1 00:00:00,000 --> 00:00:02,460 Ralph: I am thrilled to have Dave Jackson on the show today. 2 00:00:02,490 --> 00:00:05,760 Dave is known as the Dean of podcasting or the O G. 3 00:00:05,820 --> 00:00:07,590 As he's been helping people start. 4 00:00:07,950 --> 00:00:11,160 And grow their podcast since 2005. 5 00:00:11,760 --> 00:00:20,790 In fact in 2018, he was inducted into the academy of podcasters hall of fame in recognition of his contributions to the podcasting world. 6 00:00:21,119 --> 00:00:27,180 I've personally worked with Dave now for over six months and he is a true professional in the podcasting world. 7 00:00:27,509 --> 00:00:29,430 And I am also pleased to call him friend. 8 00:00:29,849 --> 00:00:34,710 We're going to talk about starting your very own podcast and what to do to make it a success. 9 00:00:35,070 --> 00:00:42,030 If you're a business owner, someone who has a passion about a topic, I truly believe you'll find profound value in today's show. 10 00:00:43,810 --> 00:01:02,910 Intro: Welcome to the Ask Ralph Podcast, where listening to an experienced financial professional with over 30 years of experience can help you make sense of confusing questions, current headlines, and industry trends about taxes, small business, financial decision making, investment strategies, and even the art of proper budgeting. 11 00:01:03,210 --> 00:01:10,000 Ask Ralph makes the complex simple by sharing his real world knowledge from a Christian perspective with all things financial. 12 00:01:10,240 --> 00:01:12,789 Now here's your host, Ralph Estep, Jr. 13 00:01:14,405 --> 00:01:15,495 Ralph: Welcome to the show, Dave. 14 00:01:15,505 --> 00:01:17,015 I'm so glad you're able to join us. 15 00:01:17,295 --> 00:01:19,335 Dave Jackson: Ralph, always fun hanging out with you. 16 00:01:19,605 --> 00:01:20,585 Thanks so much for having me. 17 00:01:20,635 --> 00:01:22,025 Ralph: So let's get right to it, Dave. 18 00:01:22,595 --> 00:01:28,035 So why do you think small business owners should consider getting into the podcasting arena? 19 00:01:28,625 --> 00:01:36,285 Dave Jackson: There's, it really boils down to building a relationship with either your prospects or your customers. 20 00:01:36,575 --> 00:01:38,865 they don't do it anymore, which makes me scratch my head. 21 00:01:38,865 --> 00:01:39,795 But for a while. 22 00:01:40,120 --> 00:01:43,020 Evergreen was doing a podcast and they had the CEO. 23 00:01:43,340 --> 00:01:46,380 They had the head of marketing and the head of their technology. 24 00:01:46,840 --> 00:01:52,260 And what was interesting about it is they would have people send in here's how we're using Evernote. 25 00:01:52,510 --> 00:01:56,260 And it didn't sound like a commercial, but it was a commercial. 26 00:01:56,470 --> 00:02:02,150 And the other really cool thing is how often do you have the opportunity? 27 00:02:02,550 --> 00:02:06,240 To talk directly to the CEO of a major company. 28 00:02:06,620 --> 00:02:16,310 And so what that does is when you can deliver value, so that was keeping their audience up to date, but also they were getting great feedback on, I wish it did this, or I wish it did that. 29 00:02:16,750 --> 00:02:22,870 And so when you can deliver value, they like you because you just helped them in some way or another. 30 00:02:22,880 --> 00:02:29,910 When you can do it on whatever schedule you pick, you're seen as reliable because there you are every Tuesday or whatever it is. 31 00:02:30,305 --> 00:02:36,765 And then if you can ever explain a point with some sort of personal story, then they get to know you. 32 00:02:36,765 --> 00:02:41,075 And then you got the trifecta, the know, like, and trust, and you're off to the races. 33 00:02:42,030 --> 00:02:47,580 Ralph: So I know you started the school of podcasting to assist people with getting their shows launched and growing. 34 00:02:48,130 --> 00:02:50,650 Why did you do, why did you start that originally? 35 00:02:51,610 --> 00:02:58,420 Dave Jackson: It's funny because it's the biggest reason I tell people not to start a podcast, which was, I needed money and I needed it quickly. 36 00:02:58,710 --> 00:03:06,460 I was going back to school and I needed something to keep me in, insurance, phone, all that kind of stuff. 37 00:03:06,840 --> 00:03:14,080 And a friend of mine, I had been writing a blog and he came back and said, Hey, I just saw The next big thing it's podcasting. 38 00:03:14,170 --> 00:03:15,070 I googled it. 39 00:03:15,110 --> 00:03:18,950 We thought we had broke the internet because there was one and a half pages. 40 00:03:19,060 --> 00:03:19,610 That was it. 41 00:03:19,880 --> 00:03:21,140 I'm like, how do you spell this thing? 42 00:03:21,710 --> 00:03:26,300 And so at the time, podcasting was going to be huge and membership sites were going to be huge. 43 00:03:26,310 --> 00:03:30,590 And I'd seen so many things like, I don't know, MySpace and all this stuff come and go. 44 00:03:31,005 --> 00:03:34,925 And I was like, all right, well, I'm not going to sit here and just watch this one go by. 45 00:03:35,225 --> 00:03:41,215 So I launched it, but that was the thing I really was hoping to like fire this thing up and just watch the money come in. 46 00:03:41,215 --> 00:03:42,825 And this is back in 2005. 47 00:03:42,835 --> 00:03:44,785 So nobody even knew what a podcast was. 48 00:03:45,105 --> 00:03:45,845 So it took about. 49 00:03:46,375 --> 00:03:51,245 At least three years for it to really start paying for, this and that. 50 00:03:51,275 --> 00:03:53,685 And that's why I was also in a band. 51 00:03:54,005 --> 00:03:55,965 I was designing websites for people. 52 00:03:55,965 --> 00:03:58,815 I was doing all sorts of stuff to make money, but, that's why I started it. 53 00:03:58,825 --> 00:04:01,485 And the big thing that really just hooked me in. 54 00:04:01,910 --> 00:04:08,600 Is I had taken my blog, I started putting it out as a podcast and a guy from Germany contacted me and I was like, wait a minute. 55 00:04:08,610 --> 00:04:10,250 He's on the other side of the world. 56 00:04:10,670 --> 00:04:12,490 He found my show and likes it. 57 00:04:12,500 --> 00:04:16,760 And that's when I was like, Oh, this could be a huge, just game changer for the world. 58 00:04:16,770 --> 00:04:18,050 And it really has been. 59 00:04:18,845 --> 00:04:27,785 Ralph: So if I'm a small business owner, Dave, and I've had this inkling of, I'd really cool if I started a podcast, what are the first steps you recommend for somebody starting out? 60 00:04:28,315 --> 00:04:30,275 Dave Jackson: Yeah, you have to figure out why am I doing this? 61 00:04:30,285 --> 00:04:33,665 So if the goal for a business is to position yourself. 62 00:04:34,115 --> 00:04:40,925 as like a thought leader, well then maybe you want to do a weekly show with where you get to kind of show off how much you know. 63 00:04:40,935 --> 00:04:42,765 It's really a deep dive into a topic. 64 00:04:43,105 --> 00:04:49,785 If I'm trying to do it for branding, I just want to keep my name in front of you so that the next time you think, Oh, we need this. 65 00:04:49,815 --> 00:04:50,425 Oh, I know. 66 00:04:50,435 --> 00:04:51,955 We'll, we're going to call this person. 67 00:04:52,275 --> 00:04:54,055 Then you could do a really short show. 68 00:04:54,405 --> 00:04:56,545 And maybe do it, three, five times a week. 69 00:04:56,545 --> 00:05:02,825 If you want to get aggressive seven days a week, daily shows are a bit of a grind, but it's one of those things that it really does depend. 70 00:05:02,825 --> 00:05:04,655 So there's the, why are we doing this? 71 00:05:04,955 --> 00:05:06,215 And then who is it for? 72 00:05:06,595 --> 00:05:15,775 And that's where you want to get as precise as you can, because if you go, Oh, I'm doing it for, guys over 50, okay, well, you could actually add location. 73 00:05:16,015 --> 00:05:17,185 You could add race to that. 74 00:05:17,185 --> 00:05:19,195 You could add all sorts of different things. 75 00:05:19,215 --> 00:05:25,785 And the reason most people don't do that is the more you kind of niche down, the smaller your audience gets. 76 00:05:25,795 --> 00:05:26,235 But. 77 00:05:26,660 --> 00:05:30,540 The more engaged they are because they're like, Oh my gosh, I'm they're talking to me. 78 00:05:30,580 --> 00:05:32,910 just a quick example would be football. 79 00:05:33,220 --> 00:05:33,600 All right. 80 00:05:33,600 --> 00:05:35,500 Well, you're going to talk college and pro. 81 00:05:35,690 --> 00:05:36,980 No, no, we're just going to talk pro. 82 00:05:36,990 --> 00:05:37,380 Okay. 83 00:05:37,380 --> 00:05:39,540 Is it the east coast, west coast? 84 00:05:39,830 --> 00:05:41,140 I'm not a sports person. 85 00:05:41,140 --> 00:05:43,140 So whatever division they're in. 86 00:05:43,140 --> 00:05:43,420 Okay. 87 00:05:43,420 --> 00:05:44,490 We're going to do the northeast. 88 00:05:44,490 --> 00:05:44,810 Okay. 89 00:05:44,810 --> 00:05:45,830 Well, is that Pittsburgh? 90 00:05:45,830 --> 00:05:46,590 Is it Cleveland? 91 00:05:46,590 --> 00:05:47,270 Is it whatever? 92 00:05:47,500 --> 00:05:48,760 Oh, no, this is just for Cleveland. 93 00:05:48,760 --> 00:05:54,895 So every time you niche down, So You get less of an audience, but the people that are like, Oh, they're talking about my team. 94 00:05:55,205 --> 00:05:59,535 And that's really what you want somebody to think wow, somebody made this right for me. 95 00:06:00,440 --> 00:06:05,210 Ralph: So if I'm an everyday, let's say Joe, the plumber, and I decide, you know what? 96 00:06:05,220 --> 00:06:07,890 I think I could really profit from doing a podcast. 97 00:06:07,920 --> 00:06:08,890 I'm interested in it. 98 00:06:09,270 --> 00:06:14,380 What kind of time commitment and work go into launching a successful podcast? 99 00:06:15,490 --> 00:06:17,690 Dave Jackson: Well, to, to launch it, you need artwork. 100 00:06:17,700 --> 00:06:23,020 You need a description you I'm assuming because you're a business, you already have your website, so you don't need that. 101 00:06:23,480 --> 00:06:25,430 And really it's just a matter of. 102 00:06:25,795 --> 00:06:28,105 You have to figure out what am I going to do on this thing? 103 00:06:28,105 --> 00:06:29,295 Is it just me solo? 104 00:06:29,315 --> 00:06:30,785 Am I going to have video or not? 105 00:06:31,155 --> 00:06:32,865 all sorts of different things like that. 106 00:06:32,925 --> 00:06:40,265 And then what I always say for businesses, take those questions that if you go, Oh, if I have to answer that one more time. 107 00:06:40,725 --> 00:06:41,935 I'm just gonna lose it. 108 00:06:42,195 --> 00:06:44,435 Those make great episodes. 109 00:06:44,435 --> 00:06:50,435 I had a friend of mine that was in real estate and he took all those like, how do I get my house appraised and all this other stuff. 110 00:06:50,805 --> 00:06:56,885 And he said when somebody would email him, he would still answer the question via email, but he would also see for more information. 111 00:06:57,435 --> 00:06:58,515 check out my podcast. 112 00:06:58,515 --> 00:07:01,195 Here's a link to that episode that answers this question. 113 00:07:01,555 --> 00:07:05,625 And he said, what would happen is they would get that question answered. 114 00:07:06,085 --> 00:07:10,375 And he says, but while they were there, they see all those other questions that they were going to ask. 115 00:07:10,475 --> 00:07:11,705 And he said, so what happened? 116 00:07:11,705 --> 00:07:13,785 He goes, it wasn't the end of like cold calling. 117 00:07:14,065 --> 00:07:17,745 He goes, but I ended up with a much more educated, prospect. 118 00:07:17,745 --> 00:07:21,025 So I didn't have to do all that kind of handholding one on one stuff. 119 00:07:21,355 --> 00:07:26,905 I was more into the advanced stuff and really getting them to, you know, pull out their wallet and make a purchase. 120 00:07:27,385 --> 00:07:32,295 Ralph: So it sounds like what you're really saying, Dave, is you're creating a marketing catalog. 121 00:07:32,565 --> 00:07:35,585 Is that the way you see podcasting for some small business people? 122 00:07:35,835 --> 00:07:36,805 Dave Jackson: Yeah, absolutely. 123 00:07:36,805 --> 00:07:43,915 So instead of advertising and, you can always do the little magazine that, you have for your neighborhood and things like that. 124 00:07:43,915 --> 00:07:46,365 There's that, but it really is a, it's a marketing arm. 125 00:07:46,365 --> 00:07:48,395 And the beauty of it is. 126 00:07:49,025 --> 00:07:51,945 It's the only people that listen to it are people that want it. 127 00:07:51,965 --> 00:07:59,405 So there's no spam in podcasting and it does open up a door to get that instant feedback. 128 00:07:59,415 --> 00:08:09,315 You can see, is this working or not via downloads, but I always tell people, make sure on your website, you make it easy to contact people, but it's really a marketing arm and what it allows you to do. 129 00:08:09,770 --> 00:08:18,840 Is you build that relationship with your listeners so that when they do want to finally buy, or if they're already a customer, they feel like they know you. 130 00:08:19,190 --> 00:08:24,350 And so again, you typically do business with people, you know, and now they feel like they know you. 131 00:08:24,870 --> 00:08:26,230 Ralph: It helps make that connection. 132 00:08:26,230 --> 00:08:27,150 And I think it's cool. 133 00:08:27,150 --> 00:08:30,010 Cause they can get to a 24 hours a day, seven days a week. 134 00:08:30,240 --> 00:08:34,790 You don't have to have somebody on the other end of a phone line waiting there to answer a cold call. 135 00:08:35,345 --> 00:08:36,445 Dave Jackson: Yeah, absolutely. 136 00:08:36,465 --> 00:08:37,585 And it's global. 137 00:08:37,585 --> 00:08:38,365 That's the other thing. 138 00:08:38,365 --> 00:08:43,265 If, if you're selling products on the internet, you're going to go out to the entire world. 139 00:08:43,815 --> 00:08:44,715 Ralph: So let's talk Turkey. 140 00:08:44,715 --> 00:08:45,615 I'm a financial guy. 141 00:08:45,615 --> 00:08:46,585 I'm a numbers guy. 142 00:08:47,005 --> 00:08:50,935 What is the financial commitment that somebody needs to make up front, Dave? 143 00:08:51,245 --> 00:08:56,175 And what I'm talking about there is in the terms of hosting and equipment, all those sorts of things. 144 00:08:56,375 --> 00:08:59,525 What kind of real number budget wise should somebody be thinking about? 145 00:08:59,885 --> 00:09:00,095 Dave Jackson: Yeah. 146 00:09:00,095 --> 00:09:02,095 I usually tell people it's the price of an X Box. 147 00:09:02,455 --> 00:09:09,565 So depending on how, you can spend thousands of dollars on a microphone, but I've got one behind me that runs about 70 bucks. 148 00:09:09,565 --> 00:09:10,695 That's perfectly fine. 149 00:09:11,015 --> 00:09:12,895 So there's that you need artwork. 150 00:09:12,895 --> 00:09:23,095 So if you got a, niece or nephew or a kid, they can probably make one for you in Canva, but if you want to pay for it, it's anywhere from 50 bucks to 300 bucks for your artwork. 151 00:09:23,095 --> 00:09:24,275 That's a one time thing. 152 00:09:24,605 --> 00:09:27,465 And then hosting, I usually tell people it's around 20 bucks a month. 153 00:09:27,485 --> 00:09:30,005 So again, I'm assuming you already have a website. 154 00:09:30,005 --> 00:09:32,785 So you're looking at, Probably three, 400 bucks to get up and going. 155 00:09:33,455 --> 00:09:35,485 Ralph: So that makes perfect sense to me. 156 00:09:35,615 --> 00:09:43,055 So then the next logical question is, can people really profit from a podcast and what options exist in that area? 157 00:09:43,055 --> 00:09:46,565 So if I'm going to do this podcast, first of all, can I profit from it? 158 00:09:46,745 --> 00:09:49,285 And what are my options related to that profiteering, if you 159 00:09:49,285 --> 00:09:49,525 Dave Jackson: will? 160 00:09:49,960 --> 00:09:54,380 Yeah, the, the best way is to be your own sponsor for your own show. 161 00:09:54,390 --> 00:10:02,930 So make a show that your customers would want to listen to, because hands down, that's the most profitable thing is selling your own products or services. 162 00:10:03,120 --> 00:10:04,890 That's what I do with my podcast. 163 00:10:04,890 --> 00:10:06,580 I promote my own membership site. 164 00:10:06,980 --> 00:10:08,930 Then you have affiliate income. 165 00:10:08,930 --> 00:10:16,110 And if you have the right product with the right audience and what affiliate income is, it's basically you sign up for a product. 166 00:10:16,310 --> 00:10:17,750 They give you a special link. 167 00:10:18,025 --> 00:10:20,415 And if somebody clicks on that and buys, you earn a commission. 168 00:10:20,415 --> 00:10:22,475 So like Amazon has an affiliate program. 169 00:10:22,475 --> 00:10:23,155 So there's that. 170 00:10:23,595 --> 00:10:25,865 Then we get into a lot of people jump to ads. 171 00:10:25,875 --> 00:10:26,815 First things first. 172 00:10:26,815 --> 00:10:32,085 And it's really mostly one of the worst ways to monitor or monetize your show. 173 00:10:32,305 --> 00:10:36,695 You're going to get about, if you're lucky, 25 per 1000 downloads. 174 00:10:37,005 --> 00:10:38,165 And that's great. 175 00:10:38,165 --> 00:10:44,475 If you have, 60, 000 downloads or 100, 000 downloads, but less than 10 percent of podcasts get that kind of. 176 00:10:44,825 --> 00:11:07,855 activity on their show because again, it's hyper niche So ads are an option, but there are also people that are absolutely killing it with premium podcasts so they basically You have your free version and then if you want more information It's x amount of money and there are people that are making hundreds of thousands of dollars with that now they have They didn't start last week, they've been doing it for six to ten years But over the years they've built up this giant audience. 177 00:11:07,885 --> 00:11:09,615 There's that you can accept. 178 00:11:09,615 --> 00:11:10,780 You Donations. 179 00:11:10,780 --> 00:11:17,920 You have to kind of be careful with that because, I know you being an accountant, you like, you got to make sure when you say donations, a lot of people think it's a nonprofit. 180 00:11:17,920 --> 00:11:21,670 And if you're not, but people can via PayPal and things like that, donate money. 181 00:11:21,980 --> 00:11:23,690 And for me, the biggest. 182 00:11:24,215 --> 00:11:28,565 benefit is one, the relationships that you get with people. 183 00:11:28,565 --> 00:11:35,525 I want to be that guy that if I'm a guest on somebody's show and somebody goes, yeah, we're thinking of starting a podcast that that host goes, I got a guy. 184 00:11:35,565 --> 00:11:37,145 I just talked to him, six months ago. 185 00:11:37,445 --> 00:11:38,015 There's that. 186 00:11:38,025 --> 00:11:44,655 And then just the opportunities because Because of the relationships, people then go, Oh, I got a guy. 187 00:11:44,825 --> 00:11:47,415 And that leads to speaking engagements. 188 00:11:47,455 --> 00:11:48,705 I got a book deal. 189 00:11:48,825 --> 00:11:54,205 there's all sorts of things that pop up because your podcast becomes this digital resume that never sleeps. 190 00:11:55,305 --> 00:11:55,485 Ralph: Yeah. 191 00:11:55,485 --> 00:12:09,195 And you mentioned that about being a guest and I know you've got over 20 shows under your own belt and you've had thousands of, downloads and all that sort of thing, what's your most favorite interview over the years or a couple of favorite interviews you've had, on someone else's show, 192 00:12:10,515 --> 00:12:13,305 Dave Jackson: probably the one, and it's interesting because. 193 00:12:14,080 --> 00:12:24,760 I talk about podcasting all the time and anytime I get a chance to talk, to not talk about podcasting, it tends to stand out because I, I kind of talk about the same things all the time. 194 00:12:24,760 --> 00:12:25,740 So I was on one. 195 00:12:26,205 --> 00:12:28,485 talking about, I'm unfortunately divorced. 196 00:12:28,745 --> 00:12:32,905 And so they thought it was weird that I was still friends with my ex wife. 197 00:12:32,905 --> 00:12:34,535 And I'm like, it's really not that hard to do. 198 00:12:34,555 --> 00:12:35,875 you learn what you can from it. 199 00:12:36,145 --> 00:12:42,195 And so it was just kind of a brush of, fresh air to like, Oh, I don't have to talk about microphones and bandwidth and things like that. 200 00:12:42,195 --> 00:12:44,805 Not that I hate to talk about that, but it did stand out. 201 00:12:44,835 --> 00:12:45,665 I've done that. 202 00:12:45,975 --> 00:12:49,965 there are a few things like that where I've been pulled into Oh, you, you do this. 203 00:12:49,975 --> 00:12:51,985 So let's talk about this instead of podcasting. 204 00:12:53,110 --> 00:12:59,290 Ralph: So what missteps do you see new podcasters make the most often and how can they avoid those Dave? 205 00:12:59,940 --> 00:13:12,355 Dave Jackson: Yeah, the big one is we talked about you need to know your why and your who And, but you also need to know, how am I going to measure this, success because sometimes it's well, I need 300 downloads. 206 00:13:12,365 --> 00:13:16,875 Like, okay, so you can do what, like what's the measurement of that? 207 00:13:17,175 --> 00:13:22,775 And so, I just, interviewed, I think he was on your show, Mark Lawley from, Practical Prepping. 208 00:13:23,160 --> 00:13:26,980 And he said, my goal is to be able to make the house payment with my podcast. 209 00:13:26,980 --> 00:13:30,350 And I'm like, that's a perfect, like it's measurable, it's specific. 210 00:13:30,430 --> 00:13:34,510 And then once you reach that goal, you're like, okay, now what's the next one. 211 00:13:34,830 --> 00:13:41,430 And because if you don't know your why and how you're measuring it, it's kind of like saying, well, I want to lose some weight. 212 00:13:41,450 --> 00:13:41,800 Okay. 213 00:13:41,800 --> 00:13:42,980 I lost two pounds. 214 00:13:42,980 --> 00:13:43,600 Is that good? 215 00:13:43,600 --> 00:13:43,970 I don't know. 216 00:13:43,970 --> 00:13:44,920 What was your goal? 217 00:13:45,210 --> 00:13:48,470 Like you might be halfway there, you might be that's a drop in the bucket. 218 00:13:48,470 --> 00:13:52,300 So having that clear goal of why you're going to do it, that helps. 219 00:13:52,350 --> 00:14:00,970 And then the other one is when you get any kind of positive feedback, save that someplace, because there are going to be those days when you're like, time to do the podcast. 220 00:14:01,320 --> 00:14:06,245 And when you have that, kind of, positive reinforcement, you forget about those people. 221 00:14:06,245 --> 00:14:11,385 Sometimes you're like, Oh yeah, I got to, this one's for, Doug or Karen or whoever, and, do that. 222 00:14:11,385 --> 00:14:20,165 But, and then the other one is just, if you're starting from nothing, one, if the goal is monetization and things like that, it takes some time to get the ball rolling. 223 00:14:20,165 --> 00:14:21,505 I always say it's not a Ferrari. 224 00:14:21,505 --> 00:14:25,915 It's more like a steam train because a steam train has a cow catcher on the front of that thing. 225 00:14:25,915 --> 00:14:28,615 Cause once it gets going, It's hard to stop. 226 00:14:28,905 --> 00:14:31,305 And so a podcast is a lot like that. 227 00:14:31,445 --> 00:14:41,825 I know, in my book about monetization, I talked about legal zoom and they had done, they'd done this big advertising campaign and after a month they just got nothing. 228 00:14:42,085 --> 00:14:44,805 And so they went to the company and said, yeah, this isn't working. 229 00:14:44,805 --> 00:14:45,845 We're going to cancel this. 230 00:14:46,145 --> 00:14:47,215 And so they stopped it. 231 00:14:47,235 --> 00:14:48,825 And then after the first month. 232 00:14:49,250 --> 00:14:51,640 All of a sudden the traffic started coming in. 233 00:14:51,640 --> 00:14:53,300 They're like, okay, turn it back on, turn it back on. 234 00:14:53,300 --> 00:14:58,330 So it's not something that like, I'm going to put this out two weeks later, manna from heaven is going to fall. 235 00:14:58,410 --> 00:15:00,000 It takes a while for it to get going. 236 00:15:00,620 --> 00:15:04,840 Ralph: Now, you mentioned a little while ago about one of the upfront costs is a hosting company. 237 00:15:05,260 --> 00:15:11,010 I know you work for Libsyn, but there are others, and I'm not trying to have you talk bad about Libsyn. 238 00:15:11,050 --> 00:15:21,950 But first of all, for people who don't understand what we're talking about, can you define what a podcasting host is and then talk about what they should be looking for if they're looking for a host? 239 00:15:22,500 --> 00:15:22,860 Dave Jackson: Yeah. 240 00:15:22,860 --> 00:15:28,590 So if we compare this to radio, right, you've got your DJ in the booth and then you've got that big antenna. 241 00:15:28,990 --> 00:15:31,830 And out of that antenna is your frequency, your 97. 242 00:15:31,830 --> 00:15:33,460 5 or whatever. 243 00:15:33,460 --> 00:15:36,480 Well, your podcast hosting company is that tower. 244 00:15:36,800 --> 00:15:38,540 They're the people that are going to syndicate. 245 00:15:38,930 --> 00:15:40,900 Your instead of a frequency, instead of 97. 246 00:15:40,900 --> 00:15:42,660 5, you get this thing. 247 00:15:42,660 --> 00:15:43,580 That's called a feed. 248 00:15:43,890 --> 00:15:46,550 And if you ever click on one, you just get a face full of code. 249 00:15:46,560 --> 00:15:50,800 Well, radio, if you look at actual or radio signals, just a squiggly line. 250 00:15:51,190 --> 00:16:06,620 And that squiggly line, when you put it into a radio, Hey, this is stuff I can understand and there's music and things like that, and the same thing in podcasting with a feed, it's just a bunch of code when you put that code into Apple podcast whatever you're using, Hey, there's words on the screen. 251 00:16:06,630 --> 00:16:07,670 And when I click this button. 252 00:16:08,080 --> 00:16:09,010 Something comes out. 253 00:16:09,010 --> 00:16:11,680 So part of it is going to be your budget. 254 00:16:11,690 --> 00:16:15,090 So like Libsyn has a plan that starts at 5 a month. 255 00:16:15,330 --> 00:16:22,430 Libsyn's a great solid host, but there are other things like Buzzsprout, Buzzsprout has a feature where you can add pre and post role. 256 00:16:23,365 --> 00:16:24,685 Little pieces of audio. 257 00:16:24,685 --> 00:16:30,695 So if you want to, let's say I'm an author and I've been doing a show about my topic and now the book is out. 258 00:16:30,705 --> 00:16:32,245 Well, I could add one file. 259 00:16:32,255 --> 00:16:35,675 And at the beginning of every episode, it would say this, Hey, the new book is out. 260 00:16:35,675 --> 00:16:36,405 Go to my website. 261 00:16:36,585 --> 00:16:36,945 com. 262 00:16:37,205 --> 00:16:40,095 So they have that, there's another host called captivate. 263 00:16:40,105 --> 00:16:40,855 They do that. 264 00:16:40,915 --> 00:16:44,315 And they allow you to also put ads in the middle. 265 00:16:44,315 --> 00:16:47,795 Now, again, if this is for a small business, these are ads for you. 266 00:16:48,200 --> 00:16:49,290 So you make your own stuff. 267 00:16:49,290 --> 00:16:52,110 So those there's that blueberry is another great host. 268 00:16:52,130 --> 00:16:54,110 They're really taken off. 269 00:16:54,110 --> 00:16:56,550 There's a technical kind of initiative right now. 270 00:16:56,560 --> 00:17:00,385 it's about three years out, probably called podcasting 2. 271 00:17:00,385 --> 00:17:04,780 0, where they're just adding more features like transcripts or something that just came in and that was a podcasting 2. 272 00:17:04,780 --> 00:17:06,170 0 thing. 273 00:17:06,170 --> 00:17:13,470 So they all have their own little like Libsyn, for instance, if you really wanted to pinpoint, like if I was a politician. 274 00:17:13,875 --> 00:17:20,005 Libsyn has an enterprise solution where I can only run my own ad in a certain section of the country. 275 00:17:20,275 --> 00:17:22,275 So that's something that only Libsyn can do. 276 00:17:22,445 --> 00:17:25,260 Blueberry right now has a ton of podcasting 2. 277 00:17:25,260 --> 00:17:25,765 0 stuff. 278 00:17:25,865 --> 00:17:29,375 Captivate lets you put ads as many as you want throughout your episode. 279 00:17:29,655 --> 00:17:35,375 And Buzzsprout, their big thing is they make it easy and they do, they have a lot of really cool tools and it's a super simple interface. 280 00:17:36,060 --> 00:17:40,090 Ralph: So it sounds like what you're saying, Dave, is you have to start out with the ends in mind. 281 00:17:40,480 --> 00:17:40,620 Dave Jackson: What 282 00:17:40,620 --> 00:17:42,210 Ralph: is the goal of your podcast? 283 00:17:42,570 --> 00:17:43,680 Who are your listeners? 284 00:17:43,700 --> 00:17:45,560 Are you going to add advertising? 285 00:17:45,830 --> 00:17:49,280 But I assume that you can also be nimble on this and let this grow. 286 00:17:49,280 --> 00:17:53,250 You could start with that 5 a month from Libsyn and let it grow from there. 287 00:17:53,250 --> 00:17:54,040 Would that be correct? 288 00:17:54,445 --> 00:18:00,465 Dave Jackson: Yeah, it's not something I wouldn't move like every other week, but it's not that hard to move from one host to another one. 289 00:18:01,025 --> 00:18:03,255 Ralph: Yeah, I did that just recently with the Ask Ralph podcast. 290 00:18:03,295 --> 00:18:07,685 I went from Libsyn to Captivate because I wanted some additional features and all that sort of thing. 291 00:18:08,035 --> 00:18:10,655 So Dave, let's get into the million dollar question. 292 00:18:11,485 --> 00:18:14,705 We all get discouraged sometimes on the start a podcast. 293 00:18:14,725 --> 00:18:17,335 So if I'm the Joe, the plumber, I'm going to start a podcast. 294 00:18:17,865 --> 00:18:19,005 I do spend a lot of time. 295 00:18:19,005 --> 00:18:20,105 I buy the right equipment. 296 00:18:20,105 --> 00:18:28,625 I launched this podcast and I do, let's say I do a weekly podcast and I put out the first five or six episodes and man, I got 20 people that downloaded it. 297 00:18:29,230 --> 00:18:30,370 It gets discouraging. 298 00:18:30,660 --> 00:18:36,040 So how do you push past that and what encouragement do you give for those who are just starting out? 299 00:18:36,560 --> 00:18:46,770 Dave Jackson: Yeah, well first things first my background's in teaching so 20 people that's a pretty full classroom and those people could be listening You know, they could be watching netflix or hbo. 300 00:18:46,800 --> 00:18:48,530 They could be listening to satellite radio. 301 00:18:48,550 --> 00:18:52,390 They could be playing video games So You have grabbed their attention. 302 00:18:52,700 --> 00:18:53,670 And so there's that. 303 00:18:53,750 --> 00:18:57,530 And then, like I say, if you get any feedback, save that for that. 304 00:18:57,830 --> 00:18:59,750 And it goes back to your why. 305 00:19:00,040 --> 00:19:04,910 Cause I know a lot of the shows I do, I'm just doing it because I love to talk about this subject. 306 00:19:05,170 --> 00:19:08,340 And when I get any kind of feedback, that's always great. 307 00:19:08,340 --> 00:19:11,960 But if I don't get any feedback, I just love talking about this subject. 308 00:19:11,970 --> 00:19:12,960 So that's part of it. 309 00:19:12,960 --> 00:19:15,900 If you're trying to do something like the worst question is. 310 00:19:16,305 --> 00:19:22,365 What's the best subject I can talk about that takes the least amount of work that will make me the most amount of money in the shortest amount of time? 311 00:19:22,625 --> 00:19:24,465 That's the direct opposite way to go. 312 00:19:24,465 --> 00:19:28,205 It's like, Hey, what I want to talk about that I just love talking about. 313 00:19:28,830 --> 00:19:35,670 That I know my audience will enjoy and that is close enough to what I want them to do, buy my product or whatever. 314 00:19:36,010 --> 00:19:43,030 So it's kind of tough and just realize that, if you think about anything you did, whether it's shooting a basketball, tying your shoes. 315 00:19:43,030 --> 00:19:46,240 I remember my dad teaching me how to tie my shoes and I just couldn't get it. 316 00:19:46,440 --> 00:19:48,880 when you first start off, it's a little rough. 317 00:19:48,880 --> 00:19:49,770 I'm a guitar player. 318 00:19:49,770 --> 00:19:51,510 When you first start off, it actually hurts. 319 00:19:51,510 --> 00:19:53,540 You end up with dents in your fingertips. 320 00:19:53,975 --> 00:19:59,845 But if you push through those, you make it through to the other side, and then it starts to, it starts to roll. 321 00:20:00,115 --> 00:20:01,515 And that's the, the fun part. 322 00:20:01,515 --> 00:20:12,365 Once you can get your audience to start telling their friends, And as the old shampoo commercial for those of you remember that back in the 70s, they told two friends They told two friends and it starts to slowly snowball. 323 00:20:12,625 --> 00:20:20,775 Ralph: So what you're really saying is an organic growth thing You're going to reach out to the people that you know with the intention of Hoping that they're going to reach out to people they know 324 00:20:21,245 --> 00:20:29,560 Dave Jackson: Yeah, and it's funny because if you watch just about any youtube, person they always end with hey if you like this Like subscribe and smash the bell. 325 00:20:29,910 --> 00:20:32,420 And I always go, why do they do that? 326 00:20:32,430 --> 00:20:34,260 We all, we see that red button right there. 327 00:20:34,260 --> 00:20:41,190 We know what the subscribe button does, but yet most of the YouTubers will tell people to like, subscribe and ring the bell because it works. 328 00:20:41,270 --> 00:20:43,140 It reminds people like, I did like this. 329 00:20:43,140 --> 00:20:44,470 I am going to smash the bell. 330 00:20:44,480 --> 00:20:49,150 So in the same way, I always tell people if they go, well, I'm not sure how I should end my show. 331 00:20:49,180 --> 00:20:52,020 I go, ask your audience to tell a friend. 332 00:20:52,365 --> 00:20:56,875 hit that follow button or share button in your app and share this with somebody who would enjoy it. 333 00:20:57,175 --> 00:20:59,515 And that's always a call to action that you can have. 334 00:21:00,005 --> 00:21:02,025 Ralph: And you'd led me right to my next question. 335 00:21:02,505 --> 00:21:07,755 And that is there's this whole discussion now in the podcasting arena of audio. 336 00:21:08,020 --> 00:21:16,240 Video and I know that they're, true people, experts in the podcasting field would say, well, YouTube or rumble, that's not podcasting. 337 00:21:16,540 --> 00:21:21,250 But I think a lot of people, Dave are looking at this now and saying, yeah, but I see all these YouTube videos. 338 00:21:21,250 --> 00:21:23,680 I see all these, reels, all these types of things. 339 00:21:23,860 --> 00:21:25,060 Well, can I do that? 340 00:21:25,080 --> 00:21:25,730 Or what should I do? 341 00:21:25,740 --> 00:21:27,000 Should I do an audio only? 342 00:21:27,000 --> 00:21:28,380 Should I do video and audio? 343 00:21:29,120 --> 00:21:31,300 Is that something you talk about? 344 00:21:31,310 --> 00:21:34,920 Is that an obstacle or is it should be, let me get on as many platforms as I can. 345 00:21:35,385 --> 00:21:40,055 Dave Jackson: It all depends on how much money you have and how much time you have. 346 00:21:40,095 --> 00:21:51,015 And part of the thing that bugs me, I just heard Todd Cochran, who's the CEO of Blueberry, he just came back from the Philippines and he said, once again, there are people that feel they have to do video. 347 00:21:51,195 --> 00:21:53,845 if you don't do video, you're an idiot kind of thing. 348 00:21:54,285 --> 00:21:59,405 And I always say, if you've got the time and the budget, And the space by all means do video. 349 00:21:59,415 --> 00:22:03,715 If you start with video, you can pull the audio out of that and do everything. 350 00:22:03,715 --> 00:22:11,435 Whereas if you just do audio, trying to turn your audio into a video is kind of now, I just heard, Rob Walsh from Libsyn just said. 351 00:22:11,745 --> 00:22:24,665 That audio is still outperforming video 15 to one, because there's more time to listen than there is to, I can't, watch your video while I'm driving to work or washing the dishes or walking the dog or things like that. 352 00:22:24,665 --> 00:22:32,515 So audio is still more popular and keep in mind the people that are saying you have to have video right now is typically a company called YouTube. 353 00:22:33,340 --> 00:22:35,180 And so I'm not anti video. 354 00:22:35,180 --> 00:22:39,800 In fact, I've, we've got a holiday coming up and I plan on recording a few videos for my YouTube channel. 355 00:22:39,810 --> 00:22:57,350 So I always say, if you've got the time and the, the space and the budget, cause a lot of times, if you want to export your editing to somebody and audio editor is not going to charge you, what somebody who's doing video and shorts and things like that, there's a lot of cool AI tools that are making this easy. 356 00:22:57,705 --> 00:23:02,655 But so I'm, I always say, if you've got the time and the budget, by all means, jump into the video side. 357 00:23:02,655 --> 00:23:15,195 But on the other hand, I just heard another podcast because they were talking, they recorded like at nine in the morning and they're like, Hey, if this was a video show, it wouldn't be happening right now because, no, but they're all, in their pajamas and they're not ready to go. 358 00:23:15,195 --> 00:23:17,775 So that's another consideration to, to keep in mind. 359 00:23:18,135 --> 00:23:20,135 Ralph: Which actually leads me to the next question, Dave. 360 00:23:20,135 --> 00:23:25,615 And do I have to be perfect in my audio or video podcast, or can I be real? 361 00:23:25,625 --> 00:23:26,935 Can I be the real Ralph? 362 00:23:27,315 --> 00:23:45,355 Dave Jackson: Yeah, there's there's two extremes to that because there's real where we don't edit it all and you know I've heard a podcast once and they started off talking about what should we talk about on the podcast and I'm like That's a great conversation to have before you press record. 363 00:23:45,355 --> 00:23:50,545 So there are some things you want to edit out and Perfect can actually ruin your show. 364 00:23:50,575 --> 00:23:56,370 There are people that you know, they'll spend 10 hours editing a 20 minute podcast. 365 00:23:56,370 --> 00:23:57,780 And I'm like, what are you doing? 366 00:23:58,080 --> 00:24:04,790 And they're taking out of somebody breathed or if they said, uh, I don't know, they're like, Oh, I got to take out that. 367 00:24:04,800 --> 00:24:07,860 Um, and so for me, I go for the low hanging fruit. 368 00:24:07,920 --> 00:24:12,790 If I go, I think it's, Uh, Tuesday? 369 00:24:13,150 --> 00:24:13,410 Okay. 370 00:24:13,410 --> 00:24:14,190 I'll take that out. 371 00:24:14,210 --> 00:24:18,010 Cause just like in Microsoft Word, you highlight the word, you press delete and it's gone. 372 00:24:18,380 --> 00:24:21,730 And when you're editing an audio, you just highlight the um, and press delete. 373 00:24:21,740 --> 00:24:23,480 But I don't get too crazy with that. 374 00:24:23,480 --> 00:24:25,650 So it's really up to you. 375 00:24:25,750 --> 00:24:28,680 And there are people that some people want to swear. 376 00:24:28,680 --> 00:24:29,910 Some people don't want to swear. 377 00:24:29,910 --> 00:24:32,220 And I'm just like, okay, I just always present the facts. 378 00:24:32,220 --> 00:24:34,960 I'm like, if you swear in your podcast, that's your call. 379 00:24:35,140 --> 00:24:39,460 And there are about 10 countries in the Middle East that will block your show. 380 00:24:39,905 --> 00:24:46,455 So if you don't care about the Middle East, audience, then by, and you want to swear and do all that by all means, be yourself. 381 00:24:47,265 --> 00:24:56,745 Ralph: And you mentioned a few minutes ago that you can outsource some of these things, because I'm thinking to myself, if I don't know how to do a lot of this work, like I can talk into a microphone. 382 00:24:57,345 --> 00:25:00,385 I can use my iPhone to record my video if I wanted to. 383 00:25:01,295 --> 00:25:04,055 There are places that you can outsource this stuff, correct, Dave? 384 00:25:04,730 --> 00:25:11,580 Dave Jackson: Yeah, there's all sorts of people and it's really again goes back to, I always say you pay either in time or money. 385 00:25:12,140 --> 00:25:16,010 And so if you got more money, use it and get your time back. 386 00:25:16,020 --> 00:25:20,160 Cause it is, especially when you're learning, it takes longer to do this stuff. 387 00:25:20,160 --> 00:25:24,870 So whichever one you have the most of, or if you just don't enjoy it now, I'm weird. 388 00:25:24,870 --> 00:25:26,170 I like editing my stuff. 389 00:25:26,180 --> 00:25:27,900 People are like, why don't you outsource that stuff? 390 00:25:27,900 --> 00:25:29,070 I'm like, cause I'm having fun. 391 00:25:29,070 --> 00:25:32,560 I'm shaping it with music and throwing in sound effects and things like that. 392 00:25:32,840 --> 00:25:36,060 But yeah, there are a ton of people and it's going to run you. 393 00:25:36,260 --> 00:25:39,340 If you're hiring somebody in the U S probably anywhere from. 394 00:25:40,110 --> 00:25:47,570 I don't know, 100 bucks, probably more likely 125 up to 200, 250, depending on all the things you want them to do. 395 00:25:47,570 --> 00:25:54,510 If they're just taking out ums and leveling the audio and maybe removing some hiss, you're in that ballpark. 396 00:25:54,510 --> 00:25:57,680 But when you throw in video, now it's going to go up even more. 397 00:25:57,680 --> 00:26:01,240 But if you work with someone overseas, obviously that's going to be a lot less. 398 00:26:01,705 --> 00:26:03,115 Ralph: And what's the time commitment. 399 00:26:03,125 --> 00:26:07,905 So for example, the AskRal podcast is generally around 10 to 15 minutes a day. 400 00:26:08,365 --> 00:26:16,025 What is your expectation as to the amount of time that somebody needs to spend to create that and have it distributed? 401 00:26:16,345 --> 00:26:19,745 Dave Jackson: Yeah, for me, I always say the absolute best. 402 00:26:20,045 --> 00:26:22,015 So this is me being focused. 403 00:26:22,320 --> 00:26:23,840 I've got my phone off. 404 00:26:23,840 --> 00:26:28,590 I've got I am in the zone and I'm doing it four to one for just audio. 405 00:26:28,790 --> 00:26:32,460 So if I do a 15 minute podcast, cause a lot of people don't count everything. 406 00:26:32,870 --> 00:26:35,550 So let's say it's a 15 minute podcast. 407 00:26:35,550 --> 00:26:38,830 Well, I'm already doing research on what am I going to do? 408 00:26:38,830 --> 00:26:40,110 and who's going to do this? 409 00:26:40,110 --> 00:26:46,580 And I, if I'm playing sound clips and things like that, so there's that, there's the research, then I go to record it and I'm not perfect. 410 00:26:46,580 --> 00:26:50,170 So I'm going to do a little editing and then, Oh, wait, I want Google to find this. 411 00:26:50,170 --> 00:26:52,120 So I should probably type a paragraph or two. 412 00:26:52,410 --> 00:26:53,430 So I type that up. 413 00:26:53,665 --> 00:26:56,335 And then I upload it to my media host and we're done. 414 00:26:56,355 --> 00:26:59,985 And I'm a look over there like, yep, that 15 minute podcast just took you an hour. 415 00:27:00,175 --> 00:27:01,385 And that's the best. 416 00:27:01,385 --> 00:27:02,865 It might be five, six to one. 417 00:27:02,865 --> 00:27:03,825 If you're doing video. 418 00:27:05,100 --> 00:27:15,760 again, now, if your computer is a little on the old side and you're doing video, exporting a video can take, you know, a half hour just on its own, depending on how long it is and things like that. 419 00:27:15,760 --> 00:27:24,090 So it's, that's the number one thing I hear is people go, wow, this took a whole lot more time than I thought, because they thought a 15 minute podcast was going to take 15 minutes. 420 00:27:24,090 --> 00:27:27,010 And I'm like, and if you're doing interviews. 421 00:27:27,605 --> 00:27:32,075 I always enter, I always do research on my guests so I can ask good questions. 422 00:27:32,305 --> 00:27:39,715 And then when we do the interview, it ends up being, 20, 30 minutes, but I was on zoom with a person for close to an hour. 423 00:27:39,715 --> 00:27:44,205 So if you count up all that time, that's where I'm like, yeah, it's not just 15 minutes. 424 00:27:44,785 --> 00:27:50,445 Ralph: So you mentioned a few minutes ago AI and that's sort of the buzzword going on right now And i'll be honest with you. 425 00:27:50,445 --> 00:27:53,655 I use a lot of AI tools you said a few minutes ago. 426 00:27:53,655 --> 00:27:59,705 There are some tools that can help you Well talk to me a little bit about what those tools are and what your concerns are using those tools 427 00:27:59,885 --> 00:28:04,750 Dave Jackson: Yeah, there's I mean if you It's like a drug stores in America, right? 428 00:28:04,750 --> 00:28:07,690 Every 10 feet, there's a Walgreens or a CVS or something like that. 429 00:28:07,690 --> 00:28:13,300 So every time I turn around, there's cast magic, there's descript, there's a pod squeeze. 430 00:28:13,300 --> 00:28:15,570 I could go on and on and you upload the file. 431 00:28:15,570 --> 00:28:19,070 It makes a transcript and then it spits out a bunch of stuff that you can use. 432 00:28:19,415 --> 00:28:20,355 And it is cool. 433 00:28:20,375 --> 00:28:21,015 I use it. 434 00:28:21,085 --> 00:28:24,265 I would say instead of, AI stands for, I'm drawing a blank. 435 00:28:24,355 --> 00:28:30,585 I know it's intelligence, artificial, artificial intelligence, and I say we should call it assisted intelligence. 436 00:28:30,585 --> 00:28:32,795 I use it more as a brainstorming tool. 437 00:28:33,075 --> 00:28:39,045 I know when I made a video once and it was a funnel thing and I was like, okay, I've got this all set. 438 00:28:39,045 --> 00:28:42,255 And I went to chat GPT and I said, what are all the steps in a funnel? 439 00:28:42,655 --> 00:28:45,085 And it spit out, like I had six and they had seven. 440 00:28:45,085 --> 00:28:46,295 I was like, Oh, you know what? 441 00:28:46,605 --> 00:28:47,935 Yeah, I could add that in there. 442 00:28:48,195 --> 00:28:52,375 So the biggest thing I see is number one, never. 443 00:28:52,395 --> 00:28:57,305 And I mean, ever put out anything from any kind of AI tool that you didn't read. 444 00:28:57,685 --> 00:29:04,215 Because there's still a blog post out there that says there was a discovery problem with podcasting in the nineties. 445 00:29:04,445 --> 00:29:06,045 And I go, yeah, there sure was. 446 00:29:06,045 --> 00:29:07,095 It didn't exist yet. 447 00:29:07,410 --> 00:29:13,950 And so you can blow your accountability, your authority by having an obvious mistake in it. 448 00:29:13,950 --> 00:29:28,970 So I always, anytime I use it, I always look at it and there are words now that are very AI, like therefore, and I don't end my blog posts with in conclusion, so you kind of go through and make sure, would I really say this? 449 00:29:29,335 --> 00:29:58,605 Which it does a good job because especially if it's doing something off your transcript, which you said it should sound like you so just be careful that it's not saying something you would never say and, in the end, I write content for people and sometimes these AI tools are like, Oh, you need to insert this keyword 13 more times and that's where it's like, Today, we're going to talk about growing your podcast because when you want to grow your podcast, you really want to grow your podcast. 450 00:29:58,605 --> 00:29:59,745 And I'm like, yeah, that's ridiculous. 451 00:30:00,095 --> 00:30:01,725 so, write for people. 452 00:30:01,745 --> 00:30:05,305 Remember it's going for people, not the algorithm and, you'll be okay. 453 00:30:05,865 --> 00:30:11,595 Ralph: So podcasting, I would have to argue is probably the lifeblood of what feeds you on a daily basis. 454 00:30:11,595 --> 00:30:23,325 I know you're a Christian guy like me, and I know that's important to you too, but what opportunities have opened up for Dave directly related to the shows that you've done and things that might motivate our listeners that they might find interesting. 455 00:30:23,745 --> 00:30:46,625 Dave Jackson: Yeah, this sounds like humblebrag theater, but I was, I got a call, and at the time, the biggest podcasting conference was called the New Media Expo, and the guy that was running it, now I didn't, I was at that point still teaching, and this guy called, Libsyn, he called Spreaker, which is another media host, and he called Blueberry, and he said, hey, the guy that runs my podcasting track has retired, who do you think I should get to host? 456 00:30:46,870 --> 00:30:50,340 To fill in and all three of them said, what about Dave Jackson? 457 00:30:50,730 --> 00:30:53,330 So again, that digital resume comes into play. 458 00:30:53,600 --> 00:31:01,190 when I was teaching, I was teaching in a college and I swear, the reason I got that is we get done with kind of the interview and they're like, what do you do for your hobbies? 459 00:31:01,200 --> 00:31:02,060 And I'm like, Oh, I like to. 460 00:31:02,425 --> 00:31:05,385 Ride my bike, I play the guitar, and I do podcasting. 461 00:31:05,395 --> 00:31:06,995 Like, wait, you do podcasting? 462 00:31:07,345 --> 00:31:09,345 Because this was, again, way back in the day. 463 00:31:09,575 --> 00:31:17,645 And I said, oh yeah, I could see doing a podcast here for, to teach students how to maybe study better, and things like that, and keep them up to date with what's going on in the school. 464 00:31:17,645 --> 00:31:19,275 So I'm pretty sure I got that job. 465 00:31:19,600 --> 00:31:44,950 Because I knew podcasting, I've been asked to speak all over the world, from all over the country, I got to go to Australia, that was a lot of fun, and do some speaking, so, there's that, I got a book deal, I mean I could go on and on, I work at Libsyn now, because again, of the relationships, I remember, I was still teaching, and I went over to a, what used to be called pod camps, just these little baby, industry events, And I met the Libsyn team and they knew me. 466 00:31:44,950 --> 00:31:45,590 I knew them. 467 00:31:45,980 --> 00:31:49,950 And I had done a podcast with a vice president now of Libsyn. 468 00:31:50,270 --> 00:32:01,605 And I just asked them on the one day, because where I was working, we'd gone from 10 teachers down to five and we're down to three, and I was seeing the writing on the wall, And I go, do you guys ever hire anybody in support? 469 00:32:01,825 --> 00:32:04,055 And they're like, oh yeah, we're growing. 470 00:32:04,055 --> 00:32:05,455 And I'm like, why would you want to work? 471 00:32:05,455 --> 00:32:06,875 And I'm like, maybe. 472 00:32:07,075 --> 00:32:12,185 So I planted the seed so that when that day came, I got the job because of the relationship. 473 00:32:12,185 --> 00:32:14,535 that's, I could go on for another 10 hours on. 474 00:32:14,545 --> 00:32:15,365 it's just amazing. 475 00:32:15,415 --> 00:32:20,215 the one that still blows me away is I will be asked to speak in, nowhere, America. 476 00:32:20,655 --> 00:32:26,315 And I will announce, Hey, I'm going to be in nowhere, America, out in the middle of nowhere, and someone will say, Oh man, I listened to your show. 477 00:32:26,325 --> 00:32:27,975 Is there any way I could take you to dinner? 478 00:32:28,425 --> 00:32:30,155 And I'm like, okay, sure. 479 00:32:30,155 --> 00:32:30,595 Why not? 480 00:32:30,615 --> 00:32:37,805 And then I just tell my family that like, Hey, if for some reason I end up in a ditch somewhere dead, like his name is George and he took me to dinner. 481 00:32:37,805 --> 00:32:39,595 So, it's, it's a lot of fun. 482 00:32:40,215 --> 00:32:45,995 Ralph: What's the most obscure example you've seen of a podcast of finding unexpected success? 483 00:32:46,820 --> 00:32:48,720 Dave Jackson: Yeah, the, chameleon breeder. 484 00:32:49,210 --> 00:32:50,580 And I was like, what? 485 00:32:50,610 --> 00:32:52,990 He's yeah, I do a show about breeding chameleons. 486 00:32:53,340 --> 00:32:55,360 And I go like the little lizard thing. 487 00:32:55,370 --> 00:32:56,120 And he goes, yep. 488 00:32:56,190 --> 00:32:57,710 And it's, it changes colors. 489 00:32:57,710 --> 00:32:58,200 And I'm like, yeah. 490 00:32:58,200 --> 00:32:58,840 And he's okay. 491 00:32:59,210 --> 00:33:01,610 But here again, he made a show. 492 00:33:01,850 --> 00:33:05,240 His product was his own, it was cages for chameleons. 493 00:33:06,310 --> 00:33:09,810 And what was interesting about it is, and it was all tips about how to breed them. 494 00:33:09,810 --> 00:33:10,020 And. 495 00:33:10,395 --> 00:33:23,445 care for chameleons and he, his audience came to him and said, we could buy these cages for less money and buy them overseas, but we want to buy them from you because you've given us all this value. 496 00:33:23,455 --> 00:33:26,025 So it's the whole, the law of reciprocity. 497 00:33:26,025 --> 00:33:27,015 I've scratched your back. 498 00:33:27,015 --> 00:33:28,455 So I want to scratch your back. 499 00:33:28,695 --> 00:33:31,715 So that was one that I was like, the, what is it about? 500 00:33:31,715 --> 00:33:32,865 And I'm like, Hey, you win. 501 00:33:33,105 --> 00:33:35,675 That's the most niche show I've ever heard. 502 00:33:35,675 --> 00:33:36,655 I used to joke about. 503 00:33:37,090 --> 00:33:39,930 I'm sure there's a blah, blah, blah, Frisbee golf show. 504 00:33:40,220 --> 00:33:43,340 And then somebody said, Dave, there's about four shows about Frisbee golf. 505 00:33:43,350 --> 00:33:44,480 I'm like, well, there you go. 506 00:33:45,650 --> 00:33:54,390 Ralph: But the thing I keep hearing you say, Dave, and you tell me if I'm wrong, but it sounds like it's really needs to be something you have a passion about in order to really make it work. 507 00:33:54,840 --> 00:33:55,170 Dave Jackson: Yeah. 508 00:33:55,210 --> 00:33:56,930 I, one of my shows I've started. 509 00:33:57,260 --> 00:33:58,490 Probably over 30 shows. 510 00:33:58,510 --> 00:34:00,550 And one of them was the customer service show. 511 00:34:00,570 --> 00:34:15,660 Cause in addition to being a teacher, I also worked in customer service and I think I did, I don't know, maybe six episodes and I did it and it dawned on me that while customer service was something I was good at, I won awards for it. 512 00:34:15,930 --> 00:34:20,180 But it wasn't really something I did it as a job because I got paid for it. 513 00:34:20,180 --> 00:34:29,070 And when I started it, it was kind of, I just sounded like a grumpy old man going, I went into this place and this guy didn't, and I was like, this isn't really what I want to talk about all day. 514 00:34:29,420 --> 00:34:31,960 And so, yeah, it's that passion that really pushes you through. 515 00:34:33,085 --> 00:34:50,725 Ralph: And I listened to one of your podcasts building a better Dave And I know for a fact because you and i've talked about this before you didn't really do that for anything other than Sort of an emotional way to vent but I tell you what I really get a lot of value out of that Dave So if somebody wants to do something like that, do you recommend that? 516 00:34:51,150 --> 00:34:57,350 Dave Jackson: Yeah, it's one of those things you have to be careful, but I would say it's, that's one that's on the $7 Libsyn plan. 517 00:34:57,370 --> 00:34:59,570 It's the best $7 therapy you can buy. 518 00:34:59,920 --> 00:35:07,010 And all it is is most of my hobbies have a podcast, but there are times when something just weird pops up. 519 00:35:07,505 --> 00:35:12,425 And I'm like, okay, this is, I saw this weird thing or whatever. 520 00:35:12,445 --> 00:35:16,295 And what was interesting is I started that show and it was kind of an experiment. 521 00:35:16,295 --> 00:35:21,295 I was going to start online dating and I thought, oh, there's going to be a ton of fun stories about this. 522 00:35:21,615 --> 00:35:24,495 And I actually was kind of blue, which is not my nature. 523 00:35:24,505 --> 00:35:28,845 We're, we're talking, I wasn't cussing and swearing, but it was a little, a little weird, a little on the blue side. 524 00:35:29,185 --> 00:35:31,475 And you never know who's listening to your podcast. 525 00:35:31,515 --> 00:35:35,915 And I get this call and it was, one of the Cleveland Browns players. 526 00:35:36,290 --> 00:35:39,830 And I'm in Akron, Ohio, where I'm a big Browns fan. 527 00:35:39,840 --> 00:35:41,070 And he's like, is this Dave Jackson? 528 00:35:41,070 --> 00:35:43,060 I'm like, yeah, he's Oh, this is from the Cleveland Browns. 529 00:35:43,060 --> 00:35:44,760 And I was like, Oh, well, what's up? 530 00:35:44,790 --> 00:35:46,530 And he's like, yeah, I'm listening to your new show. 531 00:35:46,530 --> 00:35:48,550 He's like, why are you working blue, man? 532 00:35:48,550 --> 00:35:49,640 He goes, that's not you. 533 00:35:49,930 --> 00:35:51,920 And I'm like, I'm just trying to say, yeah, that's it goes. 534 00:35:51,920 --> 00:35:53,270 That's not good for your brand, man. 535 00:35:53,270 --> 00:35:54,910 He goes, just knock that stuff off. 536 00:35:54,920 --> 00:35:56,500 And I was like, okay. 537 00:35:56,740 --> 00:36:04,370 So that was interesting, but yeah, it's, It's one of those things where I, the other thing is, it's weird when I listen back, you don't realize how much your voice changes. 538 00:36:04,370 --> 00:36:07,250 You think about as a man changing your voice when you're 13. 539 00:36:07,580 --> 00:36:11,170 And I listened to stuff from, 15 years ago and I, I sound like this. 540 00:36:11,170 --> 00:36:12,210 Hey, it's Dave Jackson. 541 00:36:12,620 --> 00:36:21,930 But yeah, it's just something I put out there that the thing I always mention is be careful talking about family members because podcast. 542 00:36:22,180 --> 00:36:23,930 So it's usually my perspective. 543 00:36:24,335 --> 00:36:27,205 on life, what I think, what I feel. 544 00:36:27,565 --> 00:36:31,835 And so you don't want to, don't complain about your spouse or your kids or things like that. 545 00:36:31,835 --> 00:36:33,315 That'll come back to, to bite you. 546 00:36:33,960 --> 00:36:34,480 Ralph: All right, Dave. 547 00:36:34,480 --> 00:36:38,090 So you sold me now on the idea of, I want to start a podcast. 548 00:36:38,130 --> 00:36:40,920 I'm really excited about it, but now I need help. 549 00:36:40,930 --> 00:36:45,390 How does someone get in touch with you and what does the school of podcasting offer me? 550 00:36:46,140 --> 00:36:47,180 Dave Jackson: Yeah, it's super simple. 551 00:36:47,180 --> 00:36:48,350 School of podcasting. 552 00:36:48,380 --> 00:36:49,610 com is where you want to go. 553 00:36:49,950 --> 00:36:51,920 And I have step by step tutorials. 554 00:36:51,920 --> 00:36:56,930 So I always tell people, even if you already have a podcast, go through the planning your podcast course. 555 00:36:56,930 --> 00:37:02,930 That's probably the longest and most detailed one, because it really helps you figure out what am I trying to do here? 556 00:37:02,930 --> 00:37:03,940 How am I going to measure that? 557 00:37:04,310 --> 00:37:08,210 And then from there, I have probably 15 different courses. 558 00:37:08,210 --> 00:37:11,550 You don't have to take them all, but it might be what equipment do I need? 559 00:37:11,560 --> 00:37:16,720 And then if you don't have a website, how to build one, and then how do I get into Apple and Spotify? 560 00:37:16,730 --> 00:37:19,070 So everything is step by step along the way. 561 00:37:19,450 --> 00:37:21,420 one of my favorite things is our community. 562 00:37:21,660 --> 00:37:25,600 Cause I got awesome people like you and we mentioned Mark earlier and a bunch of other people. 563 00:37:25,945 --> 00:37:30,935 And we get together and do kind of group coaching and compare notes and what are you working on and things like that. 564 00:37:31,295 --> 00:37:32,405 So there's that going on. 565 00:37:32,425 --> 00:37:35,605 And then my favorite part is I love teaching. 566 00:37:35,615 --> 00:37:41,195 So I offer unlimited one on one coaching and people looked at me and said, yeah, you can't do that. 567 00:37:41,195 --> 00:37:42,015 There's only one of you. 568 00:37:42,015 --> 00:37:44,395 And I said, let's jump off that bridge when we get to it. 569 00:37:44,795 --> 00:37:47,725 Because what I found was, I had my high ticket item. 570 00:37:47,725 --> 00:37:49,505 You can still hire me for consulting. 571 00:37:49,925 --> 00:38:05,735 But I was spending so much time knocking on doors, answering a few questions for free, and then, Oh, we're not sure, and following up, and I was like, Okay, by the time I got paid, this really wasn't a high ticket item anymore, because I'd spent so much time, and I was like, Well, I've already got people that are giving me money. 572 00:38:06,215 --> 00:38:08,755 Why don't I just give them coaching for free? 573 00:38:09,085 --> 00:38:13,265 And so it's, so far I've not had a problem with people going, I can't book a time. 574 00:38:13,265 --> 00:38:16,655 Your calendar is too full and so works out great and I'm having fun. 575 00:38:16,655 --> 00:38:21,775 So yeah, between the courses, the coaching and the community, and it comes with a 30 day money back guarantee. 576 00:38:21,775 --> 00:38:27,595 So if you hop in and you go, Dave, this is more time than I thought it was going to take, you can back out within those first 30 days. 577 00:38:27,595 --> 00:38:29,035 I'll be happy to give you your money back. 578 00:38:29,595 --> 00:38:31,595 Ralph: So it sounds like Dave and correct me if I'm wrong. 579 00:38:31,695 --> 00:38:32,755 I've got a passion. 580 00:38:33,320 --> 00:38:34,470 I've got a few bucks. 581 00:38:34,820 --> 00:38:39,640 You can really help coach me to getting something that i'm proud of at the end of the day 582 00:38:40,180 --> 00:38:40,960 Dave Jackson: Oh, absolutely. 583 00:38:41,270 --> 00:38:41,520 Yeah. 584 00:38:41,520 --> 00:38:44,720 And it's, we all need an outside point of view. 585 00:38:44,720 --> 00:38:50,210 I just had someone this week that said, I just started this new podcast called your podcast website. 586 00:38:50,210 --> 00:38:51,710 And I believe it's on episode four. 587 00:38:52,120 --> 00:38:56,310 I refer to the guy that was in episode three and then said his website wrong. 588 00:38:56,670 --> 00:38:57,980 It's studio one design. 589 00:38:58,190 --> 00:38:58,480 com. 590 00:38:58,480 --> 00:38:59,730 And I said, it's studio one. 591 00:38:59,950 --> 00:39:00,390 com. 592 00:39:00,740 --> 00:39:04,320 And a listener said, do you know that's, and I was like, Nope, didn't catch that. 593 00:39:04,320 --> 00:39:05,880 Obviously, otherwise I would have changed it. 594 00:39:06,230 --> 00:39:08,340 So just having an outside point of view. 595 00:39:08,750 --> 00:39:10,480 There are times you're like, Oh, I didn't see that. 596 00:39:10,550 --> 00:39:15,750 I just was helping somebody yesterday and on their about page, they didn't put their last name. 597 00:39:16,130 --> 00:39:20,670 And I go, sometimes I'll meet somebody and it's, it's Karen Smith. 598 00:39:20,700 --> 00:39:22,060 And I, she had a podcast. 599 00:39:22,060 --> 00:39:24,460 I don't remember what it was, but I remember her name was Karen Smith. 600 00:39:24,850 --> 00:39:27,740 And so I'll go to Google and I'll type in Karen Smith podcast. 601 00:39:28,045 --> 00:39:28,895 And it won't come up. 602 00:39:28,905 --> 00:39:34,835 It might come up in Apple might come up in Spotify, but her website won't because she just put hi, I'm Karen. 603 00:39:35,335 --> 00:39:36,405 She didn't put her last name. 604 00:39:36,795 --> 00:39:38,215 And so, which I get it. 605 00:39:38,225 --> 00:39:43,175 We know what our last names are, but if you want to be found for your name, especially if you have a unique name. 606 00:39:43,575 --> 00:39:46,475 Then throw that on your about page and be found. 607 00:39:46,475 --> 00:39:49,245 And it's just, it's not usually this giant revelation. 608 00:39:49,245 --> 00:39:52,225 It's the little things that you're like, Oh, did you know that's not going to work? 609 00:39:52,225 --> 00:39:56,695 Oh, I see your, you just have one page with all your podcasts in one player. 610 00:39:56,715 --> 00:39:57,935 There's no SEO to that. 611 00:39:58,410 --> 00:40:05,520 And it's just things I've picked up from doing this for 19 years that You had this little bit and that little bit this little bit and then it starts growing 612 00:40:05,930 --> 00:40:08,630 Ralph: So i'm gonna throw one more at you that I didn't mention ahead of time. 613 00:40:08,960 --> 00:40:09,310 Dave Jackson: All right 614 00:40:09,490 --> 00:40:18,650 Ralph: This is a christian podcast And i'd like you to tell my listeners how you live out your faith on a day to day basis And how that impacted your podcasting? 615 00:40:19,940 --> 00:40:21,240 Dave Jackson: Oh, that's a great question. 616 00:40:21,420 --> 00:40:29,030 I think part of it is just As much as it's not You know, I don't start off with brothers and sisters. 617 00:40:29,030 --> 00:40:30,530 Welcome to talk about podcasting. 618 00:40:30,530 --> 00:40:44,030 When I do see it as a ministry, because I've had people as much as you think I talk about microphones and bandwidth and all this other stuff, there are times, especially with the one on one stuff that I almost take on the. 619 00:40:46,065 --> 00:40:46,845 Whatever you call it. 620 00:40:46,845 --> 00:40:59,905 I become like a life coach because sometimes they're trying to squeeze their podcast into stuff and I don't have enough time and I'm like, well, what's going on, and so I, and I've had people I've taken flack because I had a guest on once. 621 00:41:00,245 --> 00:41:02,625 Who is a giant flaming atheist. 622 00:41:02,635 --> 00:41:06,625 That is his show and people like, I can't believe you promoted his message. 623 00:41:06,635 --> 00:41:17,995 And I was like, well, on the other hand, I said, how are we going to we have to be friends with these people, I said, it's, and it's interesting because I still know that guy is still a friend and he knows that. 624 00:41:17,995 --> 00:41:20,715 I know that he knows that, like he's not changing my mind. 625 00:41:20,715 --> 00:41:21,725 I'm not changing his. 626 00:41:22,110 --> 00:41:26,990 But I also know if I ever have a question, or if he has a question, we know where to, to go. 627 00:41:26,990 --> 00:41:28,090 So it's been fun. 628 00:41:28,150 --> 00:41:31,780 I did, I do a show, in fact, I'm going to be bringing it back called Feeding My Faith. 629 00:41:32,375 --> 00:41:36,835 And I played a promo for that once in my, on my school of podcasting show. 630 00:41:37,225 --> 00:41:38,325 And I had somebody complain. 631 00:41:38,325 --> 00:41:40,015 They're like, Hey, I tuned in for podcasting. 632 00:41:40,015 --> 00:41:42,555 I didn't do want to hear about your invisible sky, buddy. 633 00:41:42,855 --> 00:41:48,065 And what was interesting is the next episode I came out and said, Hey, like this isn't feeding my faith. 634 00:41:48,075 --> 00:41:49,445 This is the school of podcasting. 635 00:41:49,465 --> 00:41:50,555 That was just a promo. 636 00:41:50,875 --> 00:41:57,330 And what was interesting, it was all the atheists that came out and said, dude, you be you, if you want to do that faith thing, do it. 637 00:41:57,720 --> 00:41:58,570 We'll listen all day. 638 00:41:58,570 --> 00:42:00,020 We can always hit fast forward. 639 00:42:00,280 --> 00:42:02,190 And so that became like a running gag. 640 00:42:02,190 --> 00:42:07,090 Now, if I ever mentioned anything about my faith, I have a little like trailer I play. 641 00:42:07,090 --> 00:42:09,590 It's like, whoop, whoop, invisible sky, buddy alert. 642 00:42:09,760 --> 00:42:12,040 If if this is going to trigger you, you better fast forward. 643 00:42:12,040 --> 00:42:13,410 But, Yeah, it's been fun. 644 00:42:13,450 --> 00:42:18,750 And, there's the old, boy, speaking of non, faith based, the, the secret, right? 645 00:42:18,760 --> 00:42:21,140 There's a thing out of the secret, like attracts like. 646 00:42:21,400 --> 00:42:25,820 And I, it's funny because I have probably three retired pastors at the school of podcasting. 647 00:42:25,840 --> 00:42:28,870 So it's one of those things that, I'll help anybody. 648 00:42:28,870 --> 00:42:32,370 And, that's just part of that relationship thing. 649 00:42:33,360 --> 00:42:34,000 How's it go? 650 00:42:34,050 --> 00:42:36,360 always preach the gospel when needed use words. 651 00:42:37,570 --> 00:42:38,940 And that's kind of how I try to do it. 652 00:42:39,740 --> 00:42:41,350 Ralph: Well, I agree with you a hundred percent, Dave. 653 00:42:41,350 --> 00:42:46,770 I always tell people that you don't have to check your Christianity at the door, but you also can't hit people over the head with it. 654 00:42:47,290 --> 00:42:50,480 And I think that's what I hear you saying is that it's who you are. 655 00:42:50,480 --> 00:42:58,450 It's who your character is, but you're not afraid to be, sent out like Jesus sent out the disciples and said, go out there and win people for me. 656 00:42:58,460 --> 00:43:02,090 And it sounds like you're able to do that in a way that's not confrontation. 657 00:43:02,645 --> 00:43:06,265 Dave Jackson: Yeah, I did an episode and it was like, market your podcast, like your Jesus. 658 00:43:06,265 --> 00:43:10,515 I'm like that guy, his message was 2000 years ago and people are still talking about it. 659 00:43:10,875 --> 00:43:14,105 And I said, so a figure out who your audience is. 660 00:43:14,105 --> 00:43:15,705 So his was a sinners. 661 00:43:15,935 --> 00:43:20,075 And then I said, he actually went to where they were as in like the shoe boot express. 662 00:43:20,405 --> 00:43:22,725 Go to where they are, then make friends with them. 663 00:43:22,985 --> 00:43:29,115 When you see him at the women at the well, he didn't like, how dare you, you Scarlett, no, he was like, he just made friends with her. 664 00:43:29,155 --> 00:43:33,015 And then he told her about, his Dad in that case. 665 00:43:33,055 --> 00:43:38,285 And so I would say, follow that example, figure out who your audience is, go to where they are, make friends. 666 00:43:38,285 --> 00:43:41,815 Cause if you don't make friends and just start talking about your business, that's spam. 667 00:43:42,205 --> 00:43:48,035 And once you make friends with people and you build that relationship, Then tell them about your company or business. 668 00:43:48,035 --> 00:43:49,345 They're much more likely to do it. 669 00:43:49,355 --> 00:43:51,505 And I go, that's just the way Jesus did it. 670 00:43:51,765 --> 00:43:53,435 and, I didn't get too much flack on that. 671 00:43:54,195 --> 00:43:55,385 Ralph: Dave, I just want to thank you, man. 672 00:43:55,385 --> 00:43:59,695 I think you summed it up perfectly in the end and basically saying, what would Jesus do? 673 00:44:00,195 --> 00:44:02,425 And so I think my listeners are really find value in that.. 674 00:44:02,425 --> 00:44:04,055 Well, Dave, thank you for joining me today. 675 00:44:04,455 --> 00:44:06,495 I would encourage everybody to reach out to Dave. 676 00:44:06,495 --> 00:44:07,545 Dave is a great guy. 677 00:44:07,555 --> 00:44:08,925 He will work with you one on one. 678 00:44:09,320 --> 00:44:19,020 It's no lie when he says it's unlimited because i'm one of his students and I probably annoy him because I always have a question But as a teacher Dave's told me many times. 679 00:44:19,040 --> 00:44:23,990 I love it when you bring the questions Ralph So I always bring the questions but again Dave anything else you want to add? 680 00:44:24,300 --> 00:44:25,220 Dave Jackson: No, just Ralph. 681 00:44:25,220 --> 00:44:39,775 I mean I teach you about that But it's literally the one thing a teacher wants is a willing student and you're always Trying new stuff and things like that and i'm learning stuff from you I'm, like I didn't know that did that and but you're like what happens if this happens and i'm like Never done that before. 682 00:44:39,775 --> 00:44:40,555 Let's find out. 683 00:44:40,555 --> 00:44:42,305 So I always appreciate you having around. 684 00:44:42,805 --> 00:44:43,405 Ralph: Very cool, Dave. 685 00:44:43,405 --> 00:44:48,395 Well, thanks again for joining me and I'll have in the show notes, how to get in touch with Dave and all that sort of thing. 686 00:44:48,395 --> 00:44:49,375 So again, Dave, thank you. 687 00:44:49,865 --> 00:44:50,625 Dave Jackson: Oh, thank you, Ralph. 688 00:44:52,325 --> 00:44:55,175 Speaker: Thank you for joining us on the AskRalph podcast. 689 00:44:55,305 --> 00:44:58,945 And with a simple click to subscribe, we'll invite you back to our next episode. 690 00:44:59,125 --> 00:45:02,195 And remember, financial issues don't have to be complicated. 691 00:45:02,495 --> 00:45:03,535 Just AskRalph. 692 00:45:03,955 --> 00:45:09,565 The information contained in this episode of AskRalph is based on data available as of the date of its release. 693 00:45:09,625 --> 00:45:12,535 Sagio Accounting Plus and AskRalph Media Inc. 694 00:45:12,695 --> 00:45:16,045 is under no obligation to update this content if changes occur. 695 00:45:16,135 --> 00:45:26,785 Applying this information to your specific situation requires careful consideration of all facts and circumstances, and any information provided is not to be considered as financial, tax, or legal advice. 696 00:45:26,925 --> 00:45:30,875 Please consult your tax advisor or attorney before acting on any material covered.