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With that said, let's get started with 10 minutes of tennis.

Today is 10 minutes of tennis with World-Renowned Tennis Coach Australian in Puerto Rico, Justin

Yeo or as our two and a half year old calls him "Yuston Joe."

Because with the Spanish flipping of the letters, the "J" is a "Y" and the "Y" is a

"J" so you are "Yaston Joe."

"Yostuno."

There you go.

We'll take that too.

We'll take that too.

So today we are talking about conferences and a bit of this is related to and directly

related to the fact that you and I just got back from conferences.

And I want to talk about the fact that I was unconvinced 20 years ago.

I will give a shout out if that's the right phrase to another mentor that I had for a

while, Daryl Lewis, who was doing his best to convince younger, dumber Sean to go to

these conferences and be able to invest in myself.

I didn't see it Justin.

I get it now.

How do we help everybody else get it?

Well we've brought this up before about Ego's.

Maybe it's just as we're younger it's hard to calm down the Ego.

Because as you mature you start to realize calm everything down, the arrogance drops and

you start to get a little smarter and wiser.

So maybe it's, you know, I won't say it's necessarily a male thing, but I could say that us males,

it takes us a little while to mature.

I've heard that before.

I'm in my 50s now and I've heard multiple times that I've matured and I've changed.

And so maybe that's a little bit about it.

But I think the message we have to get clearer to the tennis industry is that yes, if they

do invest the time and the effort in the long run they're going to get ahead quicker.

And that's sort of I think a good point for this generation because I'm in a lot of

investment stuff and a lot of other company stuff.

And I meet a lot of late 30s to early 40 year olds that are extremely successful.

Already sold companies built theirs, built that.

Now they're building this and they're using all the, I would call, you know, 30, 40 year old

using their youth to grow more and build.

But the only way they did that is they focused on mentors growing, focusing on business early

days, trying to, I guess the word less party mode and more business mode.

And I've met a lot of them.

So I feel like this generation is trying to get to, you know, they call it the B mark instead

of the M mark.

So they want to be B and S. And so the only way to get that is you got to start early.

And the only way to start early for the generation that are in their 20s right now in the tennis

pros is get to conferences, get networking, get mentors underneath you, you know, connect

to people that are all the new that have similarities.

But I would say out of business, I've met a lot of big guys that connect and work together

with mentors.

Tony Robbins talks about it all the time that, you know, he wouldn't be where he is without

all these mentors.

And I think in the tennis industry we can do more of that.

And I think shout out to, you know, your new association, it could be a real driving force

to literally start the momentum of this to get more and more conferences.

So all, even the conferences really have stopped filling them up more, which brings more

intentions, brings more exhibitors, it brings everything.

So yeah.

And I think the ARA, I appreciate you bringing that up because yes, the American Ragnar sports

association is focused on professional networking.

So obviously we have a direct line into it and a bias toward it, of course, now.

You mentioned ego when we were young, the biggest detractor, if that's the right word, for me

was just the money.

I used the example when you and I were talking previously, I said, I'm going to miss $500

of coaching in a single day and it's going to cost me $1,000 to go to this thing.

So now I'm kind of, I'm net out about $1,500.

How I can't see the ROI immediately.

And that's difficult when you're young.

Yeah, well, again, you just have to sit down and talk about what the investment is, where

the value is.

And I think that's the key factor is also, you know, I've got a 20 year old son staying

with me right now.

And I just sat down with him yesterday and I said, the sooner you start setting up assets

and investments, the sooner you're going to get yourself ahead, even if it's $500, even

if it's $100.

So soon you start having the mindset of savings, assets and investments.

And so any pro that's in these 20s and is crushing, you know, a little bit of lessons, even

if you're in the 20s, you got more energy.

So guess what?

If it's going to cost you $1,500 or it's going to be $2,000, go work yourself for a couple

of months earlier, add a couple more lessons so you can afford to take that time and go

to do what you got to do.

Why?

I will say this, you're only going to get to your $200 or $250 or $300 an hour if this is what

you want to be as a tennis pro by having the knowledge and showing the capabilities of really

earning that kind of money per hour.

And the only way you do that is go into the conferences and getting the kind of accreditation

and accreditation doesn't necessarily mean certifications or qualifications.

You get accredited, you get all these, you know, great information that hands out on the court

and then people just strive on it and say, hey, I want to pay more.

You're so good.

I want to pay more.

So I would highly suggest if it's business, if you're looking to go into the track of business

in tennis because tennis has grown so much now.

The tournaments are bigger and I've seen a lot of great tennis pros fall into the executive

world, especially in tennis Australia, which got them off the court, but still in the game

and love doing what they do.

Yeah, and we talk about the interest in networking.

We talk about going and learning and it's one thing to have the data from a guy like Craig

O'Shawnis or a guy like Mark Kovacs or some of the world class people we have this data

and it's one thing to have it.

It's another thing to meet the person, get to know them and become a friend and become

a colleague and actually sit down and talk to them because that helps with credibility.

If you're looking to like you said, raise prices or increase your profile.

We talk about raising your profile publicly a lot and saying, okay, well, what do I care

about raising my profile?

Well, if you're working your way up in any industry, that's going to make a big difference

because people are going to be able to see you publicly.

They're going to be able to know that you're knowledgeable.

They're going to see competence and that's going to be good.

Again, in the long run, which is hard to see short term.

Quick examples because I know we try to keep this under 10 minutes.

We almost never do.

But a player example, right?

There are things like tennis con and there are online conferences that players can

invest in.

I just use that one as a single example.

I have no investment in tennis con.

But you can go in, you can learn a little bit, maybe you get a little bit better, you go

in your next match.

A coach as an example, we met, here's my theory, I've got a new theory, Justin.

Let me know what you think about this.

When people go to these things, they say, well, if I only get at least one thing out of

it, it'll all be worth it.

Have you ever heard anybody say that?

Yeah.

I decided to take that to the next level.

I said to my wife, I said, I want 10 of those things.

I want 10 things that we could say, if only that happened, this whole weekend would be

worth it.

I wanted 10 of those.

I went out and got 11 of them.

So you get out of it, but you put into it, too, right?

Yeah.

If you take notes and you really go after it, each day you can get way more than 10.

I could probably get 10 every day.

Just even think about the moments of the people I spoke to or a cell phone number that I connected

to that I would have never been able to speak to the guy again.

So many things.

That person could be connecting you to another person because you connected with him.

There's massive advantages to the conferences.

I would say just because I have a little bit of sports performance background and whatever

else, if there's something that you've got a little niche,

there's a chance maybe you could become more of a life coach because what I've been offered

multiple times is to become a life coach for people because as a tennis player, we tend

to hear people's lives and do a lot of that stuff on the court.

We tend to also use what we're good at and that is every 30 seconds we move on.

So we have this perspective brain thought that happens that people can't seem to figure

out how to use it at day to day well.

So I've been offered many times to learn life coaching so you could go to another track

of another conference to learn a different side that they will make you more effective on

the court and then again that only ups your possibilities of going in different directions

on the tennis world.

So there are definitely ways of using the conferences.

Yeah, some good real world examples there at the end, I appreciate that.

And call to action people.

Go find a conference even if you've got to take a day off from what is revenue generating.

Go meet some people, try it, it will work.

We have proven that it works.

Every industry has some version of it so go out and get that done.

Just anything else before we go?

Yeah, I would just say look, anyone out there needs help.

Reach out to us, we'd be able to help direct you, help talk to you, help consult a little

bit, they say hey, maybe try this, maybe try that.

Or give you some ideas on how to also put money aside and be smart about, you know, a return

of investment, investment in yourself.

All right, contact information is always in the show notes.

Justin, thank you so much.

This has been 10 minutes of tennis with World Red Hound tennis coach Australian and Puerto Rico

Justin, you know, thank you sir.

We'll see you next week.

Cheers, mate.

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