Foreign.

And welcome to the Pat Accounting Podcast with me, your host, Vicky Clark.

I'm going to help you get to grips with your finances, save you lots of money and take the stress out of doing your tax return.

So let's get going.

Hello, everyone.

Welcome to this week's Wednesday Chat.

Today, obviously we don't have Lee here.

He hasn't changed.

We have got the lovely Charlotte, who is the founder of K9 Marketing Support.

As normal, just bear with me one second whilst I do the technical stuff, but if, Charlotte, if you wouldn't mind just introducing yourself to everyone in case they don't know who you are and what it is that you do things like that.

And I'll do the tech side.

Yeah, of course, you.

You carry on the tech side.

I'll.

I'll fill in the gap at the moment.

Hi, everyone, I'm Charlotte and as Vicky said, I'm the founder of Canine Marketing Support.

You might know me through Pet Business Support.

I'm a social media manager for pet business owners.

I've done this for the last, gosh, four years now, and I started Canine Marketing Support, which is a marketing membership for dog businesses, back in October 2023.

There's over 150 members now and I'm passionate about all things social media and all things dog businesses.

So I've been lucky enough to work with Vicky and the pet accountant and some other names within the industry who you guys might know and recognize.

So I was delighted when Vicky said, do you want to come on board and have a little chat?

Because it's been a little while since.

We'Ve had him up.

It has probably.

Well, I don't even know how long it's been.

It's got to have been early last year, possibly.

Yeah.

And like Charlotte said, when I first started the pet account in 2021, I had no sort of.

And that's when you were doing VA work as well, wasn't it?

So I had no VA stuff in place.

I was crap at design and social media, so found Charlotte.

I don't even know.

How did I find you?

I can't remember.

I found you somehow and you organized my life for me at the beginning and did all my social media and then carried it on even when me and Lee merged.

So I can definitely highly recommend Charlotte Services.

If you're not using it at the minute, and especially if you're useless at social media and design like I am, it is definitely worth doing.

So there's a little highlight for me.

Right, talk to our listeners about, well, what do you want to chat about.

Do you want to chat about your membership or what you've got coming up?

Because I think that's fairly new, isn't it?

The membership side?

Yeah, the membership, like I said, started in October 2023.

So it's, gosh, a year and a bit old, we'll call it 18 months old.

It went from having nobody to her to now having over 150 members and they're global members.

Really, really proud of it.

And the reason I set it, I basically run out of room to help people on a one to one basis.

So I was getting inundated with inquiries and I thought, well, how can I help all of these people?

So every month, you know, they get fresh posts out, masterclasses, guest experts, there's loads.

It's a proper like Netflix style membership for Canaan businesses.

But yeah, I've got a free masterclass coming up which I'm more than happy to chat about.

And I'm more than happy to chat about some of the things on social media that you could potentially be doing wrong right now, but not wrong, but that you could improve to make yourself stand out.

If we want to go down that route, yeah, definitely.

I think that'll be worth it.

Like I said, you know, I, I was useless at the social media side.

I didn't have a clue what I was doing.

I was just posting random stuff.

And I don't think people realize that in intricacies of Facebook and Instagram like the algorithms and what you need to maybe think of rather than like just posting just a random post and hoping for the best.

Yeah, yeah.

So we got to go for it.

Yeah, it's really difficult, it's really tricky because there are guys that help you with Facebook and Instagram but there is nobody really there sat with you going, well, you know, nobody cares about this, Vicky, you know, this is not going to help or this is not going to change how the algorithms work for you.

So yeah, when I started helping people with social media it was more to help them with that side of things and how we can develop our pictures that we take on day to day basis and actually turn them into something.

So I get told all the time, like I post but no one sees it.

I feel invisible.

I don't, you know, I don't want to do social media and already off the bat people are like, got this negative thing about it.

It's a bit like accountancy that you look at it well, I do not want to do this, I don't want to do it.

I have to.

An accountancy.

Oh, yeah, definitely one of my favorite things to you.

Yeah.

But yeah, it's that attitude.

So one of the things I see a lot of canine business owners do, but majority pet businesses, anybody who works with dog, cats, whatever you work with, is just posting because you know you need to post, but not actually understanding the meaning behind the post.

And I think if you personally don't understand your post or you've just chucked it up a photo of a dog with the name of it, like Daisy or something like that, it's got no way for people to get involved and engaged.

And when we were on social media, it was meant to be social.

We were meant to build communities, we were meant to get involved.

So when we're just posting photos after they groom, after they walk, when they're training, and we're just labeling the dogs, it doesn't help build any more sort of engagement, which is why your posts are not getting out anyway.

Right.

So what we can do in those instances where we're posting things like that and you know, if you.

Groomers absolutely love seeing photosy grooms, but how can we sort of develop that and change that and make it a little bit better?

Well, we use our social media as a way to tell stories.

So if you've got Daisy in and she's just had her fresh groom and she's looking amazing, what can we say about Daisy?

You know, what can we say about Daisy's journey with us?

How can we sort of take our social media up a level?

One thing that should always be in every single post you do is a call to action.

So you put in all the effort.

Like people are now going to the.

The effort of putting a background on their photos and they got AI and it's.

And it's really cool, but they still just posted a photo of a dog with a name.

So what can we do to sort of reap the benefits of all the words that.

And it's by adding a call to action.

So, you know, like this, if you think Daisy looks amazing after their groom, or comment your thoughts on what we should do next or just getting people involved?

I think I remember speaking to you about this back in like the beginning.

Like, how can we get people involved in such an intricate sort of topic?

But we have to, because in order to get out further, the algorithm has to see people are interested.

If we're just posting photos of dogs, doesn't show anybody's interested.

Yeah, yeah.

And that's the thing.

When I first started and I You know, it's consistency as well.

There's no point just posting one picture of a dog one month and then waiting four weeks and then posting another dog another month because no one's gonna see it.

And like I say, it's that I.

When I did it, I was like posting, you know, at the very beginning, I was posting like every day.

Just.

I mean, my graphics weren't.

And that's how even the logo was crap on hindsight, looking at it.

But I thought it was amazing at the time.

But I was just posting like constantly, all day, every day for like six to nine months so that I got up that those likes and, and try to work out what was working and what wasn't.

But Even since like 2021, the social media side stepped up a gear.

Yeah, yeah.

And it's all changed again.

You know, back I was speaking last night in a, in a membership and they were talking about how their grid looks.

So Instagram, they were posting this.

This person was posting like a checkerboard effect.

So they were like photographic, photographic.

And I said back in 2018, I'd have been saying, yeah, that's what you should do on Instagram because it's.

It loves photos, it loves how things look nowadays.

No, it doesn't work without call.

So, yeah, I mean, while you were saying about the post one week and then, you know, leaving it, what happens when we do that is this vicious cycle of inconsistent posting.

Child to busy be this week.

Child.

Here's a busy be this week.

Yeah, the vicious cycle of inconsistent posting.

So what I see a lot of cleanline business owners do, or pet business owners do, is they see a call like this and they get really motivated to do social media, which is amazing.

So they start posting.

They're like, yeah, go over it.

And then the motivation wears off and we're having to think again.

So we stop our posting and then we get that spike again.

So all we're doing is creating a circle.

You're building up engagement to then drop down engagement and then bring up your engagement again.

It's a really vicious cycle.

So when we're talking about consistency, I will never be the person who says to people, you have to post like seven times a day.

Because what happens then is if our posts are not getting any engagement, no likes, no comments, we're just pushing it out to an empty audience and we keep doing that.

It's no good.

So if we can crack down on the number of posts we're doing.

So instead of doing three or four posts a day, Go to like three to five posts a week where you've thought about them.

So what is the purpose of that post?

You know, not just posting for the sake of it.

Is it to drive more inquiries?

Is it to get engagement up?

Is it to get more shares?

Is it to get more followers, whatever that looks like for you.

And then what we can do from there is build a strategy around there.

And I know these are words they might, you know, that you probably hear them, you're going, oh, strategy.

Oh, I hate words like that.

That sounds really technical and businessy.

But having a strategy just makes, basically means having a plan.

Like posted with no plan.

It's difficult.

Yeah, well we, well, that's what I did.

I just posted willy nilly.

Just like, there was no plan, there was no strategy, it was just, yeah, post everything.

And then you came on board and like Vicki, like, no, we need some sort of actual plan.

Like, what do you want me to post now, Charlotte?

Anything that you like.

And you were like, no, I need a plan.

And even now, like when Tegan does it in house, she'll come and book me every, you know, the start of every month and say about what's your plan?

And sometimes it is a time issue with some people and that's where, you know, maybe you need to outsource, maybe you need to get that additional help if you haven't got the time to do it yourself.

And you know, also again with the social media, like you said, with people dipping in and out, if you're trying to advertise a business to get clients and you get the clients, that's not then a time to stop with the social media.

If your clients then dip a little bit, then you're going to have to start that process all over again and build it up again.

Whereas it needs to be a consistent stream and like you said, have a strategy and that's where your, your membership comes in, that you can give people those ideas so they're not sat there for hours going, oh my God.

Or if you're useless at design, trying to sit for hours figuring out canva, it's exactly that.

Yeah, yeah, it's hard.

Like, don't get embargoing business.

You know, when we, when we set up businesses to be a trainer or a groomer or walk or whatever we're doing, we're like, we want to do the training, the walking or the grooming.

We don't want to do the market, the accountant, the business admin.

We don't want to do these things.

So when I Set up the membership.

It was for that reason, like, people get 20 posts a month off me, so they've got the idea straight off the bat, you know, so.

And that is very different.

Dependent on the industry.

And so walkers won't have the same as trainers, trainers won't have the same as groomers.

Because I don't believe in one size fits all of those businesses.

It just can't.

You're all doing different things.

But yeah, it's, it's the coming up with ideas.

But if you have time to sit and think about, you know, even an hour at the beginning of the month where you think about the month ahead and you just go, well, actually, this month I am going to focus on getting more followers to the page.

Then just build your plan around that.

It is tricky, it is difficult, it's hard to get the time.

And one of the biggest things I hear, that's one of my biggest bug days, is exactly what you said there.

People get busy and then they go, oh, I'm too busy for social media, I don't need that now.

And then what I see on some of the Facebook groups is like, you know, when dogs get older and they pass away and they're no longer a regular, and then they go in, all my regulars are passing away and saying, well, yes, but if we kept our social media consistent during that time, we would then have a waiting list that we could just pick and choose from as and when those spaces came up.

So I think, definitely, I think if, if social media was only for people who weren't busy, why would we have, you know, companies putting stuff out on social media all the time?

Why would we have influencers posting Consistency.

Why.

Why would you still be posting on social media if that was the case?

Well, we technically, you know, when a fortunate position where we don't need to advertise all the time because a lot of our clients come from word of mouth, recommendations, which is great.

And obviously the group.

But we couldn't just stop, otherwise people will be like, oh, where's the pet account gone?

Where's wickedly gone?

Have they stopped?

And then, you know, we're constantly in people's mind because we're constantly doing stuff and spamming stuff and putting stuff in the group.

But if we just suddenly stop that, everyone's going to think we've disappeared.

Then we're knocking in people's thoughts and when they think, oh, I need an accountant, it'll be, oh, I need to search for an accountant.

Whereas because we constantly advertise and do Stuff, it's, oh, well, Vicky and me, it's the same with me.

Stuff like that.

It's.

You just got to constantly do it.

And it allows you to build a community.

Like last night, the collaboration you did with Peanut and Pickle, that is such a genius.

That was a forced collaboration.

That was Elliot going, I'm going to do this.

And we went, all right, okay.

And then when he sent us the clip that he put together, it was genius.

But that, that is, in my opinion, genius marketing.

It's not marketed, doesn't always have to be, and it never should be.

Buy off me right now.

Booking my service.

Booking my service.

Because if I, every time I message you, Vic was for me to, you know, sell you something, you go, I not talking to her ever again.

Subscribe.

Get out of my life.

If constantly.

The only time you go on social media is to make people buy things.

That's when your audience turn really cold because there's nothing to warm them up.

So by having, you know, fun collaborations you do in or a structured social media presence where, okay, we're not always going to promote.

Sometimes we're going to educate, sometimes we're going to inspire owners.

Sometimes we're just going to have a bit of fun on social media and show up how fun a day in our life is when we do all of those things together and build that strategy.

It means that when you have a sale, when you have an offer, when you have something amazing, people go, do you know, I absolutely love pent up pickle stuff.

Or I absolutely love the Patrick and stuff.

I'm so going to get involved in that because I believe in it.

So like I said, social media is about community building.

It's not really there just to shout about, you know, buy off me all the time.

You've got to mix it up.

And that's why we put the bloopers reel on hair as well from Crofts.

When we had Darren filming it and it was going wrong more times than it was going right.

And I said, darren, we'll keep them in because we'll do like a funny bloopers reel at the end.

Like, it doesn't always need to be like you said, something serious or selling or whatever.

You need to show that personality off.

And, you know, that's why I thought, you know what, we'll just put a little video together and show everyone the bloopers of what we did at Crufts.

And then like you said, the thing with Peanut and Pickle, we're not selling anything, but it's it's great exposure for them as a brand and also us because we've been tagged in it.

He gets a lot of exposure, so it's good.

So it's thinking outside the box, I think, with the social media, not always thinking a picture of a dog is gonna suffice, you know, do a day in the life of dog groomer.

The thing is, ordinary people don't understand what groomers actually do.

And when I watched Tegan groom, like, a few years ago, I think she was grooming a cockapoo.

And I sat there for the two hours it took to groom this cockapoo and I was like, watching, I think, and I don't know how you do this, but I'd never seen anyone groom a dog.

Now, if someone had said to me Beforehand, oh, it's 60 pound to groom a cockapoo, I go, bloody hell, it's expensive.

Because I'm.

I'm not clued in.

I don't.

I'm not knowledgeable in that.

I'm just assuming, oh, that seems a lot.

But then if I'd watched that and someone asked me the same question afterwards and said, oh, it's 60 pound order.

That's bloody cheap.

60 quid.

You've been there two hours.

Had to, like, shave its ass, you know.

Do you know what I mean?

You don't go to hairdressers, your hairdresser doesn't shavey bummel and, like, wash your feet do.

Then you pay like, three times as much to get your own hair done.

And I think it's just about educating people, especially with, like, the dog groomers, even the dog walkers.

People just assume, oh, well, what, 17 pounds an hour to walk my dog?

But they're not thinking of the travel time, the petrol costs, the wear and tear on the vehicle, you know, treats, that they might have their time doing it.

And I think you could do a video on that.

Day in the life of dog walker, day in the life of a groomer.

Yeah.

And the thing is, like, with.

With groomers, I see this all the time and people are like, are you telling me groomers don't just sit and play with dogs all day?

Because that's such a common misconception.

Are you telling me dog walkers don't just walk dogs all day?

And, you know, even aside the expenses there, you need to pay yourself a time you start doing your marketing or your admin or whatever you're doing, or if you're outsourcing it.

So your business has to be at that level.

And if we don't allow people into our worlds, then it's very hard for them to understand.

And this is sort of the next thing that I'd love to talk about is the jargon we use because I see this so much and I think if you are struggling with something on social media, it might be how you are wording things.

And what I mean by that is if I sat and I did this last night in the call of Rachel's on about and I said to you, CPC KPI A to B testing.

You look at me like I had 72 heads.

Yeah, like that.

Just.

So if, if I know nothing about dog training, for example, and you're chucking phrases of me like IMDT force free positive only seven blades.

Yeah, I'm like, yeah, I'm confused, I'm lost.

So when we're using this language in our posts, we're not really helping people understand any more about us.

If anything, we're leaving them a bit confused and they're going to go to the next person.

So thinking about how we can word things.

So if, for example, you were on your 75th matted cockapoo of April already, how could we do a post about this to explain in detail, enough detail that people can understand how to stop this or how to prevent this from happening?

And you might be there saying, oh well, people don't read it.

Okay, if your audience don't really read things, could we turn that into a video where you explain that you know, so there's ways around and helping people that if we are using language that is too hard for them to understand and not too hard for them to understand, they just wouldn't know.

Like we know because we're in this industry.

But if you look at the general dog owner and they are having a behavioral problem or a training problem, like for example, I don't know, the dog's barking at the door.

If you go in saying, oh, it's the dog's reactivity, they're just like, yeah, yeah, of course, what you're on about.

But if I change it from is your dog reactive to is your dog constantly barking at the door, are you having the neighbors complain?

I go, oh my gosh, yes, that is definitely happening to me.

And that leaves me nice lead to promotional posts.

So when I see trainers or whatever post like, I've got a common availability, I'm first aid trained, you know all of these things.

That's wonderful.

But you're not really hooking me in at all because it's all well and good, you Telling me the benefits of using you.

But if I've not even got past the first barrier of understanding why this is appropriate for my dog or my pet, I'm just, just going to, you know, go to sleep.

I'm just going to scroll on.

Yeah.

And I mean, if we use technical jargon in our.

I think we'd have one member and it'd be me, like, do you know what I mean?

It would just, it would just be daft.

So, you know, you have to tailor, you know, your things to, to people not in your industry.

Yeah.

So that, like you said, they can relate to it more, you know, if I put, you know, I don't even know what I would use.

Have you, have you recently bought a capital asset and everyone went, what the hell?

Do you know what I mean?

Everyone would just go scroll past.

I don't even know.

That is what.

Have you recently bought a car or a van for your dog walking business?

Okay, that's now, now I've bought that.

Yeah.

So they're more likely to look at that post and.

Amazing.

Have you bought a capital asset recently then a picture of it, like it.

Yes, you're right.

It just needs to be a bit more relatable.

Yeah.

And it's, and it's knowing what is relatable for your audience.

And this is where knowing your audience comes into play.

So you've already identified there that the, the average pet business owner is not talking dividends or capital assets, they're talking real practical things that they are buying and not knowing what the technical word is, so to say.

So when we are talking to dog owners, pet owners, whoever we're talking to, thinking about that, just keeping that in the back of your head, you know, like I said, language like reactivity or when we're talking about, you know, what type of cat we're doing on a dog, or even people who like, run grooming schools and instructor courses and all the rest of it.

What language do those people need, the beginning to actually understand once they're in your world, you know, if you want to send them a WhatsApp message, basically speaking in code that nobody else is going to understand, absolutely fine.

But your social media, it has to feel accessible for the people who need, you know, who want access to it.

Yeah, Lee, Lee likes acronyms.

He'll send me messages being like, have you done a bo cpm.

And I'm like, I don't even know what you're talking about.

Like talking English.

Oh, yeah, yeah, definitely.

I see that all the time and I'M just like, you know, if you just send an email to somebody who understands or maybe doesn't understand, it's a little bit different.

But when I see this on social media, it's like, whoa, this is way above the level of the, the general dog owners knowledge or pet owners.

And you've also got to think like, what do you read when you're on your social media?

You know, what do you ignore?

And then when you do scroll past it, things have, oh, why have I just scrolled past that?

And then that could help you when you do on your own?

Because it, well, actually I scrolled past when I did that, so maybe I'll do it this way.

And also having a brand, I think helps, like brand colors and stuff like that because it becomes recognizable.

You know, like art is always orange and gray.

Like this screen is, I think people can see it and then the logo and then that gets people used to it as well, rather than just using random things in every post.

Like if you look at our posts on Instagram, they'll always be the same brand colors, green, orange.

There might be versions of it, but at least.

But then when people see it, they know it's us.

Yeah.

So you post a reel and you've used the font and all the rest of it that's on Instagram.

We know it's you because of how you've stuck with that one font that you've used on Instagram.

I think that's really important.

And another thing when it comes to branding is the personal level of it, which I know a lot of people shy away from and they don't like it and it's hot.

Showing their face on social media makes them want to run and jump off the nearest bridge.

And I, I get it, I understand it.

I do totally understand it.

And if you saw my social media, you probably think, I absolutely love myself.

And it's not a case of I'm a really vain person.

It is the trust building side of things.

I know I built a lot of trust and I put a lot of the success of the membership down to the fact that you've seen me do things like this.

You see in memberships, you see my face.

I do lives, I'm all over the place, all over the time.

So even if you hate me, you probably see me on your feed and you're just like, oh my goodness, it's here again.

So it's about being brave enough, even if it's not showing your face on camera.

How can you interject some personality into Your brand.

How can you tell people a little bit more about you?

When was the last time you introduced yourself to your audience?

I mean, that's something we forget to do.

We post on social media so much.

The last time we said, oh, hi, I'm Charlotte.

Could have been like, four years ago.

So that is a little call to action to everybody who listening, like, make sure you reintroduce yourself.

If even if the last time was three months ago, reintroduce yourself again.

Like, the audience changes so fast that the people followed you four years ago are not going to be the people who follow you today.

We should probably do that.

To be fair, we lean up.

I actually told anyone who we are.

Well, that's why I put Tegan's face and all the videos on Instagram, because I hate being on camera.

I don't mind doing this, but when it's like, you know, when you feel like you've got a script to say, I'm like, I just can't.

So Tegan will be like, oh, do you want to do this video?

I'm like, no, no, you do.

You probably all think Tegan's the pet accountant.

Me and Leah just have millions in the background.

But Erica helping you and just getting you to do a reel was, like, absolutely pulling teeth.

It was so difficult.

I think we ended up with, like, two every month.

You were like, still waiting for.

Yeah, please, please.

Yeah, but that's.

That's the thing.

But how can we.

If you really don't want to be on camera?

And I would never force anybody to do anything they're uncomfortable with, but if you really don't like the thought of being on camera, what could we do that potentially has you in?

If you groom in, for example, could you set up the camera, like, behind you and just.

Yeah, just.

Just do a little bit of grooming.

If we're training, could we set the camera up, you know, and just do your session?

Just.

Just walk around, do your session.

So at least when I come to see you, and this is the bit about it that.

That makes me really sort of, you know, want to talk about this is when I ultimately book my dog in, I am going to see you at some point, and I have to see you, to trust you in order to hand the most precious thing into my life in my life over to you.

So at some point, people are going to need to see you or just understand a little bit more about you.

So if you're hiding behind a logo or, you know, hiding behind Canva stock images, I really Urge you to change that because we, we have to build trust.

We're talking to dog owners or pet owners and they are, like I said, you know, for a lot of people, their dogs and their pets are their children.

I know for me like handing them and I know from my own personal experiences, you know, when we went away to Vegas trying to find somebody to look after my three dogs, I was like, all these pages are local people and I cannot see a face.

I cannot see.

How am I supposed to trust you to come into my house or take my dogs away if I don't know what you look like?

Yeah, it's hard the same when we were trying to find the dog walker when we moved here, it was again, like I say, it's seeing the face because I'm not going to hand my child over to someone.

Just random website that I found off Google.

You need to put your face on there.

It's, it's not nice.

Some people hate it, some people love it, but it's just one of those things that you're gonna have to do in some shape, way or form to get your face out there and get your business known.

So it is exactly that.

I, I know in the membership, like when the, when the new members I have join and they start to like, watch me and see me talk and I'm all the time like saying about, you know, the power of showing your face on social media and they give it a go.

Oh my gosh, their results, they're like screenshot in their analytics and sending them to me and I'm like, yes, this is the power of a little bit of personal branding.

So like I said, you know, you don't have to be posting your face every single day if you can't think of anything worse.

But like I said, just set the camera up, do a little bit of grooming, or if you really don't want yourself on camera at all, write a caption that feels like strong you like introducing you.

So yeah, there's lots of ways around if camera's not your biggest thing, but ultimately for the fastest growth and the best connection, it's going to be showing your face.

Yeah, Charlotte used to beat me with a stick to get real after me.

That was her joke.

And virtual stick.

Yeah.

Just in case you get any complaints, I'm running a virtual stick.

Right.

How do people, what have you got coming up and what date and how do they get access to it?

And also how do they get access to your membership?

Okay.

Okay, cool.

So if you have loved what I'VE said today and think, actually I do want to level up my social media this.

There's two things I've got coming up.

Well to one thing I've got coming up on the membership, of course.

So first of all, next Thursday, 10th of April at 8pm British summertime, I am doing a free masterclass and that is on how to stand out out, show your face and turn social media silence into bookings.

So I called it from crickets to clients because I thought I was very, very cool with that.

And it's for people who really do feel invisible on their social media.

They know they needed to work, they're just not sure how to do it.

So I'm going to be discuss a load of stuff on there, but mainly about how posting alone isn't a strategy.

So I'll be covering why it isn't working for you, how to turn it around.

Three mistakes that are costing you engagement which we've touched upon today.

So I'll go into those in a bit more detail why showing your face matters and how to do it confidently.

Five post types of spark, interaction, build trust and then one small change you can make that day to start to get in results.

So that's the masterclass I've got coming up.

I will put the link in the group and on the comments of it and then the membership if you want to dive straight in and learn more about social media.

Like I said, canine marketing support is my membership.

There's over 18 months worth of content in there now.

Every single month I release 20 new posts and they are on literally everything from booking to educational to inspirational.

This stuff for everybody.

And like I said, we don't do the same post for walkers as we do trainers, trainers and groomers, because you're all completely different industries.

There's masterclasses tonight at, at 7:30, if you want to join and get straight in.

We've got a Q2 planning call, so plan in the next three months.

I've had Rachel Spencer in the membership.

I've had some really big industry names in there, so if you want to come and join and learn off them as well, you're more than welcome to.

And it's a global community, so if you're anywhere in the world, you can, you can come and join us.

So yes, lots of exciting things coming up.

But yeah, if you want to join that mem, that masterclass next week, it's absolutely free to do so.

I'll put the link in after this.

Fabulous.

And the biggest bonus of all, it's a business expense.

So there we go.

Just to tie in the finance side, if you do join, it is a business expense.

So if that was wooing you, you can put it on your spreadsheet as an expense.

So happy days.

Well, thank you so much for joining me.

Charlotte is going to put all of the information on the group and in the comments so that you can get access to it and you know when the free masterclass class it's going to start.

If you are struggling with your social media and your graphics, please join the membership and get that help.

Don't struggle in silence.

Charlotte did wonders for me when I first started.

I was terrible and look where we are now.

So if that isn't a testimonial I don't know what is.

But yes, make sure you find and get signed up to that and join the free masterclass if you want a taster first.

But yes, thank you so much for coming on.

We have got plans for later in the air which we are not going to divulge yet because it's top secret.

But you will get some more information on that in the coming weeks and then Charlotte can reveal all as well.

But yes, thank you so much for joining me.

And this will be on the podcast if you want to re listen if you are watching the replay.

Like I said, everything will be in the comments so you can contact Charlotte directly if you want to.

Fabulous.

Right, I shall let everyone go.

Charlotte, stay where you are and if you've got any questions let us know.

Have a great week and myself and Lee, we'll be back next week with another fun episode of Tax Related Tips.

Cheers everyone.

We'll speak to you soon.

Thanks for listening.

If you've enjoyed my podcast, don't forget to subscribe for me and if you want to speak to me please visit my my website@www.petaccountant.co.uk and if you'd like to join my Facebook group which is full of like minded pet professionals, then search accounting for pet professionals in Facebook and I will see you there.

Sa.