Brett Johnson: From Studio C in the 511 Studios, this is a Note To Future Me.
Hi, this is Brett Johnson, your host and the owner of Circle270Media Podcast Consultants.
Let's talk a little bit about marketing your podcast.
Well beyond optimizing your podcast, episode, title and description.
Consider creating a show summary on a blog or Web site and embedding the audio file
within the page. Google really appreciates the added context and is going to rank
websites and blogs that incorporate multimedia higher than those that don't transcribe
episodes or for the blog and to create additional content to promote the episode on
social media or your website, post the blog or episode summary page via social media.
Additionally, those transcriptions are going to become more and more important as the
podcast index continues to grow and hosting platforms implement the option.
Podcasting 2.0 transcript tag and short.
Depending on your podcast hosting platform, you can now import and edit and publish
transcriptions, making it easier than ever to transcribe your podcast for accessibility,
repurposing and SEO benefit.
You can easily upload SRT or transcript files from external services like Sonix or
HappyScribe.
When posting each episode on your social media leverage hashtags, especially on Twitter,
Instagram and LinkedIn.
Beyond industry specific language, consider podcast specific terms like a hashtag,
podcast, hashtag, podcasting, hashtag podcast guest.
Keep a running list on hashtags that you're using for social media posts.
For easy reference now, specifically on LinkedIn, consider the hashtag suggestions that
pop up when you create your post for visual platforms like Instagram and Pinterest.
Utilize the behind the scenes images or video as teasers for upcoming.
And don't forget those archived episodes for YouTube leverage playlists to combine
relevant episodes.
If your podcast is business related, consider posting teasers and episodes on Linked In,
as well as support with LinkedIn articles, articles and your website.
Blog articles will not conflict with SEO Search.
Don't forget marketing fundamentals when promoting your podcast.
Remember to incorporate a link to your latest podcast or episode page in your email
signature file. Promote episodes in your newsletter.
You know, create and incorporate a newsletter cadence that best helps exposure for each
episode. This means get that newsletter sent within 72 hours of the podcast publishing
date. Promote your podcast website versus a specific podcast player like Apple podcast or
Google podcast.
Why give them the search engine optimization?
Keep them in your house, in your home.
Your website provide pre-made promos to guests and partners to maximize reach.
We also provide a lot more than that to our guests and provide that for my clients as
well. Just have a nice landing page that has everything that a guest can use to help
promote the episode that they are on.
Make it as easy as possible for your guests to pull quotes, to pull transcription, to
pull your show notes, everything that they can use to promote that episode.
A more advanced strategy is to identify and engage those super listeners.
Or you can call them your evangelists.
Bonus marketing ideas include exploring cross promotional opportunities with other
podcasters and other shows.
For example, your podcast is focused on your web design business.
You also work with a social media specialist as your go to when your clients need organic
or paid social media help.
And she has a podcast as well.
Could your social media specialist provide a quick news like one to two minute update
about the latest happenings and social media within your podcast?
And could you offer a one to two minute update on best practices?
When it comes to website tactics, you both get the benefit of cross promotion with each
other's podcasts while adding value to each other's listeners.
Creating and marketing a podcast does require a reasonable investment of time and some
money to do it right.
The investment is typically much less than video and podcasts have that added benefit of
expanding into a relatively under-appreciated but fast growing format.
Audio branding take advantage of the current excitement and growing consumption of
podcasts to build your brand.
Want to learn more? Hey, be sure to sign up for my free daily Open the MIC newsletter each
day. A different topic from articles around the web on podcast.
Monetization Podcast.
Marketing podcast.
Audio production, the week's podcast news and our suggestions for your next seven days, a
podcast listing the link is in the podcast show notes.