1 00:00:00,000 --> 00:00:03,299 01 Main Mic: Hello and welcome to the eCommerce Podcast with 2 00:00:03,299 --> 00:00:05,340 me, your host, Matt Edmundson. 3 00:00:05,350 --> 00:00:10,450 Now this is a show all about helping you deliver eCommerce wow. 4 00:00:10,600 --> 00:00:11,249 Oh yes. 5 00:00:11,449 --> 00:00:16,930 And to help us do just that today, I am chatting with my very good guest, 6 00:00:16,930 --> 00:00:22,440 special guest, Mario Lanzarotti from Six Figure Zen about the Zenpreneur 7 00:00:22,440 --> 00:00:24,930 approach to scaling your business. 8 00:00:27,059 --> 00:00:28,630 Yeah, we're going to take a slightly different tack 9 00:00:28,630 --> 00:00:29,779 today, ladies and gentlemen. 10 00:00:30,080 --> 00:00:32,990 We're going to be talking about how to avoid burnout as eCommerce 11 00:00:33,000 --> 00:00:36,629 entrepreneurs amongst other things with the legend that is known as Mario. 12 00:00:37,009 --> 00:00:41,319 But before we get into that, let me just remind you, if you are regular 13 00:00:41,319 --> 00:00:43,689 to the show, this you will already know, but if you're not for the first 14 00:00:43,689 --> 00:00:44,820 time with us, warm welcome to you. 15 00:00:44,820 --> 00:00:45,799 It's great to have you with us. 16 00:00:46,319 --> 00:00:49,639 Make sure you head over to the website, eCommercepodcast. 17 00:00:49,669 --> 00:00:50,059 net. 18 00:00:50,419 --> 00:00:52,849 Make sure you hit the, the button which says... 19 00:00:53,449 --> 00:00:57,149 Subscribe to the podcast, give us your email and we'll send you an email 20 00:00:57,149 --> 00:01:01,299 every week with the latest episode notes and all that sort of stuff in 21 00:01:01,299 --> 00:01:04,859 there that comes straight to your inbox totally for free, which is just medical 22 00:01:05,119 --> 00:01:06,349 and you never miss out on anything. 23 00:01:06,369 --> 00:01:07,799 I'm having conversations with Mario. 24 00:01:07,799 --> 00:01:08,999 You're going to want to take notes. 25 00:01:08,999 --> 00:01:10,099 You're going to want all the links. 26 00:01:10,449 --> 00:01:11,389 We send all that to you. 27 00:01:11,509 --> 00:01:13,409 So just head over to eCommercePodcast. 28 00:01:13,439 --> 00:01:16,689 net and make sure you sign up for that. 29 00:01:16,689 --> 00:01:17,699 Now, today's episode. 30 00:01:18,484 --> 00:01:23,464 It is made possible by the fabulous e commerce cohort, the monthly 31 00:01:23,464 --> 00:01:26,694 membership and mastermind group that you should definitely be a part of 32 00:01:26,694 --> 00:01:28,894 if you're involved in e commerce. 33 00:01:29,414 --> 00:01:35,514 It is all about helping you grow and deliver e commerce wow every month. 34 00:01:35,929 --> 00:01:38,359 There are expert workshops that you can join in. 35 00:01:38,389 --> 00:01:40,499 You can join in the podcast recordings. 36 00:01:40,499 --> 00:01:43,159 We stream them live into the cohort. 37 00:01:43,179 --> 00:01:43,959 You can watch live. 38 00:01:43,959 --> 00:01:44,749 You can come along. 39 00:01:45,039 --> 00:01:46,539 You can ask guest questions. 40 00:01:46,849 --> 00:01:49,139 You can do all of that good stuff. 41 00:01:49,159 --> 00:01:50,449 Yes, you can without any drama. 42 00:01:50,789 --> 00:01:52,559 So check it out ecommercecohort. 43 00:01:53,359 --> 00:01:54,999 com I'm in there. 44 00:01:55,509 --> 00:01:56,259 Come join me. 45 00:01:56,359 --> 00:01:57,589 It'll be great to see you. 46 00:01:58,039 --> 00:02:04,059 Now, Mario Lanzarotti is more than just a TEDx speaker. 47 00:02:04,579 --> 00:02:06,129 with nearly a million views. 48 00:02:06,139 --> 00:02:09,909 He's the creator of the Zenpreneur Method, a high performance coach who 49 00:02:09,929 --> 00:02:14,699 challenges the hustle and grind culture that's prevalent in entrepreneurship. 50 00:02:14,999 --> 00:02:19,579 Through his company, Six Figure Zen, he helps agency owners scale to multi 51 00:02:19,579 --> 00:02:22,349 six figure levels without burnout. 52 00:02:22,579 --> 00:02:25,679 And this actually, ladies and gentlemen, is the second podcast 53 00:02:26,089 --> 00:02:27,069 Mario and I have recorded. 54 00:02:27,389 --> 00:02:30,069 Yes, if you don't know, I have a few different podcasts, one 55 00:02:30,069 --> 00:02:32,319 of which is called Push To Be More where we talk with business 56 00:02:32,319 --> 00:02:33,689 leaders about all things business. 57 00:02:34,784 --> 00:02:37,034 And it's fair to say Mario, that's where you and I met. 58 00:02:37,034 --> 00:02:40,064 We had a great conversation on there, so we thought let's bring that over. 59 00:02:40,734 --> 00:02:42,054 To the e-Commerce podcast. 60 00:02:42,054 --> 00:02:43,194 So welcome to the show, man. 61 00:02:43,194 --> 00:02:44,094 Welcome to this one. 62 00:02:44,094 --> 00:02:44,754 How are we doing? 63 00:02:45,499 --> 00:02:47,699 Guest 1 - Mario Lanzarotti: Matt, thank you so much for having me again. 64 00:02:47,729 --> 00:02:48,929 It's a pleasure to be here. 65 00:02:48,959 --> 00:02:52,999 I really enjoyed our first conversation, so I'm excited about this one 66 00:02:53,009 --> 00:02:57,269 and what nuggets we're going to extract for your amazing listeners. 67 00:02:57,639 --> 00:02:59,869 And yeah, I'm just excited to be here today. 68 00:03:00,294 --> 00:03:01,764 01 Main Mic: Like you, I enjoyed the first conversation. 69 00:03:01,764 --> 00:03:02,514 I thought this would be great. 70 00:03:02,874 --> 00:03:05,414 And it was it is fascinating because you've coined this 71 00:03:05,414 --> 00:03:08,069 phrase, zenpreneur which I love. 72 00:03:08,259 --> 00:03:09,389 If I think it's very clever. 73 00:03:09,404 --> 00:03:12,044 We, I've coined the phrase e-commerce. 74 00:03:12,314 --> 00:03:15,104 I probably should trademark that if no one's done that already. 75 00:03:15,104 --> 00:03:17,654 To talk about people in e-commerce, but you've got this zenpreneur thing. 76 00:03:17,944 --> 00:03:19,114 How did that all come about? 77 00:03:20,739 --> 00:03:21,629 Guest 1 - Mario Lanzarotti: That's a good question. 78 00:03:22,039 --> 00:03:29,379 It came about out of my own waking up process from a deep disappointment. 79 00:03:29,509 --> 00:03:33,959 When I was working, when I was working in New York City, I had a startup 80 00:03:33,959 --> 00:03:35,409 there, my first startup in eCommerce. 81 00:03:36,629 --> 00:03:40,729 We were selling custom shoes that you could 3D design on our website. 82 00:03:40,729 --> 00:03:42,839 The brand was called Awl & Sundry. 83 00:03:43,299 --> 00:03:48,289 And the reason I decided to become an entrepreneur is because I wanted freedom. 84 00:03:48,409 --> 00:03:53,139 I wanted to be able to decide how I work, where I work, how much I 85 00:03:53,149 --> 00:03:58,859 work, and I mainly wanted to feel that sense of freedom within myself. 86 00:03:59,309 --> 00:04:03,739 And then fast forward two years into New York, I was burned out. 87 00:04:03,839 --> 00:04:05,159 I had panic attacks. 88 00:04:05,419 --> 00:04:09,519 I was never really present with people outside of work. 89 00:04:10,189 --> 00:04:13,559 I was working seven days a week, and whenever I had a small break 90 00:04:13,559 --> 00:04:16,879 somewhere that was outside of work, What was I thinking about? 91 00:04:17,019 --> 00:04:17,679 More work. 92 00:04:17,829 --> 00:04:23,199 So I really felt that I didn't have any freedom and that kept 93 00:04:23,199 --> 00:04:27,559 on perpetuating itself further into my entrepreneurial journey. 94 00:04:27,559 --> 00:04:33,099 And at some point I realized that freedom that I was looking for was something 95 00:04:33,109 --> 00:04:35,569 that I could not find outside of myself. 96 00:04:35,599 --> 00:04:37,379 It would, I couldn't find it in the money. 97 00:04:37,409 --> 00:04:40,779 I couldn't find it in living the remote lifestyle. 98 00:04:40,789 --> 00:04:42,454 I was, I'm living in Cape Town now. 99 00:04:42,454 --> 00:04:46,794 I was living in Mexico and different places in Europe and the United States and 100 00:04:46,844 --> 00:04:51,974 on the surface, my life looked amazing, but on the inside, I didn't feel that I 101 00:04:51,974 --> 00:04:54,324 always felt that sense of whatever I do. 102 00:04:54,574 --> 00:04:55,714 It's just not enough. 103 00:04:56,024 --> 00:05:00,294 And I would pride myself with that because if you look into the hustle and 104 00:05:00,294 --> 00:05:05,324 grind culture, the sensation of it's not enough, that feeling of not enough. 105 00:05:05,639 --> 00:05:09,759 is a good thing, because it keeps you pushing, it keeps you going forward. 106 00:05:09,799 --> 00:05:16,109 Now, for me, I was like, there has to be a better way, because whenever I did a 107 00:05:16,109 --> 00:05:22,734 meditation, whenever I did something that was for my well being, What I started to 108 00:05:22,734 --> 00:05:28,514 notice is that with that enhanced sense of well being, I was showing up differently. 109 00:05:29,054 --> 00:05:32,174 I was much more relaxed in my interactions with people. 110 00:05:32,514 --> 00:05:37,264 I was much more present with what people were saying, which meant I could 111 00:05:37,294 --> 00:05:39,934 hear more and see more opportunities. 112 00:05:40,274 --> 00:05:41,924 And I would sleep better. 113 00:05:42,064 --> 00:05:44,534 I would just make better decisions altogether. 114 00:05:45,044 --> 00:05:49,594 That's where I was like, okay, maybe there's a way to bring together that 115 00:05:49,594 --> 00:05:55,364 focus on well being and still connect it to high performance and success. 116 00:05:58,719 --> 00:06:00,459 01 Main Mic: So you cracked the code, basically. 117 00:06:01,734 --> 00:06:02,124 Guest 1 - Mario Lanzarotti: Maybe! 118 00:06:02,864 --> 00:06:03,024 We'll see. 119 00:06:04,319 --> 00:06:05,519 01 Main Mic: Let's summarize. 120 00:06:05,519 --> 00:06:06,959 We've cracked the code, ladies and gentlemen. 121 00:06:07,559 --> 00:06:08,320 And this is great. 122 00:06:08,330 --> 00:06:10,990 And this is the conversation that we had on Push, wasn't it? 123 00:06:10,990 --> 00:06:14,020 And we talked around this quite a bit and the challenges, that you went through 124 00:06:14,260 --> 00:06:15,520 in the business and so on and so forth. 125 00:06:16,820 --> 00:06:20,440 But today I wanted to get into this specifically, this code, 126 00:06:20,450 --> 00:06:21,750 for want of a better expression. 127 00:06:21,950 --> 00:06:27,700 Where eCom entrepreneurs are, because you've worked with eCom entrepreneurs. 128 00:06:27,830 --> 00:06:30,890 You've, it sounds like you've done a few online things yourself. 129 00:06:30,890 --> 00:06:32,760 You know what it is to sit in that chair. 130 00:06:33,400 --> 00:06:35,720 And so let's, I wanted to take a different, a slightly different tack, 131 00:06:35,720 --> 00:06:38,160 because normally we'd talk about, this is how you do eCommerce better. 132 00:06:38,220 --> 00:06:38,650 Or, we give. 133 00:06:38,885 --> 00:06:41,135 Tips and tricks on how to deduce that. 134 00:06:41,555 --> 00:06:45,495 So let's actually today focus on the eCommerce list, the person 135 00:06:45,495 --> 00:06:49,295 listening themselves and talk about this idea of burnout, because it's 136 00:06:49,295 --> 00:06:50,845 a word which I've heard a lot. 137 00:06:51,455 --> 00:06:56,075 It's a word which I have, um, seen. 138 00:06:57,265 --> 00:07:01,615 I heard people use more and more frequently that they feel like 139 00:07:01,615 --> 00:07:03,515 they're experiencing burnout. 140 00:07:03,525 --> 00:07:08,595 So let's start at the beginning, Mario, if we can, and use your expertise and all the 141 00:07:08,595 --> 00:07:09,885 stuff that you've learned along the way. 142 00:07:09,955 --> 00:07:11,875 How would you define burnout? 143 00:07:11,885 --> 00:07:15,015 How would somebody know if they're going through something like burnout? 144 00:07:16,245 --> 00:07:17,305 Guest 1 - Mario Lanzarotti: Yeah, that's a great question. 145 00:07:17,305 --> 00:07:21,205 And I would say some of the symptoms to recognize that you are 146 00:07:21,395 --> 00:07:27,180 experiencing burnout are, first of all, It's that sense of you're easily 147 00:07:27,270 --> 00:07:31,800 irritated, that there's a sense of getting triggered by small things. 148 00:07:32,020 --> 00:07:34,969 You might, one of the people that you work with says, Okay, I'm going 149 00:07:34,970 --> 00:07:37,180 to get you that, that thing by 3pm. 150 00:07:37,499 --> 00:07:38,530 And it's 3. 151 00:07:38,530 --> 00:07:41,680 30, and you're starting to freak out on the inside. 152 00:07:41,749 --> 00:07:44,189 You're like, how dare this person, what's going on? 153 00:07:44,240 --> 00:07:46,610 This is not what I'm paying for, that kind of stuff. 154 00:07:46,840 --> 00:07:48,640 You're not sleeping well. 155 00:07:48,710 --> 00:07:51,180 You're waking up, you're not feeling refreshed. 156 00:07:51,400 --> 00:07:53,210 But you're feeling kind of groggy. 157 00:07:53,210 --> 00:07:56,960 You need half a pot of coffee to get going. 158 00:07:56,970 --> 00:08:00,950 Maybe you need, you need to get a, have a shower first, and it takes you like 159 00:08:00,950 --> 00:08:05,370 half an hour to just start the engine for it to start running smoothly. 160 00:08:05,760 --> 00:08:11,360 Another sign is that you're, there's a lack of focus, a lack of concentration, 161 00:08:11,750 --> 00:08:16,390 and you're easily distracted, instead of completing a task, you're flipping 162 00:08:16,390 --> 00:08:20,300 around, and you're doing all four or five other things at the same time, and then 163 00:08:20,300 --> 00:08:25,480 there's just this overlying sensation of being tired, like you arrive at the 164 00:08:25,480 --> 00:08:27,370 end of the day, and you're crashing. 165 00:08:27,575 --> 00:08:35,055 And you need a lot of coping mechanisms, like binge watching Netflix excessive 166 00:08:35,055 --> 00:08:41,645 amounts of alcohol, weed you need something to give yourself pleasure 167 00:08:41,665 --> 00:08:43,015 that doesn't come from within. 168 00:08:43,255 --> 00:08:44,534 Food is another thing. 169 00:08:44,755 --> 00:08:47,925 And then come the weekend, Friday, you're like... 170 00:08:48,395 --> 00:08:49,235 God, it's Friday. 171 00:08:49,815 --> 00:08:54,225 And then there's this sense of and so when you're resting, the resting 172 00:08:54,235 --> 00:08:59,135 isn't really a regenerative resting, but it's more like a numbing. 173 00:08:59,145 --> 00:09:01,675 It's more like a, my God, I'm just so tired. 174 00:09:01,675 --> 00:09:02,965 I just don't want to think about stuff. 175 00:09:02,985 --> 00:09:06,554 I just don't, let me just go do anything so I can avoid 176 00:09:06,774 --> 00:09:08,154 whatever I'm really feeling. 177 00:09:08,155 --> 00:09:12,455 So I say, if you're dealing with those things, that's a good sign 178 00:09:12,465 --> 00:09:14,325 that you are experiencing burnout. 179 00:09:16,185 --> 00:09:18,975 01 Main Mic: As you're reading the list I'm going, Oh, I've not got that. 180 00:09:19,015 --> 00:09:19,905 Oh, I might have a bit of that. 181 00:09:19,905 --> 00:09:20,585 Oh, I've not got that. 182 00:09:20,755 --> 00:09:26,144 And I'm just doing this sort of mental checklist and so would it be fair to say, 183 00:09:26,144 --> 00:09:28,865 Mary, listening to you go through that, which is a great list, by the way, super 184 00:09:28,875 --> 00:09:30,344 helpful because it's very clarifying. 185 00:09:32,270 --> 00:09:34,650 There are degrees, then, of burnout, aren't there? 186 00:09:34,750 --> 00:09:36,990 Everything that you've talked about there is, it's not black 187 00:09:36,990 --> 00:09:38,180 or white, there's a scale. 188 00:09:38,250 --> 00:09:42,429 There's a scale of how much I binge watch Netflix, or how tired I wake up feeling 189 00:09:42,429 --> 00:09:44,179 in the morning, and so on and so forth. 190 00:09:45,740 --> 00:09:48,780 .. And so there's a, I suppose there's a scale of burnout, isn't 191 00:09:48,780 --> 00:09:50,220 there, that we can go through. 192 00:09:50,560 --> 00:09:53,609 Are there different stages that you've noticed with people, starting 193 00:09:53,609 --> 00:09:57,010 with some, something quite mild at the top to, full on burnout 194 00:09:57,010 --> 00:09:58,150 at the bottom that we go through? 195 00:09:59,005 --> 00:09:59,885 Guest 1 - Mario Lanzarotti: Yeah, absolutely. 196 00:09:59,885 --> 00:10:02,445 And just like you said, it's never black or white. 197 00:10:02,455 --> 00:10:05,705 It's never like a, my brand is called the Zenpreneur. 198 00:10:05,945 --> 00:10:08,834 It's not that I'd never experience any of those things. 199 00:10:08,875 --> 00:10:09,265 I do. 200 00:10:09,995 --> 00:10:16,045 The mastery process is recognizing that, oh, okay, I'm quite irritable today. 201 00:10:16,065 --> 00:10:17,134 It's okay, what's going on? 202 00:10:17,655 --> 00:10:19,515 And then I can check in with myself. 203 00:10:19,725 --> 00:10:21,435 How much am I sleeping? 204 00:10:22,125 --> 00:10:24,735 How much time am I taking to work out? 205 00:10:25,525 --> 00:10:30,025 Just last week, I noticed I got really un present. 206 00:10:30,680 --> 00:10:35,170 I was rushing from one thing to the next, just pop, one task, one meeting 207 00:10:35,170 --> 00:10:39,730 to the next, and then I, at the end of the day, I sat down, and I noticed 208 00:10:39,750 --> 00:10:43,720 that I just wanted to binge watch something, and when I had this desire 209 00:10:43,729 --> 00:10:48,720 for some quote unquote unhealthy food, like some fast food, and then I caught 210 00:10:48,720 --> 00:10:52,910 myself, I was like, whoa, it's like, when was the last time I did nothing? 211 00:10:53,305 --> 00:10:57,365 When was the last time I just went outside and I just sat down somewhere and I just 212 00:10:57,735 --> 00:11:03,615 enjoyed the sunset and I just, decided to be with myself and I was like, okay, 213 00:11:03,615 --> 00:11:06,564 I haven't been doing that for quite some time, even though I meditate every 214 00:11:06,564 --> 00:11:10,874 single day, my meditations I'm doing, they're activation meditations, they're 215 00:11:10,875 --> 00:11:14,955 not just do nothing meditations and sometimes it's important to do that. 216 00:11:15,265 --> 00:11:18,605 So I would say, to your point, not black and white. 217 00:11:19,020 --> 00:11:19,880 Very true. 218 00:11:20,150 --> 00:11:24,660 And then of course, as I just said, you will notice those signs. 219 00:11:24,660 --> 00:11:31,150 And the thing is, if you're not trained, if you're not, if you have never sat down 220 00:11:31,150 --> 00:11:36,329 to exercise your awareness muscle, it's likely that those things will slip by you. 221 00:11:36,370 --> 00:11:39,820 And it's even more likely that you tell yourself, Oh, this 222 00:11:39,820 --> 00:11:41,330 is just the way that it is. 223 00:11:41,960 --> 00:11:45,780 And this is the challenge that I see with the whole hustle and grind culture, 224 00:11:46,850 --> 00:11:49,420 where we make burnout almost a trophy. 225 00:11:49,870 --> 00:11:52,310 It's like Sleep is for losers. 226 00:11:52,950 --> 00:11:54,600 It's I can sleep when I'm dead. 227 00:11:54,620 --> 00:11:55,340 I used to say that. 228 00:11:55,340 --> 00:11:56,530 I can sleep when I'm dead. 229 00:11:57,440 --> 00:12:00,510 Like we would, I can still see this going on. 230 00:12:00,550 --> 00:12:05,310 A lot of people are just like using that as a means to justify 231 00:12:05,340 --> 00:12:06,920 not looking within themselves. 232 00:12:07,179 --> 00:12:10,320 And the more you do this, the more of a ticking time bomb it is. 233 00:12:10,570 --> 00:12:15,300 You might be irritable in the beginning, but at some point, what I see a lot, and 234 00:12:15,300 --> 00:12:20,239 that's really sad, is a lot of people, a lot of entrepreneurs are just numb. 235 00:12:20,585 --> 00:12:21,335 They just don't feel anything. 236 00:12:21,905 --> 00:12:25,775 They're just like, when I ask them what's going on, I don't know. 237 00:12:25,925 --> 00:12:26,395 I don't know. 238 00:12:26,425 --> 00:12:27,205 It's just, I don't know. 239 00:12:27,235 --> 00:12:29,315 It's just, nothing excites them anymore. 240 00:12:29,515 --> 00:12:34,025 So they have to go for the bigger and bigger dopamine hits. 241 00:12:34,374 --> 00:12:37,395 And they have to go for, hit the next goal and the next goal. 242 00:12:37,544 --> 00:12:39,874 But the goal doesn't give nothing to them anymore. 243 00:12:39,914 --> 00:12:43,025 They might already have the money, but they feel empty on the inside. 244 00:12:43,385 --> 00:12:46,800 And when you're feeling empty on the inside, Like I had a conversation 245 00:12:46,800 --> 00:12:49,990 the other day with a client, he told me that over the years he'd 246 00:12:49,990 --> 00:12:54,770 been doing this so much, he didn't feel anything when he got married. 247 00:12:55,620 --> 00:12:56,040 01 Main Mic: Wow. 248 00:12:56,170 --> 00:12:58,179 Guest 1 - Mario Lanzarotti: own wedding, he didn't feel much. 249 00:12:58,310 --> 00:12:59,450 01 Main Mic: sad, that, isn't it? 250 00:12:59,895 --> 00:13:02,525 Guest 1 - Mario Lanzarotti: And he went through a whole life transformation. 251 00:13:02,525 --> 00:13:03,385 Kudos to him. 252 00:13:03,665 --> 00:13:07,645 But there's a lot of people, especially men, because we're men, we're so 253 00:13:07,934 --> 00:13:11,854 rational, we're so head connected that we don't disconnect from our bodies, 254 00:13:12,295 --> 00:13:17,225 that all we justify this, we try to think ourselves out of the things 255 00:13:17,234 --> 00:13:18,574 that are happening inside of us. 256 00:13:18,575 --> 00:13:22,890 And at some point, there's such a strong disconnect that Then, 257 00:13:23,060 --> 00:13:28,450 burnout is essentially a sensation of strongly accumulated stress. 258 00:13:28,880 --> 00:13:32,029 And over time, that stress turns into disease. 259 00:13:32,240 --> 00:13:33,799 And that's when we're talking cancer. 260 00:13:33,799 --> 00:13:35,260 That's when we're talking diabetes. 261 00:13:35,690 --> 00:13:38,019 That's when we're seeing, high blood pressure. 262 00:13:38,019 --> 00:13:40,790 And, people might be saying, oh, no, that's not correlated. 263 00:13:40,790 --> 00:13:42,700 But please take a look. 264 00:13:42,750 --> 00:13:46,350 There are studies over studies that show you the correlation between mind... 265 00:13:46,700 --> 00:13:49,940 Emotions and actual disease manifesting in the body. 266 00:13:51,935 --> 00:13:52,275 01 Main Mic: Yeah. 267 00:13:53,225 --> 00:13:53,645 Yeah. 268 00:13:53,655 --> 00:13:58,944 It's an interesting phrase you use that burnout is the accumulation of stress. 269 00:13:59,364 --> 00:14:02,394 And so we burn out because we have accumulated stress and 270 00:14:02,394 --> 00:14:05,004 we have not dealt with stress. 271 00:14:05,004 --> 00:14:06,554 There's that old phrase, isn't it? 272 00:14:06,874 --> 00:14:09,614 Catch the foxes before they spoil the vineyard kind of 273 00:14:09,614 --> 00:14:11,994 thing, or catch the little foxes before they spoil the vineyard. 274 00:14:13,059 --> 00:14:17,559 And so it's easy, I think, and I'm speaking from experience here, I'm an 275 00:14:17,559 --> 00:14:22,309 eCommerce entrepreneur, and I can quite happily work 12, 13 hours a day, sometimes 276 00:14:22,309 --> 00:14:25,239 just with everything that's going on and all the things that we need to do. 277 00:14:26,019 --> 00:14:30,594 And you You know that you should probably just take a break, go for a walk. 278 00:14:30,754 --> 00:14:33,834 These sort of little things maybe even do a workout that day or whatever, 279 00:14:33,834 --> 00:14:35,164 but something takes you away from it. 280 00:14:36,004 --> 00:14:42,894 And when I find for me that actually, when I am stressed, I tend to avoid 281 00:14:42,904 --> 00:14:46,674 those little things that actually make me well, for want of a better 282 00:14:46,674 --> 00:14:47,754 expression, those little things. 283 00:14:48,154 --> 00:14:51,624 And so then I can see this accumulate, I can see with this phrase, the accumulation 284 00:14:51,624 --> 00:14:55,124 of stress makes sense because I've not done The little things that sort 285 00:14:55,124 --> 00:14:57,204 of stopped that early in its track. 286 00:14:57,205 --> 00:14:58,659 Yeah. 287 00:14:58,939 --> 00:14:59,209 Guest 1 - Mario Lanzarotti: Yeah. 288 00:14:59,209 --> 00:14:59,479 And, 289 00:14:59,789 --> 00:15:04,549 the conversation is also about, and this is really important because a lot of 290 00:15:04,549 --> 00:15:05,819 your listeners are probably like yeah. 291 00:15:05,819 --> 00:15:06,449 Sounds good. 292 00:15:06,519 --> 00:15:09,099 Sounds nice, but I've got bills to pay. 293 00:15:09,509 --> 00:15:14,039 I've got goals to hit and I get it and the whole notion that I'm bringing 294 00:15:14,039 --> 00:15:19,209 forward of the Zenpreneur is not well being at the expense of your 295 00:15:19,209 --> 00:15:23,299 performance, of the results that you're creating in life, quite the contrary. 296 00:15:23,319 --> 00:15:28,299 What I'm saying is that if you make your well being the priority, you're going 297 00:15:28,339 --> 00:15:35,149 to produce It's way bigger and better results, maybe not in the immediate short 298 00:15:35,149 --> 00:15:40,139 term, although now I'm already seeing that, not even that is accurate, but 299 00:15:40,149 --> 00:15:44,699 for sure in the long term, I mean think about this, when you're feeling in your 300 00:15:44,699 --> 00:15:51,459 center, your decisions are clearer, when you're in your center, you communicate 301 00:15:51,494 --> 00:15:55,694 Better, which means the people that work with you, they understand you better. 302 00:15:56,084 --> 00:15:58,094 That means there's less conflict. 303 00:15:58,094 --> 00:16:01,514 If there's less conflict, people are doing what they're supposed to be doing, 304 00:16:01,754 --> 00:16:06,134 which means tasks get done in time and in the way that you ask them to get done. 305 00:16:06,404 --> 00:16:09,464 And so also your creative thinking capacity. 306 00:16:09,519 --> 00:16:12,529 If you cannot think creatively, you're lost. 307 00:16:12,784 --> 00:16:16,584 You're just eating stuff again and again, and you're expecting a different outcome, 308 00:16:16,594 --> 00:16:18,754 which is the definition of insanity. 309 00:16:19,884 --> 00:16:26,444 My idea is, my, what I'm proposing is, Creating a foundation of well being, 310 00:16:26,874 --> 00:16:31,284 that doesn't mean that you have to, like me, get up at 5 every day in the morning 311 00:16:31,314 --> 00:16:36,054 and have a 3 4 hour morning routine, I think that's a bit extreme for most 312 00:16:36,054 --> 00:16:41,404 people, but seriously, just 20 minutes, 20 minutes of you sitting down and just 313 00:16:41,404 --> 00:16:46,544 focusing on your breathing and just focusing on eating healthy and clean and 314 00:16:46,544 --> 00:16:53,114 drinking mostly water, it's small shifts, Have such a quantum impact on the way 315 00:16:53,114 --> 00:16:54,764 that you operate as a business owner. 316 00:16:55,639 --> 00:16:56,019 01 Main Mic: Yeah. 317 00:16:56,019 --> 00:16:57,709 And actually we see that in eCommerce. 318 00:16:57,709 --> 00:17:00,234 We talk about this in eCommerce and it's. 319 00:17:00,654 --> 00:17:05,004 We talk about the rule of one percent which is actually if I can increase things 320 00:17:05,004 --> 00:17:09,984 by one percent, then the overall impact on the business is quite extraordinary. 321 00:17:09,994 --> 00:17:12,754 If I can increase my conversion rate by one percent, if I can increase 322 00:17:12,754 --> 00:17:14,004 my open rate by one percent. 323 00:17:14,724 --> 00:17:19,229 And so quite often in eCommerce, we're looking for the What's going to grow my 324 00:17:19,229 --> 00:17:22,019 business, what's going to double it in the next 12 months, which is fine if you're 325 00:17:22,019 --> 00:17:25,739 starting up, but actually, if you've been around for a while, the better question 326 00:17:25,739 --> 00:17:29,529 it seems to ask is, where can I find these 1 percent gains because actually 327 00:17:29,529 --> 00:17:31,209 it has a profound impact on everything. 328 00:17:31,999 --> 00:17:35,299 And that's we talk about that in eCommerce cause it works, right? 329 00:17:35,329 --> 00:17:37,719 And what you're talking about here is physically going. 330 00:17:38,229 --> 00:17:43,389 Where are the 1 percent gains mentally, emotionally, spiritually, where are 331 00:17:43,389 --> 00:17:47,879 those gains that can help me because I, and again, I don't know if you 332 00:17:47,879 --> 00:17:49,529 found this to be your experience, Mary. 333 00:17:49,549 --> 00:17:56,009 I know if I try and change too much overnight, it's, it doesn't really 334 00:17:56,009 --> 00:17:58,109 last because I run out of steam. 335 00:17:58,129 --> 00:17:59,129 I run out of energy. 336 00:17:59,814 --> 00:18:00,044 Guest 1 - Mario Lanzarotti: Yep. 337 00:18:00,874 --> 00:18:01,214 Same. 338 00:18:01,264 --> 00:18:03,724 It's, I love using the gym analogy. 339 00:18:04,024 --> 00:18:08,384 If you're going to the gym and your biceps is at a, for lack of a better 340 00:18:08,384 --> 00:18:12,324 description, at a level one, and you want to ultimately get to a level 10, if 341 00:18:12,334 --> 00:18:17,454 you try to get there in two days, you're going to rip your muscles apart and you're 342 00:18:17,454 --> 00:18:21,504 going to be You're going to be able to do nothing for a couple months because 343 00:18:21,504 --> 00:18:23,884 you tried so hard to push into that. 344 00:18:24,164 --> 00:18:29,454 So the philosophy is, what you're bringing for once 1 percent every day is 345 00:18:29,454 --> 00:18:35,734 essentially a Zen philosophy, which is all about detaching yourself from the outcome. 346 00:18:36,314 --> 00:18:42,574 If you detach yourself from the outcome, let's say your goal is to generate 50, 000 347 00:18:43,414 --> 00:18:46,904 per month with your business in revenue or in income, whatever, wherever you're 348 00:18:46,904 --> 00:18:51,694 at, and You're so caught up on that goal. 349 00:18:51,994 --> 00:18:53,344 You're like, I got to get to this goal. 350 00:18:53,344 --> 00:18:54,284 I got to get to this goal. 351 00:18:54,284 --> 00:18:55,224 I got to get to this goal. 352 00:18:55,754 --> 00:18:58,764 What happens is you get tense. 353 00:18:58,944 --> 00:19:02,854 Your body creates an additional amount of stress, chronic stress. 354 00:19:03,144 --> 00:19:07,974 And so you start making decisions from a reactive place. 355 00:19:08,104 --> 00:19:09,844 You start trying to cut corners. 356 00:19:10,064 --> 00:19:14,074 You try to Engage in unethical practices. 357 00:19:14,074 --> 00:19:17,634 You're trying to, deny your own commitments or the commitments 358 00:19:17,634 --> 00:19:18,814 you made to other people. 359 00:19:18,824 --> 00:19:23,544 And you create a lot of problems, but if you detach from the goal, which doesn't 360 00:19:23,544 --> 00:19:25,724 mean whatever, screw it, I don't care. 361 00:19:25,924 --> 00:19:30,394 It just means that you focus on what's in your hand right now in this moment. 362 00:19:31,414 --> 00:19:35,554 The, there's a zen say, zen story of a student that goes to the master 363 00:19:35,554 --> 00:19:38,624 and the student ask the master master, how do I become enlightened? 364 00:19:38,964 --> 00:19:42,054 And the master tells them, chop wood carry water. 365 00:19:42,914 --> 00:19:43,754 And what does that mean? 366 00:19:43,994 --> 00:19:46,964 You focus on what's in your control every day. 367 00:19:46,964 --> 00:19:48,284 You do the basics. 368 00:19:48,584 --> 00:19:52,474 You focus on the things that are really there sustainably 369 00:19:52,474 --> 00:19:54,214 to create long-term success. 370 00:19:54,594 --> 00:19:56,604 And if you just do that every single day. 371 00:19:57,079 --> 00:20:02,049 It will be inevitable for you to create the success you want, but the beautiful 372 00:20:02,049 --> 00:20:06,199 thing is that, and that is, you remove all of that anxiety, you remove all 373 00:20:06,199 --> 00:20:10,739 of that chronic stress, because you're not attached to the outcome, you're 374 00:20:10,739 --> 00:20:15,039 in the moment, you're in the process, that's how the best players in sports, 375 00:20:15,529 --> 00:20:20,429 why they're so good, if you look at a Ronaldo in soccer or football, or a Messi, 376 00:20:21,039 --> 00:20:24,349 they're not like, they didn't start out with I gotta win, I gotta win, I gotta 377 00:20:24,349 --> 00:20:26,579 win, they were in love with the sport. 378 00:20:26,579 --> 00:20:26,609 www. 379 00:20:26,804 --> 00:20:30,154 They just, if you see them play, they're in the moment. 380 00:20:30,214 --> 00:20:31,594 That's why they're so genius. 381 00:20:31,674 --> 00:20:35,614 And the same applies to eCommerce owners or entrepreneurs. 382 00:20:36,379 --> 00:20:37,209 01 Main Mic: yeah, absolutely. 383 00:20:37,899 --> 00:20:38,889 It's a fascinating day. 384 00:20:38,889 --> 00:20:39,169 Yeah. 385 00:20:39,469 --> 00:20:42,249 I it's an interesting one, isn't it? 386 00:20:43,239 --> 00:20:48,599 I think my general observation is very similar in the sense that if 387 00:20:48,599 --> 00:20:52,459 you have a goal and you've read all the goal setting books and you've, 388 00:20:52,469 --> 00:20:55,959 you've got smart goals and life goals and five year goals and 10 year goals 389 00:20:55,959 --> 00:21:00,219 and big hairy audacious goals and all the goals you can possibly think of. 390 00:21:00,219 --> 00:21:01,859 And I'm not belittling them at all. 391 00:21:02,029 --> 00:21:04,634 I think it's useful to think about Those kind of things. 392 00:21:05,274 --> 00:21:09,544 For me, it's more about the journey than the destination. 393 00:21:09,624 --> 00:21:12,094 I think is, I think it was John Maxwell that said success is a 394 00:21:12,094 --> 00:21:14,784 journey, not a destination, which I think is a really interesting phrase. 395 00:21:15,924 --> 00:21:18,204 And so doing what you're in, doing what's in front of you today, I 396 00:21:18,204 --> 00:21:21,674 think, how do you need, how do you eat the elephant one bite at a time? 397 00:21:21,674 --> 00:21:23,894 It's just, you just do what you can do in front of you. 398 00:21:24,424 --> 00:21:28,804 And I found actually having a, I don't know if I'd. 399 00:21:29,859 --> 00:21:33,479 Having more of a vision, a mission, a sort of a purpose statement is 400 00:21:33,729 --> 00:21:35,769 guiding values and principles. 401 00:21:36,129 --> 00:21:39,589 I find slightly more helpful if that makes sense. 402 00:21:39,969 --> 00:21:43,079 That's not to deny the goals because we have targets, we have goals at work. 403 00:21:43,659 --> 00:21:49,119 But going back to your football analogy or soccer to our American cousins, for 404 00:21:49,129 --> 00:21:52,089 me, the, your goals are very simple, your goal is to score a goal, is to 405 00:21:52,089 --> 00:21:53,419 win the game, I've got to score goals. 406 00:21:53,969 --> 00:21:58,129 You score a few of those in a 90 minute period, most of those 90 minutes is 407 00:21:58,129 --> 00:22:01,179 trying to keep the ball within the boundaries of that field and, in a 408 00:22:01,179 --> 00:22:04,409 way that makes sense for you and to be successful at that point in time. 409 00:22:04,839 --> 00:22:07,289 For me that's the values, that's the culture, that's the boundaries, 410 00:22:07,289 --> 00:22:10,379 that's where I'm willing to play and sometimes I've got to go backwards 411 00:22:10,379 --> 00:22:13,739 to go forwards and I need that free flow and then ultimately it's going 412 00:22:13,739 --> 00:22:14,999 to end up in the back of the net. 413 00:22:15,694 --> 00:22:17,714 Guest 1 - Mario Lanzarotti: Yeah, I'll give you an example. 414 00:22:17,864 --> 00:22:23,924 So in my world, in the world of coaching, I work in the world of high ticket sales. 415 00:22:24,099 --> 00:22:29,709 So that means that whenever I'm on a sales call with a person, the 416 00:22:29,749 --> 00:22:33,699 majority of thinking goes towards your goal is to close the sale. 417 00:22:34,269 --> 00:22:38,279 Now, what happens when I focus on the goal is to close the sale? 418 00:22:38,669 --> 00:22:43,929 Mentally, I am aligning myself with, I need to get to that place. 419 00:22:44,279 --> 00:22:48,579 And often what happens is with people is you forget that there's another 420 00:22:48,579 --> 00:22:49,909 human being right in front of you. 421 00:22:50,599 --> 00:22:52,759 And so you make it about the sale. 422 00:22:53,104 --> 00:22:54,614 You don't make it about the person. 423 00:22:54,934 --> 00:23:00,564 And so now, when I show up on a call with a person, my focus, my goal, is 424 00:23:00,564 --> 00:23:03,014 to deliver as much value as I can. 425 00:23:03,744 --> 00:23:06,364 Which means the whole conversation is about value. 426 00:23:07,074 --> 00:23:11,864 And then, at the end, my sales conversion rate goes up significantly. 427 00:23:11,864 --> 00:23:13,464 I do this with all my clients. 428 00:23:13,604 --> 00:23:18,204 Every single one of them reports an increase in sales conversion. 429 00:23:18,664 --> 00:23:22,779 And another thing is, Even if they say no, they don't leave 430 00:23:22,779 --> 00:23:24,859 the call with Oh, man, I failed. 431 00:23:25,109 --> 00:23:26,479 Oh, God, this was terrible. 432 00:23:26,729 --> 00:23:30,139 No, they leave the call feeling empowered because they delivered so much value. 433 00:23:30,509 --> 00:23:34,509 And they're like, this, I feel appreciated because I just did 434 00:23:34,509 --> 00:23:36,089 something that feels right to me. 435 00:23:36,429 --> 00:23:39,599 And so naturally, when you show up this way, what happens? 436 00:23:39,979 --> 00:23:42,429 Mario, this is just not the solution for me, but you've 437 00:23:42,429 --> 00:23:43,939 been so helpful to me today. 438 00:23:44,169 --> 00:23:45,479 Let me connect you to my buddy, Matt. 439 00:23:45,499 --> 00:23:47,949 I think Matt would be a great person for you to speak to. 440 00:23:48,779 --> 00:23:51,929 Now, this is how you get referrals willingly from people 441 00:23:51,929 --> 00:23:54,079 because you're a genuine person. 442 00:23:54,089 --> 00:23:55,849 You talked about my TEDx talk, right? 443 00:23:55,849 --> 00:23:57,859 My TEDx talk is almost at 1. 444 00:23:57,860 --> 00:23:58,759 5 million views now. 445 00:23:59,089 --> 00:23:59,599 And people have asked... 446 00:24:00,309 --> 00:24:01,229 What's your secret? 447 00:24:01,229 --> 00:24:01,929 How did you do it? 448 00:24:01,949 --> 00:24:03,189 I didn't hire an agency. 449 00:24:03,189 --> 00:24:05,199 I didn't invest a single dollar in ads. 450 00:24:05,589 --> 00:24:11,129 My strategy was to deliver value and to show up from a place of love. 451 00:24:11,169 --> 00:24:15,729 I had so many people reshare this talk when it came out because 452 00:24:15,759 --> 00:24:17,259 I've left an imprint on them. 453 00:24:17,539 --> 00:24:20,579 I, whenever I show up on a call, I make it about them. 454 00:24:20,879 --> 00:24:22,289 I want to deliver value to you. 455 00:24:22,289 --> 00:24:24,009 I want to get into your world and I want to... 456 00:24:24,339 --> 00:24:29,439 Do something for you in whatever capacity I can, and that has always 457 00:24:29,439 --> 00:24:35,999 created success for me of, ever since I've applied these principles, I never 458 00:24:35,999 --> 00:24:39,659 went back to struggling, I never went back to oh man, I'm not going to show 459 00:24:39,659 --> 00:24:44,089 how this month is going to be, there's been ups and downs for sure, but the 460 00:24:44,099 --> 00:24:48,379 times that I experienced in New York, they're over, because back when I 461 00:24:48,549 --> 00:24:51,309 was living in New York, I definitely did not show up from this place. 462 00:24:51,714 --> 00:24:55,654 01 Main Mic: Yeah that's really, I'm listening to you talking. 463 00:24:55,654 --> 00:24:56,634 I'm going, yeah, I can understand that. 464 00:24:56,634 --> 00:24:58,834 We sell high ticket items that I get. 465 00:24:58,864 --> 00:25:00,754 I like the sound of what you're saying. 466 00:25:01,194 --> 00:25:02,694 I guess I'm thinking here, how would that? 467 00:25:02,984 --> 00:25:06,364 If I'm an eCommerce entrepreneur listening to this, how would that make sense? 468 00:25:06,494 --> 00:25:10,024 How would that translate when I'm not doing calls with clients, for 469 00:25:10,024 --> 00:25:12,724 example I, cause I love this concept. 470 00:25:12,774 --> 00:25:16,754 We talk about it a lot on the, in cohort, for example, eCommerce cohort about 471 00:25:16,754 --> 00:25:19,394 delivering value, understanding your customer, understand the customer story. 472 00:25:19,684 --> 00:25:22,824 I'm curious from your point of view how you see that working in eCommerce. 473 00:25:24,199 --> 00:25:25,489 Guest 1 - Mario Lanzarotti: Well, eCommerce. 474 00:25:26,084 --> 00:25:29,944 The way that I understand it is You know you're selling products, you're selling 475 00:25:29,944 --> 00:25:34,394 products, you're selling services, but ultimately there's a, you're dealing with 476 00:25:34,394 --> 00:25:39,634 people and whenever you're dealing with people, you can either make it outcome 477 00:25:40,024 --> 00:25:42,224 based or you can make it service based. 478 00:25:42,764 --> 00:25:48,254 So if I take this, translate this to my team, if all I focus on with my team is 479 00:25:48,864 --> 00:25:53,184 the outcome of how they're performing, I'm going to miss out on the human element. 480 00:25:53,449 --> 00:25:57,439 And I'm going to create this robotic environment where people are 481 00:25:57,439 --> 00:25:59,869 afraid of their own human nature. 482 00:26:00,539 --> 00:26:02,669 And it's all about, you've got to deliver, you've got to deliver. 483 00:26:03,029 --> 00:26:05,699 We all know that business is about creating results. 484 00:26:05,739 --> 00:26:08,749 Otherwise, it would be philanthropy or a hobby, right? 485 00:26:09,059 --> 00:26:09,859 So we all know that. 486 00:26:09,859 --> 00:26:10,799 That's the bottom line. 487 00:26:11,119 --> 00:26:14,969 But if you can treat people from a place of focusing on 488 00:26:14,969 --> 00:26:16,939 service, how can I serve you? 489 00:26:17,269 --> 00:26:20,609 How can this person that works for me as a business owner, how can I serve them? 490 00:26:20,609 --> 00:26:21,559 I'll give you an example. 491 00:26:21,999 --> 00:26:24,699 I have a virtual assistant that's been working with me for years. 492 00:26:25,659 --> 00:26:28,809 What I did with her is I gave her coaching calls. 493 00:26:30,279 --> 00:26:31,039 Once the mother said. 494 00:26:31,304 --> 00:26:35,394 Come, I'll coach you for free because you're working, I'm treating you like 495 00:26:35,404 --> 00:26:40,954 you're a partner, like you're part of my family, and I did that for her, and the 496 00:26:40,964 --> 00:26:46,294 work that she produced and the willingness of showing up for me just skyrocketed, she 497 00:26:46,294 --> 00:26:50,529 told me, not too long ago, she edits my podcasts, and she's Mario, is that you? 498 00:26:50,739 --> 00:26:52,829 I love editing your podcast. 499 00:26:52,879 --> 00:26:54,549 I learn so much. 500 00:26:54,799 --> 00:26:58,769 Like working with you is just amazing and I love the work that she produces. 501 00:26:58,799 --> 00:26:59,609 It's great. 502 00:26:59,869 --> 00:27:01,319 And so that's just one example. 503 00:27:01,599 --> 00:27:06,479 And then when it comes to eCommerce, I'm assuming it's very important for people 504 00:27:06,479 --> 00:27:10,829 there to create strategic alliances, strategic partnerships with other brands. 505 00:27:11,539 --> 00:27:15,029 If you just rely on cold traffic, if you just rely on paid 506 00:27:15,059 --> 00:27:16,919 traffic, you can only go so far. 507 00:27:17,189 --> 00:27:21,749 So when I was running my eCommerce brand Awl & Sundry in New York, we 508 00:27:21,749 --> 00:27:22,979 bootstrapped the whole business. 509 00:27:23,719 --> 00:27:27,809 We didn't have money to invest, but what we had was a cool product. 510 00:27:28,109 --> 00:27:30,559 And what we had was two young men. 511 00:27:30,734 --> 00:27:32,494 Who are full of passion and excitement. 512 00:27:32,774 --> 00:27:35,264 We piggybacked on so many big brands. 513 00:27:35,274 --> 00:27:41,254 We collaborated with Sony, the Blacklist the TV show NFL, Super Bowl champions 514 00:27:41,304 --> 00:27:47,444 camp chancellor CBS morning show hosts real estate tycoons in New York. 515 00:27:47,704 --> 00:27:48,374 We didn't pay anything. 516 00:27:49,020 --> 00:27:49,440 Nothing. 517 00:27:49,660 --> 00:27:52,500 They often put up the cost for us at the events. 518 00:27:52,720 --> 00:27:57,310 We piggybacked on them, but what we did was we understood who they are 519 00:27:57,650 --> 00:28:02,870 and we tried to serve them through what we offered and bring into their 520 00:28:02,870 --> 00:28:05,140 way of being, into their brand. 521 00:28:05,140 --> 00:28:07,190 So we designed shoes for them. 522 00:28:07,400 --> 00:28:09,370 We made them look extra good. 523 00:28:09,390 --> 00:28:13,110 We portrayed them like the absolute champions and they loved what we did. 524 00:28:13,190 --> 00:28:16,300 And so they kept introducing us to other VIP clients. 525 00:28:16,755 --> 00:28:20,335 And that's how we, we even ended up, the CEO of Google was one of our 526 00:28:20,335 --> 00:28:21,905 clients, also came through referrals. 527 00:28:22,365 --> 00:28:25,145 We had another billionaire client, also came through referrals, right? 528 00:28:25,885 --> 00:28:29,885 All of this happened mostly word of mouth, and that was a result 529 00:28:29,885 --> 00:28:34,335 of us focusing on service, not so much on what can we get from you, 530 00:28:34,614 --> 00:28:34,954 01 Main Mic: Yeah. 531 00:28:35,494 --> 00:28:36,494 Super powerful. 532 00:28:36,774 --> 00:28:39,024 And I think there's a lot of lessons in that just general 533 00:28:39,024 --> 00:28:40,124 business lessons, isn't there? 534 00:28:40,174 --> 00:28:45,744 If you focus on serving, focus on delivering value the referrals then come. 535 00:28:45,764 --> 00:28:46,754 That's my experience. 536 00:28:46,804 --> 00:28:49,724 And referrals is the best form of marketing because not only is it 537 00:28:49,724 --> 00:28:53,746 cheaper, it's the people that come to you through that have been referred 538 00:28:53,746 --> 00:28:57,254 tend to have a much higher lifetime value to put it in e com terms. 539 00:28:57,784 --> 00:28:59,094 And so they're always the best clients. 540 00:28:59,669 --> 00:29:02,459 Referred podcast guests are always the best podcast guests in a lot of ways. 541 00:29:02,539 --> 00:29:03,909 And it's it's really fascinating. 542 00:29:04,789 --> 00:29:06,979 All that was for free, ladies and gentlemen we're going to bring it 543 00:29:06,979 --> 00:29:08,479 back to burnout a little bit now. 544 00:29:09,289 --> 00:29:13,064 Before we hit the record button, Mary, you were talking about how a lot of 545 00:29:13,064 --> 00:29:16,779 the eCom entrepreneurs, they work. 546 00:29:17,489 --> 00:29:19,969 by themselves and are sat in front of a computer. 547 00:29:20,079 --> 00:29:22,649 And so what are some of the things that we need to think about if I'm 548 00:29:22,649 --> 00:29:25,599 listening to the podcast and that, that specifically refers to me? 549 00:29:25,600 --> 00:29:27,336 Yeah. 550 00:29:27,415 --> 00:29:31,010 Guest 1 - Mario Lanzarotti: If you're an eCommerce entrepreneur, And often what 551 00:29:31,010 --> 00:29:33,440 I see is called the Lone Wolf Syndrome. 552 00:29:34,290 --> 00:29:37,270 Where all I see is my own world. 553 00:29:37,370 --> 00:29:41,370 I see the, I see myself only through my own eyes, which means 554 00:29:41,720 --> 00:29:44,440 I cannot see my own blind spots. 555 00:29:45,140 --> 00:29:52,100 And which means I'm always accustomed to knowing and seeing how I feel and look. 556 00:29:52,520 --> 00:29:54,460 And so for me, it's oh, it's not that bad. 557 00:29:54,870 --> 00:29:55,770 Whatever, sleeping. 558 00:29:56,070 --> 00:29:59,100 Four hours, three hours, two hours, it's not that bad, right? 559 00:29:59,340 --> 00:30:04,260 So we need people to reflect ourselves because in relationships we get to 560 00:30:04,265 --> 00:30:08,620 see who we are and we get to see how we're showing up in the world. 561 00:30:08,830 --> 00:30:13,810 And so for a solo e-commerce entrepreneur, it's so important to have people 562 00:30:13,815 --> 00:30:15,880 in your life as a support network. 563 00:30:16,070 --> 00:30:18,860 Whether that is friends, whether that's family. 564 00:30:19,075 --> 00:30:23,645 Ideally, you want to have coaches, mentors, even therapists that, that 565 00:30:23,645 --> 00:30:27,815 reflect you so that you get to see the things that you're not seeing because 566 00:30:27,855 --> 00:30:29,525 those are the things that are costing you. 567 00:30:30,260 --> 00:30:34,120 They're costing you your relationships, they're costing you your health, and 568 00:30:34,120 --> 00:30:37,400 they're costing you, quite frankly, business opportunities, they're costing 569 00:30:37,400 --> 00:30:42,890 you wealth, and they're costing you precious life, because if you're only 570 00:30:42,890 --> 00:30:46,190 sitting in front of your computer, and all you're doing is work in front of 571 00:30:46,190 --> 00:30:49,520 your computer, and you don't have a life outside of that do you have a life at all? 572 00:30:50,030 --> 00:30:53,570 I had a conversation the other day with a, a very successful coder, 573 00:30:53,570 --> 00:30:57,350 he's in the seven to eight figure space, and he came to me, because 574 00:30:57,350 --> 00:30:59,390 he's I don't feel anything anymore. 575 00:30:59,590 --> 00:31:04,260 I don't really have any relationships anymore and all I'm doing is I'm 576 00:31:04,260 --> 00:31:07,060 working and working and working and it's just so stressful. 577 00:31:07,060 --> 00:31:07,610 I hate it. 578 00:31:07,650 --> 00:31:09,690 I'm like, why are you doing all of that? 579 00:31:09,710 --> 00:31:10,470 He's I don't know. 580 00:31:11,070 --> 00:31:11,430 I don't know. 581 00:31:11,430 --> 00:31:12,290 It's the money. 582 00:31:12,610 --> 00:31:14,200 And I was like why are you making the money? 583 00:31:15,060 --> 00:31:16,430 And he just couldn't answer the question. 584 00:31:16,440 --> 00:31:19,610 I went deeper and he said, and eventually he told me, oh, so that 585 00:31:19,620 --> 00:31:25,850 one day I can, support a family and said, Do you see the conundrum here? 586 00:31:26,280 --> 00:31:30,770 That's you're isolating yourself so much to the point that you finally have the 587 00:31:30,780 --> 00:31:35,160 money to give yourself permission to start building relationships with people. 588 00:31:36,550 --> 00:31:38,360 Don't you want to start doing that now? 589 00:31:39,110 --> 00:31:41,270 And he's Oh, I never thought about that. 590 00:31:41,350 --> 00:31:43,550 I didn't even know why I'm doing what I'm doing so much. 591 00:31:43,920 --> 00:31:47,430 And this is the fate that I see so many business owners in eCommerce. 592 00:31:47,680 --> 00:31:51,040 They're just working really hard, but they don't really know why they're doing it. 593 00:31:51,425 --> 00:31:55,405 They have something that's guiding that, but they don't question it. 594 00:31:55,455 --> 00:31:59,725 And so you need people to reflect you and to help you see what you're 595 00:31:59,725 --> 00:32:04,895 not seeing, because only then can you adopt a more effective and a healthier 596 00:32:04,905 --> 00:32:06,215 and a more aligned way of living. 597 00:32:07,434 --> 00:32:08,374 01 Main Mic: Super powerful. 598 00:32:08,534 --> 00:32:09,304 Super powerful. 599 00:32:09,624 --> 00:32:10,934 I, and I couldn't agree more. 600 00:32:10,944 --> 00:32:15,364 I talk once a month to several people who I'd call coaches and mentors. 601 00:32:16,394 --> 00:32:18,694 And I'm a big fan of, I'd call it community. 602 00:32:18,694 --> 00:32:20,434 I'm a big fan of the relationship. 603 00:32:20,434 --> 00:32:22,964 I think you have to be intentional in a lot of this. 604 00:32:23,054 --> 00:32:24,424 It just doesn't happen. 605 00:32:25,424 --> 00:32:28,664 This is my experience in life, and I was talking about this the other 606 00:32:28,664 --> 00:32:34,034 day with someone, whereby every, I'm a big Liverpool Football Club fan, 607 00:32:34,034 --> 00:32:36,614 and I'm sorry if you don't support Liverpool Football Club, but I do. 608 00:32:36,894 --> 00:32:41,864 And and whenever there's a game on TV we have a room in the house which, 609 00:32:42,234 --> 00:32:45,104 During lockdown, we turned into a bit of a home cinema, we put a bigger 610 00:32:45,104 --> 00:32:47,684 screen in there and nice surround sound. 611 00:32:48,094 --> 00:32:51,354 And I'm like every game that's on TV, we have a WhatsApp group 612 00:32:51,374 --> 00:32:52,814 that is constantly getting bigger. 613 00:32:52,854 --> 00:32:55,739 And I'm just There's a group of guys, because I think it's good 614 00:32:55,739 --> 00:32:57,079 when men get together with men. 615 00:32:57,349 --> 00:32:59,109 I'm not saying it has to be like that all the time, but there's 616 00:32:59,109 --> 00:33:01,739 something quite powerful about men and getting together with men. 617 00:33:02,589 --> 00:33:05,819 And I'm like guys, listen, we're watching the football, feel the freedom, who's 618 00:33:05,819 --> 00:33:09,369 coming round, and we'll, we'll throw some food on the barbecue or whatever, 619 00:33:09,369 --> 00:33:13,459 and we'll just spend a few hours there's a few beers, there's a football game, 620 00:33:13,489 --> 00:33:18,069 and there's just guys with banter, but all of those guys that come round. 621 00:33:20,299 --> 00:33:23,859 Intentionally, we've all agreed that what we're going to do every 622 00:33:23,859 --> 00:33:28,419 now and again, just as a, it's not weird and it just, it's, it's not 623 00:33:28,429 --> 00:33:31,609 all the time, but we're just going to go, no, how are you really doing? 624 00:33:32,159 --> 00:33:32,559 Do you know what I mean? 625 00:33:32,559 --> 00:33:36,089 And and ask the odd question like, how's your marriage? 626 00:33:36,179 --> 00:33:38,519 All these questions that men feel uncomfortable asking other men. 627 00:33:39,019 --> 00:33:42,769 And we do that when there's football and there's nowhere to hide in a lot of ways. 628 00:33:42,799 --> 00:33:43,619 And it's really good. 629 00:33:43,619 --> 00:33:44,239 It's really. 630 00:33:44,494 --> 00:33:46,514 Really important, I think, to do things like that. 631 00:33:46,914 --> 00:33:47,214 Guest 1 - Mario Lanzarotti: Yeah. 632 00:33:47,524 --> 00:33:47,834 Yeah. 633 00:33:47,964 --> 00:33:49,754 I, this is known as men's work. 634 00:33:49,984 --> 00:33:54,684 And I've done this, I've, and I was so scared when I did that the 635 00:33:54,684 --> 00:33:55,764 first time I was like, this is. 636 00:33:56,209 --> 00:34:00,759 This is some, this is some this is, this feels very gay. 637 00:34:00,819 --> 00:34:03,889 Not that gay is bad, or wrong, not at all, that's not what 638 00:34:03,889 --> 00:34:05,559 I'm saying, it's just not me. 639 00:34:05,669 --> 00:34:09,169 And so it felt like this is awkward, it's I'm not into that's not my thing. 640 00:34:09,559 --> 00:34:12,639 And I felt very intimidated by it. 641 00:34:12,919 --> 00:34:15,169 I was like, this, no, I don't want to do this. 642 00:34:15,169 --> 00:34:18,699 And then I gave it a chance and I started opening up with other men and just 643 00:34:18,699 --> 00:34:21,019 talking about exactly the same things that you were talking about, like, how's 644 00:34:21,019 --> 00:34:22,439 your relationship, how are you feeling? 645 00:34:22,440 --> 00:34:28,019 And I started opening up and wow, I felt such a weight lifted off my 646 00:34:28,019 --> 00:34:32,579 shoulders because what I used to do, and a lot of men do this, is 647 00:34:32,599 --> 00:34:35,229 we compare, oh man, how's it going? 648 00:34:35,279 --> 00:34:36,329 Oh yeah, it's going great, man. 649 00:34:36,329 --> 00:34:37,499 Yeah, I'm crushing it. 650 00:34:37,499 --> 00:34:37,839 Yeah, I know. 651 00:34:37,869 --> 00:34:38,499 Things are good. 652 00:34:38,499 --> 00:34:38,629 Yeah. 653 00:34:38,849 --> 00:34:39,299 Really good. 654 00:34:39,299 --> 00:34:39,659 Oh, yeah. 655 00:34:39,659 --> 00:34:40,229 Love it, man. 656 00:34:40,259 --> 00:34:40,609 Awesome. 657 00:34:40,639 --> 00:34:41,039 Awesome. 658 00:34:41,299 --> 00:34:42,079 So it's all of that. 659 00:34:42,329 --> 00:34:47,599 So dropping the mask of having to be the alpha male the super successful 660 00:34:47,609 --> 00:34:51,929 man is hard in the beginning, but when you do it, at least for 661 00:34:51,939 --> 00:34:54,269 me, man, it was so liberating. 662 00:34:54,269 --> 00:34:58,389 And I felt such a deep connection, such a sense of brotherhood, which I think is 663 00:34:59,089 --> 00:35:01,139 missing in the world of entrepreneurship. 664 00:35:01,139 --> 00:35:03,929 It's missing in general, really is this sense of there's 665 00:35:03,929 --> 00:35:05,169 another man who's got you. 666 00:35:05,674 --> 00:35:10,014 He's not going to judge you if you're saying, man, it's not going well at the 667 00:35:10,014 --> 00:35:13,994 moment, I'm really scared, I'm just, I'm so stressed, I don't know where to go, 668 00:35:13,994 --> 00:35:17,394 left or right, I just don't know, and you're not going to have guys that laugh 669 00:35:17,394 --> 00:35:21,534 at you or, make, whatever, belittle you for that, they're just like, they're like, 670 00:35:21,854 --> 00:35:27,144 it's okay, I get it, I'm here to support you, and that created a sense of strength, 671 00:35:27,854 --> 00:35:33,364 a sense of trust, a sense of support, and I highly recommend, I think what you're 672 00:35:33,364 --> 00:35:37,654 doing is brilliant, I highly recommend all of your listeners to, join a men's group 673 00:35:37,864 --> 00:35:41,584 it doesn't have to be super intentional, it can literally be what you're saying, 674 00:35:42,074 --> 00:35:45,224 come together, let's watch something, let's have some fun, let's have a beer, 675 00:35:45,414 --> 00:35:47,544 and let's just have an open conversation. 676 00:35:47,754 --> 00:35:48,044 01 Main Mic: yeah. 677 00:35:48,704 --> 00:35:49,494 Yeah, exactly. 678 00:35:49,554 --> 00:35:51,274 And this is something I had to do. 679 00:35:51,494 --> 00:35:51,854 Do you know what I mean? 680 00:35:51,854 --> 00:35:54,674 And I, and this is, I say this to a lot of people all the time. 681 00:35:55,074 --> 00:35:56,374 They're waiting to be invited. 682 00:35:56,384 --> 00:35:58,874 Sometimes you have to create the space to invite people into. 683 00:36:00,134 --> 00:36:03,504 I think especially without getting too philosophical, I think especially 684 00:36:03,504 --> 00:36:07,394 as you get older in life, I'm, I, my kids are now leaving home. 685 00:36:07,674 --> 00:36:11,174 Things are a lot easier for me than they used to be in terms of time and space. 686 00:36:11,714 --> 00:36:16,064 And you I think it's incumbent upon people like me to go, actually no, come 687 00:36:16,064 --> 00:36:20,794 into my home, let's do this, and we have a mixture of ages of guys that come, but 688 00:36:20,794 --> 00:36:24,144 they, I trust all of them, it's listening to you talk, the brotherhood, I like 689 00:36:24,144 --> 00:36:25,804 that phrase I'm always reminded of that. 690 00:36:25,814 --> 00:36:29,144 I think it was HBO did that series years ago called Band of Brothers 691 00:36:30,094 --> 00:36:35,274 which was a remarkable sort of televised story of this kind of thing. 692 00:36:35,274 --> 00:36:37,964 And and yeah, it's yeah. 693 00:36:37,984 --> 00:36:38,374 Okay. 694 00:36:38,384 --> 00:36:41,124 So if I'm a guy listening to this, go hang out with some other guys. 695 00:36:41,724 --> 00:36:45,594 What are some of the quick fire tips we've got in the closing minutes? 696 00:36:46,039 --> 00:36:49,719 Mario from people who maybe in the beginning when you were going through 697 00:36:49,719 --> 00:36:51,619 the list, this is what burnout is. 698 00:36:52,079 --> 00:36:54,099 What are some of the best ways to do? 699 00:36:54,099 --> 00:36:56,509 So we've got relationships, we've got coaches, we've got people 700 00:36:56,509 --> 00:36:58,079 who can mirror things back to us. 701 00:36:58,509 --> 00:37:00,069 What are some of the other things that we can do? 702 00:37:00,109 --> 00:37:01,199 Maybe some of the quick wins. 703 00:37:02,709 --> 00:37:05,409 Guest 1 - Mario Lanzarotti: Breathing, intentional breathing. 704 00:37:05,849 --> 00:37:08,849 So many people breathe through their mouth. 705 00:37:09,059 --> 00:37:15,239 The mouth is not made for breathing, the mouth is made for eating and kissing. 706 00:37:15,909 --> 00:37:17,289 Obviously, your beloved ones, 707 00:37:18,379 --> 00:37:23,049 And saying really smart and funny things, but seriously, breathing through the 708 00:37:23,049 --> 00:37:28,209 nose, intentionally breathing through the nose, in and out, and breathing into the 709 00:37:28,249 --> 00:37:31,209 stomach into the lower part of the lung. 710 00:37:31,479 --> 00:37:35,209 lungs, because you just have so much more capacity, which means you're 711 00:37:35,209 --> 00:37:38,879 breathing in more oxygen, which means you're enriching your body 712 00:37:39,049 --> 00:37:41,029 with more fuel, with more energy. 713 00:37:41,289 --> 00:37:45,579 And I can promise you, right now, if you're listening to this, as 714 00:37:45,579 --> 00:37:51,759 you continue to listen, just take a few deep breaths, just in and out. 715 00:37:55,019 --> 00:37:56,714 It makes such a difference. 716 00:37:57,064 --> 00:38:01,914 If you just did that for a few moments every day, spread out 717 00:38:01,924 --> 00:38:06,064 through your day, watch, watch your life change for the better. 718 00:38:06,354 --> 00:38:08,704 So breathing, number one thing. 719 00:38:08,914 --> 00:38:13,504 Number two thing, get out into nature without technology. 720 00:38:15,094 --> 00:38:16,964 Walk into a forest. 721 00:38:17,344 --> 00:38:20,674 Go to the beach, if you're somewhere close to the beach go into the field, 722 00:38:20,724 --> 00:38:24,564 doesn't matter where it is, leave your phone at home, get your, put, 723 00:38:24,664 --> 00:38:28,524 take down your sunglasses, let your eyes get used to natural sunlight. 724 00:38:29,264 --> 00:38:34,084 Ideally, take off your shoes, ground, put your naked feet on the floor, 725 00:38:34,124 --> 00:38:37,684 feel the earth, some of you might be like, oh, that's some woo stuff, 726 00:38:38,124 --> 00:38:40,014 whatever, disregard it, just do it. 727 00:38:40,334 --> 00:38:40,834 Just do it. 728 00:38:40,844 --> 00:38:45,564 When you were a child, you did that all the time and you felt like a happy Larry. 729 00:38:45,564 --> 00:38:46,604 You felt great. 730 00:38:46,984 --> 00:38:48,834 So do those basic things. 731 00:38:49,484 --> 00:38:51,654 Another thing is drink more water. 732 00:38:52,334 --> 00:38:53,574 Definitely drink more water. 733 00:38:53,824 --> 00:38:54,944 Drink more water. 734 00:38:55,224 --> 00:38:58,714 Take, spend more time in silence. 735 00:38:59,649 --> 00:39:00,469 Just with yourself. 736 00:39:00,499 --> 00:39:03,419 That's probably the hardest part for people that are 737 00:39:03,489 --> 00:39:04,869 constantly on the go train. 738 00:39:05,599 --> 00:39:09,839 Take out even five minutes to sit down and to just, when you're 739 00:39:09,839 --> 00:39:11,639 sitting down, just observe. 740 00:39:11,919 --> 00:39:15,379 Just take a look at the thoughts and the feelings that you're experiencing because 741 00:39:15,809 --> 00:39:17,219 they're not your feelings and thoughts. 742 00:39:17,489 --> 00:39:18,209 They're happening. 743 00:39:18,539 --> 00:39:22,279 So just observe them and if you want to then take out a journal and just 744 00:39:22,279 --> 00:39:27,569 write down what keeps coming up for you, that's a great indicator for some things 745 00:39:27,579 --> 00:39:32,439 that You maybe want to take a closer look at, because those are the things 746 00:39:32,439 --> 00:39:36,169 that are really running your life from the background without you knowing it. 747 00:39:36,469 --> 00:39:40,579 I'll keep it at that, and whoever wants more tips or more into 748 00:39:41,129 --> 00:39:43,569 depth conversation, reach out. 749 00:39:43,859 --> 00:39:44,609 I'm happy to chat. 750 00:39:44,944 --> 00:39:45,154 01 Main Mic: Yeah. 751 00:39:45,154 --> 00:39:45,304 Yeah. 752 00:39:45,304 --> 00:39:45,784 Do that. 753 00:39:46,114 --> 00:39:46,864 I love that. 754 00:39:46,894 --> 00:39:49,749 One of the things that I've noticed I've noticed this with my kids, right? 755 00:39:49,749 --> 00:39:54,759 My kids are of a certain age where they never have never known what 756 00:39:54,759 --> 00:39:56,379 life is like without technology. 757 00:39:56,679 --> 00:40:01,039 In the sense that it almost felt like they came out of, certainly for my 758 00:40:01,039 --> 00:40:03,779 daughter who's in my youngest child, she almost, it almost felt like she came 759 00:40:03,779 --> 00:40:07,729 out of the womb knowing how to swipe left, swipe right and work an iPad. 760 00:40:07,799 --> 00:40:08,229 Do you know what I mean? 761 00:40:08,229 --> 00:40:10,809 It's just, it was just like, you put an iPad in the hand of 762 00:40:10,809 --> 00:40:11,929 a two year old, they can use it. 763 00:40:12,099 --> 00:40:13,489 It's the most extraordinary thing. 764 00:40:13,854 --> 00:40:14,284 Guest 1 - Mario Lanzarotti: Crazy. 765 00:40:15,014 --> 00:40:19,294 01 Main Mic: But, one of the things that I've been really keen on, uh, when I was 766 00:40:19,294 --> 00:40:23,794 a kid and we travelled in the car, for example, you had to stare out the window 767 00:40:23,844 --> 00:40:27,624 because there was nothing else to do, and I notice people now, if I'm in a queue 768 00:40:27,624 --> 00:40:31,774 some, because the British we like to queue but if you're in a queue, everybody in 769 00:40:31,774 --> 00:40:36,354 that queue is on their phone because they can't cope with this concept of boredom 770 00:40:36,614 --> 00:40:42,314 just being still with themselves in a lot of ways and I, it's one of those things 771 00:40:42,314 --> 00:40:47,164 I'm constantly challenging myself with, when I'm on a train, just look out the 772 00:40:47,164 --> 00:40:49,774 window I don't have to always be doing. 773 00:40:49,774 --> 00:40:53,254 It's the, my friend Susan Kalinowski calls it the do to be 774 00:40:53,254 --> 00:40:55,904 like, we've got to do to be and. 775 00:40:57,404 --> 00:41:05,084 It's really fascinating when you stop that, how uncomfortable you actually feel. 776 00:41:08,004 --> 00:41:10,844 Do you know what I mean, you're just I don't know what to do with 777 00:41:10,844 --> 00:41:13,524 myself, it just feels a bit wrong, it just feels a bit, and just. 778 00:41:13,839 --> 00:41:14,959 So I'm a big fan of that. 779 00:41:14,969 --> 00:41:17,669 Just the sound of silence, as it were, just being silent, being 780 00:41:17,669 --> 00:41:21,559 still, being bored in a lot of ways, I think is crucial for creativity. 781 00:41:22,029 --> 00:41:22,919 But no, I love that. 782 00:41:23,049 --> 00:41:23,519 Love that. 783 00:41:23,819 --> 00:41:26,889 So Mario, if people do it, cause I'm aware of time here, if people do want 784 00:41:26,889 --> 00:41:30,109 to reach out, if they want to connect with you, find out more about, some 785 00:41:30,109 --> 00:41:33,309 of the stuff that you've talked about, what is the best way to do that? 786 00:41:33,309 --> 00:41:33,709 Good, sir. 787 00:41:34,994 --> 00:41:37,824 Guest 1 - Mario Lanzarotti: I would say reach out on social media. 788 00:41:37,834 --> 00:41:43,914 I'm very active on LinkedIn, Instagram, and it's just my name, Mario, M A R I 789 00:41:43,914 --> 00:41:52,434 O, and then my last name, Lanzarotti, L A N Z A R O T T I, and I always 790 00:41:52,539 --> 00:41:56,859 love hearing from people and knowing what is it that resonated with you? 791 00:41:57,399 --> 00:41:58,999 What is it that didn't resonate with you? 792 00:41:59,299 --> 00:42:04,249 And I'm not there to be right or be the enlightened master. 793 00:42:04,279 --> 00:42:05,959 I'm learning all the time. 794 00:42:05,979 --> 00:42:07,219 I'm happy to be wrong. 795 00:42:07,469 --> 00:42:11,139 And for me it's just, it makes me happy to connect with people. 796 00:42:11,429 --> 00:42:14,019 that want to explore more of this world. 797 00:42:14,299 --> 00:42:17,259 And if I can be of any support or service, it would be an honor. 798 00:42:17,499 --> 00:42:19,139 And you can also look up my website. 799 00:42:19,139 --> 00:42:20,829 It's just my full name, mariolanzarotti. 800 00:42:22,089 --> 00:42:22,419 com. 801 00:42:22,849 --> 00:42:25,119 And I'm very happy to hear from any of your listeners. 802 00:42:25,679 --> 00:42:26,379 01 Main Mic: fantastic. 803 00:42:26,619 --> 00:42:29,649 We will of course put all of those links in the show notes as well, 804 00:42:29,959 --> 00:42:33,169 which you can get along for free with a transcript on the website. 805 00:42:33,519 --> 00:42:35,319 And if, of course, if you subscribe to the newsletter, they'll be 806 00:42:35,319 --> 00:42:37,389 coming all directly to you straight. 807 00:42:37,439 --> 00:42:38,579 Just click the link in the email. 808 00:42:38,899 --> 00:42:40,459 But Mario, listen, thanks, man. 809 00:42:40,459 --> 00:42:44,109 I, I think burnout is one of those hot topics at the moment. 810 00:42:44,109 --> 00:42:45,349 And I love eCommerce. 811 00:42:45,349 --> 00:42:46,529 I love what it can do. 812 00:42:47,009 --> 00:42:48,809 But I am very aware with eCommerce. 813 00:42:49,209 --> 00:42:52,469 You can be a very successful eCommerce entrepreneur with a laptop 814 00:42:52,889 --> 00:42:55,979 sitting around in your pajamas all day, which can be isolating. 815 00:42:56,239 --> 00:42:59,669 And it's so tempting to work 24 seven because it's all digital. 816 00:43:00,499 --> 00:43:03,399 And technology is a poor companion, I think, in a lot of ways. 817 00:43:03,399 --> 00:43:05,869 And so I see this being an issue. 818 00:43:06,144 --> 00:43:06,714 More and more. 819 00:43:06,714 --> 00:43:09,174 So it was great to have you come on and talk about it. 820 00:43:09,174 --> 00:43:10,104 Thanks for coming on. 821 00:43:10,374 --> 00:43:13,434 And of course, if you wanna also check out the episode we did on Push, it's 822 00:43:13,434 --> 00:43:17,399 pushtobemore.com just or push to be more, just search for that podcasting. 823 00:43:17,399 --> 00:43:19,409 You'll find Mario's episode as well. 824 00:43:19,409 --> 00:43:21,119 So Mario, thanks man. 825 00:43:21,119 --> 00:43:23,519 Love this conversation as always, my friend. 826 00:43:23,519 --> 00:43:25,019 It's a great joy to talk to you. 827 00:43:25,409 --> 00:43:28,109 Really appreciate you coming on and sharing your wisdom, your thoughts, and 828 00:43:28,109 --> 00:43:30,089 your insights all the way from Cape Town. 829 00:43:30,149 --> 00:43:31,229 You're a legend, my friend. 830 00:43:32,084 --> 00:43:32,764 Guest 1 - Mario Lanzarotti: Thank you, Matt. 831 00:43:32,794 --> 00:43:34,514 I appreciate you having me on again. 832 00:43:34,514 --> 00:43:36,694 And as always, it's been a plump, pleasing pleasure. 833 00:43:36,744 --> 00:43:39,074 And yeah, I look forward to another conversation 834 00:43:39,734 --> 00:43:41,664 01 Main Mic: Yeah, we'll have to start another podcast and get you on that. 835 00:43:42,084 --> 00:43:44,094 What you said you do your you have a podcast. 836 00:43:44,104 --> 00:43:45,304 You mentioned that by the way, what's your 837 00:43:45,544 --> 00:43:45,684 Guest 1 - Mario Lanzarotti: too. 838 00:43:45,984 --> 00:43:47,594 It's called the Zenpreneur Podcast. 839 00:43:48,424 --> 00:43:48,964 01 Main Mic: Fantastic. 840 00:43:49,394 --> 00:43:51,204 Obviously there'll be lots of information in that as well. 841 00:43:51,204 --> 00:43:52,044 So check that out. 842 00:43:52,604 --> 00:43:55,544 And of course, also a big shout out to today's show 843 00:43:55,544 --> 00:43:57,274 sponsor, the eCommerce Cohort. 844 00:43:57,604 --> 00:43:59,174 Remember to check them out at ecommercecohort. 845 00:43:59,844 --> 00:44:02,854 com in the monthly mastermind, the monthly membership, whatever you want to call it. 846 00:44:02,894 --> 00:44:04,014 We're in there every month. 847 00:44:04,034 --> 00:44:04,524 Come join us. 848 00:44:04,524 --> 00:44:05,394 It'd be great to see you. 849 00:44:05,894 --> 00:44:07,234 And also be sure to follow. 850 00:44:07,234 --> 00:44:10,624 Follow the eCommerce Podcast wherever you get your podcasts from because we've 851 00:44:10,624 --> 00:44:16,304 got yet more great conversations lined up and I don't want you to miss any of them. 852 00:44:16,504 --> 00:44:22,614 And in case no one has told you yet today, let me be the first person 853 00:44:22,614 --> 00:44:24,254 to tell you, you are awesome. 854 00:44:24,264 --> 00:44:24,769 Yes, you are. 855 00:44:24,879 --> 00:44:25,789 Created awesome. 856 00:44:26,029 --> 00:44:28,059 It's just a burden you have to bear. 857 00:44:28,069 --> 00:44:29,139 Mario has to bear it. 858 00:44:29,209 --> 00:44:29,939 I've got to bear it. 859 00:44:30,399 --> 00:44:31,429 You've got to bear it as well. 860 00:44:31,809 --> 00:44:35,029 Now the eCommerce podcast is produced by Aurion Media. 861 00:44:35,029 --> 00:44:38,669 You can find our entire archive of episodes on your favorite podcast app. 862 00:44:38,999 --> 00:44:42,699 And the team that makes this show possible is the beautiful, talented 863 00:44:42,709 --> 00:44:47,349 Sadaf Beynon, the equally Beautiful and talented Tanya Hutsuliak our 864 00:44:47,349 --> 00:44:51,199 theme song was written by the equally beautiful and talented Josh Edmundson. 865 00:44:51,539 --> 00:44:55,059 And as I mentioned, if you would like to read the transcript or show notes, head 866 00:44:55,059 --> 00:44:56,699 over to the website, eCommercePodcast. 867 00:44:58,399 --> 00:44:58,819 net. 868 00:44:58,869 --> 00:45:00,269 That's eCommercePodcast. 869 00:45:00,299 --> 00:45:03,959 net where you can also sign up for the weekly newsletter that I've been 870 00:45:03,959 --> 00:45:07,849 talking about and make sure all of this good stuff comes direct to your inbox. 871 00:45:08,229 --> 00:45:10,329 So that's it from me. 872 00:45:10,559 --> 00:45:11,889 That's it from Mario. 873 00:45:11,949 --> 00:45:13,509 Thank you so much for joining us. 874 00:45:13,879 --> 00:45:16,339 Have a fantastic week wherever you are in the world. 875 00:45:16,629 --> 00:45:17,739 I'll see you next time. 876 00:45:17,899 --> 00:45:18,479 Bye for now.