1 00:00:04,740 --> 00:00:08,100 well, hello and welcome to the e-commerce podcast with me. 2 00:00:08,100 --> 00:00:12,330 Your host, Matt Edmundson, this podcast, this show is all about 3 00:00:12,330 --> 00:00:14,790 helping you deliver e-commerce. 4 00:00:15,060 --> 00:00:15,540 Wow. 5 00:00:15,810 --> 00:00:16,590 Yes, it is. 6 00:00:16,950 --> 00:00:21,930 And to do that, I'm super excited to chat to today's guest today. 7 00:00:22,580 --> 00:00:29,780 From boss about how to use SMS marketing for e-commerce what a great topic that 8 00:00:29,780 --> 00:00:33,710 is, uh, and to do that justice and to give it a, you know, make it a bit more 9 00:00:33,710 --> 00:00:38,510 well-rounded and because so many new people are subscribing to the show at the 10 00:00:38,510 --> 00:00:42,530 moment, uh, one of the things I want to do is just give a quick shout out to some 11 00:00:42,530 --> 00:00:44,240 of the past guests and episodes where. 12 00:00:45,089 --> 00:00:48,989 Given that we are in fact, talking about SMS marketing for e-commerce. 13 00:00:49,230 --> 00:00:53,040 I thought you might enjoy the following episodes. 14 00:00:53,040 --> 00:00:54,599 So what does, you've listened to this one? 15 00:00:54,870 --> 00:01:00,870 Check out, uh, my interview with valentyn Radu on maximizing the 16 00:01:00,870 --> 00:01:02,789 lifetime value of a customer. 17 00:01:03,199 --> 00:01:06,810 I've got to know Valentine's since that recording is an absolute legend. 18 00:01:06,840 --> 00:01:09,270 Let me tell you such a great guy full of insight. 19 00:01:09,270 --> 00:01:13,860 Definitely check out his episode as well as, uh, Rouse episodes. 20 00:01:14,435 --> 00:01:18,125 Called referral marketing just got easy. 21 00:01:18,395 --> 00:01:22,265 One of my favorite titles, if I'm honest with you, uh, such a great conversation 22 00:01:22,265 --> 00:01:24,755 with rod, definitely check that out too. 23 00:01:25,205 --> 00:01:29,285 Now this episode is brought to you by the e-commerce cohort, which 24 00:01:29,285 --> 00:01:31,865 helps to deliver e-commerce wow. 25 00:01:31,895 --> 00:01:33,425 To your customers. 26 00:01:33,455 --> 00:01:35,134 What is the e-commerce cohort? 27 00:01:35,134 --> 00:01:40,295 I hear you saying, well, Let me tell you, uh, now you may well have come 28 00:01:40,295 --> 00:01:44,795 across folks who have got stuck with their e-commerce business, or maybe 29 00:01:44,795 --> 00:01:49,925 siloed into working on just one or two of their voluntary areas of their business. 30 00:01:50,325 --> 00:01:53,765 And they miss the kind of bigger picture, which is what happened to me. 31 00:01:53,875 --> 00:01:57,785 If I'm honest with you, uh, there's a story behind that which often tell, 32 00:01:58,055 --> 00:02:01,295 uh, on, on other people's podcasts when I get into and how it costs me. 33 00:02:02,369 --> 00:02:04,020 We lost millions as a result of that. 34 00:02:04,020 --> 00:02:09,870 So cohort has sort of been born out of that pain if you're like, uh, the 35 00:02:09,870 --> 00:02:14,880 e-commerce cohort is a lightweight membership group with guided monthly 36 00:02:14,880 --> 00:02:20,220 sprints, that cycle through all the key areas of e-commerce with the sober. 37 00:02:21,234 --> 00:02:26,185 Of providing you with clear, actionable jobs to be done for your online business. 38 00:02:26,185 --> 00:02:29,095 So you'll know what to work on when to work on it. 39 00:02:29,305 --> 00:02:33,745 And more importantly, you'll have the support and accountability to get it done. 40 00:02:33,985 --> 00:02:37,525 So whether you are just starting out in e-commerce or if like me 41 00:02:37,525 --> 00:02:41,725 you've been around for a while, a well-established e-commerce or 42 00:02:41,995 --> 00:02:44,245 as I like to call us, uh, then. 43 00:02:45,040 --> 00:02:51,040 Definitely encourage you to go and check out e-commerce cohort.com as it's gearing 44 00:02:51,040 --> 00:02:53,619 up for its founding member launch. 45 00:02:53,920 --> 00:02:58,779 Now you can also email me directly at Matt at e-commerce podcast.net with any 46 00:02:58,779 --> 00:03:01,760 questions that you have, because let me tell you, this is something that I. 47 00:03:02,300 --> 00:03:04,790 Right of we have done the online courses in the past. 48 00:03:04,790 --> 00:03:05,330 Yes, we have. 49 00:03:05,330 --> 00:03:07,610 We have done all kinds of crazy things. 50 00:03:07,640 --> 00:03:11,180 All of which I'm proud of and all of which have been good and 51 00:03:11,180 --> 00:03:13,010 cohort is taking all of that. 52 00:03:13,010 --> 00:03:17,090 Learning, putting everything together and in a very affordable monthly 53 00:03:17,090 --> 00:03:18,470 membership for the founding members. 54 00:03:18,470 --> 00:03:21,260 Let me tell you, so do go and check it out. 55 00:03:22,515 --> 00:03:26,175 Now let's jump in today's conversation. 56 00:03:26,175 --> 00:03:26,745 Shall we? 57 00:03:26,925 --> 00:03:32,325 So today's guest is the co-founder of cop boss, a text messaging solution 58 00:03:32,325 --> 00:03:34,425 for recovering abandoned cots. 59 00:03:34,785 --> 00:03:39,075 He's a former developer now focused on running day-to-day 60 00:03:39,075 --> 00:03:43,725 operations and achieving the long-term goals for his company. 61 00:03:43,965 --> 00:03:47,025 This is a conversation which is literally. 62 00:03:47,805 --> 00:03:52,785 Just touching the surface of SMS marketing and the power and impact it 63 00:03:52,785 --> 00:03:55,065 can have on your e-commerce business. 64 00:03:55,424 --> 00:03:58,695 So grab your pens, grab your notebooks, have your cup of coffee 65 00:03:58,695 --> 00:04:02,055 at the ready, because you're not going to want to miss any of this. 66 00:04:02,295 --> 00:04:04,695 Here's my conversation with. 67 00:04:06,855 --> 00:04:07,485 Sorry today. 68 00:04:07,515 --> 00:04:10,845 Thank you for joining me on the podcast. 69 00:04:10,845 --> 00:04:16,275 It is great to have you beaming in from what I can only hope is sunny Holland. 70 00:04:16,755 --> 00:04:18,645 Uh, but it it's great to have you. 71 00:04:18,645 --> 00:04:19,455 Thank you for joining me. 72 00:04:19,455 --> 00:04:20,445 How are you doing today? 73 00:04:21,345 --> 00:04:22,065 Good, good. 74 00:04:22,155 --> 00:04:23,475 Uh, thank you for having me. 75 00:04:23,565 --> 00:04:26,595 Uh, and it's not, it's not a sunny day in Holland. 76 00:04:27,135 --> 00:04:32,595 Unfortunately not it's a typical Dutch wet or right now going to start raining soon. 77 00:04:36,724 --> 00:04:37,115 Okay. 78 00:04:37,354 --> 00:04:40,715 So it's not just, um, it's not just England that has the rain 79 00:04:40,715 --> 00:04:42,455 Holland has its fair share as well. 80 00:04:43,115 --> 00:04:44,195 Oh yeah. 81 00:04:44,224 --> 00:04:44,465 Yeah. 82 00:04:44,495 --> 00:04:47,315 We do have a, quite a fair share of rain. 83 00:04:47,315 --> 00:04:51,844 You can go outside and it's sunny one moment then it's raining the next. 84 00:04:51,995 --> 00:04:56,914 So it's an interesting experience, uh, was not used to it too, because I'm 85 00:04:56,914 --> 00:04:59,534 from Slovenia and I moved here in just. 86 00:05:00,715 --> 00:05:03,655 And I was quite shocked about the weather conditions here, but, uh, 87 00:05:03,715 --> 00:05:05,094 it's, it's actually quite nice. 88 00:05:05,185 --> 00:05:08,905 Uh, I, before it actually it's good. 89 00:05:08,995 --> 00:05:13,375 So yeah, when I come to England, uh, yeah, I'm going to be using. 90 00:05:18,565 --> 00:05:19,555 Yeah, absolutely. 91 00:05:19,555 --> 00:05:20,425 You're going to be used to it. 92 00:05:20,485 --> 00:05:22,825 Uh, which is, which is helpful. 93 00:05:22,885 --> 00:05:24,925 I think whenever you're, whenever you're visiting. 94 00:05:24,925 --> 00:05:30,265 And so you are from Slovenia, you live in Holland and you're the co-founder 95 00:05:30,265 --> 00:05:36,745 of a company called cart boss, which is all about SMS or text messaging. 96 00:05:36,805 --> 00:05:41,070 As we like to say, saying in England, And one of the things that you 97 00:05:41,070 --> 00:05:44,370 mentioned on your website, we're going to get into the whole SMS 98 00:05:44,370 --> 00:05:45,840 marketing, text message marketing. 99 00:05:45,840 --> 00:05:49,410 One of the stats that really surprised me, which you mentioned on your website 100 00:05:49,890 --> 00:05:56,490 was that 99% of people open text messages, which I'd never really thought about. 101 00:05:56,490 --> 00:05:58,440 But I guess it's, I guess it makes sense. 102 00:05:59,885 --> 00:06:00,094 Yeah. 103 00:06:00,184 --> 00:06:01,414 Yeah, it makes sense. 104 00:06:01,414 --> 00:06:04,234 Everybody just checks out the text message. 105 00:06:04,625 --> 00:06:05,494 You're interested. 106 00:06:05,705 --> 00:06:09,994 You, you don't get, you know, as many text messages as you get emails, so 107 00:06:10,085 --> 00:06:12,844 it's not a full inbox of, of them. 108 00:06:13,445 --> 00:06:19,740 Uh, so the space, you know, for using text messages, It's quite a good, 109 00:06:19,740 --> 00:06:24,930 because yeah, you're not full of text messages the whole time, but there's 110 00:06:25,200 --> 00:06:27,240 one statistics that's even better. 111 00:06:27,750 --> 00:06:33,600 Uh it's that 93% of text messages gets read within three 112 00:06:33,600 --> 00:06:34,890 minutes of receiving them. 113 00:06:36,300 --> 00:06:41,850 Now dads, the statistics actually that I was just amazed at, and that's why 114 00:06:41,850 --> 00:06:46,350 it's so powerful to use them because honestly, when you get a text message, 115 00:06:47,474 --> 00:06:51,794 Open it usually quite immediately because your phone is constantly with you. 116 00:06:52,424 --> 00:06:57,945 And if you use text messages for remarketing or whatever you want, you 117 00:06:57,945 --> 00:07:00,315 get the results results instantly. 118 00:07:00,945 --> 00:07:04,364 That's why text messages are such a powerful tool in marketing. 119 00:07:08,205 --> 00:07:09,945 That's a really interesting idea that. 120 00:07:10,935 --> 00:07:13,845 93% of text messages read within three minutes. 121 00:07:14,445 --> 00:07:18,345 Does that mean, uh, without getting too granular in the detail just yet, but 122 00:07:18,345 --> 00:07:24,315 does that mean, um, if I send out an, uh, uh, a text message, um, I'm going 123 00:07:24,315 --> 00:07:28,245 to see the response within the next three minutes, and if it's, I'm not 124 00:07:28,245 --> 00:07:31,245 going to see too much response, maybe 10 minutes after I've sent it, you're 125 00:07:31,245 --> 00:07:34,995 going to see the bulk of it within the three or four minutes of sending it out. 126 00:07:34,995 --> 00:07:35,835 Would that be that. 127 00:07:37,229 --> 00:07:38,940 Um, well, not really. 128 00:07:39,060 --> 00:07:44,669 Um, when we know I can go a bit technical here because it depends 129 00:07:44,669 --> 00:07:47,460 on the level of conversation here. 130 00:07:47,700 --> 00:07:51,930 The thing is that, uh, when you send out a text message, we can see 131 00:07:51,930 --> 00:07:53,580 if a text message has been opened. 132 00:07:53,789 --> 00:07:57,810 We can get that information from various API calls and stuff like that. 133 00:07:58,590 --> 00:08:02,200 Uh, and we can see that a text message has been opened within. 134 00:08:03,030 --> 00:08:07,979 A specific timeframe, but if we're talking about conversions, meaning 135 00:08:07,979 --> 00:08:11,729 that after a text message has been opened and a conversion will be 136 00:08:11,760 --> 00:08:16,050 completed within a time span of five, 10 minutes, that's not the case. 137 00:08:16,890 --> 00:08:21,479 Uh, what happens is that when a text message is sent, uh, it's usually. 138 00:08:22,590 --> 00:08:24,810 And then it's opened again and then it's open again. 139 00:08:24,960 --> 00:08:27,270 It's opened actually a few times usually. 140 00:08:28,590 --> 00:08:34,470 And then the conversion occurs in a way that a link is clicked and then 141 00:08:34,470 --> 00:08:39,150 the recipient goes to the website and then dabs around the site, you know, 142 00:08:39,150 --> 00:08:42,360 again, and then, uh, complete the order. 143 00:08:42,929 --> 00:08:47,850 It really depends, but, uh, most, if we talk about abandoned cart, text 144 00:08:47,850 --> 00:08:53,084 message, Those can work a lot faster than usual marketing text messages, 145 00:08:53,355 --> 00:08:59,685 like most text messages or win-back text messages newsletter once. 146 00:09:00,465 --> 00:09:05,715 Uh, but the abandoned cart, text messages, those can work almost instantaneous. 147 00:09:08,709 --> 00:09:09,100 Okay. 148 00:09:10,120 --> 00:09:16,090 And so, um, so let's, we'll come back to that because I want to get into that a 149 00:09:16,090 --> 00:09:19,689 little bit, but I guess before I get too caught up in the detail, which is, you 150 00:09:19,689 --> 00:09:22,329 know, my, my, uh, my weakness, I suppose. 151 00:09:22,689 --> 00:09:26,439 Um, let's just take a step back because I, I want to. 152 00:09:27,455 --> 00:09:31,835 Um, I'm imagining people who are listening to the show who maybe don't do text 153 00:09:31,835 --> 00:09:34,115 messaging, marketing, or SMS marketing. 154 00:09:34,745 --> 00:09:40,205 And so what would be the benefits of SMS messages for e-commerce marketers? 155 00:09:40,205 --> 00:09:40,505 Why? 156 00:09:40,535 --> 00:09:44,355 I mean, you've already mentioned that, you know, 93% of people are gonna open 157 00:09:44,355 --> 00:09:45,944 them within the three first three minutes. 158 00:09:45,975 --> 00:09:49,125 We don't get a lot of text messages, but are there some other reasons that 159 00:09:49,125 --> 00:09:52,665 we should really think about doing this if we're not already doing it? 160 00:09:54,225 --> 00:09:57,824 Um, well, I mean, we can think about abandoned cart emails. 161 00:09:58,395 --> 00:10:02,385 If you remember them, when they started appearing, when people started using them, 162 00:10:02,865 --> 00:10:05,324 what happened was they just converted. 163 00:10:05,535 --> 00:10:07,064 They gave more. 164 00:10:07,805 --> 00:10:11,555 They offered more sale to the stores, to the store owners. 165 00:10:12,185 --> 00:10:14,105 And it's the same with text messages. 166 00:10:14,105 --> 00:10:18,395 It just gives you another marketing channel to get in contact with 167 00:10:18,395 --> 00:10:21,215 your clients, with your customers. 168 00:10:21,935 --> 00:10:27,005 Um, doughnut difference is that the conversion rate is extremely higher. 169 00:10:27,065 --> 00:10:29,915 The open rate is just unimaginable. 170 00:10:30,935 --> 00:10:35,465 Having a, an having been open rate of 99% and a return of investment 171 00:10:35,465 --> 00:10:38,255 of somewhere between 2400%. 172 00:10:38,285 --> 00:10:45,005 And some of our users have a return of investment of, I think around 173 00:10:45,005 --> 00:10:53,795 7000% that outfits that's our top, uh, user, uh, and a few brands have 174 00:10:53,795 --> 00:10:55,895 a return of investment of 5,000 per. 175 00:10:57,235 --> 00:11:00,385 And not just like for a short time span. 176 00:11:00,445 --> 00:11:07,075 Uh, we just like two months ago, a large, uh, brand that does, uh, 177 00:11:07,105 --> 00:11:10,015 clothing, uh, started using us. 178 00:11:10,255 --> 00:11:11,725 I mean, started using card boss. 179 00:11:12,145 --> 00:11:12,385 Yeah. 180 00:11:12,415 --> 00:11:16,195 They constantly just have like a 5,100, two and 5,000 181 00:11:16,195 --> 00:11:18,115 to 200% return of investment. 182 00:11:18,835 --> 00:11:21,145 So you don't lose money. 183 00:11:21,595 --> 00:11:28,530 Uh, You just sell more stuff and it's honestly a no brainer you've got nothing 184 00:11:28,560 --> 00:11:34,110 to do is, um, because yeah, I mean, if you just put in a bit of money, 185 00:11:34,140 --> 00:11:41,370 like 10 euros and you get 400 euros back, even more, you know, so yeah. 186 00:11:41,430 --> 00:11:42,390 It's just useful. 187 00:11:42,450 --> 00:11:45,960 And even people, you know, the recipients of the text message. 188 00:11:47,295 --> 00:11:51,615 W we check, you know, how many people unsubscribed from the received, 189 00:11:51,615 --> 00:11:55,005 receiving the text messages on average? 190 00:11:55,035 --> 00:11:59,535 I mean, on average, on 2000 people that are contacted, 191 00:11:59,805 --> 00:12:03,224 uh, one person unsubscribes. 192 00:12:05,005 --> 00:12:06,444 So yeah. 193 00:12:07,800 --> 00:12:11,610 Yeah, well, honestly, I thought that more people will, when you 194 00:12:11,610 --> 00:12:17,130 compare them, when you compare that information to email marketing, which 195 00:12:17,130 --> 00:12:18,480 of course everybody should be doing. 196 00:12:18,689 --> 00:12:21,540 Uh, and we, we say that everybody should be doing email marketing. 197 00:12:22,170 --> 00:12:26,100 Um, but it's interesting when you compare those numbers to email 198 00:12:26,100 --> 00:12:31,469 marketing, because text messaging then, um, has a dramatically high. 199 00:12:32,114 --> 00:12:36,555 Uh, open rate, um, I mean, dramatically higher, you know, you're talking 99%. 200 00:12:37,185 --> 00:12:43,305 Um, it seems to have a much bigger return on investment than email marketing. 201 00:12:43,875 --> 00:12:49,305 Um, and it seems to have a lower unsubscribe rate than email marketing. 202 00:12:49,305 --> 00:12:51,494 At least that's from some of the numbers that you're telling me, 203 00:12:51,494 --> 00:12:52,785 I guess it's going to differ. 204 00:12:53,625 --> 00:12:57,825 From company to company and obviously a website to website. 205 00:12:57,835 --> 00:13:00,495 So you're going to have to check it out, but it's, it's interesting 206 00:13:00,495 --> 00:13:04,425 that you call text messaging, marketing a bit of a no brainer. 207 00:13:04,425 --> 00:13:10,245 So when you compare SMS marketing with email marketing, um, I guess 208 00:13:10,245 --> 00:13:11,475 it is a bit of a no brainer. 209 00:13:11,475 --> 00:13:13,095 So when our. 210 00:13:14,385 --> 00:13:19,365 When I'm starting out in e-commerce, uh, today I'm, I'm thinking, how do 211 00:13:19,365 --> 00:13:22,545 I build my e-commerce marketing list? 212 00:13:22,545 --> 00:13:24,224 How do I build my email subscribers? 213 00:13:24,224 --> 00:13:24,375 Right. 214 00:13:24,375 --> 00:13:28,395 How do I, cause I know that long-term, I need to have a good email marketing 215 00:13:28,395 --> 00:13:32,415 system, but how do I do that with text messaging subscribers? 216 00:13:32,444 --> 00:13:33,525 Do I need a strategy? 217 00:13:33,525 --> 00:13:39,615 Which says I need to do this to get new subscribers, to my text messaging, like. 218 00:13:41,685 --> 00:13:44,535 It's actually no different than with emails. 219 00:13:44,535 --> 00:13:49,545 You know, you can share a show up, pop up on the site, uh, explain that 220 00:13:49,545 --> 00:13:54,195 you are going to offer different special deals via text messages. 221 00:13:54,525 --> 00:13:56,865 And then the day we're going to be the first one to get it. 222 00:13:57,495 --> 00:13:59,985 Uh, but the most successful way is on the checkout. 223 00:13:59,985 --> 00:14:03,165 You know, where you can just say, have a checkbox underneath the. 224 00:14:04,375 --> 00:14:08,485 And just say like, Hey, would you like to subscribe to our text messages, text 225 00:14:08,485 --> 00:14:10,105 messaging, emailing, and that's it. 226 00:14:11,035 --> 00:14:19,015 Um, it's not a big, how do you say, um, a big, uh, mental breakthrough? 227 00:14:19,015 --> 00:14:22,105 You know, it's completely the same just with emails. 228 00:14:22,225 --> 00:14:26,425 Um, uh, because people don't want to learn new stuff. 229 00:14:26,515 --> 00:14:26,694 Like. 230 00:14:27,510 --> 00:14:29,070 Visitors of your website. 231 00:14:29,070 --> 00:14:32,280 They don't want to learn new stuff and you don't want to show 232 00:14:32,280 --> 00:14:33,660 them something revolutionary. 233 00:14:34,170 --> 00:14:37,020 You just have to keep it as things were before. 234 00:14:37,560 --> 00:14:38,820 Just introduce that. 235 00:14:38,850 --> 00:14:40,710 It's not going to be with emails anymore. 236 00:14:40,710 --> 00:14:44,640 That it's going to be with text messages, which is even better, you 237 00:14:44,640 --> 00:14:50,790 know, because old people, for example, they don't usually open emails. 238 00:14:51,060 --> 00:14:52,620 They don't even know what I mean. 239 00:14:52,860 --> 00:14:55,800 Usually they are really bad with emails. 240 00:14:56,835 --> 00:15:00,285 But with text messages, they're really keen on using them. 241 00:15:00,285 --> 00:15:01,725 They know how to use their phone. 242 00:15:02,505 --> 00:15:06,405 So it's a more personalized experience. 243 00:15:06,405 --> 00:15:11,925 So that's why people read, like, to, uh, subscribe to their mailing lists. 244 00:15:12,165 --> 00:15:14,955 I mean, to their SMS mailing lists. 245 00:15:15,795 --> 00:15:17,955 Um, it's better that way. 246 00:15:18,015 --> 00:15:18,285 Yeah. 247 00:15:21,905 --> 00:15:22,205 Okay. 248 00:15:22,205 --> 00:15:25,410 So putting it in checkout, um, I get that. 249 00:15:25,410 --> 00:15:26,910 That makes an awful lot of sense. 250 00:15:27,090 --> 00:15:29,310 Um, and to be honest with you, I'm just thinking about all 251 00:15:29,310 --> 00:15:30,240 the websites that I've been on. 252 00:15:30,270 --> 00:15:32,190 Very few of them are doing SMS marketing. 253 00:15:32,190 --> 00:15:32,820 Very few of them. 254 00:15:32,820 --> 00:15:34,920 Ask if they can send me a text message. 255 00:15:35,490 --> 00:15:35,550 Yeah. 256 00:15:37,135 --> 00:15:41,725 Is there, I guess, is there some kind of rules and regulations, like 257 00:15:42,085 --> 00:15:44,845 email is very highly regulated. 258 00:15:44,845 --> 00:15:47,305 You know, we've got GDPR now in Europe and all that sort of stuff. 259 00:15:47,755 --> 00:15:51,444 Um, it's just text messaging fall under the same banner. 260 00:15:51,444 --> 00:15:53,995 Do we have to, you know, think about things like compliance 261 00:15:53,995 --> 00:15:55,245 and GDPR compliance and. 262 00:15:57,030 --> 00:15:57,300 Yeah. 263 00:15:57,300 --> 00:15:57,570 Yeah. 264 00:15:57,600 --> 00:15:59,490 GDPR does comply in this case. 265 00:15:59,520 --> 00:16:04,920 Uh it's there's also a special regulation in the U S um, but 266 00:16:05,040 --> 00:16:10,980 regarding text messages, it's more in a way that even specific 267 00:16:11,010 --> 00:16:13,020 countries have their own regulations. 268 00:16:13,590 --> 00:16:17,460 So it needs to be checked if you can send them or. 269 00:16:18,405 --> 00:16:19,995 I mean, you are safe. 270 00:16:19,995 --> 00:16:23,795 If you show a checkbox, you know, underneath the phone field on 271 00:16:23,805 --> 00:16:27,975 a checkout that you ask them if they comply to receiving them. 272 00:16:29,355 --> 00:16:33,885 But if you want to optimize your marketing, you can check 273 00:16:33,885 --> 00:16:35,385 in, in each specific country. 274 00:16:35,444 --> 00:16:40,605 If the chat box can be preselected or if it even needs to be shown, you know, so. 275 00:16:42,240 --> 00:16:46,080 And that way you need to change those stuff out to optimize marketing. 276 00:16:46,590 --> 00:16:51,300 And then there is of course, the option to send post-purchase text messages or 277 00:16:51,300 --> 00:16:57,330 win-back, or campaigns to your existing clients, to your existing, to the 278 00:16:57,330 --> 00:16:59,130 people that already bought on your site. 279 00:17:00,795 --> 00:17:06,315 There was a question regarding if you can contact them without their consent. 280 00:17:07,065 --> 00:17:12,915 Uh, because if someone has already bought something on your side, they have to check 281 00:17:12,915 --> 00:17:17,655 that they comply with the regulations of the website of how they operate. 282 00:17:18,165 --> 00:17:22,635 And if you have that insight in the privacy policy written, in that 283 00:17:22,635 --> 00:17:26,744 case, you might be able to send them text messages and that specific. 284 00:17:27,425 --> 00:17:28,685 Uh, don't go anywhere. 285 00:17:28,715 --> 00:17:31,504 We're going to carry on this conversation very, very shortly, 286 00:17:31,534 --> 00:17:33,455 uh, about SMS messaging. 287 00:17:33,784 --> 00:17:38,104 Uh, but first here is a quick message from this week's show sponsors. 288 00:17:39,004 --> 00:17:42,364 Hey, there are you a business owner here at orient digital? 289 00:17:42,364 --> 00:17:46,205 We know firsthand that running an e-commerce business can be really hard. 290 00:17:47,145 --> 00:17:49,365 As the online space gets more competitive. 291 00:17:49,425 --> 00:17:52,425 It is becoming even more challenging to stay ahead of the curve. 292 00:17:52,635 --> 00:17:53,804 We totally get it. 293 00:17:53,955 --> 00:17:57,915 So we want to help you succeed by offering a wide range of services from 294 00:17:57,915 --> 00:18:02,745 fulfillment marketing, customer service, and even coaching and consulting, just 295 00:18:02,745 --> 00:18:06,885 so that you can do what matters most, save yourself the time and the money, 296 00:18:06,885 --> 00:18:09,044 and let us handle the day to day tasks. 297 00:18:09,375 --> 00:18:12,915 This way you can run your business without having to worry about the boring stuff. 298 00:18:13,365 --> 00:18:15,254 So what do you say, are we a good fit for your. 299 00:18:16,230 --> 00:18:19,389 Come check us out@oriendigital.com and let us know what you. 300 00:18:28,439 --> 00:18:32,699 so, uh, yeah, today before, uh, we were talking about permissions and 301 00:18:32,699 --> 00:18:36,810 how, you know, a simple checkbox, um, would be helpful and maybe 302 00:18:36,810 --> 00:18:39,689 updating the terms and conditions on your, on your website, obviously. 303 00:18:40,365 --> 00:18:44,925 Um, you need to add, well, I don't want to do is get into 304 00:18:44,925 --> 00:18:46,185 giving all kinds of legal advice. 305 00:18:46,185 --> 00:18:48,705 We're just going to recommend people, go check out rules for themselves, 306 00:18:48,705 --> 00:18:51,765 but these are some of the things that obviously people have, uh, some 307 00:18:51,765 --> 00:18:53,025 of your clients have done before. 308 00:18:53,865 --> 00:18:57,645 Um, so we've got the permission of the subscriber, right? 309 00:18:57,675 --> 00:18:58,155 We've. 310 00:18:59,520 --> 00:19:01,920 We've got they've, they've checked the they've checked. 311 00:19:03,330 --> 00:19:04,980 They've ticked the checkbox. 312 00:19:05,310 --> 00:19:08,040 Uh, and, uh, we've got the permissions. 313 00:19:08,040 --> 00:19:11,970 Now you mentioned about, um, abandoned cars. 314 00:19:11,990 --> 00:19:13,470 Let's talk about that for a little bit. 315 00:19:13,530 --> 00:19:18,210 Uh, how can SMS marketing then, uh, help us reduce abandoned carts? 316 00:19:18,240 --> 00:19:19,830 How do you see it working effectively? 317 00:19:19,830 --> 00:19:21,120 What are some of the strategies there? 318 00:19:22,650 --> 00:19:28,635 Well, uh, it's simple when someone abandons their car, As soon as possible, 319 00:19:28,695 --> 00:19:33,255 you automatically send them a text message saying, Hey John, you forgot 320 00:19:33,255 --> 00:19:37,245 something in your cart, or you can even go for it or saying like, Hey, you forgot 321 00:19:37,245 --> 00:19:39,375 the basketball in your shopping cart. 322 00:19:39,435 --> 00:19:42,255 Don't forget to check out complete your order. 323 00:19:42,255 --> 00:19:47,715 Before the stock runs out, there was a link in the text message who clicks on the 324 00:19:47,715 --> 00:19:50,415 link gets to the checkout, the checkout. 325 00:19:51,105 --> 00:19:55,725 Already prefilled with his information, uh, because that's the thing 326 00:19:55,935 --> 00:20:02,025 like 70% of, uh, abandoned carts actually fill out the complete form. 327 00:20:03,255 --> 00:20:07,395 And then they abandoned the cart because that is the reason behind 328 00:20:07,395 --> 00:20:10,935 that is that when you're on the phone, you know, you write in all the 329 00:20:10,935 --> 00:20:15,555 information, then you get to the price point or you see that the shipping is. 330 00:20:16,960 --> 00:20:19,990 Bryce and additional fees and stuff like that. 331 00:20:19,990 --> 00:20:21,370 And then you live with the site. 332 00:20:21,910 --> 00:20:25,060 So that's why they fill out most of the form. 333 00:20:25,870 --> 00:20:30,520 Anyways, they get automatically redirected to the checkout. 334 00:20:30,550 --> 00:20:33,310 That's already prefilled with all their information. 335 00:20:33,850 --> 00:20:39,610 If you perhaps offer a discount it's already embedded and a checkout. 336 00:20:40,030 --> 00:20:43,470 I mean, in the past, So, all they need to do is complete the 337 00:20:43,470 --> 00:20:45,330 door or, I mean, click complete. 338 00:20:45,990 --> 00:20:51,570 Uh, usually what you do is you have two, three text messages set up, you 339 00:20:51,570 --> 00:20:55,620 know, like the first one is honestly just the best way for the first one 340 00:20:56,070 --> 00:20:57,900 is just to have it as a gentle rule. 341 00:20:58,699 --> 00:21:00,439 Not to offer any discount at all. 342 00:21:00,919 --> 00:21:05,419 And why I'm saying this is because that text message 343 00:21:05,449 --> 00:21:07,370 actually offers the best results. 344 00:21:07,669 --> 00:21:12,230 The first one with zero, uh, discount, nothing special adult. 345 00:21:12,980 --> 00:21:19,250 Um, then the second one is usually with some kind of a discount or free shipping. 346 00:21:19,580 --> 00:21:21,649 Depends, you know, on your shop. 347 00:21:21,679 --> 00:21:23,720 What's the bottleneck white people. 348 00:21:23,720 --> 00:21:24,709 Don't complete the order. 349 00:21:26,670 --> 00:21:30,780 And then perhaps the third one, but they all should be spent in a. 350 00:21:32,280 --> 00:21:37,889 Um, small time span, for example, the first one after five, 10 minutes, 15, 351 00:21:37,889 --> 00:21:41,550 perhaps if you have some kind of other upsell options as well on your site, 352 00:21:42,449 --> 00:21:46,530 uh, then the second one after two to four hours, something like that. 353 00:21:47,070 --> 00:21:52,649 And then the third one, perhaps after six, 12 hours, something like, yeah. 354 00:21:52,709 --> 00:21:56,310 Oh, short time span for the abandoned cart text message. 355 00:21:56,310 --> 00:21:58,080 Because a lot of people actually. 356 00:22:01,640 --> 00:22:01,860 Yeah. 357 00:22:02,080 --> 00:22:02,330 Yeah. 358 00:22:03,070 --> 00:22:08,170 Um, I mean, you do want to convince them to complete the order and if a 359 00:22:08,170 --> 00:22:12,760 gentle reminder does it work, that means that they honestly don't want to buy 360 00:22:12,760 --> 00:22:14,310 it because of the price or something. 361 00:22:15,705 --> 00:22:20,025 Uh, so it's best just to send them different offers, to see which 362 00:22:20,025 --> 00:22:21,585 one is the one that can work. 363 00:22:22,455 --> 00:22:27,285 And then if you see, for example, that the, I dunno, appreciating 364 00:22:27,555 --> 00:22:29,055 is the one that really work. 365 00:22:29,745 --> 00:22:33,375 That means that your shipping costs are too high and maybe you 366 00:22:33,375 --> 00:22:34,875 should change them on your site. 367 00:22:35,805 --> 00:22:40,065 And that way you wouldn't even get so many abandoned carts and. 368 00:22:45,200 --> 00:22:45,860 That's really. 369 00:22:45,860 --> 00:22:49,490 Um, that's really, I, I mean, that's a top tip right there. 370 00:22:49,520 --> 00:22:54,889 You know, you, you, uh, you look at, um, I like that. 371 00:22:54,919 --> 00:22:55,610 I like that a lot. 372 00:22:55,610 --> 00:22:58,730 So if you're sending out, um, you know, free shipping text messages in your 373 00:22:58,730 --> 00:23:02,480 abandoned carts are converting as a result, check your shipping cost because 374 00:23:02,480 --> 00:23:04,909 maybe they asked too high and you can experiment with that a little bit. 375 00:23:04,909 --> 00:23:06,379 I think that's, that's, that's very clever. 376 00:23:06,620 --> 00:23:07,370 It's useful. 377 00:23:07,370 --> 00:23:08,870 I think when you look at. 378 00:23:10,034 --> 00:23:14,205 You know, these, these tactics like SMS messaging, and it gives you data, 379 00:23:14,205 --> 00:23:17,235 which helps you make your website better general, meaning you can 380 00:23:17,235 --> 00:23:19,695 use it in multiple different ways. 381 00:23:20,580 --> 00:23:24,870 Um, to the, you know, that sort of make sure website better, which I really like. 382 00:23:24,900 --> 00:23:25,680 I really liked that. 383 00:23:26,010 --> 00:23:28,350 So the first email is a first email. 384 00:23:28,350 --> 00:23:28,560 Sorry. 385 00:23:28,560 --> 00:23:34,770 The first text message is, um, is a sort of a general, uh, a gentle reminder. 386 00:23:34,770 --> 00:23:36,390 I like that phrase a gentle reminder. 387 00:23:36,720 --> 00:23:40,710 Uh, the second one is maybe free shipping or a discount on the product. 388 00:23:40,710 --> 00:23:42,240 What would the third text message. 389 00:23:43,575 --> 00:23:45,405 Uh, just the percentage. 390 00:23:45,645 --> 00:23:52,305 It can be a percentage discount or a few of our, uh, users do a free gift, 391 00:23:53,534 --> 00:23:58,395 for example, complete your order and get a free gift with, uh, with it. 392 00:23:59,534 --> 00:24:03,705 So that that's, that's one type of text message. 393 00:24:04,274 --> 00:24:04,625 But. 394 00:24:05,385 --> 00:24:09,075 Mostly it's just like they send, like the first one is free. 395 00:24:09,135 --> 00:24:12,285 The second one is a discount or free shipping. 396 00:24:12,795 --> 00:24:16,995 And the second one is if previously it was free shipping and now it's a discount 397 00:24:17,325 --> 00:24:19,395 or a higher discount than previously. 398 00:24:20,025 --> 00:24:21,525 So nothing special. 399 00:24:21,585 --> 00:24:27,165 Honestly, the free gift is just some alternative that some of our users do. 400 00:24:32,190 --> 00:24:32,610 Okay. 401 00:24:33,930 --> 00:24:35,190 That's really, really fast. 402 00:24:35,190 --> 00:24:37,920 So all you need is three text messages for your abandoned cart. 403 00:24:38,310 --> 00:24:42,960 If they've still not purchased that day, have you, is there a fourth text message 404 00:24:42,960 --> 00:24:47,805 the next day, or do you just kind of go wait, you know, Leave that person alone. 405 00:24:47,805 --> 00:24:49,514 They're obviously not that interested or maybe put them 406 00:24:49,514 --> 00:24:50,715 in an email funnel somewhere. 407 00:24:51,524 --> 00:24:54,615 Yeah, no, you just leave them alone because if they didn't convert 408 00:24:54,635 --> 00:24:56,565 now, they, they just love it. 409 00:24:56,565 --> 00:25:00,135 You know, they've got a text message that we're waiting for them if they decide to. 410 00:25:00,254 --> 00:25:04,365 Uh, but if that doesn't help it, it's useless. 411 00:25:04,995 --> 00:25:06,705 You're just losing money at that point. 412 00:25:06,945 --> 00:25:07,274 Okay. 413 00:25:09,105 --> 00:25:10,995 Yeah, no, that's helpful. 414 00:25:11,415 --> 00:25:15,855 So, um, I can see how X, uh, text messaging works for abandoned carts. 415 00:25:16,755 --> 00:25:21,555 I think, um, one of the things that I'm, I'm deeply concerned about or deeply 416 00:25:21,555 --> 00:25:24,705 interested in is maybe a better way to put it when it comes to e-commerce. 417 00:25:24,825 --> 00:25:27,705 Um, certainly on our sites is the whole customer experience. 418 00:25:27,705 --> 00:25:30,465 You know, how do I, how do we make customer service better? 419 00:25:30,465 --> 00:25:32,625 How do we make the whole customer experience better? 420 00:25:33,195 --> 00:25:34,965 And I guess one of the ways that I see. 421 00:25:35,685 --> 00:25:38,205 Um, text messages being super helpful. 422 00:25:38,205 --> 00:25:40,725 And I, and again, let me know what you think about this. 423 00:25:41,235 --> 00:25:44,804 Um, With simple things like shipping updates. 424 00:25:44,804 --> 00:25:47,145 Hi, we've got your order, your, your, your order shipped. 425 00:25:47,145 --> 00:25:49,665 Here's the tracking number as well as sending that out by email. 426 00:25:49,965 --> 00:25:54,195 Are those text messages helpful or should I not, not really think 427 00:25:54,195 --> 00:25:57,554 about those and just focus more on maybe marketing specific. 428 00:25:59,024 --> 00:26:02,685 Uh, we don't actually do that with, uh, Carlos. 429 00:26:02,715 --> 00:26:06,764 We don't offer that kind of support, but during the research, 430 00:26:07,304 --> 00:26:10,754 uh, the number of, uh, Products. 431 00:26:10,784 --> 00:26:12,345 I mean, the packages delivered. 432 00:26:13,440 --> 00:26:14,520 Uh, S higher. 433 00:26:14,520 --> 00:26:21,360 I mean, when you do, um, cash on delivery payments, uh, there is a lot of people 434 00:26:21,360 --> 00:26:24,149 that don't actually just take the package. 435 00:26:24,160 --> 00:26:26,760 They decide, decide not to even take it. 436 00:26:26,760 --> 00:26:28,230 So the post needs to bring it. 437 00:26:29,415 --> 00:26:34,155 If you do use text messages to remind them, Hey, your package is on the way. 438 00:26:34,635 --> 00:26:39,254 Uh, if I remember correctly, there was an increase in 439 00:26:39,344 --> 00:26:45,135 deliverability of the packages, but I don't recall how big into us. 440 00:26:45,135 --> 00:26:46,695 I mean, what the percentage was 441 00:26:51,375 --> 00:26:52,324 in the scalp does. 442 00:26:52,945 --> 00:26:53,814 I mean, I'm intrigued. 443 00:26:55,554 --> 00:26:55,915 Okay. 444 00:26:56,155 --> 00:26:57,084 I'm intrigued. 445 00:26:57,115 --> 00:26:57,415 Why. 446 00:26:58,620 --> 00:27:02,489 And while you caught boss, don't do that then. 447 00:27:02,580 --> 00:27:04,590 Is there a reason you've not gone down that road? 448 00:27:06,000 --> 00:27:06,300 Yeah. 449 00:27:06,510 --> 00:27:06,870 Yeah. 450 00:27:06,989 --> 00:27:10,590 Uh, there was a lot of different, uh, suppliers, you know, for 451 00:27:10,590 --> 00:27:15,929 example, you've got the HR again and multiple different, uh, offers. 452 00:27:16,469 --> 00:27:23,475 Uh, then you've got to different, um, Uh, those, um, companies, you know, did they, 453 00:27:23,504 --> 00:27:25,995 uh, offer billing and stuff like that? 454 00:27:26,715 --> 00:27:29,925 Uh, they also have like integrations with that. 455 00:27:30,405 --> 00:27:36,074 Our main focus is on sale, you know, selling as much recovering, abandoned 456 00:27:36,074 --> 00:27:39,014 carts, growing your conversion rates. 457 00:27:39,524 --> 00:27:40,905 That's our main focus. 458 00:27:41,905 --> 00:27:43,345 After the sale has been done. 459 00:27:43,345 --> 00:27:50,095 We're just focusing on nurturing that a client of yours not doing the 460 00:27:50,095 --> 00:27:53,875 whole deliverability and everything that that's not our main goal. 461 00:27:53,935 --> 00:27:55,284 Our main goal is car. 462 00:27:58,995 --> 00:27:59,294 Yeah. 463 00:28:00,615 --> 00:28:03,645 Ah, the clue as they say is in the name. 464 00:28:03,735 --> 00:28:04,034 Yes. 465 00:28:04,065 --> 00:28:04,635 No, I get that. 466 00:28:04,635 --> 00:28:06,014 And, and, and actually you're right. 467 00:28:06,014 --> 00:28:09,105 The more I think about it, I mean, a lot of the male companies that we use 468 00:28:09,105 --> 00:28:11,865 will actually send a text message to clients say, no, we're going to deliver 469 00:28:11,865 --> 00:28:13,455 between 11 and 12 today or whatever. 470 00:28:15,600 --> 00:28:17,340 So you focus on sales. 471 00:28:17,340 --> 00:28:19,980 So you obviously we've talked about cart abandonment. 472 00:28:20,010 --> 00:28:23,610 That's one area that we can use text messages, and you've alluded 473 00:28:23,610 --> 00:28:26,460 to some other areas like wingback campaigns and stuff like that. 474 00:28:26,460 --> 00:28:30,300 So why don't you elaborate on maybe two or three other key areas that 475 00:28:30,300 --> 00:28:33,360 I should really think about text messages and maybe give us a bit 476 00:28:33,360 --> 00:28:35,210 of insight into strategy into that? 477 00:28:36,360 --> 00:28:38,130 Well, uh, text messages. 478 00:28:39,390 --> 00:28:44,730 That simple after you complete an order, you, we have a funnel for 479 00:28:44,730 --> 00:28:49,920 example, that after four weeks after you compete in an order, you get another 480 00:28:49,920 --> 00:28:55,170 text message saying, Hey, thanks for being a loyal, loyal client of ours. 481 00:28:56,160 --> 00:29:00,510 Here's a coupon code for 20% off on anything on our site. 482 00:29:01,260 --> 00:29:01,710 And that's it. 483 00:29:02,635 --> 00:29:05,264 And they convert amazingly. 484 00:29:05,415 --> 00:29:09,975 I mean, you must take into account what kind of a website you have 485 00:29:10,665 --> 00:29:12,495 this win-back text messages. 486 00:29:12,615 --> 00:29:14,564 They are useful, really useful. 487 00:29:14,564 --> 00:29:19,995 They have a return of investment of around 5000%, but they are useful 488 00:29:20,054 --> 00:29:23,685 for brands they're not useful for just like regular impulse. 489 00:29:24,274 --> 00:29:27,274 Shops, you know, where they sell a bunch of different stuff. 490 00:29:27,605 --> 00:29:28,565 You need to have a shop. 491 00:29:28,565 --> 00:29:32,165 That's really focused on those specific things like clothing and stuff like that. 492 00:29:33,004 --> 00:29:39,514 Um, but if you have a site like that, then you can just send each month a text 493 00:29:39,514 --> 00:29:42,004 message saying, Hey, here's a coupon code. 494 00:29:42,605 --> 00:29:46,325 And to the second one, the next month again, Hey, it was a coupon code. 495 00:29:46,895 --> 00:29:48,245 It's good that the messages are. 496 00:29:49,979 --> 00:29:53,070 Uh, because otherwise you just have like, uh, you know, like the 497 00:29:53,129 --> 00:29:56,129 default text messages, text message. 498 00:29:56,520 --> 00:30:00,360 Did you get kind of used to, and you can even say to yourself, oh, this 499 00:30:00,360 --> 00:30:03,629 month I'm going to get the same text message again with the coupon code. 500 00:30:04,409 --> 00:30:10,889 Uh, but otherwise if you just change the text a bit each month and yeah. 501 00:30:11,250 --> 00:30:13,979 Done deal, you know, people are just going to convert because 502 00:30:14,070 --> 00:30:17,699 everybody's into those special offers. 503 00:30:19,475 --> 00:30:22,415 Text message viewed the results, honestly. 504 00:30:22,895 --> 00:30:29,345 Uh, you can also do, you know, uh, special landing pages, for example, for just 505 00:30:29,345 --> 00:30:31,235 for the recipients of text messages. 506 00:30:31,955 --> 00:30:35,495 And you can include the link in the win-back text message saying, Hey, 507 00:30:35,765 --> 00:30:38,135 because you're a loyal customer. 508 00:30:39,000 --> 00:30:43,469 You're going dis link and choose five different products and they 509 00:30:43,469 --> 00:30:45,840 are all discounted for you for 50%. 510 00:30:46,740 --> 00:30:52,379 Uh, those types of messages also give amazing results, you know, uh, but 511 00:30:53,639 --> 00:30:58,740 mentioning this specific, specific way, this is something that we collaborate 512 00:30:58,919 --> 00:31:04,169 with big brands and give them the idea to do something like that. 513 00:31:04,199 --> 00:31:04,800 We help them. 514 00:31:06,110 --> 00:31:10,850 Yes, the whole text message to get or so that they don't mess anything up. 515 00:31:11,210 --> 00:31:14,180 We talked to the developers to give them like a heads up, like, 516 00:31:14,480 --> 00:31:17,510 look, this would be a good way of doing it and stuff like that. 517 00:31:18,410 --> 00:31:24,140 Um, because it, it is important that you collaborate with, uh, companies, 518 00:31:24,410 --> 00:31:28,970 even if we're a SAS company, you know, we do make calls to them, uh, 519 00:31:29,000 --> 00:31:35,130 just to optimize the whole process of, uh, Just to give you an example. 520 00:31:35,280 --> 00:31:41,070 Uh, if you've got a landing page, I mean a one pager, where does. 521 00:31:41,925 --> 00:31:46,575 Order completion form is in the bottom and the top, you've got the product details. 522 00:31:47,175 --> 00:31:49,815 You know, we talk to the developers and explain to them like, look, when 523 00:31:49,875 --> 00:31:53,565 someone receives a text message, they should be scrolled down 524 00:31:53,565 --> 00:31:57,105 completely to the bottom line that they get just to the top of the page. 525 00:31:57,735 --> 00:32:01,335 And that affected the conversion rates drastically. 526 00:32:02,115 --> 00:32:05,745 I mean, if I remember correctly, it was somewhere around 20%. 527 00:32:10,405 --> 00:32:11,514 Yeah, that's important. 528 00:32:11,875 --> 00:32:16,344 Well, that's interesting that you would, um, that you would do, uh, I like that 529 00:32:16,344 --> 00:32:20,034 landing specific landing pages for your SMS campaigns, I think has a clever 530 00:32:20,034 --> 00:32:23,875 idea, um, and testing the different offers and the different timeframes 531 00:32:23,875 --> 00:32:26,665 on the wind back, uh, messaging. 532 00:32:27,054 --> 00:32:30,774 So I've got abandoned cart, I've got a win back messaging sequence. 533 00:32:31,314 --> 00:32:35,544 Um, is there, is there another sequence, uh, that I should think of? 534 00:32:35,544 --> 00:32:36,264 What should I use it? 535 00:32:36,264 --> 00:32:37,375 For example, if I'm just. 536 00:32:38,580 --> 00:32:42,360 Um, should I use SMS, I guess just for general offers or general, just 537 00:32:42,360 --> 00:32:45,360 sort of, you know, like we'd send an email maybe once a month to scan, 538 00:32:45,689 --> 00:32:48,270 oh, this is this, or this is a new product or something like that. 539 00:32:48,270 --> 00:32:50,189 Would you use SMS for that kind of general? 540 00:32:51,420 --> 00:32:51,690 Yeah. 541 00:32:51,690 --> 00:32:52,530 Yeah, you would. 542 00:32:52,650 --> 00:32:58,740 Uh, but the thing is that we haven't gone down that path yet because when 543 00:32:58,740 --> 00:33:03,570 we did a lot of, I mean, we do a lot of research before we do a fresh 544 00:33:03,570 --> 00:33:09,060 functionality, the results from other companies, weren't that good at all. 545 00:33:09,180 --> 00:33:15,000 I mean, you didn't get a return of investment of 5000% or 2400%. 546 00:33:15,000 --> 00:33:16,860 You got a lower percentage. 547 00:33:16,860 --> 00:33:19,350 You got like 800% or even less. 548 00:33:20,295 --> 00:33:26,235 Uh, so one thing that, uh, that we do have is post-purchase text messages, 549 00:33:26,625 --> 00:33:31,095 meaning exactly after, uh, order has been completed just like five minutes 550 00:33:31,095 --> 00:33:32,685 afterwards, send a text message. 551 00:33:33,345 --> 00:33:36,375 Uh, and those are also really, really successful. 552 00:33:36,405 --> 00:33:41,385 Those Gadens, uh, depending on the site as well again, uh, but those 553 00:33:41,385 --> 00:33:46,755 get a return of investment of around 3000%, which is also quite nice. 554 00:33:47,355 --> 00:33:48,845 So yeah. 555 00:33:52,365 --> 00:33:54,885 So what does a post-purchase sequence look like? 556 00:33:56,385 --> 00:33:59,475 Uh, honestly that's not even a sequence. 557 00:33:59,504 --> 00:34:04,905 That's usually just one text message or perhaps two text messages, but it's 558 00:34:04,905 --> 00:34:09,165 just, Hey, uh, Thanks for buying it us. 559 00:34:09,225 --> 00:34:13,275 Here's a link to a product page, select any product you want. 560 00:34:14,264 --> 00:34:18,284 Uh, that's one example or the second one is, Hey, thanks for buying this product. 561 00:34:18,585 --> 00:34:20,505 Would you be interested in this and this and this? 562 00:34:20,654 --> 00:34:23,415 Uh, and there, there was just the Lincoln site. 563 00:34:24,105 --> 00:34:28,665 Um, of course the product needs to be quite cheap, uh, so that they 564 00:34:28,695 --> 00:34:33,435 complete the order or have like, you know, the 50% off or 90% off even. 565 00:34:34,094 --> 00:34:35,195 Um, but yeah. 566 00:34:36,330 --> 00:34:42,240 It's almost exactly the same, like with emails when you do both purchase or 567 00:34:42,600 --> 00:34:47,880 post-purchase marketing just adhere, you usually want to be more personal 568 00:34:48,210 --> 00:34:51,870 faster because you know that the response is going to be immediate. 569 00:34:52,680 --> 00:34:56,730 Uh, but otherwise, yeah, uh, nothing that's special honesty, 570 00:34:57,120 --> 00:34:58,740 just that it's text messages. 571 00:35:02,275 --> 00:35:06,325 So what you're, what you're saying today is, is that, um, and what I'm 572 00:35:06,325 --> 00:35:11,965 hearing is that SMS marketing for e-commerce businesses is remarkably. 573 00:35:12,855 --> 00:35:17,415 Um, and remarkably effective when you just focus on one or two key areas, 574 00:35:17,865 --> 00:35:21,585 um, and don't really try and make it any, anything more complicated, 575 00:35:21,585 --> 00:35:23,595 which multi is a brilliant try to do. 576 00:35:23,595 --> 00:35:26,294 Aren't they they're just, let's just make this more complicated than it needs to be. 577 00:35:26,415 --> 00:35:26,625 Why? 578 00:35:26,654 --> 00:35:27,674 Because we just want it. 579 00:35:28,274 --> 00:35:35,415 And, uh, so, so one of the things that you mentioned actually, which I 580 00:35:35,415 --> 00:35:36,915 just want to pick up on in our pre. 581 00:35:38,130 --> 00:35:43,320 Um, so the call we do before we do the podcast, uh, is that text message 582 00:35:43,350 --> 00:35:49,020 marketing is more effective in some countries than in others, for example. 583 00:35:49,650 --> 00:35:50,720 Um, and you. 584 00:35:51,870 --> 00:35:53,010 You mentioned that a few. 585 00:35:53,040 --> 00:35:55,530 I can't remember the countries that you mentioned now, but I just remember, 586 00:35:55,920 --> 00:35:59,700 I just remember you pointing out that actually that in certain countries, SMS 587 00:35:59,760 --> 00:36:02,130 messaging was super, super effective. 588 00:36:02,130 --> 00:36:06,000 So if you are operating in those countries, you definitely 589 00:36:06,000 --> 00:36:06,990 need to take advantage of it. 590 00:36:07,320 --> 00:36:12,570 So what, what countries does SMS messaging work super well at the moment? 591 00:36:13,890 --> 00:36:24,345 Uh, yeah, you've got, uh, Poland, Czech, um, hungry, uh, Um, uh, Ponant I did 592 00:36:24,345 --> 00:36:31,185 mention, I mean, honestly, there's most countries that operate amazing. 593 00:36:31,904 --> 00:36:38,835 Uh, then there is countries that are, for example, Germany, isn't that good because 594 00:36:38,835 --> 00:36:41,024 they're not into that kind of thing. 595 00:36:41,024 --> 00:36:43,484 They don't enjoy receiving a text message. 596 00:36:43,484 --> 00:36:47,895 All of a sudden, uh, Austria is also not that good, which is. 597 00:36:48,810 --> 00:36:49,350 Similar. 598 00:36:49,980 --> 00:36:56,609 Um, so those two countries are imbed goods, but otherwise you've got, for 599 00:36:56,609 --> 00:37:03,509 example, there's, uh, Italy, that's a bit low on the performance, but do 600 00:37:03,509 --> 00:37:08,700 keep in mind low in performance for us means that it's somewhere between 601 00:37:09,990 --> 00:37:15,930 under 2400% and definitely above 1600%. 602 00:37:17,174 --> 00:37:18,555 Uh, original of investment. 603 00:37:18,825 --> 00:37:21,345 Um, so yeah, yeah. 604 00:37:21,345 --> 00:37:26,654 Do keep in mind that, uh, and all other countries are usually 605 00:37:26,654 --> 00:37:33,075 roughly around 2400%, but there are countries that do get like 3000%, 606 00:37:33,435 --> 00:37:35,895 4000% and somewhere around dead. 607 00:37:35,924 --> 00:37:41,535 But, uh, honestly you, you cannot, uh, mess things up. 608 00:37:41,535 --> 00:37:46,890 You have nothing to lose, uh, eh, Uh, that's why we did like, uh, 609 00:37:47,069 --> 00:37:51,779 look just register and we'll give you 50 bucks free credits, just try 610 00:37:51,779 --> 00:37:53,370 it out and you'll see how it goes. 611 00:37:53,370 --> 00:37:57,240 And, uh, because you know, people are just like, yeah, I don't know. 612 00:37:57,270 --> 00:38:01,560 Maybe I'm just going to lose money and everything and yeah, no, you're not, 613 00:38:01,620 --> 00:38:03,660 you're definitely not going to lose money. 614 00:38:03,689 --> 00:38:07,980 Even if you operate in Germany, you will not lose money with us. 615 00:38:08,069 --> 00:38:10,919 I mean, just the return on investment. 616 00:38:10,919 --> 00:38:11,970 Won't be as high as. 617 00:38:13,670 --> 00:38:14,930 2400%. 618 00:38:17,160 --> 00:38:21,510 Yeah, I guess the, the, the response here of course is you've got to test it 619 00:38:21,510 --> 00:38:25,440 haven't you and see what works for you and your, your business, your website, your 620 00:38:25,440 --> 00:38:28,980 product, your, you know, your customers really, and see whether they're there 621 00:38:28,980 --> 00:38:32,790 it's the whole SMS thing, but it seems like you say like a bit of a no brainer. 622 00:38:32,790 --> 00:38:39,240 So, um, I guess how to, um, if I'm at an e-commerce. 623 00:38:39,990 --> 00:38:43,890 Entrepreneurial and business, uh, um, I'm kind of interested in the numbers. 624 00:38:43,890 --> 00:38:45,480 They all seem a little bit too good to be true. 625 00:38:45,480 --> 00:38:47,190 So I'm clicking, I'm curious, I'm going. 626 00:38:47,190 --> 00:38:48,000 I want to try this. 627 00:38:48,270 --> 00:38:51,810 How can an e-commerce business start using, uh, SMS marketing? 628 00:38:51,810 --> 00:38:53,879 What's a good place to sort of begin. 629 00:38:54,899 --> 00:39:01,350 Uh, well you just have to type in on Google cardboard to get to us because 630 00:39:01,890 --> 00:39:06,210 the thing is that why we're different than everybody else is because we've 631 00:39:06,210 --> 00:39:07,379 got everything already prepared. 632 00:39:08,190 --> 00:39:13,800 Meaning we've got the WooCommerce plugin, Shopify app, um, custom 633 00:39:13,800 --> 00:39:17,520 software development kits that can be quite easily implemented. 634 00:39:18,360 --> 00:39:22,590 Um, and we're doing additional add on support, different platforms. 635 00:39:23,220 --> 00:39:28,385 Uh, But that's not, I mean, that is important because otherwise you wouldn't 636 00:39:28,385 --> 00:39:31,115 have an instance, uh, integration with us. 637 00:39:31,115 --> 00:39:33,335 You just write in the API key and that's it. 638 00:39:33,935 --> 00:39:38,255 Uh, the text messages are already prepared and translated, you know? 639 00:39:38,735 --> 00:39:42,515 Uh, so I mean, you can write your own if you want, but otherwise 640 00:39:42,515 --> 00:39:44,105 you've got everything already set up. 641 00:39:44,855 --> 00:39:49,295 Uh, we detect the language of the recipient, so we don't need 642 00:39:49,295 --> 00:39:50,405 to do any settings, you know? 643 00:39:51,735 --> 00:39:52,755 Connect your site. 644 00:39:52,815 --> 00:39:57,525 Uh, the recipients will always get their text message in their own language. 645 00:39:58,065 --> 00:40:00,915 And because they're already written and translated and tested, 646 00:40:01,575 --> 00:40:03,075 everything works out of the box. 647 00:40:03,855 --> 00:40:08,715 Uh, the links are automatically detected for, you know, linked to the checkout. 648 00:40:09,585 --> 00:40:11,835 So everything is there. 649 00:40:11,925 --> 00:40:14,415 Uh, you honestly just connect your site. 650 00:40:16,735 --> 00:40:19,165 Of course you can choose what kind of text message you want to say. 651 00:40:19,165 --> 00:40:23,905 And what's the kind of delay what the discount amount, but otherwise, 652 00:40:24,025 --> 00:40:28,315 yeah, it's, it's, you know, when they say it's a five minute integration, 653 00:40:28,855 --> 00:40:33,715 uh, and then it boils it down to being a 10, 15 minute integration. 654 00:40:34,285 --> 00:40:38,935 Uh, we, it's not this isn't a five minute integration. 655 00:40:38,935 --> 00:40:42,335 It's I dunno, it's a two minute integration, including the registration. 656 00:40:43,365 --> 00:40:47,825 Connect your site, install the plugin, put in the API key, activates 657 00:40:47,825 --> 00:40:49,665 two different text messages done. 658 00:40:49,755 --> 00:40:51,195 You don't even have to think about it. 659 00:40:51,885 --> 00:40:57,285 And the thing is that our solution is so dead simple that we get 660 00:40:57,285 --> 00:41:00,975 actually a lot of questions like, Hey, where do you set the language? 661 00:41:01,005 --> 00:41:03,975 I mean, I know that it's written that it's, everything is already 662 00:41:03,975 --> 00:41:07,695 prepared and translated, but what do you actually mean by that? 663 00:41:08,535 --> 00:41:10,215 And then we need to explain, you know, like, yeah. 664 00:41:11,175 --> 00:41:15,765 Everything is on automatic, completely automatic on autopilot. 665 00:41:15,765 --> 00:41:17,535 You don't have to even think about it. 666 00:41:18,404 --> 00:41:26,235 Um, and yeah, after they go through the shock of being so simple to integrate it 667 00:41:26,235 --> 00:41:30,435 in their real commerce or Shopify store, they're just like, this is amazing. 668 00:41:30,615 --> 00:41:31,545 This is just amazing. 669 00:41:31,634 --> 00:41:32,415 It's so simple. 670 00:41:33,045 --> 00:41:36,525 Um, and then we usually get, I mean, occasionally we do 671 00:41:36,525 --> 00:41:37,965 get after two or three days. 672 00:41:38,805 --> 00:41:44,865 A text message from them or an email saying just like, well, this really works. 673 00:41:44,895 --> 00:41:45,645 This is insane. 674 00:41:46,155 --> 00:41:49,005 Um, and they showed their results, you know, they send us their return 675 00:41:49,005 --> 00:41:50,145 of investment and everything. 676 00:41:50,985 --> 00:41:52,035 I'm like, yeah, yeah. 677 00:41:52,545 --> 00:41:53,745 You find anybody we know. 678 00:41:54,315 --> 00:41:58,125 Um, but yeah, it it's, it's honestly really good. 679 00:42:02,025 --> 00:42:02,415 Brilliant. 680 00:42:02,865 --> 00:42:04,005 Well, that's how you get set up. 681 00:42:04,275 --> 00:42:07,365 Um, so I thought I was going to summarize this. 682 00:42:07,365 --> 00:42:09,375 What is a good SMS marketing strategy? 683 00:42:09,375 --> 00:42:12,735 What I've heard today and correct me if I'm wrong is number one. 684 00:42:13,035 --> 00:42:15,825 Obviously you need to set up some kind of system, whether it's with 685 00:42:15,825 --> 00:42:18,495 cop boss or somebody else, but capo seems pretty straightforward. 686 00:42:19,005 --> 00:42:24,165 Um, number two, you're going to have to get permission from your users. 687 00:42:24,255 --> 00:42:26,775 Um, And, you know, figure that out. 688 00:42:26,805 --> 00:42:28,845 Number three, you're going to have to set up some sequences. 689 00:42:28,845 --> 00:42:32,115 So your abandoned cart sequence, your win-back sequence and your 690 00:42:32,115 --> 00:42:35,985 post-purchase sequence seemed like three good things to sort of stop. 691 00:42:36,795 --> 00:42:39,285 Obviously your system has already got those included, but make sure they're 692 00:42:39,285 --> 00:42:40,515 going to work for you and your clients. 693 00:42:40,875 --> 00:42:43,335 Number four, test your results. 694 00:42:43,755 --> 00:42:48,345 Uh, and then number five sent today and text message a few weeks later again. 695 00:42:48,345 --> 00:42:49,845 Yeah, actually this really works. 696 00:42:50,174 --> 00:42:54,645 Uh, and that seems to me to be a, a great SMS marketing strategy. 697 00:42:54,645 --> 00:42:58,095 Is there anything that I've missed there, but no. 698 00:42:58,125 --> 00:43:00,674 No, just don't don't waste time. 699 00:43:00,674 --> 00:43:01,485 Just do it, you know? 700 00:43:02,475 --> 00:43:05,145 As soon as possible, because the sooner you start, the sooner you're 701 00:43:05,145 --> 00:43:09,135 going to get better results and just demolish your marketing. 702 00:43:09,315 --> 00:43:11,025 I mean, you're just going to grow. 703 00:43:14,380 --> 00:43:14,830 I like that. 704 00:43:14,860 --> 00:43:16,750 Demolish your marketing as a brilliant place. 705 00:43:17,410 --> 00:43:21,490 Uh, listen, uh, today I've thoroughly enjoyed a conversation I really 706 00:43:21,490 --> 00:43:24,100 have, and I guess there's going to be people with questions that 707 00:43:24,100 --> 00:43:25,180 want to reach out, want to connect. 708 00:43:25,180 --> 00:43:27,550 So people want to connect with you and get ahold of you. 709 00:43:27,550 --> 00:43:29,260 What's the best way to do that. 710 00:43:31,600 --> 00:43:32,260 You can send me. 711 00:43:32,960 --> 00:43:34,730 Which is weird because we do text messages. 712 00:43:34,730 --> 00:43:39,320 But now I say, send me an email, uh, email on info ads, card, 713 00:43:39,320 --> 00:43:43,340 bus, uh, info ads, card, boss.io. 714 00:43:43,460 --> 00:43:48,380 That's one way, uh, they can contact me via LinkedIn. 715 00:43:48,500 --> 00:43:50,630 Uh, anyway actually is okay. 716 00:43:51,080 --> 00:43:53,600 We've got a contact form on our website. 717 00:43:54,110 --> 00:43:55,340 You can do a dare as well. 718 00:43:55,520 --> 00:43:59,390 Um, anything goes actually, and we usually respond within one day. 719 00:43:59,390 --> 00:43:59,720 So. 720 00:44:02,924 --> 00:44:03,225 Great. 721 00:44:03,825 --> 00:44:04,365 Wonderful. 722 00:44:05,924 --> 00:44:06,944 Make sure you do too. 723 00:44:06,944 --> 00:44:09,044 If you've got any questions I'm SU I'm sure there'll be 724 00:44:09,044 --> 00:44:10,125 more than happy to help you. 725 00:44:10,125 --> 00:44:14,955 We will, of course put all of the links to today, uh, in the show notes 726 00:44:14,984 --> 00:44:18,915 and you'll be able to reach out to him, um, and ask your questions yet, 727 00:44:18,944 --> 00:44:20,535 but like you said, do it get started. 728 00:44:20,565 --> 00:44:22,455 I'd love to know the results as well. 729 00:44:22,455 --> 00:44:26,024 So if you are going to implement SMS marketing, uh, please do 730 00:44:26,024 --> 00:44:27,435 let us know how you get on. 731 00:44:27,825 --> 00:44:28,544 Uh, I think. 732 00:44:29,904 --> 00:44:32,785 Today, all this left for me to say is, thank you so much for joining us. 733 00:44:32,785 --> 00:44:35,335 It's been an absolute privilege to talk to you a real treat. 734 00:44:35,725 --> 00:44:39,955 Uh, and I'm, I'm curious to see the impact of this for our, for our show listeners. 735 00:44:39,955 --> 00:44:40,225 Thank you. 736 00:44:40,225 --> 00:44:40,315 So. 737 00:44:41,505 --> 00:44:42,405 Thank you for having me. 738 00:44:42,825 --> 00:44:43,665 It was really nice. 739 00:44:43,725 --> 00:44:44,085 Thanks. 740 00:44:45,225 --> 00:44:46,485 So there you have it. 741 00:44:46,485 --> 00:44:48,525 What a fantastic conversation. 742 00:44:48,525 --> 00:44:48,855 Huge. 743 00:44:48,885 --> 00:44:51,585 Thanks again to today for joining me. 744 00:44:51,705 --> 00:44:56,835 Don't forget to check out a complete back catalog online. 745 00:44:56,835 --> 00:44:58,245 Just head on over to the e-commerce. 746 00:44:58,485 --> 00:45:01,845 I keep saying that don't I, whenever I do the segment of the show, it's 747 00:45:01,845 --> 00:45:03,705 not the e-commerce podcast.net. 748 00:45:03,735 --> 00:45:04,715 I am going to buy that domain. 749 00:45:05,205 --> 00:45:09,045 Because I've said it so many times, uh, check out e-commerce 750 00:45:09,045 --> 00:45:11,475 podcast.net is the right domain. 751 00:45:11,775 --> 00:45:14,055 Uh, and there you can subscribe to the show. 752 00:45:14,055 --> 00:45:15,215 We'll let you know what's coming up. 753 00:45:15,245 --> 00:45:18,345 You can check out all the back, uh, issues. 754 00:45:18,375 --> 00:45:21,645 Is it back issues back versus back catalog back catalog is probably the 755 00:45:21,645 --> 00:45:24,095 right phrase of the e-commerce podcast. 756 00:45:24,105 --> 00:45:26,865 Cause we've got well over a hundred episodes now all devoted 757 00:45:26,865 --> 00:45:29,775 to helping you get better on line. 758 00:45:30,045 --> 00:45:30,625 Don't forget. 759 00:45:30,674 --> 00:45:31,005 Don't. 760 00:45:32,440 --> 00:45:33,520 I need to put my teeth back in. 761 00:45:33,790 --> 00:45:38,020 Don't forget to subscribe wherever you get your podcasts from, because we have 762 00:45:38,020 --> 00:45:42,129 some great conversations lined up and I don't want you to miss any of them. 763 00:45:42,520 --> 00:45:48,790 And in case no one has told you today, you, my friend are awesome.