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Speaker1:
This is a Note To Future Me.

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Hi, this is Brett Johnson, your host and the owner of Circle270Media Podcast Consultants.

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In this episode, I talked to Pam Perry from Pam Perry, PR.

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PR and Branding Solutions for Seasoned Speakers.

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She has gone through many iterations of different podcasts, which in itself is a great

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story. And we talk about each of those podcasts, those business podcasts that she created

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for herself, as well as with some business partners and how all of those podcasts

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together is now brought her to her current podcast.

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Get out there and get known.

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What she learned from all those podcasts and all those different techniques used in this

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podcast is now culminated in this podcast she's creating right now.

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Plus, she has some fantastic advice for business owners considering podcasting as a

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marketing tool. Here's the interview.

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Let's go back over your background in history a little bit, you know, talk about what you

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do, you know, up to what you're doing today.

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Speaker2:
Ok, well, primarily the main thing is a publicist, that's my main road or that's my main

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jam, how I got here working in media for the longest first job, working at the Detroit

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Free Press, which was print.

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Then I went into radio, which was really cool, which was an adult contemporary station.

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And then I worked at a television station producing talk shows.

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That was fun. And then I worked at a nonprofit as a PR director and that let me really

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work with print, radio and TV all at the same time.

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And I thought, this is really what I really like to do.

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So really being in public relations lets me work with all of the different mediums.

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And then, of course, then the emergence of social media that became the thing.

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So then not only do publicists have to know the traditional media now, they get to know

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the new media. So podcasting was part of that.

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Speaker1:
Right, exactly.

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So mixed in with all this, obviously, you have another side to you working with a

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nonprofit or non-profits.

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What who do you work with?

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How do you give your time talent to your.

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Speaker2:
That was one of the things when I worked in radio, had an epiphany one day that I was

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working in radio and I was selling air.

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I was in advertising sales and I was roughly about 30 years old.

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And I was like, know, this is kind of like I don't know what it was, but it was like, I'm

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selling gear, didn't really feel fulfilling anymore, made really good money.

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I like the people that I work with.

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They were fun. I was writing copy, so I did some creative stuff, but I wasn't fulfilling

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and I just really stopped.

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And I said, what do I really want to do with the rest of my life?

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You know, at 30 I'm thinking like, oh my God, it's midlife crisis there.

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I don't know what is going on.

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And I spent a lot of time working with organizations that dealt with you, dealt with

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career development, dealt with black kids that really were know, needed some guidance,

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didn't have maybe the right family background.

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And I really start spinning more and more time doing that.

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Then my job, like I would spend like maybe 30, 40 hours a week on my job.

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And then it was like 20, 30 hours working on the volunteer stuff on my own.

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And I had this idea says, you know what, this is more fulfilling.

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I so what if I could spend my time doing what I really love, which was a nonprofit

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volunteer stuff is my job.

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And that was where it really began.

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I said, you know what I've worked for?

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A nonprofit was called Joy of Jesus.

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And we were raising money to send kids to camp, kids in the city to go to camp for the

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summer. And we did it so that it was free for them.

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And I had so much fun.

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We raised money. We did telethons again.

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We got them in the newspaper.

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People were here and they were on the front page of the Free Press.

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Actually, that was really cool.

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And they had never had that.

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We did a bit. I mean, just really wrap my arms around all types of media to get them some

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exposure. And they raise a lot of money because I handed it was a small non-profit.

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I think their budget was like maybe a million and a half.

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So it was a real lean, kind of a real lean nonprofit.

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I was the PR director, the director that the donor management, the newsletter editor.

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It was it was fun, though.

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I loved it worked so hard there until the point where I worked so hard.

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It was like life and

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Speaker1:
Nonprofits can do that to people.

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Speaker2:
I mean, life really snakes.

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Speaker1:
Yeah.

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Speaker2:
I remember going to my executive director present there, Eddie Edwards, and I said, you

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know what, I really like it here.

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I said, but I'd like to get married one day.

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I like to be able to have a life.

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And he says, well, you know, like, yes, I love it here.

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He said, I just don't want to work so many hours.

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Listen, I know we can't really afford to hire more people.

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And he said to me, he says, well, I'll help you find another job with the kids.

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He says, it's your potential, he said, but your really best epper.

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And he helped me get the job that I stayed at for seven years, which was it was a

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strategic partner of ours, the Salvation Army.

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And I stayed at the Salvation Army.

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I was a PR director there, and it was we had a larger staff.

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So I did I had like regular hours.

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And that's really where I stayed the most.

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And I love that the most because I've worked with the community, work with the media, and

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we were doing good work. So that's what we like.

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And so I work with people who try to make a difference in the world.

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That's really it. People who try to make a difference in the world if they're doing.

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Work, then I'm going to promote them, right?

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That's it. It's like that felt so much for me when I worked in the radio station.

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I mean, cars, donuts and I work for other PR firms will be promoted.

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Just products and widgets wasn't at a certain point in time.

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I learned the skill, but I didn't like what it was doing.

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So. So as I got older, I said if I'm a spend so much time doing something has to be

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something I enjoy and something that I know is making a difference.

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And that's where that's really where it is.

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And so I started my company in two thousand and a company name was mentioned Marketing

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Solutions, very similar to like the Salvation Army.

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We're working with churches.

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And so we were working to promote churches and pastors and and really kind of things that

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we're doing good in the community.

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So that has been that the act, I call it, where we're marketing the message.

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So we're marketing the good message messengers and whether it's inspirational speakers,

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motivational speakers, that was that was the thing.

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And it hasn't really changed.

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And I'm really excited.

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I'm still excited about it.

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So when I have, I just talk with the client not too long ago in the work that she's doing

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in the community, I get so geeky about it.

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I was like, this is what I made for.

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So I love doing that.

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And. Yeah, it it has the only thing that has really changed from when I started to now is

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the new media. Yeah, and we were just saying how much it is so much clubhouse, Instagram

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or LinkedIn. And in in my clients, we're trying to figure it all out.

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I said you don't have to do it all, especially if you're not good at it all.

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Don't you don't have to do it.

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All right. Just calm down.

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You know, your message is the same.

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How we deliver it is really based on their personality.

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Speaker1:
It's finding that that medium that your intended audience is actually there.

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You know, so if they're not playing in this park, you go to the other park, you know,

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that sort of thing.

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Speaker2:
If they're not on Twitter, you don't have to tweet, right?

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Or Canley.

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Speaker1:
Exactly. Don't don't think that you're missing out on anything.

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You're probably not.

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Speaker2:
A good example of that is Seth Godin.

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Seth Godin is not on everything.

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And he's a master marketer.

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He's a master marketer.

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He's like one of the four corners of the world.

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He wrote the book The Purple Cow, but he's not everything he does blogging.

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This is

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Speaker1:
A master's. Well, exactly what he does.

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But this guy does actually has a podcast called Akimbo AK Impo.

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And it is great.

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You'll love it.

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Speaker2:
Yeah, it's going to listen to a Tembo.

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Speaker1:
Yeah, it's really good.

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Just it's an it's a joy listening to him anyway because he's just so smart.

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And what I like about him too.

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And I think you do too, of course via the blogs he makes you think it's not necessarily

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convincing you it's he's making you think and that's that's his big thing.

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I watch it, which is enjoyable because it's one of those you need those moments in your

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life during the day, just kind of go, OK, let's rethink this whole concept or a different

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angle of looking at it and such.

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So, yeah, yeah. Yeah. But it's it's been out maybe two or three years.

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Yeah.

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Speaker2:
You'd enjoy it that long.

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You been around forever.

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But he, he probably thought about it a long time before he jumped into something new

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versus entrepeneurs today, like oh my God, I've got to get on clubhouse, I just open up

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Android, let me get on there.

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I now know why don't you wait to see if it's really for you before you do anything new.

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Right. Like what's working now.

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Yeah. What's working now.

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Exactly.

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Speaker1:
Do more of that. Yeah.

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Yeah, you bet. Yeah.

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When you contacted me to be on the podcast, we did a little bit of a pre interview and

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you talked about I love your podcast journey because there's so many different ways of

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doing multiple podcasts, whether you're doing podcasts, four of them at the same time, or

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you start one and stop and start and stop a new one.

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And and that is your journey.

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And I I'm glad we're talking about this because I want to talk about, you know, your

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previous podcast experience as the trailblazer into the current podcast.

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And I think there are lessons to learn about starting and stopping and starting and

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stopping. And I'm talking about a new podcast.

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So talk about your first podcast a little bit and then let's get into the current one,

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what you're doing, because I think, again, it's that it's that story of going from one to

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the other that's very strong.

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And then we can really dive into what you're doing right now.

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Speaker2:
I mean, when I first did, I think the other one was probably two thousand six or seven.

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I'm not sure. But I was scared.

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I was scared to podcast.

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I really was no one was really doing a podcast that I knew.

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And it was on BlogTalkRadio.

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And I was so scared, but I knew I needed to do the podcast because my authors that I

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represented for PR, I needed to be heard.

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They needed to talk about their book.

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And I said, OK, we're going to do this podcast is called Sakala Pages.

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And we did a blog, talk radio.

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We did probably a hundred or so shows.

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I mean, and really I interviewed authors about their books, asked the same question.

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So what inspired you to write the book?

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What's your book about? Tell us your background.

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And we did it. And they love talking about the book that we shared everywhere.

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And it was some of my clients and then also just other authors that I just really

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admired. And it became the point where I had celebrities on this blog, talk radio, so I

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will never forget it. Kirk Franklin and Reverend Run, Damon Wilson from Sanford and son,

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like on my blog talk radio, was just on the phone.

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I would never then then I did another type of blog, talk radio show, not chocolate pages,

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but at the same time, I was doing some genealogy show and the soon to energy show was

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around the book that I co-wrote with another couple.

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And we did this book called Synergy Energy.

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And we really wanted to talk about partnerships and Internet marketing couldn't really

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fit into the pages.

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It was a totally different audience.

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So we. Interviewed anyone who was in the digital marketing space at that time, it was

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probably two thousand nine, I guess, maybe or so, and so we said, OK, so we'll do this

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particular one.

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And we've had chocolatiers.

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It was primarily African-American.

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Authors, as Angie was anyone who was in a digital space, so I had a lot of my friends

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that were really like we were just really great plays in this realm of Internet marketing

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space. And it was fun.

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And we did that for about a year, I guess.

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Probably did about fifty two is, you know, fifty two or more, I'm not sure.

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And during that time I said, this is good talking about the book, talk about any about

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Internet marketing, but I really want to talk about PR.

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So then I created a show really.

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So it could be kind of cathartic.

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It was called to people and the Tupelo's was really so that I can talk with my colleagues

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about PR like what's driving this crazy about our clients?

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Why don't they get it?

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Why don't they know how?

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And so the two pros was really a show that I did on top to not talk show, but to.

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Right. Oh, yeah. All these platforms.

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So I talk to and it was really cool to have people on and people loved it.

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And my colleagues, they said this is such a great idea.

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You know, I love talking about this and stop doing so much of the other two shows started

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doing the talk show. And then I did another show on talk show called Kingdom Connections,

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and that was primarily anyone who was in the Christian ministry space.

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And we talked about Christian ministry.

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So fast forward, don't really do any more blog, talk radio show, blog talk.

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Got a little bit too commercial, I guess you would say so.

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It was just too commercial and too crunchy.

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And that's what we need to do something else because this blogging BlogTalkRadio and this

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talks you and like the sound didn't like the sound.

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So we did another podcast.

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Called the digital business acceleration, and this was using Bluebeard and we did two

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issues and was really to explain to people the whole process of PR marketing, branding

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and digital marketing.

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And we did that with my partner.

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Anita Sherman is still out there and on iTunes.

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And we did it and we ran it through a website, had real microphones using Yeti's.

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And that's what then we use them and did get anyway.

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So we had a better production of that.

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And I loved it.

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And it was so much more that we didn't have guests or anything, but it was just us.

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And we did fifty two issues.

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And at that point it was like, OK, we have nothing else to say.

248
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We've said it all. So that's it.

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Like Forrest Gump. OK, well that's pretty much that's it.

250
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And then I said, OK, the next phase is video.

251
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Podcasting was real on the fence about that.

252
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Oh my goodness. I was so on the fence about that because to do a video podcast means that

253
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I have to have hair makeup done every single week.

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Speaker1:
You have to be on.

255
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Exactly.

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Speaker2:
Yeah. And I said, well, I could do it once a week.

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And so really what happened is I was doing it on stream streaming and it take it from

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there and I'm doing it live on LinkedIn, I'm doing it live on YouTube and doing it live

259
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on Twitter, which was will go away.

260
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But it was OK. It was it was fine.

261
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And that show is called Get Out There and Get Known.

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It's a cross between probably all the other shows that I've done.

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It's some authors is the minister, it's the media, it's of my PR colleagues, some of my

264
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clients. It's called Get Out and Get Down, really to explain to people how to get out

265
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there and get known as a publicist.

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What do we how do we get this done?

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And that's really it's been like the most fun podcast to do because it is video and it

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also streamed live.

269
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So you get live interaction a little bit there.

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And it's also on my website with show notes because the other ones really didn't have

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shown up. They were they were crunchy.

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The other ones were I don't know what they were.

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They were just. Byles basically at the bottom of the charts by evicting someone, it was

274
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we've grown so much so yeah.

275
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So that's where we are right now.

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We're doing a real grown up podcast, video, podcast with show notes that are that is

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running on Pam Perry, even your Perry podcast dot com in.

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That's up. Oh, yeah, that's something.

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Speaker1:
And it's something

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Speaker2:
You needed to do. Yeah.

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Oh my God. Before it was like BlogTalkRadio forward slash davidov of that.

282
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Speaker1:
So have fun.

283
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Have fun trying to have somebody find that.

284
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Yeah, exactly,

285
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Speaker2:
And they're not there. Some of those shows are not there when you do not own your RSS

286
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feed. You don't own it, so BlogTalkRadio took it down and it's not there.

287
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So all of those, quote unquote celebrities that I talked to from Yolanda Adams to Kirk

288
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Franklin to demand Will said they're gone.

289
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I click it in there. I mean, I had some really good guests and I was like, oh, my God, I

290
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interview them, not Google it.

291
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And I hit it and it's just not there.

292
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I'm like, Yeah.

293
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So you learn so well and you're on your own feet.

294
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You use Lipson Blueberry, something like that.

295
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Speaker1:
Just, you know.

296
00:18:20,040 --> 00:18:25,230
Right. Well, and I was just going to go to that point of you going through all the

297
00:18:25,230 --> 00:18:27,390
iterations of the different podcasts that you did.

298
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You brought all that knowledge to what you're doing right now, amazingly enough.

299
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So I think it's a lesson in that.

300
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Just do it, get in there and start, because even if you fail, you've learned something

301
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and you start again with something else.

302
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Speaker2:
Yeah, I remember my very first podcast I was doing.

303
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It wasn't sure that if I.

304
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Started it right, if I hung up, right?

305
00:18:52,600 --> 00:18:58,570
Was it did it take I mean, just nervous and it ended up working.

306
00:18:59,500 --> 00:19:04,600
I would never say to someone to start a BlogTalkRadio, I would say start.

307
00:19:04,930 --> 00:19:10,300
You know, things are different now, but start at a at a place where I mean, I've even had

308
00:19:10,300 --> 00:19:15,040
people who have done conference calls and then they've converted into a podcast.

309
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They upload it that way.

310
00:19:16,670 --> 00:19:21,580
I mean, but to get the information out and just start, it's so important.

311
00:19:21,700 --> 00:19:27,820
And Anker's OK to my daughter uses that I wouldn't recommend it because you don't own it.

312
00:19:28,660 --> 00:19:30,670
And it's just was recently bought by Spotify.

313
00:19:30,670 --> 00:19:35,890
But if you have to start there, start there, it's just download them and then put them

314
00:19:35,890 --> 00:19:36,460
somewhere else.

315
00:19:36,610 --> 00:19:38,720
Speaker1:
But you know, but I know what you're doing now.

316
00:19:38,740 --> 00:19:40,060
I know what you're walking into.

317
00:19:40,060 --> 00:19:43,690
Yeah, well, let me ask you, because you did start and stop.

318
00:19:45,160 --> 00:19:51,730
I think some podcasters tend to go on longer than they ought to in regards to their life

319
00:19:51,730 --> 00:19:55,300
of their podcast. It's kind of like you said, we knew we had to stop.

320
00:19:55,300 --> 00:19:57,280
But some people continue on going.

321
00:19:57,460 --> 00:20:00,330
I think you should have stopped a few episodes ago.

322
00:20:00,880 --> 00:20:03,790
How did you come to the conclusion on those podcasts?

323
00:20:03,830 --> 00:20:08,920
We're done. It was a different on each one that you just knew you had the conversation

324
00:20:08,920 --> 00:20:12,700
with your co-host or it just it just dawned on you like, we're done.

325
00:20:12,760 --> 00:20:13,270
This is it.

326
00:20:13,270 --> 00:20:22,060
Speaker2:
We got it became evident on the well, say, the Digital Business Acceleration podcast.

327
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After fifty two episodes, we went through a blueprint of what is required to really get

328
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your digital business up and going.

329
00:20:30,490 --> 00:20:35,680
And I guess we went through that and then we kind of elaborated and we elaborated and it

330
00:20:35,680 --> 00:20:39,460
was like, OK, we can't figure anything else to say.

331
00:20:39,460 --> 00:20:40,770
We've said it all.

332
00:20:41,410 --> 00:20:45,940
The whole point of this podcast was to I mean, because we kept referring back to go back

333
00:20:45,940 --> 00:20:48,930
to episode number fourteen, go back to episode number twenty to go.

334
00:20:49,240 --> 00:20:51,220
It's like we've said it all.

335
00:20:52,210 --> 00:20:58,570
So we're doing podcast number thirty nine, telling people to go back to podcast number

336
00:20:58,570 --> 00:21:04,540
twelve. It's like so you're kind of like done with this because you've set it off.

337
00:21:04,900 --> 00:21:08,290
That's when you know the point of the podcast and we won't have a guess.

338
00:21:08,290 --> 00:21:12,190
Now if you have guessed it's a little bit different because you can always find different

339
00:21:12,190 --> 00:21:17,020
guests. But that particular one was like a business podcast that really had to show

340
00:21:17,020 --> 00:21:24,220
people how to the steps of how to really accelerate business online, be the one with two

341
00:21:24,380 --> 00:21:30,190
pros that really ended, because the standpoint as far as I knew, I had interviewed all my

342
00:21:30,490 --> 00:21:33,490
friends I knew, I didn't know any more.

343
00:21:33,490 --> 00:21:39,580
I mean, we were just it was like shoptalk so we could go back and interview him again.

344
00:21:39,580 --> 00:21:44,620
But I had really run out of the the guest that I knew that that I'm on.

345
00:21:44,620 --> 00:21:46,570
I guess it was like really seasons.

346
00:21:46,570 --> 00:21:48,310
It's like seasons like 13 weeks.

347
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Twenty six weeks, that kind of thing.

348
00:21:50,680 --> 00:21:55,150
Like chocolate pages could have probably kept on going.

349
00:21:55,690 --> 00:22:04,600
But I think for me, I didn't like the format that didn't like the the format of the it

350
00:22:04,600 --> 00:22:07,180
became too commercial and it was a lot of shows.

351
00:22:07,180 --> 00:22:08,860
They're the same as you.

352
00:22:08,860 --> 00:22:10,510
Angie was for a book. A book once.

353
00:22:10,630 --> 00:22:12,250
Yeah. Yeah. Book Lost.

354
00:22:12,290 --> 00:22:13,990
And that was pretty much it.

355
00:22:13,990 --> 00:22:16,630
It didn't have anything more to say there.

356
00:22:16,840 --> 00:22:20,290
Yeah. So it just depends.

357
00:22:20,290 --> 00:22:21,760
Now get out there and get know.

358
00:22:21,880 --> 00:22:23,290
How do I know when I'm in that.

359
00:22:23,350 --> 00:22:28,180
I don't know. I mean it's, it's, it's like it's a combination of everything I've done.

360
00:22:28,180 --> 00:22:32,850
So I interviewed many people which is really good in a lot of media.

361
00:22:32,860 --> 00:22:34,750
People are writing books and things like that.

362
00:22:35,020 --> 00:22:38,350
And then I always will have some clients on there as well.

363
00:22:38,620 --> 00:22:45,310
And then I'll also have, you know, solo episodes about different things that are going

364
00:22:45,310 --> 00:22:47,770
on. So maybe I'll do a solo episode about clubhouse.

365
00:22:48,580 --> 00:22:49,750
So those are the things.

366
00:22:49,750 --> 00:22:52,540
But it is a video podcast was the first one I've done.

367
00:22:52,540 --> 00:22:55,180
So I'm not sure how long it would go.

368
00:22:56,680 --> 00:23:01,240
But I think anyone if you're going to do a podcast, do it for a season like you would do

369
00:23:01,270 --> 00:23:05,050
a TV show 13 weeks, twenty six weeks, that kind of thing.

370
00:23:05,050 --> 00:23:07,750
Yeah, it gives it a little bit more and you can change it.

371
00:23:08,050 --> 00:23:12,860
So the following season, if I were to do as well, this season is only going to be me or

372
00:23:12,910 --> 00:23:17,230
this season is only going to be people or this season will only be authors.

373
00:23:17,680 --> 00:23:19,990
That could be something that you could do.

374
00:23:19,990 --> 00:23:23,950
But the most part, we do need some consistency.

375
00:23:23,980 --> 00:23:26,500
Speaker1:
Yeah, because I work with the new new podcast.

376
00:23:26,950 --> 00:23:28,300
That's kind of a common theme.

377
00:23:28,300 --> 00:23:32,770
And I think they don't outright ask this, but I think it's in the back of their mind

378
00:23:32,770 --> 00:23:37,120
going, OK, I start something, but how do I stop it or how long do I have to go?

379
00:23:37,120 --> 00:23:44,020
And they they don't realize the seasons, the the aspect of like we can just produce ten

380
00:23:44,530 --> 00:23:47,370
when you're done and then start a whole nother thought.

381
00:23:47,440 --> 00:23:49,210
Maybe ten is just you talking.

382
00:23:49,690 --> 00:23:55,060
And can be interviews 10, can be with a co-host, it can do whatever you want to do, but

383
00:23:55,060 --> 00:23:58,120
it's the planning of it that makes the big difference.

384
00:23:58,120 --> 00:24:04,300
That way, you know, it's all in pencil if you want to do 13 episodes in that genre, in

385
00:24:04,300 --> 00:24:06,430
that category. That's fine, too.

386
00:24:06,820 --> 00:24:10,690
But the big thing is knowing where you're going with it, your thing,

387
00:24:11,050 --> 00:24:12,550
Speaker2:
And so the audience knows where you're

388
00:24:12,550 --> 00:24:15,190
Speaker1:
Going. That's true, too, to make it very comfortable for them.

389
00:24:15,190 --> 00:24:17,560
And that then leads me to my next question to you, too.

390
00:24:17,560 --> 00:24:23,350
You're bringing all this knowledge from all these different types of podcasts that you

391
00:24:23,350 --> 00:24:25,000
did interview solo, that sort of thing.

392
00:24:25,040 --> 00:24:31,600
So how is your current podcast showcasing your expertise now that you've added video and

393
00:24:31,600 --> 00:24:35,770
you do are doing interviews and some solos I get you're mixing it all together.

394
00:24:35,920 --> 00:24:38,050
How is it showcasing you?

395
00:24:38,080 --> 00:24:39,730
How are you making that work for you?

396
00:24:40,000 --> 00:24:49,680
Speaker2:
It's interesting because I've interviewed some of the best TV anchors and

397
00:24:50,220 --> 00:24:53,950
was I don't really think about it because I thought of them as my friends.

398
00:24:54,430 --> 00:24:59,920
And so one was Shaun Robinson, Emmy Award winning news.

399
00:24:59,920 --> 00:25:02,740
She was on Entertainment Tonight or something like that.

400
00:25:02,740 --> 00:25:04,320
And then Linda else.

401
00:25:04,510 --> 00:25:06,880
She was an anchor for like twenty five years.

402
00:25:07,240 --> 00:25:10,510
And I'm just really interviewing them because I'm comfortable with them, because they're

403
00:25:10,510 --> 00:25:12,280
my friends and we're talking about media.

404
00:25:12,580 --> 00:25:15,120
And so people have says you're really good at this.

405
00:25:16,060 --> 00:25:20,350
And so they're they're looking at me knowing that I've never done quote unquote

406
00:25:20,350 --> 00:25:22,420
television like the TV people.

407
00:25:22,420 --> 00:25:28,240
Even Sareen, she was just on and she teaches media and they're thinking like, you're

408
00:25:28,240 --> 00:25:35,560
really good. And so that makes people feel comfortable with I don't have to be a TV

409
00:25:35,560 --> 00:25:44,470
anchor or trained in journalism in order to do a video podcast, because I'm definitely

410
00:25:44,470 --> 00:25:47,320
not. I'm not I have never been in front.

411
00:25:47,320 --> 00:25:49,720
I've always produced, but I've never been in front.

412
00:25:50,020 --> 00:25:54,210
And so that has been real interesting because I get people that will hit me up and

413
00:25:54,280 --> 00:25:56,590
LinkedIn and says, I really like to work with you.

414
00:25:57,100 --> 00:26:01,900
You seem to really be comfortable with helping people get out there and get known because

415
00:26:01,900 --> 00:26:05,590
we don't know who you are, but you're so funny.

416
00:26:06,160 --> 00:26:12,070
And so I was like, that's really interesting, because when I think about it, I was like, I

417
00:26:12,070 --> 00:26:18,550
did interview an anchorwoman who had been on the air for over like three decades.

418
00:26:19,180 --> 00:26:28,030
And and I didn't feel I didn't feel like I I didn't compete against her or anything like

419
00:26:28,030 --> 00:26:31,600
that. I mean, I just really was trying to get into her head how she does what she does.

420
00:26:31,600 --> 00:26:36,460
Something like that seems to come off to people like don't be afraid of the media.

421
00:26:36,460 --> 00:26:41,890
Don't be afraid to get in the media and you can do this type of thing.

422
00:26:42,040 --> 00:26:46,240
That's that's really that's really kind of cool because I didn't realize that was not the

423
00:26:46,240 --> 00:26:51,790
intention. When I did the video podcast, it was it was more or less like to do something

424
00:26:51,790 --> 00:26:55,720
different at this point because that new video podcast was was more the thing.

425
00:26:56,110 --> 00:27:03,070
But, yeah, that that part was a little bit different that I didn't realize that that part

426
00:27:03,070 --> 00:27:09,520
would would be how that would hit with people like here's this person who is typically

427
00:27:09,520 --> 00:27:13,840
behind the scenes interviewing someone who's always on the air.

428
00:27:13,900 --> 00:27:15,380
Right. Songhua.

429
00:27:15,400 --> 00:27:17,800
So that it's been interesting.

430
00:27:17,950 --> 00:27:18,460
Yeah.

431
00:27:18,460 --> 00:27:22,060
Speaker1:
Who's your intended who's your intended audience then for your podcast?

432
00:27:22,420 --> 00:27:27,520
Speaker2:
If people who are authors and speakers who really want to learn how to leverage the media

433
00:27:27,760 --> 00:27:30,760
and allowed them don't know how to pitch because you're.

434
00:27:31,120 --> 00:27:33,130
Well, they do know how to pitch, but they're scared.

435
00:27:33,400 --> 00:27:36,730
They're scared of really like what do I say?

436
00:27:37,000 --> 00:27:40,750
Who do I say to and who are these people that I would pitch to?

437
00:27:40,870 --> 00:27:46,780
And so I'm really just trying to humanize that what what media people are looking for.

438
00:27:46,900 --> 00:27:51,190
So their human side that, yes, you're pitching to real people and for them to get to

439
00:27:51,190 --> 00:27:58,360
know. So authors and speakers are feeling more connected to the the people who are on the

440
00:27:58,360 --> 00:28:04,630
air and the PR people and want them to come on and really talk to authors and speakers

441
00:28:04,630 --> 00:28:12,160
about, you know, what not to do, because I say it all the time and say, don't do this,

442
00:28:12,160 --> 00:28:15,040
don't do that. So I had my friends come on, say the same thing.

443
00:28:15,040 --> 00:28:16,450
I say, don't do this, don't do that.

444
00:28:16,450 --> 00:28:17,850
So I'm not always the bad cop.

445
00:28:18,280 --> 00:28:21,190
So, yeah. So that is that that's really intense.

446
00:28:21,190 --> 00:28:24,580
And people who are authors and speakers who really want to know how to leverage the media

447
00:28:24,580 --> 00:28:28,570
and then once they get media, how to work the media, what do you do with it?

448
00:28:28,990 --> 00:28:32,230
It doesn't make sense. If you're on the morning show, if you just say, oh, I was on the

449
00:28:32,230 --> 00:28:34,360
morning show and then you go and sit down somewhere.

450
00:28:34,360 --> 00:28:37,030
But how do you leverage it to really make it work for you?

451
00:28:37,030 --> 00:28:37,290
You know,

452
00:28:37,360 --> 00:28:42,250
Speaker1:
It sounds like with this with this iteration of your podcast and videocast, you needed to

453
00:28:42,250 --> 00:28:47,830
implement video, then your client's potential clients that you're interviewing through

454
00:28:47,830 --> 00:28:49,570
this medium they need.

455
00:28:49,600 --> 00:28:54,220
To be comfortable, you need to figure out if they're comfortable in front of a camera and

456
00:28:54,220 --> 00:28:58,960
if they're not know, OK, this is a challenge that we need to overcome because maybe just

457
00:28:58,960 --> 00:29:04,270
talking to you during this videocast didn't go well so much so that I could see where

458
00:29:04,270 --> 00:29:08,720
that would be a really important part of why you went in the video.

459
00:29:08,830 --> 00:29:09,430
That's that's.

460
00:29:09,430 --> 00:29:12,430
Speaker2:
Yeah, yeah. It was it was the next iteration of that.

461
00:29:12,430 --> 00:29:16,270
It started Colvert after Kowit.

462
00:29:16,270 --> 00:29:19,810
So people were used to seeing people on video.

463
00:29:20,650 --> 00:29:27,400
A lot of different colored people did start a lot more podcast, but a lot of people

464
00:29:27,400 --> 00:29:28,630
didn't start video podcast.

465
00:29:28,630 --> 00:29:31,550
But I knew that was the face that I had to go into next year.

466
00:29:31,600 --> 00:29:34,270
Like I said, I thought it for a while.

467
00:29:35,440 --> 00:29:38,070
And then I said, OK, just bite the bullet and let's do it.

468
00:29:38,230 --> 00:29:39,300
Speaker1:
Do it right. Right.

469
00:29:39,360 --> 00:29:42,790
Speaker2:
And everybody said, what would happen to is it?

470
00:29:42,790 --> 00:29:46,270
I would if my hair makeup is done, I'll do three shows.

471
00:29:47,800 --> 00:29:49,310
Speaker1:
Hey, take advantage of a good day.

472
00:29:49,310 --> 00:29:52,660
Speaker2:
You're right that the days that we're going to show this day.

473
00:29:52,670 --> 00:29:54,900
OK, well, that's how I was working it.

474
00:29:54,900 --> 00:29:58,510
And and so so far, I think we're in episode number forty.

475
00:29:58,810 --> 00:30:00,000
OK, yeah.

476
00:30:00,880 --> 00:30:03,870
Well you. Yeah. Then it's been easier than I thought.

477
00:30:04,420 --> 00:30:06,330
Speaker1:
Yeah. Well once you get on a roll you're right.

478
00:30:06,340 --> 00:30:08,740
All of a sudden like, wow, I've got a library now.

479
00:30:08,740 --> 00:30:14,470
Yeah. This is great. You mentioned some, some drive by comments with LinkedIn posts and

480
00:30:14,470 --> 00:30:16,890
such. And so what is your social media strategy with this.

481
00:30:16,890 --> 00:30:19,690
So you create the content, you've got the audio and video piece to it.

482
00:30:20,050 --> 00:30:23,560
Where are you promoting this and how are you doing that?

483
00:30:23,710 --> 00:30:26,680
Speaker2:
Yes, so LinkedIn is where I stream it.

484
00:30:26,920 --> 00:30:27,940
So that's where it is.

485
00:30:27,940 --> 00:30:29,350
That's primarily where I am.

486
00:30:29,350 --> 00:30:31,630
I'm showing up live with it.

487
00:30:31,810 --> 00:30:37,450
So I do the stream and I'm going into LinkedIn and I will actually see and talk to people

488
00:30:37,450 --> 00:30:42,820
on LinkedIn. It is also on Twitter and it's also on YouTube.

489
00:30:42,820 --> 00:30:46,960
But I'm not interacting with them on those platforms.

490
00:30:47,410 --> 00:30:55,570
It is primarily on Panzeri podcast that the the actual video podcast with the show notes

491
00:30:55,570 --> 00:31:00,040
because that's where if I had a guess or resources and things like that, that's all in

492
00:31:00,040 --> 00:31:04,870
the show notes when it's live, it's just really it is just broadcast there.

493
00:31:04,960 --> 00:31:08,090
No show knows there. But I let people know to go to the show notes.

494
00:31:08,560 --> 00:31:14,440
I don't really promote it on Facebook as a stream.

495
00:31:14,770 --> 00:31:19,420
Once it's there with the resource notes and things like that, I will put it on Facebook,

496
00:31:19,810 --> 00:31:23,980
I will put it on Instagram out of the fact that.

497
00:31:25,980 --> 00:31:29,670
I have to say, I have five thousand people on Instagram, but I don't get a lot of

498
00:31:29,670 --> 00:31:32,830
interaction, my audience is not there, this primarily on LinkedIn.

499
00:31:33,030 --> 00:31:36,540
So that's really where I spent that's where I get business from, from LinkedIn.

500
00:31:36,810 --> 00:31:37,950
Instagram is cute.

501
00:31:37,950 --> 00:31:43,830
I do autographs and things like then on Instagram, but for the most part, I take the the

502
00:31:43,860 --> 00:31:48,610
ones that episode is on Panzeri podcast Dotcom.

503
00:31:48,690 --> 00:31:55,050
I take the show notes and that is the caption and then the audiogram is the Instagram

504
00:31:55,050 --> 00:32:00,600
square. And so I have a pet like this one with the podcast and Inessa Personality

505
00:32:00,960 --> 00:32:06,870
Pictures or whatever, then one with the pod cast with the show notes at the bottom in

506
00:32:06,870 --> 00:32:11,970
that sort of thing. Sometimes I pull out of the pull quote from the clicked a tweet on

507
00:32:11,970 --> 00:32:13,320
the on the show notes page.

508
00:32:13,320 --> 00:32:21,090
But for the most part it's, it's really on the website and it goes up to my email list,

509
00:32:21,090 --> 00:32:22,890
which is primarily the main one.

510
00:32:23,310 --> 00:32:30,420
So whenever it is on my website with the video and the show notes, they can also listen

511
00:32:30,420 --> 00:32:34,860
to. So obviously it's not just on video, but they can listen to all the different places

512
00:32:34,860 --> 00:32:38,820
as well. It goes out to my email list in the form of a newsletter.

513
00:32:39,090 --> 00:32:41,280
So every week they get up like an episode.

514
00:32:41,490 --> 00:32:42,990
Right. And that's really it.

515
00:32:42,990 --> 00:32:44,490
It's my email list and LinkedIn.

516
00:32:44,910 --> 00:32:50,000
The other stuff is there, but it's not the main driver for business.

517
00:32:50,020 --> 00:32:51,270
Speaker1:
You're not losing sleep awareness.

518
00:32:51,300 --> 00:32:52,850
You're not losing sleep over it, right?

519
00:32:52,870 --> 00:32:55,830
Yeah. So you're prep for your guest.

520
00:32:55,830 --> 00:33:00,690
Much different than recording just a straight audio because you have the video component.

521
00:33:00,930 --> 00:33:06,150
Can you walk through a little bit of that, how you get your guests prepared, ready to do

522
00:33:06,270 --> 00:33:08,790
video versus just an audio recording?

523
00:33:09,300 --> 00:33:17,260
Speaker2:
Yeah. So because they are media people is is easy for now where if it was like if I was

524
00:33:17,260 --> 00:33:21,420
doing four pages or soon to injure any of those other shows, it probably go, no, I don't

525
00:33:21,420 --> 00:33:26,220
want the video, but this one is more or less like I am interviewing TV people.

526
00:33:27,150 --> 00:33:33,150
I just talked to someone yesterday who is a print reporter, but she actually does a lot

527
00:33:33,150 --> 00:33:36,570
of print. People are doing video now, so she's there.

528
00:33:36,570 --> 00:33:40,020
The Michigan Chronicle, they have their own they built their own studio.

529
00:33:40,020 --> 00:33:43,140
Newspapers have to do that now in order to stay relevant.

530
00:33:43,140 --> 00:33:44,580
So they have their little studio.

531
00:33:44,580 --> 00:33:48,300
So she had no problem with doing video because she likes doing video.

532
00:33:48,300 --> 00:33:55,200
Now, the the the PR people, any of them that I've interviewed, they're ready.

533
00:33:55,350 --> 00:33:59,730
They're just ready to do, you know, they teach their their clients how to show up on

534
00:33:59,730 --> 00:34:02,630
YouTube so they know how to show up on.

535
00:34:02,640 --> 00:34:08,820
So I remember it was one lady, Valerie, and she talked about tips and tricks on how to

536
00:34:08,820 --> 00:34:10,370
show up on Zoome.

537
00:34:10,830 --> 00:34:12,180
And that was really kind of cool.

538
00:34:12,180 --> 00:34:16,330
So I was the the person that didn't show up.

539
00:34:16,330 --> 00:34:19,080
Right, like she was talking about this is oh, not like this.

540
00:34:19,080 --> 00:34:20,520
And so I would turn my light down.

541
00:34:20,700 --> 00:34:24,810
I said, what about having some dangly earrings on issues like you're not like that.

542
00:34:24,810 --> 00:34:28,740
So it was just kind of like this or or how about if I'm just doing it like this and then

543
00:34:28,740 --> 00:34:29,850
pull up to the camera?

544
00:34:30,000 --> 00:34:35,610
And so that was really cool because she had to explain her book and I was showing

545
00:34:35,610 --> 00:34:37,350
examples of like what not to do.

546
00:34:37,350 --> 00:34:39,240
So that was that was kind of cool.

547
00:34:39,270 --> 00:34:40,920
Yeah. So we have fun with it.

548
00:34:40,920 --> 00:34:46,410
Like I said, most of the people that I asked, they're real comfortable with that part.

549
00:34:46,950 --> 00:34:50,010
And no one has really asked me.

550
00:34:50,880 --> 00:34:52,140
No one has really said no.

551
00:34:52,170 --> 00:34:54,640
Like, I don't want to do it right there.

552
00:34:54,990 --> 00:34:56,700
They're ready for video.

553
00:34:57,120 --> 00:34:58,530
I let them know that it is.

554
00:34:58,680 --> 00:35:06,510
Now, I did have someone say if this was on, I did have someone say and this was this was

555
00:35:06,510 --> 00:35:09,780
different. Sean is an Emmy Award winning producer.

556
00:35:09,930 --> 00:35:14,880
So before the show started, we were both on the screen at the same time.

557
00:35:14,880 --> 00:35:16,500
And I said, okay, we're about to go a lot.

558
00:35:16,830 --> 00:35:19,680
And she says, remove me from the screen.

559
00:35:19,680 --> 00:35:22,140
That's what she said, put me behind stage.

560
00:35:22,140 --> 00:35:24,660
She says, introduce me and then bring me up.

561
00:35:24,930 --> 00:35:26,610
And I hadn't done that before.

562
00:35:26,610 --> 00:35:29,550
So from now on since then, I've done that.

563
00:35:29,880 --> 00:35:34,260
I will come on, just me introduce my guests and then bring them up.

564
00:35:34,260 --> 00:35:35,910
And that was a really cool touch.

565
00:35:35,910 --> 00:35:40,770
Instead of having she says, because the person is sitting there and you're they're just

566
00:35:40,770 --> 00:35:44,300
sitting there and you're just reading your bio, I'm like, oh, OK.

567
00:35:44,310 --> 00:35:47,730
Yeah, I think that's your that's

568
00:35:47,730 --> 00:35:48,780
Speaker1:
A real good tip.

569
00:35:48,780 --> 00:35:50,130
Yeah, that's a really good tip.

570
00:35:50,130 --> 00:35:54,300
You didn't think about that or or if you didn't realize that you do you have the ability

571
00:35:54,300 --> 00:35:58,950
to do that, that it's there and the software is like, oh yeah, I can bring you on.

572
00:35:59,250 --> 00:36:01,170
You don't have to be there right immediately.

573
00:36:01,260 --> 00:36:03,480
You've established it prior to recording.

574
00:36:03,480 --> 00:36:05,610
But like, OK, I'm going to copy off now and bring you back on.

575
00:36:05,820 --> 00:36:07,680
That's that's that's show biz.

576
00:36:07,680 --> 00:36:08,730
That's that's really cool.

577
00:36:08,770 --> 00:36:10,350
Speaker2:
Yeah. Yeah.

578
00:36:10,710 --> 00:36:14,550
I do have a like a little cool open and close as well, so that's kind of cool.

579
00:36:14,790 --> 00:36:16,500
It's a video open and close.

580
00:36:16,950 --> 00:36:21,570
I have not put like a commercial of my membership program in there because it's still

581
00:36:21,570 --> 00:36:23,250
kind of working that out.

582
00:36:24,390 --> 00:36:29,520
But I don't know how I would do that flow would work, putting a commercial in between and

583
00:36:29,520 --> 00:36:34,740
I know some podcasts, do you know like, OK, now we'll come right back and then there's a

584
00:36:34,740 --> 00:36:37,920
commercial. But I don't know, I'm feeling a certain way about this.

585
00:36:37,920 --> 00:36:39,170
Some people said I should do it.

586
00:36:39,420 --> 00:36:41,030
I've never done it right.

587
00:36:41,150 --> 00:36:42,250
I've never put a commercial.

588
00:36:42,930 --> 00:36:47,370
Yeah. I think it disrupts the the personal ness of it.

589
00:36:47,530 --> 00:36:52,830
Speaker1:
Yeah. Yeah. It's definitely a big decision, quite frankly.

590
00:36:52,830 --> 00:36:57,300
You really have to figure out what if you're comfortable with it then.

591
00:36:57,300 --> 00:37:00,990
Yes. But then almost get some feedback from your audience as well too.

592
00:37:00,990 --> 00:37:02,730
I may be putting some things in.

593
00:37:02,740 --> 00:37:07,890
What do you think. At least you're you kind of figure out from them where you can go.

594
00:37:08,730 --> 00:37:10,020
Yeah, it's it's tough.

595
00:37:10,020 --> 00:37:10,650
It's tough,

596
00:37:10,860 --> 00:37:14,860
Speaker2:
Especially if you have like a streaming at the bottom of the website.

597
00:37:15,000 --> 00:37:16,050
That's that's fine.

598
00:37:16,050 --> 00:37:17,430
That's unintrusive.

599
00:37:17,430 --> 00:37:20,190
If you're if you're watching it, you'll see streaming at the bottom.

600
00:37:20,200 --> 00:37:26,400
But to have a commercial right in the middle of the podcast just seems intrusive to me

601
00:37:26,400 --> 00:37:28,500
right now. But maybe next year I'll do it.

602
00:37:28,620 --> 00:37:33,990
I don't know. Right. Right now, it's it just seemed like the podcast is so personal.

603
00:37:34,710 --> 00:37:38,700
It doesn't seem like I should put a commercial in the middle of, like, you know, doing a

604
00:37:38,700 --> 00:37:39,630
membership program.

605
00:37:39,660 --> 00:37:43,760
Speaker1:
Right. Well, and as you mentioned, you do have the the option for the scroll on the video.

606
00:37:43,770 --> 00:37:50,130
So another positive component of doing video as far as whether it's your main vehicle for

607
00:37:50,130 --> 00:37:53,830
the interview or secondary, at least, you know, it's there to be able to be used.

608
00:37:53,860 --> 00:37:55,200
So it's a good thought to.

609
00:37:55,560 --> 00:38:01,620
So you have to have some challenges, I imagine, with producing the podcast beyond the

610
00:38:01,650 --> 00:38:03,870
being prepared to know that I look good today.

611
00:38:03,870 --> 00:38:08,880
I'm doing three. You know, I mean, that's that's that is an issue with or you feel good

612
00:38:09,030 --> 00:38:14,100
and you want to do three because there's people can read that via videos like she's off.

613
00:38:14,110 --> 00:38:15,150
She's not feeling good today.

614
00:38:15,150 --> 00:38:16,680
I can tell, you know, that's her thing.

615
00:38:17,010 --> 00:38:21,330
What what are some other challenges that you've run across with this new podcast?

616
00:38:22,080 --> 00:38:29,340
Speaker2:
I would say the main thing is it about, say, the topic, so to speak, but because it is

617
00:38:29,340 --> 00:38:31,500
very narrow, get out there and get known.

618
00:38:31,500 --> 00:38:35,020
How many ways can you talk about how to get out there and get known?

619
00:38:35,280 --> 00:38:40,440
So it is good when there are new types of things that are that are hitting the same like

620
00:38:40,440 --> 00:38:41,700
clubhouse and things like that.

621
00:38:41,700 --> 00:38:48,120
But it is like how do you keep it going so that we're always talking about getting out

622
00:38:48,120 --> 00:38:50,990
there and getting know, like, how many ways can we say that?

623
00:38:51,510 --> 00:38:58,170
So right now, like I said, we haven't we haven't run out of topics.

624
00:38:58,170 --> 00:39:01,500
I've interviewed some people that have books on marketing.

625
00:39:01,800 --> 00:39:03,420
So that has been interesting.

626
00:39:04,470 --> 00:39:08,130
A lot of the media people are basically kind of saying the same thing, but people like to

627
00:39:08,130 --> 00:39:13,110
know the media. So I go on to their their background, how I get started and why they

628
00:39:13,110 --> 00:39:16,170
started. So that's interesting for people.

629
00:39:16,500 --> 00:39:20,940
But it's going to come to the point where pretty much marketing is marketing.

630
00:39:22,140 --> 00:39:22,800
Speaker1:
Yes.

631
00:39:22,830 --> 00:39:26,310
Speaker2:
It's like it's a marketing is my right.

632
00:39:26,310 --> 00:39:31,910
Speaker1:
And as long as we walk out of Kopa to, you know, now the advantages of the face to face.

633
00:39:32,040 --> 00:39:39,060
So I think all of a sudden now we are going to be reenergized to do the networking or the

634
00:39:39,060 --> 00:39:43,020
the, the tours, the book tours or whatever the case might be.

635
00:39:43,590 --> 00:39:47,820
And so I have a feeling there's going to be some different things come up from that.

636
00:39:48,000 --> 00:39:51,780
Well, we used to do it this way, but now we're doing it this way, whether it's hybrid,

637
00:39:51,930 --> 00:39:56,400
like we were talking at prerecording of hybrid conferences of how to do that.

638
00:39:56,850 --> 00:40:01,680
I can imagine we're looking at a whole different scenario walking out of this, just the

639
00:40:01,680 --> 00:40:03,030
face to face stuff that

640
00:40:03,030 --> 00:40:04,340
Speaker2:
We need to show.

641
00:40:04,500 --> 00:40:08,690
A lot of events are going to be online and just really understanding how to do that.

642
00:40:08,700 --> 00:40:16,380
I was on a new platform yesterday, I think was er meet, I think it is er meat and it was

643
00:40:17,490 --> 00:40:22,590
very similar to happen I guess where you would talk and you have a stage and then you go

644
00:40:22,590 --> 00:40:26,760
and you network for like speed networking for ten minutes, then you come back to the

645
00:40:26,760 --> 00:40:34,020
stage. And so that was a whole different kind of a feel to an event that we were on.

646
00:40:34,200 --> 00:40:38,940
And you could still chat like you could in Zoom, but you can network face to face with

647
00:40:38,940 --> 00:40:41,310
the people who were at the conference.

648
00:40:41,880 --> 00:40:47,790
So, yeah. So that those are the kind of things that I can see that I'll be talking about

649
00:40:48,480 --> 00:40:53,240
in the future of future episodes, because it is get out there and get known really to

650
00:40:53,970 --> 00:40:55,650
part of it is mindset too.

651
00:40:55,650 --> 00:41:01,410
I think that a lot of people who listen to the episode are experts, they know their

652
00:41:01,410 --> 00:41:04,920
craft, they know what they know, and they're really good at it.

653
00:41:05,280 --> 00:41:07,380
But to pitch themselves out.

654
00:41:08,380 --> 00:41:11,180
To get out there is where they get stuck.

655
00:41:11,770 --> 00:41:14,710
They want to get no, but it's like I've got to put myself out there.

656
00:41:14,740 --> 00:41:18,760
So a lot of his mindset, a lot of it is rejection, like a fear of rejection.

657
00:41:19,940 --> 00:41:22,770
Or tenacity like I did called them.

658
00:41:23,390 --> 00:41:25,490
They didn't call me back. Well, you can call them again.

659
00:41:25,520 --> 00:41:26,900
I did. I called them three times.

660
00:41:26,930 --> 00:41:31,700
Well, you've got to call them again so people will know that.

661
00:41:31,710 --> 00:41:37,520
That's typical because the media when I rang the media on, they say I'm busy.

662
00:41:37,860 --> 00:41:40,840
I get seventy five calls a day.

663
00:41:41,060 --> 00:41:42,580
Three hundred emails.

664
00:41:42,590 --> 00:41:46,360
I may not get back to you, so call me again.

665
00:41:46,730 --> 00:41:52,250
They have to hear the media say that often enough for their mindset to say it's not

666
00:41:52,250 --> 00:41:53,400
personal. Right.

667
00:41:54,120 --> 00:41:55,850
It's not. It's never personal.

668
00:41:56,780 --> 00:42:00,440
So so that's that's part of it to really go into the mindset of it.

669
00:42:00,450 --> 00:42:06,830
So probably I'll have some people maybe to talk about that portion of it or my solo

670
00:42:06,830 --> 00:42:11,510
shows. We'll talk about that and also to about relationship building and talk about that

671
00:42:11,510 --> 00:42:17,210
a lot. I said anybody here on my podcast feel free to reach out to the media that you

672
00:42:17,210 --> 00:42:20,660
heard here and let them know you heard them on the podcast.

673
00:42:20,870 --> 00:42:23,780
All right. That's a real good way to just make an introduction.

674
00:42:23,780 --> 00:42:27,140
Hey, Mr. Media, I heard you on get out there getting on podcast.

675
00:42:27,140 --> 00:42:30,770
And I hear that you're looking for whatever they're looking for.

676
00:42:30,770 --> 00:42:35,930
And I'd like to tell you about me, because you said you were looking for that type of

677
00:42:35,940 --> 00:42:37,580
guess and that type of guest.

678
00:42:38,750 --> 00:42:42,290
I want them to realize that they can do this themselves.

679
00:42:42,690 --> 00:42:45,830
And I find that it's almost like swimming.

680
00:42:46,100 --> 00:42:50,810
It's like sometimes you could show someone lessons and lessons and lessons and they get

681
00:42:50,810 --> 00:42:54,740
it. But then they're sometimes like, OK, I've given you enough lessons.

682
00:42:54,740 --> 00:42:59,900
I'm a push you up into the pool and you're going to swim or you're going to sing.

683
00:43:00,110 --> 00:43:02,750
So which when you go, do you know those lessons?

684
00:43:02,750 --> 00:43:07,760
So you can't swim. And it's only three feet, but it still puts you up in the pool.

685
00:43:07,760 --> 00:43:15,230
So that's really like where the whole part of this happens, because as a publicist, I did

686
00:43:15,230 --> 00:43:17,150
things for my clients.

687
00:43:17,600 --> 00:43:23,360
But today people can really be their own publicists and it's OK.

688
00:43:23,690 --> 00:43:27,620
And I know that's a new way to think of things like I can't be my own publicist.

689
00:43:27,620 --> 00:43:31,340
Yes, you can't. It's it's it's the gatekeepers are gone.

690
00:43:31,340 --> 00:43:32,810
You could go directly to them.

691
00:43:32,810 --> 00:43:37,460
And so that's where I'm just trying to train and teach people that you can't put yourself

692
00:43:37,670 --> 00:43:44,240
to a print reporter, to a radio talk show host, to a TV producer, to a TV host.

693
00:43:44,240 --> 00:43:46,250
It doesn't matter. You can pitch yourself.

694
00:43:46,250 --> 00:43:48,890
It's OK as long as you know how to do it.

695
00:43:49,430 --> 00:43:52,520
And I think a lot of people are thinking, like, I don't know how to do it.

696
00:43:52,710 --> 00:43:58,060
And that's where the show every single week has to stay fresh, like, yes, you can do it.

697
00:43:58,100 --> 00:43:59,210
That's really the whole point.

698
00:43:59,210 --> 00:44:00,260
Yes, you can do it yourself.

699
00:44:01,010 --> 00:44:03,860
And a lot of people think they want to start at CNN.

700
00:44:04,460 --> 00:44:08,210
And it's like, no, let's start with the smaller ones first and then you can go to seeing

701
00:44:08,240 --> 00:44:09,980
it and maybe you'll never get on seeing them.

702
00:44:09,980 --> 00:44:12,080
Maybe your audience isn't watching CNN.

703
00:44:12,080 --> 00:44:15,200
He ever thought about that and like, oh, you know, you're right.

704
00:44:15,230 --> 00:44:18,080
I'm a I don't know, I'm a podiatrist.

705
00:44:18,320 --> 00:44:19,340
I'm a foot doctor.

706
00:44:19,340 --> 00:44:20,900
Maybe they're not watching CNN.

707
00:44:21,110 --> 00:44:22,610
Maybe my audience is not there.

708
00:44:22,610 --> 00:44:26,060
Maybe my audiences, I don't know, in a different place.

709
00:44:26,660 --> 00:44:28,670
Maybe they're reading a different magazine.

710
00:44:28,820 --> 00:44:34,010
I would be better if I was in this magazine versus CNN because I always tell people you

711
00:44:34,010 --> 00:44:41,360
can overshoot the media, you can overshoot, you can be in a large one and it overshoot.

712
00:44:41,360 --> 00:44:43,800
And then you're the people who are watching it.

713
00:44:43,920 --> 00:44:50,120
The small sliver of that is your audience, whereas you could go in a different type of

714
00:44:50,120 --> 00:44:57,260
medium and be the big fish in that pond, this small pond, and get a lot of business,

715
00:44:57,260 --> 00:45:01,250
which is the whole point of getting know and getting out there.

716
00:45:01,400 --> 00:45:02,440
Right. It's business.

717
00:45:02,610 --> 00:45:05,300
Exactly. To bring people back to that.

718
00:45:05,300 --> 00:45:07,250
Like, why are you doing publicity again

719
00:45:07,820 --> 00:45:13,280
Speaker1:
And check the ego at the door because, yes, your ego is getting in the way a

720
00:45:13,280 --> 00:45:16,310
Speaker2:
Little bit. It is time to talk about that the other day.

721
00:45:16,310 --> 00:45:21,860
If I ego marketing is when it has no relationship to anything that you're doing for

722
00:45:21,860 --> 00:45:26,030
business. It's just all ego and that you won't get your pay.

723
00:45:26,270 --> 00:45:27,710
Speaker1:
Right. Right, exactly.

724
00:45:27,740 --> 00:45:34,400
Exactly. Yeah. So let's end on some advice for business owners considering podcasting is

725
00:45:34,400 --> 00:45:40,730
a marketing tool. This is exactly what you're creating the podcast for, is to for you

726
00:45:41,270 --> 00:45:43,370
what some advice that you would give a business owner.

727
00:45:43,370 --> 00:45:45,710
They'd contact you saying, you know what, I love what you're doing.

728
00:45:46,010 --> 00:45:47,450
This is a home run for you.

729
00:45:47,450 --> 00:45:49,280
I think I need to do this.

730
00:45:49,280 --> 00:45:51,500
How what advice would you give them?

731
00:45:51,980 --> 00:45:59,390
Speaker2:
And especially for speaker speakers really want to do a podcast and they they should.

732
00:45:59,840 --> 00:46:05,930
But what I would say is making sure that the quality is really good, that you're proud of

733
00:46:05,930 --> 00:46:12,020
it, the sound quality, all of that, and making sure that the things around the podcast,

734
00:46:12,020 --> 00:46:17,870
the website, that part looks really good and you could promote it.

735
00:46:17,870 --> 00:46:19,220
So I have a.

736
00:46:19,790 --> 00:46:27,560
It has a great podcast, but the stuff around it is so junky when they go straight to her

737
00:46:27,560 --> 00:46:33,860
site that I just said, you need to fix this up, you need to know people are going here.

738
00:46:34,050 --> 00:46:38,900
You don't even have an option to you get I don't even know what it is you're selling or

739
00:46:38,900 --> 00:46:46,040
what you do. And so I would say, you know, when you have the podcast, put it on your site

740
00:46:46,370 --> 00:46:47,570
and send out to your list.

741
00:46:48,680 --> 00:46:51,260
Your list does not go to your website every single week.

742
00:46:52,140 --> 00:46:56,940
They they probably they will never probably even go back to your site, so you have to

743
00:46:56,940 --> 00:47:02,820
send it out. So I think getting people I get too many emails, but if you just say, hey,

744
00:47:03,060 --> 00:47:10,560
episode and what the title was people and I just find that people are just podcasting and

745
00:47:10,560 --> 00:47:11,670
they never share it.

746
00:47:11,790 --> 00:47:18,540
They share on social, but not to the people who they are trying to nurture into clients.

747
00:47:19,290 --> 00:47:20,860
And that's where you have to do it.

748
00:47:21,690 --> 00:47:22,920
It's almost like.

749
00:47:25,710 --> 00:47:32,550
It's almost it's almost like getting a video in the email, like a straight video, like

750
00:47:32,850 --> 00:47:35,300
sometimes you get like a video, like a loan to someone.

751
00:47:35,580 --> 00:47:40,050
It's like that. It's just so you're going to your list and you're giving them something

752
00:47:40,050 --> 00:47:41,620
that they can listen to from you.

753
00:47:41,820 --> 00:47:44,070
So that's that's a big tool.

754
00:47:44,550 --> 00:47:46,510
You can't get more personal than that.

755
00:47:47,160 --> 00:47:51,270
And so a lot of times you've got the podcast and I'm going to do this program and I'm a

756
00:47:51,270 --> 00:47:53,790
share it out here and that's fine.

757
00:47:54,150 --> 00:47:57,630
But make sure that it goes out to your list.

758
00:47:57,630 --> 00:48:00,360
They click it goes to the podcast page.

759
00:48:00,600 --> 00:48:06,840
They read the show notes and they understand what you're selling or what the offer is if

760
00:48:06,840 --> 00:48:11,790
you have an offer, because a lot of times people just podcast and they bring in guests on

761
00:48:11,790 --> 00:48:17,670
the net and say, but if you realize it is part of their page and this is their offer,

762
00:48:18,120 --> 00:48:19,650
then it will grow your business.

763
00:48:19,650 --> 00:48:24,430
If not, it's just it's an expensive hobby and nobody wants that.

764
00:48:24,450 --> 00:48:30,300
So I would tell people, make sure that you do that and it will grow your list.

765
00:48:30,300 --> 00:48:38,330
And also to tell people, please, like share and subscribe, you know, just do that, don't

766
00:48:38,670 --> 00:48:43,810
you? If you don't tell people they don't know how to like it, share it and subscribe.

767
00:48:43,950 --> 00:48:46,680
Mm hmm. And that's one of the key things.

768
00:48:46,680 --> 00:48:52,050
And, you know, sometimes if people are leaving reviews, sometimes you can, you know, give

769
00:48:52,050 --> 00:48:53,400
them a shout out on the podcast.

770
00:48:53,400 --> 00:48:57,180
We used to do that with digital business acceleration and we would read their things and

771
00:48:57,180 --> 00:49:03,660
people like that. But, you know, just really nurture your your tribe, nurture the people

772
00:49:03,660 --> 00:49:08,130
that are listening and nurturing your list, but letting them know that they're getting it

773
00:49:08,130 --> 00:49:12,690
first. Sometimes you don't want to put it out in social media and then say, oh, by the

774
00:49:12,690 --> 00:49:17,340
way, let me set it up to my list, send us your list first and then put it on social

775
00:49:17,340 --> 00:49:24,660
media. You know, because what happens is you train your list to ignore you and just watch

776
00:49:24,660 --> 00:49:25,680
you on social media.

777
00:49:26,410 --> 00:49:32,670
Speaker1:
Right. And I think if we and I've said this to my clients numerous times, just consider

778
00:49:32,760 --> 00:49:36,180
social media a billboard as you're driving along the highway.

779
00:49:36,600 --> 00:49:39,010
Yeah, it's five or six seconds of their attention.

780
00:49:39,360 --> 00:49:40,500
That's that's all it is.

781
00:49:40,500 --> 00:49:45,990
And it's and if you consider it, that's the value of what social media is.

782
00:49:46,380 --> 00:49:50,730
That's a different mindset of like how much time do you put into social media, what the

783
00:49:50,730 --> 00:49:55,000
value and what does catch somebody's eyeball to stop scrolling with their thumb, OK?

784
00:49:55,640 --> 00:49:57,750
Yes, that's that's good.

785
00:49:57,870 --> 00:50:00,360
But that's about all it will do for you.

786
00:50:00,990 --> 00:50:05,820
Don't don't don't forget about the people that you talk to all the time through your

787
00:50:05,820 --> 00:50:06,270
email.

788
00:50:07,290 --> 00:50:09,960
Speaker2:
And it doesn't sound as sexy, though.

789
00:50:10,110 --> 00:50:14,270
It's like billboards are that billboards are like, oh, I got a billboard that's so sexy.

790
00:50:14,280 --> 00:50:19,830
That sounds cool, but it's like, who really is saying it in a nanosecond writing path,

791
00:50:19,830 --> 00:50:27,150
right? Versus that I sent out a email to my list of five thousand people that

792
00:50:27,150 --> 00:50:30,480
Speaker1:
You're getting a click through of maybe 20, 30 percent.

793
00:50:30,480 --> 00:50:31,920
You're hitting a home run with that.

794
00:50:31,920 --> 00:50:34,470
Emails like that's golden.

795
00:50:34,950 --> 00:50:39,240
Speaker2:
Don't like the bill so sexy because it's a billboard, right?

796
00:50:39,240 --> 00:50:40,230
Like, um, I got

797
00:50:40,410 --> 00:50:42,260
Speaker1:
Fifty likes on this post like.

798
00:50:42,330 --> 00:50:44,090
But did they do any thing.

799
00:50:44,100 --> 00:50:51,170
No, I didn't do anything other than the obligatory like you're fifty or people

800
00:50:51,840 --> 00:50:52,890
Speaker2:
Of the ego marketing.

801
00:50:52,920 --> 00:50:55,650
The ego marketing that that is the ego marketing.

802
00:50:55,650 --> 00:50:59,520
Yeah. I had someone tell me since I got a billboard in Times Square I was like, oh that's

803
00:50:59,520 --> 00:51:01,710
nice. And they paid for it.

804
00:51:02,250 --> 00:51:07,650
And I'm thinking like, I probably would have paid for, I don't know, Facebook ads, maybe

805
00:51:07,650 --> 00:51:09,840
more so than a billboard in Times Square.

806
00:51:10,350 --> 00:51:11,790
Speaker1:
Yeah, yeah.

807
00:51:11,850 --> 00:51:12,930
That's a perico.

808
00:51:12,930 --> 00:51:14,840
Speaker2:
But this one will bring you business.

809
00:51:14,850 --> 00:51:16,050
Speaker1:
Yeah. About it. Yeah.

810
00:51:16,230 --> 00:51:20,890
Speaker2:
Unless you're putting it because they didn't get the dopamine from, from my Facebook and

811
00:51:20,940 --> 00:51:23,940
yeah. They get the dopamine from getting the point to the billboard.

812
00:51:23,940 --> 00:51:27,960
They went out, they flew all the way to New York to stand in front of the billboard.

813
00:51:27,960 --> 00:51:30,050
As it is it does the digital part.

814
00:51:30,390 --> 00:51:34,800
It goes on for a second and they had to wait till their part came up and then they point

815
00:51:34,800 --> 00:51:36,930
it. That was it.

816
00:51:36,930 --> 00:51:41,040
And then it became this social media post that they just really got more dopamine from

817
00:51:41,040 --> 00:51:42,620
now. It's like, oh, my goodness.

818
00:51:42,620 --> 00:51:48,990
So I was like, yeah, that's not what I would have done with my money if I want to do

819
00:51:48,990 --> 00:51:52,710
business. But then again, everybody has a different reason for doing things.

820
00:51:52,710 --> 00:51:54,270
I do. The whole thing about ego.

821
00:51:54,290 --> 00:51:58,710
Makan it was the hardest thing to really talk about because in the room were nothing but

822
00:51:58,710 --> 00:52:05,190
like big banners of people all around the world and these banners of just big six feet

823
00:52:05,190 --> 00:52:06,720
tall pictures of all these people.

824
00:52:06,720 --> 00:52:10,290
And I just said, OK, so you've got to stand in front of your own.

825
00:52:10,290 --> 00:52:13,260
Kids are taking a picture and put them on social media.

826
00:52:14,250 --> 00:52:15,570
How much business will that bring?

827
00:52:17,790 --> 00:52:18,860
Speaker1:
Yeah, yeah.

828
00:52:19,140 --> 00:52:24,930
You almost have to just let them go through the exercise and realize didn't happen did

829
00:52:24,930 --> 00:52:25,020
it.

830
00:52:26,250 --> 00:52:31,440
Speaker2:
And this is just me as a publicist, because I've been doing this so long, it's like the

831
00:52:31,440 --> 00:52:32,950
emperor has no clothes.

832
00:52:33,080 --> 00:52:34,800
OK, don't let people sell you that.

833
00:52:34,800 --> 00:52:36,270
That has no meaning.

834
00:52:36,630 --> 00:52:37,880
There's no meaning.

835
00:52:38,250 --> 00:52:41,890
It's not going to help you move the needle of getting business right.

836
00:52:41,910 --> 00:52:46,350
And so it goes back to like high school, like who's popular.

837
00:52:46,380 --> 00:52:51,560
It's not it's like but really, it's it's high school, your business.

838
00:52:51,570 --> 00:52:54,300
So let's let's kind of like not really.

839
00:52:55,770 --> 00:52:59,160
The social media has made everybody just really feel that certain way.

840
00:52:59,160 --> 00:53:05,700
And you've got to know that it has to work in concert in terms of people either inquiring

841
00:53:05,700 --> 00:53:07,770
about your business or even known about your business.

842
00:53:08,010 --> 00:53:12,870
Having the big picture of yourself and posting one every single day will not pull people

843
00:53:12,870 --> 00:53:15,890
in as a customer unless you're a model, I guess.

844
00:53:16,170 --> 00:53:20,880
But I said most people are just willing to say, I don't care if nobody else sees it.

845
00:53:20,880 --> 00:53:22,590
I just want to see pictures of myself.

846
00:53:22,710 --> 00:53:24,060
I said, OK, yeah.

847
00:53:24,150 --> 00:53:25,980
And then you hit.

848
00:53:26,250 --> 00:53:27,320
All right.

849
00:53:27,430 --> 00:53:28,680
I can't argue with that. Right.

850
00:53:28,680 --> 00:53:29,130
You hit your head.

851
00:53:29,730 --> 00:53:32,700
Speaker1:
Yeah, exactly. Well, this has been a treat.

852
00:53:33,060 --> 00:53:34,380
Thank you for contacting me.

853
00:53:34,380 --> 00:53:36,630
This has been a fantastic interview.

854
00:53:36,930 --> 00:53:39,720
Can you leave us some contact information here at the end?

855
00:53:39,720 --> 00:53:41,370
What's the best way to reach you?

856
00:53:41,370 --> 00:53:42,390
Obviously website.

857
00:53:42,390 --> 00:53:47,460
But at the same time, what are your favorite places to to connect with people?

858
00:53:47,880 --> 00:53:49,020
Speaker2:
Yes. Thank you, Brett.

859
00:53:49,020 --> 00:53:54,990
Thank you for having me. I think my favorite place is on LinkedIn.

860
00:53:55,020 --> 00:53:56,070
I love LinkedIn.

861
00:53:56,070 --> 00:54:00,510
I'm Kampia coach on LinkedIn and you can connect with me there.

862
00:54:01,740 --> 00:54:04,950
You've got to put it in my email in order to connect.

863
00:54:04,950 --> 00:54:07,290
But it's Pam at Pam Purepecha.

864
00:54:07,470 --> 00:54:10,140
And so I would love to connect with people at LinkedIn.

865
00:54:10,320 --> 00:54:12,210
I'm also on Instagram as well.

866
00:54:12,210 --> 00:54:15,320
But that's not where I really hang out LinkedIn.

867
00:54:15,330 --> 00:54:17,940
I am really Twitter too.

868
00:54:17,940 --> 00:54:19,740
I do like Twitter. I'm happy on Twitter.

869
00:54:19,740 --> 00:54:22,020
So that's kind of like a cool place.

870
00:54:22,020 --> 00:54:27,150
That's where I always tell my clients to go there because the media hangs out on Twitter.

871
00:54:27,150 --> 00:54:29,940
So Twitter is pretty active there as well.

872
00:54:30,090 --> 00:54:32,220
Speaker1:
Ok, well, again, thank you so much.

873
00:54:32,220 --> 00:54:35,520
And giving me much more time than I was really asking for.

874
00:54:35,530 --> 00:54:40,380
And I'm glad we could go this long, but this has been so interesting.

875
00:54:40,380 --> 00:54:45,150
Speaker2:
This is really good because we could talk about this all day, especially the podcast and

876
00:54:45,150 --> 00:54:47,310
card. It has really changed.

877
00:54:47,740 --> 00:54:50,700
Who knows, maybe in a couple of years it'll change even more.

878
00:54:50,700 --> 00:54:52,620
I don't know what, but yeah.

879
00:54:52,680 --> 00:54:56,610
Speaker1:
Yeah, well, there there's always these little nuances of podcasting that continue to be

880
00:54:56,610 --> 00:55:00,210
tweaked. And now now the paid piece of it, you know, that Apple has implemented

881
00:55:00,330 --> 00:55:06,270
implemented that you can now do the subscribe piece, which really has been here a long

882
00:55:06,270 --> 00:55:07,530
time on other platforms.

883
00:55:07,530 --> 00:55:11,190
It's just now better known because it's on a bigger platform.

884
00:55:11,190 --> 00:55:16,080
But but it's so you know, it's so disheartening to hear so many people go negative

885
00:55:16,080 --> 00:55:20,100
against podcasts or they're jumping into this so fast and thinking this is going to be

886
00:55:20,400 --> 00:55:22,110
the next best thing since sliced bread.

887
00:55:22,110 --> 00:55:25,800
But they're not reading the devil in the details in regards to how much it's really going

888
00:55:25,800 --> 00:55:27,480
to cost you. Is it really something?

889
00:55:27,870 --> 00:55:32,160
Well, like we talked about, is it something that your audience you think you have content

890
00:55:32,160 --> 00:55:35,010
that's going something's going to pay five dollars a month for.

891
00:55:35,580 --> 00:55:39,450
Yeah, that's the question you have to answer first and then start reading.

892
00:55:39,450 --> 00:55:43,590
OK, that's going to cost me to do this, to do this, to to do this.

893
00:55:43,860 --> 00:55:45,360
It's not just five bucks.

894
00:55:46,410 --> 00:55:50,580
You're going to get five bucks. You're going at five bucks minus, minus, minus with

895
00:55:50,580 --> 00:55:53,520
everything else. Is this the best alternative if you're going to start selling your

896
00:55:53,520 --> 00:56:01,650
content? So but I think what they're doing is good in regards to showcasing the bigger

897
00:56:01,650 --> 00:56:03,120
picture of that. You know what?

898
00:56:03,120 --> 00:56:07,440
Content creators should be paid for their stuff if that's what they want to do.

899
00:56:07,630 --> 00:56:08,820
If that's their goal.

900
00:56:08,830 --> 00:56:13,950
Yes, because a lot of platforms have been riding on the backs of content creators for a

901
00:56:13,950 --> 00:56:18,270
very long time and making money off of free podcast content.

902
00:56:18,780 --> 00:56:23,100
So I think that that ship is turning a little bit slowly.

903
00:56:23,190 --> 00:56:28,200
But we're getting there that it's now it's, you know, training the listeners kind of

904
00:56:28,200 --> 00:56:32,280
going, yeah, there's some good stuff out there and some of it's worth five bucks a month.

905
00:56:32,670 --> 00:56:36,690
It is. You know, whether it's just straight out the content plus more or whatever.

906
00:56:37,200 --> 00:56:41,040
So, yeah, you're right, in two or three years, the conversation could be much different

907
00:56:41,040 --> 00:56:43,890
in regards to more people on the paid side versus free.

908
00:56:44,340 --> 00:56:48,450
And it hopefully elevates content and makes it much, much, much better than it

909
00:56:48,660 --> 00:56:53,070
Speaker2:
Got and will make the content straight content versus maybe content.

910
00:56:53,430 --> 00:56:56,670
That is sales pitches, right?

911
00:56:56,880 --> 00:56:57,990
Speaker1:
Oh, for sure. For sure.

912
00:56:57,990 --> 00:57:00,070
No one's going to pay for that, you know.

913
00:57:00,120 --> 00:57:00,950
No, they don't

914
00:57:00,960 --> 00:57:02,340
Speaker2:
Want to be really upset.

915
00:57:02,430 --> 00:57:05,400
So that will make it make the content really richer.

916
00:57:05,610 --> 00:57:11,370
If people are paying for person, you know, people can use podcast as a marketing tool and

917
00:57:11,370 --> 00:57:14,130
so people will know, OK, and listen to it for free.

918
00:57:14,130 --> 00:57:15,870
I'm going to probably have to hear it.

919
00:57:15,930 --> 00:57:17,640
Yeah, that's right. That's fair.

920
00:57:17,640 --> 00:57:19,290
That's a fair exchange. People understand.

921
00:57:19,290 --> 00:57:21,480
And it's like they're not just podcasting.

922
00:57:21,660 --> 00:57:24,750
I mean, there are some podcasts out there that are doing it just for.

923
00:57:25,050 --> 00:57:29,520
Content reasons or whatever, maybe they're an actor or a speaker or something, and they

924
00:57:29,520 --> 00:57:34,140
just want to give out content, but eventually they do want to get paid for something.

925
00:57:34,140 --> 00:57:38,690
Right. And speakers who do podcasts, they want to get hired.

926
00:57:38,880 --> 00:57:42,300
You know, they're giving out good copy, but they want to be hired as a speaker.

927
00:57:42,420 --> 00:57:43,730
Speaker1:
Exactly. Yeah. Good.

928
00:57:43,740 --> 00:57:45,030
Well, good. Well, thanks again.

929
00:57:45,030 --> 00:57:46,470
I really appreciate your time.

930
00:57:46,470 --> 00:57:47,670
This has been fantastic.

931
00:57:47,670 --> 00:57:51,270
And good luck continuing on with your current podcast.

932
00:57:51,270 --> 00:57:55,770
I'm sure there will be other ones down the road to swing back together and talk about it.

933
00:57:55,770 --> 00:57:56,580
Next one as

934
00:57:56,580 --> 00:57:57,870
Speaker2:
Well. Yes, yes.

935
00:57:57,870 --> 00:57:59,250
Me and my daughter were doing one.

936
00:57:59,250 --> 00:58:02,400
So we'll we'll see how that goes with the millennial here.

937
00:58:02,430 --> 00:58:04,660
That's good advice. You must keep going with it.

938
00:58:04,690 --> 00:58:05,000
Yeah.

939
00:58:05,020 --> 00:58:06,380
Speaker1:
Sounds good. Sounds good.

940
00:58:08,240 --> 00:58:10,220
Work with us to create your podcast.

941
00:58:10,310 --> 00:58:14,570
Don't hesitate to get in touch to discuss your plans and your project.

942
00:58:14,750 --> 00:58:20,130
We'd love to hear from you. Go to my podcast, gay.com, and schedule a time with us.

943
00:58:20,180 --> 00:58:24,560
Want to learn more? Be sure to sign up for my free daily open mic newsletter.

944
00:58:24,950 --> 00:58:29,480
Each day's a different topic from articles around the web on podcasts, monetization,

945
00:58:29,750 --> 00:58:34,430
podcast, marketing, podcast, audio production, the week's podcast news and our

946
00:58:34,430 --> 00:58:37,770
suggestions for your next seven days, a podcast listening.

947
00:58:38,060 --> 00:58:39,740
The link is in the podcast show notes.