well, hello and welcome to the e-commerce podcast with me.
Your host, Matt Edmundson, this podcast, this show is all about
helping you deliver e-commerce.
Wow.
Yes, it is.
And to do that, I'm super excited to chat to today's guest today.
From boss about how to use SMS marketing for e-commerce what a great topic that
is, uh, and to do that justice and to give it a, you know, make it a bit more
well-rounded and because so many new people are subscribing to the show at the
moment, uh, one of the things I want to do is just give a quick shout out to some
of the past guests and episodes where.
Given that we are in fact, talking about SMS marketing for e-commerce.
I thought you might enjoy the following episodes.
So what does, you've listened to this one?
Check out, uh, my interview with valentyn Radu on maximizing the
lifetime value of a customer.
I've got to know Valentine's since that recording is an absolute legend.
Let me tell you such a great guy full of insight.
Definitely check out his episode as well as, uh, Rouse episodes.
Called referral marketing just got easy.
One of my favorite titles, if I'm honest with you, uh, such a great conversation
with rod, definitely check that out too.
Now this episode is brought to you by the e-commerce cohort, which
helps to deliver e-commerce wow.
To your customers.
What is the e-commerce cohort?
I hear you saying, well, Let me tell you, uh, now you may well have come
across folks who have got stuck with their e-commerce business, or maybe
siloed into working on just one or two of their voluntary areas of their business.
And they miss the kind of bigger picture, which is what happened to me.
If I'm honest with you, uh, there's a story behind that which often tell,
uh, on, on other people's podcasts when I get into and how it costs me.
We lost millions as a result of that.
So cohort has sort of been born out of that pain if you're like, uh, the
e-commerce cohort is a lightweight membership group with guided monthly
sprints, that cycle through all the key areas of e-commerce with the sober.
Of providing you with clear, actionable jobs to be done for your online business.
So you'll know what to work on when to work on it.
And more importantly, you'll have the support and accountability to get it done.
So whether you are just starting out in e-commerce or if like me
you've been around for a while, a well-established e-commerce or
as I like to call us, uh, then.
Definitely encourage you to go and check out e-commerce cohort.com as it's gearing
up for its founding member launch.
Now you can also email me directly at Matt at e-commerce podcast.net with any
questions that you have, because let me tell you, this is something that I.
Right of we have done the online courses in the past.
Yes, we have.
We have done all kinds of crazy things.
All of which I'm proud of and all of which have been good and
cohort is taking all of that.
Learning, putting everything together and in a very affordable monthly
membership for the founding members.
Let me tell you, so do go and check it out.
Now let's jump in today's conversation.
Shall we?
So today's guest is the co-founder of cop boss, a text messaging solution
for recovering abandoned cots.
He's a former developer now focused on running day-to-day
operations and achieving the long-term goals for his company.
This is a conversation which is literally.
Just touching the surface of SMS marketing and the power and impact it
can have on your e-commerce business.
So grab your pens, grab your notebooks, have your cup of coffee
at the ready, because you're not going to want to miss any of this.
Here's my conversation with.
Sorry today.
Thank you for joining me on the podcast.
It is great to have you beaming in from what I can only hope is sunny Holland.
Uh, but it it's great to have you.
Thank you for joining me.
How are you doing today?
Good, good.
Uh, thank you for having me.
Uh, and it's not, it's not a sunny day in Holland.
Unfortunately not it's a typical Dutch wet or right now going to start raining soon.
Okay.
So it's not just, um, it's not just England that has the rain
Holland has its fair share as well.
Oh yeah.
Yeah.
We do have a, quite a fair share of rain.
You can go outside and it's sunny one moment then it's raining the next.
So it's an interesting experience, uh, was not used to it too, because I'm
from Slovenia and I moved here in just.
And I was quite shocked about the weather conditions here, but, uh,
it's, it's actually quite nice.
Uh, I, before it actually it's good.
So yeah, when I come to England, uh, yeah, I'm going to be using.
Yeah, absolutely.
You're going to be used to it.
Uh, which is, which is helpful.
I think whenever you're, whenever you're visiting.
And so you are from Slovenia, you live in Holland and you're the co-founder
of a company called cart boss, which is all about SMS or text messaging.
As we like to say, saying in England, And one of the things that you
mentioned on your website, we're going to get into the whole SMS
marketing, text message marketing.
One of the stats that really surprised me, which you mentioned on your website
was that 99% of people open text messages, which I'd never really thought about.
But I guess it's, I guess it makes sense.
Yeah.
Yeah, it makes sense.
Everybody just checks out the text message.
You're interested.
You, you don't get, you know, as many text messages as you get emails, so
it's not a full inbox of, of them.
Uh, so the space, you know, for using text messages, It's quite a good,
because yeah, you're not full of text messages the whole time, but there's
one statistics that's even better.
Uh it's that 93% of text messages gets read within three
minutes of receiving them.
Now dads, the statistics actually that I was just amazed at, and that's why
it's so powerful to use them because honestly, when you get a text message,
Open it usually quite immediately because your phone is constantly with you.
And if you use text messages for remarketing or whatever you want, you
get the results results instantly.
That's why text messages are such a powerful tool in marketing.
That's a really interesting idea that.
93% of text messages read within three minutes.
Does that mean, uh, without getting too granular in the detail just yet, but
does that mean, um, if I send out an, uh, uh, a text message, um, I'm going
to see the response within the next three minutes, and if it's, I'm not
going to see too much response, maybe 10 minutes after I've sent it, you're
going to see the bulk of it within the three or four minutes of sending it out.
Would that be that.
Um, well, not really.
Um, when we know I can go a bit technical here because it depends
on the level of conversation here.
The thing is that, uh, when you send out a text message, we can see
if a text message has been opened.
We can get that information from various API calls and stuff like that.
Uh, and we can see that a text message has been opened within.
A specific timeframe, but if we're talking about conversions, meaning
that after a text message has been opened and a conversion will be
completed within a time span of five, 10 minutes, that's not the case.
Uh, what happens is that when a text message is sent, uh, it's usually.
And then it's opened again and then it's open again.
It's opened actually a few times usually.
And then the conversion occurs in a way that a link is clicked and then
the recipient goes to the website and then dabs around the site, you know,
again, and then, uh, complete the order.
It really depends, but, uh, most, if we talk about abandoned cart, text
message, Those can work a lot faster than usual marketing text messages,
like most text messages or win-back text messages newsletter once.
Uh, but the abandoned cart, text messages, those can work almost instantaneous.
Okay.
And so, um, so let's, we'll come back to that because I want to get into that a
little bit, but I guess before I get too caught up in the detail, which is, you
know, my, my, uh, my weakness, I suppose.
Um, let's just take a step back because I, I want to.
Um, I'm imagining people who are listening to the show who maybe don't do text
messaging, marketing, or SMS marketing.
And so what would be the benefits of SMS messages for e-commerce marketers?
Why?
I mean, you've already mentioned that, you know, 93% of people are gonna open
them within the three first three minutes.
We don't get a lot of text messages, but are there some other reasons that
we should really think about doing this if we're not already doing it?
Um, well, I mean, we can think about abandoned cart emails.
If you remember them, when they started appearing, when people started using them,
what happened was they just converted.
They gave more.
They offered more sale to the stores, to the store owners.
And it's the same with text messages.
It just gives you another marketing channel to get in contact with
your clients, with your customers.
Um, doughnut difference is that the conversion rate is extremely higher.
The open rate is just unimaginable.
Having a, an having been open rate of 99% and a return of investment
of somewhere between 2400%.
And some of our users have a return of investment of, I think around
7000% that outfits that's our top, uh, user, uh, and a few brands have
a return of investment of 5,000 per.
And not just like for a short time span.
Uh, we just like two months ago, a large, uh, brand that does, uh,
clothing, uh, started using us.
I mean, started using card boss.
Yeah.
They constantly just have like a 5,100, two and 5,000
to 200% return of investment.
So you don't lose money.
Uh, You just sell more stuff and it's honestly a no brainer you've got nothing
to do is, um, because yeah, I mean, if you just put in a bit of money,
like 10 euros and you get 400 euros back, even more, you know, so yeah.
It's just useful.
And even people, you know, the recipients of the text message.
W we check, you know, how many people unsubscribed from the received,
receiving the text messages on average?
I mean, on average, on 2000 people that are contacted,
uh, one person unsubscribes.
So yeah.
Yeah, well, honestly, I thought that more people will, when you
compare them, when you compare that information to email marketing, which
of course everybody should be doing.
Uh, and we, we say that everybody should be doing email marketing.
Um, but it's interesting when you compare those numbers to email
marketing, because text messaging then, um, has a dramatically high.
Uh, open rate, um, I mean, dramatically higher, you know, you're talking 99%.
Um, it seems to have a much bigger return on investment than email marketing.
Um, and it seems to have a lower unsubscribe rate than email marketing.
At least that's from some of the numbers that you're telling me,
I guess it's going to differ.
From company to company and obviously a website to website.
So you're going to have to check it out, but it's, it's interesting
that you call text messaging, marketing a bit of a no brainer.
So when you compare SMS marketing with email marketing, um, I guess
it is a bit of a no brainer.
So when our.
When I'm starting out in e-commerce, uh, today I'm, I'm thinking, how do
I build my e-commerce marketing list?
How do I build my email subscribers?
Right.
How do I, cause I know that long-term, I need to have a good email marketing
system, but how do I do that with text messaging subscribers?
Do I need a strategy?
Which says I need to do this to get new subscribers, to my text messaging, like.
It's actually no different than with emails.
You know, you can share a show up, pop up on the site, uh, explain that
you are going to offer different special deals via text messages.
And then the day we're going to be the first one to get it.
Uh, but the most successful way is on the checkout.
You know, where you can just say, have a checkbox underneath the.
And just say like, Hey, would you like to subscribe to our text messages, text
messaging, emailing, and that's it.
Um, it's not a big, how do you say, um, a big, uh, mental breakthrough?
You know, it's completely the same just with emails.
Um, uh, because people don't want to learn new stuff.
Like.
Visitors of your website.
They don't want to learn new stuff and you don't want to show
them something revolutionary.
You just have to keep it as things were before.
Just introduce that.
It's not going to be with emails anymore.
That it's going to be with text messages, which is even better, you
know, because old people, for example, they don't usually open emails.
They don't even know what I mean.
Usually they are really bad with emails.
But with text messages, they're really keen on using them.
They know how to use their phone.
So it's a more personalized experience.
So that's why people read, like, to, uh, subscribe to their mailing lists.
I mean, to their SMS mailing lists.
Um, it's better that way.
Yeah.
Okay.
So putting it in checkout, um, I get that.
That makes an awful lot of sense.
Um, and to be honest with you, I'm just thinking about all
the websites that I've been on.
Very few of them are doing SMS marketing.
Very few of them.
Ask if they can send me a text message.
Yeah.
Is there, I guess, is there some kind of rules and regulations, like
email is very highly regulated.
You know, we've got GDPR now in Europe and all that sort of stuff.
Um, it's just text messaging fall under the same banner.
Do we have to, you know, think about things like compliance
and GDPR compliance and.
Yeah.
GDPR does comply in this case.
Uh it's there's also a special regulation in the U S um, but
regarding text messages, it's more in a way that even specific
countries have their own regulations.
So it needs to be checked if you can send them or.
I mean, you are safe.
If you show a checkbox, you know, underneath the phone field on
a checkout that you ask them if they comply to receiving them.
But if you want to optimize your marketing, you can check
in, in each specific country.
If the chat box can be preselected or if it even needs to be shown, you know, so.
And that way you need to change those stuff out to optimize marketing.
And then there is of course, the option to send post-purchase text messages or
win-back, or campaigns to your existing clients, to your existing, to the
people that already bought on your site.
There was a question regarding if you can contact them without their consent.
Uh, because if someone has already bought something on your side, they have to check
that they comply with the regulations of the website of how they operate.
And if you have that insight in the privacy policy written, in that
case, you might be able to send them text messages and that specific.
Uh, don't go anywhere.
We're going to carry on this conversation very, very shortly,
uh, about SMS messaging.
Uh, but first here is a quick message from this week's show sponsors.
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so, uh, yeah, today before, uh, we were talking about permissions and
how, you know, a simple checkbox, um, would be helpful and maybe
updating the terms and conditions on your, on your website, obviously.
Um, you need to add, well, I don't want to do is get into
giving all kinds of legal advice.
We're just going to recommend people, go check out rules for themselves,
but these are some of the things that obviously people have, uh, some
of your clients have done before.
Um, so we've got the permission of the subscriber, right?
We've.
We've got they've, they've checked the they've checked.
They've ticked the checkbox.
Uh, and, uh, we've got the permissions.
Now you mentioned about, um, abandoned cars.
Let's talk about that for a little bit.
Uh, how can SMS marketing then, uh, help us reduce abandoned carts?
How do you see it working effectively?
What are some of the strategies there?
Well, uh, it's simple when someone abandons their car, As soon as possible,
you automatically send them a text message saying, Hey John, you forgot
something in your cart, or you can even go for it or saying like, Hey, you forgot
the basketball in your shopping cart.
Don't forget to check out complete your order.
Before the stock runs out, there was a link in the text message who clicks on the
link gets to the checkout, the checkout.
Already prefilled with his information, uh, because that's the thing
like 70% of, uh, abandoned carts actually fill out the complete form.
And then they abandoned the cart because that is the reason behind
that is that when you're on the phone, you know, you write in all the
information, then you get to the price point or you see that the shipping is.
Bryce and additional fees and stuff like that.
And then you live with the site.
So that's why they fill out most of the form.
Anyways, they get automatically redirected to the checkout.
That's already prefilled with all their information.
If you perhaps offer a discount it's already embedded and a checkout.
I mean, in the past, So, all they need to do is complete the
door or, I mean, click complete.
Uh, usually what you do is you have two, three text messages set up, you
know, like the first one is honestly just the best way for the first one
is just to have it as a gentle rule.
Not to offer any discount at all.
And why I'm saying this is because that text message
actually offers the best results.
The first one with zero, uh, discount, nothing special adult.
Um, then the second one is usually with some kind of a discount or free shipping.
Depends, you know, on your shop.
What's the bottleneck white people.
Don't complete the order.
And then perhaps the third one, but they all should be spent in a.
Um, small time span, for example, the first one after five, 10 minutes, 15,
perhaps if you have some kind of other upsell options as well on your site,
uh, then the second one after two to four hours, something like that.
And then the third one, perhaps after six, 12 hours, something like, yeah.
Oh, short time span for the abandoned cart text message.
Because a lot of people actually.
Yeah.
Um, I mean, you do want to convince them to complete the order and if a
gentle reminder does it work, that means that they honestly don't want to buy
it because of the price or something.
Uh, so it's best just to send them different offers, to see which
one is the one that can work.
And then if you see, for example, that the, I dunno, appreciating
is the one that really work.
That means that your shipping costs are too high and maybe you
should change them on your site.
And that way you wouldn't even get so many abandoned carts and.
That's really.
Um, that's really, I, I mean, that's a top tip right there.
You know, you, you, uh, you look at, um, I like that.
I like that a lot.
So if you're sending out, um, you know, free shipping text messages in your
abandoned carts are converting as a result, check your shipping cost because
maybe they asked too high and you can experiment with that a little bit.
I think that's, that's, that's very clever.
It's useful.
I think when you look at.
You know, these, these tactics like SMS messaging, and it gives you data,
which helps you make your website better general, meaning you can
use it in multiple different ways.
Um, to the, you know, that sort of make sure website better, which I really like.
I really liked that.
So the first email is a first email.
Sorry.
The first text message is, um, is a sort of a general, uh, a gentle reminder.
I like that phrase a gentle reminder.
Uh, the second one is maybe free shipping or a discount on the product.
What would the third text message.
Uh, just the percentage.
It can be a percentage discount or a few of our, uh, users do a free gift,
for example, complete your order and get a free gift with, uh, with it.
So that that's, that's one type of text message.
But.
Mostly it's just like they send, like the first one is free.
The second one is a discount or free shipping.
And the second one is if previously it was free shipping and now it's a discount
or a higher discount than previously.
So nothing special.
Honestly, the free gift is just some alternative that some of our users do.
Okay.
That's really, really fast.
So all you need is three text messages for your abandoned cart.
If they've still not purchased that day, have you, is there a fourth text message
the next day, or do you just kind of go wait, you know, Leave that person alone.
They're obviously not that interested or maybe put them
in an email funnel somewhere.
Yeah, no, you just leave them alone because if they didn't convert
now, they, they just love it.
You know, they've got a text message that we're waiting for them if they decide to.
Uh, but if that doesn't help it, it's useless.
You're just losing money at that point.
Okay.
Yeah, no, that's helpful.
So, um, I can see how X, uh, text messaging works for abandoned carts.
I think, um, one of the things that I'm, I'm deeply concerned about or deeply
interested in is maybe a better way to put it when it comes to e-commerce.
Um, certainly on our sites is the whole customer experience.
You know, how do I, how do we make customer service better?
How do we make the whole customer experience better?
And I guess one of the ways that I see.
Um, text messages being super helpful.
And I, and again, let me know what you think about this.
Um, With simple things like shipping updates.
Hi, we've got your order, your, your, your order shipped.
Here's the tracking number as well as sending that out by email.
Are those text messages helpful or should I not, not really think
about those and just focus more on maybe marketing specific.
Uh, we don't actually do that with, uh, Carlos.
We don't offer that kind of support, but during the research,
uh, the number of, uh, Products.
I mean, the packages delivered.
Uh, S higher.
I mean, when you do, um, cash on delivery payments, uh, there is a lot of people
that don't actually just take the package.
They decide, decide not to even take it.
So the post needs to bring it.
If you do use text messages to remind them, Hey, your package is on the way.
Uh, if I remember correctly, there was an increase in
deliverability of the packages, but I don't recall how big into us.
I mean, what the percentage was
in the scalp does.
I mean, I'm intrigued.
Okay.
I'm intrigued.
Why.
And while you caught boss, don't do that then.
Is there a reason you've not gone down that road?
Yeah.
Uh, there was a lot of different, uh, suppliers, you know, for
example, you've got the HR again and multiple different, uh, offers.
Uh, then you've got to different, um, Uh, those, um, companies, you know, did they,
uh, offer billing and stuff like that?
Uh, they also have like integrations with that.
Our main focus is on sale, you know, selling as much recovering, abandoned
carts, growing your conversion rates.
That's our main focus.
After the sale has been done.
We're just focusing on nurturing that a client of yours not doing the
whole deliverability and everything that that's not our main goal.
Our main goal is car.
Yeah.
Ah, the clue as they say is in the name.
Yes.
No, I get that.
And, and, and actually you're right.
The more I think about it, I mean, a lot of the male companies that we use
will actually send a text message to clients say, no, we're going to deliver
between 11 and 12 today or whatever.
So you focus on sales.
So you obviously we've talked about cart abandonment.
That's one area that we can use text messages, and you've alluded
to some other areas like wingback campaigns and stuff like that.
So why don't you elaborate on maybe two or three other key areas that
I should really think about text messages and maybe give us a bit
of insight into strategy into that?
Well, uh, text messages.
That simple after you complete an order, you, we have a funnel for
example, that after four weeks after you compete in an order, you get another
text message saying, Hey, thanks for being a loyal, loyal client of ours.
Here's a coupon code for 20% off on anything on our site.
And that's it.
And they convert amazingly.
I mean, you must take into account what kind of a website you have
this win-back text messages.
They are useful, really useful.
They have a return of investment of around 5000%, but they are useful
for brands they're not useful for just like regular impulse.
Shops, you know, where they sell a bunch of different stuff.
You need to have a shop.
That's really focused on those specific things like clothing and stuff like that.
Um, but if you have a site like that, then you can just send each month a text
message saying, Hey, here's a coupon code.
And to the second one, the next month again, Hey, it was a coupon code.
It's good that the messages are.
Uh, because otherwise you just have like, uh, you know, like the
default text messages, text message.
Did you get kind of used to, and you can even say to yourself, oh, this
month I'm going to get the same text message again with the coupon code.
Uh, but otherwise if you just change the text a bit each month and yeah.
Done deal, you know, people are just going to convert because
everybody's into those special offers.
Text message viewed the results, honestly.
Uh, you can also do, you know, uh, special landing pages, for example, for just
for the recipients of text messages.
And you can include the link in the win-back text message saying, Hey,
because you're a loyal customer.
You're going dis link and choose five different products and they
are all discounted for you for 50%.
Uh, those types of messages also give amazing results, you know, uh, but
mentioning this specific, specific way, this is something that we collaborate
with big brands and give them the idea to do something like that.
We help them.
Yes, the whole text message to get or so that they don't mess anything up.
We talked to the developers to give them like a heads up, like,
look, this would be a good way of doing it and stuff like that.
Um, because it, it is important that you collaborate with, uh, companies,
even if we're a SAS company, you know, we do make calls to them, uh,
just to optimize the whole process of, uh, Just to give you an example.
Uh, if you've got a landing page, I mean a one pager, where does.
Order completion form is in the bottom and the top, you've got the product details.
You know, we talk to the developers and explain to them like, look, when
someone receives a text message, they should be scrolled down
completely to the bottom line that they get just to the top of the page.
And that affected the conversion rates drastically.
I mean, if I remember correctly, it was somewhere around 20%.
Yeah, that's important.
Well, that's interesting that you would, um, that you would do, uh, I like that
landing specific landing pages for your SMS campaigns, I think has a clever
idea, um, and testing the different offers and the different timeframes
on the wind back, uh, messaging.
So I've got abandoned cart, I've got a win back messaging sequence.
Um, is there, is there another sequence, uh, that I should think of?
What should I use it?
For example, if I'm just.
Um, should I use SMS, I guess just for general offers or general, just
sort of, you know, like we'd send an email maybe once a month to scan,
oh, this is this, or this is a new product or something like that.
Would you use SMS for that kind of general?
Yeah.
Yeah, you would.
Uh, but the thing is that we haven't gone down that path yet because when
we did a lot of, I mean, we do a lot of research before we do a fresh
functionality, the results from other companies, weren't that good at all.
I mean, you didn't get a return of investment of 5000% or 2400%.
You got a lower percentage.
You got like 800% or even less.
Uh, so one thing that, uh, that we do have is post-purchase text messages,
meaning exactly after, uh, order has been completed just like five minutes
afterwards, send a text message.
Uh, and those are also really, really successful.
Those Gadens, uh, depending on the site as well again, uh, but those
get a return of investment of around 3000%, which is also quite nice.
So yeah.
So what does a post-purchase sequence look like?
Uh, honestly that's not even a sequence.
That's usually just one text message or perhaps two text messages, but it's
just, Hey, uh, Thanks for buying it us.
Here's a link to a product page, select any product you want.
Uh, that's one example or the second one is, Hey, thanks for buying this product.
Would you be interested in this and this and this?
Uh, and there, there was just the Lincoln site.
Um, of course the product needs to be quite cheap, uh, so that they
complete the order or have like, you know, the 50% off or 90% off even.
Um, but yeah.
It's almost exactly the same, like with emails when you do both purchase or
post-purchase marketing just adhere, you usually want to be more personal
faster because you know that the response is going to be immediate.
Uh, but otherwise, yeah, uh, nothing that's special honesty,
just that it's text messages.
So what you're, what you're saying today is, is that, um, and what I'm
hearing is that SMS marketing for e-commerce businesses is remarkably.
Um, and remarkably effective when you just focus on one or two key areas,
um, and don't really try and make it any, anything more complicated,
which multi is a brilliant try to do.
Aren't they they're just, let's just make this more complicated than it needs to be.
Why?
Because we just want it.
And, uh, so, so one of the things that you mentioned actually, which I
just want to pick up on in our pre.
Um, so the call we do before we do the podcast, uh, is that text message
marketing is more effective in some countries than in others, for example.
Um, and you.
You mentioned that a few.
I can't remember the countries that you mentioned now, but I just remember,
I just remember you pointing out that actually that in certain countries, SMS
messaging was super, super effective.
So if you are operating in those countries, you definitely
need to take advantage of it.
So what, what countries does SMS messaging work super well at the moment?
Uh, yeah, you've got, uh, Poland, Czech, um, hungry, uh, Um, uh, Ponant I did
mention, I mean, honestly, there's most countries that operate amazing.
Uh, then there is countries that are, for example, Germany, isn't that good because
they're not into that kind of thing.
They don't enjoy receiving a text message.
All of a sudden, uh, Austria is also not that good, which is.
Similar.
Um, so those two countries are imbed goods, but otherwise you've got, for
example, there's, uh, Italy, that's a bit low on the performance, but do
keep in mind low in performance for us means that it's somewhere between
under 2400% and definitely above 1600%.
Uh, original of investment.
Um, so yeah, yeah.
Do keep in mind that, uh, and all other countries are usually
roughly around 2400%, but there are countries that do get like 3000%,
4000% and somewhere around dead.
But, uh, honestly you, you cannot, uh, mess things up.
You have nothing to lose, uh, eh, Uh, that's why we did like, uh,
look just register and we'll give you 50 bucks free credits, just try
it out and you'll see how it goes.
And, uh, because you know, people are just like, yeah, I don't know.
Maybe I'm just going to lose money and everything and yeah, no, you're not,
you're definitely not going to lose money.
Even if you operate in Germany, you will not lose money with us.
I mean, just the return on investment.
Won't be as high as.
2400%.
Yeah, I guess the, the, the response here of course is you've got to test it
haven't you and see what works for you and your, your business, your website, your
product, your, you know, your customers really, and see whether they're there
it's the whole SMS thing, but it seems like you say like a bit of a no brainer.
So, um, I guess how to, um, if I'm at an e-commerce.
Entrepreneurial and business, uh, um, I'm kind of interested in the numbers.
They all seem a little bit too good to be true.
So I'm clicking, I'm curious, I'm going.
I want to try this.
How can an e-commerce business start using, uh, SMS marketing?
What's a good place to sort of begin.
Uh, well you just have to type in on Google cardboard to get to us because
the thing is that why we're different than everybody else is because we've
got everything already prepared.
Meaning we've got the WooCommerce plugin, Shopify app, um, custom
software development kits that can be quite easily implemented.
Um, and we're doing additional add on support, different platforms.
Uh, But that's not, I mean, that is important because otherwise you wouldn't
have an instance, uh, integration with us.
You just write in the API key and that's it.
Uh, the text messages are already prepared and translated, you know?
Uh, so I mean, you can write your own if you want, but otherwise
you've got everything already set up.
Uh, we detect the language of the recipient, so we don't need
to do any settings, you know?
Connect your site.
Uh, the recipients will always get their text message in their own language.
And because they're already written and translated and tested,
everything works out of the box.
Uh, the links are automatically detected for, you know, linked to the checkout.
So everything is there.
Uh, you honestly just connect your site.
Of course you can choose what kind of text message you want to say.
And what's the kind of delay what the discount amount, but otherwise,
yeah, it's, it's, you know, when they say it's a five minute integration,
uh, and then it boils it down to being a 10, 15 minute integration.
Uh, we, it's not this isn't a five minute integration.
It's I dunno, it's a two minute integration, including the registration.
Connect your site, install the plugin, put in the API key, activates
two different text messages done.
You don't even have to think about it.
And the thing is that our solution is so dead simple that we get
actually a lot of questions like, Hey, where do you set the language?
I mean, I know that it's written that it's, everything is already
prepared and translated, but what do you actually mean by that?
And then we need to explain, you know, like, yeah.
Everything is on automatic, completely automatic on autopilot.
You don't have to even think about it.
Um, and yeah, after they go through the shock of being so simple to integrate it
in their real commerce or Shopify store, they're just like, this is amazing.
This is just amazing.
It's so simple.
Um, and then we usually get, I mean, occasionally we do
get after two or three days.
A text message from them or an email saying just like, well, this really works.
This is insane.
Um, and they showed their results, you know, they send us their return
of investment and everything.
I'm like, yeah, yeah.
You find anybody we know.
Um, but yeah, it it's, it's honestly really good.
Brilliant.
Well, that's how you get set up.
Um, so I thought I was going to summarize this.
What is a good SMS marketing strategy?
What I've heard today and correct me if I'm wrong is number one.
Obviously you need to set up some kind of system, whether it's with
cop boss or somebody else, but capo seems pretty straightforward.
Um, number two, you're going to have to get permission from your users.
Um, And, you know, figure that out.
Number three, you're going to have to set up some sequences.
So your abandoned cart sequence, your win-back sequence and your
post-purchase sequence seemed like three good things to sort of stop.
Obviously your system has already got those included, but make sure they're
going to work for you and your clients.
Number four, test your results.
Uh, and then number five sent today and text message a few weeks later again.
Yeah, actually this really works.
Uh, and that seems to me to be a, a great SMS marketing strategy.
Is there anything that I've missed there, but no.
No, just don't don't waste time.
Just do it, you know?
As soon as possible, because the sooner you start, the sooner you're
going to get better results and just demolish your marketing.
I mean, you're just going to grow.
I like that.
Demolish your marketing as a brilliant place.
Uh, listen, uh, today I've thoroughly enjoyed a conversation I really
have, and I guess there's going to be people with questions that
want to reach out, want to connect.
So people want to connect with you and get ahold of you.
What's the best way to do that.
You can send me.
Which is weird because we do text messages.
But now I say, send me an email, uh, email on info ads, card,
bus, uh, info ads, card, boss.io.
That's one way, uh, they can contact me via LinkedIn.
Uh, anyway actually is okay.
We've got a contact form on our website.
You can do a dare as well.
Um, anything goes actually, and we usually respond within one day.
So.
Great.
Wonderful.
Make sure you do too.
If you've got any questions I'm SU I'm sure there'll be
more than happy to help you.
We will, of course put all of the links to today, uh, in the show notes
and you'll be able to reach out to him, um, and ask your questions yet,
but like you said, do it get started.
I'd love to know the results as well.
So if you are going to implement SMS marketing, uh, please do
let us know how you get on.
Uh, I think.
Today, all this left for me to say is, thank you so much for joining us.
It's been an absolute privilege to talk to you a real treat.
Uh, and I'm, I'm curious to see the impact of this for our, for our show listeners.
Thank you.
So.
Thank you for having me.
It was really nice.
Thanks.
So there you have it.
What a fantastic conversation.
Huge.
Thanks again to today for joining me.
Don't forget to check out a complete back catalog online.
Just head on over to the e-commerce.
I keep saying that don't I, whenever I do the segment of the show, it's
not the e-commerce podcast.net.
I am going to buy that domain.
Because I've said it so many times, uh, check out e-commerce
podcast.net is the right domain.
Uh, and there you can subscribe to the show.
We'll let you know what's coming up.
You can check out all the back, uh, issues.
Is it back issues back versus back catalog back catalog is probably the
right phrase of the e-commerce podcast.
Cause we've got well over a hundred episodes now all devoted
to helping you get better on line.
Don't forget.
Don't.
I need to put my teeth back in.
Don't forget to subscribe wherever you get your podcasts from, because we have
some great conversations lined up and I don't want you to miss any of them.
And in case no one has told you today, you, my friend are awesome.