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Cutting show we're talking about the best email campaign and the one that we're seeing some amazing results for from our clients right now.

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Now before we dig into this, we've put together something really cool that we would love to give you totally for free. Because we know that you want to make more sales from your emails. That's why you're here. That's why you're listening to this show. But you can't make sales if people aren't clicking on the links in your emails and trying to drive up that click through rate is one of the things we're all working on all the time. So we put together 12 super creative ways to get more clicks from every single email that you send in a new download. That we are calling click tricks. It's yours totally for free to download with this podcast, just go to email marketing heroes.com forward slash tricks.

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He loves the takeoff and the landing on a plane. It's comedy hypnotist Robert temple

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and he doesn't move like Jagger it's psychological Margarita Kennedy

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now they can help take off in London in between, you're not bothered about the other bits you love. Well,

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you know when you people say I'm not trying to fly I just don't like the takeoff and the landing. That's the best you know, I'm not liking the relevant

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rights you know, Disney park, and you're like, Oh, I

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can't possibly go on those teacups. No, no, absolutely not. And it's funny, isn't it? Because obviously they're even like attached to something whereas the plane is not on track or anything. I don't understand you can see it. But I don't think it's attached to anything. And yeah, but for some reason, you know that that rush when you get pushed back or have taken off and then the like the rapid dislike the different types of descent down I love all of that. That's the most excitement once you're up in the air it's kind of just you know, you could be set anywhere in fact

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in boring land Yes.

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So yeah, you don't have moves like Jagger you don't dance and all that kind of thing it do a bit of a hobby. Do you like a seat? You know, drag your seat bop.

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Oh, really? I

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sing along? Sing along? Yeah, but it was a mistake bother myself and then people who are who can dance skirt so you can dance? Oh, no. That's just legal back and forth vaguely and tight.

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There you go. Hello. Every week on the show. We show you how to make more sales and earn more money from your email subscribers. We talk about email marketing, strategy, psychology tactics, and share what's working right now to make more sales online may come up with email hero of your business with a brand new episode every email marketing Wednesday. Make sure you hit subscribe on your podcast player.

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Now listen, this is a hard episode for us to record like what's the best email campaign because that's kind of like saying What's your favourite movie? What's the best song ever made? A child if you don't eat one meal for the rest of your life, which would it be satisfied? So it's a hard question. It's a hard question to answer but what we wanted to do in order to answer it, because we've got over 40 email marketing campaigns to choose from in the league, right? That's probably more campaigns than you've got kids to choose from. So it's also a great one. But there's there's one of them that really stood out to us. recently. And the reason is members of our programmes like the leader, the blueprints stuff just cannot stop raving about this. It's the one where we're consistently seeing people saying, I just did this campaign and this result happened. I'll

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tell you, Hillary Murray, she ran two versions of this campaign, and made $16,000 Exactly, weirdly on each one to talk about programmes words, and got a 20% 21% conversion rate when you're on the campaign. 21% right. And Brad joined the league on the first of February run this campaign from the second to the sixth of February, and turned it into 3015 plus got a bunch of new people into his membership and then Mark ran it and made $1,000 Just over 1000 hours, selling 10 to $30 low cost products like this thing is a beast.

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Yeah, it's wild. It's a really good campaign. So we should tell you what it is and why we're talking about it so much. So again, this is our favourite campaign right now. I think just in terms of the level of uptake we've seen and the results that we're that people are getting from it. as well. It's called the paparazzi flash sale campaign. Thanks for listening. You basically it's our take on the flash sale, the fire sale, you know, whatever you want to call it, a four day campaign where you're going to be able to sell a boatload of stuff at a discounted price and discount over the bonus, whatever. Now let's just talk a bit about that. Just automatically sticking a discount on something doesn't mean that you're suddenly going to sell loads of them. There does need to be a well thought out campaign structure behind it.

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Make a mistake on your data go. Well, actually, it makes sense. I'll do a discount. Well, if you ever get a discount ever, which you probably have right, or you've ever seen a store to a discount or shop to a discount, you know that that doesn't convert 100% like 100% of the people who see I just got to go buy it. And that is proof that discounts are not the the are not the magic potion. They're not the magic spell that just makes people buy. So it has to have as you said Robert has to have a lot more to it has to have anticipation has to have moments of it which change direction it has to have a flow to it. But actually to make one of these things work to make a flashlight this work I suppose like I'll paparazzi flash sale because I was in the league and the blueprint you get you've got all of the all the emails and how old structures but the first thing what's really nice about the paparazzi I think the reason we'll have such successful is it's a really easy, simple campaign to deploy to get out. There. The first thing you do, right, is you need to have a sales page which is converting, like goes without saying we're in the business of email marketing. We're not the sales page, the copywriting people, you know, we're going to assume you've got to you've made some sales through a half decent sales page that's actually converting well people want. So the first thing you're going to do dead simple, right and this is important is you're gonna take your sales page for your thing, and you're gonna duplicate it, you can just create a copy, and you're going to have it the flash sale version, right? And you're going to just make a bunch of changes to that sale to that to a duplicate of the sales page. So don't here's a cool little product. Good advice. Don't do what we would have done back in the day, which has just changed the actual sales page and I'm gonna go ahead and change it once the flash sale is over. Do you want duplicate? And then every single place on that sales page that you've referenced the price, so let's say it's normally $97 gonna make it 47 It's gonna be like a half price sale, right? You're gonna not take off the 97 and just type in 47 instead. Really important you don't do that. The Psychology of doing that doesn't really prove that you've made a discount people get that people see the price just 47 they can't see the fact that it used to be 97 and we can't ever expect to to have our audience remember that? We haven't seen that and gone. Oh yeah, that's right. So what we do instead is we are going to cross out the 97 we're going to take a little image from Canva or from wherever just strikethrough, cross out that 97 and put next to it 47. So they can see that this is a sale you're proving all the way through. It's a phrase we often use, we just say it prove it. If you've heard us talk about that before. And then of course you want to make sure that all the buttons on that page now point to a place where the car to a place they pay actually pays they only pay the discounted price and make sure it's very clear that they're paying the discounted price. All right, then what else can we do?

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We add a timer to the page. Yes.

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So obviously gonna have like a big countdown timer, which is animated and ticking down which actually shows how the flat how long the flash sales gonna last how long they've got to go. So now we are adding some urgency to it. So it's not just that there is a discount but the discount so people love a discount. That's great. And but they also love to be to have that the act of taking the discount, be high on the priority list. Do it now and the only thing that makes a discount better and more effective than a discount if there's also bonuses. So actually the best flash sale you can put together whether you if you don't want to use our email sequence or you haven't got our email sequence yet. Basically what I want you to do is offer the discount so it's from 9747 You have crossed out that's great. There's a countdown timer saying it's only been over I don't know X number of days, three days maybe. And then plus during this time not only do you get a discount but you also get these one or two extra bonus things. There's extra cheat sheet. This course this programme is extra bunch of stuff that you gain that's hitting a whole bunch of psychological triggers within lots of different types of people's minds. And more importantly, it's having a compound effect. The cumulative effect of all three of those things together is extremely, extremely powerful.

Unknown 7:58

So let's talk about the campaign itself and the sort of elements of it. So the way that we run the campaign, it is six emails sent over four days. Okay, six emails sent over four days. This is basically an email a day for the first few days. And then on the last day, we send three emails to let them know that this is closing tonight. So it's a very short, fast paced campaign. It's over in a few days. And again on that last day, we're really driving home the urgency of the fact that this is closing. Now one of the things that means you need to do of course is to find a lot of different reasons to send these emails. If you just send an email that says everything we're doing this product, it's on a flash sale, it closes on Thursday, so go and buy it now. Here's some testimonials and we've added a bonus in as well. You basically run out of things to say you've peaked too soon. And now all you can really do for the next few days is just to sort of repeat what you've said. So far, which is not very effective for anyone. So we as with all of our campaigns, if you're a member of our programmes, you may be familiar with our format of SVC, which stands for seed, validate, verify close, that's a whole different episode in itself and definitely not something we've got time to unpack here. But we have some webinars where we've taught it and things like that. So you may have come across it before but basically

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if you want to also if you are in the blueprint or the league there's a full detailed in depth training about SVC so if you're if you're a member you're thinking what the hell they're doing because you've not got an appoint yet there is a full training in your battle plans area just in case you need it. That's

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very true. I forgot that was there. So yeah, and then basically we're going to follow that structure. We're gonna drop an email that just seeds the idea that something is happening. We're gonna drop an email some emails that validate the interest that the curiosity was piqued by that first announcement, then we're going to verify that everything we've said in the thing is true. And then we're going to close it out with some sales as well. So basically, we send the first email is announcing the thing. The second email is talking about the discount. Third email, we use social proof and start talking about testimonials and stuff. And then on the last day, we send an email saying it's closing tonight. And we don't get clever with any of these emails on the last day, because you haven't got time to be clever. What I mean by that is not that you haven't got time to write clever emails, but they haven't got time to read them and be distracted by stories and lessons and stuff. When really this campaign is a very direct sales of all of our sales campaigns. This is probably the most direct sales campaign with out fluff and without stories and without anything in it to distract them. So especially on that last day. All of the emails are really gone by and have gone by now gone by now but with three slightly different angles.

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One of the things that you want to consider when you run a flash sale, you can run these flash sales either live to illustrate the budget sales now or you can run them evergreen, so they're already in your automations obviously, we use countdown hero which has a countdown timer tool to run these flash sales, which means they happen every single day. One of the things to definitely do though, is to is to consider you to always have to build even better if you can, having a reason why. Why are you doing a discount? Why is there a flash sale? That could be a could be any kind of why? If you studied any of you've read Robert Chai Dinis influence the power of persuasion or whatever hella Political Psychology of Persuasion. Yeah, now you're the one of the things he talks about is the because technique and you can be you discover through a lot of testing a lot of experiments that by just saying because and then pretty much anything. People will believe you more or people are more likely to comply is what he said, and to sort of do as you say, and so that reason why is really what we want you to have a reason why was it just so when people just put up a thing on Instagram go I'm discarding my course I'm like, why? If and the reason could be as bland as or as honest as I got massive tax bail. I haven't saved for it. So I'm discounting my cost. I need to make a bunch of cash. It could be that you can absolutely it could be you're a brand new subscriber to my email list. So I want to make sure that I take care of you. He has a brand new subscriber discount on this thing for next 24 hours. It could be you be on my list for a year discount. It could be it's Tuesday, and I flippin love Tuesday. So for us, we talked about email marketing Wednesday. That's a good reason. Hey, it's email marketing Wednesday. That means that 24 hours makes things available at this price. Any reason? It doesn't have to be because it's Christmas or it's the new year or something that's external. It could be anything. As long as there is a reason I got up out of bed in a really good mood. I just thought hey, I'm going to send I'm gonna set up a discount. I had 20 minutes spare this morning and I use that time to quit a discount code. Okay, cool. All right. So can we have a strong reason why.

So why does this thing work? So well? Well, first of all, the structure is the structure of the campaign is there like we talked about before it follows a four day structure of a campaign, but it's more than four emails. And those emails all have a very specific reason for sending those emails. Those emails will drive people towards the call to action to there's a discount and awesome bonuses added to the thing and of course that really helps to grease the wheels and get people buying stuff. This email campaign is Kennedy hinted that there can be automated so you can have this running for all new subscribers. In other words, the sale is only on for the first four days of somebody being a member. If you use a countdown timer like ours, which is countdown here. You can have it so that every new subscriber gets their own unique deadline. If I join your list today, then I've got four days starting today. If Kennedy joins your list next week, then he's got four days starting from next week from from that the day that he joins and so again, that's a really powerful thing to be able to automate this in order to get new subscribers by and quicker. And once they've bought stuff, then they're more likely to buy other stuff. We've just seen that statistically proven both in our business and by general research from people in lab coats or whatever, whatever people did research were. And so I think with all of those things, combined, the fact that you can automate this, the fact that the structure and everything is there, the fact that you're offering a really good discount or some sort of bonus or both. All of that results in creating this big surge of sales. It's

urgent, you have to take action now you're moving into the top priority list. That's what makes them really go over that over that hill.

So if you want to try this out for yourself, if you want to grab this, just go to the league membership.com and jump inside today it is one of the 40 campaigns 40 Plus campaigns that I've lost count out that are inside the league and so you'll be able to get access immediately to the full Google document with all of the emails, a full overview of everything we've talked about, plus the full campaign workshop training where we walk you through every single email and why the words are there and how to replace our words with your words to make it make sense for your product, your business, your audience, your personality and all of that jazz. Literally you'll have the full emails that you can copy paste just make some changes. Although I will say of all of the campaign's This is the one that requires the least changes, this is going to be the easiest one to apply to or one of the easiest ones to apply to what it is that you're doing. Once you've got it, you can get a bunch of results and then you can move on and start working through the other campaigns. So just head over to the league membership.com If you've got a bit of FOMO and you want to grab this campaign for yourself. Now let's get into this week's subject line of the week. Subject line of the week.

What do you got for us?

This one was the word car thieves all in lowercase and with a full stop on the end. And it was an interesting example. The story is about the fact that there's two different types of people in the world. There's people like my girlfriend, Rachel who like leaves that person or debit card on the dashboard. When she goes into there he goes out and leaves the car on the drive all the time with stuff fully on show. And then there's people like my dad who like wraps the car in clingfilm and puts it on the ground and like, you know, the most security conscious person imaginable when it comes to the car will leave anything in the car in case people think oh, that might be valuable, I'll break in, but rather than some bland subject line that was about you know, the two different types of attitudes to security or you know, something like that, which most people naturally sort of driven towards the subject. I mean, just car thieves and you can weave into that as tenuously as you want. Don't want to stop Kathy's Listen, there's two types of people in this world. There's people and the emails interest instantly more interesting because of the subject line than if you went down the obvious route. I love it subject line of the week subject line of the week. Thanks so much for the show

this week. Make sure you do hit Subscribe on your podcast player. If you're new to the show. Hello welcome. We do this every single email marketing Wednesday. So do hit subscribe, and the new episode will download every single week so you don't forget anything. And also, if you've not already, do leave us a review on your podcast player like read them like read them out and also helps us spread the word about the show. We'll see you next week. Thanks a lot. See ya Bye?

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