Jay Schwedelson: So let's do something live right now. Let's see who has the higher Uber score

Jay Schwedelson: We are back for the bathroom break. This is Jay Schwedelson from Do This, Not That. I'm here with the Marketing Millennial, the man, the myth, the legend, Daniel Murray. Before we get into some AI stuff that's pretty cool, Daniel, I have a question for you. I've been taking a lot more Ubers lately. When I, when I get in an Uber, I, shockingly, I don't like talking. Maybe I'm rude, maybe I'm pretentious. I don't know what it is. I don't like talking to the dude or whatever. Are you all in on talking to the Uber dude or dudette? Like, what's your vibe?

Daniel Murray: No, I, I absolutely don't like talking, but sometimes if I don't want them to get mad at me, I'll, I'll, I'll keep a conversation going even though I'm not... But, uh, the worst thing is when I'm in an Uber and they start talking, and I'm with Ari in the Uber. Ari will not say a word, and I'm- ... and I have to, like, keep talking. And I'm like, "Ari, could you please add to this conversation? I don't wanna keep going on. I don't wanna do it." But I heard you like talking to Waymo drivers.

Jay Schwedelson: Oh, I would talk to Waymo all day long because there's nobody in the car. But let me ask you another thing. So you, now you get in the Uber, and let's say the Uber... I had this the other day. I got in the Uber, and the guy, it was a guy, he had, um, a lot of these aroma things in the car, and the car smelled... I thought I was gonna throw up. So there was just too much of a smell in the car, so I rolled down the windows, both windows, fully. And the guy's like, "No, no, no, no, no. I want- I'm gonna use air." I go, "No, uh, I, I need the air from the windows." It was so... It was just not a good vibe. Do you think that that's unac- Do you think that's bad what I did, or how do you feel about extreme smelly stuff?

Daniel Murray: No, I'm on your side. I've had this stop where someone actually smelled like BO. Like they haven't, they haven't showered for a week. They'd just been Ubering. And, uh, I, I put the window down and they kept rolling it up, and I kept r- And I, I was, I was, I was holding in a gag. It was- Yeah ... it was bad. So I'm on your side on that. Okay. Um, the talking part, it's like, I'm not good at saying, "No talking." Um- Yeah ... but I think the, the hack is to put AirPods in when you go in. Oh yeah, all that.

Jay Schwedelson: Like

Daniel Murray: that's what I do. Yeah. That's what I do. I do that in like, if I'm in conferences or anything- Yes ... if I don't wanna like, I just act like I'm in the zone and don't talk to

Jay Schwedelson: me. That's a move. The AirPods is a move. All right, so also we're gonna get into the moves of AI. We're gonna be talking about AI ingestion. I got a hot tip, I don't know if it's a hot tip, that's so cheesy I just said that- ... about what to do with AI that we're doing right now in my business that's pretty cool. But Daniel, before I get into my hot tip, what, what do you, what is, what do you, what's your hot tip? Man, this is embarrassing already. Yeah.

Daniel Murray: Um, well, I think there's so much data transcripts that you get from like virtual events, podcasts, um, events that you do, um, that you wanna chop up and make clips, or you wanna put them in as, um, articles or newsletter he- newsletters or whatever you wanna do with that. So what I like to do is ingest those podcast transcripts, and then first ask it like, act like a social expert that's an expert at short form video, and, and I insert the audience I'm trying to reach with th- this podcast and say, "Find me four or five or 10 or 15 clips that would be, or quotes that would be relevant to that audience." And then I add like one layer in and say like, "Which one of these would be a great-" Think about it as, like, the first three seconds of this quote is a hook, and think of-- be-- act like an expert hook writer, um, for social and maybe insert some names of great people who do it. And, um, find me the clips also with the best hook and where I should start these clips. And what it does is, one, you can find clips for social. That's two-- one thing. Two, you can find, like, hooks for articles you're writing, subject lines for newsletters that you're writing about that event. You can find so many things by that because you're gonna-- if you wanna insert whatever tho-they're saying or the tips, you could just ingest it and put it in there and then fi- write something that will actually get your article opened, your podcast listened to, your clip actually watched past three seconds. So that's something I, I've been trying a lot at, and it's been working pretty well for me.

Jay Schwedelson: You know why that's so good? Because I spend time, I'll record a podcast episode with a guest, and then I'll go back and I'll watch, be like, "Oh, this is the clip that we're gonna use." But it takes me so long, and it's so annoying, and half the time, I don't even know if that's the right clip or I just got lazy and didn't wanna check out the rest of the episode. So I'm definitely gonna use that. I'll tell you something that we're doing right now that has been really, really cool, which is this idea of ingestion, ingestion, ingestion, I don't know, of contact information. So we use Claude. We use Claude Projects for this, but I'm sure you could use the other AI tools as well. But specifically for LinkedIn People don't realize that you can go on LinkedIn, okay? I don't care if you have five hundred connections, five thousand, whatever, and you could output all of the data from your LinkedIn. You could output all of the connections you have, every, uh, DM and message that you've sent with somebody, all the comments, everything. You can download this entire file, okay? And then-- And I'll tell you how to do it in a second. But what we're doing is we are... Like, for my LinkedIn, we downloaded the entire everything related to my LinkedIn, all my connections, comments, everything. We stick that into Claude, and we also stick in all the other information that we have from our CRM and all these other databases. And then we tell Claude, "Act as a chief revenue officer." And we say, "We're promoting this product. You know, it costs this, that, or whatever. It's good for this type of audience, this industry, whatever. Which of the contacts here are the ones you should reach out to first? Rank them and tell us why, and also look at any publicly available information, not just what we gave you." It's also good if you're looking for a career opportunity, right? We, we always forget who we're connected to on LinkedIn, and bringing that into AI is so awesome. And all you gotta do-- You can't do it on the mobile version. You gotta go on the desktop version of LinkedIn. You log in, okay, and then you click on your profile picture. And after you do that, you go into what's called Settings and Privacy. And then there's another thing that says Data Privacy. You click on that, and you click Get a Copy of Your Data. Now, what you wanna do is when you get a copy of your data, you wanna download what's called the larger data archive, all right? And if it doesn't have a button there that says something for connections, there's another button that says, "Want something in particular?" You click on that, and then there is a button to check that you get the connection data, and then it'll email it to you, and you get it all. I am telling you, it is a game changer, and you should try it. And Daniel, what do you think about that?

Daniel Murray: No, I think it's g- I think it's great 'cause we forget how much, um, like, data is sitting wherever in different places- Yes ... that are really walled gardens, where, like, LinkedIn is one walled garden, and then, um, your d- email database is another walled garden, and maybe another social site's another walled garden. So we forget that we have all these different avenues where we can reach out to people, so I think that's great. I also wanna add something that you w- you said a, a lot of, is some of the best things to do with, like, AI and Claude is find... Like, if you're doing a tool, like, use their connections to connect your, whatever your, your current tool set to Claude right now. And if you don't, if your tool doesn't allow that, you might, should s- maybe consider looking for a new tool. Agreed. Because, like, we're getting to a point where if you n- if you aren't open source or don't have an API connection that is available for Claude or for other AI platforms, you're gonna fall behind because you can do so much when there's context. Like- Yes ... if they have context to a bunch of different sources. That's why I think yours is good, and th- I do want to add an extra layer. If you, if you start connecting to other sources where you can put your Gong data in, put this data in, and put that data in, the context window is way better when you can have multiple sources helping find, uh, and connecting the dots. So I would add an extra layer to that.

Jay Schwedelson: All right. Before we wrap up here, let's do something live right now. Let's see who has the higher Uber score. You know the thing- Oh ... where the, where the drivers rate you? I'm going on- Mm-hmm ... my Uber app right now. You're putting me on the spot. So for those of you who don't know... Wait, for, we're doing this live right now. For those of you who don't know, you can go on Uber, you can click on your account button on the bottom right, and in the upper left-hand corner, you have an Uber score. This is the rating that the driver gives you. So this is the rating of what they think of you as a passenger. I wonder who has a higher score, me or Daniel? Daniel, do you have your... I have my score. Do you have yours?

Daniel Murray: Yeah. I w- I want you, I want you to go, um, I want you to go fir- go first just in case- All right. My

Jay Schwedelson: Uber score is 4.84.

Daniel Murray: Oh, 4.85. No. Um, but, uh, you know, you know there's a, there's a n- there's another tip that you could do, too.

Jay Schwedelson: What?

Daniel Murray: If you go to, um, if you go into Uber, and you go into your settings-

Jay Schwedelson: Yeah ...

Daniel Murray: and you go to privacy

Jay Schwedelson: Okay

Daniel Murray: And then click See Summary under, like, would you like to see the summary of your data? You could go... And then you go down to Ratings, scroll down to Ratings. You could see how many one-star reviews you got, how many-

Jay Schwedelson: That's amazing. Why, why do people hate me? Well, I have to try harder. That's what I've gotten out of all of this.

Daniel Murray: Um- How, how many... Did you get how many one-stars you have?

Jay Schwedelson: Oh, I have 10 one-stars. What do you have?

Daniel Murray: 11 one-stars. So, b- but, so you beat me with the one-stars.

Jay Schwedelson: Ah. Oh my God, I've never seen this before. This is amazing.

Daniel Murray: Yeah, you can see how many one-star reviews you have.

Jay Schwedelson: Ah. Ah. Well, we once again- But we- ... provide really valuable information. Everyone, go follow

Daniel Murray: Matt D. Williams So now, th- now next time you can ingest your Uber data into Claude and...

Jay Schwedelson: Right. Um, all right, y'all. We'll see you at the next one.