You have a lot of interesting.
Rob:Perspectives which are a little bit deeper than generally a lot of people go.
Rob:If you're okay, we'll just go straight into that because I'm, there's so many
Rob:things that I'm curious about that I'd love to yeah, you go right ahead, Rob.
Rob:Yeah.
Rob:So you're you're a history guy.
Rob:Tell me where that came from.
Rob:I've
Matthew:been a history guy my entire life.
Matthew:I think the book I learned to read on was a children's history book.
Matthew:So it's been my gig.
Matthew:And if you if you're at all curious and you read a lot of history, what
Matthew:happens to you is you start asking questions, why, and then The answers to
Matthew:those questions lead you to economics.
Matthew:And so I read a lot of economics.
Matthew:And then the answers to the whys of economics turn out to be psychology.
Matthew:So you read a lot of psychology.
Matthew:And then the answers to why for say psychology turn out to be evolutionary.
Matthew:So you read a lot about that.
Matthew:And so by the time you're like, five or six decades in you've
Matthew:covered the whole string.
Rob:That's really interesting., I think school is to blame for so much.
Rob:I'm fascinated by history.
Rob:My daughters we've always gone to different places.
Rob:And we've looked at like historical buildings.
Rob:When you go to a new city, you look at the castles, you look at the
Rob:museums . You get stories from that.
Rob:And I've never been that interested in looking at the artifacts and not
Rob:even the buildings or that themselves.
Rob:I just love the little plaques that tell you the story and you get what happened.
Rob:So my history at school was about the spinning jenny, which was
Rob:the machinery of the industrial revolution and its Tolpuddle Martyrs
Rob:and all of that kind of thing.
Rob:And now I look at, I see the relevance of the industrial revolution,
Rob:but there was no link to it.
Rob:It was just, this happened.
Rob:The notes were on the board.
Rob:You copied the notes of the board.
Rob:There's no interest.
Rob:And I think school takes anything interesting out of a subject and they just
Rob:give you the dry, most boring aspects.
Rob:My interest in history really came, like you said, my first is psychology.
Rob:But you start to look at language, like the way I understand how
Rob:people think about things is I listen to their language.
Rob:And then you start to think about the psychology is at the
Rob:core is the definition of words.
Rob:anD being very clear about what we're defining and what, how we define something
Rob:and what we're really talking about.
Rob:And then that gets into etymology and so you're looking at
Rob:where did this word crop up.
Rob:Culturally and how has the meaning changed or what's the core meaning.
Rob:So that's really where I got into that kind of thing.
Matthew:We share the same curiosity because you ask why,
Matthew:and it takes you places, right?
Rob:That's it.
Rob:So when you started reading with a history book, Makes me think was one of your
Rob:parents, historian, interested in history?
Matthew:No, not at all.
Matthew:But I had a I had one of those mothers that when you're like a little kid,
Matthew:you were like an an experiment and they tried everything out on you.
Matthew:And I had the chemistry sets and the Meccano sets and the railroads and I had
Matthew:everything, and until she found something that I really enjoyed and that sort of
Matthew:locked in my Christmas gifts for eternity.
Rob:yEah, that makes me laugh because when my daughters were
Rob:young, I I'd heard all this thing of expose them to everything.
Rob:So we had flashcards of art and history and all these kind of things.
Rob:So there was an actual interest in history.
Rob:If we could start at the beginning, what were the biggest what were the things in
Rob:childhood that drove you to interests?
Rob:And how has that kind of developed?
Matthew:In terms of just my general interests or my business y life?
Rob:If we start with your general interest and then I'd like to get into
Rob:where that's at key, because I'm guessing there's a link to, to your career or
Rob:definitely your perspective on what you do, it's probably going to be shaped
Matthew:by.
Matthew:There is.
Matthew:Like I said I'm a reader.
Matthew:I'm a voracious reader.
Matthew:And also, I like to write.
Matthew:I'm not creative at all.
Matthew:I come from a creative family of musicians and artists and
Matthew:that gene cruelly passed me by.
Matthew:But, writing, I can do, and I really love to write.
Matthew:And the more you read the better you get at writing.
Matthew:And so I, I both read and write.
Matthew:So those have been my general interests through my entire life.
Matthew:That, that, that was, what would you call it?
Matthew:My hobby or idle time pursuit, either one of those.
Rob:I can relate to that because reading's always been, something
Rob:that I did from very young.
Rob:So what kind of books were you reading?
Rob:As I
Matthew:say I just started in just the general, like everybody,
Matthew:you start with the wars, right?
Matthew:So you read about the wars and then, as I say you get into the whys
Matthew:and it leads you behind the wars.
Matthew:And so then I just, then I, you branch out into social history and economic history.
Matthew:And I love explorers and exploration when, when I was a kid, I always say
Matthew:that history is just a series of stories.
Matthew:That's really all it is.
Matthew:And the stories are greater than any.
Matthew:Movie you could ever see.
Matthew:The craziest, wildest, strangest, most exciting stuff happened for real in the
Matthew:past if you just go back and find it.
Rob:Which leads me to.
Rob:Out of curiosity, if you could visit and see that film of one era, one time, one
Rob:situation, one war, what would that be?
Matthew:One period of history that just absolutely fascinates me is
Matthew:this period leading up to the First World War, the later Victorian
Matthew:era, say 1880, 1890 to 1914.
Matthew:People don't realize.
Matthew:And like we live in people would say we live in the most dynamic age in history.
Matthew:This is not true.
Matthew:Those 30, 40, 50 years before the first war trains, planes,
Matthew:automobiles, electricity, telephones, rubber, it goes on and on.
Matthew:And all we've been doing since then, with the exception.
Matthew:Of the computer and the internet, which is our one great invention, with the
Matthew:exception of those, everything we've been doing since has been just engineering.
Matthew:We've just engineered better cars.
Matthew:We've just engineered better planes.
Matthew:We've just engineered better submarines but it was in those years
Matthew:that all those things were created.
Matthew:Out of nothing, they all happen at the same time and that period is so dynamic.
Matthew:It's crazy.
Matthew:It's just crazy.
Matthew:And people don't realize that.
Rob:And what do you think about that period?
Rob:Why there was so much innovation?
Matthew:The Industrial Revolution, right?
Matthew:The confluence of that and the eras that came before it, the Age of Reason,
Matthew:Age of Enlightenment, Age of Science.
Matthew:And then you get the Newcomen steam engine in about 1740, and
Matthew:that just touched it all off.
Matthew:And it also helped that this all occurred in England or Great Britain.
Matthew:England in particular, that had the power, the prestige and the capital
Matthew:to spread and the empire to both draw from and spread it around the world.
Matthew:So all these things came together at this magical time in history that
Matthew:really cannot again be replicated.
Matthew:I don't think it was a moment in time.
Rob:I totally agree with you with the Industrial Revolution because
Rob:the part that I recognize and I saw was we just completely changed
Rob:from a rural way of life where work was something that the family did.
Rob:where the family was an economic unit to suddenly being uprooted and
Rob:everyone moving to cities and you live in an artificial way of life because
Rob:you're not used to that many people.
Rob:Everyone's used to the village.
Rob:People would normally pick their partner from around the village.
Rob:They wouldn't travel very much.
Rob:They would know everyone.
Rob:You're suddenly into a different world.
Rob:It's changed the dynamics.
Rob:What kept families together for so long was the fact that you
Rob:needed the family to work the farm.
Rob:The smallholding and so work became something different.
Rob:Work became something that you did for someone else.
Rob:It broke up the family life it separated the income source from the family.
Rob:So money was independent, which later meant that man and wife were independent.
Rob:anD it's created a working environment that now I look at all the burnout that
Rob:people talking about, and I look at.
Rob:sTress that people are under and a sense of not really having meaning in
Rob:their life, which was something that Marx actually talked about right at the
Rob:beginning, he talked about alienation from work and all of these kind of things.
Rob:Where do you see the biggest impact of the industrial
Rob:revolution in our workplace today?
Rob:It's incredible,
Matthew:The the impact was so pervasive that much of it hangs on today.
Matthew:And I've written about this in some of my posts for, as an example, the workday.
Matthew:As you pointed out.
Matthew:Prior to the Industrial Revolution, there wasn't a work day.
Matthew:You just did what had to be done when it needed to be done.
Matthew:As you rightly said, work only occurred when it left the family.
Matthew:But this idea of work and every way we think about work is a piece of
Matthew:the industrial revolution that's still hanging on to this day.
Matthew:And we seem to be just locked into it.
Matthew:And these, and this is why things like Remote work now, which I also
Matthew:post about are so interesting because a thing like remote work directly
Matthew:challenges our older, heavily entrenched notions about what work is.
Matthew:And you can see it on LinkedIn in the comments.
Matthew:Whenever anyone posts about remote work, you can see the battle between
Matthew:the industrial revolution And these new ideas occurring right in the comments.
Matthew:It's really interesting.
Rob:So I want to start with where your journey is taking
Rob:you in terms of what you do.
Matthew:What I do in particular on LinkedIn is I write and I post about
Matthew:things I know and things I enjoy.
Matthew:And I try to stay in my lane.
Matthew:And as I've pointed out earlier, my lanes are pretty wide.
Matthew:So I can travel back and forth a lot.
Matthew:But generally, I do what I like.
Matthew:And I would say to use the term value proposition.
Matthew:My value proposition is that I'm older.
Matthew:I've had nearly five decades now.
Matthew:In the retail field, but in business in general, and dealing with people, places
Matthew:and things, and I have all this experience and I'm relatively new on LinkedIn and
Matthew:it was my brother that suggested once I retired and I was banging around looking.
Matthew:For things to do, he suggested to me that I should be on LinkedIn because all this
Matthew:experience and this knowledge has value and LinkedIn is the place to display it.
Matthew:So I wouldn't call that a strategy of mine.
Matthew:I would just say that's my brother's strategy.
Matthew:But that's what I like to do.
Matthew:I like to just.
Matthew:Stay in my lanes, here's the things I know and I like and I'm good at and here I am.
Matthew:I, when you read my posts, that's me.
Rob:So those lanes that you know, and you enjoy, how how would you define them?
Matthew:Specifically people in relationships, how people relate.
Matthew:And how those relationships contribute to culture, and what is culture, and
Matthew:where does it come from, and how do you work with it, and the management,
Matthew:because I've had my own business for years and years, I grappled with these
Matthew:things in the real world, these were not theoretical to me, I had to deal with
Matthew:them for a living, and I have all these decades of experience with it, so I'm
Matthew:deeply interested in cultures, how they're formed, The relationships between people,
Matthew:what are relationships and leadership and management, where does that come from?
Matthew:How does it work?
Matthew:And all the nuances of that, and there and being interested in psychology
Matthew:yourself, you will agree, there is an endless amount of nuance to those things.
Matthew:And often you see them reduced to memes, or platitudes and that's just will not do.
Matthew:These are complex subjects, and what I try to do is explore them, and
Matthew:write about them and try to just give some idea of their complexity.
Rob:One of the difficulties of social media is about our
Rob:attention span has got short.
Rob:And so one of the issues of posting on LinkedIn is that you only have so much.
Rob:And I tend to write a lot and I've had to learn, like you,
Rob:you've just got to cut it down.
Rob:And so one of the problems is it does simplify because you lose
Rob:a lot of the nuance by having to keep it into a short burst.
Rob:So what can happen is we talk in generalizations and I know
Rob:you've spoken about the leaders of this and managers of this.
Rob:So yeah, it becomes simplified and we lose some of the nuance.
Matthew:This is true.
Matthew:And so what I try to do is knowing that, and I suspect you try to do it
Matthew:too, Rob, 'cause I can see it like your post our pleasure to read and I can
Matthew:see you struggling with this as I do, dealing with a subject that, is complex,
Matthew:but the limitations of a, a social media world and the format we're on.
Matthew:One of the things I see on LinkedIn people talk about is, where do you get content?
Matthew:Where do you get content?
Matthew:And to me and possibly for you, Rob content is endless because if you take
Matthew:a heavily nuanced, complex subject, that would be Lord knows how many
Matthew:posts dealing with it piece by piece.
Matthew:Yeah.
Matthew:So there's always if you're curious enough and you're interested enough,
Matthew:you've had enough experience and you're knowledgeable enough, you can
Matthew:just chip away over a series of posts.
Matthew:And that's what I do.
Matthew:I just pick a thin piece, I deal with it, but I know in my mind, I will
Matthew:be fleshing this out down the road.
Rob:There was a post that I did a week or two ago and I knew when I
Rob:wrote it, I'd missed something out.
Rob:It was everything you want, you get from other people.
Rob:And I knew, I was like, except inner peace or happiness, the
Rob:kind of thing that you get from meditation, you get from yourself.
Rob:But That would make it that much longer.
Rob:That would make it harder to read.
Rob:So I just simplified it.
Rob:And it was someone picked out on it and it's yeah, I know.
Rob:Which then led to the next post.
Rob:But often we can get into snap.
Rob:Yeah, it can be the thing of the platform if we're not conscious
Rob:is that we get into a snap.
Rob:tHis is right.
Rob:This is wrong.
Rob:A polarization of ideas and simplification.
Rob:But yeah I find just reading other people's ideas and my responses
Rob:to them, and then I'll generally have about three or four posts.
Rob:Like ideas just from replying, just from commenting on other people's Posts
Rob:because there's just so much stimuli.
Rob:I find it quite difficult to read now because as soon as I read a couple
Rob:of pages and it just sparks off ideas because there's some like you
Rob:say if you've read a lot Then you have so much already a base to work
Rob:on and it's just a new idea just links together two or three others.
Matthew:Oh that's absolutely true.
Matthew:And once again I can see it in your posts, but what I like to think and
Matthew:Maybe you think the same, I don't know.
Matthew:What I like to think is that if you're consistent about it this
Matthew:becomes your brand, if you will.
Matthew:People learn or come to understand that you have more to say,
Matthew:and you are going to say it.
Matthew:Nothing you write is a one off.
Matthew:And my hope, and perhaps it's yours, is that if you can if you can have the kind
Matthew:of people engage with you that understand that, then you can carry a conversation
Matthew:on a subject on for a very long time, because they expect it from you.
Rob:Again, branding is often simplified with, it's going to be these colors,
Rob:these fonts, these things, which is part of it, but it's really about, there needs
Rob:to be some substance as well as the form.
Rob:And yeah, it's having a particular take and having a, I don't know, I
Rob:suppose a way of approaching something.
Rob:So for example.
Rob:When I know you from your posts and it didn't take many posts to
Rob:know that you were someone that thought deeply and widely and that
Rob:there was a historical context.
Rob:And yes, you can get that from someone just even from a couple of posts.
Rob:Oh,
Matthew:My idea of branding and this, I also comes from my business life.
Matthew:Is branding is simply what people think when they hear your
Matthew:name, that's what branding is.
Matthew:When you hear Coca Cola, what do you think?
Matthew:You don't think of the colors.
Matthew:You don't think you get an image in your mind.
Matthew:And so it's the same for, in my opinion, you or I doing our thing posting here.
Matthew:When they see your name, do they think?
Matthew:And that, to me, is branding.
Matthew:And we both appear to be doing the same thing.
Matthew:We want to be known for our content, and we want to be known that
Matthew:it's readable and worth reading.
Rob:Yeah, very true.
Rob:Okay, there's so many things I want to talk about.
Rob:But first of all, You alluded to your career where you had
Rob:a number of retail outlets?
Matthew:Yeah.
Matthew:I'm from the retail world.
Matthew:Yes.
Matthew:My whole life.
Rob:If we can talk about, that journey that you took on
Rob:to get to where you are now.
Rob:Because your journey is going to frame.
Rob:Some of like your interests is going to frame how you look at
Rob:things, but your journey is also part of where that focus is.
Rob:And then I'd like to talk about generally where you see work today
Rob:and the problems that we're facing.
Matthew:Where to begin?
Matthew:When I was a kid 17, I hitchhiked across Canada.
Matthew:And I and I'm from the greater Toronto area and I hitchhiked out West as
Matthew:people did in the middle seventies.
Matthew:And I ended up my, myself and several friends, we ended up in Calgary,
Matthew:Alberta, and we ended up there with no money and lived rough for a while.
Matthew:And the very first full time real job I ever had.
Matthew:Was when I, out of desperation, just walked into a door,
Matthew:in a light industrial park.
Matthew:Desperate to get a job, to get some money.
Matthew:And that door happened to be Warner Brothers Records.
Matthew:And I ended up in the music business for a record label, Warner Brothers.
Matthew:And that sort of put me in retail permanently from then on.
Matthew:That's what I've done from the age of 17 went from Warner Brothers, went to Capitol
Matthew:records where I was the Western region manager, and then it came back to, my
Matthew:home in Burlington, which is just outside of Toronto here and all I wanted to do
Matthew:at that point was open my own business because I felt I could do it better.
Matthew:whEn I was 23, I opened my 1st business and that's what
Matthew:I've been doing ever since.
Matthew:Right up until I would say 2011, 12 ish, when I sold my business off.
Matthew:I the old retirement shtick.
Matthew:I Began writing a book that never seems to get finished.
Matthew:And then in a conversation with my brother a couple of years ago came the Hey, why
Matthew:aren't you on LinkedIn with all this speech, and here I am with you today.
Rob:I'm very glad that you are.
Matthew:As am I.
Rob:23, you believe that you could do it better?
Matthew:I believed I could do it better before then.
Matthew:I just did it at 23.
Rob:sO what did you see were the problems that you felt that needed to be fixed?
Matthew:I'll try to keep this short.
Matthew:When I was in the music business, this would be 77, 78, 79, the music
Matthew:business was going through a transition.
Matthew:It isn't what it is today.
Matthew:And up till then it had been run generally by musicians.
Matthew:People in bands, people that were in bands, people that like music.
Matthew:aBout the time I joined it started to change and more professional
Matthew:type people were coming in.
Matthew:My boss, who went on to become president of Capitol Records, he was not from the
Matthew:music business at all, and he was unique.
Matthew:And this gave me a great opportunity.
Matthew:It was chaos, really.
Matthew:It was chaos.
Matthew:And as I always say, in chaos, opportunity.
Matthew:And I just looked around and I could see so many things that I thought
Matthew:I could do Better in the midst of this chaos and so that's what I did.
Matthew:I gave it a shot.
Matthew:What could go wrong?
Rob:tHat's exactly the attitude I had in, when I opened my first
Rob:business six months later, I was 60 grand in debt sick and homeless.
Rob:Yeah in there, done it.
Rob:So what happened when you opened what kind of shop did you open?
Matthew:I researched the heck out of it and back in those days,
Matthew:it was, it's not like today.
Matthew:Today, there's so much money sloshing around.
Matthew:Anybody can get money for anything, but that wasn't true back then.
Matthew:And I didn't have a lot of money.
Matthew:So I looked for a business that was fairly inexpensive to build out because
Matthew:everything was bricks and mortar.
Matthew:Fairly inexpensive to build out.
Matthew:Didn't require any inventory.
Matthew:And was what I thought, anyway, fairly easy to run.
Matthew:And that got me into, believe it or not, the hair business.
Matthew:hair salon, no inventory, no accounts receivable small footprint,
Matthew:easy leases, generally speaking, not much capital investment.
Matthew:It allowed me to get in, up, and running pretty quickly, and I couldn't
Matthew:have done it really any other way.
Rob:Yeah my business was a gym.
Rob:But I had a friend then, he was a hairdresser and he had a couple
Rob:of hairdressing businesses.
Rob:Yeah, and it does seem a great business
Matthew:model.
Matthew:All cash, pretty simple.
Matthew:Or so I thought.
Matthew:Turned out it wasn't because the entire business model.
Matthew:is based on personal relationships.
Matthew:That's it.
Matthew:That's everything.
Matthew:And this is where I got my education, if you will, on the critical
Matthew:importance of personal relationships, because that's all there was to it.
Matthew:Managing personal relationships.
Matthew:If you wanted to build more, you had to scale them.
Matthew:You had to develop your managers.
Matthew:Don't.
Matthew:Everything, I can't say it enough, everything is about personal relationships
Matthew:and mastering all the nuances of them was the difference between profit and loss.
Rob:So how long did it take you to recognize that?
Rob:Was there a problem?
Rob:So I went into the, to the gym and then realized six months that I didn't really
Rob:know what I was doing and I needed to figure everything out differently.
Rob:Was there any moment like that or was it smooth sailing?
Matthew:It was a series of moments.
Matthew:As I can laugh about now, every day, a new catastrophe.
Matthew:I would say.
Matthew:That it was probably, I was probably three or four stores in
Matthew:and probably four or five years in before I truly figured it out.
Matthew:But until then, as you said, I didn't know what the heck,
Matthew:I'm 23 years old, 24 years old.
Matthew:What do I know?
Matthew:I don't know nothing.
Matthew:All you know, in hindsight, it's just as well.
Matthew:I didn't know anything because if I did know, I wouldn't have done it.
Matthew:But there you are, you're in it.
Matthew:It's sink or swim, right?
Matthew:You got to figure it out.
Matthew:So it was, I would say probably two, three, four years of it was brutal.
Matthew:It was brutal because I did not understand this concept of
Matthew:relationships, how to manage people.
Matthew:The whole thing I knew nothing about.
Matthew:I knew nothing about.
Matthew:And so I had to have it beaten into me over those first few years.
Rob:When you opened at 23 what do you wish you'd known
Rob:at 23 that you knew at the end?
Rob:What were the kind of milestone lessons?
Matthew:I guess it would be a cheap to say, I wish I knew everything.
Matthew:But to be honest with you, I don't really have any regrets.
Matthew:I think I learned the things I learned.
Matthew:The right way by having them beaten into me because I respected them more
Matthew:and I am much more grateful for them.
Matthew:Now, I think I could search my memory bank and come up with a list of things.
Matthew:I wish I knew, but in general, I really have no regrets.
Matthew:As tough as it was, I'm happy it went that way because by having these things
Matthew:beaten into you, it's pre disasters you for later, because as I grew and
Matthew:we eventually ended up with 72 stores.
Matthew:In two, three completely different cultures, Canada,
Matthew:United States, and Quebec.
Matthew:And we had allied we had products and distribution centers and warehouses.
Matthew:As things grew, the stakes got bigger and the problems got bigger and
Matthew:the potential disasters got bigger and even more life threatening.
Matthew:In those early years were instrumental in helping me overcome when things really
Matthew:got serious because, the time to mess up is when you're young because you
Matthew:have the rest of your life to fix it.
Matthew:But as you get older, the cost of messing up gets higher and higher.
Matthew:You don't have as much time.
Matthew:You don't have as much energy.
Matthew:You're burning a lot more bridges.
Matthew:No one cuts you some slack because you were just a young whippersnapper
Matthew:and you gave it a shot, so the time to mess up is when you're young.
Matthew:That's the time to do it and learn the lessons and use them going forward.
Matthew:tHat's my philosophy in any
Rob:event.
Rob:Yeah, that makes perfect sense because you look, as you get older, you look
Rob:at, your kids and the next generation and you think you want to share the
Rob:lessons and save them some of the pain.
Rob:There is something about humans that We don't really pass on lessons
Rob:as well, generation to generation.
Rob:We, it's like we, if you look back at Socrates and the Stoics and all of those
Rob:people, they're all saying the same thing that, we're saying now to our kids.
Rob:There is something about humans that you have to go through that experience in
Rob:order to respect it and appreciate it,
Matthew:As the saying goes, I will die on this hill.
Matthew:Experience matters.
Matthew:We were talking about the industrial revolution and where that.
Matthew:came from in those years?
Matthew:What was the Industrial Revolution or anything in history except the
Matthew:accumulation of experience, right?
Matthew:The accumulation of experience built all of history, and so experience matters.
Rob:So just to get the nuance of that, what you're really saying is
Rob:there's enough pain there's enough failure, there's enough built
Rob:up insight that people can see.
Rob:From that, that what's going wrong.
Matthew:Oh, absolutely.
Matthew:As I always say, no experience is wasted good or bad.
Matthew:Switching back to history there was vastly more failures than there were successes.
Matthew:The universe of things that went wrong is much larger than the things
Matthew:that went right, but they were all experiences that people built on.
Matthew:And it's the same in our own lives.
Matthew:We forget the things that went wrong, but in your life, way more
Matthew:stuff went wrong than went right.
Matthew:Because if you're trying to do something, open a business, for instance the
Matthew:universe of things that can, there's only one thing that can go right.
Matthew:You open the business, but the universe of things that can go wrong is enormous.
Matthew:So all these things have value.
Matthew:The experiences themselves have value.
Matthew:And if you let them, they accumulate, right?
Rob:SO growing from one store to 72 stores, that's a huge growth in
Rob:the business, which leads to, as you mentioned a great growth in you.
Rob:What were some of the key lessons?
Rob:In talking about relationships, because I'm guessing the first
Rob:three or four stores, you said it's all built on relationships.
Rob:So you had to build the relationships with the customers, with the hairdressers.
Rob:And then it's expanding to, you're having to manage the relationships
Rob:with your managers and make sure that they're managing the relationships
Rob:with, that you looked after when with the hairdressers and the customers.
Rob:anD then I guess it's area managers and that.
Rob:What was some of the.
Rob:Challenges that you faced along that path,
Matthew:the single largest challenge, assuming you have the resources
Matthew:to chain out to build out, right?
Matthew:Putting that aside, and you should, the largest challenge you're going to have.
Matthew:Is chaining out or cloning your culture.
Matthew:If you're successful in, say, three stores, and you want to open a fourth,
Matthew:then you have to take the culture that made those three stores successful
Matthew:and somehow copy it into a brand new location at some distant place.
Matthew:With all new people.
Matthew:How do you do that?
Matthew:And how do you grow or develop managers who understand the culture
Matthew:and can deliver it to a brand new set of people consistently and reliably.
Matthew:And as you grow, you'll get, say, eight of these things.
Matthew:nOw you need some middle management, and where do you find the people?
Matthew:How do you develop the people that can oversee the growth
Matthew:and maintenance of the culture?
Matthew:And how do you, every time you open a new location, and our locations
Matthew:were from one end to the other, 2, 000 miles kilometers apart.
Matthew:How do you make sure what you're doing, what's happening in Rimouski,
Matthew:Quebec is the same thing that's happening down in Windsor, Ontario.
Matthew:That's the challenge, cloning the culture.
Matthew:That's the biggest challenge you have.
Matthew:And that's why I say this understanding of.
Matthew:People, relationships, culture, management and leadership are so critical in what I
Matthew:did for a living for nearly five decades.
Rob:Yeah, that's, so you were managing remote teams long before COVID,
Rob:long before it became fashionable.
Matthew:Oh yeah, if you've got a if you're if you're in retail and you have
Matthew:a chain of units that are not local.
Matthew:Then yeah, you're working remote before the word was even coined.
Rob:So this has given you like a wealth of experience and a wealth
Rob:of knowledge that you can identify culture and how it drives performance.
Rob:So in terms of what in the business world what do you see are the biggest problems?
Rob:Yeah, the biggest problems that businesses are facing right now?
Matthew:You have to divide it up.
Matthew:There's businesses, large corporations, and then there's this new world
Matthew:of entrepreneurs and I guess what they're called now, solopreneurs
Matthew:and people whose entire capital is their laptop and their headsets.
Matthew:And this is an entirely different world and the challenges they face, in my
Matthew:opinion, is they don't have the ability to experience the complexities of people.
Matthew:Let me flesh that out a bit.
Matthew:I think people have become enamored too much with technology.
Matthew:Now, when I started and I was doing all this stuff I mentioned
Matthew:earlier, the highest tech thing in the office was a telephone.
Matthew:You had to deal with people.
Matthew:You had to go and see them.
Matthew:That's not necessary anymore, and I think people focus too much on the
Matthew:technology, and not enough on the fact that behind all the technology,
Matthew:behind all the data, behind all the spreadsheets, behind all the software,
Matthew:at the bottom of it all, are people.
Matthew:If you're selling a product, whether it be a person, place, or thing, or
Matthew:yourself, The purchaser is going to be a human being, even if they sit
Matthew:underneath many layers of technology, they're still a human being.
Matthew:And all this, and you know this, Rob, all the psychology that has existed for
Matthew:200, 000 years is still sitting inside.
Matthew:that person you're trying to sell your product.
Matthew:And you have to understand that.
Matthew:And if you're focusing on the tools, which is just what the tech,
Matthew:the technology is just a tool.
Matthew:And if you're focusing on the tools, then you're focusing on the wrong thing.
Matthew:If you're digging a hole, you shouldn't be paying attention to the shovel.
Matthew:You should be paying attention to the hole.
Rob:So just to summarize that what you're saying is I think is that a lot of
Rob:businesses are looking at the technology and the complications of technology,
Rob:remote work and whatever, and they're forgetting about the people which I
Rob:totally I'm totally aligned with and I would even go further is that I think the
Rob:same thing has happened in relationships.
Matthew:Oh, very good point.
Matthew:Very good point.
Rob:My background is relationships, it's personal relationships, it's
Rob:people dating, couples, whatever.
Rob:And the big, like the biggest conundrum is how can we be in a
Rob:time when you have more choice of partners, more access to single people.
Rob:And yet more people are saying they can't find anyone.
Rob:And it's because they're downloading Tinder, Bumble or whatever it is.
Rob:And looking to go shopping.
Rob:There's someone forgetting that on the other side is someone else shopping.
Rob:aNd they're looking for, to buy qualities as opposed to develop a relationship.
Matthew:Wow.
Matthew:That's such a good point.
Matthew:So let me see if I understand you dating apps in particular.
Matthew:Really, you're just shopping for product.
Matthew:You're not trying to build a relationship.
Matthew:Yeah, and relationships are vastly more complex than products.
Matthew:And there's so many products on the shelf.
Matthew:And you have so many options.
Matthew:You just click through them like you would Netflix.
Matthew:Interesting.
Matthew:Interesting.
Matthew:Cause you know, I was going to ask you about that.
Matthew:I was going to ask your opinion on this, on dating apps this whole thing.
Matthew:So that was very interesting.
Rob:My background was fitness, stress why weren't people sticking to the
Rob:motivation happiness which then led to the biggest problems, relationships.
Rob:The biggest problem in relationships was conflict.
Rob:So mediation, understanding that, and then realizing that a romantic
Rob:relationship is really a great team.
Rob:And if you're a great team, then you have a great relationship.
Rob:And so I was dealing with people who were stuck and trying to find their partner and
Rob:they're going, yeah, but I'll try this.
Rob:And just really realizing that.
Rob:Helen Fisher is an anthropologist and neurobiologist and whatever.
Rob:And she basically studied relationships.
Rob:in Primitive tribes back in history in all different cultures and,
Rob:people are all saying, oh, no, no one wants relationships anymore.
Rob:People don't want lasting relationships too.
Rob:People have changed.
Rob:She said people haven't changed.
Rob:They're still evolved, they're revolved and she says that we have three drives.
Rob:So we have a sex drive to be interested in meeting people.
Rob:We have a romantic drive to focus on one person.
Rob:And then we have a companionate drive.
Rob:And so it's that understanding that people are still looking to get their
Rob:needs met, but then it's realizing that what people are doing dating can
Rob:become very toxic and it's because people are, have a consumerist mindset
Rob:and they're looking okay, I want someone like this, I want someone
Rob:like this, I want something like this.
Rob:And then they go out on a few dates, they have fun, they get, they get into
Rob:a relationship with someone and then they don't turn out to be their dream.
Rob:anD it's I just can't find anyone.
Rob:And it's everyone's looking for the person that's going to
Rob:fit into their jigsaw puzzle.
Rob:And yeah it's.
Rob:And looking in, in in organizations and then looking at teams, realizing it's
Rob:about team and how the teamwork teams work together, realizing it's the very
Rob:same issues of relationships, which you've seen from the business context.
Rob:It's really realizing that that the whole industrial revolution
Rob:has changed the way that we live, which has changed relationships.
Rob:And because it's changed relationships, it's inherently stressful to work
Rob:in an artificial environment where people are working in something that
Rob:they're biologically not evolved for.
Rob:So that's stressful.
Rob:They're working with masks and all of these kind of things.
Rob:So that really creates a place where people can't be themselves naturally.
Rob:And the structure of the great breakthrough of the industrial revolution
Rob:was that it revolutionized everything.
Rob:And what it did, it went from agrarian families living on
Rob:farms to produce specialization.
Rob:And the great breakthrough was the specialization and it was the structure
Rob:and it was very, it was the logistics so that we had the planes and we could
Rob:move product, we could make product at scale, ship it, which meant huge benefits.
Rob:And like you say, since then it's been, looking at data that 1870 to 1970 I think
Rob:people were 50 times more productive.
Rob:And since 1970, we've barely become more productive.
Rob:And that's despite the computers, mobile phones, internet, all of the things that
Rob:we look at as being life changing actually haven't meant that much difference.
Rob:And looking at What you're saying about everything since the Industrial
Rob:Revolution has been engineering is where I see the big problem.
Rob:Is that I've, I see the work has gone from logistical making things and moving
Rob:things to knowledge work, which is about the potential inside someone, the
Rob:potential to see something differently, the perspective to come up with creative
Rob:ideas, new ways of doing things to create for people to create value.
Rob:For me, the barrier to that is.
Rob:It's not artificial intelligence, but it's emotional intelligence.
Rob:It's about being able to free people up that the workplace
Rob:can get more out of people.
Rob:Yeah, that's
Matthew:there's a lot to unpack in there.
Matthew:But generally speaking that's a fascinating take.
Matthew:And I would agree with you on every point.
Matthew:I would agree with you on every point, for sure.
Rob:In terms of that, like as in the industrial revolution, so I see the
Rob:next revolution being in relationships.
Matthew:Oh, that's interesting.
Matthew:Yeah.
Matthew:How
Rob:because the if we're working to knowledge work and we, there's
Rob:been a shift where, so I think it was 1970, there was a billion
Rob:people who were knowledge workers.
Rob:And so more and more work is, our work is our head, our ability.
Rob:So even in retail retail, as I understand it is quite heavily
Rob:managed and it's managed because we know if we put this out, this offer,
Rob:we only need people to take orders.
Rob:But if it was about personal selling because most retail, like if you
Rob:look at mass market shop, it's impersonal, although people say have
Rob:a nice day and all of this kind of thing, it's, we know it's by rote.
Rob:We know that there's a script.
Rob:They have to say this.
Rob:We know it's about the money.
Rob:But if it was, I don't know, it's hard to say in a retail outlet, but if you
Rob:look at say like an advertising agency.
Rob:Or a marketing agency, their ability, their value is about
Rob:the ideas that they come up with.
Rob:The value of their ideas in a collaborative, psychologically safe
Rob:environment where people are thriving is so much more valuable than an environment
Rob:where they've been micromanaged.
Rob:And I think the success of the past of the industrial revolution came
Rob:from micromanaging or it came from specialization and standardization,
Rob:and that very frame of management is what now limits people, but because
Rob:we've got our recent memory of the last two, three generations, that
Rob:was what a successful manager was, but the whole context has changed.
Rob:And so now we're looking for a different style.
Rob:So for me, I think one of the problems is human resources.
Rob:Personally, I don't want to be a resource for someone.
Rob:I understand it came from at that time he was making the most of people, but
Rob:I think the very name is Like I'm a resource for this billion dollar company.
Rob:I'm not a number.
Rob:I'm a person.
Rob:And I think one of the things that we don't understand is that
Rob:people aren't resources, but people have access to resources, their
Rob:personality, their relationships, their personal, their knowledge
Rob:experience are the resources that we want, but the person is the gatekeeper.
Rob:And if we don't treat the person.
Rob:If we don't have the great relationship with that person, we don't have
Rob:get access to their resources.
Rob:So when we can harmonize and develop better relationships then
Rob:we get access to their resources.
Matthew:That's both fascinating and it has the ring of truth
Matthew:to it because you could argue.
Matthew:That people's abilities, potential, people's potential is unlimited in
Matthew:certain sense, but when you ask them to use them, use their resources to
Matthew:do a single task, you are artificially limiting this valuable resource
Matthew:that's sitting right in front of you.
Matthew:Have I got that right?
Matthew:Yeah, exactly.
Matthew:Fascinating.
Matthew:Fascinating, Rob.
Rob:Because the development of the Industrial Revolution was,
Rob:the line was the innovation.
Rob:And it just needed the monkey there to press the button.
Rob:And now we need someone with brains.
Rob:Value is created from getting more potential from people.
Matthew:aNd of course, as you point out, this whole terminology,
Matthew:this word resources itself comes from the industrial revolution
Rob:and our style of organization management.
Rob:All of those.
Rob:We haven't changed the structure, but we've changed the nature of our work,
Matthew:right?
Matthew:And it's changing fast.
Matthew:And the I think we both said at the very top of our discussion, these
Matthew:ideas of work are stubbornly hanging on from an era that is, long past us.
Rob:sOmething else that I know that you have strong opinion on
Rob:is separation or the difference between a manager and a leader.
Rob:Correct.
Rob:I fight that
Matthew:battle every day.
Rob:So what do you see as misconceptions?
Rob:And how would you like to address those misconceptions?
Matthew:I think this is a new thing, relatively new thing in that
Matthew:this idea of leader and leadership, because again, I'm older, and in
Matthew:the past, leader and leadership wasn't as the words people used.
Matthew:It was being a good manager.
Matthew:Being a good operator running things.
Matthew:You didn't see the word leader as often as you do today.
Matthew:You see the word leader absolutely everywhere.
Matthew:And my my beef with it is that it devalues a very important idea.
Matthew:And I like to think that the, if, let's put it this way.
Matthew:If you are a middle manager and you're really good at your job, you have a
Matthew:team that looks up to you and respects you and you call yourself a leader.
Matthew:What is Winston Churchill then?
Matthew:Are you Winston Churchill?
Matthew:No, you are not.
Matthew:So what is he?
Matthew:Follow my logic there?
Matthew:I think that leadership, leaders should be reserved, should be a more
Matthew:elite term, and it's perfectly fine, it's perfectly fine to be a great
Matthew:Stupendous, superlative, exceptional manager of people, places, and things.
Matthew:That's perfectly acceptable.
Matthew:And a example I often use is Henry Ford.
Matthew:Now Henry Ford the first was a visionary and you could say he was a great leader.
Matthew:You could make that case.
Matthew:But Henry Ford, the second who took over.
Matthew:One of the largest industrial conglomerates on earth was a very
Matthew:good manager, but no one would call Henry Ford II a leader.
Matthew:But he was very good at what he did.
Matthew:He was a great manager.
Matthew:But was he his father?
Matthew:No, he was not.
Matthew:Was he Winston Churchill?
Matthew:Was he Napoleon Bonaparte?
Matthew:Was he Alexander the Great?
Matthew:No.
Matthew:So if we're going to call ourselves Leaders, what will we call those people?
Matthew:What will we call Napoleon?
Matthew:Because we're certainly not him.
Matthew:That does not mean that you can develop leaders in smaller situations.
Matthew:Someone can jump out of a situation, take charge, and become a leader.
Matthew:In the moment, you can lead people out of a situation, as I always say, if you're
Matthew:the right person, in the right place, at the right time, and you recognize
Matthew:it, and you seize it, you are a leader.
Matthew:But, if you're limited in scale and scope, you're not a leader forever.
Matthew:You're a leader in that moment.
Matthew:Because to be a leader forever makes you Winston Churchill.
Matthew:Which you probably are not.
Rob:We're defining a leader as someone who leads people to a
Rob:change from a specific situation.
Rob:Winston Churchill is an interesting example because he was a leader for a
Rob:specific moment, he was the great leader during the war, but In peacetime, when
Rob:you were looking more for a manager, he wasn't a great prime minister.
Matthew:No, he lost the election right after the war.
Matthew:And when I was a kid, when I was younger, I thought, what madness is this?
Matthew:Who, what madness, he's Winston Churchill, how could you not vote for him?
Matthew:Then I started thinking about this idea of leadership, and it's exactly as you said.
Matthew:He was a great leader in the moment.
Matthew:As Henry Kissinger said, a leader is someone who takes people
Matthew:to a place they've never been.
Matthew:Winston Churchill took the people of Great Britain to victory.
Matthew:After the war, the moment was gone.
Matthew:And he was a competent, he was the first sea lord beforehand, so he knew
Matthew:what he was doing, but he was not leading people anywhere anymore, right?
Matthew:He was not the man, he wasn't the person for the job after the war,
Matthew:but he's still a great leader.
Matthew:He was still a great leader, certainly.
Rob:This this really resonates to me.
Rob:An example I can look at is Alexander the Great.
Rob:Probably the greatest conqueror, definitely of his time and one of the
Rob:greatest leaders throughout history.
Rob:And he conquered most of the world taken on from his father and he extended
Rob:and he conquered most of the known world and in India, his army marched
Rob:up and they were about to conquer.
Rob:Yeah,
Matthew:he got to the Indus river.
Rob:Yes.
Rob:And
Matthew:yeah and all those people said, that's enough.
Rob:Oh no maybe, but it was, he was going to conquer another land
Rob:and the king there said to him.
Rob:Okay, come live here.
Rob:You'll inherit my kingdom.
Rob:And I'll teach you how to be a king.
Rob:And Alexander's who are you to tell me that?
Rob:I'll come and just take your thing.
Rob:And he said no, you're a conqueror.
Rob:He says you can go and conquer.
Rob:You've conquered all these lands.
Rob:You'll conquer this land.
Rob:You'll take it.
Rob:But how will the people be any better?
Rob:You'll go away.
Rob:You'll forget about them.
Rob:People will be no better.
Rob:He said, I'm a king.
Rob:I live here.
Rob:My people are better because I'm here.
Rob:I'll teach you how to be a king and make your people better.
Rob:And that to me.
Rob:Is part of the difference that we're talking about when you go out and
Rob:conquer you need Alexander the Great or you need Winston Churchill or Napoleon
Rob:but when you want to Stabilize and you want to manage a country or a company
Rob:you need someone that isn't looking to break records, isn't looking to expand.
Rob:Someone like Alexander the Great is restless.
Rob:When these people said, we've had enough, this is enough.
Rob:How much more?
Rob:And he's a great example because I think it's that the one where he says I've
Rob:given you this, I gave everything away.
Rob:All I want is the glory.
Rob:And a leader, when we're looking at it in this way, a leader is
Rob:motivated by something, they're driven and they can't sit still.
Rob:They can't just make the world better for other people.
Rob:They need that drive.
Rob:It's like a billionaire's drive that needs more and more to have a
Rob:bigger number and a bigger score.
Rob:And I think in your terminology, a manager.
Rob:is someone who can keep everything running over and make the
Rob:world better for everyone else.
Matthew:I think switching to Napoleon, he had the ability to not just be a great
Matthew:leader, but to develop great leaders.
Matthew:The marshals who ran his corps were great leaders in their own right.
Matthew:People like May and Marceau and all those guys and Benendot, they were
Matthew:all great leaders in their own right.
Matthew:But what he didn't have, and he might've been better off with them,
Matthew:were managers, people that could manage.
Matthew:what the armies left behind, right?
Matthew:What he didn't have was managers.
Matthew:He didn't have those hardworking, uninspiring autocrats that
Matthew:just get things done, right?
Matthew:And that's Henry Ford II.
Matthew:He just got things done.
Matthew:He wasn't flashy.
Matthew:He wasn't leading people anywhere.
Matthew:He just got things done.
Matthew:Except for the Edsel.
Matthew:Which was a catastrophe and he's unfortunately remembered for, but
Matthew:Henry Ford the second and Henry Ford the third, they were not
Matthew:their father or grandfather, right?
Matthew:Henry Ford.
Matthew:The first was taking people places.
Matthew:He had a vision, right?
Matthew:He wasn't just building cars, right?
Matthew:He had a vision to improve people's lives, right?
Matthew:But Henry Ford, the second and third, they didn't, but they were very good managers.
Matthew:Ford's still a big company.
Matthew:They're doing great.
Matthew:Because of their stewardship.
Matthew:And we should celebrate these guys as being tremendous managers.
Matthew:Leaders?
Matthew:I don't think so.
Matthew:But managers?
Matthew:Absolutely.
Matthew:Top of their game.
Matthew:Best in the business.
Rob:That's a great distinction and I've never heard that said before.
Rob:And I think one of the problems is we've always glorified the
Rob:great, it's the great man theory.
Rob:We've always glorified Napoleon, Alexander the Great, Winston Churchill and with the
Rob:advent of social media, which has changed everyone becoming a narrator of their
Rob:life, that people are feeling they need to be a leader as opposed to being a manager.
Rob:Do you think it's some of that?
Matthew:Leader is a much weightier term than manager, unfairly,
Matthew:but it's a much weightier term.
Matthew:And I suppose it's only natural that you want to append yourself
Matthew:to the weightiest term you can.
Matthew:I suppose that's natural.
Matthew:My position is.
Matthew:You don't need to do that.
Matthew:You can be a kick ass rockstar manager and the world is at your fingertips.
Matthew:Truly.
Matthew:Managers are always in demand.
Matthew:Every organization needs managers.
Matthew:Large organizations need lots of them.
Matthew:Rockstar managers can write their own ticket.
Matthew:Leaders.
Matthew:How many leaders do you need in your business?
Matthew:Two would be a problem, right?
Matthew:But managers, you need just mittfuls of them.
Rob:Now I want to challenge the idea of manager because I totally
Rob:understand what you're saying.
Rob:But there is one bit I have.
Rob:And it goes back to People as human resources.
Rob:And I don't think you can manage people.
Rob:I think you can manage projects.
Rob:I think you can manage resources.
Rob:I think you have to inspire people.
Rob:And my thing is inspiring people and unite teams.
Rob:And I think it's about you align people.
Rob:Because we have a different point of view on that, I recognize there's
Rob:something in between us, because I totally get your point and you can't
Rob:just let people free and inspire them and just leave them to go off.
Rob:There needs to be accountability, there needs to be coordination,
Rob:there needs to be support.
Rob:I suppose my problem is with word.
Rob:The word because the etymology of management is handling cattle.
Rob:And like in today's world, you don't really want to be manhandling people.
Matthew:I can completely see your point.
Matthew:And if I read you correctly in a business context, you manage things,
Matthew:but you, your word would be inspire people to get those things managed.
Matthew:Yeah.
Matthew:Am I
Rob:right?
Rob:Yes.
Rob:And actually, as you say, it's less about the inspiration, really,
Rob:inspire might not be the best word.
Rob:It might be more about align.
Matthew:Align.
Matthew:Okay.
Matthew:Yeah.
Matthew:You maybe it's a broader set of words.
Matthew:Maybe it's you manage things, but you work with people to get them managed.
Rob:WHat would make sense to me is you would manage the relationship,
Rob:but, there is a connotation of managing people to me, that is about control.
Matthew:Absolutely.
Matthew:And I would say that most people would see it that way, but when you
Matthew:said relationship there, it got me thinking about this a little more.
Matthew:You manage the relationship between people and things.
Matthew:You don't manage the people.
Matthew:You don't manage the things, you manage the relationship between them.
Rob:That is really where I see it, is I think you can manage the relationship.
Rob:But the problem Is the industrial relations been a hierarchical thing where
Rob:management has controlled the person?
Rob:Like you can go to the bathroom this time.
Rob:You can do this.
Rob:This is what you can do.
Rob:So it's about managing the relationship.
Rob:Makes exact sense because managing the relationship.
Rob:means that you're aligning people or whatever the words are you're inspiring
Rob:them and supporting but managing people Is setting someone up for failure.
Matthew:This is me here.
Matthew:This is me right now.
Matthew:Making notes, Rob.
Matthew:Splendid.
Matthew:I love that.
Matthew:Managing relationships.
Matthew:Thank
Rob:you.
Rob:Thank you.
Rob:I'm, you've given me a totally different view of leadership because I'd seen your
Rob:post and I saw, and I got the point.
Rob:We've taken something which is a specific role to lead a change and
Rob:we've made that into the everyday life.
Rob:And in doing so we've done a disrespect to the role of a manager.
Matthew:Disrespect the role of a manager.
Matthew:We've devalued the role of the manager and the role of Winston Churchill.
Matthew:We've devalued it at both ends.
Rob:So it seems we need leaders.
Rob:So someone like a change leader is a true leader and we need a role of a leader.
Rob:So then in your view, management would be about managing relationships
Rob:as well as resources and projects.
Matthew:Okay.
Matthew:And in fact, do you really manage a a stapler?
Matthew:Do you?
Matthew:No, it just sits there no matter how much you yell at it, what you manage,
Matthew:as you pointed out so well, the relationship between the person that's
Matthew:responsible for moving the stapler and the
Rob:stapler.
Rob:aNd I suppose you've managed resources because you have a budget, you have
Rob:a warehouse of stock or whatever.
Rob:So you're allocating resources, maybe?
Rob:Yeah,
Matthew:That's part of your job as an effective manager to make those
Matthew:decisions when you allocate resources.
Matthew:It's a bigger job than, we're just talking about it now.
Matthew:Psychologically.
Matthew:And it's obviously a bigger job that the reports have to be filled out, that
Matthew:inventory has to be, there's things that have to be done, but in terms of
Matthew:the in terms of people, then yeah, I think managing relationships is spot on.
Rob:That's great.
Rob:You've clarified something it was in the back of my head and I thought
Rob:that's not a hundred percent right.
Rob:It's going to be, it's going to be
Matthew:fun, Rob, because managing relationships is going to show
Matthew:up future posts by us both.
Rob:That's what I think we need.
Rob:That is what knowledge work is and it's come about because of, discussion and
Rob:a willingness to change perspectives, looking for for truth, really.
Rob:I think we all have seeds of truth and somewhere in the friction
Rob:of exchanging ideas, we come up with a better version of truth.
Rob:Thank you for your time.
Rob:I've loved the discussion.
Rob:This is really enjoyable.
Rob:Time talking to you
Matthew:for me as well, Rob.
Matthew:It's so great seeing you face-to-face and hopefully we get to do this again
Matthew:and I look forward to it and I'll I'll see you in the comments, buddy.