Welcome to the six Figure Business Mastery Podcast, where every week

Kirsten and Jeanne dive into the essential topics to fuel your business

growth, from copywriting to course creation mindset, to video marketing.

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Tune in for expert guest interviews on all things marketing and

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So get ready to unlock your business potential and take it to the next level.

Most conversations about outsourcing happen after

everything's working perfectly.

Today's a little bit different.

Our guest today is Lucia, and she just hired her marketing VA and her

bookkeeping virtual assistant about a week or so ago, which makes this the

most honest moment to talk about what it really feels like to take that step.

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So thanks for joining us.

Lisa's lovely to have you.

Happy Jeanne.

So good to be with you here.

Very excited about it.

And uh, yes I am Gia.

I am a realtor.

I am here in Georgia.

I specialize actually in first time home buyer 55 plus.

I have different designations as well, which are for the buyers as the A BR.

And I have also for the PSP, which meaning like I'm the price

strategist and uh, certify negotiator.

So those are some of the passions that I have.

Learning and helping and knowing all about the.

And I am happy to be here with you today, Jeanne.

That's lovely.

So tell us, you mentioned one that you didn't explain, which was a BR.

What does that, this is one of the designations which you

receive from the nar, which is National Associations or realtors.

When you're performing on a different level, it's just like a master degree

for your wanna say in that way, after you get your license and you

are the one explaining and guiding a buyer to their process on having the

best experience on their shopping.

So it asks actually for.

Some experience under your belt.

You have to have some number of transactions and then you'd go in a

course and you pass that and you are a certified one as a buyer representative.

Excellent.

Well, tell us what you love about real estate.

Why did you get into real estate in the first place?

Yeah, so it's coming very late, but I love real estate.

My whole life I own 10 properties and I've seen like in every.

Single one, it changed something in me.

It's not just a place where you live.

It's a more like changing your as a person.

It's a belonging and it shaped your life.

First off, I'm from Romania, so I came on a different background.

I own over there like five different ones, and everybody was like, why?

Because it's not common.

In Europe it's very different.

Like people are multi-generational.

They're staying in one home and it's kind of passing from one to the next.

Sometimes I had that.

Passions always.

And coming here to Georgia, and that's where I came in 1998.

That was the first place I landed over here and just become my place.

It was my heart beat differently here.

I found my place and then I start here also like having a

house and then the second one.

And I love that.

I love everything about it.

How it change you.

What is the lifestyle you bring when you are coming in a different place?

And with that passion later on, I decided I need to do that as a career and I got my

license and I haven't stopped since then.

Just learning more and more and more.

It's not the transactional, it's a relational actually experience, and that's

how I gave to all the clients that they're coming here, their dream to come true,

their home, that they're leaving, that.

Will fulfill everything that they are having in your dream because

it's not just a place to live.

It is more than that.

So I'm so happy and so thrilled to be part of the journey for a lot of people.

So that's the passion.

That's so lovely.

Yeah.

For a lot of people, like if you're working with first time home buyers, this

is their first purchase, big Purchas.

So it's scary.

So they do need a lot.

They need someone like you to kind of guide them and hold their

hand and say, this is normal.

You know, we can negotiate on, because there's so many steps to it.

It is, and then truly it shows like, well, what is it like it's a bank that

it's involved and you got some money that you have to put the down payment

and then, okay, you get the key.

It's not quite like that.

It is the biggest purchase of somebody's life for the first time, but even

if it is like the second, the third, the fourth, like whatever I have now.

10 already where you are having that purchase, a clarity that you need.

You need some guidance that it has to go with you because emotions goes in play

and you need that realtor next to you.

It is not that.

It's gonna be just the one.

They're giving you properties and they're gonna show you some properties, which you.

Pick or if she pick the realtor and you see them, they are so much

more involved behind that and those decision, you need to have a steady

hand that you're gonna walk with that from the beginning to the end and

beyond because you are gonna have that.

It's relations for life.

You are part of them, like a anniversary of the house.

When they are by it, it's something you celebrate with each other.

It's something that is a common start for two people, that they go in a relation

and that is just by buying a house.

So it's for the first time home buyer, it's a little bit different

because it's so much more they don't know even on the process of buying a

house since they have never got that.

And the ownership itself, it is something that you learn with time

and it's empowering and you are part of that because you are the one to

guide them making the right decision.

Of course, you are on their corner on anything they want, but it's a guidance

that they need clarity of their decision.

Somebody they can count on, they talk to on everything that

they are having in their mind.

And it's a very nice relations that you start with a first time home buyer.

I like that.

Yeah, I love that.

And do you work with people who are relocating?

I do relocation and I do the 55 plus community.

I am actually right in the area in the Huston, in Georgia.

Braselton and there is an explosions of communities right now.

The 55 plus, it's thriving here.

The landscaping, first off, it is very great for that kind of development

and they are having a huge right now.

Communities like this one right here and the Christian, which it is the three lakes

and they're having, indeed, the three legs are there, but they are like 20.

Five different kind of activities that they are having every day,

which they can choose from their 2,400 homes in that communities.

And there are four different builders, and that is a different experience

as well as you take the first one on their rodeo, just going for the first

home, this one, which they are doing, like the emptiness that they wanna go.

55 plus.

It's a whole different experience for them, and that's the beauty of it.

It is incredibly to work with different kind of clients all the

time and be part of that journey.

So that experience, it comes all different.

And I do have a YouTube channel, which I am always talking about it because

even in that situations, you do need somebody that will walk with you

because it's emotion involved as well.

You are downsizing.

You have a whole life behind you, which you're gonna leave it there

and you're starting something new.

So home.

It's a place where I just said like it's anytime you go with a new one,

it will be always a new experience.

I would think that having somebody in the area who has such a rich

history in the area, because different communities have different personality.

Yes.

And so for somebody.

Especially who's first time home buyer or moving into the area, they wanna

know what kind of people live here.

Is this an area I'll feel good about?

Yeah, and I would suggest, because I just start right now with the virtual

market assistant, anyone who's dreaming to get their word out and experience

and everything that they can share with the world, they should have a va.

I have changed in one week since I started everything that was.

On my background, I had a YouTube channel, which worked videos.

There is not even comparing having somebody and I am so

thrilled with, her name is Mary.

We started this week, this whole experience that we had just to communicate

with somebody who's having those skills, not only to editing, giving

me different tips and points on how do we come out across, like we talk

about right now, I have an expertise.

Of one area where I live here in John Braselton, Bufort area.

That's like a golden triangle called for me because it's right between

a lake, a mall, and a mountain.

So it's just going a great place where you can come and visit.

So when you have a local realtor over there, he can give you a lot of

information, but you have to go out with those informations in the right.

Channel.

So I did have, and I've been doing all those videos without

understanding actually what are the important factors when you come out.

So she was underlying to me, it's like, oh, just by watching one of the videos she

picked up, or there are seven points over here that we need to come out with them

so that a client will understand whoever is gonna watch it or all the thumbnails.

She's fantastic.

It's incredibly how gifted they are.

I mean, I put the video that was on Friday.

And she text me the next day.

So the video, it was editing, if you wanna take a look, I said so quickly

and it was all the B rolls over there and she create one of the thumbnails

and incredible, just so quick and good.

And that's where you understand where you work with the professionals, somebody who

is really good and what they are doing and they have the training that they need.

Yeah, and the passion as well.

Because anytime I am with her, and I was this week, every

single morning with her on Zoom.

I've learned even a lot of the stuff on the technology, which I have never,

ever thought about it, how to go on the shortcuts of what I'm doing and a lot of

tips for my work that I'm doing every day and great to work with Buddy on that part.

Young and very passionate about like I am about real estate.

Clearly she's passionate about what she's doing.

Fantastic experience.

Yes.

Oh good.

Yeah, so Lucia is talking about, we have a program called The Marketing VA Advantage,

and we help our clients, we find that and train marketing virtual assistants

to do, to take a video, whether that's a video podcast or just a YouTube video.

And then they do the editing and they do the repurposing on all your socials.

That'll be coming up next.

And then they can send it out to your email list as well.

It's another whole book of stuff that I have never even thought about

and I've been doing like short stuff that it was from the video on the.

Instagram or I put it on the treads or in the TikTok.

However, Mary is amazing.

She come up with quotes like from whatever it was in the video with my name on it

and just like the carousel that it was with the whole five different points.

In the first video, I'm actually talking about stuff that people would not tell

you when you come and you're trying to.

To Georgia and it's just like we start right now, the conversations

about why it's important.

Why is the passion you have to look and learn because those are the one you are

gonna get all the points that you have not even thought about before you make your

decision or where to move if that's the right place because it's starting that

emotion in place and you start falling in love or who knows about a house.

And that was very cute.

Like this morning she post one of 'em and it was, she's working on this one actually

for posting them on my social media that.

The home.

It could be like less unexpensive, but it's not gonna make you happy.

And I say, when did I even say that?

And she's like right there.

And it's like, oh my goodness, how great is that girl?

I mean, not even talking about, she's pointing out stuff that I was doing.

And so I think it's amazing and I wish I knew that one a year ago.

That's all I can say because I waste one year thinking in my head like, oh,

I know what I'm doing 'cause I need just to film and I have to get those out.

When somebody's helping you that you are seeing a whole different angle and

there are many points which I not even realize that somebody is seeing them.

She pointing those.

It's an incredibly experience for one week.

Oh, that's fantastic.

Yeah.

It, it is always important and valuable to have another perspective.

And she's coming from the perspective of somebody who's watching this, where

you're coming from the perspective of somebody who's recording it, and obviously

you say amazing things because she's been able to create quote cards from it.

I mean, really great.

Things I have like friends watching them.

It's not like I've been asking like, oh, what do you think about?

Oh it's good or it is great, or you are like, maybe should

change like here or whatever.

But not in the matter of somebody who's professional and listening

deeply of all underlying of the words and everything that was in the video

to point out what I was the message.

And I think that's fantastic.

So I'm expect tomorrow to be the first.

YouTube video from her.

I'm excited about it.

Oh, that's exciting.

Well, we will definitely put a link in the show note so people can

go right to your YouTube channel and see all the amazing videos.

Yeah.

When you're recording videos, there are some nuances that you may not

know, and somebody who, like I said, is looking at this as an editor.

Maybe you had an amazing thing that you said, so maybe they

put those words on the screen.

Just something little like that can give it such, so much more impact.

Yes.

So you think that you wish you had hired her a year ago?

I am.

So like right now, I was just looking, 'cause I started watching like

what are the other YouTubers have?

And from comparing, which I did and I thought like, oh I did good.

I'm not even 1% from some others, which they started a year ago and now

I did figure it out that they have some help because I know there is.

Somebody who is trained on doing this.

Definitely.

And for sure.

Yeah.

That's fantastic.

Okay.

Now that we talked a little bit about your amazing marketing virtual

assistants, tell us what you feel like.

What are you no longer carrying as baggage, if you will, mentally

now that you have somebody else who can do all that for you?

So first off that she opened my whole horizon.

I didn't even know that I'm one in the weeds 'cause I felt like I'm doing great.

So that is a. Plus just to start and to begin with, since

you are not even realizing that you are not in the right path.

That's one.

It gives me clearly that freedom to know that everything it's gonna come

out right and is gonna be in the great context, like where she's putting all

those cards where give all the words that it has to be underlined or ideas or.

In the B roll of course, and then getting the whole part of the social media.

I have thought, and I was having in my mind that I need to do the blog.

She's able to do that also for me, and one single video gets so multiple ways.

To be utilized from the email to the blog.

That blog can be turned into my website, and also it's

gonna be on my business page.

And then you have all the social other media that like from Facebook, TikTok,

Instagram Threads in YouTube, LinkedIn.

I have two different LinkedIn and she's able actually to convert all

of them to whatever channel it is.

This is really a release of work because I used to do, but not in that kind

of way and level that she's doing.

But more than that, what it gives me, the freedom it is that I do not being like

before in the searching, like what do I have to do to change in this or in the

other video or how is gonna be looked out?

That is something that I don't have to worry no more because I know she is

the one to have the work done and she's the one to come and tell me about it.

Yeah.

And that's, that's amazing.

Yeah.

That is amazing.

And like I said, I feel like we are in a company of each other right now

working on this in this kind of team that we are giving ideas to each

other and she's responding to, I thought, I'm not in the weeds no more.

I have somebody right there, which.

I can, like we are right now in the WhatsApp all the time and she's

asking something or I responding.

It is a relief that I know my name, my brand, and what I do, how I work.

It's gonna be coming out in the right way outside.

This is phenomenal.

That takes all the burden out of me because it's part of being a realtor.

It is this marketing beside all the other ones that you care about your

clients or you are having other work that you have to do in a transaction.

Marketing is a big part.

So this one is just out on my list and truly, I read one book that was the EIT,

I think it's called, and that one, it's.

Said like clearly, and it's a story about it.

I don't know if somebody read it or not.

Somebody who was very good on making, it was some sweets and she thought like,

she's so talented, she can do that job.

It's the same thing right here doing real estate.

You are very good and you think like, oh, I'm gonna do all of them.

You cannot be the CEO, you cannot be the manager and you cannot be the technician.

So in your team, the marketed assistant has to be there.

That's the technicians.

If you do not have that one, you are gonna lack the other two, which you are

not gonna be able to make that work.

For the technicians because you are the CEO or you may be the manager for the day.

So that part, it's something that it's out of my thoughts every day.

I don't have to worry anymore on that one.

And I'm really, really happy.

I'm sorry that I didn't do it like a year ago.

Oh, I love hearing that.

So do you feel like a, I think people are listening and they're thinking, this

is gonna take so much of my time, or this is gonna be really expensive, or

I'm not gonna have the support I need.

Did you feel any of those things?

No, not at all.

I said with that one being in the weeds before of what I thought I'd

know, I do that part with the time.

'cause I had that in my mind too.

I was like, oh, it might be a long time until I get it going So smooth.

So I haven't this week actually with my virtual assistant, somebody who, or in

the training program, and she is the one to train the rest of them assisting us.

On this journey that we start, like for two weeks, she is

going in every single morning.

And we had like last Friday, I dropped the first video and we had

the first meeting, so that was Friday, Monday, Tuesday, Wednesday, Thursday.

We have four days every morning where we get to know and work in that Trello board

where we have everything in place, cart by cart and explaining and the relations.

Becomes much easier because I've been working, actually her name is Maria

and she is assisting my VA in her process as well of how we are gonna

work together and make it very smooth.

So it was a very, very easy transition this week.

I thought it's gonna be hard because see the fear is everything in life,

once you go over that one, you realize it's just like when you go

and climbing in a mountain, it's like, oh, they're gonna be so hard.

It's not.

It's just about your fear and I, I can't remember.

It's.

Fear, it was an acronym, but I can't remember.

They were like something, they were talking about the fear.

I don't remember false appearance, I can't remember, but it was

something with the false appearance, and that's how it goes here too.

Like you feel that one is gonna be hard.

It's just a false appearance.

It's not.

It is very, very easy.

Yeah, I'm glad you felt like that transition was easy.

And yeah, we have our, it felt good, our training manager

helping you both to work together.

So it does take a little bit of time in the beginning, but can you see that in a

couple weeks time, she's gonna be rolling with, she's gonna know what you like and

what you don't like, and she's gonna get faster and faster at producing your video.

I know that for sure.

And like this morning where she was asking me, she was like, Lucia, you

said where you have other picture?

I say, yes, you are right.

I already forgot.

So she's on that one already.

So it's like we work about the process of whatever we are doing.

That's all like next week we are changing something and then I

say we're gonna come some more.

And then I talked with Maria, she was like, okay, we're gonna put

'em in separate board where we have actually, 'cause there are

three different ones where we work.

So yes, it is an incredibly journey.

And nothing that you think before you, I thought it's gonna be hard.

That's why I didn't maybe 'cause I was like afraid.

I was like, I don't know if I am gonna be able.

It is fantastic to work with a professional, which they,

or truly all that they're do.

It's with the love and passion for this editing and the videos

and everything that's there.

So they were young first of that's makes a difference.

I think that generation kind of bring that it's coming the trend.

Normal.

But it's fascinating to me just being with them every morning,

it's like, oh, I feel like I am in like club right now on this 20th.

I love that.

Yes.

Yeah, because, but it, I would think it also frees you up to not

worry about doing all the marketing.

Did I post on Facebook?

But somebody gonna see this on LinkedIn so you can focus on, okay,

where should I be focusing my time for new clients or past clients?

That's where I hired the technician because she is gonna try right now,

and we talk about that one at different times when you're gonna post it.

It is early or it's gonna be late, so we wanna test that one too.

I'm not.

She is.

So that's even better.

We, I'm just gonna have the results, which is even better.

Like fantastic.

I love that.

Well, Lucia, I can't thank you enough for joining me today

and sharing your experience.

I think it's so valuable for people to hear what happens when

you invest in the program and what happens when you work with a VA that

you've never worked with before.

And it sounds like it was a release.

Smooth transition.

So I think that's so important for people to know.

So I want to ask you where, if people want to learn more about you, and I'm

sure they do, if they're listening, and especially if they're in that

area, where can they find you?

So I do have a website.

It's the real estate Lucia.

So, and also I have on YouTube channel, which it is on the living in Atlanta,

north of Atlanta, north metro Atlanta.

You can find me also on the Instagram, it's Real Estate, Lucia,

or the Facebook real Estate, Lucia.

And I'm just one phone, one text away for a positive experience.

I love that.

Lucia, I can't imagine a more wonderful, passionate person to work with, especially

if it's your first time buying a home.

Thank you.

Yes.

But we become in life what we love, and that's one thing

for sure that I learn in life.

Learn me.

So where you passion goes or where your goals are, that's where your life go.

So when you decide and you are thinking about that, you wanna change.

Something or you are in a point that your life needs to be changed in certain way.

Don't forget to call me.

I'm just right here and I'm already ready for you to talk and sort it out

and see where we go together on this.

I love to help you.

I love that.

Thank you so much, Lucia.

This has been phenomenal.

I appreciate you being my guest today, so happy to be with you Jeanne.

Thank you for having me.

Thanks for listening to the six Figure Business Mastery Podcast.

If you enjoyed listening to this episode and you are ready to leverage video

marketing on all online platforms.

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