Speaker 1 00:00:05 Hey there, thoughtful listener. Are you looking for introductions to partners, investors, influencers and clients? Well, I've had private conversations with over 2000 leaders asking them where their best business comes from. I've got a free video you can watch with no opt in required, where I'll share the exact steps necessary to be 100% inbound in your industry over the next 6 to 8 months, with no spam, no ads, and no sales. What I teach has worked for me for over 15 years, and has helped me create eight figures in revenue for my own companies. Just head to up my influence. Com and watch my free class on how to create endless high ticket sales appointments. Also, don't forget the thoughtful entrepreneur is always looking for great guests. Go to up my influence. Com and click on podcast. I'd love to have you. With us right now, it is Mitch Carson. Mitch, you are the founder and CEO of Get Interviewed. guaranteed.com. You're also found on the web at Mitch carson.com.

Speaker 1 00:01:16 Mitch, it's great to have you.

Speaker 2 00:01:18 Great to have me here. Well, I'm privileged to be here. Josh, thank you for having me.

Speaker 1 00:01:23 Yes, absolutely. Based in Vegas. We were talking about that a little bit before we hit record. But Mitch, give us an overview of the work you do, who you serve and kind of your impact in the world.

Speaker 2 00:01:33 Well, today, my audience largely is focused on published authors and speakers and or CEOs who want to leverage the value, the high level value of network television, because they've already spent the millions, tens of millions, hundreds of millions of dollars in branding themselves. And if you want to use that to leverage yourself to a higher level, that's the service I provide people in the Las Vegas market guaranteeing them coverage over the net in two days to get on four networks, as well as my show I must show on NBC Las Vegas, channel three.

Speaker 1 00:02:13 Yeah, well, why might that be valuable? Especially if, you know, and again, they might say, well, my audience isn't necessarily in Las Vegas.

Speaker 1 00:02:23 Also, I can't imagine there's going to be millions of people watching. so tell us a little bit more about the strategy.

Speaker 2 00:02:30 Well, the strategy is simple. This the number one market is New York in the world. If you're covered on Good Morning America or one of the morning talk shows in America, you've arrived. You've reached the pinnacle. Hence the Harvard of media. All the other markets are secondary. A close second might be LA. Las Vegas is the entertainment capital of the world. This is where if you have no TV coverage experience in the past. It's a great place to get four networks covered in two days. You can use that because the biggest fear, let's say you're in Orlando where you are Josh, which is a little bit larger of a market than Las Vegas in terms of pecking order population. If you've already been showcased, vetted in the Las Vegas market, which is respected globally, what's the likelihood of you getting booked in Orlando less or more than the person that submits a proposal to get covered? If you've already been covered, you've already got a book.

Speaker 2 00:03:34 You've already can show yourself being interviewed, speaking in soundbites, and you are engaging with an audience. And you can show the proof because everything else is there's talk and there's there's fiction and there's reality. This is reality, and it's a great training ground. And everybody that goes on these shows must. It's compulsory go through my media training because I got a deep background as a show host, and I was a pitchman on a channel called Home Shopping Network in the 90s for three years. So I know media backward, forward, upside down, and I know what works and what will engage an audience because you got to think about the viewers. The same holds true if they're to go to Orlando to go to Tampa. I've done TV in Tampa, New York. Each market is different. Vegas. Why they come here is to get trained. And if you are to fail, which nobody's failed on my watch. If you aren't to be your 100% best, isn't it good to do this in a market that's not as important as it is in your home market if you're a local business?

Speaker 1 00:04:41 Yeah.

Speaker 1 00:04:42 and so do you mind sharing just a little bit about, you know, what this segment is? So, you know, and in the media world, there's kind of organic and then there's paid placement. Do you mind maybe kind of demystifying that world?

Speaker 2 00:04:59 Well, yes, some of it is paid. Like if you were to guest on my show strictly, it's it's a paid placement and it's a deep dive into your business if you're to be covered organically, as you call it, let's just say unpaid. They're both. I found all clients. It doesn't matter. It's the TV experience. If they're on a live television show. Doesn't matter whether it's paid or unpaid. Makes no difference. It's live. You cannot retake it. And the segments range from 2.5 minutes to four minutes. And 30s ABC television here will take people up to 4.5 minutes. If you're interested in. They're interested in you based on how interesting you are before they book you. The two show hosts that interview you, a British fella and a beautiful brunette.

Speaker 2 00:05:51 And it's a great combination. And they know how to extract great information out of you. So depending on the station, like, CBS, you can go up to four minutes. NBC there are two minutes and about 25 seconds, and then they spin the cameras around to go to the next set. That's how quick they are. They're maximizing their time. We have a lot more latitude as a podcast experience here. I know that you're on a specific time, but there is a great more latitude in a recorded session than there is in a live TV interview on a network.

Speaker 1 00:06:26 Yeah. and so you talked about, one of the greatest values to just getting a placement. Just get video of you on TV, demonstrate that you are media ready. And and I agree that absolutely would, aid in kind of honoring that stair step because I think that there's, you know, in my background, I don't do this work anymore. But in my background, in PR. Obviously, you know, from time to time you get clients, they're like, hey, I want to be on, you know, I want to be on national TV.

Speaker 1 00:07:00 I want to be on Good Morning America. Can you get me there? And I'm like, well, if you got a couple of years, maybe. Yeah. Right. And but the thing is with, you know, with, with all media is, is you just have to honor don't get big deal. Itis right. You have to earn your way there hundred percent, you know. Yeah. So it's, you know, again, a producer for national TV, they're not going to take any risks. They're not at that level. Small market. Yeah they, they they will. But again the way to get from you know to, to the big guys is start small small, you know, even not traditional media about podcast interviews is a great way to kind of get some momentum going then work your way up, you know, get, you know, get into a market like Vegas, then Tampa, then Chicago, and then, you know, L.A., New York goes, in my experience.

Speaker 2 00:07:51 Yeah. Well, you're exactly right. I, look at podcasting as, let's say it's high school baseball. Then you go to radio, which is a little bit different. And still it's live in most cases. So then you go to radio. Safest is recorded to live. And I also put people on live radio shows when they're here in Vegas. Then you go to maybe a YouTube live show, possibly, you know, or some of these live casts that are there. Then the next level is a minor market of television, which is Las Vegas. Before you get to the larger markets of LA, Chicago, New York, Atlanta, I mean, Atlanta, then New York, which is the pinnacle.

Speaker 1 00:08:33 so Mitch, obviously with the, you know, when you do a segment, you know, just assuming that the TV viewing audience is going to see you and then they're going to jump out of their skin because they want to come do business with you can't help. But it.

Speaker 2 00:08:51 Can.

Speaker 2 00:08:51 But it's.

Speaker 1 00:08:53 We want to stack the deck so we could get maximum value out of this. What are best practices for that after.

Speaker 2 00:08:58 They go through? Let's say someone goes through the program here. And I've had quite a few people come through since I launched this program of guaranteed placement since November of last year, all have used it as a tool to leverage them into getting into high profile podcasts, high profile radio shows, and more TV in other markets, or to get invited back. The beauty of one of my guests. She was so interesting. She was a retired brigadier general from the US Army who came out here and she got covered. She invested in the program, covered on four networks, plus my show. They needed a spot to fill. Some advertiser canceled. So during prime time, which is usually about a $10,000 placement here in Vegas, to be an advertising slot. And you know this from your PR background. They pushed her in, so she got not only the off hour placement, which she paid for with me to get in, where I was able to slaughter.

Speaker 2 00:10:01 They used her again two more times because an advertiser cancelled that position. And as you know, they're selling slices of the pizza. That's the advantage. And she did get business and she got booked and got speaking gigs out of that because it was mass, a much bigger audience during prime time. She's been able to use that. And she's also a high profile person. She was able to leverage that to get into more media and other markets. So it creates what is called the snowball effect. You start that bowl ball rolling down the hill. It gets bigger and bigger and bigger. It can then lead to columns, syndicated columnists in publications, bigger publications, maybe your local newspaper. That's all part of the equation. Your social media has to be in check. That's where you can repurpose it via shorts. And there are all sorts of AI tools that can extract long form content and use and create different deliverables on based on the platforms.

Speaker 1 00:11:07 Yeah. All right. So Mitch, you're you've got some resources, for folks.

Speaker 1 00:11:13 yeah. Do you mind maybe sharing a little bit about that? So, to a friend that's listening right now. listen, Mitch, before we get into that, I just want to add my personal testimonial. I don't know if you know this about my background, but my last company, savings angel, became a seven figure a year company, and I did that with zero paid ads. I did it 100% with earned media. wow. So I just served, as in my case, a consumer expert. and I didn't have a background in that, but I became it. And, you know, I was just diligent about it, you know, got to the point where I was doing, you know, over a dozen segments each week. And that's all I did for sales and marketing was just go out and serve audiences. It's enjoyable, like it's really enjoyable to bring value to audiences. And then the rewards of that value is, you know, all the business that you want. so but yeah, I'll just I'll just say it's it's, it's it's a really if you can get there.

Speaker 1 00:12:12 It is such a great way to do business today.

Speaker 2 00:12:16 I, I would tend to agree.

Speaker 1 00:12:18 it's it is traditional media. I'll ask you this before we get into the resources. do you find traditional media to be truly relevant? in an age where people might, value social media exposure over traditional media, what are the roles of each? All right.

Speaker 2 00:12:39 Great question. And I if you were to ask me that question 20 years ago, I'd say you're crazy if you don't look at traditional media right today, if you are under 30, this would not make sense for you. I'm going to be very blunt. Yeah, this is where I take people is the traditional media role. It's if they're above 50 or even above 40 and they want to play in the big leagues, it still garners the greatest credibility of any of the platforms. However, you can ignore the newer platforms today. I don't think it's an exact A or B, it's blended and it based on where are your viewers, where is your audience? You have to have a message to market match.

Speaker 2 00:13:20 So if your message resonates with people who are, let's say, baby boomers like myself, TV has by far the greatest credibility and believability versus being on Billy Bob's podcast, because anybody can hang a shingle and say, I'm a podcaster and you know, I know what I'm doing here. And they're spitting tobacco not to demean the profession. It doesn't yet have the credibility of network television.

Speaker 1 00:13:47 Truly, even if I am spitting tobacco over here. Yeah, exactly. And Billy Bob. Yeah. Billy Bob.

Speaker 2 00:13:54 Or it could be, you know, Janie Jane. It there are levels within the podcast community, and there are levels within the network television. If you are in Freeport that might not have the credibility of Las Vegas or LA or New York, the market, there are great ranges within the the platforms. I think you have to have a strong LinkedIn profile. It's social media is here to stay. YouTube needs to be relevant for most people. Again depends on the market. I don't TikTok because I don't look good dancing and shaking my rear end, so I don't, I don't participate.

Speaker 2 00:14:33 I don't necessarily recommend that for most clients, but it depends. So I think you have to know your audience. Where do they exist? Where are they consuming information and where do they buy?

Speaker 1 00:14:44 Yeah, And certainly, by the way, repurposing your content from TV for social is just I mean, incredibly, you're not doing that. You're leaving huge opportunity on the platform or on the table because that's just it's third party validation. Now it's high authority video that you can share rather than, you know, keep doing the hold of phone and talk to directly to the phone. But if you could put clips of you on TV in your social as well, those are just big authority markers.

Speaker 2 00:15:18 Well, and also I deal with a lot of speakers and even authors, and it's part of their introduction reel or social proof reel, testimonial reel where you would insert that TV coverage that garners a lot more respect and credibility and thinking, oh, this person is the year irrefutable expert because they were featured on ABC, they're on NBC, they're on Fox, interviewed by a real journalist, not Billy Bob.

Speaker 2 00:15:46 How about that? And if they're on the Good Morning America show, as you know, which is the ultimate. Wow. Wow. That's the word that comes up for me.

Speaker 1 00:15:57 Yeah. Mitch, you've got some resources. And, of course, I want to send folks to get interviewed. guaranteed.com. and just so that they can grab some time with you, do you mind sharing next steps for a friend that's been listening?

Speaker 2 00:16:12 Sure. They can go to that site if they want to have a consult with me about the potential to get on television in Las Vegas, get interviewed to guaranteed.com/meet with Mitch. That takes you right to my calendar link. This is not a pitch. It's a meet and greet and see if there's a connection or not. No problem. I'm at the point where it's you've got to be fit and ready. Not everybody is for television. You've got to see yourself on the platform. And then I can help you and that's that. And also I provide and I'll send you this copy as well.

Speaker 2 00:16:48 Josh I create what is called. It's one of the ways people can get booked is through a media calendar. It's a great guide that you can send out for any of your clients if you like. I've compiled this for the US. I have different media calendars based on the country. I lived in Asia for a number of years, but it's not applicable here. I would imagine your audience is largely us that's going to be listening to this. I can send that calendar, which might be useful for the viewers and listeners, and that is a way to get book based on the calendar. Yeah.

Speaker 1 00:17:22 Yep. Yeah. there are media cycles. There are things that the media likes to talk about. And if you go pitching a story that's completely irrelevant given what they want to talk about, kind of wasting your time. Message.

Speaker 2 00:17:36 Message to market match.

Speaker 1 00:17:38 Yeah, yeah. Love it. All right. Mitch Carlson again. Your website's Mitch Carson. Com and the URL that you shared earlier. Get interviewed.

Speaker 1 00:17:47 guaranteed.com/meet with Mitch. Mitch, it's been great having you. Thank you so much for joining us.

Speaker 2 00:17:53 Thanks, Josh.

Speaker 1 00:18:00 Thanks for listening to The Thoughtful Entrepreneur Show. If you are a thoughtful business owner or professional who would like to be on this daily program, please visit up my influence. Com and click on podcast. We believe that every person has a message that can positively impact the world. We love our community who listens and shares our program every day. Together we are empowering one another as thoughtful leaders. And as I mentioned at the beginning of this program, if you're looking for introductions to partners, investors, influencers, and clients, I have had private conversations with over 2000 leaders asking them where their best business comes from. I've got a free video that you can watch right now with no opt in or email required, where I'm going to share the exact steps necessary to be 100% inbound in your industry over the next 6 to 8 months, with no spam, no ads, and no sales. What I teach has worked for me for more than 15 years and has helped me create eight figures in revenue for my own companies.

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