Hello and welcome back.
Speaker AI'm super excited.
Speaker AI've got Lisa Wells from Geneva flooring on with us today.
Speaker AWelcome in.
Speaker BThank you.
Speaker BThank you so much for having me.
Speaker AOf course.
Speaker AI'm gonna go ahead and set our space.
Speaker AI'm going to light a candle just to get us grounded and connected here.
Speaker AAnd then I'm going to pull a tarot card.
Speaker ASo I like to just.
Speaker CCool.
Speaker AFamily.
Speaker ADefinitely has a fire.
Speaker AConnect with this element of fire for inspiration, creativity, and then, you know, connection.
Speaker AI got that going.
Speaker AI'm gonna pull us a card.
Speaker AHave you had cards pulled for you before?
Speaker BYes, recently.
Speaker AOh, was it good?
Speaker BYeah, we're like too, you know, focus my intentions.
Speaker BSo whatever way the information comes, you know, my life so dynamic and I have so many interests, so I like to slow down and think about things, even if it's for a short time, intentionally, you know.
Speaker AAmazing.
Speaker AOkay, let's see what we've got.
Speaker AOh, we've got the six of wands.
Speaker AThis is victory, success.
Speaker ALike, this is, you know, them coming back from the battle in.
Speaker AYeah.
Speaker AA wonderful space.
Speaker ASo this is all good.
Speaker AYeah.
Speaker AGot the laurel.
Speaker BSo that's what I want to hear is that it's all going to start coming together and the fruits of my labor.
Speaker AHeck, yeah.
Speaker AYeah, exactly.
Speaker ASo this is.
Speaker AThis is you coming back.
Speaker BOh, cool, dude.
Speaker AYeah.
Speaker AAmazing Here.
Speaker BMy mom's going to love that.
Speaker ASuch a good card.
Speaker AYes.
Speaker AI wanted to bring you on because I wanted to highlight and share resources for our listeners, you know, and also learn about the different companies and the people behind them so that we can connect.
Speaker AAnd so I'd love to know.
Speaker AWell, one, my question always is, you know, what's home?
Speaker AWhat's home for you at the moment?
Speaker AWe'll start there.
Speaker BMy girls, so they're seven and eight.
Speaker BAnd it just makes sure that I really think about the extra space outside of work and exercise and like the, you know, the mandatory things that I'm being present and investing in their future in this time together and doing the hard things.
Speaker CYeah.
Speaker BSo it just takes so much intention to be present and to make good use of that time and to do the hard things with their food and teaching the lessons and all those things.
Speaker BBut that is.
Speaker BThat's my home and it's the most important thing, you know, going on in my personal life right now for.
Speaker BAnd I believe that if I invest right now, then it'll in speeds, obviously.
Speaker BBut, yeah, living a happy, healthy life.
Speaker BSo I just don't want any day to pass.
Speaker BYeah.
Speaker AYeah, that's Amazing.
Speaker AI love that.
Speaker AYeah.
Speaker AYour girls are home.
Speaker AThat's so sweet.
Speaker AI would love to learn more about your origin story, how you got into this business, design, all the things.
Speaker AAnd I know there's some rich history there, so.
Speaker AYeah.
Speaker ADo you want to share a bit about how you got into all this?
Speaker BYeah.
Speaker BI've been doing this for 25 years.
Speaker BJust about.
Speaker BI started right out of high school.
Speaker BMy mom and uncle owned, opened the business in 99.
Speaker BI graduated in 2001.
Speaker AOkay.
Speaker BOh, probably in the end of high school, I started here doing logistics and waitressing and going to college.
Speaker BAnd then in my early 20s, I got out of waitressing and sales and I really just did that one home at a time for 10 plus years.
Speaker BAnd I'm just trying to be helpful.
Speaker BIt's really naturally my disposition and my mom's to be helpful.
Speaker BSo.
Speaker BI've learned a lot about trends.
Speaker CYeah.
Speaker BOver the decades and what was available, set the trends.
Speaker BAnd then I got with trend makers on and looking at the home aesthetic, you know, over time.
Speaker BBut really it was created more.
Speaker BAnd as a service and reciprocation, my clients.
Speaker BHome desires.
Speaker BDesign desires.
Speaker CYeah.
Speaker BSo it's funny, it's probably different than a designer who loves it and create something and then, you know, sets a path for other people.
Speaker BI was like just trying to be helpful to help them find what they wanted.
Speaker BBut then after decades of doing that, I actually have an enormous amount of knowledge for sure.
Speaker BAnd I could be like, well, this is what I hear from designers and other.
Speaker BDo you want wider, wide or narrow boards?
Speaker BAnd I'm like, well, some people say it opens up the room and some people think that you get more plants in a room so the room looks bigger.
Speaker BBut, you know, that's not helpful.
Speaker BI don't know.
Speaker BBut I just, I've heard a lot about light, a lot about complimenting colors.
Speaker BAnd my mom always says, choose your second favorite color for your floor because your favorite color you're going to put on your cabinets and your furniture and everything else.
Speaker BSo I don't know.
Speaker BY' all are just develop these tools to help people make the best decisions for themselves.
Speaker BAnd I'm kind of a nerd in technicalities and installation and that's what they really need my help for.
Speaker BNo matter what you choose aesthetically, I want to make sure that it performs.
Speaker AThat's huge.
Speaker AI think.
Speaker CYeah.
Speaker AAnd that's a.
Speaker AThat's the piece that so many people forget about.
Speaker AEspecially, you know, not to throw designers under the bus, but.
Speaker AAnd a lot of times we're just looking at things from an aesthetic perspective and we're like, okay, that looks great with, you know, all the other things that we have going on.
Speaker ABut to really be a skilled designer, you need to know, is it going to perform?
Speaker AWhat's it going to look like in a year from now?
Speaker AWhat's it going to look like in five years?
Speaker AAre they going to have to replace it?
Speaker ALike.
Speaker AAnd then also just educating the client on all of those things and what to expect and how something is going to.
Speaker BYeah, and trade partnerships is everything because.
Speaker BAnd I think that that's what my mom and I here have always sold is that you don't need to learn everything about flooring.
Speaker BI already hand procured lines of flooring.
Speaker AThat I believe in that are going.
Speaker BTo sing and then I'm going to listen to what's important to you, whether it's performance or style or, you know, the sound.
Speaker BYou really don't like the sound of a floating floor.
Speaker BI'm going to listen to you and edit everything I know and I'm going to present you with options that are in line with your, you know, preferences and then I'm going to have the knowledge for that certain type of flooring.
Speaker BSo you need to know that your trade partner is advocating for you because people try to do all the research for themselves.
Speaker BBut I'm like, there's no way you can learn about all the abusives and the moisture mitigation systems.
Speaker BSo read that to me and just believe that the person that you're working with, you know, as your best interest in finding it, listening for you and doing that backup work.
Speaker ASo yeah, and I feel like with your space, you guys really curate, you know, what you've got going on there.
Speaker ASo I imagine that if there's a product or something that isn't up to standards, you're not going to keep that.
Speaker AIt's going to kind of go to the wayside.
Speaker BWe don't have good, better bust like Home Depot.
Speaker BLike my customer is a residential homeowner.
Speaker BSo I'm like, this isn't turning burn.
Speaker BThis isn't the cheapest.
Speaker BSo there's a certain level that you need to be in here.
Speaker BIt needs to perform in a way that I'm going to feel proud of.
Speaker BLike I've been here forever.
Speaker BI'm doing right now kind of people's third homes.
Speaker BThat's how long these customers have been with me.
Speaker BI had a critical mass around 18 years where I'm doing so many second homes that I needed start build Building my business and get hiring people to help me because with no advertising at all I was, I was inundated.
Speaker AWow.
Speaker BAnd now we're, you know, 25 years I'm doing people's third house.
Speaker BSo yeah.
Speaker BI mean I absolutely want to be proud and you know what we decided and that I accurately prepared you for the wear and tear, the warranty, the performance, really, the maintenance, what I meant.
Speaker BSo I'm refinishing this week somebody that I put in their floor over 20 years ago.
Speaker AWow.
Speaker BAnd they're like way better than I thought.
Speaker BRight.
Speaker BAnd they're like, oh, I wish I would have born bought a little more wear layer.
Speaker BI'm like, I think we can do it.
Speaker BBut remember we had this conversation.
Speaker CYeah.
Speaker BNo.
Speaker BAnd you wanted to save a little bit of money up front but now there's not a ton of recourse.
Speaker BBut anyway, I don't know.
Speaker BI mean, yeah.
Speaker BIt's a full heart job to be, to listen and to be available for such a large per people.
Speaker CYeah.
Speaker AI mean the square footage, if you think about it, you know, it's, it's covering a ton of space and it's anchoring you, it's grounding you in your space.
Speaker ASo you need to make sure that that's really.
Speaker BNobody wants to redo their floors.
Speaker ANo, it's the worst.
Speaker BIt's expensive.
Speaker BYou have to move your stuff out.
Speaker BYeah, well, yeah.
Speaker AAnd you guys also do the installation.
Speaker ARight.
Speaker AIt's not like you're just selling product very much.
Speaker BI think the installation is directly linked to the performance.
Speaker BYou can get a cheap floor and install it correctly and it's going to lay flat and perform well.
Speaker BYou can get a very expensive floor and not properly prepare your substrate and it's going to break the locking systems, it's going to come apart, it's going to sound bad, it'll expand and ripple and got it completely well stand the test of time.
Speaker BLike your really expensive floor could go south in a year.
Speaker BWow.
Speaker BOr three years if you're properly educated on the oil finish.
Speaker BAnd see that a lot with expensive floors is they just get trashed in three years.
Speaker AWow.
Speaker AAnd so your installers I assume have been with you for a very long time.
Speaker AIt's, it's part of like who you guys are.
Speaker ACan you share a little bit about maybe one of their stories or who they are or how you guys got connected and how long you've been together and that kind of thing.
Speaker AI'd love to hear that relationship piece.
Speaker BI love that.
Speaker BYeah.
Speaker BActually nono's been with me for 25 years.
Speaker AOh my gosh.
Speaker BBefore I was.
Speaker BBecause my.
Speaker BThe original company was my uncle.
Speaker BIt was Pro Hardwood.
Speaker BIt was an installation company.
Speaker BAnd then my mom got together and open Geneva Flooring and Pro Hardwood was eventually disintegrated, you know or like absorbed probably by Geneva.
Speaker BSo we're not two different companies.
Speaker BSo we have our own in house and folks.
Speaker BBut got started an installation company and Nuno was the helper for Steve Norberg who was our.
Speaker BOne of our lead best installers back then.
Speaker BHe moved to Colorado.
Speaker BNuno was a helper for six, seven years because he's just a very thorough thinker and just wanted to be prepared and became a crew leader and you know, now he's been with me for another 24 years after that and we just totally grew up together.
Speaker BBut you look at my reviews online, it's like Lisa, Nuno did a great job.
Speaker BHe's booked out all the time just on his own second time customers.
Speaker BSo the reference by name and the shorthand between the two of us, I mean we spent our entire careers.
Speaker BThere's so much respect for people that stick to things and that he's been loyal to us as a company and help us grow our brand and that he's referenced by name and he's absolutely part of the Geneva flooring families.
Speaker BWork with my mom.
Speaker BMom Judy.
Speaker BSo yeah, I.
Speaker BThere's many people that I've worked with for a long time.
Speaker CYeah.
Speaker BYou know, my longest, you know, relationship in this business.
Speaker BAnd it really helps that he knows exactly how we work.
Speaker BExactly how I think he knows what I did and didn't say.
Speaker BAnd.
Speaker BAnd I know his talents and capability and skill set better than he does.
Speaker BHe's like, oh.
Speaker BAnd I'm like, you got this point.
Speaker BHe left with his.
Speaker BNo, there's no rush.
Speaker BLike, like sometimes the top of a stereotype and wild.
Speaker BAnd it takes most of the time to geometrically figure that out on the saw.
Speaker BBut he can do anything.
Speaker BI know he can.
Speaker BYou give him time and space.
Speaker BHe goes, oh, he's.
Speaker BI did it.
Speaker BOh, beautiful.
Speaker BBut when you're doing custom work.
Speaker CYeah.
Speaker BYou know, sometimes they ask us to do wild things.
Speaker CYeah.
Speaker BBut I know that he has the saw skills.
Speaker BHe's also like customer service.
Speaker BHe's an adorable personality.
Speaker BSo trustworthy on putting people.
Speaker BPutting my installers in people's homes.
Speaker CYeah.
Speaker BOr go slow.
Speaker BYou gotta walk them through it.
Speaker BYou gotta take your time.
Speaker BYou gotta show them the material for trepidation, look for preferences, go slow.
Speaker BEnough for them to, like, be able to digest and absorb it there.
Speaker BRight.
Speaker BThere is, you know, relationship that happens on site between the installer and.
Speaker BAnd the customer.
Speaker BIt's just, you know, huge chunk of savings.
Speaker BAnd you want to be respectful about how you do that.
Speaker BSo we take that really seriously as the people that we have on our teams to be in people's homes and.
Speaker AYeah.
Speaker BHuge personal projects for them.
Speaker AYeah.
Speaker ASo I'd love to tap into more of, you know, who is on your team.
Speaker AWho can people expect to work with when they come in?
Speaker AAnd what does that look like?
Speaker BWell, Carrie.
Speaker BCarrie's been with me for 14 years.
Speaker AOh, my gosh.
Speaker BShe also knows everything that Lisa thinks and feels, everything.
Speaker BSo I and her.
Speaker BAnd me and my mom have worked together side by side in the same room for, you know, a very long time.
Speaker BSo we parrot each other.
Speaker BWe're gonna hear very similar answers, but sometimes that's really nice to hear it from me and then hear it from her again.
Speaker BAnd you kind of understand things when you're talking about such dense information.
Speaker BYou hear it differently every single time.
Speaker BAnd it's really nice that there's that continuity in messaging.
Speaker BAnd we've rolled out hundreds of jobs together.
Speaker BSo, you see, this is how it goes.
Speaker BYou come in, choose a sample, go out, take a measure.
Speaker BLike, you know, there's just a flow to working together with people for a long time.
Speaker BBut also there's.
Speaker BShe can back me up.
Speaker BLike, sometimes she has.
Speaker BShe is.
Speaker BShe comes from a fabric and textile world.
Speaker BLoves the colors.
Speaker BYes.
Speaker BLoves the light, Loves to talk.
Speaker BLike, so she really comment on design when.
Speaker BWhen I've talked technical and I've showed you your options and told you the trends.
Speaker BSometimes it's cool to do round two with somebody else who will start from the top and talk things that you guys know about even more than I.
Speaker BYou know what I mean?
Speaker BWhether it's modern or, you know, I don't know, just how the.
Speaker BHow the different colors and the light plays.
Speaker BIt's what your personal interest is.
Speaker BBecause some people.
Speaker BThat's why it's wonderful to work with the design.
Speaker BI love working with the designers.
Speaker CYeah.
Speaker BPeople with vision about it.
Speaker AYeah, I can imagine.
Speaker AI feel like that probably makes your job a little bit easier or at least it kind of helps, like you were saying before, edit and get down to what is really needed in that space and kind of weed some of that stuff out.
Speaker BIt's wonderful because I.
Speaker BI could tell you what I think goes well with it and what historically, other people do.
Speaker BAnd I work with every shade of cabinet a lot.
Speaker BSo you know, I have my go to, you know, never try to match, try to blend or complement.
Speaker BLike I like a nice contrast or be careful with that.
Speaker BYou're choosing red.
Speaker BSo that's going to set the tone for everything.
Speaker BYour whole home or gray and red don't go together.
Speaker BYou know, you look well, general, stuff like that.
Speaker BBut I love a person with vision and I just have so much respect for that cerebral personality type because in a lot of ways it's not me.
Speaker BSo I love working with other people, but I'm a people person.
Speaker AYeah, you are.
Speaker AIt's amazing.
Speaker AAnd you don't just do residential.
Speaker AYou have products that can expand into commercial hospitality.
Speaker AAll those spaces as well.
Speaker BOh, actually that's.
Speaker BYes.
Speaker BIt started with sole proprietorships.
Speaker BRight.
Speaker BSo we did Pilates studios and optometrist chiropractors and they came to me a lot but then not built.
Speaker BI mean we've been here for a long time.
Speaker BYeah, bank we just did do clean rooms.
Speaker BWe do much more commercial style things.
Speaker BWe just did the stables at the Del Race for some of their medical units and we're also doing multifamily and production work and 2 and 300 units.
Speaker BSo we.
Speaker BI know a lot about installation, I know a lot about installers, I know a lot about how an install is supposed to be executed.
Speaker BVery natural expansion.
Speaker BAnd I just purchased classic hardwood floors that does all production work.
Speaker BSo it was a really natural expansion to get some more installation support.
Speaker BSo who you could expect to work with is when you walk in here, I've got my like design team that's going to help you look at your samples and provide IT support.
Speaker BKeep the showroom doors open six days a week so that you can come in with your designer or get support directly.
Speaker BAnd there will always be somebody here to help you navigate the world of hardwood flooring, laminate, cork, bamboo, carpet samples and open to the public showroom and human beings that love to do this with you here.
Speaker BAnd then I have a whole other side of the business that will help oversee and execute the success of the installation.
Speaker AGot it.
Speaker AThat's so amazing.
Speaker AI love that a lot of the listeners are into this world of sustainability in that space.
Speaker AAre.
Speaker AAre you seeing certain products come through or seeing trends going toward that direction?
Speaker AAnd can you share maybe a product or something that you've noticed?
Speaker BYeah, girl.
Speaker BThis is my world.
Speaker BThey call me mainstream in my family, so I always say my mom's a tree hugging hippie and she we devised the green program, the Geneva Florian Green program.
Speaker BThis is like 15, 20 years ago before the FSC, which is the Forced Stewardship Council, which was America's way of tracking from the ground to the home and more accountable for reforestation and carbon footprint.
Speaker BAnd we started really with the forests in America, but then the Lacey act passed like 10 years ago now, and that was on protecting the world's forests.
Speaker BBut then also the carb compliance law passed over five years ago now.
Speaker BSo anything sold in California has to, you know, qualify for zero carb compliance.
Speaker BSo looking for off gas in California, but like it does at the source.
Speaker BSo that's why we make a lot of our stuff abroad.
Speaker BSo every part of the chain of custody I am very in tune with because green means something different to everybody.
Speaker ARight?
Speaker BRight.
Speaker BSomebody was just talking to me last week about neurodestruction and I was like, oh, that's so smart.
Speaker BBut it's true.
Speaker BWe're talking about receipts and how they're disrupting, you know, our home oral systems.
Speaker BSo some people are doing, you know, wool carpet because they don't want the parabens.
Speaker BYou know, some people are doing it for the planet, some people are doing it for hypoallergenic reasons.
Speaker BSo that's the conversation for me is, got it.
Speaker BWhere is the importance for you?
Speaker BBut most companies, you know, there's Green Guard certified, there's Floor Score, there's privacy, there's all these different certifications, there's lead compliance.
Speaker BSo I talk to my customer and see where their interest is and then we talk.
Speaker BBut California's got you covered mostly.
Speaker BThey've already passed all the litigation to protect your health rights and term funds we need.
Speaker BSo and then I get into it with like, if it's a health and home issue, then we talk about wool carpet.
Speaker BThat's huge in the industry right now.
Speaker BIt's performance for color and style, for cleanability, sustainability for protecting the landfills.
Speaker BWool is awesome for that.
Speaker BAnd you know, you just don't want to buy carpet every five years.
Speaker BLike.
Speaker ARight.
Speaker BInvest a little bit more and make that last a little bit longer.
Speaker BPerformance wise, health wise, hypoallergenic.
Speaker BIt's also not flammable, which is really nice for tea.
Speaker BSo I do that in soft surface and hard surface.
Speaker BIt's way more planet friendly and hypoallergenic than soft surface, obviously.
Speaker BSo you make a good hardwood purchase.
Speaker BYou're not filling the landfills.
Speaker BYou're not, you know, getting microbes in your kids home breathing space while they sleep all Night long for cleanability and stuff like that.
Speaker BSo, yeah, I mean, it's multifaceted and it's just all about the conversation, I think.
Speaker BYeah, yeah, I'm interested for sure.
Speaker BYeah.
Speaker AIt's amazing.
Speaker AAnd can you talk a little bit about cork?
Speaker ABecause I know you have, like, a huge cork collection.
Speaker BBiggest cork distributor in San Diego.
Speaker BIt started because I went to, like, high school and built us a website in my high school class.
Speaker BMy mom thought, nobody's going to use those website things.
Speaker BSo we had gone in really organically and because we were doing cork back then.
Speaker CYeah.
Speaker BAnd now if you, like, type in cork San Diego, like, for a long time, we came up, so.
Speaker AGot it.
Speaker BYou know, tons of cork.
Speaker BAnd I love it because you don't have to kill the tree to get the bark and it bounces back.
Speaker BSo I think that you could get some really cool textures, really unique things.
Speaker BYou could also print a picture of wood over it so you get that you wanted that bleeding cork war when you're walking around in your kitchen.
Speaker BWe're also refinishing two of them this month.
Speaker BWe have a refinished vision where we.
Speaker BYeah.
Speaker BPreserve and bring back old floors.
Speaker BSo we.
Speaker BWe're refinishing, which is cool.
Speaker BSo I love it as a medium.
Speaker BI think it performs really well.
Speaker BIt's a great price.
Speaker BAnd it does have sound deadening qualities that we can get there in different ways.
Speaker BSo.
Speaker BSo not really the.
Speaker BThe first cell, because we can put pad under your hardwood floor stairs to block the sound transmission to.
Speaker BTo.
Speaker BYou don't need it.
Speaker CYeah.
Speaker ABut it's such a cool material.
Speaker BYeah.
Speaker BYou don't have to kill the tree, right?
Speaker ANo.
Speaker AIt's super rad.
Speaker AI love it.
Speaker BIt's all out of Portugal.
Speaker BReally easy to regulate.
Speaker AOh, really?
Speaker BYeah.
Speaker BAll cork comes out of Portugal.
Speaker AOkay.
Speaker BIt's really easy to regulate.
Speaker BSo, like, just fair ethical practices and like, how they're going to get their blanks and what, glue and Yuri formaldehydes.
Speaker BThey're going to use bonding, but cork together, they're just gonna have a different standard of business being.
Speaker AGot it, got it, got it, got it.
Speaker AHave you noticed a trend with carpet?
Speaker AIs it still out or are you seeing people kind of bringing that back into their space?
Speaker BI think it's coming back because vinyl got so expensive.
Speaker CYeah.
Speaker BAlso, vinyl did not perform the way that people wanted it to.
Speaker BThey wanted it to be bulletproof, and it was not.
Speaker BIt scratches just like wood.
Speaker BAnd they made it harder and harder and harder to be debt resistant than the locking systems.
Speaker BBroke.
Speaker AGot it.
Speaker BSo then everybody's like, why is it your flooring in.
Speaker BIn the United States working?
Speaker BI thought the United States didn't sell things that didn't perform.
Speaker BAnd that category I just think was a little premature and didn't perform to people's standards.
Speaker BSo while in the last five years, carpet went way out of fashion.
Speaker BRight, Covid.
Speaker BBut then also the performance brought it back.
Speaker BSo then they got to be the same price because vinyl went up and up and up in price because now they're trying to make it thicker so that the locking systems don't break.
Speaker AOkay.
Speaker BSo every year there's a new generation of LVP that's trying to solve the problems of the last generation as far as short term disposable flooring.
Speaker BIt solved a lot of people.
Speaker BYou know, it saved you money.
Speaker BYou put it in lots of people and it was a floor.
Speaker BBut now, like, are you gonna do that again?
Speaker CYeah.
Speaker BSo I think that's why carpets coming back in and there's just an undeniable coziness.
Speaker AOh, yeah, Yeah.
Speaker AI mean, I'm looking at it for a project and it's just like, there's just something about it.
Speaker AAnd it's also just bringing back this nostalgia and yeah, it's just people want this cozy warmth feeling like all that white and gray.
Speaker BWell, look, carbon's getting wild.
Speaker BAnd the wool blends are what I'm really talking about.
Speaker BLike, yes, I got tons of wool earth friendly for cheap.
Speaker BNo dice, no moth treatment.
Speaker BLike, if you want to go green, you could go green.
Speaker BBut yeah, you want it for its performance and longevity.
Speaker BThen you don't put, you know.
Speaker BWell, wool generally won't be in a landfill for 30 years.
Speaker BWool last forever.
Speaker BBut if you get a wool blend, then you could get cut pile.
Speaker BThe old wools, the natural Ws are, are a lot of loops.
Speaker BGot it.
Speaker BNot as cozy sometimes, but you can get really cool patterns and.
Speaker BBut a big fluffy loop can be more expensive.
Speaker BIt's a lot of error.
Speaker BComb.
Speaker BSo the wool blends and they're, they take color so well.
Speaker ANice.
Speaker BYou get these wild splashes of color and like really definitive patterns.
Speaker BAnd so, yeah, I think will is going to be really cool for.
Speaker BFor that.
Speaker AYeah.
Speaker ASo rad.
Speaker AI love it.
Speaker AAre there any parts and pieces that I didn't highlight that you would like to share a bit more about what you guys do, your business offerings, any of those things that, I mean, I.
Speaker BReally feel like you covered it.
Speaker BMy.
Speaker BI love working residential.
Speaker BI love working with designers like I will help people shop in whatever way makes the most sense for them.
Speaker BI am a busy mom and if I was to purchase a floor, I would absolutely order samples to my home from a website.
Speaker BI would industry partner with somebody that I trusted was editing what they told me and make a.
Speaker BHelp me make a good decision.
Speaker CYeah.
Speaker BAnd give me price tiers and help me understand what it would be like for hard surface in bedrooms or soft surface in the bedrooms.
Speaker BHard surface in the main areas.
Speaker BLike I want to see the bid different ways.
Speaker BI want to talk to people who know what they're talking about and care.
Speaker BI want, you know, like a short timeline so whatever that looks like for other people.
Speaker BI have a prolific website.
Speaker BJust I'm uploading inspo pages so that their own design aesthetic and be like, well, five white cabinets.
Speaker BWhat, what different floor goes with that and dark cabinets.
Speaker BYou know, if I'm interested in exotic wood or a modern look.
Speaker BSo I have a lot of that stuff on my website@genevafloring.com and one of my interests is just providing value because I.
Speaker BI'm so much information at this point.
Speaker BSo I am on YouTube and I have an Instagram Geneva flooring one and I'm just like creating all these videos and putting all this content the world.
Speaker CYeah.
Speaker BJust trying to answer all the questions that people ask me all the time.
Speaker CYeah.
Speaker BAnd yeah, I just let have conversations.
Speaker BSo I'm amazing.
Speaker BOpen to the relationships and the ideas and I love it.
Speaker ADo you also have a newsletter?
Speaker ADo you send out a newsletter?
Speaker BI'm just starting it.
Speaker BCharles, my new design liaison.
Speaker BUm, he's so cool.
Speaker BHe's so authentic.
Speaker BHe really cares about this space and he's so likable.
Speaker CYeah.
Speaker BHe is helping me getting some of all these ideas across the finish line.
Speaker BSo.
Speaker AAmazing.
Speaker BYeah.
Speaker BSo any people that want to trade partner and want to explore different ways to work with us, like Charles is doing a lot of that for me and putting out newsletters.
Speaker BSo I am starting up the information and.
Speaker BRight.
Speaker BI'm just, I'm a curious human.
Speaker AYeah, yeah, yeah.
Speaker AWhat's your sign?
Speaker BAquarius.
Speaker AOh, yeah, yeah, yeah.
Speaker BRight.
Speaker AAll that air.
Speaker AYeah, yeah.
Speaker BIt took me a very long time, but yeah, I'm interested in all of that too.
Speaker AAmazing.
Speaker BYeah.
Speaker BJust a curious human being.
Speaker BSo.
Speaker AWell, once it's out or maybe your website or your newsletter is up, I'd love to maybe have you like guest, you know, article or do be a guest on my newsletter and get people to get on your newsletter so we can just like cross Pollinate and share.
Speaker BOh, I love this information.
Speaker BYeah, we put out two so far.
Speaker AOkay.
Speaker BAnd we're just trying to edit for, you know, the audience of, like, what's important.
Speaker BWhether it's trade knowledge.
Speaker BI think it's.
Speaker BEverybody loves to see that we're training and that we're at these, you know, evolving.
Speaker BBut is that to the customer and how you help them home, or are we evolving as an industry or.
Speaker BEverybody wants to know that my installation department is on, you know, current.
Speaker ARight.
Speaker BAnd organized.
Speaker BThat's important for everybody because.
Speaker BYeah.
Speaker BAfter you've chosen your color and the day has come, you want the floor to go in in four days and be done.
Speaker CYeah.
Speaker CYeah.
Speaker BSo it's really important to dial all that in.
Speaker BSo I don't know, my.
Speaker BMy newsletter is coming together and trying to be like, are we interested in the design aesthetic?
Speaker BAre we interested in.
Speaker AI think a bit of both that people love seeing inspiration photos and seeing, like, what does, you know, that flora look like installed?
Speaker ABecause so many people just can't see the vision.
Speaker CYeah.
Speaker AYou know, it's so hard to see just, you know, a small sample, you know, might be a few planks, but to see it in a grand scheme of things.
Speaker BWe had the opportunity to work on such cool projects.
Speaker BDude, we were just making.
Speaker BBecause I have a shop where we're custom making stuff because we have unfinished guys and just really wood connoisseurs, you know, guys that have been working with wood their whole lives.
Speaker BSo we created this awesome medallion for an elevator.
Speaker BYesterday I went on a job where we're refurbishing pine.
Speaker BIt's actually mixed with a.
Speaker BAnd she set the Square nails herself 20 years ago.
Speaker BShe custom ordered it.
Speaker BShe's from New Jersey.
Speaker AOkay.
Speaker BShe custom ordered it to look like the first post office in New Jersey because I don't know, I was like, dear Pro aesthetic did this whole farmhouse thing around.
Speaker BNow, you know, it's beat up and we've got to like, recreate it and we're making it lighter and there's different chemicals that you could do to make that.
Speaker BSo I just did floating stairs last month and a herringbone floor.
Speaker AOh, my gosh.
Speaker BOh, my gosh.
Speaker BSo cool.
Speaker BAnd like, you know, rad glass railing, man.
Speaker BSo that's what we all.
Speaker BWe're all love to see that kind of stuff too.
Speaker BSo I love to share that.
Speaker BAnd we do post that on all of our socials and our blogs and our website and like, projects that we're working on.
Speaker BThis is what I'm talking about.
Speaker BThe sticks.
Speaker BSharing it sometimes becomes a whole another part.
Speaker CYeah.
Speaker AIt's overwhelming, for sure.
Speaker ABut now you have Charles to help do all that.
Speaker BRight?
Speaker BThat's my.
Speaker BThere are other wonderful ladies and Charles in my showroom that will pour over these colors with you.
Speaker BAnd I oversee everything just to make sure it goes to the.
Speaker BEverybody gets the Geneva flooring experience.
Speaker CYeah.
Speaker AYou love it so much.
Speaker ABeautiful.
Speaker AWell, thank you.
Speaker AWell, you've shared all of your.
Speaker AYour links.
Speaker AI'm going to put those all in the show notes so it'll be super easy for anyone that's listening just to go in there and click so they can follow you on all those platforms.
Speaker ALast question is, how do you stay grounded?
Speaker AHow do you keep centered?
Speaker AYou've got so many things going on and you're running a business and what do you do to.
Speaker AFor yourself to just.
Speaker BI spend so much time reflecting and thinking about this for my health and to bring positive energy to my team and to not let things spiral and run away from me.
Speaker BNumber one, anchoring into exercise.
Speaker BIt's really hard in these periods of excitement for me to continue to choose that and to like.
Speaker BIt's hard to reconcile that with my kids because I often have to choose between breakfast with my kid or waking up early, giving up exercise, and so grappling that in my own brain.
Speaker BBut exercise is absolutely part of it.
Speaker BAnd play.
Speaker BI play.
Speaker AYes.
Speaker BAnd everybody will take my time, including my children.
Speaker BAnd there is nothing left for me.
Speaker BAnd I need poolside.
Speaker BI need new friends.
Speaker BI need margaritas.
Speaker BSometimes I'm like in this shame spiral about email, you know?
Speaker BYeah, well, that's really.
Speaker BIt takes a lot of work to be a whole human being.
Speaker BAnd the guys and I talk to this.
Speaker BThem about this all the time.
Speaker BI'm running to my family picnic and, you know, I've got things going on in jobs, and I drop everything.
Speaker BAnd I'm like, I am their family.
Speaker BI'm going to the family picnic at 12:30 on a Friday.
Speaker CYeah.
Speaker BAnd I'm like, you guys didn't have to do this.
Speaker BI was hosting a.
Speaker BA golf tournament for the business association that morning.
Speaker BAnd I'm like, they're all golfing.
Speaker BI'm all.
Speaker BThey're all.
Speaker BNo, I never went to one of those things, Lisa.
Speaker BAnd it's true, though.
Speaker BLike, guys don't make time for their health A lot.
Speaker BLove don't make time further.
Speaker BYou know, every single kid performance, they don't make time for the play.
Speaker BAnd then they go, oh, no, I didn't have time for it.
Speaker BI'm.
Speaker BWell, no wonder you don't have a friend, you know, So I.
Speaker BI tell you, it takes just as much time as everything else is.
Speaker CYeah.
Speaker BTrying to maintain the temple.
Speaker AAbsolutely.
Speaker AI love that you do that.
Speaker AI mean, I think that's a really important piece of just taking care of yourself and taking care of yourself.
Speaker AThe, you know, is also taking care of your business, and it is.
Speaker BRight.
Speaker BNobody wants to be around a grumpy, stressed out, you know, person who, like, won't get out of their, you know, own cyclone.
Speaker CYeah.
Speaker CYeah.
Speaker AAnd we have to get out, too, just to experience and to have inspiration and to come back refueled and refreshed and, like, wanting to try different things and connect with people.
Speaker ARight.
Speaker BI threw a pool party for Mother's Day.
Speaker BMy family, like 50 people.
Speaker BAunts, uncles, cousins, kids, all this stuff.
Speaker CYeah.
Speaker BAnd I hosted Family Feud in my.
Speaker AOh, my gosh.
Speaker AHow fun.
Speaker BLike on a mic, all Family Feud.
Speaker BI came out feeling, like, so much more myself.
Speaker AOh, my gosh, that's amazing.
Speaker BYou know, nerding out about, you know, software and inventory and.
Speaker BAnd specifics.
Speaker BLike to let it all go and like to be on a megaphone.
Speaker BIt's balance.
Speaker AI love that so much.
Speaker AWell, thank you so, so, so much for being on and sharing your story and all the things that you do.
Speaker AAnd I know that, yeah, everyone that's listening will definitely want to connect with you when they're shopping for flooring, if it's for their own space or a client.
Speaker AAnd, you know, all those.
Speaker BThis is the new, coolest part about my life is to reach out and expand and meet and connect and learn.
Speaker BAnd yeah, I've been doing flooring for a long time, so that's like, like, really accessible to me.
Speaker CYeah.
Speaker BReally fun place to start sharing, providing value for other people.
Speaker BAnd if I can make things easy for other people, because it's so easy.
Speaker BTo me, that's mutual, symbiotic.
Speaker AOh, my gosh.
Speaker BThat.
Speaker AYeah.
Speaker AThe relationship pieces is so important.
Speaker AIt's just we've got people like you that are out learning and doing all the things, and then that knowledge just gets, you know, added to the services that we have to.
Speaker ATo offer.
Speaker ASo thank you.
Speaker BYou're wonderful.