Heidi: I think that's a really key point is not settling of like, I
know the right person's out here.
I just need to find it.
So that makes it even more important to make it so obvious that I am the
right person for fill in the blank that when they see you they're like, yes,
this is exactly what I was looking for.
Becca: I'm Becca Pountney, Wedding Business Marketing Expert,
Speaker and Blogger, and you're listening to the Wedding Pros
Who Are Ready to Grow podcast.
I'm here to share with you actionable tips, strategies, and real life
examples to help you take your wedding business to the next level.
If you are an ambitious wedding business owner that wants to take your passion
and use it to build a profitable, sustainable business, doing what you
love, then you're in the right place.
Let's get going with today's episode.
Today, I'm welcoming Heidi Thompson back to the podcast.
Heidi is a wedding business coach, marketing strategist,
and bestselling author.
Not only that, but she's also the founder of the Bookmore Weddings
Virtual Summit, which I'm going to be speaking again this summer.
Today, we're going to be chatting all about how to get the most out of her free
summits, as well as geeking out about some marketing practices along the way too.
It's going to be a fun one.
Heidi, welcome to the podcast.
Heidi: Hey, thank you so much for having me back.
I'm excited to dig into this with you.
Becca: It's such a pleasure and I had a little look back to find out when you last
came on the podcast and I couldn't believe that it was August 2022, so a whole
two years ago and it was only episode 23 and this right now is episode 122.
Heidi: Oh wow, someone's been busy.
Becca: Yeah, absolutely, and do you want to know a little secret?
Do you want to know how I found that information so easily?
So I have this new thing on my website that I'm very excited about, which I keep
telling everyone about called BeccaBot.
And BeccaBot lives on the corner of my website.
It's like a little speech bubble.
Anyone listening can go and use it.
And you can just click it open and it says, Hey, I'm Becca, ask me a question.
And I said, when was Heidi on my podcast?
And it came up, it told me the episode number, it gave me the link to listen,
and it told me what we spoke about.
And I was like, yes, Becca Bot, you've done all the work for me.
Heidi: That is so cool.
I need to know more about how you've put this together because that is
such a handy thing to have, especially when you have so much content.
Becca: Yeah, it's so awesome.
You do need to go and check out if you're listening to this, go check out Becca Bot.
It's on my website on any page.
Go to the bottom right hand corner, ask me some questions, but you can ask anything.
So you can say, Becca, have you ever done a podcast about Pinterest?
Or have you ever done a podcast about Wedding MBA?
And it will tell you the podcast episode number and give you the
direct link to listen to it.
So if you're a listener and you want to find a podcast about something specific in
Becca's world, that is the tool for you.
But it gave me the useful information today, Heidi, that It was exactly two
years ago since you're on my podcast, so it's such a pleasure to have you back.
Now, a little bit like Becca Bot, a lot has shifted in the last two
years and both of us work in the world of marketing and marketing has
shifted a lot in the last two years.
So I thought, let's start by talking about two years on.
What are we seeing or what are you seeing specifically in the world
of wedding pros is working right now from a marketing perspective?
Heidi: Ooh, I think the biggest thing that I've seen, and it's so funny because we
were just on a call talking about this, is we got away with a lot two years ago.
We didn't have to try as hard, we didn't have to be strategic because there
was such a pent up demand post COVID.
So it was a lot easier for people to attract and book clients.
What I'm seeing now is The people who are struggling are usually ones
that don't have a strategy behind their marketing and they don't have
a very clear way of standing out.
I'm seeing a lot of people who, you know, when I look at their
website, if I could copy and paste something onto their competitor's
website and nobody would buy it.
know the difference, your potential clients are having that struggle
telling you apart as well.
And then it comes down to a pricing issue because there's nothing to compare
you on when there's like 10 planners or 10 photographers that all kind
of seem the same and no one's really standing out as the go to for anyone.
Becca: A hundred percent agree with you.
And I think again, like you said, we got away with it in COVID because there were
so many people looking to book and all of these new people coming into the market
and there was enough work for everyone.
But as that is getting back to more of a normal picture, yes, there's still
work for everyone, but actually you do need to start putting in the work.
You need to think of your own ideas.
You can't keep looking left and right at what your competitors are doing.
You've got to find those ways to set yourselves apart.
So what about from a couple perspective?
What do you think shifted over the last couple of years
from the couple's perspective?
Do we think they're looking for something different from our vendors?
Heidi: I think part of what they're looking for in their research process
is more in depth than previous.
So what we're seeing right now, especially with Gen Z is a propensity to dig more
into reviews, dig more into, you know, how can I find out more about this business as
opposed to just diving right in, whether it's, you know, they've heard stories
or whether this is just like a general inclination of buying behavior for this
generation, which it certainly seems to be across a lot of different sectors.
We need to keep that in mind that, you know, they're doing a lot more research.
I've definitely heard too that In the past, if you got a referral, that was
pretty much a done deal, and now what a lot of people are seeing is you get
a referral and you still need to sell to them, you still need to convince
them that you are the right person for them, or not, if you're not the
right person, then you're not the right person, but it's not enough to just get
the referral, They also need to be able to go to your website, you know, go to
wherever you have a presence online and be able to learn more about you and why
they should work with you specifically.
I feel like referrals are much more of a jumping off point whereas they
were a like full spectrum start to finish for previous generations.
So those are a few things.
Becca: That's so true.
I actually have a really live example of that.
So recently there was a couple that I knew locally who were getting married and they
just came to me and said, Becca, have you got any photographers you can recommend?
So I recommended two or three photographers, which they said
were inside their budget point and kind of the style they wanted.
And I sent them over.
And in my head, great, one of these three photographers is going to get the booking.
And they came back to me.
Well, actually, I didn't hear anything.
And I kind of followed it up with them.
They came back to me and they said, Oh, we went in a totally different direction
and just found someone on Google.
And I was like, what?
Why didn't you go with one of my recommendations?
And it really blew my mind that they would rather go with someone
that they had not had recommended.
They never worked with before based purely on their online presence, rather than
over a tried and trusted recommendation.
So that's.
Definitely happening.
Heidi: Yeah.
And it's not to say that those weren't good recommendations.
It's just like you threw the ball and the business owner didn't catch it.
Like they didn't do their part of, okay, when this person gets to my
website, to wherever online, where you have a presence, they need
to see like, Oh, Becca was right.
Like this is the perfect fit for me.
And if they don't see that.
you know, they're probably not going to take action, which
is a shock to a lot of us.
Becca: Yeah, it was a shock to me.
And I think as well, I reassured the business owner, because I
think actually sometimes it's, they couldn't have done any more.
Like, so, cause they're like, but I got back to them really fast and
I've got this and I've got that.
I'm like, well, maybe it was just like, they just went in a
different direction that day.
Like some days I'm hungry, I eat a McDonald's, some days I'm
hungry, I eat a Burger King.
There's no reason why it just goes in a different direction.
And I think sometimes as business owners, we're so worried about not
doing enough that actually sometimes it's just down to couple's choice.
And also couples are really knowledgeable and they're willing to do that research
and they know that there's lots of choices out there and therefore they
can find that perfect person for them.
They don't need to settle on someone else.
Heidi: I think that's a really key point, is not settling, of like, I know the right
person's out here, I just need to find it.
So that makes it even more important to make it so obvious that I am the
right person for fill in the blank, that when they see you, they're like, yes,
this is exactly what I was looking for.
Becca: Yeah, 100%.
Now, I know that we agree on quite a lot of things, and one of the things
we both definitely agree on, and you touched on it earlier, is that slashing
your prices or trying to be the cheapest is not the best way to get the work.
So You know, what do you think then is a good way instead of thinking I'm
not standing out from my competitors.
I'm just going to be cheap than everyone else.
What is a good way aside from pricing that we can actually
stand out in our crowded market?
Heidi: Yeah.
So, and I'll be speaking about this at the summit, but the way that I really
walk people through this is we need to figure out what your person wants.
We need to figure out what's going on in their head.
Not things we can guess at, what is the actual problem?
that they want solved by hiring you.
What result is it that they want and why is it important to them?
Because we all have different psychological drivers for why we do
things, but unless you understand those things, you can't then come out
in your marketing and say, hey, is this the thing you're looking for?
I have the perfect solution to it.
So that's really what I like people to think about when I.
When I say standing out, that's what I mean.
I don't necessarily mean like do the opposite of what everybody is doing.
You might, that might be something you want to do.
You might want to look different.
You might want to have a different design, a different aesthetic, or it's something
more internal that you're speaking to.
You know, the problems that we want solved are all Very different.
Like the reason why I buy a painkiller isn't because I want a painkiller.
It's because I have cramps, because I broke my foot, because I have a migraine.
Like those are three different reasons.
why I would make the same decision.
So we can't just guess at that.
And you know, if you're running a painkiller company, come out
with this ad about migraines.
If none of your people have migraines and your painkiller doesn't work well
on that, it's not going to connect.
So it's really about connecting to the problem that your person actually
wants you to solve and then molding your marketing to show them that you
have the solution to that problem.
Becca: Amazing.
And you're going to be talking more about that topic, I believe, at your summit.
So for anyone who's not heard of your summit before, the
Bookmore Wedding Summit, tell us how long has it been going?
What's it all about?
Heidi: This is the seventh time I've run it.
I love it.
It is one of my favorite things I get to do.
It is a five day online conference for wedding professionals specifically
who want to book more of the clients that they really love to work with.
Even when things are feeling slow, even when it feels like, Oh, we can't just,
we can't do it in the market right now.
We can, and we're going to get into specifically how to do that
during the summit with over 30 speakers who are speaking about
all different facets of this.
So you can lit.
I love it.
It isgoing to work for you, what you're going to take from it and
implement it so that you can actually.
go into the rest of 2024 and into the 2025 engagement season, having
a marketing strategy for what you're going to do to attract and
book more of those ideal clients.
Becca: Amazing.
And remind me of the dates of this year's summit for anyone
who's listening in real time.
It is August 19th.
through the 23rd.
Amazing and I will be putting all of the links and my affiliate link for the
summit inside the show notes so do go and grab those if you're looking for it.
You might even be able to find it in BeckerBot, you never know,
depends on how well the AI tool is working when you get to it.
Now I love promoting your summit whenever I'm part of it and one of the reasons
I love to promote it is because it's so easy to promote because it's free, right?
It's free for people to sign up, it's free for people to listen to my session and all
of those other sessions that the speakers are doing, but one of the pushbacks.
I always get and it winds me up when I'm ever promoting something
for free, whether it's something I'm doing or something someone else
is doing is, well, why is it free?
What's the catch?
What are you trying to do?
What are you trying to sell me?
What, why is it actually free?
Is it actually going to be any good?
Is it going to be rubbish?
Is it going to be just people trying to sell me stuff?
So Heidi, tell people, why did you make the decision to do it for free?
And what do you say to the people that say that kind of stuff?
Heidi: So.
The way this model works is it is free to attend and you get access to
each day's presentations for 24 hours.
Now if you want lifetime access to the presentations, if you want access to the
VIP sessions, if you want access to almost three thousand dollars worth of bonuses
that the speakers have contributed, if you want access to everything in a podcast
feed that you can listen to forever and ever, you You have to upgrade to
one of the upgrades we have available.
And typically I would say about 15 percent ish of people decide to upgrade to that.
And that is what makes this sustainable for us to give free
access to everybody on a limited.
capacity in a limited window, but still make it super accessible.
And for that reason, we get attendees from all six inhabited
continents, which is amazing.
And I love that we have that reach and that accessibility, but there is
that option to take it a step further.
If you would like to do that, you don't have to do that.
A lot of people do a lot of people don't.
It's One of those things that you get to make that decision for yourself.
And you're still going to get a ton out of it either way.
So that's how the event makes money.
It's also one of those things that because all of us are coming together,
you know, you have 30 different groups of people, audiences that allow us
to bring people together, that for us as educators, We get leads from this.
We get people who say, you know what, I really loved your
presentation, Becca, I think I want to work with you in xyz capacity.
So that's how it functions as like a feasible model for it to like exist
and not just be this free thing that is full of pitches, is full of just
like, you know, getting you into a timeshare presentation and trying
to sell to you for eight hours.
You know, we don't want to create that kind of an experience.
So this is the way we structure it so that we can give really solid education and
still make a big component of it free.
Becca: Yeah, so helpful.
And I think it's really helpful for us to just talk about that and
be transparent about it as well.
And I think that's the big thing is it's your choice.
So if you're listening to this and you want to come along to the Summit,
I highly recommend you sign up to it, even if you just watch one session.
You don't have to pay for anything.
I've signed up to Summits before and I've done the free option and I've
set aside time in those 24 hours and I've watched loads of stuff.
I've signed up to other summits before when I knew that I wasn't going to have
the time to digest the information.
And therefore I paid the upgrade so that I can get those back.
But the important thing is if you are going to decide to pay the upgrade,
like with everything I always say, make sure you then use it because
it's only valuable to your business.
If you buy the upgrade, if you then do put in some time in a couple of
weeks to listen to the presentations or to go through the resources and
make sure you're making the it.
Otherwise, if you just.
throw money at something and never look at it, it's not going
to move your business forward.
So absolutely take advantage of either the free or the upgraded
version because there's going to be so much great stuff in there.
And I know because I've listened to the presentations in Heidi summits before,
you're going to get loads of great value.
Definitely.
So don't feel like people are just there to sell to you
because they absolutely are not.
So, if someone's thinking of signing up then, Heidi, if someone signs up to
the Summit, either on the free or the paid version, how would you recommend
that they throw themselves into it?
How does someone get the most out of being part of one of your events?
Heidi: The way I always approach education, especially when I have like
a huge array of things to choose from in my own business, I look at what would
have the biggest impact for me right now.
Because sometimes we see things and we're interested in it and it's
like, okay, realistically, I can't take action on that for like a year.
And that's probably not the best use of your time right now.
Get the upgrade, come back to it in a year when you're able to take action on it.
But I'm a big fan of prioritizing things that will make the biggest impact for you.
So I would look at what are you struggling with in particular.
In your business, and then I would look at the presentations
as Okay, how can these fill gaps?
How can these fill holes?
How can these help me solve some of these problems?
Because you're going to get a much better return on investment either
of your money or of your time or both if you're prioritizing things
that are going to get you results.
So like we have a wide array of things that we're covering during
the summit, but there will inevitably be things that you're like, Yeah,
realistically, can I, can I implement that by the end of the year?
Okay.
No, it's probably not the best use of your time.
I would say at least during the week of the summit.
And even if you have the upgrade, I still recommend approaching it in that way
because during the week of the summit, you're able to ask the speakers questions.
You're able to have conversations with them and join our speaker
panels and get clarification.
So, Personally, the way I would suggest approaching it is what's
going to have the biggest impact so that you can get results.
Becca: Yeah, 100%.
And making the most of those additional opportunities for
networking and asking the questions.
I always think the people that put in the most to these events are
the people that get out the most.
Because if you're asking your questions, I know because I've been
on speaker panels before, when people ask really in depth questions, we'll
give them really in depth answers.
And they can get like a real nugget of information specifically for their
business, that they would normally maybe have to work one to one with
someone to get that kind of answer.
And so if you are the person showing up live and being brave enough to put
those questions forward, then you're absolutely going to get the most out
of all those incredible educators who are there live and giving up
their time for the week as well.
I would love, Heidi, if you know any, have you got any success stories?
So obviously you've been doing this summit now for kind of seven years.
Have you got any stories of people that maybe have come along to a
summit or listened to And then change something in their business.
Heidi: Oh my God.
So many.
We've had some where people have implemented things during
the week and booked a client.
Like, I wouldn't expect that.
I, it shocked me to see.
But typically, you know, we see people walk away from it and go and implement
the things that they typically neglect.
Which are, especially for the summit, things related to.
Your marketing, things related to your sales, things that can
really move the needle in your business and make a huge impact.
So it doesn't take a ton of implementation to get results.
Like I said, we've had people who are like, Oh, okay, that's an
interesting way of following up.
I'm going to go follow up with this lead that I have.
And then, hey guys, they booked.
It's the best thing ever to get to see and it really is just a matter of taking
the information you need, not just like what sounds necessarily interesting.
I'm not saying don't follow your interest, but we all have limited time
here and then it's actually implement it.
And we do see people, there have been many, many summits where we've
seen people go implement something and book a client that week.
Becca: I love that.
And sometimes we're scared of changing things, even
though we know they're broken.
And I always say, well, try it once, like try that different technique for following
up on the next client and see if it makes a difference and then try it again.
And then you can do it.
Compare it to your old way and see if it works.
But if nothing changes, nothing changes.
So there's going to be a ton of new information that's going
to come out of the summit.
So try and put some of it into action.
So talking about there being a ton of information, sometimes when we go to these
educational events, whether it's online in person, even podcasts and things like
that, we can feel really overwhelmed.
So do you have any tips on how to feel less overwhelmed if someone's
being part of your summit?
Heidi: Yeah, so I can tell you exactly what I do and what I teach people to do
when they get into this overwhelmed state.
So the first thing I do is just brain dump everything.
So what's everything that's floating around your head, all those anxieties,
all those things you feel like you have to do, and then you want to look at, okay,
do you actually have to implement that?
Could that wait?
Could you put that kind of in a parking lot over here for next quarter or does
it actually need to get done right now?
So I find immediately upon doing that I just feel like a weight lifted off of
my shoulders because all too often we tell ourselves we have to do 20 million
different things and realistically if we just did one or two of them
it would make a huge difference.
And if we try to do all of them, we're not going to do any of them.
So I'm a big fan of getting everything out of your head and then like
sorting and putting into order, okay, this is what I'm going to do.
This is my plan.
This is how I'm going to proceed.
I'm going to do this thing.
And then next month I'm going to do this thing.
And next quarter, I'm going to do this thing so that, you know,
Those ideas, those things you want to implement actually have a home,
they get onto your calendar and they actually get done because I don't know
about you, but if something is not on my calendar, it will not happen.
I can promise you that.
Becca: Yeah, that is so true for me as well.
And I love the idea that you can, you don't have to do everything now.
You can definitely save things for later.
I've been in coaching programs before, and I've, had all of these ideas and even
one, two years later, I'm still going through and implementing those ideas
because we can't possibly do it at once.
I think the other thing that I see The mistake people make at summit sometimes is
that they go after the shiny things rather than the things that are actually going
to make the difference in their business.
So they hear some exciting new idea and they think, Oh, this is
going to solve all my problems.
And it sends them off down a rabbit hole in a direction that they were
never intending to go, instead of maybe taking the thing that they needed to.
So how do people find the actual useful information in that
crowded lots of information.
Heidi: I would say, you know, look at the schedule for each day.
I, I'm a big fan of planning ahead, which I know you are too.
And I think that's just in our nature as planners, you know, look at the
schedule, go through with a critical eye, which of these am I going to attend?
Live, you know, on the day, which of these are maybe not so applicable
for me right now and commit to yourself to doing just those.
And I would say from every single presentation, our speakers are
really good about this, but I would say, look for the action steps.
And note the action steps and schedule the action steps because that's the
part that usually gets left behind.
And then it's just kind of floating around in your head as this,
you know, half formed idea that you feel like you need to do.
And that just builds as anxiety and weight of all the things we feel like
we have to do when really, if you just, if you can narrow it down, And go
through that and find the action steps.
Schedule the action steps.
That is going to help you extract as much as possible from this
because I always tell people I feel like business owners are typically
they were very good students.
They were typically people who like did the extra credit.
You know, we're like the I'm an A isn't good enough.
I want to a plus kind of people and we get into this.
way of being where we're just like checking off boxes and we're like, well,
I watched all of these presentations.
Okay.
Are you going to do anything with it?
Because if you're not, it doesn't really matter.
And you kind of wasted your time.
Becca: Yeah.
A hundred percent.
I always say we're not Netflix.
We're not here to entertain you.
We're here to help you grow your business.
So don't watch us like Netflix.
Like, Oh, it's really fun watching videos of Becca and Heidi talking about business.
But if you don't actually do anything with that, then you might as well just be
watching endless videos of me and Heidi talking about anything, because it's not
actually going to help your business.
One of the things that I think is going to be a pushback from some of the people here
in the UK listening to this podcast is the time of year that the summit happens.
So I'm going to address it straight on because every time, whenever I promote
one of your summits here in the UK, August is typically like our crazy season.
It's the only time of the year when we get any sunshine.
All the kids are off school.
The people are going on holidays.
Wedding pros are incredibly busy.
And so immediately we go too busy to do any education.
So I want to flip that on that, on its head and say to you, Heidi, why should
people still be prioritizing some level of education or how can they fit this kind
of stuff in even when it's crazy season?
Heidi: I get it.
I totally understand.
And I'm very sorry that it falls during your busy season.
But the tricky thing is, is it's always someone's busy season.
And I've tried to like manipulate schedules to, you know, Okay, what would
be the best possible time worldwide?
And that time just doesn't exist.
So, August is a very dead time for some people.
It's a very busy time for other people.
It's a kind of middle time for a lot of other people, you know,
especially in some parts of the U.
S.
It's like a, I'm not going outside kind of time of year because it's just too hot.
So there's definitely no weddings happening.
But With that in mind, even though it may not be at the opportune time for
you, I would still recommend looking to see what you can get out of it.
Because like Becca said, if you can get one presentation and do one
thing with it that makes an impact on your business, that's huge.
You paid nothing for that.
You've been able to get results from it.
So a couple of things that we do to try to make it as accessible as possible is
we don't release Presentations on like a schedule like you would a conference.
We release everything for the day at once.
And it gets released at 9 a.
m.
U.
S.
Pacific time, which is Los Angeles time, which is 5 p.
m.
U.
K.
time.
You have a full 24 hours, so everybody in that period of time has a morning,
afternoon, evening, and night.
So, you know, we have participants in Australia and New Zealand and Hong Kong
that joined because they're able to join because it's not at a specific time.
It's just a specific 24 hour window.
So you can get it in any time of day.
you want, and it's on demand.
So you don't have to be there for a specific time for the video
to like stream live for you.
You can press play, you can press pause, you can press one and a half
speed, and everything is also available.
on our summit podcast.
If you're joining us for free, those expire every 24 hours as well, but it
gives you another medium to do that.
So you could very easily listen to and watch, you know, a couple
of things from your phone.
And quite honestly, like I said, this isn't school.
The point isn't to do all the work and do the extra credit.
The point is to get a result.
And if you can watch one presentation and get some action steps out of that and
take action on it and book more weddings as a result, congratulations, you've won.
You've put in minimum time, gotten maximum results.
Becca: Yeah, a hundred percent.
And so often I think we just use that as an excuse to ourselves.
Oh, we're just too busy.
It's busy season.
We can't do that right now.
But I know that if we want to do something, we will find the time to do it.
Right.
Because I have an audio book.
Sometimes I'll listen to audio books and maybe I'm listening to
a novel or something like that.
And I suddenly realized I've managed to listen to eight hours of this novel in
one week because I'm really enjoying it.
So I can listen to it while I'm cooking dinner or I can listen to it while I'm
driving the car to my job or I can listen to it while I'm preparing some work.
And so if you want to be part of this and you want to listen to it, I promise you
you'll be able to find the time to do it.
Now, if people don't have much time, I would love to just
hear a couple of highlights.
So can you give us a couple of highlights that you think there's
some good sessions going on?
Obviously mine, I'll do my own highlight in a minute, but some good sessions
going on at the summit and also a couple of highlights from resources that
you've seen inside of the PowerPack.
Heidi: Okay, so I've got my schedule in front of me.
So like I said, I'll be speaking about standing out and booking
more weddings without discounting.
Adriana McDermott is speaking about from ghosting to booking Gen Z
marketing strategies to win them over.
I absolutely love this topic and she comes at it from a very data based position.
So it's not just like, oh, it feels like this is what's happening.
Like, no, this is.
This is happening and this is how we adapt to it.
Becky Hart is speaking about networking and making the most of your relationships.
If you're struggling with turning inquiries into bookings, Elizabeth
Shields is talking about that exact thing.
Let's see here.
Oh, if you want to get more referrals from venues.
Terza Caffey's presentation is all about how to play nice with venues
and really practical tips to get and stay on a preferred vendor list.
She is coming at this from working exclusively with venue owners,
so she has heard everything.
She's kind of reporting back and sharing with us.
What it is that we need to do.
Let's see here.
There are so many here to choose from.
Oh my god Mark Chapman is talking about what you need to know before you start
Advertising and how to craft ads that convert and I really love this one
because a lot of people Will just throw money at advertising and assume that it
will work And that's not actually true.
And a lot of times it can be a really big waste of your money.
So make sure that you are not making that mistake because it is a huge one.
So we've got a lot of topics that are really focused on marketing, on sales.
We've also got some that are focused on the money piece.
So finding the profit leaks.
In your business, because that is a very quick thing.
You can change that immediately changes your financial situation in your
business or creating profitable packages.
If you can make the next package you offer more profitable, that is going
to make a huge impact on your business.
And then, of course, Becca's presentation, which I have seen and I really love,
all about getting a Visible and Becca, when you propose this topic, it really
intrigued me because there's this idea that, well, yeah, I'm marketing.
I'm visible.
But are you, you know, how visible are you?
So tell people a little bit about that.
Becca: Well, I love to talk.
Kind of have a bit of the shock factor in the beginning of my presentations whenever
I do a presentation, because I know that a presentation can be dry and boring unless
you realize you actually need to hear it.
And so right at the beginning, beginning of my presentation, I am going to get you
to find out how visible you think you are.
And then I'm going to ask you that question a few more times as
we go through the presentation, because often we think we're a lot
more visible than we actually are.
We feel like everyone knows our business and no one's booking us,
but turns out most of the time, It's just that we're too quiet.
So that's what I'm talking about in my presentation, how to get
visible and book more weddings.
And there's lots of actionable strategies in there as well.
So that's worth the free ticket price on its own.
Come along and listen to that.
Although Heidi, you've got so many great sessions, but there's one thing that
I like to do when I go to a summit.
And I always encourage people to do this, whether it's an in person event.
or an online event, play Summit Roulette, because sometimes there's a hidden
gem in there that you don't think you need, but it actually ends up being
the presentation that you are like, so glad that you listened to or watched.
So, go to something you think, I wouldn't want to go to that, and then watch that
one, because often it's the best one.
I love that.
Heidi: That's such good advice.
And then I know you asked about the bonuses too that are
available in the PowerPack.
We've got, you know, a sales page template to help you better sell people
from your website so they come to you much more sold and ready to buy.
We have a vendor consultation with one of our speakers.
We have a website review and consultation with one of our speakers.
We have a guide to blogging for business from two women who are
honestly really phenomenal at this and their whole business.
is helping photographers in particular attract more business
using their blogs for SEO purposes.
We've got things to make your life easier, like multiplying your
blog's impact with repurposing.
We've got an SEO mini course.
We've got a Whitney and Daniela Created a beginner's guide to building
the ultimate Google search campaign and actually a step by step workbook
showing you how to build that campaign.
There's a lot here.
There's about 2, 900 worth of bonuses inside of this on top of the
presentations and all of the VIP sessions.
So, there's a lot going on in it.
Becca: Yeah, it's a ridiculous amount of value.
And again, I'm always surprised when the people offer these things,
how few people take them up.
And so especially things like a website review, if you see that that's an
option, don't sit back, take the website review, because that is like a money
can't buy opportunity for your business that would again be worth so much
more than you would be paying for it.
So again, don't get overwhelmed by the resources, go through them one
by one by one and highlight, okay, actually, I need some help with this.
This is where I see that I need some help and go through the resources and
actually take people up on these offers.
Because again, people are offering really great stuff.
They're not doing it to try and upsell you something else.
They really want you to get results because I know a lot of the people
that are involved in the summit.
I know Heidi, and that's what they're about.
They want to give you value.
Yes, of course you can go and work with them, but actually they're all
about helping you and they just want the industry to grow and thrive.
Heidi, I'm so excited to be part of the summit again this year.
I know that people are going to get loads out of it.
Can you remind us once more about the dates?
And again, I'll put the link in the show notes.
Heidi: Yes, it is August 19th through the 23rd.
You are going to get so much out of this.
And like we've said time and time again, Isn't it worth it if you get one
thing out of it that you can implement and it helps you book more weddings?
That sounds like a good use of your time to me.
Becca: Yeah, absolutely.
And if you've been part of Heidi's Summits before and you've listened to something
that you've learned from, let us know.
Reach out to Heidi or myself on Instagram.
We'd love to hear from you.
If you're in her Facebook group, then post in there and say some of the learnings
that you've learned from the Summit too.
We're always keen to hear.
What you guys are doing with the information that you're learning.
Now, Heidi, I'm always in the podcast with the same question and it's
this, what's one thing you wish you'd known sooner in your own business?
Heidi: that you never figure it all out.
There's no finish line.
There's no end.
And in the beginning, it felt like, Oh, I just got to do
these things and I'll get there.
You get better.
You learn, but it's like kind of trying to build a house on moving ground.
Like things are always changing.
So you have to change with it.
And you will never, it's never complete.
And to be honest, I'm kind of glad that's the case because it would be pretty boring
if it was, you know, if you get 10 years into a business and it's like, well, I
know everything, I've done everything.
What's the point?
You know, there's nothing to do anymore.
So yeah, it's definitely that you never are finished.
It is never finished.
Sometimes it feels like it's.
taped together with duct tape and just folding and that's okay because
everybody else's business is too.
Becca: That is so true.
It's like my children when they're trying to find the end of a rainbow
and it's never coming to them.
And the closer you get to the end, the further away it feels.
It's so true.
Our businesses are a marathon, not a sprint and they're growing and they're
evolving and there is no end deadline.
I love that.
Heidi, it is such a pleasure chatting to you.
I always enjoy our conversations and hopefully you're going to
make it to the UK sometime soon so we can go for that coffee.
Heidi: Yes, there are some plans afoot.
So I'll keep you posted.
Becca: Amazing.
Thank you so much for your time.
Heidi: Thank you.
Becca: I love chatting to Heidi once again on the podcast Isn't She Great.
Honestly, her summit is well worth attending.
So go check out the links in the show notes or come and find me over on
Instagram and I can send you the link.
Over there.
Even if you just take one thing away from the summit, it's absolutely worthwhile,
but I promise you there's so many great sessions and so many great resources
that you'll want to dive right in.
I'll see you next time.