You're listening to Memories of 3DO, a retrospective look at
Danny:a video games console classic.
Danny:To make sure you get the latest episode, hop on over to 3dopodcast.com/listen and
Danny:choose your preferred app to follow on.
Danny:And now this week's episode.
Danny:Leading up to its north American launch in October, 1993,
Danny:while the 3DO still had problems, including a much reduced launch
Danny:lineup due to developers getting to grips with the new hardware,
Danny:excitement was still growing.
Danny:Multimedia was the future as multiple video games and entertainment magazines
Danny:were loudly screaming from their pages.
Danny:News programs were also talking about a future where a set top box would
Danny:be the hub of your entertainment
Danny:set up - from TV to movies, sports, video games, and more.
Danny:As such 3DO was ideally placed to be at the forefront of this next wave.
Danny:However, as the months played down, it became clear that launch wasn't going
Danny:to be everything 3DO needed it to be.
Danny:Because of the hardware and the chips being used, the cost of the console was
Danny:going to come in at an astronomical $700.
Danny:Although manufacturers could set their own price, which would see
Danny:a reduction soon after launch.
Danny:There was also only one game available, Crash'n'Burn from Crystal Dynamics.
Danny:While it wasn't a terrible game as such, it was in no way an example
Danny:of the jaw-dropping graphics gamers had been promised in the
Danny:months leading up to the launch.
Danny:Additionally, due to manufacturing difficulties, Panasonic only managed
Danny:to ship 30,000 to stores across the U S which led to huge shortages and
Danny:disappointment from eager gamers.
Danny:However Trip Hawkins and his partners were nothing if not savvy marketers,
Danny:and they kept interest in a system peaked over the holiday period.
Danny:Sneak peaks and trailers of the games to come look to show 3DO owners
Danny:they had made the right choice as did upcoming accessories, like the modem,
Danny:expandable memory, and more If the launch in the US was disappointing, the
Danny:Japanese launch would make up for this.
Danny:Kind of.
Danny:While not the huge selling launches the likes of Sega and
Danny:Nintendo enjoyed with new systems.
Danny:70,000 units were shipped in Japan.
Danny:While the first hardware partner was Japanese, the 3DO company was still
Danny:very much an American piece of tech, which traditionally made it hard for
Danny:any non-Japanese hardware developer.
Danny:So 70,000 units was a pretty good achievement.
Danny:Indeed, thanks to the Japanese launch and game magazines raving about the likes
Danny:of Gundam Extreme and Full Boost, which satisfied Japanese gamers and the love
Danny:of battlemech games, north American fans saw a bright future, especially with
Danny:their love of the sport genre promising to be more than met by Electronic Arts.
Danny:In fact, TIME Magazine even went as far as naming it their Product of the Year for
Danny:1993 with a glowing reference that stated.
Danny:If you think you've seen graphics, wait until you've seen the jaw
Danny:dropping footage of the 3DO.
Danny:Despite the imminent releases of next generation machines from Sega,
Danny:Nintendo, and a new player in the market with Sony entering the fray,
Danny:it looked as if the hiccups of the launch were firmly behind the 3DO
Danny:and the marketplace was finally ready for this newcomer to shake things up.
Danny:In the next episode of Memories of 3DO, the games start flooding out,
Danny:the European launch, and a glimpse of a 64-bit future for the machine.