Nicola:

You're listening to the vibrant music teaching podcast.

Nicola:

I'm Negla Canton.

Nicola:

And in this episode, we're talking about seven different reasons why?

Nicola:

I don't think you should expand your music teaching business.

Nicola:

Hey there.

Nicola:

Beautiful teachers and welcome to 2022.

Nicola:

Oh my gosh.

Nicola:

We made it it's another year.

Nicola:

And another wonderful year in our studio.

Nicola:

And we've decided to start off this year by talking about business expansion.

Nicola:

So all this January.

Nicola:

If you're listening, as soon as these episodes go out, we're

Nicola:

talking about business expansion and we've lots of wonderful content.

Nicola:

Lined up to help you expand your business.

Nicola:

Whatever that means to you.

Nicola:

And if that's what you're interested in doing.

Nicola:

However I wanted to kick this month off and this whole year off.

Nicola:

By giving you seven reasons.

Nicola:

I don't think you should expand your music teaching business.

Nicola:

Now let's start by considering what I mean by expansion, because.

Nicola:

That could sound really big or it could be.

Nicola:

It could have many different interpretations, right?

Nicola:

So by expanding our music, teaching business, we might mean hiring other

Nicola:

teachers and turning it into what most would call a music school.

Nicola:

Right.

Nicola:

Or it could mean that you're growing your student numbers and you're

Nicola:

going to expand your own hours.

Nicola:

Or it could mean moving into group lessons and therefore expanding your

Nicola:

student base, but not your own hours or at least your contact hours with students.

Nicola:

Or can mean various other different things.

Nicola:

Maybe it's about the space you're teaching in and you're not going to change the

Nicola:

student numbers, but you're going to expand your actual teaching space,

Nicola:

your physical teaching environment.

Nicola:

I hope we'll be able to unpack some of those different

Nicola:

variations all this months long.

Nicola:

But no matter what type of expansion you're considering.

Nicola:

I wanted to put this post out first, mostly to send the message.

Nicola:

That it's okay.

Nicola:

If you don't want to expand, I feel like the world is so focused on.

Nicola:

Bigger bigger, bigger, right?

Nicola:

Especially our Western culture.

Nicola:

Is everything has to get bigger all the time and you have to do all these extra

Nicola:

things and hustle, hustle, culture, right.

Nicola:

And.

Nicola:

Even if you're not within that, you can have these perceptions that

Nicola:

your little music teaching studio.

Nicola:

Of five students, 10 students, whatever it is from your living room.

Nicola:

Doesn't count in some way that it's not as valid as some large music school.

Nicola:

And that's just not true.

Nicola:

It might be better.

Nicola:

It might be worse.

Nicola:

I'm not here to judge that because that's about your teaching and

Nicola:

what you do for your students.

Nicola:

That's a whole separate conversation, but the size of your studio.

Nicola:

Does not make it more or less.

Nicola:

Quality or more or less valid in my eyes, certainly.

Nicola:

And I believe in the impact it can have on the world.

Nicola:

So I wanted to give you seven different reasons.

Nicola:

You shouldn't expand.

Nicola:

So that if you're considering this, you can step back and really consider it.

Nicola:

I'm not actually trying to dissuade you from expanding.

Nicola:

I think it's wonderful.

Nicola:

If you're creative teacher, who's invested in their professional

Nicola:

development, listening to this podcast.

Nicola:

And all the things that go along with that, I think it's awesome that you want

Nicola:

to expand, because I think there should be more students who get to experience this.

Nicola:

But it's not the only route for everyone.

Nicola:

And so if you're considering some kind of expansion or want you to.

Nicola:

Think about each of these seven things.

Nicola:

And if you do want to move ahead with expanding your business,

Nicola:

That you have an answer to these for yourself that you felt them through.

Nicola:

And that, you know, Where the balance lies for you.

Nicola:

So consideration number one.

Nicola:

Is money.

Nicola:

This may be the reason you want to expand, but I'm including

Nicola:

it in my list, not to expand.

Nicola:

So why am I doing that?

Nicola:

Because many of us don't fully consider going into a situation,

Nicola:

how much we want to make.

Nicola:

And it's a difficult question to answer, and it can be tempting to say as much as

Nicola:

possible, but we all know you wouldn't be in this profession if that were the case.

Nicola:

So I'm going to guess that's not it.

Nicola:

You don't want as much as possible.

Nicola:

You don't want to maximize your earning potential entirely.

Nicola:

Without considering other factors.

Nicola:

So how much do you actually want to make to be able to live comfortably?

Nicola:

To be able to have the life that you desire.

Nicola:

It's a big question, but I want you to consider it.

Nicola:

Because in some cases, if money is your primary reason for expanding.

Nicola:

You might be going the wrong way about it.

Nicola:

If you're only looking for say a 10% increase when it comes down to it,

Nicola:

when you've really thought through what you need to live comfortably,

Nicola:

at least for the next little while.

Nicola:

And provide yourself with the luxuries that are important to you.

Nicola:

Right.

Nicola:

But not the ones that you just buy by default.

Nicola:

The ones that actually matter.

Nicola:

Maybe it's only a 10% increase.

Nicola:

Well, There might be other ways to achieve that.

Nicola:

A combination of say a five or 7% fee increase plus.

Nicola:

Maybe an extra student or reduction in expenses.

Nicola:

Might get you there.

Nicola:

You might not need to take on all this.

Nicola:

Expansion idea.

Nicola:

If money is the root of the reason you want to do it.

Nicola:

I'm going to guess.

Nicola:

It's probably not.

Nicola:

But in case it is, I wanted to put that out there.

Nicola:

So consider your expenses, raising your rates and budgeting better within your

Nicola:

studio before you consider expanding.

Nicola:

And either way, no matter, even if you want to raise by a hundred percent and

Nicola:

you know, you need to expand to do that.

Nicola:

Either way, have a real number, a concrete number.

Nicola:

I want to make this much and then I'll feel good about it.

Nicola:

I'll feel successful financially, at least for the time being.

Nicola:

Consideration number two.

Nicola:

Is the other people.

Nicola:

So, if you want to expand your business, depending on what you mean by that.

Nicola:

Chances are it's going to involve some extra people.

Nicola:

You're probably going to have to manage someone else.

Nicola:

Now, maybe it's just going to be extra students.

Nicola:

But if you're going for a traditional expansion, creating a music

Nicola:

school with multiple teachers.

Nicola:

It's going to mean managing other people.

Nicola:

And if you're currently self-employed.

Nicola:

A sole trader or whatever you want to call it.

Nicola:

A one man or woman show.

Nicola:

Then managing other people might be a whole new ball game for you, right?

Nicola:

And.

Nicola:

Skill.

Nicola:

It's a different thing entirely.

Nicola:

Have you ever heard of the Peter principle?

Nicola:

This is the idea that we're.

Nicola:

Um, Promoted to the point of incompetence.

Nicola:

So you keep getting a promotion up and up and up the ranks of some corporate ladder.

Nicola:

Until you're not great at your job.

Nicola:

And that's when you don't get provided.

Nicola:

Cause you're, nobody is impressed with you anymore.

Nicola:

So you end up managing people.

Nicola:

Really poorly, but you got to that stage because you were good at doing.

Nicola:

The actual work as we call it.

Nicola:

The craft.

Nicola:

If the thing you love is a teaching.

Nicola:

Stacking concern.

Nicola:

What do you want to manage other people?

Nicola:

If you're going to add other teachers.

Nicola:

That's going to mean management.

Nicola:

And it's a whole other skillset and a whole other.

Nicola:

Mind space to go into.

Nicola:

So it's not to say you can't take on those skills.

Nicola:

Everyone can learn almost everything in this life.

Nicola:

I believe.

Nicola:

And it's maybe something that didn't always come naturally to

Nicola:

me, but I've learned these skills over time, so you can do it.

Nicola:

But I will tell you as an introvert and I'm guessing since many musicians

Nicola:

I talk to are So if that's you.

Nicola:

Really take the time to consider this.

Nicola:

Because if you currently feel maxed out on your social interactions by

Nicola:

your teaching time or other social engagements that you participate in.

Nicola:

This is one more thing to add.

Nicola:

So I want you to be careful not to out extrovert yourself.

Nicola:

Don't go so far that you're just burning yourself out.

Nicola:

And you're not an effective teacher anymore.

Nicola:

This may mean taking off some of your teaching time so that you

Nicola:

have that management and time to spend with your other teachers or

Nicola:

whatever, there's ways to manage it.

Nicola:

But you need to factor that into your decision here.

Nicola:

Consideration number three is that you'll have more admin work.

Nicola:

Have you noticed a theme it's more and more and more right.

Nicola:

More money, more admin work, more management.

Nicola:

So more admin work is pretty much inevitable.

Nicola:

If you're going to expand in any way.

Nicola:

If you're going to rent a commercial space instead of teaching from home,

Nicola:

if you're going to, um, hire other teachers and have admin to do with

Nicola:

that, if you're going to have extra students, you can automate some things.

Nicola:

You can create great systems.

Nicola:

But you can do that now as a solo teacher.

Nicola:

So there's no way to make it.

Nicola:

The same as you would have as a solo teacher.

Nicola:

With more students with more teachers working under you or

Nicola:

whatever the situation may be.

Nicola:

You are going to have more office work.

Nicola:

It doesn't mean that you have to do it, but some.

Nicola:

Can I afford to pay them that little bit extra and I should factor

Nicola:

that into my budgeting for this.

Nicola:

Projection or whatever you're putting together for, for your business expansion.

Nicola:

If you're not currently hiring someone else to do it consider whether you

Nicola:

could afford to do that, or whether you quite like admin work, you put

Nicola:

on your music, you get through it.

Nicola:

And you don't mind to expanding that if that's the case, just consider

Nicola:

where that time is going to come from.

Nicola:

You're going to take on fewer students.

Nicola:

Are you going to just work more?

Nicola:

What's going to happen because that time is going to come from somewhere.

Nicola:

No matter how efficiently there will be extra time.

Nicola:

And if you need help putting together great systems for

Nicola:

your business, then we have a.

Nicola:

Awesome course for that inside vibrant music teaching it's

Nicola:

called smooth studio systems.

Nicola:

Consideration number four has sort of come up a few times as we were talking

Nicola:

about the first three considerations.

Nicola:

And that is time.

Nicola:

If you are going to expand your business at the very least, you're

Nicola:

going to have to re allocate time.

Nicola:

So you're going to have to take some time that you were spending, teaching doing.

Nicola:

Uh, office work doing, uh, your own compositions or playing gigs.

Nicola:

And you're going to have to reallocate that to your business.

Nicola:

Are you willing to do that?

Nicola:

If not, do you have extra time in your week that you can spend.

Nicola:

Working on your business because you're simply going to have to expand your hours

Nicola:

if you're not willing to reallocate time.

Nicola:

Or hire someone else for some of those tasks, which is just

Nicola:

a form of reallocation, right?

Nicola:

So if you're going to keep the same student load.

Nicola:

Consider where that time is going to come from.

Nicola:

If you're not going to do either of those things, you

Nicola:

don't have the scope to expand.

Nicola:

There's no way to do it.

Nicola:

There's nowhere for this stuff to go.

Nicola:

So consider carefully what extra time this might take and where that will come from.

Nicola:

Consideration number five is a quick note about tax and accountancy.

Nicola:

This will depend.

Nicola:

So much on where you are and the systems.

Nicola:

Your government has in place, et cetera, et cetera.

Nicola:

But I want you to investigate what this will mean for you.

Nicola:

Tax wise and accountancy fees wise.

Nicola:

If this is going to push you up into the next tax bracket.

Nicola:

Is it going to be worth it?

Nicola:

I'm not advocating anyone cheat out on any tax.

Nicola:

By the way I'm just saying, consider the implications.

Nicola:

This has on your tax.

Nicola:

And on the accountancy fees you need to pay.

Nicola:

If it's going to mean a different business structure, there are all

Nicola:

sorts of costs involved in that.

Nicola:

So make sure you're going into that.

Nicola:

A decision with your eyes open.

Nicola:

Consideration number six second.

Nicola:

Last one is your lesson location.

Nicola:

Where are you going to teach these lessons from if you're

Nicola:

currently teaching from your home?

Nicola:

And you're going to be hiring other teachers.

Nicola:

Are you going to have to rent a studio space?

Nicola:

If that's the case, of course you have all sorts of costs involved there.

Nicola:

You have the rent?

Nicola:

Yes.

Nicola:

But you also may have rights to pay or different bills to pay.

Nicola:

Um, you may have.

Nicola:

A lawyer to pay when you're setting up the lease agreement,

Nicola:

all these sorts of things.

Nicola:

So it was a big consideration.

Nicola:

It might be worth it.

Nicola:

It might be exciting for you.

Nicola:

But you need to think through all of the costs and talk to some professionals.

Nicola:

If you're not sure about everything that's involved.

Nicola:

Another cost here.

Nicola:

That's kind of hidden.

Nicola:

Is your commute.

Nicola:

If you're going to rent a space and it's going to be not

Nicola:

at the front of your house.

Nicola:

Then there's going to be some sort of commute involved.

Nicola:

So depending on how far that is, I want you to consider what this

Nicola:

will cost you in time each week.

Nicola:

Because time is our most valuable asset.

Nicola:

Right?

Nicola:

So consider where this time is going to come from.

Nicola:

If it's from your personal life, are you okay with that?

Nicola:

If it means teaching less, are you okay with that?

Nicola:

It will take you time to get over to the studio.

Nicola:

And then finally, number seven.

Nicola:

Complexity.

Nicola:

This is really summing up all the other ones.

Nicola:

Isn't it.

Nicola:

They all.

Nicola:

Add complexity, all these different factors.

Nicola:

Now expanding your business kind of has to increase the complexity.

Nicola:

That doesn't have to be a negative thing.

Nicola:

But do you want it?

Nicola:

Maybe you do, maybe you're like me.

Nicola:

I don't like every form of complexity.

Nicola:

I don't think any of us do, but the opposite.

Nicola:

In many cases with the decisions I make when I'm taking on all sorts

Nicola:

of projects and having a couple of other teachers working for me

Nicola:

here and everything else I've done.

Nicola:

And continued to do it to the future.

Nicola:

I do because it's what keeps things exciting for me.

Nicola:

The opposite of this complexity in my life is the mundane it's boredom.

Nicola:

But simplicity can be beautiful too.

Nicola:

There are many decisions where I've chosen to keep things simple on purpose.

Nicola:

Even though there was some exciting, cool looking idea because.

Nicola:

It was actually just unnecessary complexity for my life.

Nicola:

And the simplicity was more valuable.

Nicola:

So I come back full circle to why I recorded this episode as

Nicola:

our first, one of the new year.

Nicola:

There is nothing wrong with simplicity.

Nicola:

If you want to keep your studio simple, if you want to make it simpler, still.

Nicola:

You have my full support.

Nicola:

If you want to expand your studio.

Nicola:

I also think that's wonderful and I hope all our content will help you in that.

Nicola:

You're one thing this week.

Nicola:

Is to consider one decision you're making for your studio at the moment, it can

Nicola:

be anything from expansion to changing a policy or reducing your student load.

Nicola:

Take a moment to look at the list of cons.

Nicola:

The reasons you shouldn't do this.

Nicola:

And then when you really consider all of these, if you're still excited,

Nicola:

Do it anyway.

Nicola:

Thank you so much for listening to this first episode of 2022.

Nicola:

I hope you loved it.

Nicola:

And it gave you some food for thought as always.

Nicola:

I would love to hear your thoughts.

Nicola:

So do let me know in the comments under the show notes for this

Nicola:

episode, or go visit the blog.

Nicola:

If you're not on it right now.

Nicola:

And I will see you back here next week.

Nicola:

Vibrant music.

Nicola:

Teaching membership costs less than the price of one lesson each month.

Nicola:

That is totally worth it for all of the courses games.

Nicola:

Resources downloadables printables that you can get access to as a member, as

Nicola:

well as a fabulous community support.

Nicola:

You'll find inside.

Nicola:

Go to V M T dot Ninda and become part of the revolution.