1 00:00:01,140 --> 00:00:08,840 You're listening to gift biz unwrapped episode 146 Attention gifters bakers, 2 00:00:08,840 --> 00:00:12,320 crafters, and makers pursuing your dream can be fun. 3 00:00:12,380 --> 00:00:15,830 Whether you have an established business or looking to start one. 4 00:00:15,830 --> 00:00:18,500 Now you are in the right place. 5 00:00:18,650 --> 00:00:21,110 This is gift to biz unwrapped, 6 00:00:21,290 --> 00:00:24,860 helping you turn your skill into a flourishing business. 7 00:00:25,220 --> 00:00:26,540 Join us for an episode, 8 00:00:26,540 --> 00:00:28,760 packed full of invaluable guidance, 9 00:00:28,880 --> 00:00:32,410 resources, and the support you need to grow your gift. 10 00:00:32,420 --> 00:00:36,950 This here is your host gift biz gal Sue Mon height. 11 00:00:37,910 --> 00:00:38,390 Hi there. 12 00:00:38,480 --> 00:00:41,030 It's Sue and thank you for joining me on the podcast 13 00:00:41,030 --> 00:00:44,780 today. It's the start of 2018. 14 00:00:44,810 --> 00:00:46,580 If you're listening to the podcast, 15 00:00:46,610 --> 00:00:50,060 when it's going live and the beginning of the year is 16 00:00:50,060 --> 00:00:54,620 a good time to reflect back on what happened last year 17 00:00:54,710 --> 00:00:58,130 and what types of things you want to do differently for 18 00:00:58,160 --> 00:01:04,190 2018. One of those I am hoping is investing in yourself 19 00:01:04,250 --> 00:01:06,230 and in the growth of your business. 20 00:01:06,470 --> 00:01:09,050 That is why I wanted to bring up the topic of 21 00:01:09,050 --> 00:01:14,240 today, which is how do you decide on online courses, 22 00:01:14,240 --> 00:01:15,470 whether they're for you, 23 00:01:15,500 --> 00:01:18,860 whether you should open your wallet and pay money for these 24 00:01:18,860 --> 00:01:19,760 courses or not, 25 00:01:19,970 --> 00:01:22,610 how in the world do you know when it's online? 26 00:01:23,720 --> 00:01:24,350 Think about it. 27 00:01:24,380 --> 00:01:27,950 There are so many different ways that you can invest in 28 00:01:27,950 --> 00:01:29,330 yourself and your business. 29 00:01:29,420 --> 00:01:31,550 You can join networking groups, 30 00:01:31,640 --> 00:01:33,410 you can attend a conference, 31 00:01:33,710 --> 00:01:37,310 you can listen to podcasts and read books. 32 00:01:37,340 --> 00:01:37,940 And of course, 33 00:01:37,940 --> 00:01:41,120 then you can also take online courses, 34 00:01:41,600 --> 00:01:44,090 but there are so many of them. 35 00:01:44,090 --> 00:01:45,470 How do you decide, 36 00:01:45,680 --> 00:01:46,010 I mean, 37 00:01:46,010 --> 00:01:47,480 just look at your Facebook feed, 38 00:01:47,480 --> 00:01:50,870 I'm sure you've experienced the same thing that I have there's 39 00:01:50,870 --> 00:01:52,430 courses on productivity. 40 00:01:52,760 --> 00:01:56,690 There are courses from every single expert of every social media 41 00:01:56,690 --> 00:01:59,660 platform of how to get the most out of the various 42 00:01:59,660 --> 00:02:02,240 platforms. There's photography. 43 00:02:02,270 --> 00:02:02,570 I mean, 44 00:02:02,570 --> 00:02:05,480 literally anything that you want, 45 00:02:05,570 --> 00:02:07,040 even on the personal end, 46 00:02:07,280 --> 00:02:08,150 weight loss, 47 00:02:08,180 --> 00:02:10,550 sleep, how to walk your dog. 48 00:02:10,550 --> 00:02:11,750 Right? I don't know. 49 00:02:11,870 --> 00:02:12,680 Just so, 50 00:02:12,680 --> 00:02:14,990 so many different choices. 51 00:02:15,470 --> 00:02:19,640 How do you decide it's a lot more difficult when people 52 00:02:19,640 --> 00:02:22,550 are online because they're not right in front of you, 53 00:02:22,910 --> 00:02:25,970 you might have a less of a connection initially with some 54 00:02:25,970 --> 00:02:26,840 of these people. 55 00:02:27,020 --> 00:02:29,510 And how do you make sure that you're not spending money 56 00:02:29,570 --> 00:02:31,040 for nothing? 57 00:02:31,550 --> 00:02:35,480 Is it really worth laying out the cash that hard earned 58 00:02:35,480 --> 00:02:38,630 cash of all of ours to get the result that you're 59 00:02:38,630 --> 00:02:39,380 looking for? 60 00:02:39,380 --> 00:02:42,200 And that you're so hopeful for when you first make the 61 00:02:42,200 --> 00:02:46,010 investment over the course of my professional career, 62 00:02:46,070 --> 00:02:47,990 I've taken my share of courses. 63 00:02:47,990 --> 00:02:49,040 For sure. 64 00:02:49,400 --> 00:02:53,150 I've taken courses that are $19 all the way up to 65 00:02:53,150 --> 00:02:55,430 several thousand dollars. 66 00:02:55,760 --> 00:03:00,730 I've gotten wiser and a little bit more when I'm trying 67 00:03:00,730 --> 00:03:03,460 to decide if this is something that I really want to 68 00:03:03,460 --> 00:03:05,860 invest my time and money in or not. 69 00:03:06,160 --> 00:03:09,130 I want to share with you now for checkpoints that I 70 00:03:09,130 --> 00:03:13,870 put myself through to evaluate is this the right course that 71 00:03:13,870 --> 00:03:15,070 I should be taking, 72 00:03:15,280 --> 00:03:17,650 that's going to help me do something different. 73 00:03:17,740 --> 00:03:18,970 I'm going to be wiser. 74 00:03:18,970 --> 00:03:22,840 I'm going to be able to affect the business in a 75 00:03:22,840 --> 00:03:23,440 different way, 76 00:03:23,440 --> 00:03:26,500 because it's something that I didn't know before one way or 77 00:03:26,500 --> 00:03:29,260 another, there is going to be some type of an outcome 78 00:03:29,260 --> 00:03:32,740 based on the course that I'm taking here are the four 79 00:03:32,740 --> 00:03:35,980 checkpoints that I use when I'm analyzing. 80 00:03:36,010 --> 00:03:39,820 If I should take a brand new online course that I've 81 00:03:39,820 --> 00:03:44,320 discovered you can put yourself through these same checkpoints as you're 82 00:03:44,380 --> 00:03:45,430 looking at a course. 83 00:03:45,460 --> 00:03:48,190 And you're just about to press that buy button. 84 00:03:48,370 --> 00:03:50,710 You can know with confidence that it's a good move for 85 00:03:50,710 --> 00:03:54,220 you because you've done your research and you've made a choice. 86 00:03:54,220 --> 00:03:55,570 That's right for you. 87 00:03:56,530 --> 00:03:57,640 Checkpoint number one, 88 00:03:58,000 --> 00:04:00,910 does it fit with what you need to know? 89 00:04:01,120 --> 00:04:03,880 Now as business owners, 90 00:04:03,940 --> 00:04:07,870 we have goals that we're setting for our business revenue goals 91 00:04:07,900 --> 00:04:09,550 or activities, 92 00:04:09,550 --> 00:04:13,960 achievements like maybe putting up your website or doing Facebook ads, 93 00:04:13,960 --> 00:04:15,280 whatever it might be. 94 00:04:15,520 --> 00:04:17,860 But we have certain things that we are focusing on at 95 00:04:17,860 --> 00:04:22,390 any given point in time is the course that you're looking 96 00:04:22,390 --> 00:04:26,200 at, taking in alignment with one of the things that you 97 00:04:26,200 --> 00:04:28,060 are trying to achieve. 98 00:04:28,600 --> 00:04:31,930 This is really important because if it isn't, 99 00:04:31,930 --> 00:04:34,930 if it's out of alignment with something that you're focusing on, 100 00:04:35,230 --> 00:04:38,710 it gets you completely off track. 101 00:04:38,950 --> 00:04:42,940 And if you start jumping from one thing to another and 102 00:04:42,940 --> 00:04:46,240 not stay in alignment with what you're currently focusing on right 103 00:04:46,240 --> 00:04:49,240 now, nothing's going to get accomplished a little bit, 104 00:04:49,240 --> 00:04:52,210 will be accomplished here a little bit will be accomplished there. 105 00:04:52,300 --> 00:04:53,380 And in the end, 106 00:04:53,440 --> 00:04:56,290 nothing really comes to completion. 107 00:04:56,500 --> 00:05:01,180 So is the result that's promised from the course going to 108 00:05:01,180 --> 00:05:04,000 fit in with something that you are focused on that is 109 00:05:04,000 --> 00:05:08,230 going to advance you and your business further because it's something 110 00:05:08,230 --> 00:05:09,790 you're focusing on right now, 111 00:05:09,970 --> 00:05:12,820 then that is a good reason to stand up, 112 00:05:12,850 --> 00:05:13,720 take notice, 113 00:05:13,750 --> 00:05:16,150 and continue looking at that course. 114 00:05:16,600 --> 00:05:18,340 If the answer is no, 115 00:05:18,700 --> 00:05:21,790 that doesn't mean that you will never take that course. 116 00:05:22,000 --> 00:05:24,550 Make a note of it dot down who it is. 117 00:05:24,550 --> 00:05:25,810 Who's offering the course, 118 00:05:25,840 --> 00:05:28,330 what the name of the course is the website. 119 00:05:28,630 --> 00:05:31,090 And that then is something that you can look at and 120 00:05:31,090 --> 00:05:32,710 readdress in the future. 121 00:05:33,100 --> 00:05:35,530 Now, a lot of online marketers, 122 00:05:35,530 --> 00:05:39,490 I'm sure you've seen use a strategy called scarcity. 123 00:05:39,580 --> 00:05:42,700 They're trying to prompt you to make the purchase right then 124 00:05:42,700 --> 00:05:43,060 and there, 125 00:05:43,150 --> 00:05:45,430 because they don't want you to forget about their offer. 126 00:05:45,670 --> 00:05:48,340 So scarcity could be carts, 127 00:05:48,370 --> 00:05:49,900 opening, and closing, 128 00:05:50,350 --> 00:05:52,690 or you can get it at a certain price, 129 00:05:52,690 --> 00:05:54,700 but only for a limited time. 130 00:05:54,820 --> 00:05:58,310 And that's not really bad because a lot of people I'm 131 00:05:58,310 --> 00:05:59,270 sure you're guilty. 132 00:05:59,270 --> 00:06:00,740 I am will think, 133 00:06:00,770 --> 00:06:01,490 Oh yeah, 134 00:06:01,520 --> 00:06:03,470 this is something that I think I might want to look 135 00:06:03,470 --> 00:06:05,960 at, but I've got to do something else first and then 136 00:06:05,960 --> 00:06:06,800 I'll come back to it. 137 00:06:07,310 --> 00:06:10,130 And then you lose the website or it just slips your 138 00:06:10,130 --> 00:06:11,690 mind or whatever. 139 00:06:11,690 --> 00:06:16,760 So I don't think scarcity tactics are a negative thing. 140 00:06:16,850 --> 00:06:19,940 However, I don't want you guys to feel pressured if it's 141 00:06:19,940 --> 00:06:23,000 not in alignment with something that you really should be doing 142 00:06:23,000 --> 00:06:26,030 right now to have that scarcity make you think, 143 00:06:26,060 --> 00:06:26,720 Oh my gosh, 144 00:06:26,750 --> 00:06:28,160 if I don't take it now, 145 00:06:28,580 --> 00:06:29,510 it'll be never. 146 00:06:29,990 --> 00:06:32,120 One of the phrases that I've been using more and more 147 00:06:32,120 --> 00:06:32,660 often today, 148 00:06:32,660 --> 00:06:36,790 you've probably already heard it from me is some day, 149 00:06:37,090 --> 00:06:38,500 but not today. 150 00:06:39,310 --> 00:06:40,960 And the behind that is, 151 00:06:40,960 --> 00:06:43,810 you really want to filter things that you're doing and make 152 00:06:43,810 --> 00:06:45,850 sure they're in alignment with your goals. 153 00:06:46,480 --> 00:06:47,740 And if they're not, 154 00:06:48,340 --> 00:06:51,610 you could take the course later when it's right and appropriate 155 00:06:51,610 --> 00:06:51,880 for you. 156 00:06:52,480 --> 00:06:55,000 It might just not be right now. 157 00:06:55,120 --> 00:06:58,480 So don't get distracted with the latest and the greatest. 158 00:06:58,600 --> 00:07:01,990 It's not necessary Siri for you to jump in right away. 159 00:07:01,990 --> 00:07:04,840 If it's not correct for you at the D just the 160 00:07:04,840 --> 00:07:07,240 timing is not right right now. 161 00:07:07,690 --> 00:07:08,170 I know, 162 00:07:08,170 --> 00:07:09,910 I know FOMO, 163 00:07:10,150 --> 00:07:11,620 the fear of missing out. 164 00:07:12,070 --> 00:07:14,110 Just remember someday, 165 00:07:14,260 --> 00:07:15,340 but not today. 166 00:07:16,060 --> 00:07:17,680 Okay. So that was checkpoint. 167 00:07:17,680 --> 00:07:18,340 Number one. 168 00:07:18,430 --> 00:07:21,760 Does it fit in then with what you are currently focused 169 00:07:21,760 --> 00:07:24,040 on achieving within your business? 170 00:07:24,430 --> 00:07:26,620 Moving on to checkpoint number two, 171 00:07:27,010 --> 00:07:30,640 how quality fied is the person who put together and his 172 00:07:30,640 --> 00:07:31,330 team, Jean, 173 00:07:31,360 --> 00:07:32,260 the course, 174 00:07:32,620 --> 00:07:34,870 there are two different avenues. 175 00:07:34,870 --> 00:07:36,190 You can identify here. 176 00:07:37,030 --> 00:07:40,810 There are many people who will gather information, 177 00:07:40,840 --> 00:07:42,550 they're teachers and instructors. 178 00:07:42,550 --> 00:07:46,990 So they will find all the information that is required for 179 00:07:46,990 --> 00:07:48,370 the topic that they're teaching. 180 00:07:48,580 --> 00:07:50,020 They'll bring it all together, 181 00:07:50,020 --> 00:07:51,220 which is really useful, 182 00:07:51,220 --> 00:07:53,410 right? You're not having to go out and capture all the 183 00:07:53,410 --> 00:07:56,290 information. They'll take all of the photos, 184 00:07:56,290 --> 00:07:57,760 facts, examples, 185 00:07:57,790 --> 00:08:01,450 and organize it into a neatly framed course. 186 00:08:01,870 --> 00:08:06,880 And then they present that information and overlay their unique thoughts, 187 00:08:07,060 --> 00:08:09,250 comments, suggestions, 188 00:08:09,310 --> 00:08:11,170 and ideas for implementation. 189 00:08:11,440 --> 00:08:14,890 And they also may have students who've seen success. 190 00:08:14,950 --> 00:08:18,100 So they're able to use some of the experiences they've had 191 00:08:18,100 --> 00:08:22,060 from their students and share those with you to ensure that 192 00:08:22,060 --> 00:08:23,920 you get the best result possible. 193 00:08:24,370 --> 00:08:29,110 The thing that's missing here is that they haven't specifically done 194 00:08:29,110 --> 00:08:30,670 it themselves. 195 00:08:30,820 --> 00:08:33,730 And you just want to identify that and know that that 196 00:08:33,730 --> 00:08:35,530 is what you are getting in. 197 00:08:35,560 --> 00:08:37,870 The person who's offering this course. 198 00:08:38,290 --> 00:08:40,960 So that's one way courses will get created. 199 00:08:41,440 --> 00:08:45,160 The second one would be the person who is offering the 200 00:08:45,160 --> 00:08:51,070 course has actually lived and learned through mistakes of their own 201 00:08:51,100 --> 00:08:52,330 created systems, 202 00:08:52,330 --> 00:08:58,410 to overcome challenges and actually done and gotten Results through what 203 00:08:58,410 --> 00:08:59,370 they're teaching. 204 00:09:00,210 --> 00:09:04,500 Some people might say these instructors are more credible because they've 205 00:09:04,500 --> 00:09:06,210 actually been in the trenches. 206 00:09:06,420 --> 00:09:08,940 And I don't mean to say that one is more credible 207 00:09:08,970 --> 00:09:09,810 than another. 208 00:09:10,080 --> 00:09:13,770 The point is you want to really understand for yourself which 209 00:09:13,800 --> 00:09:17,250 camp, the course instructor falls under, 210 00:09:17,310 --> 00:09:20,550 did the creator of the course capture all the information and 211 00:09:20,550 --> 00:09:22,800 then overlay it with his enhancements, 212 00:09:23,040 --> 00:09:25,260 adding on student success stories, 213 00:09:25,440 --> 00:09:29,430 or were they one who actually did all of this themselves? 214 00:09:29,460 --> 00:09:32,460 And they're sharing with you what they've learned, 215 00:09:32,520 --> 00:09:35,430 things that they created to get the desired result that they 216 00:09:35,430 --> 00:09:38,610 wanted. And most of the time those people are saying, 217 00:09:39,150 --> 00:09:41,160 I learned this and I'm sharing this with you. 218 00:09:41,160 --> 00:09:43,620 So you don't have to go through the stress, 219 00:09:43,680 --> 00:09:44,610 the heartache, 220 00:09:44,670 --> 00:09:47,760 the financial outlay that I did, 221 00:09:47,760 --> 00:09:49,500 because now I figured this out, 222 00:09:49,500 --> 00:09:51,690 I've locked it down and I want to share it with 223 00:09:51,690 --> 00:09:54,720 you. And I think I want to add in a little 224 00:09:54,720 --> 00:09:55,950 caveat here. 225 00:09:56,280 --> 00:10:00,540 I personally don't think that one way or another is better 226 00:10:00,600 --> 00:10:01,530 or worse, 227 00:10:02,160 --> 00:10:02,790 but yes, 228 00:10:02,820 --> 00:10:04,770 there are scammers out there. 229 00:10:04,830 --> 00:10:08,370 There are people who will pretend like they've put something together, 230 00:10:08,400 --> 00:10:10,260 misrepresent themselves, 231 00:10:10,410 --> 00:10:14,730 take your money and really not have a process for you 232 00:10:14,940 --> 00:10:16,800 or are giving you bad direction. 233 00:10:17,010 --> 00:10:18,540 But overall, 234 00:10:18,720 --> 00:10:22,320 the majority of people who are out offering courses are like 235 00:10:22,320 --> 00:10:24,120 you and I they're business people. 236 00:10:24,150 --> 00:10:27,300 They're putting together programs with a genuine, 237 00:10:27,330 --> 00:10:32,370 sincere desire to help you see progress and see success based 238 00:10:32,370 --> 00:10:34,440 on whatever the topic is of the course. 239 00:10:35,100 --> 00:10:40,380 So this checkpoint number two of understanding the instructor and how 240 00:10:40,380 --> 00:10:44,160 they've gotten to the information that they're presenting for you is 241 00:10:44,160 --> 00:10:46,680 again, just a level of evaluation. 242 00:10:46,800 --> 00:10:49,770 You want to identify which one they fall in and then 243 00:10:49,800 --> 00:10:51,390 how believable they are, 244 00:10:51,390 --> 00:10:54,570 how credible they are in your eyes. 245 00:10:54,900 --> 00:10:55,680 And in the end, 246 00:10:55,740 --> 00:10:58,650 honestly, it's your choice, 247 00:10:58,860 --> 00:11:01,830 but you want to make that choice from a position of 248 00:11:01,860 --> 00:11:07,110 evaluation and intuition and research and knowledge. 249 00:11:07,500 --> 00:11:09,780 And right now I want to make a choice. 250 00:11:09,960 --> 00:11:12,360 And that is to take a short pause and thank our 251 00:11:12,360 --> 00:11:15,950 sponsor. This podcast is made possible. 252 00:11:15,980 --> 00:11:18,470 Thanks to the support of the ribbon print company, 253 00:11:18,620 --> 00:11:19,940 create custom ribbons, 254 00:11:19,940 --> 00:11:22,760 right in your store or craft studio in seconds, 255 00:11:22,820 --> 00:11:25,160 visit the ribbon print company.com 256 00:11:25,160 --> 00:11:26,240 for more information, 257 00:11:27,200 --> 00:11:29,510 Moving on to checkpoint number three. 258 00:11:29,900 --> 00:11:31,880 And that is a caution. 259 00:11:31,880 --> 00:11:33,950 I have a warning for everybody. 260 00:11:34,310 --> 00:11:37,430 You want to be careful when you're looking at people online 261 00:11:37,490 --> 00:11:41,750 and looking at their social media platforms and not equate the 262 00:11:41,750 --> 00:11:45,950 number of followers that they have with the credibility of their 263 00:11:45,950 --> 00:11:47,690 stated qualifications, 264 00:11:47,930 --> 00:11:51,380 popularity online in any platform. 265 00:11:51,560 --> 00:11:53,270 Yes, it's social proof. 266 00:11:53,440 --> 00:11:57,010 And I would say in the vast majority of cases, 267 00:11:57,130 --> 00:11:59,770 it does align the higher number of followers. 268 00:11:59,770 --> 00:12:02,200 People have more likely the more successful, 269 00:12:02,200 --> 00:12:05,920 the more people who have endorsed that person are. 270 00:12:06,370 --> 00:12:07,600 But remember too, 271 00:12:07,630 --> 00:12:10,540 there is the ability to buy followers out there, 272 00:12:10,720 --> 00:12:16,210 artificially inflate your numbers so that you look more credible than 273 00:12:16,210 --> 00:12:17,560 you actually are. 274 00:12:17,740 --> 00:12:18,580 So again, 275 00:12:18,730 --> 00:12:21,520 this is research and some thinking that you need to do 276 00:12:21,850 --> 00:12:26,230 as you're looking at somebody and investing in whatever they're offering 277 00:12:26,230 --> 00:12:29,140 online, do a little bit of research on them. 278 00:12:29,170 --> 00:12:30,370 Look at their website, 279 00:12:30,610 --> 00:12:31,780 look at a couple of other things. 280 00:12:31,780 --> 00:12:33,700 If you're not familiar with them yet, 281 00:12:33,730 --> 00:12:36,880 maybe they've done some podcast interviews and you get a chance 282 00:12:36,880 --> 00:12:39,670 to hear and understand them a little bit more. 283 00:12:39,730 --> 00:12:42,910 Have you gotten a referral that this is a great course, 284 00:12:43,240 --> 00:12:44,200 but in that case, 285 00:12:44,350 --> 00:12:47,800 the question of the popularity online is a little bit mute, 286 00:12:47,980 --> 00:12:52,000 but just don't think just because somebody has 10,000, 287 00:12:52,030 --> 00:12:55,120 a hundred thousand followers on Facebook, 288 00:12:55,270 --> 00:12:58,750 that they are going to know how to teach you how 289 00:12:58,750 --> 00:13:00,070 to do Facebook advertising. 290 00:13:00,070 --> 00:13:01,090 As an example, 291 00:13:01,360 --> 00:13:04,960 what are the other qualifications that they have that make you 292 00:13:04,960 --> 00:13:08,170 trust and believe that they're going to give you solid, 293 00:13:08,170 --> 00:13:09,670 incredible information. 294 00:13:10,450 --> 00:13:14,770 Finally, checkpoint number four is what is the style of the 295 00:13:14,770 --> 00:13:18,490 presentation? What format is the course going to be delivered in? 296 00:13:18,580 --> 00:13:21,400 Is it something that you just download as a PDF and 297 00:13:21,400 --> 00:13:23,560 follow along independently? 298 00:13:23,920 --> 00:13:25,720 Is there video attached? 299 00:13:26,020 --> 00:13:28,990 Do you get the entire course at once or is it 300 00:13:28,990 --> 00:13:31,900 dripped out to you week after week? 301 00:13:32,650 --> 00:13:35,500 Will you be going through this with another group of people? 302 00:13:35,740 --> 00:13:39,160 So there'll be some conversation back and forth between all of 303 00:13:39,160 --> 00:13:42,070 you a community is being built around that course, 304 00:13:42,460 --> 00:13:45,640 or is it 100% independent now, 305 00:13:45,640 --> 00:13:47,590 again, none of this is right or wrong, 306 00:13:47,620 --> 00:13:50,860 but it's a good way for you to layer on top 307 00:13:50,860 --> 00:13:51,400 of that, 308 00:13:51,430 --> 00:13:53,200 how you learn best, 309 00:13:53,590 --> 00:13:57,610 do you learn best by seeing in which case videos are 310 00:13:57,610 --> 00:14:01,420 good? Do you like to see everything and make notes and 311 00:14:01,420 --> 00:14:03,940 then also have a follow-up where you can go back and 312 00:14:03,940 --> 00:14:06,160 review everything in that case? 313 00:14:06,400 --> 00:14:07,660 Is there a replay, 314 00:14:08,140 --> 00:14:10,480 is there a download of the slide so that you're able 315 00:14:10,480 --> 00:14:13,150 to go back and review it again for yourself later? 316 00:14:13,660 --> 00:14:14,710 The other thing is, 317 00:14:14,740 --> 00:14:18,610 do you have lifetime access then to the course, 318 00:14:18,670 --> 00:14:22,540 or are you limited to a certain period of time maybe 319 00:14:22,540 --> 00:14:24,700 at six months or a year only? 320 00:14:25,150 --> 00:14:26,890 And if that's the case that, 321 00:14:26,920 --> 00:14:27,480 Oh my gosh, 322 00:14:27,490 --> 00:14:29,560 you ought to do it right away and take that course 323 00:14:29,560 --> 00:14:30,040 right away, 324 00:14:30,040 --> 00:14:32,530 because you don't want to forget about it and push it 325 00:14:32,530 --> 00:14:34,630 off, thinking that you would do it later. 326 00:14:35,290 --> 00:14:37,840 And that brings up the idea of time. 327 00:14:38,200 --> 00:14:39,190 Do you have, 328 00:14:39,190 --> 00:14:43,060 then the time within all the things that you have going 329 00:14:43,060 --> 00:14:46,270 on to actually spend and take the course? 330 00:14:46,810 --> 00:14:49,900 So these are the four checkpoints that I want you to 331 00:14:49,900 --> 00:14:55,130 consider. Every time you are looking at an online course in 332 00:14:55,130 --> 00:14:56,630 review checkpoint. 333 00:14:56,630 --> 00:15:01,310 Number one is the topic timely and relevant to something that 334 00:15:01,310 --> 00:15:04,910 you are trying to achieve an advance right now, 335 00:15:06,230 --> 00:15:07,580 checkpoint number two, 336 00:15:07,940 --> 00:15:10,970 how was the contents of the course obtained? 337 00:15:11,150 --> 00:15:15,440 Did they gather all the information or did they actually experience 338 00:15:15,470 --> 00:15:19,820 and see these results themselves checkpoint number three, 339 00:15:20,390 --> 00:15:25,340 if someone is classifying themselves as an expert in their field, 340 00:15:25,640 --> 00:15:27,350 make sure to validate that, 341 00:15:27,380 --> 00:15:29,750 not just through social media numbers, 342 00:15:29,780 --> 00:15:31,040 but on website, 343 00:15:31,070 --> 00:15:32,180 through referrals, 344 00:15:32,210 --> 00:15:36,080 through other people who've taken the program and have shared their 345 00:15:36,080 --> 00:15:41,540 results. And finally check point number four is the style that 346 00:15:41,540 --> 00:15:45,110 the course is being delivered in a style of learning that 347 00:15:45,110 --> 00:15:46,070 works for you. 348 00:15:46,970 --> 00:15:50,480 By going through these four checkpoints or filters, 349 00:15:50,480 --> 00:15:51,320 if you will, 350 00:15:51,590 --> 00:15:55,460 it will help you feel confident that the course is right 351 00:15:55,460 --> 00:15:56,090 for you. 352 00:15:56,150 --> 00:16:00,140 That it's worth the investment of your time and your money. 353 00:16:00,140 --> 00:16:02,630 Remember, it's just not a money play here. 354 00:16:03,080 --> 00:16:05,870 And then if everything is in alignment, 355 00:16:05,870 --> 00:16:10,430 if you're feeling comfortable and confident and excited about taking that 356 00:16:10,430 --> 00:16:13,730 course, then press that button, 357 00:16:13,790 --> 00:16:16,370 make the commitment and invest. 358 00:16:16,910 --> 00:16:19,850 And when you do purchase that online course, 359 00:16:19,940 --> 00:16:24,680 I will be the first to congratulate you because investing in 360 00:16:24,680 --> 00:16:26,780 yourself, learning more, 361 00:16:26,900 --> 00:16:30,770 getting better from people who have already done it is a 362 00:16:30,770 --> 00:16:32,420 smart thing to do. 363 00:16:32,420 --> 00:16:33,560 As a business owner. 364 00:16:33,950 --> 00:16:37,190 There is no reason to waste money and time trying to 365 00:16:37,190 --> 00:16:38,720 figure things out yourself. 366 00:16:38,990 --> 00:16:42,560 When there are resources out there to get you wherever you're 367 00:16:42,560 --> 00:16:44,600 trying to go faster, 368 00:16:45,200 --> 00:16:47,510 then once you've purchased the course, 369 00:16:47,660 --> 00:16:50,210 how do you make sure that you get the very most 370 00:16:50,240 --> 00:16:52,100 out of it that you possibly can? 371 00:16:52,760 --> 00:16:55,640 Do you know that the majority of people who buy online 372 00:16:55,640 --> 00:17:01,010 courses either never start the course or go through maybe halfway 373 00:17:01,100 --> 00:17:02,360 and then drop off. 374 00:17:02,660 --> 00:17:06,170 So they never actually take advantage of the investment that they 375 00:17:06,170 --> 00:17:08,150 made in the first place. 376 00:17:08,480 --> 00:17:09,140 Next week, 377 00:17:09,140 --> 00:17:10,730 right here on the podcast, 378 00:17:10,850 --> 00:17:13,850 I'm going to walk you through how to get the very 379 00:17:13,850 --> 00:17:16,160 most out of any online course. 380 00:17:16,160 --> 00:17:16,820 You take, 381 00:17:17,270 --> 00:17:21,380 I've put together a six step process that helps, 382 00:17:21,380 --> 00:17:21,770 you know, 383 00:17:21,800 --> 00:17:25,550 regardless of what course you're taking to stay organized, 384 00:17:25,760 --> 00:17:27,260 work your way through, 385 00:17:27,530 --> 00:17:28,940 and even more importantly, 386 00:17:28,940 --> 00:17:31,730 be able to go back and resource the information that you 387 00:17:31,730 --> 00:17:35,660 need when you actually get to implementation stage. 388 00:17:35,840 --> 00:17:39,020 So that's all up next week on gift biz on wrapped. 389 00:17:39,260 --> 00:17:43,390 And I look forward to seeing you then This episode is 390 00:17:43,390 --> 00:17:44,290 all wrapped up, 391 00:17:44,320 --> 00:17:46,660 but your gift biz journey continues. 392 00:17:46,720 --> 00:17:50,850 It's your time to experience the pride and satisfaction of turning 393 00:17:50,850 --> 00:17:53,790 your passion into a profitable business. 394 00:17:53,940 --> 00:17:58,000 Join the gift biz builder program and access valuable lessons or 395 00:17:58,000 --> 00:18:00,150 worksheets, and a live Q and a sessions. 396 00:18:00,180 --> 00:18:02,340 Addressing your specific challenges. 397 00:18:02,490 --> 00:18:05,700 You also have the opportunity to connect with a community of 398 00:18:05,700 --> 00:18:06,900 gift biz builders, 399 00:18:07,050 --> 00:18:09,900 just like you head over to gift biz, 400 00:18:09,930 --> 00:18:12,720 unwrapped.com/gift biz builder, 401 00:18:12,780 --> 00:18:14,190 and get started today. 402 00:18:14,430 --> 00:18:16,590 And until next time happy.