Today on The School of Podcasting, we're talking about what does it take to

put together an episode, and if you wanted to farm some of this

stuff out, are there any best practices? Let's start

the show. The School of Podcasting with

Dave Jackson. Podcasting

Sense 2,005. I am your award winning hall of

fame podcast coach Dave Jackson, thanking you so much

for tuning in. If you're new to the show, this is where I help you

plan, launch, grow, and if you want to monetize

your podcast. My website is school of podcasting.com.

Use the coupon code listener when you sign up for either a monthly

or yearly subscription. And so, yeah, I asked a couple

weeks ago, what would you like me to talk about on the show? It was

the question of the month. And I really only

got 2 replies, which I thought was interesting because I said, hey.

If you give me a question and I actually use it, I'll be sure to

give you a shout out. So in this case, today's show comes to you

from Ralph from the Ask Ralph podcast. You can find

it at ask ralphpodcast.com. It's accounting

for you, the personal, as well as if you have a small business.

And it's got a Christian perspective, you can find it at ask ralphpodcast.com.

And so Ralph has been outsourcing some of

his podcasts. Now Ralph, in my opinion, is a bit

crazy because he's doing a daily video show,

which makes me tired just thinking about it. And so he found a

few things along the way. They're like, oh, I I didn't realize I gotta

do this, and I gotta do that. And so I thought about it.

Like, what is involved now? We're not talking about launching a show.

We're talking about doing an episode. What's involved

in doing an episode? So the first thing you

have to do in theory is know your audience. Right?

We everything starts with who is this for. Because if you

don't know who it's for, you don't know what to give them. And if you

go, I don't know. Well, maybe you should hold on a

second and figure that out. And so

then once you figure out who it is, you've gotta find out,

okay, what's the content they need? So this is either researching

guests because, you will get a

ton of really bad pitches. I got

one, at least a day, and,

they're just bad. So finding the right guest,

not just someone with a pulse or researching the

content. So today, I sat here and made this list and was like, I

think I've got it all. And this is the part that makes me

nervous about this. Every single podcast

question begins with the word it depends. Because when I

say podcast, I mean an audio podcast. But Ralph is

doing a video podcast, so we'll kinda throw in some video stuff as

well. But as we get into that, I had to figure out, okay, what

are the different things that you do? So that would be the first

one, research, because you need to figure out, is this going

to be a good fit for your audience? Now

in some cases, you've already done the research by this thing called

living. Yeah. It's it's up in your head. You don't have to do any

research. It's just something you need to report on. But sometimes you need to

go, hold on a second, and actually do some work.

And some people refer to that as reporting. You're kinda acting as a

reporter for your audience. And so that's the first one is

research. And sometimes finding the right guest

can take some time, and sometimes getting the right

information together takes some time. Then

let's say you're doing a guest. Well, now you have to schedule

it. And that really doesn't take much time, but

it might again be part of the the actual research.

But I use a tool called TidyCal. I know a lot of people

use Calendly. I like TidyCal. It's an AppSumo

program. I've used it for years, and they really have their stuff together. They

just released a new feature where you could have, like, 3 or 4

different types. Like, I might have one scheduling item

that's free for members of the School of Podcasting, and then I might have one

that's paid. And you used to

have to go into each item and say when you're not available. And now you

just have one global calendar, and you could say, this is when I don't want

people to book me. So it's really cool, tidy. Cal, I've linked to this

out in the show notes. So scheduling isn't really that big of a deal.

If you're doing the whole, hey. Is Tuesday or Thursday better?

Just trust me. Get out of that game. That will drive you crazy.

I think everybody at this point yeah. It's kind of impersonal to go, hey.

Pick a time anytime. But it's actually kind of

you're doing that to make it easier for the guest. I don't know. Some people

like, oh, it's more like, you must book a time when I'm available, but

I I don't know that I get that kind of mentality a lot.

I just like, here, it it's kind of your scheduling link or mine. I

really don't care. But that's something you have to get done. And

then you have to set up and test your equipment. Now

I'm lucky enough that my equipment never gets torn down, but I

realize your studio may

be the kitchen table. And so you can't keep it set up

all the time. And then you do wanna test things. I

run part of the sound system at my church. And the day I went

in, and we do a a livestream, and the camera just didn't

work. Now I didn't touch a thing. And I don't know what's going on,

but these are the things you want to make sure are working.

So set up and test your equipment. And one of the things

you always wanna do, especially if you're doing interviews, is ask the

person to tap their microphone. Because if they do this

and you don't hear that, that means they're using another

microphone. Many times, the camera microphone, which

usually sounds awful. So always test that. And, likewise,

go, hey. Can you hear this? And tap on the microphone.

If they go, no, then you're not recording the right part. So keep that in

mind. And then you actually record the

episode. And so that's what I'm doing right now. I've got my

little outline here, and I'm just talking to you like you're sitting across the

table from me. If you're doing an interview, here's the fun

thing. That 20 minute interview is probably gonna be an

hour because there's 10 minutes of chitchat and talking about

French toast recipes and your cat and where are they from

and etcetera, etcetera. And then after the interview, there's usually

like, hey. Was there anything you would want to be removed

or whatever? And you chitchat. Alright. I'll let you know when it's available,

and you go from there. So that's actually the recording the episode. And

then there's editing. And I cannot

stress this enough. Edit your show. You

hear my edits there at the end of the show. I do bloopers. But there

are other times, especially with interviews, I have

a bad habit. It's not a bad habit. I'm trying to give the

guest context of what I'm looking for in an answer.

And so I'll be like, hey. There was a time when you did this, and

then that thing did the thing or the thing, and that's why you did this.

And so cuts got and I go on and on. And then I'll finally

go, so what did it feel like when you did that? Or whatever it is.

And a lot of times, I don't need the background information for you,

so I will cut that out. Or their answer will be like,

boy, I haven't done that in so long. My

assistant used to do that for me, and I really just started taking it over

probably the last 2, I don't know, 4 months, something like

that. And then they'll answer the question. I we don't need

that. So anything I can do to make my guest or

myself sound better, I will do that because

why would you not? And when I hear people go, I just keep it real.

And I'm like, well, that's fine. You're allowed to do

that. For me, I wanna put my best foot forward. So

I try to make me sound as smart as possible, as funny as

ever, organized, etcetera, etcetera, and the same if I'm

doing some sort of interview. So editing

is, to me, the difference between a good

podcast and a great podcast. And if you

think, well, Joe Rogan doesn't edit, well, number 1, you don't know

that. Joe makes it look like he doesn't edit, but I

you know? And a lot of the really good podcasts, they make it

look easy. Like, they're just sitting down. And, also, remember, when

it's Joe Rogan talking to Adam what's his name?

Oh, the guy. The what is it? I wanna say Corolla, but

that's not it. Adam Sandler, thank you for all of you shouting at

the the dashboard. Now I'm actually gonna leave that in for those.

Normally, I would edit this out because I sounded stupid. I couldn't remember Adam Sandler's

name, but you get the idea. There's keeping it real, and then there's

just letting people ramble on forever.

So editing is important. And then some of you may not do

this. And, technically, if you record it well, you don't have to. And that's

it's a fun word, mastering. Audio mastering. And

that's just adding things like plugins and kind of just

shaping the audio so that, on one hand,

sometimes you need a little bass added to it. Maybe it's a little,

shrill. Somebody's using a headset microphone, and it's just it

kinda makes you blink every time they say something because it's just, wow, that's

shrill. And but there's also times when you had so much bass that you're rattling

the tonsils out of somebody's face, and that's not good. So audio

mastering, in my book, just says, okay. Now that I've got the content

the best it can be, how can I shape this audio so

that it sounds good and pleasing to the ear? So

that's something else you can do. And then a new one

now, again, realize you might go, Dave, I don't do any mastering.

Well, it's your show. Do you have to? No.

But if you have time, wouldn't you wanna make it sound better if you could?

So there's that. Transcription is definitely

a kind of it depends thing. Should you? Yeah. If you

want everybody, even those who are hearing

impaired, to consume your content, yeah, maybe you should do a

transcript. Well, doesn't Apple do it for you automatically?

Yeah. But remember, 70%

of, you know, listeners, especially in Europe, are using

an Android phone. So I guess no transcript for

you. Too bad. So you might wanna do a transcript,

and this is where here we go. It's another depends. Okay.

I did a transcript. I ran it through Castmagic. I ran it through,

you know, insert name here. There are ton of those places, Otter,

and it's not a 100% correct. Okay.

Well, are you gonna go through and update the transcript?

This is where I get a little lazy. Now you might go, how dare

you? Because it is part of your brand. But I will, at times,

go, this particular transcript is unedited

from name of service. And that's just my way of saying, yeah. I know

it spelled somebody's name wrong or did whatever,

but at least I'm letting somebody know, hey. I know this isn't

perfect. Now there are those that say that's your brand. You should

go through and read the whole thing and make it make it perfect.

Especially, in some cases, you might take that transcript.

If you are doing video and, you know, you have the whole closed

captioning thing, well, you don't want the words to be different than the words

in the video, so you might spend time on that or not

because what you have to ask yourself, and there is no wrong

answer here, it's your show, How

many people in your audience are hearing impaired?

And that could be audio or it could be video. How many I mean, when

I watch YouTube, I don't turn on the closed captioning. I can hear

it. I I'm okay. So now does that mean we don't

care about people that can't hear, or we don't care about

people that might need the closed captioning? No. But we

always do the best we can. And in the end, that's kinda what this boils

down to. But that is something to think about. Then once

the file has been mastered and edited and, of course, you

export it, you have your finished m p 3 file. That's

another step. And, of course, if you're doing video,

then you need the MP 4 file. That's a whole other

step that can take a whole lot longer depending on how beefy your

computer is. Editing video can take a lot more

time than editing audio. That's why I always say, if

somebody's just dipping their toe into the water, like, should I do

video? Should I do audio? I'm like, well, if you don't have the

budget and you don't have the time and you don't really have the desire to

do video, a, don't do video, period. And if

you maybe wanna do that later, that's fine. I would start with audio.

It's just easier, and you don't have to shave or shower

to do audio. Alright. So we've we've done our transcription. Now you

upload it to your media host, and that would be YouTube if you're

a YouTuber. And whoever, Captivate, Buzzsprout,

Libsyn, Blueberry, if you're doing the audio thing. Now, again,

it doesn't take long. Maybe depending on

your Internet speed, maybe a minute, 2, 5, depending on

what you're doing. If you're doing video again, it's gonna take a while to

upload that video file. I'm lucky enough They put

in fiber optic network where I live about a year

ago, and I don't even think about that now because it's just

ridiculously fast. Worth every penny to have fiber optic

if you can get it. So we've uploaded our file now. Now

we have to write show notes. And this is one of the top questions.

What do you do in show notes? Well, I have 2 versions.

The first one is write a great title that is

not episode 16, you know, something that explains

the people go, oh, I wanna hear about that. Right? Something that makes them

click. Because the first thing they're gonna see when they search

for your show is your artwork and your title, and then it's gonna be the

title of the episodes that have them go,

So have a good title and then some sort of

opening paragraph that has them thinking,

oh, that sounds like something I want to listen to.

And so you have that. And if you're just going for the bare

bones kind of show notes, episode description,

then you want the links to everything you talked about.

And sometimes, that can be a lot of links. But trust me,

if you want to make somebody mad, a listener, have

somebody let's say you have a guest on, and they're talking about this amazing

widget maker. And you're like, oh, wow. That widget maker sounds

amazing. I can't believe it. And it's on sale. And then you go to

the show notes, and there's no link to the widget maker. They will send you

a sternly written email. How dare you? Right?

So always have the links to whatever you're talking

there. And so that can be show notes. Now what I do

is that what you often have here in the school of

podcast. And I also have links to everything I want you to take action on.

So you'll see links to the question of the month. You'll see the question

or the links to where am I gonna be because I wanna meet you. So

anything, and then you'll have a link to the School of Podcasting blah blah blah.

And today, you'll have a link to Ask Ralph Podcast because he's the guy that

asked me about this. So you will have those in there. Anything that you can

click on, I want those in my show notes. Now when that

then goes to my website, and that's the next step.

Okay. I've created my episode, but I also want to add this

to my website. Now some people, again, to give

you a different perspective, some people will create what I

call a show player. Some people call it a jukebox. It's a

player with multiple episodes of your

podcast, and they will just grab that code. They'll paste it

once on their website and go, okay. We're done. Because

when you publish a new episode, that little jukebox show

player updates. And that is true.

However, we're now in the land of Google, and

that little show player, yeah, that has 0.

And by that, I mean absolute not even a half a

point. 0 SEO. 0.

So what I do is I create, more or less,

a blog post for each episode,

and I write the information there that, we

just had, our opening paragraph and all the links. And then I

will expand that. Why? Because I'm in the land

of Google, and Google wants not just words but

good words. So I get good words and put them on my

episode page. Why? Because I want to attract Google.

And when Google goes, well, this looks like this is what this person is looking

for. And they send them over to the website, and then

that visitor goes, well, that's funny. There's a little player right here. What

happens if I oh, this is a podcast. Okay. And then

they listen to it for however long. Google then

goes, well, that's funny. Every time we send somebody to Dave's website,

they're there for, like, 10 minutes. This must be really good. We

should give them a better ranking in Google.

That's how I treat every website. Now if some people will go, no. I'm just

gonna do the paragraph and the links, and I'm gonna copy that

same thing and put it on my website. Perfectly fine for

you. I just know I'm in the land of Google.

Google likes words, so I give it a little more words. Now you might

go, well, Dave, why don't you just take all those words that you do for

Google and put it into your description for your

podcast. You could do that too. I and this is where see what

I mean by depends? Because if I write a lot of words,

then somebody opens that up on their phone. The first thing they're gonna say is

too long, didn't read. And that's where if you do that, put the

links at the top. And notice the nuances here because we're

gonna get to this eventually about how do we outsource this stuff. So that's

what show notes are for me. Feel free to use your

own style of that. Now if you want to, you don't

have to, you can create episodic artwork. That

means you have show artwork. That's the stuff that goes in that

when somebody searches your show in Apple or Spotify, they see that

artwork. But then if you want to, every episode can

have its own artwork, and I tend to do this. I

use Canva. I don't spend a lot of time on this. My whole

point is I just wanted to show I've taken one extra

step that many other podcasts don't. And so, for

example, I will have I have a

a version for YouTube. I have one that I

wanna say is 1200 by 630. That's the

standard kind of sharing on LinkedIn kinda style,

size. And then I have one that's 3000 by 3000. And

I go in, and I make a copy of the last one. I delete the

background. I change the words. I do a quick search. I use

Canva for this. I, do a quick search for some sort of

artwork, and, I find one and I go, yeah. It's good

enough. And that's basically my artwork. I come up that is, well,

good enough. And I do now that takes all of

maybe 2 to 3 minutes because I know

Canva. So do I have to do that? No. Do I do

that? Yes. Why? Because it makes me stand out from those people that

don't. I don't do it on all my shows. I know I do a show

with Daniel j Lewis called the future of podcasting. Notice I said that,

so you know that's gonna be in the show notes. And we don't do episodic

artwork because we didn't feel like it. And so, again, it

all depends. So you've got your artwork. I already talked

about adding it to your website. And then here is something you may

or may not do. But if you just build

it, they will not come. You have to let people know your show

is there. Now depending on how you feel about

this, we're talking about posting things to social.

And it seems kinda stupid that you would not do that.

And I know people who have stopped posting to social, and they have

said it had zero impact on their podcast, which makes you

go, well, then why do it? And my point is when you

post to social, again, don't post something that says

episode 16 is out because nobody is googling

episode 16. But think about it that, hey.

The person who is following you should know you have a

podcast already. So when you say episode 16 is out,

they're like, yeah. I just listened to it. What you wanna do is

say, hey. In today's show, we talked about

the new apple fritter whatever. Right? Do you

know somebody who likes apple fritters? Then you should share this with them. We

want to think of the people that follow us as our marketing

team and write social posts in a way

that will have other people retweet it. Now that's not gonna

be 10,000 downloads from that, but it'll definitely

get you more than episode 24 is out. Keep

that in mind when you post to social. Now

if you're doing videos, then you probably wanna do

YouTube shorts. And there are at least 500,000

tools that you could upload a full length video, and we

will slice it into 5,000,000 pieces for you to share on social.

Now the question you have to ask yourself is, okay. Wow. 5,000,000

shorts I can do from my 90 minute video. Amazing. Yeah.

Are any of those any good? That's really again, when I talk

about putting words on your website, I want good words for Google. And

just because something can slice it into 30 6 different shorts for

you, you know, for 3 easy payments yeah. They are are they any

good? Because the thing is, everybody and their brother now is

using some sort of tool for this. And I'm not saying

they're horrible. I'm just saying that, yeah, if they give you

30, 4 of those might be good.

And when everybody uses the same tool, then

everybody's social looks just like everybody's social.

And then last but not least, how do I let guests know that

their stuff is out? Well, first of all, if you're a PodPage elite

person, we do that automatically. Check it out, podpage.com.

I always want to make it super easy. What you don't wanna do is go,

hey. Episode 17 is out that we did here.

Thanks so much for being on the show. You wanna give them a link. You

wanna give them some sort of visual

to share. Now if you wanna go the extra mile, I've seen people do this,

and I'm like, that's that's some smart thinking right there. Look at their

brand. So many times, we make

visuals that match our brand. And let's say I'm

all about the blue and somebody else is, like, hot pink.

Well, then maybe I should make a visual that's hot pink because it matches

their brand for them to share. And I went, oh, that's that's a good

idea right there. And so you just wanna make it super easy.

You I know there's a tool called click to tweet.com

that you actually go over and pre write the tweet and click

a button. And then, basically, if they're on Twitter now I realize less and less

people are on Twitter or so they say. And you could basically make

a a link. And when they click on it, if they're logged in to Twitter,

it'll automatically populate with a tweet. All they have to do is click on

send. So that's really the bottom line of that. And we're

gonna break here for a quick, commercial spot to let

me tell you about The School of Podcasting. When we come back, I'm gonna

explain, okay. Now how do I outsource this, and

what should I outsource? The school of podcasting.

Yeah. Yeah. Yeah. The school of

podcasting. Yeah. Yeah. Yeah. Yeah. Alright. So when it

comes to outsourcing this stuff, some of it

is somewhat easier than others. For example, if you

wanted a transcript, that this is where AI can come

into play or show notes.

That's something, again, AI can do a lot of that, but if you want to

hire somebody for show notes. Where it gets tricky is

when you get into editing for content.

Like, there are tools like resound.fm that I

use to just cut out umms. You can do that in Descript.

I like resound because I get to hear the edit, and it's just a

little easier. But there are times when I'll use Descript. I

never ever ever ever in Descript go remove all.

That just seems like a bad idea. So but that's not editing.

It yes. It's editing for content, but it's just

editing out ums. And keep in mind that if you're a person

you can really obsess over ums. People do say

I remove them when it's simply the word But if it's

somebody going, I think it's next Tuesday, that's staying in there.

So keep in mind, we can really go crazy with that kind of

stuff. I'm talking about editing out

an answer. For example, let's say you're doing an interview show, and

you ask somebody a question, and they answer your question.

Well, actually, they give you an answer, but they don't answer your

question. This is where we always talk about knowing

your why and knowing your who. Because if you know

who this is for, then you can determine,

hey. Does that answer even though it's the wrong answer, they didn't

answer the question, but is that still valuable

to the listener? And that's where you

need to train your editor on who

your audience is. And anybody that does that is

probably going to charge more than somebody who is just removing

umbs because it takes time. And the way you would do

that, if I were to do that I currently don't. I have one

editor who removes obvious mistakes

but doesn't do any kind of editing for content, and that's only

for one show. All my stuff, I edit myself, and, really, there

isn't much editing. I plan before I hit record so I

don't have to do much editing. But if I were to train someone,

I would just make a video or something to show

them this is what it was before, this is what it was after, and

this is why I removed it. Because you really need to train them

on the why. And that's one of those

things that, in some cases, people go, wait a

minute. If if I'm going to have to do the editing anyway, why am I

paying them? Because you're training them to learn your brain.

And that's why it's hard to find somebody who will

edit for content. Steve Stewart, who I'll talk about

here in a minute, was a financial planner before he

was an audio editor. And most of his,

clients he has many clients, but the bulk of them

are financial people because Steve can edit

for content because he understands all that financial

jargon. And so that's the hard part about

finding somebody to say, hey. Cut out the boring parts

Because, yes, there are obvious boring parts where you're talking about your

cat, and then there are other boring parts where somebody answered a

question, but it wasn't really a very good

answer. So those are the parts that are hard

to find an editor for. Now, like

we said, there's audio editing. There's things like

leveling out the sound that can be now

somewhat rectified by tools like

Auphonic. I did an episode a couple weeks ago where I was talking about

some plug ins. You know, when you get into plug ins, now we're kinda talking

about mastering. That, again, can be fixed

with plugins. But anytime you say, oh, I'm going

to add this, remember, you are

also adding the time it takes to learn how to

use that tool. I had growing up, I bought

a 24 track digital recorder, and I would go out and

record bands doing a live set. And it took me a

long time because there were so many features in that thing

to really get that thing to work. I could record them easily,

but a lot of the mastering and tweaking of EQ and things like that,

that took a lot of time to get right. And

so when people were paying me to do that, I wasn't

charging just a few cents here and there because I had to get paid not

for the time I was doing to record you, which

was, I don't know, 5 or 6 hours, but also the many hours I put

into place to learn how to make that equipment sing.

So one of the other kinda easy kinda

answers to this is how do I know what to outsource?

And I am somewhat weird. I like the

editing process. I find it creative, but you might

not. And so if there's something you're like, oh, I would love

podcasting if I just didn't have to do blank.

Well, then see if you can outsource the blank. There may

be somebody that could do that. I know if you're looking

for a really small budget, you can get a

virtual assistant often from the Philippines. So

here's the the good news, bad news of that. The good news is you can

get people who are talented from the Philippines that do

not cost a lot of money because a dollar

here in the US is worth, like, a1000000 whatever their

currency is. So it's cheap. The bad

news is you're now battling a time difference

and, in some cases, but not all, a language barrier, but

not not really. That's not much from what I hear of that. I've never used

a VA outside of the US. So it

really boils down to, a,

anything you hate, look into outsourcing

it. And you're going to pay somewhere

like, right now, I looked at, somebody who did some

editing for me a while back, Next Day

podcast. And they go anywhere

from if you're doing audio and paying by the

month, anywhere from if you just want basic editing, $60.

But more importantly, when I talk to people who

do this, you're looking around $100 a

month per episode. So it's basically $90 or a

$100. So you're looking at around, you know,

370 to $400 a month if you're doing a

weekly show. However because if you're like me, like, hey, that's

a chunk of change. But if this means you could spend more time with

your kids, if you could take care of your aging parents,

if you could just make this more fun and save your sanity,

maybe that's worth that. Now if you're throwing in video,

now we're looking at around $200 an episode,

and it goes up. And especially the more deeper you

get into video with things like,

color grading and all sorts of stuff, the cheapest I've

ever seen that for, say, a 30 minute video, and

if you're doing interviews is, again, around a $150. It

depends as always. There's always that new person that's

not charging as much as everybody else. But if you're like, oh,

I'd pay somebody $20, well, realize it's gonna take them,

you know, probably at least an hour if you're doing a 15 minute

podcast. So when do I outsource?

When it's making me wanna stop my podcast

or it or it's making me lose my sanity, which usually makes you want

to stop your podcast. And so many of

this, I know, a friend of mine was just she was

the queen of show notes. Now there are tools like Cast

Magic, where you upload your file. It'll do your transcript for

you that's fairly accurate, you know, somewhere around the 95%,

and it will give you titles, and it will give you

a summary, etcetera, etcetera. I know if you're

doing a single topic, like in today's show, we're

talking about blah. Captchow, even though a little more

expensive than some of these other tools, does a really good

job of just writing. I like to go into CapShow,

upload it, and then it will I will say, give me a blog post for

this. It'll even recommend, like, put an image here with this and that. I

have not used it a lot. I know the last time I was in there,

I'm like, wait a minute. Where's the transcript? So I need to double check on

that because almost all of them give you a transcript, and then they use AI,

you know, our good friend, artificial intelligence, to give you titles and things like

that. I'm not a huge fan of using AI

for, like, hey, create me something like this. But if it's created

off of your words, in theory, it should

be okay. But I always tell anybody using AI, read

every single word of that before you put it on your website.

Now if you are looking for an editor I

mentioned Steve Stewart. If you're thinking of getting into editing,

Steve has an academy that will it's basically made up

of editors, and there are lots of tutorials and things like that

to kinda up your editing game. And they have a

free Facebook group if you just wanna hang out, but that is not the place

to go in and talk about, hey. What's the best way to make money? Nope.

It's editors talking about editing of links to all these in the show

notes. But Steve, it and I always say this, and it's it's kind

of a joke, but not really, is really the king of of podcast

editors. And I'll put a link to a page on

his site where he can help you find an editor. What he basically

there's a video that explains this. He's got a form he's already

made in Google Forms. You copy it

and then get the link for that, and he will take that

that form and throw it in like, chum into a bunch of

sharks. He will throw it into his group of editors,

and that form is basically you saying, this is what I'm looking

for. You know, this is my budget, whatever it is, to kinda

let people know what you're looking for, and then you will get a lot of

responses. And, hopefully, one of those will be a perfect fit. So

if it's something that you're like, yeah. I'm about ready to get done with this

this podcasting stuff, maybe you could outsource

some of this stuff. So I just thought we would talk about that. And the

other thing, like I said, the hard part of this is

I know when I was talking with Ralph about this, he didn't

realize and it really depends again on how specific you're gonna

be. Like, he was actually going through and reading the

transcript. And I said, well, yep. You can definitely do that and

make sure every single word because he was doing video, and he needed

that transcript to be part of the closed captioning. So if you're not doing

video, you don't have to worry about that, or you can just let

YouTube do whatever they do. Again, it's up to

you on how, precise you wanna be with some of

these things. You know, maybe your show notes are just an opening paragraph

and some links. Maybe you're writing 3 paragraphs with links. Whatever

it is, it really depends on you. And

if it's coming down to burning out your show,

we're gonna take a slight kind of tangent away from from editing and all the

steps. But here's something to think about. If you're like, I'm ready to quit this

show. Whatever your schedule is, if it's 3

times a week, take it down to 2 times a week.

If it's an hour long show, maybe do a half hour. Those

are the things that will free up some of your time. Now if

you're like, look. I'm just tired of talking about whatever your

topic is. It doesn't matter if you're talking about them 10 minutes a week or

10 hours a week. You're tired of talking about that, and that's when you're just

like, yeah. I think it's time to hang it up on this particular show.

But those are the things again that when it comes to making an

episode, you know, if we go through these again, researching whether it's the

guest or the content, scheduling your guest, setting up your

equipment, recording your episode,

editing the odd I'm just gonna call this audio for now. Editing your podcast,

mastering it, transcription, uploading it to the media host, writing

your show notes, creating episodic artwork. There's an example right there.

You you don't have to do that. I do, but you don't have to.

Add it to your website. You do have a website. Right?

And post it to social. Again, I know some people all

use social. I know other people go. It's a complete waste of time.

And then if you're doing videos, you're probably gonna wanna make some shorts, and I'll

have links to one of those many, many software programs that'll slice and

dice it for you. And then if you do have guests, you want to

write them some sort of email. And those are the things you

need to do. And, like, I'd like let's go back a second. I said

need. Those are the things you should

consider doing when you're making a podcast. For me, those are

the things I think you should do. And as always, it's

your show. You can do or not do whatever

you want. In

case you missed it, it's time for a podcast

rewind. I

am on the show called insider

secrets to a top 100 podcast with my buddy,

Courtney Elmer. She had me on twice, which is really cool. And this

is the second part of that. The episode is

called how to monetize your podcast even with a

small audience. We talked about my book, Profit From Your

Podcast, Proven Strategies, How to Turn Listeners Into a Livelihood.

And she asked me about monetization.

So I wanna get your take on that. Why is it that you think so

many hosts struggle to make money with their podcasts? Because

for me, it has to be a good podcast because you

cannot monetize dust. It looks easy. If you think about it, if you look, we

just had the Olympics. And these people are flipping and flopping and hitting

basket shots and all sorts of stuff. They just make it look so easy. They're

like, oh, I'm gonna I'm gonna talk into a microphone, and then people are gonna

give me money. And it's like, well, it's not quite that easy. It

looks easy, but, you know, even if we go back to Joe Rogan, I have

a video on YouTube where I mentioned that, like, I started in the eighties.

He didn't get his first comedy album till, like, 7 years later. If you

look at Seinfeld, he was on The Tonight Show, like, 9 times

before he got his show, and then his show was actually almost canceled. So

that's the first thing. You have to have a good show to get an

audience because you're monetizing your audience, and they're either going to they're

gonna pull out their credit card. Now the question is, is that money going

directly to you through a a product or service, or

are they gonna go buy a mattress or get some therapy,

or or they're just gonna donate or whatever it is? But the thing I think

that most people find kind of frustrating is, hey. I started

a podcast. I'm talking into a microphone. Nobody's giving me any money. And

it's always I always say it's plan, launch, grow, and

that's the part we skip, and then we go to monetize. And I'll have

links to that out at school of podcasting.com/948

because this is episode number 948. I'm

creative like that. Yeah. Yeah. Yeah.

And I wanna give a shout out to Kim Newlove from The

Pharmacist's Voice. She had kind of asked about, hey, how do I

you know, what do I give people a guest to share the show?

And so I talked about that. So I always said, hey. If I used your

segment, I would give you a shout out. So there it is. I also have

a link in the show notes. Back on episode

938, I talked about interview strategies. But I also did

a webinar back when I was the head of podcaster

education at Libsyn. I did a, webinar, and I'll have a link

to that as well if you're interested in interview strategies. But that's

gonna do it for this episode. I am Dave Jackson from

The School of Podcasting, and I love to help podcasters. And I would love to

see what we can do together. If you use the coupon code

listener, that will save you on either a monthly or yearly subscription

at the school of podcasting. Just go out, click on the join now button,

and use that coupon code. And you can join absolutely worry

free because if somewhere in that first 30 days, you're like, you know

what? This isn't really what I thought it was. I will

refund your money. So thank you so much. Until

next week. Take care. God bless. Class is dismissed.

And if you're doing video, again, now you need an m 4 a

for for video that you're gonna upload to YouTube because,

really, in my opinion, a video podcast is something that

we used to call a YouTuber for video. Did I just say the wrong one?

M 4 v. Not m 4 a. That is

m 4 v. Wow. We are gonna edit that out because that makes me sound

stupid. So let's hit stop. In

YouTube. Why do I keep saying YouTube?

So keep that in mind. Why do I keep saying so?

Oh, my mouth and brain are not they're not just in

sync today. So what is up with

freaking so? An what? That is like the transition

word that my brain ugh.