Welcome to another episode of Celebrating Small Family Businesses.
Speaker:Today we are celebrating Kate Woodward Young and Carrie Casey of TexasDirector.
Speaker:org.
Speaker:Good morning, ladies.
Speaker:Good morning.
Speaker:John and Connie.
Speaker:We're all sitting here just about wiping tears out of our eyes
Speaker:because we've been laughing so hard in our pre show conversation.
Speaker:You don't want to know about that.
Speaker:Yeah, we're, that's a whole different podcast.
Speaker:But, you guys have been, you're, so you're cousins, you know,
Speaker:the family aspect right away.
Speaker:You're first cousins, and you've been working together in the child
Speaker:care industry, both owning child care facilities and, and now for
Speaker:decades advising people in that industry how to run efficiently.
Speaker:Is that accurate?
Speaker:Yes.
Speaker:Yeah.
Speaker:Um,
Speaker:And we've actually...
Speaker:Go ahead, Carrie.
Speaker:I was going to say this is our second business we've had together.
Speaker:Um, well, unless you count the one that we started when we were kids,
Speaker:which was called Camp Frederick.
Speaker:Oh, tell.
Speaker:Oh, we were, we were Girl Scouts and we love to go to a conference.
Speaker:Those aren't the same thing, but I got a whole bunch of swag
Speaker:from a printing conference.
Speaker:We got together over the summer and we came up with a whole bunch of
Speaker:badges you could earn and stuff like that using the office supplies
Speaker:I got from the printing convention.
Speaker:So that was our first enterprise together was camp Frederick.
Speaker:Uh,
Speaker:And I hope there were some fun badges.
Speaker:there were, there were, Identifying unidentified animals
Speaker:was one of the badges, um.
Speaker:Love that.
Speaker:Uh,
Speaker:That is so in line with the Girl Scout mission, you know, the, the
Speaker:leadership and the creativity.
Speaker:You're just immediately in, in leadership and in Girl Scouts.
Speaker:That's great.
Speaker:Well and we were both Girl Scouts.
Speaker:Our kids were Girl Scouts.
Speaker:We both sold...
Speaker:we had a parallel path when it came to Girl Scout cookies.
Speaker:yeah.
Speaker:We definitely have entrepreneurship in our blood.
Speaker:We are third generation entrepreneurs on both sides so we are, uh, excited to just
Speaker:continue to share that passion with pretty much anybody and with our own children.
Speaker:So,
Speaker:Good.
Speaker:So that, that entrepreneurship led from, I think your, your grandfather, you,
Speaker:you had worked with your grandfather at some point, is that right?
Speaker:I
Speaker:worked with my grandfather at some point,
Speaker:ah, that's what I,
Speaker:and that was at a Christmas tree farm.
Speaker:Okay.
Speaker:And then we both worked with our mothers.
Speaker:Um, I also worked with my dad.
Speaker:Um, my dad took the contractor route, not strictly entrepreneurial.
Speaker:He was a contractor.
Speaker:Um, he wrote technical manuals, so he worked for everybody from Apple to
Speaker:Dell, to, IBM, Gulf Western, like all kinds of companies over the years.
Speaker:And I was his back office for a while.
Speaker:Um,
Speaker:Very cool!
Speaker:And yeah,
Speaker:And we also worked for other cousins or with other cousins
Speaker:and our spouses worked with.
Speaker:So my spouse worked with Carrie, Carrie's spouse worked with
Speaker:me and different businesses.
Speaker:So I had a publishing business
Speaker:and, uh, yeah, so we got everybody working together somehow.
Speaker:So when it's time for me to write my book about family businesses, I'm going
Speaker:to be calling you guys for research.
Speaker:absolutely.
Speaker:Oh my goodness.
Speaker:So much depth of experience there.
Speaker:Yeah.
Speaker:Kate used to have a publishing company and now I have a different publishing
Speaker:company because I work faster than the traditional publishing company.
Speaker:And the idea of waiting two years after I wrote something for it to hit
Speaker:the shelves was like, no, thank you.
Speaker:I can't handle that much lag time.
Speaker:I will figure out how to, how to create my own publishing company.
Speaker:Um, I don't do all of the work.
Speaker:I, You know, I function as a CEO in that company and other people do the
Speaker:work and yay me I can get stuff out in a week if I need to because I got a bee
Speaker:in my bonnet
Speaker:to write something.
Speaker:Whoa.
Speaker:See, this is where I'm saying with our podcast, we, you know, something
Speaker:just comes and we plan something and then something like that comes
Speaker:up and like we could spend the whole time talking about that.
Speaker:We're not to
Speaker:That's amazing.
Speaker:Okay.
Speaker:No we're not.
Speaker:Because how did you get in the child care business?
Speaker:Um,
Speaker:We had children or that was mine.
Speaker:I had children.
Speaker:Carrie was a child,
Speaker:yeah, I decided when I was a child in childcare that when I grew up I was
Speaker:going to have a childcare business because my mom was, uh, an 80 to 120
Speaker:hour a week entrepreneur when I was born.
Speaker:Um, and so she didn't have a huge amount of time for me, but
Speaker:the people in childcare did.
Speaker:And so I thought that that was the best place in the world because
Speaker:people paid attention to me.
Speaker:There you go.
Speaker:And so I decided I would have a center when I grew up.
Speaker:I see.
Speaker:So you had a really, you had an experience in a well run child
Speaker:care center that gave you a really good role model to start with.
Speaker:Absolutely.
Speaker:Absolutely.
Speaker:And, um, between that and then having a mom who, taught me a whole
Speaker:bunch about business by osmosis.
Speaker:Um, it made it such that I was able to open my first program at 21.
Speaker:And my first center at, what was I, 24, I think, when I
Speaker:opened my first licensed center.
Speaker:Wow.
Speaker:Now what's the difference between a program and a center?
Speaker:So home based programs are, you know, in your house, you have a room or a couple of
Speaker:rooms set aside for your cottage industry.
Speaker:In Texas they're called registered family homes, but that's not
Speaker:what they're called everywhere.
Speaker:But home based care is usually for, like, 6 or fewer kids.
Speaker:And then a center can be, you know, 400 children.
Speaker:I never had 1 that that was that big because 400 children is a lot!
Speaker:, but the hundred,
Speaker:had, but you did have four, you did have four centers and you
Speaker:always had multiple locations.
Speaker:So,
Speaker:yes.
Speaker:um,
Speaker:But one building with
Speaker:Okay, Kate, what about you?
Speaker:What is your, oh,
Speaker:Having
Speaker:400 kids
Speaker:between
Speaker:yeah,
Speaker:multiple locations is fine.
Speaker:I got into child care when I had children, so my 1st son was born and prior to him
Speaker:being born, I was actually a certified business analyst with the SBA at a local
Speaker:small business development center in Ohio and so I knew I wanted to stay at home.
Speaker:But I also needed a revenue source.
Speaker:And so I had infants and then after a couple of years of running that
Speaker:business as a business, the Ohio small business development center asked
Speaker:me to be part of a consulting team that trained other registered family
Speaker:homes, how to run their business, like a business around the state of Ohio.
Speaker:Now you have to remember that all of this happened pre-social media and
Speaker:Carrie and I didn't necessarily know that we were on these parallel paths.
Speaker:Because while our mothers, our sisters, they do not, they did not get along.
Speaker:They were, you know, were five siblings and each of them had three siblings
Speaker:they liked better than each other
Speaker:um They they were very much oil and water growing up.
Speaker:And so just because my mom knew what I was doing and her mom knew what she
Speaker:was doing, they were not having weekly phone calls between the two of them.
Speaker:Um, and my grandmother, I don't think really, our grandmother didn't really
Speaker:know what either one of us was doing.
Speaker:She was very confused.
Speaker:I was like, they're doing what?
Speaker:They're taking other people's who?
Speaker:I don't get it.
Speaker:And so she didn't make that connection for our moms until Kate moved to
Speaker:Texas because she didn't want her son to not have cousins around,
Speaker:like Kate is an only child, and our parents lived thousands of miles away.
Speaker:So, now her,
Speaker:so, so.
Speaker:her kids have,
Speaker:when I moved to Texas, yeah, so when I moved to Texas, Carrie and I quickly
Speaker:realized the, um, similarities.
Speaker:We started training together.
Speaker:Literally as soon as I got here, uh, when I moved here, I went to work
Speaker:for the women's business development center, the Texas center for women's
Speaker:business enterprise and you know, we fit, we worked well together.
Speaker:We started a substitute service.
Speaker:Uh, we learned a lot about ourselves in our late 20s.
Speaker:Um, like, I'm not the person you call on a Thursday night and
Speaker:again, we didn't have voicemail.
Speaker:We didn't have other ways of communication.
Speaker:We had a, we had a pager.
Speaker:But they had to call me.
Speaker:And so Thursday night when you're drunk and you need a substitute for
Speaker:Friday morning, I quickly discovered I'm not the person you call.
Speaker:so that that venture, we did a great job, like, so such a great
Speaker:job that people would hire our substitutes and so we did too good
Speaker:of a job hiring and training staff.
Speaker:Um, but we didn't learn the, if you hire our people, this is,
Speaker:you're going to pay us money.
Speaker:Like we didn't learn that.
Speaker:And we definitely learned our strengths and weaknesses and we continued
Speaker:to work with and for each other.
Speaker:I actually worked for Carrie at one point in time as a
Speaker:director of one of her programs.
Speaker:And that was after her husband worked for me, at my publishing firm.
Speaker:And I think actually did my husband go to work?
Speaker:Yeah.
Speaker:My husband actually went to work for you before I went to work for you.
Speaker:yes, yes.
Speaker:Time, it's confusing.
Speaker:Wow.
Speaker:I don't even know how to unravel all this.
Speaker:Our normal first question, next question is, What do you
Speaker:love about working with family?
Speaker:And it's like, wow.
Speaker:You kind of,
Speaker:I think it'd be a shorter list to tell you what I don't like and it's
Speaker:Go for it.
Speaker:I mean, and I have now worked together for 25 years.
Speaker:And so I obviously like working with Carrie.
Speaker:Um, we both would have relatives and may even be the same relative that
Speaker:we we learned an awful lot about the type of people we would not work with
Speaker:mm hmm.
Speaker:in our family.
Speaker:Yeah, I have are three members of my family that i've worked with that.
Speaker:I will never work with again because I want to continue to have a good positive
Speaker:family relationship with and they were We could not together Keep that
Speaker:those boundaries clear of this is when
Speaker:Mm hmm.
Speaker:I'm wearing my working hat and this is when i'm wearing my family hat And
Speaker:if they can't keep those boundaries clear, then you can't work with them
Speaker:Right.
Speaker:True.
Speaker:True.
Speaker:Right.
Speaker:And that's a, that's, you know, it's a communication issue, it's a, it might
Speaker:be a parenting issue from their past, you know, there's so many things that
Speaker:come into that, but that's, that's so key that you have to make that
Speaker:choice, or there, there are times when you have to make that choice.
Speaker:Which relationship am I going to preserve?
Speaker:Yeah, and, you know, like, for instance, one of them is one of my parents siblings,
Speaker:so we'll just leave that nice and vague in case they happen to listen to the episode,
Speaker:um, but one of my parents siblings could not stop seeing me as an adolescent girl,
Speaker:That happens.
Speaker:if they continue to see me as an adolescent girl, then any of the
Speaker:ideas I come up with Are the ideas of an adolescent girl and that's just
Speaker:not going to work if we're trying to have a business relationship.
Speaker:So it
Speaker:Right.
Speaker:Absolutely.
Speaker:Absolutely.
Speaker:Right,
Speaker:to be able to have a professional working relationship and it's not
Speaker:that I'm not up to the task or that they're not up to the task.
Speaker:They just can't make that mental shift from adolescence to mature
Speaker:adult with lots of good ideas.
Speaker:And I know
Speaker:and there's a lot more to that than just having a conversation.
Speaker:I mean, you can talk about it, and they can say, Yes, yes, I'll change,
Speaker:I'll do that, but if they're not gonna do the thing, you know, the work,
Speaker:Yeah,
Speaker:you know, change that
Speaker:I've worked
Speaker:over time.
Speaker:with my mother in three different businesses that she's had over the years.
Speaker:Wow.
Speaker:In the first one, I was a child.
Speaker:And she treated me like a child.
Speaker:I mean, this sounds like...
Speaker:I don't know.
Speaker:This is a bible verse in my head Um, and then we put away childish things and then
Speaker:I worked with her when I was in my early 20's to get enough money to open my school
Speaker:and she treated me like a young adult who hasn't been in the workforce for 10 years.
Speaker:And then the third time we worked together,
Speaker:it was in real estate development and my mother had never worked in an industry
Speaker:that had a whole lot of government oversight, which is all child care is
Speaker:it is like so much government oversight.
Speaker:And so I took the role of doing those things.
Speaker:And my mother's perceptions of me as an adult changed radically because there was
Speaker:this thing that she couldn't do it all.
Speaker:I did it like I was a fish swimming in water.
Speaker:You know, not a problem.
Speaker:Okay.
Speaker:So every time we have a conversation, you have to send an email confirming what was
Speaker:said in the conversation to that person.
Speaker:And if possible, also their supervisor And she was like, why?
Speaker:Why?
Speaker:I was like, because they will forget what they said and then try to get
Speaker:cite you for something that they told you that you were supposed to do.
Speaker:And she was like, people wouldn't do that.
Speaker:And I was like.
Speaker:Yes, they will, and it's not necessarily malicious, but they
Speaker:don't remember the conversation.
Speaker:And if you've sent the email, you can go, as per our email of
Speaker:March 5th, this is what we're doing, and you signed off on it.
Speaker:So, like, I've gone through all three phases with one person in my
Speaker:family it's amazing the difference in our relationship since we did
Speaker:the real estate development because now she sees us as completely equal.
Speaker:She may have more knowledge in one area, but she knows that I've
Speaker:got more knowledge in others.
Speaker:So it's, if you've worked with a family member and it didn't
Speaker:work out, wait, come back to it.
Speaker:Try it again.
Speaker:Cause.
Speaker:You've got shortcuts in your conversation when you've known
Speaker:somebody for, I don't know, 50 years.
Speaker:Just makes it easier.
Speaker:Yep.
Speaker:So
Speaker:Yep, oh man.
Speaker:been really lucky that we've had only spouses, but in laws who've
Speaker:supported our business endeavors.
Speaker:So whether it was my know, my first husband or
Speaker:gonna
Speaker:sound like a serial spouse, but but anyway, um, and so that was with my first
Speaker:husband, Carrie's husband and his family.
Speaker:They've all been very supportive.
Speaker:And I think that that is how we were able to continue to be
Speaker:entrepreneurs and run our businesses.
Speaker:But, you know, we've got cousins and 2nd cousins and our moms have cousins
Speaker:that have all been entrepreneurs.
Speaker:So it's
Speaker:Wow.
Speaker:also we're not like the redheaded stepchild at a family reunion, right?
Speaker:We really everybody kind of understands.
Speaker:We don't sit around and talk business.
Speaker:there is a level of understanding.
Speaker:And sometimes even though we may not have worked with somebody,
Speaker:somebody may have been an investor.
Speaker:So like Carrie's mom and my grandmother were both investors
Speaker:in the publishing company that I bought into when I moved to Texas.
Speaker:So I didn't really, I didn't work with them, but I was accountable to them.
Speaker:Um, and there were definitely provisions that came with those investments.
Speaker:Yeah.
Speaker:Um,
Speaker:Well, and that's a, that's a little bit different relationship and that, you
Speaker:know, that a lot of small businesses don't, , have many people in the
Speaker:family that are part owners and yet don't work in the business, but as
Speaker:family enterprises grow, that becomes a much bigger part of the puzzle.
Speaker:And that's where there's so much negotiation and and communication
Speaker:and understanding that has to happen because those people's wishes have
Speaker:to be taken into account and and there has to be meetings and all that
Speaker:so I'm so glad you brought that up.
Speaker:well, and the real estate project that Carrie and her mom were part of were
Speaker:actually with a whole other family unit.
Speaker:So it was them.
Speaker:And then another family unit of siblings, a spouse, um, of of a
Speaker:business partner who passed away.
Speaker:So.
Speaker:You know, he and he was the visual one and everybody else kind of was in the back and
Speaker:so it was like Carrie and my aunt and then like his brother, his sister, his wife
Speaker:Oh my
Speaker:a whole other version of
Speaker:The wife
Speaker:to manipulate, you know, how
Speaker:wasn't involved until he died, and she didn't know anything
Speaker:about business, so that was fun.
Speaker:Um, when she became a co general partner and had no business background,
Speaker:Yes
Speaker:or
Speaker:another
Speaker:background.
Speaker:Yes, that's a whole another flavor there that a property manager we
Speaker:know calls them accidental landlords.
Speaker:Yep.
Speaker:You know, but you know, accidental business owners, same way, you know,
Speaker:husband passes away and all of a sudden the wife's, You know, in
Speaker:business with maybe a partner or other business partners, and oh my goodness.
Speaker:And there's planning that can take place ahead of that if it's done.
Speaker:Have you We've been talking to our lawyer?
Speaker:Exactly.
Speaker:Oh my goodness.
Speaker:We got that homework assignment from our attorney of, you need to
Speaker:put all this in your paperwork.
Speaker:And we're like, nah, we don't.
Speaker:she's
Speaker:Yeah, you do.
Speaker:do.
Speaker:I actually heard that from an investment advisor.
Speaker:He was talking about, you know, a buy-sell agreement, how important it is to have
Speaker:a buy-sell agreement for exactly that.
Speaker:Yeah.
Speaker:And we
Speaker:And some insurance that
Speaker:people to
Speaker:pays for the buyout.
Speaker:We advise people to do it all the time.
Speaker:Does that mean that we had it in place for this business of ours?
Speaker:No, but we've had it for other businesses each of us have had,
Speaker:just not the one with our cousin.
Speaker:So
Speaker:Well, and now we're so now Texas director is actually growing and we
Speaker:are launching a Um, a much larger scale version of our business.
Speaker:And so we're really excited about the, about the growth and what's
Speaker:happening over the next two years.
Speaker:And so we've now gone from.
Speaker:What you would call absolutely a small business, but in two years, you're
Speaker:not going to put us in that category.
Speaker:Um, and we're excited about it.
Speaker:I think
Speaker:So is this, um, is this franchising?
Speaker:similar concept.
Speaker:So we're going to go with licensing.
Speaker:Uh huh.
Speaker:excited about opportunities and programs we've got coming up, , and
Speaker:wonderful.
Speaker:all dovetails into things like our podcast and books and, and public speaking
Speaker:and all those other things that we do.
Speaker:So we're really excited about moving that forward.
Speaker:So people in other states.
Speaker:That was one of the questions I wanted to ask.
Speaker:Is Texas Director just, do you just serve people in Texas?
Speaker:Or do you, are you nationwide or are you expanding?
Speaker:So, I
Speaker:Our podcast serves people on a national level, Childcare Conversations with
Speaker:Kate and Carrie, shameless plug.
Speaker:And our books of course, serve people in the United States and internationally.
Speaker:And we had people coming to us going, Hey, how do we get your training?
Speaker:And we were like, let's think about that.
Speaker:and so we, I've been in the franchising side of, been a franchisor, been part
Speaker:of a company where I was a franchisor.
Speaker:And, um, then we also did the company run shops and I was like, I need
Speaker:something in between these two.
Speaker:Um, that's not company run shops and it isn't franchising and
Speaker:licensing is that in between.
Speaker:I see.
Speaker:Yeah.
Speaker:Very cool.
Speaker:we're really excited about where that's headed.
Speaker:Yeah.
Speaker:Yeah.
Speaker:We have a proven model.
Speaker:We've had our business model online since 2005.
Speaker:This is a product that we've had online for 19 years, very successful.
Speaker:And, and very much part time.
Speaker:It was truly the side hustle before side hustles were a thing.
Speaker:Oh.
Speaker:most of the time, one or both of us had a full time gig as well as Texas Director.
Speaker:And so we're really excited about a, now that we are empty nesters, um, In
Speaker:theory and um, or at least in schedule.
Speaker:I will say it that way.
Speaker:I am an empty nester in schedule Half of them well more than half still live
Speaker:here but I don't have to manage what they do anyway Carrie and I are able
Speaker:and excited about creating our future our retirement plan and serving even
Speaker:more child care directors, business owners, teachers and children.
Speaker:As of right now, we've already served over a million children; impacted more
Speaker:than a million children and directors and owners through the trainings
Speaker:we've provided in the last 23 years.
Speaker:Well, wow.
Speaker:That yeah.
Speaker:So that one of my questions, our questions we'd love to ask is, you know, is what
Speaker:would be a piece of advice that would, you would give other small family
Speaker:business owners from your experience and you've got so much and you're
Speaker:in the business of providing advice.
Speaker:So lay it on us,
Speaker:You've got to have an exit strategy.
Speaker:And you should probably have two.
Speaker:One for if the other members of your family want to continue on
Speaker:after you are like, I'm done, thank you, I'm gonna go to Tahiti.
Speaker:Um, so one is if your children or, you know, siblings, whoever
Speaker:is involved, want to continue on.
Speaker:And then another one,
Speaker:I wanted to, I ran away to Orlando.
Speaker:Yeah, Kate quit and went to Orlando and I bought her out.
Speaker:And so that was her exit strategy.
Speaker:And then she came back and she wanted back in as if, but so we made that happen.
Speaker:But if your family members don't want the business, you're no longer
Speaker:involved because for some people Part of the joy of working in that family
Speaker:business is that family connection?
Speaker:And if you're not there anymore don't want it So you need to have two versions
Speaker:of an exit strategy one for how to sell it to an unknown third party and one how
Speaker:to turn it over to The next generation or the sibling or or whatever so
Speaker:internal succession kind of.
Speaker:That's brilliant.
Speaker:I've never heard that said before and I love it.
Speaker:I love it.
Speaker:Well, I would actually add two things to that too, which is remember to have
Speaker:time to keep that family relationship.
Speaker:What do I mean by that?
Speaker:So our moms think that Carrie and I spend all this time together, which we do, but
Speaker:we generally are pretty business focused.
Speaker:And so there are times where I really don't know what's going on in
Speaker:Carrie's personal life and vice versa.
Speaker:And it's hard to try to explain that to other people who are like, but
Speaker:you spend all this time together.
Speaker:Yeah.
Speaker:But we're working, you know, you know, we're, we're launching a book, we're,
Speaker:we're doing this, we're doing that.
Speaker:So although we might spend 30 hours a week on the phone or in meetings
Speaker:or, or interviews or whatever, that's not 30 hours a week hanging out.
Speaker:So I think that's really important.
Speaker:And then for us also, I think there's been, a struggle with the whole mind shift
Speaker:and the mindset of growing a business.
Speaker:As a small business, I think that's one of the things that we are learning right
Speaker:now as we transition to both being full time and growing the business is there
Speaker:is that mind shift of not being a small business that, um, sometimes you need to
Speaker:find a coach or a consultant or somebody to hold your hand through that process.
Speaker:And we're all about finding team members.
Speaker:Yeah, we do not try to do this on our own.
Speaker:We have coaches.
Speaker:We have partners.
Speaker:We have consultants.
Speaker:We hire it done.
Speaker:That we definitely learned to I think Carrie, over the years is stop
Speaker:trying to be the jack of all trades.
Speaker:yeah
Speaker:and recognize when you're going to save a lot of time and money by hiring
Speaker:a professional who can do in an hour if you can do it and it's going to
Speaker:take you eight hours to get it done, but I can do it Where it would have
Speaker:been better to spend the 200 bucks for somebody who can get it done in an hour.
Speaker:Yeah, I mean I think that's one of those things that I learned from,
Speaker:you know, your virtual coaches, the people on podcasts or whatever.
Speaker:So, I don't remember if it was Russell Brunson or Dean Graziosi, but
Speaker:one of them said, you come up with a new problem, think who, not how.
Speaker:Who can solve this problem, not how do I solve this problem?
Speaker:Who can solve it?
Speaker:Because, That's one of the things that having a little bit of flexibility
Speaker:in your budget allows Is for you to go who can solve this as opposed to
Speaker:spending your time, which is a non renewable resource Figuring it out
Speaker:where money is a renewable resource.
Speaker:You can go get more of that.
Speaker:You can't go get more time
Speaker:Could have been either one of them because they probably
Speaker:learned from each other but yes
Speaker:They're in a mastermind together.
Speaker:That and that is I want to say that is the the one of the really essential things
Speaker:that you were talking about kate about the the mind shift from running a business to
Speaker:i'm changing your words a tiny bit but, running a business to growing a business.
Speaker:Right?
Speaker:And and that that you do have to think differently and
Speaker:that's what we're all about.
Speaker:So I love that this came up Yeah, because what got you this point is not
Speaker:going to get you to the next point.
Speaker:And and there's different levels of thinking that have to happen and mostly
Speaker:it's simplification so that That you know who and who can do this instead
Speaker:of me and the willingness to do that.
Speaker:I think that's where a lot of small businesses get hung In in
Speaker:their in trying to grow is that that the founder can't let go.
Speaker:You know, nobody can do it like I can.
Speaker:We had that.
Speaker:And the delegation.
Speaker:and
Speaker:Yeah, we're struggling with that right now as far as growing and staying in
Speaker:our lanes because we both have done Um You know, for over half of the life of
Speaker:the business, I was the primary person and then Carrie was the primary person.
Speaker:And so now we're like, well, what do you like to do?
Speaker:There we go.
Speaker:do, how do, how do we stay in the lanes of
Speaker:Mm hmm.
Speaker:we're good at?
Speaker:And we were really excited.
Speaker:We, I love it when Carrie listens to podcasts and then we have
Speaker:meetings and people go, well, why don't you just have so and so?
Speaker:And then we like brought in so and so and we're like, Oh, yeah, we
Speaker:were never going to get to where we wanted to without killing each other
Speaker:without bringing in so and so, right?
Speaker:Right.
Speaker:But now it's the "What
Speaker:exactly is my lane and do I always have to stay here?"
Speaker:Can I come over here and play?
Speaker:The answer's no stay out of my lane
Speaker:Or maybe find a way to play, play in that, in another aspect, you know,
Speaker:experimental or smaller where it's not impacting the main flow of the business.
Speaker:I mean we do
Speaker:things together still we haven't um, we're not yet to the point where it
Speaker:really is Um From a time standpoint.
Speaker:No, you're, you're 40 plus hours need to be in your lane.
Speaker:Um, we're, we still have, and we're still teaching the others how to, like,
Speaker:Well, and know
Speaker:to
Speaker:their do their job.
Speaker:Take the the Apple example, right?
Speaker:The two Steve's Steve Wozniak and Steve Jobs still had meetings Even once it
Speaker:became very clear That was was in charge of actually doing things and Steve was in
Speaker:charge of thinking up things but because they knew how to brainstorm off of each
Speaker:other when they would get stuck in their area they could come together and Since
Speaker:they'd both done both parts You They brainstormed really well together and
Speaker:I think that's one of the things that family businesses have a leg up on any
Speaker:other kind of business because you already know how to brainstorm well together.
Speaker:You may have been brainstorming where are we going to eat on Sunday, but
Speaker:hmm.
Speaker:been brainstorming for a long time together and.
Speaker:Skill transfers into the business arena.
Speaker:Okay.
Speaker:Well said.
Speaker:Yeah.
Speaker:Because we start negotiations early, don't we?
Speaker:Yeah.
Speaker:know, who's bringing what to Christmas dinner?
Speaker:Yes.
Speaker:We're talking about,
Speaker:I'm only making that sound because of the four kids.
Speaker:I feel like that's all I've done.
Speaker:Um, and I got, I got one that's way better at it than, than the rest of us.
Speaker:And, and, um, Carrie has a sibling who, um, I think he thinks
Speaker:that's all he was born to do.
Speaker:so.
Speaker:Lots of remembering of family conversations
Speaker:Mm hmm.
Speaker:decades of, you know, versions of my children, her children,
Speaker:siblings, cousins, you know, trying to out negotiate each other.
Speaker:Absolutely.
Speaker:fun.
Speaker:So fun.
Speaker:Oh.
Speaker:Wow, we've got lots to talk about.
Speaker:We definitely can offer some ideas about some of those shifts.
Speaker:And I love what you said, , it's more efficient to hire it out to, uh, somebody
Speaker:that can do it now, or instead of spending eight hours doing it, however,
Speaker:it's also really effective if you've
Speaker:done it at least once, because then you can supervise that person that you're
Speaker:hiring and they can't pull the wool over your eyes with a bunch of stuff.
Speaker:yeah, need to know how to supervise it.
Speaker:And so sometimes I hire it done and then I have them explain it all to me the way
Speaker:Right.
Speaker:it.
Speaker:And then I do additional research.
Speaker:So sometimes
Speaker:Smart.
Speaker:to get somebody in there to get it done today.
Speaker:And then you can come back in and go, okay, okay.
Speaker:How do we do this going forward?
Speaker:So
Speaker:Right.
Speaker:Yeah.
Speaker:And how to tweak it.
Speaker:Well also with that, what's really great is , just because you have somebody
Speaker:who's really good doesn't mean it's the only person and that sometimes it's
Speaker:worth because so many new tools, right?
Speaker:Especially when you start thinking about technology or anything that's
Speaker:technology based, whether it's internal systems, external systems,
Speaker:there's constantly new tools.
Speaker:So, even though you might have somebody who's really good and who
Speaker:appears to be really efficient.
Speaker:There now be maybe tools that can do their job that maybe they don't even know.
Speaker:I think that that's why it's, it's worth definitely doing those check ins
Speaker:on business systems, business software, um, and, and meeting with different
Speaker:people when time allows, you've got to, you got to do the, you got to work in
Speaker:the business and work on the business.
Speaker:Um, you can't, you know, you got to pay some attention to that stuff,
Speaker:Yeah.
Speaker:always be looking for new things.
Speaker:I mean, I think all of this also reflects back on what we were talking about the,
Speaker:the accidental landlord, the accidental business owner, um, that's part of why we
Speaker:wrote the book that just came out from O.
Speaker:S.
Speaker:H.
Speaker:Asterix I.
Speaker:T.
Speaker:to I got this.
Speaker:don't know if we're allowed to curse, so we won't.
Speaker:Um,
Speaker:I think you can.
Speaker:okay.
Speaker:So
Speaker:We're adults.
Speaker:got this,
Speaker:Because if you are
Speaker:an oops, My parent passed away.
Speaker:My partner, we got, you know, there was a divorce, whatever.
Speaker:And you're now a business owner and hadn't actually planned to be one,
Speaker:having a book that addresses some of those issues of that was not the
Speaker:plan or, Oh, this is a great idea.
Speaker:I'm going to start a business and it's going to be wonderful and
Speaker:da, da, da, da, da, da, da, da.
Speaker:And you're full force with the enthusiasm.
Speaker:And then you're like, four months in and you're like, what did I do?
Speaker:ha ha.
Speaker:Ah.
Speaker:It doesn't mean that men can't read the book.
Speaker:Um, but a lot of our stories and situations are female entrepreneur
Speaker:based for those women who had like, maybe they were a stay at
Speaker:home mom with a side hustle y thing, and then the husband was laid off.
Speaker:so we've got all kinds of situations in the book to kind of
Speaker:illustrate what we were thinking.
Speaker:Uh, when we wrote those chapters.
Speaker:And we're really excited because that book is just a wonderful stepping stone
Speaker:from our very 1st book that we wrote that that was translated into Spanish.
Speaker:And then within the next week or so, we have
Speaker:Book number 6 coming out that we've co authored and that book
Speaker:is about don't chasing monkeys.
Speaker:And so it's great for family business owners and people who
Speaker:have to figure out that boundary.
Speaker:Maybe you're a person who doesn't who's...
Speaker:hasn't quite figured out the whole delegating process, and
Speaker:you really want to help people.
Speaker:And so sometimes, you know, you help them and they haven't actually asked for it.
Speaker:And so that's kind of the premise of Don't Chase the Monkey.
Speaker:yeah, I think, know, you, if, if you think about the farm analogy, right?
Speaker:Um, so you're working on a farm, you've got the traditional version, right?
Speaker:So you've got your high school student working on the farm with you and they say,
Speaker:I'm having a really hard time putting the corn in and you're like, oh well Let me go
Speaker:look at the let me go look at the tractor And then you spend 45 minutes fixing the
Speaker:alignment because something was wrong on the alignment of the tractor Well that
Speaker:teenager didn't ask you for that help.
Speaker:just coming to you to kind of go This is harder than I thought it
Speaker:would be and you're like I fix it for you And they're like I didn't
Speaker:even know that was the problem.
Speaker:What I'm saying is sitting in the seat in the combine for three hours
Speaker:was harder than I thought it was gonna be and you fixed a problem.
Speaker:It just wasn't the problem they were having
Speaker:And it might, and what the problem they were having might
Speaker:not have needed fixing at all.
Speaker:Right.
Speaker:They just need to have to learn how to sit on their rear end for three hours
Speaker:without things plugged into their ears.
Speaker:And they might want to just been heard.
Speaker:This sounds a little bit like a conversation, you know, we've had
Speaker:about, you know, husband and wife.
Speaker:You know, with the male, maybe the male dynamic of, you know, I want to fix things
Speaker:when she tells me something's not working.
Speaker:She's upset about something.
Speaker:I want to like go beat somebody up or fix it somehow.
Speaker:And she's like, will you just let me talk?
Speaker:Just shut up long enough just to listen.
Speaker:That's all I need.
Speaker:And if you can't listen, I'll go talk to my pillow.
Speaker:So I'm, you know, it's, it's, it's, it's a process of, there's a, there's a really
Speaker:important conversation, uh, communication key there about, so let me, let me make
Speaker:sure it's checking for understanding.
Speaker:It's an alignment thing, you know?
Speaker:So what is it that you need from me or what exactly is the problem?
Speaker:Yeah.
Speaker:And so that's a lot of what we talked about.
Speaker:with that
Speaker:Sorry.
Speaker:Absolutely.
Speaker:It is definitely what we talk about in the book.
Speaker:As I say, one of the things that I love with that, John, is we often
Speaker:encourage business owners to find other business owners to vent with that,
Speaker:Absolutely.
Speaker:Absolutely.
Speaker:Absolutely.
Speaker:you want to keep that relationship.
Speaker:And if every time you need to vent, you go to your spouse, your spouse
Speaker:is either going to always try to fix it, they're going to try to
Speaker:figure out why are you doing this?
Speaker:If you're that miserable and really.
Speaker:And so it's easier to go find those peer relationships in your industry, or maybe
Speaker:just in business in general, that can go, oh, let me tell you and, um, and then
Speaker:that way it's it's your cup of coffee.
Speaker:It's your Friday night wine friend.
Speaker:It could be a virtual.
Speaker:that you just know will so relate to what you've got going on and
Speaker:it really saves that relationship.
Speaker:Mm hmm.
Speaker:as long as the perception isn't that that person now becomes more
Speaker:important than the relationship.
Speaker:Right.
Speaker:Wise, wise words.
Speaker:Wow.
Speaker:Is there anything that you wish you had known before you started all this?
Speaker:Is there any one thing that you went, Cool.
Speaker:would say probably 1 of the things in addition to the term balance.
Speaker:was to put my own longterm, remember myself in longterm planning.
Speaker:Oh, good.
Speaker:um, with either husband number one or husband number two,
Speaker:I always put the kids first.
Speaker:I always put the family first.
Speaker:And so when, um, unexpectedly marriage number two ended, um, After, you know,
Speaker:24 years, there was no savings for me.
Speaker:Ah.
Speaker:There was no retirement plan for me.
Speaker:And so there's a component that I would tell every business owner
Speaker:and it's actually the last chapter in our book of oh, shit, is.
Speaker:Make a commitment to both of you to having your own retirement programs,
Speaker:um, not just maybe the one with a job.
Speaker:So, if somebody else runs a business, make sure they're also putting themselves
Speaker:first into that retirement program.
Speaker:What, even if it's something small, even if, you know, even if it was 100 a month.
Speaker:For 24 years, there would have been something.
Speaker:Mm hmm.
Speaker:Right.
Speaker:And, um,
Speaker:it's not necessarily that you're planning for divorce.
Speaker:It's
Speaker:No.
Speaker:No.
Speaker:if somebody loses their job or becomes disabled?
Speaker:You're, you're planning for.
Speaker:All of us will probably eventually become disabled.
Speaker:We're hoping it's in our 90s, right?
Speaker:But sometimes it's a short term disability like a broken arm that makes
Speaker:it such that I need to have money In an account so that I can pay for ubers
Speaker:and taxis and stuff because I can't drive without my right hand I've been
Speaker:I'm the right hand.
Speaker:So between my husband and Kate, I'm getting around and the occasional Uber.
Speaker:Um,
Speaker:you go.
Speaker:if I didn't have a husband who was doing his programming from the
Speaker:house and Kate wasn't in one of her flexible weeks, you know, there's
Speaker:times when Kate would not have been able to help me with transportation
Speaker:You're
Speaker:I need to have a separate account for dealing with that short term disability.
Speaker:And sometimes short term disabilities become long term disabilities, and
Speaker:you've got to have savings in an account for all the members of the management
Speaker:team, so that if they fall and break an arm, or if they get or if they
Speaker:start deciding that huff and glue is their full time occupation, We have a
Speaker:way for them to deal with it and for the business to continue to function.
Speaker:smart.
Speaker:Absolutely.
Speaker:Amazing.
Speaker:Wonderful, wonderful advice.
Speaker:Yes.
Speaker:That's, that seems like a perfect place to, to say, let people
Speaker:just settle with that for a bit.
Speaker:Yeah.
Speaker:So, I, uh, you showed your book.
Speaker:I, I wanna, I wanna make sure I put in the, you know, the show notes.
Speaker:I'll put your website.
Speaker:I'll put a link to the book, um, other stuff and, uh, so people can
Speaker:find you and I wanna stay in touch about your program expansion , so
Speaker:we can keep that updated as well.
Speaker:Can we see the covers of both books that you have?
Speaker:Well, I can give you the cover of the book that's out which is from oh
Speaker:Right.
Speaker:got this Um yours
Speaker:Right.
Speaker:this little gray bar across it that it says author copy
Speaker:Okay.
Speaker:The other book we don't have the cover back yet on um, this is it's
Speaker:Sort of workbook that goes with
Speaker:Right.
Speaker:So have some of these same graphics.
Speaker:It just won't be called this it will be called Don't Chase the Monkey
Speaker:Don't Chase the Monkey.
Speaker:But if you
Speaker:Great.
Speaker:look either of us up on Amazon you'll be able to find the books.
Speaker:Okay.
Speaker:You can also find all of the books at I-got-this-books dot com.
Speaker:Great.
Speaker:We'll put that in the show notes also.
Speaker:Gotthisbooks.
Speaker:com.
Speaker:I love it.
Speaker:Great.
Speaker:Ladies, any other closing words of wisdom you'd like to give us?
Speaker:Like to?
Speaker:No.
Speaker:Yeah, I think you know work.
Speaker:I'm sure Carrie has something we should probably say.
Speaker:I
Speaker:No, tell me what you,
Speaker:what were you gonna say, Kate?
Speaker:I would just, I really want people when they're listening to this
Speaker:episode or any episode by y'all, just to remember that they've got this.
Speaker:And that they can do whatever their, their plans are, their dreams are.
Speaker:And, um, you can be that superhero.
Speaker:we just love people knowing that they've got this.
Speaker:Well said.
Speaker:Well said.
Speaker:Well, thank you so much.
Speaker:I can't wait to uh, to hear the feedback from this episode and look forward to
Speaker:future conversations with both of you.
Speaker:This has been so much fun.
Speaker:Oh my gosh, we laughed till we cried, literally.
Speaker:I
Speaker:look forward to being able to go to a concert with y'all
Speaker:Yes, yes, very much.
Speaker:We'll stay in touch.
Speaker:Absolutely.
Speaker:Thank you.