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You're listening to gift biz unwrapped episode 189 about what people

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fell. It's about what people think and also what people remember

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the brand Attention gifters,

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bakers, crafters and makers pursuing your dream can be fun whether

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you have an established business or looking to start one now

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you are in the right place.

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This is gift to biz on rapt helping you turn your

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skill into a flourishing business.

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Join us for an episode packed full of invaluable guidance,

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resources and the support you need to grow your gift biz.

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Here is your host gift biz gal Sue Mon Heights.

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Hi there,

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it's Sue and Thrilled that you're joining me here today.

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Right off the bat I need to say if you are

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not already part of the gift biz breeze Facebook group,

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Oh my gosh,

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what are you waiting for?

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We have something super special happening right now in that group

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for the holidays for you and I want you to be

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a part of it,

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to get all the details and to know what I'm talking

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about. However you need to go over and join the breeze.

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Joining is super easy.

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Just go on to Facebook,

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search for gift biz breeze and asked to join with it

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being the holiday season and all.

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I also have another thing to share.

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I want to make sure you know about my newly released

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free masterclass.

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It's called how to turn your hobby into a business.

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How do you know if this is for you?

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Well, if you're starting a business right now,

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you've gotten that dream but you're just not sure what steps

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you should be taking.

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This masterclass is for you if you're already in business,

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but something just isn't clicking,

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it's not bringing in the sales or it's just not performing

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the way you think it should.

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This masterclass is also for you to check it out.

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Just go over to gift biz,

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unwrapped.com forward slash masterclass I look forward to seeing you over

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there and for now let's get into the show Today.

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It is my pleasure to introduce you to Sal Coombs.

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Sail is a branding and social media content specialist.

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Wait, let me back that up.

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Sal is my branding and social media content specialist.

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I've told her before that I want to keep her all

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to myself,

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but that's not nice,

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nor would that serve all of you.

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Plus you've asked for direction in this area,

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so I'm bringing you the best.

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Salle doesn't call herself a graphic designer though because branding is

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Oh so much more.

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She escaped the corporate world in 2017 with the intention to

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sell digital products,

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so eBooks and courses.

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Well, never thought she'd be designing brands and social media graphics

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for clients.

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This came about completely unintentionally simply by sharing her work with

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her coaching group.

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To her surprise,

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everyone said,

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I want that.

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Can you do that for me?

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Sail found her place in the social media space organically by

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learning what she's best at and what people need.

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Today. Sale has a content batching service and does custom brand

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work for clients,

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which is what she's doing for me.

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In fact,

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she's the genius behind the branding of my signature program makers,

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MBA, as well as most of what you see online with

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gift biz on wrapped.

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It is my honor and pleasure to introduce you to Sal

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coms. Sal,

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welcome to the gift biz on wrapped podcast.

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Hello from Australia.

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You didn't mention that line.

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I didn't.

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You mentioned that and I guess I should have,

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so it's actually early morning for you and mid to late

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afternoon for me.

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Right. I know.

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Isn't that crazy or like,

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yeah, we're on different days actually Different days,

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but it's so mind boggling how we can talk and we're

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so far away from each other.

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Where are you in Australia?

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I mean Tasmania actually a city called Hobart,

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so Tasmania is the little Island,

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a little triangular Island at the bottom of Australia that is

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still part of Australia.

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It's just happens to be a small Island.

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Got it.

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And because I was in Australia visiting before you and I

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even connected unfortunately,

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but I know that there really are such things as Tasmanian

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devils. There really are.

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Yeah. I saw one in real life.

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We don't have kangaroos hopping around the street,

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but I do actually have an a kid.

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Not in my backyard here.

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Sorry. No kidding.

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Yeah, That's crazy.

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All right,

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well we are going to dive into the content here because

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I know everyone is just biting at the bit waiting to

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learn all about branding and graphics and how that all could

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possibly fit in and help them to present their brand better.

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But before we do,

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you know,

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I like to start this a little bit differently and that

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is by having you describe yourself through a motivational candle.

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So if you were to tell us what color and what

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quote would be on a candle that speaks all you,

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Sal, what would it be?

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Okay, so this was actually a really hard question for me

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because the shades of pink that I love and there are

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shades of pink that I do not love.

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There's shades of yellow I love and shades of yellow I

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hate. So you know,

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for me to say one color is really difficult.

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So here's what I came up with.

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My color would be a lilac and that reflects me because

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I have trouble deciding on one thing.

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I get bored with one thing very easily.

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So I Laila,

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it's like a happy medium between a pink and a purple.

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I'm not a crazy pink person.

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I'm not a crazy powerful person.

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So my lack is halfway kind of in.

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So that's the color.

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And the quote is never underestimate your strength,

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never overestimate your weakness.

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And that really kind of brings home to me because I

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have found that it is so important to just focus on

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what you're good at and not get bogged down with what

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you're not so good at,

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Which is kind of what you talk about in your bio

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too. You know that you found your place because you found

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what you were good at and then that people also needed

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it. So it merged together beautifully.

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Exactly. Yeah.

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So I hope you liked that one.

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I love it.

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I love it.

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Okay, so,

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and I've always felt that way also about you because you're

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so just authentically you and gift as listeners.

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This is the first time that Sal and I are actually

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talking via phone or Skype as the case might be because

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we've been going through emails so much.

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But it was really interesting,

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Sal, that we bonded so quickly.

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Like you really got my brand right from the beginning,

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you know,

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except for just a few tweaks we had to make and

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I felt so comfortable with you right off the bat.

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So I think by you being uniquely who you are and

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me doing the same,

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that's when you really find good connections and the right people

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to work with for your business.

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Absolutely. I agree.

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Your strength can be another experts weakness,

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well, not so much weakness,

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but just,

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you know,

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not their specialty area.

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So yeah,

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it is all about complementing each other's strengths and weaknesses.

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Right. Perfect.

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Okay, so talk to us a little bit about your backstory

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and how you got into liking graphics and branding and all

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that. Yeah,

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sure. So I've been working for myself for about a year

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now. I come from the corporate background,

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which I think is a common theme actually amongst your audience.

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And what were you doing in corporate?

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What was your expertise there?

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I've always been in an old rounder kind of position,

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like a digital strategy online marketing,

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which has always been very broad.

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So when I was out,

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came out on my own,

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I kind of really struggled to find where my specialty was

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going to be because these days it's not like social media

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is a niche that you really have to find your sweet

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spot. So at the beginning I was very much focused on

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strategy and what I wanted to do was to sell an

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ebook, teaching businesses how to do social media.

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But what happened was that I designed that ebook and I

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shared it with my coaching group I never on was like,

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Oh my gosh,

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you know,

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you're really good at the design stuff.

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I want that.

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Can you do this for me?

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I mean they are a little bit interested in the April,

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there were more so interested in the design side of it

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and it all just happened organically from there.

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And I was getting,

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you know,

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private messages saying,

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can you put together a quote for this,

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for this?

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And it all just fell into place.

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And so now today,

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my focus is on both media,

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content creation and brand design.

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But as I said at the beginning,

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I don't refer to myself as a graphic designer because I

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think branding is so much more,

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there's definitely a heap of strategy involved.

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There is,

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and I have to say before you and I started talking,

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you know,

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I mean,

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yeah, I had a logo for my first business,

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the ribbon print company.

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I have a logo for the podcast,

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but I never really had any type of imagery or branding

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apart from colors.

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You know,

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I pretty much claimed my colors,

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but I really didn't have,

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I mean I felt like I had a brand because I

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had a name,

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I had a font I was using and I had a

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color, but I was nowhere compared to where we are now.

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So talk a little bit about what branding encompasses and when

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you're saying branding,

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what that really means.

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Yeah, sure.

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Well, branding is so much more than a logo and encompasses

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the words you use,

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the colors,

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the fonts,

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the imagery,

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and photography,

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icons, patterns.

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It's everything.

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So it's not just about what people see,

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it's about what people fell.

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It's about what people think and also what people remember of

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a brand.

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So when I was working with you,

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we started with at the beginning of what we are actually

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trying to achieve.

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That was to reflect the strategy and what you teach in

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your course.

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The maker's MBA,

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right. We actually started backwards I guess because we started with

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maker's MBA and then I'm like,

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okay, if this is the case,

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then what do we do with the rest of the brand?

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So we I think started backwards,

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but that's okay.

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We're all good now.

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Thanks to you.

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Well, reverse engineering is definitely a strategy and you wanted to

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reflect like the phases that you teach in your course,

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which is plant.

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You're going to have to refresh my memory here.

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Plant, grow,

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bloom and blossom.

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Exactly. Yeah.

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And mind you,

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and I think this might be important for the conversation.

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00:10:53,740 --> 00:10:57,880
I had already changed the graphics on that program twice.

271
00:10:58,240 --> 00:11:00,460
Nothing. I just wasn't landing.

272
00:11:00,460 --> 00:11:04,210
What really felt good to me and what I really felt

273
00:11:04,270 --> 00:11:06,130
proud to present out to the market.

274
00:11:06,440 --> 00:11:07,430
Right. Okay.

275
00:11:07,580 --> 00:11:08,300
I don't know why,

276
00:11:08,300 --> 00:11:09,080
but I didn't.

277
00:11:09,360 --> 00:11:10,410
So anyway,

278
00:11:10,500 --> 00:11:11,850
so carry on.

279
00:11:11,850 --> 00:11:15,030
Okay, so we're talking about branding and why it's important,

280
00:11:15,250 --> 00:11:16,450
but it's just not,

281
00:11:16,480 --> 00:11:17,200
you have font,

282
00:11:17,200 --> 00:11:17,890
you have colors,

283
00:11:17,890 --> 00:11:18,910
you have images,

284
00:11:18,940 --> 00:11:22,960
you have photos because many people have all of those,

285
00:11:22,960 --> 00:11:25,570
but they still really don't have a cohesive brand.

286
00:11:26,030 --> 00:11:28,100
Yes. And that's a very important word,

287
00:11:28,100 --> 00:11:32,610
cohesive. So what you want to achieve with your burning is

288
00:11:32,610 --> 00:11:37,290
that if you could show someone five pieces of your branding

289
00:11:37,410 --> 00:11:39,690
without even having your name attached to it,

290
00:11:39,720 --> 00:11:43,530
they would be able to recognize that it belongs to you.

291
00:11:43,780 --> 00:11:46,600
So that happens to me all of the time when I

292
00:11:46,600 --> 00:11:49,240
do posts and maybe I don't have my name on it,

293
00:11:49,270 --> 00:11:50,380
I get people saying,

294
00:11:50,590 --> 00:11:53,500
Oh, I can already tell that you design that because my

295
00:11:53,500 --> 00:11:56,590
style. So that is definitely one thing that you want to

296
00:11:56,590 --> 00:11:59,500
achieve with cohesiveness in your branding.

297
00:11:59,780 --> 00:12:04,010
So you represent a unique visual out to the market so

298
00:12:04,010 --> 00:12:05,900
you don't look like just like everybody else.

299
00:12:05,900 --> 00:12:07,230
Right? Yes.

300
00:12:07,260 --> 00:12:10,170
But everything that you do put out to the market should

301
00:12:10,170 --> 00:12:11,670
be consistent.

302
00:12:11,940 --> 00:12:12,150
You know,

303
00:12:12,150 --> 00:12:13,440
once we figured out the branding,

304
00:12:13,440 --> 00:12:16,290
we've gone as far as making sure that the Facebook pages,

305
00:12:16,470 --> 00:12:19,230
Instagram, everything looks similar.

306
00:12:19,260 --> 00:12:20,910
So everything used that word again,

307
00:12:20,910 --> 00:12:22,010
cohesive. Yeah.

308
00:12:22,040 --> 00:12:23,960
Everything kind of matches throughout.

309
00:12:23,960 --> 00:12:26,510
It doesn't mean it doesn't change and get tweaked and look

310
00:12:26,510 --> 00:12:27,110
a little different.

311
00:12:27,110 --> 00:12:28,660
And certainly sizing is different,

312
00:12:28,890 --> 00:12:31,410
but the imagery and all of that is the same.

313
00:12:31,840 --> 00:12:33,490
Yes. That's exactly what you,

314
00:12:33,490 --> 00:12:34,600
what you want to achieve.

315
00:12:35,050 --> 00:12:38,620
So it's a seamless experience from one platform to another.

316
00:12:38,950 --> 00:12:41,110
Okay. And I think that's really important too.

317
00:12:41,140 --> 00:12:41,380
You know,

318
00:12:41,380 --> 00:12:42,100
I've heard somewhere,

319
00:12:42,100 --> 00:12:43,870
and we've talked about this a little bit before on this

320
00:12:43,870 --> 00:12:47,530
show, that if you look totally different in different places,

321
00:12:47,790 --> 00:12:49,920
you confuse your customer first off.

322
00:12:49,980 --> 00:12:54,420
But then there's also an unconscious question about trust.

323
00:12:54,450 --> 00:12:58,260
Because if you're expecting imagery in a certain feel,

324
00:12:58,410 --> 00:13:00,870
if you're expecting one site and you see something and you

325
00:13:00,870 --> 00:13:03,090
kinda feel good about it and you want to know more

326
00:13:03,090 --> 00:13:05,700
about them and you go to another site and it looks

327
00:13:05,700 --> 00:13:06,810
completely different,

328
00:13:07,060 --> 00:13:08,260
then there's that doubt of like,

329
00:13:08,290 --> 00:13:09,040
wait a minute,

330
00:13:09,100 --> 00:13:10,330
what's this all about?

331
00:13:10,720 --> 00:13:12,280
Are they even professional?

332
00:13:12,620 --> 00:13:13,310
Who are they?

333
00:13:13,310 --> 00:13:15,590
Are they this one imagery and feel or are they the

334
00:13:15,600 --> 00:13:18,710
second imagery and feel so it starts to bring up doubt

335
00:13:18,770 --> 00:13:22,160
when you're cohesive with your branding and your colors and everything

336
00:13:22,420 --> 00:13:25,990
you're developing and solidifying trust with your customer even on a

337
00:13:25,990 --> 00:13:27,430
subconscious level.

338
00:13:27,760 --> 00:13:28,630
Yeah, definitely.

339
00:13:28,630 --> 00:13:31,420
You want to avoid that feeling of disconnect.

340
00:13:31,630 --> 00:13:33,520
Disconnect. Yeah.

341
00:13:33,850 --> 00:13:34,720
That being said,

342
00:13:34,810 --> 00:13:38,320
you don't have to be really straight because for example,

343
00:13:38,630 --> 00:13:41,360
you asked me the other day that you wanted to tweak

344
00:13:41,450 --> 00:13:43,820
some of your posts to reflect autumn.

345
00:13:44,120 --> 00:13:47,150
Now just because awesome isn't in your brand colors.

346
00:13:47,150 --> 00:13:49,820
That doesn't mean that you can't use awesome colors.

347
00:13:50,210 --> 00:13:54,890
It's a fine balance between portraying your brand and portraying the

348
00:13:54,890 --> 00:13:57,200
mood and message of what you're putting out there.

349
00:13:57,570 --> 00:14:01,440
So if your brand happens to be pink and green,

350
00:14:01,680 --> 00:14:04,650
that doesn't mean that if you want to do something that's

351
00:14:04,770 --> 00:14:07,500
awesome themes that you can't bring orange in,

352
00:14:07,500 --> 00:14:08,430
that's totally fine.

353
00:14:08,460 --> 00:14:11,160
And that's not what we're talking about by disconnect.

354
00:14:11,480 --> 00:14:14,750
Right. But we still had some of the same elements that

355
00:14:14,750 --> 00:14:16,760
are consistent throughout my brand,

356
00:14:16,820 --> 00:14:18,890
even with the orange colors there.

357
00:14:19,320 --> 00:14:20,850
Yes, exactly.

358
00:14:21,120 --> 00:14:21,960
Yeah. Okay.

359
00:14:21,960 --> 00:14:23,550
So let's back this up then.

360
00:14:23,550 --> 00:14:26,190
So this is kind of an umbrella picture of what a

361
00:14:26,190 --> 00:14:28,560
brand is about and the importance of a brand.

362
00:14:28,560 --> 00:14:31,530
Would you add anything else before we start diving in deeper

363
00:14:31,530 --> 00:14:33,780
about how you would start figuring out your brand?

364
00:14:34,040 --> 00:14:36,110
So anything other on the top line that you think we

365
00:14:36,110 --> 00:14:36,890
should talk about?

366
00:14:37,120 --> 00:14:41,740
I just want to emphasize the importance rather than asking what

367
00:14:41,740 --> 00:14:43,780
do I want my audience to see?

368
00:14:44,040 --> 00:14:44,940
You want to ask,

369
00:14:45,120 --> 00:14:47,310
what do I want my audience to fail?

370
00:14:47,570 --> 00:14:50,370
What do I want my audience to think and what do

371
00:14:50,370 --> 00:14:52,670
I want my to remember?

372
00:14:53,180 --> 00:14:57,440
So there are three very important questions that you should prioritize

373
00:14:57,470 --> 00:14:59,450
over what do I want them to see?

374
00:14:59,990 --> 00:15:01,070
Okay, so think,

375
00:15:01,070 --> 00:15:02,690
feel and remember.

376
00:15:02,960 --> 00:15:04,160
Yes, exactly.

377
00:15:04,440 --> 00:15:08,070
So I'm thinking what you would do is start with that,

378
00:15:08,330 --> 00:15:09,920
define what that should be,

379
00:15:09,920 --> 00:15:12,950
and then you get into starting to build a brand.

380
00:15:12,980 --> 00:15:16,160
So let's say we have someone who's brand new here listening.

381
00:15:16,160 --> 00:15:17,810
They're just starting their company.

382
00:15:18,050 --> 00:15:20,540
They've done all the preliminary things that I tell them to

383
00:15:20,540 --> 00:15:23,330
do before you start building your brain,

384
00:15:23,330 --> 00:15:25,400
because there's a lot of other things to do first,

385
00:15:25,640 --> 00:15:27,860
but how does one start?

386
00:15:27,890 --> 00:15:30,050
What's the first step for building a brand?

387
00:15:30,110 --> 00:15:31,310
You've got your company name,

388
00:15:31,310 --> 00:15:31,880
let's say,

389
00:15:32,250 --> 00:15:33,420
but what about colors?

390
00:15:33,480 --> 00:15:35,220
Is that the first thing you start with this?

391
00:15:35,220 --> 00:15:36,390
Figuring out your colors?

392
00:15:36,820 --> 00:15:40,600
Yes. I often start with colors and I've often start with

393
00:15:40,690 --> 00:15:41,320
the question,

394
00:15:41,680 --> 00:15:45,160
what are five words that reflect your brand's personality?

395
00:15:45,490 --> 00:15:48,580
And also there's three questions that I just mentioned,

396
00:15:48,580 --> 00:15:49,570
the deal,

397
00:15:49,870 --> 00:15:51,100
think and remember,

398
00:15:51,640 --> 00:15:53,640
that's what I would also start with.

399
00:15:53,950 --> 00:15:56,470
Okay, so you write those down and you have all of

400
00:15:56,470 --> 00:15:57,520
that figured out.

401
00:15:57,790 --> 00:16:01,180
Then how do you figure out what colors you would use

402
00:16:01,180 --> 00:16:01,960
to match this?

403
00:16:01,960 --> 00:16:06,610
Now, obviously if you have a very light feminine brand,

404
00:16:06,610 --> 00:16:09,880
let's say you're not going to be using dark Brown or

405
00:16:09,880 --> 00:16:12,090
something. I mean that's pretty obvious,

406
00:16:12,090 --> 00:16:14,460
but how about with all the colors that you have?

407
00:16:14,640 --> 00:16:16,440
Do you start choosing colors?

408
00:16:16,440 --> 00:16:17,820
You just like yourself?

409
00:16:18,140 --> 00:16:23,600
Kendall absolutely does a lot of experimentation involved and I would

410
00:16:23,600 --> 00:16:26,360
often start with gathering some inspiration.

411
00:16:26,610 --> 00:16:30,840
So gathering other graphics and branding that you love and then

412
00:16:30,870 --> 00:16:32,730
using that as inspiration,

413
00:16:32,760 --> 00:16:34,350
not imitation of course.

414
00:16:34,660 --> 00:16:36,130
And yeah,

415
00:16:36,130 --> 00:16:39,790
so the initial phase is really just about experimenting that it

416
00:16:39,790 --> 00:16:41,740
has to be a fine balance between,

417
00:16:41,740 --> 00:16:46,240
okay, what reflects my personality and what I like as the

418
00:16:46,240 --> 00:16:50,950
brand owner combined with what's actually going to appeal to your

419
00:16:50,950 --> 00:16:52,030
target audience.

420
00:16:52,290 --> 00:16:55,710
So just because my favorite color may be pink,

421
00:16:56,000 --> 00:16:59,780
that may not appeal to my target audience if I'm targeting

422
00:16:59,780 --> 00:17:00,950
men. That being said,

423
00:17:00,980 --> 00:17:04,250
I've seen plenty of men use a hot pink burn color

424
00:17:04,340 --> 00:17:05,480
to appeal to a women.

425
00:17:05,510 --> 00:17:07,550
So it works both ways.

426
00:17:07,780 --> 00:17:10,660
Right? But I would say based on just my experience,

427
00:17:10,660 --> 00:17:12,910
what we talked about just a short time ago is you

428
00:17:12,910 --> 00:17:15,490
still have to really like the colors that you're gonna be

429
00:17:15,490 --> 00:17:18,300
using because you're going to see them a lot and they

430
00:17:18,300 --> 00:17:20,070
have to resonate with you in some way.

431
00:17:20,380 --> 00:17:21,550
Yeah, absolutely.

432
00:17:21,580 --> 00:17:23,050
You've got to love your brand.

433
00:17:23,080 --> 00:17:25,840
Like if you're going to do something creative and put it

434
00:17:25,840 --> 00:17:26,170
on show,

435
00:17:26,170 --> 00:17:28,750
you've got to own it and you've got to be proud

436
00:17:28,750 --> 00:17:29,710
of it and love it.

437
00:17:29,800 --> 00:17:34,000
Otherwise, the energy for it is just going to fizzle out.

438
00:17:34,290 --> 00:17:35,490
It's so true.

439
00:17:35,750 --> 00:17:38,420
Absolutely. You have to love it Because I think it comes

440
00:17:38,420 --> 00:17:39,860
across in the way you speak,

441
00:17:39,860 --> 00:17:41,420
the way you represent your brand,

442
00:17:41,480 --> 00:17:42,950
everything. If you don't love it,

443
00:17:43,200 --> 00:17:43,710
so, okay,

444
00:17:43,710 --> 00:17:46,680
so how many colors should you have?

445
00:17:46,710 --> 00:17:48,690
What's too little and what's too many?

446
00:17:49,060 --> 00:17:54,390
Okay. I love this question and I have a annoying for

447
00:17:54,390 --> 00:17:59,370
you. Don't you hide out when someone says those?

448
00:17:59,370 --> 00:18:00,930
No right or wrong answer here.

449
00:18:01,210 --> 00:18:03,700
However, I am going to give you a guideline.

450
00:18:03,970 --> 00:18:05,350
So they're really,

451
00:18:05,620 --> 00:18:10,450
I recommend choosing one or two primary colors and then a

452
00:18:10,450 --> 00:18:15,580
handful that may be three or four secondary colors that you

453
00:18:15,580 --> 00:18:18,220
can mix in with your primary colors.

454
00:18:18,530 --> 00:18:23,210
So one or two primary and then three or four secondary

455
00:18:23,210 --> 00:18:24,530
colors. Okay,

456
00:18:24,560 --> 00:18:26,900
but this does not mean that you put all these in

457
00:18:26,900 --> 00:18:27,950
your logo.

458
00:18:28,250 --> 00:18:31,250
This means that you're using them for graphics throughout all your

459
00:18:31,250 --> 00:18:32,210
sites, right?

460
00:18:32,620 --> 00:18:33,700
Yes, exactly.

461
00:18:33,730 --> 00:18:37,990
It's very rare that you probably just use one color alone

462
00:18:38,400 --> 00:18:39,510
Unless you're black and white,

463
00:18:39,510 --> 00:18:40,050
I guess.

464
00:18:40,330 --> 00:18:44,230
Yeah, and another step that you want to take when designing

465
00:18:44,230 --> 00:18:47,530
your brine is to list all of the brand touch points

466
00:18:47,560 --> 00:18:50,740
where you're going to be having your brand on show.

467
00:18:50,980 --> 00:18:52,300
So are your business cards,

468
00:18:52,300 --> 00:18:53,020
your website,

469
00:18:53,020 --> 00:18:54,910
your social media platforms,

470
00:18:55,000 --> 00:18:56,320
any merchandise.

471
00:18:56,550 --> 00:18:58,020
If you have a physical store,

472
00:18:58,080 --> 00:18:59,100
the window signage,

473
00:18:59,130 --> 00:19:02,760
everything you want to list all the brand touch points where

474
00:19:02,760 --> 00:19:04,710
someone is going to see your brand,

475
00:19:05,020 --> 00:19:06,250
Why is that important?

476
00:19:06,640 --> 00:19:08,080
So you can design for it.

477
00:19:08,170 --> 00:19:11,650
By sizing you mean Not so much background.

478
00:19:11,890 --> 00:19:12,670
You want to know,

479
00:19:12,700 --> 00:19:15,910
okay, well it's the logo or is the branding going to

480
00:19:15,910 --> 00:19:19,900
be featured on a busy background or a white background.

481
00:19:20,230 --> 00:19:21,670
All of those things matter.

482
00:19:21,790 --> 00:19:26,360
What you need in your branding is flexibility and the versatility

483
00:19:26,510 --> 00:19:30,140
because sometimes your logo and your branding may be on a

484
00:19:30,140 --> 00:19:33,650
white background or it may be on a busy photo background,

485
00:19:33,930 --> 00:19:38,370
so you need different formats and versions of your brand assets

486
00:19:38,430 --> 00:19:43,080
to be able to work in with different backgrounds and various

487
00:19:43,080 --> 00:19:45,510
environments in which your brand is placed.

488
00:19:45,840 --> 00:19:49,530
Completely understand that and give biz listeners if you want,

489
00:19:49,530 --> 00:19:53,140
you could go over to my Instagram account and see it

490
00:19:53,140 --> 00:19:53,680
in play.

491
00:19:53,710 --> 00:19:55,630
Gift biz on wrapped and sale.

492
00:19:55,630 --> 00:19:56,470
Yours too.

493
00:19:56,600 --> 00:19:57,560
Yeah, absolutely.

494
00:19:57,730 --> 00:19:59,030
And since we're talking about that,

495
00:19:59,060 --> 00:20:01,300
we're going to get back to all of your touch points

496
00:20:01,300 --> 00:20:03,400
later in terms of where people can contact you,

497
00:20:03,430 --> 00:20:05,260
but what's the name of your Instagram account?

498
00:20:05,610 --> 00:20:08,730
South Francis sell Francis on Instagram.

499
00:20:08,730 --> 00:20:09,780
So at sale Francis.

500
00:20:09,780 --> 00:20:10,920
So go take a look at that.

501
00:20:10,920 --> 00:20:13,320
And I think there is also where you're going to start

502
00:20:13,320 --> 00:20:16,440
seeing when sales talking about how people can just look at

503
00:20:16,440 --> 00:20:18,720
an image that she has and they know her tours.

504
00:20:19,000 --> 00:20:20,590
I totally do Sal.

505
00:20:20,590 --> 00:20:22,900
When I open up my phone and I'm starting to go

506
00:20:22,900 --> 00:20:23,530
to Instagram,

507
00:20:23,530 --> 00:20:25,750
I can always tell which ones are yours right away.

508
00:20:25,930 --> 00:20:28,080
Yes. Back on the colors.

509
00:20:28,330 --> 00:20:32,710
I just wanted to talk about there really no had strict

510
00:20:32,710 --> 00:20:36,400
rules here because you can not a brand such as Coca

511
00:20:36,400 --> 00:20:39,700
Cola or Cadbury chocolate or Starbucks,

512
00:20:39,760 --> 00:20:40,240
they have,

513
00:20:40,420 --> 00:20:40,690
you know,

514
00:20:40,690 --> 00:20:42,610
you think of one color for them.

515
00:20:42,640 --> 00:20:43,660
Coca-Cola's red,

516
00:20:43,660 --> 00:20:46,300
Starbucks, green Cadbury is per home.

517
00:20:46,600 --> 00:20:51,610
However you have other brands such as Google and eBay,

518
00:20:51,670 --> 00:20:56,000
Brits, Instagram that have multiple colors combined into them and they

519
00:20:56,000 --> 00:20:56,750
both work.

520
00:20:57,110 --> 00:21:00,050
So I just wanted to emphasize that,

521
00:21:00,050 --> 00:21:02,990
that there are no strict rules when it comes to color,

522
00:21:03,320 --> 00:21:05,330
But I think there are strict rules.

523
00:21:05,330 --> 00:21:07,220
Once you decide on colors,

524
00:21:07,220 --> 00:21:10,490
you want to make sure that color is consistent everywhere it

525
00:21:10,490 --> 00:21:12,560
goes, which gets to hex codes.

526
00:21:13,040 --> 00:21:14,450
Yes, absolutely.

527
00:21:14,910 --> 00:21:17,700
Okay. Share with everybody just in case people don't know.

528
00:21:17,700 --> 00:21:18,360
I want to make sure we,

529
00:21:18,480 --> 00:21:20,730
everyone gets to stay on the same page as we're going

530
00:21:20,730 --> 00:21:21,240
through here.

531
00:21:21,520 --> 00:21:22,810
What are hex codes?

532
00:21:22,810 --> 00:21:24,880
How would you find your hex codes,

533
00:21:24,880 --> 00:21:25,480
et cetera?

534
00:21:25,870 --> 00:21:29,620
Okay. The non technical answer here is a hex code is

535
00:21:29,680 --> 00:21:35,260
a six alpha numeric code that defines exactly what color it

536
00:21:35,260 --> 00:21:36,970
is. There are 50,000

537
00:21:36,970 --> 00:21:37,690
shades of paint.

538
00:21:37,720 --> 00:21:38,830
There are 50,000

539
00:21:38,920 --> 00:21:39,880
shades of yellow.

540
00:21:40,210 --> 00:21:41,950
So what the hex code does,

541
00:21:42,330 --> 00:21:44,220
it actually stands for red,

542
00:21:44,220 --> 00:21:45,300
red, green,

543
00:21:45,300 --> 00:21:46,350
green, blue,

544
00:21:46,350 --> 00:21:47,640
blue, RGB,

545
00:21:47,670 --> 00:21:49,890
which when you're designing for the internet,

546
00:21:50,280 --> 00:21:52,200
we work in RGB.

547
00:21:52,410 --> 00:21:52,950
As I said,

548
00:21:52,980 --> 00:21:54,300
there's 50,000

549
00:21:54,300 --> 00:21:55,530
shades of paint.

550
00:21:55,590 --> 00:21:59,340
So a hex code is going to define exactly what shade

551
00:21:59,490 --> 00:22:04,270
of pink So that when you are designing for one thing

552
00:22:04,300 --> 00:22:06,280
and then you go to design for something else,

553
00:22:06,280 --> 00:22:09,430
as long as your colors are the right hex code,

554
00:22:09,490 --> 00:22:12,040
then you're going to get the same shade of pink.

555
00:22:12,330 --> 00:22:13,560
Yes, exactly.

556
00:22:14,040 --> 00:22:17,040
So I know that you can go online and you can

557
00:22:17,070 --> 00:22:20,250
look on a monitor and choose hex codes,

558
00:22:20,340 --> 00:22:23,130
but is that the best way to do it?

559
00:22:23,630 --> 00:22:28,490
Yeah. So if you're at the beginning phase of designing your

560
00:22:28,490 --> 00:22:31,750
brand and you kind of have an idea of what colors

561
00:22:31,760 --> 00:22:32,560
you want to use,

562
00:22:32,770 --> 00:22:35,290
I just say you want to use like a kind of

563
00:22:35,350 --> 00:22:37,720
a mango type orange color.

564
00:22:38,070 --> 00:22:41,460
What I would actually do is just Google mango,

565
00:22:41,610 --> 00:22:43,530
Pantone hex codes,

566
00:22:43,590 --> 00:22:47,070
and then you're going to come up with a heap of

567
00:22:47,190 --> 00:22:51,510
images showing mango colors and they're going to have the hex

568
00:22:51,510 --> 00:22:53,040
codes. That being said,

569
00:22:53,460 --> 00:22:56,460
I wouldn't copy the hex code exactly.

570
00:22:56,780 --> 00:23:01,340
What I would do is I would tweak it slightly so

571
00:23:01,340 --> 00:23:04,220
that you've got that color mango that you're after,

572
00:23:04,220 --> 00:23:06,170
but you've just tweaked it slightly.

573
00:23:06,800 --> 00:23:07,310
Got it.

574
00:23:07,340 --> 00:23:11,180
Okay, so you mentioned Pantone here and I know Pantone very

575
00:23:11,180 --> 00:23:14,540
well because that in the printing field where I come out

576
00:23:14,540 --> 00:23:18,050
of, could you then just go to let's say a paint

577
00:23:18,050 --> 00:23:22,220
shop, get some paint chips and get a feel for kind

578
00:23:22,220 --> 00:23:25,390
of the Pantone color that you like and then bring it

579
00:23:25,390 --> 00:23:27,130
into the computer and then tweak it?

580
00:23:27,510 --> 00:23:28,590
Yeah, absolutely.

581
00:23:28,590 --> 00:23:29,310
You could do that.

582
00:23:29,340 --> 00:23:31,530
What I would actually do is I would take a photo

583
00:23:31,530 --> 00:23:31,770
of it,

584
00:23:32,210 --> 00:23:33,770
take a photo of the sample,

585
00:23:34,190 --> 00:23:38,480
and then there is a tool called color dealer that is

586
00:23:38,480 --> 00:23:42,620
a browser extension and allows you to kind of hold the

587
00:23:42,620 --> 00:23:44,070
Joppa. Yeah,

588
00:23:44,070 --> 00:23:45,740
the dropper and it brings the code.

589
00:23:46,010 --> 00:23:47,060
Yeah, exactly.

590
00:23:47,090 --> 00:23:49,010
Yeah, and it's called color Zilla.

591
00:23:49,010 --> 00:23:49,430
Z. I.

592
00:23:49,430 --> 00:23:49,790
L. L.

593
00:23:49,790 --> 00:23:51,030
A. Yes,

594
00:23:51,060 --> 00:23:51,630
that's right.

595
00:23:51,730 --> 00:23:53,890
Color's Ella and I'll put that you guys in the show

596
00:23:53,890 --> 00:23:54,640
notes for you.

597
00:23:54,910 --> 00:23:57,730
Okay, so now we have a business name.

598
00:23:58,030 --> 00:24:00,670
We've gotten our colors,

599
00:24:00,670 --> 00:24:02,530
a couple of the colors we're going to be using for

600
00:24:02,530 --> 00:24:03,220
a logo,

601
00:24:03,220 --> 00:24:06,190
and then we've got our three to five secondary colors.

602
00:24:06,190 --> 00:24:07,990
I don't know what we're going to do with those yet

603
00:24:08,140 --> 00:24:09,370
because we haven't gotten there,

604
00:24:09,370 --> 00:24:12,760
but we've got all our colors and we have our hex

605
00:24:12,760 --> 00:24:17,080
codes, so we know specifically what tones and we like how

606
00:24:17,080 --> 00:24:17,920
they all fit together.

607
00:24:18,220 --> 00:24:18,460
I mean,

608
00:24:18,460 --> 00:24:19,690
I think that's important too,

609
00:24:19,690 --> 00:24:22,840
because you don't want to have light lime light,

610
00:24:22,840 --> 00:24:25,780
lemon light orange and deep,

611
00:24:25,780 --> 00:24:27,280
deep purple grape.

612
00:24:27,310 --> 00:24:30,610
I'm thinking you want them to kind of all work together.

613
00:24:30,910 --> 00:24:32,050
Yeah, exactly.

614
00:24:32,190 --> 00:24:36,020
That really just does take experimentation And I guess you could

615
00:24:36,020 --> 00:24:37,370
ask opinions from other people,

616
00:24:37,370 --> 00:24:37,850
but let's say,

617
00:24:37,880 --> 00:24:39,800
okay, we've gotten to the point where we've got all the

618
00:24:39,800 --> 00:24:43,310
colors. Then what do you do next in terms of making

619
00:24:43,310 --> 00:24:44,810
it a real brand?

620
00:24:45,130 --> 00:24:50,050
Okay. I would next probably look at funds and I would

621
00:24:50,050 --> 00:24:55,870
choose probably two or three funds that are going to work.

622
00:24:55,960 --> 00:25:00,580
Again, you want to achieve this versatility and flexibility so that

623
00:25:00,580 --> 00:25:05,020
you have a set of funds that you can rely on

624
00:25:05,170 --> 00:25:09,080
for your wording and language that you use and what you

625
00:25:09,080 --> 00:25:12,590
want to achieve is a font hierarchy so that for when

626
00:25:12,590 --> 00:25:13,910
you're using bold,

627
00:25:13,940 --> 00:25:15,980
strong words that you want to stand out.

628
00:25:16,250 --> 00:25:20,270
Do you use this font when you're doing a softer quote,

629
00:25:20,330 --> 00:25:23,410
you use this font and what you want to do is

630
00:25:23,410 --> 00:25:27,610
kind of try and match your funds with the mood of

631
00:25:27,610 --> 00:25:28,660
your message,

632
00:25:28,840 --> 00:25:31,930
so if you're doing a cheeky little quote posts,

633
00:25:32,290 --> 00:25:35,920
then you're going to want a font that kind of portrays

634
00:25:35,980 --> 00:25:37,480
that cheekiness as well.

635
00:25:37,780 --> 00:25:38,290
Got it.

636
00:25:38,290 --> 00:25:40,780
And then you always stick with those fonts?

637
00:25:41,400 --> 00:25:42,300
Yes. Again,

638
00:25:45,120 --> 00:25:50,280
say for the most part as a rule with exceptions.

639
00:25:50,580 --> 00:25:51,780
Yes, exactly.

640
00:25:51,780 --> 00:25:54,270
Yes. You definitely want to have a set of fonts that

641
00:25:54,270 --> 00:25:58,560
you use consistently that achieved that hierarchy of,

642
00:25:58,590 --> 00:26:01,440
right. This is the font we use for bold and strong

643
00:26:01,440 --> 00:26:04,770
words. This is the font that we use for body texts,

644
00:26:04,800 --> 00:26:08,050
like smaller details and this is the font that we use

645
00:26:08,080 --> 00:26:08,980
for quotes.

646
00:26:09,330 --> 00:26:10,650
Okay, perfect.

647
00:26:10,710 --> 00:26:12,330
Now with me,

648
00:26:12,360 --> 00:26:16,050
the next thing that we did was we started figuring out

649
00:26:16,050 --> 00:26:17,280
what imagery,

650
00:26:17,670 --> 00:26:18,000
I don't know,

651
00:26:18,000 --> 00:26:20,340
do you call my flower or an icon or a brand

652
00:26:20,340 --> 00:26:22,770
symbol? I don't know if you know what the word would

653
00:26:22,770 --> 00:26:24,330
be. Icon or symbol?

654
00:26:24,330 --> 00:26:25,470
Yes, I would use that.

655
00:26:25,740 --> 00:26:26,970
Probably an icon.

656
00:26:27,330 --> 00:26:29,700
Okay. Does everybody need something like that?

657
00:26:30,170 --> 00:26:31,610
No, not necessarily.

658
00:26:31,610 --> 00:26:32,480
Not necessarily.

659
00:26:32,480 --> 00:26:35,770
It comes down to what we were trying to achieve and

660
00:26:35,800 --> 00:26:39,160
we were trying to reflect the plant phases that you teach

661
00:26:39,220 --> 00:26:40,480
in maker's MBA,

662
00:26:40,780 --> 00:26:43,650
but at the same time we didn't want to make brand

663
00:26:43,650 --> 00:26:47,310
look like a gardening business or a flower shop,

664
00:26:47,570 --> 00:26:51,140
so it was important to kind of bring the flower in

665
00:26:51,140 --> 00:26:54,740
as a representation of those phases,

666
00:26:55,060 --> 00:26:56,350
but not too strong.

667
00:26:56,770 --> 00:27:00,280
Yeah, and that's the problem I had with my prior two

668
00:27:00,340 --> 00:27:03,730
rounds of branding is they just look too like I was

669
00:27:03,730 --> 00:27:05,320
selling garden flowers or something.

670
00:27:05,570 --> 00:27:06,860
Yes, exactly.

671
00:27:07,140 --> 00:27:09,510
Yeah. Versus phases like it looks like now.

672
00:27:09,980 --> 00:27:11,270
Yeah. Okay.

673
00:27:11,330 --> 00:27:15,350
So I think for the sake of conversation,

674
00:27:15,350 --> 00:27:18,440
so you might have an icon that you would continue to

675
00:27:18,440 --> 00:27:19,760
use or you might not.

676
00:27:19,910 --> 00:27:22,880
Yes, it kind of depends and I would guess also it

677
00:27:22,880 --> 00:27:24,080
will depend on your logo.

678
00:27:24,080 --> 00:27:26,420
If you have a busy logo that already has a graphic

679
00:27:26,420 --> 00:27:27,230
attached to it,

680
00:27:27,230 --> 00:27:29,300
you don't need to add more to the puzzle.

681
00:27:29,700 --> 00:27:30,780
Yeah, exactly.

682
00:27:30,870 --> 00:27:33,060
Some logos are just texts,

683
00:27:33,150 --> 00:27:35,820
so it might be a name in a particular font.

684
00:27:36,100 --> 00:27:38,860
Some logos have a graphic or an icon.

685
00:27:39,150 --> 00:27:39,960
Those cases.

686
00:27:39,990 --> 00:27:41,880
Some logos may just be a graphic.

687
00:27:42,090 --> 00:27:43,740
There's all kinds of scenarios,

688
00:27:43,740 --> 00:27:45,030
but again it comes down to,

689
00:27:45,030 --> 00:27:45,390
you know,

690
00:27:45,480 --> 00:27:47,400
what are you trying to reflect?

691
00:27:47,760 --> 00:27:49,770
A question comes up to me that I really never thought

692
00:27:49,770 --> 00:27:51,450
of until we've been talking about this.

693
00:27:51,700 --> 00:27:54,450
One of the things that I didn't like when I continued

694
00:27:54,450 --> 00:27:58,020
to try and brand gift biz on wrapped is what I

695
00:27:58,020 --> 00:28:01,230
kept hearing and seeing in terms of samples coming back to

696
00:28:01,230 --> 00:28:04,560
me, not from UCL but from other people were like bows

697
00:28:04,590 --> 00:28:07,480
and a gift or like that type of thing.

698
00:28:07,480 --> 00:28:09,840
And that wasn't what I was trying to do because it's

699
00:28:09,840 --> 00:28:11,010
the gifting industry,

700
00:28:11,010 --> 00:28:13,440
but I'm not talking about necessarily a gift.

701
00:28:13,690 --> 00:28:18,040
So now the flower does have grounding because it's part of

702
00:28:18,040 --> 00:28:22,560
my signature program and we agreed that on the gift biz

703
00:28:22,560 --> 00:28:23,520
unwrapped portion,

704
00:28:23,520 --> 00:28:26,370
we're not going to show everything the plant grow bloom like

705
00:28:26,400 --> 00:28:29,700
all of the icons because people wouldn't even understand that.

706
00:28:29,760 --> 00:28:32,850
So we just pulled one icon that's the one that represents

707
00:28:32,880 --> 00:28:33,690
gift biz,

708
00:28:33,960 --> 00:28:35,370
but it's a flower,

709
00:28:35,400 --> 00:28:38,820
which in a little bit disconnects from gift biz.

710
00:28:38,880 --> 00:28:42,210
But I'm getting to the point where people really do know

711
00:28:42,240 --> 00:28:43,350
those images are mine,

712
00:28:43,350 --> 00:28:45,030
just like you're talking about before.

713
00:28:45,270 --> 00:28:48,090
So is it okay to have an image that's separate really

714
00:28:48,090 --> 00:28:49,890
from your name like we're doing?

715
00:28:50,320 --> 00:28:51,760
Absolutely. Most definitely.

716
00:28:51,760 --> 00:28:52,180
In fact,

717
00:28:52,180 --> 00:28:55,990
I would actually recommend that because what you want to achieve

718
00:28:56,020 --> 00:28:59,300
is to have something that is memorable so that when your

719
00:28:59,300 --> 00:29:03,470
audience sees a yellow flower as they're going about their day,

720
00:29:03,500 --> 00:29:05,660
they may not even be on social media.

721
00:29:06,080 --> 00:29:08,390
They're going to think immediately of you.

722
00:29:08,390 --> 00:29:11,660
So that is a strategy to be top of mind,

723
00:29:12,060 --> 00:29:12,370
you know,

724
00:29:12,430 --> 00:29:14,170
get in your audience's head.

725
00:29:14,410 --> 00:29:16,690
I know that if I was at a market and I

726
00:29:16,690 --> 00:29:18,370
saw beautiful yellow flowers,

727
00:29:18,430 --> 00:29:21,070
I would probably take a photo of them and then tag

728
00:29:21,070 --> 00:29:21,960
you. Oh,

729
00:29:21,960 --> 00:29:25,260
yay. I like that.

730
00:29:25,290 --> 00:29:27,090
You can do that anytime you want.

731
00:29:27,750 --> 00:29:30,070
Yes. But when it comes to the imagery,

732
00:29:30,190 --> 00:29:32,680
if you guys look and see my flower,

733
00:29:32,710 --> 00:29:34,510
it's still very simple,

734
00:29:34,890 --> 00:29:35,760
right? Well,

735
00:29:35,760 --> 00:29:37,110
it's got some shading there,

736
00:29:37,350 --> 00:29:38,670
but in terms of the image,

737
00:29:38,670 --> 00:29:40,050
it's actually very simple.

738
00:29:40,080 --> 00:29:41,440
Okay. Is that intentional?

739
00:29:41,940 --> 00:29:44,700
Yes. You always want to have clean,

740
00:29:45,090 --> 00:29:46,800
uncluttered imagery.

741
00:29:47,250 --> 00:29:50,730
And also let's talk about consistency.

742
00:29:50,730 --> 00:29:53,820
Again, it's not just a white or black flower.

743
00:29:53,850 --> 00:29:57,150
We incorporated both colors so that the white,

744
00:29:57,390 --> 00:30:01,590
yellow and black all tie in together and we kind of

745
00:30:01,590 --> 00:30:05,730
keep that style consistent through across all of your touch points

746
00:30:06,320 --> 00:30:08,360
and then we can play off that flower too.

747
00:30:08,360 --> 00:30:11,030
Like sometimes it's lighter yellow.

748
00:30:11,430 --> 00:30:12,870
Exactly. Yes.

749
00:30:13,150 --> 00:30:13,390
You know,

750
00:30:13,390 --> 00:30:16,180
coming in like from the background as if it's like shaded

751
00:30:16,180 --> 00:30:17,230
out or something.

752
00:30:17,600 --> 00:30:19,880
Yes. Different angles.

753
00:30:19,910 --> 00:30:22,040
Yeah. Sometimes we use it once,

754
00:30:22,040 --> 00:30:24,860
sometimes we create a cluster of flowers.

755
00:30:24,890 --> 00:30:27,170
So it really has that versatility,

756
00:30:27,500 --> 00:30:29,060
but it's still consistent.

757
00:30:29,460 --> 00:30:30,390
Wonderful. Okay.

758
00:30:30,390 --> 00:30:33,690
So then as our listeners are building up their brand,

759
00:30:33,690 --> 00:30:34,830
so then they can decide,

760
00:30:34,980 --> 00:30:36,690
am I going to have a symbol or icon,

761
00:30:36,750 --> 00:30:37,530
am I not?

762
00:30:37,810 --> 00:30:39,610
And so they make that selection,

763
00:30:39,900 --> 00:30:40,740
so now they've got,

764
00:30:40,980 --> 00:30:45,360
I'm thinking all the elements that they need and they understand

765
00:30:45,360 --> 00:30:49,440
that you need to have a similar presence across different platforms.

766
00:30:49,830 --> 00:30:52,800
Now what do you do with all of this?

767
00:30:52,800 --> 00:30:55,440
What do you even post on social media and how does

768
00:30:55,440 --> 00:30:56,280
all that work?

769
00:30:56,750 --> 00:30:58,620
Sure. In a professional way,

770
00:30:58,620 --> 00:31:01,230
not haphazard like most of us have done for so,

771
00:31:01,230 --> 00:31:01,740
so long.

772
00:31:02,720 --> 00:31:05,960
Okay. So one thing we haven't touched on yet is actually

773
00:31:05,960 --> 00:31:09,710
what tool or platform you would use to design your brand

774
00:31:09,800 --> 00:31:14,000
and create all your graphics and some of your audience may

775
00:31:14,000 --> 00:31:14,990
find it interesting,

776
00:31:15,020 --> 00:31:17,060
but I am actually team CAMBA.

777
00:31:17,400 --> 00:31:20,540
I'm sure most people know what Canberra is.

778
00:31:20,810 --> 00:31:25,460
That Canberra is like the most simplest version of Photoshop that

779
00:31:25,460 --> 00:31:26,600
you can possibly use.

780
00:31:26,980 --> 00:31:28,930
Yes, it does have some limitations,

781
00:31:28,960 --> 00:31:33,040
but I think the simplicity of it far outweighs those limitations.

782
00:31:33,310 --> 00:31:35,590
So I do all of my branding,

783
00:31:35,620 --> 00:31:36,670
all of my graphics,

784
00:31:36,820 --> 00:31:38,290
everything in Canberra.

785
00:31:38,570 --> 00:31:41,540
So I would create my color palette,

786
00:31:41,750 --> 00:31:43,220
create my front set,

787
00:31:43,700 --> 00:31:44,840
the icons,

788
00:31:44,960 --> 00:31:45,710
the logo,

789
00:31:45,710 --> 00:31:49,640
everything is all set up in Canberra And what you did,

790
00:31:49,640 --> 00:31:51,620
and I didn't know you could do this now I'm a

791
00:31:51,620 --> 00:31:55,430
big Photoshop girl because I was doing graphics way before Canva

792
00:31:55,430 --> 00:32:00,050
was even around and I didn't really gravitate to it fully

793
00:32:00,050 --> 00:32:01,910
until you and I started working together.

794
00:32:02,190 --> 00:32:05,730
But everything that you've made for me is now in Canva

795
00:32:05,850 --> 00:32:08,070
and I absolutely love the platform.

796
00:32:08,070 --> 00:32:10,650
So what you did is you separated out like all my

797
00:32:10,650 --> 00:32:12,180
brand colors are sitting there,

798
00:32:12,210 --> 00:32:16,360
right? And you've separated out templates that are right there for

799
00:32:16,360 --> 00:32:20,500
me to access anytime or my virtual assistant or whoever we

800
00:32:20,500 --> 00:32:23,200
have working in the account can go in there and grab

801
00:32:23,260 --> 00:32:24,250
whatever they need.

802
00:32:24,250 --> 00:32:26,050
It's all sitting in one place.

803
00:32:26,180 --> 00:32:28,520
Yes, you just said a key word there.

804
00:32:28,520 --> 00:32:30,260
So, and that is templates.

805
00:32:30,520 --> 00:32:33,670
So once you do have all your brand elements together,

806
00:32:33,850 --> 00:32:36,580
the next step would be creating templates,

807
00:32:36,670 --> 00:32:38,560
incorporating those elements.

808
00:32:38,910 --> 00:32:42,600
And we come back to that point of in the beginning

809
00:32:42,660 --> 00:32:45,060
listing out all your brand touchpoints.

810
00:32:45,310 --> 00:32:49,600
So now you can create templates for all of those touch

811
00:32:49,600 --> 00:32:53,590
points. So you want templates for your blog post templates for

812
00:32:53,590 --> 00:32:55,600
your social media banners,

813
00:32:55,810 --> 00:32:57,820
templates for your social media posts,

814
00:32:57,970 --> 00:32:59,680
templates for your website.

815
00:33:00,100 --> 00:33:01,030
So yes,

816
00:33:01,060 --> 00:33:05,380
templates are definitely the next step after you have your brand

817
00:33:05,380 --> 00:33:06,550
elements all together.

818
00:33:06,900 --> 00:33:10,050
Perfect. And all of the templates then are stored there.

819
00:33:10,050 --> 00:33:12,660
And the great thing about Canva too is that you don't

820
00:33:12,660 --> 00:33:15,540
have to go figure out what size those templates should be.

821
00:33:15,540 --> 00:33:19,380
They already have everything sized right inside the Canva app.

822
00:33:19,570 --> 00:33:20,800
That is correct,

823
00:33:20,830 --> 00:33:24,370
yes. I don't think I Googled in like the last year

824
00:33:24,370 --> 00:33:24,880
or so.

825
00:33:25,120 --> 00:33:27,970
What is the size for a Facebook cover or,

826
00:33:28,090 --> 00:33:30,460
yeah, it's all sitting there for you.

827
00:33:30,930 --> 00:33:35,490
Beautiful. And I think it's worth mentioning here that a Facebook

828
00:33:35,610 --> 00:33:40,740
post sizing is different than Instagram is different than Pinterest,

829
00:33:40,770 --> 00:33:41,310
et cetera.

830
00:33:41,340 --> 00:33:44,250
Even if you're looking at putting the same message and virtually

831
00:33:44,250 --> 00:33:45,510
the same imagery,

832
00:33:45,760 --> 00:33:48,850
you still want to have it sized for each platform onto

833
00:33:48,850 --> 00:33:50,480
itself. Oh yes,

834
00:33:50,540 --> 00:33:53,810
definitely. And that's the additional bonus of Canberra is that you

835
00:33:53,810 --> 00:33:55,700
can do that with the press of a button.

836
00:33:56,000 --> 00:33:59,180
You do need to have the CAMBA for business version to

837
00:33:59,180 --> 00:34:03,110
be able to duplicate and resize your graphics.

838
00:34:03,350 --> 00:34:07,100
It's a small price to pay for such a huge time

839
00:34:07,100 --> 00:34:09,710
saving benefit of having that flexibility.

840
00:34:10,030 --> 00:34:11,440
Absolutely. Yeah,

841
00:34:11,470 --> 00:34:12,010
for sure.

842
00:34:12,040 --> 00:34:12,760
Okay, so,

843
00:34:12,820 --> 00:34:14,500
Oh, the other thing I just want to make mention to

844
00:34:14,500 --> 00:34:16,480
people who have not been familiar with Canva,

845
00:34:16,480 --> 00:34:18,040
and you're hearing this for the first time.

846
00:34:18,310 --> 00:34:21,970
It is available on mobile and desktop also,

847
00:34:22,060 --> 00:34:24,640
so you've got both play no matter where you want to

848
00:34:24,640 --> 00:34:26,620
go. So it really is the perfect solution.

849
00:34:26,620 --> 00:34:30,320
I'm loving it more and more and I'm being really bad

850
00:34:30,320 --> 00:34:32,930
because I can just spend a whole lot of time there

851
00:34:32,930 --> 00:34:35,480
when I should be doing something a little more challenging because

852
00:34:35,510 --> 00:34:37,460
just I want to go in there and play around,

853
00:34:37,520 --> 00:34:37,910
you know,

854
00:34:38,490 --> 00:34:40,280
I just showed and I need to be doing some other

855
00:34:40,280 --> 00:34:42,730
things. It is a lot of fun and I encourage all

856
00:34:42,730 --> 00:34:44,110
of you to go in and look at it.

857
00:34:44,110 --> 00:34:44,920
It's really,

858
00:34:44,920 --> 00:34:46,090
really well worth it.

859
00:34:46,150 --> 00:34:49,150
And they've got ready-made templates too that you can use.

860
00:34:49,630 --> 00:34:50,770
Yeah, absolutely.

861
00:34:51,160 --> 00:34:52,510
What do you think of those?

862
00:34:52,650 --> 00:34:53,280
They're ready.

863
00:34:53,280 --> 00:34:55,440
My templates are a great start.

864
00:34:55,500 --> 00:34:59,430
However, I've seen a couple of clients struggle with adapting the

865
00:34:59,430 --> 00:35:01,770
templates to what their message is.

866
00:35:02,180 --> 00:35:03,950
Oh, you can sway away from your branding.

867
00:35:03,950 --> 00:35:06,770
That I think is what you're saying if you're not careful.

868
00:35:07,130 --> 00:35:08,390
Yeah, exactly.

869
00:35:08,420 --> 00:35:11,240
But I think that would all be lost without the templates.

870
00:35:11,270 --> 00:35:12,530
They are a great start,

871
00:35:12,920 --> 00:35:17,480
but my biggest recommendation with Canva is to just practice and

872
00:35:17,480 --> 00:35:20,180
experiment. Any tool that you use in your business,

873
00:35:20,210 --> 00:35:22,520
it takes a little bit of time to get used to.

874
00:35:22,810 --> 00:35:23,920
So yeah,

875
00:35:23,950 --> 00:35:26,770
just setting aside a couple of hours for yourself to just

876
00:35:26,800 --> 00:35:27,940
play in CAMBA,

877
00:35:28,180 --> 00:35:28,390
you know,

878
00:35:28,390 --> 00:35:31,330
without any pressure of having to have a graphic out in

879
00:35:31,330 --> 00:35:32,110
10 minutes,

880
00:35:32,170 --> 00:35:33,820
just have fun and play with it.

881
00:35:34,040 --> 00:35:37,070
I'm sure they have tutorial videos if not on YouTube.

882
00:35:37,080 --> 00:35:40,050
I'm sure there are tutorials of how to use canvas.

883
00:35:40,450 --> 00:35:41,470
Yeah, exactly.

884
00:35:41,860 --> 00:35:43,060
So how many templates,

885
00:35:43,090 --> 00:35:44,740
let's say for a starter business,

886
00:35:44,740 --> 00:35:48,430
how many templates should they create just to get started to

887
00:35:48,430 --> 00:35:50,020
have a presence online?

888
00:35:50,460 --> 00:35:54,420
Okay. If we're talking about just online and digital platforms,

889
00:35:54,570 --> 00:35:58,230
I would probably say around five to 10 so you want

890
00:35:58,230 --> 00:36:00,960
templates for your social media posts,

891
00:36:01,140 --> 00:36:04,830
you want templates for your social media cover banners,

892
00:36:05,400 --> 00:36:09,390
and then any website graphics that you have.

893
00:36:09,420 --> 00:36:12,450
Every business is different depending on those touch points.

894
00:36:12,690 --> 00:36:15,000
But I think kind of five to 10 is a good

895
00:36:15,090 --> 00:36:16,020
starting point.

896
00:36:16,560 --> 00:36:20,520
Okay. And could some of the template versions be just changes

897
00:36:20,520 --> 00:36:25,710
in the color changes in maybe a border or how do

898
00:36:25,710 --> 00:36:29,340
we make the different templates look different yet stay within brand?

899
00:36:29,770 --> 00:36:32,470
Yeah, so the templates can be different.

900
00:36:32,560 --> 00:36:33,280
And again,

901
00:36:33,280 --> 00:36:34,660
it comes down to thinking about,

902
00:36:34,660 --> 00:36:38,860
okay, where is this graphic actually going to be placed?

903
00:36:38,860 --> 00:36:41,380
Like what environment is it going to be placed?

904
00:36:41,380 --> 00:36:44,200
Is it going to be on a white background?

905
00:36:44,200 --> 00:36:46,840
Is it going to be in the feed where it's,

906
00:36:46,900 --> 00:36:47,170
you know,

907
00:36:47,170 --> 00:36:49,210
amongst a heap of photos.

908
00:36:49,330 --> 00:36:53,140
And this is relevant through when we were designing your brand,

909
00:36:53,200 --> 00:36:58,510
we had to consider that your logo and thumbnail was going

910
00:36:58,510 --> 00:37:01,300
to be on the podcast,

911
00:37:01,360 --> 00:37:03,400
on the Apple podcast feed.

912
00:37:03,880 --> 00:37:06,670
Right. So we had to design for that,

913
00:37:07,020 --> 00:37:09,900
which it already has a border around it.

914
00:37:09,930 --> 00:37:14,040
When you upload your thumbnail to Apple iTunes,

915
00:37:14,130 --> 00:37:16,920
it automatically places a faint border around it,

916
00:37:17,070 --> 00:37:17,670
I believe.

917
00:37:17,970 --> 00:37:21,450
So it wouldn't have made sense for us to have a

918
00:37:21,450 --> 00:37:23,040
border on that graphic.

919
00:37:23,340 --> 00:37:26,010
So you really need to see the big picture of where

920
00:37:26,010 --> 00:37:29,040
each graphic is going to be placed and designed for that

921
00:37:29,040 --> 00:37:31,210
environment. Perfect.

922
00:37:31,390 --> 00:37:32,470
Wonderful. Wonderful.

923
00:37:32,500 --> 00:37:35,620
Okay. So I want to just summarize where we are up

924
00:37:35,620 --> 00:37:37,960
to this point because I think from start to finish,

925
00:37:37,990 --> 00:37:41,410
this gets us to all of the elements of the brand.

926
00:37:41,540 --> 00:37:41,900
You're going to,

927
00:37:41,900 --> 00:37:42,950
correct me if I'm wrong.

928
00:37:42,950 --> 00:37:44,510
Okay. This is a little test Sal,

929
00:37:44,510 --> 00:37:46,910
so jump in any time if you need to.

930
00:37:47,190 --> 00:37:50,340
The first thing is to just think from the audience's perspective

931
00:37:50,460 --> 00:37:51,690
what vibe,

932
00:37:51,720 --> 00:37:53,970
that's the word I like to use with connecting with a

933
00:37:53,970 --> 00:37:56,340
brand. What vibe are you trying to portray?

934
00:37:56,630 --> 00:38:00,500
So you want to think of five words that give your

935
00:38:00,500 --> 00:38:05,070
brand personality and then you also want to say how will

936
00:38:05,070 --> 00:38:06,780
this make your customer think,

937
00:38:06,840 --> 00:38:08,970
feel and remember.

938
00:38:09,000 --> 00:38:10,110
So that's number one.

939
00:38:10,370 --> 00:38:14,960
Number two then is colors one to two primary colors,

940
00:38:14,960 --> 00:38:16,820
three to five secondary colors.

941
00:38:16,820 --> 00:38:18,650
Make sure to get your hex codes,

942
00:38:18,900 --> 00:38:20,580
make sure they compliment each other.

943
00:38:20,580 --> 00:38:21,600
I guess I would say they'll,

944
00:38:21,620 --> 00:38:23,130
they'll end up going together.

945
00:38:23,220 --> 00:38:24,240
So you do all that.

946
00:38:24,270 --> 00:38:27,600
Then you also look at your fonts and your fonts are

947
00:38:27,600 --> 00:38:31,280
going to be two to three styles and you'll use them

948
00:38:31,280 --> 00:38:33,050
for bold words,

949
00:38:33,110 --> 00:38:33,890
lighter words.

950
00:38:33,890 --> 00:38:34,940
So whichever font you,

951
00:38:35,200 --> 00:38:38,950
you keep them consistent when you're actually putting the verbiage down.

952
00:38:39,250 --> 00:38:41,860
And I think I need to slip in a little bit

953
00:38:41,860 --> 00:38:42,910
before that,

954
00:38:43,060 --> 00:38:44,290
maybe at the very top,

955
00:38:44,320 --> 00:38:46,990
what are all the touch points of where all of this

956
00:38:46,990 --> 00:38:48,130
needs to land.

957
00:38:48,590 --> 00:38:50,450
Then after you've got all of that,

958
00:38:50,480 --> 00:38:55,040
then you do your five to 10 templates and you have

959
00:38:55,250 --> 00:38:57,950
at least the visual aspect and all the elements of your

960
00:38:57,950 --> 00:39:00,080
brand then ready to go.

961
00:39:00,290 --> 00:39:00,830
Is that right?

962
00:39:00,920 --> 00:39:01,610
How I do,

963
00:39:01,920 --> 00:39:03,180
You did brilliantly.

964
00:39:03,500 --> 00:39:05,900
One thing I will just touch on is that when you

965
00:39:05,900 --> 00:39:09,920
are doing your templates and that your placing your text and

966
00:39:09,920 --> 00:39:12,020
your fonts over your brand colors,

967
00:39:12,300 --> 00:39:15,510
you want to make sure that there is a high contrast

968
00:39:15,510 --> 00:39:18,150
between the font and the background.

969
00:39:18,240 --> 00:39:20,700
Otherwise the text gets lost.

970
00:39:21,060 --> 00:39:22,650
So for example,

971
00:39:22,710 --> 00:39:28,050
sometimes white text on pale yellows can be very hard to

972
00:39:28,050 --> 00:39:30,240
read. So as a general rule,

973
00:39:30,360 --> 00:39:34,290
having dark fonts are going to stand out on light backgrounds

974
00:39:34,560 --> 00:39:37,620
and of course light fonts are gonna stand out on dark

975
00:39:37,620 --> 00:39:39,760
backgrounds. Perfect.

976
00:39:40,060 --> 00:39:44,030
Okay, so moving on because we have to,

977
00:39:44,120 --> 00:39:46,730
and I'm not going to let you go sell without talking

978
00:39:46,730 --> 00:39:49,280
about this because I think it's so important.

979
00:39:49,420 --> 00:39:54,760
Some of your genius is in the Holy Bible and that's

980
00:39:54,760 --> 00:39:55,600
still available,

981
00:39:55,600 --> 00:39:56,020
isn't it?

982
00:39:56,050 --> 00:39:57,580
The Holy Bible is still out there.

983
00:39:58,140 --> 00:40:00,090
The Holy Bible is still available,

984
00:40:00,090 --> 00:40:02,460
however, that it has a different name.

985
00:40:02,460 --> 00:40:06,540
So last year I released the social media Holy Bible that

986
00:40:06,540 --> 00:40:11,580
was old donut themed and I ended up changing the name

987
00:40:11,580 --> 00:40:14,670
because donuts just weren't resonating with me.

988
00:40:14,730 --> 00:40:18,420
It was great in that people loved the donut graphic.

989
00:40:18,700 --> 00:40:19,660
However, it just,

990
00:40:19,690 --> 00:40:20,560
it wasn't me.

991
00:40:20,590 --> 00:40:22,780
So that comes back to the point of,

992
00:40:22,840 --> 00:40:23,140
you know,

993
00:40:23,140 --> 00:40:24,850
if you're going to do something creative,

994
00:40:25,120 --> 00:40:27,460
you have to own it and you have to love it

995
00:40:27,490 --> 00:40:30,010
and feel really proud and comfortable with it.

996
00:40:30,360 --> 00:40:31,410
So yes,

997
00:40:31,440 --> 00:40:33,030
the resource is still available.

998
00:40:33,030 --> 00:40:35,190
However, it has a different brand name now,

999
00:40:35,190 --> 00:40:37,560
and that is the snackable content guide.

1000
00:40:37,950 --> 00:40:39,900
I didn't know that they were one in the same,

1001
00:40:40,140 --> 00:40:43,950
actually. I thought the Snapple guide was a second freebie,

1002
00:40:44,040 --> 00:40:44,910
but that makes sense.

1003
00:40:44,910 --> 00:40:45,720
And Oh my gosh,

1004
00:40:45,720 --> 00:40:46,350
you guys,

1005
00:40:46,410 --> 00:40:49,800
I've had a chance to see actually both of them.

1006
00:40:50,200 --> 00:40:54,490
And if you want to have some serious content delivered and

1007
00:40:54,580 --> 00:40:56,800
such valuable advice,

1008
00:40:56,860 --> 00:41:00,430
you absolutely have to go and grab the guide.

1009
00:41:00,950 --> 00:41:02,870
Tell us where they would go to get that since we're

1010
00:41:02,870 --> 00:41:03,920
talking about that right now.

1011
00:41:03,920 --> 00:41:05,080
So Yeah,

1012
00:41:05,080 --> 00:41:07,420
so they can find that on my website,

1013
00:41:07,450 --> 00:41:10,090
which is South francis.com

1014
00:41:10,470 --> 00:41:12,270
Could not be easier with that.

1015
00:41:12,390 --> 00:41:13,800
Okay. And what's in the guide?

1016
00:41:13,860 --> 00:41:14,610
Do a little pitch,

1017
00:41:14,640 --> 00:41:16,590
tell everybody why they want to go and they want to

1018
00:41:16,590 --> 00:41:17,850
get it immediately.

1019
00:41:18,560 --> 00:41:19,220
Yeah. Shaw.

1020
00:41:19,230 --> 00:41:24,050
Okay. So the snacker will contact guide has over 100 social

1021
00:41:24,050 --> 00:41:27,650
media post ideas with actual visual examples.

1022
00:41:27,930 --> 00:41:32,280
So I'm really focusing on this concept of snapper content,

1023
00:41:32,310 --> 00:41:32,940
which is you know,

1024
00:41:32,960 --> 00:41:34,670
those small quick,

1025
00:41:34,760 --> 00:41:39,170
easy to digest graphics that stand out on social media and

1026
00:41:39,170 --> 00:41:41,270
immediately trigger engagement.

1027
00:41:41,600 --> 00:41:45,320
So the guide runs you through kind of 10 categories of

1028
00:41:45,320 --> 00:41:46,760
these posts where you know,

1029
00:41:46,770 --> 00:41:49,520
a hundred specific post ideas of topics.

1030
00:41:49,860 --> 00:41:53,790
And I think the most valuable thing in the guide that

1031
00:41:53,820 --> 00:41:56,400
really helps is the visual examples.

1032
00:41:56,400 --> 00:41:59,130
So it's jam packed with visuals.

1033
00:41:59,430 --> 00:42:00,660
It is jam packed.

1034
00:42:01,440 --> 00:42:02,730
Jam packed for sure.

1035
00:42:03,120 --> 00:42:03,750
Love it.

1036
00:42:03,750 --> 00:42:04,650
Yes, absolutely.

1037
00:42:04,650 --> 00:42:08,220
If there is one freebie of all the podcasts we've done

1038
00:42:08,250 --> 00:42:10,230
that you absolutely want to be grabbing,

1039
00:42:10,230 --> 00:42:11,790
it's this one for sure.

1040
00:42:11,820 --> 00:42:12,660
Hands down.

1041
00:42:12,940 --> 00:42:14,830
You've done a fabulous job with Excel.

1042
00:42:15,250 --> 00:42:15,940
Thank you.

1043
00:42:15,970 --> 00:42:16,900
Thank you very much.

1044
00:42:17,140 --> 00:42:21,220
So let's give a message from you to anyone who's just

1045
00:42:21,220 --> 00:42:21,970
starting out.

1046
00:42:21,970 --> 00:42:25,420
Just reinforcing why going through and doing all of this is

1047
00:42:25,420 --> 00:42:26,290
so important.

1048
00:42:26,840 --> 00:42:30,260
All the things that we've talked about with Browning I believe

1049
00:42:30,290 --> 00:42:34,790
are most important for staying top of mind with your audience.

1050
00:42:34,820 --> 00:42:37,040
So the consistency,

1051
00:42:37,220 --> 00:42:41,450
you want to be easily recognized when people are scrolling on

1052
00:42:41,450 --> 00:42:42,320
social media,

1053
00:42:42,610 --> 00:42:43,270
you kind of,

1054
00:42:43,720 --> 00:42:46,390
the goal is to get in their head all the time.

1055
00:42:46,420 --> 00:42:49,990
So when they see things as they're going about their day,

1056
00:42:50,020 --> 00:42:54,730
they're reminded of you because that's what your branding has achieved.

1057
00:42:55,140 --> 00:42:57,510
Perfect. I love the goal is to get in their head.

1058
00:42:57,600 --> 00:42:58,680
I'm writing that down.

1059
00:42:58,920 --> 00:42:59,850
That's perfect.

1060
00:43:00,120 --> 00:43:01,560
We may need to use that as a quote.

1061
00:43:01,770 --> 00:43:04,770
Just apply and you can attribute it to you.

1062
00:43:04,770 --> 00:43:05,400
How about that?

1063
00:43:06,040 --> 00:43:07,450
And I can create it for you.

1064
00:43:07,630 --> 00:43:08,350
I know.

1065
00:43:08,380 --> 00:43:08,860
I know.

1066
00:43:08,860 --> 00:43:10,120
So give his listeners,

1067
00:43:10,120 --> 00:43:13,030
you'll be seeing that on my Instagram page at some point

1068
00:43:13,030 --> 00:43:14,790
here. Oh my gosh,

1069
00:43:14,790 --> 00:43:16,470
Sal, I am so,

1070
00:43:16,470 --> 00:43:20,100
so happy that you agreed to come on and you have

1071
00:43:20,100 --> 00:43:21,930
given us such valuable information.

1072
00:43:21,930 --> 00:43:25,080
I know for sure just in talking to several of our

1073
00:43:25,080 --> 00:43:29,070
listeners here that this is exactly what they need at exactly

1074
00:43:29,070 --> 00:43:29,730
this time.

1075
00:43:29,730 --> 00:43:33,650
So it's so perfect and you've been so wonderful.

1076
00:43:33,650 --> 00:43:36,350
Now what I'd like to do is reverse this on you

1077
00:43:36,410 --> 00:43:38,330
and allow you to dare to dream.

1078
00:43:38,670 --> 00:43:40,800
I'd like to present you with a virtual gift.

1079
00:43:40,950 --> 00:43:44,970
It's a magical box containing unlimited possibilities for your future.

1080
00:43:45,030 --> 00:43:48,540
So this is your dream or your goal of almost unreachable

1081
00:43:48,540 --> 00:43:50,280
Heights that you would wish to obtain.

1082
00:43:50,550 --> 00:43:53,820
Please accept this gift and open it in our presence.

1083
00:43:53,970 --> 00:43:55,500
What is inside your box?

1084
00:43:56,000 --> 00:43:57,830
Okay. Tough question,

1085
00:43:57,860 --> 00:43:59,030
but a good question.

1086
00:43:59,360 --> 00:44:02,420
I don't know exactly what the business nodal would be,

1087
00:44:02,710 --> 00:44:07,300
but it would be something along the lines of learning and

1088
00:44:07,300 --> 00:44:08,950
creating at the same time.

1089
00:44:08,950 --> 00:44:12,820
So if I could spend my days achieving both of those

1090
00:44:12,820 --> 00:44:15,280
things, learning and creating,

1091
00:44:15,550 --> 00:44:17,500
that would be my ideal world.

1092
00:44:17,710 --> 00:44:20,650
So I have this kind of vision of perhaps my day

1093
00:44:20,650 --> 00:44:26,560
would be spent listening to inspiring influential business women talk about

1094
00:44:26,560 --> 00:44:29,660
their journey and how they got to where they are and

1095
00:44:29,660 --> 00:44:34,590
then me creating all those sound bites and golden nuggets into

1096
00:44:34,620 --> 00:44:35,760
visual graphics.

1097
00:44:35,910 --> 00:44:37,650
That would be my ideal out.

1098
00:44:38,100 --> 00:44:38,760
I love it.

1099
00:44:38,880 --> 00:44:39,420
Oh my gosh.

1100
00:44:39,450 --> 00:44:42,750
And that's exactly the business that you have morphed into,

1101
00:44:43,020 --> 00:44:44,340
right? Yeah.

1102
00:44:44,370 --> 00:44:47,220
Because you're saying that you just left corporate pretty much a

1103
00:44:47,220 --> 00:44:49,620
short time ago and thought you were going to do one

1104
00:44:49,620 --> 00:44:53,310
thing and now you've kind of changed the landscape based on

1105
00:44:53,310 --> 00:44:54,750
the reactions that you're getting.

1106
00:44:54,810 --> 00:44:55,050
I mean,

1107
00:44:55,050 --> 00:44:57,660
it's kind of brand new for you to be doing this,

1108
00:44:57,660 --> 00:45:00,270
but it's exactly what you just described.

1109
00:45:00,690 --> 00:45:00,960
I mean,

1110
00:45:00,960 --> 00:45:06,030
I just love this concept of taking soundbites and just one

1111
00:45:06,030 --> 00:45:10,170
sentence kind of lines from inspiring words and then turning them

1112
00:45:10,170 --> 00:45:14,310
into a visual graphic that then just instantly resonates with the

1113
00:45:14,310 --> 00:45:15,270
audience. Like,

1114
00:45:15,270 --> 00:45:18,300
you know when you just say a sentence or a quote

1115
00:45:18,330 --> 00:45:19,770
or a line and you just go,

1116
00:45:19,920 --> 00:45:20,880
ah, yes.

1117
00:45:20,940 --> 00:45:23,730
And that applies to so many different areas of your life,

1118
00:45:24,150 --> 00:45:25,110
your personal life,

1119
00:45:25,350 --> 00:45:27,540
your business and people just,

1120
00:45:27,600 --> 00:45:28,560
yeah, get it.

1121
00:45:29,720 --> 00:45:30,440
They're getting it,

1122
00:45:30,440 --> 00:45:31,130
they share it,

1123
00:45:31,130 --> 00:45:33,470
they comment on it and that's exactly what you want is

1124
00:45:33,470 --> 00:45:34,460
all that engagement.

1125
00:45:34,760 --> 00:45:36,230
Exactly, yes.

1126
00:45:36,530 --> 00:45:39,590
So you get to listen to everything and then also work

1127
00:45:40,070 --> 00:45:41,060
at the same time.

1128
00:45:41,630 --> 00:45:44,510
Yeah, that sounds pretty much the best of both worlds if

1129
00:45:44,510 --> 00:45:45,080
you ask me.

1130
00:45:45,890 --> 00:45:47,150
Learning and creating.

1131
00:45:47,470 --> 00:45:49,030
Wonderful. Yes.

1132
00:45:49,060 --> 00:45:51,640
Okay, so Sal francis.com

1133
00:45:51,670 --> 00:45:52,810
is the website.

1134
00:45:52,840 --> 00:45:54,250
You know there'll be a show notes page,

1135
00:45:54,280 --> 00:45:55,120
gift biz listeners,

1136
00:45:55,120 --> 00:45:58,180
so you'll be able to also see all the links to

1137
00:45:58,240 --> 00:45:59,620
Facebook, Instagram,

1138
00:45:59,650 --> 00:46:00,700
anywhere you want to see.

1139
00:46:00,700 --> 00:46:05,490
Sal, is there one place in particular besides your website,

1140
00:46:05,490 --> 00:46:08,790
Sal, that you would suggest they go just to see a

1141
00:46:08,790 --> 00:46:12,750
demonstration of the different templates and the different ways you can

1142
00:46:12,810 --> 00:46:16,230
make your font bold and not bold and the snackable and

1143
00:46:16,230 --> 00:46:16,770
all of that?

1144
00:46:16,770 --> 00:46:18,060
Where would you send them for that?

1145
00:46:18,450 --> 00:46:19,380
Yeah, absolutely.

1146
00:46:19,380 --> 00:46:23,310
I would love for people to come and visit me on

1147
00:46:23,310 --> 00:46:28,790
Instagram. My Instagram handle is South answers and come leave me

1148
00:46:28,880 --> 00:46:32,120
a little yellow flower or a yellow heart so that I

1149
00:46:32,120 --> 00:46:35,120
know that you came from Sue's podcast.

1150
00:46:35,420 --> 00:46:36,230
I was going to say,

1151
00:46:36,230 --> 00:46:38,300
leave me a yellow emoji,

1152
00:46:38,360 --> 00:46:40,040
but they're all yellow,

1153
00:46:40,040 --> 00:46:43,340
so leave me a yellow or yellow flower,

1154
00:46:43,430 --> 00:46:44,240
so I know.

1155
00:46:44,820 --> 00:46:46,080
Perfect. I love that.

1156
00:46:46,080 --> 00:46:49,860
I'm going to send you a bunch of hearts as I

1157
00:46:49,860 --> 00:46:50,610
always do.

1158
00:46:51,450 --> 00:46:55,880
Yes, I appreciate all the way across on the other side

1159
00:46:55,880 --> 00:46:56,600
of the world,

1160
00:46:56,830 --> 00:47:00,340
us being able to coordinate this and I know on behalf

1161
00:47:00,340 --> 00:47:01,120
of all my listeners,

1162
00:47:01,120 --> 00:47:03,190
we've gotten so much out of this.

1163
00:47:03,310 --> 00:47:04,210
Thank you Sal.

1164
00:47:04,430 --> 00:47:10,930
Thank you for having me and As an additional holiday gift

1165
00:47:10,930 --> 00:47:11,950
to you.

1166
00:47:12,220 --> 00:47:14,710
If you've been listening to the sponsor of this podcast,

1167
00:47:14,870 --> 00:47:18,230
you know that we promote custom ribbon printing.

1168
00:47:18,710 --> 00:47:21,780
If this is something on your wishlist and you would like

1169
00:47:21,780 --> 00:47:26,400
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1170
00:47:26,400 --> 00:47:27,780
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1171
00:47:28,110 --> 00:47:34,570
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1172
00:47:34,810 --> 00:47:38,620
to learn more about your very special holiday offer.

1173
00:47:38,770 --> 00:47:45,340
This promotion is only available through November 30th,

1174
00:47:45,340 --> 00:47:47,650
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1175
00:47:47,650 --> 00:47:49,810
Do you have a couple of weeks left to take advantage

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00:47:49,810 --> 00:47:50,890
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1178
00:47:53,460 --> 00:47:56,250
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1180
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1181
00:48:01,200 --> 00:48:02,070
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1183
00:48:03,510 --> 00:48:04,650
for more information.

1184
00:48:04,800 --> 00:48:06,240
That's a wrap wrap For today.

1185
00:48:06,510 --> 00:48:08,670
Thank you so much for joining me and I'll see you

1186
00:48:08,670 --> 00:48:11,940
next week on the gift biz unwrapped podcast.