If you're struggling with growth in your business, the growth part might not be a problem.

And what you need to do is do this instead.

In today's episode, we're going to break down content creation 20, 26.

What should you do as a coach who currently stuck somewhere between 5, 10, 15k month and are not getting the clients you want from your content?

And maybe you're getting a little bit frustrated.

Let's take a look at it.

Content creation, what other things that is frustrating do you believe for most of the coaches who are watching this?

I believe one of the biggest problems are to find my rhythm of how to create content that I can be consistent with.

First of all, what I see is that if you're making money in your coaching business, let's say €10,000 per month, then it's not your offer.

It means that the thing that you have is actually selling.

But in order to grow from 10, 15 to 30 and then to from 30 to 40, €50,000 per month, we need to have a cadence and we need to have a rhythm.

We need to stay consistent.

We need to show up consistently in a consistent way, which means that we need to help people starting understanding who we are, which means that we need to start figuring out what our voice is and what our voice really is.

What do we need to realize when we're doing content?

This episode is about content to sell, not about just doing content.

If you go on social media today, the majority of people doing creating content today are content creators, which means that the business model they're using is that they need to go viral.

They need to get more people to see the same post, the same content, to just get more attention.

That's their job.

Your job is, it's something completely different.

Your job is to get people to get to know you, like you, trust you, and buy your program.

Yeah, it's something else.

You don't need the masses, you don't need the volumes.

Which also means that when you create content, you cannot do copy, paste the same things because while creators or like content creators, they will look for what's trending right now.

Yeah, because what's trending is what will give me the most eyes.

Yeah.

Could that work for you?

Definitely could work top of funnels to get new eyes on you.

But is it the right people?

Because it doesn't really matter for you how many people who watch your content, what matters for you?

Is it the right ones and is it someone you can actually help?

That's what really matters.

So a friend of mine had an email list, 4,500 people.

And he sent out an email that meant to disqualify everyone that wasn't good fit for him.

And he got 2,000 people to unsubscribe over a period of, let's say, two months.

And he did that with an intention of launching a thing.

And then when he launched that with 2,000 less subscribers to his email, he had 2,500.

And what happened when he had those 2,500 that was clean.

They have showed interest.

They were primed and they understood and they knew that something was coming.

What happened was that he sold more than he did in the entire last quarter.

In a week.

Yeah.

So I just want to say that having the right people listening is 10 times more valuable than having people listening in masses.

Yeah.

And that's basically because you, you get diluted.

Yeah.

By like.

Absolutely.

And by the conversation with.

If you're trying to reach everyone and, and I think that's a key principle in marketing whatsoever.

Like decide who's your perfect avatar and make content for them and make all of your content for them.

Yeah.

So there's some stages you need to check into.

First step is, I think, recognize the level you're at in your business right now.

Important.

Very important.

There is a lot of great content creators out there, but if you trying to copy, paste and do what Alex Hermos is doing, you're going to fail easy.

He has a team, he has knowledge that you don't have.

He has perspectives that you don't see.

He has reasoning for why he says what he does in the way that he does that you don't know about.

Which means that if you're trying to copy straight off what he is doing, you're screwed.

Recognize the level you're at, meaning commit to creating content at the level what you can stick to.

Yeah.

Be consistent with.

Be consistent with your content at the level you add.

So if you at a stage where you do not have a team behind you, you are one person business doing everything well, what can you commit to?

I would say again, a minimum would be three to four pieces of content.

You should not be going less than that.

And how much content you do.

Yeah, you can do a lot of content, but can you commit to it long term?

That's what you need to look in the eyes.

Like look into mirror, look yourself in the eyes and commit to what can I do?

Yes, it would be ideal if you could do two pieces of content daily.

If you're on Instagram, great.

But you probably can't if you don't have a team or you're repurposing a lot.

So commit to the level you're at and understand, yeah, I can do more.

Once my level changes, once I have a team, once I have more stuff to repurpose, once we have someone to look at the data and repurpose the right things, that is one thing you want to do.

And secondly, focus on what's your outcome.

Your outcome should not be to go viral.

Your outcome should be to get clients because that changes the game.

What is it that you need to do?

If you look at a content creator whose job is to get attention, they will find typically one way of doing it.

You can just go to TikTok.

It's so obvious.

You find a person on TikTok and you immediately recognize this person because they only do the same skit sample every single time.

They do the same content type every single time because they find the recipe that works with them getting the most engagement or they're getting the most like going most viral.

That works for them.

It works for them.

It works for that person.

That recipe works for that person.

Recipe works for that person.

And that's just important to to understand.

Yeah, that one content type works for what they're doing.

You cannot do one content type only since you have another job.

First thing is you want to get new followers.

Yeah, that's one job you have content that is great for getting new followers is highly valuable content pieces.

And a big difference from before is like give even more value, more specific, more concrete value and show it, teach more.

Which is another problem that is very common that people believe that if I give more, people won't buy from me.

Yeah, if you don't give your best stuff, then people are going to judge you for stuff that isn't your best stuff.

Yeah.

Meaning that if you give stuff that are less valuable than the stuff you actually have, they're going to look at it.

This is the value that this person have and I'm not going to buy that.

So people judge you for what you give away for free.

Give your best stuff for free so that people judge you for the right reasons.

Because the psychology will always go to if this is what you give me for free, oh my God, what do I get when I actually pay?

Yeah, so give away your best stuff for free.

Yeah, that is your value because that is the best piece of our content if you want to grow following.

Yeah.

Now that's one job you want.

The next job you want is that they need to trust you and like you.

That means you need to do content that is built to get them to trust you and like you, not entertain them.

But trust and like is about doing content pieces where you show like the behind the scenes, show them the process you're in while you're in it.

Be authentic about what's going on, what's your milestones, what's going on, who are you.

Show your life and connect it to that perfect ideal audience that you want to speak to.

Of course.

And the other thing is proof.

Prove that the things that you're doing is actually working.

Yeah.

Case studies or just showing proof like what you're saying.

Show it.

Show some screen dump.

Show it.

Show in videos so people can actually see what's behind the scenes that is not empty, especially in this world age of AI.

So then we're doing the know and like and trust.

And then the last part, your job is not to just have more people watching you.

Your job is to get the right people raise their hand and say they're interested in getting closer and working with you.

Yeah.

Which means you need to do in my content.

Yeah.

So literally four different pieces you need to make.

You need to make value.

We need to do connection, we need to do proof and we need to do invites.

Yeah.

Those are the four different pieces of content that you do.

And if you're not doing at least three posts a week, four is preferred.

What's going to happen is that you're not going to be able to produce enough of each and every one of

these long time to get people in

order to get people engaged so that you could actually move them.

Yeah.

Trust is the biggest thing.

You want to get people to trust you.

You want to show more value and you want to be more you.

If we again compare to a content creator, we don't care about the content creator, they don't care about themselves.

They care about entertaining people and keeping them on the platform.

But you need them to trust you.

It's a different game.

If you go back on our channel on Monday, we put out a short video where we actually went through exactly what you post as well.

You can go and watch that one as well.

If you want to work with us for absolutely free to update your content game, there is a link below to come and join us at our three day get your next five clients workshop where we actually work with you to set up your content schedule.

And you'll also be able to find the complete uncopyable brand guide that is about how you make content to build your brand as a coach in 2026, you find that it's absolutely for free.

You find that down below.

Yeah.

So go download them right away.

And if you've liked this episode, don't forget to like and subscribe for more content every Monday and Wednesday.