Welcome to the Construction Disruption
Speaker:podcast, where we uncover the future of
Speaker:design, building, and remodeling. I'm Ryan
Speaker:Bell of Isaiah Industries, a manufacturer
Speaker:of specialty metal roofing and other
Speaker:building materials. And today, my co host
Speaker:is Ethan Young. Ethan, how you doing
Speaker:today? Doing pretty good, Ryan. Finishing
Speaker:up on a Friday here. We recorded an
Speaker:episode earlier today, so this will be
Speaker:episode two for our season two year of
Speaker:construction disruption. But looking
Speaker:forward to it. How you doing? I'm doing
Speaker:well. I have a pretty serious question for
Speaker:you. To kick things off this episode, I
Speaker:was looking through some of the older
Speaker:episodes we recorded, and I forgot about
Speaker:the nice beard you used to have. What are
Speaker:the chances that that's coming back
Speaker:sometime soon? Pretty low. Pretty low. I
Speaker:did like growing it out, but it takes such
Speaker:a long time. It's a commitment. But sorry
Speaker:I had to ask. I forgot about it
Speaker:completely. Well, let's get started.
Speaker:Something we kind of joke around about
Speaker:here a little bit as a roofing
Speaker:manufacturer, is that homeowners will
Speaker:often pay for extra things inside their
Speaker:homes and buildings. Things that they can
Speaker:touch and feel. But oftentimes they just
Speaker:want to get by with the roof and choose
Speaker:something basic rather than something
Speaker:special. Well, today we're going to dig
Speaker:into the inside of the buildings that we
Speaker:live and work in and visit. Why do those
Speaker:interiors have such meaning and emotion
Speaker:and value to us? To help us along that
Speaker:way, we're pleased to have Blima Aaron
Speaker:Troy as our spotlighted guest. Blema is
Speaker:the founder, CEO, and principal interior
Speaker:designer of the designers group. With
Speaker:offices in New York, Toronto and Miami,
Speaker:the designers group is truly setting a new
Speaker:standard in interior design. Blima,
Speaker:welcome to construction Disruption. It's a
Speaker:pleasure to have you as our guest today.
Speaker:Thank you. So happy to be here. Well, we
Speaker:love it when our guests tell us their own
Speaker:stories, so we're going to ask you to do
Speaker:that. What created your interest in design
Speaker:and brought you to where you are today
Speaker:with your own firm? Back when I was in
Speaker:high school, my parents moved us across
Speaker:the street from my childhood home, and we
Speaker:had the opportunity to watch the entire
Speaker:home get rebuilt. So starting from
Speaker:demolition to laying the foundation,
Speaker:watching walls go up and really seeing the
Speaker:floor plans come to life was what really
Speaker:sparked my interest in construction and
Speaker:interior design. And I remember that my
Speaker:mom had worked with an interior designer,
Speaker:and that was something that really
Speaker:fascinated me, seeing how choosing a color
Speaker:from a fan deck really was executed in the
Speaker:entire room being that color. So it was
Speaker:that experience that really put me in the
Speaker:direction of wanting to pursue a career in
Speaker:the construction and interior design
Speaker:industries. Let's talk about the
Speaker:connection between people and the interior
Speaker:of buildings. We mentioned earlier how
Speaker:this seems to be something people can be
Speaker:very emotional about. Can you reflect on
Speaker:that a bit, on the connection between
Speaker:people and the interior of buildings where
Speaker:they live, work, eat, play, all those
Speaker:things? As a designer, I always talk about
Speaker:how people in spaces and in environments
Speaker:don't even fully realize the impact of
Speaker:what's around them. And I believe that
Speaker:where we really add value is giving people
Speaker:that experience where the space really
Speaker:talks to them and really helps them get to
Speaker:wherever they're supposed to be within
Speaker:that space. So, for example, when we're
Speaker:talking about a rehabilitation facility,
Speaker:we want that environment to promote
Speaker:getting better, getting healthier, wanting
Speaker:to get better. So those are all aspects
Speaker:that we consider when we're designing how
Speaker:to appeal to the psychological aspect of a
Speaker:person through the design elements to
Speaker:promote those activities. Now, today, for
Speaker:example, we actually were exhibiting at a
Speaker:school expo, and we were talking to
Speaker:different vendors and different people in
Speaker:the industry about how important it is for
Speaker:children to be in an environment in school
Speaker:that really promotes healthy thinking,
Speaker:that enables them to be productive, that
Speaker:allows their educational journey to be
Speaker:where it should be. And as designers, we
Speaker:believe that the environments of schools
Speaker:and really anywhere that children are,
Speaker:have such an impact on that experience and
Speaker:on promoting a good childhood and a good
Speaker:educational journey. So there definitely
Speaker:is that synergy between the space and
Speaker:between the people within it. I like what
Speaker:you said there at the beginning, kind of
Speaker:about how maybe we're just not aware of
Speaker:it. There's a book called the. I think
Speaker:it's called the design of everyday things.
Speaker:Have you ever read that or seen it? Not,
Speaker:but I will put it on my reading list, for
Speaker:sure. I've only read about half of it, and
Speaker:then I kind of put it down. But it was
Speaker:good from what I remember. And it's just
Speaker:about every how everything around us is
Speaker:designed and ultimately has an impact on
Speaker:our lives, whether we know it or not. Most
Speaker:of it is unnoticed, for sure. And I say
Speaker:it's not even just the way a space looks,
Speaker:but it's also the way you feel within the
Speaker:space. And, for example, what comes to
Speaker:mind is when we're working on hospitality
Speaker:space with a food component, then if
Speaker:people can't hear each other talk or if
Speaker:they can't see the food they're eating,
Speaker:that all impacts the way they're
Speaker:experiencing the space. So it's not just
Speaker:what you see, it's also making sure that
Speaker:all five senses are engaged and that we're
Speaker:making sure that they can be engaged in
Speaker:the right way. I was going to say, this
Speaker:made me think of, like, color theory and
Speaker:the way, you know, people respond
Speaker:differently to different colors,
Speaker:especially in like a, you know, design
Speaker:situation like this or. Yeah, I think,
Speaker:yeah, I think you were dead on with that.
Speaker:We don't even realize how many little
Speaker:things add up to, you know, whether it's
Speaker:like the lighting or whatever it is that
Speaker:just affects how we feel in a room or in a
Speaker:building. So I definitely think it's a. It
Speaker:has a major effect on us, more than we
Speaker:realize, for sure. And as designers, we
Speaker:have the ability to direct how things will
Speaker:work in a space, but we want to make sure
Speaker:that all five senses will be engaged and
Speaker:that people don't even think about it. We
Speaker:don't want it to be something that you
Speaker:really have to notice. It should be
Speaker:natural. So what sort of experience does
Speaker:the designers group give to its clients
Speaker:compared to maybe, perhaps the experience
Speaker:they might expect in working with an
Speaker:interior designer? Is there something
Speaker:special or unique about your interaction
Speaker:with them? We're all about the impact that
Speaker:our designs will have on the spaces that
Speaker:we work on. So we really come in from a
Speaker:holistic perspective where we want
Speaker:everything to work together. And like I
Speaker:spoke about before, engaging all five
Speaker:senses, making sure, even from a branding
Speaker:perspective, that before people even step
Speaker:into the space, there is that same
Speaker:experience, whether they're looking at the
Speaker:social media, whether they're looking at a
Speaker:website or whatever it may be. But we're
Speaker:very much into the branding and the
Speaker:mission and vision of a company of a
Speaker:particular space, whatever it is. And what
Speaker:comes to mind when we're talking about
Speaker:this is over. COVID we were working on a
Speaker:string of urgent cares and we actually got
Speaker:involved in the branding of the urgent
Speaker:care brand. It was a new company and we
Speaker:worked on what color direction they would
Speaker:go with their logo and how to implement
Speaker:and incorporate those elements into not
Speaker:only the space, but the prescription pads
Speaker:and the doctor's uniforms and any of their
Speaker:social media, so that when people were
Speaker:looking up this medical practice, it would
Speaker:all feel familiar to them, even before
Speaker:stepping into the door. And once they were
Speaker:there, that experience would just all come
Speaker:together. And not just that, but we did
Speaker:approach the design of the space from a
Speaker:hospitality perspective, where when you
Speaker:get a facial or a massage, that's a luxury
Speaker:experience. And when you're getting
Speaker:stitches or a struck culture, that's an
Speaker:anxiety ridden experience. And I remember
Speaker:the grand opening of the first location,
Speaker:and I heard someone saying to another
Speaker:person, hey, I feel like I'm in a spa. And
Speaker:I literally walked over to him and said,
Speaker:did someone tell you to say that? Because
Speaker:this was our mission, and that's what's so
Speaker:important as designers, that the vision of
Speaker:whatever the space may be is executed from
Speaker:the initial concept all the way to
Speaker:completion. So we see this. Whether it's a
Speaker:multifamily property where people want a
Speaker:community or it's a medical facility or a
Speaker:school or an event space or a restaurant,
Speaker:the same principles can be applied
Speaker:throughout. So you work on a lot of
Speaker:different types of buildings, obviously.
Speaker:Do you approach when you're getting
Speaker:started on the project, or do you kind of
Speaker:have the same approach to them, or do you
Speaker:tackle each one kind of based on what it
Speaker:is? We do have the same approach in terms
Speaker:of our process. There is that initial
Speaker:onboarding meeting where we discuss what
Speaker:the client is trying to achieve, and then
Speaker:there is no one size fits all approach. So
Speaker:sometimes people call us up and they're
Speaker:like, oh, how much do you charge for so
Speaker:and so? And we say to them, it's not like
Speaker:something you could walk into a store and
Speaker:just buy. So there isn't a set price. We
Speaker:have to look at what kind of space it is,
Speaker:how the space will be utilized, what
Speaker:square footage we're talking about.
Speaker:There's so much that goes into even coming
Speaker:up with the pricing for an interior design
Speaker:project. And then once we get into the
Speaker:specifics of that project, it's really
Speaker:about doing the research, understanding
Speaker:what we're trying to achieve with this
Speaker:space. So, for example, in office, when we
Speaker:look at an office project, we're not just
Speaker:looking at the employees and the staff,
Speaker:which that's definitely a key part. We
Speaker:want people to be happy and fulfilled and
Speaker:productive in a space that they work in.
Speaker:But we also want that if prospective
Speaker:clients are walking in, the mission of the
Speaker:company is there, and people can actually
Speaker:appreciate what kind of office they're
Speaker:walking into. So we're always looking at
Speaker:any space from so many different angles
Speaker:and making sure that the design that we
Speaker:come up with will address all of that. Can
Speaker:you tell us a bit about a project that
Speaker:you've been involved with in recent years
Speaker:where you found that your firm ended up
Speaker:with a very different result from what
Speaker:others may have ended up with? I believe
Speaker:that my team is incredibly talented. In
Speaker:every project that we approach, we're
Speaker:innovative, we look at it differently, and
Speaker:we come up with unique solutions. But I
Speaker:will say a project that we're currently
Speaker:working on now is a special needs center,
Speaker:and it's for adults with disabilities. And
Speaker:we are so grateful for that opportunity
Speaker:because we're learning so much from it.
Speaker:We're not specifically, we don't have
Speaker:specific experience in this space. We've
Speaker:worked on a lot of schools, we've worked
Speaker:on medical facilities, and we worked on a
Speaker:lot of components of what the center will
Speaker:address. For example, there's a pool
Speaker:there. They have a dental office for
Speaker:special needs patients. They have therapy
Speaker:spaces. They have day hab. We have areas,
Speaker:gyms. So all of that we have experienced.
Speaker:But we were working on the autistic unit,
Speaker:and none of the walls can be, can have
Speaker:sharp points because this could be
Speaker:dangerous for them. So all the walls have
Speaker:padding, there's curved edges to any
Speaker:corners. And that was something so
Speaker:interesting for me, because in every space
Speaker:that we work on, we learn so much, not
Speaker:even necessarily that the outcome was
Speaker:different than another design firm. But
Speaker:for us, it's so interesting to be in all
Speaker:these different industries and being able
Speaker:to apply what we're learning from one
Speaker:industry into another. Obviously, we have
Speaker:experts and designers with experience who
Speaker:are part of the team. But for me, as the
Speaker:CEO, I get to learn parts of all the
Speaker:different industries. And it's so
Speaker:interesting, and it's so, so amazing, all
Speaker:the solutions that we're able to come up
Speaker:with because of that. So I think you often
Speaker:talk about designing with purpose, and
Speaker:maybe this leads well right into this
Speaker:question, but what does that mean to you,
Speaker:and what impact does it have on your final
Speaker:product? My team and I are always
Speaker:approaching a project from the perspective
Speaker:of how can we improve people's lives, make
Speaker:their quality of life better? How can we
Speaker:help them accomplish their goals and what
Speaker:they're setting out to do within the
Speaker:space? And our motto really is designing
Speaker:with purpose, creating a better world. And
Speaker:we believe that the environments that
Speaker:people are in because they have such an
Speaker:impact on the way they interact within the
Speaker:space and what they can accomplish in the
Speaker:space, that we believe that we're really
Speaker:making the world a better place. And we
Speaker:use that as the platform for our firm,
Speaker:being involved in so many nonprofits and
Speaker:charitable initiatives, because it really
Speaker:is all about making the world a better
Speaker:place. And I know I speak for myself as
Speaker:well as my team, that we feel so lucky and
Speaker:so fortunate that our career has that kind
Speaker:of impact. And that's why we take it a
Speaker:step further as well, to really try to
Speaker:empower future designers with mentoring
Speaker:and the ability to come to our office and
Speaker:experience design, as well as the TDG
Speaker:furniture exchange, where we help people
Speaker:who need furniture match them with people,
Speaker:our furniture, to give away. So that's a
Speaker:sustainable approach, as well as a way of
Speaker:giving everyone a beautiful home and a
Speaker:place to call their own that they're so
Speaker:happy with. So, you know, everything that
Speaker:we're doing kind of stems from that same
Speaker:principle of we want to make the world a
Speaker:better place. Very cool. So you talked
Speaker:about, you know, designing with purpose
Speaker:and making the world a better place. Do
Speaker:you think that the, you know, every job
Speaker:the designers group does, you think
Speaker:there's sort of like a signature touch to
Speaker:it? Is there, you know, sort of some kind
Speaker:of common thread that people would notice
Speaker:when they walk in one of your buildings?
Speaker:That's a good question, because we're a
Speaker:very diverse team. We have designers from
Speaker:all over the world, from many different
Speaker:cultures, different religions, different
Speaker:educational backgrounds besides their
Speaker:design degree. Everyone has gone to design
Speaker:school, but we see that everyone's shared
Speaker:and unique experiences are what gives the
Speaker:design its innovative approach. However,
Speaker:there is that unique thread that we always
Speaker:make sure that, for example, the lobbies
Speaker:of our projects are very welcoming or
Speaker:branded, but they look very different. But
Speaker:there is some sort of universal thread
Speaker:that you can see because, like I said,
Speaker:we're very detail oriented and we're very
Speaker:process driven. So we do have the same
Speaker:approach to all our projects, but it is a
Speaker:customized solution, so there's never a
Speaker:copy paste, and we're always coming up
Speaker:with new ideas. I travel a lot, and that's
Speaker:one of the ways that I stay inspired, and
Speaker:I'm always looking at the way different
Speaker:people live and the way different spaces
Speaker:work. Like, for example, I went on a
Speaker:cruise a couple years ago, and I was just
Speaker:looking at all the materials and how they
Speaker:put the spaces together because it has to
Speaker:be super durable. And there's that
Speaker:turnover of however many thousands of new
Speaker:people coming in every week. We're working
Speaker:on a lot of senior living facilities, and
Speaker:we need to make sure that those spaces are
Speaker:very durable because there's the heavy
Speaker:machinery going up and down the corridors
Speaker:there, as well as the wheelchairs and the
Speaker:walkers. So it's really looking at the way
Speaker:different spaces work and the way
Speaker:different countries with our different
Speaker:climates function and using those
Speaker:principles within the spaces that. We
Speaker:design, just kind of learning lessons
Speaker:along the way and applying them where, you
Speaker:know, where you see fit. Yeah. So never a
Speaker:boring day for us. So a big topic right
Speaker:now is AI. How do you see AI impacting
Speaker:design now? And, you know, maybe 510 years
Speaker:down. The road with any technology, it's
Speaker:always really hard to predict how fast
Speaker:things will move. But I definitely think
Speaker:that there is so much opportunity with AI,
Speaker:and as a firm, we're definitely leveraging
Speaker:AI where we can to simplify our processes.
Speaker:However, that being said, I do believe
Speaker:that because our spaces are so unique and
Speaker:they're all about the emotional and
Speaker:psychological impact that our designs can
Speaker:have, that it's not going to replace a
Speaker:designer or the human touch, but it
Speaker:definitely can help simplify those
Speaker:processes and make things easier. And also
Speaker:when it comes to the inspiration phase,
Speaker:when people sometimes get stuck, there's
Speaker:so much inspo now that can be had by using
Speaker:AI and leveraging its capabilities. We're
Speaker:definitely a fan of staying ahead of
Speaker:technology, incorporating it and
Speaker:implementing it where we can, and we see
Speaker:so much opportunity and potential with AI.
Speaker:I'm a graphic designer most of the time,
Speaker:but I certainly you had me fooled. I
Speaker:thought roofing. Well, I do graphic design
Speaker:for roofing products, our marketing
Speaker:materials and websites, but I've loved the
Speaker:introduction of AI into that process and
Speaker:how quickly I can sometimes get over that
Speaker:creative block. And Ethan's background is
Speaker:in writing. He's our content writer. I
Speaker:don't know how much you've played around
Speaker:with the writing side of it too, but
Speaker:that's a struggle for me, always coming up
Speaker:with the words. I welcome the AI and I
Speaker:agree. I think it really is just another
Speaker:tool for us to use that can help us be
Speaker:more efficient and work better and
Speaker:potentially even come up with different
Speaker:ideas and solutions that we normally want
Speaker:to. So I look forward. It scares me a
Speaker:little bit how fast it's moving, though.
Speaker:That's the only thing that scares me about
Speaker:it. Yeah, but even with the writing, I've
Speaker:experimented with chat, GPT, I find that
Speaker:there is that back and forth, and I find
Speaker:it to be the same with design. Ryan, maybe
Speaker:you can talk to the graphic side of it,
Speaker:but it's very hard to get it to where we
Speaker:need it to be at this point. I do believe
Speaker:we will be able to, but right now we
Speaker:definitely have that back and forth of
Speaker:refining it and refining it some more,
Speaker:which is why I believe that we'll always
Speaker:need the human touch. Yeah, I definitely
Speaker:agree. I think there's just too many like,
Speaker:whatever the situation is, especially with
Speaker:writing, but with a lot of different
Speaker:things too. Designed to. There's just too
Speaker:many idiosyncrasies with humanity. Like,
Speaker:we just have these little, like, you know,
Speaker:moments in our life or stories we remember
Speaker:or references or anything like that that
Speaker:I'm sure AI will be able to learn a lot of
Speaker:that stuff, but it's never going to be
Speaker:able to totally replace that, at least for
Speaker:me personally. I'm sure for a lot of
Speaker:people in their efforts. Yeah. At this
Speaker:point, I thought we would have robots
Speaker:running the worlds already, so that's been
Speaker:taking flying cars at. That's what I want
Speaker:that, too. Okay, next question here. Are
Speaker:there any particular design trends or
Speaker:perhaps even some new products that you're
Speaker:excited about and kind of anxious to see
Speaker:where they could go? So, speaking to
Speaker:technology, we've really been
Speaker:experimenting with VR tours, which is
Speaker:building out the spaces in three D, and
Speaker:people can actually experience those
Speaker:spaces using our VR headsets. Like I said
Speaker:earlier, we were at an expo this morning,
Speaker:and we brought a couple of our headsets
Speaker:along with us, and people were able to
Speaker:experience a recent school that we
Speaker:designed. They were able to feel like they
Speaker:were walking through the space and really
Speaker:understand what our design vision is. And
Speaker:we found it to be such a powerful tool,
Speaker:getting clients on board, getting donors
Speaker:on board, getting the consultants that
Speaker:we're working with to visualize what we
Speaker:have in mind and what we've really found,
Speaker:how it's been, the most helpful is to
Speaker:people without any kind of design of
Speaker:background because they have a much harder
Speaker:time reading plans and understanding what
Speaker:our vision is. But when we're able to
Speaker:present it in this kind of way, where it's
Speaker:a fully immersive experience before the
Speaker:design is executed, before there has even
Speaker:been a shovel in the ground, there is just
Speaker:that much more of an understanding what
Speaker:our vision is, and we're able to get
Speaker:people on board much more quickly. That's
Speaker:really neat. And I do see so much
Speaker:potential there with the AR and VR side of
Speaker:things. It's really exciting to watch that
Speaker:and see where it's going to go. I think
Speaker:that's some pretty cool stuff there. I'm
Speaker:going to kind of trampoline back to when
Speaker:we were talking about inspiration. As an
Speaker:interior designer, where do you find your
Speaker:inspiration? Normally, I like to find
Speaker:inspiration wherever I am and wherever I
Speaker:go, so there's no specific time or place
Speaker:that I'll be looking for Inspo. But like I
Speaker:said, I love to travel. I find that
Speaker:there's so much in nature that's so
Speaker:inspiring. I mean, God is the ultimate
Speaker:artist. So when you look at earthquakes or
Speaker:volcanoes or a sunset and a sunrise, I
Speaker:mean, there's so much that I see every
Speaker:time there's something like that and just
Speaker:really being present wherever I am and
Speaker:learning from the people, the places, the
Speaker:things around me. Do you ever get
Speaker:overwhelmed or feel like inspiration could
Speaker:be overwhelming? Whenever anything really
Speaker:feels overwhelming, I always like to break
Speaker:it down. So if I'm in a space or in a
Speaker:place that's overstimulating, always try
Speaker:to not let myself get overstimulated and
Speaker:try to break it down. So typically it's
Speaker:not a problem for me. Do you find that you
Speaker:get overstimulated or overwhelmed in
Speaker:spaces? I don't know that I've ever really
Speaker:thought about it, to be honest. Maybe like
Speaker:Chuck E. Cheese or something like that. I
Speaker:see where you're heading. I don't think
Speaker:there's any space. Yeah. I don't know that
Speaker:I can think of any space other than noise
Speaker:that I would find overstimulating. I do
Speaker:believe that good design, everything works
Speaker:well together, and there isn't that one
Speaker:overwhelming, overstimulating detail.
Speaker:Great design is when everything works well
Speaker:together, and there could be that feature,
Speaker:for sure, but not that there's screaming
Speaker:aspects. That's how we like to look at it.
Speaker:Design, when it all organically and
Speaker:holistically works together. Yeah. More of
Speaker:a ice flowing breeze instead of a, you
Speaker:know, tornado whipping. Your. Whipping,
Speaker:your. Whipping you all over the place, I
Speaker:guess. A good, thoughtful approach that
Speaker:works that way. So what sort of culture do
Speaker:you try to foster at the designers group?
Speaker:You know, is there. Is there a certain
Speaker:culture that you kind of focus on and try
Speaker:to build that you feel really kind of
Speaker:supports your work and goals? As a
Speaker:company, we're all about collaboration and
Speaker:working together because we really believe
Speaker:that that's who you get the best result.
Speaker:And when everyone's voice is heard and
Speaker:everyone plays a part in what we're doing,
Speaker:you can't compare it to one person working
Speaker:on something or having two people. We
Speaker:believe that is exponentially more
Speaker:powerful. And we've really seen that when
Speaker:people work well together and everyone is
Speaker:about helping each other out, like, we
Speaker:have monthly goals and quarterly goals,
Speaker:and if people don't reach them because
Speaker:they're collaborating on another project,
Speaker:that's okay, because we understand that
Speaker:where they're collaborating is where we'll
Speaker:get a better result. So we really foster
Speaker:that kind of environment. And it's been
Speaker:incredible to see the progression of the
Speaker:designers on our team from when they start
Speaker:to where they all are today. It's an
Speaker:incredibly inspiring and collaborative
Speaker:environment, and everyone really wants to
Speaker:support each other. I have to ask, this
Speaker:made me think, since you guys design your
Speaker:buildings, what is your office space like?
Speaker:Is it also, like, you know, you talked a
Speaker:lot about collaboration stuff. Does that
Speaker:facilitate that for you? Very good
Speaker:question. So the design of our offices are
Speaker:really based on where they are and the
Speaker:space that we found. For example, our
Speaker:office in Brooklyn is kind of a loft space
Speaker:where we have these gigantic windows and a
Speaker:ton of natural light. And the building is
Speaker:actually a converted warehouse. So we were
Speaker:the designers on, you know, figuring out
Speaker:how to make the space really rentable and
Speaker:give as many different areas for amenities
Speaker:and for the client to really up the value
Speaker:of the building. And we. Our previous
Speaker:lease was up, and so we need a new space,
Speaker:and this office has incredible sunlight,
Speaker:and for us, that's key. And high ceilings.
Speaker:But as I was saying, there are what? There
Speaker:are exposed ducts, and we decided to take
Speaker:advantage of that. So our space is really
Speaker:that kind of industrial vibe, whereas
Speaker:another office space is much more clean,
Speaker:neutral colors. So it really depends on
Speaker:the area where it is and the space that we
Speaker:have, but really leveraging the space and
Speaker:the positive attributes of that space and
Speaker:working with it. That was a good question,
Speaker:Ethan. So now I have to ask, as a
Speaker:designer, and it's a little different,
Speaker:because I'm designing things that are on a
Speaker:screen or paper and can easily be changed.
Speaker:I always struggle with one knowing when
Speaker:something's done or being okay with it
Speaker:being done, but then if I look back at it,
Speaker:you know, even a week or a month later, I
Speaker:want to change it. Do you have that? Does
Speaker:that, like, obviously, there's been money
Speaker:involved with you updating your office
Speaker:constantly, but is that something you have
Speaker:to deal with as a designer? Like, oh,
Speaker:there's a new trend or something, or, I
Speaker:wish we would have done it this way. Is
Speaker:that something that ever crosses your
Speaker:mind? So, that's interesting that you're
Speaker:asking that, because I was on a call
Speaker:yesterday, and the client was asking about
Speaker:our timelines and how quickly we can
Speaker:deliver, and I said something like, when
Speaker:we work on a design, it's not that it's
Speaker:done after one try. There's one try, and
Speaker:then we refine it, and then we refine it
Speaker:again and then again till we get the final
Speaker:product. By the time we have something
Speaker:that we're happy with, we're happy with
Speaker:it, and we don't want to change it
Speaker:anymore. So I hear what you're saying when
Speaker:something new comes out and. But I always
Speaker:find that after working on a space for a
Speaker:long time, I get very used to it. And then
Speaker:if I will come visit it after however
Speaker:long, I'm like, oh, wow, this space is
Speaker:incredible. But after working on it every
Speaker:day for, let's say, a couple of years, I
Speaker:notice everything that didn't go right,
Speaker:and that's what I see. But taking a step
Speaker:back and visiting it a couple of years
Speaker:later, I'm always blown away by how
Speaker:amazing it looks and how well people are
Speaker:responding to it. That makes sense. Makes
Speaker:sense. So looking in, assuming you have a
Speaker:crystal ball and you can look into it,
Speaker:what does interior design look like in 20
Speaker:years from now? There are so many exciting
Speaker:opportunities that we're exploring, and
Speaker:there's so much innovation out there,
Speaker:especially when you're looking at the
Speaker:digital world, the virtual world, I
Speaker:believe that's going to be very big and
Speaker:just, we're all about the built
Speaker:environment, but we are exploring the
Speaker:virtual world and how we can have an
Speaker:impact there. It was interesting because I
Speaker:was flying from Miami to New York
Speaker:yesterday, and in the airport, in the
Speaker:lounge, I saw a guy sitting with a headset
Speaker:and a keyboard. I've never seen that
Speaker:before. When we're giving people the
Speaker:opportunity to tour our spaces in VR, we
Speaker:have the hands. Can't even remember what
Speaker:they're called. But the controllers. Yeah,
Speaker:the controllers, exactly. But here he
Speaker:seemed to be in some sort of office
Speaker:environment, writing out documents using
Speaker:the new Apple headset. And it was
Speaker:interesting for me to see. I was going to
Speaker:take a picture of it because I thought it
Speaker:was interesting. And then I realized he
Speaker:can't see that I'm taking the picture, and
Speaker:I probably shouldn't do that. But I was
Speaker:thinking, like, hey, this is what lounges
Speaker:are going to look like in the future.
Speaker:Everyone in their own world, but sitting
Speaker:together, which is such an interesting
Speaker:concept. And I do believe that as
Speaker:designers, we will be able to help bring
Speaker:people together in that space, and that's
Speaker:what we're all about, whether it's the
Speaker:amenities that we're designing or the
Speaker:different community centers and buildings.
Speaker:It's about really bringing people together
Speaker:and creating this better world for all of
Speaker:us together. So I'm excited to see where
Speaker:all this takes us. But definitely 20 years
Speaker:from now, things will be looking very
Speaker:different than they are today. So I was on
Speaker:a meeting with a guy a couple weeks ago,
Speaker:right after the Apple vision pros came out
Speaker:and he had gotten them, and he looked like
Speaker:a ghost on the zoom call. And I said, so I
Speaker:said, ken, you look like a ghost. Like,
Speaker:what camera are you using? Because he was
Speaker:kind of, like, transparent. He's like, oh,
Speaker:I just got the vision pros, and I'm trying
Speaker:them out. I don't have a camera or
Speaker:computer. They are creating my face,
Speaker:basically, and creating an avatar. And it
Speaker:looked like him. Just kind of ghostly. I
Speaker:don't know how to explain it a better way.
Speaker:It didn't really work very well. And he.
Speaker:That was kind of his feedback was, this
Speaker:technology's cool. There's potential here.
Speaker:It's not there yet. Yeah, but with
Speaker:construction in general, there's so many
Speaker:limitations when it comes to site
Speaker:conditions and budget, but in a virtual
Speaker:world, there's really none of that. So
Speaker:when you talk about overstimulating in a
Speaker:space, that's definitely something that
Speaker:could happen. Right now you're saying that
Speaker:this person was see through, or you could
Speaker:barely see him. But I could see a future
Speaker:where everyone's going to be a lot more
Speaker:than they really are in person. Be
Speaker:interesting. It's going to be an
Speaker:interesting next couple of years, I think,
Speaker:for sure. What advice would you have for
Speaker:any younger folks that are thinking about
Speaker:getting into a career in design? Any
Speaker:advice on kind of how they should go about
Speaker:pursuing that? I always say that the best
Speaker:way to pursue any career is really to go
Speaker:to school and get the correct foundation
Speaker:for it. So if it's school or if it's
Speaker:learning from someone, if there's no
Speaker:specific schooling, but there is the
Speaker:educational aspect, but then the actual
Speaker:experience aspect. And when it comes to
Speaker:design, people can get very afraid because
Speaker:a mistake can cost you, can cost you,
Speaker:whether in money or in safety issues, have
Speaker:to be redone. So I always say, never be
Speaker:afraid. Always believe in what you can do
Speaker:as a designer. Believe in your creative
Speaker:skills and your passion, and don't be
Speaker:afraid to make mistakes. But when you do
Speaker:make those mistakes, make sure to learn
Speaker:from them, because it's so important. And
Speaker:I always go back to this story. When I was
Speaker:starting out as a designer, we were
Speaker:working on a residential home, and we were
Speaker:very excited. The delivery for the living
Speaker:room furniture was coming, and the sofa
Speaker:arrived. We obviously had measured, made
Speaker:sure that everything will fit, and they
Speaker:couldn't get the sofa through the front
Speaker:door. We did not think of checking that.
Speaker:They tried going through the basement. It
Speaker:just would not fit through, so we had to
Speaker:send it back. We obviously took care of
Speaker:the restocking fee. So again, also very
Speaker:important, take responsibility for your
Speaker:mistakes, because at the end of the day,
Speaker:people are hiring you for your expertise.
Speaker:And now. So we basically, they replaced
Speaker:the sofa with one that could, you know,
Speaker:come apart and they were able to get it
Speaker:through the front door. But now, years
Speaker:later, we're working on an event space
Speaker:where we're doing these floor to ceiling
Speaker:partitions, and these are 18ft high
Speaker:partitions. And right away, the first
Speaker:question that I asked the lead designer
Speaker:is, how are we getting these partitions
Speaker:into the space? Because the elevators are
Speaker:not going to fit those partitions. So it's
Speaker:about learning from that mistake and
Speaker:making sure that that will never happen
Speaker:again. And that's really how I think that
Speaker:you learn either. Watching someone else,
Speaker:having a mentor, making mistakes which are
Speaker:not always fun, but don't be afraid to
Speaker:try. Take responsibility for those
Speaker:mistakes, but always make sure to learn
Speaker:from them. I think mistakes are the best
Speaker:way to learn and it's really hard,
Speaker:especially as a parent sometimes, to watch
Speaker:kids fail and just let them fail, knowing
Speaker:that they need to learn. But absolutely.
Speaker:Are there any influencers that yet these
Speaker:younger folks should be maybe following
Speaker:and paying attention to any that kind of
Speaker:stand out to you as a good potential
Speaker:mentor? I'm not so big on social media. I
Speaker:find that when I get go down that rabbit
Speaker:hole, I get nothing done, nothing
Speaker:productive, anyway. So I don't really have
Speaker:that many off the top of my head. But I
Speaker:would say everyone connects to different
Speaker:people and if there's someone that you
Speaker:like their style or you like their
Speaker:approach, then definitely try to follow
Speaker:them so you can learn from them. Good
Speaker:advice. Social media can be a dangerous
Speaker:environment. Lesson of the day. Not
Speaker:exactly what I said, but yes. Well, thank
Speaker:you so much, Blima. This has been great,
Speaker:great time together. We're close to
Speaker:wrapping up what we call the business end
Speaker:of things. Is there anything that we
Speaker:haven't covered today that you would like
Speaker:to share with our audience? I think you
Speaker:guys did great. Think of anything that you
Speaker:missed. All right, well, before we close
Speaker:out, I have to ask if you'd like to
Speaker:participate in our rapid fire questions.
Speaker:These are our seven questions that we will
Speaker:ask. Some are a little serious, some are a
Speaker:little silly. All you have to do is give a
Speaker:quick response to each question. Would you
Speaker:like to play? All right, let's do it. All
Speaker:right, Ethan, you want to go and ask the
Speaker:first question? Yeah, yeah, I can kick us
Speaker:off. All right. If you had to pick one
Speaker:person to go with you when you're trying
Speaker:to survive a zombie apocalypse. Who would
Speaker:that one person be? Anyone in the world.
Speaker:Elon Musk. Yeah, we get that one a lot. A
Speaker:lot of people think, you know, he's got
Speaker:all those finances, the resources he can
Speaker:keep him alive. I believe it's the way his
Speaker:brain works. But again, it might not even
Speaker:be him. It might be the people that he has
Speaker:in his orbit, so. But he definitely has
Speaker:come up with a lot of innovative ideas of
Speaker:how to do things. So question number two.
Speaker:What's your preferred seat on an airplane?
Speaker:All the way in the front. First class, if
Speaker:possible. All right, question three. This
Speaker:is always an interesting one. What would
Speaker:you most like to be remembered for? The
Speaker:impact that my designs, as well as my
Speaker:leadership, has had on the people that I
Speaker:work and interact with. Gotcha. Very
Speaker:admirable. Yeah. All right, question
Speaker:number four. What's something that amazes
Speaker:you? So many things. But I would say the
Speaker:impact that design has on the people in
Speaker:those spaces, I really, every time I see
Speaker:it, the transformative power of a space
Speaker:that we're in, I'm consistently amazed.
Speaker:All right, question five. Now, I really
Speaker:like this one, too. If you were a
Speaker:wrestler, what would your entrance song be
Speaker:like? What would the song be planned when
Speaker:you walk out to the ring? I think I would
Speaker:just go with classical music. Just keep
Speaker:everyone's expectations low, because I
Speaker:probably will be losing that match. You've
Speaker:already lost it in your mind. Yeah. Gotta
Speaker:believe in yourself a little more. Not
Speaker:when it comes to wrestling and everything
Speaker:else. Yes, I agree. Yeah. You gotta know
Speaker:your strength and your weaknesses. True.
Speaker:Very true. Oh, good point. Good point.
Speaker:Good point. All right, next question. If
Speaker:you had to delete all but three apps from
Speaker:your phone, which ones would you keep? The
Speaker:calling option? WhatsApp, for sure. And
Speaker:safari. Yeah, there you go. Pretty well
Speaker:rounded. Keep it. Keep you pretty well
Speaker:covered with those three, I think. Last
Speaker:one. Question seven. What is the best
Speaker:advice you've ever gotten? Follow your
Speaker:heart. That goes in your personal life as
Speaker:well as your career. If you put your heart
Speaker:and soul into whatever it is that you're
Speaker:pursuing, you'll have the best results.
Speaker:And I've really found that to be the case
Speaker:for me, for sure. Nice. Yeah. Well, good.
Speaker:Good answers. We will put this in the show
Speaker:notes, but thank you again for your time
Speaker:here. How can anybody that wants to get in
Speaker:touch with you or have any questions for
Speaker:you? What's the best way for them to.
Speaker:Reach out so they can always just go to
Speaker:our website, the designersgroup.com. And
Speaker:our handle on all social media platforms
Speaker:is also the designers group. Easy enough.
Speaker:We will put that in the show notes. Well,
Speaker:thank you again. This was a great episode.
Speaker:We need to recap our challenge words. I
Speaker:believe we were all successful. Kind of
Speaker:all snuck them in there right about the
Speaker:middle of the episode. Blima, your word
Speaker:was stuck in volcano. Just for good
Speaker:measure. Yeah, that was a good little.
Speaker:Yeah, mine was tornado. My challenge word
Speaker:was trampolines. So we were all successful
Speaker:in getting those in. Again, thank you so
Speaker:much, Blima, for your time here. We
Speaker:appreciate it. And just thank you for the
Speaker:insights you're willing to share with our
Speaker:audience. Thank you for having me. This
Speaker:was so much fun. I do not believe you guys
Speaker:are rusty at all. I'm curious to see you
Speaker:at the top of your game. Well, thank you.
Speaker:Maybe we're just a little harder on
Speaker:ourselves than we need to be. Yeah, it was
Speaker:a lot of fun, and I'm looking forward to
Speaker:staying in touch. Thank you so much for
Speaker:tuning into this very special episode of
Speaker:construction Disruption with Blima Aaron
Speaker:Troy of the Designers group. Please watch
Speaker:for future episodes of our podcast. We are
Speaker:always blessed with great guests. Don't
Speaker:forget to leave a review on Apple Podcasts
Speaker:or YouTube till the next time we're
Speaker:together. Keep on disrupting and
Speaker:challenging those in your world to better
Speaker:ways of doing things. And don't forget to
Speaker:have a positive impact on everyone you
Speaker:encounter. Make them smile and encourage
Speaker:them. Two simple yet powerful things we
Speaker:can all do to change the world. God bless
Speaker:and take care. This is Isaiah Industries
Speaker:signing off until the next episode of
Speaker:construction Disruption. This podcast is
Speaker:produced by Isaiah Industries,
Speaker:manufacturer of specialty metal roofing