Welcome to the Confident Live Marketing Show with Ian Anderson

Gray, helping you level up your impact, authority, and profits through

the power of Confident Live video.

Optimize your mindset and.

Communication and increase your confidence in front of the camera.

Get confident with the tech and gear and get confident

with the content and marketing.

Confident Live Marketing show.

My name is Ian Anderson Gray.

I'm your host for this episode.

As usual.

We are talking about so many different things today.

We're talking about my mindset journey, talking about the

giveaway the power of people.

Putting on events, the EAM Creator, camp Ikigai purpose.

What else are we gonna talk about?

Oh, yes, we're talking about the most amazing marketing book ever.

I've talked about this a little bit before, but I'm gonna be talking

about this book that I've been

involved with which is, By Mark Schaefer and friends.

So wanted to share with you my journey with that and what's

happening with that as well.

But first things first, just about the giveaway.

I announced this probably about three or four weeks ago.

There's loads of prizes.

Up for grabs to celebrate the fourth anniversary of this podcast.

In episode 200, there is one of

these Fancy Heil PR 40 microphones.

This is the microphone that I use, but you can pick your color.

There's loads of different options.

Thank you so much to heel sound for donating that.

But we've also got Agora Pulse.

You get a 12 month

subscription to that Ecamm Live

Restream.

You get t-shirts, you get the Confident Live Toolkit and 90 Minutes with Me.

So basically a consultation with me as well.

So many different prizes and you can find out more and then see

how you can enter that by going to Confident Live slash giveaway.

That's Confident Live slash giveaway.

I've actually extended this.

It was going to be at the end of June.

But I'm putting it, I'm extending it for another two or three weeks

as well, and then I'll be making a big announcement at the end of July.

So that is that do spread the word with that.

I'd really be grateful because my plan is to grow this podcast.

Yes, it's going to change and I've already mentioned that.

In the last few weeks I think we're gonna be focusing a little bit more at the

moment on confidence stories and mindset.

That is the thing that really excites me at the moment.

I've done a lot about tools and gear and how tos.

I think I've done a lot of that.

And if you're interested in that, do go back into the archive.

Just go to iag.me/podcast, and I've done so many different episodes.

On that and we will be revisiting that, but I think it's time to get onto the

deepest stuff and the stuff that really makes a difference, I think, into

to your life and on my life as well.

And that's one thing that I've found since going

to.

Atomicon, which is the conference

in Newcastle, run by my friends Andrew and Pete.

Amazing conference at the stage with about, I dunno how many people,

about a thousand people there.

So it's a big conference.

It was just great to meet with other nutcases like me who have decided

to that it's okay to run your own business and to swim against the tide.

Been really good, I think.

I've missed that.

And since then I've had chats with other people.

Just thinking about ideas it's.

I'd love to be able to put into words the transition that's been

happening in my head, but I feel, I put in my notes here that I feel

like I'm on the cusp of something.

Something different is like a new challenge.

Something exciting is happening, and I can't quite put into words what that is,

but I get this feeling talking to people that, although things have been a struggle

for many businesses, for reasons that we've talked about, it feels like the.

Is the tide is turning, is that the right phrase?

Always makes my metaphors, but it feels like something is new.

People are starting to focus on what brings them joy and also what they can

give to the world, as well as what.

They can get paid for and what they're good at and they enjoy.

And that's

the whole Ikigai guide thing,

which I'm gonna talk about in a little bit.

So yet the power of talking to people, talking with people book some calls in

book some calls in with people you've met in the past, some old friends.

And don't try and do this on your own if you're running your own business,

if you are a creator of some sort.

Don't try and do it all on your own.

That's why we need people.

That's why listening to podcasts like this, I think is a good thing.

So yeah.

And I was chatting with my coach.

So when was this?

About three or four weeks ago, and I was talking about things that bring me joy.

I love to be, I suppose it's the phrase I've heard other

people use is a catalyst for.

The transformation in people's lives.

I love to, to unlock the talents, the something that's blocking people.

It might be a lack of confidence.

I love to be part of that and to help them, and that was actually what

I used to do as a singing teacher.

I was, I trained as a professional singer and I used to help.

Unlock this hidden talent, this the potential in my students, some of

them went on to do some great things.

They, singing professionally now they did amazingly and that was fantastic.

And so I want to do that in other areas as well in the business world, I think.

And yeah and that's that's.

Is highlighted in my chapter in the book as well which we'll come on to in a bit.

But one of the things that came out of talking with my coaches, one of the

things that I would love to do that really fills me with a lot of excitement

is to be put, is to put on my own event.

Now it's not, there's a lot about putting my, on my own event that scares me.

But the kind of event that I would love to put on is a small, intimate event.

Maybe 20 people, 30, 40, 50 people.

Certainly no more than a hundred.

And I actually think more under the, maybe the 30, 40 mark is probably the upper

limit of what I'm thinking about here.

And it's a time, maybe over two days where we have real deep.

Convers conversations with each other and we're able to make

change, make transformation in our lives with confidence, with

strategic parts of our business.

That excites me and I'd love to do somewhere fun and interesting

I dunno, San Diego or Boston or somewhere in Italy or I don't know.

So my coaches said you need to just book, just set up an

event as if it were that easy.

So I am thinking about doing that.

If you're interested, let me know.

But there is a possibility that I'm gonna be putting on an event

just after the amp create a camp.

I'm not gonna tell you yet cuz it's just flying around in my head.

But I'll let you know more about it once, once I planned that.

But I'm gonna be going to Boston,

Massachusetts this October for the Ecamm creator camp.

I'm going to be a camp counselor, so I'm gonna be helping, I'll be in

charge of a group of attendees as we go around different workshops different

studios actually in the Boston area.

And I'm gonna be answering questions and helping them with their

tech stuff, but also confidence.

All the kinda stuff that I've been talking about on this podcast,

I'm really excited about that.

It's in Boston, are between the 11th and 13th of October and it's Creator Camp.

So if you go to econ.live, you can find out more about that.

I'd love to see you if you are there.

Can't wait to get my US fix.

I've not been to the US since May 20, last year, 2022.

So looking forward to that and seeing people.

Yeah, so I've been working a lot recently on purpose and the whole concept of

Ikigai, which is this Japanese concept of.

Finding stuff that you enjoy doing, that you love, stuff that you love stuff that

you're good at, stuff that you are paid for, and also stuff that the world needs.

Or in my bag, it's giving back to the world.

I really want to be.

Yeah, a kind of catalyst for change.

And so that's where I am at the moment, trying to work out what that is.

I think in a way I've been working around the iga, the kind of cross

section of all those things, but I think it needs some tweaking and I

think I need to get to the root, the heart of what it is that I enjoy doing.

Live video is not it live video is a way that I can.

Achieve what I really love doing.

And it's worked really well for me and it's something that I'm really

good at, but it's working that out.

So I wonder with, for you, have you worked out your purpose?

Have you worked out your Ikigai?

I feel like there is something just around the corner for me.

I wonder whether that's the case for you too.

I'd love to.

Note from you.

Let's talk about the gr the, I was about to say the greatest the

most amazing marketing book ever.

This is a book.

It's a collaborative book written by 36 or authors.

There are 30, how many chapters are there?

I should know this 30.

Four chapters with 36 authors over from over 10 countries,

I think around the world.

750 years of combined marketing experience.

Now I'm part of Mark

Schaefer's rise Community,

and I met Mark back in 2012 in Wales at a conference called Ocon I'd never heard

of mark before I was so new to marketing.

I'd only launched my blog the year before and I'd started talking about social media

marketing and I was gonna be in a, on a

panel at OiConf Manchester.

But unfortunately, Ocon from Manchester was canceled.

And so I was invited to go to the main event in Cardiff that year,

and Mark Schaefer had flown

over from the us.

And was gonna be doing quite a lot of the day, quite a lot of the talks.

And I was totally blown over by the guy.

Not only that, but he was just a, he's just a really nice guy and

I've come to know Mark really well.

He's a good friend of mine.

We as a family, we were in North Carolina on holiday, and he invited us

over to his house by the lake, and we spent some time with him and his wife.

One of my.

Yeah.

One of the things I'll really treasure and also met him again,

we hung out with him in Poland.

We were speaking at a, an event in Poland

at Gdansk what was that?

In InfoShare?

I think

the event was, so he launched his community called the Rise Community.

A year or so back, maybe two years ago.

Can't remember exactly.

And it is, it was started off as part of a cryptocurrency kind of creator coin

thing, but then has moved into a community that has its home now on discord.

And the people there are just amazing.

They are smart people.

They are giving people they're my kind of people and.

I was then asked would I be interested in collaborating

to to a chapter to this book?

And I thought, oh, wow.

The thing is I've always wanted to write a book.

I've always wanted to write a book, but in my head, it just feels

like this massive undertaking.

Now, Mark Shaffer has written so many books.

He is a bestselling author.

And so what better opportunity but to be part of this project where

he's guiding us through all of this.

I've learned so much through the process.

It's now a book.

Book.

It's a Kindle book, and it's also an audio book.

So if you prefer to listen to check out the most amazing marketing book

ever on Audible, because you can listen to each of us reading our chapter.

There are 36 authors and we're all reading it, and I don't think there are any.

Or very few books that are like that, that are that collaborative.

Now, the other thing I'll say about collaborative books, sometimes

they can be a little bit dull.

Now I, okay, I'm probably a bit biased here, but seriously, this book is amazing.

There there's a chap on so many interesting topics.

We've got a book on unleashing Your Marketing Strategy by Samantha Stone.

We've got market research.

We've got, what else have we got?

Why you can't afford to ignore marketing research.

Yeah.

That's the interesting one by Marcy Connet and Frank Pendergast who I've

really got to know Frank really well.

And that's the other thing.

I'm excited just to hang out with these people and.

Some of them become my friends.

Some of them are gonna come on this podcasts as guests,

so I can't wait for that.

Meaningful Measure Me marketing measurement.

We've got live streaming, which is one that I did.

Future proofing your social media strategy, hacking the LinkedIn

algorithm, which I'm haven't actually read that chapter yet.

I'm gonna be reading that.

And then we've got some other interesting things like, we've

got direct mail, email marketing making your promotion product sing.

By Sandy Rodriguez we've got strategic communications, the

Magic of Personal Branding.

That's actually

Mark Schaefer has written

that chapter Marketing in The Metaverse by Brian Piper, how to Use

Web three NFTs and Tokens for Your

Marketing by Joeri Billast who I met at Atomicon, great guy.

And then inclusive marketing for all by PepperBrooks, which

is a really cool chapter.

So there's so much here.

And the cool thing is to see how everyone has been working with the promotion

side of the book as well, because.

It's not just enough to write the book and to get it out there, but

you've actually then gotta start marketing it and talking about it.

And I've done a very poor job.

I think I'm starting to ramp things up.

We did a 24 hour livestream event which was cool.

I was hosting hosting a three hour slot on that, and I was

also helping organize that.

That was really cool.

So I think I did my bit there and that, and maybe you saw that.

I don't know.

But it's been really cool to see what people have done and one of the

authors of the book Marion Abrams, has been creating these amazing videos.

She's been going, I dunno where she lives or where she, she shot this

video, but she's going, been going out about out and about and reading.

Little bits from the chapter.

And I noticed on LinkedIn that she'd created a video about my chapter,

and I was totally blown away by this.

She's an amazing storyteller.

So I think she's written the book the chapter on podcasting.

Is that right?

I think so.

I'll find that in a bit.

But anyway, here is the video of Marion Abrams talking about it.

If you're listening to the podcast don't worry.

You'll hopefully get, it's all from the audio.

Yeah, here it is.

The most amazing marketing book ever, the Extraordinary Power of Live Streaming.

This chapter is by Ian Anderson Gray, and I picked his fourth

idea called Trust Yourself.

I could have been the reluctant live video guy instead of

the confident Live video guy.

The first time I went live, I was so nervous.

I was worried about looking like an idiot and people judging me.

I hated the sound of my voice the way I looked.

Perfectionism, imposter syndrome, and comparing ourselves with others

are very common strangle holds.

If you feel like this, you are not alone.

Don't just go live for the sake of it.

Make sure you plan what to say, but don't overthink it.

Your first broadcast might not be great, but you will improve and your

confidence will increase as well.

Set a goal.

To stream without fail every week for six months.

This will give you time to build confidence, establish an

audience, and hone your craft.

Surround yourself with people who will encourage you and tell you the truth.

There's tons more, but I ran out of time.

This one is so good.

I love that.

It's just, she's an amazing storyteller and I just, she's

standing in nature by this.

A beautiful old car and yeah, she just I think what it is she

draws you in and really makes that part of that chapter come alive.

It also just reminded me, I wrote that that chapter quite

a few months ago, and that.

That part about that was my favorite bit because I, that's the part of

the, of live streaming that I think is the biggest barrier for many people.

And it's been my biggest barrier.

So it's something that I need to remind myself all the time.

It's another reason why I think live video is such a good tool because it's

the perfect antidote to perfectionism.

I feel in my journey that I don't have to go live so much now because

of all the experience that I had going

live.

It got rid of

a lot of my perfectionism.

Now it's still

there if I'm

not too

careful.

But it's really

helped.

And while I might not love my voice or the way I

look I'm getting

that.

I'm a lot

better.

At the end

of the day, what I'm interested in is communicating a message and

helping my audience be transformed.

And I think video is the great, is a great way of doing

that.

It's a it's one of the media the best medium.

To be authentic to authentically

communicate and connect with your

audience.

Podcasting

is pretty good, but there's something about the video, and that's one of the

reasons why I love doing this show, because it is both a video and a podcast

and you can switch between the two.

So anyway, that was Marion.

She is cool.

I love that

so much.

I

really do.

But.

That's

not it.

There's so many other people that have been

doing stuff.

My friend Julia Bramble we saw each

other at Atomic on, we did a live, we were showing our

book around also we saw my

friend Molly Mahoney.

She, we, took pictures

and stuff like

that.

But that's compared to

what I'm gonna show you now.

That's pretty pathetic because.

Brian

Piper is just such a, there

is annoying people like him in the

world.

I mean that

in a funny

way because he's such

a

cool guy.

He's a lovely guy very smart.

But he also likes to jump outta

airplanes.

Now you, if

you're listening to

the podcast I'm gonna

try and talk

over this but.

He ba

Yeah, he basically jumps out of an airplane

reading the the most

amazing marketing

book ever.

Let's have

a look at that.

So there we go.

He's just about to jump out.

He's got, he's the greatest marketing, the most amazing marketing book ever in his.

I dunno how he thumbs up there and somehow

Is he gonna open it?

Yeah, open it.

Just looking at the book there.

Or is this

Brian that I dunno who,

so there's two people

there.

But this is pretty

impressive,

isn't it?

To be so committed.

About two

two promoting the book.

You're gonna jump out of

an airplane with the

book now.

I dunno whether does it, do we have it

later on?

It's gonna

fast forward to

it.

Anyway.

There we go.

That's that.

Thank you

Brian.

That is

amazing.

Not only that,

there's also a parody video, a parody music

video.

No I couldn't find it.

I'll.

I'll

try and find out another time that somebody created as

well.

I'm gonna

be talking a lot more about the book.

I'm gonna be

bringing on some of the

authors, honors guests.

I'll

find that parody music video because

I used to do a lot of that as well on

the show.

Silly little music videos.

I'm having

a bit of a break from those at the moment, as you probably have

noticed.

But if you,

yeah, I dunno.

I'm just wondering how I can bring my music and my singing into.

What I do a little

bit

more, but yeah, let's

have a look at the book.

And so

we've got what have

we got here?

So let's have a look at

email marketing.

So this is this is,

this chapter is by Robbie Fitzwater.

And.

His bit is the first.

This is the first one is saying email is not dead, but bad email is

dying, and I totally agree with that.

Email marketing is the cockroach of marketing channels.

It just won't die At a high level.

Marketing is a never ending battle to earn and maintain attention.

This is no small task in a world where we are constantly

inundated with marketing messages.

From every direction.

The average full-time office worker in the US receives over 120 emails per day.

That sounds about right.

Most of these emails get deleted, archived, or left to sit in your old email

account from college that you now use to sign up for offers and nothing else yet.

Like a nearly indestructible cockroach who can go months without food and even

a week without a head and still live.

Really?

Is that the case?

Oh my goodness.

So does the relentless email, however, given that emailed, has a direct

route into someone's personal space, perhaps we should deliver something.

They value perhaps instead of being a cockroach, emails should be a house

plant or at least a night looking

utensil.

If you give someone

enough value through your emails, they may even be willing to pay to receive them.

The recent growth of subscription based newsletters has proven this point.

The business that they are doing

right.

E the businesses

that are doing email right are the ones.

That, know their audiences and prioritize building a relationship

before building transactions.

That is

great.

So there's loads more there's 10 10 tips there.

We've got automations in there as well.

We've

got testing we've got

humanizing cam thinking beyond campaigns as well.

That is really cool.

Now the other one that I really, the other ones that I really

liked was about web three

because.

And Mark's done

a one on the magic of

personal branding because So I'll just

read a little bit from this because I

think I.

When we're

working with corporates,

particularly we can think

that personal branding doesn't

matter.

But I've, I have

problems

with that.

He, mark says

everyone has, everybody has a personal brand.

It's what people think of you.

It's what people think of you.

If your friends see you as helpful, reliable, or smart,

that's part of your personal brand.

In today's business world, it's important to actively work on your brand by

systematically amplifying your best work.

And I'll be honest with you, I think this is what I've not been doing over the last

year or two.

Partly because

I've been feeling burnt out and partly because I think I've needed to tweak

what I've.

What I want

to be

sharing.

But there's some great tips here.

Be clear what

you want to be known for is the first thing, and I think

that's what I want to be

careful with.

He also says,

remember that your ultimate goal is to establish yourself as the

go-to person in your industry.

I

actually think I've done that, or I'm certainly

one of the go-to people in, in the live video

world, but then when

it comes to, we've got the

Metaverse and then

we've got the

chapter from Yuri on Web

three, and it, I've have talked about Web three on the show before.

It's something

that I've, dabbled with,

but the, my problem with web three is it just seems, yes, it's in the future,

but it doesn't seem something that.

Is tangible that we

can use now or at least

for small businesses, for

creators.

It's fine

to have a little mess around with and

play with and have fun,

but, That's at least how I've seen it.

But he talks

about, and this is the

big thing,

I think, claiming your

Web three identity.

He says, the web as we know it today is dominated by Web 2.5 applications.

And by the way, he explains all

of this.

These are

centralized closed source solutions that cannot be modified or improved

by anyone outside of the company or organization that created them.

However, Blockchain and True Web three networks and applications are completely

open source and that is transformational.

In Web three users are owners.

Claim starts by claiming your Web three digital identity and decide what

information you want to share with others.

You only need one or two identities.

Business and personal.

For example, I own Yuri NFT and CMO stories dot eth.

The former is an unstoppable domain that's sold through unstoppable

domains, and the latter is an e n s domain sold through e s domains.

Both domains exist on the blockchain and are decentralized, which means

they are extreme, extremely secure, and very difficult to sensor.

Both domains have their specific

characteristics.

I own Yuri

Nft for Life and the E Domain is

managed by A Dao.

That's

a d a O.

That's a D, centralized autonomous organization, which is a group of

people with no central leadership whose decisions can be viewed publicly.

So take action now and secure your identity.

Now he goes into so much more detail, so I probably haven't sold you on

that, but it's something that I am.

I'm definitely looking into and thinking about, and

it's good to get there

at the cusp of things.

It's a cool, an exciting time to be alive.

There's all of that's going

on, but there's also AI as well, so I'm gonna leave it there.

I hope that I have.

Recommended this book, the Most Amazing Marketing book ever.

I would love it if you could get a copy,

either the book, the

audio version, or the Kindle book and write a review.

We are

wanting this to really

become a best.

It already is a bestseller in quite a few categories, but we're really wanting to

grow this and to get the word out there.

So if you could do me a favor, that would be

awesome.

Don't forget

the giveaway as well.

Confident live slash giveaway.

Of course, if you're listening to this in the future.

You may have missed out, but.

Hopefully I'll be doing other ones in

the future as well.

But yeah, that is it.

Until next week, I've got some cool and exciting things happening

over the next few weeks as well.

I'd love to hear from you.

Don't be shy.

You can email me.

I'm always available, ian@iag.me.

I'd love to hear from you.

I'd love to hear from my listeners and viewers, but until next time,

I encourage you to level up your impact, authority, and profits through

the power of Confident Live video.

See you soon too, Luke.

Bye.

Thanks for watching the Confident Live Marketing Show with

Ian Anderson Gray, make sure

you subscribe at Iag me slash podcast so you can continue to level up

your impact, authority, and profits through the power of Live video.

And until