Just two things. If we, if we look inside of Google and says it doesn't look like it's working, we haven't looked everywhere. We have to look everywhere. And we also have to talk to our client about that. We have to say, are these people emailing you that what kind of conversations are they having inside of the backend of their Shopify that we don't know about? Hey John, One of the issues we've always been facing is that we're in this really competitive jewelry market where their products are like 500 to 1, 000. But then if it's gold jewelry, there's products that are like 50, a hundred dollars. And I find that we're not able to really differentiate it. And we're falling into that same category as them. And we don't have that same budget to compete against them in the standard shopping campaign. So how do you think we should, work on that? What did you say, they have low AOV products? our products are like 500 minimum. Whereas everyone else competing in that same realm, when our products show up, they're 50 to a hundred dollars sometimes, depending on who our competitor is that shows up. Yeah, I would definitely be focusing on higher AOV products. so I'm not saying, dump in the Patek for 170, but if I was to look at a price. That's over, 3, 000 as an example, or just say, to 999 and there's 748 products that have a price over 3000 and we're getting no clicks on any of these. do we want to do the 200 plus 500 plus 300 plus 200 plus this? Or is there a way for us to test, more than, Maybe 500 clicks on the higher price products, but more aspen to a higher AOV when you're getting it up to the 5, K. you're in the car. T. A. You're obviously in Rolex. You're in a more luxurious buyer. Oh, there's Cartier you're in the more well known people aren't looking at. Can I get Cartier for 250 or 400 bucks? obviously same thing with Rolex performance max, in my opinion, and Rolex is not going to work. performance max, in my opinion, for this campaign really doesn't work. We've seen that with pendants, you push pendants, they get pendant sales. And that's the only thing that's selling is because, within we're spending money on. So I think that in this area here, I'd try to move into more of a. Potentially even brand name spend. What are we spending on Rolex standard shopping? 200 a day. What are we spending on Cartier in standard shopping? 200 a day. I think we need to diversify a larger AOV. and that's something that we actually saw where year over year, it's getting better, from a, not from an order. Our orders stay the same, but we're 55 percent up because we started push higher AOV products. Now this one was being pushed more socially, which is fine, but that's the thing too, is that could we make the same amount of sales, but increase the aspen what's funny is this whole thing actually moved because of this, this is the item that's selling is a 4, 000 throne. And it's yeah, it works. would say Cartier 000 hammock throne. this is just crazy. any who. could we start to break out of the onesie Tuesday, two 5, 500 and push into higher AOV products? think we tried standard shopping Rolex campaign We tested that in 2022. The struggle is that, we don't really get enough volume of sales for even like weeks and sometime months goes by. So then we have to make a decision, like we have a limited budget here, so where we can allocate that budget. Is it this one here? Yes. this one was showing July 2023. Is that what you're thinking? I think we were also running one. I don't know if, this was enough and I don't know if that was even a good enough, CPC. We are running a search campaign for Rolex and it's getting really good relevant search terms, but. We haven't seen any Rolex seats coming in. We just saw a Rolex here this week. Yep. It was on Saturday. Facebook paid, but that's the first visit. High risk of fraud. Also, that one says fraud. So this likely is not going to come. Go through as an order. I see this as being, Oh, okay. what that means is just that the email isn't found with their Shopify checks. But that'd be the thing is I would, shopping usually does better than search just because you can show a price of a product. if someone's looking for a Rolex watch, and Rolexes are actually in high demand right now because they are six months out for the Submariners. it's hot Swiss watch Omni, authentic watches there's a big demand for Rolex right now. they're priced fairly competitively depending upon which one they sold. that's a rose gold diamond. That's nice. maybe try standard shopping again, but give it more than, maybe a week and a half and try to spend at least like one to 200 a day, you have to ask the person, has there been more interest in Rolex? Because before someone just drops 10 G's on a credit card, sometimes they do need to call and that's where those draft orders come in. so John, do you recommend we should add contact number, phone number on every product page and keep a track of those calls, maybe integrated with call tracking metrics? there's 300, 000 a year that come in it's going to be outside of here. there's definitely a lot less traffic than there used to be, which you can even see the correlation of. a downward trend, the orders are the same, but the AOV is lower. yes. Instagram seems to be what they're pulling back on I'd ask them why they're doing this here too, just as an FYI, because that social proof is going to build more brand trust when people visit their site. that's one of the things that we've been trying to work with them on they have a Facebook agency and the agency is, a little difficult to communicate with. They go off on their own tangent and do their own things. But the trust that you're talking about, John, I think that's one of the issues with Is that they don't have that organic social media and even people who have testimonials, I don't know anything about the store, but I took a chance and I decided to buy this. So one of the things that I've been trying to address with them is to tell them, Hey, you actually need to build more of that organic, trust. Otherwise no one's going to buy the 5, product that you're, telling them to do, I would drive home the fact that they're competing against eBay and also Amazon. so what happens is Amazon is going to start to eat more and more into their profit margin and into their user base because Amazon now sells Rolex is right off Amazon. the competitive industry that you're going up against is Amazon. Now, yes, you're not selling new. You have good quality products, good quality prices. Yes. But to a person that's going to save, three or four grand when they're dumping 20 K and a watch, they don't care. They really don't. they've spent three grand to know they can get it, authenticated tomorrow versus scammed online. So pricing when you're over the 5k makes zero difference to these people. These are people that are making 500, 000 hours a year on one of their side gigs, like that's who buys Rolexes. The one guy that I know that just bought a Rolex recently makes 2 million net profit, untaxable, and just credit card, cash back because his dad spent so high. So the thing that we have to look at too is. To set a bit of a stage for them, say, we understand that we're pushing on Google. I do think we have a lot of work to do inside of this, inside of that account. Just as an FYI, we really do. what's funny is we're, this is the only reason why they're still in business right now is this one campaign. It really is. when you're looking at just the spend level here, This is another slide that always is everybody that we talk about. We don't know what they're doing in meta. we can't see what their meta activity is. I would almost run through this with them a bit by saying, Hey, we want to have our prospect and be 70 percent of the activity or marketing needs to be at least 20. And then our acquisition is at least, 10 right now. Majority of our efforts. If we just look at what I can see right now is pretty much right here. and their meta is crashing That's Instagram and. The Facebook and we have no idea if Meta is doing anything over here. So we have a lot of work to do to rebuild their brand, but because they are a reseller of fine jewelry, I think we do need to diversify our ad spend. Not written, not pull back on pendants. don't ever touch this thing, but start to push more standard shopping and categories do we have. Five more categories that we can start to dip into and track. Are we actually getting leads and sales? And it's going to take a month getting more diversified in our ad spend is something that's going to be really important because we need to start to diversify. Our ad spend here. When you look at the last 30 days when you look at net quantity descending, these are all things we're spending money on, but this is also only the things that we're spending money on, what if we spent elsewhere at higher, also AOVs. And don't throw the baby out with the bathwater dip into it. Start a track. Hey, I'd like to start to diversify. even I'll drop this screenshot here in the chat to say, Hey, here's a correlation we're spending on pendants and we're spending on chains. We started chains. We're starting to see more chain sales. we have a Rolex campaign. we're seeing a Rolex sale. What we want to do is say, what are we spending on that category? What are we making on the category? But look at it month over month. But also I need to know, are the people calling, are people emailing in, what are people doing for these type of products? on a month to month basis. there's a company called architect that I'm helping on the side, like an unpaid client and just seeing if it's something that we can, get off the ground because I've wanted to test use them as a test dummy for some tests and I didn't charge him anything. these are all the people that are contacting him just every single day. it's insanity. So we need to know this to, these people are like, okay, have a great day. thank you very much. You've been so helpful. he does have cancer. So it did take a diagnostic approach. It's about cancer treatment for dogs. So all those things that we need to know, like we need to be involved in their business. so that we can say, if we start to spend your harder money on these products, does it look like we're starting to generate feeds that are going to be either purchased by you submitting a draft order, or are we just completely falling flat? And we're spent 800 on earrings and no one wants earrings before we look into price. Let's try something else. two things. if we look inside of Google and says it doesn't look like it's working, We have to look everywhere and we also have to talk to our client about that. We have to say, are these people emailing you? That what kind of conversations are they having inside of the back end of their Shopify that we don't know about that we're starting that we're going to stop because Google didn't say we should keep going.