1
00:00:04,440 --> 00:00:05,010
Hi there.

2
00:00:05,280 --> 00:00:06,090
It's Sue.

3
00:00:06,120 --> 00:00:08,700
And thanks for joining me for tips and talk day.

4
00:00:09,330 --> 00:00:13,290
These are bite-sized topics that I pull from community questions and

5
00:00:13,290 --> 00:00:16,830
things that I'm observing in the world of handmade small business.

6
00:00:17,310 --> 00:00:18,900
If you'd like to submit a topic,

7
00:00:19,200 --> 00:00:22,710
DME over on Instagram at gift biz unwrapped,

8
00:00:23,460 --> 00:00:27,180
gosh, this year I've rolled out a number of new opportunities

9
00:00:27,180 --> 00:00:28,110
for you here.

10
00:00:28,500 --> 00:00:31,500
There are the bashes where you have a chance to showcase

11
00:00:31,500 --> 00:00:34,650
your business to this entire listening audience.

12
00:00:35,190 --> 00:00:36,570
There's the new owl app.

13
00:00:36,600 --> 00:00:39,240
When you have a quick question where you'd like my input,

14
00:00:39,660 --> 00:00:45,030
and now I'm excited to bring you gift biz boosts.

15
00:00:45,630 --> 00:00:48,450
Think of these as free strategy sessions,

16
00:00:48,510 --> 00:00:52,200
leaving you with a clear action plan to boost you forward.

17
00:00:52,920 --> 00:00:56,040
Whether you're at the beginning of your business journey and need

18
00:00:56,040 --> 00:00:58,350
concrete steps on how to start,

19
00:00:58,950 --> 00:01:01,770
or you've been doing this for a while and could use

20
00:01:01,770 --> 00:01:02,820
a fresh approach.

21
00:01:03,120 --> 00:01:06,270
These boosts are for you you'll know,

22
00:01:06,270 --> 00:01:07,530
a podcast is a boost.

23
00:01:07,560 --> 00:01:09,300
If you see that word in the title,

24
00:01:09,970 --> 00:01:11,850
want to get your own free boost.

25
00:01:12,210 --> 00:01:15,270
I'm taking these on a first come first serve basis.

26
00:01:15,540 --> 00:01:17,070
Head over to gift biz,

27
00:01:17,070 --> 00:01:22,590
unwrapped.com forward slash boost and sign up for your session today.

28
00:01:24,840 --> 00:01:27,300
I really enjoy cooking.

29
00:01:28,110 --> 00:01:31,170
It's a skill learned through hours in the kitchen with my

30
00:01:31,170 --> 00:01:32,280
dear dad,

31
00:01:32,550 --> 00:01:34,920
who was a very talented gourmet chef,

32
00:01:35,100 --> 00:01:37,320
although not by profession,

33
00:01:37,530 --> 00:01:39,420
just one of his many hobbies.

34
00:01:39,900 --> 00:01:40,920
And lucky for me,

35
00:01:41,220 --> 00:01:43,860
this love has been passed down to my kids too,

36
00:01:44,190 --> 00:01:46,380
who are great chefs in their own,

37
00:01:46,380 --> 00:01:50,970
right? But I've noticed that our approaches to creating meals is

38
00:01:51,000 --> 00:01:52,050
very different.

39
00:01:52,740 --> 00:01:55,800
David and Nicole do it one way and I do it

40
00:01:55,800 --> 00:01:57,840
entirely another.

41
00:01:58,770 --> 00:02:01,050
Here's where our approaches differ.

42
00:02:01,560 --> 00:02:05,700
I do things completely by the book I find and follow

43
00:02:05,700 --> 00:02:06,510
the recipes.

44
00:02:06,540 --> 00:02:10,680
Exactly, which serves me well in baking where you have to

45
00:02:10,680 --> 00:02:11,580
be precise,

46
00:02:12,000 --> 00:02:14,790
but not necessarily when getting dinner on the table.

47
00:02:15,180 --> 00:02:18,990
Although I know I could substitute out one product for another

48
00:02:19,230 --> 00:02:22,830
rarely do I do so it just never occurs to me

49
00:02:22,830 --> 00:02:24,510
to experiment like that,

50
00:02:24,630 --> 00:02:25,770
except in a pinch.

51
00:02:25,800 --> 00:02:27,120
When I have no choice,

52
00:02:28,200 --> 00:02:30,420
contrast this with my kids,

53
00:02:31,110 --> 00:02:34,710
they're adventurous and try new things all the time.

54
00:02:35,100 --> 00:02:38,760
Both of them have a flare for spice combinations and all

55
00:02:38,760 --> 00:02:42,030
sorts of ethnic foods that I'm just now learning about.

56
00:02:42,690 --> 00:02:44,280
Maybe it's a generation thing,

57
00:02:44,460 --> 00:02:48,450
but I admire their curiosity and experimentation in the kitchen.

58
00:02:49,230 --> 00:02:52,740
I'm sure there've been some less than successful attempts,

59
00:02:52,860 --> 00:02:56,640
but every creation I've had has been delicious.

60
00:02:57,390 --> 00:03:01,750
Honestly, it's making me rethink my approach to cooking and opening

61
00:03:01,750 --> 00:03:05,770
my mind to new ideas for my own cooking experiments.

62
00:03:06,250 --> 00:03:11,380
Someone better warned my husband to watch out in my business.

63
00:03:11,410 --> 00:03:13,450
I take a much different path.

64
00:03:14,110 --> 00:03:16,150
I don't go only by the book,

65
00:03:16,360 --> 00:03:16,870
but look,

66
00:03:16,870 --> 00:03:19,570
to provide new ways to serve my community.

67
00:03:19,570 --> 00:03:23,560
To help you realize your goals through new creative means.

68
00:03:24,070 --> 00:03:26,170
This podcast is an example of that.

69
00:03:26,620 --> 00:03:28,780
I started the gift biz bashes,

70
00:03:29,110 --> 00:03:31,420
and now the gift biz boosts.

71
00:03:31,840 --> 00:03:35,320
I've also put together the resource guide that breaks down and

72
00:03:35,320 --> 00:03:37,300
directs you to podcast episodes.

73
00:03:37,570 --> 00:03:40,180
That would be of the most interest to you based on

74
00:03:40,180 --> 00:03:43,150
where you are right now or what you need to be

75
00:03:43,150 --> 00:03:45,100
focusing on at this moment,

76
00:03:45,820 --> 00:03:46,570
by the way,

77
00:03:46,630 --> 00:03:51,760
this resource guide is free and you can find it@giftbizonwraps.com

78
00:03:51,790 --> 00:03:53,590
forward slash topics.

79
00:03:54,130 --> 00:03:55,090
To my knowledge,

80
00:03:55,120 --> 00:03:58,900
nobody else in the podcasting space has created something like it.

81
00:03:59,320 --> 00:04:02,350
And I've already heard from you that it's a huge help.

82
00:04:03,160 --> 00:04:08,200
So let's swing this whole cooking thing around to you.

83
00:04:09,070 --> 00:04:12,610
If you think about your approach to product development,

84
00:04:13,150 --> 00:04:14,500
where do you fall?

85
00:04:15,130 --> 00:04:18,730
Do you stick with what standard and proven or do you

86
00:04:18,730 --> 00:04:23,200
venture off and test new things just to see what happens.

87
00:04:24,340 --> 00:04:26,560
I'm going to give you a second to ponder this.

88
00:04:28,500 --> 00:04:31,050
Well, there's nothing wrong with either approach.

89
00:04:31,320 --> 00:04:35,130
I'm going to suggest that the greater opportunity for your business

90
00:04:35,400 --> 00:04:39,180
lies in going past the tried and true and expanding to

91
00:04:39,180 --> 00:04:42,810
create something truly new and unique.

92
00:04:43,710 --> 00:04:48,060
The trick is to do something your audience wants and needs,

93
00:04:48,630 --> 00:04:51,180
or it's something that solves a common problem.

94
00:04:51,180 --> 00:04:53,010
Lots of people can relate to.

95
00:04:53,940 --> 00:04:54,990
And you might say,

96
00:04:55,650 --> 00:04:58,320
there's really nothing else that can be done with soaps or

97
00:04:58,320 --> 00:05:03,060
candles that all the stitches and uses for knitted items has

98
00:05:03,060 --> 00:05:08,250
been created or that every single flavor and variation of that

99
00:05:08,310 --> 00:05:10,320
is already out there.

100
00:05:11,190 --> 00:05:13,110
And I'll challenge you on that.

101
00:05:14,190 --> 00:05:17,940
If you think toothpaste just is what it is.

102
00:05:18,390 --> 00:05:19,410
Let me tell you,

103
00:05:19,470 --> 00:05:24,030
I just purchased something new from a company called bite they're

104
00:05:24,030 --> 00:05:27,510
little caplets that look kind of like tic Tacs that turn

105
00:05:27,510 --> 00:05:29,910
into toothpaste when mixed with water.

106
00:05:30,660 --> 00:05:33,780
Brilliant. I can't wait to try them out.

107
00:05:34,170 --> 00:05:37,380
I'm thinking they're going to be great for traveling and it's

108
00:05:37,380 --> 00:05:41,220
going to be less plastic filling up the landfills to something

109
00:05:41,220 --> 00:05:42,030
I care about.

110
00:05:42,900 --> 00:05:45,420
What about taxis in the past?

111
00:05:45,420 --> 00:05:49,500
You would think that there's really no option except for limos

112
00:05:50,130 --> 00:05:55,080
enter Lyft and Uber has taken this a step further with

113
00:05:55,110 --> 00:06:00,200
Uber eats and even has a spinoff concept with Instacart.

114
00:06:01,250 --> 00:06:01,760
Let's see.

115
00:06:01,790 --> 00:06:04,190
Let me think of one more example.

116
00:06:04,490 --> 00:06:08,570
Oh, how about an alternative to car dealerships?

117
00:06:09,080 --> 00:06:13,850
Have you heard about the Carvana car vending machines who would

118
00:06:13,850 --> 00:06:17,030
have thought you buy a car online and go pick it

119
00:06:17,030 --> 00:06:21,500
up without spending hours in a dealership office and you get

120
00:06:21,500 --> 00:06:23,540
to avoid the paperwork nightmare.

121
00:06:24,440 --> 00:06:26,750
All of these are outside of the box,

122
00:06:26,750 --> 00:06:30,050
examples of a known product or service,

123
00:06:30,260 --> 00:06:33,740
but done in an entirely different way.

124
00:06:34,640 --> 00:06:37,940
I challenge you here and now to think about what you

125
00:06:37,940 --> 00:06:42,830
make in a different way to consider what tweaks you could

126
00:06:42,830 --> 00:06:46,670
try. That would be original yet familiar,

127
00:06:47,060 --> 00:06:49,490
a spinoff of what's already known,

128
00:06:49,790 --> 00:06:50,960
but with a twist.

129
00:06:51,800 --> 00:06:55,700
Now, I don't think that you'll land on the answer immediately.

130
00:06:56,420 --> 00:07:01,820
It will take observation thought and an open mind and my

131
00:07:01,820 --> 00:07:03,530
goal with the show today,

132
00:07:03,560 --> 00:07:07,220
and this challenge that I'm presenting you is only to give

133
00:07:07,220 --> 00:07:08,540
this concept to you.

134
00:07:08,540 --> 00:07:10,850
So your mind can go to work on it.

135
00:07:11,540 --> 00:07:15,980
Be the maker who moves past what already exists to make

136
00:07:15,980 --> 00:07:19,100
something intriguing and fascinating.

137
00:07:20,000 --> 00:07:23,300
Go back and review the few examples I stated here and

138
00:07:23,300 --> 00:07:27,080
observe what's around you because I know you're going to find

139
00:07:27,080 --> 00:07:31,880
more and just think if you take this approach and apply

140
00:07:31,880 --> 00:07:33,050
it to your product,

141
00:07:33,890 --> 00:07:35,840
what could be possible?

142
00:07:38,000 --> 00:07:38,930
That's a wrap.

143
00:07:39,290 --> 00:07:41,150
I'm a get to the point kind of girl.

144
00:07:41,300 --> 00:07:44,090
And this is what you can expect from these quick midweek

145
00:07:44,090 --> 00:07:49,160
sessions. Now it's your turn go out and fulfill that dream

146
00:07:49,160 --> 00:07:49,910
of yours,

147
00:07:50,210 --> 00:07:52,400
share your handmade products with us.

148
00:07:52,640 --> 00:07:56,690
We want them and they bring us both so much happiness.

149
00:08:01,850 --> 00:08:02,780
That's a wrap.

150
00:08:03,140 --> 00:08:05,030
I'm a get to the point kind of girl.

151
00:08:05,150 --> 00:08:07,940
And this is what you can expect from these quick midweek

152
00:08:07,940 --> 00:08:13,010
sessions. Now it's your turn go out and fulfill that dream

153
00:08:13,010 --> 00:08:13,790
of yours.

154
00:08:14,090 --> 00:08:16,250
Share your handmade products with us.

155
00:08:16,520 --> 00:08:20,540
We want them and they bring us both so much happiness.