What are the pros of having an evergreen product? Brand consistency,

it's less stressful. That's a really big one because the other

thing to think about when looking for fad products is to have access to capital

so that you can invest in the inventory and marketing. Make sure

you're just ready to pounce because like I said, these fad products are

short trending. What are some of the pros when it comes to

fad type products? The first thing to think about would be it

could lead to spikes in sales. The second thing to think about would be,

I'm Matthew Fraser. And this is Amazon Ecom

Secrets. I'll be sharing with you the secrets that helped me go from

millions in debt to an eight-figure entrepreneur. If

you're ready to escape the nine-to-five and live life on your terms,

let me show you the way. Hey guys, welcome to Amazon Ecom

Secrets. My name is Matthew Fraser, an eight-figure Amazon

e-commerce seller who somehow, through pure

desperation and a bit of triumph in the end, became a

multi-millionaire. Only a few short years ago, I was driving

freaking Uber cars, right? Things have not been easy, but I

can tell you the things that you should and shouldn't do now, having

now done $50 million on Amazon and e-commerce around the

world. I still sell on Amazon and

Shopify. A lot of people think now because I'm, you know, teaching

and training other people how to do this now that I don't sell. I

do. I'm still in the trenches every single day. I'm still like

picking up my phone all the time and checking out my Amazon sales,

for example. I'm still working in my

business on a day-to-day basis. If you just checked

out one of the most recent episodes, I talked about a business

that you don't work in or you do work

in, being self-employed or owning a business. And

I still work in my business. I want to know what the

numbers are. That's my main focus. Because the next step from making

money online, of course, is where do I invest my

money? If you go back to the other episodes, you'll be able to see

where I invest my money. And I'll give you a small hint. It's

probably in Bitcoin. So my favorite topic at the moment

is Bitcoin. Right into Bitcoin. So if I

should get a tattoo, actually. I don't have any tattoos. But

guys, I want to talk to you today about evergreen products

and fad products. And I tell you

what, there's a big difference, obviously. And if you don't know what they are, let's

start with what they are. What is the definition of

an evergreen product? The product that I sell right

now is a health care product on Amazon and e-commerce. Now,

it helps in the respiratory niche. So people who have

cystic fibrosis, asthma, COPD. and

this product is manufactured in Australia and it's shipped all

across the world and I sell it in a whole bunch

of places. Actually, to tell you the truth, I don't

even sell it just on Amazon and Shopify. I

also sell it on eBay, Walmart, Best

Buy, and a range of

other places. There's actually so many that I forget. And that's

the beautiful thing because once you've got a, for

example, an evergreen product, which is a product that's going to last

the test of time, that doesn't sort of come in and out of trends, what

would be a good example of an evergreen for a knife and fork, right?

That's an evergreen product. My product is

basically an evergreen product. The healthcare product is

pretty much evergreen. Is there little bits of ups

and downs through the normal course of, I

would say, the retail sector? Yes, we

do more sales at Christmas time. That's pretty

much consistent with most products. They would do

more sales at Christmas time. But compare that

to a fad product. And a fad product, and

I was just talking to someone actually here in the studio who didn't even know what a fad product

was, so I was blown away. Didn't know the term fad. Fad is

like a trending product that is limited in

its lifespan. It's probably going to be here, I would say,

for no more than maybe 12 months, a fad

product could possibly last for 12 months, generally after

that, it's dead. It's like it's had its day, everyone's forgotten

about it, they're on to the next thing. So what would be an evergreen

product? Now, I've already mentioned my healthcare product that is pretty much

evergreen. One other thing I want to say though is that during

winter periods around the different parts of the world,

it probably does a little bit better because People get

affected more with their respiratory system

during winter times. So there's a little bit of ups and downs in

that. But predominantly, people always need my product

because they have... respiratory issues. That's

basically it. Now, other types of evergreen products

would be like toothbrushes, right, or electric toothbrushes. They're

always needed. It doesn't matter whether it's Christmas time, what

the weather's like, what country you're pretty much living in.

You know, most first world countries, you're going to need a

toothbrush. Baby monitors, for example, that's an evergreen type

product. It's not going to be based on a fad. There's not really a

fad of someone saying, oh, I think I want a baby

monitor. But the next season, no one's getting baby monitors. Parents,

and I have two children. are always going to want to know what

their baby's doing through the night. So they're always going to want a baby monitor. And

as you can appreciate, lots of people having babies. Although I did hear the

other day that the baby rate's decreasing. Less and less people having babies,

apparently due to the economic circumstances that

they're in at the moment, where obviously, if you're living in first world countries, the

cost of living is just through the roof, right? Particularly in Australia, it's

outrageous. So yoga mats would be another good example.

That's an evergreen type product. Automatic

pet feeders is another interesting type of evergreen

product. Let's compare this now to

what would be a fad product. And the first thing that even comes to

mind is something that my daughters had just recently, which

was what those fidget spinners, those ones you just, I don't

know, you can just sort of hold them between your pointer finger and your

thumb and you just spin them around and you put them on the desk and you spin them. A

complete garbage product, right? Completely garbage.

I don't even know if people are still even using them. I, but

when they came out, you know, my children, like they had to have one. So

everyone sort of next thing, you know, like every kid's got one, everyone at school's got

one, you know, the people at work have got one, um, just,

but they're like a completely pointless product. Now,

other types of fad products, so trending products that

have a limited lifespan, would be maybe

hoverboards. Hoverboards might be a fad thing. I don't know.

I'm thinking if the hoverboard increases, though,

as far as its technology, it could probably stay in and maybe the cost

reduces. Silicon bracelets would definitely be probably

a fad type thing. Pokemon. Remember Pokemon?

Now, I know that some people like to collect the cards of Pokemon, so maybe

they're always going to be in circulation. But the Pokemon

movement, I would say, was probably more of a fad type of

movement. Things like hair colors tend to come

and go. The one at the moment I really noticed was people

who wear that ring through the middle of their nose, which I

absolutely cannot stand. I'm sorry if you've

got one, but I just think it's horrid. and

does not look attractive whatsoever. And that is going to be a fad. And

I just want to say, as a point there,

I've also had some piercings on my face in the past. And that was definitely

a fad. And I thought they were cool at the time. So

yeah, luckily I could remove them and they don't really show. And it wasn't

in the nose either. So guys, that is a lot of fad products. I'll

tell you something, just through interest, if you haven't seen this before, this

here is actually one of the first products that I, well, not one of, it

was the first product that I ever made

and manufactured it myself. It's actually a car chamois, a

car chamois. would be an evergreen product. This is

always going to be needed by people who need to go chamois their car. But

yeah, I did this. I designed the tube,

designed the logo, and even that the chamois

itself is actually camouflaged. Funny enough is my

jacket. That was just pure coincidence, pure fluke. But

I thought, it must be something with me and camouflage, but Yeah,

anyway, I thought it was really, really cool. That is an evergreen type product. But

let me tell you, what are the pros and cons of these different types of things? Now, evergreen

products offer, first of all, I'd say they offer stability,

yeah? Stability for your business. So just like

my healthcare product, there's not really any period where

it's gonna not be wanted, yeah? It's always going to

be needed in the market, which is what I love. And

one of the things, I certainly encourage my clients, my

mentorship clients, is try and find products that

are essential, that are needed. Not

just, it's a t-shirt and I don't really need to buy that.

The other thing would be brand consistency. That is

a pro of having an evergreen product. It's

less stressful. That's a really big one. Because if

you've got consistent sales coming through because your

product's always required, then you

can obviously budget out a lot easier, particularly with your product

production, your cash flow. And then

ultimately, your profits, like what are you going to

do with your profits? Well, if you know consistently you're making $50,000 a

month, then you can start building up either your

crypto portfolio, your property portfolio on

a consistent basis. And so that's certainly going to be

a benefit there too. Some of the cons to think about with

evergreen products would be small margins. Now,

That may be true, I will say with my product though, it does

not have a small margin. It's got a 40 plus

percent gross margin and it's

healthy, put it that way. It certainly helped me in my life and obviously

has built up my wealth quite quickly. But

because evergreen products are very common, they're kind of

already established in the marketplace, you're gonna find there's probably a

lot of competition. Now, obviously the holy grail would

be to find a product that is new

to the market, has a great margin, which

means obviously more profits, and is evergreen, and

is needed. And like I said, you're the first to market. Because

then you don't have to worry about competition in

the beginning. That said, I can tell

you with my product, it definitely has

issues with competition now. So years ago, the

sales were much greater. But over time, people

have come into the market and eaten away at my profits. Does

it suck? Yeah, for sure. But that's why

you've got to make sure that when you do make hay, which means when you make

a lot of money during a very small period of time, that you

start to diversify that into other income-producing assets, which

is what I've done, and wealth creation strategies, right? So

that is definitely something to think about. And the other thing

to think about too, one of the cons with this Evergreen product is

it could lead to complacency, right? You can just think, ah,

well, it's always going to be there. People are always going to want

it. But for any number of reasons, something

could happen. So you've always got to keep your eye on the ball. Hey guys, I just

want to break away from the episode for just one moment and let you know that I've just

launched the Amazon Launchpad mini course. Now, this is designed for people who

want to get started on Amazon really, really fast.

But guess what? I can get you launched your first product on Amazon with

just five hours. You just have to click on the link below, join my community,

and the course is absolutely free. Alright, thanks guys, and

back to the episode. So let's talk about what are some of the pros

when it comes to fad type products, these short trending

products. The first thing to think about would be it

could lead to spikes in sales, right? So, which

is extremely good, okay, if

you're thinking, wow, I could put this, let's say you were the first person,

or even the second person, to come up with fidget

spinners. Now, could you imagine how much money, and I'm

sure there's stories out there, I just was gonna think about it, I'm sure there was someone that

made a truckload of money, but let's say you're the first, second, third person

to market with fidget spinners, and it completely took off, okay? The

problem you're going to find actually is, can you keep up with the sales? But if you've

got the stock there and your sales have gone through the roof and you're making good margin, fantastic.

You're just going to capitalize on that and get the money out and

go and spend it on something like Bitcoin or property, right?

So that's certainly one of the pros. It could be really quick spike in

sales and get money in your bank quickly. The second thing

to think about would be, the increase in visibility for

your own store. Now, what does this mean? It could mean that, let's just say

you're already selling evergreen type products, maybe they're

a staple product, you don't really think about it anymore, but

then you get a fad product that increases the

visibility to the store. Now, this could be a Shopify store, or

it could be an Amazon-based store, it could be a physical store. Now,

people are literally coming in droves into your store or

your online store to buy this fad product. But

while they're there, they check out all your other products. And

so, therefore, it increases the sales of your evergreen products

in your business. could be an excellent strategy

to think about if you're already in the business selling evergreen type products

is to come up with a fad product or jump on the back of a fad product to

drive traffic to your store and in turn increase your

brand and visibility of your store. The third thing to think about

is there could be a rapid return on your investment. Now this,

I wanna put a caveat in here. The thing you're gonna have to think about is when you

get a fad product, you kind of have to

judge very, very well, when

is it not going to be a fad? Because the last thing you want to do is,

let's say you've bought a whole bunch of stock, let's say $50,000 worth

of stock. You've now sold that for, let's say

five times, $250,000. Let's say you did so well. It

was the fidget spinner. You've now got your roughly $200,000 in profit.

So now you're thinking, I'm

going to go out and get more fidget spinners. I'm going to take

my $200,000 and I'm going to put it into a million dollars. So you run

out, you get $200,000 worth of fidget spinners, but

then you haven't timed the market right and

people have now, like, fidget spinners are done. Everyone's

got a fidget spinner now. So you're now stuck

with maybe $200,000 worth

of inventory of spinners that are now no longer wanted.

That is a problem. So although it is

a pro in the sense of you're going to

get a lot of money back, just you have to really be careful. I'm going to now move

that into the con column of adjusting

your inventory quickly and making sure you don't have all

that money tied up because it could be

a really bad situation. It could be catastrophic. Now,

the other thing as a con would be Of course, you

need to pivot quickly, which is also tied in with your

inventory. So two of those things almost blend into one.

And that really, if I put it as a con, like

I said before, it could be catastrophic for you. So I don't know if

I would even be... God, you'd want to play it smart, guys. You

really would. I wouldn't want to be on the tail end of the fad, put it that

way. So I think that's something to note if you're thinking, oh wow,

I've just listened to Matt, he talked about fads, we can get in quick, get

our money and get out. Absolutely, but just make sure

that you know when to get out, yeah, and time that correctly because

otherwise you could be stuck with it. a bunch of fidget spinners

that you can't even give them away. Let's assume now that you want

to dip your toe into the fad type of product.

Now, I guess the reason why you would want to do that is because these fad

type products, they come up regularly. So all you have

to do is be on the lookout for them. and

know where to look. And let me tell you where you can look. First thing would be Google

Trends and social media platforms. As soon as you see something

pop up in your feed or you're actually actively looking

on Google Trends and seeing what's coming out, and

as soon as you see something, you're gonna have to be able to jump onto that, get straight

down to Alibaba and get some

products happening into the marketplace. Now, before you do

that though, Make sure that you

know where you're going to sell the product. There's

no point in just running out and buying a bunch of

fidget spinners, not knowing how

or where you're going to be able to sell them. For example, Amazon,

eBay, Walmart, your own Shopify store, at

the local markets. Maybe you've got a physical store that you already

own. You could possibly sell it through there. Is it

your friend's store? And then, of course, if

it is in your own online store, how are you now

going to drive traffic there? And guess what? Traffic

costs money. So it's not like you're going to buy fidget spinners and just have them.

So don't make that mistake. Don't have them and then think, oh shit, now how am

I going to sell them? Because then you're going to have to pay for Google

ads, potentially Facebook ads, Instagram ads, TikTok

ads, right? And then that's a whole other cost. And

so what might you think? Imagine if it is a fidget spinner. How

much do they sell for? I can't remember, $5. Yeah,

$5 a fidget spinner. So you're gonna spend maybe one

click on a fidget spinner, might be like $2 or something,

right? And then you're gonna pay postage. It's gonna be

difficult. So what I'm getting at is make sure you do your numbers,

right? And make sure you know how you're going to sell

it. Maybe you're one of those guys, because I'm not saying you have to sell online. Maybe

you're one of those guys that you can just go to the shopping centers

You know, when you go through the shopping centre and there's always some guy who's like

in the middle of the aisle, who's got a big table and he's selling like

a bird that flies around on a string or he's got some like remote

control car, like fads, they're like fads, yeah?

Some cool car, fidget spinners, iPhone cases,

right? He's got all that kind of stuff. Maybe you're that guy. Now,

maybe you can sell along with other products, right?

So your fad product, this is what I was getting to before, the fad product that

you bring in, you could sell with alongside your

existing product line, okay? And then obviously what you're gonna do then is gonna spread

out the cost of having that stall, for example, in the shopping center. So

the other thing to think about, when looking

for fab products is to build strong relationships with

suppliers who can quickly adapt to changing

demands. Yeah, so what does that mean? Well, let's

say you've managed to find your first supplier who's selling fidget

spinners. The next question I would say to them is,

and if it was successful, would be, hey, what else have you got coming up?

Because these are the guys that, they manufacture this stuff, so

they probably have a much more keen eye on

what's in the pipeline before you do. And

could you imagine if you've just built up this great relationship with

a supplier in China, let's say, And next

thing you know, they say, hey, Jack. We've got this new

revolutionary fidget spinner, V2, and

we're going to give it to you first because we love you. Mate, that

would be incredible, right? So building relationships with

Chinese suppliers or any supplier around the world is key.

Now, the third thing would be to have access to capital so that you

can invest in the inventory and marketing. So

although we're talking about some of the great things that could happen with having a fad

product, you've obviously got to have to have money ready. There's

no point in hunting around and not coming up with the money. And just on

that note, if you go into my school

community, which will be a link around here somewhere, I've actually got

a document in there, which is 102 innovative funding

methods for your business. Like 102, right? So there's

no excuse anymore for, oh, I don't have the money. I was talking to some guy the other day,

I don't have the money, I'm still saving up. Like, dude, I've got

a document that will show you 102 different ways to

fund your business, right? So, but make sure

you've got that ready to go. There's no point finding the product,

then contacting the supplier, and then wondering where the money's coming from. Like, make

sure you're just ready to pounce. Because like I said, These fad

products are short-trending, right? So by the time you stuff around and

get your money together, the trend's done, okay? And the

fourth thing, which I think really is with any type of

business, but more importantly with a fad-type product, is

you've got to be willing to take a risk, okay? Now,

let's just say you are you've never done an online

business before, it would be very, very difficult, I think, to

take that risk. However, but if you've got some experience already, much

easier to take risk. And because you're going to have some idea

of selling online and how to get ads. how

to get traffic to your business, whether it be Amazon or

e-commerce. So that's certainly going to help. The

one thing I say to all of my clients is that the more

you do in the online space, the

more skills you build, and the more knowledge you build, and

the more confidence you get. So if you're already selling in

Amazon, when something like a trend product comes up, it's going to be very easy for

you to pivot into the trending product and bring it in because

you've got all the systems and processes in place. You know how to do shipping, you

know how to contact suppliers. And all these types of things, I think for

people in the very beginning, It can be daunting for

sure, but once you've done it once and twice, honestly, it'll

be a breeze, okay? Because the world is so connected these days. It's

not like you've got to send a pigeon over to China anymore. You just, from

the comfort of your own lounge chair, just type some

words into a computer screen and then that's it. I mean,

honestly, you can't make it any easier. So, what

strategy should you select? Now, is it worth jumping

on these trends? Right now, I've kind of

given a bit of my opinion along the line, but I will say it's certainly

gonna be much easier for you to jump onto trends if you've

already got experience. But let's say you don't have experience. Yeah,

I would. I'd give it a crack, you know? What have you got

to lose? Yeah, maybe a few thousand bucks, something like that. But

start small. So maybe you don't start with a few thousand. Maybe you start with $500 order

and you just figure it out as you go. I always say, get

mentoring. I'm going to be biased though, but not only my bias because I'm

now doing mentoring, but I've always had a coach, trainer,

mentor over the years that I've now been doing this.

And that's the reason why I've been able to

do now over $50 million in sales. It's because I've

had other people guiding me along the way. Have I

made mistakes? Yes, I've still made mistakes. But

hey, I've spent the money easily now over six figures in mentoring

in my lifetime. And it's now, as I said, it's maybe over

$50 million in sales. So I'm not complaining whatsoever. So the other thing to

think about is diversifying your product portfolio to

include maybe both evergreen and fad products, right?

Because like I said before, if you've got your evergreen products, already

in place, maybe the fad products with a lot of eyeballs

and people wanting that fad product might drive traffic and

eyeballs to your existing business. So really, in

the fad versus evergreen debate, I

think there's really something for everybody to take away. Thank you so much for joining me

on this episode. As I wrap it up, I think there's really a

case for both fad products and evergreen products especially

even in a bit of a mixture of fad and evergreen to help your

existing business especially. But tell me, have

you ever launched a fad product or perhaps you've launched an evergreen product

and tell me if you like it or not. And if you have particularly launched a

fad product, tell me what it was like. Did you make a lot of money or

did you get burnt with eventually holding too much stock and

you couldn't move it? Thanks for tuning into Amazon Ecom Secrets.

If you enjoyed this episode, the best way to show your support is

to give a five-star review on Apple Podcast and Spotify and

make sure to subscribe on YouTube so you don't miss an

episode. You can also find more at I'm

Matthew Fraser on all social media platforms. Thanks