One of the things that I really like the most that a couple people are doing are just like bringing their team to the forefront a lot more, and like showing the world the great people that are working alongside them. So with that being said, who am I here with today? You are here with David, and actually this is my first time on the internet and speaking English, by the way. Wow. Yes, dude. David's English is significantly better than my Spanish that we were trying to learn last year at this time, and then I gave up on it and, but David, why don't you tell us what you do for Branch Sharks? I am the manager of multiple accounts, like I'm the head of social media for multiple accounts in the company, and it's been a great journey actually. And can I say my favorite so far? Dude, you can say whatever you want. Okay, so this is my favorite and casually, like literally, I casually picked this t-shirt today. So randomly we were just behind camera. We were talking about a FL, and yeah, this probably the brand that I resonate the most with. Tell us a bit about a FL 'cause that's one of the clients they're actively managing on social media. Why is that something that you're so passionate about? First thing is, 'cause they sometimes, even speaking with Jody, that probably she's gonna, uh, appear here some like someday. But bro, we're changing the world and that my family. Uh, my, my grandfather used to drink a lot, like a lot, and some of my uncles drink a lot as well, and certainly. There's one thing that James said, there's no correlation between drinking and success. There's no correlation. And if I look back to my roots, all of them drink. So you can imagine. There's no link. I am alcohol free. Uh, for over, it's been eight years now. Wow. Without drinking any kind of, not even a beer. And it was a decision that I had to make in order for me to get healthier. So. I immediately took it and it's been crazy. Yeah. It's been like you don't get used to it, but you are clear, like your mind is clear. You're at your a hundred percent. Oh yeah. For extra context as well. A FL stands for Alcohol Free Lifestyle. Yeah. Uh, one, one of the, one of the companies that we're actively working with here at Branch Trucks, and it's super cool. I love working with them so much. I actually stopped drinking as well almost a year ago. July, 2024 was the last time that I drank, and it was as a result of just consuming all the a FL content. Yeah. Filming with them, David's posting on social media and constantly just being reminded of, of just the mindset of being at alcohol free. And, uh, yeah, it's, it really is awesome and I can speak for myself, like just being able to work with such great people and with social media, I feel like you're really just an amplifier Yeah. Of people's messages. Yeah. So when you're very good at growing accounts and getting out there, it's almost like I. You wanna be selective with who you're working with because you wanna amplify the wrong message because like you have a lot of power to go either way. Yeah, yeah. And I've been telling you this like multiple times. I don't know if you're just tired of it, but I've been telling you like, bro, I fucking love my job. I really love my job. I love the fact that we're changing the world and we're making a better place. So for me, this is not just a regular nine to five job. This is a mission. This is how I see it. This is a mission we're we are paving the road for a better future. A hundred percent. That's how I see it. And beyond everything, bro. We imagine how many, because if we get all of our clients. The number like reach, how many people will reach like probably 60 million or more? No, a hundred million in total. 'cause if Yeah, over a hundred million, uh, people reach every month. Yeah. Across all accounts. Definitely. Definitely. That's fine. If we 1% of those hundred. Get the right message and they choose to change their lives across the different clients. Bro, we're making a huge impact. That's what fulfills my heart. This is not about the money. I can speak for myself and I know a lot of the younger audience as well, like. Social media and Twitter was the first spot when I was 15, where I saw Gary V for the first time. Mm. And that was what, like, opened my eyes up to what was out there. I was like, oh wait, like this world exists. So it really can be like, because there's one social media post I remember on Twitter and like Gary puts out, I think he's been quoted saying he puts out like 500 piece of content per week on his social medias across the platforms. Yeah. And across all of his accounts, he's a just one post that like I remember from when I was 15. Of just, he was like outside on the streets like he usually is in New York. Ask the girl, start the business, do the thing like you're gonna die. And I remember sitting on the couch on Twitter just, okay. And I remember that post. 'cause social media really does change lives, so you never know who's gonna, who's gonna see the message and how it's gonna impact. Yeah, you can use social media as a tool to improve your life or you can use it to destroy your life. And hopefully we are doing the good thing. We're helping changing lives. And me personally, I use it to motivate myself. Like I follow a lot of motivational accounts and yeah, Garby. I remember when I started wa, the first time I watched Garvey was with Casey Nyad really? Which by the way, he's my favorite creator. So Ryan Shan as well. He was featured in. Casey. Nice. That's, uh, blocks. So Gary be like, I resonate a lot with what he says about empathy. If you wanna be a good person and if you wanna, I don't know, bro. You have to feel what other people is feeling like you. It's kinda like a superpower if you're empathetic. I try to be empathetic every single day of my life. Put the shoes of the other person. Yeah, and think about that for a second. You are inspired by someone like Gary to be empathetic. And what if in one situation, out of years of being empathetic. You end up having a serious impact on someone's life because you felt them in a way that no one else could. That's one social media creator that had an impact on somebody, that had an impact on someone that may have an impact on someone else. So it really is an amplifier man. Yeah. I can say something that I'm not only super proud of with you, but also really inspires me, not only just like with myself, but with other people that I go and talk to and people we bring on the team. It's just like the amount of growth that I've seen from you in the past year, bro, has been crazy because right now, I don't know if anyone can tell based off of the background, if you're watching on, on YouTube, we're in Meine right now, and I lived here from January to May in 2024. David and I met in March, and it's just the amount of growth that I've seen from human, it's been like crazy. I remember, and I, and forgive me if I'm stepping on line a bit here, but I remember when we first got started, and you can speak on this as well too, but it was just like. It. Every little thing that needed to get done always had to get approved by me or ask for permission for everything. And I've witnessed up until this point, just like a exponential amount of growth, not only just like with the skill on social media and just the posts that are putting out the captions, just like editing some of the videos, like the amount of like skill growth. But also the amount of personal growth that I've witnessed has just been like seriously inspiring. Like when I'm talking to other people who may be joining the company, I'm like, okay, you can build people. You taught me that you like people can really grow. So. It's, it's been awesome working alongside you, man, and just seeing your growth. So with that being said, like what do you think one or some of the biggest lessons that you've learned as a part of Brand Sharks that's taught you just, not through the company itself, but just like the experiences that we've gone through. What some of the biggest lessons you think you've learned? Oof. There's been so many. It's been, bro, working for a first year startup and you make it through an entire year. What do you learn basically, bro? No, I have learned a lot. Like multiple things, but I don't see Branch sharks as a business or a, or as a job for me. Like this is family working to make a world a better place. That's branch sharks for me, for real, like people that I work with is fucking amazing, bro. They're beasts. And if Andrews is working more than me, I'm like, fuck, motherfucker is working harder than me. I gotta level up when Danny goes, bro, I woke up at 4:00 AM and I've been working and you text me at 1:00 AM I'm like, damn, bro. No. So now there's this girl I see. I think I watched it on the CEO. Ah, I forgot the name of the podcast. Di CEO, diary of the CEO. And the girl said, the woman said that if you're next to a high performer, by default, your productivity levels like increase 35% or 30%. And I was like, it's the truth. If you are working with people that work their asses off every single day until the job gets done, by default, you will become one of them. And we don't have to be close. I love the fact when we are together, because the proximity is, it makes you work even harder and the pressure is there. But not only that, but like the fact that you can work alongside the people that you see on the internet every day. I think I told you that. I've been on the other side of the coin. I was working on a nine to five. I had a, what everybody described as a, like, normal life. I used to have, I, I still have the eh, college degree, eh, like a post college degree, eh, and that thing didn't fulfill my life. I, I was wasting my life for real. And that here at Branch is changing multiple lives. Different coaches, different offers, different people, like cool people that we work with. Yeah. I'd safe to say it's definitely a different environment than a nine to five. Yeah. Yeah. This is not a hustle, but you gotta work hard in order to change other people's lives. That's how I see it. Yeah. I would say right now it's May 22nd. And we are officially at, so May 19th would've been 15 months in business. 'cause February 19th is when we first started. And I think it's safe to say, at least in the first like year, two years of a company that's like really gonna do big things, like it is a bit of a hustle. Like you have to get scrappy, everyone's gotta wear a lot of hats. Can you speak to that? What are some of the hats that you have to wear inside the business? Because you say head of social media, what does that entail? What does your day-to-day look like? What are some of the tasks you're fulfilling? I have to, speaking of hats, I ha I have to, eh, put the hat of Strategist, copywriter and also put the shoes of the audience, of the people who's gonna watch the video or see the post. I have to wear the shoes of a automator. Like I gotta check if the automation is done, a success manager as well. 'cause I gotta chat with the clients and check if they're happy with the things we're doing or see if the automation is done or like multiple things. Yeah. And what hats. But the one that I enjoy the most is being the strategist because. Everybody can, like every single person can use software to press a button and upload a video and press post that, plus, that I can give to, to the company is creating a good caption and strategize. How to maximize the reach or how to, how can I do that message that we are gonna share with the internet is gonna be maximized through hashtags, through A SEO. Even if we're planning for a month worth of content. How can I put the puzzle together? So the audience doesn't get like tired of watching us but also diversifying what they're seeing. Yeah, a hundred percent. And when it comes to social media, numbers matter. Like some say it is vanity me metrics, but that's basically what we work with. Reach views. 'cause that's those numbers. If we don't follow up with the numbers, we don't know how to increase the reach or how to. Get better results. There's one thing I will say about vanity metrics because that is something you get a lot when you're working as part of an agency that's like, Hey, like we are gonna increase your reach. We're gonna increase the amount of people we're following you. We're gonna increase the amount of views that we're getting. It's, oh, that's a lot of vanity metrics. What are you doing with those vanity metrics? If we think, okay, we take into account, for example, the Professor Danny Page, that 78,000 followers today. It. It started at 900 followers back in February of this year, so just over three months ago. We're at 900 followers now at 78,000 followers because we optimized for the vanity metrics, like, how fast can we just grow this account? And although it has led to high ticket deals, for example, the one that we're going to see tonight in Brazil came from Instagram. However, think about this for a second. What does 78,000 people look like if you get a video that gets a million views? Like what does a million people look like? Can you even visualize a million people like I know 78,000 people that are clicked follow on the account is more than what the Super Bowl holds. That's a lot like, it's like you're at the center of that. Every single day. You get a video that gets 60,000 views you just performed in front of the Super Bowl. Yeah. So what are you doing with those fanny metrics? And I think that's something a, as I see, and I want to ask you this as well, but one of the places I see brand sharks going in the future is like right now we really want to dial in on what we're really good at, which is grow in accounts. So it's like focusing on the script for virality, the branding of the page to convert more people into fall. It's like really getting good at what we can do in this vertical. And then next is, okay, how do we monetize the paper? I've always been the type of person that wants to do, I don't want to sell something or be the face of something I've never done myself. So like I haven't ultra monetized my Instagram yet. Yeah, we land high ticket clients off, I'm sure, but there's no rhyme or reason to how it gets done. You put a story up, couple people reply, get on the phone close, and it makes good money. And there's other ways we bring in clients as well. But if I wanna have a proprietary system to consistently bring in clients using a framework, like why would I teach that to someone? Yeah. So can I say if I'm on a call with a client, for example, I was on a Zoom yesterday with a prospective client of ours. I was like, Hey, like I can't speak on this, like monetization stuff on YouTube, on Instagram, et cetera. But I know a lot of people who are really good at it, and I'm actively consuming this information. So this is what I've learned. Do with it what you will. I'm happy to help implement, but I'm not saying that I'm really good at this stuff at all because I think that, especially in the agency space, honesty is just, it's a superpower because no one really is in the agency, the digital marketing space, especially, you have a marketing company ran by a 22-year-old Gen Z kid. What are the odds that that's a trustworthy business? And that's one of the reasons why I wanted to get out there so much. And just tell our story and just show what we're doing. Because I really do agree with you, dude. I think we're changing lives. And the way you put it in terms of like James's account, for example, like you reach 15 million people in one month. Yeah. On, on a message to stop drinking alcohol. I know what it's done for me. You can speak on what it's done for you. What happens if one of those 15 million people decides to stop? Yeah. What impact does that have for their life and what impact does it have for the people around them? Like, what if there's a kid in their life Yeah. That grows up that doesn't have alcoholic parents Instead of having them Yeah. As a result of a post that went out. So it really, it really is exactly what you're saying, but I guess it's a, it's a good segue into asking where you think the future of the business is gone. Like you've been now with Branch Sharks. David is a Branch Shark's OG guys. Like we, we started working together. It was the week of March 15th. So March 15th, 2024 was a Friday. And we started working together That Monday, yeah, was our first, I can't do the math on what that date would've been, but it was the Monday of that week we started working together. So Brand Sharks was not even a month old. It was just an idea in my head on a laptop. And I printed some shirts so that it could be like a tangible thing, and David joined the team and now we're here almost a year and a half later based off of everything that we've gone through, all of the clients that we've served, the business that we have. Like where do you see brand trucks in the next year? And then in the next 10 years. Okay. In the next year, we'll probably be, no, we will be twice the size that we are right now, twice, at least twice the size. We are gonna serve really high level clients as we are doing right now, but we are amplifying what we are doing and a lot of people is getting aware of what we're doing. And those doors that we knocked before are gonna be opened easier, and now we don't have to knock doors anymore, like they're gonna come to us. We already have seen it. People coming to us without us like making an effort. In 10 years, bro, this is gonna be a holding company, like multiple of it's gonna be a brancher is gonna be a branch of this big holding company of different things. That's how I see branches growing and yeah, we gotta, uh, level up as well in the next year. When it comes to ai, I've, we've personally, in my position as a social media manager, we have to level up automations, eh, 'cause that's the future, bro. If you're not using ai, you're gonna be left behind. And like yesterday, or two days ago, Google. Came up with a new model of video creation that literally speaks. Now, AI be a video created by AI that already speaks the language. No matter what language you're speaking, it will come up with that language. That's huge. So now, I don't know, like probably in 10. In 10 years. We just need to go and scan the client's face, maybe record some voices and we just gonna need to prompt what we want to say. I don't know. It's crazy. I feel you already can do that. That is one thing. I don't know who's gonna see this or how many people are gonna see this, but like. One thing that I am dipping my toes into is the AI avatars. Not necessarily like for myself, maybe we'll create an account just to see what it can do. Yeah. But it is actively something that I'm learning and getting into. So we don't know what that'll do for clients, what that'll do for us. But you hit the nail on the head, bro. If you not adapting to it like cooked. Yeah. Yeah. And yeah, last year I was with a client. I think I mentioned you. He has a hundred thousand followers on TikTok and it's an avatar, bro. And this dude doesn't even speak good English. He has like a strong Russian accent. And he's avatar, bro. He is a dude from Mississippi, bro. Like. Wow. Perfect English and with his own tone of voice, so that's crazy. I think that's where we, where the business going in terms of social media. Yeah. There's a lot of things that gonna happen in, in the next probably year when it comes to ai. So that's another thing that we gotta focus a lot. Yeah. If we wanna keep growing. At a good level. Yeah. It's important to keep at the front of mind because at least the way that I view it is I'm trying to learn and squeeze as much knowledge as I can in with the day-to-day activities. Yeah. 'cause like at what point do you shift, at what point do you bet on the AI knowledge and cut off business activities to be learning more ai and then do that in hopes of a payoff later in the future for being a genius when it comes to ai. It's an inter, it's an interesting subject, bro. So I'm happy to see, I'm happy to see you on the ball with ai and I'm always open to whatever suggestions you have. I'll half the softwares that I use, man, came from your head because you're a fucking genius man. Daily using four different ais Jam, IGPT. I'm using, uh, whisper. And there's another model. By the way, I copied your voice. I haven't sent you this audio, but I was trying to test, am I even real right now? I was trying to replicate your voice so you don't have to create podcasts anymore. See, I don't know. I can speak from the creative mind of, I don't know if I'd want that. What I want my podcast to be ai, because what I can say right now, I. Is there are people on LinkedIn, there are people on Instagram, there are people on Facebook in particular. They're like that their shit is ai, you know that you do captions, got the double dash on it, and you're like, brother, like this is, so obviously you just click the button and got this generated. Like you're not even putting effort in. And I've gotten to the point where I use chat all the time. Like I, I use it to write scripts for clients, but we have very specific models and very specific frameworks and very specific templates that like we use to make the viral script like all the most bilities you've seen. If you've watched the Professor Danny Page, which what it's currently named on Instagram, they've all been like ai Yeah, posted. But you have to be a masked craftsman when it comes to it, because if you're not a craftsman and if you don't have the models, the frameworks, and the templates in order to be able to make the viral videos, like it's gonna look terrible. So that was a quick sidebar, but I've seen the people on all these platforms that like obviously post with ai and you're just like, bro, like I'm not even gonna read it. I literally will not read the post if I see like the checkbox this double dash that and you're just like, brother, come on. Yeah. I've even gotten to the point where I can tell when people are like reading off of a teleprompter and it's like an AI generated script. 'cause it's just like certain things people don't say. Yeah. And the AI will say if you're not using it properly. So I wouldn't want to be known as someone who like didn't have enough confidence in what they actually had to say. So they had to make an AI podcast. Now, if I wanted my podcast to be in Spanish, if I wanted my podcast to be in Russian, if I wanted my podcast to go different languages, yeah, dub it in AI and put it out there so we could reach more people. 'cause as of right now, I only speak English. But I don't know, I feel like that's something that may evolve over time or people, people's taste of ai. 'cause there's a lot of audio books that have been coming out that have been ai, like AI voice, and also AI voice generators. Right now, like they're super advanced. Like you can even put emotions into what you were saying. So you have the transcript and you can even tell it to emulate certain motion while saying that certain line. So it's crazy where we at right now. And even you can see Arnold Schwarzenegger, he has his own podcast. It's like a minute. Long, five minutes, three minutes, and it's be, he started doing that like a year ago, and it's podcast, it's ai. You can see, you can hear a little bit here and there that it's ai, but the value is in there. If we mix Arnold's voice. Which everybody like. I personally love Arnold Schwarzenegger with the message, combine it together, ai, like that's the future, bro. We're not gonna need to work anymore. So now we have to find what we're gonna do, what we love to do. I dunno, that's another thing, but. I don't know. I mean, let's see how it go, how it evolves in a year. 'cause it's happening so fast. Everything's happening so fast with ai, man. What'd you think, man? First, first podcast, first like camera up here and still, I said you're a natural. I says it's a hundredth time. Yeah. No, I'm camera. I'm always the guy. Be the guy behind the camera. The guy behind the, like the guy on the desk working. And that is crazy. Yeah. In like first time on the internet. That's crazy. Do you have any, any last words or any message for anyone who may be watching this? Whether it's about brand sharks, whether it's about social media, whether it's about you? Like any final message? Yeah, I have seen a lot of people. Uh, I wanna grow 50,000 followers, or I wanna sell my course organically on the internet. But bro, you're not even posting daily. How are you gonna reach those 50,000 followers or other ones that say, yeah, I have post 200 videos, bro. With the clients that we work with, they probably have post at least thousand videos. That's like the POS hormo if, if you wanna make a good pot, you have to create at least thousand pods before that one. That was special. So if you wanna grow on social media, repetition is the skill that you have to learn. Yeah. Reps. Reps insanely important in anything. Some of the most successful clients that we've seen have come to us having already done thousands of posts. Yeah. However. If we could all go back. Now I can speak on this from experience, 'cause I've posted over 10,000 times in my career across social media platforms. When you know what you're doing, it doesn't take nearly as long. Oh yeah. Because you could go to Professor Danny right now. I think that there's 180 posts on there. Yeah, a hundred, 180 over the course of the last three or four months. Yeah. And we're at 78,000. So there are. There. I don't wanna say shortcuts because there are no shortcuts in anything. But there are special, like you can just go on the path. There's a path to success and most people, when they don't have a guide on that path, go this way, go that way. Sometimes they go backwards and then eventually you learn after thousands of posts to like, this is where you go. So it does help to have someone who's not only walked that path, but has also brought people from over here say, Hey brother. You gotta go this way. Exactly. It's just the way. Exactly. But there are skills and a lot of stuff that you learn along the way of being on social media, and I think it really is the highest leverage skill and asset that you can have for so many different reasons. One being way off in left field that you may not have thought of is just like. It having better communication skills. If you posted 10,000 times on social media, like how good would you be able to speak with people if you posted 10,000 times on social media and got better every single time, or you just worked with a team that knew what they were doing and got that reach even quicker, what impact would you be able to make if you learned the skills of retention and retaining people on your videos? How much more profitable would your ads be? Just from the ability to learn to retain people on content. Not to mention if you build an audience how much more profitable your ads would be. Yeah. Not to mention actually just having a big audience. I'm a big believer that 95% of people who get on social media are just screaming into the void, throwing money into a black hole, throw time, energy, money, and all this effort and getting nothing in return. Yeah. Where it's 5% of people, they either just know what they're doing because they have someone that knows what they're doing on their team. Or that have effed up 97 times over the course of 10 years, and then they finally found the path as well. Yeah. But there's a reason why social media is such a valuable asset to have. Having an audience such a valuable asset to have is because so many people quit or they don't do it the right way, or they try and cheat and they try and like they, there's so many, there's so many ways to do it unethically and the people who do it the right way. Oh man, if anyone's watching this, that has a big audience, it's rewarding and. Uh, for example, if your gut is not, well, you, if you pay to a doctor that specialize in that thing for like 20 years, 30 years, they know exactly what's going on, on in, in your body. That's exactly Branch Shark. How, how many posts have we made and how many posts you made before branch? If you pay the right people that, that's the shortcut, bro. Yeah, that's the shortcut. The reason I say no shortcuts though is because you can't throw money at stuff and expect it to just get fixed. Like Absolutely. Absolutely. There's, there's money and then there's investment. Absolute. Are you actually committed to putting in the work? There's been so many instances of people, like every time that I try and just throw money at something and don't try it at all myself, do it not money back. And a lot of the time it doesn't work, but every time I put, I could put like less money into something and be committed to it myself and be attached to the outcome and really just put the work in every single day. That's when the results starts to come in. I'm excited, man. We've got a lot of good stuff ahead of us right now. It's 9 0 4. We're gonna pack up here in just a second because this is our final day here in Beautiful Meine. I don't know how well you can see the background behind us, but this view is just absolutely not never told here at Meine. It's one of my favorite spots in the world. But we're gonna be headed to sell, Paulo to go meet up with our next client, Joel. We're gonna be getting him three months worth of content in less than three days of filming together. Scripts are already all written out and it's just a matter of time to go in execute. So I'm pumped for it, but we gotta prep for that. We're gonna balance. But David, we bro. Wow. I enjoyed this. Yeah, me too, bro. Me too. First M and the one of many. One of many. Yes sir. We'll check back in. I don't know when the cadence is gonna be, but this is now. David's official first appearance on camera, and you'd think it's the first part of the brand search squad, but this dude has been here through everything, man. It's been crazy. So we see more of this guy and we'll see you guys in the next one.