1 00:00:01,350 --> 00:00:05,460 Hi, you're listening to gift biz on rapt episode 93, 2 00:00:06,380 --> 00:00:07,730 Just virtue of having the book. 3 00:00:07,730 --> 00:00:09,080 It sets you apart from the competition. 4 00:00:09,110 --> 00:00:10,130 It sets you apart from everyone. 5 00:00:10,670 --> 00:00:12,140 Hi, this is John Lee, 6 00:00:12,140 --> 00:00:14,330 Dumas of entrepreneur on fire, 7 00:00:14,330 --> 00:00:16,850 and you're listening to the gift of biz unwrap. 8 00:00:16,850 --> 00:00:20,930 And now it's time to light it up. 9 00:00:20,930 --> 00:00:25,250 Welcome to gift bears on wrapped your source for industry specific 10 00:00:25,250 --> 00:00:27,500 insights and advice to develop and grow your business. 11 00:00:27,890 --> 00:00:29,510 And now here's your host, 12 00:00:29,540 --> 00:00:30,890 Sue Mona height. 13 00:00:31,880 --> 00:00:33,170 Before we get into the show, 14 00:00:33,170 --> 00:00:34,400 I have a question for you. 15 00:00:34,880 --> 00:00:37,070 Do you know that you should be out networking, 16 00:00:37,070 --> 00:00:40,880 but you just can't get yourself to do it because it's 17 00:00:41,060 --> 00:00:45,050 scary. Are you afraid that you might walk into the room 18 00:00:45,050 --> 00:00:48,530 and not know anybody or that you're going to freeze? 19 00:00:48,530 --> 00:00:51,560 When you get up to do that infamous elevator speech, 20 00:00:51,560 --> 00:00:54,170 where you talk about yourself and your business? 21 00:00:54,470 --> 00:00:56,930 Well, I'm here to tell you that it doesn't need to 22 00:00:56,930 --> 00:00:57,770 be scary. 23 00:00:57,980 --> 00:00:59,480 If you know what to do, 24 00:01:00,130 --> 00:01:01,130 help you with this, 25 00:01:01,190 --> 00:01:04,130 I would like to offer you a coffee chat for the 26 00:01:04,130 --> 00:01:05,930 price of buying me a cup of coffee. 27 00:01:06,020 --> 00:01:08,750 We can sit down and I'll tell you everything that I 28 00:01:08,750 --> 00:01:14,270 know about networking and how I have personally built two multi-six 29 00:01:14,330 --> 00:01:15,590 figure businesses, 30 00:01:15,620 --> 00:01:20,150 primarily through networking to learn more about this opportunity. 31 00:01:20,390 --> 00:01:25,100 Just go over to Bitly forward slash network Ninja. 32 00:01:25,370 --> 00:01:29,720 That's B I T dot L Y network Ninja. 33 00:01:30,260 --> 00:01:32,270 And now let's move on to the show. 34 00:01:33,380 --> 00:01:36,860 Hi, there it's Sue and welcome to the gift biz unwrapped 35 00:01:36,860 --> 00:01:40,640 podcast, whether you own a brick and mortar shop sell online 36 00:01:40,670 --> 00:01:42,170 or are just getting started, 37 00:01:42,380 --> 00:01:45,920 you'll discover new insight to gain traction and to grow your 38 00:01:45,920 --> 00:01:48,230 business. And today I have joining us, 39 00:01:48,260 --> 00:01:49,430 Tom Corson, 40 00:01:49,430 --> 00:01:52,010 Knowles of TCK publishing. 41 00:01:52,460 --> 00:01:57,380 Tom is a serial entrepreneur blogger international bestselling author. 42 00:01:57,740 --> 00:02:00,200 He started his first business at age 13, 43 00:02:00,230 --> 00:02:04,010 manufacturing, sad lamps out of his father's garage. 44 00:02:04,490 --> 00:02:08,420 By the time he graduated from Indiana university Kelley school of 45 00:02:08,420 --> 00:02:13,130 business, he was earning a full-time income from his first successful 46 00:02:13,130 --> 00:02:15,680 business, which he had started out of his dorm room. 47 00:02:16,190 --> 00:02:19,550 Tom then decided to share the keys to becoming a financially 48 00:02:19,580 --> 00:02:22,070 independent entrepreneur through his books, 49 00:02:22,160 --> 00:02:23,750 videos, and seminars. 50 00:02:24,080 --> 00:02:27,920 And today he teaches a new and established authors and writers 51 00:02:28,160 --> 00:02:33,170 how to achieve incredible success by writing and selling eBooks on 52 00:02:33,170 --> 00:02:34,340 Amazon Kindle. 53 00:02:34,490 --> 00:02:35,420 Welcome to the show, 54 00:02:35,420 --> 00:02:36,650 Tom, Thanks for your time. 55 00:02:36,650 --> 00:02:37,580 And she was great to be here. 56 00:02:37,850 --> 00:02:41,600 I Like to start out by having you describe an ideal 57 00:02:41,630 --> 00:02:42,890 motivational candle. 58 00:02:42,890 --> 00:02:45,650 It just gives our listeners a little bit of a different 59 00:02:45,650 --> 00:02:47,600 insight into who you are. 60 00:02:47,840 --> 00:02:52,070 So if you were to describe your ideal motivational candle, 61 00:02:52,100 --> 00:02:54,440 what color would it be and what would be the quote 62 00:02:54,440 --> 00:02:55,100 on the candle? 63 00:02:55,610 --> 00:02:58,190 So it would be blue because that's my favorite color. 64 00:02:58,460 --> 00:02:59,090 And the quote, 65 00:02:59,200 --> 00:03:00,880 be just take the next step. 66 00:03:01,150 --> 00:03:02,500 I think that's the crucial thing in life. 67 00:03:02,500 --> 00:03:03,910 It's like be present in the moment. 68 00:03:03,940 --> 00:03:05,200 And I see so many people, 69 00:03:05,350 --> 00:03:05,740 for example, 70 00:03:05,740 --> 00:03:07,420 like with writing a book and you feel like a big 71 00:03:07,420 --> 00:03:08,890 project. So they'll think about, 72 00:03:08,890 --> 00:03:09,100 you know, 73 00:03:09,100 --> 00:03:10,990 what about step 97? 74 00:03:11,020 --> 00:03:13,270 What about after I get my book published and after I 75 00:03:13,270 --> 00:03:15,790 get publicity and after all this and write their thinking so 76 00:03:15,790 --> 00:03:17,890 far ahead in the future that they forget to just take 77 00:03:17,890 --> 00:03:20,800 that next step and to focus their full attention in the 78 00:03:20,800 --> 00:03:23,170 present moment to get the best results possible with what they're 79 00:03:23,170 --> 00:03:23,710 working on. 80 00:03:23,910 --> 00:03:27,390 Right. I would almost combine that with also just taking action 81 00:03:27,390 --> 00:03:29,430 because so many people just like you were saying, 82 00:03:29,430 --> 00:03:31,620 we're looking at those steps that are so far down the 83 00:03:31,620 --> 00:03:35,490 road, and it seems like such a distant goal. 84 00:03:35,610 --> 00:03:38,610 If you just look and take action in the immediate moment, 85 00:03:38,610 --> 00:03:41,370 like you're saying it's all those little steps that build up 86 00:03:41,370 --> 00:03:42,360 to something great. 87 00:03:42,930 --> 00:03:43,650 Absolutely true. 88 00:03:43,980 --> 00:03:44,460 All right. 89 00:03:44,460 --> 00:03:47,760 So as we were talking a little bit in our pre 90 00:03:47,760 --> 00:03:51,960 chat, we've had a couple of our listeners already write books, 91 00:03:51,960 --> 00:03:54,840 but I think a lot of people don't really see in 92 00:03:54,870 --> 00:03:57,540 our area of gifting, 93 00:03:57,540 --> 00:03:58,830 baking, crafting, 94 00:03:58,860 --> 00:04:02,790 making how publishing could apply to them. 95 00:04:02,790 --> 00:04:05,160 So I'd really like to start there. 96 00:04:05,520 --> 00:04:08,490 What do you see as the value of writing a book 97 00:04:08,520 --> 00:04:11,880 for an artistic crafty type business? 98 00:04:12,690 --> 00:04:13,560 Yeah, that's a great question. 99 00:04:13,560 --> 00:04:14,460 So, I mean, 100 00:04:14,460 --> 00:04:15,840 there's so much value there. 101 00:04:15,840 --> 00:04:19,920 I think really it comes down to understanding your business, 102 00:04:19,950 --> 00:04:22,980 understanding your customer and understanding how are you going to grow 103 00:04:22,980 --> 00:04:23,550 your business, 104 00:04:23,550 --> 00:04:25,530 right? So for example, 105 00:04:25,710 --> 00:04:27,150 if you're a jewelry maker, 106 00:04:27,390 --> 00:04:30,120 anyone in the jewelry business knows that there's a big difference 107 00:04:30,120 --> 00:04:34,260 between a diamond necklace and a diamond necklace with a story 108 00:04:34,260 --> 00:04:34,800 behind it. 109 00:04:35,160 --> 00:04:36,630 The one with the story about, 110 00:04:36,630 --> 00:04:36,840 you know, 111 00:04:36,840 --> 00:04:39,600 where the diamond was found and how it was cut just 112 00:04:39,600 --> 00:04:42,210 right for the certain shape of that stone and who wore 113 00:04:42,210 --> 00:04:42,900 it before. 114 00:04:42,900 --> 00:04:43,470 And three, 115 00:04:43,470 --> 00:04:46,650 any kind of story around that piece is going to dramatically 116 00:04:46,650 --> 00:04:47,790 increase the value for it. 117 00:04:47,790 --> 00:04:49,650 And sometimes the pieces going to sell for tens of millions 118 00:04:49,650 --> 00:04:50,280 of dollars, 119 00:04:50,730 --> 00:04:54,660 largely because of the story that same principle applies to you, 120 00:04:54,750 --> 00:04:55,560 to you as the entrepreneur, 121 00:04:55,560 --> 00:04:57,960 to you as the creative spirit and to your business. 122 00:04:57,960 --> 00:04:59,730 When you have a business with a story around it, 123 00:04:59,730 --> 00:05:02,220 when you have an artist with a story around it, 124 00:05:02,400 --> 00:05:05,160 it becomes much more valuable in the marketplace because it becomes 125 00:05:05,160 --> 00:05:06,030 much more unique. 126 00:05:06,150 --> 00:05:07,410 People share stories. 127 00:05:07,410 --> 00:05:09,900 And the number one marketing tool in the world is word 128 00:05:09,900 --> 00:05:10,320 of mouth. 129 00:05:10,620 --> 00:05:13,410 And any business word of mouth is most likely going to 130 00:05:13,410 --> 00:05:16,890 be your biggest long-term source of sales and source of revenue 131 00:05:16,890 --> 00:05:17,640 for your business. 132 00:05:17,850 --> 00:05:19,410 And so by having a great story, 133 00:05:19,410 --> 00:05:21,510 by having a book around what you do, 134 00:05:21,840 --> 00:05:24,900 it helps make it easier for your audience to share your 135 00:05:24,900 --> 00:05:25,830 message with other people. 136 00:05:25,870 --> 00:05:29,010 When a customer comes in to your bakery and buys the 137 00:05:29,010 --> 00:05:32,400 cupcake every day in the same customer who buys cookies everyday, 138 00:05:32,400 --> 00:05:33,990 and then they read your book and they love it so 139 00:05:33,990 --> 00:05:34,800 much and they love your story. 140 00:05:34,800 --> 00:05:36,360 So once they start to share your book and hand it 141 00:05:36,360 --> 00:05:38,850 out to other people that is a great form of marketing 142 00:05:38,850 --> 00:05:39,450 for your business. 143 00:05:39,450 --> 00:05:41,850 So that's just one of the ways that having a book 144 00:05:41,850 --> 00:05:44,850 can dramatically increase the reach of your business and your growth. 145 00:05:45,180 --> 00:05:46,200 So what I'm hearing, 146 00:05:46,200 --> 00:05:49,020 cause that's taking it actually a whole different angle than I 147 00:05:49,020 --> 00:05:50,160 was initially thinking, 148 00:05:50,160 --> 00:05:56,280 because you're saying almost an autobiography about why you as an 149 00:05:56,280 --> 00:06:00,470 artist, let's on with the jewelry idea as an artist got 150 00:06:00,530 --> 00:06:04,010 into and the passion for what their art is, 151 00:06:04,100 --> 00:06:06,050 be a jewelry making or whatever it is, 152 00:06:06,050 --> 00:06:07,250 right versus, 153 00:06:07,520 --> 00:06:09,560 and I guess this could be another topic for a book 154 00:06:09,590 --> 00:06:13,340 versus how do you actually start a business if you're a 155 00:06:13,340 --> 00:06:14,090 jewelry designer. 156 00:06:14,270 --> 00:06:15,830 So it could take on many facets. 157 00:06:16,570 --> 00:06:18,520 There's so many different ways you can write a book and 158 00:06:18,520 --> 00:06:19,990 so many different types of books you can write, 159 00:06:20,080 --> 00:06:22,180 but it doesn't really matter so much. 160 00:06:22,330 --> 00:06:24,400 So the sad truth is that most people who buy books, 161 00:06:24,400 --> 00:06:25,600 don't actually read them to the end. 162 00:06:26,020 --> 00:06:28,840 So that's just the truth of the world. 163 00:06:28,870 --> 00:06:31,780 But If I start, 164 00:06:31,780 --> 00:06:32,740 I have to finish. 165 00:06:33,010 --> 00:06:33,760 Yeah. I love reading. 166 00:06:33,760 --> 00:06:34,690 So I read a ton of books, 167 00:06:34,690 --> 00:06:35,710 but most people, 168 00:06:35,710 --> 00:06:36,130 you know, 169 00:06:36,190 --> 00:06:36,850 over 50%, 170 00:06:36,850 --> 00:06:38,560 won't finish the book and that's okay. 171 00:06:38,740 --> 00:06:39,490 That's just the numbers, 172 00:06:39,490 --> 00:06:40,690 right? Business is a numbers game. 173 00:06:41,170 --> 00:06:43,090 But by just virtue of having the book, 174 00:06:43,090 --> 00:06:44,410 it sets you apart from the competition, 175 00:06:44,460 --> 00:06:45,790 it sets you apart from everyone else. 176 00:06:45,880 --> 00:06:46,510 Think of, 177 00:06:46,540 --> 00:06:46,690 you know, 178 00:06:46,690 --> 00:06:47,830 like in the baking business, 179 00:06:47,860 --> 00:06:50,500 right? Think of the people who you think are the best 180 00:06:50,500 --> 00:06:52,240 bakers, the ones with the most publicity, 181 00:06:52,250 --> 00:06:53,530 the ones where the biggest businesses, 182 00:06:53,530 --> 00:06:55,780 the ones that everyone knows who are those people and what 183 00:06:55,780 --> 00:06:56,080 are they done? 184 00:06:56,080 --> 00:06:58,150 And you look at them and I would say probably every 185 00:06:58,150 --> 00:07:00,490 single one of them has a book published or a recipe 186 00:07:00,490 --> 00:07:01,390 book or something like that, 187 00:07:01,390 --> 00:07:04,060 or an autobiography just by virtue of having a book, 188 00:07:04,060 --> 00:07:07,000 regardless of whether it's an autobiography or a cookbook or how 189 00:07:07,000 --> 00:07:08,140 to start a jewelry business. 190 00:07:08,170 --> 00:07:10,030 It doesn't really matter what the book is about so much. 191 00:07:10,030 --> 00:07:11,710 It's just the fact that they have the book that sets 192 00:07:11,710 --> 00:07:13,030 them apart dramatically. 193 00:07:13,390 --> 00:07:13,720 Okay. Yeah. 194 00:07:13,750 --> 00:07:14,980 That makes a lot of sense. 195 00:07:15,100 --> 00:07:18,850 And we talk often about people who are bakers or in 196 00:07:18,850 --> 00:07:20,050 jewelry or whatever, 197 00:07:20,290 --> 00:07:24,340 how are you making yourself different from another person who is 198 00:07:24,340 --> 00:07:25,570 in the same field? 199 00:07:25,720 --> 00:07:27,400 And a lot of it is the design, 200 00:07:27,400 --> 00:07:28,720 the quality of the product, 201 00:07:28,720 --> 00:07:30,790 and obviously who you are, 202 00:07:31,000 --> 00:07:34,690 because that goes to your topic about having a book about 203 00:07:34,690 --> 00:07:35,890 your story. 204 00:07:36,130 --> 00:07:39,100 And then now you're also talking about a level of credibility. 205 00:07:39,100 --> 00:07:40,360 You're setting yourself apart, 206 00:07:40,660 --> 00:07:44,200 almost bringing yourself to another tier of professionalism, 207 00:07:44,200 --> 00:07:45,040 if you will, 208 00:07:45,220 --> 00:07:47,980 because you're published now in your industry. 209 00:07:48,490 --> 00:07:49,120 Absolutely. Yeah. 210 00:07:49,120 --> 00:07:52,330 You're not just another local mom and pop shop with nothing 211 00:07:52,330 --> 00:07:52,900 special, right? 212 00:07:52,900 --> 00:07:54,280 Like once you have that book out, 213 00:07:54,700 --> 00:07:55,120 you become, 214 00:07:55,150 --> 00:07:55,540 Oh my gosh, 215 00:07:55,570 --> 00:07:56,020 you're, you know, 216 00:07:56,020 --> 00:07:58,810 you're this local business with this book about you and what 217 00:07:58,810 --> 00:07:59,710 you do in your business. 218 00:07:59,710 --> 00:08:01,030 Like, that's so amazing. 219 00:08:01,030 --> 00:08:01,870 It's so unique. 220 00:08:01,900 --> 00:08:04,000 And it gives people that story to share. 221 00:08:04,130 --> 00:08:06,130 You talked about like by reality in the internet age, 222 00:08:06,370 --> 00:08:07,490 what makes something viral? 223 00:08:07,490 --> 00:08:08,050 Well, what makes something, 224 00:08:08,050 --> 00:08:09,040 if I was a good story, 225 00:08:09,490 --> 00:08:12,100 right? And so when you'd go through that process of writing 226 00:08:12,100 --> 00:08:12,700 your book, 227 00:08:13,240 --> 00:08:14,590 regardless of what kind of book it is, 228 00:08:14,590 --> 00:08:16,270 you're creating a story and you're, 229 00:08:16,440 --> 00:08:19,120 you're sharing information and you're honing your ideas and you're getting 230 00:08:19,120 --> 00:08:21,820 crystal clear on who you are and what you offer and 231 00:08:21,820 --> 00:08:24,070 the value offer and what makes you unique. 232 00:08:24,070 --> 00:08:25,360 And just by going through that process, 233 00:08:25,360 --> 00:08:27,020 even if you never had a book published at end of 234 00:08:27,020 --> 00:08:29,200 the day to sell just by going through that process of 235 00:08:29,200 --> 00:08:31,990 writing it and creating it helps you get crystal clear on 236 00:08:31,990 --> 00:08:33,250 who you are and what you stand for, 237 00:08:33,250 --> 00:08:34,180 what your values are. 238 00:08:34,330 --> 00:08:36,370 And that too can give you the confidence to go out 239 00:08:36,370 --> 00:08:39,160 there and grow the business and make more sales and share 240 00:08:39,160 --> 00:08:39,820 your story more. 241 00:08:40,090 --> 00:08:41,170 Well, that's an interesting point, 242 00:08:41,200 --> 00:08:43,330 even if you're just going through the actions and you don't 243 00:08:43,330 --> 00:08:44,440 actually publish it, 244 00:08:44,620 --> 00:08:47,500 you're being more clear within yourself. 245 00:08:47,770 --> 00:08:51,430 However, I like to hear people taking full action. 246 00:08:51,430 --> 00:08:52,480 And if you've written a book, 247 00:08:52,480 --> 00:08:53,860 you might as well publish it, 248 00:08:53,860 --> 00:08:55,500 right. I'm thinking of a, 249 00:08:55,500 --> 00:08:56,820 my audience right now. 250 00:08:56,850 --> 00:08:57,660 And they're saying, 251 00:08:57,660 --> 00:08:59,790 well, this sounds a little daunting. 252 00:08:59,820 --> 00:09:04,080 Like how in the world would I publish a book? 253 00:09:05,010 --> 00:09:07,890 Talk to us a little bit about people that you've worked 254 00:09:07,890 --> 00:09:09,210 with in terms of, 255 00:09:09,330 --> 00:09:11,790 are there personalities that you need to have to write a 256 00:09:11,790 --> 00:09:13,770 book? Or what do you do if, 257 00:09:13,800 --> 00:09:17,550 if, if we've convinced people now that they should consider it, 258 00:09:18,060 --> 00:09:21,540 let's sell them on the fact that they actually personally themselves 259 00:09:21,540 --> 00:09:22,530 could do this. 260 00:09:23,420 --> 00:09:24,470 Anyone can write a book. 261 00:09:24,500 --> 00:09:24,680 You know, 262 00:09:24,680 --> 00:09:25,700 I've taught over 40,000 263 00:09:25,700 --> 00:09:26,390 people how to write, 264 00:09:26,390 --> 00:09:28,490 publish, and market their books and my online courses. 265 00:09:28,610 --> 00:09:31,250 And I've had students ranging from 12 years old to, 266 00:09:31,310 --> 00:09:32,210 in their nineties. 267 00:09:32,360 --> 00:09:35,180 And one of my students has been very, 268 00:09:35,180 --> 00:09:36,950 very successful as he's 17 years old today, 269 00:09:36,950 --> 00:09:39,680 he started publishing his first book when he was 14 and 270 00:09:39,680 --> 00:09:42,590 he outsells Donald Trump on Amazon, 271 00:09:42,590 --> 00:09:45,560 no way he's selling a ton of books every single month. 272 00:09:45,560 --> 00:09:48,260 So it's not about how old you are or how experienced 273 00:09:48,260 --> 00:09:49,460 you are. 274 00:09:49,460 --> 00:09:50,810 It's really like with anything in life. 275 00:09:50,810 --> 00:09:52,280 Like if you want to get a result, 276 00:09:52,520 --> 00:09:54,710 you have to take the action to get that result. 277 00:09:54,830 --> 00:09:57,050 If you want to open a bakery, 278 00:09:57,260 --> 00:09:58,670 there are certain steps you have to take, 279 00:09:58,670 --> 00:09:59,910 you have to find a location, 280 00:09:59,940 --> 00:10:01,070 you have to sign a lease, 281 00:10:01,220 --> 00:10:02,810 you have to do these basic things. 282 00:10:02,810 --> 00:10:05,450 And so I think it's the same thing with a book. 283 00:10:05,480 --> 00:10:06,050 And so, 284 00:10:06,080 --> 00:10:06,330 you know, 285 00:10:06,330 --> 00:10:08,660 it's the problem is that it feels daunting when you go 286 00:10:08,660 --> 00:10:10,360 into, I remember like before I wrote my first book, 287 00:10:10,660 --> 00:10:11,420 I thought it was just, 288 00:10:11,780 --> 00:10:12,800 I would never be an author. 289 00:10:12,800 --> 00:10:13,910 There's no way I could ever write a book. 290 00:10:13,910 --> 00:10:14,180 I mean, 291 00:10:14,180 --> 00:10:14,480 for me, 292 00:10:14,480 --> 00:10:17,060 like writing a paper and high school or in college, 293 00:10:17,060 --> 00:10:18,260 that seemed like a huge task. 294 00:10:18,260 --> 00:10:18,470 And like, 295 00:10:18,470 --> 00:10:19,910 there was no ever going to write a book, 296 00:10:20,030 --> 00:10:20,690 but the truth is, 297 00:10:20,690 --> 00:10:22,940 if you just set your side 15 minutes a day, 298 00:10:22,940 --> 00:10:24,650 30 minutes a day to work on it, 299 00:10:24,740 --> 00:10:26,510 most people can get that book done in 90 days. 300 00:10:26,810 --> 00:10:28,310 Oh, that is one of my questions. 301 00:10:28,340 --> 00:10:30,380 So you're thinking this can be a three month project. 302 00:10:31,400 --> 00:10:32,840 Absolutely. But the thing is you have to commit to it 303 00:10:32,840 --> 00:10:33,320 every day. 304 00:10:34,340 --> 00:10:35,660 And even if it's just five to 10, 305 00:10:35,660 --> 00:10:36,590 15 minutes a day, 306 00:10:36,950 --> 00:10:38,630 because in my experience, 307 00:10:38,660 --> 00:10:40,610 the kind of thing where if you start and you work 308 00:10:40,610 --> 00:10:42,620 on it for a month and then you take a week 309 00:10:42,620 --> 00:10:44,850 off or two weeks off when you come back to it 310 00:10:44,850 --> 00:10:47,720 and you've forgotten most of what you were working on and 311 00:10:47,720 --> 00:10:49,700 all the great ideas you had and all the next steps 312 00:10:49,700 --> 00:10:50,180 you had. 313 00:10:50,330 --> 00:10:51,950 And so what happens is kind of like having one foot 314 00:10:51,950 --> 00:10:53,180 on the brake and one foot on the gas, 315 00:10:53,330 --> 00:10:55,220 that's when you have this project that people will say, 316 00:10:55,220 --> 00:10:55,510 you know, 317 00:10:55,700 --> 00:10:57,500 it took me three years or five years or 10 years 318 00:10:57,500 --> 00:10:58,250 to write the book. 319 00:10:58,460 --> 00:10:59,480 It's not really true. 320 00:10:59,540 --> 00:11:01,550 Right. It probably took them about 90 days to write the 321 00:11:01,550 --> 00:11:04,850 book. They just spent the other several years procrastinating and putting 322 00:11:04,850 --> 00:11:07,490 it off and having to backpedal because they forgot what they 323 00:11:07,490 --> 00:11:08,840 were working on before and so on. 324 00:11:09,410 --> 00:11:12,140 Right. If you're starting a book, 325 00:11:12,200 --> 00:11:14,510 my guess is the first thing you have to do is 326 00:11:14,510 --> 00:11:15,740 know what you're going to write about, 327 00:11:15,890 --> 00:11:18,620 but there's other layers to a tooth there's writing and then 328 00:11:18,620 --> 00:11:21,200 there's getting it out there and then there's marketing. 329 00:11:21,230 --> 00:11:22,910 Right? So there's all of this. 330 00:11:22,970 --> 00:11:25,220 And I don't know if those are the only three buckets. 331 00:11:25,490 --> 00:11:27,980 Am I missing anything with those three buckets? 332 00:11:28,460 --> 00:11:28,790 Yeah. I mean, 333 00:11:28,790 --> 00:11:30,650 I think that the make funds are the writing publishing and 334 00:11:30,650 --> 00:11:33,350 marketing. Those are the main business components, 335 00:11:33,350 --> 00:11:36,110 right? And so if you're going to be successful as an 336 00:11:36,110 --> 00:11:38,660 author, in terms of sales and royalties and revenue, 337 00:11:38,930 --> 00:11:42,680 you have to either be yourself or have a team who 338 00:11:42,680 --> 00:11:44,150 can master those three areas of writing, 339 00:11:44,150 --> 00:11:45,020 publishing and marketing. 340 00:11:45,620 --> 00:11:47,690 Okay. So this starts to give us a little bit of 341 00:11:47,690 --> 00:11:49,280 structure around the concept. 342 00:11:49,280 --> 00:11:52,610 So if gift business owners you are considering, 343 00:11:52,670 --> 00:11:56,410 or we've put the idea in your head of possibly writing 344 00:11:56,410 --> 00:11:56,770 a book, 345 00:11:56,770 --> 00:11:58,300 so there's three things there's writing, 346 00:11:58,330 --> 00:12:00,460 there's publishing and there's marketing, 347 00:12:00,640 --> 00:12:02,530 which helps us break this down a little bit. 348 00:12:02,740 --> 00:12:04,810 So the first thing obviously is writing it, 349 00:12:05,140 --> 00:12:06,490 how do you start writing? 350 00:12:06,490 --> 00:12:08,080 Do you just take a piece of paper and a pen, 351 00:12:08,080 --> 00:12:08,830 or what do you do? 352 00:12:09,390 --> 00:12:11,970 So I'll walk you through my creative process and that I 353 00:12:11,970 --> 00:12:13,380 teach and it's worked for a lot of people. 354 00:12:13,380 --> 00:12:15,690 So first thing I do is just brainstorm. 355 00:12:15,690 --> 00:12:17,460 It's like total right-brain creativities. 356 00:12:17,490 --> 00:12:19,560 The whole process is kind of this swing between the right 357 00:12:19,560 --> 00:12:21,960 brain creativity and the left brain analytical thinking. 358 00:12:22,110 --> 00:12:23,610 So it all starts with creativity. 359 00:12:23,670 --> 00:12:24,960 So what I do is I just take a pen and 360 00:12:24,960 --> 00:12:25,680 paper, a notebook, 361 00:12:25,680 --> 00:12:28,170 and just jot down every single book idea I could possibly 362 00:12:28,170 --> 00:12:30,060 have. So I'll ask myself questions like, 363 00:12:30,060 --> 00:12:30,270 you know, 364 00:12:30,270 --> 00:12:32,610 what am I an expert in what stories do I have 365 00:12:32,610 --> 00:12:33,180 to share? 366 00:12:33,330 --> 00:12:35,400 What expertise do I have to share with the world? 367 00:12:35,430 --> 00:12:37,880 What information or ideas that I'd love to leave behind, 368 00:12:37,890 --> 00:12:38,790 to leave as a legacy. 369 00:12:39,750 --> 00:12:41,550 And so you ask these ideas and that'll help you come 370 00:12:41,550 --> 00:12:43,830 up with all these different ideas for books. 371 00:12:43,830 --> 00:12:44,760 And most people get 20, 372 00:12:44,760 --> 00:12:46,770 30, 40 different book ideas when they do this. 373 00:12:46,890 --> 00:12:48,150 Once you have that list of ideas, 374 00:12:48,150 --> 00:12:50,730 that's when you want to go and switch afterwards to the 375 00:12:50,730 --> 00:12:51,090 left brain, 376 00:12:51,090 --> 00:12:52,410 analytical thinking and think about, 377 00:12:52,410 --> 00:12:54,870 okay, I have all these great book ideas you have. 378 00:12:55,200 --> 00:12:57,300 What is the number one idea you really want to focus 379 00:12:57,300 --> 00:12:57,900 on right now? 380 00:12:58,050 --> 00:12:58,260 You know, 381 00:12:58,260 --> 00:13:00,660 if you only had 90 days left to live and you 382 00:13:00,660 --> 00:13:02,580 had to leave one book behind is your legacy, 383 00:13:02,730 --> 00:13:03,510 what would that be? 384 00:13:04,140 --> 00:13:06,240 And so when you found that book that you're so passionate 385 00:13:06,240 --> 00:13:08,880 about, you're excited about then one you really want to work 386 00:13:08,880 --> 00:13:10,230 on and get it done and get it out there to 387 00:13:10,230 --> 00:13:10,890 the world. 388 00:13:11,220 --> 00:13:13,380 That's when you go through and you have to start brainstorming, 389 00:13:13,380 --> 00:13:14,640 what's going to be in that book. 390 00:13:14,790 --> 00:13:15,870 So that's when you take your idea. 391 00:13:15,870 --> 00:13:18,270 So let's say you're going to do a cupcake cookbook. 392 00:13:18,300 --> 00:13:19,560 So then you can take your ideas. 393 00:13:19,560 --> 00:13:21,270 Okay. What are all the great recipes you have? 394 00:13:21,270 --> 00:13:22,740 What are all the great ideas you have? 395 00:13:22,800 --> 00:13:23,850 What is going to be the first chapter, 396 00:13:23,850 --> 00:13:25,170 second chapter and so on. 397 00:13:25,410 --> 00:13:27,150 And you start to just come up with all the different 398 00:13:27,150 --> 00:13:28,740 ideas you want to include in your book. 399 00:13:29,070 --> 00:13:31,070 And then once you've got to that right brain creative process, 400 00:13:31,080 --> 00:13:31,350 but again, 401 00:13:31,350 --> 00:13:33,750 you're gonna switch to the left brain and start analyzing that 402 00:13:33,750 --> 00:13:34,020 and thinking, 403 00:13:34,020 --> 00:13:35,460 okay, but what is the best structure? 404 00:13:35,640 --> 00:13:37,950 How would I want to organize these ideas to make it 405 00:13:37,950 --> 00:13:40,080 flow the best way for the reader? 406 00:13:40,230 --> 00:13:41,610 And so the whole idea here is you're not trying to 407 00:13:41,610 --> 00:13:41,820 get it. 408 00:13:41,850 --> 00:13:44,580 Perfect. SU you're just trying to get enough of a plan 409 00:13:44,580 --> 00:13:47,310 in place that when you actually sit down at your computer 410 00:13:47,310 --> 00:13:48,000 to write, 411 00:13:48,330 --> 00:13:48,630 you know, 412 00:13:48,630 --> 00:13:50,730 exactly what you're going into every single day. 413 00:13:50,880 --> 00:13:52,470 So you're never staring at a blank string, 414 00:13:52,470 --> 00:13:53,490 wondering, what am I doing here? 415 00:13:53,970 --> 00:13:55,140 People talk about writer's block. 416 00:13:55,140 --> 00:13:58,680 It's really because they haven't prepared and they don't know what 417 00:13:58,680 --> 00:13:59,670 they're going to be writing about. 418 00:13:59,940 --> 00:14:01,860 So as soon as you have that outline done, 419 00:14:02,160 --> 00:14:03,600 then you can sit down at a computer every single day 420 00:14:03,600 --> 00:14:05,010 and you would know exactly what the next thing you're going 421 00:14:05,010 --> 00:14:06,540 to write about is Got it. 422 00:14:06,570 --> 00:14:10,980 So your first step was brainstorming what the topic should be. 423 00:14:11,310 --> 00:14:13,230 And I do have a question for you here. 424 00:14:13,530 --> 00:14:15,450 You were really talking internally. 425 00:14:15,510 --> 00:14:16,830 What are you passionate about? 426 00:14:16,830 --> 00:14:18,870 What are the different types of topics that you want to 427 00:14:18,870 --> 00:14:20,400 present out to the world? 428 00:14:21,240 --> 00:14:24,870 Do you also look at who would be reading this book 429 00:14:24,930 --> 00:14:26,580 and what are their needs? 430 00:14:26,580 --> 00:14:28,410 Do you look from that standpoint too, 431 00:14:28,410 --> 00:14:31,140 to make sure that you're writing to fulfill a need or 432 00:14:31,500 --> 00:14:32,190 as an author, 433 00:14:32,190 --> 00:14:34,440 are you just writing to get your voice out to the 434 00:14:34,440 --> 00:14:35,940 world? Absolutely. 435 00:14:35,940 --> 00:14:38,280 Yes. So Margaret research is actually a huge process of what 436 00:14:38,280 --> 00:14:40,920 we do actually have a whole software suite of tools for 437 00:14:40,920 --> 00:14:42,150 authors to help them with that. 438 00:14:42,510 --> 00:14:44,700 So it's actually what I would do normally after that first 439 00:14:44,700 --> 00:14:45,480 brainstorming process. 440 00:14:45,480 --> 00:14:47,160 So once you have the 40 ideas and you boiled it 441 00:14:47,160 --> 00:14:48,960 down to one or two or three that you're really passionate 442 00:14:48,960 --> 00:14:50,490 about, and that's when I would normally go and do the 443 00:14:50,490 --> 00:14:52,220 market to find out, 444 00:14:52,250 --> 00:14:53,270 is there a market for this? 445 00:14:53,270 --> 00:14:54,110 How big is it? 446 00:14:54,110 --> 00:14:55,460 And where are the opportunities? 447 00:14:55,460 --> 00:14:57,260 So some great tips on market research. 448 00:14:57,470 --> 00:14:58,970 You can just go to amazon.com. 449 00:14:59,090 --> 00:14:59,960 That's a place to do it, 450 00:15:00,230 --> 00:15:02,840 and just type in keywords related to what you're working on. 451 00:15:02,840 --> 00:15:03,680 So if you're doing, 452 00:15:03,830 --> 00:15:04,160 you know, 453 00:15:04,170 --> 00:15:05,210 jewelry, design book, 454 00:15:05,240 --> 00:15:06,440 you can type in jewelry design, 455 00:15:06,740 --> 00:15:08,660 and you want to find the best selling books in that 456 00:15:08,660 --> 00:15:09,710 topic on Amazon. 457 00:15:10,040 --> 00:15:11,420 And then you want to check them out. 458 00:15:11,450 --> 00:15:13,280 So you want to look at things like what are their 459 00:15:13,280 --> 00:15:14,360 title and subtitle, 460 00:15:14,480 --> 00:15:16,880 and then jot down like the key words and key phrases 461 00:15:16,880 --> 00:15:17,630 that they're using. 462 00:15:17,900 --> 00:15:21,440 That really clarify the brand of that book that really make 463 00:15:21,440 --> 00:15:23,390 their message stick out to you and make it memorable. 464 00:15:23,600 --> 00:15:26,050 So write down the keywords and key ideas they have and 465 00:15:26,060 --> 00:15:28,010 read their book descriptions again, 466 00:15:28,040 --> 00:15:29,600 looking for what are the key ideas, 467 00:15:29,600 --> 00:15:32,180 key words that they're sharing that really resonate with their audience 468 00:15:32,180 --> 00:15:33,080 or resonate with you. 469 00:15:33,590 --> 00:15:34,550 And you can take a look at their book, 470 00:15:34,550 --> 00:15:35,390 cover designs to you. 471 00:15:35,450 --> 00:15:37,910 So you can model the successful elements of the book cover 472 00:15:37,910 --> 00:15:39,530 types. So if you like a certain font or you like 473 00:15:39,530 --> 00:15:42,470 a certain color or a certain feeling of the cover, 474 00:15:42,500 --> 00:15:43,910 jot those down as examples again, 475 00:15:43,910 --> 00:15:45,590 to send to your book cover designer when you get that 476 00:15:45,590 --> 00:15:47,810 point. And then the other thing you can do is look 477 00:15:47,810 --> 00:15:50,390 at all the reviews and read all the reviews, 478 00:15:50,390 --> 00:15:51,140 every single review, 479 00:15:51,140 --> 00:15:53,990 positive reviews and negative reviews for the selling books in your 480 00:15:53,990 --> 00:15:56,540 market, and have a notebook with you and jot down all 481 00:15:56,540 --> 00:15:59,900 the common themes readers say that they love about those books, 482 00:15:59,930 --> 00:16:02,360 whether they hate about those books and what that will do, 483 00:16:02,360 --> 00:16:04,160 as soon as it gives you a crystal clear picture of 484 00:16:04,160 --> 00:16:05,600 who your audience is, 485 00:16:06,350 --> 00:16:09,110 what they appreciate in books in your market and the best 486 00:16:09,110 --> 00:16:11,750 selling books and what they don't like about the bestselling books 487 00:16:11,750 --> 00:16:12,290 in your market, 488 00:16:12,440 --> 00:16:13,580 what they don't like. 489 00:16:13,610 --> 00:16:15,260 Give me some of the biggest insights for you, 490 00:16:15,260 --> 00:16:17,060 because then you can see where the gaps are in the 491 00:16:17,060 --> 00:16:19,130 marketplace. So to give you an example, 492 00:16:19,130 --> 00:16:21,560 I've got a customer wrote a book called unlimited memory, 493 00:16:21,770 --> 00:16:23,390 and we've sold 40,000 494 00:16:23,390 --> 00:16:24,380 plus copies of the book. 495 00:16:24,410 --> 00:16:25,400 In the past two years, 496 00:16:25,820 --> 00:16:27,350 it's been a runaway bestseller. 497 00:16:27,350 --> 00:16:29,120 It's been number one on Amazon for over a year and 498 00:16:29,120 --> 00:16:29,690 a half now. 499 00:16:29,840 --> 00:16:31,940 And the reason is when you look at the reviews of 500 00:16:31,940 --> 00:16:33,650 all the top memory books on Amazon, 501 00:16:33,680 --> 00:16:34,640 they were like 300, 502 00:16:34,640 --> 00:16:37,130 400, 500 pages non-fiction books. 503 00:16:37,520 --> 00:16:38,930 And there was a little bit of how to, 504 00:16:38,930 --> 00:16:42,110 but it was mostly like stories and pros and so forth. 505 00:16:42,350 --> 00:16:43,280 And so he came in, 506 00:16:43,280 --> 00:16:43,760 my client, 507 00:16:43,760 --> 00:16:46,460 came in with 150 page short book straight to the point, 508 00:16:46,460 --> 00:16:48,890 how to action step every single step of the way, 509 00:16:49,100 --> 00:16:50,150 but he's a world memory experts, 510 00:16:50,150 --> 00:16:51,500 and he has a credibility as well. 511 00:16:51,620 --> 00:16:53,810 And so it just blown every other book out there on 512 00:16:53,810 --> 00:16:54,860 Amazon, out of the water. 513 00:16:55,010 --> 00:16:57,020 The reason is because it filled a gap in the marketplace. 514 00:16:57,140 --> 00:16:59,060 What you want to do is find where's that gap in 515 00:16:59,060 --> 00:16:59,780 your market, 516 00:17:00,020 --> 00:17:02,010 and you can come in and share your unique messaging, 517 00:17:02,040 --> 00:17:02,780 your unique voice, 518 00:17:02,780 --> 00:17:03,620 and a unique way. 519 00:17:03,620 --> 00:17:05,360 It's really going to resonate with your ideal customer. 520 00:17:05,860 --> 00:17:08,650 And that's what you do through the Amazon research right after 521 00:17:08,650 --> 00:17:10,120 you've brainstormed a little bit. 522 00:17:10,810 --> 00:17:12,700 I haven't ever looked at Amazon in this way. 523 00:17:12,700 --> 00:17:15,970 Is there a way to see how popular a book has 524 00:17:15,970 --> 00:17:19,540 been number of purchases or downloads or anything like that, 525 00:17:19,540 --> 00:17:20,590 or you're just guessing? 526 00:17:21,370 --> 00:17:22,120 Absolutely. So, 527 00:17:22,540 --> 00:17:24,460 okay. So if you go to Amazon, 528 00:17:24,540 --> 00:17:25,120 there's going to be, 529 00:17:25,180 --> 00:17:27,550 what's called an Amazon sales ranking. 530 00:17:27,880 --> 00:17:30,340 Any book paid on Amazon for you books or print books. 531 00:17:30,370 --> 00:17:32,440 So if you scroll down the page to product details, 532 00:17:32,830 --> 00:17:36,130 it will tell you the Amazon best sellers rank book I'm 533 00:17:36,130 --> 00:17:38,830 looking at now is 28,647 534 00:17:38,980 --> 00:17:40,270 free in the Kindle store. 535 00:17:40,720 --> 00:17:42,580 You want to look at the books that have paid ranking. 536 00:17:42,580 --> 00:17:44,020 So should say like 28,000 537 00:17:44,020 --> 00:17:46,330 paid and Kindle store or 28,000 538 00:17:46,330 --> 00:17:47,590 paid and Kindle books. 539 00:17:47,740 --> 00:17:50,250 And that ranking will tell exactly what the sales are. 540 00:17:50,250 --> 00:17:51,600 If you actually use a tool, 541 00:17:51,600 --> 00:17:54,360 I created a calculator that converts Amazon sales, 542 00:17:54,360 --> 00:17:56,490 breaking into the exact amount of sales that that book is 543 00:17:56,490 --> 00:17:57,570 getting each month. 544 00:17:57,750 --> 00:18:02,070 The link for that is just TCK publishing.com/calculator 545 00:18:02,340 --> 00:18:03,630 TCK publishing.com. 546 00:18:03,630 --> 00:18:04,050 So I've talked to, 547 00:18:04,070 --> 00:18:06,060 it's a totally free tool you can use to find out 548 00:18:06,060 --> 00:18:07,020 exactly how many sales, 549 00:18:07,020 --> 00:18:09,120 any book on Amazon is getting for eBooks or for print 550 00:18:09,120 --> 00:18:09,800 books. Oh, 551 00:18:09,800 --> 00:18:10,550 that's super, 552 00:18:10,580 --> 00:18:11,900 really great information, 553 00:18:11,900 --> 00:18:12,890 Tom, thank you so much. 554 00:18:12,890 --> 00:18:14,450 I appreciate all of this. 555 00:18:14,720 --> 00:18:18,290 And so as someone's getting started, 556 00:18:18,290 --> 00:18:21,500 and I think really for the sake of this interview, 557 00:18:21,560 --> 00:18:24,170 the only thing we're going to be really focusing on is 558 00:18:24,170 --> 00:18:24,710 the writing, 559 00:18:24,710 --> 00:18:26,780 because clearly there's a lot more, 560 00:18:26,810 --> 00:18:28,880 and I know you'll be able to share how we can 561 00:18:28,880 --> 00:18:31,460 get more information from you on the publishing and then the 562 00:18:31,460 --> 00:18:32,570 marketing standpoint. 563 00:18:32,810 --> 00:18:34,850 So someone goes through and they do their research. 564 00:18:34,880 --> 00:18:36,620 And I will ask you this question. 565 00:18:36,890 --> 00:18:40,610 If someone has an idea for a book and they see 566 00:18:40,610 --> 00:18:43,550 that other people have done something similar, 567 00:18:44,150 --> 00:18:46,880 would that dissuade you from doing the book at all? 568 00:18:47,360 --> 00:18:48,260 No, absolutely not. 569 00:18:48,290 --> 00:18:48,500 You know, 570 00:18:48,500 --> 00:18:50,450 there are millions and millions of books out there. 571 00:18:51,110 --> 00:18:53,060 And so I think what you want to do is you 572 00:18:53,060 --> 00:18:55,250 want to make sure that your book is unique and there's 573 00:18:55,250 --> 00:18:56,750 lots of ways for a book to be unique. 574 00:18:56,750 --> 00:18:58,850 It doesn't have to be better. 575 00:18:58,880 --> 00:18:59,960 It just has to be different. 576 00:19:00,200 --> 00:19:02,000 That's a key element of it. 577 00:19:02,090 --> 00:19:04,010 It has to be different than what's out there and it 578 00:19:04,010 --> 00:19:06,050 has to speak to your audience in a different way. 579 00:19:06,050 --> 00:19:07,300 And so there's lots of ways to do that. 580 00:19:07,310 --> 00:19:08,210 So for one way, 581 00:19:08,210 --> 00:19:08,450 you know, 582 00:19:08,450 --> 00:19:09,710 for like a lot of folks, 583 00:19:10,250 --> 00:19:10,550 you know, 584 00:19:10,550 --> 00:19:13,520 you think of like top chef kind of people they're celebrities. 585 00:19:13,520 --> 00:19:16,190 And so their books are unique because they're unique. 586 00:19:16,370 --> 00:19:18,320 It's not that their books are necessarily the greatest works of 587 00:19:18,320 --> 00:19:19,310 art ever created. 588 00:19:19,520 --> 00:19:20,100 It's just that, 589 00:19:20,110 --> 00:19:20,870 that celebrity, 590 00:19:20,870 --> 00:19:22,340 that brand that they've created, 591 00:19:22,610 --> 00:19:23,630 it makes their book unique. 592 00:19:23,630 --> 00:19:25,070 It makes it a little bit different than everyone else out 593 00:19:25,070 --> 00:19:26,300 there. So if you're not famous yet, 594 00:19:26,300 --> 00:19:28,460 and you don't have that kind of celebrity cache in your 595 00:19:28,460 --> 00:19:30,620 marketplace, what do you want to look at is what are 596 00:19:30,620 --> 00:19:32,930 the other things you can do with your book to make 597 00:19:32,930 --> 00:19:33,680 us stand out? 598 00:19:33,710 --> 00:19:35,150 And so one of the best ways to do that again, 599 00:19:35,150 --> 00:19:37,400 is just go to Amazon and read the reviews and see 600 00:19:37,400 --> 00:19:39,050 where the gaps are in the marketplace. 601 00:19:39,200 --> 00:19:39,650 For example, 602 00:19:39,650 --> 00:19:40,700 like the cookbook market, 603 00:19:40,700 --> 00:19:42,350 there's so many things going on in that market. 604 00:19:42,350 --> 00:19:43,700 There's so many different types of cookbooks. 605 00:19:43,700 --> 00:19:45,560 I don't know if you've ever gone to the library or 606 00:19:45,560 --> 00:19:47,450 a bookstore and brass and cookbooks, 607 00:19:47,450 --> 00:19:49,220 but there are cookbooks with like zero pictures. 608 00:19:49,370 --> 00:19:51,860 And then there's other kinds of cookbooks with 10 pictures per 609 00:19:51,860 --> 00:19:54,620 recipe with like full color and huge pages. 610 00:19:54,620 --> 00:19:55,750 And there's not much text at all. 611 00:19:55,760 --> 00:19:56,630 It says mostly pictures. 612 00:19:56,810 --> 00:19:58,160 There's all different kinds of ways. 613 00:19:58,160 --> 00:19:59,360 You can do a simple cookbook. 614 00:19:59,780 --> 00:20:02,720 And what you want to do is once you figure it 615 00:20:02,720 --> 00:20:05,060 out where the gaps are in the marketplace, 616 00:20:05,300 --> 00:20:07,430 you want to create a brand around you and what you 617 00:20:07,430 --> 00:20:08,780 do. So what is your brand? 618 00:20:08,840 --> 00:20:09,470 What is your business, 619 00:20:09,470 --> 00:20:10,790 Stanford? What is your message? 620 00:20:10,790 --> 00:20:13,940 What are your values and how do you take all of 621 00:20:13,940 --> 00:20:17,150 that, that embodiment of your art and your work and create 622 00:20:17,150 --> 00:20:18,470 a brand around that. 623 00:20:18,500 --> 00:20:20,000 And then once you have that clear idea of, 624 00:20:20,000 --> 00:20:20,990 okay, what is your brand going to be? 625 00:20:20,990 --> 00:20:22,340 What is your message going to be? 626 00:20:22,580 --> 00:20:24,170 Then you create the book from there. 627 00:20:24,170 --> 00:20:26,990 So everything you do comes from that main idea, 628 00:20:26,990 --> 00:20:27,800 which is what is your brand, 629 00:20:27,800 --> 00:20:28,730 what is your message? 630 00:20:29,030 --> 00:20:30,530 And so that's going to determine your book, 631 00:20:30,530 --> 00:20:32,450 title, your cover design, 632 00:20:32,630 --> 00:20:33,650 how you write the book, 633 00:20:33,650 --> 00:20:34,670 how you structure the book, 634 00:20:34,670 --> 00:20:35,900 that's all going to come from, 635 00:20:35,900 --> 00:20:36,980 what is your brand? 636 00:20:37,100 --> 00:20:39,020 What is your message that you want to leave with people? 637 00:20:39,140 --> 00:20:41,180 And so that's going to determine what kind of book you 638 00:20:41,180 --> 00:20:44,090 end up actually creating That's wonderful information. 639 00:20:44,090 --> 00:20:44,870 And I agree with you. 640 00:20:44,870 --> 00:20:47,260 I was thinking that as you were talking through and was 641 00:20:47,260 --> 00:20:50,710 great visualization also of especially cookbooks, 642 00:20:50,710 --> 00:20:52,630 because there are millions out there. 643 00:20:52,630 --> 00:20:54,100 I have many of them, 644 00:20:54,580 --> 00:20:56,470 but in terms of imagery of the book, 645 00:20:56,470 --> 00:20:56,770 and you know, 646 00:20:56,770 --> 00:20:58,390 some people have lots of images, 647 00:20:58,390 --> 00:20:59,530 but they're hand drawn. 648 00:20:59,530 --> 00:21:02,980 They're not necessarily the actual photos. 649 00:21:03,310 --> 00:21:06,850 I also comes to mind Rachel Ray with her first books 650 00:21:06,850 --> 00:21:09,910 when she was just coming up the ranks and getting in 651 00:21:10,090 --> 00:21:10,870 the social eye, 652 00:21:10,870 --> 00:21:11,410 if you will, 653 00:21:11,410 --> 00:21:12,550 her 30 minute meals. 654 00:21:12,550 --> 00:21:14,770 So it can be around a special way. 655 00:21:15,010 --> 00:21:17,680 You prepare sticking with the cooking theme. 656 00:21:18,130 --> 00:21:21,520 So really good information and just making sure you're branding it 657 00:21:21,670 --> 00:21:24,520 as your own and gift his listeners. 658 00:21:24,520 --> 00:21:26,680 Again, I wanted Tom to talk to this point, 659 00:21:26,680 --> 00:21:28,960 I was hoping you were going to say exactly what you 660 00:21:28,960 --> 00:21:33,310 said, because just because someone out there might have already done 661 00:21:33,340 --> 00:21:35,860 a book similar to what you're thinking of, 662 00:21:36,100 --> 00:21:37,870 you can make it totally different, 663 00:21:37,870 --> 00:21:39,580 unique and your own. 664 00:21:39,930 --> 00:21:41,160 Absolutely. The other thing about it too, 665 00:21:41,160 --> 00:21:43,980 Sue, is that as a local business owner, 666 00:21:44,070 --> 00:21:45,300 when people come into your shop, 667 00:21:45,330 --> 00:21:47,670 they don't care if your cookbook is similar to something else 668 00:21:47,670 --> 00:21:48,060 out there, 669 00:21:48,060 --> 00:21:51,090 like, cause it's unique to you that you're the local artist, 670 00:21:51,090 --> 00:21:52,170 you're the local author. 671 00:21:52,260 --> 00:21:54,960 And so pretty much any kind of book that you create 672 00:21:54,960 --> 00:21:56,190 as long as it's a good quality, 673 00:21:56,220 --> 00:21:58,170 they're going to be really excited about it. 674 00:21:58,170 --> 00:21:58,740 Because again, 675 00:21:58,740 --> 00:21:59,910 it's got that unique story around it. 676 00:21:59,970 --> 00:22:01,590 Someone in LA, 677 00:22:01,590 --> 00:22:03,870 on the other coast is not going to get the same 678 00:22:03,870 --> 00:22:06,390 kind of reception with your customers as you are because you're 679 00:22:06,390 --> 00:22:07,530 there, you're there with them. 680 00:22:07,530 --> 00:22:08,880 And that creates a new story around it. 681 00:22:09,430 --> 00:22:12,150 Right? And I would suggest that this getting back to the 682 00:22:12,150 --> 00:22:13,980 whole business intent behind a book too, 683 00:22:13,980 --> 00:22:16,260 it's not just getting revenue from a book, 684 00:22:16,260 --> 00:22:17,880 which is what you're so good at Tom, 685 00:22:17,880 --> 00:22:20,940 but it's also heightening the image of your whole brand. 686 00:22:20,940 --> 00:22:21,690 If you're a store, 687 00:22:21,690 --> 00:22:23,940 if you're a designer where craft shows, 688 00:22:23,940 --> 00:22:26,670 even if you have a book you're looked at in a 689 00:22:26,670 --> 00:22:27,420 different way, 690 00:22:27,900 --> 00:22:29,640 definitely one final thing. 691 00:22:29,640 --> 00:22:31,020 Now just on the writing, 692 00:22:31,140 --> 00:22:33,240 then we'll go out a little bit into the future of 693 00:22:33,240 --> 00:22:34,680 what someone could expect. 694 00:22:34,680 --> 00:22:35,940 But is there anything, 695 00:22:35,940 --> 00:22:39,240 if someone started writing any direction, 696 00:22:39,240 --> 00:22:40,110 you would give them, 697 00:22:40,110 --> 00:22:42,030 is there a special tool they should be using? 698 00:22:42,050 --> 00:22:45,390 Is there a special format they should be writing in, 699 00:22:45,480 --> 00:22:45,660 you know, 700 00:22:45,660 --> 00:22:47,130 more of the technical type thing? 701 00:22:47,130 --> 00:22:48,330 Is there any advice there? 702 00:22:48,960 --> 00:22:49,410 Well, I mean, 703 00:22:49,410 --> 00:22:50,220 for technical, 704 00:22:50,310 --> 00:22:52,080 you can use any kind of word processor. 705 00:22:52,360 --> 00:22:53,850 So I use Microsoft word. 706 00:22:53,880 --> 00:22:54,840 It's the most basic, 707 00:22:54,840 --> 00:22:56,100 simple software tool. 708 00:22:56,100 --> 00:22:57,450 Pretty much every computer has it. 709 00:22:57,660 --> 00:22:59,850 You can use anything because there's free tools out there. 710 00:22:59,850 --> 00:23:00,240 You can use it. 711 00:23:00,240 --> 00:23:01,830 It really doesn't matter what you write the book in, 712 00:23:01,830 --> 00:23:02,970 just use whatever tool, 713 00:23:02,970 --> 00:23:03,510 you know? 714 00:23:03,540 --> 00:23:03,930 So if you, 715 00:23:03,930 --> 00:23:05,580 if you're familiar with a certain tool, 716 00:23:05,760 --> 00:23:07,920 use that if you're not familiar with any tool and just 717 00:23:07,920 --> 00:23:09,270 open up any kind of word processor, 718 00:23:09,270 --> 00:23:11,100 you can get your hands on and just learn it, 719 00:23:11,310 --> 00:23:13,320 learning how to use the tools and what's going to help 720 00:23:13,320 --> 00:23:15,150 you be most successful. 721 00:23:15,210 --> 00:23:15,930 So for example, 722 00:23:16,020 --> 00:23:17,250 the find and replace feature, 723 00:23:17,520 --> 00:23:20,490 if every single one of your commas is got an extra 724 00:23:20,490 --> 00:23:21,830 space behind it or something like that, 725 00:23:21,840 --> 00:23:24,300 you can just find and replace the extra spaces and replace 726 00:23:24,300 --> 00:23:26,730 them instead of going through and hand typing in all the 727 00:23:26,730 --> 00:23:27,600 edits and your manuscripts. 728 00:23:27,600 --> 00:23:30,060 So understanding how to use your tool will save you a 729 00:23:30,060 --> 00:23:30,780 massive amount of time. 730 00:23:30,780 --> 00:23:32,070 It's not really what tool you pick. 731 00:23:32,370 --> 00:23:33,240 Okay. And then, 732 00:23:33,300 --> 00:23:35,610 so you don't really need to be worried about formatting or 733 00:23:35,610 --> 00:23:39,150 anything right now it would just be getting the content on 734 00:23:39,150 --> 00:23:40,980 paper in an organized way, 735 00:23:40,980 --> 00:23:43,500 following the outline as you've suggested earlier. 736 00:23:43,830 --> 00:23:44,370 Yeah, absolutely. 737 00:23:44,370 --> 00:23:45,770 I mean formatting important, 738 00:23:45,770 --> 00:23:47,330 but it doesn't have to be done until after the book 739 00:23:47,330 --> 00:23:47,810 is written. 740 00:23:48,050 --> 00:23:51,800 However, I do have some free formatting tools like templates from 741 00:23:51,800 --> 00:23:52,280 accept word. 742 00:23:52,280 --> 00:23:55,340 I recommend because by having the template in there, 743 00:23:55,340 --> 00:23:56,420 I call it pre-writing. 744 00:23:56,450 --> 00:23:57,890 So when you fill out the template, 745 00:23:57,890 --> 00:24:00,740 you're going to have like 800 to 2000 words already written 746 00:24:00,740 --> 00:24:03,620 in your book from the title page and the copyright notice 747 00:24:03,620 --> 00:24:06,260 and the table of contents and each of the chapter headings 748 00:24:06,260 --> 00:24:06,830 in your author, 749 00:24:06,830 --> 00:24:09,440 bio and everything in that book already created. 750 00:24:09,440 --> 00:24:10,700 So there's no content in the book, 751 00:24:10,700 --> 00:24:12,740 but the shell is there and the pages are there. 752 00:24:12,920 --> 00:24:15,530 I find having that helps a lot and really helps motivate 753 00:24:15,530 --> 00:24:17,090 you because you look at the word and you've already got 754 00:24:17,090 --> 00:24:19,220 a thousand words done and you haven't started writing the book 755 00:24:19,220 --> 00:24:20,420 yet. It's kind of a nice feeling. 756 00:24:20,570 --> 00:24:24,290 So you can check out and download this free templates@ebookpublishingschool.com, 757 00:24:24,910 --> 00:24:26,440 Giving us a lot of goodies here. 758 00:24:26,620 --> 00:24:28,450 I wasn't expecting that this is awesome. 759 00:24:28,600 --> 00:24:30,070 In terms of length of a book, 760 00:24:30,070 --> 00:24:31,570 what are you suggesting there? 761 00:24:31,600 --> 00:24:34,900 What, like what's the smallest you could possibly do to be 762 00:24:34,900 --> 00:24:36,580 officially a book? 763 00:24:37,030 --> 00:24:37,720 That's a good question. 764 00:24:37,720 --> 00:24:41,410 So it really varies from every different field. 765 00:24:41,410 --> 00:24:41,920 So, I mean, 766 00:24:41,920 --> 00:24:44,530 we've published books as low as like 40 pages, 767 00:24:44,530 --> 00:24:46,000 like 7,000 768 00:24:46,000 --> 00:24:49,840 words to a hundred thousand plus words size. 769 00:24:49,840 --> 00:24:51,070 Isn't really a big deal. 770 00:24:51,070 --> 00:24:51,430 I mean, 771 00:24:51,430 --> 00:24:52,030 for printing, 772 00:24:52,030 --> 00:24:52,360 like you can, 773 00:24:52,630 --> 00:24:54,220 like the minimum is 24 pages. 774 00:24:54,760 --> 00:24:56,230 So it has to be at least 24 pages, 775 00:24:56,230 --> 00:24:57,550 but you have to realize too that there's going to be 776 00:24:57,550 --> 00:24:59,170 the front matter in the back matter of the book, 777 00:24:59,170 --> 00:25:02,230 the title page and the blank pages for offset printing and 778 00:25:02,230 --> 00:25:02,860 all that stuff. 779 00:25:02,950 --> 00:25:04,900 But 24 page book would only be like 10 pages of 780 00:25:04,900 --> 00:25:06,190 actual content in the book. 781 00:25:06,430 --> 00:25:08,830 I think everyone's kind of write a book bigger than that. 782 00:25:08,950 --> 00:25:10,210 You're going to have more information than that, 783 00:25:10,210 --> 00:25:10,600 for sure. 784 00:25:10,600 --> 00:25:13,210 So it's not really about how big the book has to 785 00:25:13,210 --> 00:25:16,360 be. It's just about how much content do you have and 786 00:25:16,360 --> 00:25:19,420 what is the appropriate amount of content for what you're creating. 787 00:25:19,600 --> 00:25:21,100 Again, back to that brainstorming process, 788 00:25:21,100 --> 00:25:22,990 when you're brainstorming all the content that's going to be in 789 00:25:22,990 --> 00:25:23,500 your book, 790 00:25:23,650 --> 00:25:26,860 make sure you're clear on the brand of the book and 791 00:25:26,860 --> 00:25:28,180 what is the promise you're delivering. 792 00:25:28,180 --> 00:25:30,340 So if you're writing a nonfiction book people, 793 00:25:30,670 --> 00:25:31,240 and a lot of cases, 794 00:25:31,240 --> 00:25:34,000 they're gonna be buying that book because they want certain Results, 795 00:25:34,030 --> 00:25:36,160 right? So if they're buying your cupcake cookbook, 796 00:25:36,160 --> 00:25:37,810 it's because they want to make great cupcakes. 797 00:25:37,900 --> 00:25:39,910 And so you want to make sure that your book delivers 798 00:25:39,910 --> 00:25:43,630 on its promise and that everything inside of that book delivers 799 00:25:43,630 --> 00:25:45,040 on your promise to your reader, 800 00:25:45,040 --> 00:25:45,790 to your customer. 801 00:25:45,880 --> 00:25:47,770 And so don't include fluff, 802 00:25:47,800 --> 00:25:50,590 don't include extra stuff that doesn't actually deliver on your brand 803 00:25:50,590 --> 00:25:51,760 promise to your reader. 804 00:25:52,120 --> 00:25:52,960 Okay. Perfect. 805 00:25:53,080 --> 00:25:55,780 Does it fall in line kind of with online courses, 806 00:25:55,780 --> 00:25:59,470 I've heard a lot lately that pricing online courses, 807 00:25:59,590 --> 00:26:04,690 isn't the length just because you make something longer in time 808 00:26:04,750 --> 00:26:07,750 to go through a course doesn't mean it should be more 809 00:26:07,750 --> 00:26:10,960 expensive. It has to do with the value of the result 810 00:26:10,960 --> 00:26:11,770 at the end. 811 00:26:12,220 --> 00:26:14,050 Is that the same thing with writing a book? 812 00:26:14,620 --> 00:26:16,210 I would say somewhat, 813 00:26:16,240 --> 00:26:17,230 but it's a big difference. 814 00:26:17,230 --> 00:26:17,410 I mean, 815 00:26:17,410 --> 00:26:21,610 for online courses like prices range from free to a hundred 816 00:26:21,610 --> 00:26:22,570 thousand dollars, 817 00:26:22,630 --> 00:26:24,490 right? With books, 818 00:26:24,490 --> 00:26:27,850 prices range from free to in most cases, 819 00:26:27,850 --> 00:26:28,930 $30. I know there's, 820 00:26:28,930 --> 00:26:30,340 some books are 60 and 90, 821 00:26:30,340 --> 00:26:31,840 $150, like, 822 00:26:31,870 --> 00:26:32,080 you know, 823 00:26:32,080 --> 00:26:35,950 textbooks and also certain kinds of business books like financial and 824 00:26:35,950 --> 00:26:37,210 tax stuff and legal stuff. 825 00:26:37,600 --> 00:26:39,670 But the vast majority of books are going to be between 826 00:26:39,670 --> 00:26:41,530 free and $30. 827 00:26:41,620 --> 00:26:44,280 So you don't have that wide of a range to choose 828 00:26:44,280 --> 00:26:45,660 from. So, 829 00:26:45,660 --> 00:26:45,900 I mean, 830 00:26:45,900 --> 00:26:48,060 the pricing is really it's based on your market. 831 00:26:48,060 --> 00:26:49,020 It's based on your brand, 832 00:26:49,020 --> 00:26:50,130 it's based on your distribution. 833 00:26:50,130 --> 00:26:51,990 It's based on a whole bunch of different factors. 834 00:26:52,310 --> 00:26:53,610 And when I look at pricing, 835 00:26:53,640 --> 00:26:56,190 I'm always thinking of how do we get the most sales 836 00:26:56,370 --> 00:26:58,560 and the most profits and especially for your business. 837 00:26:58,560 --> 00:26:59,820 Because again, 838 00:26:59,820 --> 00:27:00,420 like if you're, 839 00:27:00,420 --> 00:27:03,240 let's say you're a business that's getting leads from your book. 840 00:27:03,240 --> 00:27:04,470 Like maybe a, 841 00:27:04,560 --> 00:27:04,920 I don't know, 842 00:27:04,920 --> 00:27:06,660 like an accountant or attorney or people who, 843 00:27:06,660 --> 00:27:06,870 you know, 844 00:27:06,870 --> 00:27:09,210 like the main purpose for their book is not just to 845 00:27:09,210 --> 00:27:09,990 get rotated in the book, 846 00:27:09,990 --> 00:27:11,820 but actually get new customers for their business, 847 00:27:11,820 --> 00:27:12,510 new clients. 848 00:27:12,600 --> 00:27:14,640 But then they don't really care about how much royalties they 849 00:27:14,640 --> 00:27:17,010 make because every client can earn them thousands and thousands of 850 00:27:17,010 --> 00:27:19,800 dollars. And so what they're trying to do is maximize the 851 00:27:19,800 --> 00:27:21,390 backend sales from their book. 852 00:27:21,420 --> 00:27:22,170 And so you have to figure out, 853 00:27:22,170 --> 00:27:22,320 you know, 854 00:27:22,320 --> 00:27:23,520 what are your business goals? 855 00:27:23,820 --> 00:27:25,350 And then how do you want to price your book based 856 00:27:25,350 --> 00:27:25,860 on your business school? 857 00:27:26,690 --> 00:27:28,790 Agreed. So in the very beginning, 858 00:27:28,820 --> 00:27:31,010 why you starting to write this book in the first place? 859 00:27:31,010 --> 00:27:32,780 What are you trying to achieve? 860 00:27:32,870 --> 00:27:35,360 And then you run down this path and hammering home. 861 00:27:35,360 --> 00:27:37,640 Again, it doesn't have to be a long book to be 862 00:27:37,640 --> 00:27:41,150 $30 and a long book might only be worth $7. 863 00:27:41,150 --> 00:27:41,450 So that, 864 00:27:41,450 --> 00:27:42,050 isn't the point. 865 00:27:42,050 --> 00:27:44,840 It's the content and the quality of the content in the 866 00:27:44,840 --> 00:27:45,920 book. Tom, 867 00:27:45,920 --> 00:27:47,570 let's move forward just a little bit. 868 00:27:47,570 --> 00:27:49,490 And I know we can't get into a lot of detail 869 00:27:49,490 --> 00:27:51,080 here, but let's move on. 870 00:27:51,080 --> 00:27:52,130 So you've written the book, 871 00:27:52,280 --> 00:27:54,470 just give us a little bit of an overview of the 872 00:27:54,470 --> 00:27:56,810 publishing and then the marketing sections. 873 00:27:57,230 --> 00:28:00,170 What types of activities occur in both of those phases? 874 00:28:00,770 --> 00:28:01,220 Yeah, I mean, 875 00:28:01,220 --> 00:28:02,270 so for publishing, 876 00:28:02,270 --> 00:28:04,220 you've got the choice between traditional publishing, 877 00:28:04,220 --> 00:28:04,970 which is you go out, 878 00:28:04,970 --> 00:28:06,860 you find a literary agent and they try to pitch your 879 00:28:06,860 --> 00:28:08,360 book through a traditional publisher. 880 00:28:08,750 --> 00:28:12,290 And it's this long drawn out miserable process for most authors 881 00:28:12,290 --> 00:28:15,380 and less than less than one in a thousand authors ever 882 00:28:15,380 --> 00:28:16,730 actually get a traditional book deal. 883 00:28:16,730 --> 00:28:19,430 So I'm just going to assume that the vast majority of 884 00:28:19,430 --> 00:28:20,600 people, 99.9% 885 00:28:20,600 --> 00:28:22,130 listening will never get that deal. 886 00:28:22,490 --> 00:28:23,270 And it's not probably, 887 00:28:23,270 --> 00:28:24,620 they're probably not the route you want to go. 888 00:28:24,650 --> 00:28:24,790 I mean, 889 00:28:24,810 --> 00:28:25,270 my experience, 890 00:28:25,290 --> 00:28:26,330 you earn a lot more money, 891 00:28:26,330 --> 00:28:30,500 self publishing or working with an independent publisher because instead of 892 00:28:30,500 --> 00:28:34,250 getting 8% royalties or 15% royalties from a traditional publisher, 893 00:28:34,250 --> 00:28:35,570 you can get 70% royalties. 894 00:28:35,570 --> 00:28:36,590 When you self publish your books, 895 00:28:36,620 --> 00:28:39,110 you're going to get a dollar or two for selling a 896 00:28:39,110 --> 00:28:40,400 $25 hard cover book. 897 00:28:40,640 --> 00:28:43,220 You can earn $2 and 60 cents for selling a $2 898 00:28:43,220 --> 00:28:44,060 nine, 9 cent ebook. 899 00:28:44,270 --> 00:28:46,160 And so since the price is 10 times less, 900 00:28:46,160 --> 00:28:48,110 you're going to have to sell a lot more volume and 901 00:28:48,140 --> 00:28:49,160 earn a lot more royalties. 902 00:28:49,550 --> 00:28:51,320 So I think self publishing is the way to go. 903 00:28:51,320 --> 00:28:52,730 If you look at the shifts in the industry, 904 00:28:52,730 --> 00:28:54,800 it just makes more and more sense every single day. 905 00:28:55,250 --> 00:28:56,900 And so in the self publishing process, 906 00:28:57,230 --> 00:28:58,100 there's a lot that goes into, 907 00:28:58,100 --> 00:28:59,450 we don't really have time to cover everything, 908 00:28:59,450 --> 00:29:01,370 but I think the key is you want your book to 909 00:29:01,370 --> 00:29:03,950 be as professional as a traditionally published book would be. 910 00:29:04,160 --> 00:29:06,710 You don't want the reader to think this is obviously self-published 911 00:29:06,710 --> 00:29:09,800 because it's got a bad cover or got typos in it 912 00:29:09,800 --> 00:29:10,280 or something like that. 913 00:29:10,280 --> 00:29:13,190 Like you want to create a professional quality book and you 914 00:29:13,190 --> 00:29:13,550 can do that. 915 00:29:13,550 --> 00:29:13,670 I mean, 916 00:29:13,670 --> 00:29:14,480 it's so easy today. 917 00:29:14,480 --> 00:29:16,490 You can go on sites like upwork.com 918 00:29:16,610 --> 00:29:19,640 and you can find literally thousands of editors there who have 919 00:29:19,640 --> 00:29:22,370 been trained at that shoot in New York publishing companies, 920 00:29:22,370 --> 00:29:24,110 you can find cover designers. 921 00:29:24,110 --> 00:29:27,380 Who've worked for huge publishing firms before you can find proofreaders. 922 00:29:27,380 --> 00:29:28,670 You've worked for a huge publishing companies before. 923 00:29:28,670 --> 00:29:32,360 So you can find massively experienced people out there at really 924 00:29:32,360 --> 00:29:35,480 reasonable prices to do the work for you to create a 925 00:29:35,480 --> 00:29:36,530 professional book at the end of the day. 926 00:29:36,530 --> 00:29:37,790 So I think that's really the key. 927 00:29:37,910 --> 00:29:39,500 And then the other key with self publishing is you have 928 00:29:39,500 --> 00:29:40,370 to get the distribution. 929 00:29:40,640 --> 00:29:42,880 You have to sure your book is available to customers in 930 00:29:42,880 --> 00:29:44,950 the right place where your customers are actually going to be. 931 00:29:45,070 --> 00:29:47,830 And so the number one distribution platform is probably know this, 932 00:29:47,830 --> 00:29:48,850 but amazon.com 933 00:29:49,060 --> 00:29:52,330 and the us Amazon sells over 70% of all the eBooks 934 00:29:52,390 --> 00:29:54,370 and in the UK is over 80% of all the eBooks 935 00:29:54,400 --> 00:29:57,370 are sold on Amazon and eBooks are really aware that there's 936 00:29:57,370 --> 00:29:58,720 the most growth in the market right now. 937 00:29:58,720 --> 00:29:59,140 In fact, 938 00:29:59,200 --> 00:30:03,220 physical books are declining like $10 billion globally over the next 939 00:30:03,220 --> 00:30:04,330 several years. 940 00:30:04,330 --> 00:30:07,300 And so eBooks is where the growth is and eBooks is 941 00:30:07,300 --> 00:30:08,830 where you're going to make most of your profits most of 942 00:30:08,830 --> 00:30:10,720 the time for most self-published authors. 943 00:30:10,720 --> 00:30:13,030 And so I really learned as much as you possibly can 944 00:30:13,030 --> 00:30:14,830 about how to get better distribution for eBooks. 945 00:30:14,830 --> 00:30:16,270 And how do you market your eBooks online? 946 00:30:16,530 --> 00:30:17,670 Can you do both? 947 00:30:17,940 --> 00:30:20,490 We were talking before about having a book in your shop 948 00:30:20,520 --> 00:30:21,450 that you've published. 949 00:30:21,450 --> 00:30:24,510 Can you have it as an ebook and then also hard 950 00:30:24,510 --> 00:30:25,620 copy? Yeah. 951 00:30:25,630 --> 00:30:26,880 So I'd recommend for most folks, 952 00:30:26,880 --> 00:30:29,280 if you're serious about your book and you really want to 953 00:30:29,280 --> 00:30:30,570 get it out to as many people as possible, 954 00:30:30,570 --> 00:30:32,430 depending on the type of book it is. 955 00:30:32,700 --> 00:30:32,820 I mean, 956 00:30:32,820 --> 00:30:34,080 you want to do an ebook for sure, 957 00:30:34,080 --> 00:30:35,370 like an ebook in every case, 958 00:30:35,760 --> 00:30:37,380 except there's certain things you can't do any of it for 959 00:30:37,380 --> 00:30:38,400 like a journal where you have, 960 00:30:38,670 --> 00:30:41,400 where readers have to like type in or write in content. 961 00:30:41,400 --> 00:30:42,780 You can't do eBooks for that, 962 00:30:42,960 --> 00:30:43,680 but other books, 963 00:30:43,680 --> 00:30:45,300 you would always do an ebook for it because it's the 964 00:30:45,300 --> 00:30:47,220 cheapest. And you're generally going to get the most sales. 965 00:30:47,430 --> 00:30:49,050 And then second would be the print book. 966 00:30:49,080 --> 00:30:50,880 So you can definitely have one of those in your store 967 00:30:51,000 --> 00:30:53,040 and your local libraries and other local shops. 968 00:30:53,670 --> 00:30:55,290 And then if it makes sense for your book to do 969 00:30:55,290 --> 00:30:56,400 an audio book as well, 970 00:30:56,430 --> 00:30:58,320 digital audio books are booming and sales right now. 971 00:30:58,370 --> 00:30:59,700 And that can be another great opportunity, 972 00:30:59,700 --> 00:31:00,030 but, you know, 973 00:31:00,030 --> 00:31:00,870 for something like a cookbook, 974 00:31:00,900 --> 00:31:03,030 it wouldn't make sense to do an audio book, 975 00:31:03,030 --> 00:31:03,690 but other books, 976 00:31:03,690 --> 00:31:05,130 when it makes sense to do it can be a great 977 00:31:05,130 --> 00:31:05,790 tool as well. 978 00:31:05,880 --> 00:31:07,110 Yeah. And that can be an extension. 979 00:31:07,110 --> 00:31:08,490 All you have to do is record it. 980 00:31:08,550 --> 00:31:09,450 And it's already written, 981 00:31:09,630 --> 00:31:12,510 and I love audio books when it's your own voice, 982 00:31:12,720 --> 00:31:13,680 the author's voice, 983 00:31:13,680 --> 00:31:16,560 because they know how they meant to say the words and 984 00:31:16,560 --> 00:31:18,420 read the words and all of that. 985 00:31:18,450 --> 00:31:20,790 So audio is a great option as well. 986 00:31:21,180 --> 00:31:21,810 And then of course, 987 00:31:21,810 --> 00:31:24,630 finally marketing people have to know about your book. 988 00:31:24,750 --> 00:31:27,320 How does that work A lot to it? 989 00:31:27,320 --> 00:31:29,760 I think the key that we work with with our clients 990 00:31:29,790 --> 00:31:32,220 is marketing is a long-term game. 991 00:31:32,220 --> 00:31:32,460 It's a lot, 992 00:31:32,470 --> 00:31:33,870 people talk about like a book launch, 993 00:31:33,930 --> 00:31:34,290 you know, 994 00:31:34,290 --> 00:31:36,120 and you market your book really heavily for three months or 995 00:31:36,120 --> 00:31:36,690 six months. 996 00:31:36,690 --> 00:31:37,770 And then I forget about it, 997 00:31:38,190 --> 00:31:39,240 smarter strategy. 998 00:31:39,240 --> 00:31:42,180 If you're in a business to be long-term successful is to 999 00:31:42,180 --> 00:31:43,380 focus on long-term marketing. 1000 00:31:43,380 --> 00:31:44,220 And so to do that, 1001 00:31:44,250 --> 00:31:47,640 you have to really focus on marketing that you enjoy doing, 1002 00:31:47,640 --> 00:31:48,390 that you love doing. 1003 00:31:48,390 --> 00:31:49,920 And then you are either really good at, 1004 00:31:49,920 --> 00:31:52,380 or you will get good at it by guessing because you 1005 00:31:52,380 --> 00:31:52,920 love it so much. 1006 00:31:52,920 --> 00:31:53,820 You're gonna keep practicing it. 1007 00:31:53,970 --> 00:31:56,040 And so that all comes down to what are your strengths? 1008 00:31:56,280 --> 00:31:58,170 And so if your strength is for example, 1009 00:31:58,170 --> 00:32:00,600 speaking, so maybe you want to do podcast shows like this. 1010 00:32:00,600 --> 00:32:02,070 Maybe you can do public speaking. 1011 00:32:02,280 --> 00:32:03,840 You can speak at your local chamber of commerce. 1012 00:32:03,840 --> 00:32:06,330 You can speak at events and conferences and so forth and 1013 00:32:06,330 --> 00:32:09,360 do webinars and radio and TV is your strength and use 1014 00:32:09,360 --> 00:32:11,850 your skills to get the message out there consistently. 1015 00:32:11,850 --> 00:32:14,070 And if you do that year after year after year, 1016 00:32:14,310 --> 00:32:15,840 you're going to be successful with your marketing. 1017 00:32:16,110 --> 00:32:18,360 You look at companies like Coca-Cola, 1018 00:32:18,390 --> 00:32:20,190 they're still advertising after a hundred years. 1019 00:32:20,190 --> 00:32:22,170 Like why are they still running ads after a hundred years? 1020 00:32:22,440 --> 00:32:23,700 Because they know it works. 1021 00:32:23,850 --> 00:32:25,200 If you're going to be successful with marketing, 1022 00:32:25,200 --> 00:32:27,570 you have to do it consistently year after year after year. 1023 00:32:27,930 --> 00:32:28,980 And in my experience, 1024 00:32:29,010 --> 00:32:30,330 if you don't love what you're doing, 1025 00:32:30,330 --> 00:32:31,710 it's going to be hard to do it year after year 1026 00:32:31,710 --> 00:32:32,190 after year. 1027 00:32:32,250 --> 00:32:33,450 So for authors who are saying, 1028 00:32:33,540 --> 00:32:34,200 I hate Twitter, 1029 00:32:34,200 --> 00:32:35,010 I can't stand it. 1030 00:32:35,190 --> 00:32:36,690 If you hate Twitter and you can't stand it, 1031 00:32:36,720 --> 00:32:39,000 then that should probably not be a part of your marketing 1032 00:32:39,410 --> 00:32:41,180 because you're not going to be consistent with it unless you 1033 00:32:41,180 --> 00:32:43,100 outsource it and hire a team members to do it. 1034 00:32:43,370 --> 00:32:44,360 And there's nothing wrong with that. 1035 00:32:44,360 --> 00:32:46,220 But in terms of what you, 1036 00:32:46,220 --> 00:32:47,600 as the creator should do for marketing, 1037 00:32:47,930 --> 00:32:49,730 it's really focusing on what are your strengths and how do 1038 00:32:49,730 --> 00:32:51,770 you leverage your strengths to maximum effect to get the most 1039 00:32:51,770 --> 00:32:53,360 exposure and reach for what you're doing. 1040 00:32:53,710 --> 00:32:54,760 Perfect. All right. 1041 00:32:54,790 --> 00:32:57,100 One further question here. 1042 00:32:57,220 --> 00:33:00,820 And I don't think marketing obviously would be very open-ended I'm 1043 00:33:00,820 --> 00:33:02,410 getting to the point about investment. 1044 00:33:02,470 --> 00:33:05,590 How much does it really cost to create a book? 1045 00:33:05,920 --> 00:33:08,290 So not talking about the marketing again, 1046 00:33:08,290 --> 00:33:09,730 because depending on your plan, 1047 00:33:09,790 --> 00:33:11,800 that range could vary so much, 1048 00:33:12,010 --> 00:33:14,560 but in terms of just writing it and getting it up 1049 00:33:15,100 --> 00:33:18,490 in published form and possibly some physical, 1050 00:33:18,490 --> 00:33:20,260 I don't know if you want to address the costs to 1051 00:33:20,260 --> 00:33:21,130 that as well, 1052 00:33:21,130 --> 00:33:23,710 but what are we looking at in terms of a range 1053 00:33:23,710 --> 00:33:24,550 of prices? 1054 00:33:25,060 --> 00:33:25,760 Well, I will tell you, 1055 00:33:25,760 --> 00:33:25,990 you know, 1056 00:33:25,990 --> 00:33:28,360 my first ebook I published for $5, 1057 00:33:29,080 --> 00:33:29,620 no kidding. 1058 00:33:30,430 --> 00:33:30,700 I didn't, 1059 00:33:30,700 --> 00:33:31,900 I didn't have a lot of money at the time. 1060 00:33:31,900 --> 00:33:33,040 So I went the budget route. 1061 00:33:33,070 --> 00:33:35,590 So I got a book cover design from fiverr.com. 1062 00:33:35,740 --> 00:33:38,050 This is a few good designers on fiverr.com, 1063 00:33:38,080 --> 00:33:39,970 but I think you have to go through about 60 or 1064 00:33:39,970 --> 00:33:42,250 70 folks on there to find a really good designer there. 1065 00:33:42,460 --> 00:33:43,660 So if you have the time you can do that, 1066 00:33:43,660 --> 00:33:45,790 you can hire someone more upscale if you've got the budget 1067 00:33:45,790 --> 00:33:46,240 for that. 1068 00:33:46,600 --> 00:33:47,950 So it can be done really cheaply. 1069 00:33:47,980 --> 00:33:48,850 That's what I'm trying to say. 1070 00:33:49,660 --> 00:33:49,980 Here's the, 1071 00:33:49,980 --> 00:33:50,800 is anybody. 1072 00:33:51,190 --> 00:33:52,360 Then you can do this. 1073 00:33:53,380 --> 00:33:54,520 I would say on average, 1074 00:33:54,550 --> 00:33:55,450 if you want an ebook, 1075 00:33:55,480 --> 00:33:57,040 if you want a print book and you want an audio 1076 00:33:57,040 --> 00:33:58,630 book and want all three of those things done, 1077 00:33:58,630 --> 00:34:00,220 and you want a professional editor, 1078 00:34:00,670 --> 00:34:03,160 I would say on average three to $5,000 1079 00:34:03,160 --> 00:34:05,620 is a good budget to have to get everything done on 1080 00:34:05,620 --> 00:34:06,790 a really professional level. 1081 00:34:07,030 --> 00:34:07,450 But you know, 1082 00:34:07,450 --> 00:34:08,980 again, it's going to vary from book to book, 1083 00:34:08,980 --> 00:34:11,710 project to project based on your skills and your strengths and 1084 00:34:11,710 --> 00:34:12,730 your team and so forth. 1085 00:34:12,730 --> 00:34:14,290 So it really varies. 1086 00:34:14,290 --> 00:34:16,660 But I would say if you budgeted more than $5,000 1087 00:34:16,660 --> 00:34:17,470 to get it published, 1088 00:34:17,710 --> 00:34:19,810 you're probably overspending in a couple of different areas. 1089 00:34:20,020 --> 00:34:21,820 And so what I would recommend is I've got a rule 1090 00:34:21,820 --> 00:34:22,120 in business. 1091 00:34:22,120 --> 00:34:22,990 I call it the rule of three. 1092 00:34:22,990 --> 00:34:25,780 So anytime I'm going to hire someone to do work over 1093 00:34:25,780 --> 00:34:27,790 a certain number of threshold and for you, 1094 00:34:27,790 --> 00:34:30,040 it might be a hundred dollars or a thousand dollars, 1095 00:34:30,040 --> 00:34:31,000 or what have you. 1096 00:34:31,390 --> 00:34:34,270 I'm always going to get a minimum of three quotes because 1097 00:34:34,360 --> 00:34:37,320 the biggest mistake I see folks making financially as authors is 1098 00:34:37,350 --> 00:34:38,110 their friends, 1099 00:34:38,110 --> 00:34:41,020 neighbors, niece says they're a cover designer and they can do 1100 00:34:41,020 --> 00:34:41,650 a book cover for you. 1101 00:34:41,650 --> 00:34:41,920 And you'd say, 1102 00:34:41,950 --> 00:34:42,550 Oh, that's amazing. 1103 00:34:42,550 --> 00:34:43,090 That'd be great. 1104 00:34:43,090 --> 00:34:43,270 And then, 1105 00:34:43,270 --> 00:34:44,860 so they do the cover design for you and they send 1106 00:34:44,860 --> 00:34:46,240 you a bill for $5,000 1107 00:34:46,510 --> 00:34:48,580 and you pay it because you think that's just normal. 1108 00:34:48,580 --> 00:34:49,780 And you're basically just getting ripped off. 1109 00:34:49,900 --> 00:34:50,860 And there's a lot of folks like that. 1110 00:34:50,860 --> 00:34:52,840 Who would you just hire the first person you hear about? 1111 00:34:53,020 --> 00:34:54,640 And you don't really do your research into what should the 1112 00:34:54,640 --> 00:34:57,220 actual pricing be for a project like this and what is 1113 00:34:57,220 --> 00:34:59,950 the actual skill set and how was this person trained? 1114 00:35:00,190 --> 00:35:00,520 For example, 1115 00:35:00,520 --> 00:35:01,480 like hiring an editor, 1116 00:35:01,510 --> 00:35:04,570 I would never hire an editor unless they were trained at 1117 00:35:04,570 --> 00:35:07,240 a traditional publishing company or a medium-sized publisher, 1118 00:35:07,240 --> 00:35:08,830 or maybe in journalism. 1119 00:35:09,030 --> 00:35:12,370 They weren't really well-trained by an editor and staff for years. 1120 00:35:12,730 --> 00:35:14,470 You don't want to hire them as an editor because anyone 1121 00:35:14,470 --> 00:35:16,210 can fix typos and grammatical mistakes, 1122 00:35:16,210 --> 00:35:18,730 but there's a lot more to editing than just fixing typos. 1123 00:35:18,760 --> 00:35:19,870 There's a whole lot more to it. 1124 00:35:19,870 --> 00:35:21,940 And they wouldn't have learned those skills and those nuances of 1125 00:35:21,940 --> 00:35:22,630 the English language, 1126 00:35:22,630 --> 00:35:24,430 unless they were really well-trained by professional. 1127 00:35:25,000 --> 00:35:25,390 Is there, 1128 00:35:25,390 --> 00:35:26,170 when you say that, 1129 00:35:26,170 --> 00:35:27,820 what is more to editing? 1130 00:35:27,820 --> 00:35:30,130 Is it structure or Well, 1131 00:35:30,160 --> 00:35:32,320 so like usage is one of the things which is like, 1132 00:35:32,320 --> 00:35:32,500 you know, 1133 00:35:32,500 --> 00:35:35,290 how, what words are you using to display your point? 1134 00:35:35,380 --> 00:35:39,210 There's so many nuances in that is the market awareness. 1135 00:35:39,270 --> 00:35:42,750 So it's understanding who is your reader and is what's in 1136 00:35:42,750 --> 00:35:45,870 your book actually coming across of the ideas. 1137 00:35:45,870 --> 00:35:47,430 You thought you were communicating your book, 1138 00:35:47,430 --> 00:35:50,190 the ones you're actually communicating on paper is the structure of 1139 00:35:50,190 --> 00:35:50,550 your book. 1140 00:35:50,550 --> 00:35:51,300 Does it make sense? 1141 00:35:51,330 --> 00:35:52,680 Is it a structure of your sentences, 1142 00:35:52,710 --> 00:35:53,400 your words, 1143 00:35:53,400 --> 00:35:55,290 your paragraphs of the chapters, 1144 00:35:55,290 --> 00:35:56,220 does that all make sense? 1145 00:35:56,220 --> 00:35:57,030 Is it all line up? 1146 00:35:57,030 --> 00:36:00,090 Does it carry the reader along in this process where they 1147 00:36:00,090 --> 00:36:01,200 get lost in the book? 1148 00:36:01,530 --> 00:36:03,390 Or are there places in there where the reader is going 1149 00:36:03,390 --> 00:36:04,620 to get confused or lose entrance? 1150 00:36:04,620 --> 00:36:06,810 If you confuse your reader or you lose their interest, 1151 00:36:06,930 --> 00:36:07,830 they're going to put the book down, 1152 00:36:07,830 --> 00:36:08,610 they're going to stop reading. 1153 00:36:08,760 --> 00:36:11,340 So you want to create something that's really going to be 1154 00:36:11,340 --> 00:36:12,900 compelling. You want to create the kind of book that people 1155 00:36:12,900 --> 00:36:13,290 are going to say, 1156 00:36:13,290 --> 00:36:14,790 wow, that was an amazing book. 1157 00:36:14,910 --> 00:36:18,510 And that's something a great editor can help you create that. 1158 00:36:18,510 --> 00:36:19,470 Any experienced editors, 1159 00:36:19,500 --> 00:36:20,730 they really don't get that stuff. 1160 00:36:20,760 --> 00:36:21,300 And you know, 1161 00:36:21,300 --> 00:36:24,270 I've heard so many horror stories of folks hiring editors who 1162 00:36:24,270 --> 00:36:26,550 weren't well-trained and really did a really poor job. 1163 00:36:27,170 --> 00:36:28,880 I would have never thought about that now, 1164 00:36:28,880 --> 00:36:31,700 because you can just put together a book and self-published and 1165 00:36:31,700 --> 00:36:33,140 could do it all yourself. 1166 00:36:33,410 --> 00:36:35,480 I understand much better now about editing, 1167 00:36:35,600 --> 00:36:36,410 what should be happening. 1168 00:36:36,410 --> 00:36:38,750 Cause you want those positive reviews on Amazon. 1169 00:36:39,070 --> 00:36:39,950 You're putting in the time, 1170 00:36:39,950 --> 00:36:42,530 you might as well make sure that your end product is 1171 00:36:42,620 --> 00:36:47,420 as professional and as connected with your potential audience as it 1172 00:36:47,420 --> 00:36:48,410 possibly could be. 1173 00:36:49,160 --> 00:36:49,940 Definitely. Yeah. 1174 00:36:49,980 --> 00:36:51,410 So just to give you kind of a visual, 1175 00:36:51,410 --> 00:36:53,450 see, when we get a manuscript back for one of my 1176 00:36:53,450 --> 00:36:56,090 books or a client's book from a really good editor, 1177 00:36:56,240 --> 00:36:58,610 we use Microsoft word and we just track changes in Microsoft 1178 00:36:58,610 --> 00:37:00,290 word. And so you can see all the comments and read 1179 00:37:00,440 --> 00:37:03,830 almost every single page has more comments than actually fit on 1180 00:37:03,830 --> 00:37:04,220 that page. 1181 00:37:04,250 --> 00:37:06,920 Like Microsoft word came and display all the comments and edits 1182 00:37:07,040 --> 00:37:08,000 in that first pass. 1183 00:37:08,330 --> 00:37:08,510 And then, 1184 00:37:08,510 --> 00:37:09,710 so you have to open up a tab on the left 1185 00:37:09,710 --> 00:37:11,390 side of the page to see all the different comments and 1186 00:37:11,390 --> 00:37:11,990 edits in there. 1187 00:37:12,170 --> 00:37:13,220 That's how much it should be, 1188 00:37:13,370 --> 00:37:14,630 right? It should be a lot. 1189 00:37:14,990 --> 00:37:17,690 And it doesn't mean you have to accept everything that the 1190 00:37:17,690 --> 00:37:18,380 editor says, 1191 00:37:18,380 --> 00:37:21,950 but it means like their job is to be focusing on 1192 00:37:21,950 --> 00:37:22,430 the minutia. 1193 00:37:22,430 --> 00:37:24,380 I focus on the really tiny details, 1194 00:37:24,530 --> 00:37:27,670 catch every little mistake and it takes a really well-trained freshman 1195 00:37:27,680 --> 00:37:28,400 to be able to do that. 1196 00:37:29,210 --> 00:37:31,190 Wonderful. So interesting. 1197 00:37:31,490 --> 00:37:33,410 I love everything we've talked about here, 1198 00:37:33,410 --> 00:37:36,530 Tom, cause we've talked about the value of the book for 1199 00:37:36,530 --> 00:37:37,370 a business. 1200 00:37:37,610 --> 00:37:38,420 The step you have, 1201 00:37:38,420 --> 00:37:39,650 the overall three things, 1202 00:37:39,650 --> 00:37:41,540 writing, publishing and marketing. 1203 00:37:41,570 --> 00:37:44,570 And then we really took a deep dive into writing to 1204 00:37:44,570 --> 00:37:47,450 really give us a good feel for what it takes to 1205 00:37:47,450 --> 00:37:49,010 actually put together a book. 1206 00:37:49,130 --> 00:37:51,140 Now I know you've written how many books, 1207 00:37:51,140 --> 00:37:53,420 what's your number at this point 27, 1208 00:37:53,570 --> 00:37:54,650 you've written 27. 1209 00:37:54,710 --> 00:37:58,040 What is your favorite book that you've written A favorite book? 1210 00:37:58,040 --> 00:38:00,290 I wrote it's called secrets of the six-figure author. 1211 00:38:00,830 --> 00:38:04,880 And it's all about what is the mindset and the strategies 1212 00:38:05,270 --> 00:38:07,850 that you need to use to really be successful as an 1213 00:38:07,850 --> 00:38:10,790 author. And I love that book because I've gotten so many 1214 00:38:10,790 --> 00:38:12,170 emails from readers just saying it, 1215 00:38:12,170 --> 00:38:12,920 it changed their life. 1216 00:38:12,920 --> 00:38:14,000 It changed their perspective, 1217 00:38:14,210 --> 00:38:15,050 not just as an author, 1218 00:38:15,050 --> 00:38:16,160 but in their personal life as well, 1219 00:38:16,160 --> 00:38:17,540 and really getting their mindset straight. 1220 00:38:17,660 --> 00:38:18,680 Oh, interesting. 1221 00:38:18,740 --> 00:38:20,420 And did you record this on audible? 1222 00:38:20,900 --> 00:38:21,710 It is an audio book, 1223 00:38:21,710 --> 00:38:23,360 but I didn't actually do the audio recording. 1224 00:38:23,450 --> 00:38:26,600 I don't really enjoy doing that much of the audio recording. 1225 00:38:26,600 --> 00:38:27,140 So I just, 1226 00:38:27,590 --> 00:38:28,700 So you hired someone else to do it. 1227 00:38:28,730 --> 00:38:31,880 Wonderful. We'll give busy listeners just as you're listening to the 1228 00:38:31,880 --> 00:38:32,750 podcast today, 1229 00:38:32,750 --> 00:38:36,100 you can also listen to Tom's book and other audio books 1230 00:38:36,100 --> 00:38:36,820 with ease. 1231 00:38:37,090 --> 00:38:39,310 I've teamed up with audible for you to be able to 1232 00:38:39,310 --> 00:38:42,610 get an audio book for free on me if you haven't 1233 00:38:42,610 --> 00:38:43,540 done so already, 1234 00:38:43,870 --> 00:38:45,490 all you need to do is go to gift biz, 1235 00:38:45,520 --> 00:38:47,650 book.com and make a selection. 1236 00:38:47,950 --> 00:38:48,640 That's gift biz, 1237 00:38:48,640 --> 00:38:50,530 book.com. Okay. 1238 00:38:50,590 --> 00:38:51,700 Winding down here, 1239 00:38:51,700 --> 00:38:55,150 Tom, I want to offer you to dare to dream. 1240 00:38:55,690 --> 00:38:57,970 I'd like to present you with a virtual gift. 1241 00:38:58,120 --> 00:39:02,590 It's a magical box containing unlimited possibilities for your future. 1242 00:39:03,130 --> 00:39:06,850 So this is your dream or your goal of almost unreachable 1243 00:39:06,850 --> 00:39:08,740 Heights that you would wish to obtain. 1244 00:39:09,340 --> 00:39:12,430 Please accept this gift and open it in our presence. 1245 00:39:12,580 --> 00:39:13,930 What's inside your box. 1246 00:39:14,280 --> 00:39:14,820 That's great. 1247 00:39:14,820 --> 00:39:16,830 I love it for me. 1248 00:39:16,830 --> 00:39:18,780 It's making the world a better place. 1249 00:39:18,810 --> 00:39:19,140 You know, 1250 00:39:19,140 --> 00:39:22,290 I think the reason I'm so passionate about books and literature 1251 00:39:22,290 --> 00:39:25,980 and writing and ideas is because I think good ideas are 1252 00:39:25,980 --> 00:39:28,320 what help us as human beings make good decisions. 1253 00:39:28,350 --> 00:39:30,270 And it's our decisions that are gonna shape the future of 1254 00:39:30,270 --> 00:39:32,790 our lives and future generations and the future of the planet. 1255 00:39:32,820 --> 00:39:35,180 And so I just loved the idea, 1256 00:39:35,220 --> 00:39:37,170 sharing, great ideas are going to help people make the world 1257 00:39:37,170 --> 00:39:40,290 a better place and impact future generations Beautifully said, 1258 00:39:40,350 --> 00:39:43,290 and it gets any passions that you have out into the 1259 00:39:43,290 --> 00:39:44,700 world. And they'll continue on. 1260 00:39:44,970 --> 00:39:47,070 I know you have a lot of resources, 1261 00:39:47,070 --> 00:39:48,450 so take it away. 1262 00:39:48,450 --> 00:39:51,780 Let us know other things that you have available that we 1263 00:39:51,780 --> 00:39:53,400 can investigate other services, 1264 00:39:53,400 --> 00:39:53,610 you know, 1265 00:39:53,610 --> 00:39:54,330 your course, 1266 00:39:54,360 --> 00:39:55,200 all that type of thing. 1267 00:39:55,200 --> 00:39:56,910 Give us a little bit of PR on you, 1268 00:39:56,910 --> 00:39:57,750 Tom. Yeah, 1269 00:39:57,780 --> 00:39:58,350 definitely. So I mean, 1270 00:39:58,350 --> 00:39:59,940 if you're excited about everything, 1271 00:39:59,940 --> 00:40:00,480 we shared data, 1272 00:40:00,510 --> 00:40:02,520 you're ready to write your first book and get it published. 1273 00:40:02,550 --> 00:40:06,660 I'd say check out the free video training course@ebookpublishingschool.com. 1274 00:40:06,870 --> 00:40:08,820 I'll walk you through the process step by step from getting 1275 00:40:08,820 --> 00:40:12,120 your book formatted and published on Amazon and launching your first 1276 00:40:12,120 --> 00:40:14,580 book. And there's also at the annual here about the advanced 1277 00:40:14,580 --> 00:40:15,180 training course. 1278 00:40:15,180 --> 00:40:18,480 If you want detailed step-by-step action guides and everything from writing 1279 00:40:18,480 --> 00:40:21,030 your book to getting it published and beyond that's all available 1280 00:40:21,030 --> 00:40:23,910 there. The other thing is you can check out the publishing 1281 00:40:23,910 --> 00:40:26,670 company and our blog@tckpublishing.com. 1282 00:40:26,670 --> 00:40:30,120 There are tons of amazing checklists and resources there for you 1283 00:40:30,120 --> 00:40:32,040 for free@tckpublishing.com. 1284 00:40:32,250 --> 00:40:33,840 And the other thing is have a podcast show. 1285 00:40:33,840 --> 00:40:36,870 So every single week we interview a best-selling author to find 1286 00:40:36,870 --> 00:40:39,360 out what's working right now in their business to grow their 1287 00:40:39,360 --> 00:40:40,980 income and increase their fan base. 1288 00:40:41,130 --> 00:40:42,600 And that's at publishing profits, 1289 00:40:42,600 --> 00:40:45,150 podcast.com Give biz listeners. 1290 00:40:45,150 --> 00:40:49,200 We have now presented you with yet another way for you 1291 00:40:49,200 --> 00:40:50,910 to develop and grow your business. 1292 00:40:50,910 --> 00:40:53,760 And probably one that you hadn't thought about before. 1293 00:40:53,970 --> 00:40:54,240 I'm a, 1294 00:40:54,240 --> 00:40:57,420 mostly when you're in the artist creative world, 1295 00:40:57,420 --> 00:41:00,690 you're thinking of selling your products at craft shows and having 1296 00:41:00,690 --> 00:41:03,180 them displayed in retail shops or online, 1297 00:41:03,180 --> 00:41:03,930 whatever it is, 1298 00:41:03,930 --> 00:41:08,190 but here is a brand new way and really unique approach. 1299 00:41:08,490 --> 00:41:10,200 And just as Tom is talking about, 1300 00:41:10,200 --> 00:41:13,890 this is a great way for you to separate yourself from 1301 00:41:13,890 --> 00:41:17,910 competition, make your product and your brand and you as an 1302 00:41:17,940 --> 00:41:19,770 artist stand out. 1303 00:41:19,800 --> 00:41:22,410 So I really want you to think about this, 1304 00:41:22,410 --> 00:41:25,470 Tom, this is great information that you've shared today. 1305 00:41:25,500 --> 00:41:26,070 And again, 1306 00:41:26,070 --> 00:41:29,280 something that a lot of people in our industry would not 1307 00:41:29,280 --> 00:41:30,090 have thought of. 1308 00:41:30,390 --> 00:41:32,430 I really appreciate you joining us here today, 1309 00:41:32,430 --> 00:41:35,450 Tom, and may your candle Always burn bright, 1310 00:41:36,140 --> 00:41:36,590 thanks so much. 1311 00:41:41,650 --> 00:41:43,690 Where are you in your business building journey, 1312 00:41:43,990 --> 00:41:46,870 whether you're just starting out or already running a business and 1313 00:41:46,870 --> 00:41:48,820 you want to know your setup for success. 1314 00:41:49,180 --> 00:41:51,400 Find out by taking the gift biz quiz, 1315 00:41:51,850 --> 00:41:54,940 access the quiz from your computer at bit dot L Y 1316 00:41:55,120 --> 00:41:58,750 slash a gift biz quiz or from your phone like texting 1317 00:41:58,780 --> 00:42:00,430 gift biz quiz to four four, 1318 00:42:00,430 --> 00:42:00,970 two, two, 1319 00:42:00,970 --> 00:42:03,970 two. Thanks for listening and be sure to join us for 1320 00:42:03,970 --> 00:42:04,930 the next episode. 1321 00:42:06,970 --> 00:42:09,880 Today's show is sponsored by the ribbon print company, 1322 00:42:10,630 --> 00:42:13,180 looking for a new income source for your gift business. 1323 00:42:13,540 --> 00:42:17,860 Customization is more popular now than ever granted products of your 1324 00:42:17,860 --> 00:42:19,810 logo or print a happy birthday, 1325 00:42:19,810 --> 00:42:20,620 Jessica bourbon, 1326 00:42:20,680 --> 00:42:21,610 to add to a gift, 1327 00:42:21,640 --> 00:42:22,390 right at checkout, 1328 00:42:23,280 --> 00:42:25,540 all done right in your shop or across video. 1329 00:42:25,540 --> 00:42:29,320 And second check out for rebid print company.com 1330 00:42:29,350 --> 00:42:32,830 for more information after you listened to the show, 1331 00:42:32,860 --> 00:42:34,210 if you like what you're hearing, 1332 00:42:34,540 --> 00:42:37,330 make sure to jump over and subscribe to the show on 1333 00:42:37,330 --> 00:42:41,110 iTunes. That way you'll automatically get the newest episodes when they 1334 00:42:41,110 --> 00:42:41,470 go by. 1335 00:42:42,310 --> 00:42:45,010 And thank you to those who have already left a rating 1336 00:42:46,270 --> 00:42:51,340 by subscribing rating and reviewing help to increase the visibility on 1337 00:42:51,340 --> 00:42:53,830 ground. It's a great way to pay it forward, 1338 00:42:54,040 --> 00:42:55,630 to help others with their entrepreneur.