Establishing financial boundaries for your creative business
Speaker:is the theme of this week's From Passion to
Speaker:Profit. Why, you might ask yourself, do I need to set myself
Speaker:financial boundaries? Well, it has the impact of
Speaker:protecting your time, your energy and your income. In this
Speaker:week's episode, I'm going to be looking at setting financial boundaries, the idea of
Speaker:creating separate accounts and also paying yourself on a regular
Speaker:basis. Yes, I did say that. Paying yourself on a regular
Speaker:basis, put all these things together and that's going to help you take
Speaker:control of your creative business.
Speaker:Now, before we dive into the episode in detail, it's really important
Speaker:that you, as a freelancer, as a self employed
Speaker:individual, see yourself as the employee of your own business.
Speaker:Now, this isn't a legal framework we're talking about, but if you're operating as
Speaker:a freelancer, you're operating as an individual, a self employed person,
Speaker:then it's really important that you have in your mind a
Speaker:separation of the business. The thing that you're providing to your clients,
Speaker:your audience, the impact that you're making is one thing. You as the
Speaker:individual are effectively the employee of that business. Now that's the theme
Speaker:I'm going to explore in future episodes. But for now, see yourself as
Speaker:the employee of your own business and it makes that distinction, those
Speaker:boundaries less blurred. Now, the upshot is if you
Speaker:are constantly dipping into your personal savings because you need to cover
Speaker:your business expenses like rent home, hiring venues, buying art
Speaker:supplies, then it's going to be really problematic and difficult for you to know
Speaker:whether what you're doing is actually profitable. And profit is not a
Speaker:dirty word. It's an essential part of your business operation
Speaker:in order for you to survive, sustain, grow and keep
Speaker:delivering your why? If you don't set boundaries, your personal and
Speaker:business finances will blur and that will lead to chaos.
Speaker:When you look at your bank account, it's going to be very difficult for you
Speaker:to know if the business itself is going to lead to
Speaker:prosperity. Now, setting boundaries sounds very complicated, but it's
Speaker:not that complicated if you have the right approach to it. And here are
Speaker:three steps that I'd recommend to get you started. Number one,
Speaker:open up a dedicated bank account for your creative
Speaker:income. Now, I'm not suggesting which specific bank account you should open up,
Speaker:but if you have a bank account, some way of actually
Speaker:saying everything that goes into that account and everything that comes out is
Speaker:business related, it's easier for you to see what's going
Speaker:on at a glance. Also, if you need to make decisions, if you need
Speaker:to understand what's going on, it's going to be much easier to look
Speaker:at something that's dedicated and therefore it doesn't create confusion in
Speaker:your mind. So number one, open up that dedicated bank account
Speaker:where all your creative financial activity is going to flow
Speaker:through. Number two, track your income and expenses on a regular
Speaker:basis. Now, I'm not talking Davy Crockett type tracking, but if you can't
Speaker:say relatively easily what you're spending, what your income
Speaker:is and whether your business is actually generating a profit, then how do
Speaker:you know what you're doing is reaping benefits financially, let
Speaker:alone artistically? And number three, pay yourself a
Speaker:consistent amount. Now that might seem quite fanciful because your income might
Speaker:be quite erratic, but actually paying yourself as an employer would
Speaker:to an employee reinforces a lot of positives.
Speaker:So let's get into this. Number one, as I said, separate accounts,
Speaker:it's on non negotiable as far as I'm concerned. Every payment you receive for your
Speaker:creative work goes into that business account. And every expense
Speaker:connected to the business should ideally come out of that account as well.
Speaker:Now I know many creatives understandably want to minimize the
Speaker:outflow, minimize the costs. Modern banking is such now
Speaker:that you will be able to find an account that does that separation.
Speaker:Now it may also be a separate branch, a separate
Speaker:account of your main account, but you want to keep them separate. So
Speaker:therefore you can put your business hat on, look at that account and say this
Speaker:is what's going on. The second step we talked about was
Speaker:tracking your income and expenses. Now it doesn't need anything overtly
Speaker:expensive or fancy digital systems such as Xero, even
Speaker:a notebook, a spreadsheet will work perfectly fine. If you
Speaker:need any support and help on that, then obviously check out the show notes
Speaker:here and contact us and we can make some more detailed
Speaker:recommendations. In fact, even better, join our free
Speaker:community which is specifically for artists and creatives, and you'll find
Speaker:resources within that. The key to all this is
Speaker:consistency. Now step three is about paying yourself.
Speaker:Now if you do not remunerate yourself, if you do not pay yourself, then
Speaker:there will be some element of demotivation that creeps in at some point.
Speaker:Even if you pay yourself a modest amount, a regular amount coming
Speaker:out subject to the cash being there helps you treat your
Speaker:creative business like a professional business. And it is a
Speaker:business. The only financial activities, to my mind
Speaker:that is not a business is if you are an employee being treated
Speaker:under what's called paye. Every, every activity in my mind from
Speaker:charitable artistically is effectively a business. Now
Speaker:take the first step. Even if you just go out and open up a separate
Speaker:account, you will find that separation between your personal
Speaker:life and your business life becomes less blurred. You'll be able to
Speaker:see more easily what's going on, and you'll be able to make some good
Speaker:decisions about what's going on with your creative business as
Speaker:well. A simple change that can make a massive impact.
Speaker:Until next time, folks. Set those financial boundaries.