41,433 --> 00:14:42,933 Let's see what that would look like. 497 00:14:42,933 --> 00:14:43,473 Mm-hmm. 498 00:14:44,343 --> 00:14:46,653 Well that is kind a daunting, I'll 499 00:14:46,658 --> 00:14:47,613 couple of things. 500 00:14:47,853 --> 00:14:50,883 One, you know, everyone kind of. 501 00:14:51,498 --> 00:14:52,458 Gets the 502 00:14:52,458 --> 00:14:54,348 need to the scale to go from 503 00:14:54,348 --> 00:14:55,578 the one-to-one model to the one 504 00:14:55,578 --> 00:14:56,958 to many model. 505 00:14:57,228 --> 00:14:57,348 Yeah. 506 00:14:57,348 --> 00:14:59,358 But they're not sure how it, it looks. 507 00:14:59,568 --> 00:15:00,888 But there are a couple of things 508 00:15:00,893 --> 00:15:03,498 that I think prevent them from 509 00:15:03,498 --> 00:15:04,188 making that leap. 510 00:15:04,188 --> 00:15:07,638 One is just, you know, I get paid, 511 00:15:08,018 --> 00:15:10,998 you know, More for the one-on-one 512 00:15:10,998 --> 00:15:13,248 stuff than I do for the one to many. 513 00:15:13,458 --> 00:15:16,968 Is it going to cannibalize my 514 00:15:16,968 --> 00:15:18,258 one-to-one work? 515 00:15:18,318 --> 00:15:20,598 How will those clients view me if 516 00:15:20,603 --> 00:15:23,088 I, so there's that, you know, the worry 517 00:15:23,088 --> 00:15:24,948 about cannibalizing kind of the premium 518 00:15:25,308 --> 00:15:26,269 work, let's call it. 519 00:15:27,378 --> 00:15:29,658 And then the other is, you know, how 520 00:15:29,658 --> 00:15:32,778 do I, if I have a relationship-based 521 00:15:32,778 --> 00:15:35,013 referral-based business, How do 522 00:15:35,013 --> 00:15:38,223 I grow an audience to be able to sell 523 00:15:38,253 --> 00:15:38,463 one 524 00:15:38,468 --> 00:15:39,063 to many? 525 00:15:39,483 --> 00:15:39,843 Yeah. 526 00:15:40,713 --> 00:15:42,843 Um, so the, the first question in 527 00:15:42,843 --> 00:15:46,653 my experience has been, um, that 528 00:15:46,653 --> 00:15:48,273 the one to many actually supports 529 00:15:48,273 --> 00:15:50,763 the one-on-one to one, one to one, 530 00:15:51,123 --> 00:15:52,843 and I end up with more one-to-one 531 00:15:52,873 --> 00:15:53,683 than I want. 532 00:15:55,143 --> 00:15:56,853 Mm-hmm Because of the w to many. 533 00:15:56,853 --> 00:15:59,163 Cuz what happens is they come into the 534 00:15:59,163 --> 00:16:01,023 w Toman environment and they go, 535 00:16:01,053 --> 00:16:02,493 mm, I need more. 536 00:16:03,243 --> 00:16:03,588 Right. 537 00:16:03,588 --> 00:16:05,208 I'm, I'm, I'm a bigger business. 538 00:16:05,238 --> 00:16:07,608 I, I I just need more. 539 00:16:07,968 --> 00:16:09,408 Can I talk to you about that? 540 00:16:09,408 --> 00:16:10,158 Do you do that? 541 00:16:10,163 --> 00:16:10,238 Mm-hmm. 542 00:16:10,323 --> 00:16:13,608 And so then we have the conversation and 543 00:16:13,608 --> 00:16:15,768 it goes, you know, from a thousand 544 00:16:15,768 --> 00:16:18,108 dollars sale to a $20,000 sale. 545 00:16:18,508 --> 00:16:18,858 Right. 546 00:16:19,668 --> 00:16:22,308 And, um, and it's like, okay, yeah. 547 00:16:22,368 --> 00:16:22,998 Can do that. 548 00:16:24,258 --> 00:16:25,668 Um, so rather 549 00:16:25,668 --> 00:16:26,898 than being a replacement, 550 00:16:26,898 --> 00:16:28,938 it's more like a, another ladder on 551 00:16:28,938 --> 00:16:30,498 the step of working More intense. 552 00:16:30,678 --> 00:16:30,948 Yeah. 553 00:16:31,008 --> 00:16:31,308 Yeah. 554 00:16:31,308 --> 00:16:33,693 I mean, it, it just, Again, like I bring 555 00:16:33,693 --> 00:16:36,483 everybody in that one door, right? 556 00:16:36,483 --> 00:16:37,923 And some of the folks that come 557 00:16:37,923 --> 00:16:39,483 through that one door go, no, I need 558 00:16:39,483 --> 00:16:40,473 a whole lot more. 559 00:16:40,683 --> 00:16:40,833 Mm-hmm. 560 00:16:41,193 --> 00:16:42,573 And then so we just have the 561 00:16:42,578 --> 00:16:44,313 conversation and then we, we move 562 00:16:44,313 --> 00:16:45,123 into the one-on-one. 563 00:16:46,143 --> 00:16:49,773 And, um, so I think it, it actually 564 00:16:49,773 --> 00:16:50,703 helps you to have one to many. 565 00:16:50,883 --> 00:16:51,303 Mm-hmm. 566 00:16:52,923 --> 00:16:55,323 The, the list piece. 567 00:16:55,683 --> 00:16:56,133 Right. 568 00:16:56,163 --> 00:16:56,913 You know, I mean, the. 569 00:16:58,113 --> 00:16:59,103 Everybody's like, email's 570 00:16:59,103 --> 00:17:01,443 dead, blah, blah, blah, blah, blah. 571 00:17:01,773 --> 00:17:03,573 I've been hearing that for 15 years. 572 00:17:04,533 --> 00:17:07,143 Um, it still works. 573 00:17:08,133 --> 00:17:10,263 Um, and the, the beauty of email is 574 00:17:10,263 --> 00:17:12,423 that it is an asset that you own, right? 575 00:17:12,423 --> 00:17:15,333 You, you have these addresses 576 00:17:15,333 --> 00:17:18,213 that you can use and yes, some of 577 00:17:18,213 --> 00:17:19,833 'em are bad and blah, blah, blah. 578 00:17:19,833 --> 00:17:21,903 But y you have people that you 579 00:17:21,903 --> 00:17:23,013 can communicate with whenever 580 00:17:23,013 --> 00:17:23,473 you want to. 581 00:17:23,733 --> 00:17:24,153 Mm-hmm. 582 00:17:24,973 --> 00:17:25,193 And. 583 00:17:26,173 --> 00:17:27,558 And so growing that list I 584 00:17:27,558 --> 00:17:29,958 think is really, really important. 585 00:17:30,648 --> 00:17:36,288 Um, I'm not a, a giant fan of 586 00:17:36,348 --> 00:17:38,418 building your business on somebody 587 00:17:38,423 --> 00:17:39,588 else's platform. 588 00:17:39,948 --> 00:17:40,038 Mm-hmm. 589 00:17:40,278 --> 00:17:42,258 So like Facebook groups and LinkedIn 590 00:17:42,263 --> 00:17:43,788 groups and blah, blah, blah, blah, 591 00:17:44,088 --> 00:17:45,108 whatever the newest thing is. 592 00:17:46,208 --> 00:17:48,498 Um, you know, doing TikTok videos 593 00:17:48,498 --> 00:17:50,688 and, you know, I mean, just TikTok 594 00:17:50,693 --> 00:17:52,983 recently, You know, states are 595 00:17:52,983 --> 00:17:54,393 going, Hey, we're banning TikTok. 596 00:17:54,398 --> 00:17:54,613 Yeah. 597 00:17:54,753 --> 00:17:55,043 Yeah. 598 00:17:55,043 --> 00:17:55,443 Mm-hmm. 599 00:17:55,793 --> 00:17:56,083 It's 600 00:17:56,083 --> 00:17:56,563 a pretty big state. 601 00:17:56,563 --> 00:17:56,843 Yeah. 602 00:17:56,843 --> 00:17:57,203 Mm-hmm. 603 00:17:57,313 --> 00:17:57,603 Yeah. 604 00:17:57,663 --> 00:17:58,683 I don't know anybody that's 605 00:17:58,683 --> 00:18:00,363 banning email. 606 00:18:00,363 --> 00:18:01,113 Mm-hmm. 607 00:18:01,413 --> 00:18:01,803 Mm-hmm. 608 00:18:02,193 --> 00:18:04,623 Um, so I think it's, it's super 609 00:18:04,623 --> 00:18:06,003 helpful to start building your list 610 00:18:06,003 --> 00:18:07,683 and, and the easiest way I've found 611 00:18:07,683 --> 00:18:11,403 to build a list is one to speak. 612 00:18:12,453 --> 00:18:12,933 Mm-hmm. 613 00:18:14,373 --> 00:18:17,823 Podcasts on stages at your 614 00:18:17,828 --> 00:18:19,983 local chamber of Commerce, wherever 615 00:18:19,988 --> 00:18:21,393 your people are. 616 00:18:22,533 --> 00:18:24,723 Go speak and even if you don't get 617 00:18:24,723 --> 00:18:28,023 paid to speak right away, get in front 618 00:18:28,023 --> 00:18:30,033 of people and offer them something. 619 00:18:30,483 --> 00:18:30,723 Mm-hmm. 620 00:18:32,283 --> 00:18:35,073 Have a free, something that su 621 00:18:35,763 --> 00:18:37,413 supplements the whatever you're 622 00:18:37,413 --> 00:18:38,253 talking about. 623 00:18:38,913 --> 00:18:40,923 And about 80% of your audience 624 00:18:40,923 --> 00:18:41,503 will opt in. 625 00:18:41,923 --> 00:18:42,343 Mm-hmm. 626 00:18:42,873 --> 00:18:44,493 And so, you know, if you think about 627 00:18:44,493 --> 00:18:46,233 that, okay, if I'm talking to 200 628 00:18:46,233 --> 00:18:49,563 people, I got at least 150 new names. 629 00:18:50,358 --> 00:18:51,588 To add to my email list. 630 00:18:51,588 --> 00:18:52,848 And they're op, like they're on 631 00:18:52,848 --> 00:18:54,468 their phone texting. 632 00:18:55,518 --> 00:18:55,608 Mm-hmm. 633 00:18:56,088 --> 00:18:56,958 The code. 634 00:18:57,528 --> 00:18:57,768 Right. 635 00:18:57,828 --> 00:18:59,628 And they're getting the stuff. 636 00:18:59,628 --> 00:18:59,988 Mm-hmm. 637 00:19:01,188 --> 00:19:03,468 And that, that's just a, a, a one 638 00:19:03,468 --> 00:19:05,358 to many way to build a list. 639 00:19:05,538 --> 00:19:05,658 Mm-hmm. 640 00:19:06,768 --> 00:19:08,178 Now it's interesting what you mentioned 641 00:19:08,178 --> 00:19:11,808 about TikTok and um, cuz I hadn't even 642 00:19:11,808 --> 00:19:13,458 thought about, you know, cause we, you 643 00:19:13,458 --> 00:19:15,648 know, pre the issues that we're having 644 00:19:15,653 --> 00:19:18,378 in 2023, you know, we've been told 645 00:19:18,383 --> 00:19:19,898 to make sure you own, you know, kind 646 00:19:20,178 --> 00:19:21,318 of your audience. 647 00:19:21,318 --> 00:19:22,668 And so you connecting, you're 648 00:19:22,668 --> 00:19:24,018 collecting those emails even if 649 00:19:24,023 --> 00:19:24,978 you don't have a list that you 650 00:19:24,978 --> 00:19:26,778 have that a way to reach out to them. 651 00:19:27,198 --> 00:19:28,928 But you know, the world is getting 652 00:19:28,928 --> 00:19:31,058 more volatile, you know, with Yeah. 653 00:19:31,358 --> 00:19:33,248 Issues like TikTok with, you know, 654 00:19:33,338 --> 00:19:34,838 Twitter, I mean, people who had 655 00:19:34,928 --> 00:19:36,038 massive Twitter. 656 00:19:36,488 --> 00:19:36,879 Um, yeah. 657 00:19:37,448 --> 00:19:38,648 And maybe that's, you know, the 658 00:19:38,648 --> 00:19:40,268 less viable things that are going on 659 00:19:40,268 --> 00:19:42,338 with, you know, uh, with Facebook. 660 00:19:42,668 --> 00:19:45,218 And so you really are more 661 00:19:45,268 --> 00:19:48,008 vulnerable than we ever have been 662 00:19:48,008 --> 00:19:49,898 when we're trying to build Yeah. 663 00:19:49,958 --> 00:19:51,728 You know, part, uh, any asset 664 00:19:51,728 --> 00:19:53,408 on somebody else's platform. 665 00:19:53,498 --> 00:19:54,668 Yeah, absolutely. 666 00:19:54,908 --> 00:19:55,418 Yeah. 667 00:19:55,893 --> 00:19:56,583 That that is, 668 00:19:56,583 --> 00:19:57,843 uh, yeah, that is crazy. 669 00:19:58,203 --> 00:19:59,523 There's a reason they call it rented 670 00:19:59,523 --> 00:20:00,543 media, right? 671 00:20:00,548 --> 00:20:00,663 Mm-hmm. 672 00:20:00,743 --> 00:20:04,503 And, and if you're building on 673 00:20:04,563 --> 00:20:06,003 rented land right. 674 00:20:06,003 --> 00:20:07,323 Somebody can come along and take 675 00:20:07,328 --> 00:20:08,643 your house whenever they feel like it. 676 00:20:09,003 --> 00:20:09,423 Right? 677 00:20:09,573 --> 00:20:09,843 Right. 678 00:20:09,843 --> 00:20:11,013 They can change the algorithm. 679 00:20:11,013 --> 00:20:12,333 I know like with Facebook 680 00:20:12,333 --> 00:20:14,063 advertising, when Apple came in with 681 00:20:14,063 --> 00:20:16,263 all the privacy restrictions mm-hmm. 682 00:20:16,923 --> 00:20:18,813 It devastated. 683 00:20:19,653 --> 00:20:21,213 Absolutely devastated 684 00:20:21,213 --> 00:20:21,723 some folk. 685 00:20:22,173 --> 00:20:25,233 Because their entire business was built 686 00:20:25,323 --> 00:20:29,523 around Facebook advertising and 687 00:20:29,523 --> 00:20:31,803 this data that they could no longer get. 688 00:20:32,233 --> 00:20:32,653 Mm-hmm. 689 00:20:33,713 --> 00:20:35,763 And it, they lost access to the data. 690 00:20:36,633 --> 00:20:37,113 Yeah. 691 00:20:37,173 --> 00:20:37,383 Yeah. 692 00:20:37,383 --> 00:20:38,613 So it used to be when you went 693 00:20:38,618 --> 00:20:40,533 into, to set up Facebook ads, I 694 00:20:40,538 --> 00:20:43,053 mean, you could set up, you could 695 00:20:43,053 --> 00:20:45,093 build audiences by all sorts of stuff 696 00:20:45,093 --> 00:20:46,413 you should not know about people. 697 00:20:46,413 --> 00:20:46,893 Mm-hmm. 698 00:20:46,953 --> 00:20:47,493 Uh, Uhhuh. 699 00:20:47,573 --> 00:20:47,853 Mm-hmm. 700 00:20:48,473 --> 00:20:48,693 And. 701 00:20:50,058 --> 00:20:52,278 And when you would, when somebody would 702 00:20:52,278 --> 00:20:57,048 opt in, um, through a, an Apple device 703 00:20:57,048 --> 00:20:59,268 and, and certainly Windows devices 704 00:20:59,268 --> 00:21:03,078 is as well, um, Facebook would 705 00:21:03,318 --> 00:21:05,028 gather whatever information they 706 00:21:05,033 --> 00:21:07,938 could from that device and learn 707 00:21:07,938 --> 00:21:08,878 all sorts of stuff about you. 708 00:21:09,058 --> 00:21:09,478 Mm-hmm. 709 00:21:10,068 --> 00:21:10,428 Right? 710 00:21:10,428 --> 00:21:12,348 That, that they could then resell 711 00:21:12,348 --> 00:21:13,338 to advertisers. 712 00:21:14,028 --> 00:21:16,098 Oh, and Apple put the kibosh on that. 713 00:21:16,548 --> 00:21:18,468 And so, you know, now suddenly 714 00:21:18,468 --> 00:21:20,088 Facebook is going well. 715 00:21:20,148 --> 00:21:24,588 Um, we don't know as much as we 716 00:21:24,798 --> 00:21:26,058 thought we did, and the stuff that 717 00:21:26,058 --> 00:21:27,108 we do know we're not allowed to 718 00:21:27,113 --> 00:21:28,038 tell you anymore. 719 00:21:28,038 --> 00:21:28,578 And so mm-hmm. 720 00:21:29,808 --> 00:21:31,038 It really wrecked a lot of people's 721 00:21:31,038 --> 00:21:31,758 businesses. 722 00:21:32,148 --> 00:21:32,238 Mm-hmm. 723 00:21:32,568 --> 00:21:35,488 Um, and so I, I am a big fan of having 724 00:21:35,838 --> 00:21:38,868 multiple streams of lead generation. 725 00:21:39,138 --> 00:21:39,648 Mm-hmm. 726 00:21:40,148 --> 00:21:42,048 Um, and, and, you know, build some 727 00:21:42,048 --> 00:21:42,828 on the socials. 728 00:21:44,208 --> 00:21:45,048 Um, just don't. 729 00:21:46,083 --> 00:21:48,078 Make it everything, right. 730 00:21:48,078 --> 00:21:49,848 Builds up, you know, builds 731 00:21:49,848 --> 00:21:50,958 stuff on stages. 732 00:21:52,038 --> 00:21:53,808 But has the pandemic taught us? 733 00:21:54,883 --> 00:21:55,763 Stages change. 734 00:21:56,083 --> 00:21:56,963 Stages change. 735 00:21:57,213 --> 00:21:57,963 Yes, absolutely. 736 00:21:58,203 --> 00:21:59,913 Again, like I know lots of people who 737 00:21:59,913 --> 00:22:02,073 were stage speakers whose businesses 738 00:22:02,073 --> 00:22:03,393 disappeared overnight. 739 00:22:03,573 --> 00:22:03,663 Mm-hmm. 740 00:22:03,903 --> 00:22:05,883 I have a, a colleague who had 741 00:22:05,888 --> 00:22:08,253 a $700,000 business just disappeared 742 00:22:08,253 --> 00:22:08,793 overnight. 743 00:22:09,123 --> 00:22:09,243 Mm-hmm. 744 00:22:09,573 --> 00:22:10,653 That was the entirety of his 745 00:22:10,658 --> 00:22:11,793 business was live. 746 00:22:11,798 --> 00:22:12,423 Doing live. 747 00:22:13,293 --> 00:22:13,563 Yeah. 748 00:22:13,563 --> 00:22:13,804 It just 749 00:22:14,043 --> 00:22:15,153 went away. 750 00:22:15,363 --> 00:22:15,483 Mm-hmm. 751 00:22:15,783 --> 00:22:17,703 Um, pivoted pretty quickly, right? 752 00:22:17,708 --> 00:22:17,763 Mm-hmm. 753 00:22:18,063 --> 00:22:18,483 Mm-hmm. 754 00:22:18,563 --> 00:22:22,098 But, um, So just lessons learned 755 00:22:22,098 --> 00:22:24,918 and, and having watched a lot of 756 00:22:25,668 --> 00:22:27,828 people get in big trouble, you know, 757 00:22:27,828 --> 00:22:30,138 it's you diversify your assets. 758 00:22:30,138 --> 00:22:30,768 Mm-hmm. 759 00:22:31,333 --> 00:22:33,168 List, building your email list is an 760 00:22:33,173 --> 00:22:34,608 asset diversify. 761 00:22:34,728 --> 00:22:35,388 Absolutely. 762 00:22:36,438 --> 00:22:38,238 Well, speaking of assets, I mean, 763 00:22:38,238 --> 00:22:41,508 with your simple success plan, is it 764 00:22:41,868 --> 00:22:43,668 registered in the copyright office? 765 00:22:43,788 --> 00:22:44,898 Does it have a trademark? 766 00:22:44,903 --> 00:22:46,068 How does, how, how does it, 767 00:22:46,068 --> 00:22:47,958 you, you deal with the IP part 768 00:22:47,958 --> 00:22:48,198 of that? 769 00:22:49,098 --> 00:22:49,808 Um, yes. 770 00:22:50,268 --> 00:22:53,988 So I, um, the Simple Success Plan 771 00:22:53,988 --> 00:22:55,278 is a registered trademark. 772 00:22:55,458 --> 00:22:55,758 Mm-hmm. 773 00:22:56,493 --> 00:22:58,233 Um, I have the paper around 774 00:22:58,233 --> 00:22:58,863 here somewhere. 775 00:22:59,433 --> 00:22:59,943 I can look it up. 776 00:23:00,003 --> 00:23:01,533 Um, yes, I used an attorney, 777 00:23:03,483 --> 00:23:04,173 I'm clapping. 778 00:23:04,653 --> 00:23:04,893 Yeah. 779 00:23:04,893 --> 00:23:06,423 Cuz I didn't wanna deal with that crap. 780 00:23:07,263 --> 00:23:08,193 Like, I just don't wanna deal 781 00:23:08,193 --> 00:23:08,793 with that crap. 782 00:23:08,793 --> 00:23:09,633 You definitely, yeah. 783 00:23:09,633 --> 00:23:12,513 And, and, and I've been on the, the 784 00:23:12,573 --> 00:23:15,013 other side of things like the, originally 785 00:23:15,913 --> 00:23:18,663 the simple success plan was called, 786 00:23:19,053 --> 00:23:21,363 um, the one page strategic plan. 787 00:23:22,068 --> 00:23:22,698 Mm. 788 00:23:22,978 --> 00:23:25,398 How turns trouble there? 789 00:23:25,398 --> 00:23:27,558 Somebody owns, somebody has 790 00:23:27,558 --> 00:23:29,658 a trademark on the one page. 791 00:23:29,868 --> 00:23:30,018 Mm-hmm. 792 00:23:31,308 --> 00:23:33,198 For like a ridiculous 793 00:23:33,203 --> 00:23:34,578 number of codes. 794 00:23:34,758 --> 00:23:35,028 Yes. 795 00:23:35,178 --> 00:23:35,268 Mm-hmm. 796 00:23:35,508 --> 00:23:35,688 Right? 797 00:23:35,688 --> 00:23:37,518 And so he sent me a very nice 798 00:23:37,608 --> 00:23:40,819 email and said, Hey, I own that. 799 00:23:41,288 --> 00:23:42,288 Was it nice? 800 00:23:42,948 --> 00:23:43,668 It was okay. 801 00:23:44,058 --> 00:23:44,568 It was nice. 802 00:23:44,568 --> 00:23:46,038 And we had a conversation and, 803 00:23:46,818 --> 00:23:48,738 and, um, and I've, I've been on that. 804 00:23:48,738 --> 00:23:51,858 Like I, I had a business, um, A 805 00:23:51,858 --> 00:23:54,408 little side business and I got an email 806 00:23:54,408 --> 00:23:57,378 from, or I got a letter from Media 807 00:23:57,383 --> 00:24:01,008 General, uh, the attorneys for Media 808 00:24:01,008 --> 00:24:02,778 General, letting me know in no uncertain 809 00:24:02,778 --> 00:24:05,628 terms that they own the trademark for 810 00:24:05,628 --> 00:24:07,458 the term Virginia business when it 811 00:24:07,458 --> 00:24:09,798 comes to any sort of publication. 812 00:24:10,983 --> 00:24:11,808 That is shocking 813 00:24:11,808 --> 00:24:13,638 to me what people were able to get 814 00:24:13,638 --> 00:24:14,838 trademarks for. 815 00:24:14,988 --> 00:24:15,078 Yes. 816 00:24:15,078 --> 00:24:16,698 I mean, like you could never today, 817 00:24:16,698 --> 00:24:18,738 but there was a time and you get Yeah. 818 00:24:19,038 --> 00:24:20,478 And I'm like, well, I'm not gonna 819 00:24:20,478 --> 00:24:21,288 win this battle. 820 00:24:21,293 --> 00:24:22,658 So change the name, right? 821 00:24:22,998 --> 00:24:23,418 Mm-hmm. 822 00:24:24,088 --> 00:24:24,378 Yeah. 823 00:24:24,378 --> 00:24:25,278 Change business. 824 00:24:25,283 --> 00:24:25,638 Wow. 825 00:24:25,758 --> 00:24:27,828 I was curious about the Weather Channel 826 00:24:27,828 --> 00:24:29,268 when I said, I'm like, when I noticed 827 00:24:29,268 --> 00:24:32,298 I, how do you get a trademark on 828 00:24:32,508 --> 00:24:33,198 the other channel? 829 00:24:33,768 --> 00:24:34,038 You know? 830 00:24:34,218 --> 00:24:37,878 Well, Intel owns pretty much it. 831 00:24:37,878 --> 00:24:39,288 It any word. 832 00:24:39,813 --> 00:24:41,313 Followed by inside. 833 00:24:42,423 --> 00:24:44,823 Um, have a, have a friend who, 834 00:24:44,853 --> 00:24:46,353 uh, started a business called, 835 00:24:46,413 --> 00:24:48,903 um, brand Inside. 836 00:24:49,053 --> 00:24:51,933 And they were, they do, uh, branding, 837 00:24:51,933 --> 00:24:54,093 but they do like internal branding 838 00:24:54,098 --> 00:24:55,233 and employee development 839 00:24:55,233 --> 00:24:55,333 and stuff. 840 00:24:55,333 --> 00:24:55,573 Mm-hmm. 841 00:24:56,073 --> 00:24:59,553 And Intel sent them a very strongly 842 00:24:59,553 --> 00:25:01,743 worded letter letting them 843 00:25:01,743 --> 00:25:03,783 know that they were in violation 844 00:25:05,043 --> 00:25:05,703 of their trade. 845 00:25:05,763 --> 00:25:06,813 And I'm like, wait a minute, wait 846 00:25:06,813 --> 00:25:07,263 a minute, wait. 847 00:25:07,503 --> 00:25:08,073 They make. 848 00:25:08,853 --> 00:25:11,343 Chips, and this is a service 849 00:25:12,153 --> 00:25:14,193 marketing company, what the hell? 850 00:25:14,193 --> 00:25:15,393 And Intel was like, no, we own 851 00:25:15,393 --> 00:25:15,933 all that shit. 852 00:25:16,683 --> 00:25:17,313 Wow. 853 00:25:17,693 --> 00:25:18,233 So, yeah. 854 00:25:19,263 --> 00:25:19,683 Crazy. 855 00:25:19,683 --> 00:25:20,043 Right? 856 00:25:20,733 --> 00:25:21,303 That is crazy. 857 00:25:21,873 --> 00:25:24,093 Well, I mean, you know, I guess it 858 00:25:24,098 --> 00:25:26,373 falls into the super trademark category 859 00:25:26,373 --> 00:25:27,543 of things, like anything that's 860 00:25:27,543 --> 00:25:30,093 even associated with these like massive, 861 00:25:30,093 --> 00:25:31,293 uh, trademarks. 862 00:25:31,293 --> 00:25:31,713 Yeah, kind of. 863 00:25:31,713 --> 00:25:33,183 They just gobble everything up, which 864 00:25:33,183 --> 00:25:36,123 is pretty obnoxious, but you know. 865 00:25:37,338 --> 00:25:37,998 This is what it is. 866 00:25:38,628 --> 00:25:39,118 Exactly. 867 00:25:39,458 --> 00:25:40,188 So, but 868 00:25:40,188 --> 00:25:43,218 I want to, you know, kind of go back 869 00:25:43,218 --> 00:25:44,448 to the point like, you know, if you'd 870 00:25:44,448 --> 00:25:45,978 not been able to get Simple success 871 00:25:45,983 --> 00:25:46,848 plan, you couldn't get the first 872 00:25:46,848 --> 00:25:47,478 one you wanted. 873 00:25:47,748 --> 00:25:48,738 I mean, there's another one. 874 00:25:48,738 --> 00:25:50,358 At the end of the day, the value and 875 00:25:50,363 --> 00:25:52,338 the trademark is the transformation 876 00:25:52,338 --> 00:25:53,118 that you provide. 877 00:25:53,388 --> 00:25:55,338 And you can exactly whatever name you 878 00:25:55,338 --> 00:25:56,718 want on there, you know, who cares 879 00:25:56,718 --> 00:25:57,438 what it's called. 880 00:25:57,438 --> 00:25:57,978 Yeah, it is. 881 00:25:57,978 --> 00:25:58,758 Yes, exactly. 882 00:25:58,758 --> 00:25:59,478 Exactly. 883 00:25:59,538 --> 00:26:00,858 But once you do have, you're 884 00:26:00,858 --> 00:26:01,998 known for that transformation, 885 00:26:01,998 --> 00:26:03,108 you do wanna make sure that. 886 00:26:03,373 --> 00:26:05,203 Everyone knows that's yours, and 887 00:26:05,203 --> 00:26:06,253 therefore that's why you want 888 00:26:06,253 --> 00:26:06,913 that trademark. 889 00:26:06,913 --> 00:26:09,163 So they know it's your, your idea, 890 00:26:09,493 --> 00:26:11,563 but we should not like let the 891 00:26:12,313 --> 00:26:13,453 tail wag the dog. 892 00:26:13,453 --> 00:26:14,573 Is that what it's Yeah. 893 00:26:15,733 --> 00:26:16,813 That we, uh, gotta 894 00:26:16,813 --> 00:26:18,043 have, well, it gets into that, you 895 00:26:18,043 --> 00:26:21,373 know, getting bogged down in minutia 896 00:26:21,373 --> 00:26:23,263 that isn't growing your business. 897 00:26:23,268 --> 00:26:23,533 Mm-hmm. 898 00:26:23,613 --> 00:26:23,853 Right? 899 00:26:23,953 --> 00:26:24,373 Mm-hmm. 900 00:26:24,553 --> 00:26:24,883 Right. 901 00:26:24,883 --> 00:26:26,893 Like I see folks are like just obsessed 902 00:26:26,893 --> 00:26:27,943 about their website. 903 00:26:28,213 --> 00:26:28,423 Mm-hmm. 904 00:26:28,993 --> 00:26:30,043 You know, and they're spending 905 00:26:30,073 --> 00:26:31,723 hours and hours and hours and I'm 906 00:26:31,723 --> 00:26:34,668 like, You don't have any traffic, 907 00:26:35,418 --> 00:26:37,518 like nobody's gonna see it. 908 00:26:38,973 --> 00:26:40,653 Like just exactly right. 909 00:26:40,653 --> 00:26:42,093 Put up a nice looking page. 910 00:26:42,093 --> 00:26:43,353 Got some info on it. 911 00:26:43,353 --> 00:26:44,523 You can add more later. 912 00:26:44,883 --> 00:26:45,273 Yeah. 913 00:26:45,393 --> 00:26:45,633 Yeah. 914 00:26:45,633 --> 00:26:46,203 It's a website. 915 00:26:46,623 --> 00:26:46,983 Yeah. 916 00:26:47,133 --> 00:26:49,203 I'm sure we've all been guilty 917 00:26:49,203 --> 00:26:50,103 of that for sure. 918 00:26:50,103 --> 00:26:50,433 Oh yeah. 919 00:26:51,413 --> 00:26:53,523 I've, I've, like, these are all 920 00:26:53,528 --> 00:26:55,383 lessons, like when I say, God, it 921 00:26:55,383 --> 00:26:56,763 drives me crazy when people do this. 922 00:26:57,213 --> 00:26:58,144 It's because I've done it. 923 00:26:58,293 --> 00:26:58,773 Mm-hmm. 924 00:26:58,779 --> 00:26:58,983 Right? 925 00:26:59,203 --> 00:27:00,783 And, and I've learned not to do 926 00:27:00,783 --> 00:27:02,613 it because I've watched it fail. 927 00:27:03,423 --> 00:27:03,813 Yeah. 928 00:27:03,873 --> 00:27:04,233 Yeah. 929 00:27:05,163 --> 00:27:06,963 Well, we are about halfway through, 930 00:27:06,963 --> 00:27:10,773 gosh, we are halfway through 2023, so I 931 00:27:10,778 --> 00:27:12,333 don't know how that happened exactly. 932 00:27:13,673 --> 00:27:15,303 Insane, insane. 933 00:27:15,633 --> 00:27:17,643 Uh, but what, what new 934 00:27:17,643 --> 00:27:18,933 happened in 2023? 935 00:27:18,933 --> 00:27:20,253 I used to ask, you know, what do we 936 00:27:20,253 --> 00:27:21,053 see ahead for 2023? 937 00:27:21,333 --> 00:27:22,923 But now I'm gonna have to say, ask, 938 00:27:22,923 --> 00:27:24,333 you know, what, what kind of changes 939 00:27:24,333 --> 00:27:26,313 happened in 2023 as we were coming out 940 00:27:26,313 --> 00:27:27,333 of the pandemic? 941 00:27:27,333 --> 00:27:29,713 And, you know, People quiet, 942 00:27:29,718 --> 00:27:33,043 quitting, and, you know, all kind 943 00:27:33,043 --> 00:27:34,063 of gig economy. 944 00:27:34,063 --> 00:27:35,833 Like what, what's going on? 945 00:27:36,493 --> 00:27:38,233 I think it's the rise of ai. 946 00:27:38,238 --> 00:27:38,443 Mm-hmm. 947 00:27:38,528 --> 00:27:40,083 Like, that's what I'm seeing mm-hmm. 948 00:27:40,603 --> 00:27:41,383 Uh, in the world. 949 00:27:41,383 --> 00:27:45,493 I, I, I hear so many folks going, oh, I 950 00:27:45,498 --> 00:27:46,483 need to learn ai. 951 00:27:46,483 --> 00:27:47,603 And I'm like, do you even know what it 952 00:27:47,603 --> 00:27:48,943 is or what it does? 953 00:27:49,453 --> 00:27:50,683 Like you just, you've heard 954 00:27:50,683 --> 00:27:51,703 you need to learn it and. 955 00:27:52,578 --> 00:27:54,063 And I keep, you know, people that 956 00:27:54,063 --> 00:27:55,653 are like, oh, it can write all your 957 00:27:55,833 --> 00:27:57,453 copy, it can do all your copywriting, it 958 00:27:57,453 --> 00:27:58,863 can do all of this, it can do this, 959 00:27:58,863 --> 00:27:59,523 it could do this. 960 00:27:59,613 --> 00:28:01,233 It, it's like, it's gonna work all 961 00:28:01,238 --> 00:28:02,253 this magic for you. 962 00:28:02,253 --> 00:28:05,523 And I'm like, well, yeah, it does a lot 963 00:28:05,528 --> 00:28:08,283 of stuff, but you still gotta have 964 00:28:08,283 --> 00:28:09,393 the right prompts. 965 00:28:09,393 --> 00:28:10,683 And like, there's work that goes 966 00:28:10,688 --> 00:28:13,593 into it and, and I think there's still 967 00:28:13,593 --> 00:28:16,803 just no substitute for humans getting 968 00:28:16,803 --> 00:28:19,833 together even on Zoom talking. 969 00:28:20,583 --> 00:28:20,943 Yeah. 970 00:28:21,393 --> 00:28:21,693 Yeah. 971 00:28:21,723 --> 00:28:23,403 AI does not have a personality. 972 00:28:23,733 --> 00:28:27,423 AI has no eq, AI can't read the room. 973 00:28:28,263 --> 00:28:28,473 Yeah. 974 00:28:28,473 --> 00:28:30,603 And it's like, oh, we can, we can do 975 00:28:30,603 --> 00:28:32,523 a, you know, I can do a promotional 976 00:28:32,528 --> 00:28:34,503 video using ai. 977 00:28:34,503 --> 00:28:35,313 I don't know how to do it. 978 00:28:35,313 --> 00:28:36,243 But somebody could do that. 979 00:28:36,243 --> 00:28:37,353 I could say, I need a video 980 00:28:37,353 --> 00:28:37,733 though of me. 981 00:28:38,343 --> 00:28:38,433 Mm-hmm. 982 00:28:38,673 --> 00:28:39,573 Fake me, right. 983 00:28:39,573 --> 00:28:40,573 Talking about this. 984 00:28:40,673 --> 00:28:41,093 Mm-hmm. 985 00:28:41,883 --> 00:28:42,933 You know, and, and I could get 986 00:28:42,933 --> 00:28:44,493 AI to write the script and da da, 987 00:28:44,493 --> 00:28:46,713 da, da, but it's gonna suck, right? 988 00:28:46,953 --> 00:28:47,373 Mm-hmm. 989 00:28:47,913 --> 00:28:49,293 You know, or I could just sit down and 990 00:28:49,293 --> 00:28:51,333 record a video and talk about what I 991 00:28:51,333 --> 00:28:52,383 need to talk about. 992 00:28:52,413 --> 00:28:52,833 Mm-hmm. 993 00:28:53,093 --> 00:28:56,733 And let people see the real human, 994 00:28:57,363 --> 00:28:59,553 you know, who makes mistakes and, you 995 00:28:59,553 --> 00:29:01,983 know, that has, doesn't do hair and 996 00:29:01,983 --> 00:29:03,813 makeup, and is just like, you know, 997 00:29:03,818 --> 00:29:04,273 a normal person. 998 00:29:05,103 --> 00:29:05,433 Right. 999 00:29:05,643 --> 00:29:05,973 Yeah. 1000 00:29:06,153 --> 00:29:07,383 At the end of the day, like if what 1001 00:29:07,383 --> 00:29:10,203 you do is something that someone 1002 00:29:10,203 --> 00:29:12,693 could, you know, uh, six months ago 1003 00:29:12,693 --> 00:29:14,043 could have gone on Google and figured 1004 00:29:14,043 --> 00:29:16,743 out without you, then you're in 1005 00:29:16,748 --> 00:29:18,333 the same position like you need you. 1006 00:29:18,338 --> 00:29:18,633 Right. 1007 00:29:18,633 --> 00:29:19,463 That's not where you should be. 1008 00:29:19,463 --> 00:29:19,703 Right. 1009 00:29:19,863 --> 00:29:21,343 If you're an expert, yeah. 1010 00:29:21,603 --> 00:29:22,423 It shouldn't be just. 1011 00:29:23,173 --> 00:29:24,763 Out there for somebody else to 1012 00:29:24,763 --> 00:29:27,163 like kind of sift through, uh, a 1013 00:29:27,163 --> 00:29:29,383 database and come up with whatever it is 1014 00:29:29,383 --> 00:29:32,683 that you do that's special for Right. 1015 00:29:32,683 --> 00:29:33,943 Getting delivered to your clients. 1016 00:29:34,003 --> 00:29:36,493 That's still, that's still is necessary 1017 00:29:36,703 --> 00:29:38,863 to differentiate, differentiate you 1018 00:29:38,868 --> 00:29:39,793 from everybody else. 1019 00:29:40,723 --> 00:29:42,293 It's, and it, it's crazy. 1020 00:29:42,703 --> 00:29:44,983 I mean, they, the things that I see 1021 00:29:44,983 --> 00:29:49,813 people building as businesses and 1022 00:29:49,813 --> 00:29:52,863 I'm just like, I'm pretty sure 1023 00:29:52,863 --> 00:29:54,483 a machine does that already. 1024 00:29:54,603 --> 00:29:54,933 Mm-hmm. 1025 00:29:55,323 --> 00:29:57,663 Like how are you doing it differently 1026 00:29:57,723 --> 00:29:58,923 than the machine? 1027 00:29:59,193 --> 00:30:01,383 Like, you know, I love my accountant. 1028 00:30:01,473 --> 00:30:02,433 I adore my accountant. 1029 00:30:02,463 --> 00:30:05,343 Fabulous person, right? 1030 00:30:05,913 --> 00:30:08,523 But my accountant doesn't give me 1031 00:30:08,523 --> 00:30:10,353 tax strategies. 1032 00:30:11,703 --> 00:30:13,833 She just takes all the junk eye giver 1033 00:30:13,833 --> 00:30:15,423 and puts all the numbers in the right 1034 00:30:15,423 --> 00:30:17,223 boxes and makes things balanced. 1035 00:30:17,223 --> 00:30:18,273 Cuz I don't really care 1036 00:30:18,273 --> 00:30:18,933 about doing that. 1037 00:30:19,203 --> 00:30:19,503 Right. 1038 00:30:20,133 --> 00:30:20,553 Right. 1039 00:30:21,303 --> 00:30:23,253 Like I'm pretty sure a machine can 1040 00:30:23,258 --> 00:30:26,343 do that because there's software out 1041 00:30:26,343 --> 00:30:26,973 there that doesn't. 1042 00:30:26,973 --> 00:30:27,123 Well, 1043 00:30:27,843 --> 00:30:28,743 they haven't. 1044 00:30:28,743 --> 00:30:29,013 Yes. 1045 00:30:29,223 --> 00:30:29,283 She 1046 00:30:29,433 --> 00:30:30,613 just takes my junk and puts it 1047 00:30:30,903 --> 00:30:32,943 into this software that she uses. 1048 00:30:32,943 --> 00:30:33,303 Right? 1049 00:30:33,308 --> 00:30:33,613 Mm-hmm. 1050 00:30:33,813 --> 00:30:34,113 Right. 1051 00:30:34,563 --> 00:30:37,413 You know, so I'm like, Hey, how long 1052 00:30:37,413 --> 00:30:38,673 is that gonna be? 1053 00:30:39,358 --> 00:30:40,083 Like a 1054 00:30:40,083 --> 00:30:40,683 job. 1055 00:30:40,833 --> 00:30:41,163 Yeah. 1056 00:30:41,253 --> 00:30:41,433 Yeah. 1057 00:30:41,438 --> 00:30:43,623 If you're not providing some type 1058 00:30:43,623 --> 00:30:46,083 of strategic advice behind that, you're 1059 00:30:46,083 --> 00:30:47,553 not able to like say, okay, Laura, 1060 00:30:47,553 --> 00:30:49,203 what do you want, you know, retirement 1061 00:30:49,203 --> 00:30:49,683 to look like. 1062 00:30:49,683 --> 00:30:51,273 Let's figure out, you know, and, 1063 00:30:51,513 --> 00:30:54,123 and, or, you know, lifestyle issues and 1064 00:30:54,128 --> 00:30:56,283 how do you finance them and how, you 1065 00:30:56,288 --> 00:30:57,513 know, it has to be something other than 1066 00:30:57,513 --> 00:30:59,253 just the numbers. 1067 00:30:59,258 --> 00:30:59,513 Yeah. 1068 00:30:59,823 --> 00:31:01,773 Or, you know, if you are a writer, it has 1069 00:31:01,773 --> 00:31:03,663 to be something more than just, you know, 1070 00:31:04,483 --> 00:31:06,163 Putting together some webpages. 1071 00:31:06,163 --> 00:31:07,543 It has to be something 1072 00:31:07,783 --> 00:31:08,443 unique. 1073 00:31:08,503 --> 00:31:08,893 Yeah. 1074 00:31:09,463 --> 00:31:09,733 Yeah. 1075 00:31:09,733 --> 00:31:12,403 I mean, it, AI can write your book 1076 00:31:12,403 --> 00:31:13,243 report for you. 1077 00:31:13,248 --> 00:31:13,293 Yeah. 1078 00:31:13,293 --> 00:31:14,213 Because mm-hmm. 1079 00:31:15,013 --> 00:31:17,383 It book report isn't necessarily your 1080 00:31:17,383 --> 00:31:18,673 opinion, right? 1081 00:31:18,678 --> 00:31:18,933 Mm-hmm. 1082 00:31:19,103 --> 00:31:19,453 Right. 1083 00:31:19,663 --> 00:31:21,173 Um, and AI's gonna be better 1084 00:31:21,173 --> 00:31:22,753 at the research, so if you're just 1085 00:31:22,753 --> 00:31:24,883 putting out facts and regurgitating 1086 00:31:24,883 --> 00:31:26,533 stuff, other people have said mm-hmm. 1087 00:31:26,778 --> 00:31:26,933 Yeah. 1088 00:31:27,313 --> 00:31:28,873 AI's gonna eat your lunch, but, yep. 1089 00:31:29,263 --> 00:31:29,623 Yep. 1090 00:31:30,408 --> 00:31:31,668 If you actually have an opinion 1091 00:31:31,668 --> 00:31:35,208 and, and a strategy and a, a viewpoint, 1092 00:31:35,208 --> 00:31:36,858 a framework, yes. 1093 00:31:37,278 --> 00:31:38,058 All those things. 1094 00:31:38,658 --> 00:31:39,228 Love that. 1095 00:31:39,588 --> 00:31:39,948 All right. 1096 00:31:39,948 --> 00:31:41,748 So as you know, this is the Hourly 1097 00:31:41,748 --> 00:31:45,168 to Exit podcast where I encourage 1098 00:31:45,173 --> 00:31:46,878 female founders of expertise-based 1099 00:31:46,878 --> 00:31:48,648 businesses to build a business that 1100 00:31:48,648 --> 00:31:50,208 they can hopefully sell someday. 1101 00:31:50,868 --> 00:31:54,468 So, As the female founder of an 1102 00:31:54,468 --> 00:31:56,118 expertise based business, do you 1103 00:31:56,118 --> 00:31:57,528 have plans to sell your business? 1104 00:31:57,528 --> 00:31:59,718 What's the next chapter for 1105 00:31:59,778 --> 00:32:00,468 your business? 1106 00:32:01,008 --> 00:32:02,958 Yeah, so I actually have somebody who 1107 00:32:02,958 --> 00:32:05,328 wants to buy it, and I just keep mm-hmm. 1108 00:32:05,838 --> 00:32:09,258 Um, pushing him away because I wanna get 1109 00:32:09,263 --> 00:32:09,979 the valuation up. 1110 00:32:10,148 --> 00:32:10,568 Mm-hmm. 1111 00:32:11,538 --> 00:32:13,218 Significantly higher. 1112 00:32:13,428 --> 00:32:13,728 Mm-hmm. 1113 00:32:13,968 --> 00:32:17,928 I also have, um, a colleague who 1114 00:32:18,528 --> 00:32:20,868 would be like the perfect fit to. 1115 00:32:21,418 --> 00:32:22,503 To take it over. 1116 00:32:22,773 --> 00:32:22,893 Mm-hmm. 1117 00:32:23,433 --> 00:32:27,093 And, um, so we're just starting 1118 00:32:27,093 --> 00:32:28,773 to have some discussions. 1119 00:32:29,103 --> 00:32:30,813 I'm not anywhere close to 1120 00:32:30,813 --> 00:32:31,863 ready to go. 1121 00:32:32,283 --> 00:32:34,263 I'm just having way too much fun. 1122 00:32:35,198 --> 00:32:35,283 And 1123 00:32:35,553 --> 00:32:37,443 so, um, that's the beauty of building 1124 00:32:37,443 --> 00:32:38,883 a business that you love, like 1125 00:32:38,883 --> 00:32:40,453 you, there's no urgency to Yeah. 1126 00:32:41,253 --> 00:32:41,643 Yeah. 1127 00:32:41,643 --> 00:32:44,553 I mean, it, I, I've, I've built it to 1128 00:32:44,558 --> 00:32:46,623 suit my lifestyle. 1129 00:32:46,683 --> 00:32:46,773 Mm-hmm. 1130 00:32:47,523 --> 00:32:49,773 And so I work really hard in the winter. 1131 00:32:50,403 --> 00:32:52,518 And then I take summers off and 1132 00:32:52,578 --> 00:32:53,928 the rest of the time I work about 1133 00:32:53,928 --> 00:32:54,888 three days a week. 1134 00:32:54,948 --> 00:32:58,788 And that like totally suits me. 1135 00:32:58,878 --> 00:32:58,998 Mm-hmm. 1136 00:32:59,238 --> 00:33:01,848 And I, I mean, gosh, I love the income. 1137 00:33:02,148 --> 00:33:02,328 Mm-hmm. 1138 00:33:02,628 --> 00:33:02,778 Yeah. 1139 00:33:02,808 --> 00:33:04,488 Um, like it's just nothing like 1140 00:33:04,488 --> 00:33:06,138 getting the check that, right. 1141 00:33:06,378 --> 00:33:07,458 So every two weeks it's like, 1142 00:33:07,458 --> 00:33:07,758 whoa, look. 1143 00:33:08,878 --> 00:33:09,098 So 1144 00:33:09,348 --> 00:33:10,938 when you talk about increasing the, 1145 00:33:10,938 --> 00:33:12,648 the valuation, like is there something 1146 00:33:12,648 --> 00:33:13,428 specifically that you're 1147 00:33:13,428 --> 00:33:14,448 working on to, 1148 00:33:14,928 --> 00:33:16,068 to help do that? 1149 00:33:16,818 --> 00:33:16,998 Yeah. 1150 00:33:16,998 --> 00:33:17,778 So, you know, it's always 1151 00:33:17,778 --> 00:33:19,998 about replacing yourself, right? 1152 00:33:19,998 --> 00:33:19,999 Mm-hmm. 1153 00:33:20,038 --> 00:33:22,998 People, people wanna buy your cash flow, 1154 00:33:23,268 --> 00:33:26,448 they don't wanna buy your ip, and 1155 00:33:26,448 --> 00:33:30,768 so it's creating the machine that 1156 00:33:30,773 --> 00:33:32,328 anybody can run. 1157 00:33:32,328 --> 00:33:32,988 Mm-hmm. 1158 00:33:33,778 --> 00:33:34,128 Right? 1159 00:33:34,548 --> 00:33:37,098 And, and the like the guy that, 1160 00:33:37,158 --> 00:33:40,578 that wants it, he's got other 1161 00:33:40,968 --> 00:33:43,398 properties and other lists and other. 1162 00:33:44,148 --> 00:33:46,143 Experts who do different things, 1163 00:33:46,143 --> 00:33:47,763 he just doesn't have this piece. 1164 00:33:47,913 --> 00:33:48,123 Mm-hmm. 1165 00:33:48,663 --> 00:33:50,763 And so it, it, it's a nice addition 1166 00:33:50,763 --> 00:33:51,543 to his puzzle. 1167 00:33:51,933 --> 00:33:52,383 Mm-hmm. 1168 00:33:53,043 --> 00:33:53,463 Gotcha. 1169 00:33:53,673 --> 00:33:56,553 Um, and, and so, you know, he'll just 1170 00:33:56,553 --> 00:33:58,683 market my stuff to all of his other 1171 00:33:58,683 --> 00:34:00,693 lists and market all of his other 1172 00:34:00,693 --> 00:34:02,073 stuff to my list. 1173 00:34:02,703 --> 00:34:04,743 Um, and because everything can 1174 00:34:04,743 --> 00:34:08,223 be delivered, you know, in a pretty 1175 00:34:08,223 --> 00:34:09,903 turnkey manner or it's mm-hmm. 1176 00:34:10,833 --> 00:34:12,394 Um, so it. 1177 00:34:13,608 --> 00:34:16,503 And obviously he can replace me 1178 00:34:16,503 --> 00:34:19,353 for less than what I cost, right? 1179 00:34:19,358 --> 00:34:19,663 Mm-hmm. 1180 00:34:19,743 --> 00:34:20,023 Right. 1181 00:34:20,253 --> 00:34:22,113 Um, so it'll throw off a pretty 1182 00:34:22,113 --> 00:34:23,883 good amount of cash, but yeah. 1183 00:34:23,973 --> 00:34:24,543 We know that 1184 00:34:24,543 --> 00:34:26,763 revenue generator is your ip, right? 1185 00:34:27,603 --> 00:34:28,463 Yes, it is. 1186 00:34:28,683 --> 00:34:29,023 It is 1187 00:34:29,523 --> 00:34:29,733 it. 1188 00:34:29,733 --> 00:34:30,933 No, I totally get that. 1189 00:34:30,933 --> 00:34:34,143 It's the, the thing is though, like, I, 1190 00:34:34,563 --> 00:34:36,813 so just for as an example, I have a, 1191 00:34:36,813 --> 00:34:39,933 a, a good friend, colleague who is 1192 00:34:39,933 --> 00:34:41,883 the most magnificent IP I've ever seen. 1193 00:34:42,888 --> 00:34:43,638 I mean it is. 1194 00:34:43,638 --> 00:34:45,768 So her frameworks are beautiful. 1195 00:34:45,768 --> 00:34:50,178 Her books, I mean, big corporate 1196 00:34:50,238 --> 00:34:52,488 clients, like the whole nine yards, 1197 00:34:52,998 --> 00:34:55,758 but she never built anything 1198 00:34:55,788 --> 00:34:57,678 outside of herself. 1199 00:34:57,918 --> 00:34:58,098 Mm-hmm. 1200 00:34:58,428 --> 00:34:59,718 Other than the ip. 1201 00:34:59,718 --> 00:35:01,818 And she tried for probably four 1202 00:35:01,818 --> 00:35:03,798 or five years to sell the ip. 1203 00:35:03,798 --> 00:35:04,398 Mm-hmm. 1204 00:35:04,968 --> 00:35:07,248 And could not get a buyer. 1205 00:35:07,548 --> 00:35:07,908 Yeah. 1206 00:35:08,538 --> 00:35:09,258 Um, 1207 00:35:09,648 --> 00:35:10,668 Yeah, it's not, we don't, we don't 1208 00:35:10,668 --> 00:35:12,618 create IP like, just cuz it's 1209 00:35:12,618 --> 00:35:13,858 pretty Right. 1210 00:35:14,058 --> 00:35:15,378 It is the leverage that we 1211 00:35:15,383 --> 00:35:16,128 get out of it. 1212 00:35:16,128 --> 00:35:17,418 Like how we Yes. 1213 00:35:17,478 --> 00:35:18,288 Deploy it. 1214 00:35:18,498 --> 00:35:19,998 That is where the Exactly. 1215 00:35:20,003 --> 00:35:20,238 Yes. 1216 00:35:20,243 --> 00:35:21,318 Yes, exactly. 1217 00:35:21,318 --> 00:35:23,508 And she just never trained anybody to 1218 00:35:23,508 --> 00:35:24,948 do what she does. 1219 00:35:24,953 --> 00:35:25,178 Mm-hmm. 1220 00:35:25,318 --> 00:35:25,738 Mm-hmm. 1221 00:35:26,598 --> 00:35:29,718 And so she was going to, she was 1222 00:35:29,718 --> 00:35:31,398 trying and, and people just said, 1223 00:35:31,403 --> 00:35:33,528 well, you know, 1224 00:35:35,373 --> 00:35:37,173 We'll just wait for you retire 1225 00:35:37,173 --> 00:35:38,583 and then we'll just go get it. 1226 00:35:39,603 --> 00:35:40,623 Like, you know? 1227 00:35:41,403 --> 00:35:41,763 Right. 1228 00:35:42,273 --> 00:35:42,563 Yeah. 1229 00:35:42,568 --> 00:35:43,053 Yeah. 1230 00:35:43,113 --> 00:35:44,793 So I, I didn't mean that as a slam dunk. 1231 00:35:44,793 --> 00:35:45,783 Yeah, no, no, it's okay. 1232 00:35:45,783 --> 00:35:47,013 Be where I wouldn't be where 1233 00:35:47,013 --> 00:35:48,753 I am without all of my ip. 1234 00:35:49,093 --> 00:35:49,443 Right. 1235 00:35:49,833 --> 00:35:51,213 I mean, that, that's what's 1236 00:35:51,213 --> 00:35:51,933 gotten me here. 1237 00:35:51,933 --> 00:35:52,243 I mean, so 1238 00:35:52,243 --> 00:35:53,643 that's, that's how we get out of 1239 00:35:53,643 --> 00:35:55,413 this selling our time business is 1240 00:35:55,413 --> 00:35:57,273 by creating these things that Yes. 1241 00:35:57,463 --> 00:35:57,683 And. 1242 00:35:58,658 --> 00:35:59,258 Exactly. 1243 00:35:59,258 --> 00:36:00,548 Generate revenue without us. 1244 00:36:00,548 --> 00:36:00,938 Yes. 1245 00:36:01,028 --> 00:36:01,418 All right. 1246 00:36:01,418 --> 00:36:01,658 Yes. 1247 00:36:01,658 --> 00:36:03,308 That's, that's the key is the 1248 00:36:03,308 --> 00:36:03,998 generate revenue. 1249 00:36:04,628 --> 00:36:06,248 People wanna buy your cash flow, 1250 00:36:06,253 --> 00:36:07,478 and if you are a hundred percent 1251 00:36:07,478 --> 00:36:09,998 responsible for your cash flow, there's, 1252 00:36:10,208 --> 00:36:11,918 when you retire, there's, there's 1253 00:36:11,918 --> 00:36:12,668 no cash flow. 1254 00:36:12,758 --> 00:36:13,708 Exactly, exactly. 1255 00:36:13,968 --> 00:36:16,268 Unless you become employee machine. 1256 00:36:17,048 --> 00:36:17,318 Yeah. 1257 00:36:18,698 --> 00:36:18,938 Yes. 1258 00:36:19,808 --> 00:36:20,148 All right. 1259 00:36:20,448 --> 00:36:23,148 So, uh, we. 1260 00:36:24,138 --> 00:36:26,523 You know, one of our missions here is to 1261 00:36:26,523 --> 00:36:27,903 create more wealth in the hands of 1262 00:36:27,903 --> 00:36:30,153 women to create an economy that works 1263 00:36:30,153 --> 00:36:31,413 for more of us. 1264 00:36:31,533 --> 00:36:33,123 And so I love to introduce 1265 00:36:33,123 --> 00:36:35,373 the audience to organizations who 1266 00:36:35,373 --> 00:36:37,443 are doing great work in that area. 1267 00:36:37,743 --> 00:36:39,123 Is there one that you'd like to share 1268 00:36:39,123 --> 00:36:39,933 with the audience? 1269 00:36:40,503 --> 00:36:40,863 Yeah. 1270 00:36:40,863 --> 00:36:42,423 There's a, a group here in Richmond 1271 00:36:42,428 --> 00:36:46,023 called Safe Harbor, and they help women 1272 00:36:46,023 --> 00:36:49,863 who are in abusive relationships. 1273 00:36:50,403 --> 00:36:53,073 Safely get out with their kids. 1274 00:36:53,343 --> 00:36:56,913 Um, they help set them up in new 1275 00:36:56,913 --> 00:37:00,573 careers, new houses, um, absolutely 1276 00:37:00,573 --> 00:37:01,803 everything they need. 1277 00:37:01,808 --> 00:37:02,063 Mm-hmm. 1278 00:37:02,253 --> 00:37:03,723 Um, they take care of all the legal 1279 00:37:03,723 --> 00:37:06,603 work as well to make sure that they, 1280 00:37:06,633 --> 00:37:08,163 they have all the protections that 1281 00:37:08,163 --> 00:37:10,293 they need and, um, they're just 1282 00:37:10,293 --> 00:37:11,253 great organization. 1283 00:37:12,123 --> 00:37:12,543 Love it. 1284 00:37:12,543 --> 00:37:13,053 Thank you. 1285 00:37:13,293 --> 00:37:15,033 So we'll have that in the show 1286 00:37:15,033 --> 00:37:17,523 notes so everyone can find them and 1287 00:37:17,523 --> 00:37:18,633 support their work. 1288 00:37:19,143 --> 00:37:22,623 And so I know you have an offer as 1289 00:37:22,623 --> 00:37:24,363 well, some goodies that you'd like 1290 00:37:24,363 --> 00:37:25,323 to share with the audience as well. 1291 00:37:25,323 --> 00:37:25,413 Yes. 1292 00:37:26,073 --> 00:37:28,743 Yeah, I, uh, I'm a big fan of 1293 00:37:28,743 --> 00:37:30,523 giving people for yourself because 1294 00:37:30,783 --> 00:37:33,063 it, it's useful, so. 1295 00:37:33,063 --> 00:37:33,393 Mm-hmm. 1296 00:37:33,583 --> 00:37:35,583 Um, I have a, it's a single 1297 00:37:35,583 --> 00:37:36,123 sheet of paper. 1298 00:37:36,123 --> 00:37:37,443 It's called the Daily Success 1299 00:37:37,443 --> 00:37:38,223 Checklist. 1300 00:37:39,018 --> 00:37:42,288 And you do like fill it out every single 1301 00:37:42,288 --> 00:37:44,718 day, and it keeps you focused on your 1302 00:37:44,718 --> 00:37:46,878 long-term goals, keeps you focused 1303 00:37:46,878 --> 00:37:48,618 on your projects that you're working 1304 00:37:48,618 --> 00:37:49,308 on right now. 1305 00:37:49,308 --> 00:37:51,648 Keeps you focused on the things that 1306 00:37:51,648 --> 00:37:53,798 make you a healthy, whole human being 1307 00:37:55,158 --> 00:37:57,018 and it keeps you focused on the most 1308 00:37:57,018 --> 00:37:58,878 important tasks that you need to 1309 00:37:58,878 --> 00:38:00,258 get done each day. 1310 00:38:00,818 --> 00:38:02,853 And then it helps you end the day with 1311 00:38:02,853 --> 00:38:06,393 a reflection so that when you finish that 1312 00:38:06,393 --> 00:38:09,453 piece, you are done with work for the 1313 00:38:09,453 --> 00:38:11,103 day, whether that's at 10 o'clock in 1314 00:38:11,103 --> 00:38:12,843 the morning or six o'clock at night. 1315 00:38:13,023 --> 00:38:13,113 Mm-hmm. 1316 00:38:13,353 --> 00:38:15,513 And you can walk away knowing that 1317 00:38:15,513 --> 00:38:16,683 you have done everything that 1318 00:38:16,688 --> 00:38:19,623 you needed to do today to move 1319 00:38:19,623 --> 00:38:20,053 things forward. 1320 00:38:21,703 --> 00:38:22,428 It's settled. 1321 00:38:22,428 --> 00:38:25,038 You can go leave, work and be a 1322 00:38:25,038 --> 00:38:26,118 whole human being. 1323 00:38:26,118 --> 00:38:27,978 You can be present with your family. 1324 00:38:28,488 --> 00:38:30,948 You can be present in your life and not 1325 00:38:30,948 --> 00:38:32,898 be thinking about work all the time 1326 00:38:33,258 --> 00:38:33,978 and not wake up 1327 00:38:33,983 --> 00:38:36,168 in the 3:00 AM Not that that ever 1328 00:38:36,168 --> 00:38:36,678 happens to me. 1329 00:38:38,608 --> 00:38:38,898 Yeah, 1330 00:38:39,808 --> 00:38:40,098 yeah. 1331 00:38:40,118 --> 00:38:42,168 No, it, it, it, it's a, it's a such 1332 00:38:42,168 --> 00:38:44,508 a fabulous tool for just looking 1333 00:38:44,508 --> 00:38:45,378 at it cuz it, it. 1334 00:38:45,858 --> 00:38:46,908 It's one sheet of paper, like, 1335 00:38:46,938 --> 00:38:48,528 it's like this is what I can get 1336 00:38:48,528 --> 00:38:49,458 accomplished today. 1337 00:38:49,548 --> 00:38:49,968 Mm-hmm. 1338 00:38:50,118 --> 00:38:53,268 And so you do exactly what you 1339 00:38:53,268 --> 00:38:54,858 are capable of doing that day. 1340 00:38:56,298 --> 00:38:57,123 And then you're done. 1341 00:38:57,128 --> 00:38:57,453 Mm-hmm. 1342 00:38:57,573 --> 00:38:59,553 And so there's not this endless list 1343 00:38:59,553 --> 00:39:02,073 that's haunting you and hanging over 1344 00:39:02,073 --> 00:39:04,383 your, your head and it's always 1345 00:39:04,388 --> 00:39:06,153 keeping you focused on the important 1346 00:39:06,153 --> 00:39:07,083 things mm-hmm. 1347 00:39:07,323 --> 00:39:08,793 That are really driving the 1348 00:39:08,798 --> 00:39:09,723 business forward. 1349 00:39:09,933 --> 00:39:10,863 And there's room in there for 1350 00:39:10,863 --> 00:39:11,943 all the little petty stuff that 1351 00:39:11,948 --> 00:39:12,723 has to get done. 1352 00:39:12,723 --> 00:39:14,013 Cuz let's face it, there's little 1353 00:39:14,013 --> 00:39:15,543 petty stuff that has to get done. 1354 00:39:15,813 --> 00:39:16,023 Okay. 1355 00:39:16,413 --> 00:39:19,098 Um, But it's my number one tool 1356 00:39:19,098 --> 00:39:20,868 for focusing in getting stuff done. 1357 00:39:21,498 --> 00:39:22,938 And so you can just hop over 1358 00:39:22,938 --> 00:39:23,568 to the website. 1359 00:39:23,568 --> 00:39:27,288 It's simple success plans.com/daily. 1360 00:39:28,128 --> 00:39:28,338 Great. 1361 00:39:28,368 --> 00:39:29,568 And download it. 1362 00:39:29,573 --> 00:39:31,878 And there's a whole A tutorial video 1363 00:39:32,268 --> 00:39:34,728 and downloads and fillable versions 1364 00:39:34,728 --> 00:39:36,048 and printable versions and all. 1365 00:39:37,068 --> 00:39:37,878 Fantastic. 1366 00:39:37,878 --> 00:39:40,518 Well I need one of those cuz I 1367 00:39:40,518 --> 00:39:42,048 do have some of those 3:00 AM 1368 00:39:42,053 --> 00:39:43,578 moments too often. 1369 00:39:43,668 --> 00:39:44,718 So Yeah, and I'll get, 1370 00:39:44,988 --> 00:39:46,578 we'll get you with, get you Outta 1371 00:39:46,578 --> 00:39:47,898 those, fix me up. 1372 00:39:48,408 --> 00:39:50,628 So we will have the, uh, links to 1373 00:39:50,628 --> 00:39:52,488 all of those in the show notes as well. 1374 00:39:52,493 --> 00:39:53,598 Where else can people find 1375 00:39:53,598 --> 00:39:53,838 you? 1376 00:39:55,038 --> 00:39:57,678 Um, easiest places to just hit me 1377 00:39:57,683 --> 00:39:58,308 up on my website. 1378 00:39:58,308 --> 00:39:59,748 I mean, you can find me on Facebook. 1379 00:40:00,108 --> 00:40:00,228 Mm-hmm. 1380 00:40:00,738 --> 00:40:01,428 Um, I. 1381 00:40:02,128 --> 00:40:03,138 I have LinkedIn profile. 1382 00:40:03,138 --> 00:40:04,158 I never hang out there. 1383 00:40:04,698 --> 00:40:05,898 I hang out on Facebook. 1384 00:40:06,228 --> 00:40:08,118 Um, I'm not an Insta gal. 1385 00:40:08,148 --> 00:40:08,718 Mm-hmm. 1386 00:40:08,958 --> 00:40:10,398 Again, like I have a profile, I 1387 00:40:10,398 --> 00:40:11,058 don't do anything. 1388 00:40:11,538 --> 00:40:11,658 Right. 1389 00:40:11,718 --> 00:40:13,098 Um, so yeah, hit me up on 1390 00:40:13,103 --> 00:40:14,658 Facebook, hit me up on the website. 1391 00:40:15,288 --> 00:40:17,088 Um, you can just shoot me an email 1392 00:40:17,988 --> 00:40:19,308 and, uh, ask me questions. 1393 00:40:19,313 --> 00:40:20,899 I love to talk about business and 1394 00:40:20,904 --> 00:40:21,529 meet new people. 1395 00:40:22,353 --> 00:40:23,193 Fantastic. 1396 00:40:23,373 --> 00:40:24,723 Well, thank you so much, Laura. 1397 00:40:24,723 --> 00:40:25,743 You've been tremendously 1398 00:40:25,743 --> 00:40:27,903 generous and I know everyone wanna 1399 00:40:28,173 --> 00:40:30,093 follow up with you with those very 1400 00:40:30,098 --> 00:40:31,023 helpful resources. 1401 00:40:31,053 --> 00:40:31,473 Thank you. 1402 00:40:32,253 --> 00:40:32,763 Thanks.