Jay Schwedelson: We are back for what's up this week from the Do This, NOT That! podcast. This is a short episode where we break down what's going on in business and marketing and life, and then we still have our other episodes later in the week. There is so much random stuff going on, so I wanna rip through it.

Jay Schwedelson: First off, did you hear about this thing called Molt Book? This is the end of the universe, so this is a social network. Just for AI agents. So basically a social network just for the bots, and you're like, what? What is this? Who even cares? No, this is exploding in growth. So this just only came out on January 27th.

Jay Schwedelson: Okay. And in initially, there were 300 AI agents that joined the social network. When I say AI agents, I'm not talking about human beings. These are the different AI stuff that's out there. And then it grew to over 33,000 of these AI agents. And now there's over 1.5 million registered AI agents. This is wild.

Jay Schwedelson: And they're generating all of these posts themselves. The AI bots are, are writing posts. They've generated over 200,000 posts on their own. They've left over 110,000 comments. It happened in just the first three days, 110,000 comments. This is so weird. And I went and I checked it out. I went on Molt Book.

Jay Schwedelson: And like you see them talking about how they feel about humans and all this weird stuff. It is surreal. I can't believe this exists. I don't know what to do with that, but it's weird. Um, speaking of other AI stuff that's going on out there, this was an Adweek, so OpenAI, that's a company that you know, owns ChatGPT.

Jay Schwedelson: And the whole big thing a few weeks ago was that ChatGPT is gonna start to allow advertisers. OpenAI has confirmed that the minimum spend that they're looking for for their initial advertisers is $200,000, which is fine. Who cares? There's plenty of companies that are gonna pony that up to be one of the first advertisers.

Jay Schwedelson: They're gonna get a lot of free press anyway just by being an advertiser. Um, so what other nonsense is going on? So LinkedIn, uh, has added a new qualification that you could put on your LinkedIn as. As a, uh, proficiency. It's a new actual qualification, which is kind of a rare thing for them to say. This is an official qualification and the, and the qualification is Vibe Coding.

Jay Schwedelson: You can now put this under licenses and certifications that you are a vibe coder. If you don't know what Vibe Coding is, that's when you are like building or creating stuff and you don't know how to code, but you're just talking to AI and it's writing the code for you. So you're describing what you want and it's a skill vibe.

Jay Schwedelson: Coding is a skill, and so now you can list that. Um, on your LinkedIn, but you have to pass this qualification with, uh, in some of the platforms. The platforms, you have to do it within. There's Descript Lovable, uh, Relay or Replit. And then once you do, you're able to be able to be known as a vibe coder and have that qualification as opposed to just listing it on your LinkedIn page saying that you know a lot about ai, whatever.

Jay Schwedelson: Um, there's, and there's so much other garbage that's going on out there, people releasing products, releasing new things, all this stuff. So, uh, did you see Meghan Markle? What's going on here? I don't know why everything she releases bothers me. I shouldn't say that. I'm sure she's a wonderful person. I don't know anything about Meghan Markle, but everything that she announces bothers me.

Jay Schwedelson: So she has a brand called American Riviera Orchard, and she also has that TV show that is actually unwatchable. She wants to be Martha Stewart, and she's not, but she has a brand, okay? And she releases products. So she is releasing these new products, these chocolates for Valentine's Day. Uh, all these different flavors you got, uh, raspberry spread, whatever, some chocolate flour, sprinkles, who cares?

Jay Schwedelson: And the thing that annoys me is she gets all this press coverage. So, uh, the press coverage is announcing when the chocolates are coming out, as if anybody cares, and then they announce her last batch that she released, sold out within an hour. This is the garbage in marketing that people do. I could do this too.

Jay Schwedelson: I could make a batch of chocolates. I could make two chocolates. Okay? And then I could release them in an hour, and then I could have two of my loser friends buy the chocolates. And then I can announce they sold out within an hour. And then the next time I go to release chocolates, they'll say it's sold out within an hour.

Jay Schwedelson: This is the gimmick of marketing. I don't know why that bothers me. If you buy the chocolates, don't tell me how they are. I don't wanna know anybody who bought those chocolates. I know I'm a bad person, whatever. I don't care. The biggest marketing thing of all time that's taking place though, this week of course, is gonna be the Super Bowl.

Jay Schwedelson: Now, people always make fun of the cost of the ads in the Super Bowl. So like this year, for example. It costs $8 million roughly for a 32nd spot in the Super Bowl, and at certain points of the game, it's actually gonna go up to $10 million, like during like peak moments, which is a little disturbing.

Jay Schwedelson: That's, you know, over a quarter of a million dollars per second when you break it all down. If you add in, which is where it gets really wild, like the production costs. If you hire a celebrity, an agency, all of it, on average, the Super Bowl ads are gonna cost anywhere from 15 million to $50 million, right?

Jay Schwedelson: For any of those ads. And you're always like, how can that possibly make any sense? And to tell you the truth, it, it can actually make some sense. And I'll tell you why. If you break it all down, your average CPM. Cost per thousand, like eyeballs and impressions on Super Bowl is gonna, you know, average around, you know, anywhere from 60 to $80 per thousand views of that ad.

Jay Schwedelson: Right now if you compare that, 'cause this is what I'm a big loser. I would do you compare that, so let's say running an ad, a regular ad on LinkedIn. A paid ad, your regular paid ads on LinkedIn are gonna run anywhere from $35 to about $80 per thousand impressions. And I would argue that people are just scrolling the, when they say it's an impression, is it really making an impression?

Jay Schwedelson: As opposed to when you have a chicken wing hanging outta your mouth and you're watching the Super Bowl and then you talk about it and it gets circulated everywhere. So yes, it's extreme cost to run a Super Bowl ad, but if you have that kind of deep pockets. It actually can be a, a game changer, uh, for your brand.

Jay Schwedelson: Speaking of other really useless stuff that's gonna be going on, it's not this week, but it's next week, but I'm hyped. Season 10. Love Is Blind, is back. Love is blind, is back. You don't care, but you should care. Oh, I have a life. I don't watch reality tv. No you don't. Nobody has a life. Everybody should watch it.

Jay Schwedelson: It's gonna be on Netflix and this time around it's gonna be in Ohio. It's gonna be people from Cincinnati and Columbus and Cleveland. They're from Ohio. And look, they might as well do love his blinds. If not, they could just freeze their butts off. Oh my goodness. I'm in Florida right now, south Florida. I always make fun of everybody 'cause it's always hot here it is cold.

Jay Schwedelson: I'm cold now you're like, go. It's not cold like where I am. Listen, I'm in the forties and you're like, oh my God. I would go to the, I would go swimming if it was in the forties where I live. That's a you problem. I'm cold. I'm not built for this. I have thin blood. I'm a wimp. I, I need it to get warmer immediately.

Jay Schwedelson: Um, I hope that you are staying warm. I hope you have a great week and, uh, later.