1
00:00:00,001 --> 00:00:13,300
Welcome to Podcast Answers, the show where I help you start and grow your podcast, answering

2
00:00:13,300 --> 00:00:15,480
any podcasting questions along the way.

3
00:00:15,480 --> 00:00:16,480
That's right.

4
00:00:16,480 --> 00:00:17,480
I'm back.

5
00:00:17,480 --> 00:00:18,700
I was off for a few weeks.

6
00:00:18,700 --> 00:00:21,260
I was out of town.

7
00:00:21,260 --> 00:00:27,260
I was not anywhere near a mic and so I couldn't actually get podcast answers out.

8
00:00:27,260 --> 00:00:32,200
So hopefully you guys had a good time while I was gone.

9
00:00:32,200 --> 00:00:33,520
You kept the house clean.

10
00:00:33,520 --> 00:00:37,720
You didn't throw any too many parties and you were just...

11
00:00:37,720 --> 00:00:44,720
Yeah, well, I'm back now and we're talking about podcasting because that's the name of

12
00:00:44,720 --> 00:00:45,720
this show, guys.

13
00:00:45,720 --> 00:00:47,560
That is the name of this show.

14
00:00:47,560 --> 00:00:51,680
But first, if you love this show and you want to support this show, you can do it a couple

15
00:00:51,680 --> 00:00:52,680
different ways.

16
00:00:52,680 --> 00:00:56,640
If you're listening in a modern podcast app, ask that you hit the boost button because

17
00:00:56,640 --> 00:00:59,480
I would love to see boosts coming in from you.

18
00:00:59,480 --> 00:01:05,700
If you're not in a modern podcasting app, you can head on over to podcastanswers.com/buymeacoffee

19
00:01:05,700 --> 00:01:10,240
and that will take you to our Buy Me a Coffee page where you can support any number of ways,

20
00:01:10,240 --> 00:01:14,680
whether it be monthly or single one-off donations, but any little bit helps.

21
00:01:14,680 --> 00:01:19,320
I just ask that if you found any value in this show, you assign a value to that and

22
00:01:19,320 --> 00:01:22,580
you give it back to me as a way to say thank you.

23
00:01:22,580 --> 00:01:24,840
So guys, again, welcome back.

24
00:01:24,840 --> 00:01:30,440
Hopefully you've been using the time off to that I've been off to do some podcasting and

25
00:01:30,440 --> 00:01:35,440
to grow your show, to put some tips, to put some of the tricks that I've taught you into

26
00:01:35,440 --> 00:01:38,720
your show and help grow your show.

27
00:01:38,720 --> 00:01:39,720
But I'm back.

28
00:01:39,720 --> 00:01:41,520
I did miss doing this show.

29
00:01:41,520 --> 00:01:45,020
But today we are going to be talking about Apple podcasts.

30
00:01:45,020 --> 00:01:54,380
So for the longest time, Apple podcast has been only available on an Apple device or

31
00:01:54,380 --> 00:02:01,160
Windows, I guess you could say there was a Windows iTunes had had the ability to to have

32
00:02:01,160 --> 00:02:03,340
Apple podcasts in it on Windows.

33
00:02:03,340 --> 00:02:08,940
But really, for the most part, I'd say that it's been only available on an Apple device.

34
00:02:08,940 --> 00:02:18,440
So if you own an iPhone, if you own a iPad or a Mac, you've had the Apple podcast app.

35
00:02:18,440 --> 00:02:20,860
It's a standalone app away from iTunes.

36
00:02:20,860 --> 00:02:25,920
It's just a standalone app just for podcasting, which is great because I mean, I didn't like

37
00:02:25,920 --> 00:02:28,280
when it was together because it really is a separate thing.

38
00:02:28,280 --> 00:02:29,240
It's a separate product.

39
00:02:29,240 --> 00:02:30,800
It's separate.

40
00:02:30,800 --> 00:02:41,280
So now, as of today, this is Thursday, August 20th 2024, when I'm recording this episode,

41
00:02:41,280 --> 00:02:43,580
and Apple podcast is available on the web.

42
00:02:43,580 --> 00:02:49,320
So I know a lot of people have said, Hey, you know, in particular, James Cridlin of

43
00:02:49,320 --> 00:02:54,600
pod news has said and pod news weekly review has said, they're not stupid.

44
00:02:54,600 --> 00:02:55,600
Apple's not stupid.

45
00:02:55,600 --> 00:03:03,220
They're going to put they're going to put an Android app out that will allow us to,

46
00:03:03,220 --> 00:03:05,900
to be able to listen on Android.

47
00:03:05,900 --> 00:03:06,900
They're not stupid.

48
00:03:06,900 --> 00:03:08,260
They're not stupid.

49
00:03:08,260 --> 00:03:12,720
And when I, I, I agree with him, I said, you know, I think they're not stupid.

50
00:03:12,720 --> 00:03:15,520
They're gonna they, they know that they're missing some of the audience.

51
00:03:15,520 --> 00:03:21,360
Yes, they have a good majority of the people, especially in North America listening with

52
00:03:21,360 --> 00:03:23,460
are being on an Apple device.

53
00:03:23,460 --> 00:03:26,200
But not everyone is.

54
00:03:26,200 --> 00:03:29,720
And especially in third world countries and other countries that are not necessarily as

55
00:03:29,720 --> 00:03:34,880
predominant Apple devices are not as as prominent in the mix.

56
00:03:34,880 --> 00:03:39,080
And so they're losing market share there.

57
00:03:39,080 --> 00:03:42,120
And really, I wasn't, I didn't think it was a big deal.

58
00:03:42,120 --> 00:03:49,200
Really, when it was just a podcast app, when it was you could listen, you could do whatever.

59
00:03:49,200 --> 00:03:54,880
But when they came out with the Apple podcast subscriptions, so in other words, that allows

60
00:03:54,880 --> 00:04:04,040
us creators to do a couple different things that allows us to start or have a show that

61
00:04:04,040 --> 00:04:08,840
has either completely all paid for where it's not in any other directories, it's just an

62
00:04:08,840 --> 00:04:15,640
Apple and it's paid, it's a premium type podcast, you have to pay to get it.

63
00:04:15,640 --> 00:04:19,260
They also allow you to have bonus type content.

64
00:04:19,260 --> 00:04:23,520
So you can say, here's my main content, but we're going to be talking a little bit more

65
00:04:23,520 --> 00:04:26,800
after the show with the guests today.

66
00:04:26,800 --> 00:04:30,520
And it's going to be available only on our Apple podcast subscriptions.

67
00:04:30,520 --> 00:04:33,960
And if you have Apple podcasts, the nice thing about it is it's right there in the app.

68
00:04:33,960 --> 00:04:40,280
So yes, you do Patreon buy me a coffee, lots of other services have offered this ability

69
00:04:40,280 --> 00:04:47,920
to have bonus content, if you will, right content where you can put out if you you know,

70
00:04:47,920 --> 00:04:51,080
you can put it out, can have extra shows, things like that.

71
00:04:51,080 --> 00:04:54,960
But you had to have an extra RSS feed, you had a blah, blah, blah, blah, blah.

72
00:04:54,960 --> 00:05:01,480
The nice thing about the Apple podcast integration is in Apple podcast, it really was just a

73
00:05:01,480 --> 00:05:03,080
single one click thing.

74
00:05:03,080 --> 00:05:07,660
You had your episodes, this is where you're normally listening to podcasts at.

75
00:05:07,660 --> 00:05:12,780
If you listen on Apple podcasts, there's a button right on top of it basically says subscribe.

76
00:05:12,780 --> 00:05:18,520
And then if they can see other content come in the bonus content come in, in intermixed

77
00:05:18,520 --> 00:05:21,280
with the regular feed.

78
00:05:21,280 --> 00:05:25,940
And if you try to click on it, it says the subscription is required.

79
00:05:25,940 --> 00:05:30,360
And as as a creator, you can set that up a couple different ways.

80
00:05:30,360 --> 00:05:36,080
You can set it up a monthly subscription, a yearly subscription or do like a free trial,

81
00:05:36,080 --> 00:05:37,280
you know, seven day free trial or whatever.

82
00:05:37,280 --> 00:05:41,000
And you can kind of set your your amount however much you want that.

83
00:05:41,000 --> 00:05:43,480
Apple does take 30% of that.

84
00:05:43,480 --> 00:05:47,080
I believe it's 30% of that.

85
00:05:47,080 --> 00:05:48,080
We call it Apple tax, right?

86
00:05:48,080 --> 00:05:51,080
I mean, they're gonna take 30% of whatever you make.

87
00:05:51,080 --> 00:05:52,520
But you can set that up.

88
00:05:52,520 --> 00:06:00,240
Now the one the one downfall on that is you had to pay $20 a year as a podcast creator

89
00:06:00,240 --> 00:06:04,200
to be part of the podcasters program to be able to do this.

90
00:06:04,200 --> 00:06:07,540
But really $20 a year is not much if you're going to make a handful.

91
00:06:07,540 --> 00:06:09,420
So I did that.

92
00:06:09,420 --> 00:06:12,780
There's a pod, an extra show for this usually what I do.

93
00:06:12,780 --> 00:06:15,880
And the cool thing about it again, is you can set up like early releases.

94
00:06:15,880 --> 00:06:21,680
So if I record this on, let's say, a Tuesday, which I usually do, and I release it on a

95
00:06:21,680 --> 00:06:28,700
Thursday, I can actually release it to podcast to Apple podcasts early.

96
00:06:28,700 --> 00:06:32,640
So that way, people who are subscribed can see it.

97
00:06:32,640 --> 00:06:37,120
And so then they click on it, they see a notification, there's an episode, they click on it, and

98
00:06:37,120 --> 00:06:41,100
it says early release, blah, blah, blah, you need to have the subscription.

99
00:06:41,100 --> 00:06:46,900
And then as soon as I actually release it to the public through my RSS feed, that episode

100
00:06:46,900 --> 00:06:48,280
becomes playable for everybody.

101
00:06:48,280 --> 00:06:49,440
So really, it's genius.

102
00:06:49,440 --> 00:06:51,200
Like Apple has done a great job at this.

103
00:06:51,200 --> 00:06:56,000
Apple has done a good job at keeping it making people engaged, they can buy right in that,

104
00:06:56,000 --> 00:06:58,280
you know, they're good at that, right?

105
00:06:58,280 --> 00:06:59,920
That's what they do.

106
00:06:59,920 --> 00:07:01,900
In apps, the in app purchases are great.

107
00:07:01,900 --> 00:07:06,200
And that's really what this is, is an in app purchase for Apple podcasts.

108
00:07:06,200 --> 00:07:11,520
So what that allows is allows you to easily seamlessly get people in involved in it in

109
00:07:11,520 --> 00:07:12,520
your program.

110
00:07:12,520 --> 00:07:17,760
So what I when they came out with that, I thought this is this would be dumb for them

111
00:07:17,760 --> 00:07:23,520
not to have Apple podcasts on an Android device.

112
00:07:23,520 --> 00:07:27,100
Well, today, they have it as a website.

113
00:07:27,100 --> 00:07:31,040
So let's take a little bit of a look at that if you're watching on the YouTube channel,

114
00:07:31,040 --> 00:07:32,880
but so this is the release for it.

115
00:07:32,880 --> 00:07:36,640
It says that Apple podcast is now available on the web.

116
00:07:36,640 --> 00:07:40,920
And it allows listeners to enjoy the full Apple podcast experience from any web browser

117
00:07:40,920 --> 00:07:42,920
on any device.

118
00:07:42,920 --> 00:07:47,600
They can browse millions of podcasts across dozens of categories, purchase subscriptions

119
00:07:47,600 --> 00:07:50,060
to their favorite shows and more.

120
00:07:50,060 --> 00:07:54,960
So again, this is this, this is this is key here.

121
00:07:54,960 --> 00:07:58,840
Because now I can take it on my Android device.

122
00:07:58,840 --> 00:08:01,080
I don't have one because I'm an Apple person through and through.

123
00:08:01,080 --> 00:08:07,640
But on an Android device, I can open up the website, and then actually install it like

124
00:08:07,640 --> 00:08:10,320
a web app, a progressive web app.

125
00:08:10,320 --> 00:08:14,440
So save it to your home screen or wherever it's going to act and look just like a just

126
00:08:14,440 --> 00:08:17,440
like a native app.

127
00:08:17,440 --> 00:08:22,660
Apple doesn't have to pay any money to Google for this for their in app subscriptions.

128
00:08:22,660 --> 00:08:30,800
But you can sign in to Apple podcasts and purchase subscriptions to your favorite show.

129
00:08:30,800 --> 00:08:33,560
You can do those on the web, you can do it anywhere.

130
00:08:33,560 --> 00:08:36,440
So if you have anything, you can listen to anything.

131
00:08:36,440 --> 00:08:39,660
And the cool thing about it is it remembers your playback position.

132
00:08:39,660 --> 00:08:41,460
It's just like your library.

133
00:08:41,460 --> 00:08:42,520
So I'll show you in a little bit.

134
00:08:42,520 --> 00:08:46,480
If you're watching on YouTube, I'll show you what that looks like in a browser.

135
00:08:46,480 --> 00:08:52,480
But essentially, your whole library, your up next to your subscriptions, everything.

136
00:08:52,480 --> 00:08:56,040
Once you're signed in, if you have an Apple ID, you can sign in and anyone can get an

137
00:08:56,040 --> 00:09:00,720
Apple ID, they don't have to have an Apple product.

138
00:09:00,720 --> 00:09:02,580
Listen to any podcast things like that.

139
00:09:02,580 --> 00:09:03,840
You don't have to sign in either.

140
00:09:03,840 --> 00:09:08,100
Now you can you can listen to a podcast just by searching it being signed out.

141
00:09:08,100 --> 00:09:13,140
But that doesn't save any of the progress that doesn't allow you to have subscriptions

142
00:09:13,140 --> 00:09:18,440
and things like that because they have to be able to track that for that.

143
00:09:18,440 --> 00:09:25,000
But so the cool thing again, this is available right now for free for anybody.

144
00:09:25,000 --> 00:09:30,020
All you have to do is go to podcasts.apple.com.

145
00:09:30,020 --> 00:09:32,400
And here I'm signed into it.

146
00:09:32,400 --> 00:09:38,480
And if I look into my shows, you can see all the shows that I'm subscribed to.

147
00:09:38,480 --> 00:09:45,140
And again, I don't I don't listen to on Apple podcast as my daily new driver podcast app.

148
00:09:45,140 --> 00:09:48,480
So I only have a few in here, basically, that I help produce so that way I can check and

149
00:09:48,480 --> 00:09:53,720
see what they what they look like an Apple podcast to make sure that they're coming through.

150
00:09:53,720 --> 00:10:00,980
But if I click into one, let's say, let's go back into the podcast answers one.

151
00:10:00,980 --> 00:10:02,440
And I'm not going to play it.

152
00:10:02,440 --> 00:10:08,800
But you can see here that you could easily quickly try for free my premium subscription,

153
00:10:08,800 --> 00:10:14,640
which is $5.99 a month or $59.99 a year after a seven day trial.

154
00:10:14,640 --> 00:10:16,400
You can try it free.

155
00:10:16,400 --> 00:10:20,200
You can listen to all of the episodes right here in the app.

156
00:10:20,200 --> 00:10:21,520
It's it's great.

157
00:10:21,520 --> 00:10:22,740
It is.

158
00:10:22,740 --> 00:10:23,740
It is amazing.

159
00:10:23,740 --> 00:10:27,080
And I say app because it sounds and feels like an app.

160
00:10:27,080 --> 00:10:31,200
It really sounds and feels like an app because I can browse podcasts.

161
00:10:31,200 --> 00:10:33,260
I can see anything that I want to see.

162
00:10:33,260 --> 00:10:36,800
So again, this is this is great.

163
00:10:36,800 --> 00:10:40,260
So what does what does this mean for you?

164
00:10:40,260 --> 00:10:43,760
As a podcast producer, what does this mean for you?

165
00:10:43,760 --> 00:10:51,600
Well, really, you can start if you're not already, I would recommend becoming part of

166
00:10:51,600 --> 00:11:00,160
the Apple podcasters program so you can start producing content that is subscription based

167
00:11:00,160 --> 00:11:05,340
if you want to create a subscription so that only people that pay can listen to it.

168
00:11:05,340 --> 00:11:11,140
But this means now that everybody can access that anybody that wants to pay for that can

169
00:11:11,140 --> 00:11:12,300
access that.

170
00:11:12,300 --> 00:11:23,100
So today, starting today, even if your listeners have an Android device, they can still listen

171
00:11:23,100 --> 00:11:24,760
to your premium content.

172
00:11:24,760 --> 00:11:26,800
So this is this is huge.

173
00:11:26,800 --> 00:11:35,360
So while they didn't release a Android app, this essentially makes Apple podcasts available

174
00:11:35,360 --> 00:11:37,920
on an Android on any device.

175
00:11:37,920 --> 00:11:40,880
They did a great, great job because it's responsive.

176
00:11:40,880 --> 00:11:46,000
It looks great in any any resolution.

177
00:11:46,000 --> 00:11:53,080
And so it allows you to go in there and your listeners go in there and have access to your

178
00:11:53,080 --> 00:11:54,080
podcast.

179
00:11:54,080 --> 00:11:57,960
And again, there's thousands of hundreds of podcast apps, right?

180
00:11:57,960 --> 00:12:05,000
I mean, there's these big players like Spotify and Apple podcast and things like that.

181
00:12:05,000 --> 00:12:12,560
But now, well, and a lot of smaller players to smaller players, I mean, like, cast, dramatic

182
00:12:12,560 --> 00:12:13,560
and other things like that.

183
00:12:13,560 --> 00:12:16,880
And those podcast apps are amazing.

184
00:12:16,880 --> 00:12:24,620
But now that Apple podcast is available on the web, you can you can have your subscriptions

185
00:12:24,620 --> 00:12:26,240
are right there.

186
00:12:26,240 --> 00:12:32,240
You can have people that subscribe right to your podcast, your premium content.

187
00:12:32,240 --> 00:12:39,320
And the cool thing about that is, again, now it's not limited just to people who are Apple

188
00:12:39,320 --> 00:12:42,320
device listeners who listen on an Apple device.

189
00:12:42,320 --> 00:12:48,320
So guys, what you need to know and what you need to do is make sure that if you have a

190
00:12:48,320 --> 00:12:53,540
premium subscription, you can now let your listeners know, hey, even if you're not on

191
00:12:53,540 --> 00:12:56,920
Apple podcasts, even if you're not listening to Apple podcast, you can subscribe to our

192
00:12:56,920 --> 00:13:00,600
premium content, you can subscribe to our premium content.

193
00:13:00,600 --> 00:13:07,200
And so that allows you to sell extra make a little bit of income on your extra content

194
00:13:07,200 --> 00:13:08,200
and things like that.

195
00:13:08,200 --> 00:13:15,160
Or the other thing that allows you to do is offer it free to everybody for a time.

196
00:13:15,160 --> 00:13:17,740
And then it goes behind the Apple podcast paywall.

197
00:13:17,740 --> 00:13:22,640
And so you can make it essentially an archive if you want to.

198
00:13:22,640 --> 00:13:24,520
So with that, guys, what are you going to do?

199
00:13:24,520 --> 00:13:27,360
Make sure to tell your listeners this is the action items for this episode, make sure to

200
00:13:27,360 --> 00:13:36,280
tell your listeners they can now go to podcasts.apple.com and they can get your premium content.

201
00:13:36,280 --> 00:13:43,540
They can listen there anywhere they're at on any device and still get your content.

202
00:13:43,540 --> 00:13:46,680
So guys, it's good to so good to be back.

203
00:13:46,680 --> 00:13:53,020
Hey, one of the things I did try while I was a was away was I did run across this website

204
00:13:53,020 --> 00:13:57,800
called suno suno s u n o.com.

205
00:13:57,800 --> 00:14:02,520
It's in a site where you can ask it to create an AI song.

206
00:14:02,520 --> 00:14:06,760
And so I'm going to leave you with the AI song that I created for Apple pot for podcast

207
00:14:06,760 --> 00:14:07,760
answers.

208
00:14:07,760 --> 00:14:10,440
And again, it's fun to play around with.

209
00:14:10,440 --> 00:14:14,460
I there's, it's definitely AI generated.

210
00:14:14,460 --> 00:14:18,600
You can definitely tell that it's not the best quality song that I've ever heard.

211
00:14:18,600 --> 00:14:23,120
But if you're looking for something that is just an easy way to create a song for your

212
00:14:23,120 --> 00:14:25,040
show, you can definitely do that.

213
00:14:25,040 --> 00:14:29,480
So with that, I will, I will leave you with the song.

214
00:14:29,480 --> 00:14:35,960
The mind shows the way.

215
00:14:35,960 --> 00:14:38,800
Gotta start your podcast now.

216
00:14:38,800 --> 00:14:44,240
Let them teach you show you how from the first to the last word.

217
00:14:44,240 --> 00:14:47,240
Every tip you never heard.

218
00:14:47,240 --> 00:14:53,000
Grow your fans may come stay tuned into the podcast way.

219
00:14:53,000 --> 00:15:00,200
Clear the doubt rise above the fear.

220
00:15:00,200 --> 00:15:09,400
And he's got the tips you see.

221
00:15:09,400 --> 00:15:12,800
Tune in every single week.

222
00:15:12,800 --> 00:15:18,480
Edit tight, make it right.

223
00:15:18,480 --> 00:15:21,440
Sound the goons out of sight.

224
00:15:21,440 --> 00:15:26,400
And intro to the close podcast grows and shows.

225
00:15:26,400 --> 00:15:29,680
Listen, learn, you got the tools.

226
00:15:29,680 --> 00:15:32,560
Turn the trick and bend the rules.

227
00:15:32,560 --> 00:15:35,400
Audience is gonna grow.

228
00:15:35,400 --> 00:15:36,400
Thanks to Andy.

229
00:15:36,400 --> 00:15:44,240
Now, you know, podcast answers in your ear.

230
00:15:44,240 --> 00:15:50,000
Clear the doubt rise above the fear.

231
00:15:50,000 --> 00:15:54,960
And he's got the tips you see.

232
00:15:54,960 --> 00:15:59,960
Tune in every single week.

233
00:15:59,960 --> 00:16:21,920
And intro to the close podcast.

234
00:16:21,920 --> 00:16:38,880
And he's got the tips you see.

235
00:16:38,880 --> 00:16:44,880
Tune in every single week.

236
00:16:44,880 --> 00:17:01,320
Edit tight, make it right.

237
00:17:01,320 --> 00:17:04,280
Sound the goons out of sight.

238
00:17:04,280 --> 00:17:09,160
From intro to the close podcast grows and shows.

239
00:17:09,160 --> 00:17:12,520
Listen, learn, you got the tools.

240
00:17:12,520 --> 00:17:15,440
Turn the trick and bend the rules.

241
00:17:15,440 --> 00:17:18,200
Audience is gonna grow.

242
00:17:18,200 --> 00:17:19,200
Thanks to Andy.

243
00:17:19,200 --> 00:17:27,080
Now, you know, podcast answers in your ear.

244
00:17:27,080 --> 00:17:32,920
Clear the doubt rise above the fear.

245
00:17:32,920 --> 00:17:36,040
And he's got the tips you see.

246
00:17:36,040 --> 00:17:41,440
Tune in every single week.

247
00:17:41,440 --> 00:17:55,840
And intro to the close podcast grows and shows.

248
00:17:55,840 --> 00:17:58,000
(howling)