Dude, five grand worth of purchases, completely untracked over the course of four days. It's pretty scary. I think that Google's losing so much attribution that we really need to rely on mer. So whether tracking conversions by click or conversions by time from day one. It was not tracking anything at all. I wanna set the stage, so it's gonna take just a couple minutes, but I want to disprove anybody that might be thinking that there's some, Tom foolery about, but John Google can't track attributed. What do I do? What's the answer? Attribution sucks. Yeah, we can prove it. So we actually have I wanna set the stage, so it's gonna take just a couple minutes, but I want to disprove anybody that might be thinking that there's some, Tom foolery about. And so what I wanted to share with you first off is in this account inside of the conversion actions, we're using a G T M purchase conversion action. That's still obviously tracking conversions. Till this day I'm using data driven 90 day attribution, even using enhanced conversions and diagnostics say that it's running good. It ha it always has been running well. This is something that we even looked at through Google, cuz Google couldn't figure this out. But on January 1st through the fourth, I started a standard shopping campaign and I'm only spending about 75 to $80 a day. And so I'm just getting this warmed up. And as soon as Google decides to come back online here I could share this with you. What happened? So standard shopping campaign in Google and. First of the 4th of January is when we just started this. I'm now spending up to $700 a day because we found out how good it was. But I only spent $281 between January 1st and the fourth, and I've saw zero conversions by time, zero conversions by click. I did have a couple add to cards and so the all conversions was tracking two, but it was not tracking any conversions that we would normally with our purchase conversion, which is the only thing that we'd track. And if I look in the back end of, nor. Which is a third party attribution tool, and I look at the same client for January 1st through the fourth, these four days. What I can see is that I had a first click in standard shopping, two clicks, actually eight more direct clicks, two pmax clicks and email click and email click two more direct clicks, and $3,000 in sales. That's the first sale. On the next one here, I see another standard shopping that went to a welcome top products email. So standard shopping, they went and they signed up for a web or signed up for a new. Which I guess still happens today. They got the newsletter email and they spent $418 here. That was the first click on standard shopping. I did get a second click on standard shopping, so someone was already at the site. They kept Googling things about this product and they came back and made 360 8. Okay, so there's another $368 here. And then we see another standard shopping. First click, and then a re-click in a search. They did two searches. One click on standard shopping, one click on a search, add another $254. Here I saw another standard shopping to direct, which is another $254 here into sale. I have two direct clicks, a standard shopping, another direct click for 228 dollars in sales. And that was just the first four days. So if you add this all up, it comes out to be like 45 or almost $5,000 in sales and standard shopping. Zero. And in fact, this campaign actually didn't start tracking conversions, I think till like the 12th day. So first, second, third, fourth, fifth, sixth, seventh, eighth, nine, 10th, 11, 12th. Then it started tracking conversions and then we see the conversions starting to move on after this. So whether tracking conversions by click are conversions by time from day one it was not tracking anything at all. The other part that I wanted to mention is inside the change history between the first and the fourth. The first three days I saw that we're missing conversions and inside the change history so that you can kind of see what I did here. I actually took on the. fourth and changed it from first click attribution to data driven. I was using first click attribution and I wanted to see, this is the actual first click to the site and I wanted to prove it to hear what man, Google's so slow today. But this is what's really interesting is there's probably four or five conversions that I missed that I was directly attributed to from a first click. They went back through the email, they went back direct. They may have clicked on a different, Search ad, but it was not giving me any credit at all. Now for 12 days, I saw in the back end, I saw it was working. I saw the client make more money. The MER was better, the cost acquired, the customer was lower, everything was starting to go good. So I just started cranking up standard shopping. I said, I'm not gonna wait for Google to tell me it's working. I know it's working. And here you can see on January 4th, my purchase conversion attribution model changed from first click to data driven. So I was on first click during the time that I can. even if it comes back to performance Max, doesn't matter. It's on first click attribution. I should at least seen this $3,000 here. I should have at least seen the standard shopping here. I should have at least seen the standard shopping here. The standard shopping here. I wasn't seeing any of it. So yeah, it's pretty scary. I think that Google's losing so much attribution that we really need to rely on MER and we really need to, which media efficiency ratio. All cash in. All cash out. You know, good quality cold traffic will. But yeah, it's it's getting pretty, pretty dismal out there. dude, five grand worth of purchases, completely untracked over the course of four days. Mm-hmm. And now you already talked about what to do, but let's slow down for just a minute, okay? Mm-hmm. Well, John, Google can't track attributed, what do I do? What's the answer? Yeah, it's really weird. We almost have to go back to like 10 years ago when analytics was like, pretty much like kind of the main conversion action and you weren't getting any sort of sales attributed to you because they would all come back directly as sort of analytics would say these direct users are coming back. Now that it's moved into kind of back to that positioning where Google is missing those users and because it sees them as new people, a lot of the times analytics is still even wrong. Tag manager is wrong, analytics is wrong. The best thing that I can give as an advice if you're in the seat of Google Ads, is to A, understand all of your spend and how much overlap there is. So if you're running Facebook and you're running Google, for example, or maybe another team's running Facebook and you're running Google. Sync with that team often, or if you're doing both of 'em, sync with yourself often by making very specific changes. Make sure you're going after as much cold traffic as possible. Make sure you're only making large optimizations or spend increases in one channel at a time to identify how that's affecting your overall revenue. But also look at if you're getting too much brand or doing too much remarketing, but your roaz is. It may be, not a very well optimized campaign cuz you can't scale it. You're simply just kind of being the last piece of the puzzle and attributing sales to yourself. So the most amount of cold traffic that you can look at and that you can, go after the least amount of warm traffic and brand traffic, the least amount of remarking you can do. And then say if I start to crank up where it looks to be good quality searches and good quality clicks, and my CPCs high and my, which is good, my positioning's high and everything's relevant, and I can Google these keywords and I can also see it working if everything should be working. But Google is saying it's not. Check to see when you started that campaign and the overall effect that it's had on that company. Do you think GA four fixes us at all? Not yet. No. Google actually, when I showed them this issue, they say, well, we can wait. Sorry, we can wait for GA four. It's having the same issue and we think it's, it should be fixed soon. So I'm just so on a long enough timeline. In theory, Google's narrative is GA four fixes this. Correct. But until then, we're all, we're merman. We're Exactly. We're all merman right now. Yeah. I'm a merman. Did you see basically a gift that Ari made of you? Yeah. I love that. I, I had, this is so good. I had to do the screenshot like this. Oh, so that, oh, I thought she took a picture. Like just, you know. Gotcha. No, you did that. You closed. We did. It was on a meeting and a companywide meeting, and I said, I'm the meash. She was like, I'd love to make a gif. I said, screenshot. No, I just lost so much respect for you. I see. Yeah. When you don't have any self-respect to start, it doesn't matter. You can only go up from here. You know what your, your excuse is, you're Girl Dad Grill. Dads have to like, you know, get their toenails painted, wear makeup. Oh, yeah. You just took one for the global team. Exactly, exactly. Poses merman. Yep. And now. And now. If you're out there, don't be afraid to be your true merman's self. It's okay. That's right. All right. Well this is great. And now here's the thing. It's good for us Yeah. As an agency, but dude, as a business owner, I would be so annoyed if somebody sent me this video, right? Yeah. Here's what I'm gonna do. I'm on sales calls, I'm gonna say, watch this. Yeah. And it's almost like, Hey, so what I'm tracking doesn't matter. You, you can hold me accountable for nothing. Yeah. Yeah. How violently frustra. But I actually, I have a lot of I have a lot of clients where I've started to simply just scale Google and we're looking at just pure net profit mer Here's what's the funny thing about it is if you're a business owner, take yourself out of the Google ads ecosystem and manage by revenue data. Well, I mean cash in the bank, which is how you started your company anyway. It's like if I'm spending more and I'm making more good, if I'm spending more and I'm making. Bad and then there are scientific ways for you to go about and figure out like what the more might attribute to et cetera, which you just talked about. This is great, dude. This is great. Great, great. Absolutely appreciate you. If you're watching, you need to be a Merman or Mer Mermaid, right? Mer Women, Mer Woman or mer, then we're trying to be correct. Yeah. we're people. those who swim,