[00:00:00] Today, I've got a different kind of episode. for you

[00:00:02] I'm going to take you on an inside. Look into publish T impact. My best-selling book that was released this year. And I want to give you an insight into where I've positioned certain content in my book and why I've positioned it that way. And how I've used my book to create maximum impact. So let's begin with the title.

[00:00:22] So the title of my book is called a published to impact how to write, publish, and launch a nonfiction book to amplify your business and ignite personal growth. I'm a really big fan of the cover design for this book.

[00:00:36] I worked with a cover designer for this book where I lazed with a project manager, in a company called a hundred covers and they provide really great service. So, if you ever looking for a great cover designer,, a hundred covers is a really great company to work with. when it comes to getting your book cover designed. Now, back to my book, published team impact..

[00:00:57] When I first opened my book. The title comes up and my author name as well. And then I turned that first page. And on that very first page is what I call a soft lead magnet. It's essentially a way to get people onto your email list. So. I've put in a free resource library. And inside that library. is where a word count tracker. Uh, chapter outline template and plenty of other resources. that are actually covered throughout the book.

[00:01:27] It's all held in one place at the very beginning of the book to have access to. So there's a picture of me inside a laptop and it says, get ahead, start writing your book, and then I've let them know what's included. So it's every tool I use to help write my non-fiction book.

[00:01:42] Every tool I used to help publish my non-fiction book and every tool I used to help launch my non-fiction book. So keeping in the theme of published to impact, I provide a resource library to include all of those. And what I've also done is included a QR code. A QR code is great for people who were reading, published impact in paperback form.

[00:02:04] So they can scan the QR code with their phone and get taken straight to the resource library where they put in their email address. And then they go straight onto my email list where they then get access and login details to a free resource library.

[00:02:18] So I've created a domain name called published impact book.com and then I've added the tool after the Ford slash. So I, for example, published impact book.com forward slash learn. That's where you can get all your access to the resources. I have another resource, which is a mind map template, which you can get that published impact book.com forward slash mind-map.

[00:02:39] So I've used that domain to really bring people into my world on helping them write their books. And the website's also handy because if people are on Kindle devices or mobile devices, they can directly then click the link and it takes them straight from their phone to the website.

[00:02:54] Now the reason why I place the free resource library upfront. Is it because it's the first thing that the radar is going to see? They're going to get something valuable off the back of my book straight away. And the aim of this is to. Really give them something for free.

[00:03:09] So they're enticed to keep reading and wanting to know more about what's inside the book, but also what's available from me to provide them.

[00:03:17] After the soft lead magnet, I then turn the page and have all the copyright details. So it's just letting you know, that you're allowed to reproduce the book in any form. All the information in this book is what I own. And it's only used for educational and informational purposes only.

[00:03:34] After the copyright is a dedication. So with this dedication for published into impact. It's dedicated to the person reading. It says to you because you have a story to tell a problem to solve and a book to write. So this was really written. for business owners, coaches. Entrepreneurs to really make it. known that whoever reads this book, they can write their own book.

[00:03:59] They can write and publish their own book. And it's not. as hard in the sense of jumping through as many hoops, as they might think it's going to be.

[00:04:07] So after the dedication you have the table of contents and. This is split up into five parts. Part one is writing your book. There's about 11 chapters. And. This part is all about why you should write a book, your publishing options, establishing a mindset. Structuring and outlining your book, making sure you're in the best position to write your manuscript.

[00:04:31] So at the end of part one, you've learnt how to write your manuscript.

[00:04:35] And all you need to do then is go ahead and write it.

[00:04:38] Part two is then the pre-publication. So this is in going into the editing, the strategy of Amazon and how you want to set yourself and your book up. It's also going into the cupboard designing the placement of the lead magnet. Like I spoke about before. Then it also gets you clear on the description and blurb.

[00:04:59] You want to have how you can format your book, price, your book research, or the data for your book. And then it goes into how to upload your book to Amazon. And then the launching phase of your book. Part three is then the post-publication phase, which is after you've launched your book. I then let you know how you can use your book to grow your business, how you can generate leads and revenue with your book, how you can market your book before, during, and after your launch. And then also let you know the timeline I used for published to impact. Part four is in a bonus section. I've included a couple of bonus chapters, which looks at the do's and don'ts of self publishing and how you can repurpose your content from your book. And then part five is what happens now.

[00:05:44] And this is a really important part. When it comes to writing your non-fiction book because. What you essentially want to do is if you have a business and you want to bring people into your world, you need to create that journey with them from their beginning to end. So what transformation do you want to see your reader take? And at the end of that transformation after they've read your book. You would hope that they trust you enough to invest further in you and what it is you do?

[00:06:13] So part five is where I. Let them know the transformation that they've made all the way through the book. So I reminded them of all the steps they've learned throughout the book. Which is covered in every chapter. And I then let them know how they can get started to write and publish their own book and how to work with me.

[00:06:31] So, what you'd find towards the back of published to impact is a hardly magnet. And it's different to the Soft lead magnet because. the hard lead magnet is offering my services to help a reader achieve a goal. And. for that radar, that goal is to write and publish a book. What I've done is I've put a. Hard lead magnet caught idea to asset, and I've given a QR code into how they can apply to work with me. And get their book written. In my one-to-one coaching program.

[00:07:01] And the reason why I don't put something like this at the start of the book is because the reader does not know me yet. I don't want to try and sell them my services off the bat. Without building that trust. The soft lead magnet at the very beginning, the free resource library. Is what creates that trust? And then through my own experiences, my perspective, I create relate-ability throughout the book. And if they read the book to the end, they're more likely to inquire more about the services that I offer.

[00:07:33]

[00:07:33] And so after I put that hot lead magnet in the book, I then have a massive page, which says a favor to ask this is where I get people. Who've read the book to write a review. So it says a great big, thank you for reading published to impact your thoughts mean a lot.

[00:07:47] And I'm truly grateful that this book has found you reviews play a crucial role in shaping future additions. And providing valuable feedback for fellow authors on their journey to write and publish a book. If you could please spare a couple of minutes to leave a review and share your thoughts. I'd greatly appreciate it.

[00:08:04] I then share a link and I also share a QR code.

[00:08:07] So, whether they're reading on Kindle or paperback, they have a way to access that link and it goes direct to Amazon to write their review. It's making it as easy as possible for them to leave a review.

[00:08:18] And after the review page is the acknowledgements section. This is where I think family, friends, people who helped me write, publish, and launch successful books, mentors as well. To really bring home the point that I couldn't have written this book without them.

[00:08:33] Then after the acknowledgements page, I would normally have references to refer back from whether that's studies, journal articles, interviews, but I didn't have any full published to impact because. It's a strictly how to book and I had all the knowledge, I just had to put it all together.

[00:08:49] And it's also the first book I've written that hasn't had any references. So, um, but this is. where I would put the references. If I did have them. After the acknowledgement section. And the final page of published to impact is an about the author section.

[00:09:06] So it says Blake divorce is an entrepreneur book, coach host of the published impact podcast and a bestselling author based in Perth, Western Australia. He is a creator of ID to asset, a program designed to help entrepreneurs, coaches, and experts in their respect. Do you feel it's make a meaningful, personal, and professional impact through the process of becoming an author? So I've given a spiel about who I am, where I live, what I do and how I can help. As well.

[00:09:35] And that's really it when it comes to what's included. in published to impact. One of the key takeaways is if you have a business and you're using your book as a tool, it's really important to include those two lead magnets, the soft lead magnet and high lead magnet at the end of your book.

[00:09:52] And to always remember to create that transformation for your reader and to how you can help them achieve their goals.

[00:09:58] There's also, one thing I forgot to mention is throughout the book, I've included two things. One is action steps. And those are at the end of each chapter where. It lets you know how to proceed.

[00:10:12] For example, at the end of chapter two, which is called, why should I write a book? My action step is in one sentence. Write down why you will write a book. It's really simple and effective way to start that transformation I've been talking about from your reader to really help them navigate the process of what it is they're trying to achieve and how you can help them reach their goals. I've also included tips and it's a really funky way I've done it, where I've created my tips in. I gray bubble, like you see on the iPhone text messages and they're called published to impact tips and they're spread all the way throughout.

[00:10:51] So if I've written about something. I've included a little tip to help them. Navigate that part of where they're up to in their journey. So for example, published impact tip rather than focus on selling as many books as possible. Think about how you can use your book as a catalyst for meaningful connections, major impact, and professional growth. There's all these tips spread throughout each chapters and it really enhances the impact in the book also visually as well, because

[00:11:19] it's not just a tip. That's in the flow of a paragraph. It's separated where it's really in your face. And you can really take that tip on board. And it's a really refreshing way to continue moving forward.

[00:11:33] And finally, I just want to touch on the back of the book, which is the blurb. If you look on your shelf, you'll find nonfiction books that

[00:11:41] can really communicate how effectively the book you read can help achieve your goals. With the backhoe published to impact? I've created three major headings. The first one is, if you could write a powerful book, what would your idea be? And then I open up about what published impact can do for you. And it's how I use the book to provide a solution for you as well. The second is, here's what you can expect in published impact.

[00:12:09] And then at least out or different things that you can expect in published to impact.

[00:12:14] The final heading is who is published to impact for, and this is where I'm talking to my target audience. So I say whether you've just started your business journey, looking to create a legacy for your family, increasing revenue in your business, or looking for a transformative experience, this book is for you.

[00:12:31] I've really communicated who this book is for.

[00:12:34] And then I finished with a tagline. And the tagline connects direct to my dedication. The tagline says you have a story to tell a problem to solve and a book to write, start writing your book today. So that's just a really powerful. Stamp on that blurb where people can read that blurb and get a really good indication if that book is for them. And I can help them with a problem that they have and they want resolved.

[00:13:02] And then at the bottom is a picture of me. We almost a copy and paste of the, about the author. So it just gives people an indication of who I am. What I've done and how I can help people and it also shows my website. So how to get in touch with me.

[00:13:16] So that's it for today. I just want it to give you an insight into what published impacts looks like and how you can really visualize. What to include in your book when the time comes. So the main things to really include in your book, obviously it's a table of contents, but think within that table of contents is a structure for your book.

[00:13:36] Find that structure before you start writing. That's really important for me, that structure, like I said, was in five parts. Three major parts, which was writing, then it was publishing and then launching. You also want to make sure you're including a soft lead magnet. So that's something valuable that you can give away for free. Include that in the beginning of your book. And then you want to include a harder lead magnet at the end, which is how you can help that person achieve their goals. And finally, also want to direct them. To a link to write a review for your book because reviews are important.

[00:14:12] So, thank you very much for joining me. I hope you've gained some insight published to impact is yours for free digitally. If you want to go into the show notes and click the link for where it's going to be. Otherwise, if you leave in Western Australia, Reach out to me. And I'm more than happy. If you share your book idea to send you a copy of published impact in paperback form. So, thanks for listening.

[00:14:34] I'll speak to you later.