Speaker:

The six most profitable ways to make money on

Speaker:

Amazon. You don't even have to have a product of your own. You don't have

Speaker:

to ship it anywhere. All you have to do is promote products that

Speaker:

already exist in the Amazon marketplace. Amazon

Speaker:

FBA versus Amazon FBM. What is the

Speaker:

difference? you're going to get a very, very small margin

Speaker:

on those dropshipping products because you're not putting in the investment to

Speaker:

buy the stock. If I'm thinking about any of these six ways, I'm going

Speaker:

with ****. It's made me a multi-millionaire. I'm

Speaker:

Matthew Fraser, and this is Amazon Ecom

Speaker:

Secrets. I'll be sharing with you the secrets that helped me go from

Speaker:

millions in debt to an eight-figure entrepreneur. If

Speaker:

you're ready to escape the nine-to-five and live life on your terms,

Speaker:

let me show you the way. Hey, guys. Welcome to Amazon Ecom Secrets. My

Speaker:

name is Matthew Fraser, a $45 million Amazon

Speaker:

eCommerce seller. Today, I'm going to tell you six

Speaker:

ways to generate income with Amazon. Let's

Speaker:

dive into it. The first way to generate income on

Speaker:

Amazon is through one of two ways, Amazon FBA

Speaker:

versus Amazon FBM. You're going to

Speaker:

say, Matt, what does that mean? Amazon FBA stands for Fulfilled By

Speaker:

Amazon, and Amazon FBM is Fulfilled By

Speaker:

Merchant. What is the difference? The difference is FBA means you

Speaker:

can Get your product, send it into the Amazon

Speaker:

warehouse and then Amazon will pick, pack and

Speaker:

ship your product to the customer and they'll even

Speaker:

handle most of the customer inquiries. The

Speaker:

other method is FBM fulfilled by merchant, which

Speaker:

means exactly that. You have to pick, pack, and ship

Speaker:

your own product to the customer. Now, that can generally be from

Speaker:

your own house where you may live or your place

Speaker:

of business where you're storing your stock. And the reason why

Speaker:

people love Amazon and love selling on Amazon is because Amazon

Speaker:

is an absolute behemoth giant of

Speaker:

a retailer. They've got millions and millions of people coming

Speaker:

to Amazon every single day. So unlike you having to

Speaker:

sell on your own website, Amazon's already got the customers

Speaker:

and the eyeballs looking for products, right? And

Speaker:

hopefully, it's your product. Compare that to your own

Speaker:

website, and this could even be a Shopify-based website.

Speaker:

You've got to now get the eyeballs on that website. So that means you've got

Speaker:

to now find your own customers and traffic through things

Speaker:

like Facebook advertising, TikTok, Google,

Speaker:

or even email lists. So there are the differences. Now,

Speaker:

the second way to generate income on Amazon is

Speaker:

through Amazon's affiliate marketing program. You can

Speaker:

actually earn commissions by promoting Amazon products through

Speaker:

affiliate links. People like to use things like websites, blogs,

Speaker:

social media, or even email newsletters. Now,

Speaker:

what you're going to absolutely love about this, it's free to sign

Speaker:

up to Amazon to become an affiliate and get your affiliate links.

Speaker:

And when you promote these products through, let's say,

Speaker:

your own website, and the customer now clicks on your website

Speaker:

and goes to Amazon, now they might go there

Speaker:

to buy a baby pram, for example.

Speaker:

But while they're there, they may also buy a book, some

Speaker:

nappies, some clothing. Amazon's going

Speaker:

to pay you a commission, not just on the very first product that

Speaker:

you were advertising, which in this case was the BabyPram, they're also

Speaker:

going to pay you on all the other items that the customer also

Speaker:

purchased. Isn't that crazy? So that means you

Speaker:

don't even have to have a product of your own, you

Speaker:

don't have to ship it anywhere, all you have to do is promote products that

Speaker:

already exist in the Amazon marketplace. I

Speaker:

know I can hear you saying, and I can hear my clients even saying this, but

Speaker:

Matthew, how come you haven't told us about this already? This

Speaker:

is amazing. Why are you teaching us how to get a product and send

Speaker:

it into Amazon? Well, of course, it's not all just

Speaker:

like straightforward and that easy. It would be easy

Speaker:

if you've got a website already, right? But

Speaker:

you can't just have a website and then Just expect sales to

Speaker:

come through. You've got to have a website, but you've now also got

Speaker:

to take care of what I said in the first instance was

Speaker:

you've got to get now traffic. You've got to get people coming to your website. Let's

Speaker:

pretend for a second a perfect case scenario. Let's

Speaker:

say that you had a website that was promoting baby

Speaker:

products and it was already bringing in 100,000 views

Speaker:

onto your website every single month. And

Speaker:

one of the things that you had on your website was a

Speaker:

blog comparing the different types of prams in

Speaker:

the marketplace. And each one of those prams had

Speaker:

a special affiliate link going to

Speaker:

Amazon. So no matter which pram the customer clicked

Speaker:

on to check out, they all were going to Amazon. And

Speaker:

no matter which one they bought, either one, all of them, one of them, you

Speaker:

were going to get paid. So it didn't really matter. And

Speaker:

that would be a great way to get some affiliate income

Speaker:

from Amazon without actually having to even stock or

Speaker:

buy the product yourself. Isn't that incredible? But

Speaker:

it's going to take a lot of work to build up that website and get those

Speaker:

people coming to your website. Now, the third way to generate income

Speaker:

by using Amazon is through a method called dropshipping. Now,

Speaker:

particularly, I'm not really a fan of

Speaker:

dropshipping. I've never used the dropshipping method, but it's certainly something that

Speaker:

you can investigate. So let me tell you about it. The way dropshipping would

Speaker:

work is that you create a listing on Amazon for

Speaker:

a particular product, but you have to prearrange the

Speaker:

product with the dropshipper. So let's just say that

Speaker:

you're selling iPhone cases. You

Speaker:

have a listing on Amazon that's selling iPhone cases. Now

Speaker:

you have to prearrange a deal with a drop shipper

Speaker:

who's holding the iPhone cases in a

Speaker:

warehouse facility already in the USA,

Speaker:

if you're selling in USA. So when the customer buys

Speaker:

that product on Amazon, You send an

Speaker:

email notification to the dropshipper. The dropshipper then

Speaker:

pickpacks and ships the product to the customer. It

Speaker:

is very, very similar model to the FBM

Speaker:

model I told you about, the Fulfilled By Merchant. In this case, the

Speaker:

merchant is going to be the dropshipper shipping the product to

Speaker:

the customer. When you think about it, you're going to say, That's another bloody

Speaker:

great method to sell on Amazon. How good is this? I

Speaker:

don't have to design the product. I don't have to stock

Speaker:

the product in Amazon. I don't have to buy it up front. I

Speaker:

don't have to create a brand, logos or

Speaker:

trademark. This is freaking genius. Now, could

Speaker:

be, but here's the deal. you're going to get a very, very

Speaker:

small margin on those dropshipping products because you're

Speaker:

not putting in the investment to buy the stock. The dropshipper

Speaker:

has put in the investment to buy the stock. They're holding the stock ready

Speaker:

for you to make a sale of their product on Amazon.

Speaker:

And so they're going to offer you a very small percentage. And you're going

Speaker:

to say, that's brilliant. I could do that. Yes, you

Speaker:

could. But in the Amazon marketplace, you've still

Speaker:

got to be able to get customers. Now, I told you in the beginning, yes,

Speaker:

there are millions of people coming to Amazon every single day. That

Speaker:

is for sure. But in the sea of iPhone

Speaker:

cases, you've still got to stand out in the crowd. There's thousands

Speaker:

of iPhone cases. There's probably millions of iPhone cases, to be honest. You've

Speaker:

got to be able to stand out in the crowd of iPhone cases. So

Speaker:

the only way to do that is Two

Speaker:

ways. One, you've got an incredibly optimized product

Speaker:

listing, meaning that your title, your bullet points and

Speaker:

your description are just completely A1 full

Speaker:

of keywords that are going to show up when

Speaker:

someone types it in to the search engine on

Speaker:

Amazon. That's the first way. And the second way is through

Speaker:

PPC, which is pay-per-click advertising. So

Speaker:

imagine if you've got this, I mean, how much would a phone case cost,

Speaker:

for example? Let's say it retails, I'm going to say best case, let's say

Speaker:

it retails for like five bucks for this. And your margin,

Speaker:

let's say in dollar terms, is $1. You're going to make $1 profit

Speaker:

every time you make a sale. Out of that, it's got to come Amazon's

Speaker:

fees, that's already going to be 15%. Then you've got

Speaker:

to take away the cost of actually advertising. Now,

Speaker:

here's the deal. Advertising might cost you 50 cents a click. So

Speaker:

in two clicks, you've already lost money on

Speaker:

that iPhone case. Now, that is just one example. So in

Speaker:

short, if you're going to try dropshipping, I'm not saying don't

Speaker:

do it. You're going to have to really, really be careful of your numbers because you're

Speaker:

going to have to make sure that there's enough profit margin in there to

Speaker:

advertise that product within the marketplace. It could be something interesting

Speaker:

for you to check out, that's for sure. The fourth way to generate income via

Speaker:

Amazon is something called Merch by Amazon. It's

Speaker:

essentially just a print-on-demand system. Amazon's

Speaker:

tapped into the many, many other print-on-demand types of methods

Speaker:

out there and they're doing it now in-house. Now, what does this mean? Let's

Speaker:

just say you've got your own brand and you

Speaker:

want to have that brand or design on a t-shirt. You can

Speaker:

upload that design into Amazon and then when the customer buys

Speaker:

your product, Amazon will then print the t-shirt and

Speaker:

ship it to the customer. Now, this is great because

Speaker:

you don't have to stock the t-shirt in Amazon. So

Speaker:

there's minimal upfront cost except for your design.

Speaker:

And you can even earn royalties on each sale of

Speaker:

your design that you sell through Amazon. So it's a

Speaker:

really, really great way to start small in the marketplace. Of

Speaker:

course, if you come up with something really amazing, it could go really

Speaker:

big. For example, imagine if Kim Kardashian was

Speaker:

to wear your t-shirt. You could sell millions. So

Speaker:

where could merch by Amazon or print-on-demand be good for

Speaker:

you? Let's just say you're thinking about designing your own

Speaker:

clothing brand. Rather than going to the cost of

Speaker:

manufacturing thousands of units out of China and getting

Speaker:

your design printed on the t-shirts, for example, you could

Speaker:

actually test the market in Amazon that, yes,

Speaker:

you're going to have less upfront profit, but

Speaker:

it could be a really simple way to test the market before you

Speaker:

go hammer and tongs and spend $20,000, $30,000 on stock,

Speaker:

only to find out later on that it just didn't work. Amazon is

Speaker:

the perfect testing ground for your brand. The fifth

Speaker:

way of generating an income on Amazon is

Speaker:

through their Kindle Direct Publishing or KDP program.

Speaker:

Now, if you don't know, Kindle is simply a place where

Speaker:

you have e-books, like digital books. And of course, the

Speaker:

great thing about digital books is that there's no printing costs.

Speaker:

And so if you're thinking about that book that you've always wanted to publish, whether

Speaker:

autobiography or maybe it's like a fantasy book, there's simply

Speaker:

less barriers to entry when putting it into the Amazon marketplace.

Speaker:

Now, just like a lot of products, you still have to focus on

Speaker:

getting your listing known. So you might have to do some

Speaker:

advertising within the marketplace to get your product seen

Speaker:

by a lot of people. But here's the thing, If you've already

Speaker:

got a huge database, whether that's through your social media,

Speaker:

for example, perhaps you're someone like me, but you're actually someone really,

Speaker:

really famous, not like me, and you've got like

Speaker:

millions of followers, all you would have to do is

Speaker:

put your book into Amazon Marketplace through their Kindle program

Speaker:

and then just advertise it to your millions of followers. That

Speaker:

would be an incredibly cheap way to get some sales

Speaker:

of your book into the Marketplace. The other great thing

Speaker:

about doing a Kindle is that you control the

Speaker:

content. Now, if you were to go to a publisher to get your

Speaker:

book actually printed, a lot of the times the publisher will want to go through

Speaker:

the book. cross out certain things or you can't say this, I

Speaker:

wouldn't say that, forget about that. You have full

Speaker:

control because you're not going through a middleman. So you can put it up on

Speaker:

Amazon Kindle and then just start selling and let the market decide

Speaker:

if the book is worthy or not. So you can reach a global

Speaker:

audience as well and you can get royalties on these books forever

Speaker:

as long as the product is advertised and for sale in

Speaker:

the Amazon marketplace. So imagine if you went the other route

Speaker:

where you actually had to go through a publisher and print a hard copy book. It

Speaker:

costs a lot of money to do that, that's the first thing. but you might find

Speaker:

that your reach is limited because in a digital

Speaker:

world, you can easily have the English transferred over

Speaker:

to any other language. Now all of a sudden, your book is

Speaker:

completely global with like zero cost

Speaker:

because you haven't had to go to the trouble of printing million different

Speaker:

languages in hardcopy form. It's also a great way

Speaker:

to test your book in the marketplace before

Speaker:

you go to hardcopy. So if you find that people love the digital version

Speaker:

and there's a demand for it to go to hardcopy, then you know you're on

Speaker:

a winner because you've already proven it in the digital marketplace. The

Speaker:

sixth way to generate income on the Amazon marketplace is

Speaker:

through a program called Amazon Handmade. This is

Speaker:

where you can sell, obviously, handmade products through the

Speaker:

Amazon platform. And it's ideal for people who are

Speaker:

like crafters or artists and makers and things like that.

Speaker:

There are certainly some pros and cons when it comes to handmade though.

Speaker:

If you're thinking that you want to sell millions of a particular product,

Speaker:

but it's a handmade product, you might find there's barriers within

Speaker:

the manufacturing because you simply just cannot produce them

Speaker:

quick enough to meet the demand. That's why a

Speaker:

lot of people don't do handmade, because they're doing mass production. But

Speaker:

if you're doing something that's very niche, you only want a

Speaker:

certain selection of them, maybe each particular product

Speaker:

is unique to itself, so there's something very, very special

Speaker:

about every single product, then maybe the Amazon handmade

Speaker:

program is for you. And it's certainly a great way to

Speaker:

reach a mass audience. Traditionally, People

Speaker:

who are doing handmade would take them down to like the local markets

Speaker:

down the road and you'd have only the people that

Speaker:

were coming to the markets. And then it went from there to, hey, I'm

Speaker:

putting it on a website. Now you can go to Facebook. But

Speaker:

with so many people coming to Amazon for particular products

Speaker:

in the handmade niche, it could be a really, really advantageous move

Speaker:

for you to just simply get more of your product to

Speaker:

more people around the world. Now, I'm someone who's not

Speaker:

in the handmade niche, so I take the time to actually do a

Speaker:

bit of deep diving and say, well, what is even something that I could sell

Speaker:

that's handmade? And I'll give you some examples I just looked up for you. Candles, bath

Speaker:

bombs, art prints, ceramics, handmade, obviously,

Speaker:

jewelry, pet supplies, candy, tote

Speaker:

bags, woodworking, photography, soap

Speaker:

dispensers, personalized gifts, music

Speaker:

for example, or paintings. These are all types of things that

Speaker:

you could sell in the Amazon handmade section. All right guys, so

Speaker:

I've given you six ways to generate income using

Speaker:

the Amazon platform. But let me give you my personal opinion

Speaker:

and I'm going to rank them from one to six as to which

Speaker:

is the most profitable to the least profitable. Number one,

Speaker:

Amazon FBA. Number two, Kindle

Speaker:

Direct Publishing. Number three, 3. Amazon Affiliate

Speaker:

Marketing 4. Amazon Handmade 5. Merch

Speaker:

by Amazon 6. Dropshipping Alright

Speaker:

guys, thank you so much. I hope you've enjoyed that episode as we went into that deep

Speaker:

dive of all the different ways and probably ways that you didn't even know you

Speaker:

could make money using Amazon. If you loved this episode, please think

Speaker:

about leaving a five-star review on Spotify or

Speaker:

Apple Podcast. It would really mean a lot to me. And if you want to hear any more

Speaker:

topics in future episodes, send me a message or

Speaker:

write a comment down below. Look forward to seeing you then. Bye

Speaker:

for now. Thanks for tuning into Amazon Ecom Secrets. If

Speaker:

you enjoyed this episode, the best way to show your support is

Speaker:

to give a five-star review on Apple Podcasts and Spotify, and

Speaker:

make sure to subscribe on YouTube so you don't miss an

Speaker:

episode. You can also find more at I'm

Speaker:

Matthew Fraser on all social media platforms. Thanks