1
00:00:01,720 --> 00:00:06,450
Brett Johnson:
From Studio C in the 511 Studios, this is a Note To Future Me.

2
00:00:06,460 --> 00:00:12,770
Hi, this is Brett Johnson, your host and the owner of Circle270Media Podcast Consultants.

3
00:00:13,270 --> 00:00:16,040
Let's talk a little bit about marketing your podcast.

4
00:00:16,040 --> 00:00:20,560
Well beyond optimizing your podcast, episode, title and description.

5
00:00:21,010 --> 00:00:26,710
Consider creating a show summary on a blog or Web site and embedding the audio file

6
00:00:26,710 --> 00:00:32,260
within the page. Google really appreciates the added context and is going to rank

7
00:00:32,260 --> 00:00:38,440
websites and blogs that incorporate multimedia higher than those that don't transcribe

8
00:00:38,440 --> 00:00:44,440
episodes or for the blog and to create additional content to promote the episode on

9
00:00:44,440 --> 00:00:50,140
social media or your website, post the blog or episode summary page via social media.

10
00:00:50,380 --> 00:00:55,300
Additionally, those transcriptions are going to become more and more important as the

11
00:00:55,300 --> 00:01:00,730
podcast index continues to grow and hosting platforms implement the option.

12
00:01:00,730 --> 00:01:04,870
Podcasting 2.0 transcript tag and short.

13
00:01:04,870 --> 00:01:11,170
Depending on your podcast hosting platform, you can now import and edit and publish

14
00:01:11,170 --> 00:01:16,990
transcriptions, making it easier than ever to transcribe your podcast for accessibility,

15
00:01:17,230 --> 00:01:19,890
repurposing and SEO benefit.

16
00:01:20,440 --> 00:01:26,470
You can easily upload SRT or transcript files from external services like Sonix or

17
00:01:26,470 --> 00:01:28,030
HappyScribe.

18
00:01:28,030 --> 00:01:33,280
When posting each episode on your social media leverage hashtags, especially on Twitter,

19
00:01:33,490 --> 00:01:35,170
Instagram and LinkedIn.

20
00:01:35,380 --> 00:01:41,050
Beyond industry specific language, consider podcast specific terms like a hashtag,

21
00:01:41,050 --> 00:01:45,430
podcast, hashtag, podcasting, hashtag podcast guest.

22
00:01:45,700 --> 00:01:49,360
Keep a running list on hashtags that you're using for social media posts.

23
00:01:49,630 --> 00:01:55,330
For easy reference now, specifically on LinkedIn, consider the hashtag suggestions that

24
00:01:55,330 --> 00:01:59,740
pop up when you create your post for visual platforms like Instagram and Pinterest.

25
00:02:00,100 --> 00:02:04,570
Utilize the behind the scenes images or video as teasers for upcoming.

26
00:02:04,750 --> 00:02:10,420
And don't forget those archived episodes for YouTube leverage playlists to combine

27
00:02:10,420 --> 00:02:11,460
relevant episodes.

28
00:02:11,710 --> 00:02:17,260
If your podcast is business related, consider posting teasers and episodes on Linked In,

29
00:02:17,620 --> 00:02:22,660
as well as support with LinkedIn articles, articles and your website.

30
00:02:22,660 --> 00:02:25,480
Blog articles will not conflict with SEO Search.

31
00:02:26,020 --> 00:02:29,410
Don't forget marketing fundamentals when promoting your podcast.

32
00:02:29,860 --> 00:02:35,260
Remember to incorporate a link to your latest podcast or episode page in your email

33
00:02:35,260 --> 00:02:38,530
signature file. Promote episodes in your newsletter.

34
00:02:38,530 --> 00:02:43,810
You know, create and incorporate a newsletter cadence that best helps exposure for each

35
00:02:43,810 --> 00:02:49,840
episode. This means get that newsletter sent within 72 hours of the podcast publishing

36
00:02:49,840 --> 00:02:55,780
date. Promote your podcast website versus a specific podcast player like Apple podcast or

37
00:02:55,780 --> 00:02:56,790
Google podcast.

38
00:02:56,800 --> 00:03:00,310
Why give them the search engine optimization?

39
00:03:00,550 --> 00:03:03,550
Keep them in your house, in your home.

40
00:03:03,550 --> 00:03:08,520
Your website provide pre-made promos to guests and partners to maximize reach.

41
00:03:08,530 --> 00:03:14,140
We also provide a lot more than that to our guests and provide that for my clients as

42
00:03:14,140 --> 00:03:20,650
well. Just have a nice landing page that has everything that a guest can use to help

43
00:03:20,650 --> 00:03:23,260
promote the episode that they are on.

44
00:03:23,260 --> 00:03:31,060
Make it as easy as possible for your guests to pull quotes, to pull transcription, to

45
00:03:31,060 --> 00:03:35,590
pull your show notes, everything that they can use to promote that episode.

46
00:03:36,080 --> 00:03:40,750
A more advanced strategy is to identify and engage those super listeners.

47
00:03:40,780 --> 00:03:43,580
Or you can call them your evangelists.

48
00:03:43,580 --> 00:03:48,670
Bonus marketing ideas include exploring cross promotional opportunities with other

49
00:03:48,670 --> 00:03:50,530
podcasters and other shows.

50
00:03:50,680 --> 00:03:54,350
For example, your podcast is focused on your web design business.

51
00:03:54,820 --> 00:03:59,380
You also work with a social media specialist as your go to when your clients need organic

52
00:03:59,380 --> 00:04:00,790
or paid social media help.

53
00:04:01,150 --> 00:04:02,510
And she has a podcast as well.

54
00:04:02,860 --> 00:04:07,750
Could your social media specialist provide a quick news like one to two minute update

55
00:04:07,750 --> 00:04:11,680
about the latest happenings and social media within your podcast?

56
00:04:12,100 --> 00:04:16,240
And could you offer a one to two minute update on best practices?

57
00:04:16,240 --> 00:04:20,470
When it comes to website tactics, you both get the benefit of cross promotion with each

58
00:04:20,470 --> 00:04:24,640
other's podcasts while adding value to each other's listeners.

59
00:04:25,360 --> 00:04:30,820
Creating and marketing a podcast does require a reasonable investment of time and some

60
00:04:30,820 --> 00:04:32,110
money to do it right.

61
00:04:32,170 --> 00:04:37,810
The investment is typically much less than video and podcasts have that added benefit of

62
00:04:37,810 --> 00:04:42,610
expanding into a relatively under-appreciated but fast growing format.

63
00:04:43,180 --> 00:04:47,320
Audio branding take advantage of the current excitement and growing consumption of

64
00:04:47,320 --> 00:04:48,870
podcasts to build your brand.

65
00:04:49,340 --> 00:04:54,250
Want to learn more? Hey, be sure to sign up for my free daily Open the MIC newsletter each

66
00:04:54,250 --> 00:04:57,490
day. A different topic from articles around the web on podcast.

67
00:04:57,490 --> 00:04:59,440
Monetization Podcast.

68
00:04:59,440 --> 00:05:00,580
Marketing podcast.

69
00:05:00,680 --> 00:05:05,870
Audio production, the week's podcast news and our suggestions for your next seven days, a

70
00:05:05,870 --> 00:05:09,470
podcast listing the link is in the podcast show notes.