1 00:00:00,300 --> 00:00:04,590 Heidi: I think that's a really key point is not settling of like, I 2 00:00:04,590 --> 00:00:06,510 know the right person's out here. 3 00:00:06,720 --> 00:00:08,000 I just need to find it. 4 00:00:08,010 --> 00:00:14,369 So that makes it even more important to make it so obvious that I am the 5 00:00:14,370 --> 00:00:18,700 right person for fill in the blank that when they see you they're like, yes, 6 00:00:18,729 --> 00:00:20,700 this is exactly what I was looking for. 7 00:00:23,385 --> 00:00:25,505 Becca: I'm Becca Pountney, Wedding Business Marketing Expert, 8 00:00:25,775 --> 00:00:28,585 Speaker and Blogger, and you're listening to the Wedding Pros 9 00:00:28,585 --> 00:00:29,915 Who Are Ready to Grow podcast. 10 00:00:30,955 --> 00:00:34,295 I'm here to share with you actionable tips, strategies, and real life 11 00:00:34,295 --> 00:00:37,255 examples to help you take your wedding business to the next level. 12 00:00:37,894 --> 00:00:41,635 If you are an ambitious wedding business owner that wants to take your passion 13 00:00:41,665 --> 00:00:45,025 and use it to build a profitable, sustainable business, doing what you 14 00:00:45,025 --> 00:00:46,595 love, then you're in the right place. 15 00:00:47,055 --> 00:00:48,884 Let's get going with today's episode. 16 00:00:50,365 --> 00:00:53,315 Today, I'm welcoming Heidi Thompson back to the podcast. 17 00:00:53,645 --> 00:00:56,305 Heidi is a wedding business coach, marketing strategist, 18 00:00:56,335 --> 00:00:57,465 and bestselling author. 19 00:00:57,815 --> 00:01:00,745 Not only that, but she's also the founder of the Bookmore Weddings 20 00:01:00,914 --> 00:01:03,525 Virtual Summit, which I'm going to be speaking again this summer. 21 00:01:04,074 --> 00:01:07,245 Today, we're going to be chatting all about how to get the most out of her free 22 00:01:07,245 --> 00:01:11,095 summits, as well as geeking out about some marketing practices along the way too. 23 00:01:11,315 --> 00:01:12,385 It's going to be a fun one. 24 00:01:12,415 --> 00:01:13,525 Heidi, welcome to the podcast. 25 00:01:14,455 --> 00:01:16,534 Heidi: Hey, thank you so much for having me back. 26 00:01:16,534 --> 00:01:19,025 I'm excited to dig into this with you. 27 00:01:19,430 --> 00:01:23,010 Becca: It's such a pleasure and I had a little look back to find out when you last 28 00:01:23,010 --> 00:01:27,360 came on the podcast and I couldn't believe that it was August 2022, so a whole 29 00:01:27,380 --> 00:01:33,070 two years ago and it was only episode 23 and this right now is episode 122. 30 00:01:33,210 --> 00:01:35,000 Heidi: Oh wow, someone's been busy. 31 00:01:35,410 --> 00:01:38,130 Becca: Yeah, absolutely, and do you want to know a little secret? 32 00:01:38,479 --> 00:01:41,360 Do you want to know how I found that information so easily? 33 00:01:42,479 --> 00:01:45,850 So I have this new thing on my website that I'm very excited about, which I keep 34 00:01:45,850 --> 00:01:47,759 telling everyone about called BeccaBot. 35 00:01:47,779 --> 00:01:49,979 And BeccaBot lives on the corner of my website. 36 00:01:49,990 --> 00:01:51,300 It's like a little speech bubble. 37 00:01:51,309 --> 00:01:52,579 Anyone listening can go and use it. 38 00:01:52,800 --> 00:01:56,604 And you can just click it open and it says, Hey, I'm Becca, ask me a question. 39 00:01:56,615 --> 00:01:59,294 And I said, when was Heidi on my podcast? 40 00:01:59,425 --> 00:02:02,574 And it came up, it told me the episode number, it gave me the link to listen, 41 00:02:02,604 --> 00:02:04,134 and it told me what we spoke about. 42 00:02:04,154 --> 00:02:07,134 And I was like, yes, Becca Bot, you've done all the work for me. 43 00:02:07,214 --> 00:02:08,914 Heidi: That is so cool. 44 00:02:08,924 --> 00:02:11,974 I need to know more about how you've put this together because that is 45 00:02:11,975 --> 00:02:14,804 such a handy thing to have, especially when you have so much content. 46 00:02:14,864 --> 00:02:16,034 Becca: Yeah, it's so awesome. 47 00:02:16,034 --> 00:02:18,464 You do need to go and check out if you're listening to this, go check out Becca Bot. 48 00:02:18,464 --> 00:02:19,924 It's on my website on any page. 49 00:02:19,945 --> 00:02:23,885 Go to the bottom right hand corner, ask me some questions, but you can ask anything. 50 00:02:23,885 --> 00:02:27,044 So you can say, Becca, have you ever done a podcast about Pinterest? 51 00:02:27,044 --> 00:02:29,605 Or have you ever done a podcast about Wedding MBA? 52 00:02:29,624 --> 00:02:31,704 And it will tell you the podcast episode number and give you the 53 00:02:31,704 --> 00:02:33,285 direct link to listen to it. 54 00:02:33,295 --> 00:02:36,944 So if you're a listener and you want to find a podcast about something specific in 55 00:02:36,944 --> 00:02:38,975 Becca's world, that is the tool for you. 56 00:02:38,994 --> 00:02:42,505 But it gave me the useful information today, Heidi, that It was exactly two 57 00:02:42,505 --> 00:02:46,195 years ago since you're on my podcast, so it's such a pleasure to have you back. 58 00:02:46,435 --> 00:02:49,824 Now, a little bit like Becca Bot, a lot has shifted in the last two 59 00:02:49,825 --> 00:02:53,685 years and both of us work in the world of marketing and marketing has 60 00:02:53,685 --> 00:02:55,124 shifted a lot in the last two years. 61 00:02:55,135 --> 00:02:58,635 So I thought, let's start by talking about two years on. 62 00:02:59,024 --> 00:03:02,365 What are we seeing or what are you seeing specifically in the world 63 00:03:02,365 --> 00:03:06,495 of wedding pros is working right now from a marketing perspective? 64 00:03:07,030 --> 00:03:14,610 Heidi: Ooh, I think the biggest thing that I've seen, and it's so funny because we 65 00:03:14,610 --> 00:03:20,050 were just on a call talking about this, is we got away with a lot two years ago. 66 00:03:20,060 --> 00:03:24,279 We didn't have to try as hard, we didn't have to be strategic because there 67 00:03:24,279 --> 00:03:28,660 was such a pent up demand post COVID. 68 00:03:29,160 --> 00:03:34,880 So it was a lot easier for people to attract and book clients. 69 00:03:35,200 --> 00:03:41,250 What I'm seeing now is The people who are struggling are usually ones 70 00:03:41,290 --> 00:03:47,579 that don't have a strategy behind their marketing and they don't have 71 00:03:47,579 --> 00:03:49,909 a very clear way of standing out. 72 00:03:50,409 --> 00:03:53,899 I'm seeing a lot of people who, you know, when I look at their 73 00:03:53,899 --> 00:03:58,189 website, if I could copy and paste something onto their competitor's 74 00:03:58,209 --> 00:03:59,649 website and nobody would buy it. 75 00:03:59,980 --> 00:04:05,329 know the difference, your potential clients are having that struggle 76 00:04:05,420 --> 00:04:07,070 telling you apart as well. 77 00:04:07,070 --> 00:04:13,440 And then it comes down to a pricing issue because there's nothing to compare 78 00:04:13,440 --> 00:04:20,109 you on when there's like 10 planners or 10 photographers that all kind 79 00:04:20,109 --> 00:04:24,760 of seem the same and no one's really standing out as the go to for anyone. 80 00:04:25,470 --> 00:04:26,900 Becca: A hundred percent agree with you. 81 00:04:26,900 --> 00:04:30,190 And I think again, like you said, we got away with it in COVID because there were 82 00:04:30,190 --> 00:04:34,499 so many people looking to book and all of these new people coming into the market 83 00:04:34,499 --> 00:04:35,960 and there was enough work for everyone. 84 00:04:36,240 --> 00:04:39,520 But as that is getting back to more of a normal picture, yes, there's still 85 00:04:39,520 --> 00:04:42,200 work for everyone, but actually you do need to start putting in the work. 86 00:04:42,200 --> 00:04:43,599 You need to think of your own ideas. 87 00:04:43,600 --> 00:04:46,279 You can't keep looking left and right at what your competitors are doing. 88 00:04:46,499 --> 00:04:48,389 You've got to find those ways to set yourselves apart. 89 00:04:49,140 --> 00:04:50,700 So what about from a couple perspective? 90 00:04:50,730 --> 00:04:52,779 What do you think shifted over the last couple of years 91 00:04:53,335 --> 00:04:54,525 from the couple's perspective? 92 00:04:54,525 --> 00:04:56,995 Do we think they're looking for something different from our vendors? 93 00:04:57,445 --> 00:05:03,314 Heidi: I think part of what they're looking for in their research process 94 00:05:03,384 --> 00:05:06,710 is more in depth than previous. 95 00:05:06,719 --> 00:05:13,599 So what we're seeing right now, especially with Gen Z is a propensity to dig more 96 00:05:13,630 --> 00:05:22,669 into reviews, dig more into, you know, how can I find out more about this business as 97 00:05:22,669 --> 00:05:27,780 opposed to just diving right in, whether it's, you know, they've heard stories 98 00:05:27,810 --> 00:05:35,554 or whether this is just like a general inclination of buying behavior for this 99 00:05:35,554 --> 00:05:40,354 generation, which it certainly seems to be across a lot of different sectors. 100 00:05:40,995 --> 00:05:47,015 We need to keep that in mind that, you know, they're doing a lot more research. 101 00:05:47,594 --> 00:05:52,800 I've definitely heard too that In the past, if you got a referral, that was 102 00:05:52,800 --> 00:05:56,920 pretty much a done deal, and now what a lot of people are seeing is you get 103 00:05:56,920 --> 00:06:01,839 a referral and you still need to sell to them, you still need to convince 104 00:06:01,840 --> 00:06:06,780 them that you are the right person for them, or not, if you're not the 105 00:06:06,780 --> 00:06:12,160 right person, then you're not the right person, but it's not enough to just get 106 00:06:12,170 --> 00:06:18,075 the referral, They also need to be able to go to your website, you know, go to 107 00:06:18,085 --> 00:06:24,405 wherever you have a presence online and be able to learn more about you and why 108 00:06:24,425 --> 00:06:26,914 they should work with you specifically. 109 00:06:26,915 --> 00:06:30,895 I feel like referrals are much more of a jumping off point whereas they 110 00:06:30,895 --> 00:06:36,675 were a like full spectrum start to finish for previous generations. 111 00:06:36,685 --> 00:06:38,005 So those are a few things. 112 00:06:38,364 --> 00:06:39,034 Becca: That's so true. 113 00:06:39,034 --> 00:06:40,955 I actually have a really live example of that. 114 00:06:40,965 --> 00:06:44,655 So recently there was a couple that I knew locally who were getting married and they 115 00:06:44,655 --> 00:06:48,005 just came to me and said, Becca, have you got any photographers you can recommend? 116 00:06:48,015 --> 00:06:51,534 So I recommended two or three photographers, which they said 117 00:06:51,534 --> 00:06:54,144 were inside their budget point and kind of the style they wanted. 118 00:06:54,144 --> 00:06:55,025 And I sent them over. 119 00:06:55,460 --> 00:06:58,930 And in my head, great, one of these three photographers is going to get the booking. 120 00:06:59,320 --> 00:07:01,010 And they came back to me. 121 00:07:01,020 --> 00:07:01,950 Well, actually, I didn't hear anything. 122 00:07:01,950 --> 00:07:03,590 And I kind of followed it up with them. 123 00:07:03,590 --> 00:07:06,199 They came back to me and they said, Oh, we went in a totally different direction 124 00:07:06,200 --> 00:07:07,599 and just found someone on Google. 125 00:07:07,780 --> 00:07:08,550 And I was like, what? 126 00:07:09,050 --> 00:07:11,360 Why didn't you go with one of my recommendations? 127 00:07:11,369 --> 00:07:14,299 And it really blew my mind that they would rather go with someone 128 00:07:14,299 --> 00:07:15,920 that they had not had recommended. 129 00:07:15,920 --> 00:07:21,150 They never worked with before based purely on their online presence, rather than 130 00:07:21,170 --> 00:07:23,079 over a tried and trusted recommendation. 131 00:07:23,080 --> 00:07:23,370 So that's. 132 00:07:23,619 --> 00:07:24,599 Definitely happening. 133 00:07:25,000 --> 00:07:25,310 Heidi: Yeah. 134 00:07:25,310 --> 00:07:28,070 And it's not to say that those weren't good recommendations. 135 00:07:28,080 --> 00:07:33,210 It's just like you threw the ball and the business owner didn't catch it. 136 00:07:33,249 --> 00:07:38,409 Like they didn't do their part of, okay, when this person gets to my 137 00:07:38,409 --> 00:07:44,019 website, to wherever online, where you have a presence, they need 138 00:07:44,019 --> 00:07:46,159 to see like, Oh, Becca was right. 139 00:07:46,179 --> 00:07:48,469 Like this is the perfect fit for me. 140 00:07:48,469 --> 00:07:49,750 And if they don't see that. 141 00:07:50,580 --> 00:07:53,190 you know, they're probably not going to take action, which 142 00:07:53,190 --> 00:07:54,760 is a shock to a lot of us. 143 00:07:54,780 --> 00:07:55,780 Becca: Yeah, it was a shock to me. 144 00:07:55,780 --> 00:07:58,260 And I think as well, I reassured the business owner, because I 145 00:07:58,270 --> 00:08:01,330 think actually sometimes it's, they couldn't have done any more. 146 00:08:01,379 --> 00:08:03,570 Like, so, cause they're like, but I got back to them really fast and 147 00:08:03,570 --> 00:08:04,570 I've got this and I've got that. 148 00:08:04,849 --> 00:08:07,555 I'm like, well, maybe it was just like, they just went in a 149 00:08:07,555 --> 00:08:08,735 different direction that day. 150 00:08:08,765 --> 00:08:11,405 Like some days I'm hungry, I eat a McDonald's, some days I'm 151 00:08:11,405 --> 00:08:12,715 hungry, I eat a Burger King. 152 00:08:13,045 --> 00:08:16,255 There's no reason why it just goes in a different direction. 153 00:08:16,265 --> 00:08:19,405 And I think sometimes as business owners, we're so worried about not 154 00:08:19,405 --> 00:08:23,244 doing enough that actually sometimes it's just down to couple's choice. 155 00:08:23,244 --> 00:08:27,704 And also couples are really knowledgeable and they're willing to do that research 156 00:08:27,714 --> 00:08:30,624 and they know that there's lots of choices out there and therefore they 157 00:08:30,624 --> 00:08:32,764 can find that perfect person for them. 158 00:08:32,764 --> 00:08:34,854 They don't need to settle on someone else. 159 00:08:35,195 --> 00:08:40,145 Heidi: I think that's a really key point, is not settling, of like, I know the right 160 00:08:40,145 --> 00:08:42,885 person's out here, I just need to find it. 161 00:08:42,895 --> 00:08:49,254 So that makes it even more important to make it so obvious that I am the 162 00:08:49,254 --> 00:08:53,584 right person for fill in the blank, that when they see you, they're like, yes, 163 00:08:53,615 --> 00:08:55,595 this is exactly what I was looking for. 164 00:08:55,750 --> 00:08:56,750 Becca: Yeah, 100%. 165 00:08:56,940 --> 00:08:59,610 Now, I know that we agree on quite a lot of things, and one of the things 166 00:08:59,610 --> 00:09:03,620 we both definitely agree on, and you touched on it earlier, is that slashing 167 00:09:03,620 --> 00:09:07,480 your prices or trying to be the cheapest is not the best way to get the work. 168 00:09:07,820 --> 00:09:11,680 So You know, what do you think then is a good way instead of thinking I'm 169 00:09:11,680 --> 00:09:13,060 not standing out from my competitors. 170 00:09:13,300 --> 00:09:14,990 I'm just going to be cheap than everyone else. 171 00:09:15,300 --> 00:09:17,879 What is a good way aside from pricing that we can actually 172 00:09:17,880 --> 00:09:20,660 stand out in our crowded market? 173 00:09:20,890 --> 00:09:21,189 Heidi: Yeah. 174 00:09:21,189 --> 00:09:25,989 So, and I'll be speaking about this at the summit, but the way that I really 175 00:09:25,989 --> 00:09:31,980 walk people through this is we need to figure out what your person wants. 176 00:09:32,030 --> 00:09:34,720 We need to figure out what's going on in their head. 177 00:09:35,160 --> 00:09:38,880 Not things we can guess at, what is the actual problem? 178 00:09:39,380 --> 00:09:42,640 that they want solved by hiring you. 179 00:09:42,680 --> 00:09:46,880 What result is it that they want and why is it important to them? 180 00:09:46,880 --> 00:09:50,660 Because we all have different psychological drivers for why we do 181 00:09:50,660 --> 00:09:56,369 things, but unless you understand those things, you can't then come out 182 00:09:56,369 --> 00:10:01,140 in your marketing and say, hey, is this the thing you're looking for? 183 00:10:01,220 --> 00:10:03,490 I have the perfect solution to it. 184 00:10:03,910 --> 00:10:06,360 So that's really what I like people to think about when I. 185 00:10:07,000 --> 00:10:09,810 When I say standing out, that's what I mean. 186 00:10:09,850 --> 00:10:15,090 I don't necessarily mean like do the opposite of what everybody is doing. 187 00:10:15,460 --> 00:10:17,750 You might, that might be something you want to do. 188 00:10:17,760 --> 00:10:19,730 You might want to look different. 189 00:10:19,770 --> 00:10:25,309 You might want to have a different design, a different aesthetic, or it's something 190 00:10:25,410 --> 00:10:28,749 more internal that you're speaking to. 191 00:10:28,789 --> 00:10:33,085 You know, the problems that we want solved are all Very different. 192 00:10:33,105 --> 00:10:38,955 Like the reason why I buy a painkiller isn't because I want a painkiller. 193 00:10:38,955 --> 00:10:45,455 It's because I have cramps, because I broke my foot, because I have a migraine. 194 00:10:45,505 --> 00:10:48,455 Like those are three different reasons. 195 00:10:48,840 --> 00:10:51,150 why I would make the same decision. 196 00:10:51,700 --> 00:10:54,890 So we can't just guess at that. 197 00:10:54,940 --> 00:10:57,520 And you know, if you're running a painkiller company, come out 198 00:10:57,520 --> 00:10:58,980 with this ad about migraines. 199 00:10:59,140 --> 00:11:02,439 If none of your people have migraines and your painkiller doesn't work well 200 00:11:02,440 --> 00:11:04,790 on that, it's not going to connect. 201 00:11:04,839 --> 00:11:10,190 So it's really about connecting to the problem that your person actually 202 00:11:10,190 --> 00:11:16,920 wants you to solve and then molding your marketing to show them that you 203 00:11:16,930 --> 00:11:18,940 have the solution to that problem. 204 00:11:19,490 --> 00:11:19,880 Becca: Amazing. 205 00:11:19,880 --> 00:11:23,250 And you're going to be talking more about that topic, I believe, at your summit. 206 00:11:23,570 --> 00:11:26,130 So for anyone who's not heard of your summit before, the 207 00:11:26,130 --> 00:11:28,980 Bookmore Wedding Summit, tell us how long has it been going? 208 00:11:29,129 --> 00:11:30,159 What's it all about? 209 00:11:30,680 --> 00:11:33,490 Heidi: This is the seventh time I've run it. 210 00:11:33,560 --> 00:11:34,660 I love it. 211 00:11:34,660 --> 00:11:36,610 It is one of my favorite things I get to do. 212 00:11:37,020 --> 00:11:43,409 It is a five day online conference for wedding professionals specifically 213 00:11:43,420 --> 00:11:49,004 who want to book more of the clients that they really love to work with. 214 00:11:49,325 --> 00:11:54,765 Even when things are feeling slow, even when it feels like, Oh, we can't just, 215 00:11:54,785 --> 00:11:56,655 we can't do it in the market right now. 216 00:11:57,055 --> 00:12:01,645 We can, and we're going to get into specifically how to do that 217 00:12:01,655 --> 00:12:06,155 during the summit with over 30 speakers who are speaking about 218 00:12:06,215 --> 00:12:07,934 all different facets of this. 219 00:12:07,945 --> 00:12:08,574 So you can lit. 220 00:12:08,574 --> 00:12:09,094 I love it. 221 00:12:09,094 --> 00:12:13,395 It isgoing to work for you, what you're going to take from it and 222 00:12:13,455 --> 00:12:15,925 implement it so that you can actually. 223 00:12:16,300 --> 00:12:23,160 go into the rest of 2024 and into the 2025 engagement season, having 224 00:12:23,310 --> 00:12:28,320 a marketing strategy for what you're going to do to attract and 225 00:12:28,320 --> 00:12:29,890 book more of those ideal clients. 226 00:12:30,199 --> 00:12:30,579 Becca: Amazing. 227 00:12:30,579 --> 00:12:32,690 And remind me of the dates of this year's summit for anyone 228 00:12:32,690 --> 00:12:33,919 who's listening in real time. 229 00:12:34,079 --> 00:12:35,820 It is August 19th. 230 00:12:36,305 --> 00:12:37,555 through the 23rd. 231 00:12:37,755 --> 00:12:41,125 Amazing and I will be putting all of the links and my affiliate link for the 232 00:12:41,125 --> 00:12:44,855 summit inside the show notes so do go and grab those if you're looking for it. 233 00:12:44,855 --> 00:12:47,025 You might even be able to find it in BeckerBot, you never know, 234 00:12:47,025 --> 00:12:50,844 depends on how well the AI tool is working when you get to it. 235 00:12:51,095 --> 00:12:54,444 Now I love promoting your summit whenever I'm part of it and one of the reasons 236 00:12:54,445 --> 00:12:58,965 I love to promote it is because it's so easy to promote because it's free, right? 237 00:12:59,095 --> 00:13:02,954 It's free for people to sign up, it's free for people to listen to my session and all 238 00:13:02,954 --> 00:13:06,005 of those other sessions that the speakers are doing, but one of the pushbacks. 239 00:13:06,175 --> 00:13:09,845 I always get and it winds me up when I'm ever promoting something 240 00:13:09,955 --> 00:13:12,055 for free, whether it's something I'm doing or something someone else 241 00:13:12,055 --> 00:13:13,945 is doing is, well, why is it free? 242 00:13:14,065 --> 00:13:14,875 What's the catch? 243 00:13:15,075 --> 00:13:16,305 What are you trying to do? 244 00:13:16,435 --> 00:13:17,505 What are you trying to sell me? 245 00:13:17,645 --> 00:13:18,715 What, why is it actually free? 246 00:13:18,715 --> 00:13:19,765 Is it actually going to be any good? 247 00:13:19,765 --> 00:13:20,704 Is it going to be rubbish? 248 00:13:20,725 --> 00:13:22,675 Is it going to be just people trying to sell me stuff? 249 00:13:22,894 --> 00:13:27,485 So Heidi, tell people, why did you make the decision to do it for free? 250 00:13:27,705 --> 00:13:30,235 And what do you say to the people that say that kind of stuff? 251 00:13:30,505 --> 00:13:31,325 Heidi: So. 252 00:13:31,895 --> 00:13:38,415 The way this model works is it is free to attend and you get access to 253 00:13:38,425 --> 00:13:41,995 each day's presentations for 24 hours. 254 00:13:42,335 --> 00:13:46,264 Now if you want lifetime access to the presentations, if you want access to the 255 00:13:46,264 --> 00:13:51,544 VIP sessions, if you want access to almost three thousand dollars worth of bonuses 256 00:13:51,545 --> 00:13:56,285 that the speakers have contributed, if you want access to everything in a podcast 257 00:13:56,285 --> 00:14:01,495 feed that you can listen to forever and ever, you You have to upgrade to 258 00:14:01,505 --> 00:14:03,785 one of the upgrades we have available. 259 00:14:03,825 --> 00:14:11,404 And typically I would say about 15 percent ish of people decide to upgrade to that. 260 00:14:11,645 --> 00:14:16,095 And that is what makes this sustainable for us to give free 261 00:14:16,125 --> 00:14:19,174 access to everybody on a limited. 262 00:14:19,455 --> 00:14:23,595 capacity in a limited window, but still make it super accessible. 263 00:14:23,985 --> 00:14:28,415 And for that reason, we get attendees from all six inhabited 264 00:14:28,415 --> 00:14:30,475 continents, which is amazing. 265 00:14:30,514 --> 00:14:35,244 And I love that we have that reach and that accessibility, but there is 266 00:14:35,245 --> 00:14:37,645 that option to take it a step further. 267 00:14:37,674 --> 00:14:41,095 If you would like to do that, you don't have to do that. 268 00:14:41,245 --> 00:14:44,055 A lot of people do a lot of people don't. 269 00:14:44,105 --> 00:14:49,255 It's One of those things that you get to make that decision for yourself. 270 00:14:49,925 --> 00:14:53,845 And you're still going to get a ton out of it either way. 271 00:14:53,855 --> 00:14:57,405 So that's how the event makes money. 272 00:14:57,425 --> 00:15:02,815 It's also one of those things that because all of us are coming together, 273 00:15:03,135 --> 00:15:08,915 you know, you have 30 different groups of people, audiences that allow us 274 00:15:08,954 --> 00:15:16,950 to bring people together, that for us as educators, We get leads from this. 275 00:15:16,950 --> 00:15:20,230 We get people who say, you know what, I really loved your 276 00:15:20,230 --> 00:15:25,740 presentation, Becca, I think I want to work with you in xyz capacity. 277 00:15:26,159 --> 00:15:33,269 So that's how it functions as like a feasible model for it to like exist 278 00:15:33,269 --> 00:15:38,990 and not just be this free thing that is full of pitches, is full of just 279 00:15:39,000 --> 00:15:42,010 like, you know, getting you into a timeshare presentation and trying 280 00:15:42,010 --> 00:15:43,700 to sell to you for eight hours. 281 00:15:43,700 --> 00:15:47,209 You know, we don't want to create that kind of an experience. 282 00:15:47,299 --> 00:15:52,780 So this is the way we structure it so that we can give really solid education and 283 00:15:52,869 --> 00:15:55,200 still make a big component of it free. 284 00:15:56,000 --> 00:15:56,780 Becca: Yeah, so helpful. 285 00:15:56,780 --> 00:15:58,750 And I think it's really helpful for us to just talk about that and 286 00:15:58,760 --> 00:16:00,450 be transparent about it as well. 287 00:16:00,630 --> 00:16:02,600 And I think that's the big thing is it's your choice. 288 00:16:02,620 --> 00:16:05,489 So if you're listening to this and you want to come along to the Summit, 289 00:16:05,490 --> 00:16:09,460 I highly recommend you sign up to it, even if you just watch one session. 290 00:16:09,650 --> 00:16:11,570 You don't have to pay for anything. 291 00:16:11,570 --> 00:16:14,560 I've signed up to Summits before and I've done the free option and I've 292 00:16:14,560 --> 00:16:17,290 set aside time in those 24 hours and I've watched loads of stuff. 293 00:16:17,635 --> 00:16:20,815 I've signed up to other summits before when I knew that I wasn't going to have 294 00:16:20,815 --> 00:16:22,545 the time to digest the information. 295 00:16:22,775 --> 00:16:25,874 And therefore I paid the upgrade so that I can get those back. 296 00:16:26,104 --> 00:16:29,335 But the important thing is if you are going to decide to pay the upgrade, 297 00:16:29,595 --> 00:16:33,125 like with everything I always say, make sure you then use it because 298 00:16:33,125 --> 00:16:34,814 it's only valuable to your business. 299 00:16:34,814 --> 00:16:38,254 If you buy the upgrade, if you then do put in some time in a couple of 300 00:16:38,254 --> 00:16:42,295 weeks to listen to the presentations or to go through the resources and 301 00:16:42,305 --> 00:16:43,665 make sure you're making the it. 302 00:16:43,675 --> 00:16:44,304 Otherwise, if you just. 303 00:16:44,735 --> 00:16:46,785 throw money at something and never look at it, it's not going 304 00:16:46,785 --> 00:16:48,005 to move your business forward. 305 00:16:48,005 --> 00:16:51,975 So absolutely take advantage of either the free or the upgraded 306 00:16:52,005 --> 00:16:54,165 version because there's going to be so much great stuff in there. 307 00:16:54,395 --> 00:16:57,805 And I know because I've listened to the presentations in Heidi summits before, 308 00:16:57,964 --> 00:16:59,545 you're going to get loads of great value. 309 00:16:59,855 --> 00:17:00,464 Definitely. 310 00:17:00,464 --> 00:17:02,454 So don't feel like people are just there to sell to you 311 00:17:02,464 --> 00:17:04,759 because they absolutely are not. 312 00:17:05,440 --> 00:17:09,099 So, if someone's thinking of signing up then, Heidi, if someone signs up to 313 00:17:09,099 --> 00:17:13,110 the Summit, either on the free or the paid version, how would you recommend 314 00:17:13,110 --> 00:17:14,619 that they throw themselves into it? 315 00:17:14,619 --> 00:17:18,109 How does someone get the most out of being part of one of your events? 316 00:17:18,560 --> 00:17:23,649 Heidi: The way I always approach education, especially when I have like 317 00:17:23,699 --> 00:17:30,360 a huge array of things to choose from in my own business, I look at what would 318 00:17:30,360 --> 00:17:32,520 have the biggest impact for me right now. 319 00:17:33,350 --> 00:17:36,800 Because sometimes we see things and we're interested in it and it's 320 00:17:36,800 --> 00:17:40,270 like, okay, realistically, I can't take action on that for like a year. 321 00:17:40,780 --> 00:17:45,210 And that's probably not the best use of your time right now. 322 00:17:45,650 --> 00:17:50,660 Get the upgrade, come back to it in a year when you're able to take action on it. 323 00:17:51,080 --> 00:17:56,930 But I'm a big fan of prioritizing things that will make the biggest impact for you. 324 00:17:57,200 --> 00:18:01,810 So I would look at what are you struggling with in particular. 325 00:18:02,199 --> 00:18:05,840 In your business, and then I would look at the presentations 326 00:18:05,889 --> 00:18:08,485 as Okay, how can these fill gaps? 327 00:18:08,505 --> 00:18:09,824 How can these fill holes? 328 00:18:09,824 --> 00:18:13,905 How can these help me solve some of these problems? 329 00:18:14,235 --> 00:18:17,735 Because you're going to get a much better return on investment either 330 00:18:17,735 --> 00:18:23,024 of your money or of your time or both if you're prioritizing things 331 00:18:23,105 --> 00:18:26,284 that are going to get you results. 332 00:18:26,684 --> 00:18:30,704 So like we have a wide array of things that we're covering during 333 00:18:30,704 --> 00:18:35,340 the summit, but there will inevitably be things that you're like, Yeah, 334 00:18:35,340 --> 00:18:39,270 realistically, can I, can I implement that by the end of the year? 335 00:18:39,910 --> 00:18:40,370 Okay. 336 00:18:40,390 --> 00:18:44,120 No, it's probably not the best use of your time. 337 00:18:44,140 --> 00:18:46,619 I would say at least during the week of the summit. 338 00:18:46,640 --> 00:18:51,939 And even if you have the upgrade, I still recommend approaching it in that way 339 00:18:51,940 --> 00:18:56,770 because during the week of the summit, you're able to ask the speakers questions. 340 00:18:56,770 --> 00:19:00,350 You're able to have conversations with them and join our speaker 341 00:19:00,350 --> 00:19:02,060 panels and get clarification. 342 00:19:02,420 --> 00:19:07,465 So, Personally, the way I would suggest approaching it is what's 343 00:19:07,465 --> 00:19:10,845 going to have the biggest impact so that you can get results. 344 00:19:10,925 --> 00:19:11,635 Becca: Yeah, 100%. 345 00:19:11,635 --> 00:19:13,964 And making the most of those additional opportunities for 346 00:19:13,965 --> 00:19:15,814 networking and asking the questions. 347 00:19:15,814 --> 00:19:18,155 I always think the people that put in the most to these events are 348 00:19:18,155 --> 00:19:19,415 the people that get out the most. 349 00:19:19,705 --> 00:19:22,365 Because if you're asking your questions, I know because I've been 350 00:19:22,365 --> 00:19:25,895 on speaker panels before, when people ask really in depth questions, we'll 351 00:19:25,895 --> 00:19:27,265 give them really in depth answers. 352 00:19:27,265 --> 00:19:30,344 And they can get like a real nugget of information specifically for their 353 00:19:30,344 --> 00:19:33,284 business, that they would normally maybe have to work one to one with 354 00:19:33,284 --> 00:19:35,005 someone to get that kind of answer. 355 00:19:35,284 --> 00:19:38,715 And so if you are the person showing up live and being brave enough to put 356 00:19:38,715 --> 00:19:41,835 those questions forward, then you're absolutely going to get the most out 357 00:19:41,835 --> 00:19:44,714 of all those incredible educators who are there live and giving up 358 00:19:44,725 --> 00:19:46,795 their time for the week as well. 359 00:19:47,334 --> 00:19:51,304 I would love, Heidi, if you know any, have you got any success stories? 360 00:19:51,304 --> 00:19:54,455 So obviously you've been doing this summit now for kind of seven years. 361 00:19:54,645 --> 00:19:57,034 Have you got any stories of people that maybe have come along to a 362 00:19:57,034 --> 00:20:00,610 summit or listened to And then change something in their business. 363 00:20:00,690 --> 00:20:01,580 Heidi: Oh my God. 364 00:20:01,880 --> 00:20:02,650 So many. 365 00:20:02,650 --> 00:20:06,790 We've had some where people have implemented things during 366 00:20:06,790 --> 00:20:08,280 the week and booked a client. 367 00:20:08,510 --> 00:20:11,550 Like, I wouldn't expect that. 368 00:20:11,880 --> 00:20:13,840 I, it shocked me to see. 369 00:20:14,510 --> 00:20:20,810 But typically, you know, we see people walk away from it and go and implement 370 00:20:20,870 --> 00:20:23,200 the things that they typically neglect. 371 00:20:23,580 --> 00:20:27,760 Which are, especially for the summit, things related to. 372 00:20:27,990 --> 00:20:31,460 Your marketing, things related to your sales, things that can 373 00:20:31,470 --> 00:20:35,670 really move the needle in your business and make a huge impact. 374 00:20:35,989 --> 00:20:39,940 So it doesn't take a ton of implementation to get results. 375 00:20:39,970 --> 00:20:43,930 Like I said, we've had people who are like, Oh, okay, that's an 376 00:20:43,930 --> 00:20:45,500 interesting way of following up. 377 00:20:45,819 --> 00:20:47,810 I'm going to go follow up with this lead that I have. 378 00:20:47,840 --> 00:20:49,560 And then, hey guys, they booked. 379 00:20:51,100 --> 00:20:56,860 It's the best thing ever to get to see and it really is just a matter of taking 380 00:20:56,860 --> 00:21:02,449 the information you need, not just like what sounds necessarily interesting. 381 00:21:02,449 --> 00:21:05,389 I'm not saying don't follow your interest, but we all have limited time 382 00:21:05,389 --> 00:21:08,845 here and then it's actually implement it. 383 00:21:08,865 --> 00:21:12,495 And we do see people, there have been many, many summits where we've 384 00:21:12,495 --> 00:21:16,485 seen people go implement something and book a client that week. 385 00:21:16,715 --> 00:21:17,295 Becca: I love that. 386 00:21:17,335 --> 00:21:20,104 And sometimes we're scared of changing things, even 387 00:21:20,105 --> 00:21:21,174 though we know they're broken. 388 00:21:21,404 --> 00:21:24,895 And I always say, well, try it once, like try that different technique for following 389 00:21:24,895 --> 00:21:28,255 up on the next client and see if it makes a difference and then try it again. 390 00:21:28,255 --> 00:21:29,259 And then you can do it. 391 00:21:29,680 --> 00:21:31,360 Compare it to your old way and see if it works. 392 00:21:31,360 --> 00:21:33,810 But if nothing changes, nothing changes. 393 00:21:33,820 --> 00:21:36,520 So there's going to be a ton of new information that's going 394 00:21:36,520 --> 00:21:37,380 to come out of the summit. 395 00:21:37,390 --> 00:21:39,449 So try and put some of it into action. 396 00:21:39,940 --> 00:21:43,590 So talking about there being a ton of information, sometimes when we go to these 397 00:21:43,610 --> 00:21:47,290 educational events, whether it's online in person, even podcasts and things like 398 00:21:47,290 --> 00:21:49,769 that, we can feel really overwhelmed. 399 00:21:49,849 --> 00:21:54,310 So do you have any tips on how to feel less overwhelmed if someone's 400 00:21:54,310 --> 00:21:55,410 being part of your summit? 401 00:21:55,825 --> 00:21:59,935 Heidi: Yeah, so I can tell you exactly what I do and what I teach people to do 402 00:22:00,375 --> 00:22:03,115 when they get into this overwhelmed state. 403 00:22:03,125 --> 00:22:05,535 So the first thing I do is just brain dump everything. 404 00:22:05,545 --> 00:22:09,244 So what's everything that's floating around your head, all those anxieties, 405 00:22:09,244 --> 00:22:13,994 all those things you feel like you have to do, and then you want to look at, okay, 406 00:22:14,124 --> 00:22:16,275 do you actually have to implement that? 407 00:22:16,275 --> 00:22:17,345 Could that wait? 408 00:22:17,345 --> 00:22:22,865 Could you put that kind of in a parking lot over here for next quarter or does 409 00:22:22,865 --> 00:22:25,915 it actually need to get done right now? 410 00:22:26,295 --> 00:22:32,685 So I find immediately upon doing that I just feel like a weight lifted off of 411 00:22:32,725 --> 00:22:39,345 my shoulders because all too often we tell ourselves we have to do 20 million 412 00:22:39,345 --> 00:22:45,355 different things and realistically if we just did one or two of them 413 00:22:45,909 --> 00:22:47,550 it would make a huge difference. 414 00:22:47,550 --> 00:22:51,360 And if we try to do all of them, we're not going to do any of them. 415 00:22:51,370 --> 00:22:55,490 So I'm a big fan of getting everything out of your head and then like 416 00:22:55,510 --> 00:22:59,599 sorting and putting into order, okay, this is what I'm going to do. 417 00:22:59,990 --> 00:23:01,190 This is my plan. 418 00:23:01,490 --> 00:23:02,760 This is how I'm going to proceed. 419 00:23:02,760 --> 00:23:04,030 I'm going to do this thing. 420 00:23:04,079 --> 00:23:06,500 And then next month I'm going to do this thing. 421 00:23:06,500 --> 00:23:09,869 And next quarter, I'm going to do this thing so that, you know, 422 00:23:10,050 --> 00:23:13,870 Those ideas, those things you want to implement actually have a home, 423 00:23:13,900 --> 00:23:17,860 they get onto your calendar and they actually get done because I don't know 424 00:23:17,860 --> 00:23:22,280 about you, but if something is not on my calendar, it will not happen. 425 00:23:22,429 --> 00:23:23,390 I can promise you that. 426 00:23:23,650 --> 00:23:25,189 Becca: Yeah, that is so true for me as well. 427 00:23:25,190 --> 00:23:28,479 And I love the idea that you can, you don't have to do everything now. 428 00:23:28,490 --> 00:23:30,480 You can definitely save things for later. 429 00:23:30,500 --> 00:23:35,034 I've been in coaching programs before, and I've, had all of these ideas and even 430 00:23:35,034 --> 00:23:38,735 one, two years later, I'm still going through and implementing those ideas 431 00:23:38,735 --> 00:23:40,345 because we can't possibly do it at once. 432 00:23:40,575 --> 00:23:45,320 I think the other thing that I see The mistake people make at summit sometimes is 433 00:23:45,330 --> 00:23:49,170 that they go after the shiny things rather than the things that are actually going 434 00:23:49,180 --> 00:23:50,660 to make the difference in their business. 435 00:23:50,670 --> 00:23:53,809 So they hear some exciting new idea and they think, Oh, this is 436 00:23:53,809 --> 00:23:54,830 going to solve all my problems. 437 00:23:55,030 --> 00:23:57,939 And it sends them off down a rabbit hole in a direction that they were 438 00:23:57,940 --> 00:24:02,240 never intending to go, instead of maybe taking the thing that they needed to. 439 00:24:02,240 --> 00:24:05,950 So how do people find the actual useful information in that 440 00:24:06,100 --> 00:24:07,570 crowded lots of information. 441 00:24:07,870 --> 00:24:10,970 Heidi: I would say, you know, look at the schedule for each day. 442 00:24:11,010 --> 00:24:15,250 I, I'm a big fan of planning ahead, which I know you are too. 443 00:24:16,090 --> 00:24:21,459 And I think that's just in our nature as planners, you know, look at the 444 00:24:21,460 --> 00:24:28,290 schedule, go through with a critical eye, which of these am I going to attend? 445 00:24:28,904 --> 00:24:34,404 Live, you know, on the day, which of these are maybe not so applicable 446 00:24:34,415 --> 00:24:40,755 for me right now and commit to yourself to doing just those. 447 00:24:40,815 --> 00:24:44,005 And I would say from every single presentation, our speakers are 448 00:24:44,014 --> 00:24:48,705 really good about this, but I would say, look for the action steps. 449 00:24:48,930 --> 00:24:55,530 And note the action steps and schedule the action steps because that's the 450 00:24:55,540 --> 00:24:58,199 part that usually gets left behind. 451 00:24:58,210 --> 00:25:02,230 And then it's just kind of floating around in your head as this, 452 00:25:02,780 --> 00:25:05,740 you know, half formed idea that you feel like you need to do. 453 00:25:05,740 --> 00:25:10,520 And that just builds as anxiety and weight of all the things we feel like 454 00:25:10,530 --> 00:25:17,190 we have to do when really, if you just, if you can narrow it down, And go 455 00:25:17,190 --> 00:25:19,449 through that and find the action steps. 456 00:25:19,510 --> 00:25:21,270 Schedule the action steps. 457 00:25:21,460 --> 00:25:26,370 That is going to help you extract as much as possible from this 458 00:25:26,370 --> 00:25:30,750 because I always tell people I feel like business owners are typically 459 00:25:31,290 --> 00:25:33,150 they were very good students. 460 00:25:33,179 --> 00:25:36,170 They were typically people who like did the extra credit. 461 00:25:36,530 --> 00:25:39,590 You know, we're like the I'm an A isn't good enough. 462 00:25:39,590 --> 00:25:44,259 I want to a plus kind of people and we get into this. 463 00:25:44,925 --> 00:25:49,155 way of being where we're just like checking off boxes and we're like, well, 464 00:25:49,155 --> 00:25:51,415 I watched all of these presentations. 465 00:25:52,175 --> 00:25:52,945 Okay. 466 00:25:53,455 --> 00:25:55,035 Are you going to do anything with it? 467 00:25:55,115 --> 00:25:58,444 Because if you're not, it doesn't really matter. 468 00:25:58,444 --> 00:25:59,874 And you kind of wasted your time. 469 00:26:00,715 --> 00:26:00,925 Becca: Yeah. 470 00:26:00,934 --> 00:26:01,564 A hundred percent. 471 00:26:01,564 --> 00:26:02,754 I always say we're not Netflix. 472 00:26:03,155 --> 00:26:04,434 We're not here to entertain you. 473 00:26:04,434 --> 00:26:06,225 We're here to help you grow your business. 474 00:26:06,255 --> 00:26:07,685 So don't watch us like Netflix. 475 00:26:07,945 --> 00:26:11,505 Like, Oh, it's really fun watching videos of Becca and Heidi talking about business. 476 00:26:11,880 --> 00:26:15,100 But if you don't actually do anything with that, then you might as well just be 477 00:26:15,100 --> 00:26:18,669 watching endless videos of me and Heidi talking about anything, because it's not 478 00:26:18,700 --> 00:26:19,840 actually going to help your business. 479 00:26:20,995 --> 00:26:25,265 One of the things that I think is going to be a pushback from some of the people here 480 00:26:25,274 --> 00:26:29,644 in the UK listening to this podcast is the time of year that the summit happens. 481 00:26:29,655 --> 00:26:33,015 So I'm going to address it straight on because every time, whenever I promote 482 00:26:33,015 --> 00:26:36,844 one of your summits here in the UK, August is typically like our crazy season. 483 00:26:37,075 --> 00:26:39,575 It's the only time of the year when we get any sunshine. 484 00:26:39,995 --> 00:26:41,355 All the kids are off school. 485 00:26:41,565 --> 00:26:43,205 The people are going on holidays. 486 00:26:43,405 --> 00:26:46,205 Wedding pros are incredibly busy. 487 00:26:46,585 --> 00:26:50,105 And so immediately we go too busy to do any education. 488 00:26:50,345 --> 00:26:54,015 So I want to flip that on that, on its head and say to you, Heidi, why should 489 00:26:54,015 --> 00:26:57,764 people still be prioritizing some level of education or how can they fit this kind 490 00:26:57,764 --> 00:27:00,804 of stuff in even when it's crazy season? 491 00:27:01,410 --> 00:27:01,980 Heidi: I get it. 492 00:27:02,320 --> 00:27:03,480 I totally understand. 493 00:27:03,600 --> 00:27:07,440 And I'm very sorry that it falls during your busy season. 494 00:27:07,860 --> 00:27:12,579 But the tricky thing is, is it's always someone's busy season. 495 00:27:12,590 --> 00:27:17,779 And I've tried to like manipulate schedules to, you know, Okay, what would 496 00:27:17,790 --> 00:27:20,549 be the best possible time worldwide? 497 00:27:20,559 --> 00:27:22,379 And that time just doesn't exist. 498 00:27:22,829 --> 00:27:26,230 So, August is a very dead time for some people. 499 00:27:26,230 --> 00:27:28,370 It's a very busy time for other people. 500 00:27:28,400 --> 00:27:32,920 It's a kind of middle time for a lot of other people, you know, 501 00:27:33,499 --> 00:27:35,129 especially in some parts of the U. 502 00:27:35,129 --> 00:27:35,319 S. 503 00:27:35,320 --> 00:27:39,680 It's like a, I'm not going outside kind of time of year because it's just too hot. 504 00:27:40,050 --> 00:27:42,069 So there's definitely no weddings happening. 505 00:27:42,539 --> 00:27:49,940 But With that in mind, even though it may not be at the opportune time for 506 00:27:49,940 --> 00:27:55,250 you, I would still recommend looking to see what you can get out of it. 507 00:27:55,730 --> 00:28:00,100 Because like Becca said, if you can get one presentation and do one 508 00:28:00,120 --> 00:28:05,220 thing with it that makes an impact on your business, that's huge. 509 00:28:05,550 --> 00:28:07,620 You paid nothing for that. 510 00:28:07,880 --> 00:28:10,800 You've been able to get results from it. 511 00:28:11,320 --> 00:28:17,030 So a couple of things that we do to try to make it as accessible as possible is 512 00:28:17,360 --> 00:28:23,260 we don't release Presentations on like a schedule like you would a conference. 513 00:28:23,659 --> 00:28:26,480 We release everything for the day at once. 514 00:28:27,110 --> 00:28:28,970 And it gets released at 9 a. 515 00:28:28,970 --> 00:28:29,410 m. 516 00:28:29,480 --> 00:28:29,690 U. 517 00:28:29,690 --> 00:28:29,850 S. 518 00:28:29,880 --> 00:28:33,300 Pacific time, which is Los Angeles time, which is 5 p. 519 00:28:33,300 --> 00:28:33,420 m. 520 00:28:33,420 --> 00:28:33,570 U. 521 00:28:33,570 --> 00:28:33,740 K. 522 00:28:33,740 --> 00:28:34,050 time. 523 00:28:35,950 --> 00:28:41,500 You have a full 24 hours, so everybody in that period of time has a morning, 524 00:28:41,560 --> 00:28:44,250 afternoon, evening, and night. 525 00:28:44,410 --> 00:28:50,760 So, you know, we have participants in Australia and New Zealand and Hong Kong 526 00:28:51,190 --> 00:28:55,850 that joined because they're able to join because it's not at a specific time. 527 00:28:55,860 --> 00:28:58,569 It's just a specific 24 hour window. 528 00:28:59,030 --> 00:29:01,649 So you can get it in any time of day. 529 00:29:01,865 --> 00:29:04,335 you want, and it's on demand. 530 00:29:04,345 --> 00:29:07,185 So you don't have to be there for a specific time for the video 531 00:29:07,225 --> 00:29:09,085 to like stream live for you. 532 00:29:09,085 --> 00:29:13,805 You can press play, you can press pause, you can press one and a half 533 00:29:13,815 --> 00:29:17,594 speed, and everything is also available. 534 00:29:17,820 --> 00:29:19,310 on our summit podcast. 535 00:29:19,720 --> 00:29:24,400 If you're joining us for free, those expire every 24 hours as well, but it 536 00:29:24,400 --> 00:29:26,730 gives you another medium to do that. 537 00:29:26,740 --> 00:29:31,400 So you could very easily listen to and watch, you know, a couple 538 00:29:31,400 --> 00:29:33,190 of things from your phone. 539 00:29:33,895 --> 00:29:36,095 And quite honestly, like I said, this isn't school. 540 00:29:36,095 --> 00:29:38,875 The point isn't to do all the work and do the extra credit. 541 00:29:38,885 --> 00:29:40,405 The point is to get a result. 542 00:29:40,955 --> 00:29:45,544 And if you can watch one presentation and get some action steps out of that and 543 00:29:45,555 --> 00:29:50,395 take action on it and book more weddings as a result, congratulations, you've won. 544 00:29:50,404 --> 00:29:54,107 You've put in minimum time, gotten maximum results. 545 00:29:54,615 --> 00:29:55,485 Becca: Yeah, a hundred percent. 546 00:29:55,485 --> 00:29:58,235 And so often I think we just use that as an excuse to ourselves. 547 00:29:58,475 --> 00:29:59,325 Oh, we're just too busy. 548 00:29:59,325 --> 00:30:00,065 It's busy season. 549 00:30:00,115 --> 00:30:01,315 We can't do that right now. 550 00:30:01,515 --> 00:30:05,735 But I know that if we want to do something, we will find the time to do it. 551 00:30:05,735 --> 00:30:05,995 Right. 552 00:30:06,025 --> 00:30:07,615 Because I have an audio book. 553 00:30:07,624 --> 00:30:10,144 Sometimes I'll listen to audio books and maybe I'm listening to 554 00:30:10,145 --> 00:30:11,314 a novel or something like that. 555 00:30:11,610 --> 00:30:14,720 And I suddenly realized I've managed to listen to eight hours of this novel in 556 00:30:14,720 --> 00:30:16,710 one week because I'm really enjoying it. 557 00:30:16,940 --> 00:30:20,230 So I can listen to it while I'm cooking dinner or I can listen to it while I'm 558 00:30:20,240 --> 00:30:24,000 driving the car to my job or I can listen to it while I'm preparing some work. 559 00:30:24,190 --> 00:30:27,980 And so if you want to be part of this and you want to listen to it, I promise you 560 00:30:27,980 --> 00:30:29,934 you'll be able to find the time to do it. 561 00:30:30,295 --> 00:30:33,035 Now, if people don't have much time, I would love to just 562 00:30:33,035 --> 00:30:34,495 hear a couple of highlights. 563 00:30:34,505 --> 00:30:37,395 So can you give us a couple of highlights that you think there's 564 00:30:37,405 --> 00:30:38,705 some good sessions going on? 565 00:30:38,895 --> 00:30:41,944 Obviously mine, I'll do my own highlight in a minute, but some good sessions 566 00:30:41,944 --> 00:30:45,254 going on at the summit and also a couple of highlights from resources that 567 00:30:45,265 --> 00:30:46,835 you've seen inside of the PowerPack. 568 00:30:47,380 --> 00:30:49,480 Heidi: Okay, so I've got my schedule in front of me. 569 00:30:50,250 --> 00:30:54,230 So like I said, I'll be speaking about standing out and booking 570 00:30:54,230 --> 00:30:56,430 more weddings without discounting. 571 00:30:56,850 --> 00:31:01,460 Adriana McDermott is speaking about from ghosting to booking Gen Z 572 00:31:01,460 --> 00:31:03,679 marketing strategies to win them over. 573 00:31:03,749 --> 00:31:10,179 I absolutely love this topic and she comes at it from a very data based position. 574 00:31:10,600 --> 00:31:13,910 So it's not just like, oh, it feels like this is what's happening. 575 00:31:13,920 --> 00:31:14,940 Like, no, this is. 576 00:31:15,305 --> 00:31:17,825 This is happening and this is how we adapt to it. 577 00:31:18,495 --> 00:31:24,265 Becky Hart is speaking about networking and making the most of your relationships. 578 00:31:24,965 --> 00:31:28,785 If you're struggling with turning inquiries into bookings, Elizabeth 579 00:31:28,785 --> 00:31:32,145 Shields is talking about that exact thing. 580 00:31:32,914 --> 00:31:34,064 Let's see here. 581 00:31:34,144 --> 00:31:38,773 Oh, if you want to get more referrals from venues. 582 00:31:38,773 --> 00:31:44,860 Terza Caffey's presentation is all about how to play nice with venues 583 00:31:44,860 --> 00:31:49,110 and really practical tips to get and stay on a preferred vendor list. 584 00:31:49,570 --> 00:31:54,760 She is coming at this from working exclusively with venue owners, 585 00:31:54,839 --> 00:31:57,129 so she has heard everything. 586 00:31:57,129 --> 00:32:00,304 She's kind of reporting back and sharing with us. 587 00:32:00,735 --> 00:32:03,415 What it is that we need to do. 588 00:32:04,195 --> 00:32:04,965 Let's see here. 589 00:32:04,995 --> 00:32:06,665 There are so many here to choose from. 590 00:32:06,715 --> 00:32:13,095 Oh my god Mark Chapman is talking about what you need to know before you start 591 00:32:13,134 --> 00:32:17,395 Advertising and how to craft ads that convert and I really love this one 592 00:32:17,395 --> 00:32:23,475 because a lot of people Will just throw money at advertising and assume that it 593 00:32:23,485 --> 00:32:27,075 will work And that's not actually true. 594 00:32:27,235 --> 00:32:31,915 And a lot of times it can be a really big waste of your money. 595 00:32:32,305 --> 00:32:38,905 So make sure that you are not making that mistake because it is a huge one. 596 00:32:39,764 --> 00:32:45,954 So we've got a lot of topics that are really focused on marketing, on sales. 597 00:32:45,974 --> 00:32:50,985 We've also got some that are focused on the money piece. 598 00:32:50,995 --> 00:32:53,734 So finding the profit leaks. 599 00:32:54,275 --> 00:32:57,705 In your business, because that is a very quick thing. 600 00:32:57,715 --> 00:33:03,815 You can change that immediately changes your financial situation in your 601 00:33:03,815 --> 00:33:06,825 business or creating profitable packages. 602 00:33:07,520 --> 00:33:12,440 If you can make the next package you offer more profitable, that is going 603 00:33:12,440 --> 00:33:16,200 to make a huge impact on your business. 604 00:33:16,750 --> 00:33:22,240 And then, of course, Becca's presentation, which I have seen and I really love, 605 00:33:22,800 --> 00:33:29,265 all about getting a Visible and Becca, when you propose this topic, it really 606 00:33:29,275 --> 00:33:34,315 intrigued me because there's this idea that, well, yeah, I'm marketing. 607 00:33:34,345 --> 00:33:35,414 I'm visible. 608 00:33:36,395 --> 00:33:40,305 But are you, you know, how visible are you? 609 00:33:40,305 --> 00:33:42,744 So tell people a little bit about that. 610 00:33:43,105 --> 00:33:44,584 Becca: Well, I love to talk. 611 00:33:44,745 --> 00:33:47,925 Kind of have a bit of the shock factor in the beginning of my presentations whenever 612 00:33:47,925 --> 00:33:51,855 I do a presentation, because I know that a presentation can be dry and boring unless 613 00:33:51,855 --> 00:33:53,455 you realize you actually need to hear it. 614 00:33:53,715 --> 00:33:57,824 And so right at the beginning, beginning of my presentation, I am going to get you 615 00:33:57,825 --> 00:34:00,045 to find out how visible you think you are. 616 00:34:00,455 --> 00:34:03,045 And then I'm going to ask you that question a few more times as 617 00:34:03,045 --> 00:34:06,165 we go through the presentation, because often we think we're a lot 618 00:34:06,165 --> 00:34:07,485 more visible than we actually are. 619 00:34:07,485 --> 00:34:10,015 We feel like everyone knows our business and no one's booking us, 620 00:34:10,305 --> 00:34:13,370 but turns out most of the time, It's just that we're too quiet. 621 00:34:13,380 --> 00:34:15,980 So that's what I'm talking about in my presentation, how to get 622 00:34:15,980 --> 00:34:17,600 visible and book more weddings. 623 00:34:17,600 --> 00:34:20,750 And there's lots of actionable strategies in there as well. 624 00:34:20,760 --> 00:34:23,300 So that's worth the free ticket price on its own. 625 00:34:23,300 --> 00:34:25,609 Come along and listen to that. 626 00:34:25,769 --> 00:34:29,759 Although Heidi, you've got so many great sessions, but there's one thing that 627 00:34:29,759 --> 00:34:31,159 I like to do when I go to a summit. 628 00:34:31,159 --> 00:34:34,440 And I always encourage people to do this, whether it's an in person event. 629 00:34:34,790 --> 00:34:39,020 or an online event, play Summit Roulette, because sometimes there's a hidden 630 00:34:39,020 --> 00:34:42,360 gem in there that you don't think you need, but it actually ends up being 631 00:34:42,360 --> 00:34:46,130 the presentation that you are like, so glad that you listened to or watched. 632 00:34:46,390 --> 00:34:49,849 So, go to something you think, I wouldn't want to go to that, and then watch that 633 00:34:49,849 --> 00:34:51,469 one, because often it's the best one. 634 00:34:51,530 --> 00:34:52,240 I love that. 635 00:34:53,245 --> 00:34:54,775 Heidi: That's such good advice. 636 00:34:55,565 --> 00:34:59,525 And then I know you asked about the bonuses too that are 637 00:34:59,525 --> 00:35:01,485 available in the PowerPack. 638 00:35:01,635 --> 00:35:07,255 We've got, you know, a sales page template to help you better sell people 639 00:35:07,264 --> 00:35:13,314 from your website so they come to you much more sold and ready to buy. 640 00:35:13,814 --> 00:35:17,964 We have a vendor consultation with one of our speakers. 641 00:35:17,964 --> 00:35:24,055 We have a website review and consultation with one of our speakers. 642 00:35:24,645 --> 00:35:32,344 We have a guide to blogging for business from two women who are 643 00:35:32,365 --> 00:35:36,585 honestly really phenomenal at this and their whole business. 644 00:35:36,790 --> 00:35:42,290 is helping photographers in particular attract more business 645 00:35:42,640 --> 00:35:46,130 using their blogs for SEO purposes. 646 00:35:46,710 --> 00:35:50,139 We've got things to make your life easier, like multiplying your 647 00:35:50,140 --> 00:35:52,139 blog's impact with repurposing. 648 00:35:53,269 --> 00:35:55,309 We've got an SEO mini course. 649 00:35:55,340 --> 00:36:00,135 We've got a Whitney and Daniela Created a beginner's guide to building 650 00:36:00,135 --> 00:36:04,815 the ultimate Google search campaign and actually a step by step workbook 651 00:36:04,845 --> 00:36:07,835 showing you how to build that campaign. 652 00:36:08,585 --> 00:36:10,344 There's a lot here. 653 00:36:10,354 --> 00:36:17,505 There's about 2, 900 worth of bonuses inside of this on top of the 654 00:36:17,505 --> 00:36:20,165 presentations and all of the VIP sessions. 655 00:36:20,175 --> 00:36:22,245 So, there's a lot going on in it. 656 00:36:22,730 --> 00:36:24,600 Becca: Yeah, it's a ridiculous amount of value. 657 00:36:24,600 --> 00:36:28,050 And again, I'm always surprised when the people offer these things, 658 00:36:28,330 --> 00:36:30,200 how few people take them up. 659 00:36:30,430 --> 00:36:34,030 And so especially things like a website review, if you see that that's an 660 00:36:34,040 --> 00:36:38,290 option, don't sit back, take the website review, because that is like a money 661 00:36:38,290 --> 00:36:42,349 can't buy opportunity for your business that would again be worth so much 662 00:36:42,349 --> 00:36:43,949 more than you would be paying for it. 663 00:36:43,959 --> 00:36:47,689 So again, don't get overwhelmed by the resources, go through them one 664 00:36:47,689 --> 00:36:51,139 by one by one and highlight, okay, actually, I need some help with this. 665 00:36:51,445 --> 00:36:54,325 This is where I see that I need some help and go through the resources and 666 00:36:54,325 --> 00:36:56,015 actually take people up on these offers. 667 00:36:56,015 --> 00:36:58,215 Because again, people are offering really great stuff. 668 00:36:58,215 --> 00:37:00,475 They're not doing it to try and upsell you something else. 669 00:37:00,735 --> 00:37:03,744 They really want you to get results because I know a lot of the people 670 00:37:03,745 --> 00:37:04,624 that are involved in the summit. 671 00:37:04,634 --> 00:37:06,105 I know Heidi, and that's what they're about. 672 00:37:06,115 --> 00:37:07,184 They want to give you value. 673 00:37:07,184 --> 00:37:10,904 Yes, of course you can go and work with them, but actually they're all 674 00:37:10,905 --> 00:37:14,855 about helping you and they just want the industry to grow and thrive. 675 00:37:15,530 --> 00:37:17,870 Heidi, I'm so excited to be part of the summit again this year. 676 00:37:17,900 --> 00:37:20,460 I know that people are going to get loads out of it. 677 00:37:20,470 --> 00:37:22,420 Can you remind us once more about the dates? 678 00:37:22,430 --> 00:37:24,439 And again, I'll put the link in the show notes. 679 00:37:24,910 --> 00:37:29,569 Heidi: Yes, it is August 19th through the 23rd. 680 00:37:29,590 --> 00:37:33,090 You are going to get so much out of this. 681 00:37:33,509 --> 00:37:39,105 And like we've said time and time again, Isn't it worth it if you get one 682 00:37:39,125 --> 00:37:44,015 thing out of it that you can implement and it helps you book more weddings? 683 00:37:44,534 --> 00:37:46,854 That sounds like a good use of your time to me. 684 00:37:46,954 --> 00:37:47,874 Becca: Yeah, absolutely. 685 00:37:47,875 --> 00:37:51,455 And if you've been part of Heidi's Summits before and you've listened to something 686 00:37:51,465 --> 00:37:52,714 that you've learned from, let us know. 687 00:37:52,714 --> 00:37:54,534 Reach out to Heidi or myself on Instagram. 688 00:37:54,565 --> 00:37:55,635 We'd love to hear from you. 689 00:37:55,865 --> 00:37:59,095 If you're in her Facebook group, then post in there and say some of the learnings 690 00:37:59,105 --> 00:38:00,555 that you've learned from the Summit too. 691 00:38:00,555 --> 00:38:02,155 We're always keen to hear. 692 00:38:02,355 --> 00:38:04,465 What you guys are doing with the information that you're learning. 693 00:38:04,645 --> 00:38:07,925 Now, Heidi, I'm always in the podcast with the same question and it's 694 00:38:07,955 --> 00:38:11,485 this, what's one thing you wish you'd known sooner in your own business? 695 00:38:12,255 --> 00:38:14,115 Heidi: that you never figure it all out. 696 00:38:14,845 --> 00:38:16,755 There's no finish line. 697 00:38:16,805 --> 00:38:18,475 There's no end. 698 00:38:18,575 --> 00:38:22,215 And in the beginning, it felt like, Oh, I just got to do 699 00:38:22,225 --> 00:38:23,545 these things and I'll get there. 700 00:38:23,954 --> 00:38:25,254 You get better. 701 00:38:25,335 --> 00:38:31,555 You learn, but it's like kind of trying to build a house on moving ground. 702 00:38:31,565 --> 00:38:33,645 Like things are always changing. 703 00:38:34,055 --> 00:38:36,165 So you have to change with it. 704 00:38:36,175 --> 00:38:39,575 And you will never, it's never complete. 705 00:38:39,975 --> 00:38:47,085 And to be honest, I'm kind of glad that's the case because it would be pretty boring 706 00:38:47,415 --> 00:38:51,724 if it was, you know, if you get 10 years into a business and it's like, well, I 707 00:38:51,724 --> 00:38:54,015 know everything, I've done everything. 708 00:38:54,825 --> 00:38:55,805 What's the point? 709 00:38:55,894 --> 00:38:58,965 You know, there's nothing to do anymore. 710 00:38:58,975 --> 00:39:03,755 So yeah, it's definitely that you never are finished. 711 00:39:03,765 --> 00:39:05,425 It is never finished. 712 00:39:05,435 --> 00:39:06,885 Sometimes it feels like it's. 713 00:39:07,485 --> 00:39:11,995 taped together with duct tape and just folding and that's okay because 714 00:39:11,995 --> 00:39:13,795 everybody else's business is too. 715 00:39:15,125 --> 00:39:15,695 Becca: That is so true. 716 00:39:15,695 --> 00:39:18,445 It's like my children when they're trying to find the end of a rainbow 717 00:39:18,655 --> 00:39:19,845 and it's never coming to them. 718 00:39:19,845 --> 00:39:22,215 And the closer you get to the end, the further away it feels. 719 00:39:22,355 --> 00:39:23,084 It's so true. 720 00:39:23,105 --> 00:39:26,915 Our businesses are a marathon, not a sprint and they're growing and they're 721 00:39:26,915 --> 00:39:29,215 evolving and there is no end deadline. 722 00:39:29,254 --> 00:39:29,785 I love that. 723 00:39:29,954 --> 00:39:31,934 Heidi, it is such a pleasure chatting to you. 724 00:39:31,935 --> 00:39:34,715 I always enjoy our conversations and hopefully you're going to 725 00:39:34,715 --> 00:39:37,675 make it to the UK sometime soon so we can go for that coffee. 726 00:39:37,925 --> 00:39:40,965 Heidi: Yes, there are some plans afoot. 727 00:39:40,975 --> 00:39:42,685 So I'll keep you posted. 728 00:39:43,165 --> 00:39:43,745 Becca: Amazing. 729 00:39:43,745 --> 00:39:45,105 Thank you so much for your time. 730 00:39:45,285 --> 00:39:45,985 Heidi: Thank you. 731 00:39:47,784 --> 00:39:51,115 Becca: I love chatting to Heidi once again on the podcast Isn't She Great. 732 00:39:51,154 --> 00:39:53,574 Honestly, her summit is well worth attending. 733 00:39:53,574 --> 00:39:57,675 So go check out the links in the show notes or come and find me over on 734 00:39:57,675 --> 00:39:59,535 Instagram and I can send you the link. 735 00:39:59,815 --> 00:40:00,325 Over there. 736 00:40:00,335 --> 00:40:03,815 Even if you just take one thing away from the summit, it's absolutely worthwhile, 737 00:40:03,815 --> 00:40:08,055 but I promise you there's so many great sessions and so many great resources 738 00:40:08,245 --> 00:40:09,665 that you'll want to dive right in. 739 00:40:09,984 --> 00:40:10,775 I'll see you next time.