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Hey hey, this is Shaun with the award-winning GoTennis! Podcast powered by Signature Tennis.

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Check us out at LetsGoTennis.com and we invite you to learn more about the award by

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following the link in the show notes.

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And as you're listening to this, please look in your podcast app where to leave a review

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and do that for us.

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We would love to earn your five star reviews.

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And now let's get into our recent conversation with Ashley Owens.

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Ashley and her husband Tim have been building court reserve for some time now and have come

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quite a long way.

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In this episode, we discuss AI, public court bookings, and how much technology has changed

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the industry.

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Have a listen and let us know what you think.

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I will say welcome.

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I don't have to ask my first question to Ashley Owens, which is who are you and why do we

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care?

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We know who you are and why we care. And even my second question of why you are unique

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is already covered because unless someone's been living under a rock in the Ragged Sports

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World, they know court reserve at this point.

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And the great things you guys have been doing and everywhere we go, we see a logo and we

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see someone that's working with you and talking about you.

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So we want to invite you back on the GoTennis Podcast to say hello and see what's been

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happening because it has been four years since we last published an episode with

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court reserve and I thought I would say hello and welcome and what's up.

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Hello, thank you for having me back.

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I can't believe it's been four years.

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Wow, four years.

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Four years of court reserve has been like 20 years in dog years or something.

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It's like tracking pickleball compared to tennis, right?

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Oh my goodness.

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I mean, four years ago, we were literally getting into pickleball, you know, high speed, right?

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The pandemic actually increased our business.

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I mean, in May of that year, we brought on like 75 clubs, I believe, because everybody needed

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to know who was on their courts and then pickleball just exploded after that.

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So we, you know, the dream was not for sale, right?

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And so, but last summer, we had a serious conversation about, you know, staying relevant

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in the market as a market leader.

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We don't want to just be the software, right?

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We want to be the whole ecosystem of what a club needs, a facility, whether it's private

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or public.

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And so we partnered with a great main sale company.

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I mean, it has been, you know, you, you listen to all the horror stories of like VC funds and

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angel investors and all that stuff.

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And I got to tell you, main sale has been an incredible partner for us.

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They have come alongside of us and they have a whole group of resources that specialize

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in sales, marketing engines and customer support.

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And they're just, we're just some fire over here.

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It's like taking gasoline, Sean and like pouring it on the rocket.

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We are doing so much.

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I think the most exciting thing for us is this past week.

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We launched what we are calling the public booking engine.

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And so if you know from being in the club industry for so long, clubs that use a software

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like court reserve, their players have to create an account, right?

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That player friction of going to their website, you got to sign your life away, you got to

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put all your people in, you got to put your card on file.

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Public booking takes all that friction away.

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So now a club can create a link for booking a court or signing up for a class, put it on

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their website or put it in social media.

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And that player can have a court reservation paid for in less than 60 seconds.

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They create the account on the backside once they get to the club and they realize they

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want to stay at that club or join that club or become a member of that club, right?

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So now you're taking away the friction of all that in the beginning.

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You're getting more players in the door.

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You're filling your empty courts.

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You're signing more people up for your classes and then you create that concierge experience

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at your club.

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So now you can drive more revenue and bring more players in.

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So it's been an incredible.

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We've had it in beta for about three months.

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The beta customer, Sean, 24% of their court bookings are now coming from public booking.

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So would those players have come in anyways?

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Maybe.

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But now we can prove in the data that it's real.

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How exciting is that for tennis and pickleball all over the place?

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Really is.

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And it's such a great concept if I can find something and not have to be a member.

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Exactly.

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I just want to look at the ball for a little bit.

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I just want to try it out.

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It isn't just the top three, right?

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Meaning you have clubs that might be using this for squash and any of their courts, right?

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Exactly.

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And the beauty of it is people say, well, I want people to sign the waiver.

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Well, they can.

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Because now if you require waivers, you can put the waiver in there.

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So I am basically booking the court, paying for the court.

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I'm signing your waiver.

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You know who I am when I get there.

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And we just introduced yesterday the ability to have people pay with Google Pay, Apple

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Pay.

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So how easy is it for you on your mobile device to pay for something?

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The next thing in the next two weeks that we're doing is if you have a Google business profile

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and you are a court reserve club, now we're going to make it to where you can book the

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court directly from the Google page.

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So it's like open table or rezi where you book a table.

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Now you're going to be able to book tennis or book pickleball through Google.

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Google taking over the world.

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And we're serious.

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We're helping.

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We love helping.

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No, we just want to.

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We just, if you've known us for the past couple of years, especially, we're all about just

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helping people.

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We're educating them.

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Even if you don't use court reserve, go find the best software.

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But we are making strides in this world to help clubs and even instructors, just teaching

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instructors out in the public courts to be able to use data so that they can teach.

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They don't want to use technology all day long.

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They want to teach coach.

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They want to do the things that they that brought them to the sport in the first place.

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Yeah.

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You mentioned the waiver and it just makes me laugh.

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I sound like Bobby saying it makes me laugh.

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But I remember the first time we had our when we switched to online registration and

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billing.

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And what we would do then is we'd show up and we'd be handing parents a physical sheet

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of paper and I'm thinking, this is ridiculous.

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This makes zero sense whatsoever.

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And then we had the link where they had to download it and then sign it like a document.

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This is as easy as a check box.

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Yes.

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Yeah.

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You really just check box, pay.

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I'll see you at the court.

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These signature.

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So we sign it with your finger.

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Yeah.

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It's so easy.

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So I think that's the most exciting update for us.

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Of course we are behind the scenes.

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We're ramping up with AI in a lot of different ways.

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I mean, it's such a buzzword today, but understanding how that's going to affect the player, the

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admin, your front desk, right?

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Those are the things that we're doing.

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I mean, I'm not going to give too much away about what's going to be coming because I think

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that's like you say it is a buzzword.

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And everybody says, AI is good or bad or in between, but in this case, how do we consider

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using it?

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I don't want you to give away anything proprietary, but how are we going to find a way to use AI?

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I know what we do with GoTennis and the American Rackets Force Association and how it helps.

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It's not putting me out of business.

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Stop taking my job.

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It's just making me no much more efficient.

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Give you a sneak peek.

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So we're doing something with the KPI dashboard.

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Think of it as Cortezarve has 10 years, a million players.

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We have over 2,000 clubs right now currently using Cortezarve and think about the ability

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to take all of that data and match it up with how other clubs are almost like a health

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score, right?

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You can almost pull it now and see how far away are your players driving zip code base,

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right?

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To your club, right?

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How often are they signing up to play?

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How many days in advance are they signing up to play?

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If you have classes that are on weight list, how many more classes do you need to throw up

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on the scheduler and where on the scheduler do you need to throw those classes?

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So we're taking all of the data in Cortezarve and we're not giving away like club data,

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right?

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But we're measuring it against other clubs that are similar and they were also taking

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your own data and we're going to make it to where the club can make really good decisions.

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It's less about, oh, it's this AI thing, but it's more about really logging in and being

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able to see this from a bird's eye view rather than having to like download a bunch of Excel,

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throw it in the chat GPC, you're called, and move on with it.

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So we're doing a lot of that stuff right now, which is going to set up a club to be able

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to forecast revenue.

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They're going to be able to hire.

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They're going to be able to plan.

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They're going to be able to do so much more with the data at their fingertips now because

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a lot of times people don't know what to do with the data.

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They don't know how to extrapolate the data, filter the data.

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What are they looking at?

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So that's what we really want to help clubs do is to easily be able to make good decisions.

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It'd be nice if I had a button that says, what do I do next?

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Yes, that's exactly what AI is for.

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It doesn't mean I'm not still responsible for making that decision.

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I am.

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And it's on me, but from a data perspective, I can see that's one of the things computers

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are really good at data.

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Now what we can do is we can fit it back out to ourselves in a way we can understand it

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because most people can't look at a spreadsheet and just magically see what it is.

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Like we're in a beautiful mind.

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I just want to be able to look at it and click a button and say, okay, so what's interesting

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here or what needs to happen or when do I get to raise my prices?

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I love your idea of the wait list because that's one of the things we thought a court reservation

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system should have used years ago, which is really the technology to have a court reservation

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system has gotten so good that it's all the other things we care about now just reserving

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a court's the obvious part.

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Right.

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Think about from a pro shop standpoint, knowing that your players are playing three times

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a week with the tennis racket and every four months they're getting their racket strung,

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what about the system intentionally send in that player a text or an email, hey, don't

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forget, it's about that time to drop off your racket in the pro shop, right?

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Or hey, it's happy hour.

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We know that you go to the pro shop and you pour a beer on Friday nights and hey, we got

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a new new tap, right?

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There's all kinds of things that we can read and then help the clubs make good decisions

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and drive more revenue.

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I mean, at the end of the day, we still have to pay the light bill, right?

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We still, I mean, it makes our job easier.

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And for coaches to be able to make good decisions and stay on the court and really spend time

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with their players, I mean, that's what they love to do.

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That's why they got into it.

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Yeah, it helps those do what they do instead of having to do all the things that we don't

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want to do.

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Exactly.

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Yeah.

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Part of the job we don't enjoy it.

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Yes.

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And again, A.S. not meant to replace people, but you really like in 10 years from now, like

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everybody's going to need to understand a little bit about how AI works and how to make AI

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work for them.

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Yeah.

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Even five years.

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Wow.

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It's like podcasting.

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Yes.

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You got to at this point, you got to know how to do it.

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Yeah.

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It's so important.

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Because everybody's doing it.

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Yeah.

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So the other things that we're doing this year, I mean, we're going to like 40, 47 trade

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conference events because they're, this is a great time to be in our industry shop.

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All these new opportunities are coming up for tennis, for pickleball, for paddle, for

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squash, for platform, for everything, right?

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And we love that.

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And we also know that having best practice sessions are really important for our clubs.

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It's less about what Cortezerve can do, but more about what the instructor across the

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country is doing to drive new players or adoption or, you know, how do you get your

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players to come on Friday nights or Sunday afternoons or so at our own Cortezerve Catalyst

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Events where we bring admins in and we spend a day with them and we teach them about how

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to use and supercharge their Cortezerve platform.

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We're actually this year adding a half day before each of those events at a local club.

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And it's all best practices.

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And it's really less about Cortezerve and more about how are you running leagues?

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Our tournaments working out for you.

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How are you setting up social, are you selling court sponsorships?

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So we did that in January and say, no, we had over 41 people come.

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That represented about 30 clubs because some people brought two people from a club.

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And it was four hours and after the four hours, people said, actually, it was the best thing

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I've done in the last year.

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Even if tomorrow I don't get to come and learn about Cortezerve all day, this was worth it.

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That's fantastic.

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Now, all right.

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So I have some hard hitting journalists, which I always say we're not.

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Our journalism question, which is, okay, sure, you can do that as a business because you

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can afford to travel the country.

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How do I, I've got this business and I've got this thing that I'm doing and I'm just running

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a club or whatever.

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I don't have all this time to go out and meet new people and sell my memberships and

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promote my new pickleball and Patel facility.

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What do I do before all the money is there that I can now go out and network and be part

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of the American Racket Sports Association and meet new people?

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What do I, how did you get there?

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Can you give me a, yeah, I know it's a lot of late nights and a lot of Tim coding in the

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basement?

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Well, two things really.

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Right now we also do something called court side conversations.

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So it's a monthly Zoom best practice session.

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I have panelists specifically for the topic of hand that month that come on.

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They talk a little bit about what they do and then it's full Q and A from everybody on

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the Zoom call.

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It's going to be really great.

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So the first one's in April.

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Yeah, the first one's in April.

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It's all about summer camps, how to set up summer camps, run summer camps and it's really

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again, it's less about court reserve.

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It's just us bringing people together to network.

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Now the second part of that question was how do you get to a point where you can take

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almost court reserve on the road?

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How do you take your business on the road?

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And that's the grind, right?

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It's trying to figure out partnerships with facilities that will allow you to come in and

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maybe share time or share court space or you let me come in and run my best practice session

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at your club and I'll let all your admins come to my full day of training the next day.

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You know, it's the friendships that we've made, the connections we've made.

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So honestly, it's a lot of that too, where we partner with our own friends and facilities

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and networks across the country.

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And then we keep it inexpensive for our admins to come.

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They still got to pony up $99, right?

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But it's worth it because we feed them breakfast and lunch and heck in this day and time, you

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can barely go out to eat two meals for $99.

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That's true.

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And go where the people are.

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We try and stay locally where we have an abundance of our clubs.

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So we look on a map and it's a heat map of where all of our clubs are.

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And then we try and go to those locations so we can draw the most people there.

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The one in St. Augustine, we had a guy come from Canada from Toronto, which was amazing.

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We had several people fly in from Illinois, a couple from Columbus, Ohio.

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So again, it's just, it's the grind because trust me, Tim and I know the grind, ten years.

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And we still, we go on date night last night at this beautiful restaurant here in St.

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Augustine.

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And we're talking about work.

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And it's, it's a joy, Sean.

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You know, you're married to your wife and you do this together.

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I cannot imagine another way of doing it.

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All of our kids work in our business in some capacity and it is such a blessing to be able

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to do this with my spouse.

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I can't imagine not doing it with him.

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Talking about before recording, about traveling with family and making it as part of that.

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My wife and I had date night this week and we don't get it very often.

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Our daughter in town with her fiance and they said, Hey, let, let, we'll look after Giovanni.

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He's three.

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So we'll, we'll babysit, right?

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And we actually went out and had dinner and I did not talk about work.

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I didn't bring it out.

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I did not.

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And it was, it was hard.

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I just kind of sit around thinking, well, it is because we do it together.

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It isn't just honey.

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Let me tell you about your day.

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I had this great idea or I need to catch you up on this thing.

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But we did a good job of separating that.

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And just spend some time talking about family and what we're doing and what we're going through.

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And that's another good thing to remember, which is you got to be able to shut it all.

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Yes.

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Absolutely.

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And we've had to go through seasons, honestly, the last 10 years of prioritizing couple

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marriage over business.

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And sometimes, you know, we're both so passionate about what we do.

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And sometimes, we're both so passionate about what we do.

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And we're both so passionate about what we do.

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And we're both so passionate about what we do.

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And we're both so passionate about what we do.

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And we're both so passionate about what we do.

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And we're both so passionate about what we do.

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And we're both so passionate about what we do.

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And we're both so passionate about what we do.

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And we're both so passionate about what we do.

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And we're both so passionate about what we do.

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And we're both so passionate about what we do.

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And we're both so passionate about what we do.

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And we're both so passionate about what we do.

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And we're both so passionate about what we do.

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And we're both so passionate about what we do.

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And we're both so passionate about what we do.

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And we're both so passionate about what we do.

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And we're both so passionate about what we do.

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And we're both so passionate about what we do.

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And we're both so passionate about what we do.

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Because that's usually what happens.

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I appreciate your time again.

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Welcome back.

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You're one of our few guests that get to come back a second time.

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Almost.

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Thank you.

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Almost to the day four years later.

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Wow.

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We appreciate the time.

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Congratulations on everything court reserve has accomplished.

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And looking forward to being a part of it and going with you

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and what's in the future.

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Thank you so much.

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I'll see you in another four.

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Sounds good.

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Well, there you have it.

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We want to thank reGeovinate.com for use of the studio

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and signature tennis for their support.

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And be sure to hit that follow button.

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For more Racket Sports content, you can go to LetsGoTennis.com.

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And while you're there, check out our calendar of events,

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00:19:12,880 --> 00:19:15,880
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00:19:15,880 --> 00:19:18,880
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00:19:18,880 --> 00:19:21,880
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00:19:21,880 --> 00:19:24,880
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00:19:24,880 --> 00:19:27,880
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And with that, we're out.

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See you next time.

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[MUSIC PLAYING]

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(upbeat music)

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