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Gift biz on wrapped episode 282.

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So it's like,

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do you know what,

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what if you just said,

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what if you just did it and then attention gifters bakers,

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crafters and makers pursuing your dream can be fun.

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Whether you have an established business or looking to start one.

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Now you are in the right place.

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This is gift to biz on wrapped,

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helping you turn your skill into a flourishing business.

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Join us for an episode,

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packed full of invaluable guidance,

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resources, and the support you need to grow.

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Your gift biz.

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Here is your host gift biz gal,

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Sue moon Heights.

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Hi there.

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It's Sue.

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So yeah,

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happy to be here with you for another amazing show.

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You know,

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I come to you each week with guests to help you

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gather ideas and motivate you to start a grow your business.

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If you want to hang out apart from the podcast,

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make sure to join my gift biz breeze,

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Facebook group.

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We have thousands of awesome makers who are already there,

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and I just adore the support and interaction that's happening in

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this group.

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You'll hear more about it at the end of the show,

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but consider this your personal invitation to join us.

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Okay. This episode,

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honestly, I entered our talk thinking I would go down a

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certain path with my questions,

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but right from the start we went down another road entirely.

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It was so good.

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I just decided to keep going.

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It truly felt like Theresa and I were out for coffee.

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Okay. She'd say tea,

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like two girlfriends chatting about business.

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We talk about how to deal with negativity and the huge

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advantage we have as a small business owner over those scary,

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intimidating big guys.

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We don't use this advantage nearly enough.

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We also speculate on the handmade product industry and are in

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agreement that this is the right place and the right time

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to be going all in with your handmade products.

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So pull up a chair and join the conversation today.

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It is my pleasure to introduce you to Teresa Heath wearing

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Teresa is an award-winning international speaker,

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TEDx speaker,

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trainer, and podcaster.

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She's recognized alongside some of the world's social media and digital

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marketing thought leaders.

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It is widely regarded as one of the United kingdom's leading

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marketing influencers.

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Having spent the last 16 years in marketing,

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working with international brands,

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such as land Rover Jaguar and lead pages.

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Theresa helps businesses,

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entrepreneurs, and marketers to enhance their digital marketing and social media

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efforts. Theresa hosts,

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a popular weekly podcast called marketing that converts and has interviewed

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likes of Amy Porterfield,

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Pat Flynn,

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Michael Hyatt,

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Jasmine star,

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and James Wedmore to name just a few.

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And for those of you who are not regularly hanging out

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in the social media and marketing world,

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these are some of the big name leaders of the industry,

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Theresa, welcome to the gift biz on wrapped podcast.

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Ah, thank you so much.

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So it,

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my absolute pleasure to be here.

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I am so excited to hear all the goodies and everything

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that you'll have to share with us today.

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But before we get started,

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I have a traditional question for you here that all our

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listeners are waiting for,

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and that is a motivational candle.

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So it's a little bit of a creative way to get

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underneath the intro that I just read and know a little

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bit more about you.

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So if you were to share yourself through a motivational candle,

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what would it look like by color and quote?

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So color would have to be on brand.

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So it would be a kind of pinky Goldie's sparkly,

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something. I am very girly and I like girly colors.

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So it has to be those colors.

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And then from a quote point of view,

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I think is what I posted really recently actually.

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But it seems to be resonating a lot,

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it's say yes,

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and you'll figure it out afterwards.

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I love that because I think so many times when we

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get approached with an opportunity,

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it seems too big.

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And so we'll reluctantly,

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like we'll put it off or put it to the side,

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but once you say yes,

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you've kind of committed to doing it.

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I think Absolutely.

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I mean,

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you've just got to go for it.

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And I think when I look back at my business and

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the other business owners that I work with,

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the fear is the thing that's holding them back all the

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time. So it's like,

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do you know what,

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what if you just said yes,

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what if you just did it and then work that hate

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to do it?

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So I think for me,

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that's a great one for business.

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I love that it kind of correlates.

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Are you familiar with Mel Robbins and her five,

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four, three,

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two, one.

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Yes. It's a similar type concept.

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It's like,

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don't hesitate.

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Don't let yourself think too much.

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Just take that action in your case saying yes.

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Then things happen.

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The world opens up for you with opportunities.

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And the other one I think about alongside that is I

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always ask myself,

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what's the worst that can happen.

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Like seriously,

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what's the worst.

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Is anybody going to die?

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Are you going to lose your house?

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Are you going to not be able to see your family

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anymore? No,

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of course not.

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That's ridiculous concepts.

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So seriously how awful could doing that thing be.

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So if it's putting yourself out there or doing a Facebook

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live, that's normally all that scares people.

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Most, if it's speaking on stage,

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if it's doing posts with your face on it,

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seriously, what is the worst that's going to happen?

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Someone might say something,

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well, the chances are really slim,

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but even if they did so well,

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what if you help people?

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What if it makes a difference to your business?

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What if it moves you forward?

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So, yeah,

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I think being brave is a really good thing to try

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and practice in our businesses.

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Yeah. I completely agree.

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And we're so worried about that one person who doesn't like

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our design or has one little about a product,

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but we forget about all the other thousands of people who

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think it's awesome and buy from us all the time.

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Why do we do that?

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We gravitate down to that one person.

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It's ridiculous that we do that,

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but we do.

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And we had to had a conversation with one of my

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students this morning and we were talking about,

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she was having real imposter syndrome,

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real dicing herself,

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really thinking,

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God, I'm not very good.

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I can't do it.

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And this,

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that and the other.

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So my task for her,

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which I'm going to chase up in a day or two

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is that I want you to write down every small,

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massive bit thing that you're proud of or thing that went

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well or thing that was good.

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And then also the other thing I encourage my members to

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do is to have a love folder.

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So every time you get an Instagram story shared,

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or every time someone tweets you or put something on Facebook

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or every testimonial,

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you have a review,

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you have screenshot it,

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save the image in the love folder,

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and then have these moments of dates.

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There's moments of one person saying,

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well, why did you pick that color?

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Or I hate that pattern or that's not for them.

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Then go and look at that love folder,

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go and see and go.

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Actually, like you said,

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that was one person and this is loads of others.

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So absolutely with having that on your computer,

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when you need it or even better print it off,

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That's such a good idea.

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I think we should all do that.

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Okay. So that's our first assignment coming from you.

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Who's making a love folder and keep adding to it.

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I think you were mentioning that you've interviewed Pat Flynn.

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I think he has a bulletin board in his office where

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he puts up like,

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thank you notes and things like that.

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Yeah. I went to Pat's office.

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I met Pat when I was over in San Diego and

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we had coffee and then he took me to his studio

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and he does so basically any card or letter or anything

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that's physically sent to him,

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gets put up on this amazing bulletin board.

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And he had one of his members do an amazing graffiti

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of gratefulness or something.

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I think it says.

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And it's lovely because of course he's walking into that office

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every day and seeing that and reminding himself that he's helped

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all those people.

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And there's always going to be someone.

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I think that's the other thing,

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right? There is not one person in this world that goes

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by without someone saying something they did not want.

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And the bigger the people where you would think,

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Oh, they don't care.

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They probably get it worse.

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I was doing something with a Tony Robbins event the other

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week and online thing and people who had paid to be

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at this online event with Tony Robbins was still being negative

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about him.

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And I thought that just kind of summed up the ridiculousness

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of it all you've paid.

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And yet you're still being,

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you're saying something.

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So even everyone at some stage has to deal with this,

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but we just have to remember,

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we can't please,

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everybody. We're not going to make everybody happy all the time.

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And therefore,

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if we're making some people happy,

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we've got to focus on that.

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And just for me,

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the way I look at it is me as a person.

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I don't feel the need to go onto the internet and

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tell someone I don't like them,

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or I don't like the way they dress or I don't

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like the amount of weight they have because my life is

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pretty nice and good.

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And I'm a fairly kind person.

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So for me,

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I didn't feel the need to do that.

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So when someone does that to us,

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or if you experienced that,

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the way I deal with is I think,

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well, that's a real shame because their life must be pretty

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awful or they must be pretty unhappy if they have to

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do that.

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And then I delete it and I go on with my

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day. So I think that would be my advice.

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If people are sat there thinking I'm too scared to do

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that, I totally agree.

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And some people say you really haven't made it til you

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get that first negative review.

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And you're right.

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Can I tell you just a really quick,

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funny story?

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Of course.

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So I had gone to this one event and I'd spoken

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at this event and it was fairly early on.

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I would say in like where I am compared to now,

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this woman was in the audience.

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I could tell she didn't like me.

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She was in marketing and you could have said she was

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a combat stuff.

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And she had a real chip on their shoulder,

270
00:09:35,030 --> 00:09:36,860
but I didn't think much of it did my talk.

271
00:09:37,130 --> 00:09:38,480
And the talk was a nightmare.

272
00:09:38,510 --> 00:09:39,350
The power went out.

273
00:09:39,350 --> 00:09:40,490
We had to move rooms.

274
00:09:40,730 --> 00:09:41,930
I couldn't use a screen.

275
00:09:41,930 --> 00:09:43,430
So I went over and yeah,

276
00:09:43,520 --> 00:09:44,360
it wasn't great.

277
00:09:44,870 --> 00:09:46,070
But the talk itself was great.

278
00:09:46,070 --> 00:09:47,030
And people really like the content.

279
00:09:47,120 --> 00:09:48,500
Anyway, a few weeks later,

280
00:09:48,500 --> 00:09:50,690
I'm about to do a talk somewhere else and they tweeted

281
00:09:50,690 --> 00:09:52,790
out if anybody's got any questions for our speakers,

282
00:09:52,790 --> 00:09:53,510
you can tweet them.

283
00:09:53,510 --> 00:09:56,960
And obviously they're tagged me in and this woman had put

284
00:09:56,960 --> 00:09:57,290
all these,

285
00:09:57,290 --> 00:10:00,200
like, does she agree that joins are basically like,

286
00:10:00,500 --> 00:10:01,760
throw me off my guard.

287
00:10:01,760 --> 00:10:02,240
And anyway,

288
00:10:02,240 --> 00:10:03,890
I started looking at this woman's website,

289
00:10:03,950 --> 00:10:04,520
as you do.

290
00:10:04,940 --> 00:10:06,830
And she had written a blog post about me,

291
00:10:07,010 --> 00:10:11,960
a thousand word blog post about me and motel and how

292
00:10:11,990 --> 00:10:16,010
awful it was and how she supposedly she wrote in this

293
00:10:16,010 --> 00:10:18,650
blog post is a member of the chartered Institute of marketers.

294
00:10:18,830 --> 00:10:21,230
She supposedly has a degree and it's like,

295
00:10:21,320 --> 00:10:23,450
I don't supposedly I do like,

296
00:10:23,480 --> 00:10:24,290
what are you talking about?

297
00:10:24,530 --> 00:10:25,910
And then she was like a couple lead.

298
00:10:25,930 --> 00:10:27,050
She didn't mention strategy,

299
00:10:27,050 --> 00:10:27,620
not once.

300
00:10:27,620 --> 00:10:27,980
And it was like,

301
00:10:27,980 --> 00:10:28,190
well, that,

302
00:10:28,220 --> 00:10:29,450
wasn't what the talk was about.

303
00:10:29,660 --> 00:10:30,650
So in my head,

304
00:10:30,710 --> 00:10:32,270
I sat there looking at this blog,

305
00:10:32,300 --> 00:10:34,100
I'm in bed and I'm looking at this log.

306
00:10:34,130 --> 00:10:36,320
I meant to be speaking at another huge event the next

307
00:10:36,320 --> 00:10:39,080
day, which I know she's the same audience four.

308
00:10:39,080 --> 00:10:40,640
So she's likely to be there.

309
00:10:40,910 --> 00:10:42,110
And I was panicking,

310
00:10:42,110 --> 00:10:43,280
right. I was sat there to my husband.

311
00:10:43,310 --> 00:10:43,670
Oh my God,

312
00:10:43,670 --> 00:10:44,090
look what she wrote.

313
00:10:44,210 --> 00:10:45,560
She never mentioned me by name,

314
00:10:45,560 --> 00:10:47,870
but it was obviously me and my dog.

315
00:10:47,900 --> 00:10:49,880
So my stepdaughter who would have been,

316
00:10:49,880 --> 00:10:51,410
I did have an 18 at the time,

317
00:10:51,410 --> 00:10:52,940
walked in and I was like,

318
00:10:52,970 --> 00:10:53,450
Oh my God,

319
00:10:53,450 --> 00:10:54,260
you'll never guess what?

320
00:10:54,290 --> 00:10:55,250
This woman's wrote this thing.

321
00:10:55,250 --> 00:10:56,840
It's like literally a thousand words.

322
00:10:57,050 --> 00:10:59,150
And she literally looked at me my stepdaughter and went,

323
00:10:59,180 --> 00:10:59,900
you know what that means?

324
00:10:59,900 --> 00:11:01,500
T cause my step kids going to,

325
00:11:01,850 --> 00:11:03,920
you said you made it and just walked out the room.

326
00:11:03,920 --> 00:11:04,460
And I was like,

327
00:11:05,180 --> 00:11:06,290
okay, cool.

328
00:11:06,290 --> 00:11:06,950
I've made it.

329
00:11:06,950 --> 00:11:07,700
And then that was it.

330
00:11:07,790 --> 00:11:08,720
Just let it ride.

331
00:11:08,750 --> 00:11:09,800
And I have ever since,

332
00:11:09,800 --> 00:11:12,620
cause I've got better things and bigger things to think about

333
00:11:12,620 --> 00:11:13,240
and worry about.

334
00:11:13,880 --> 00:11:16,730
Absolutely. And I have to just make two comments off of

335
00:11:16,730 --> 00:11:18,980
that. We're not talking about anything we're supposed to be talking

336
00:11:18,980 --> 00:11:19,550
about here,

337
00:11:19,580 --> 00:11:22,100
but this is so great because I really think it's going

338
00:11:22,100 --> 00:11:24,020
to resonate with a lot of people who are here with

339
00:11:24,020 --> 00:11:24,770
us listening.

340
00:11:24,980 --> 00:11:26,060
And the first thing is,

341
00:11:26,210 --> 00:11:27,200
isn't it great though,

342
00:11:27,200 --> 00:11:29,720
when your audience starts stacking,

343
00:11:29,720 --> 00:11:30,680
you being like,

344
00:11:30,680 --> 00:11:32,960
no, I don't think that that's true or like all of

345
00:11:32,960 --> 00:11:33,950
that happening.

346
00:11:34,190 --> 00:11:36,110
So once you have a following,

347
00:11:36,140 --> 00:11:37,790
even if it's a few people,

348
00:11:37,940 --> 00:11:39,740
they can help you out with that.

349
00:11:39,800 --> 00:11:41,270
You don't have to deal with it.

350
00:11:41,480 --> 00:11:43,700
And I think the best thing and just because this came

351
00:11:43,700 --> 00:11:46,100
up, this is just a sideline business tip.

352
00:11:46,370 --> 00:11:48,650
I think I heard this from Jay bear first.

353
00:11:48,680 --> 00:11:50,990
How do you deal with those haters on social media or

354
00:11:50,990 --> 00:11:51,560
wherever else?

355
00:11:51,560 --> 00:11:52,310
It is like,

356
00:11:52,310 --> 00:11:53,980
you might respond them once,

357
00:11:54,070 --> 00:11:57,520
but at some point or always you just let it be.

358
00:11:57,850 --> 00:11:59,020
You don't engage.

359
00:11:59,050 --> 00:12:00,490
You don't go further with it.

360
00:12:00,490 --> 00:12:02,800
You just let it be and move on and it will

361
00:12:02,800 --> 00:12:03,520
go away.

362
00:12:04,140 --> 00:12:05,580
Yeah, because they've got no fight.

363
00:12:05,790 --> 00:12:08,250
There's no argument to be had if you literally just ignore

364
00:12:08,250 --> 00:12:10,020
it, then they've got nowhere to go with it.

365
00:12:10,290 --> 00:12:12,450
And I think I am on social media,

366
00:12:12,460 --> 00:12:12,990
huge amount.

367
00:12:12,990 --> 00:12:14,790
And I watched things and see things.

368
00:12:14,970 --> 00:12:15,990
And inevitably,

369
00:12:16,140 --> 00:12:20,310
when you respond and try and defend or argue or put

370
00:12:20,310 --> 00:12:21,150
your side across,

371
00:12:21,150 --> 00:12:23,730
all you're doing is adding fuel to the fire because then

372
00:12:23,730 --> 00:12:25,170
they get the chance to respond again.

373
00:12:25,380 --> 00:12:27,570
And if anybody knows anything about social media,

374
00:12:27,570 --> 00:12:31,080
you'll know that the algorithm throws out your posts,

375
00:12:31,110 --> 00:12:32,790
the more interaction it gets.

376
00:12:33,060 --> 00:12:35,550
So if you put a post out and someone said something

377
00:12:35,550 --> 00:12:37,830
mean, and instead of just deleting it,

378
00:12:37,830 --> 00:12:40,830
because what's the point in keeping it and you respond and

379
00:12:40,830 --> 00:12:43,020
then they respond and you respond and other people jump on

380
00:12:43,020 --> 00:12:44,520
it. What's going to happen about posters.

381
00:12:44,520 --> 00:12:46,830
It's just going to keep getting shown to more and more

382
00:12:46,830 --> 00:12:47,700
and more people,

383
00:12:47,880 --> 00:12:51,240
which that's not why necessarily you want people to see your

384
00:12:51,240 --> 00:12:53,340
stuff. I don't want people to see my stuff and there's

385
00:12:53,340 --> 00:12:54,750
a full on argument going on it.

386
00:12:54,750 --> 00:12:55,740
So literally,

387
00:12:55,740 --> 00:12:57,000
and I have to say as well,

388
00:12:57,000 --> 00:12:58,440
being really realistic.

389
00:12:58,530 --> 00:13:01,380
I barely rarely get anybody saying anything.

390
00:13:01,410 --> 00:13:03,600
I don't know what I'm very lucky or I just have

391
00:13:03,600 --> 00:13:04,440
a great audience,

392
00:13:04,710 --> 00:13:07,080
but I don't often get negative stuff.

393
00:13:07,440 --> 00:13:10,050
And I put myself out there a huge amount and people

394
00:13:10,050 --> 00:13:11,880
don't tend to say mean things.

395
00:13:12,090 --> 00:13:14,790
So if people are genuinely worried about it,

396
00:13:14,910 --> 00:13:15,510
like I said,

397
00:13:15,580 --> 00:13:16,560
as you said,

398
00:13:16,830 --> 00:13:19,530
people see that negative stuff as you've made it because at

399
00:13:19,530 --> 00:13:22,800
least people are seeing it and you're reaching new audiences and

400
00:13:22,800 --> 00:13:23,490
new people.

401
00:13:23,490 --> 00:13:23,940
And so,

402
00:13:23,940 --> 00:13:25,680
yeah, but it doesn't happen very often,

403
00:13:25,680 --> 00:13:27,280
but I totally agree with that.

404
00:13:27,280 --> 00:13:28,560
I just delete it.

405
00:13:28,740 --> 00:13:29,480
I don't know how,

406
00:13:29,610 --> 00:13:30,540
how you to win out of it,

407
00:13:30,540 --> 00:13:30,840
you know?

408
00:13:31,380 --> 00:13:32,640
Yeah. Just let it go.

409
00:13:32,640 --> 00:13:33,600
And honestly,

410
00:13:33,840 --> 00:13:35,880
I don't like that kind of karma around my business.

411
00:13:36,660 --> 00:13:37,530
No, not at all.

412
00:13:37,590 --> 00:13:38,760
It does Good,

413
00:13:38,790 --> 00:13:39,870
whatever they want to say.

414
00:13:39,870 --> 00:13:42,000
Most people see through it also,

415
00:13:42,000 --> 00:13:43,410
because if they're doing that to you,

416
00:13:43,410 --> 00:13:45,660
they're probably doing it to others also,

417
00:13:45,870 --> 00:13:47,040
or they're competing with you.

418
00:13:47,040 --> 00:13:49,590
So they're feeling like they have to prove that you're less

419
00:13:49,590 --> 00:13:50,970
than them or it's just not worth it.

420
00:13:50,970 --> 00:13:51,570
But anyway,

421
00:13:51,600 --> 00:13:53,730
so let's get off of that topic.

422
00:13:55,230 --> 00:13:57,660
No, I think it was a great one to chat about.

423
00:13:57,660 --> 00:13:58,110
Like I said,

424
00:13:58,110 --> 00:14:00,810
I think it's going to be helpful and remind people of

425
00:14:00,810 --> 00:14:02,880
the position to take if that happens to them,

426
00:14:03,090 --> 00:14:06,970
but share with me how you got interested in marketing and

427
00:14:06,990 --> 00:14:09,210
what led to the career that you have today.

428
00:14:09,810 --> 00:14:10,560
Oh, okay.

429
00:14:10,560 --> 00:14:14,070
So I have been in marketing about 16 years.

430
00:14:14,430 --> 00:14:16,490
I did a degree in it back when,

431
00:14:16,490 --> 00:14:20,730
when literally social media didn't exist and be the digital thing.

432
00:14:20,940 --> 00:14:24,120
And I had actually gone to university a little bit later

433
00:14:24,120 --> 00:14:24,630
than normal.

434
00:14:24,630 --> 00:14:25,950
I, I used to be a nationalist,

435
00:14:26,040 --> 00:14:27,930
like talk about career change.

436
00:14:28,230 --> 00:14:30,810
And I started doing a business degree,

437
00:14:30,810 --> 00:14:32,970
really enjoyed the marketing specialized in that.

438
00:14:33,210 --> 00:14:36,360
And then basically went off to have this marketing career worked

439
00:14:36,360 --> 00:14:37,710
in loads of different businesses,

440
00:14:37,950 --> 00:14:41,820
loads of different massive companies like Landrover heading up their corporate

441
00:14:41,820 --> 00:14:45,570
marketing to teeny tiny businesses where I literally did everything myself

442
00:14:45,870 --> 00:14:47,100
and I loved it.

443
00:14:47,160 --> 00:14:50,300
And I got the experience of almost every type of marketing

444
00:14:50,300 --> 00:14:50,940
you can imagine.

445
00:14:51,260 --> 00:14:53,150
And one of my last jobs where I was employed,

446
00:14:53,150 --> 00:14:54,740
I worked for a marketing agency.

447
00:14:54,980 --> 00:14:55,490
And again,

448
00:14:55,490 --> 00:14:56,600
I got to be head of marketing.

449
00:14:56,600 --> 00:14:58,520
I got to work with clients.

450
00:14:58,520 --> 00:14:59,810
I got to do everything,

451
00:14:59,810 --> 00:15:02,540
which is wonderful and lots and lots of experience.

452
00:15:02,810 --> 00:15:03,980
And then I joke,

453
00:15:04,040 --> 00:15:06,960
I had a bit of an early midlife crisis because I

454
00:15:06,960 --> 00:15:09,800
had just gone through a separation with my husband.

455
00:15:09,800 --> 00:15:11,440
My daughter was about three,

456
00:15:11,480 --> 00:15:12,410
four at the time.

457
00:15:12,710 --> 00:15:15,440
And I started getting to the point where I thought for

458
00:15:15,440 --> 00:15:17,180
my happiness and my wellbeing,

459
00:15:17,270 --> 00:15:18,620
I needed to change jobs.

460
00:15:18,650 --> 00:15:20,450
Like I loved where I work.

461
00:15:20,780 --> 00:15:22,820
I'd always had such a good time that,

462
00:15:23,060 --> 00:15:23,660
but it just,

463
00:15:23,900 --> 00:15:24,710
it run its course.

464
00:15:24,710 --> 00:15:25,670
It was time to move on.

465
00:15:25,670 --> 00:15:29,600
So I kind of really arrogantly put my notes in thinking

466
00:15:29,630 --> 00:15:30,830
I'm going to give matrix status.

467
00:15:30,860 --> 00:15:31,790
I'll find another job.

468
00:15:32,090 --> 00:15:33,170
I was good at what I did.

469
00:15:33,170 --> 00:15:35,510
I've done marketing for a long time and it was my

470
00:15:35,510 --> 00:15:36,560
world. And I thought,

471
00:15:36,590 --> 00:15:37,610
yeah, I'll get another job.

472
00:15:37,640 --> 00:15:40,010
And then forgot that where I live in structure in the

473
00:15:40,010 --> 00:15:42,320
UK, the money is not that great.

474
00:15:42,410 --> 00:15:45,050
And also the jobs are not that sort of,

475
00:15:45,050 --> 00:15:46,100
there's not that many.

476
00:15:46,430 --> 00:15:48,920
So I got about three weeks into my notice and thought,

477
00:15:48,980 --> 00:15:49,670
Oh my goodness,

478
00:15:49,670 --> 00:15:51,410
like nothing has coming forward.

479
00:15:51,650 --> 00:15:54,290
And I started toying with the idea of what if I

480
00:15:54,290 --> 00:15:57,380
started my own business at which point my boss at the

481
00:15:57,380 --> 00:16:00,830
time decided that she had got wind and herded the fact

482
00:16:00,830 --> 00:16:02,810
that I might be doing this and asked me to leave.

483
00:16:03,050 --> 00:16:05,450
So then I was basically,

484
00:16:05,570 --> 00:16:07,430
I had about one month salary.

485
00:16:07,460 --> 00:16:08,480
I have no husbands,

486
00:16:08,480 --> 00:16:10,130
so no other income coming into the house.

487
00:16:10,130 --> 00:16:11,120
I had no savings.

488
00:16:11,330 --> 00:16:12,620
My parents are not wealthy.

489
00:16:12,620 --> 00:16:14,480
So I had no rich parents to lean back on at

490
00:16:14,480 --> 00:16:16,070
a haste that I have to pay the mortgage on a

491
00:16:16,070 --> 00:16:17,750
car. But I had to run a daughter that I had

492
00:16:17,750 --> 00:16:19,780
to feed and I was on my own.

493
00:16:20,050 --> 00:16:21,040
I had to do it all.

494
00:16:21,310 --> 00:16:24,130
And basically we decided pretty much overnight.

495
00:16:24,220 --> 00:16:28,120
I'm going to set up my own consultancy slash agency and

496
00:16:28,120 --> 00:16:31,750
I'm going to offer social media and marketing to other businesses

497
00:16:31,990 --> 00:16:34,120
and basically for the first year or so.

498
00:16:34,300 --> 00:16:37,450
Absolutely like when you talk about hustle,

499
00:16:37,690 --> 00:16:41,800
I hustled because I had to earn about 1700 times a

500
00:16:41,800 --> 00:16:44,290
month to keep the roof over my daughter's had food on

501
00:16:44,290 --> 00:16:46,240
the table and run the car,

502
00:16:46,240 --> 00:16:47,500
like and pay the bills.

503
00:16:47,800 --> 00:16:48,790
I have no choice.

504
00:16:48,820 --> 00:16:50,590
I had to earn that money.

505
00:16:50,590 --> 00:16:53,260
And I think I never intended on having my own business,

506
00:16:53,260 --> 00:16:54,280
never in a million years,

507
00:16:54,280 --> 00:16:55,450
I was a great employee.

508
00:16:55,510 --> 00:16:58,510
I liked being an employee because I was so risk averse.

509
00:16:58,540 --> 00:17:00,250
And there's nothing like a driver.

510
00:17:00,250 --> 00:17:03,340
Like you're going to lose the house that you have for

511
00:17:03,340 --> 00:17:04,180
you and your daughter,

512
00:17:04,330 --> 00:17:05,620
if you don't earn this money.

513
00:17:05,890 --> 00:17:06,610
And I did.

514
00:17:06,910 --> 00:17:09,130
And it's really hard to explain to people now what I

515
00:17:09,130 --> 00:17:10,090
did or how we did it,

516
00:17:10,090 --> 00:17:11,620
but I just put myself out there.

517
00:17:11,650 --> 00:17:13,660
I just basically went to every meeting,

518
00:17:13,660 --> 00:17:15,880
did all the network and put all the proposals together.

519
00:17:16,210 --> 00:17:18,070
And then after like a couple of years,

520
00:17:18,160 --> 00:17:19,540
when you think great,

521
00:17:19,540 --> 00:17:20,530
I'm going to leave my boss.

522
00:17:20,640 --> 00:17:22,390
I know with myself and I'll be my own boss.

523
00:17:22,660 --> 00:17:24,340
And then you have clients and you realize,

524
00:17:24,370 --> 00:17:25,960
actually I'm not my own boss.

525
00:17:26,020 --> 00:17:27,520
I have now 18 of them.

526
00:17:27,580 --> 00:17:28,780
And that's really hard.

527
00:17:29,080 --> 00:17:30,400
And also at that time,

528
00:17:30,400 --> 00:17:33,700
I was being picked up to speak and to go places

529
00:17:33,730 --> 00:17:37,630
and to train and to do things around the world and

530
00:17:37,630 --> 00:17:39,220
then trying to manage the agency.

531
00:17:39,220 --> 00:17:39,970
Even though by that point,

532
00:17:39,970 --> 00:17:40,720
I got a team.

533
00:17:40,750 --> 00:17:41,890
It was really hard.

534
00:17:42,190 --> 00:17:45,940
And I learned all the new type of marketing stuff because

535
00:17:46,000 --> 00:17:47,830
obviously I know I've done marketing for a long time,

536
00:17:47,830 --> 00:17:48,940
but this industry moves.

537
00:17:49,710 --> 00:17:51,420
So I'd been learning online.

538
00:17:51,450 --> 00:17:54,120
I'd been learning from the Marie Smith's of the world,

539
00:17:54,120 --> 00:17:55,020
the Pat Flynn's,

540
00:17:55,050 --> 00:17:55,440
the Amy,

541
00:17:55,440 --> 00:17:58,020
Porterfield's all these people who have online businesses.

542
00:17:58,350 --> 00:17:59,760
And I looked at that and thought,

543
00:17:59,910 --> 00:18:00,810
that's what I need.

544
00:18:00,900 --> 00:18:02,130
I need an online business.

545
00:18:02,130 --> 00:18:05,100
I want genuinely a business that will get to a point

546
00:18:05,100 --> 00:18:06,930
where it's a one to many model.

547
00:18:06,960 --> 00:18:08,910
So I'm not trading my time for money,

548
00:18:09,120 --> 00:18:12,060
that I can help more businesses and more businesses that couldn't

549
00:18:12,060 --> 00:18:15,210
necessarily afford to have us do the stuff for them.

550
00:18:15,510 --> 00:18:17,370
And I've seen all this advice out there.

551
00:18:17,370 --> 00:18:18,060
I'd seen all this,

552
00:18:18,150 --> 00:18:20,490
all these different people and it was made so big and

553
00:18:20,490 --> 00:18:22,560
complicated and overwhelming.

554
00:18:22,560 --> 00:18:24,600
And I just wanted to do it in a way that

555
00:18:24,600 --> 00:18:25,200
I could go,

556
00:18:25,230 --> 00:18:26,190
this is what it is.

557
00:18:26,400 --> 00:18:27,540
And it's not that difficult.

558
00:18:27,540 --> 00:18:28,800
You just need to know what to do.

559
00:18:28,860 --> 00:18:31,500
And let's have some realism about this as a business owner,

560
00:18:31,500 --> 00:18:32,310
running a business,

561
00:18:32,370 --> 00:18:34,710
I know you can't do it all and you can't the

562
00:18:34,710 --> 00:18:36,660
big campaigns or you don't have the budgets.

563
00:18:36,660 --> 00:18:38,340
And I wanted to bring it to a level that really

564
00:18:38,340 --> 00:18:41,910
helped. So my business today looks like an online membership.

565
00:18:41,910 --> 00:18:44,610
So I have an Academy where I have lots of business,

566
00:18:44,610 --> 00:18:47,250
people from all over the world who come in and they

567
00:18:47,250 --> 00:18:51,390
learn social media and they learn how to sell things online,

568
00:18:51,630 --> 00:18:53,010
how to do Facebook ads.

569
00:18:53,040 --> 00:18:54,420
They get on coaching calls with me,

570
00:18:54,420 --> 00:18:56,430
where they can ask me questions and I can help them

571
00:18:56,430 --> 00:18:57,210
with their businesses.

572
00:18:57,270 --> 00:19:00,660
And then also I have a 90 day program that basically

573
00:19:00,750 --> 00:19:03,870
goes much more in depth and you have a lot more

574
00:19:03,870 --> 00:19:05,430
interaction, more calls.

575
00:19:05,430 --> 00:19:08,010
You have some one-to-one calls and we move you quick.

576
00:19:08,340 --> 00:19:10,230
So you get on a call with me and you tell

577
00:19:10,230 --> 00:19:11,100
me what you want to do.

578
00:19:11,100 --> 00:19:12,660
And I help you do that fast.

579
00:19:12,720 --> 00:19:14,370
So that's what I do date and I speak.

580
00:19:14,400 --> 00:19:15,990
And like we were talking before we got on the call

581
00:19:15,990 --> 00:19:18,840
that normally we speak on stages or as the moment we're

582
00:19:18,840 --> 00:19:19,680
speaking to digitally,

583
00:19:19,680 --> 00:19:20,550
which is great.

584
00:19:20,610 --> 00:19:22,800
But obviously I am looking forward to the day I get

585
00:19:22,800 --> 00:19:23,610
to speak on stages.

586
00:19:24,380 --> 00:19:24,800
I agree,

587
00:19:24,800 --> 00:19:26,900
but I will say also I'm seeing this a lot with

588
00:19:26,900 --> 00:19:28,160
my community too,

589
00:19:28,190 --> 00:19:32,750
is that people are now more comfortable also going into zoom

590
00:19:32,750 --> 00:19:35,150
meeting rooms or all the virtual.

591
00:19:35,150 --> 00:19:37,220
So I think in a way it's going to help us

592
00:19:37,220 --> 00:19:38,210
as we move forward,

593
00:19:38,450 --> 00:19:40,220
because I think there'll still be that element.

594
00:19:40,220 --> 00:19:42,920
And I'm sure when you're interacting with your community,

595
00:19:42,950 --> 00:19:44,330
you're still doing a lot virtually,

596
00:19:44,360 --> 00:19:46,100
even though you also get to see them in person.

597
00:19:46,640 --> 00:19:49,880
Absolutely. So I'm feeling like longterm.

598
00:19:49,880 --> 00:19:51,860
This is going to kind of help us with that.

599
00:19:52,070 --> 00:19:56,780
But one thing in terms of your background and totally makes

600
00:19:56,780 --> 00:19:57,260
sense. I mean,

601
00:19:57,260 --> 00:19:58,610
I've heard that from a lot of people,

602
00:19:58,610 --> 00:20:02,150
people who go from corporate to more one on one coaching,

603
00:20:02,150 --> 00:20:04,580
but then the freedom that they thought they were getting with

604
00:20:04,580 --> 00:20:05,240
their business,

605
00:20:05,270 --> 00:20:07,280
isn't really freedom at all.

606
00:20:08,090 --> 00:20:09,740
And then how do you adjust it and how do you

607
00:20:09,740 --> 00:20:10,910
switch it and do it different?

608
00:20:11,120 --> 00:20:12,380
So give biz listeners,

609
00:20:12,380 --> 00:20:13,160
I'm thinking for you,

610
00:20:13,160 --> 00:20:16,340
a couple of things that you can twist to relate to

611
00:20:16,340 --> 00:20:19,490
you is if you're currently still in a nine to five

612
00:20:19,490 --> 00:20:21,650
job, what's the industry.

613
00:20:21,830 --> 00:20:23,600
What context are you making?

614
00:20:23,750 --> 00:20:26,180
What big names are you working with?

615
00:20:26,180 --> 00:20:29,570
Because how impressed are all of us Theresa about the names

616
00:20:29,570 --> 00:20:31,160
of the people that you worked with?

617
00:20:31,160 --> 00:20:31,940
Like big names,

618
00:20:31,940 --> 00:20:35,300
right? So you can use that credibility as you go off

619
00:20:35,300 --> 00:20:36,110
on your own.

620
00:20:36,350 --> 00:20:37,370
So I'm thinking,

621
00:20:37,400 --> 00:20:39,230
let's say you want to be a candle maker.

622
00:20:39,230 --> 00:20:41,120
Cause you all know that's my very favorite thing in the

623
00:20:41,120 --> 00:20:44,030
world. And you work right now at a hospital.

624
00:20:44,030 --> 00:20:45,950
Like you're one of our essential workers,

625
00:20:46,100 --> 00:20:48,220
but you're building your candle business on the side,

626
00:20:48,520 --> 00:20:48,910
you know,

627
00:20:48,910 --> 00:20:50,830
so much about the health industry.

628
00:20:50,890 --> 00:20:54,580
What does having peace of mind of a candle burning in

629
00:20:54,580 --> 00:20:55,960
your living room,

630
00:20:56,020 --> 00:20:58,120
give to you and enhance your life?

631
00:20:58,150 --> 00:21:00,880
Like there's a way you can take what you're currently doing

632
00:21:00,910 --> 00:21:04,780
right now and add it as a beneficial layer on top

633
00:21:04,780 --> 00:21:06,100
of the products that you're making.

634
00:21:06,370 --> 00:21:08,560
And that's what you did because your first clients,

635
00:21:08,620 --> 00:21:11,230
I'm quite sure people came to you because you had the

636
00:21:11,230 --> 00:21:13,030
credibility land Rover,

637
00:21:13,030 --> 00:21:14,770
Jaguar, like the big names.

638
00:21:14,770 --> 00:21:16,210
You've got to know what you're doing.

639
00:21:16,780 --> 00:21:18,270
Like you have to Yeah,

640
00:21:18,390 --> 00:21:21,150
exactly. They wouldn't employ someone that didn't know what they were

641
00:21:21,150 --> 00:21:21,600
talking about.

642
00:21:21,810 --> 00:21:22,320
And like you said,

643
00:21:22,320 --> 00:21:22,950
I love that.

644
00:21:22,950 --> 00:21:26,370
I love the fact of taking something that you're doing currently

645
00:21:26,400 --> 00:21:28,110
and you're passionate and like,

646
00:21:28,110 --> 00:21:29,910
okay, this might not be the thing you want to do

647
00:21:29,910 --> 00:21:30,420
going forward.

648
00:21:30,420 --> 00:21:32,460
So if you're a nurse or you're in that kind of

649
00:21:32,460 --> 00:21:36,660
industry, then granted you might rather want to do candle making,

650
00:21:36,690 --> 00:21:39,870
but you've got these two areas and how can they come

651
00:21:39,870 --> 00:21:43,440
together? And I think that's so powerful when I was talking,

652
00:21:43,440 --> 00:21:45,630
I was interviewing someone the other day and she had gone

653
00:21:45,630 --> 00:21:49,920
from corporate marketing to holistic and she was doing holistic therapies

654
00:21:49,920 --> 00:21:51,480
and doing energy healing and all this sort of thing.

655
00:21:51,690 --> 00:21:54,360
And then she bought it together to basically create a business

656
00:21:54,360 --> 00:21:57,240
where she helps holistic people market their businesses.

657
00:21:57,450 --> 00:21:58,080
And it's like,

658
00:21:58,110 --> 00:22:01,530
brilliant. It was like your two superpowers you've bought together and

659
00:22:01,530 --> 00:22:03,690
you've created a niche thing for you to do.

660
00:22:03,690 --> 00:22:05,190
So I think that's such a good idea.

661
00:22:05,190 --> 00:22:07,680
Cause initially I'd imagine if you're listening to this and you

662
00:22:07,680 --> 00:22:08,370
are in,

663
00:22:08,430 --> 00:22:09,930
let's say you're a nurse or whatever,

664
00:22:10,170 --> 00:22:10,950
and you'll start thinking,

665
00:22:10,950 --> 00:22:12,480
well, I don't know how to get connected,

666
00:22:12,720 --> 00:22:16,050
but actually is there something that you can take from that

667
00:22:16,050 --> 00:22:16,860
into the new business?

668
00:22:16,860 --> 00:22:18,000
I think that's such a good idea.

669
00:22:18,000 --> 00:22:18,600
So yeah.

670
00:22:18,640 --> 00:22:21,390
And then it also positions you differently than anybody else.

671
00:22:21,390 --> 00:22:23,700
Who's candle making to continue with our example.

672
00:22:23,970 --> 00:22:28,620
Absolutely. But really gives you a unique feel to your brand,

673
00:22:28,740 --> 00:22:29,340
et cetera,

674
00:22:29,370 --> 00:22:29,760
but, okay.

675
00:22:29,760 --> 00:22:32,580
So just wanted to bring that up in your path has

676
00:22:32,580 --> 00:22:33,930
been so interesting.

677
00:22:34,200 --> 00:22:36,780
And so now that leads to a couple other questions for

678
00:22:36,780 --> 00:22:40,230
you. You've seen both sides now you've seen corporate and now

679
00:22:40,230 --> 00:22:43,170
you're working with some smaller entrepreneurs at all levels,

680
00:22:43,170 --> 00:22:43,830
small, medium,

681
00:22:43,830 --> 00:22:44,520
et cetera.

682
00:22:44,790 --> 00:22:49,080
What differences do you see between the two big corporate giants

683
00:22:49,080 --> 00:22:52,440
and their marketing and what we're trying to do as entrepreneurs

684
00:22:55,170 --> 00:22:56,070
stay tuned?

685
00:22:56,070 --> 00:22:58,770
Because we're going to be talking about the value and the

686
00:22:58,770 --> 00:23:02,640
opportunities you have as a small business owner versus the big

687
00:23:02,670 --> 00:23:04,680
guys. You don't want to miss this.

688
00:23:05,700 --> 00:23:10,080
Yes, it's possible increase your sales without adding a single customer.

689
00:23:10,290 --> 00:23:13,740
How you ask by offering personalization with your products,

690
00:23:14,010 --> 00:23:17,160
wrap a cake box with a ribbon saying happy 30th birthday,

691
00:23:17,160 --> 00:23:20,610
Annie, or at a special message and date to wedding or

692
00:23:20,610 --> 00:23:23,070
party favors for an extra meaningful touch.

693
00:23:23,190 --> 00:23:26,430
Where else can you get customization with a creatively spelled name

694
00:23:26,430 --> 00:23:27,360
or find packaging?

695
00:23:27,360 --> 00:23:29,850
That includes a saying whose meaning is known to a select

696
00:23:29,850 --> 00:23:32,520
to not only are customers willing to pay for these special

697
00:23:32,520 --> 00:23:35,730
touches. They'll tell their friends and word will spread about your

698
00:23:35,730 --> 00:23:37,020
company and products.

699
00:23:37,230 --> 00:23:40,590
You can create personalized ribbons and labels in seconds,

700
00:23:40,680 --> 00:23:44,010
make just one or thousands without waiting weeks or having to

701
00:23:44,010 --> 00:23:47,690
spend money to order and yards print words in any language

702
00:23:47,690 --> 00:23:48,260
or font,

703
00:23:48,470 --> 00:23:49,220
add logos,

704
00:23:49,340 --> 00:23:51,110
images, even photos,

705
00:23:51,350 --> 00:23:55,160
perfect for branding or adding ingredient and flavor labels to for

706
00:23:55,160 --> 00:23:56,000
more information,

707
00:23:56,000 --> 00:23:58,130
go to the ribbon print company.com.

708
00:23:58,630 --> 00:24:01,330
So this is a great question because actually there are positives

709
00:24:01,330 --> 00:24:02,560
and negatives to both.

710
00:24:02,800 --> 00:24:03,940
So for me,

711
00:24:04,090 --> 00:24:08,500
one of the most beautiful things about being a small entrepreneur

712
00:24:08,500 --> 00:24:09,430
solo preneur,

713
00:24:09,550 --> 00:24:10,660
small team,

714
00:24:10,690 --> 00:24:15,400
just starting out is that you are completely and utterly flexible

715
00:24:15,550 --> 00:24:17,560
and can move fast.

716
00:24:17,770 --> 00:24:20,800
You can learn something and implement it really quickly.

717
00:24:20,980 --> 00:24:25,300
So actually there are things that I do in my business

718
00:24:25,360 --> 00:24:29,620
that I know big companies are not doing and should be.

719
00:24:29,860 --> 00:24:31,480
And having been on the other end of it,

720
00:24:31,480 --> 00:24:32,800
of being in a big company,

721
00:24:32,860 --> 00:24:37,720
trying to implement anything new and trying to suggest a new

722
00:24:37,720 --> 00:24:39,070
system. So for instance,

723
00:24:39,070 --> 00:24:42,700
there are a million marketing systems like you want to schedule

724
00:24:42,700 --> 00:24:45,190
it. I can suggest 20 off the top of my head.

725
00:24:45,460 --> 00:24:46,330
There's hundreds.

726
00:24:46,570 --> 00:24:49,360
You want some things to send your emails and to tag

727
00:24:49,390 --> 00:24:50,590
people and do funnels.

728
00:24:50,620 --> 00:24:52,990
Great. You want something to create your sales pages or your

729
00:24:52,990 --> 00:24:53,830
landing pages.

730
00:24:53,860 --> 00:24:54,850
Brilliant. Again,

731
00:24:54,850 --> 00:24:56,080
there are all these systems,

732
00:24:56,110 --> 00:24:57,640
but in a corporate world,

733
00:24:57,880 --> 00:25:00,550
if you want to introduce and change anything,

734
00:25:00,760 --> 00:25:04,360
it takes not just months but years to do this,

735
00:25:04,690 --> 00:25:07,750
right, because it's so big and you've got so many people

736
00:25:07,750 --> 00:25:08,350
to consider.

737
00:25:08,590 --> 00:25:11,290
And there's a whole process when it comes to bringing on

738
00:25:11,290 --> 00:25:13,750
a new system or working with a new supplier and that

739
00:25:13,750 --> 00:25:14,140
sort of thing.

740
00:25:14,380 --> 00:25:15,070
So for me,

741
00:25:15,070 --> 00:25:18,460
one of the beauties about small business is the fact that

742
00:25:18,460 --> 00:25:19,870
we get to tweak,

743
00:25:19,960 --> 00:25:21,070
change, shift,

744
00:25:21,070 --> 00:25:24,760
move. And I think this has been no more obvious than

745
00:25:24,760 --> 00:25:28,450
since going through COVID since I remember one of the reasons

746
00:25:28,450 --> 00:25:29,800
I left land Rover in the end,

747
00:25:29,800 --> 00:25:30,790
which actually is very sad.

748
00:25:30,790 --> 00:25:32,530
This one I was trying for baby,

749
00:25:32,530 --> 00:25:35,320
and just the thought where I lived and where head office

750
00:25:35,320 --> 00:25:36,640
was, was miles and miles.

751
00:25:36,850 --> 00:25:38,830
And I just thought this wouldn't be manageable.

752
00:25:39,070 --> 00:25:41,500
And the other reason was because I wanted to work from

753
00:25:41,500 --> 00:25:44,410
home and there was no reason why I couldn't like literally

754
00:25:44,500 --> 00:25:46,930
I did a job where I worked at agencies where I

755
00:25:46,930 --> 00:25:49,660
worked with the salespeople where area sales peoples,

756
00:25:49,660 --> 00:25:50,650
they weren't based in the office.

757
00:25:50,860 --> 00:25:53,650
So the only person based in the office was my boss.

758
00:25:53,890 --> 00:25:54,580
And it was like,

759
00:25:54,640 --> 00:25:56,410
I don't need to be cited to do my job.

760
00:25:56,610 --> 00:25:56,920
He said,

761
00:25:56,920 --> 00:25:58,960
no, there was no way I could work from home.

762
00:25:59,200 --> 00:26:00,430
And then look at what's happened.

763
00:26:00,490 --> 00:26:02,410
Everyone's hands went from home and you're going to get loads

764
00:26:02,410 --> 00:26:04,180
of people go in to work.

765
00:26:04,210 --> 00:26:05,770
It's like people are more productive.

766
00:26:05,980 --> 00:26:09,040
So that for me is one of the real positives of

767
00:26:09,040 --> 00:26:10,510
having your own small business.

768
00:26:10,720 --> 00:26:11,650
The downside,

769
00:26:11,650 --> 00:26:13,840
I would say in the positive for the corporate is that

770
00:26:13,840 --> 00:26:17,650
I have a team of agencies and a team of experts

771
00:26:17,920 --> 00:26:20,800
and people who worked in other businesses that could bring me

772
00:26:20,800 --> 00:26:22,930
their thoughts that we could get around the table,

773
00:26:22,990 --> 00:26:24,250
have a conversation,

774
00:26:24,310 --> 00:26:25,450
throw ideas together.

775
00:26:25,480 --> 00:26:29,050
And sometimes even as a marketer in my own business,

776
00:26:29,170 --> 00:26:32,050
that's really hard for me to do people think because I

777
00:26:32,050 --> 00:26:34,540
do this other people that I must have all the ideas.

778
00:26:34,660 --> 00:26:35,200
It's not,

779
00:26:35,440 --> 00:26:37,780
I have been used to sitting around a table,

780
00:26:37,780 --> 00:26:39,820
chatting to other marketers,

781
00:26:39,910 --> 00:26:42,850
other people in the business and getting their advice and doing

782
00:26:42,850 --> 00:26:43,590
it as a team.

783
00:26:43,800 --> 00:26:44,610
I have a team,

784
00:26:44,610 --> 00:26:45,690
but they're all virtual.

785
00:26:46,020 --> 00:26:48,540
And obviously it's not quite the same as being sat in

786
00:26:48,540 --> 00:26:50,430
an office and having a regular meeting.

787
00:26:50,670 --> 00:26:51,240
And I don't know about,

788
00:26:51,240 --> 00:26:52,590
you said you've done corporate work,

789
00:26:52,950 --> 00:26:54,870
you have meetings or meeting sakes.

790
00:26:54,930 --> 00:26:56,850
So you end up coming a lot of meetings.

791
00:26:57,120 --> 00:26:59,250
And obviously we don't do that in this world because we're

792
00:26:59,250 --> 00:27:01,350
efficient. We do the work that we need to do and

793
00:27:01,350 --> 00:27:02,670
then we move on and do something else.

794
00:27:02,670 --> 00:27:02,970
And so,

795
00:27:02,970 --> 00:27:06,780
yes, I think there is definitely negatives and positives of both.

796
00:27:06,810 --> 00:27:08,160
I think for me,

797
00:27:08,160 --> 00:27:09,690
I love the world in,

798
00:27:09,690 --> 00:27:12,210
especially now things move so fast,

799
00:27:12,250 --> 00:27:13,830
new ideas come up all the time.

800
00:27:14,070 --> 00:27:16,380
And I think we should be very grateful that we are

801
00:27:16,380 --> 00:27:18,870
flexible to do these changes and things.

802
00:27:18,930 --> 00:27:20,490
And if we've got a bit of help with that,

803
00:27:20,490 --> 00:27:23,310
a VA or someone on our team then brilliant.

804
00:27:23,370 --> 00:27:25,290
But I think that's a really positive thing.

805
00:27:25,590 --> 00:27:28,640
Yeah. I agree with the nimbleness of a small business.

806
00:27:28,850 --> 00:27:31,910
Do you remember when social media was just coming out,

807
00:27:31,910 --> 00:27:34,810
which actually you transitioned almost right at the perfect time.

808
00:27:35,720 --> 00:27:36,770
Yeah, I did.

809
00:27:37,130 --> 00:27:37,790
Do you remember,

810
00:27:37,790 --> 00:27:41,150
like corporations were so afraid to let their employees talk about

811
00:27:41,150 --> 00:27:41,690
the company?

812
00:27:41,690 --> 00:27:42,410
Do you remember that?

813
00:27:43,160 --> 00:27:46,880
Honestly, and small businesses that had really gotten it were all

814
00:27:46,880 --> 00:27:50,000
over it and they were attracting audiences like crazy.

815
00:27:50,000 --> 00:27:50,990
And would you say,

816
00:27:50,990 --> 00:27:53,810
I think it was like two or three years before any

817
00:27:53,840 --> 00:27:57,260
large business started recognizing the value of doing that.

818
00:27:57,710 --> 00:27:58,670
It took a long,

819
00:27:58,670 --> 00:27:59,540
long time,

820
00:27:59,810 --> 00:28:03,020
Absolutely. A huge amount of time.

821
00:28:03,230 --> 00:28:08,060
And also what was interesting is suddenly these teeny tiny businesses

822
00:28:08,120 --> 00:28:09,290
blew up overnight.

823
00:28:09,350 --> 00:28:12,080
Like, because they thought,

824
00:28:12,110 --> 00:28:13,730
well, what's the worst that can happen.

825
00:28:13,760 --> 00:28:14,990
And actually that's a really positive thing.

826
00:28:14,990 --> 00:28:19,220
And the fact that they hadn't got investors and 500 staff

827
00:28:19,250 --> 00:28:20,540
and headquarters,

828
00:28:20,750 --> 00:28:22,490
so actually being nimble.

829
00:28:22,490 --> 00:28:23,210
That's a great word.

830
00:28:23,210 --> 00:28:23,810
Actually, I'm going to,

831
00:28:23,930 --> 00:28:25,760
I'm going to steal that one soon in terms of a

832
00:28:25,760 --> 00:28:26,690
way to describe it,

833
00:28:26,780 --> 00:28:28,850
take it and nimble and being able to go,

834
00:28:28,850 --> 00:28:29,770
do you know what I'm going to try it?

835
00:28:29,780 --> 00:28:30,500
If it doesn't work,

836
00:28:30,560 --> 00:28:33,980
it doesn't work actually was a huge success for some people.

837
00:28:34,280 --> 00:28:37,460
And then it took these giants a long time to catch

838
00:28:37,460 --> 00:28:41,720
up and then it wasn't natural and it wasn't easy.

839
00:28:41,720 --> 00:28:43,130
And then so it's taken,

840
00:28:43,130 --> 00:28:43,550
I think.

841
00:28:43,580 --> 00:28:45,650
And I think some of them still don't have it right

842
00:28:45,800 --> 00:28:46,490
at all,

843
00:28:46,670 --> 00:28:48,500
but it's taken them a long time to kind of,

844
00:28:48,530 --> 00:28:51,200
for us to identify with them from a social point of

845
00:28:51,200 --> 00:28:53,540
view. Whereas when it's you and your business,

846
00:28:53,660 --> 00:28:56,900
I know I've got someone in my membership who she makes

847
00:28:56,960 --> 00:28:57,800
memory gifts.

848
00:28:57,800 --> 00:29:00,440
So she basically takes baby clothes of like,

849
00:29:00,440 --> 00:29:03,110
when your baby's growing out of them and for their first

850
00:29:03,110 --> 00:29:05,420
birthday, she might take all of the baby clothes.

851
00:29:05,660 --> 00:29:07,130
She will then create them into this,

852
00:29:07,130 --> 00:29:10,940
a beautiful elephant or this amazing kind of sloppy or whatever

853
00:29:10,940 --> 00:29:12,560
the character is that they choose.

854
00:29:12,770 --> 00:29:16,160
And it's patchwork of all these beautiful things and quality is

855
00:29:16,160 --> 00:29:16,880
amazing skills.

856
00:29:16,880 --> 00:29:19,580
Amazing. One thing that's really good is that she gets to

857
00:29:19,580 --> 00:29:20,420
show her.

858
00:29:20,450 --> 00:29:23,060
So not only did we get to see her product and

859
00:29:23,060 --> 00:29:23,690
what she's selling,

860
00:29:23,690 --> 00:29:25,370
but we get to know her and we get to see

861
00:29:25,370 --> 00:29:27,470
that she's got kids and that she's juggling a family and

862
00:29:27,470 --> 00:29:30,380
what she's been doing through dine and sort of the connection

863
00:29:30,380 --> 00:29:33,860
that we make with her is so much stronger because of

864
00:29:33,860 --> 00:29:35,870
that, because not only do we want to get her to

865
00:29:35,870 --> 00:29:38,180
do the product or want to buy that thing from her,

866
00:29:38,210 --> 00:29:40,580
but actually we like it and we understand her and she

867
00:29:40,580 --> 00:29:44,260
understands and you start getting that personal connection that you can

868
00:29:44,320 --> 00:29:47,650
only get through the personal aspect of it.

869
00:29:47,890 --> 00:29:50,620
And that's where the bigger company struggled because trying to get

870
00:29:50,620 --> 00:29:54,430
them to kind of show that personality one they're terrified.

871
00:29:54,460 --> 00:29:56,950
And two it's really hard with a big corporate.

872
00:29:56,950 --> 00:29:57,640
So again,

873
00:29:57,640 --> 00:30:00,820
I think that's a real advantage in the world of authenticity

874
00:30:00,850 --> 00:30:05,050
and vulnerability that small business owners can do where the corporates

875
00:30:05,050 --> 00:30:05,740
really struggle.

876
00:30:06,060 --> 00:30:06,960
I agree with you.

877
00:30:06,960 --> 00:30:07,230
I mean,

878
00:30:07,230 --> 00:30:08,970
they're still trying to keep control,

879
00:30:09,000 --> 00:30:09,930
stick on brand,

880
00:30:09,930 --> 00:30:11,250
stay with the message,

881
00:30:11,280 --> 00:30:12,600
all of that type of thing.

882
00:30:12,780 --> 00:30:14,310
But I think one of the points,

883
00:30:14,340 --> 00:30:15,240
and I agree with you.

884
00:30:15,240 --> 00:30:17,820
I also did my stint in corporate and loved it.

885
00:30:17,910 --> 00:30:19,290
I wasn't one of those who,

886
00:30:19,320 --> 00:30:19,560
I mean,

887
00:30:19,560 --> 00:30:20,760
I was ready for the neck.

888
00:30:20,790 --> 00:30:22,470
Actually. I wanted to stay home with the kids for a

889
00:30:22,470 --> 00:30:23,040
few years.

890
00:30:23,040 --> 00:30:24,960
So that's what I did when I could.

891
00:30:25,170 --> 00:30:27,030
And there's nothing wrong with corporate.

892
00:30:27,030 --> 00:30:28,530
Like my experience with corporate,

893
00:30:28,530 --> 00:30:30,720
I think has set me up for my future,

894
00:30:30,960 --> 00:30:34,230
but big corporate meetings that because they're scheduled for an hour,

895
00:30:34,230 --> 00:30:37,170
we're going to sit in there an hour when really productive

896
00:30:37,170 --> 00:30:38,400
talk was 15 minutes,

897
00:30:38,400 --> 00:30:39,210
things like that.

898
00:30:39,210 --> 00:30:40,920
But I think some of that has changed too.

899
00:30:40,950 --> 00:30:43,830
We've all heard about people having standup meetings instead of sit

900
00:30:43,830 --> 00:30:44,370
down meetings,

901
00:30:44,400 --> 00:30:45,390
all that kind of thing.

902
00:30:45,570 --> 00:30:47,820
But to your point about being able to sit down with

903
00:30:47,820 --> 00:30:53,160
experts, I'm feeling like that where networking and masterminds,

904
00:30:53,190 --> 00:30:54,810
even at a local level,

905
00:30:54,840 --> 00:30:57,210
with people who aren't in the same type of businesses,

906
00:30:57,210 --> 00:31:00,450
you can really help fill the void there where you can

907
00:31:00,450 --> 00:31:04,590
banter back and forth strategies and ideas and thoughts and coaching

908
00:31:04,590 --> 00:31:05,310
groups too.

909
00:31:05,340 --> 00:31:05,970
Same thing.

910
00:31:05,970 --> 00:31:06,960
So we're,

911
00:31:06,990 --> 00:31:08,520
it was a weakness.

912
00:31:08,520 --> 00:31:10,500
I think there's a way for us to fill it in

913
00:31:10,590 --> 00:31:13,320
as something that's even more beneficial for us.

914
00:31:13,800 --> 00:31:14,520
I totally agree.

915
00:31:14,520 --> 00:31:16,650
And I think one of the interesting things actually,

916
00:31:16,650 --> 00:31:19,500
and you just mentioned it then was having a group that

917
00:31:19,500 --> 00:31:22,050
isn't necessarily all your industry.

918
00:31:22,050 --> 00:31:24,450
So one thing that we do all the time is we'll

919
00:31:24,450 --> 00:31:26,580
have a coaching call a couple of times a month,

920
00:31:26,610 --> 00:31:28,860
where everyone is able to get on screen.

921
00:31:28,860 --> 00:31:30,480
They get on screen with me and it's one of the

922
00:31:30,480 --> 00:31:32,850
most enjoyable things I do because I don't have to plan

923
00:31:32,850 --> 00:31:34,710
anything. I don't create anything.

924
00:31:34,980 --> 00:31:36,180
I literally just turn up.

925
00:31:36,270 --> 00:31:37,230
Everybody comes on,

926
00:31:37,230 --> 00:31:39,060
we have a bit of a chat and then anybody,

927
00:31:39,060 --> 00:31:40,050
who's got a question,

928
00:31:40,110 --> 00:31:40,800
I answer it.

929
00:31:41,070 --> 00:31:44,250
And what's great is because I know who's in the membership

930
00:31:44,250 --> 00:31:45,280
and I know what they do.

931
00:31:45,280 --> 00:31:47,670
And, and I have an idea is if I am talking

932
00:31:47,670 --> 00:31:49,500
to one of them and they're saying,

933
00:31:49,500 --> 00:31:50,880
should I do this on my website?

934
00:31:50,880 --> 00:31:52,360
Or should I do this on social media?

935
00:31:52,360 --> 00:31:55,800
Or should I create a lead magnet about this or whatever,

936
00:31:56,100 --> 00:31:58,860
then I'm able to go answer that question,

937
00:31:58,860 --> 00:32:00,330
but then turn to someone else and go,

938
00:32:00,360 --> 00:32:00,960
actually, you know,

939
00:32:01,200 --> 00:32:04,140
so, and so that would also work really well for you.

940
00:32:04,230 --> 00:32:04,620
But so,

941
00:32:04,620 --> 00:32:06,450
and so I wouldn't do that if I was you.

942
00:32:06,720 --> 00:32:07,170
And again,

943
00:32:07,170 --> 00:32:10,170
it's like having different industries opens you up to ideas that

944
00:32:10,170 --> 00:32:11,760
you would never have thought of,

945
00:32:11,850 --> 00:32:14,550
or no one's ever tried in your industry.

946
00:32:14,760 --> 00:32:18,120
And actually why wouldn't it work and being the first could

947
00:32:18,120 --> 00:32:18,840
be amazing.

948
00:32:19,110 --> 00:32:20,070
So for me,

949
00:32:20,070 --> 00:32:20,910
I love that.

950
00:32:20,910 --> 00:32:21,570
I love the,

951
00:32:21,570 --> 00:32:26,160
and I paid and I'm part of mastermind groups and coaching

952
00:32:26,160 --> 00:32:28,710
groups in order to do that as well in order to

953
00:32:28,800 --> 00:32:31,590
just listen to what people say and what they do and

954
00:32:31,590 --> 00:32:32,580
go, okay,

955
00:32:32,580 --> 00:32:33,630
cool. I actually,

956
00:32:33,990 --> 00:32:34,920
why wouldn't that work?

957
00:32:34,920 --> 00:32:36,490
Or why couldn't I take a version of that?

958
00:32:36,490 --> 00:32:36,870
And so,

959
00:32:36,870 --> 00:32:37,740
yeah, I totally agree.

960
00:32:37,740 --> 00:32:41,000
That has gotta be our version of having Those people around

961
00:32:41,000 --> 00:32:41,980
us. Yeah.

962
00:32:42,010 --> 00:32:43,420
I'm a huge advocate of that.

963
00:32:43,420 --> 00:32:44,980
Actually. I always recommend both.

964
00:32:44,980 --> 00:32:47,350
So if you are into,

965
00:32:47,380 --> 00:32:50,470
let's say promotional products and you do sublimation or something,

966
00:32:50,500 --> 00:32:53,470
then you want to be in a group that is consistent

967
00:32:53,470 --> 00:32:55,750
with peers of yours at the product that you have.

968
00:32:55,990 --> 00:32:58,780
But then also being kind of like my group gift biz

969
00:32:58,780 --> 00:33:00,310
breeze, we have all people,

970
00:33:00,310 --> 00:33:01,420
we have bakers in there,

971
00:33:01,420 --> 00:33:03,430
we have candlemakers powders jewelry.

972
00:33:03,640 --> 00:33:05,530
And so they all just like you were saying,

973
00:33:05,560 --> 00:33:09,130
get to chat with each other about a handmade business,

974
00:33:09,130 --> 00:33:12,820
but it's true because you can get so siphoned into the

975
00:33:12,820 --> 00:33:14,770
terminology of your industry,

976
00:33:14,800 --> 00:33:16,570
the approaches of your industry,

977
00:33:16,600 --> 00:33:18,520
but by having still some commonality,

978
00:33:18,520 --> 00:33:20,800
but a little bit of a different focus,

979
00:33:20,920 --> 00:33:22,510
it really can become valuable.

980
00:33:22,510 --> 00:33:23,140
I agree with you.

981
00:33:23,140 --> 00:33:25,600
Totally. I see the same thing over on my side.

982
00:33:26,050 --> 00:33:26,860
Do you not think as well,

983
00:33:26,860 --> 00:33:29,530
sometimes that I see all the time in,

984
00:33:29,560 --> 00:33:30,130
well, I used to,

985
00:33:30,130 --> 00:33:31,540
I don't do so much of this work man,

986
00:33:31,570 --> 00:33:35,260
but when I worked with businesses as in businesses that had

987
00:33:35,260 --> 00:33:37,150
a team and a marketing department,

988
00:33:37,180 --> 00:33:39,250
they just did the same things all the time because they

989
00:33:39,250 --> 00:33:41,020
got themselves into a row and they're like,

990
00:33:41,050 --> 00:33:42,460
this is now what we do.

991
00:33:42,550 --> 00:33:43,480
And that was it.

992
00:33:43,630 --> 00:33:45,610
So they didn't bring in any new ideas.

993
00:33:45,610 --> 00:33:46,930
They didn't think about new things.

994
00:33:46,930 --> 00:33:50,170
So for me having those other people and new ideas is

995
00:33:50,170 --> 00:33:50,740
a really,

996
00:33:50,740 --> 00:33:51,610
really good thing.

997
00:33:51,760 --> 00:33:52,150
Yeah. Yeah.

998
00:33:52,300 --> 00:33:52,960
I agree with you.

999
00:33:52,960 --> 00:33:55,870
The other thing I think that would happen is the bosses,

1000
00:33:55,900 --> 00:33:56,830
the higher ups,

1001
00:33:56,860 --> 00:33:58,720
depending on how the company structure was,

1002
00:33:58,810 --> 00:34:00,970
were requiring certain reports.

1003
00:34:01,150 --> 00:34:04,000
So you had to work for the information that needed to

1004
00:34:04,000 --> 00:34:05,710
go on a piece of paper that needed to go to

1005
00:34:05,710 --> 00:34:08,350
a report and didn't move the needle at all for anything

1006
00:34:08,350 --> 00:34:09,520
you were trying to accomplish.

1007
00:34:09,550 --> 00:34:10,240
But by golly,

1008
00:34:10,240 --> 00:34:11,830
if you didn't have that paper done,

1009
00:34:11,890 --> 00:34:13,270
like where's the report.

1010
00:34:13,750 --> 00:34:15,160
Right? Right.

1011
00:34:15,190 --> 00:34:16,750
Honestly, it is like you said,

1012
00:34:16,750 --> 00:34:21,160
meeting some meeting sake reports for Jose and just not being

1013
00:34:21,160 --> 00:34:24,130
able to go with your gut sometimes just because you know

1014
00:34:24,250 --> 00:34:26,410
that actually I think that is really going to work.

1015
00:34:26,470 --> 00:34:27,160
Can we try it?

1016
00:34:27,460 --> 00:34:30,790
Yeah. Don't we all feel lighter now as the owners of

1017
00:34:30,790 --> 00:34:31,720
our own businesses,

1018
00:34:31,780 --> 00:34:34,750
I've loved this conversation so far and you know what else

1019
00:34:34,750 --> 00:34:35,260
I'm seeing,

1020
00:34:35,260 --> 00:34:37,270
and I'm not sure if you're seeing it in the UK,

1021
00:34:37,270 --> 00:34:38,860
I'm thinking you probably are,

1022
00:34:38,860 --> 00:34:40,030
but here in America,

1023
00:34:40,030 --> 00:34:43,060
I'm getting this real strong feeling of,

1024
00:34:43,240 --> 00:34:45,310
and part of it is probably because of COVID,

1025
00:34:45,310 --> 00:34:48,880
but it was happening already before then is support of small

1026
00:34:48,880 --> 00:34:50,230
businesses. I mean,

1027
00:34:50,260 --> 00:34:53,860
even favoring small businesses over now face it,

1028
00:34:53,860 --> 00:34:56,290
there's always going to be room for Amazon and target.

1029
00:34:56,290 --> 00:34:58,630
And like some of the big box stores where you can

1030
00:34:58,630 --> 00:34:59,980
get a lot of products cheaply,

1031
00:35:00,190 --> 00:35:05,020
but the quality and supporting a handmade business or a small

1032
00:35:05,020 --> 00:35:07,120
business of any sort,

1033
00:35:07,150 --> 00:35:11,050
right. Seems to becoming more and more favorable these days.

1034
00:35:11,080 --> 00:35:11,920
Do you see that?

1035
00:35:12,370 --> 00:35:13,900
Yeah, I absolutely do see that.

1036
00:35:14,170 --> 00:35:15,970
I think it comes down to,

1037
00:35:16,030 --> 00:35:17,950
because of something like social media,

1038
00:35:17,950 --> 00:35:22,270
because of how open and authentic our marketing is now is

1039
00:35:22,270 --> 00:35:24,160
that we decide that we want to work with people.

1040
00:35:24,160 --> 00:35:24,760
We like,

1041
00:35:24,790 --> 00:35:26,290
we want to buy from people.

1042
00:35:26,290 --> 00:35:26,890
We like.

1043
00:35:27,130 --> 00:35:33,460
So I want to support the companies that I enjoy interacting

1044
00:35:33,460 --> 00:35:34,090
with. So there's,

1045
00:35:34,150 --> 00:35:34,920
I joke that.

1046
00:35:34,930 --> 00:35:37,090
And if you check out my about page on my website,

1047
00:35:37,140 --> 00:35:39,510
I say that I drink tea because I'm British and by

1048
00:35:39,510 --> 00:35:40,110
tea. I mean,

1049
00:35:40,110 --> 00:35:41,700
Jen and I loved you.

1050
00:35:42,560 --> 00:35:44,630
We gotta get together when you come to San Diego next.

1051
00:35:44,720 --> 00:35:46,700
Absolutely. Absolutely.

1052
00:35:46,730 --> 00:35:48,530
And we do gin while in the UK,

1053
00:35:48,530 --> 00:35:49,790
we've got a lot of gin over here,

1054
00:35:50,030 --> 00:35:51,620
but there's this amazing shop,

1055
00:35:51,650 --> 00:35:54,200
probably like 30 minutes from where I live that sells all

1056
00:35:54,200 --> 00:35:54,800
these amazing,

1057
00:35:54,800 --> 00:35:57,830
different gens that you wouldn't necessarily see in a supermarket or

1058
00:35:57,830 --> 00:36:00,980
shop. And what's amazing about going to them,

1059
00:36:01,010 --> 00:36:02,510
even though it's out of my way,

1060
00:36:02,540 --> 00:36:05,180
even though it's not delivering to my door and I could

1061
00:36:05,180 --> 00:36:06,020
probably get it,

1062
00:36:06,020 --> 00:36:09,320
maybe a paint or two cheaper by ordering it online is

1063
00:36:09,320 --> 00:36:11,630
that when I walk into that shop and I say to

1064
00:36:11,630 --> 00:36:12,110
the owner,

1065
00:36:12,140 --> 00:36:13,250
I'm thinking about this one,

1066
00:36:13,250 --> 00:36:15,500
what do you think she knows me so well,

1067
00:36:15,500 --> 00:36:16,640
now that she'll go,

1068
00:36:16,640 --> 00:36:17,960
that's not for you to raise it.

1069
00:36:18,110 --> 00:36:19,460
I don't think you're going to like that.

1070
00:36:19,520 --> 00:36:21,620
Or she can give me a sample of it.

1071
00:36:21,860 --> 00:36:25,070
And that is why I will go to her all the

1072
00:36:25,070 --> 00:36:28,220
time as compared to buying it from Amazon or from an

1073
00:36:28,220 --> 00:36:29,060
online store,

1074
00:36:29,090 --> 00:36:32,210
because she knows the same as the love that goes into

1075
00:36:32,210 --> 00:36:34,640
the products that Nick my member creates.

1076
00:36:34,910 --> 00:36:36,290
I would rather go to her.

1077
00:36:36,290 --> 00:36:37,760
So by having some cushions done,

1078
00:36:37,760 --> 00:36:38,900
I've recently done my garden.

1079
00:36:38,900 --> 00:36:41,270
I got the most interaction of stuff I've ever done if

1080
00:36:41,270 --> 00:36:41,690
I'm on it.

1081
00:36:42,050 --> 00:36:42,500
But you know,

1082
00:36:42,500 --> 00:36:43,370
people love that stuff.

1083
00:36:43,670 --> 00:36:45,110
And I was having some cushions made.

1084
00:36:45,110 --> 00:36:46,400
And of course my first place was,

1085
00:36:46,460 --> 00:36:47,210
Oh, I love Nick.

1086
00:36:47,210 --> 00:36:48,320
Nick does great stuff.

1087
00:36:48,530 --> 00:36:50,270
I wonder if she wants to do this.

1088
00:36:50,270 --> 00:36:52,190
I wonder if this is what she would do.

1089
00:36:52,400 --> 00:36:53,450
And I went to her and said,

1090
00:36:53,450 --> 00:36:53,690
you know,

1091
00:36:53,720 --> 00:36:54,700
do you make cushions?

1092
00:36:54,730 --> 00:36:54,980
She's like,

1093
00:36:54,980 --> 00:36:55,550
yeah, great.

1094
00:36:55,580 --> 00:36:55,850
I'm like,

1095
00:36:55,940 --> 00:36:58,700
I gave her the business because we want to work with

1096
00:36:58,700 --> 00:36:59,540
people we like,

1097
00:36:59,630 --> 00:37:00,710
and that we resonate with.

1098
00:37:00,740 --> 00:37:03,140
And I think that is one of the reasons why we

1099
00:37:03,140 --> 00:37:07,640
are wanting to support smaller businesses and buy from those businesses.

1100
00:37:07,640 --> 00:37:08,600
Because like you said,

1101
00:37:08,600 --> 00:37:10,130
there is always going to be stuff that I order from

1102
00:37:10,130 --> 00:37:13,310
Amazon without dates like the kids go through charger,

1103
00:37:13,310 --> 00:37:14,510
wires on phones.

1104
00:37:14,540 --> 00:37:15,590
Like you wouldn't really,

1105
00:37:15,830 --> 00:37:18,710
I don't know why they obviously eat the most of thing,

1106
00:37:18,740 --> 00:37:20,420
but so I'm going to buy that from Amazon.

1107
00:37:20,450 --> 00:37:23,330
But like for other things where the skill has gone into

1108
00:37:23,330 --> 00:37:25,130
it, and especially in the handmade industry,

1109
00:37:25,190 --> 00:37:26,210
it's not the same,

1110
00:37:26,210 --> 00:37:28,460
it's the skill of what you do.

1111
00:37:28,460 --> 00:37:30,590
And what you're making is your superpower.

1112
00:37:30,830 --> 00:37:32,240
That's your USP.

1113
00:37:32,300 --> 00:37:34,520
And you'll do it slightly different to someone else and your

1114
00:37:34,520 --> 00:37:36,200
market in a way that's slightly different.

1115
00:37:36,200 --> 00:37:38,900
Or you'll talk about why you love it in a different

1116
00:37:38,900 --> 00:37:40,810
way. And that will inspire me to buy from you.

1117
00:37:41,360 --> 00:37:45,290
Absolutely. And I think people are also getting tired of having

1118
00:37:45,320 --> 00:37:46,730
let's use your cushion covers.

1119
00:37:46,730 --> 00:37:49,130
Okay. You don't want to go to one of your friend's

1120
00:37:49,130 --> 00:37:51,590
houses and see that they have the same cushion covers.

1121
00:37:51,920 --> 00:37:53,210
You want to be unique.

1122
00:37:53,240 --> 00:37:55,700
And I think that's why some of we're going away from

1123
00:37:55,700 --> 00:37:58,670
some of the more quote unquote chain type stores,

1124
00:37:58,940 --> 00:38:01,520
because our friends are going to have something similar.

1125
00:38:01,580 --> 00:38:03,110
Or if I'm in Houston,

1126
00:38:03,110 --> 00:38:04,940
I could buy the same thing that I could buy here

1127
00:38:04,940 --> 00:38:05,690
in Chicago.

1128
00:38:05,690 --> 00:38:10,280
And that starting now to get boring and more unique is

1129
00:38:10,280 --> 00:38:11,960
starting to become more popular.

1130
00:38:11,960 --> 00:38:14,150
But here's the thing Theresa,

1131
00:38:14,390 --> 00:38:16,490
and I know you're going to have some really good information

1132
00:38:16,490 --> 00:38:19,490
to say on top of this is the only way you

1133
00:38:19,490 --> 00:38:20,510
get that connection.

1134
00:38:20,510 --> 00:38:23,510
Like you went to your gin person,

1135
00:38:23,540 --> 00:38:24,830
right? Like you walked in.

1136
00:38:24,830 --> 00:38:27,560
And so you started building a relationship that way.

1137
00:38:27,830 --> 00:38:29,900
And the way we have to do it online too,

1138
00:38:29,900 --> 00:38:31,430
is showing up,

1139
00:38:31,550 --> 00:38:32,060
being there,

1140
00:38:32,060 --> 00:38:34,040
like you were just talking about how we want to buy

1141
00:38:34,040 --> 00:38:35,240
from people that we like,

1142
00:38:35,440 --> 00:38:36,520
who kind of know us,

1143
00:38:36,520 --> 00:38:38,080
where we've established a relationship.

1144
00:38:38,260 --> 00:38:41,740
The only way we I'm speaking gift biz listeners,

1145
00:38:41,740 --> 00:38:45,010
you and I are going to have our audience know us

1146
00:38:45,100 --> 00:38:48,760
is by showing up and being online and being our personal

1147
00:38:48,760 --> 00:38:51,130
selves, not hiding behind posts all the time,

1148
00:38:51,370 --> 00:38:53,050
but showing ourselves,

1149
00:38:53,400 --> 00:38:58,410
Honestly, this for me is one of the biggest things for

1150
00:38:58,560 --> 00:38:59,730
any business.

1151
00:38:59,760 --> 00:39:01,140
That's a smaller business.

1152
00:39:01,440 --> 00:39:04,200
And especially in this industry,

1153
00:39:04,410 --> 00:39:08,040
so showing up and showing who you are and having that

1154
00:39:08,040 --> 00:39:10,920
conversation is important anyhow,

1155
00:39:10,980 --> 00:39:13,770
like regardless of whether it's online or whatever,

1156
00:39:14,010 --> 00:39:16,110
and if it was a networking situation.

1157
00:39:16,110 --> 00:39:18,360
So let's say previous to COVID,

1158
00:39:18,360 --> 00:39:20,430
let's say you were going out and you were networking.

1159
00:39:20,430 --> 00:39:22,290
And actually that was bringing you in a bit of business.

1160
00:39:22,290 --> 00:39:23,040
And that was great.

1161
00:39:23,070 --> 00:39:25,770
You're basically walking into a room full of other business owners,

1162
00:39:25,860 --> 00:39:27,000
whether it's a mum thing,

1163
00:39:27,000 --> 00:39:27,660
whether it's a,

1164
00:39:27,690 --> 00:39:28,710
whatever the thing is,

1165
00:39:28,950 --> 00:39:31,860
and you're going up and having conversations with people and I

1166
00:39:31,860 --> 00:39:34,500
like an online to this,

1167
00:39:34,500 --> 00:39:38,700
right? So imagine the scenario you are in a networking situation,

1168
00:39:38,700 --> 00:39:40,530
you walk into the room and you walk up to someone

1169
00:39:40,530 --> 00:39:42,450
and introduce yourself because that's what you do.

1170
00:39:42,450 --> 00:39:43,500
You don't know anybody and you go,

1171
00:39:43,500 --> 00:39:44,520
hi, Sarah,

1172
00:39:44,520 --> 00:39:45,240
my name's Teresa,

1173
00:39:45,240 --> 00:39:45,930
how are you doing?

1174
00:39:45,930 --> 00:39:46,140
She's like,

1175
00:39:46,140 --> 00:39:46,740
yeah, I'm good.

1176
00:39:46,740 --> 00:39:47,730
And you tell them what you do.

1177
00:39:47,730 --> 00:39:49,050
And you ask what she does.

1178
00:39:49,050 --> 00:39:50,400
And you have a bit of a conversation.

1179
00:39:50,400 --> 00:39:50,700
You say,

1180
00:39:50,700 --> 00:39:51,420
have you been here before?

1181
00:39:51,420 --> 00:39:52,470
Knows my first time.

1182
00:39:52,470 --> 00:39:53,520
Okay. Do you know anybody?

1183
00:39:53,760 --> 00:39:57,150
And you make small talk and then it comes like 60

1184
00:39:57,150 --> 00:39:58,530
seconds or whatever it is.

1185
00:39:58,530 --> 00:40:01,230
And you give your elevator pitch about what you do and

1186
00:40:01,230 --> 00:40:01,740
then that's it.

1187
00:40:01,740 --> 00:40:03,840
And you go home and then you go again the following

1188
00:40:03,840 --> 00:40:04,950
week and Sarah is there again.

1189
00:40:04,950 --> 00:40:06,390
And of course it's a familiar face and like,

1190
00:40:06,420 --> 00:40:06,780
Oh, hi,

1191
00:40:06,780 --> 00:40:07,830
Sarah, how you doing?

1192
00:40:07,830 --> 00:40:08,760
How was your weekend?

1193
00:40:09,060 --> 00:40:11,550
And then you start having a conversation about Sarah has got

1194
00:40:11,550 --> 00:40:12,030
kids. Oh,

1195
00:40:12,030 --> 00:40:13,800
great. How would your children mind at this age?

1196
00:40:14,040 --> 00:40:15,600
And you start to find similarities.

1197
00:40:15,600 --> 00:40:16,650
And then you kind of go,

1198
00:40:16,680 --> 00:40:17,250
did you do that?

1199
00:40:17,250 --> 00:40:18,000
Have you tried this?

1200
00:40:18,000 --> 00:40:19,650
And then you find that a bit more about that business.

1201
00:40:19,650 --> 00:40:21,570
And over the weeks coming,

1202
00:40:21,630 --> 00:40:24,120
and she keeps listening to 60 seconds and you keep listening

1203
00:40:24,120 --> 00:40:26,130
to hers and then eventually Sarah will get,

1204
00:40:26,130 --> 00:40:26,430
you know,

1205
00:40:26,430 --> 00:40:28,080
well, I have a need for this.

1206
00:40:28,140 --> 00:40:30,030
And I'm thinking that you might be able to help.

1207
00:40:30,060 --> 00:40:31,710
And then eventually you have that kind of,

1208
00:40:31,770 --> 00:40:34,320
okay, let me show you what I do or let me

1209
00:40:34,320 --> 00:40:35,940
give you some information that might help.

1210
00:40:35,940 --> 00:40:36,690
And if you get stuck,

1211
00:40:36,690 --> 00:40:38,640
then come and have a chat and we can work together.

1212
00:40:38,910 --> 00:40:40,440
And then you get into that conversation.

1213
00:40:40,440 --> 00:40:43,830
Okay. So then let's take that networking meeting online.

1214
00:40:44,010 --> 00:40:49,080
So effectively what's happening in online is you are walking into

1215
00:40:49,080 --> 00:40:50,610
that networking room and you're going,

1216
00:40:50,610 --> 00:40:51,180
hi, Sarah,

1217
00:40:51,180 --> 00:40:53,670
my name's Teresa and I have an online business membership.

1218
00:40:53,670 --> 00:40:54,150
It does this,

1219
00:40:54,150 --> 00:40:55,890
it's this much money would you like to buy it?

1220
00:40:56,220 --> 00:40:58,650
And then they look at you like you have three heads

1221
00:40:58,890 --> 00:41:01,860
because it would be the weirdest scenario in the world.

1222
00:41:01,860 --> 00:41:03,600
If you were to do that in person.

1223
00:41:03,840 --> 00:41:06,840
But what happens is you do it online and no one

1224
00:41:06,840 --> 00:41:09,420
buys and you don't know why that is.

1225
00:41:09,630 --> 00:41:10,620
You look at that and go,

1226
00:41:10,620 --> 00:41:11,400
well, this is rubbish.

1227
00:41:11,400 --> 00:41:13,380
It doesn't work like Facebook ads,

1228
00:41:13,410 --> 00:41:14,370
terrible don't work.

1229
00:41:14,400 --> 00:41:17,220
But what you've done is you've missed out all of that

1230
00:41:17,220 --> 00:41:19,110
preamble. You've missed out.

1231
00:41:19,290 --> 00:41:20,190
This is who I am.

1232
00:41:20,220 --> 00:41:21,450
This is what I do on a weekend.

1233
00:41:21,480 --> 00:41:22,980
This is why I do what I do.

1234
00:41:23,190 --> 00:41:24,720
These are some of the products I settled.

1235
00:41:24,720 --> 00:41:26,310
This is what I love about what I do.

1236
00:41:26,520 --> 00:41:29,640
This is me on a Sunday night preparing for my week.

1237
00:41:29,820 --> 00:41:31,740
This is me sat in a messy office,

1238
00:41:31,740 --> 00:41:32,790
trying to tidy up.

1239
00:41:33,290 --> 00:41:35,720
I've just had loads of samples of materials in.

1240
00:41:35,960 --> 00:41:38,870
This is me and my kids helping me make this thing.

1241
00:41:39,140 --> 00:41:41,360
This is me doing the process.

1242
00:41:41,570 --> 00:41:44,960
And then there's the other side of that of you showing

1243
00:41:44,960 --> 00:41:47,390
up is you interacting again?

1244
00:41:47,450 --> 00:41:49,940
Social media is a online networking.

1245
00:41:49,970 --> 00:41:53,150
This isn't a billboard for businesses to go buy my staff,

1246
00:41:53,180 --> 00:41:53,900
look at my stuff.

1247
00:41:54,080 --> 00:41:55,100
So again,

1248
00:41:55,100 --> 00:41:57,320
it's about you responding to their comments.

1249
00:41:57,350 --> 00:42:01,160
It's you knowing who you're trying to sell to and going

1250
00:42:01,160 --> 00:42:03,950
to like their stuff and commenting on their stuff.

1251
00:42:03,950 --> 00:42:06,710
So let's say if I take my example of my member

1252
00:42:06,710 --> 00:42:11,150
next, she sells these products that are normally mums or Nan's

1253
00:42:11,160 --> 00:42:12,440
or whatever that buy them.

1254
00:42:12,500 --> 00:42:14,270
The children are fairly young still,

1255
00:42:14,270 --> 00:42:16,880
cause they're normally using like a one year old and once

1256
00:42:16,880 --> 00:42:18,140
they've grown out and that sort of thing.

1257
00:42:18,290 --> 00:42:21,050
So Nick needs to be going to places where those types

1258
00:42:21,050 --> 00:42:22,220
of people are going to hang out.

1259
00:42:22,550 --> 00:42:24,710
She needs to be commenting on their picture.

1260
00:42:24,720 --> 00:42:26,750
She needs to be having conversations with them.

1261
00:42:26,960 --> 00:42:30,050
She needs to be replying to their stories because this is

1262
00:42:30,050 --> 00:42:31,790
the two way conversation.

1263
00:42:31,790 --> 00:42:32,990
This is the two week thing.

1264
00:42:33,260 --> 00:42:35,300
And this is the thing that people miss out.

1265
00:42:35,510 --> 00:42:36,800
They see it as a billboard.

1266
00:42:36,830 --> 00:42:37,220
They say,

1267
00:42:37,220 --> 00:42:39,560
buy my stuff and no one buys and they go,

1268
00:42:39,860 --> 00:42:41,810
either social media is rubbish.

1269
00:42:41,810 --> 00:42:42,530
It doesn't work.

1270
00:42:42,620 --> 00:42:43,910
Or I'm rubbish.

1271
00:42:43,940 --> 00:42:44,900
I've got a terrible product.

1272
00:42:44,900 --> 00:42:45,710
No one wants to buy it.

1273
00:42:45,950 --> 00:42:47,180
And it's not the case.

1274
00:42:47,240 --> 00:42:48,050
It's the case of,

1275
00:42:48,080 --> 00:42:50,750
I had a great example where there's a lady who just

1276
00:42:50,750 --> 00:42:52,730
joined my membership about a week or two ago.

1277
00:42:53,030 --> 00:42:58,640
And she joined my membership after an entire year of following

1278
00:42:58,640 --> 00:43:01,370
me. So she saw me speak at an event over a

1279
00:43:01,370 --> 00:43:02,030
year ago.

1280
00:43:02,300 --> 00:43:04,130
She then saw me speak at another event.

1281
00:43:04,130 --> 00:43:05,240
Probably six months later,

1282
00:43:05,240 --> 00:43:06,290
she's followed all my stuff.

1283
00:43:06,290 --> 00:43:07,340
She likes all my posts.

1284
00:43:07,520 --> 00:43:09,230
She listens to my podcast.

1285
00:43:09,230 --> 00:43:10,460
She does all the things,

1286
00:43:10,670 --> 00:43:13,160
but it took her 12 months to make the decision to

1287
00:43:13,160 --> 00:43:14,000
join the membership.

1288
00:43:14,240 --> 00:43:16,640
Now, what if I had said to her in day one,

1289
00:43:16,670 --> 00:43:18,020
John, to buy my stuff and she had said no,

1290
00:43:18,020 --> 00:43:19,310
and I'd gotten one that was a waste of time.

1291
00:43:19,550 --> 00:43:20,630
It takes time.

1292
00:43:20,630 --> 00:43:22,760
And it takes that commitment to show up and go.

1293
00:43:22,820 --> 00:43:24,770
This is who I am and be really vulnerable about it.

1294
00:43:24,770 --> 00:43:27,590
And talk about your process and talk about how you're managing

1295
00:43:27,590 --> 00:43:31,250
or how you're transitioning through from part time to full time

1296
00:43:31,250 --> 00:43:33,590
in the business or the new machine you've just got or

1297
00:43:33,590 --> 00:43:36,230
a new way that you create a particular thing that you

1298
00:43:36,230 --> 00:43:38,270
do. So we want to see that stuff.

1299
00:43:38,300 --> 00:43:38,720
And again,

1300
00:43:38,720 --> 00:43:39,290
just really quickly,

1301
00:43:39,290 --> 00:43:42,260
I have a friend who is a jewelry maker and she,

1302
00:43:42,440 --> 00:43:43,430
I didn't realize,

1303
00:43:43,430 --> 00:43:44,570
cause I've obviously had it yet.

1304
00:43:44,600 --> 00:43:46,790
She would come in and I'd see her and she'd make

1305
00:43:46,790 --> 00:43:48,170
these beautiful rings.

1306
00:43:48,170 --> 00:43:49,250
Or she would say,

1307
00:43:49,310 --> 00:43:51,770
this is one of my rings and dada stunning.

1308
00:43:51,770 --> 00:43:52,490
And it's gorgeous.

1309
00:43:52,490 --> 00:43:53,450
And it was really high end.

1310
00:43:53,660 --> 00:43:55,460
And it occurred to me after several,

1311
00:43:55,460 --> 00:43:56,510
several months of being friends,

1312
00:43:56,510 --> 00:43:56,780
I went,

1313
00:43:56,840 --> 00:43:58,100
do you actually meet them?

1314
00:43:59,810 --> 00:44:00,650
Well? And I said,

1315
00:44:00,710 --> 00:44:01,820
do you actually meet that?

1316
00:44:01,820 --> 00:44:02,210
And she's like,

1317
00:44:02,210 --> 00:44:04,600
yeah. I said,

1318
00:44:04,600 --> 00:44:05,730
I didn't realize it.

1319
00:44:05,730 --> 00:44:07,360
You actually made them.

1320
00:44:07,600 --> 00:44:11,050
I assumed that she designed them and then maybe she sent

1321
00:44:11,050 --> 00:44:14,110
them off somewhere or because these were absolutely amazing.

1322
00:44:14,290 --> 00:44:16,000
And these are big diamonds and,

1323
00:44:16,010 --> 00:44:17,620
and I was blown away and they said,

1324
00:44:17,620 --> 00:44:18,310
but you know what?

1325
00:44:18,370 --> 00:44:19,720
I've been friends all this time.

1326
00:44:19,750 --> 00:44:20,860
Obviously I'd never asked the question,

1327
00:44:20,860 --> 00:44:22,180
but I follow you on social media.

1328
00:44:22,240 --> 00:44:23,350
And I don't know that.

1329
00:44:23,410 --> 00:44:24,430
And that's not good.

1330
00:44:24,760 --> 00:44:26,470
I need to see you do that.

1331
00:44:26,500 --> 00:44:28,450
I need to see that you've got that skill because the

1332
00:44:28,450 --> 00:44:31,830
credibility of my opinion of you will go up tenfold.

1333
00:44:32,220 --> 00:44:35,070
Yeah. This is such a good point because I think we're

1334
00:44:35,070 --> 00:44:37,560
so close to the products that we made and what we

1335
00:44:37,560 --> 00:44:39,090
do, we're too close.

1336
00:44:39,120 --> 00:44:41,550
And so it's kind of like if you were going across

1337
00:44:41,640 --> 00:44:45,510
a Grambling Creek and the stones were like super far apart,

1338
00:44:45,510 --> 00:44:48,090
so you had to jump to each stone.

1339
00:44:48,150 --> 00:44:50,790
Right. But instead of the stones were closer together,

1340
00:44:50,790 --> 00:44:52,590
you could just walk across them easily.

1341
00:44:52,650 --> 00:44:55,470
I think that's what we do because that's so interesting that

1342
00:44:55,470 --> 00:44:56,070
you didn't know.

1343
00:44:56,070 --> 00:44:57,240
And she's a close friend,

1344
00:44:57,270 --> 00:44:58,800
but she didn't tell you.

1345
00:44:59,040 --> 00:45:00,480
And so if you didn't know,

1346
00:45:00,480 --> 00:45:01,410
as a friend,

1347
00:45:01,470 --> 00:45:03,840
what do you think about social media viewers?

1348
00:45:04,080 --> 00:45:08,580
There's no way we have to like walk or take people's

1349
00:45:08,580 --> 00:45:10,440
hand and walk them through.

1350
00:45:10,440 --> 00:45:12,900
And it seems so obvious to us,

1351
00:45:13,170 --> 00:45:14,790
but this is such a great story.

1352
00:45:14,790 --> 00:45:16,650
I'm so glad you said that it's so true.

1353
00:45:16,920 --> 00:45:18,630
And that helps us with content then,

1354
00:45:18,690 --> 00:45:21,810
right? Because we already have more content than we think of

1355
00:45:21,810 --> 00:45:22,620
as makers,

1356
00:45:22,620 --> 00:45:24,870
because we can talk about the systems,

1357
00:45:25,110 --> 00:45:25,650
give sneak,

1358
00:45:25,650 --> 00:45:26,850
peeks of behind the scenes.

1359
00:45:26,850 --> 00:45:28,260
How do you create things?

1360
00:45:28,500 --> 00:45:29,940
Show finished product,

1361
00:45:29,970 --> 00:45:31,770
just show lifestyle things,

1362
00:45:31,770 --> 00:45:33,420
how you incorporate all of this stuff.

1363
00:45:33,600 --> 00:45:35,610
But we have to be showing that and putting it out

1364
00:45:35,610 --> 00:45:39,470
there. I think of the things that you think are obvious,

1365
00:45:39,470 --> 00:45:42,620
right? I don't know that you saw another friend of mine.

1366
00:45:42,680 --> 00:45:46,550
My daughter and her daughter are best friends and she makes

1367
00:45:46,820 --> 00:45:48,020
clothes for children.

1368
00:45:48,050 --> 00:45:48,680
And Oh,

1369
00:45:48,680 --> 00:45:50,090
this woman's got an eye for fabric.

1370
00:45:50,180 --> 00:45:51,950
It is so beautiful.

1371
00:45:51,950 --> 00:45:53,150
Like it's so,

1372
00:45:53,180 --> 00:45:53,840
so good.

1373
00:45:54,080 --> 00:45:56,150
And I went to pick up my daughter from her house

1374
00:45:56,150 --> 00:45:59,360
the other week she'd had a play day and she told

1375
00:45:59,360 --> 00:46:03,500
me that she is now designing the fabrics and giving them

1376
00:46:03,500 --> 00:46:07,250
to fabric maker and basically making her own fabrics and the

1377
00:46:07,250 --> 00:46:11,900
designs you cannot get anywhere else because she is designing them.

1378
00:46:11,900 --> 00:46:14,270
Right. And that one blew my mind.

1379
00:46:14,270 --> 00:46:14,750
Cause I was like,

1380
00:46:14,780 --> 00:46:16,400
how incredibly talented is this woman?

1381
00:46:16,640 --> 00:46:17,390
But again,

1382
00:46:17,480 --> 00:46:19,160
that's what you need to tell me.

1383
00:46:19,340 --> 00:46:20,990
And you don't need to tell me once you need to

1384
00:46:20,990 --> 00:46:23,960
tell me every week in our social media posts,

1385
00:46:24,140 --> 00:46:25,880
you need to frame it in a different way or you

1386
00:46:25,880 --> 00:46:27,680
need to show a different picture or you need to,

1387
00:46:27,680 --> 00:46:29,270
because we all know,

1388
00:46:29,390 --> 00:46:33,650
even if I followed you and loved your stuff and kept

1389
00:46:33,650 --> 00:46:34,250
watching it,

1390
00:46:34,280 --> 00:46:37,520
I still only see probably less than half.

1391
00:46:37,820 --> 00:46:38,570
And if that was,

1392
00:46:38,570 --> 00:46:40,400
if I was like a really big fan,

1393
00:46:40,670 --> 00:46:43,280
the truth is the organic reach is so low.

1394
00:46:43,520 --> 00:46:44,840
The people who open your emails,

1395
00:46:44,840 --> 00:46:45,410
if you're lucky,

1396
00:46:45,410 --> 00:46:45,830
it's 20,

1397
00:46:45,830 --> 00:46:49,130
30%. We think as business owners,

1398
00:46:49,130 --> 00:46:52,190
we are bombarding people and I'm telling you,

1399
00:46:52,190 --> 00:46:53,690
we are nowhere near.

1400
00:46:53,990 --> 00:46:55,610
And if let's say,

1401
00:46:55,610 --> 00:46:56,420
for instance,

1402
00:46:56,480 --> 00:46:58,520
you're putting all this amazing content out.

1403
00:46:58,520 --> 00:47:00,050
You're telling people what you do all the time.

1404
00:47:00,230 --> 00:47:01,850
You're doing calls to action.

1405
00:47:01,850 --> 00:47:03,140
You're showing how you make it.

1406
00:47:03,140 --> 00:47:05,870
You're telling them that your superpowers about what makes you so

1407
00:47:05,870 --> 00:47:07,790
brilliant. And let's say for instance,

1408
00:47:07,790 --> 00:47:09,320
there is one person looking at thinking,

1409
00:47:09,350 --> 00:47:10,250
God, I'm sick of that.

1410
00:47:10,250 --> 00:47:11,360
I've seen it five times.

1411
00:47:11,420 --> 00:47:12,530
They're not your customer.

1412
00:47:12,770 --> 00:47:14,570
So if they want to choose to unfollow,

1413
00:47:14,570 --> 00:47:16,040
you absolutely fine.

1414
00:47:16,040 --> 00:47:17,360
Cause they're never going to buy your stuff.

1415
00:47:17,780 --> 00:47:19,640
Honestly. You think that?

1416
00:47:19,640 --> 00:47:20,600
I can't say that again.

1417
00:47:20,600 --> 00:47:22,730
Cause everyone knows that they don't.

1418
00:47:22,760 --> 00:47:25,100
The lady that had followed me for 12 months,

1419
00:47:25,130 --> 00:47:26,330
she actually said to me,

1420
00:47:26,330 --> 00:47:27,350
before she joined,

1421
00:47:27,350 --> 00:47:29,030
she hadn't even looked at,

1422
00:47:29,200 --> 00:47:30,490
was included in the Academy.

1423
00:47:30,850 --> 00:47:33,370
Hadn't even been to the sales page.

1424
00:47:33,610 --> 00:47:34,420
And I just thought,

1425
00:47:34,510 --> 00:47:36,760
I sit here thinking I talk about it all the time.

1426
00:47:37,030 --> 00:47:40,480
And I actually evidently I don't because someone who follows me

1427
00:47:40,480 --> 00:47:45,100
really avidly had never even clicked to look at the sales

1428
00:47:45,100 --> 00:47:46,690
page. So yeah,

1429
00:47:46,900 --> 00:47:48,220
you've got to put it out there.

1430
00:47:48,220 --> 00:47:49,450
You've got to keep saying,

1431
00:47:49,490 --> 00:47:52,480
you've got to keep promoting those things cause we won't see

1432
00:47:52,480 --> 00:47:53,460
it. Right.

1433
00:47:53,490 --> 00:47:55,560
Or they might just not be in the market for it

1434
00:47:55,560 --> 00:47:56,130
right now.

1435
00:47:56,430 --> 00:47:59,820
Exactly. And if you don't stay in front of them with

1436
00:47:59,820 --> 00:48:00,600
your message,

1437
00:48:00,630 --> 00:48:02,130
when they are ready to buy,

1438
00:48:02,160 --> 00:48:03,330
you're not going to be there,

1439
00:48:03,450 --> 00:48:04,680
but someone else might be.

1440
00:48:04,890 --> 00:48:06,630
So you always have to be out there.

1441
00:48:06,840 --> 00:48:09,030
Okay. As we start winding down here,

1442
00:48:09,360 --> 00:48:12,810
are there any mistakes or cautions you would give us that

1443
00:48:12,810 --> 00:48:15,600
you continue seeing people doing with marketing?

1444
00:48:16,320 --> 00:48:20,370
Yeah. I think the key thing for me is that interaction

1445
00:48:20,370 --> 00:48:23,190
and that engagement because of the fact that people are seeing

1446
00:48:23,210 --> 00:48:26,280
as kind of an advert or a kind of way to

1447
00:48:26,280 --> 00:48:26,940
shape the world,

1448
00:48:26,940 --> 00:48:28,350
that it's gotta be a two way thing.

1449
00:48:28,590 --> 00:48:29,400
And also,

1450
00:48:29,400 --> 00:48:31,350
especially in this industry,

1451
00:48:31,470 --> 00:48:35,550
user generated content is like the best thing.

1452
00:48:35,790 --> 00:48:38,760
So you are in an industry where you sell products and

1453
00:48:38,760 --> 00:48:40,260
not just like any product,

1454
00:48:40,470 --> 00:48:41,820
but handmade,

1455
00:48:41,850 --> 00:48:43,080
beautiful love,

1456
00:48:43,080 --> 00:48:44,970
poured into crafted,

1457
00:48:45,030 --> 00:48:47,700
skilled, amazing stuff.

1458
00:48:47,730 --> 00:48:51,750
Okay. So you want to do everything in your power to

1459
00:48:51,750 --> 00:48:52,650
get other people,

1460
00:48:52,650 --> 00:48:54,930
to talk about how amazing those products are.

1461
00:48:55,170 --> 00:48:58,020
So when you send your product or you sell your product

1462
00:48:58,050 --> 00:48:59,700
or however you get it to your customer,

1463
00:48:59,940 --> 00:49:02,730
you want a card in there that says I'm on social

1464
00:49:02,730 --> 00:49:04,740
media. And I would love it.

1465
00:49:05,040 --> 00:49:07,890
If you would take a photo and tag me in,

1466
00:49:08,130 --> 00:49:10,770
if you would share with your friends,

1467
00:49:10,830 --> 00:49:13,440
this thing and then incentivize them.

1468
00:49:13,440 --> 00:49:14,520
So tell them,

1469
00:49:14,610 --> 00:49:16,920
if you do this once a month,

1470
00:49:17,010 --> 00:49:19,590
I pick one winner who has tagged me in a post

1471
00:49:19,830 --> 00:49:23,220
and I give you a 20 page voucher or $20 voucher,

1472
00:49:23,250 --> 00:49:25,920
or I give you a chance to win X,

1473
00:49:25,920 --> 00:49:26,450
Y, Z.

1474
00:49:26,760 --> 00:49:28,590
You've got to give them incentive because at the end of

1475
00:49:28,590 --> 00:49:30,900
day, people got their own stuff to do and they need

1476
00:49:30,900 --> 00:49:31,590
that incentive.

1477
00:49:31,800 --> 00:49:35,010
But trying to get as many people to be posting on

1478
00:49:35,010 --> 00:49:35,970
social media,

1479
00:49:36,270 --> 00:49:37,050
your products,

1480
00:49:37,050 --> 00:49:37,830
your staff,

1481
00:49:37,950 --> 00:49:41,370
working with people who are maybe brand advocates,

1482
00:49:41,400 --> 00:49:43,350
maybe micro-influencers,

1483
00:49:43,350 --> 00:49:47,010
but you want people to be showing your staff because you

1484
00:49:47,010 --> 00:49:48,870
saying, look how lovely my stuff is,

1485
00:49:48,870 --> 00:49:49,650
is great.

1486
00:49:49,920 --> 00:49:52,530
However, sharing on Insta story,

1487
00:49:52,560 --> 00:49:55,260
we tweeting sharing on Facebook,

1488
00:49:55,380 --> 00:49:56,850
someone else going,

1489
00:49:56,910 --> 00:49:57,780
Oh my goodness,

1490
00:49:57,780 --> 00:49:58,740
I've just got this.

1491
00:49:58,740 --> 00:50:02,340
And how amazing is it that works 10 fold as good

1492
00:50:02,340 --> 00:50:03,120
as you could do.

1493
00:50:03,360 --> 00:50:05,250
So user generated content,

1494
00:50:05,250 --> 00:50:05,700
like I said,

1495
00:50:05,700 --> 00:50:07,080
look for the opportunities.

1496
00:50:07,290 --> 00:50:10,230
Definitely when your sending them stuff and make sure there's a

1497
00:50:10,230 --> 00:50:10,770
card in there,

1498
00:50:10,780 --> 00:50:13,380
make sure you're asking them maybe in a followup email or

1499
00:50:13,380 --> 00:50:16,560
in the email that confirms the item or whatever it is.

1500
00:50:16,560 --> 00:50:18,960
Think about all the places and all the ways in which

1501
00:50:18,990 --> 00:50:21,990
you can encourage someone to take a photo to tag you

1502
00:50:21,990 --> 00:50:24,600
in, to share the joy of the thing that they've just

1503
00:50:24,600 --> 00:50:26,250
received. Oh my gosh,

1504
00:50:26,250 --> 00:50:30,860
Theresa, that is like the golden nugget of this whole conversation.

1505
00:50:31,360 --> 00:50:32,980
Oh, I loved it.

1506
00:50:33,130 --> 00:50:34,930
Cause it's kind of like you and I are just sitting

1507
00:50:34,930 --> 00:50:35,650
across the table,

1508
00:50:35,650 --> 00:50:37,390
chatting about business and all,

1509
00:50:37,600 --> 00:50:39,610
and this one actionable tip.

1510
00:50:39,790 --> 00:50:41,050
Everybody can take,

1511
00:50:41,170 --> 00:50:43,630
every single person can take this and use this to grow

1512
00:50:43,630 --> 00:50:44,380
their business.

1513
00:50:44,410 --> 00:50:46,600
So that is dynamite.

1514
00:50:47,170 --> 00:50:50,350
Uh, We talked a little bit about,

1515
00:50:50,380 --> 00:50:53,380
well, quite a bit earlier about what you have going,

1516
00:50:53,530 --> 00:50:56,020
where can people go and read more about that?

1517
00:50:56,380 --> 00:50:59,860
So if you had to Teresa Heath wearing.com,

1518
00:51:00,190 --> 00:51:02,530
if you literally Google Teresa Heath wearing,

1519
00:51:02,530 --> 00:51:04,870
you're going to find me pick your favorite platform.

1520
00:51:04,870 --> 00:51:05,680
Mine is Instagram.

1521
00:51:05,680 --> 00:51:07,780
So you'll see me that more often than not.

1522
00:51:07,780 --> 00:51:10,990
And if you go to<inaudible> dot com forward slash Academy,

1523
00:51:10,990 --> 00:51:13,930
then you can check out the Academy or go check out

1524
00:51:13,930 --> 00:51:15,370
marketing the converts podcast.

1525
00:51:15,370 --> 00:51:17,530
That's where you can find me Perfect.

1526
00:51:17,590 --> 00:51:18,250
And as always,

1527
00:51:18,250 --> 00:51:19,300
there'll be a show notes page.

1528
00:51:19,300 --> 00:51:20,980
So if you didn't catch that right off the top,

1529
00:51:20,980 --> 00:51:23,080
just go check the show notes page will have all the

1530
00:51:23,080 --> 00:51:24,940
links there for you to reset.

1531
00:51:24,970 --> 00:51:25,930
Thank you so much.

1532
00:51:25,960 --> 00:51:27,670
I appreciate your time today.

1533
00:51:27,880 --> 00:51:30,100
It has been an absolute pleasure talking with you.

1534
00:51:30,580 --> 00:51:31,270
My pleasure.

1535
00:51:31,270 --> 00:51:32,710
Thank you so much for having me see,

1536
00:51:38,590 --> 00:51:39,460
See what I mean?

1537
00:51:40,060 --> 00:51:42,790
Wasn't it fun to have some girl talk about business and

1538
00:51:42,790 --> 00:51:45,760
catch some major business tips at the same time,

1539
00:51:46,540 --> 00:51:50,050
seriously use the user generated content idea.

1540
00:51:50,080 --> 00:51:51,610
Theresa gave us at the end.

1541
00:51:51,910 --> 00:51:53,140
It's golden.

1542
00:51:54,010 --> 00:51:55,720
Want to know what's coming up for next week.

1543
00:51:56,380 --> 00:51:58,540
We're going to be talking to a product maker.

1544
00:51:58,570 --> 00:52:01,300
Who's only been in business for a couple of years,

1545
00:52:01,630 --> 00:52:03,250
but in starting her business,

1546
00:52:03,250 --> 00:52:04,450
she trusted her gut.

1547
00:52:04,840 --> 00:52:08,680
Listen to her growing community and has a lot to tell

1548
00:52:08,680 --> 00:52:11,860
us about her journey things you'll be able to take and

1549
00:52:11,860 --> 00:52:13,450
use in your business too.

1550
00:52:14,170 --> 00:52:15,700
So that's a wrap for this week.

1551
00:52:15,850 --> 00:52:18,100
Thank you as always for being here.

1552
00:52:18,370 --> 00:52:20,470
If you'd like to show support for the show,

1553
00:52:20,770 --> 00:52:22,750
please leave a rating and review.

1554
00:52:23,290 --> 00:52:26,350
That means so much and helps the show get seen by

1555
00:52:26,350 --> 00:52:27,250
more makers.

1556
00:52:27,610 --> 00:52:30,730
It's a great way to pay it forward and now be

1557
00:52:30,730 --> 00:52:31,660
safe and well.

1558
00:52:31,960 --> 00:52:34,390
And I'll see you again next week on the gift biz

1559
00:52:34,420 --> 00:52:35,830
unwrapped podcast.

1560
00:52:36,190 --> 00:52:36,910
Bye for now.

1561
00:52:38,980 --> 00:52:41,620
I want to make sure you're familiar with my free Facebook

1562
00:52:41,620 --> 00:52:43,810
group called gift is free.

1563
00:52:44,560 --> 00:52:48,340
It's a place where we all gather and our community to

1564
00:52:48,340 --> 00:52:49,540
support each other.

1565
00:52:50,020 --> 00:52:52,180
Got a really fun post in there.

1566
00:52:52,180 --> 00:52:53,530
That's my favorite of the week.

1567
00:52:53,530 --> 00:52:56,440
I have to say where I invite all of you to

1568
00:52:56,440 --> 00:52:59,530
share what you're doing to show pictures of your product,

1569
00:52:59,710 --> 00:53:02,950
to show what you're working on for the week to get

1570
00:53:02,950 --> 00:53:05,920
reaction from other people and just for fun,

1571
00:53:05,920 --> 00:53:09,520
because we all get to see the wonderful products that everybody

1572
00:53:09,520 --> 00:53:14,020
in the community is making my favorite posts every single week,

1573
00:53:14,110 --> 00:53:15,310
without doubt.

1574
00:53:16,150 --> 00:53:16,990
Wait, what,

1575
00:53:18,130 --> 00:53:19,720
aren't you part of the group already,

1576
00:53:20,410 --> 00:53:23,800
if not make sure to jump over to Facebook and search

1577
00:53:23,800 --> 00:53:27,250
for the group gift biz breeze don't delay.

1578
00:53:27,760 --> 00:53:30,880
Come join us in gift biz breeze today.