Have you ever wondered what the benefits of podcast guesting might be?

In this episode, we are talking about how Podcast guesting can

support your business goals.

You'll learn why being a podcast guest is so valuable, the importance of

having a podcast guesting strategy.

And how you can find podcasts to guest on and stick around right to

the end so you can learn how to get the most value out of your podcast.

Guest appearances.

Welcome to Architecture Business Club, the show that helps you build a

better business in architecture so you can enjoy more freedom, flexibility,

and fulfillment in what you do.

If you're joining us for the first time, don't forget to hit

the follow or subscribe button so you never miss another episode.

We're joined by Natalie Dommu, a membership and tech strategist with over

10 years experience helping coaches and course creators design high retention

programs that drive real results.

In 2025, she co-created Podcast Lead Flow, a tool that turns podcast

episodes into high quality lead magnets using smart automations and ai.

Natalie's work blends, strategy, tech, and a human first approach

with a dash of French flare.

Head to podcast lead flow.com/john where you'll find a tool to help you take the

next step after listening to this episode, we are gonna be talking about podcast

guesting, um, and specifically how podcast guesting can support your business goals.

So I think a good place to start is why be a podcast guest in the first place.

Like why be a podcast

well first I think that podcasting in general, right?

Just because we get to hear people's voice.

Right.

And sometimes now more and more seeing them, you know, on YouTube through

videos, it's so much easier to connect and convey really what, what we

wanna say, but also like who we are.

I think it's an accelerator compared to reading something, right?

So just podcasting in general is a great way to build that relationship

quicker, I think with your audience.

Now, why being a guest is a great strategy is because.

You don't have to manage your podcast right, and manage all of these things.

You can just show up now.

It's a great strategy when you are strategic about how you choose the

podcast you wanna be on, right?

So that's why we'll talk about strategy, but it's just a great way to.

Get some visibility, you know, um, in front of people that

don't know you yet, right?

Where you get to really express, um, your expertise, but also where people can

feel your values, your mission, right?

Which is all that basically helps connect, uh, with people and build that trust.

Mm. And building trust is so important, really.

I mean, it's fundamental, isn't it?

And um, as you say.

Podcasting and podcast guesting is just a great way to do that, that when you,

you hear somebody's voice or, or you get to see them on a video, it does help to

build trust so much quicker than them just reading something like, just reading

your about page on your website perhaps.

So, um, yeah, absolutely.

Completely.

Agree with you there on that, that um, yeah, it's a fantastic way to build trust.

I think as well.

There was, um, I think I mentioned this in a recent episode already, but there

was this quote from, I think it was Bob Berg, that like all things being equal,

people will choose to do business with people that they know, like, and trust.

And yeah, podcasting is just one of the best ways to build

that trust with people for sure.

Absolutely.

Mm, cool.

Okay.

So there's definitely some compelling reasons there and um, particularly.

In relation to business, you know that that trust building is very important.

So, you know, definitely there's, there's some great reasons to be a

podcast guest, but you mentioned there about strategy as well, so I'm really

interested to hear your thoughts on why it's so important to have a strategy.

Is it not just good enough just to turn up and talk on any podcast about anything?

Why do we need a strategy for this?

Well, I guess you, you need a strategy.

If you have a purpose, if you have a specific goal for why you're podcasting,

why, why you're podcast guesting, right?

If you just go on podcast because you just love to talk.

Then you can basically go on any podcast, right?

But if, if you are, if you have a specific goal, like wanting to connect

with your ideal audience who might be interested to work with you in the

future, then you need a strategy, right?

To figure out who are this podcasts that I, I want to try to be on, right?

But also, what do these people need to hear from me in the episode?

Like you were saying, you know, um, we have to build trust, so it's not

gonna be buy my stuff, work with me.

Here is my program.

Here is a link for you to sign up.

Right.

We are connecting with people through podcasting.

We are not selling.

The selling happens later on, you know, in the nurturing, right?

So it's really focusing on what is just that next step.

And that's where the strategy comes in.

And, and then you can come up with a plan of action, like,

then what do I need to do?

But like coming up with a plan.

If you don't have a strategy, basically you are really not

likely to get the results, you know, that you're looking for.

Okay, so it's, it's joining the dots between.

What are your objectives?

And if this is a, a business goal or it is forming part of your business

strategy, join in the dots between that and then where and how you

need to be showing up on podcasts.

So, you know, absolutely you could go, if you'd like to talk, you could

go and talk on all sorts of podcasts about all sorts of different things.

But even though, um, in that advantage you mentioned about podcast guesting,

you don't have the investment of time and money in setting up and

running and, and producing and publishing the show, but you do still

have to invest time in showing up.

You, you do still have to take part in those sessions and most small business

owners are time poor these days, you know?

Um, a lot of people are very busy, so it makes sense, doesn't it then

to have a strategy to make sure that there's that alignment between.

Showing up why you're showing up what you're talking about, and um, you know,

the alignment with your business goals.

Could we dig into that a bit more then?

I'd be interested to know what things we should consider specifically

when it comes to podcast guest strategy before we, before we start

applying to be a guest on podcast.

You know, what are some of the things that we might want to be thinking

about as part of that strategy work?

So, so like I was mentioning, you know, you wanna get

clear on why are you podcast guest?

Are you podcast guesting for visibility?

Like do you wanna be seen?

Are you looking for partners?

So you want to be seen as an expert, as an authority.

If that is the case, you want to go and be interviewed in those

podcasts where they are already interviewing people at that level.

'cause you wanna be seen, you know, in that circle, right?

On the contrary, if you are, um, podcasting.

With like a specific, like business people purpose, like building an

audience, building your list, right?

Then, uh, you might consider, you know, reaching out to, uh, podcasts that talk

about the expertise that you have, but maybe where your complimentary, right?

Because there could be also, uh, opportunities, you know, for partnerships.

So and that can be more than one reason More than one goal.

Right?

But for every goal, like I said earlier, it's about being strategic about, what

do I need to make sure I talk about?

Like what would make people think?

Oh, she knows her stuff,

Hmm.

It sounds like these are our values, which again, with

podcasting, we can feel the emotion so much more than in writing, right?

Sometimes I read something and I don't know if the person is hangry.

Or excited, you know, you don't, you're not

exactly sure

here, we can tell, we can see when people are funny.

You know, we can see when people, you know, like, um, sometimes trip

on their words or if everything is like, um, you are basically

reading from a script or script or you, you are okay to go free flow.

And I think those are all things that help us get to know people.

So you want to.

I like, I, I, I, I call it like, do your homework.

It's like figure out what is that ideal audience?

What do they need to see from you?

What kind of level of energy do you need to show up with, right?

Because it's contagious with the host, with the listener, right?

That will make the right person say, Hmm, who is that person?

I need to start following, or I'm gonna go and, and, and follow our

next step and see where that leads me.

Mm. Okay.

So, so part of this is understanding who is it, like who is the person, the

audience that you want to get in front of.

And then thinking about, another part of this you mentioned is what is it like,

what is the thing that they need to hear?

How, how do you want to make them feel when they hear your voice

and when they, they see you?

If it's a video based show, um.

So, yeah, thinking that that can help inform the content then, so who is it

that we're trying to appeal to and what is it, what are the stories or the things

that we want, we want them to hear from us, like, how do we want them to feel

when they, they hear us or see us, you know, what are they the things that

would make sense to share with them?

Um, yeah.

That's, that's really good.

Yeah.

And then, um, I guess then it's thinking that.

If you've identified the audience and you thought about the message and the,

the stories, the things that you're going to share, then it's thinking about, so

which podcasts already have this audience?

So now you know where, where do I go?

Like, which podcast should I apply to speak on?

Because that is, there's an alignment between the audience

that I want to get in front of and the message that I have to share.

Exactly.

Yeah.

So it's, it's a bit of work, but I think it's a quality of a quantity.

So if, if you've never been a guest before and you wanna try it out, there

are podcasts that are looking for guests.

You can be a guest on a podcast like this.

Do they have your audience?

No.

But it could be a way for you to test the water and see how it feels, right?

If you don't want to, you know, go on the big ones, you know, like right away.

But another big element, which is something you did really, really

well, John, by the way, is the connection you make with the host.

There are several things that you did that I'll mention that

are really, really important.

The first one is that we connected before.

So I mean, we've met before in, in, um, was it Manchester?

I can't remember.

I think it was in Newcastle.

New Castle.

In New Castle, right?

So we knew each other, but we had a call to connect.

We had the call to talk about what value do we wanna bring to these people.

Okay.

Then we came up with questions and those questions, remember

when I said the bullet point?

Why do I want people to hear this is exactly what we are doing

right now in this episode, right?

And so it's important to have that connection.

Another thing that you did is you press record four minutes before we started.

That means that we were in the flow.

Right.

And then at some point you say, okay, now we're gonna do a

silence and we'll get started.

And that puts me in a much more comfortable position than when somebody

say, okay, ready, I'm gonna press record.

And then you are like making this face, and you're like,

I'm not saying it's, it's bad.

You know, I'm just saying it's those little things that you

did that really help people.

You know, like feel really comfortable and, and we can tell that you've

been doing this for a while and you want people to be at ease, right?

But we, you know, we, we worked on this, right?

We worked on the questions and what, you know, what we're going

to, how are we going to deliver value in this amount of time?

So I think there is work that needs to be done.

It's not a. Send an email.

That one sounds good.

Can I be a guest?

Yes.

No.

Right?

Because people get so many requests, the one that are going to stand

out are really the ones that really come from somebody that's genuinely

interested in bringing value.

And for that, that means they have listened to some episodes.

Mm. Yeah, I, I couldn't agree.

More.

Um, I receive a lot of pictures from prospective guest speakers for

this show, and to be quite honest, many of them are, are not very good.

Um, occasionally there's, there's something that comes through that really

does stand out and you, you can tell like straight away that there's just

that little bit of effort and I'm, I'm not even saying it takes too much

effort, like just the fact that somebody.

Genuinely seems like a good fit for the show that they're applying for

and that they appear to have gone to the effort to, at the very least, have

listened to the trailer, maybe checked out an episode or two, and that you

can tell very, very quickly if somebody is just spamming tons of shows or they

using like chat GPT to write the email.

Um, or like the, it's quite common as well.

Um.

Because, because a lot of business owners recognize how valuable podcast

guesting is, there are many people that invest rather than investing in

their own show, they invest in agencies to, they'll pay an agency to help

them find, um, guest opportunities.

Um, and again, they do varying quality.

Um, I've had some.

Well, many that aren't very good, but occasionally they, I get a really,

really good pitch through an agency.

It's not often, but I, I always feed that back to them that, um, when I then

have the conversation with the guest, I say, you've found a really good person

to work with there that's securing these interviews because you know that

that pitch that came through was like.

10 out of 10 compared to, to most of the others that aren't, aren't so good.

Really.

but yeah, I mean, um, that's something we should probably

talk about next really, isn't it?

That I think, um, how, how we find podcasts a guest on.

I mean, I've, I've mentioned one way there where you, you pay a

chunk of money to somebody else to do the work to find it for you.

But if you don't have the budget to do that, how else can we go about

finding what shows to guest on?

Like many things in business tapping into your network

and will, you know, just to ask, because these people remember, they

already know you and they're like, Hey, I'm looking for podcasts.

What you, what are you guys listening to?

I'm looking for podcasts that have this type of audience

where I can talk about this.

You know, and they kind of know, uh, usually what your expertise

is and what you're about.

Right.

So that's the first step is really to really ask, you know, around,

uh, you also want to be curious and you want to do your own research.

There is nothing wrong with do using chat GPT for that.

Okay?

Actually, even Claude, which is better for research, right?

To get you list of podcasts and that you can start to go and, and listen

to you can, you know, if you have groups, if you have a community.

Then you can also post, you know, on social media and, and ask people,

you know, like, uh, what, what is a good podcast around this or that,

that, that you enjoy listening to.

Right?

Um, it takes a bit of, you know, homework.

You know.

Definitely another thing you can do, which is something that I have done,

is to, when you know someone in your.

In, in, in your area of expertise and you know, they're

getting interviewed on podcast.

Look for them, you know, do a search and find out what podcast they guested on.

And see if it makes sense, you know, to say, you know, I can come in

with a different approach, right?

You can listen to the episode and say, you know, like, I know this was the angle, you

know, I'm, I'm, I'm more like this way.

And like, is that something you feel your audience might be interested in?

So it's, it's about like being strategic, you know, with who you know, whether they

are your peers, your competitors, but also your network, you know, and just, um.

You know, tapping into, you know, all that knowledge.

Yeah, I, I like that you've mentioned that first, that the looking

at your own network, as you say that, um.

Most of us will have a network of some kind.

You know, we'll have, uh, might vary in size depending on, on who you are.

Um, but that is a great place to start because you might already have,

um, you might already have people that you're connected with that are

podcast hosts that have their own show.

And so that's a great place to start.

If you are already connected, you also mentioned that you might

have connections there that.

Maybe they've guested on another show, that could be a good way to get

potentially an introduction because if they have then, um, they're a past

guest of that show, that might be a way to, to get an introduction made to

get a foot in the door with that host.

Um, so I think that would be another good way to do it.

Um, and as you say, the other thing you mentioned.

Research so you can go to, you've mentioned chat, EBT, Claude.

Absolutely.

Those tools are great for research or even just, um, even just opening your

podcast app on your phone like you, there are, um, I mean there's also kind of, um.

Paid for platforms that you can use to research podcasts.

But if you're trying to do things, uh, free or on a budget, then uh, yeah,

just opening up like Apple Podcasts or Spotify and type in a few keywords

and search terms related to the types of topics that you want to talk about.

And that could be a good way to just discover a few shows.

Um, yeah,

yeah.

yeah.

So there's definitely a few options there for people.

So when it comes to what to talk about, so if we've, we find some

shows and we've, we've already thought a little bit about the strategy.

Uh, you know, that may give us some ideas and thoughts about the type

of things we should be sharing.

But do you have any suggestions for the types of things that we could talk about?

You know, and I appreciate that this is, um.

I would say keeping our audience in mind that we have a lot of people listening

that are from an architecture background.

So, um, you know, architects, architecture technologists, interior

designers, so people that are in around the world of design and property.

Do you have any suggestions or thoughts for them on any ideas

for what they could talk about?

Yeah.

So I think again, uh, thinking with the end in mind.

Right.

Thinking of why, what do I know?

What do I believe in, right?

What story can I share that will make my ideal client or partner want to

know more about me and connect, right?

So it's not necessarily expertise a tip.

It's not necessarily that, but it's maybe your way of working.

Right.

It's, I think one way to look at this, you know, the, you know, for

this to be generic and work with anyone is pick two, three ideal

clients or partners that you have.

Right.

How did you connect?

What made them think, Ooh, I like this person.

You know, let's connect.

Is it a story about how you started the business?

Is it a specific way you are working with people?

Do you have a method, A system?

Right?

Um, is it because you are like, you are very funny?

I don't know.

You know, like is there something that people, when people talk

about you, what do they say?

And that's what you want to have people feel.

It's not when people don't know you.

And that's a mistake that a lot of people make in podcasting and I have

made it, is that they don't know me.

I want them to see me as the expert.

The therefore, I'm gonna be very here, is all that I know that is feeding our ego.

Like, ooh, look at all that I know.

But these people, they, they, they haven't connected yet.

So to them it's like, okay, she knows all this stuff, but.

What is that doing to me?

People are going to do business with people at the end, always.

Right?

So it's that trust and that connection.

Um, that's really interesting actually, that you mention about maybe.

A preconception, uh, like a preconceived idea that we have to show up as an expert.

Like if we're going on a podcast and it, that, that, oh, well, it's, if I'm

gonna go on this video interview show or this podcast, then I'm gonna talk, oh,

I, I have to be this like expert and.

A lot of people are quite uncomfortable with that label.

I know that there are some people that are maybe, maybe some out there that have a

bigger ego that are absolutely fine with people calling them an expert or thinking

them that way, but there are a lot of people that are uncomfortable with that.

And also I think as well that there are a lot of people that, um.

They may question what they have to offer in terms of like, what to talk

about because it, you know, I think that when you are so close to what you

do, you, you can end up, um, you take it for granted that it's just like,

well, who's gonna be interested in this?

Like, this thing that I do, like, who's gonna be interested in this?

Um, so I think that's another myth that people love to see behind the curtain.

They love to see and learn about somebody that's not

worked with an architect before.

They would be fascinated to understand more.

Most people would be interested in that, in learning more about, um, a career that

they, you know, don't know much about.

You know?

So I think there is an opportunity there.

And you also mentioned there about, um, ways of working.

You mentioned that that was something worth mentioning.

And again, I would challenge, um.

A myth that I think a lot of people will have in their mind of, well,

will I just do the same as any other architect or any other interior designer?

That is not true.

You might follow a, you know, a rough approximation of the, the same route on

a project that they'll go through similar work stages, but your individual way

of working, like how you work and like.

You know, you as a person, like that's gonna be so unique.

Like your, um, your personality, your approach, the way that you deal with

people, the way that you communicate.

Like all of those things will give the customer a different experience if and

when they do decide to work with you, that's gonna be completely different

experience for them than working with the architects down the road.

So.

There is absolutely stuff that you can share.

Like anybody that's listening to this episode now, there will be

unique things that they can share.

And um, I think also you mentioned like stories like.

Mm-hmm.

Stories and why we do things.

Why we do things.

You know, people buy why we do things more than the thing itself.

Right.

And especially when at the beginning of the relationship, when we are.

Connecting and learning about the person.

This is what gets people curious about

wanting to learn more.

That's such a good point because I think from a

customer's point of view that.

There's almost gonna be like this, this, um, expectation that, well,

anybody that has got this certain level of qualification and experience and

professionalism, like there could be a variety of companies that, that are all

can offer a similar type of service.

It, it kind of goes without saying that.

Unless you're really, really unlucky and you pick a really terrible company,

that there's almost just an acceptance already that the standard is gonna

be good enough for what they need.

So what is the thing that then differentiates you so that they

choose you over all those others?

And that thing about, you mentioned there about your why.

So your beliefs, your working methods and processes that are individual to you.

Your values, your stories, like those are all the things that you can get

across in a podcast interview as a guest without having to spend any

money on setting up your own show.

Um, just doing a little bit of legwork with the strategy.

That's all of the stuff that's gonna help people think.

That's my per, that's my kind of person that's, that I'm listening

to that I have on that show.

And, and that's the person that we should reach out and contact.

Yeah, exactly that.

You know, like I, I'll just add one quick thing.

Mm-hmm.

Um, I noticed something, I mean, that was like a while ago, but I always

wondered, do you know when you, when you follow those big launches and then

you know, three, you know the time, remember the time, the three video series.

And you are like, oh my gosh, when do they get to the point?

They keep talking about themself and where they come from and why they do that.

It's like, I just want the thing, right?

But the big difference is that I already knew the person.

Mm.

So to me that was like, okay, he's going to show

me his family, how he, he adopted his kids and stuff like that.

It's like, I know that already, but to somebody that is completely new.

He built a connection with the person, even about talking

about his own expertise.

Right?

And I understood, you know, now I understand that a lot

better of what he was doing.

He was building rapport, right?

He was really building that trust and that connection so that people were

like, that sounds like a good guy.

I shared these values, you know, let me continue and hear him

about what maybe can help me with.

That's such, such a good example.

When you thinking about what things to share and we've, we've

discussed and shared all sorts of examples of the types of things that

people, people could talk about.

I would be thinking about.

What, what is like reverse engineer it from the next step

that we want people to take.

And you already mentioned, Natalie, that we're not, we're not trying

to sell in a podcast interview.

We are, you know, we're, it's an opportunity for us to do something

that's aligned with our goals, whether that's raising visibility, building

trust, and all of those things.

Um, but what, what is the thing that the audience needs to, to

think, to feel, to believe in order?

After they listen to you to take whatever the next step is.

So what is the thing that we need them to believe to take that

next step after listening to the conversation on that podcast interview?

that was my thought.

Um, how can we get more value out of these podcast guest opportunities?

How can we do that?

Because, you know, it, it is a great opportunity, but often what I've seen

happen, um, is that, and I've done this myself, I've been guilty of this, that

be invited to be a guest on a podcast interview, and then I'll go and do the

recording and then that's kind of it.

And then I don't really do much else afterwards.

I'm, I'm then relying on the host of that show to.

To promote the episode to get it out there.

Mm-hmm.

How can we squeeze more juice out of this opportunity?

Yeah.

I, I love what you share because that's, that's, that's the pe that's

the piece that makes the strategy work.

If you don't do that piece, so we talked about the before, right before the, the

episode, before the, the recording, right.

We meet with the host, you know, all that stuff.

Select the right, um, podcast to be guest on.

There is the, during, you know, when you show up, we kind of talked about that.

And there is the after.

And the beauty is that with the after, I mean the publishing is just the beginning.

When you think about it, the publishing is just the beginning.

Before that, nobody knows anything about what you guys just did, right?

So that third um, phase, uh, you know, the after is where you have

control over what happens next.

So, yes, the host is going to share, but the host is going

to share to their network.

So you're gonna get that visibility, but then it's for you to have

a very clear call to action.

That we already mentioned at the beginning, right?

So for me, that's going to be this tool that you can get@podcastflow.com

slash john, and that's going to be a tool to help you implement, get a

next step from our conversation today.

Okay?

And that call to action and that episode is something that you want to repurpose.

Once it's published, so the host is going to share it on its end.

That's great.

But for you now, you've created an asset, right?

That you can use like a lead magnet, like a lead generation, you know,

system where that you can share social media with your networks that you

can share with your list as well, which is something people sometimes

don't think about, but as a nurturing asset for people that are already.

On your list, you know, in your network, but they haven't taken

the step to work with you.

It's an extra piece of value that you can share with them, right?

That can get people sometimes to book the call or do that next step, right?

So it's what you do after the strategy really starts, I would say, when.

When you're going to repurpose it, right, what you're going to do with it.

So what some people do is like when we do a recording like that,

they will take some snippets.

There are host even that send you four, five short videos for you

to share and things like that.

So that's part of the strategy.

The strategy of the after is really the one where you're going to get.

Um, you know, um, more of an ongoing value.

The publishing the host is going to do.

That's going to be like for one week, right?

And then the host is on to the next episode, right?

But for you now, you have this asset, this powerful asset that you can keep reusing.

Mm. Yeah, it's, um, it is, when you think about it, it's

such a great opportunity, isn't it?

Uh, I mean, I know I mentioned I get a lot of pictures already, but

I'm surprised that I don't get ball.

I just think that there's a lot of people that.

I'm not aware what a good opportunity podcast guesting is.

And um, essentially what you're getting is you get a really high

value, evergreen piece of content that you can, you know, you can embed it

in your website, you can be sharing it, you can share it more than once.

It's not kind of a once and done thing where, 'cause that's a classic thing.

And again, I'm.

Definitely guilty of this as a content creator that we create this

content and then we spend nowhere near enough time promoting it.

And when you have a bank of valuable evergreen content, um, which absolutely

you could build up a really valuable bank of content for your business, that

was basically a, a playlist of podcast guest appearances, and you could keep

sharing that again and again and again.

Yeah, absolutely.

And you should, because when you have a piece of content that you know,

speaks directly to the person you're trying to connect with, why not?

We share it.

People think that might think that people see everything that

we post and they absolutely don't.

Right.

So repurposing and sharing again and again and again.

Actually, you know, people that, that create lots of content, they would track.

What engages and what doesn't, what doesn't get scratched, but what engages?

They're like, Ooh, let's put it back in the, in the bag where

we can, you know, repurpose it.

So every time you are a guest.

Um, on an episode, and you know, it speaks directly to your audience.

That's an asset you've created.

Just like when you create a lead magnet, that's something

that, it's just the beginning.

It's repurposing, and like you said, having it on a platform

that you have control over.

That means where people can see your form and things like that, and treat

it, please treat it as a lead magnet.

Don't just put the link in the middle of your show notes where they can

click on 10 different other things because it won't convert, right?

So you can have your show notes.

It's great for SEO and all that stuff, but you also need to have

it on a page and really treat that has a lead magnet where the only

thing they can do is that next step.

That's really how you can, you know, increase those conversions.

That's such a good idea.

Natalie, what would be the, the main thing that you would like?

People to take away from our conversation.

I think that a lot of people that are not podcasting are

not doing so because they're not sure of what it can bring to the business.

It's, it's, it's ha I mean, when you think about it, all

people talk about is downloads.

Downloads is not equal.

Clients downloads is not equal money, right?

Unless you're looking for sponsors, downloads don't matter if it's not the

right person that's listening, right?

So I think it's an amazing medium because it has the voice, and

now very often we have the video to accelerate the connection.

Forget people to know us as humans, especially with AI being, you know,

everywhere here, it's real human.

It's us.

It's not our avatar, right?

So it's an amazing opportunity if you are someone who likes to talk to people

and connect with people with guests.

And, and share your story.

Share how you work with people.

Share why you love what you're doing.

Share the mistakes that you've made.

People want to see that sometimes we make mistakes.

Sometimes we, we failed more than once.

Right?

And we are okay to share that.

So I think that's my message is that it's, it's probably the,

the quickest way to connect with someone if you have a strategy.

If you don't have a strategy and you just rely on, on the host to find you

on the, to, to promote you, then it's, it's, you're really missing out on a

big piece of what podcasting is about.

Is there anything else you wanted to add that

we haven't already covered?

I think that if, if you've never tried podcasting.

You need to try it at least once because you never know what's gonna happen.

Um, I, I know like starting your own podcast can feel daunting, but I can tell

you a lot of people that think it's a lot of work is all also the people that are

not seeing what it does to the business.

So they're like spending time and money and they have a business that's

kind of like running and they don't know exactly what the podcast does to

the business, so they keep doing it.

The minute you start to get the metrics that say, oh my gosh,

when I do this, I get this.

That's a motivator, right?

So you should be excited about being a guest or having a podcast.

It should not feel like a wait.

Mm. That's, that's a great thought.

Um, I think podcast guesting as well.

It's a nice, um, gateway to podcasting generally, that it, it gives people

an opportunity to try or taste.

Mm-hmm.

Podcasting being, being on a podcast without the, the, the

commitment of launching your own show.

So for anyone who's curious about podcasting, um, I think podcast guesting

can be a really great place to start.

Absolutely.

I remember like years ago that was pre COVID.

I, I had a conversation with John Lee Dumas, you know, the

podcasting guy,

right?

I was in London and, um, he was asking me like, do you have a podcast?

And like, no, I don't have a podcast.

He's like, why?

I say, well, I said, well, I, you know, I was, it was about memberships,

you know, the, our membership offers.

And I was like, well.

I'm, I'm afraid to run out of things to say, and you say,

why don't you do a season?

Can you commit to doing a season set number of episodes?

That's it.

I say, yeah, that I can do, and I did.

I got a hundred episodes and actually I, then I added more a hundred, like 47.

I did.

That's what got me started.

Like it kind of like gave me permission to say, you don't have to do this forever.

It can be seasons.

So that's one.

One more thing if you are like worried like am I going to run out of things to

say, well, you can do seasons X number of episodes and see how that goes.

I would encourage anybody to give it a try for sure.

Um, I, I've thoroughly enjoyed my podcasting experience so far

over the last couple of years.

Um, uh, yeah, so I definitely would recommend that people try it.

Yeah, everybody should try at least once, as you say.

Yeah, exactly.

I mean, in guessing it's like, it's, um, it's something you have to do once in,

in, in, you know, you might just discover that this is something that, um, well you

helps you share things that you might not.

Share, you know, in writing, you know, we all have all different

ways of communicating, right.

So, yeah, I think it's definitely a strategy that at least guest posting, it's

it post guest appearing, you know, is, is um, it's a lot easier right, to test than

a podcast, than creating your own podcast.

So definitely needs, needs to be something you test.

Mm. Right.

So that's it everyone.

You've heard it from us.

Um, you need to go and give it a try.

Yes.

If people would like to connect with you, where is the best

place to connect with you online?

Yeah, sure.

So they can go to podcast lead flow.com/john.

Right.

So that's where we are gonna have that tool that is going to give you

some advice or some tips, you know, on what could be your next step, right?

So it's gonna ask you a couple of questions.

It's powered by ai, it's podcast Lead Flow, and it's going to guide you there.

So that's, um, how you're going.

We are gonna be able to, to connect.