Leverage. It's like one of the best words in

the dictionary, leverages for Joe amongst my clients, that

leverage is my middle name. We leverage business. We build a

slick, smart, streamlined business. Leverage is getting

more from less. So we can do that in business. Great. The

concept and the idea and being able to do this in business is

incredibly powerful. What if we can now apply the principles of

leverage to ourselves as well? This is the big game changer.

This is what so few people are doing. And this is honestly my

friends. This is the missing piece of the entrepreneurial

puzzle. Hi. This is Karen here, and on today's episode, I want

to talk about the birth of biohacking business, how it all

started, where it came from, and how the combination of business

and strategy and biology really shaped the movement that I'm

building today. And in order to do this, I've got a step I gotta

rewind seven or so years when I started my business, I became

obsessed with strategy seven years ago, and I still am today.

What I wanted to do was help people who ran primarily service

based businesses, help them to monetize their genius and make

money from their expertise. I did that through helping them

with the strategy that they needed to grow their business,

reach more people, drive traffic to the top of their funnel, hire

people with their sales and their marketing and their

offers, all the things that we know are important when it comes

to strategy, to build a thriving and profitable business. But

what I didn't realize at the time is that I was on the brink

of something much bigger, something much, much bigger, was

yet to come, and this is where I am today. The integration of

systems and processes was really solid strategy, but the

biohacking that feeds into this is a game changer in business. I

know this through my own business, and I know this

through helping my clients and hundreds of my clients to build

their businesses. Strategy alone is not enough, and that's what

I've come to realize over the last few years. This is why what

I'm doing with biohacking in business is bringing these

parallels together, helping people to not only build their

business, but helping them to feel amazing in the process of

doing this, because when we feel amazing, we do amazing. So I

want to share today with you the story of how this all began, how

I ended up being interested in biohacking myself, and the steps

that I am taking right now to help clients, people who are

building businesses, potentially you made by hacking the missing

piece of the puzzle in your business, because this gives you

the competitive edge. This gives you what you may not have, what

you may be missing today, right now, in your business. So keep

listening. I've got some really cool things that I want to share

with you. So for the last seven years, I've loved helping people

to build impact led highly profitable businesses. Strategy

is an important part of the puzzle. Of course it is, but

there's no point having an amazing strategy if you don't

have the tech and the tools to implement that strategy. So a

couple of years ago, I founded a tech platform called expert

space, and this is great. I can give people the strategy. I love

strategy. It's what I'm known for, it's what I'm good at, it's

what I've been doing for the last seven years. But it can

even more powerful when I can give people the strategy, but

also the tools to implement that strategy, because you can't have

one without being there. There's no point having a brilliant

strategy but not being able to drag it forward. And also,

there's no point having amazing tech and tools if you don't have

the right things to put into the systems, rubbish in, rubbish

out. You may have heard me mention this before, so this was

really about me, thinking, what do people need? And how can I

give it to them? I'm massively driven by results and outcomes

as so much I've moved away from sharing information. I'm not

about sharing information. I'm about here's here's what you

mean, and here's how we make it happen. I prefer to help my

clients to get the results by not telling them, but showing

them, or in some cases, actually doing it with them as well.

It doesn't matter how good your strategy is, if you

are spending all day looking at a plan and not driving it

forward, or if you can get out of your own way of where you're

procrastinating like crazy, that's not going to get you to

where you want to get to. So couple of years ago, I found

myself like, I've got the strategy. Let's marry the

strategy up with the tech and the tools and the systems,

because systems and processes are the things that carry the

load in your business. Often, and particularly with my one on

one clients, they come to me often with a hot mess business,

and they've created some amazing. Success they're making

for revenue months. They have got so many offers and so many

funnels and so many things that are happening behind the scenes

in their business. It gets to the point that often they're

running a circus, not a business. And so then we look at

the systems and processes to help get them to the next level,

and that's what every single business needs. The systems and

processes are the things that like, save your neck, that give

you, give you some respite in your business. The systems and

processes are things that you can counter so that you are not

elbow deep in your business every day. So we take the

strategy, we add the systems and the processes, we add the tech

and the tools, and all of a sudden, you've got a business

there. Means that it can run without you. It can give you

some of your time back. It means that you don't have to go on

holiday and feel like you're a slave to your business. You can

start to step away. And I always love the phrase I use this a

lot, automate first and outsource second. I think it's

really important you don't need to have a zillion people in your

team helping you behind the scenes. Maybe you'll have a few

like I do seven years ago, or a few years ago, I had seven

members of my team all doing different things. One business

was complicated. Now there's two or three of us. We've got the

tech and the tools that are carrying the load for us. This

is what technology will do. This is what systems and processes

will do so this is the burst of acubusiness movement, because

what I realized I was doing with my clients is I was helping them

to make smart, intelligent, simple shifts in their business,

if you like, not hats in terms of cutting corners, adjustments,

millimeter, micrometer adjustments that were making all

the difference for them. This was running a smart, intelligent

business. It was taking their hot mess business and turning it

into something that ran like chock work was really

streamlined and systemized. And for me, this is, this makes my

heart saying this is like, this is what we have to get to in

business. Because if you got a ball and chain around your leg,

if you can't go on holiday without having to check in or do

things, or worse still, maybe it's worse. I don't know. It

depends who's you're asking the question to. But what if you

what if your business only makes sales, if you are the person

making the sales. I can't think of anything worse. It's like,

what if you want to step back? What if you don't want to make

sales one day? Feel like the people who are solely

responsible for bringing sales into the business don't really

have a business. They have a job, a job that's potentially

24/7 so we've got to change that. We know we've got to

change that. So we've got the strategy, we've got the systems

and processes and the tech and the tools. We've got a smart,

intelligent adjustments that are making one a heck of a

difference to people's businesses. By stepping

themselves out of the business, the business running in the

background is bringing in the sales. It's giving them freedom

and time and impact a tick in all of those boxes. This is

amazing. Okay, so what happens when you start to feel

exhausted, or you're working a little bit too hard and you

notice the signs of burnout, or you notice that you're slipping

into hustle mode and you don't want to be because you know this

isn't going to help. We all know that hustle mode does not help

us to build businesses. It's really, really hard to stop

getting into that situation. I see it time and time, all the

time with my clients, the feeling of having to push harder

to get more is unsustainable, and frankly, it doesn't work.

The harder you push, the more you get away from the very thing

that you're working towards. So sometimes we've got to undo a

lot of the beliefs we have around hard work and business,

and sometimes it comes from childhood or it comes from past

stories that we've told ourselves. We've got to undo

that. We've got to feel great. And a massive part we feel great

in business is to boost our energy, to make sure that we are

energized, and we're bringing a great sense of energy into our

business every day. But I have a strategy. You got to have the

systems and the means to implement that strategy, but

you've got to feel amazing as well. You've got to you've got

to feel like you are optimized. Your business needs to be

optimized, and you need to be optimized. And so this is how

the story of the biohacking business movement came about.

Because what I started to notice is that my clients were getting

great results. Some of them were they were pushing really hard,

and I was having one heck of the job of trying to get him to slow

down and be be more intentional with what they were working on.

And that's not easy. What I noticed as that is that there

was things that I could help them with, that I was bringing

into my own life and business, that I started bringing into my

clients lives and business, like the things that I do. To feel

energized in the morning the buyer hacks that I was already

doing to get the very best out of myself. When I stepped that

one day, I realized, actually I'm helping my clients optimize

their business. But actually, what if I had them to optimize

themselves as well? And that powerful combination of

optimized business and optimized you really is where the

exponential growth, like, if we plug away with chip away at a

strategy, we're going to get linear growth. But if we, if we

bring in the work that we need to do on ourselves, and we'll

talk about what those things might be in a minute, that's

when the doors open for exponential growth. So I just

had this really big light bulb moment one day, it was that

okay, I'm people are optimizing their businesses with my help.

What if we optimize them as well? Because ultimately, this

is what I'm doing. And it became a movement where my own, my own

passion, fire hacking, started to filter into my clients

businesses. And this was the most joyful thing I've done in

probably the entire duration of my business because this is when

people started to feel great, the shifts in their habits, the

supplements that they can take to boost their cognitive

ability, the lion's mane, binaural beats, the deep work,

the dig, the breast work, the meditation, the cool therapy,

the hot therapy, all of these things, like not all of them at

the same time, of course, but when you start to bring in some

of these things into your business in a in a strategic

way, that's when you realize the power of what you bring to the

table. That's when you realize that strategy alone is not

enough. So this realization that I have, what if I bring this and

this and we we expand all of it together, it was incredible. And

this is the story of the biohack your business movement and how

it all began. It's the optimization of your business,

it's the optimization of you, and it's the power of bringing

both of these things together. And then the pieces of the

puzzle literally started dropping into place. So where I

realized it is okay, I'm a business coach. I love helping

people with their strategy. We know that's important. You can't

build a business with that strategy. I mean, of course, you

can't. You'd be running up and down the field all the time and

never scoring. So we need the strategy. Okay, that's what I'm

doing already. Well, what about the systems and the tech and the

tools? Okay, so I have a tech platform called expert space.

Okay, this is a really important part of the puzzle as well. This

is already in place. Okay, so what am I doing in terms of my

own health and longevity and energy? Well, I'm doing all of

these things from a bio hacking perspective already. I am fast

approaching 50. I feel like I'm in the best shape of my life, to

the point where people say to me, Karen, what's your secret?

And I'm like, okay, eye hacking is my secret. How can I get this

out to more people? How can I share this with more people?

Because the secret to feeling amazing is knowing yourself, and

when you know what you need to do to optimize you, just like

we're doing in our businesses, that's when it becomes really

powerful. That's when our energy increases, and that's when we

have this, we have this untapped supply of energy that we can

feed into our business. And then I started to think, Oh, my God,

I've got a biology degree as well. I studied biomedical

sciences at university. I have a fascination with biology, human

biology, how the human body works, even though it feels like

it was a very long time ago that I was at university studying

biomedical sciences, this is a passion. It's never left me.

How can I tap into and leverage my interest

in biology? And when I realize this,

it all just started falling into place. I was like, strategy,

tech and systems, leverage, simplicity, age, longevity,

energy, biology. Have you ever had a moment where you just

think the writing's on the wall is staring me in the face? I've

got to do something with this. And that's true. The biohack

your business idea was born. I was running a retreat. I was

helping my retreat goers with their strategy. We were running

day two, which was the biohacking day of the retreat.

They felt amazing. They were doing things like headstands.

They were they were doing press ups and blasting through their

previous best on press ups in a kind of controlled experiment. I

was seeing firsthand what was possible with applying

ourselves, that that strong mindset shift the tap. Into our

energy, cold water therapy, the visualization, the meditation,

the breath work, the focus, the clarity and the motivation that

we get from biohacking. So this year has been really pivotal.

The bio hack your business movement has been created,

building a bio Hack Your Business Mastermind. We've got

15 people in it at the moment, beta testing it, and it's

incredible. There is no doubt in my mind that this is the future

of business. There is no doubt in my mind that this is what

people need. If you're building a business and you're following

a strategy, or you're trying to follow a strategy and it's not

working. Or if you're finding it hard to even follow a strategy

because there's something getting in the way that's just

stopping you from doing what you need to do, even if you've got

the tech and the tools and you put in the stuff out there, it's

not going to help. If you're feeling exhausted or tired or

not energized, if you're getting up in the morning feeling a

sense of dread, and you don't have a spring in your stair and

you don't feel like you're bringing the best of yourself to

your business. If your mindset is not where it needs to be, if

your energy is not where it needs to be, if any of these

things are not clicking into place, you got to find that it's

impacting on your business. It's going to going to affect how

much money you make. It's going to affect how productive you

are. It's going to affect how you show up every single day,

whether that's on social media or on the calls to your clients.

It's going to have a massive effect on your business. And you

might be listening to this thinking, this is what I'm

seeing right now. Let me tell you, it's not your fault,

because strategy alone is not enough. You need way more than

strategy to build the business that you really aspire to have,

and that's why I am so excited about this buyer hack your

business movement. We're bringing together strategy.

We're bringing together the tech and the tools through expert

space. We're bringing together the energy and the buyer hacking

and this self, personal optimization. Imagine what is

possible with all of these things in place. It's

incredible. It blows my mind to even think about what the future

looks like for entrepreneurs, because it is a movement. My

vision for this is huge, and the story of how I arrived at ACE

was wanting to get the best out of myself. Of course, I do,

wanting to make sure that the energy that I bring into my

business doesn't start depleting when I hate perimenopause or

menopause, which is an inevitability for women who are

in their 40s and 50s and beyond. I don't want to be waking up in

the morning feeling like I don't have the energy, or if I've got

brain fog, or any of these things that, frankly, we hear as

horror stories. That's not negotiable for me. Now, of

course, some of it I might not have any choice about, but I

have a phenomenal amount of control over my my health, my

well being, my mindset, my energy. And that's what I

started doing. I started taking control over my health, and I

started seeing how this was really great for my business.

And then I started realizing that this is what my clients

needed as well. And so I started sharing what I was doing with my

clients. And then I realized, oh my god, I'm doing the strategy.

I'm doing the tech and the tools with expert at space. I'm

bringing in my energy, and how can my clients build their

energy? I'm sharing the supplements I'm taking and the

the deep work that I'm doing and my strategies and the day to day

things, or the week to week things that I'm and I'm really

leveraging. This is about leverage and leverage. It's like

one of the best words in the dictionary, leverages. I joke

amongst my clients that leverage is my middle name. We leverage

business. We build a slick, smart, streamlined business.

Leverage is getting more from less. So we can do that in

business. Great. The concept and the idea and being able to do

this in business is incredibly powerful. What if we can now

apply the principles of leverage to ourselves as well? This is

the big game changer. This is what so few people are doing.

And this is honestly, my friends. This is the missing

piece of the entrepreneurial puzzle, and this is how the

biohack your business movement was born. I really hope you've

enjoyed this episode where I take you through the story, the

stages of how this all started and where it's going in the

future. If you love the idea of this, I'm building a complete

solution for entrepreneurs, where every aspect of your

business and you is taken care of, if you love the idea of

this, if you want to know how to improve your energy, if you want

to know how to optimize yourself and your business, if you want

the best strategies and systems and processes along with the

Tech. Can the tools to make all of this happen so that you know

that you do your best work when you look after yourself, because

when you feel great, you do great. Then I'd love to invite

you to join my biohack your business wait list, and if you

want to book a call with me, reach out to me at any time you.