Welcome everyone to our latest episode.

We are absolutely thrilled to have our special guest.

His name is Josh Ellich.

His company is Up My Influence and Josh is a U.

S.

Navy veteran, and he launched Up My Influence to help agencies, consultants,

coaches, and other high ticket B2B service providers skyrocket their sales.

He's a keynote speaker.

He writes a syndicated column.

Thank you. To 1.

1 million readers.

He regularly appears on more than 75 TV stations across the country.

So there's a very good chance that you've already seen him or heard him.

But we're absolutely thrilled that he came to join us today.

So welcome Josh.

Hey, it's great to be here.

We're excited to have you.

And we're having one of our favorite conversations, which is sales.

And I know earlier when we spoke before we hit record, you said there

aren't many problems in business.

That increasing your sales won't solve and I thought that was a

brilliant statement and a great way to start this conversation off.

Yeah.

Yeah.

It's the number one stress that SMB founders have.

It's in fact according to the Federal Reserve, two thirds of us say to, that

financial challenges are significant source of stress in our business.

And it, it leads to burnout.

It leads to people throwing in the towel.

At the end of the day hopefully again, we want to have our offers dialed in,

hopefully we're good at what we do.

For most of us, if you're good at what you do, you have a decent offer, people

have bought it before, listen, your cashflow is going to come down to one.

Factor you just simply need to build more high level relationships.

That's what you need more than anything.

And that's what we're going to be talking about today.

So again, if you're frustrated that your results are inconsistent, you

got good months and you got not so good months, that's maddening, like an

agency owners, consultants, coaches.

A lot of B2B service providers who specialize in, these bigger

ticket type transactions that, that can be really frustrating.

So I hope we can keep some folks in business and help them

flourish and grow this year.

Absolutely.

And I love the fact that you talk about relationships.

So the sleazy tactics are out, right?

Relationship building is part of the process.

So how do you see that playing a role with your clients?

Yeah that's it, right?

So we only work with folks that do account based relationship oriented sales.

And what I mean by that is that if you're a bro y salesperson, that's just slamming

numbers through and you're going for the jugular you got all your closing tactics,

and that's just the way you do business.

I don't think you're going to really resonate with what I have to share.

I just, I appreciate that.

That's not my style.

Who we typically work with are people that don't mind.

In fact they want to.

And they know that their best clients come when there is a bit of a friendship

and a relationship build first.

If you love getting organic business where let's say you go to an event, you meet

someone, it just feels very serendipitous.

You get to talking and that you can help one another.

And ultimately that leads to engagement.

If you really enjoyed that type of dynamic.

That's what I can encourage in your weekly schedule on a regular basis by following

what we're going to talk about today.

And it's really rooted in, in, in essentially three foundations.

Number one, you got to have a little bit of authority.

We'll touch on that briefly, but number two, this is most critical is you must.

Lead in generosity and noble intent.

You must have noble intent.

You must exercise generosity.

And again, we'll get into the go giver a little bit, but then finally, number

three is we're going to talk about how to enable that better than anything today.

And honestly, there's nothing on the planet that comes close to the

amount of business development or business, high level relationship

building that you can do that.

Nothing comes close compared to what you can do with platform.

And we'll talk about how to leverage platform to give you an

unlimited number of high level relationships with the people that

you should be doing business with.

I'm excited about point number one.

I was just going to say that.

So you're talking about authority.

So tell us a little bit more about what you mean by that.

Yeah.

Yeah. Yeah.

Here's an analogy, right?

So let's say you go into a VIP mixer or a speaker mixer.

If you've ever spoken at a conference you've likely been

invited to a special side event.

And those meetings are the best.

Opportunity those meetings are that those little, mixers are

absolutely historically where I used to get all of my best business.

Why?

Everyone's relaxed.

No, 1 selling.

We're all just talking, get to know each other.

Just mingling about seeing what people are doing.

But then inevitably, there's going to be someone or you go, that sounds

really like we should chat sometime to see if there's, I don't know

if we should be doing something together, if I can help in any way.

And listen, when you extend that type of invitation, everyone says, yes.

Okay.

So that's in person, right?

What's going on there?

All they can do to base their judgment of you on is your competence

and energy in the moment, right?

That's what they're basing as they're sizing you up.

Now.

In person.

That's great.

Now they're probably still going to do their due diligence.

So again, we're going to have to focus on authority anyway, but

authority simply is, how do we know that you're good at what you do and

that you solve problems for people just this guest or potential client.

Okay.

And that you need to communicate that trust somehow.

So today That's done on social media that's done on your website, and that's

done through other authority indicators.

How might we know that you are good at what you do and that you create results?

So listen, Rome wasn't built in a day.

I don't expect you to to obsess on this and then, get.

30, 60, 90 days from now, you find out finally have a better

looking website and then the sales are going to come flowing in.

There's more to it than that.

So what I'm going to suggest is authority should be something or your authority

indicators or how you communicate yourself should be something that you work on.

Every week, brick by brick, Rome wasn't built in a day.

You just, it's like you're in, you're creating video content, you embed it,

you work on your branding, you work on your bio, you work on your presentation,

like all of this stuff, just keep at it week after week, just a little bit.

Because.

Listen, if you work on your authority, imagine if you had 10 times the authority

in your industry than you currently did and you communicated it as such.

Life's going to be a lot easier for you.

It's going to feel like you have the lucky juice.

So look, I'm not a branding expert.

But what I can say is we all know what it's like when we go to a website

and it looks like amateur hour.

And social media and it looks like amateur hour and we also

all know what it looks like.

We're like, go to a website.

We're like, Whoa, Hey, wow.

So I don't want anyone to feel bad because again, those things just take

time but the more you inch toward that, the easier life will get.

So start now, right?

It's the Chinese proverb.

The best time to plant a tree was 20 years ago.

The second best time is now get going on it.

Absolutely.

I love that because the concept of just improving it little by little

week after week is so absurd in our society of quick fixes, right?

So I like that you're talking about, because again, authority is built

over time and by constantly improving with the assets that you have and

continuing to put great content out is going to continue to make you show.

As the expert in the authority.

Now, the next part I love because you really focus a

lot on the go giver concept.

So how does that play into how you really serve people?

Yeah.

So here again, say, if we think about the way that we like to do business

look, I just ask a simple question to our friend that's listening right now

or watching, do you like being sold at?

How does that feel?

When you're treated like a number or a piece of meat and you can tell that

the other person is just looking out because they want to make the sale.

How does that feel to you?

How does that affect the chances that you might engage with that person?

It goes down significantly.

The best thing you can do.

And this is, listen, I don't expect you to have this thing fixed overnight either,

but you got to work on your intent.

Okay.

And the way I refer to it is noble intent.

What do you want?

If what you want is money, got to make this sale.

And everyone is a prospect in your eyes.

And everyone that comes into that prospect world is going to get one

pitch and one possible outcome.

And that's really what you're focused on.

We're all going to know it.

And you're going to be really frustrated.

And you're going to feel like you're stuck in the hamster wheel.

Why?

Because you've got sales breath.

We all smell it.

You can't fake it.

This is one thing you need to know is that consumers have never been more skeptical.

Consumers have never been more protective because we don't like

that feeling of being sold out.

So you gotta stop it.

Instead, you should be aiming To be a friend who happens to be

really good at what you do and you are here to be of service in

however that looks to your friends.

Now, granted, you're not going to work for free and high level leaders

are not going to ask you to work for free, but you need to have the energy

of someone who is willing To just work in your friend's best interest in

order to help them get what they want.

Now, if you'll do that, then you'll earn trust more, more more readily.

And then that's what's going to be the go juice for actual engagement.

And you should know that if you presuppose What your guest wants and needs and you

assume 100 percent time it's your product.

Again, we're going to feel that and we're not going to like it.

And you may be missing out on different opportunities that

could have been far more valuable.

And the only way to figure that out is if it's just, just.

Relax, man.

Don't go into pitch mode.

Like anyone who did that in a mixer, everyone would start like

making faces and warning each other.

Oh, we have a me monster in the room slapping business cards in

people's hands and just trying to sell them on whatever their thing is.

That's really annoying.

Don't ever be that person.

Honestly, leaders don't do that.

That's an amateur play.

So please don't do that.

So again, noble intent means you're exercising and you're

leading in generosity.

Now in the go giver, what that means is you always lead with give first and you

are open to whatever the outcome is.

In other words, you're not giving just so you can get.

So if you're going into it, Saying I'm going to give this

because I want this in exchange.

That's just transactional.

That's not generosity.

People know where your heart is.

And I'll just close with this on this concept.

When you give into your industry, people are going to start to take notice and

the leaders and the people who care about the industry, especially your customers

world are going to take notice to that.

Okay.

It's the we'll get into this a little bit more when we talk about platform in

terms of what will happen, but what I can say, I'll just sum it up this way.

You will get to a point.

where you will not be able to out give your industry.

In other words, because the seeds that you planted back,

six months ago come to fruition.

You have no idea in which ways those are going to happen, right?

That's your job where you plant your seeds is not necessarily

where you will reap your harvest.

Interesting.

So for somebody who has this, they have noble intention,

they have a go givers attitude.

They know that they're going to give without expecting an outcome.

And I love the fact that they will not have the sales breath.

How do you suggest that they make these connections and start

to build these relationships?

How do they go about doing that consistently week after week so that they

can start to see the relationships bloom?

And then the sales and results come from that.

Great.

That's a great question.

And it's one of the most popular ones that people, I just need.

Okay.

How do I get more people?

Okay.

We'll talk specifically about that when we talk about platform, but, as a, as

way of a segue into that I want to ask you a question to our, or to our listener

or a friend that's listening here.

If your job over the next several months was to collect a bunch of butterflies.

How would you do that?

Unfortunately, far too many people are looking for immediate tactics that they

can run out and desperately do today.

And unfortunately, there are a lot of gurus that want to take your

money and you end up looking foolish as a result of it because you're

doing stuff that you don't enjoy.

You're doing stuff that's that reeks of desperation.

It's not your fault.

Someone just told you that's what you were supposed to do, right?

If you're, if you love leadership consulting, that's what you want to

do, but someone convinced you that in order to do what you really love,

you have to do this other activity that you don't love, meaning.

You know, chasing people down or doing tick tock dances to drum up business

or, again, slamming people in the DMS or, the kind of this spray and pray

tactic where you just treat people like numbers and then people email you back

or DM you back saying spammer leave me alone like that does not feel good.

99 percent of us there.

There's no way that's going to be sustainable for us.

It's just emotionally, energetically, spiritually, it feels off.

So that's what then leads to burnout.

Okay.

I'm here to suggest that you don't need to ever do that ever again.

All right. So let's go back to the butterfly analogy.

If you wanted to collect a bunch of butterflies, what would you do?

You're going to give yourself a few months to do this, right?

Again, a guru will sell you a ridiculously looking oversized butterfly net and

say, go run it up and down the street.

And try to catch butterflies because that's how it's done.

And so you can do that.

That is a way of doing it.

You look ridiculous.

And what happens tomorrow?

What happens six months from now?

You got to keep doing it.

You've done nothing wrong.

to build your network.

You've done very little to build authentic relationships where you've invested into

key leaders and centers of influence.

Okay.

You're just out there, again just pitching and selling.

And it just, you're, it's not an elevated energy.

Okay.

So you're competing with the lead gen amateurs when you do that stuff.

Okay.

So what's the solution?

Obviously you plant a what?

But yes, you plant a butterfly garden.

It's not that difficult.

All right.

Now, are you going to get butterflies on day one?

Probably not.

It's going to take a few days for them to find you.

But eventually, what?

They will you got to have the patience, you got to do the right thing.

Trust people have been there, done that.

We've listened, we've worked with over two, somewhere

between 200 and 250 clients.

We've we'll get into platform.

We've implemented these strategies.

I work with a lot of VPs of sales.

Our clients are all six to eight figure business leaders.

They are all selling products generally that have ALVs north of 20, 000.

These are higher value engagements.

You can't sell those people.

Like maybe you could get away with selling, 29 things.

Yeah.

Go do the typical click funnel kind of hypnotic sales language stuff.

That's not my area of expertise but that's not going to work

for bigger, for decision makers.

We're way, we know exactly what you're doing.

And we generally don't like to be.

Again, higher level leaders don't like to be just thrown in with the masses.

That they're, they've evolved a little bit beyond that.

Yeah. And not nickel and dime with the upsell.

That is absurd stuff.

In fact, like for example, like when I give away stuff again, that's

so transactional and that ensures that a high level leader is not

going to waste their time with you.

They're not going to give you 7 for your little tripwire thing.

They're like, listen, either we can talk and figure out If this is going to

be a good pairing or not, they're not interested in your Ascension model funnel.

That's silly stuff.

We all know what that is.

I'm not saying it doesn't work for lower ticket folks, but these

are two different personas, right?

And if you really do some customer avatar work, you will find that these

are completely different people and should not be sold at the same way.

So stop.

Trying to shove your high ticket folks down a low ticket path high level.

People expect express lanes that are going to be respectful

of their time and attention.

They're not going to they don't have time to kick around or experiment.

They're not going to, again, they're just going to be very protective of their time.

And it begins, you brought up a good point, right?

About the setting up gateways and these all this friction

in engaging with you is just.

It's weird, right?

For example, it's if you want to come learn about what I'm talking about, you

are a little bit more longer form version of this, where I can go through a little

bit more data and I source everything.

And I share a lot of stories about VPs of sales that have implemented this.

And here's what their results were.

A lot of founders that have implemented this, there's the results are.

I've got an attraction mastery workshop on my website.

I don't need your email address.

I don't need.

Up front.

I don't need this.

I trust you.

You're an adult.

If you like what cool.

Let's chat.

If but I'm, to imagine that, again, Oh I'll share with you some information

and I'll share with you a free video.

But 1st, you have to give me your email address.

I just don't do that.

That to me, it just does.

It shows a lack of trust in people and it shows a lack of confidence in

your ability to win hearts and minds.

Start opening the gates for folks.

That's just my pov.

Some people would argue against that can I ask a question about that though?

Because I think you do you are gonna have a lot of people that

are gonna push back because it's all about Build your email list.

You've got to own the list.

You don't know platforms are going to go away, right?

So that has been bammed into everyone's head Yes, and it's interesting because

genie and I were having a conversation the other day about we are talking with

people in conversations that will often give them, resources, but they're not,

we don't ask for the email address.

So that's, that shows high trust.

We've got this guide.

Would you like to check it out?

Here it is.

And we don't need your email address.

So I love that concept.

And I think it is that trust in that relationship.

I think it also puts you at a much higher level of, Hey, I'm going to give this to

you if it resonates with you and you think that what we're doing could help you here.

Book a call with me.

And so I love that.

So what kind of led you to do that, Josh?

Because I think it's just so awesome.

Yeah. One word empathy.

So if we are empathic to where what's going on in our guests life, right?

If we're truly trying to put ourselves in their position, do we want them to

feel like they are always in control?

And they are.

And the minute that we start to box them in and take away that

control, people don't like that.

And they back out of it, right?

We always want to feel like we've got the ability to decide what happens next.

And so that's where you have to create that world.

Now, when you watch.

And it's not a say I just teach you this stuff.

And at the very end of the presentation, you know what my sales

pitch is like, Hey, if this was valuable, we want to grab 30 minutes.

Cool.

My schedule's below.

I hope this was super valuable and I hope that it inspires you to make

a lot more sales and get consistency and predictability on your calendar.

That's it.

Yeah.

So when, again, when people hear that and then they have the ability to say, yes.

I don't have to push or force the hand because we all know what it's like when

we're being manipulated or sold at.

So when you do that again, people feel like they're losing their agency.

Don't do that to people.

Be the butterfly or be the butterfly bush instead.

What I will do as well during the presentation, I'll say,

listen we've launched over 200 podcasts with Up My Influence.

If you are interested in podcasts.

Guest opportunities.

I send an email once a week, if you're interested in that.

And again, we've got about 7, 000 people on that email list.

I get a better than 40 percent open rate on that email.

It's because I'm just like, listen, I will deliver to you value once a

week via this email, you're welcome to take a peek at it and hopefully I

find some great opportunities for you.

I don't sell.

Really in that email, like I'll just make announcements about

stuff, occasionally, but mostly it's here are eight new podcasts that

are looking for guests right now.

So that is valuable enough that people say, I want that.

And I justify the ongoing relationship with increased value, not just key

insights that they can learn on social media, but why does it matter?

Email makes sense for me to deliver that content.

Otherwise people say, no, giving you my email address is currency.

I don't know that I want to give you my currency because again, I haven't tried.

I am, people are just worried about being spammed and people, worried about

being abused in their email account.

So that's, again, you're just reducing risk here for folks when you show

an open hand and you again, just continue to lead in generosity.

Perfect.

So what platforms do you feel like people should be on to

start building relationships?

Okay, so yeah, so it's platform is a kind of an agnostic term platform

could be a lot of different things.

Okay. And I'll share with you how we do this.

Okay.

But I'll back up the train a little bit for my other company's savings

angel, which I launched back in 2007.

I had no money for advertising, but what I was able to do is somehow I convinced

a radio station to let me do a 3 minute segment about how consumers can get

free groceries and I share and explain exactly how they can get like free box

of Cheerios or something like that.

That was a compelling enough offer that the radio station said.

Okay. Okay.

Okay.

Hot shot.

If you think you're, and so they let me come on and I did a radio segment and

I did, and I gave away lots of value.

And because of that, I got customers.

And back then that was amazing because I didn't even have

money to pay my heating bill.

And thankfully, I was able to give away so much value that people respected

that they liked that now platform today, specifically in the B2B realm for folks

that are doing account based sale.

Listen.

You can do there's so many things that you could do together, but

here's the underlying dynamic that I want to illustrate.

Most people use platform speaking, podcasting, YouTube, social

media, vertical videos, blah, blah, blah, blah, blah, blah.

And you know what, you know where they're shining the spotlight.

on themselves.

And that's what 90 some percent of people do.

Here is something amazing that I learned from my time as a journalist.

And that is, I would get journalist credentials and badges to go

to these events all the time.

And especially if they were an entrepreneurial event

and something like the Inc.

5, 000 events I've gone to as a journalist, a lot of their events

other, social media marketing worlds.

And I've also spoke at podcasting conference, Tony Robbins organization,

like I've spoke for and when you go to those events and you've got

credentials, People treat you differently.

People are always like, Oh, Hey, what's going on there, right?

Why?

What's going on is because founders have a and growth directors have a

mandate to get visibility, to tell their story, to attract more audiences.

So if you have platform and you shine your spotlight on other

people, it automatically puts you in a different category.

People want to be around you.

High level people want to be around you because of what you represent.

Now, you're there to do a job.

You have to be good at this.

You have to be willing to again, share your stage with other people

and make them the star of the show.

Okay.

Again, this could look like LinkedIn lives.

This could look like vertical videos where you again point

and celebrate someone else.

But when people see you do this it becomes, it makes you very

attractive for that type of person.

So for us at up my influence, there are a lot of benefits.

To podcasting that nothing else can even remotely touch.

We've done a lot of experimenting.

I've done over 2000 episodes of my podcast.

We've launched over 200 podcasts.

We've experimented with lots of other stuff out there.

There are so many baked in benefits to the podcast ecosystem that makes

this insanely easy for about anybody to do today, if you've dabbled

and tried to Start a podcast in the past and it was too much work.

Yeah.

I believe you today's tools make it so easy zoom and just a conversation

with someone else where someone else is the star of the show is , not,

that's not the rocket science to what we're doing, but that's the

fundamentals of what we're doing, but what you're doing is you are earning.

Proximity together.

You are earning time together with somebody.

And when you earn time together with someone let's say that you like, this

is what happened with my influence.

There would be no up my influence if I didn't do this.

Okay.

Savings angel, my other company was doing well.

I started serving pro bono in our local startup community, working with

women, known minority owned veteran owned businesses, doing a lot of

working, serving on boards, pro bono mentoring workshops, that sort of thing.

Anything I could do to help that next generation of business owners figure

out like how to get attention, how to get media, that sort of thing.

And in that process, I started to get to know my other mentors and

one of them wanted to hire me.

And I thought, oh okay, I, let me get back to you like, cause

I'd never done that before.

Savings.

I was just, we had a membership based website, but so I

called one of my friends.

He's yeah, go ahead.

And so anyway, that proximity together just get you in the right rooms.

So here's another analogy of this.

And I'm going to use this.

I'll refer back to this a little bit later.

Okay. Imagine that you are on a panel.

And At a conference, right?

And you're in service to an audience.

It's a cool honor.

It's great to provide value in that way.

What happens during that process?

You're going to get to know the moderator.

You're going to get to know some people with the event.

You're going to get to know your fellow panelists.

You are building individual.

Relationships in that moment.

And what I would argue is that those individual relationships can oftentimes

be more valuable immediately than your exposure to that crowd because

again, you're building relationships.

So last thought on this is that if you were to be in that service.

And you get to know your other panelists.

And once it's all done, if you were to lean over to him and say Kirsten,

I really liked what you had to share.

Listen, let's grab coffee or something or let's grab a call sometime.

I'd love to see if there's something we should be doing together

or if I can help in any way.

Every leader on the planet would say yes.

If you've earned just a little bit of trust and a relationship

in there, they will all say yes.

And now you get the time together to figure out what you should do together.

Josh, it's so funny you bring that up.

I was on a panel yesterday for a summit and it's exactly what you're

talking about before it even ended.

I'd already booked a couple of coffee chats with people.

I've got a list of people to follow up with today because

they were all brilliant.

They were all experts in their field, I'm going to reach out to them, not to try

to sell them something, but to find out more about what they do and to build a

relationship and find out if there is a collaboration and, We host two podcasts

and I think you and I met because I was actually a guest on your podcast, but we

have found that like just connecting with people and continuing the conversation

ends up helping us in so many ways.

And I think you want obviously clients, but two, we also find resources.

For our other clients or our friends and family who need things, right?

I've had so many people say, Hey, I'm looking for X, Y, Z.

I'm like, Oh my gosh, I know the perfect person for you.

So as we're building these relationships, whether again, it's a joint venture or

a collaboration, or just the one that you have in your back pocket to refer

out to someone who needs their product or service that you really trust.

To refer out.

I think that's huge and I love that you're focusing so much on the relationship of,

spotlighting other people, continuing the connection and growing that relationship.

Yeah.

Yeah.

It's, listen, it's that dynamic of that one plus one equals 11 leaders

usually have a lot of things going on.

So even if you get to talking and they say it doesn't look like

there's anything immediately.

You know that we need to do together, whatever, they're not in market

or whatever that's okay, because I think we have all we've all have

you've been around for any length of time have had those, those surprise

introductions, someone ends up on your calendar, You're like who's this?

And they're like so and so told me about you.

And I'm like, so and and you realize that's someone I talked

to a year ago, again, your goal, stop pitching it, everyone.

And instead strive to be again, your goal of conversion for the

first call, especially should be to evoke in your friend, the response.

Oh, good.

Now I have a friend who does what you do, if that allows you to relax

and step into the right energy.

Podcasts do have a lot of advantages baked in, and one of the biggest

ones is supply and demand.

I can tell you this right now, is that for every decent interview show

that's out there, there are thousands.

Thousands of guests, because most podcasters don't stick with it.

They throw in the towel before they hit episode 20, the majority

never make it to episode 20.

And I'm talking about independent podcasters do an interview stuff.

They don't stick with it.

Why?

Because they get going.

They're like, wait a minute.

I just.

And I got 62 listens.

Now, I'm not going to keep doing that.

That's not a good use of my time.

So they stop when they're in their teens.

What they don't realize is that if they just did 16 interviews, but they saw

their guest as a means to the end so that they could build their own audience

that my friends is like tripping over huge stacks of cash to pick up pennies.

And when, again, the person in front of you, you have a meaningful

relationship right there, you need to explore how you can help one another.

And listen, I, when I've for the thoughtful entrepreneur,

I've done over 2000 interviews.

And again, we'll talk about how we can make this a little bit

more accessible for anybody.

But that's one, nearly 100 percent of my business has come through my podcast.

And very few of it.

Very little very little has come through from a listener.

I have people who listen to the podcast, but I can't think of the last time

someone said, yes, I'm a regular listener.

And now I decided to reach out and book a call with you.

I don't get that very often.

That's Really rare.

So what I'm telling you is a 2000 episodes in, if my only play were to

try to get value from listeners, I would not be doing a podcast, even at 2000

episodes, even with the size audience we have, I've got over a hundred thousand

on social, I, and we repurpose it.

I still.

I would drop the podcast today if that's the only value that I got.

Where do I get all my value?

It's the relationships that I build behind the scenes in my whisper network.

It's not showy.

It's not flashy.

But that is where the best business gets done.

And on the golf course, in the VIP lounge, when everyone's relaxed and

we're just getting to know each other.

So those of you who feel a lot of pressure to do TikTok dances and you'll constantly

be low key selling to your friends and family on Facebook there's a better way.

You don't have to do that stuff.

Just have quiet conversations like the adults do behind the scenes.

By the way, forgive me if the way that I'm delivering this

is a little ouchy at times.

Understand that this is just my POV, my, just my point of view.

I, again, I'm an expert in what I'm an expert in and I'm wildly

incompetent in most other things.

Oh, we know you're a break dancer and you're doing all kinds of TikTok videos.

Watch me do the kangaroo.

Here we go.

Josh, we always enjoy having conversations with you.

We love your energy.

We love your passion and we know that you're an expert in what you do.

And so if people want to reach out to you, I know that you said they can

go to your website and you've got a masterclass on there, but can you give

them your domain name and any other resources you'd like to provide today?

Yeah, sure.

Certainly you could just Google my name and you'll see.

You'll learn all about me and my background and see

the kind of work that we do.

Or again, just here, open up your phone or write this down.

Here's the web address.

It's www dot up my Influence.

com.

Now, when you go to that website, there's one of two things you're

probably going to be interested in.

Number one is that if you're successful in business, you're B2B.

I'm always looking for podcast guests.

As I mentioned, we have over a hundred thousand in our audience.

I make this show about you, not me.

I would love to share your story and share your success with my audience.

It's a good audience.

They're business adults.

Go click on that and apply to be a guest.

I'd love to have you.

We do a daily show.

That's number one.

Number two is click on the button that says Attraction Mastery

Workshop or watch the video.

Click that.

I don't need your email address.

I will never know you're there.

But just go ahead.

What I'm going to do is I'm going to take about an hour and 15 minutes.

You can watch me.

The pace I already speak, but you can watch me on 1.

5 X speed if you want if you dare but you don't even have to watch me.

If you want to get some multitasking time, some dog walking time,

some driving time or whatever.

Go pull it up and listen to in the background.

Just we host it right there for you to click and play, but it's

my attraction mastery workshop.

And I'm going to go through the state of the lead gen industry right now.

And I'm going to go through what's working, what's not working and what

to do so that you can keep consistent, predictable introductions on your schedule

at all times, how to get a hundred percent inbound in the next six months.

And I legitimately mean that's exactly what our clients do.

Right now, if you're, if you've got some budget and this is entirely up to you.

And your ALV or like when you do an engagement with your

client is pretty valuable.

I listen, I'm always open to opportunities.

Let me know what you're doing.

I may have some connections.

I don't know if there's an opportunity for us, but happy to explore.

Maybe I might have some great resources or an introduction or something else, but

you'll see, after you watch the video or whatever, like You'll see opportunities

where you can grab some time with me.

Love to hear from you.

Awesome.

Josh, we really appreciate you being here today.

It's been amazing.

And Jeannie, I know you had something to say to Josh.

I was just going to say, it's always a pleasure to see you, Josh.

Kirsten said, your energy is amazing.

And I know our audience will get a ton of value from all of your expertise.

So thank you for joining us.

My pleasure, ladies.

Thank you so much for having me.