Welcome back to the business ignite podcast, where we light the fire for business growth and marketing success. Your hosts, Ethan Walker, Samantha Reed, bring you the latest trends, expert insights, and actionable strategies to fuel your business journey. Let's ignite your potential.

All right, everyone, welcome back for another deep dive today. We're talking about something that's well, kind of essential for businesses in the digital age, making sure your online presence is actually up to date.

Definitely. It's something a lot of people don't think about, but it can make or break you.

Totally. We're diving into this article from 95 visual and it's all about mobile friendly websites. Honestly, this article was a huge wake up call for me.

It's eyeopening for sure. Makes you realize how much the online world has changed.

So, like, right off the bat, the article hits you with this.

Yeah.

Almost everyone, like nearly all consumers, use online stuff to shop locally.

Yeah, and think about it.

It's true.

When's the last time you actually looked for, like, a restaurant or a store or whatever without pulling out your phone?

Literally all the time. It's how I find everything. But honestly, I never thought about it from, like, the business side before reading this.

And that's the thing. This isn't just about how we use the internet. It's about understanding that everyone else does, too. And businesses need to adapt. The article even talks about how Google's completely on board with this. They prioritize websites that are designed for phones. If yours isn't, You're basically invisible.

It's like, what's the point of even having a website if it looks terrible on a phone? You know? It's your business card, your storefront, your everything in a lot of ways.

Exactly. It's the first impression, and if it's a bad one, people are just going to hit that back button and find someone else.

So true. They're not going to go through the hassle of trying to pinch and zoom just to read a menu or something.

Right. And the article makes a really good point about this. A bad mobile site is worse than no mobile site at all.

Seriously. Is it really that bad?

Think about it. If you land on a website, and it's just a mess on your phone, it makes the whole business look unprofessional. Like, they don't care.

And with so much competition these days, you can't afford to give off that impression.

Exactly. And the article talks about these three things, exposure, relevance, and business growth. They're all connected to this, and it all comes down to how people experience your site.

It's not just about having a mobile version either, right, like a stripped down thing. It has to be just as good as the desktop site.

Right. It needs to be a good experience across the board, easy to use, looks good, all of it. That's where things like responsive design come in, where the website adapts to whatever screen you're on.

So it's not just about, like, shrinking things down, it's about making the whole thing work seamlessly. Navigation, content, everything.

Yes, that consistent experience builds trust. And here's the thing, that article, that was back in 2017, imagine how important it is now.

Seriously. So, where do we go from here?

It makes you wonder what's next. Voice search, AI, who knows what's coming, but it's safe to say that things aren't slowing down.

Absolutely. If you're not keeping up, you're falling behind.

Exactly. So if you haven't already, now's the time to make sure your online presence is ready for anything.

Great advice. Thanks for diving into this with us.

Happy to be here.

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