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Forget Pitch Fest and Hotel Ballrooms.

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My guest today here is Brody Lee and
he is here re-engineering events into

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immersive experiences powered by ai, where
it's actually shaping all the details.

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It's co-created with the audience, and
breakthroughs aren't just sales, it's

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actually his, it's set up to trigger, to
donate clean water for millions of people

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based on what's happening in the room.

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So his personal experiment with
all of this is to build a seven

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figure event in only 100 days
with absolutely no safety net.

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So no previous email list, no
ad spend, none of his personal

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cash putting into this.

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And he's doing this all so he
could prove what's possible

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when business equals impact.

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It's completely redefining what events
are in this new phase of AI and technology

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and kind of human disconnection.

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So he's flipping the script.

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He's gonna dive into it now.

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Brody Lee.

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All right, Brody, we're doing this.

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How are you doing, my friend?

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I am doing just great.

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I'm really happy to be here.

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dude, me too.

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I'm, you know, we got connected
recently through Charles Bird.

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Gotta give him a shout out.

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Always

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do.

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And um, you know, we have
a lot of mutual friends.

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We were just talking about Greg
Merrilees, another buddy of

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ours who has just awesome, he's
been on the show a ton to time.

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So, but you are, you are
the events guy and that's,

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Hopefully I, hopefully
I have that reputation.

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Yeah.

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that's what I hear at least a word on the
street is, and you get some big plans,

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which I want to talk about and how things
are changing because you know, we're,

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we talk a lot about AI and how things
are changing so much on this show for

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entrepreneurs and just everyone alike.

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But like you're, you're kind of
spearheading this whole like, reinvention

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of what events can be are and yeah, you
just have this interesting, you know.

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Background track record of doing
them, but also what they can become.

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So I guess any thoughts on,
on that before we dive in?

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Yeah, man.

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Look, look, I come into the event space
with a, uh, I was fortunate enough

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to work for Apple at the time when
Steve Jobs was around, so the late

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two thousands, early 2000 and tens.

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And I, uh, I got to see firsthand how he
did these incredible events, these product

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launches that just captivated people
around the world and forced millions of

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people to come into stores to the point
that people were waiting outside overnight

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to get the latest iPhone and they would
queue up for hours and everything.

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Um, so our product launches were amazing,
but they created a quality problem for us.

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Whereas our one-to-one sales model where
you go into an Apple store, you get

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that specialist, which is Apple, kind of
redefined retail in that way, and everyone

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ended up copying them, but it fell apart.

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And so part of my role when I was
training, uh, their leadership, their

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executive teams, as a sales trainer,
I would, I would support them with

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like, how do we sell one to many?

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How do we get people in our store
environments, having somebody at

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the foot of a table at a launch and
facilitating a sales conversation

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with like 40 people at one.

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Which is great.

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It was a really awesome time to be
there, and so I kind of had this

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PhD style education from Steve on
how to sell one to many, which is an

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amazing, amazing, amazing experience.

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And I, I learned a ton from the guy.

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And so coming into this space now in
the, you know, the, the, the personal

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development, business development kind
of coaching, consulting, creator kind,

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kind of space, um, I've been able to take
a lot of what I learned from Steve and

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implement it into our strategies around
how we help people to create events that

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truly touch, move, and inspire people.

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Um, I have this firm.

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That most events that people go to
live in person events are terrible.

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Most people do a phenomenally
horrible job at producing that event.

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You think about it, they go into a gray
hotel room with a monotone speaker,

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no attention paid to the experience,
and then it's just a pitch fest pitch,

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pitch, pitch, pitch, pitch, pitch.

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Like, we're kind of all over that.

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And it's interesting, you know, we've
come out of this experience with the

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pandemic and all that sort of stuff.

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We all went virtual and at a time
in society where technology is

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on the ri rise, like AI is taking
over, it's kind of like, I see it

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as the wild west of the.com era.

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Uh, at the moment it's
like a repeat of that.

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Um, everyone's got all
this really exciting stuff.

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No one really knows what's happening, but
supply of human connection is dwindling.

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And so what I know to be true
is that demand when supply

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dwindles demand increases
classic supply and demand, right?

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And so the event space is really, really
ripe right now for disruption, and it's

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really, really ripe for people to come
in and to provide their audiences with an

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experience that they cannot get online.

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We know that people are more likely
to purchase when they're in an in,

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uh, an in, in-person environment.

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We have stats to back that up.

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Depending on the study, it's anywhere from
like 20 or 30% more likely to purchase.

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Um, we know that people also
have more affinity with brands.

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They're more likely to trust
them and also they're less likely

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to develop a long-term, sorry.

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They are more likely to develop a
long-term relationship with that brand.

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When they've had a tactile
experience with them.

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So what does that mean for
everyone listening here?

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It means that if you are in the
high ticket space, you have an

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offer and you're serving people.

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If you are not running some sort of
an event, either as an acquisition

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strategy, which is our space, or as a
client kind of success strategy, then

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over the next three to five years,
you are really gonna be left behind.

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We have been blessed with internet
marketing strategies over the last

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25 years that have made many, many,
many, many people millionaires,

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sent millionaires, billionaires.

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And the strategy of events has
been around for far longer.

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Like Tony Robbins has been
doing events for the past 40

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years, the exact same event.

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Uh, the church puts on the
exact same event every weekend

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for the last 2025 or so years.

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Right.

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Um, we've been get gathering at
events from like blood sports

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at the Coliseum, political
movements, all that sort of stuff.

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Right.

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So I'm gonna bet on that strategy.

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And what's really interesting
right now is that I want to, the

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way that we're approaching this
is that we, we are redefining how

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people think about these events.

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Instead of just pitch fest speaker on
stage, like how are we engaging people

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at the event so that they're touch moved
and inspired and wanna stick with you

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to make them really, really sticky.

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So for us, that looks like every single
experience at the event is carefully

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curated with something other than just
somebody presenting something on stage.

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I, I'll give you a really
like clear example.

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So we're running an event.

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and it's about helping
people to create events.

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The tagline is one
event, 1,000,001 Weekend.

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That's the goal for our,
for our, our attendees.

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But what we're doing is very
different to anyone else.

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We're not just up there teaching them.

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They're gonna build their live with us
and have live brand activations with our

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sponsors and whatnot, so that on day one,
their event is launched to market and

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they are selling tickets immediately.

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And the brands that come in and support
us, and we, we are carefully curating

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the sponsors to come in so that somebody
has the support of, say, for example,

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uh, an AI company that's gonna help them
with their AI conversational chat bot.

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And they will launch that live.

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So that's when somebody
registers, they start getting

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a nurture campaign immediately.

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Um, that we are working with
different CRM providers.

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We're working with affiliate partners.

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So for example, if someone's
like, I want to get affiliates

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to market my event for me.

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The affiliate partner will be there and
they will literally design their affiliate

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campaign live so that they can send
it to people, uh, to, to, to basically

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to, to send for them that weekend.

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We build out their event with them
on the second day through experiences

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and activations where people get to
experience and like, I'm an instructional

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designer by trade from way back when.

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I want when people are learning
at my event to apply it live.

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We've got an amazing, um, sponsor that I'm
so close to getting, and I hope I get the

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sponsor, um, that's gonna do a  metaverse
experience where we give everyone a,

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um, uh, uh, one of those, uh, quests.

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The, the, the whatever
they are from, from Meta.

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Yeah.

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Yeah.

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And then they have an experience live at
our event inside the Metaverse, talking

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about all the different possibilities
and it kind of just builds from there,

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like, so by the end of the weekend.

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Everyone's walking out with a tactile
product built, launched a market, and then

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all of our sponsors that come in, instead
of just having a crappy booth, they're,

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I'm mandating, I'm commanding from them
that they create an activation zone.

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And I saw a really, really great
example of this, um, at a, at an event

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recently, and one of those companies
that, uh, do those iMessages, the

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blue, like the blue messages, right?

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They set up this tent,
which was just hilarious.

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It looked like it was
something out of the apocalyp.

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And what they did was,
so they set up a tent.

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They were all wearing hazmat suits.

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They had a body bag and it was
called the SMS treatment center.

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And then they all had these CO2 guns
and they were disinfecting people,

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uh, live from the perils of SMS.

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And so when I talk about event
experiences, I'm talking about this

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sort of stuff that keeps your people
really, really inspired and so that

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they're not just sitting there all day
going, twiddling their thumbs, all that

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sort of stuff, listening to speakers.

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Uh, well that's, that's
the common event, right?

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Like,

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like you said, it, It's,

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kind of like you're sitting
in this sea of people.

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A sea could be as small as 20 people or
it could be thousands, doesn't matter.

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But either way you're
just kinda sitting there.

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Yeah.

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You're like, you described it's this room.

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I mean, I've been to some pretty
large events like, uh, recently Cisco

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Live, you know, it's massive event.

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It had something like 30,000,
20,000 people, something

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like that, which is epic.

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But still at the same time.

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I mean like, and they're doing
everything they can, you know, it

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looks like a rock concert when you're
inside there, but, um, you know, but

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at the end of the day you're still
sitting there for like a long time just

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Yeah.

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Well, and that's the other thing.

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We have music, we get Tony
Robbins music guy to come in and

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do all of that sort of stuff.

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We en, en engage in movement.

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There's like five different
anchors that you can activate.

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There's visual, auditory, um,
kinesthetic, olfactory, gustatory.

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And when you're thinking about the
experience of people at the event,

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it's like how do you tap into those
different anchors to get people

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to have memorable experiences?

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And how do your sponsors use them as well?

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A really amazing hack for like, from
a sponsorship point of view to get

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those anchors is to look at how you can
engage local businesses, for example.

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So we know that coffee
sucks at, at events, right?

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Everyone hates the coffee.

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Um, and it's in these aff and it's kind of
like, it's, it's there because it's there.

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But what if you could engage a
participant from an olfactory

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and gustatory point of view?

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So olfactory is smell,
gustatory is taste, right?

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And you went to a local coffee roasting
company and they came in and they did

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a coffee experience where every single
person got free coffee all weekend.

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And you found out, let's say it
was like, I don't know, $7,000

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for them to do this, right?

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Then you bring in a sponsor and
say, Hey, do you want to get

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foot traffic of basically 90% of
the people coming into the room?

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And they go, yes, I want that.

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So then what happens is that this
experience is associated with that brand.

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That brand gets to market it.

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They have all of their people
there, and you charge that sponsor

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$21,000 for the privilege of
being in front of those people.

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Your coffee's paid for.

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Your participants have
an incredible experience.

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You are respected because
you've given them good coffee.

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And that brand has a really, really.

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Cool experiences too.

229
00:10:43,973 --> 00:10:46,013
That's what I'm talking about when
we, when we're thinking about these

230
00:10:46,101 --> 00:10:49,613
experiences, you gotta get a little
bit beyond just the, I've got people

231
00:10:49,613 --> 00:10:53,483
in my room, I'm treating them like
human ATMs, and I'm providing them

232
00:10:53,483 --> 00:10:56,903
with an experience that makes the
cost of them being there worthwhile.

233
00:10:56,903 --> 00:11:00,773
There's six costs, three visible
and three invisible of people

234
00:11:00,773 --> 00:11:01,913
actually coming to your event.

235
00:11:01,918 --> 00:11:05,333
The, the, the visible ones are
simple things like flights,

236
00:11:05,363 --> 00:11:06,863
accommodation, and, um.

237
00:11:07,418 --> 00:11:09,098
Uh, flights, accommodation.

238
00:11:09,098 --> 00:11:09,788
What's the other one?

239
00:11:09,818 --> 00:11:10,268
Hotels.

240
00:11:10,268 --> 00:11:10,658
Thank you.

241
00:11:10,663 --> 00:11:10,833
Yeah.

242
00:11:10,838 --> 00:11:10,898
Yeah.

243
00:11:10,898 --> 00:11:13,058
Flights, accommodation
and the ticket price.

244
00:11:13,058 --> 00:11:13,988
The ticket price, of course.

245
00:11:14,078 --> 00:11:17,438
And then the invisible ones
are things like the physical

246
00:11:17,438 --> 00:11:18,548
time that they're present.

247
00:11:18,548 --> 00:11:22,448
No one actually ever thinks they could
be anywhere but in your room, and they've

248
00:11:22,448 --> 00:11:23,828
chosen to spend that time with you.

249
00:11:24,038 --> 00:11:25,688
Then you've got the opportunity.

250
00:11:25,688 --> 00:11:29,078
Cost of them are being away from the
immediate income generating activity.

251
00:11:29,078 --> 00:11:31,838
This, the immediate incoming generating
activities that they could be doing

252
00:11:31,838 --> 00:11:35,468
in their business, which is why I, on
day one, help them make money while

253
00:11:35,468 --> 00:11:38,258
they're live at the event, because I
want them to have that hook, right?

254
00:11:38,528 --> 00:11:42,068
But the third, invisible cost is the,
probably the most significant one.

255
00:11:42,068 --> 00:11:44,258
And then, no, I don't think
anyone really considers this.

256
00:11:44,258 --> 00:11:48,008
And that's the relational cost of
them being away from their family,

257
00:11:48,188 --> 00:11:50,228
their communities, and their teams.

258
00:11:50,888 --> 00:11:54,338
Now, if you can pay attention
to those costs in the way in

259
00:11:54,338 --> 00:11:55,808
which you provide the experience.

260
00:11:56,228 --> 00:11:58,928
Even put, you're an event somewhere
where the family wants to come.

261
00:11:58,928 --> 00:12:02,078
So I love places like
Orlando and LA like Anaheim

262
00:12:02,258 --> 00:12:03,497
because the kids can come to Disney.

263
00:12:03,548 --> 00:12:04,058
Yeah.

264
00:12:04,058 --> 00:12:05,168
All of those sorts of things.

265
00:12:05,408 --> 00:12:08,348
Then the people start to feel like
they're not being treated like an

266
00:12:08,348 --> 00:12:12,158
ATM and of course you want 'em to buy
your stuff, but I guarantee you, your,

267
00:12:12,218 --> 00:12:14,903
your conversion will increase when you
pay attention to all of these things.

268
00:12:15,325 --> 00:12:15,745
Yeah.

269
00:12:15,865 --> 00:12:16,585
You know what's funny?

270
00:12:16,585 --> 00:12:20,095
This, this reminded me of, um, I
dunno if you ever went to these Glazer

271
00:12:20,095 --> 00:12:25,075
Kennedy events back in the day, uh,
GKIC, you know, Dan Kennedy and, um,

272
00:12:25,440 --> 00:12:29,095
basically they, they ran these massive
marketing events and, and it was

273
00:12:29,095 --> 00:12:32,335
great, you know, direct response type
type people, but they had a whole.

274
00:12:33,220 --> 00:12:36,550
The rule, basically when they put
their events on, there would be massive

275
00:12:36,550 --> 00:12:38,380
thousands of people and very successful.

276
00:12:38,800 --> 00:12:42,970
They would put them in very not
ideal locations or, or places

277
00:12:42,970 --> 00:12:44,320
like right by an airport.

278
00:12:44,590 --> 00:12:47,890
So I guess it's convenient, but they
didn't want to make it easy for people

279
00:12:47,890 --> 00:12:50,440
to leave and actually do things around.

280
00:12:50,440 --> 00:12:52,060
They wanted to keep their attention locked

281
00:12:52,090 --> 00:12:52,150
in.

282
00:12:52,543 --> 00:12:52,763
Uh,

283
00:12:53,440 --> 00:12:56,080
And so it was not family friendly.

284
00:12:56,710 --> 00:12:58,720
It was like nothing was walkable.

285
00:12:58,720 --> 00:13:02,350
I remember very clearly one was
at like O'Hare Airport in Chicago.

286
00:13:02,350 --> 00:13:03,760
I'm like, there ain't nothing around here.

287
00:13:03,760 --> 00:13:04,300
I want to do

288
00:13:04,990 --> 00:13:05,170
like

289
00:13:05,678 --> 00:13:08,528
uh, I play the same game as well,
so like when you think about all

290
00:13:08,528 --> 00:13:09,753
of those places around Orlando.

291
00:13:10,418 --> 00:13:12,908
None of them are easily
accessible to anything else.

292
00:13:12,908 --> 00:13:13,118
Right.

293
00:13:13,118 --> 00:13:14,048
They're all out of the way.

294
00:13:14,258 --> 00:13:17,708
I was actually at a really cool
event, uh, last year by Amber Spears.

295
00:13:17,708 --> 00:13:21,068
She's one of our clients, and,
and she, yeah, she does the Forums

296
00:13:21,068 --> 00:13:25,448
Mastermind, and she, she, um, she
put it at the Conrad in Orlando.

297
00:13:25,448 --> 00:13:30,368
Now the Conrad is inside a gated
community in the middle of a compound

298
00:13:30,398 --> 00:13:32,648
in the middle of nowhere in Orlando.

299
00:13:32,798 --> 00:13:34,568
It's a beautiful venue,

300
00:13:34,585 --> 00:13:35,305
It looks like it's like

301
00:13:35,318 --> 00:13:35,768
not go anywhere.

302
00:13:36,055 --> 00:13:36,145
or

303
00:13:36,433 --> 00:13:37,123
It does.

304
00:13:37,123 --> 00:13:37,303
Yeah.

305
00:13:37,393 --> 00:13:40,633
And they've got this amazing manmade
length that took them like three months

306
00:13:40,633 --> 00:13:42,553
to fill and all this kind of crazy stuff.

307
00:13:42,583 --> 00:13:45,913
But to your point, like I do look
at those sorts of things as well.

308
00:13:45,913 --> 00:13:47,683
Like I, I'm a big fan of the beach.

309
00:13:47,683 --> 00:13:49,873
I would love to put my
events close to the beach.

310
00:13:50,143 --> 00:13:50,653
Awesome.

311
00:13:50,653 --> 00:13:53,203
But the challenge is that
it's so distracting for people

312
00:13:53,353 --> 00:13:54,493
to be in that environment.

313
00:13:54,493 --> 00:13:57,373
And usually when there's a beach, there's
like towns and all those sorts of things.

314
00:13:57,373 --> 00:13:58,093
I agree with you.

315
00:13:58,303 --> 00:14:02,353
You, you wanna make it, uh, you wanna
make it amazing for people to come so

316
00:14:02,353 --> 00:14:03,823
that they have access to those things.

317
00:14:03,823 --> 00:14:05,323
So for the family, but.

318
00:14:05,663 --> 00:14:08,393
Close enough that they're in the
environment and they hold you.

319
00:14:08,393 --> 00:14:10,133
And I'm a savage with my events as well.

320
00:14:10,133 --> 00:14:13,013
Like, you know, my events, they
go from 9:00 AM to 9:00 PM and

321
00:14:13,013 --> 00:14:14,093
people don't leave the room.

322
00:14:14,273 --> 00:14:17,243
And then from nine, and then from
mid 9:00 PM to midnight, we have

323
00:14:17,243 --> 00:14:19,823
like what we call an impactathon
where they work on their events.

324
00:14:19,913 --> 00:14:20,993
So like, it's intense.

325
00:14:21,143 --> 00:14:24,323
And part of that is by design, because
I want, I'm not, I'm not wearing them

326
00:14:24,323 --> 00:14:27,413
out, but I'm, I'm trying to get them
into the buying state by getting them

327
00:14:27,413 --> 00:14:28,793
fully immersed in what they're doing.

328
00:14:29,153 --> 00:14:30,263
Um, and it's great for me.

329
00:14:30,263 --> 00:14:32,843
So like the people on day one,
when they launch their event,

330
00:14:32,843 --> 00:14:33,773
when they get great success.

331
00:14:34,358 --> 00:14:36,008
And they're selling lots of tickets.

332
00:14:36,008 --> 00:14:37,838
Like, oh my God, Brody's
strategy's really, really worked.

333
00:14:37,838 --> 00:14:38,468
This is awesome.

334
00:14:38,468 --> 00:14:39,458
I wanna keep working with him.

335
00:14:39,578 --> 00:14:42,158
And for the people that are struggling,
they're like, oh my God, I need help.

336
00:14:42,158 --> 00:14:43,478
I need to continue working with Brody.

337
00:14:43,478 --> 00:14:45,115
So it helps me out with
my conversion as well.

338
00:14:45,415 --> 00:14:46,255
Absolutely.

339
00:14:46,495 --> 00:14:51,295
I mean, I've been to, yeah, some types of
events as well where it's like doors are

340
00:14:51,295 --> 00:14:54,865
locked, or at least it's, it's like it
has that illusion of like, we are here,

341
00:14:54,865 --> 00:14:59,305
we're together, you're committed, and, uh,
no one's leaving until you do the thing.

342
00:14:59,305 --> 00:15:00,410
Basically, like whatever

343
00:15:00,623 --> 00:15:03,473
I could take their phones off them, I
would, but I don't think that would fly

344
00:15:03,757 --> 00:15:04,180
Yeah.

345
00:15:04,240 --> 00:15:07,210
Well, how do you get people to
prepare for something like that?

346
00:15:07,210 --> 00:15:09,700
Because I feel like some people
would be like, whoa, hold up.

347
00:15:09,700 --> 00:15:13,570
Like I guess, how much do
they know ahead of time?

348
00:15:13,570 --> 00:15:14,620
Or like, how do you get

349
00:15:14,698 --> 00:15:14,988
well.

350
00:15:14,993 --> 00:15:17,963
Well, I've just revealed all of my
secrets, so anyone that's, uh, that's,

351
00:15:17,963 --> 00:15:22,073
that's coming, uh, to my event after this
is gonna know exactly what we're doing.

352
00:15:22,073 --> 00:15:22,283
No.

353
00:15:22,283 --> 00:15:25,343
Look, part of what I do is actually,
I don't let the event itself,

354
00:15:25,343 --> 00:15:26,543
I don't publish the session.

355
00:15:26,558 --> 00:15:30,608
I don't publish anything about what's
happening, who's like, they'll know

356
00:15:30,608 --> 00:15:32,258
who the speakers are beforehand.

357
00:15:32,528 --> 00:15:36,068
But one of the things is that I don't
give them a blow by blow breakdown

358
00:15:36,068 --> 00:15:38,738
because I don't want people to
selectively choose what they're coming to.

359
00:15:38,738 --> 00:15:42,458
It's like there's this allure of you
gotta be in the room, and we set a lot of

360
00:15:42,458 --> 00:15:44,078
intention around that at the beginning.

361
00:15:44,288 --> 00:15:45,908
It's like you've chosen
here for three days.

362
00:15:46,028 --> 00:15:47,618
Uh, you are, you are here with us.

363
00:15:47,618 --> 00:15:48,998
It's a Thursday, Friday, Saturday.

364
00:15:49,178 --> 00:15:50,018
You could be anywhere.

365
00:15:50,048 --> 00:15:50,708
Anywhere else.

366
00:15:50,708 --> 00:15:52,958
Let's make sure that you're actually
present because you came because

367
00:15:52,958 --> 00:15:55,388
you wanted to make a million
dollars or plus in one weekend.

368
00:15:55,688 --> 00:15:57,068
I'm gonna help you to do that.

369
00:15:57,158 --> 00:15:57,848
You gotta be here.

370
00:15:57,848 --> 00:15:59,078
You gotta fully participate.

371
00:15:59,198 --> 00:16:02,198
And also the people around you, you never
know who you're gonna meet in that room.

372
00:16:02,738 --> 00:16:03,938
You never know who could be this.

373
00:16:03,938 --> 00:16:05,228
And I'm also not really squeamish.

374
00:16:05,228 --> 00:16:07,958
A lot of people are squeamish about
people doing business in their rooms.

375
00:16:07,958 --> 00:16:10,028
They're like, it's about my
offer and my offer running now.

376
00:16:10,508 --> 00:16:12,863
I'm the only person that's
allowed to sell on my stage.

377
00:16:12,953 --> 00:16:17,513
However, um, I, I, want people, I do
deal flow sessions on the last day

378
00:16:17,513 --> 00:16:20,003
where people can actually do deals with
each other as well, because I want 'em

379
00:16:20,003 --> 00:16:23,243
to feel like, you know, that they're
meeting the right who, even if it's

380
00:16:23,243 --> 00:16:27,923
not me, um, should be me, they will buy
my stuff, but hey, like, like if the

381
00:16:27,923 --> 00:16:31,043
more the merrier, you know, like I'm,
I'm, I'm quite an abundant mindset like

382
00:16:31,420 --> 00:16:31,510
you

383
00:16:31,570 --> 00:16:31,870
are.

384
00:16:31,930 --> 00:16:32,170
Yeah.

385
00:16:32,170 --> 00:16:33,310
No, I can, I mean, well.

386
00:16:34,270 --> 00:16:35,860
I mean, I Absolutely, you are.

387
00:16:35,860 --> 00:16:39,070
And there's, I know there's other things
that we talked about where it's like an

388
00:16:39,070 --> 00:16:42,910
extension of the event can affect even way
more people, so there's a bigger purpose.

389
00:16:42,910 --> 00:16:46,780
And that's, that's what I take from, you
know, the, the little that we know about.

390
00:16:46,780 --> 00:16:49,690
You know, we've, we've met before and I
did some research and all this stuff, and

391
00:16:49,690 --> 00:16:51,610
everything is wrapped around a big cause.

392
00:16:51,610 --> 00:16:55,720
It seems like, uh, around the events and
the things you're doing, the mission,

393
00:16:55,720 --> 00:16:58,900
the, I mean, your shirt says impact
on it in big and bold, so there's a

394
00:16:58,900 --> 00:16:59,437
reason for

395
00:16:59,440 --> 00:16:59,800
that.

396
00:17:00,370 --> 00:17:00,730
Yeah.

397
00:17:00,998 --> 00:17:01,288
Yeah.

398
00:17:01,615 --> 00:17:04,885
Um, and you know, I, I saw there,
lemme see, I'm pulling up the

399
00:17:04,885 --> 00:17:06,055
quote really quick, so, oh, yeah.

400
00:17:06,115 --> 00:17:06,355
All right.

401
00:17:06,355 --> 00:17:08,845
So there's a quote on your side.

402
00:17:08,845 --> 00:17:11,005
I don't know if this is always
what you go by, but you said,

403
00:17:11,005 --> 00:17:14,275
what if every time we do business,
something good happens in the world?

404
00:17:14,725 --> 00:17:15,145
So

405
00:17:15,533 --> 00:17:18,083
it's like tattooed on my mind.

406
00:17:18,443 --> 00:17:19,583
It's daily.

407
00:17:19,735 --> 00:17:20,935
the story behind that?

408
00:17:20,935 --> 00:17:21,140
I, I'm,

409
00:17:21,145 --> 00:17:21,835
I'm very

410
00:17:22,253 --> 00:17:26,393
yeah, so we partnered with a company
called B one G one or buy one, give one.

411
00:17:26,393 --> 00:17:28,853
And they do help us with all
of our philanthropic giving.

412
00:17:28,943 --> 00:17:33,263
Um, the backstory is, is when I was 10
years old, I ordained as a Buddhist monk.

413
00:17:33,503 --> 00:17:35,273
Uh, and I traveled to Burma.

414
00:17:35,303 --> 00:17:36,923
To me, it's now called mema.

415
00:17:37,253 --> 00:17:39,503
Uh, my, I was raised in
a Buddhist household.

416
00:17:39,503 --> 00:17:42,113
My parents with a bunch of other
hippies, took a particular strain of

417
00:17:42,113 --> 00:17:43,883
Buddhism from the east to the west.

418
00:17:43,883 --> 00:17:45,173
They built all of these temples.

419
00:17:45,173 --> 00:17:46,643
One was five minutes from my house.

420
00:17:47,063 --> 00:17:47,957
Gold plated.

421
00:17:48,113 --> 00:17:50,753
So I was, I was, I I was brought
up in a religious family.

422
00:17:51,173 --> 00:17:52,613
Um, Manai got this opportunity.

423
00:17:52,613 --> 00:17:54,473
First time ever jumping
on a commercial flight.

424
00:17:54,473 --> 00:17:57,293
Of course, I said yes, I wanted
to do this thing, but we did

425
00:17:57,293 --> 00:17:58,643
this really interesting thing.

426
00:17:58,703 --> 00:18:01,733
Um, so monks are not supposed
to have worldly possessions or

427
00:18:01,733 --> 00:18:02,993
money or anything like that.

428
00:18:02,993 --> 00:18:06,323
And so what they do is that they have
a black bowl called an arms bowl.

429
00:18:06,323 --> 00:18:08,603
And this is literally what the Buddha did.

430
00:18:08,603 --> 00:18:11,183
He was a wandering aesthetic,
uh, sorry, aesthetic.

431
00:18:11,453 --> 00:18:13,253
Um, he moved between towns.

432
00:18:13,718 --> 00:18:19,118
And what happened is that he relied on
what's called Donna, which is in, in,

433
00:18:19,208 --> 00:18:20,978
in English terms charity essentially.

434
00:18:21,368 --> 00:18:24,218
Um, and people would come out and they
would place things in the bowl like

435
00:18:24,218 --> 00:18:27,488
food or envelopes with money for the
monastery and those sorts of things.

436
00:18:27,878 --> 00:18:31,988
So here we are in 1996 in one of
the poorest countries in the world.

437
00:18:32,078 --> 00:18:35,366
It's in the mid middle of a
military hunter regime, right?

438
00:18:35,828 --> 00:18:39,029
Where, the, the Westerners were
not something that they had seen.

439
00:18:39,029 --> 00:18:41,459
White people were not something they'd
seen in a long time in this country.

440
00:18:41,759 --> 00:18:45,449
And it was a huge deal that we were
there and people were like celebrating in

441
00:18:45,449 --> 00:18:46,949
the streets and all this sort of stuff.

442
00:18:46,949 --> 00:18:50,399
And so we, um, we were doing
an arms round, which is what

443
00:18:50,399 --> 00:18:52,049
monks do kind of every day.

444
00:18:52,049 --> 00:18:54,269
And we were walking down the
street and people were lining

445
00:18:54,269 --> 00:18:55,319
the streets and everything.

446
00:18:55,709 --> 00:18:59,399
And uh, out of the corner of
my eye, I caught this woman

447
00:18:59,399 --> 00:19:00,929
who was a few people back.

448
00:19:01,019 --> 00:19:02,339
Um, and she caught me.

449
00:19:02,339 --> 00:19:04,199
She smiled, and then she
wandered to the front.

450
00:19:04,724 --> 00:19:07,784
And you know, as a monkey, you're
not supposed to make eye contact.

451
00:19:07,784 --> 00:19:09,104
It's not supposed to
be like you're begging.

452
00:19:09,104 --> 00:19:10,724
It's just like you are, you're receiving.

453
00:19:11,204 --> 00:19:14,414
Um, but anyway, I was 10 years old,
so of course I look up at this woman,

454
00:19:14,414 --> 00:19:17,924
she smiles down at me and she and I
had this really, really clear moment.

455
00:19:17,924 --> 00:19:19,664
It's so clear to me to this day.

456
00:19:20,084 --> 00:19:24,044
Um, one of the, like most, uh, one of
those poignant memories I've had in my

457
00:19:24,044 --> 00:19:27,224
entire life, she was skin and bones.

458
00:19:27,524 --> 00:19:31,784
There was nothing to her, and yet
she placed food into my bowl and.

459
00:19:32,159 --> 00:19:35,039
There was a part of me at the time,
and I remember the thought process.

460
00:19:35,039 --> 00:19:36,629
It was, this is at 10 years old as well.

461
00:19:36,629 --> 00:19:39,363
So, um, I was like, this is not fair.

462
00:19:40,349 --> 00:19:41,249
And then I kept walking.

463
00:19:41,654 --> 00:19:45,224
what I've realized since is that
that was my first experience of

464
00:19:45,224 --> 00:19:47,234
injustice and inequality in the world.

465
00:19:47,534 --> 00:19:50,114
And so since then I've kind of
had this thing in high school I

466
00:19:50,114 --> 00:19:51,794
was like a social justice warrior.

467
00:19:51,794 --> 00:19:53,414
I raised money for charity and everything.

468
00:19:53,594 --> 00:19:56,564
Some stuff happened in my life
that took me off that track.

469
00:19:56,714 --> 00:19:59,874
But when we came, when I came back
into business, I suddenly, I had.

470
00:20:00,404 --> 00:20:05,024
All this money, and the money was
good, but it felt a little bit empty.

471
00:20:05,594 --> 00:20:09,104
And so we, we, we, we ran
this event called Impact.

472
00:20:09,104 --> 00:20:12,644
This was the branding for it in 2020
when we were locked down in Australia.

473
00:20:13,124 --> 00:20:16,184
And we'd, we'd recently met
this company, B one, G one,

474
00:20:16,244 --> 00:20:18,374
uh, Paul and Masami who run it.

475
00:20:18,704 --> 00:20:22,274
And there's this, this idea like,
what if every time we do business,

476
00:20:22,274 --> 00:20:23,564
something good happens in the world?

477
00:20:23,594 --> 00:20:26,834
So what they do is they embed micro
giving into everyday business tasks.

478
00:20:27,104 --> 00:20:31,304
You send an email, a meal gets donated,
you send a, um, something happens.

479
00:20:31,304 --> 00:20:34,154
A new client signs 10, 10
days of clean drinking water.

480
00:20:34,394 --> 00:20:37,424
And so what we focus on primarily
now is clean drinking water.

481
00:20:37,424 --> 00:20:38,564
That's our primary thing.

482
00:20:38,654 --> 00:20:38,834
Um.

483
00:20:39,149 --> 00:20:42,419
2 billion people don't have access
to a, to clean drinking water

484
00:20:42,419 --> 00:20:44,099
yet we are on a water giant.

485
00:20:44,099 --> 00:20:45,599
So it doesn't make sense to me.

486
00:20:45,599 --> 00:20:48,029
We have, we have the water, we
just don't have the infrastructure.

487
00:20:48,329 --> 00:20:50,459
4 billion people don't have sanitation.

488
00:20:50,519 --> 00:20:52,679
Water is literal life, water.

489
00:20:52,679 --> 00:20:55,019
And then food is our next one
because we need nutrients.

490
00:20:55,379 --> 00:20:58,229
And so, um, this statement, what
if every time we do business,

491
00:20:58,229 --> 00:20:59,399
something good happens in the world?

492
00:20:59,399 --> 00:21:02,829
And so when we run our events, our
participants are engaged in the process.

493
00:21:03,209 --> 00:21:07,019
Us, our participants are engaged in
gamifying the event so that it's not

494
00:21:07,019 --> 00:21:09,929
just about us making money or them
getting new clients and all that sort

495
00:21:09,929 --> 00:21:11,759
of stuff, but hey, we're doing business.

496
00:21:11,849 --> 00:21:13,109
Let's do some good at the same time.

497
00:21:13,109 --> 00:21:15,899
So every single time someone's
touched, moved, inspired, they have a

498
00:21:15,899 --> 00:21:17,549
breakthrough, something cool happens.

499
00:21:17,699 --> 00:21:21,419
We stop the event, they get up and
they share what it was, and then

500
00:21:21,419 --> 00:21:24,509
it triggers, say, for example, a
week's worth of clean drinking water.

501
00:21:24,809 --> 00:21:27,059
And so with this event
that we're doing in March.

502
00:21:27,629 --> 00:21:28,499
This event's crazy.

503
00:21:28,499 --> 00:21:30,449
It's got all of these
1 million references.

504
00:21:30,449 --> 00:21:32,939
So for the, for the people, it's
one event, 1,000,001 weekend.

505
00:21:32,939 --> 00:21:34,319
That's what the forward facing thing.

506
00:21:34,979 --> 00:21:37,469
I have a personal goal, the time
we're recording, this is September.

507
00:21:37,469 --> 00:21:39,929
I know this isn't being released
till, um, till November.

508
00:21:39,929 --> 00:21:43,169
I have a personal, internal goal
of, um, of, I'm gonna do this.

509
00:21:43,169 --> 00:21:46,379
I'm in a new country right now, so
what I, what I've decided is like,

510
00:21:46,379 --> 00:21:48,299
let's, let's spice this up for myself.

511
00:21:48,479 --> 00:21:53,489
New country, zero following,
no list, no money down.

512
00:21:53,759 --> 00:21:56,124
So I have a new account that
I've set up with no following.

513
00:21:56,789 --> 00:22:01,049
I'm not allowed to use my email list,
and I am not putting any of my own

514
00:22:01,049 --> 00:22:05,309
funds down to, to fund this event,
and I'm documenting the whole process.

515
00:22:05,489 --> 00:22:08,279
And so what I'm aiming for is a
million dollars worth of sponsorship

516
00:22:08,279 --> 00:22:12,629
by December nine, from December nine,
and through March 19 when the event is,

517
00:22:12,629 --> 00:22:15,509
I'm selling 1000 tickets in 100 days.

518
00:22:15,779 --> 00:22:18,149
Which is a million
dollars in ticket sales.

519
00:22:18,359 --> 00:22:22,289
And then at the event itself, we're
gonna set a new Guinness World Record

520
00:22:22,529 --> 00:22:27,149
by donating 1 million days of clean
drinking water, uh, live at the

521
00:22:27,149 --> 00:22:28,709
event triggered by the audience.

522
00:22:28,709 --> 00:22:31,469
They'll have a counter on screen,
they'll trigger it, and every single

523
00:22:31,469 --> 00:22:33,929
time they touch, moved and inspired,
we'll donate a week worth of clean

524
00:22:33,929 --> 00:22:35,789
drinking water with a thousand attendees.

525
00:22:36,209 --> 00:22:39,359
I'm fairly confident we'll be
able to hit it, and it just adds

526
00:22:39,359 --> 00:22:40,379
a different element to the event,

527
00:22:40,441 --> 00:22:41,671
Oh, that's so cool.

528
00:22:41,671 --> 00:22:45,901
That's, well, and I'm just thinking
as the event, it's just gonna spark

529
00:22:45,901 --> 00:22:49,411
engagement all the way through,
and I guess what are, what are the.

530
00:22:49,951 --> 00:22:54,691
What are the things that would trigger
this to, uh, to apply, like say a a week

531
00:22:54,691 --> 00:22:56,791
is, you know, a week of water is granted.

532
00:22:56,821 --> 00:22:59,221
What, what's the thing that
gets to happen at the event

533
00:22:59,575 --> 00:23:02,365
My whole purpose in doing this is not
just to be like, oh, Brody's doing this

534
00:23:02,365 --> 00:23:04,915
really, really cool thing, and like,
look at him, he's a philanthropist.

535
00:23:05,185 --> 00:23:08,845
It's to inspire people to do better and
to inspire people to think about different

536
00:23:08,845 --> 00:23:10,495
ways they can engage their audiences.

537
00:23:10,735 --> 00:23:14,155
And so the way in which it'll
happen is at our virtual events,

538
00:23:14,155 --> 00:23:17,335
people type the word impact into the
chat, and then we stop the event.

539
00:23:17,335 --> 00:23:18,985
We bring them up on screen, et cetera.

540
00:23:19,390 --> 00:23:23,980
F there's a technological challenge at the
event, um, at a live event in that how do

541
00:23:23,980 --> 00:23:28,780
we get a counter up on screen to register
live when somebody is touched, moved

542
00:23:28,780 --> 00:23:32,230
and inspired, they have a breakthrough
or, um, they wanna do something cool.

543
00:23:32,350 --> 00:23:33,730
So I don't know what that trigger is yet.

544
00:23:33,730 --> 00:23:35,890
That's part of the next little
while for me to figure that out.

545
00:23:35,890 --> 00:23:36,460
But we're gonna do it.

546
00:23:36,460 --> 00:23:38,350
There'll be some technological
thing that we can do that'll

547
00:23:38,380 --> 00:23:39,370
make it really, really easy.

548
00:23:39,670 --> 00:23:42,730
Um, and then it's just gonna happen and
it's gonna become this whole thing, the

549
00:23:42,730 --> 00:23:44,140
whole event, we're gonna see it go up.

550
00:23:44,140 --> 00:23:45,550
We're gonna celebrate it at the breaks.

551
00:23:45,550 --> 00:23:46,900
People are gonna, whatever.

552
00:23:46,900 --> 00:23:47,080
And.

553
00:23:47,885 --> 00:23:51,125
I've calculated that for a
thousand people, um, to e

554
00:23:51,425 --> 00:23:52,535
every time they're triggered.

555
00:23:52,535 --> 00:23:57,095
If we do one week of clean drinking
water, uh, each person needs to

556
00:23:57,095 --> 00:24:00,730
hit the trigger, uh, 20 times
across the course of the weekend.

557
00:24:01,465 --> 00:24:05,245
I think that's very tangible for a
thousand people to do that because I'm

558
00:24:05,245 --> 00:24:08,005
gonna ensure that they are touched,
they're moved, they're inspired, they

559
00:24:08,005 --> 00:24:09,415
have breakthroughs, they're crying.

560
00:24:09,415 --> 00:24:12,445
They're like, they, they, the
whole thing is designed around

561
00:24:12,445 --> 00:24:16,375
this whilst they're building out
their event and so on and so forth.

562
00:24:16,705 --> 00:24:20,365
Um, I'm also gonna do, I've got a
surprise around all of this as well,

563
00:24:20,365 --> 00:24:21,985
that will help us, help us get there.

564
00:24:21,985 --> 00:24:22,945
But I won't announce that

565
00:24:23,157 --> 00:24:23,367
Yeah.

566
00:24:23,367 --> 00:24:23,787
that's fair.

567
00:24:25,557 --> 00:24:29,187
Uh, I just, I, I'm just picturing
it like in the motions, almost like

568
00:24:29,187 --> 00:24:31,827
people running to this button and
like smashing it in the middle of

569
00:24:31,827 --> 00:24:32,847
the floor and everybody's like, ah,

570
00:24:33,957 --> 00:24:34,467
yeah, but

571
00:24:34,555 --> 00:24:35,845
That would be really, really cool.

572
00:24:35,845 --> 00:24:37,075
And yeah, but I also,

573
00:24:37,075 --> 00:24:37,495
because there's

574
00:24:37,497 --> 00:24:38,037
disruptive

575
00:24:38,065 --> 00:24:42,565
yeah, yeah, look, there's like a thousand
people, and so I almost want them all

576
00:24:42,565 --> 00:24:44,215
to have their own personal triggers.

577
00:24:44,215 --> 00:24:46,975
I'm just not sure what that will be
yet, but I'm sure that there's, Hey, if

578
00:24:46,975 --> 00:24:48,535
you're listening, is somebody out there?

579
00:24:48,535 --> 00:24:48,865
Yeah.

580
00:24:48,865 --> 00:24:51,655
I don't want them on their phones as well
though, so hey, if you're listening and

581
00:24:51,655 --> 00:24:53,185
you've got a solution, please hit me up.

582
00:24:53,185 --> 00:24:54,972
I'd love to hear it so that
we can make this happen.

583
00:24:55,272 --> 00:24:55,812
There you go.

584
00:24:55,812 --> 00:24:57,192
So that's why I wanted to ask about it.

585
00:24:57,612 --> 00:25:00,582
There's something, someone out there,
a sponsor potentially, that could,

586
00:25:00,760 --> 00:25:01,600
Yeah, that's right.

587
00:25:01,750 --> 00:25:02,680
Show me your tech.

588
00:25:02,680 --> 00:25:03,670
I'll give you some space.

589
00:25:03,670 --> 00:25:04,300
Give you your money.

590
00:25:04,782 --> 00:25:05,262
There you go.

591
00:25:05,807 --> 00:25:10,067
Well, dude, I mean, what, what a hell
of a challenge and putting yourself on

592
00:25:10,067 --> 00:25:14,327
the line of, of doing this with, you
know, with a, with a fresh account, with

593
00:25:14,327 --> 00:25:18,827
no email list and you know, no, none of
your own personal funds to basically,

594
00:25:19,067 --> 00:25:22,277
I mean, it, it puts your back against
the wall, I would imagine, right?

595
00:25:22,277 --> 00:25:22,512
Like

596
00:25:23,065 --> 00:25:25,135
I am like terrified.

597
00:25:25,135 --> 00:25:27,595
I'm terrified because it's.

598
00:25:27,782 --> 00:25:28,082
It.

599
00:25:28,082 --> 00:25:29,072
Well, yeah.

600
00:25:29,072 --> 00:25:32,642
Look, so, so how this hap all this
came about was I was at an event,

601
00:25:32,672 --> 00:25:36,332
uh, a few weeks back, a, a good
friend icon Becca puts on an amazing

602
00:25:36,332 --> 00:25:37,862
event called Create a Hub Live.

603
00:25:37,982 --> 00:25:41,312
And in the middle of this event, I'm
like, I'm sitting down and suddenly

604
00:25:41,372 --> 00:25:45,572
like I'm in a pool of sweat and I
realize, I'm like, I have to leave.

605
00:25:45,632 --> 00:25:48,227
And I balled out the
door, ran up to my room.

606
00:25:48,977 --> 00:25:53,117
And I was like shaking and I'm
like, I realized something.

607
00:25:53,117 --> 00:25:56,027
And what had happened in 2020,
I was supposed to be on the

608
00:25:56,027 --> 00:25:57,857
road for 36 weeks of the year.

609
00:25:58,097 --> 00:26:01,367
I actually came back from
Tony Robbins house in March.

610
00:26:01,367 --> 00:26:02,777
I was in Sun Valley in Idaho.

611
00:26:02,777 --> 00:26:03,767
We had an event there.

612
00:26:04,067 --> 00:26:09,737
And then I left and I landed at Sydney
Airport and then the next day, Australia

613
00:26:09,737 --> 00:26:11,207
shut down our borders for two years.

614
00:26:12,167 --> 00:26:15,257
I lost millions of dollars overnight
because that was my breakout

615
00:26:15,257 --> 00:26:17,477
year in business where I was
gonna move to the United States.

616
00:26:17,477 --> 00:26:20,387
I had 36 weeks of travel booked
and it was gonna be it for me.

617
00:26:21,017 --> 00:26:24,797
And then that year, thankfully, like
there's gifts in all of this, I ended up

618
00:26:24,797 --> 00:26:26,237
doing a virtual event later that year.

619
00:26:26,237 --> 00:26:28,007
I cleared my first million dollar event.

620
00:26:28,007 --> 00:26:30,347
It set up this pattern of
virtual events for myself.

621
00:26:30,707 --> 00:26:34,277
But what I realized at this event
with with Icon and everyone, I was

622
00:26:34,277 --> 00:26:37,067
like, hang on, when was the last
time you did something big Brody?

623
00:26:37,367 --> 00:26:40,277
Like, you've got clients doing
thousand plus people event.

624
00:26:40,742 --> 00:26:43,712
You've been on stage in front
of 15,000 people at somebody

625
00:26:43,742 --> 00:26:46,322
else's event, where's yours?

626
00:26:46,952 --> 00:26:49,742
And I was like, I'm not
living my own thing here.

627
00:26:49,742 --> 00:26:51,542
Like I'm not preaching the thing.

628
00:26:51,572 --> 00:26:55,712
I've done smaller intensives,
but why am I doing this thing,

629
00:26:55,712 --> 00:26:56,732
this virtual event thing?

630
00:26:56,732 --> 00:26:59,972
And what I realized is that I
just, I just fallen into a pattern.

631
00:27:00,332 --> 00:27:02,972
I'd fall into safety, but what
I had noticed in the previous

632
00:27:02,972 --> 00:27:05,582
six months is my performance had
started dropping at my own events.

633
00:27:05,582 --> 00:27:07,292
My clients were doing really, really well.

634
00:27:07,352 --> 00:27:10,532
Our portfolio partners, we do JVs
with people, so there's, they're my

635
00:27:10,532 --> 00:27:11,792
events, they're doing really well.

636
00:27:11,912 --> 00:27:14,672
But my own personal events,
I'm like, I'm not clearing a

637
00:27:14,672 --> 00:27:15,812
million dollar events anymore.

638
00:27:15,812 --> 00:27:19,262
And I started feeling really incongruous
because that's like my whole brand.

639
00:27:19,862 --> 00:27:23,972
And so at, at this event, I like
this, this, this, uh, come to

640
00:27:23,972 --> 00:27:26,252
non-denominational Jesus moment

641
00:27:27,154 --> 00:27:27,364
That's

642
00:27:27,542 --> 00:27:31,022
I was like, yeah, well yeah, I'm not
religious, so I gotta be careful.

643
00:27:31,022 --> 00:27:37,472
Um, uh, so, so I had this moment and I'm
like, okay, you have to change the game.

644
00:27:37,472 --> 00:27:41,222
You have to do something that's
so unique and so powerful.

645
00:27:41,807 --> 00:27:45,767
Um, and so I literally, actually, I'm
gonna just, if I can bring it up on,

646
00:27:45,827 --> 00:27:49,277
on my phone here, because I've, I've,
I'm documenting this whole process now.

647
00:27:49,367 --> 00:27:53,687
And so, um, this, this event that
I'm doing, um, I, I do, you know,

648
00:27:53,687 --> 00:27:57,497
those, uh, notepads that they have in
the hotel room that no one ever uses

649
00:27:57,497 --> 00:27:58,312
with the little pens and everything?

650
00:27:58,414 --> 00:28:00,784
I always take 'em home because I
feel like I use 'em at my desk,

651
00:28:01,247 --> 00:28:01,847
Well, there you go.

652
00:28:01,877 --> 00:28:02,267
Okay, cool.

653
00:28:02,267 --> 00:28:02,867
That's a good use.

654
00:28:03,047 --> 00:28:06,557
So, So, I wrote this thing down
and it's there and it says, new

655
00:28:06,557 --> 00:28:08,147
country, no following, no list.

656
00:28:08,147 --> 00:28:09,857
1000 tickets, 100 days.

657
00:28:09,887 --> 00:28:11,447
It was August 17 at the time.

658
00:28:11,447 --> 00:28:16,037
I gave myself two weeks to like mentally
figure it out, and then I was gonna go,

659
00:28:16,097 --> 00:28:19,847
boom, okay, I've got my 100 days to do my
sponsors, and then all that sort of stuff.

660
00:28:20,207 --> 00:28:24,887
And, um, it just, it it, what it did,
you're, you're right, it put my back

661
00:28:24,887 --> 00:28:28,277
against the wall, but I was in the
room when I made the decision to do it.

662
00:28:28,612 --> 00:28:34,312
I remember, I, I got up off the
seat, I turned around, I sat down

663
00:28:34,312 --> 00:28:37,522
again, and then I got up and I'm
like, I don't know what to do.

664
00:28:37,762 --> 00:28:41,572
And so I called, I, I got on a call
with my, uh, my chief of staff and

665
00:28:41,572 --> 00:28:42,772
I said, I think we're doing this.

666
00:28:42,772 --> 00:28:44,032
And she's like, finally.

667
00:28:44,542 --> 00:28:45,652
And I'm like, what?

668
00:28:45,772 --> 00:28:47,272
She's like, I have been waiting.

669
00:28:47,272 --> 00:28:49,762
You have just been, you've
been playing such a small game.

670
00:28:50,032 --> 00:28:52,192
And so, um, it inspired out of that.

671
00:28:52,192 --> 00:28:53,812
And like, like I said, man, I'm terrified.

672
00:28:54,107 --> 00:28:56,717
I'm putting so much on the line for
this, but one of the really cool

673
00:28:56,717 --> 00:28:59,747
things about this, the passion that
I have for this, the way in which

674
00:28:59,747 --> 00:29:04,127
it's coming across and the narrative
behind it, I'm finding people are

675
00:29:04,127 --> 00:29:05,987
falling over themselves to be involved.

676
00:29:05,987 --> 00:29:10,097
People want to be a part of this and
this idea of this, this world record

677
00:29:10,157 --> 00:29:11,357
that's kind of coming in, I got that.

678
00:29:11,357 --> 00:29:14,927
I was literally riding a bike
down, uh, on the west side,

679
00:29:14,927 --> 00:29:16,517
hi, highway here in Manhattan.

680
00:29:16,757 --> 00:29:19,277
One day I was riding
down and I'm like, oh.

681
00:29:19,802 --> 00:29:20,342
Wow.

682
00:29:20,342 --> 00:29:23,522
No, that's like the, that's
like the true, um, reflection.

683
00:29:23,522 --> 00:29:25,802
That's the true, I guess, what's the word?

684
00:29:25,862 --> 00:29:29,372
Um, it, it, it is the true culmination
of all of my stuff around impact

685
00:29:29,372 --> 00:29:32,852
to do something powerful like this
and what a great experience for the

686
00:29:32,852 --> 00:29:35,732
participants to be involved with
something so much more meaningful than

687
00:29:35,732 --> 00:29:37,052
just come and learn how to make money.

688
00:29:37,397 --> 00:29:40,787
And then at that point, once I'd got
that in, I was like, I am all in on this.

689
00:29:40,787 --> 00:29:42,557
I'm not wasting a moment on this.

690
00:29:42,557 --> 00:29:45,557
I'm documenting the whole process
and I'm gonna enroll as many

691
00:29:45,557 --> 00:29:46,697
people as possible in this.

692
00:29:46,697 --> 00:29:51,317
So I'm, uh, I'm well on my way to my $1
million in sponsorship, looking for more.

693
00:29:51,317 --> 00:29:55,547
But, um, I'm, I, I'm quietly confident
I'll hit it, that that one's not

694
00:29:55,547 --> 00:29:59,237
as important to me as the thousand
tickets in a hundred days and helping

695
00:29:59,237 --> 00:30:00,737
people to do their own event stuff.

696
00:30:00,917 --> 00:30:04,487
Um, but the, the point of it is that I
wanna prove to people that you can do it

697
00:30:04,487 --> 00:30:05,782
with no money down with the right vision.

698
00:30:06,162 --> 00:30:08,442
With the right enrollment
skills, all that sort of stuff.

699
00:30:08,494 --> 00:30:09,004
Yeah.

700
00:30:09,277 --> 00:30:12,277
you mentioned impact, I'm looking
at, at your, on your chest there.

701
00:30:13,417 --> 00:30:17,677
Do you think that's the missing link for
a lot of folks when it comes to, maybe

702
00:30:17,677 --> 00:30:21,937
not just events, but like you said, it was
empty earlier with money, you know, like

703
00:30:21,937 --> 00:30:26,557
with just the money aspect and you almost
like, kind of lose touch of maybe the, the

704
00:30:26,557 --> 00:30:28,597
reason why you're even doing something.

705
00:30:28,919 --> 00:30:32,189
we, I know so many billionaires
that are manifestly unhappy because

706
00:30:32,189 --> 00:30:34,469
they've got all of this money and
they don't know what to do with it.

707
00:30:34,469 --> 00:30:36,839
Or they've exited from their businesses
and they've got all this money.

708
00:30:36,839 --> 00:30:39,269
They're like, I missed the days
when I was doing that sort of stuff.

709
00:30:39,299 --> 00:30:43,949
What I know to be true is that, um, you
know that there's an old saying, um,

710
00:30:44,309 --> 00:30:46,709
whoever said money can't buy happiness.

711
00:30:46,739 --> 00:30:47,249
You've heard that,

712
00:30:47,249 --> 00:30:47,699
right?

713
00:30:47,999 --> 00:30:51,989
The, the follow on from that is
simply hasn't given enough away.

714
00:30:52,079 --> 00:30:52,109
Okay,

715
00:30:52,501 --> 00:30:52,791
Yeah,

716
00:30:53,009 --> 00:30:56,279
whoever said money card by happiness
simply hasn't given enough away.

717
00:30:56,519 --> 00:31:01,019
Something remarkable happens when you
give, when you give freely as well.

718
00:31:01,019 --> 00:31:02,879
And here's some stats to back that up.

719
00:31:03,119 --> 00:31:06,749
So 80% of the world's population
live on less than $10 per day.

720
00:31:07,349 --> 00:31:12,059
The top, uh, 75% of the world's
wealth is concentrated in the top 20%.

721
00:31:12,209 --> 00:31:13,199
And two years ago.

722
00:31:13,199 --> 00:31:17,009
I know it's worse now, but the
top 1% have five times more wealth

723
00:31:17,009 --> 00:31:18,214
than the bottom 80% combined.

724
00:31:18,884 --> 00:31:22,424
Now for a lot of people, you look at those
numbers and I used to be a social justice

725
00:31:22,424 --> 00:31:24,074
warrior and I was like, screw the rich.

726
00:31:24,074 --> 00:31:25,754
Like rah, this is not cool.

727
00:31:25,964 --> 00:31:28,844
But what I know to be
true now is that the 1%.

728
00:31:29,159 --> 00:31:31,649
Have figured out how to make
the world work for them.

729
00:31:32,099 --> 00:31:34,679
And so I have this follow up
statement, you know, the whole, um,

730
00:31:34,709 --> 00:31:37,259
what if every time we do business,
something good happens in the world?

731
00:31:37,559 --> 00:31:41,039
There was this old futurist called
Buckminster Fuller and he posited

732
00:31:41,039 --> 00:31:44,699
this idea of the world game, and he
had this kind of statement, and I've

733
00:31:44,699 --> 00:31:47,849
modernized the statement and put
it into a question into what Simon

734
00:31:47,849 --> 00:31:49,379
Sinek would call an infinite game.

735
00:31:49,739 --> 00:31:53,609
And it's what if we could make the
world work for 100% of humanity

736
00:31:53,819 --> 00:31:58,499
100% of the time without damaging
the environment or harming people?

737
00:31:59,427 --> 00:32:04,934
That is a really nice question to live
in because I also know that for every $1

738
00:32:04,994 --> 00:32:10,094
that you invest below the poverty line,
another $5 is created in the economy.

739
00:32:10,544 --> 00:32:14,534
'cause when you give cash freely without
restriction, here's what people do.

740
00:32:14,534 --> 00:32:17,564
They invest in education, they
start businesses, they save, they

741
00:32:17,564 --> 00:32:22,784
spend, and you have this circular
kind of bottom up approach where

742
00:32:22,784 --> 00:32:24,119
there's not a zero sum game anymore.

743
00:32:24,389 --> 00:32:24,449
All.

744
00:32:24,749 --> 00:32:29,279
And so when you look at the 1%,
instead of us fighting them,

745
00:32:29,279 --> 00:32:30,479
we look at them for clues.

746
00:32:30,479 --> 00:32:33,599
Now we go, okay, well they've managed
to make the world work for them.

747
00:32:33,899 --> 00:32:36,449
Some of them have damaged the
environment and harmed people.

748
00:32:36,779 --> 00:32:37,379
Sure.

749
00:32:37,649 --> 00:32:41,189
But there are some clues around
how to make the world work for you.

750
00:32:41,339 --> 00:32:44,309
And then by extension that people
that, first of all, you love the new

751
00:32:44,309 --> 00:32:46,019
communities and then the wider world.

752
00:32:46,409 --> 00:32:49,979
So the foundation that we are setting up
as part of a larger project we're doing

753
00:32:49,979 --> 00:32:52,634
in space is called one Down 99 to Go.

754
00:32:53,146 --> 00:32:53,356
Hmm.

755
00:32:53,924 --> 00:32:57,374
At Apple, we used to have this
statement when Apple had a 1% share

756
00:32:57,374 --> 00:33:02,144
of the personal computer market, um,
that they were one down and 99 to go

757
00:33:02,144 --> 00:33:03,614
in terms of getting that share, right?

758
00:33:03,614 --> 00:33:06,104
And so it used to be this rallying
cry and I've like kind of co-opted

759
00:33:06,104 --> 00:33:07,394
and go, okay, cool, that's humanity.

760
00:33:07,394 --> 00:33:09,044
We're one down and 99 to go.

761
00:33:09,614 --> 00:33:11,444
To answer your question in a more direct.

762
00:33:12,204 --> 00:33:16,284
Yes, I believe that everyone is in
business, gets into business for

763
00:33:16,284 --> 00:33:19,014
good initially, first for themselves.

764
00:33:19,014 --> 00:33:21,654
They're like, I want to create a
better life for myself and my family.

765
00:33:21,774 --> 00:33:24,744
And every single time I have an
event, I ask people Why you got into,

766
00:33:24,744 --> 00:33:26,004
into business in the first place?

767
00:33:26,214 --> 00:33:30,204
95, 90 Actually probably 99%
of people say, I want to have

768
00:33:30,204 --> 00:33:31,464
an impact on people's lives.

769
00:33:31,854 --> 00:33:33,924
Um, and which is great.

770
00:33:33,984 --> 00:33:36,646
And, and it's that few people say, I
wanna make money also really, really cool.

771
00:33:36,684 --> 00:33:36,924
Right.

772
00:33:36,946 --> 00:33:37,156
Yeah.

773
00:33:37,530 --> 00:33:40,230
what happens along the way is
we get so caught in the weeds,

774
00:33:40,470 --> 00:33:41,730
and I'm guilty of this as well.

775
00:33:41,910 --> 00:33:45,090
We get so caught in the weeds of the
daily nationalisms of our business.

776
00:33:45,090 --> 00:33:46,620
Where's that next lead coming from?

777
00:33:46,620 --> 00:33:49,140
Where's the, where's that
next check coming from?

778
00:33:49,200 --> 00:33:50,910
Uh, this system is broken down.

779
00:33:50,910 --> 00:33:54,886
All this sort of stuff that we lose
sight of the biggest, the bigger picture.

780
00:33:55,830 --> 00:34:00,930
We are in this planet for a
very finite period of time.

781
00:34:01,260 --> 00:34:04,350
You know that if we were
to put all of history.

782
00:34:04,770 --> 00:34:08,790
13.8 billion years into a 24 hour block.

783
00:34:08,820 --> 00:34:10,140
That was history, right?

784
00:34:10,560 --> 00:34:13,980
The time that you and I occupy
on this little speck of dust

785
00:34:13,980 --> 00:34:15,120
floating around a ball of gas.

786
00:34:15,120 --> 00:34:18,480
And this infinitely expanding universe
is literally one, 1000000000000th

787
00:34:18,480 --> 00:34:19,590
of a millisecond to midnight.

788
00:34:19,590 --> 00:34:21,150
We're here for like a blip, right?

789
00:34:21,480 --> 00:34:26,070
So given the choice between living
a life of mediocrity and following

790
00:34:26,070 --> 00:34:30,120
someone else's path, or living a life
of life of true impact and meaning.

791
00:34:30,630 --> 00:34:34,260
I want to know that my contribution
to the planet far outlives me.

792
00:34:34,410 --> 00:34:35,820
I want a million year vision.

793
00:34:35,880 --> 00:34:37,950
I want this thing that
kind of pulls me forward.

794
00:34:37,980 --> 00:34:41,541
One of my keynote speeches is around
the million year vision and and

795
00:34:41,541 --> 00:34:44,421
look, here's what's really important
about that is that, you know, most,

796
00:34:44,421 --> 00:34:45,501
some people have a one year vision.

797
00:34:45,501 --> 00:34:46,551
Some people have a 10 year vision.

798
00:34:46,551 --> 00:34:49,941
When I ask this in my keynotes,
who here has a 1000 year vision?

799
00:34:50,211 --> 00:34:51,141
No one puts their hand up.

800
00:34:51,141 --> 00:34:52,401
10,000. No one puts their hand up.

801
00:34:52,401 --> 00:34:53,121
Million year vision.

802
00:34:53,121 --> 00:34:54,591
I'm the only person to put my hand up.

803
00:34:55,176 --> 00:34:59,586
And people, people like, like whenever
you just, I'll ask you a question.

804
00:34:59,856 --> 00:35:02,886
When you set a one year vision
or a goal, what's the first thing

805
00:35:02,886 --> 00:35:04,266
that you kind of do after that?

806
00:35:04,689 --> 00:35:09,819
I, I, well definitely wanna write it
down and, and, and set some, oh, I

807
00:35:09,819 --> 00:35:11,319
like to work backwards, you know, so

808
00:35:11,512 --> 00:35:11,872
Yep.

809
00:35:11,902 --> 00:35:12,322
Okay.

810
00:35:13,162 --> 00:35:13,972
Figure out the plan.

811
00:35:13,972 --> 00:35:14,332
Right?

812
00:35:14,422 --> 00:35:16,762
So you start planning around it
and you get into it, and then it's

813
00:35:16,762 --> 00:35:17,662
like boom, boom, boom, boom, boom.

814
00:35:17,662 --> 00:35:18,357
You're working towards it, right?

815
00:35:18,967 --> 00:35:23,167
But when you ask somebody to, to, to do
like, what's your million year vision?

816
00:35:23,197 --> 00:35:25,237
They're like, why would I do that?

817
00:35:25,447 --> 00:35:29,437
And that's the clue instead of
the tyranny of how we get stuck

818
00:35:29,437 --> 00:35:33,577
in the question of why, which
is far more powerful than a how.

819
00:35:33,577 --> 00:35:38,137
Because the why gives us more meaning,
it gives us more power, and it gives

820
00:35:38,137 --> 00:35:39,452
us more agency over the future.

821
00:35:40,057 --> 00:35:41,737
We sit in this infinite thing of why?

822
00:35:41,767 --> 00:35:42,607
Why would I do this?

823
00:35:42,607 --> 00:35:43,687
What would be possible?

824
00:35:43,897 --> 00:35:46,777
What if the world could work for
a hundred percent of humanity 100%

825
00:35:46,777 --> 00:35:49,087
of the time without damaging the
environment or harming people?

826
00:35:49,477 --> 00:35:53,887
That's a really unique position to be in
as opposed to being stuck in the weeds

827
00:35:53,887 --> 00:35:55,387
of where's the next lead coming from?

828
00:35:55,387 --> 00:35:56,527
All of those sorts of things.

829
00:35:56,797 --> 00:36:00,367
It becomes this thing that kind
of pulls and propels you forward.

830
00:36:00,607 --> 00:36:02,947
Now, for myself, am I perfect at this?

831
00:36:03,067 --> 00:36:03,937
Hell no.

832
00:36:04,177 --> 00:36:07,687
I've had a really stressful day today,
but getting on here and talking about

833
00:36:07,687 --> 00:36:08,252
it, and this is the other thing.

834
00:36:08,902 --> 00:36:12,472
You gotta preach it, like preach it
from the rooftops, what you're doing,

835
00:36:12,712 --> 00:36:16,822
because I guarantee you I'm gonna leave
this call today far more energized

836
00:36:16,822 --> 00:36:20,662
than I was at any point throughout
today when things were on fire and I

837
00:36:20,662 --> 00:36:21,532
was pulling my

838
00:36:21,532 --> 00:36:22,012
hair out.

839
00:36:23,139 --> 00:36:24,939
I had fires going on before this too,

840
00:36:25,192 --> 00:36:26,602
Yeah,

841
00:36:26,619 --> 00:36:30,489
Well, and, and so how would you get
yourself, uh, and maybe not you,

842
00:36:30,489 --> 00:36:34,419
but if you were to think like other
folks or people you advise like at.

843
00:36:34,794 --> 00:36:38,664
What, you know, let's say they have this
vision, they, they leave your event and

844
00:36:38,664 --> 00:36:42,654
they have, they, now they're starting
to think of this 1 million year vision.

845
00:36:42,954 --> 00:36:45,084
Uh, how do they keep the vision strong?

846
00:36:45,084 --> 00:36:48,624
Like, how do they always have
that, that way to propel themselves

847
00:36:48,624 --> 00:36:50,544
further when things get stressful?

848
00:36:50,574 --> 00:36:50,784
Like,

849
00:36:50,784 --> 00:36:52,074
what's, what do you do?

850
00:36:52,373 --> 00:36:55,913
so I have this statement In our
business, we always come back to impact.

851
00:36:56,828 --> 00:36:58,688
We always come back to impact.

852
00:36:58,928 --> 00:37:02,438
One of my old mentors, Taki Moore,
he said, fix nervous with service.

853
00:37:03,218 --> 00:37:04,688
Fix, nervous with service.

854
00:37:04,838 --> 00:37:07,838
And so when things, shit, say hitting
the fan and all those things going up,

855
00:37:07,838 --> 00:37:10,778
the best thing you can do to get out
of your head and get momentum is to get

856
00:37:10,778 --> 00:37:13,838
in the service of other people, whether
it's clients, whether it's whatever.

857
00:37:14,108 --> 00:37:16,718
So when you think about building
out your mission, take one step

858
00:37:16,718 --> 00:37:19,808
towards it, take one step towards
it, that's going to excite you.

859
00:37:20,048 --> 00:37:22,538
I got on a call with somebody earlier
today that I'm trying to bring on

860
00:37:22,538 --> 00:37:25,778
as a sponsor for the event, and I
was having a shitty day beforehand.

861
00:37:26,138 --> 00:37:28,808
And then I explained everything I've
explained to you about the event, like

862
00:37:28,808 --> 00:37:30,188
the challenge and all that sort of stuff.

863
00:37:30,188 --> 00:37:33,848
And by the end of it I was like,
oh, like hell yeah, I've got this.

864
00:37:33,848 --> 00:37:34,418
Hell yeah.

865
00:37:34,598 --> 00:37:36,008
Screw this other stuff for my day.

866
00:37:36,008 --> 00:37:37,028
This is really awesome.

867
00:37:37,478 --> 00:37:40,898
So the other part of this is for people
is to verbalize the crap out of it,

868
00:37:40,898 --> 00:37:43,868
because when it comes out of your
mouth, it's no longer just an idea.

869
00:37:43,868 --> 00:37:44,588
It's a plan.

870
00:37:44,795 --> 00:37:45,275
Yeah.

871
00:37:45,543 --> 00:37:46,443
die, right?

872
00:37:46,443 --> 00:37:47,678
Plans get fulfilled.

873
00:37:48,453 --> 00:37:53,433
And I really love this, this concept
of, you know, like the, this idea of

874
00:37:53,433 --> 00:37:58,983
this million year vision is so potent
because it removes this where people get

875
00:37:58,983 --> 00:38:01,263
stuck and it's just like, let's do this.

876
00:38:01,263 --> 00:38:02,163
This is insane.

877
00:38:02,523 --> 00:38:05,013
The other piece I would also say
about this is that if you're getting

878
00:38:05,013 --> 00:38:08,013
stuck, then you're gotta look at the
environment that you're in, two parts

879
00:38:08,013 --> 00:38:11,223
to your environment, your inputs,
and then the people around you.

880
00:38:11,403 --> 00:38:13,143
Inputs meaning what are you consuming?

881
00:38:13,743 --> 00:38:15,123
Uh, what are you consuming online?

882
00:38:15,453 --> 00:38:18,663
Um, I, I don't look at
other people's social media.

883
00:38:19,083 --> 00:38:20,613
I do not look at my competitors.

884
00:38:20,613 --> 00:38:24,453
I do not look at, uh, I do not look
at, I, I occasionally get sucked

885
00:38:24,453 --> 00:38:27,303
into some political stuff, which
is really bad because it's such a

886
00:38:27,303 --> 00:38:28,713
toxic environment at the moment.

887
00:38:29,133 --> 00:38:31,563
But I try to avoid all of that
because what's happening on the

888
00:38:31,563 --> 00:38:35,253
social media is that people are
hijacking your brain and hijacking

889
00:38:35,253 --> 00:38:36,633
your attention for their own game.

890
00:38:36,633 --> 00:38:40,053
Now, am I hijacking everyone's
attention for my own game right now?

891
00:38:40,113 --> 00:38:40,638
Absolutely.

892
00:38:41,103 --> 00:38:41,343
Right.

893
00:38:41,343 --> 00:38:42,933
And I'm shameless about it.

894
00:38:43,383 --> 00:38:47,013
And I need to protect my energy so
that I can like stay on mission.

895
00:38:47,013 --> 00:38:49,713
We call it being on mission twenty
four seven three sixty five.

896
00:38:50,013 --> 00:38:51,543
There's no rest with this sort of stuff.

897
00:38:51,753 --> 00:38:54,183
This, this is something
much, much bigger than you.

898
00:38:54,543 --> 00:38:57,543
Um, I also just wanna put a little
bit of a caveat in here for people.

899
00:38:57,858 --> 00:38:58,818
I'm crazy.

900
00:38:58,848 --> 00:39:00,828
I know that I'm certifiable.

901
00:39:01,008 --> 00:39:05,148
Cameron Harold did a, um, a did
a a, a YouTube video once and

902
00:39:05,148 --> 00:39:06,948
he said all CEOs are bipolar.

903
00:39:06,948 --> 00:39:10,218
And he listed off all the different things
that CEOs have that makes them bipolar.

904
00:39:10,218 --> 00:39:10,878
I'm bipolar.

905
00:39:11,585 --> 00:39:12,425
I think we're all

906
00:39:12,468 --> 00:39:12,708
yeah,

907
00:39:12,940 --> 00:39:13,830
it's, we're

908
00:39:13,830 --> 00:39:14,030
all there.

909
00:39:14,328 --> 00:39:14,808
right?

910
00:39:15,018 --> 00:39:17,328
And so, um, but, but like, I'm crazy.

911
00:39:17,358 --> 00:39:18,828
I have these really, really big things.

912
00:39:19,248 --> 00:39:22,488
Your million year vision doesn't
need to be as expansive as mine.

913
00:39:22,728 --> 00:39:25,878
The fact that I'm taking
280 people up to space.

914
00:39:26,253 --> 00:39:31,083
To run an event that's gonna be broadcast
for 24 hours to raise $10 billion for

915
00:39:31,083 --> 00:39:34,173
charity does not need to be your vision.

916
00:39:34,743 --> 00:39:35,823
Notice how I just dropped that in

917
00:39:35,870 --> 00:39:39,230
Yeah, I had a note about that, but I
was, I was wondering if you'd bring

918
00:39:39,303 --> 00:39:39,663
yeah.

919
00:39:39,993 --> 00:39:43,623
Look, look, your mission, your
vision could be as simply as I

920
00:39:43,623 --> 00:39:45,333
want to provide for my family.

921
00:39:45,963 --> 00:39:48,243
I want my family's legacy to live on.

922
00:39:48,273 --> 00:39:50,373
I'm so like all the power to you.

923
00:39:50,403 --> 00:39:52,383
That's powerful, right?

924
00:39:52,593 --> 00:39:54,543
I just think a little bit
differently and that's my thing.

925
00:39:55,430 --> 00:39:55,640
Well, it

926
00:39:55,640 --> 00:39:59,120
could be the 1 million
year legacy of your family.

927
00:39:59,390 --> 00:40:00,740
I mean, like, however it shapes up.

928
00:40:00,740 --> 00:40:01,850
You can, you can make it bigger.

929
00:40:01,850 --> 00:40:02,570
Expand, but

930
00:40:02,628 --> 00:40:03,138
Yeah.

931
00:40:03,468 --> 00:40:03,738
Yeah.

932
00:40:03,738 --> 00:40:05,298
And there's one other thing as well.

933
00:40:05,298 --> 00:40:09,198
So this is, this is why events are also
infinitely more powerful than anything

934
00:40:09,198 --> 00:40:10,608
else you can do in the marketplace.

935
00:40:10,968 --> 00:40:13,638
So internet marketing strategies
have been around for 25 years.

936
00:40:13,643 --> 00:40:16,368
They're designed to hijack your
brain on these devices that I used

937
00:40:16,368 --> 00:40:18,558
to help sell part of the problem.

938
00:40:18,918 --> 00:40:19,248
Um.

939
00:40:19,878 --> 00:40:20,358
Ironic.

940
00:40:20,358 --> 00:40:20,808
Yeah.

941
00:40:20,988 --> 00:40:24,708
Um, and then people have been
connecting at gathering, right?

942
00:40:24,738 --> 00:40:26,868
Like, I've got a book over there
called The Art of Gathering.

943
00:40:27,138 --> 00:40:31,368
Um, we've been, we've been basically
gathering together as a tribal species

944
00:40:31,368 --> 00:40:34,878
to connect, to communicate and engage in
commerce for about 300,000 years, ever

945
00:40:34,878 --> 00:40:36,318
since we were chimps, even before then.

946
00:40:36,318 --> 00:40:38,388
Chimps were like always communal as well.

947
00:40:38,838 --> 00:40:40,338
Um, and so.

948
00:40:40,698 --> 00:40:45,228
We have this really unique ability
when we are live on stage at an event.

949
00:40:45,618 --> 00:40:46,428
Couple things happen.

950
00:40:46,428 --> 00:40:49,548
First of all, when you're in person
with someone, your magnetic field's

951
00:40:49,548 --> 00:40:51,138
intertwined and there is a connection.

952
00:40:51,138 --> 00:40:53,118
They've actually shown this
on like infrared, I dunno if

953
00:40:53,118 --> 00:40:54,378
it's infrared, but with tech

954
00:40:54,542 --> 00:40:54,738
right?

955
00:40:55,008 --> 00:40:55,188
there.

956
00:40:55,338 --> 00:40:57,888
That, yeah, yeah, All that sort of stuff.

957
00:40:57,918 --> 00:41:01,278
And, but we, what we also know is that
every single word that comes out of

958
00:41:01,278 --> 00:41:05,208
your mouth, every single word that
comes out of your mouth has an impact

959
00:41:05,208 --> 00:41:06,678
on the person that is in the room.

960
00:41:07,308 --> 00:41:09,138
Um, I went to a Tony Bins event.

961
00:41:09,138 --> 00:41:11,568
I heard the right message that
I was in the room at the right

962
00:41:11,568 --> 00:41:12,738
time, heard the right message.

963
00:41:12,738 --> 00:41:16,398
That completely altered my perspective
on life that made all of this possible.

964
00:41:16,848 --> 00:41:21,438
And so I have a deep reverence for the
art and science of speaking and selling

965
00:41:21,438 --> 00:41:24,678
from stage because you literally hold
the audience in the palm of your hand.

966
00:41:25,068 --> 00:41:26,255
It's a big responsibility.

967
00:41:26,658 --> 00:41:30,108
What happens when those words come out
of your mouth is that you're literally

968
00:41:30,108 --> 00:41:32,238
rewiring their neural pathways.

969
00:41:32,448 --> 00:41:34,038
They're having a spark,
they're having an insight.

970
00:41:34,833 --> 00:41:39,573
Our sole job as a species, as a
species, right down to biology

971
00:41:39,783 --> 00:41:41,523
is to evolve the human race.

972
00:41:41,523 --> 00:41:41,943
That's it.

973
00:41:41,943 --> 00:41:42,543
That's what we are.

974
00:41:42,543 --> 00:41:44,253
That's literally why we are alive.

975
00:41:44,793 --> 00:41:47,253
And so when I think about this in
terms of the millionaire vision and

976
00:41:47,253 --> 00:41:51,813
my big crazy ones and whatnot, if
what you are doing is meaningful to

977
00:41:51,813 --> 00:41:53,973
you, no one else can tell you what.

978
00:41:54,033 --> 00:41:55,773
It's just like the concept of integrity.

979
00:41:55,773 --> 00:41:57,663
I hate when people say, oh,
you're so out of integrity.

980
00:41:57,663 --> 00:41:59,463
I'm like, you don't know
what that person's integrity

981
00:41:59,463 --> 00:41:59,733
is.

982
00:42:00,633 --> 00:42:02,433
I don't know what your, I
don't know what your mission

983
00:42:02,433 --> 00:42:03,333
is and what's important to you.

984
00:42:03,948 --> 00:42:07,968
But so long as what you are doing is
meaningful and impactful for you, you

985
00:42:07,968 --> 00:42:14,178
are literally rewiring your biological
code in your neural pathways, your DNA,

986
00:42:14,178 --> 00:42:19,368
by pursuing that thing and taking that
one step after one step after one step.

987
00:42:19,608 --> 00:42:24,108
So no matter what the vision is,
you are powerful beyond measure.

988
00:42:24,648 --> 00:42:27,408
Um, the, there's a great quote
from one of my former clients,

989
00:42:27,438 --> 00:42:28,578
uh, Marianne Williamson.

990
00:42:28,578 --> 00:42:30,438
She, uh, there's a photo of us there.

991
00:42:30,783 --> 00:42:33,813
Um, she, I helped her design
her announcement that she

992
00:42:33,813 --> 00:42:34,773
was running for president.

993
00:42:34,773 --> 00:42:38,043
We did some, I, I searched
Washington DC high and low for a

994
00:42:38,043 --> 00:42:39,363
venue for her to announce with her.

995
00:42:39,693 --> 00:42:43,953
Um, but she has this book called A Return
to Love and she says, our greatest fear

996
00:42:44,103 --> 00:42:48,453
is not that we are inadequate, but it's
that we are powerful beyond measure.

997
00:42:49,143 --> 00:42:51,993
It is our light, not our
dark, that most scares us.

998
00:42:51,993 --> 00:42:55,173
And, and I'm paraphrasing here,
but she says something along the

999
00:42:55,173 --> 00:42:57,213
lines of, who, how are you to be?

1000
00:42:57,243 --> 00:43:02,073
Like, we say, who am I to be powerful,
beautiful, um, uh, uh, you know,

1001
00:43:02,133 --> 00:43:03,993
and, and all these lovely adjectives.

1002
00:43:04,053 --> 00:43:08,403
And then she says, truthfully, who
are you not to be those things.

1003
00:43:09,213 --> 00:43:13,533
And uh, when I hear all of that,
I go, yeah, like every single

1004
00:43:13,533 --> 00:43:15,543
person has power in their own way.

1005
00:43:15,813 --> 00:43:17,553
Everyone has their own vision.

1006
00:43:18,003 --> 00:43:22,443
And that power is something that you
uniquely hold, and so go forth with it.

1007
00:43:22,503 --> 00:43:23,313
Do the thing.

1008
00:43:23,613 --> 00:43:27,153
Who cares what anyone else is,
is thinking and saying, and just

1009
00:43:27,153 --> 00:43:30,063
by your presence on this planet,
just know that you have power.

1010
00:43:30,243 --> 00:43:33,033
You have a one, one in 1
trillion chance of being alive.

1011
00:43:33,033 --> 00:43:34,533
Like make some, make some use of it.

1012
00:43:34,920 --> 00:43:35,700
ain't that the truth?

1013
00:43:35,700 --> 00:43:38,880
I mean, there's so many like wild
stats when you start to put perspective

1014
00:43:38,910 --> 00:43:39,360
in,

1015
00:43:39,780 --> 00:43:43,410
in front of someone or yourself
as that reminder, that constant

1016
00:43:43,440 --> 00:43:44,365
reminder that like, hey.

1017
00:43:45,225 --> 00:43:47,265
If any of you know it,
it's, it's all about you.

1018
00:43:47,265 --> 00:43:50,895
You have to take charge of this
thing, but have that vision so

1019
00:43:50,895 --> 00:43:54,195
you know exactly where, at least
the direction you're headed.

1020
00:43:54,195 --> 00:43:54,405
Right.

1021
00:43:54,405 --> 00:43:57,645
You're not gonna know the full
plan because the Y is so big.

1022
00:43:57,705 --> 00:44:01,425
Like it's an infinite game, like you said,
Simon Sinek, I mean, it's, it's, it's all

1023
00:44:01,425 --> 00:44:03,945
wrapped up in there now just to kind of.

1024
00:44:04,335 --> 00:44:05,985
Start to close this one out.

1025
00:44:05,985 --> 00:44:08,865
You know, you mentioned AI and you're
redefining a lot of everything that

1026
00:44:08,865 --> 00:44:10,635
you're doing in your events with ai.

1027
00:44:11,175 --> 00:44:15,765
Uh, my brain goes to like, so are
virtual events, like, are they just

1028
00:44:15,765 --> 00:44:20,655
not as important as the in-person
events because of human connection?

1029
00:44:20,955 --> 00:44:25,425
I dunno, some thoughts there or just
other ways you see AI and this, this

1030
00:44:25,815 --> 00:44:30,615
technology that's just rapidly evolving,
like how is that gonna shape how events

1031
00:44:30,825 --> 00:44:32,775
and just human connection are working?

1032
00:44:33,432 --> 00:44:35,482
Yeah, so I don't think
virtual events are dead.

1033
00:44:35,482 --> 00:44:37,762
I just don't like them anymore
'cause I've done too many of them.

1034
00:44:38,062 --> 00:44:38,332
I know.

1035
00:44:38,332 --> 00:44:40,252
I've got lots of clients
that are very successful.

1036
00:44:40,252 --> 00:44:43,282
I have a client that had an event
with 900 people on it, which was three

1037
00:44:43,282 --> 00:44:46,252
times more sales calls than his team
did in the previous three months.

1038
00:44:46,252 --> 00:44:46,522
Right.

1039
00:44:46,702 --> 00:44:47,872
They're really powerful.

1040
00:44:47,872 --> 00:44:49,552
They're low overhead, all
of that sort of stuff.

1041
00:44:49,552 --> 00:44:53,962
Of, but when I think about what human
beings desperately want and need right

1042
00:44:53,962 --> 00:44:55,642
now, it's that in-person connection.

1043
00:44:56,182 --> 00:45:00,562
And I think that we need people to be at
the forefront and the vanguard of this

1044
00:45:00,892 --> 00:45:03,562
as we are moving into this AI world.

1045
00:45:03,742 --> 00:45:07,119
And if you're not using AI to enhance
the experience, then you're done.

1046
00:45:07,419 --> 00:45:07,869
yeah.

1047
00:45:08,362 --> 00:45:08,992
Uh, right.

1048
00:45:08,992 --> 00:45:12,112
So like a couple of examples of
how we are using this to support.

1049
00:45:12,112 --> 00:45:16,672
So we've fed all of our stuff,
all of my ip, every time I've

1050
00:45:16,672 --> 00:45:18,412
spoken on stage into our ai.

1051
00:45:18,727 --> 00:45:21,667
It has a knowledge bank that
understands how I think really, really

1052
00:45:21,667 --> 00:45:22,927
clearly, and all of the strategies.

1053
00:45:23,302 --> 00:45:27,082
We've also fed now over a thousand
hours of Steve Jobs selling from

1054
00:45:27,082 --> 00:45:30,772
stage into that, I got, I got a
hold of some incredible footage.

1055
00:45:31,012 --> 00:45:35,482
Um, and it's now trained, or it's being
trained right now, it's training, it's got

1056
00:45:35,482 --> 00:45:40,762
its training wheels on, on, like helping
to craft speeches and talks and pitches.

1057
00:45:40,762 --> 00:45:41,662
Like Steve Jobs.

1058
00:45:41,842 --> 00:45:45,022
There was very unique things that he
did with language embedded commands

1059
00:45:45,322 --> 00:45:49,492
and stuff like that, that to a
casual observer, it looked like just

1060
00:45:49,492 --> 00:45:51,472
a dude in a, you know, in a, um.

1061
00:45:51,952 --> 00:45:53,932
Uh, there's a quote
actually in a turtleneck.

1062
00:45:53,932 --> 00:45:54,142
Yeah.

1063
00:45:54,142 --> 00:45:56,902
But what it was, was like a
carefully created sales pitch.

1064
00:45:57,112 --> 00:46:00,022
This person says it's a carefully
created product, demonstration, sales

1065
00:46:00,022 --> 00:46:05,572
pitch, um, corporate cheerleading, um,
uh, uh, something else in a dash of

1066
00:46:05,572 --> 00:46:07,372
religious revival for good measure.

1067
00:46:07,642 --> 00:46:08,902
And it's true, right?

1068
00:46:08,902 --> 00:46:10,612
And so we've tried to get that into RA.

1069
00:46:11,227 --> 00:46:16,657
What it's allowed us to do is go
from ideation from, I wanna put on

1070
00:46:16,657 --> 00:46:21,007
an event to create an entire ideal
client profile for the person that

1071
00:46:21,007 --> 00:46:23,467
we want at that event in seconds.

1072
00:46:23,677 --> 00:46:27,562
Then from that, ask a couple of questions
about the event that we want put on.

1073
00:46:28,267 --> 00:46:31,927
And about the different features of the
event to produce the copy for a landing

1074
00:46:31,927 --> 00:46:35,047
page that can then be programmed into GHL.

1075
00:46:35,047 --> 00:46:37,717
And we're trying to get it to a position
where it gets programmed in like,

1076
00:46:37,717 --> 00:46:39,487
sorry, A CRM, like GHL or whatever.

1077
00:46:39,637 --> 00:46:43,657
So it gets programmed in automatically
and then it designs all of the scripts

1078
00:46:43,657 --> 00:46:45,397
for ads, all of that sort of stuff.

1079
00:46:45,642 --> 00:46:49,032
My time to first value with our
clients, and this is why I can get

1080
00:46:49,032 --> 00:46:52,872
'em to build their event live on day
one with us is literally 10 minutes.

1081
00:46:52,872 --> 00:46:56,562
I can have an entire event built
out in probably about an hour,

1082
00:46:56,562 --> 00:46:59,382
the marketing in about 10 to 15
minutes with the right inputs.

1083
00:46:59,712 --> 00:47:02,142
Um, and so it's trained on
all of this sort of stuff.

1084
00:47:02,142 --> 00:47:04,272
And so what that means
for our clients is great.

1085
00:47:04,392 --> 00:47:06,852
It means that instead of all of the
hard yards now, I still make our

1086
00:47:06,852 --> 00:47:10,092
clients watch the videos and learn
the stuff because it'll help them

1087
00:47:10,092 --> 00:47:12,042
to get better outputs from the ai.

1088
00:47:12,557 --> 00:47:16,097
But it does enhance everything
that we're doing to the point that

1089
00:47:16,097 --> 00:47:20,837
I have a landing page to a free
event that's converting at 47.5%

1090
00:47:21,124 --> 00:47:21,339
Woo.

1091
00:47:21,609 --> 00:47:22,209
All right.

1092
00:47:22,269 --> 00:47:22,479
That's

1093
00:47:22,487 --> 00:47:26,957
which is just nuts right now to,
in truth be told, like in full

1094
00:47:26,957 --> 00:47:31,337
transparency, the VIP upsell, at the
moment, I'm, I haven't nailed that

1095
00:47:31,337 --> 00:47:34,337
with the AI yet, and it's tanking,
but on the front end we've got that.

1096
00:47:34,337 --> 00:47:36,167
So the optimization
for us is the next one.

1097
00:47:36,557 --> 00:47:36,707
Um.

1098
00:47:37,417 --> 00:47:38,257
So I think that's part of it.

1099
00:47:38,287 --> 00:47:41,977
The other thing that's really, really
cool is that we're using voice agents now

1100
00:47:42,307 --> 00:47:46,237
to capture psychographic and demographic
information about the people that are

1101
00:47:46,237 --> 00:47:48,047
gonna be in our room at our event.

1102
00:47:49,132 --> 00:47:51,052
Really interesting things can happen.

1103
00:47:51,082 --> 00:47:55,132
We can also gather financial profiles
from people based on their credit score,

1104
00:47:55,402 --> 00:47:58,102
the credit that they have available,
the cash that they have available

1105
00:47:58,282 --> 00:48:00,172
through their registration process.

1106
00:48:00,292 --> 00:48:03,622
So I can start building up a buyer
profile of the people that are in my

1107
00:48:03,622 --> 00:48:07,855
room based on where their business stages
at, um, their psychographic information

1108
00:48:07,917 --> 00:48:09,292
and all their financial information.

1109
00:48:09,637 --> 00:48:13,837
We feed that into the ai it, knowing
what my event's gonna be about all

1110
00:48:13,837 --> 00:48:14,947
the different things that I'm doing.

1111
00:48:14,977 --> 00:48:19,147
It has all of the bank of my knowledge
and activities, and it'll allow me to

1112
00:48:19,147 --> 00:48:23,587
carefully curate every part of the event
based on the people that are in the room.

1113
00:48:24,037 --> 00:48:27,637
And at the same time, if I need
to make live adjustments in the

1114
00:48:27,637 --> 00:48:29,947
room to the activities based on
what's happening in the room.

1115
00:48:30,037 --> 00:48:32,077
Uh, a really good example of this, um.

1116
00:48:32,677 --> 00:48:34,267
A client did a pitch,
all that sort of stuff.

1117
00:48:34,477 --> 00:48:38,257
We had some data from the audience
in the room about their hopes, their

1118
00:48:38,257 --> 00:48:39,667
dreams, their aspirations, their fears.

1119
00:48:39,667 --> 00:48:40,657
They filled out a survey.

1120
00:48:40,927 --> 00:48:45,637
I grabbed that survey whilst, uh, our,
our portfolio partner was presenting.

1121
00:48:45,817 --> 00:48:50,527
I put it into our AI and it produced
a re-pitch script that was perfectly

1122
00:48:50,527 --> 00:48:52,447
tailored to the audience in the room.

1123
00:48:52,927 --> 00:48:56,077
I then used that script to do
the re-pitch, and I extracted

1124
00:48:56,077 --> 00:49:00,097
an extra $75,000 out of the room
because it touched on every single

1125
00:49:00,097 --> 00:49:01,357
point that they had just told us.

1126
00:49:01,837 --> 00:49:05,797
About, and then it allows us also
for like the main pitch as well.

1127
00:49:05,797 --> 00:49:08,257
So these are the people in the room,
these are the things that they need.

1128
00:49:08,407 --> 00:49:10,927
So I hit them in the pitch with every
single thing that they've told us

1129
00:49:10,927 --> 00:49:13,477
that they need, and it just makes
our office seem inevitable to them.

1130
00:49:13,927 --> 00:49:16,867
Then post event, well pre and post event.

1131
00:49:17,077 --> 00:49:21,787
Um, they have a, a, a, a, a voice agent
that they're developing a relationship

1132
00:49:21,787 --> 00:49:24,397
that before the event that's making
sure they have everything that

1133
00:49:24,397 --> 00:49:25,567
they need, all that sort of stuff.

1134
00:49:25,717 --> 00:49:29,137
We have a text agent going as well, and
then on the, on the post event, all of

1135
00:49:29,137 --> 00:49:30,817
the post event follow up is done by.

1136
00:49:31,122 --> 00:49:33,312
Uh, a chat bot that's like
checking in with them.

1137
00:49:33,312 --> 00:49:33,882
How are you going?

1138
00:49:34,032 --> 00:49:36,822
Like if they purchase, they, they
get like an onboarding sequence.

1139
00:49:36,822 --> 00:49:39,582
If they didn't purchase, they get a sales
conversation that's happening in the

1140
00:49:39,582 --> 00:49:41,652
dms or, or a voice agents calling them.

1141
00:49:41,982 --> 00:49:45,822
Like, there is so much opportunity
here for us to be able to create

1142
00:49:45,822 --> 00:49:49,992
incredible experiences for people
using this technology while still

1143
00:49:49,992 --> 00:49:52,422
giving everyone that personal
touch of you being at the event.

1144
00:49:53,107 --> 00:49:57,697
And reducing the workload on your team,
uh, that would normally be like a manual

1145
00:49:57,697 --> 00:50:01,027
lift for people so that you can focus on
giving the right experience in the room.

1146
00:50:01,899 --> 00:50:04,494
It is personalization to it's max.

1147
00:50:04,764 --> 00:50:06,414
I mean like literally where Yeah.

1148
00:50:06,414 --> 00:50:10,704
Before, during, and after and
well after I'm sure follow ups.

1149
00:50:10,704 --> 00:50:14,994
And that's an amazing use of AI and
technology blended in with human

1150
00:50:14,994 --> 00:50:18,444
connection and what actually people
are looking to get, or maybe they

1151
00:50:18,444 --> 00:50:22,014
don't even know quite yet, but it's
helping extract that out of them

1152
00:50:22,102 --> 00:50:22,462
Yeah.

1153
00:50:22,672 --> 00:50:23,062
Yeah,

1154
00:50:23,064 --> 00:50:23,664
do something.

1155
00:50:24,504 --> 00:50:24,924
Freaking

1156
00:50:24,924 --> 00:50:25,494
awesome Brody.

1157
00:50:25,824 --> 00:50:26,394
Thank you.

1158
00:50:26,394 --> 00:50:27,114
I appreciate that.

1159
00:50:27,114 --> 00:50:28,374
We've worked really,
really hard on this stuff.

1160
00:50:28,374 --> 00:50:31,764
Like it's a work in progress, um,
and obviously like we're still

1161
00:50:31,764 --> 00:50:34,884
developing it for ourselves, but
the cool thing is, is that with this

1162
00:50:34,884 --> 00:50:37,764
event, we're gonna have an amazing
case study for us, like end to end.

1163
00:50:38,079 --> 00:50:42,039
Um, and then what we're doing is part
of our, um, a techno, like our rollout

1164
00:50:42,039 --> 00:50:46,059
next year is to start rolling the whole
end-to-end system out with select clients.

1165
00:50:46,239 --> 00:50:49,089
And then what we're gonna do is we're
gonna take it to market as its own

1166
00:50:49,089 --> 00:50:52,779
product, as a SaaS product as well,
so that even if people are not in our

1167
00:50:52,779 --> 00:50:54,369
world, they'll get access to the tech.

1168
00:50:54,369 --> 00:50:56,409
And then I've got another
revenue stream coming in.

1169
00:50:56,409 --> 00:50:57,729
It's not necessarily
about people in our world.

1170
00:50:57,939 --> 00:51:00,309
Obviously that revenue stream
will be programmed to try and

1171
00:51:00,309 --> 00:51:01,479
get 'em to buy our stuff, but

1172
00:51:01,510 --> 00:51:05,200
makes sense, but it's a hell of a
way to launch something like this as

1173
00:51:05,469 --> 00:51:06,399
Yeah, it is.

1174
00:51:06,399 --> 00:51:07,029
It really is.

1175
00:51:07,210 --> 00:51:09,320
Well as, as we wrap up
here, I'm just, I'm.

1176
00:51:09,850 --> 00:51:11,725
I'm just thinking because
you're such an impact guy.

1177
00:51:11,745 --> 00:51:15,880
So if you were to speak to the person
watching, listening right now, uh, you

1178
00:51:15,880 --> 00:51:20,320
know what's one, if you wanna leave 'em
with like one belief that can completely

1179
00:51:20,320 --> 00:51:24,940
change the way that they show up in the
world, what would that one belief be?

1180
00:51:26,109 --> 00:51:30,489
I always tell people this, it's like
you're extraordinary, like you really are.

1181
00:51:30,789 --> 00:51:35,994
You have survived every single
day that you are on this planet.

1182
00:51:36,729 --> 00:51:41,739
And this planet is not designed for you
to live in, like it's the safest time

1183
00:51:41,739 --> 00:51:45,159
in history for us to be alive, but we
are constantly assaulted by messages

1184
00:51:45,159 --> 00:51:50,109
that telling us that we are less than by
people telling us that we are, uh, invalid

1185
00:51:50,109 --> 00:51:54,879
because we're a part of a particular
socioeconomic group or some, some cultural

1186
00:51:54,879 --> 00:51:56,469
group and all of that sort of stuff.

1187
00:51:56,529 --> 00:52:02,379
The internet is a cesspit at the moment of
just everyone warring against each other.

1188
00:52:02,409 --> 00:52:04,719
And so if you ever doubt.

1189
00:52:05,034 --> 00:52:08,034
The, your place in the world or
the impact that you can have.

1190
00:52:08,034 --> 00:52:10,884
Just remember that you've
survived every single day.

1191
00:52:10,914 --> 00:52:14,274
You're the only person that
has your exact experience.

1192
00:52:14,304 --> 00:52:17,394
You're the only person that has it,
and there are people out there that

1193
00:52:17,394 --> 00:52:19,194
need to hear you and your message.

1194
00:52:19,284 --> 00:52:21,684
They need to hear the things that
you've been through, the trials,

1195
00:52:21,684 --> 00:52:24,684
the tribulations, all that sort of
stuff, so that it gives them the

1196
00:52:24,744 --> 00:52:29,159
power to maybe take that little step
forward towards what their dream is.

1197
00:52:29,464 --> 00:52:33,934
You know, I, I come from a background of
I was sexually abused when I was a child.

1198
00:52:33,934 --> 00:52:36,454
I went through all of this drug
stuff, all of those sorts of things.

1199
00:52:36,754 --> 00:52:40,024
When I talk about those sorts of things
in my keynote speeches, if just one

1200
00:52:40,024 --> 00:52:44,824
person is impacted by the message,
then I know that my life is meaningful.

1201
00:52:44,824 --> 00:52:49,294
I know that it's like all of that stuff
that I went through was worthwhile

1202
00:52:49,294 --> 00:52:50,884
because it's helped somebody else.

1203
00:52:51,124 --> 00:52:54,604
So if you are sitting in the mark, if
you're in the messy middle at the moment.

1204
00:52:55,074 --> 00:52:58,014
I would encourage you to A,
remember that you're extraordinary.

1205
00:52:58,044 --> 00:53:01,584
Your very existence is an absolute
miracle, one in 1 trillion chance.

1206
00:53:02,004 --> 00:53:04,464
And then get out of your own
head and get into service.

1207
00:53:04,914 --> 00:53:09,204
Find that thing that is important to
you and just get out there and do it as

1208
00:53:09,204 --> 00:53:11,064
fixed nervous with service, as they say.

1209
00:53:11,484 --> 00:53:13,944
And you know, everything
becomes easier when you're in

1210
00:53:13,944 --> 00:53:14,964
the service of other people.

1211
00:53:14,964 --> 00:53:17,124
Your stuff just doesn't
seem as significant anymore,

1212
00:53:17,154 --> 00:53:18,444
as significant as it is.

1213
00:53:18,444 --> 00:53:19,674
I don't wanna minimize it, but.

1214
00:53:20,169 --> 00:53:23,859
There's so much more that you
can do and we need you on that

1215
00:53:23,859 --> 00:53:25,239
path, whatever that mission is.

1216
00:53:25,347 --> 00:53:26,847
It's all about evolving, right?

1217
00:53:26,847 --> 00:53:28,437
And bringing everybody up with us.

1218
00:53:28,482 --> 00:53:33,087
So Brody, this is absolutely, this
is highlight of my day right here.

1219
00:53:33,087 --> 00:53:33,537
So

1220
00:53:34,495 --> 00:53:35,155
mine too.

1221
00:53:35,365 --> 00:53:37,795
And like I'm finishing off
the day here as well, so it's,

1222
00:53:37,795 --> 00:53:38,965
it's pushing me out on a high

1223
00:53:38,965 --> 00:53:40,315
too, so thanks so much for having me.

1224
00:53:40,315 --> 00:53:40,405
I

1225
00:53:40,405 --> 00:53:41,095
appreciate it.

1226
00:53:41,127 --> 00:53:42,597
And, uh, we co-created this.

1227
00:53:42,807 --> 00:53:47,397
How can people go follow you but
also follow the event that's going

1228
00:53:47,397 --> 00:53:48,987
to come and, and get involved?

1229
00:53:48,987 --> 00:53:50,217
Go attend, gimme, gimme the

1230
00:53:50,455 --> 00:53:50,875
Yeah.

1231
00:53:51,445 --> 00:53:55,315
Okay, so, um, Brody Lee Live
is the social media tag.

1232
00:53:55,315 --> 00:53:56,515
We're on Instagram.

1233
00:53:56,725 --> 00:54:00,535
Um, we're toying with the idea of doing
it on YouTube shorts and also on TikTok.

1234
00:54:00,685 --> 00:54:02,155
I don't know anything
about those platforms.

1235
00:54:02,155 --> 00:54:05,125
So Instagram's the place to go, um,
depending on when you're watching this.

1236
00:54:05,125 --> 00:54:06,745
So hopefully my followers have improved.

1237
00:54:06,745 --> 00:54:08,155
I have no idea about this sort of stuff.

1238
00:54:08,155 --> 00:54:09,325
So we, it's an experiment.

1239
00:54:09,505 --> 00:54:13,075
I'm, I've got this internal goal of maybe
a million views by the time of the event.

1240
00:54:13,075 --> 00:54:14,035
We'll see if that happens.

1241
00:54:14,245 --> 00:54:17,035
Um, again, I could fall on
my face, but that's cool.

1242
00:54:17,035 --> 00:54:18,385
I'm happy to do that for the cause.

1243
00:54:18,595 --> 00:54:19,765
Um, so yeah, Brody Lee live.

1244
00:54:20,005 --> 00:54:23,635
Um, we are launching the, our
launch for the actual event.

1245
00:54:23,665 --> 00:54:26,785
I'm, the first day I'm allowed to
sell tickets is on December nine.

1246
00:54:27,085 --> 00:54:30,175
So if you go to Brody Lee Live, there
is a wait list that you can jump on,

1247
00:54:30,235 --> 00:54:31,765
uh, and you'll be able to jump on that.

1248
00:54:31,945 --> 00:54:34,255
We're gonna do a virtual event
to launch this whole thing.

1249
00:54:34,315 --> 00:54:37,705
And I'm gonna do some crazy cool training
on that virtual event where you'll

1250
00:54:37,705 --> 00:54:41,005
come in and learn all about events
and I'm gonna give you like, uh, some

1251
00:54:41,005 --> 00:54:42,415
stuff that you can action right away.

1252
00:54:42,475 --> 00:54:45,535
And then there's an opportunity at that
event for you to jump in, to be able

1253
00:54:45,535 --> 00:54:48,715
to be a part of all of this and to,
and to, to be a part of this magic.

1254
00:54:49,330 --> 00:54:52,630
My, my guarantee to everybody is that
this will not be like an event that

1255
00:54:52,630 --> 00:54:54,220
you have ever experienced before.

1256
00:54:54,430 --> 00:54:58,000
And if you are not convinced by the end
of the first day that this is the strategy

1257
00:54:58,000 --> 00:55:00,850
for you to be able to change people's
lives, I will give you a full refund.

1258
00:55:00,850 --> 00:55:01,780
That's my guarantee.

1259
00:55:01,960 --> 00:55:03,880
And you can take what you've
learned on day one and go and

1260
00:55:03,880 --> 00:55:06,880
enjoy yourself in Disneyland or
wherever it is that, that we are.

1261
00:55:07,502 --> 00:55:08,002
Ha ha.

1262
00:55:08,577 --> 00:55:09,477
I love it, man.

1263
00:55:09,537 --> 00:55:12,747
Uh, well, hey, we will link
everything up, show notes, uh,

1264
00:55:12,777 --> 00:55:14,097
description, all, all the places.

1265
00:55:14,097 --> 00:55:17,277
Make it obvious to, to make it
easy and get the, get people there.

1266
00:55:17,847 --> 00:55:18,987
Brody, this is epic.

1267
00:55:18,987 --> 00:55:20,037
So thank you.

1268
00:55:20,037 --> 00:55:23,187
I know you're gonna hit the, a million
and above on all fronts, all the millions.

1269
00:55:23,787 --> 00:55:28,017
So, and there's be gonna be a ton of
drinking water for, for so many folks.

1270
00:55:28,017 --> 00:55:29,907
So thank you for what you do, man.

1271
00:55:29,907 --> 00:55:30,627
Keep inspiring.

1272
00:55:31,240 --> 00:55:32,110
Thank you so much.

1273
00:55:32,110 --> 00:55:33,250
It's been a pleasure being here.

1274
00:55:33,250 --> 00:55:33,880
Thanks for having me.

1275
00:55:33,897 --> 00:55:34,347
Appreciate.