Tom Brady didn't become the greatest of all time by chasing trophies or by chasing the biggest paycheck in the NFL.

His one goal was simple.

Win the most Super Bowls.

That clarity, it changed every decision that he made.

His salary, his training, his diet, even how long he stayed in the game.

And you might be wondering, what does this have to do with me in this podcast?

Here's the thing.

Most entrepreneurs are chasing MVP stats and not Super Bowls.

So today I'm going to share you a little.

A little method that I came up with, the super bowl method.

How to set dynasty level goals that change the way you play the game.

Okay?

I love Tom Brady.

I could care less about football.

Really, Truly.

I don't even really.

I didn't even really know that Tom Brady was the quarterback, okay?

So that is how little I know about football.

So do not come at me if I say something wrong about football.

I am just obsessed with Tom Brady and I'm obsessed with him because he is such a visionary in the way that he strategizes and the way that he thinks.

He is a true picture of how simplicity and going all in and focusing on the one thing can really change everything.

So I'm actually reading a book, and the whole book isn't about Tom Brady.

But of course, the chapter that I can't stop reading is about Tom Brady.

And it talks about how Brady didn't have a goal to, like, just be the best football player in the NFL.

He didn't have a goal to, you know, make the most money or like, win, have the most brand deals.

You know, a lot of football players, if you look at them like their goal is the money and the career.

But Tom Brady, he's different.

His one goal was to win the most Super Bowls.

Now you might be like, well, I mean, that's really everybody's goals, but it's not.

Not a lot of football players optimize for winning the most Super Bowls, because you've really got to, like, break down each section of that goal and the goal is going to change the everyday actions.

In this book, they talk about setting, like, big, big, impossible goals and how setting goals so big that you're like, there is literally no way that that is possible.

Setting goals that big and giving yourself a really aggressive timeline to accomplish them, that is the very thing that is going to get you to the goal because it's going to optimize your every single day.

They talk in the book about how time as it pertains to, like, psychology, in other words, like time the way that we actually think about time is not real.

And I know I sound like I'm talking in circles, but let me, let me explain this a little more clearly.

So if we think about time as, oh, the time on the clock, we think it is a constraint.

You know, it is something that is working against us.

But in this book, I love the way they paint time because they paint time as a tool, as something that requires you to get really focused.

And if you view it as a tool, it's like, okay, if I condense my timeline, if I narrow my timeline down to, like, this really, like, it seems impossible.

I'm not going to be able to do everything that I was going to do if I gave myself a really long Runway.

So one of the examples that they use in the book is.

And this, like, blows my mind because I see this happen, sadly to so many people all the time.

And I do feel like this is one of my superpowers.

This is part of my, like, dulu that I got going on up here in my brain is I don't see time.

Like, I'm even right now writing the book.

I'm like, I told my book coach, I said, okay, so a month.

I need to have this book written.

And she was like, well, you know, it takes most people because it's a.

It's a six month coaching program that I'm in.

She was like, well, sometimes it takes people the whole six months.

I'm like, no, a month.

And she was like, okay, I sent it, so that means I need to have the draft to you by the end of next week.

And she was like, well, you know, you don't need to give yourself.

I'm like, it's not even, like, it's not even the pressure for me if I tell myself, okay, it's gonna take me six months.

I have six months to get this done.

I am going to pitter patter and teeter totter, and I'm gonna, like, be over here researching stuff about books, and I'm gonna be, you know, over here dabbling in this and, like, tweaking the title and all of the stuff that really doesn't matter instead of sitting down, renting a hotel room for two, two days, locking the door, hunkering down and getting it done.

And I'm going to learn so much faster if I operate from that, from that perspective, from that angle.

And that is the essence of what they talk about in the book, because they talk about, you know, every dynasty has a crux.

And for me right now, My.

My crux in my business, the one thing that I need to overcome in order to get to the next level is the book.

You know, it's kind of looming over my head.

It requires me to sit down and organize my thoughts and organize my message and.

But the cool thing about me going all in and diving so deep into the book and the specific reason that I wanted to write the book is that the book is going to open doors to.

To a lot of different things, and not just, you know, people reading the book and people, you know, getting, you know, PR and different things like that.

Like, that'll be a nice byproduct.

But for me, what the book is unlocking is clarity in my messaging and clarity in my future.

Like, each time I write, I'm like, oh, man, I didn't even think about that.

Or, like, oh, I didn't think to put this and this and this together.

And I knew that going into it.

Like, that has been my goal with the book from the beginning, is to get so clear on my messaging.

Because even right now with the book draft, I'm like, there is, like, a thousand podcast episodes in the book already.

And so if you think about tie back to Tom Brady.

So his goal, okay, was the most Super Bowls.

So instead of optimizing for a thousand different things, he optimized for two different things.

It was kind of crazy.

Like, I knew one, but the other one really blew my mind.

So the first thing that he optimized for was longevity.

Obviously, if he wants to win the most Super Bowls, he's got to stay in the game the longest.

And so because he set a goal, his goal clarified his daily actions.

So his trainer knew that he wanted to win the most Super Bowls.

So instead of them, like, optimizing for his.

Him having, like, the best throwing arm or him being able to run the fastest or whatever, whatever else quarterbacks need to be optimized for, they optimize him for longevity.

And so the main focus of Tom Brady's training program was stretching.

He spent, like, an hour and a half every day stretching.

Now, most NFL quarterbacks don't spend that much time stretching, because they don't.

They don't really need to.

But if your goal is to win the most Super Bowls, that is, in fact, the very thing that you need to be doing.

And so it's just so crazy how when you look at it from that perspective, you're like, wow, your goals really do affect your every single day.

Because it's like, if his goal was, oh, to, you know, to be the.

The highest paid, blah, blah, blah, in the NFL.

Then he'd be optimizing for something totally different.

He'd be out trying to secure more brand deals and, you know, be on podcasts and, like, get in movies and different things, which he's done all of that.

He was able to check a lot of things off his list, but because he was optimizing to win the most Super Bowls, he had to get laser focused on, like, okay, how can I actually achieve that now?

The second thing really blew my mind.

I.

If you had given me 10 guesses, I would not have guessed this one.

But at a certain point in his career, he actually negotiated for a lower salary for himself so that his team could optimize for their defense, their backup defense.

In fact, it wasn't even their first string defense.

Look, like, y' all do not come at me about some football terminology because I'll be knowing all this stuff, okay?

But do you see how his goal drastically changed his everyday actions?

Because he quite literally analyzed games and was like, okay, what is the bottleneck?

Like, what is a.

That is going to hold me back from winning the most Super Bowls.

And it's that I've got to be able to stay in the game the longest, and linemen get hurt all the time.

So I need to have the best backup in the industry.

Blew my stinky mind.

I'm like, that is brilliant.

That is so good.

Because so many of us don't define our.

Our goal as clearly as we should.

And so that is why I created the super bowl method.

Okay?

There's three steps.

Super simple, but highly effective.

Okay?

Step one is define your super bowl goal.

What do you really want?

So go back to Tom Brady, okay?

He wasn't just wanting to make the most money or be the best player ever existed.

He had one clear, measurable way.

So for you, as a leader, as an entrepreneur, as a visionary, you need to define your own super bowl goal.

You need to define your own version of what winning looks like.

And so, you know, saying, well, I just want to be the best business owner or I just want to be the best at X, Y and Z is so vague that you need to, like, narrow it in.

You need to set such a big goal that has such an aggressive timeline that you're like, okay, I have to get so optimized and I have to get so focused on one thing that that is what is going to accelerate me to that point in that timeline.

And it just.

It comes back down to, like, if your goal isn't clear.

You're not going to optimize for the right thing.

You're going to spend way more time than you need to, and you're going to be so scattered and focus, focusing on the wrong thing instead of, like, actually, like, getting to the core of what it is that you want to want to accomplish and then reverse engineering and go, okay, if that is my specific goal and I give myself this aggressive timeline, what is it going to require of me today to get there?

Parkinson's Law is if you give yourself more time, that's how much time it'll give you.

That was a really botched job of Parkinson's Law.

But the essence is there is that the more time you give yourself, the more time it's going to take.

So if you say, I'm going to clean out my closet, I'm giving myself two weeks to clean out my closet, it'll take you two weeks to clean out your closet.

But if you're like, I'm going to give myself two hours to clean out my closet, it'll take you two hours.

And so apply that same concept to your content, to your business, to your whatever it is that you are kind of, like, feeling a little about, applying that to that same principle and that same concept to whatever is, like, the bottleneck.

Okay, step two, Play to win, not just to look good.

This goes back to Brady.

He wasn't just trying to like, be on the.

On the most billboards and have the flashiest boat and have the nicest car.

He optimized for one specific goal.

He was not chasing the wrong scoreboard.

He was not chasing the wrong, you know, optics and vanity metrics.

He was focused on one goal.

Elon Musk.

I know he's very controversial, but he is a master of this.

If you, like, read any books about him or you listen to any interviews that he's done or you listen to any, like, podcast either about him or that he's on.

He is so obsessive about compressing timelines.

He is so obsessive about getting crystal clear on, like, okay, what is it that we are trying to accomplish?

And, like, what is the measure of winning and not just looking good?

And I think that's so powerful because I have been guilty of this before where there are certain things that I am chasing.

So I'll be like, man, I want to get like 100 likes on this post, or, you know, I want to have, like 200 downloads on this podcast episode or, you know, whatever.

Like, I'll just, like, come up with a Random goal in my head, but if I really sat down and looked at it, I'm like, but does that actually help me?

Is that actually me playing to win or is that me just playing to look good?

Because I'll tell you right now, I don't know about your social media, but for me personally, some of my highest converting posts.

So the posts that actually like get me clients or start conversations in the DMs, if you look at them, they ain't got nothing in terms of vanity metrics.

They'll have like six, six likes, you know, 200 views.

I mean, they'll usually flop.

But that is why it's so important to optimize for the right metrics and optimize for the right, you know, goal.

If you are just trying to get more followers or trying to get more likes just for the sake of what it looks like, you're not actually playing to win.

You're just playing, you know, just to look good.

So when you think of this section of the framework, reframe your timeline and cut out goals that like sound really impressive but don't actually move you forward, move you towards that goal that you're optimizing towards.

And then step number three is solve the crux.

Solve the bottleneck.

I have, I mentioned this a little bit earlier in the episode, but they go really, really deep on that.

Every dynasty has a crux.

So the concept of the crux comes from mountain climbing, that at a certain point in every mountain climbing excursion expedition, there is a certain point that if you don't find a way to overcome it, it is such an obstacle, it is so challenging that if you don't find a way to overcome it, you're not going to be able to finish the whole entire thing.

You can, you can finish every other portion.

You can get 95% of the way done, but if you don't handle the crux, you're not going to be able to finish.

And they say it is best to handle the crux up front.

Just go ahead and get it knocked out of the way because you're going to have to handle it at some point or you're not going to be able to finish.

And so it's best to just get it out of the way.

So you can ask yourself like, okay, what is the one system that if I solved this?

Or what is the one message?

Or what is the one.

One issue?

One little thing.

Sometimes it's not a little thing, but what is the one thing that if solved it, 10x is everything else they Say in the book, it's called the one thing.

They use the line, what is a one thing?

That if I accomplished it, it would make everything else easier or irrelevant.

And the context of that sentence is talking about really to do list.

And so if you're looking at a list of items that you want to check off, you look at the list, or maybe you look at, like, a list of, you know, like, okay, say you're planning an event and you.

You break down the timeline, and then you break down the actions that are needed.

You ask yourself, okay, what is the one thing that if I accomplished it first, it would make everything else easier?

Like, okay, I've got my North Star.

This is so much easier or irrelevant.

I find that if you, like, dive into the crux, if you dive into the hard thing, if you dive into the impossible part of the mountain first, once you finish that, you look up and you go, wow, half of this stuff that I had on the list isn't really necessary because I handled the Crocs.

I was able to finish and take off so much on my list.

And to me, that is how I feel like I get so much done is I don't always love it, but I will dive head first into, like, the biggest problem.

And it usually opens up everything else.

And I just.

I love that thought because, you know, it's just.

It creates assets, it creates systems, it creates frameworks, it creates formulas for everything else.

Brady's was health and team protection.

He was like, okay, what is the one thing that I have to handle?

Or it's going to come up at some point, if he wasn't protecting his team, if he wasn't protecting his.

I think I might have said offense earlier is a lineman, offensive or defensive, y'.

All, Seriously, when I don't come at me because I don't know anything about football, I'll tell you what I don't know.

But Brady's crux was he's gotta have his team protected.

If they're hurt, they're gonna be able to protect him.

If his health can't withstand season after season after season, he's not going to be able to win the most Super Bowls.

And so find out what your crux is and go all in on it right now.

For me, it's the book.

I'm like, okay, this book is going to lead to so many things, and it is the part of the mountain that if I don't handle it, if I get to this part of the mountain and I don't address it, I'm not going to be able to get to the top, period, in a discussion, no questions asked.

It is also the most challenging part of the mountain.

And it's the part that I don't want to do.

I am resisting it.

Writing a book sounds fun.

It sounds exciting.

And then you actually start writing the book and you sleep on it and then you wake up and you have a different idea and so you revise a chapter, but then changing that chapter changes chapters.

Three chapters later, and then all of a sudden it's a week later and you've had this like eye opening conversation and you.

I have scrapped the entire book multiple times already.

And I just keep reminding myself it's getting better every time because it truly is.

But when they say you find yourself in the middle of writing your book, they ain't playing around.

It's been a meaty beast.

A meaty beast for sure.

But.

Okay, let's wrap up this, this super bowl method, how you can apply it to your goals, your life, your business, your content, all the things.

Number one is define your goal.

Clearly define it.

Be very aggressive with your timeline and be very specific.

Number two, play to win, not just to look good.

And number three, solve the crux.

The only way to win is to run the plate.

Okay.

The only way to figure all this out is to, like, get in the game.

You've got to start taking action.

Because if you don't take action, you're not going to be able to like, pivot and figure out what is the one thing, what is going to get me there, what is going to get next.

Action, action, action.

Stop waiting for it to be perfect.

Stop planning.

Define your goal.

Play to win, not just to look good.

Solve the crux.

And the only way to solve the crux is to just get started.

Like, you've got to dive in head first.

Telling you, diving in head first.

Taking that first step is so hard.

It is like getting out of bed and knowing that you have to go work out.

Like that's the first thing I've been doing in the morning is going to work out.

And it is so hard.

Like, that is the hardest part of my day is getting out of bed, knowing that I have to go work out.

Because my bed, I've made my bed.

So I made my bed too.

Incredible.

It is cold.

I have.

We got this mattress and these sheets and this comforter and I, I splurged on the comforter.

It's like a down comforter.

And like the sheets have like this cooling thing in there.

And then we got this topper that's like extra cooling.

And I got this new big fan that like blows right on my face and.

And it's so cold and it's.

There's no light and everything is just perfect.

And knowing that I have to stinking get out of that bed and go work out is the hardest part of my day.

So just remember that your crux is going to be the hardest part of all this.

Like, getting started, taking that first step, putting your feet on the floor and getting out of bed and going to brush your teeth.

That is going to be the hardest part.

So just keep that in mind.

There's nothing wrong with you.

It's just resistance.

It be what it be.

Get.

Get out of the bed so you can get to the rest of this so you can go win the Super Bowl.

Okay.

And you can figure out if linemen are on the defense or the offense.

Somebody messaged me on Instagram and let me know that.

Just so that way I know that y' all got a good laugh out of it.

Lol.

Okay, if this episode hit home screenshot it.

Share your super bowl goal with me.

I want to see what game you're really playing.

As always, send this to a friend.

Share it on Instagram, share it on Facebook.

Leave me a review.

All the beautiful things.

I have so much good coming your way.

And I'll see you in the next episode.