1 00:00:00,033 --> 00:00:01,243 Hello, everyone. 2 00:00:01,273 --> 00:00:05,723 Welcome to this week's episode of scaling expertise, where we talk 3 00:00:05,723 --> 00:00:09,856 to experts who have successfully scaled their expertise and give you 4 00:00:09,856 --> 00:00:12,266 tips about how you can scale yours. 5 00:00:12,503 --> 00:00:19,142 So this week, I'm very excited to have a great guest, Michael Sakai, who is 6 00:00:19,192 --> 00:00:21,232 a quiz alchemist, among other things. 7 00:00:21,242 --> 00:00:24,315 That's not the only thing she does, but I love the fact that she 8 00:00:24,489 --> 00:00:26,510 is a cell styled, Quiz Alchemist. 9 00:00:26,510 --> 00:00:31,070 I think it's gonna be a lot of fun to talk about this topic as well as digging into 10 00:00:31,070 --> 00:00:33,080 other aspects of scaling her expertise. 11 00:00:33,220 --> 00:00:38,264 So before I go any further, I wanna welcome you, Micah to the podcast. 12 00:00:38,457 --> 00:00:40,727 Thank you so much for having me, Erin. 13 00:00:40,777 --> 00:00:46,627 I'm really excited to be here because of the main theme for your podcast being 14 00:00:46,914 --> 00:00:50,004 going beyond the IT and the scaling. 15 00:00:50,284 --> 00:00:51,964 Those are my favorite. 16 00:00:52,244 --> 00:00:54,574 Topics on the quiz. 17 00:00:54,584 --> 00:00:57,044 So I'm very excited to be here. 18 00:00:57,544 --> 00:00:58,164 Thank you for that. 19 00:00:58,164 --> 00:01:02,490 Not many people talk about the beyond IP part of it, but it is absolutely 20 00:01:02,502 --> 00:01:06,023 an essential part as well because it's not IP for the sake of IP. 21 00:01:06,211 --> 00:01:08,026 It is for what it does for us. 22 00:01:08,086 --> 00:01:10,636 And thank you for that. 23 00:01:10,833 --> 00:01:14,253 So before we dive in, I'm going to let you introduce yourself to the audience. 24 00:01:14,645 --> 00:01:15,695 Yeah, thank you so much. 25 00:01:15,695 --> 00:01:20,365 So again, my name is Michael Sakai, and I am a business consultant and 26 00:01:20,375 --> 00:01:24,835 also a quiz alchemist, which we're going to get into a little bit deeper. 27 00:01:25,073 --> 00:01:28,811 But I started out working for a bunch of record labels in New York City. 28 00:01:29,031 --> 00:01:29,461 Oh, I didn't know that. 29 00:01:30,041 --> 00:01:30,271 Yeah. 30 00:01:30,631 --> 00:01:32,691 So, I was there. 31 00:01:32,909 --> 00:01:39,148 I always had this inkling of starting my own venture, so what I decided to do 32 00:01:39,158 --> 00:01:45,788 intentionally was to sort of create my own intrapreneur program unofficially. 33 00:01:45,788 --> 00:01:53,488 So what I aimed for was to be able to manage an entire sub label under the big 34 00:01:53,668 --> 00:02:00,099 corporation so that I get to learn this, all the and outs of how to operate that. 35 00:02:00,582 --> 00:02:03,655 Section of the business, and I felt good about it. 36 00:02:03,655 --> 00:02:07,272 So, of course, long story short, I went on to start my own business. 37 00:02:07,272 --> 00:02:11,462 But with that, I did have a few different iterations as well. 38 00:02:11,472 --> 00:02:17,277 So I get to talk about my Failures, mistakes, and all those things, when 39 00:02:17,307 --> 00:02:19,907 I work with a bunch of agency clients. 40 00:02:20,317 --> 00:02:20,757 Mm hmm. 41 00:02:20,757 --> 00:02:21,347 Yes. 42 00:02:21,447 --> 00:02:22,167 Wonderful. 43 00:02:22,364 --> 00:02:23,553 What type of music was it? 44 00:02:23,817 --> 00:02:31,905 So, interesting enough, it was a very small DJ, electric music, Centric label. 45 00:02:32,025 --> 00:02:38,661 So we worked a lot with a bunch of European DJs for the record label was BMG. 46 00:02:38,681 --> 00:02:41,241 Now it's Sony BMG turn and use Sony. 47 00:02:41,251 --> 00:02:44,738 So yeah, we got a lot of European acts. 48 00:02:44,843 --> 00:02:47,613 Our job was to bring them into the United States. 49 00:02:47,623 --> 00:02:50,323 So going on tour going to conference. 50 00:02:50,773 --> 00:02:51,623 Good times. 51 00:02:51,808 --> 00:02:53,338 That sounds like a lot of fun. 52 00:02:54,628 --> 00:02:55,568 That is awesome. 53 00:02:55,865 --> 00:02:59,595 So how did you come to be where you are today? 54 00:02:59,595 --> 00:03:01,692 Like, what was the journey from there? 55 00:03:02,662 --> 00:03:05,472 Well, it has a lot to do with that particular industry. 56 00:03:05,532 --> 00:03:11,648 so back in 2000, so anywhere from 2000 up to 2010, technologically, if 57 00:03:11,668 --> 00:03:14,698 you remember, any of your audience can remember, you know, there was 58 00:03:14,718 --> 00:03:18,583 this whole Napster to iPod and iPod. 59 00:03:19,353 --> 00:03:22,390 It's iPod, the whole business model shifted. 60 00:03:22,723 --> 00:03:27,057 So I survived as long as I could in that industry. 61 00:03:27,057 --> 00:03:32,667 But around the 2007, I realized that, well, it's going to be my next chapter. 62 00:03:32,677 --> 00:03:38,107 So I left that world and started to manage, high net worth entertainment 63 00:03:38,107 --> 00:03:39,697 clients as a business manager. 64 00:03:39,963 --> 00:03:42,433 that was my act two back then. 65 00:03:42,443 --> 00:03:45,833 Then, of course, I started to see a lot of things that are 66 00:03:45,833 --> 00:03:48,343 not really done correctly, so. 67 00:03:48,677 --> 00:03:53,707 Again, I wanted to start my own so that I get to come up with my own framework 68 00:03:53,787 --> 00:03:58,437 to help a lot of creative entrepreneurs like a PR agencies, you know, digital 69 00:03:58,437 --> 00:04:02,660 marketing agencies, architectural design, all those companies, because 70 00:04:02,680 --> 00:04:07,560 I was already working with them when I was in the whole corporate world, 71 00:04:08,157 --> 00:04:11,807 I was familiar with their struggles, you know what they are faced with. 72 00:04:12,257 --> 00:04:14,987 So, Yeah, that's how it evolved. 73 00:04:15,353 --> 00:04:18,703 for those clients, like what are they going through in their businesses if they 74 00:04:18,753 --> 00:04:20,813 think like, I need to go talk to you? 75 00:04:21,103 --> 00:04:21,493 Yeah. 76 00:04:21,513 --> 00:04:23,733 So there are two opposite. 77 00:04:24,138 --> 00:04:25,698 extreme spectrum. 78 00:04:25,698 --> 00:04:27,618 So let me illustrate that. 79 00:04:27,842 --> 00:04:29,662 The one is OPUD. 80 00:04:29,982 --> 00:04:33,838 You might've heard of it, but they do this unintentionally, by the way, 81 00:04:33,838 --> 00:04:35,548 they're not trying to scam anybody. 82 00:04:35,568 --> 00:04:38,578 They're just very excited about their business. 83 00:04:38,578 --> 00:04:42,528 So they're very good with marketing and sales side of their businesses. 84 00:04:42,791 --> 00:04:43,011 So 85 00:04:43,011 --> 00:04:48,671 they tend to over promise what they can deliver, but their back end, the capacity 86 00:04:48,681 --> 00:04:51,901 is not set up to undertake all of them. 87 00:04:52,064 --> 00:04:55,574 So they ended up under delivering, which is OBUD. 88 00:04:56,114 --> 00:05:00,084 Now I've also seen the complete opposite. 89 00:05:00,288 --> 00:05:07,154 Scenario where their backend is so immaculate and built out, but they're not 90 00:05:07,154 --> 00:05:10,934 very great with marketing or promoting their businesses or when it comes to 91 00:05:10,934 --> 00:05:13,034 sales, they're just gun shy about it. 92 00:05:13,064 --> 00:05:13,154 Mm-hmm. 93 00:05:13,154 --> 00:05:15,074 Which is also programmatic, so. 94 00:05:15,264 --> 00:05:20,537 They do under promise and over deliver, but they need more leads coming in. 95 00:05:20,627 --> 00:05:23,327 Mm-hmm . So, mm-hmm . I work with both cases. 96 00:05:23,890 --> 00:05:24,550 Okay. 97 00:05:24,620 --> 00:05:25,690 Oh, interesting. 98 00:05:25,930 --> 00:05:26,630 I love that. 99 00:05:26,858 --> 00:05:31,057 And so let's get into, the podcast is scaling expertise. 100 00:05:31,067 --> 00:05:35,316 So let's talk about your expertise in particular, like quiz alchemist. 101 00:05:35,326 --> 00:05:36,416 Let's talk about that. 102 00:05:36,476 --> 00:05:41,416 But also, how you have kind of chosen a nation, how you 103 00:05:41,416 --> 00:05:43,456 specifically work with your clients. 104 00:05:44,086 --> 00:05:44,526 Right. 105 00:05:44,676 --> 00:05:50,107 So, It's ironic enough that when I started my own business, I was working 106 00:05:50,107 --> 00:05:54,027 with those agencies, helping them with the back end and those things. 107 00:05:54,027 --> 00:05:57,077 But a lot of times, they didn't really want to hear about it 108 00:05:57,837 --> 00:05:59,607 until they got into real trouble. 109 00:05:59,939 --> 00:06:03,159 And they would reach out to me and say, we're in trouble, we need help. 110 00:06:03,456 --> 00:06:08,022 So I was trying to find the ways to combat that problem so 111 00:06:08,032 --> 00:06:10,512 they can come to me earlier on. 112 00:06:10,532 --> 00:06:16,612 So, before doing this whole quiz thing, I had this whole niche Offer that I had 113 00:06:16,612 --> 00:06:20,352 a framework for them that could help them and niche down so that they don't 114 00:06:20,352 --> 00:06:25,455 have to feel like they're missing out on opportunities by niching down all of it. 115 00:06:25,608 --> 00:06:29,468 And, you know, I had a great time with my clients, but one day. 116 00:06:29,708 --> 00:06:34,865 Very recently, some of my clients came to me and said, I love your quizzes, 117 00:06:35,555 --> 00:06:38,455 and I want that for my business. 118 00:06:38,808 --> 00:06:43,105 So this time around, while I'm going through this pivoting phase, 119 00:06:43,459 --> 00:06:45,468 the validation was already done. 120 00:06:45,478 --> 00:06:49,838 So the point that I'm making is, it gets easier and easier, you know, 121 00:06:49,848 --> 00:06:54,928 the more iterations you go through in your business, things become easier. 122 00:06:54,928 --> 00:06:58,678 So I'm trying to leverage anything that I can. 123 00:06:58,875 --> 00:07:00,405 is low hanging fruit. 124 00:07:00,405 --> 00:07:04,495 So if my client's already validated the need for it, sure. 125 00:07:04,878 --> 00:07:06,598 Why don't I cater to that? 126 00:07:06,848 --> 00:07:10,498 So that's where this whole quiz thing came about. 127 00:07:10,775 --> 00:07:14,175 Well, I, for one, you know, and I selfishly, I'd love having 128 00:07:14,175 --> 00:07:17,605 experts on, the podcast, you know, I get my own free advice here. 129 00:07:17,840 --> 00:07:20,170 I. Love the concept of quizzes. 130 00:07:20,220 --> 00:07:23,030 I get, you know, and I realized I was getting questions about like, 131 00:07:23,040 --> 00:07:24,730 how do I know I'm ready to scale? 132 00:07:24,730 --> 00:07:26,260 How do I know I'm ready for you? 133 00:07:26,620 --> 00:07:30,990 And I had frankly, too many conversations with people who weren't ready for me. 134 00:07:31,190 --> 00:07:34,660 and so I tried, to do the quiz and it's just wrong. 135 00:07:34,710 --> 00:07:37,310 my quiz is terrible. 136 00:07:38,930 --> 00:07:40,380 I need to rethink it. 137 00:07:40,390 --> 00:07:45,130 Cause you know, one of the things that helping, if you help your clients 138 00:07:45,320 --> 00:07:49,910 think like their clients, like what are the questions they're asking, not. 139 00:07:50,240 --> 00:07:54,787 What I'm asking, and my quiz is very, you know, this is what you need to 140 00:07:54,787 --> 00:08:00,154 know versus what are the questions my client, one of the clients are asking. 141 00:08:00,320 --> 00:08:01,790 So I feel that. 142 00:08:02,520 --> 00:08:03,530 Yeah, no, no, no. 143 00:08:03,530 --> 00:08:07,493 Well, first of all, wanted to, Emphasize on the fact that the how 144 00:08:07,503 --> 00:08:13,233 self aware you are, which is, you know, obviously you're seasoned entrepreneur. 145 00:08:13,293 --> 00:08:17,293 that may be obvious, but I want to point that out for those who are 146 00:08:17,303 --> 00:08:23,140 listening only because I also get exposed to people who are interested 147 00:08:23,140 --> 00:08:28,163 in creating, a quiz as a marketing tool, but they really have no clue. 148 00:08:28,193 --> 00:08:33,643 So for example, they would put their ideas into ChachiBT, which I absolutely 149 00:08:33,643 --> 00:08:35,153 have no, nothing against that. 150 00:08:35,153 --> 00:08:38,163 You know, we should use any tools that are available. 151 00:08:38,163 --> 00:08:44,231 So I'm all for it, but They don't have this benchmark or filtering system to kind 152 00:08:44,231 --> 00:08:50,871 of assess what they get back from that tool is whether good enough or not, right? 153 00:08:52,071 --> 00:08:57,276 So knowing that what you just said is so Remarkable in the sense 154 00:08:57,276 --> 00:08:59,486 that you know what to fix, right? 155 00:08:59,546 --> 00:09:03,236 But most of the cases, they don't know what to fix. 156 00:09:03,646 --> 00:09:06,876 So that's where I come in to sort of, you know, like I use a lot 157 00:09:06,876 --> 00:09:11,060 of use cases and examples to say what's wrong with this title. 158 00:09:11,605 --> 00:09:17,481 Or, is there any other ways to ask the same question, that would help 159 00:09:17,721 --> 00:09:20,971 quiz takers to put their guard down? 160 00:09:21,221 --> 00:09:25,311 There's so many things that are involved with quiz crafting. 161 00:09:25,616 --> 00:09:27,416 I can go on and on about it. 162 00:09:27,446 --> 00:09:27,676 Right. 163 00:09:28,156 --> 00:09:28,386 Yeah. 164 00:09:28,386 --> 00:09:32,656 It is, you know, for those of us, I mean, we're all experts here and we 165 00:09:32,656 --> 00:09:36,276 have the vocabulary that we use as experts, which is not always the same 166 00:09:36,276 --> 00:09:38,956 vocabulary as, our potential clients. 167 00:09:39,178 --> 00:09:42,589 And so being able to translate so very important. 168 00:09:42,965 --> 00:09:46,375 So let's talk about your business and how you've scaled. 169 00:09:46,375 --> 00:09:47,335 I mean, so many of us. 170 00:09:47,899 --> 00:09:51,540 We start with our one on one services and, you know, which is great. 171 00:09:51,560 --> 00:09:52,420 They're high value. 172 00:09:52,420 --> 00:09:57,169 We enjoy that, interaction with our clients, but when we want to add some 173 00:09:57,179 --> 00:10:01,757 leverage to our business, so how have you approached that and what are you doing to 174 00:10:01,757 --> 00:10:03,247 help build leverage into your business? 175 00:10:03,562 --> 00:10:03,792 Right. 176 00:10:03,832 --> 00:10:08,932 It's such a timely question for me because this whole quiz thing 177 00:10:08,972 --> 00:10:10,792 is semi new in my business. 178 00:10:11,106 --> 00:10:16,516 So I have to deploy everything I know about scaling that I teach 179 00:10:16,586 --> 00:10:19,176 my clients, all the agencies. 180 00:10:19,176 --> 00:10:21,336 And I just have to walk the walk, right? 181 00:10:21,396 --> 00:10:26,332 So the most important part for me is that at this stage I do 182 00:10:26,332 --> 00:10:28,892 one on one and I also do a group. 183 00:10:29,242 --> 00:10:34,706 Then I'm exploring other avenues as well, just so that I can leverage 184 00:10:34,746 --> 00:10:40,086 different forms of business models to be incorporated into my business. 185 00:10:40,334 --> 00:10:44,474 what I wanted to do right now, this year specifically, my goal is to 186 00:10:44,554 --> 00:10:50,302 really Beef up my affiliate program because that's another extension. 187 00:10:50,769 --> 00:10:56,339 I haven't leveraged that for other ventures that I went through. 188 00:10:56,339 --> 00:11:01,439 So I'm really excited for this collaborative revenue stream 189 00:11:01,439 --> 00:11:03,699 so that I do less sales. 190 00:11:04,004 --> 00:11:04,384 Yes, 191 00:11:04,684 --> 00:11:09,865 but I give them all the tools that they need to refer my services to 192 00:11:09,865 --> 00:11:12,005 me and let's just share the revenue. 193 00:11:12,695 --> 00:11:13,275 Why not? 194 00:11:13,305 --> 00:11:14,725 You know, I'm all for it. 195 00:11:14,888 --> 00:11:18,968 So that's another extension to scale, right? 196 00:11:19,188 --> 00:11:25,022 On the back end of it, I'm working with a few contractors that I just 197 00:11:25,032 --> 00:11:30,665 love working with So that I get to either Expand when it's needed 198 00:11:31,265 --> 00:11:33,725 in the contract when it's needed. 199 00:11:33,745 --> 00:11:38,362 So it's more of a dynamic agency that I am building. 200 00:11:38,605 --> 00:11:42,315 Aside from the fact that there will be some key people that I will be 201 00:11:42,315 --> 00:11:45,485 hiring as more of a static position. 202 00:11:46,290 --> 00:11:48,500 So yeah, that's my scaling strategy. 203 00:11:48,713 --> 00:11:53,753 Yeah, well, that's really important to talk about people as leverage, you know, 204 00:11:53,753 --> 00:11:59,219 not to be kind of transactional about it, but, we as our business owners are 205 00:11:59,219 --> 00:12:01,709 the most expensive resource, right? 206 00:12:01,959 --> 00:12:06,598 So anytime we can bring in other human resources, Yep. 207 00:12:07,098 --> 00:12:07,158 To 208 00:12:07,158 --> 00:12:12,018 help us, you know, with deliver some or all of that value to our clients. 209 00:12:12,138 --> 00:12:17,201 We are scaling, that in of itself because we are increasing our profit, without 210 00:12:17,201 --> 00:12:18,851 just putting in more hours, right? 211 00:12:18,856 --> 00:12:19,469 Mm-hmm . And so. 212 00:12:20,459 --> 00:12:24,669 Very important people forget that, contractors and employees 213 00:12:24,739 --> 00:12:27,413 and, affiliates, are exactly, 214 00:12:27,413 --> 00:12:30,193 there are many different ways to approach it. 215 00:12:30,423 --> 00:12:31,973 I think you like this topic. 216 00:12:31,973 --> 00:12:35,393 So I just wanted to touch on this very quickly, but I've seen, 217 00:12:35,463 --> 00:12:41,074 again, two different scenarios with Entrepreneurs that I encounter, and I 218 00:12:41,074 --> 00:12:43,974 can tell you which group I'm part of. 219 00:12:43,994 --> 00:12:46,774 So the first one is the majority of it. 220 00:12:47,018 --> 00:12:50,278 the people, a group of people, entrepreneurs who are 221 00:12:50,298 --> 00:12:52,238 very hesitant to delegate. 222 00:12:52,648 --> 00:12:54,578 Now, I'm in that group. 223 00:12:54,868 --> 00:12:58,528 But not all entrepreneurs behave that way. 224 00:12:58,748 --> 00:13:03,244 I've seen some who tend to do premature delegation. 225 00:13:03,474 --> 00:13:10,034 They tend to come from big corporations where they used to handle a large budget. 226 00:13:10,599 --> 00:13:14,829 Whether, you know, multi eight figure for their marketing budget or whatnot. 227 00:13:15,088 --> 00:13:18,488 their mindset is more like a deploy, deploy, deploy. 228 00:13:19,148 --> 00:13:23,868 Now they enter the world of entrepreneurship and they hire a 229 00:13:23,868 --> 00:13:26,638 bunch of people and they have a very. 230 00:13:27,268 --> 00:13:28,598 bismal oversight. 231 00:13:28,608 --> 00:13:30,488 So they don't know what's going on there. 232 00:13:30,488 --> 00:13:33,588 So that I call premature delegation. 233 00:13:33,771 --> 00:13:36,091 You don't want either of them, right? 234 00:13:36,111 --> 00:13:40,091 You don't want to be too hesitant, too gun shy about delegating. 235 00:13:40,771 --> 00:13:46,001 Or you don't want to be too gun ho about delegating. 236 00:13:46,031 --> 00:13:48,478 So the balance is really important. 237 00:13:49,378 --> 00:13:54,521 That is a great point because I, you know, I am a huge, I guess I don't 238 00:13:54,521 --> 00:13:58,691 know where I am on that because as the lawyer, I'm kind of on both sides of it. 239 00:13:58,925 --> 00:14:03,975 I have really not wanted to bring another lawyer into me. 240 00:14:04,000 --> 00:14:08,746 Like, but I'm very clear on what I don't know. 241 00:14:08,766 --> 00:14:11,970 And I have no interest in, you know, I'm not a marketer. 242 00:14:11,970 --> 00:14:13,380 I don't want to become a marketer. 243 00:14:13,380 --> 00:14:16,640 I'm not, you know, I'm not an operations person. 244 00:14:16,640 --> 00:14:16,970 I don't want it. 245 00:14:16,970 --> 00:14:21,393 You know, I'm not, these are things that I hire, contractors for to help me 246 00:14:21,393 --> 00:14:26,020 with, but then, but you do have to make sure that you then have the revenue to 247 00:14:26,020 --> 00:14:28,140 support it, obviously, having a very. 248 00:14:28,331 --> 00:14:32,771 bottom heavy organization can also be really problematic as well. 249 00:14:32,771 --> 00:14:32,951 That 250 00:14:32,991 --> 00:14:34,491 is an excellent point. 251 00:14:34,501 --> 00:14:38,271 You know, can you or can you not walk away from your business, you know, 252 00:14:38,301 --> 00:14:43,341 abruptly for emergency over say two weeks or so, that's like the test that 253 00:14:43,381 --> 00:14:47,311 you can do to see what breaks, right. 254 00:14:47,311 --> 00:14:51,461 You know, if you are to leave for two weeks, suddenly, find 255 00:14:51,461 --> 00:14:53,051 out what breaks or what survives. 256 00:14:53,616 --> 00:14:58,402 Yeah, a good way to look at it, something I need to get into a little bit more. 257 00:14:58,729 --> 00:15:04,249 So we talked about human resources as a way to create leverage, but let's talk 258 00:15:04,249 --> 00:15:06,179 about intellectual property for a second. 259 00:15:06,377 --> 00:15:10,547 so how have you, I know you have your, how do you incorporate intellectual 260 00:15:10,607 --> 00:15:12,280 property into your business? 261 00:15:12,280 --> 00:15:13,670 What was your thinking about it? 262 00:15:13,670 --> 00:15:16,240 Like, were you thinking, I need more intellectual property? 263 00:15:16,240 --> 00:15:18,690 Or are you thinking, I just need to create more systems? 264 00:15:19,307 --> 00:15:22,604 And that just happens to also be intellectual property. 265 00:15:22,604 --> 00:15:24,374 Like, which way did you approach that? 266 00:15:24,384 --> 00:15:30,174 So, it goes in phases, So it's the most important part that 267 00:15:30,234 --> 00:15:32,504 drives my business is the IP. 268 00:15:33,069 --> 00:15:34,449 There's no doubt about it. 269 00:15:34,479 --> 00:15:40,551 And also that's my filtering system when it comes to my quiz business, who 270 00:15:40,551 --> 00:15:43,091 to take on and who's not to take on. 271 00:15:43,371 --> 00:15:49,738 I tend to work with expert printers who have their methodology worked out or 272 00:15:49,738 --> 00:15:54,848 systems or the framework, you know, or a unique approach to solve a problem. 273 00:15:55,061 --> 00:15:57,511 Otherwise, we can't create it. 274 00:15:57,661 --> 00:16:02,866 This one of a kind unique curiosity inducing quiz based on nothing 275 00:16:03,066 --> 00:16:05,076 right like we need IP for that. 276 00:16:05,306 --> 00:16:07,276 And same goes for my business. 277 00:16:07,556 --> 00:16:11,663 I usually start from, can I build a framework for this, you know, 278 00:16:11,693 --> 00:16:13,903 can I build a system to teach. 279 00:16:14,563 --> 00:16:19,513 Other business owners, just so that they can retain information clearly 280 00:16:19,705 --> 00:16:22,853 and efficiently, of course, you know, like a why waste time trying to 281 00:16:22,853 --> 00:16:24,683 understand something that's too complex, 282 00:16:24,833 --> 00:16:30,029 But after that, though, the what comes next is that how can I secure that? 283 00:16:30,138 --> 00:16:31,558 I have to beta test it. 284 00:16:31,608 --> 00:16:35,658 I need to try breaking it to see how robust it is, whether 285 00:16:35,658 --> 00:16:37,148 it's a framework or system. 286 00:16:37,398 --> 00:16:41,268 I do that and I also encourage my quiz clients to do the same. 287 00:16:41,418 --> 00:16:46,204 Try to break your quiz and make sure that they know that your quiz is accurate. 288 00:16:46,424 --> 00:16:46,604 Right. 289 00:16:46,634 --> 00:16:49,684 Whenever the outcome that is going to be will be accurate. 290 00:16:49,900 --> 00:16:52,998 So after that phase is done, then protect it. 291 00:16:52,998 --> 00:16:56,571 Of course, that's where someone like yourself would come in to help 292 00:16:56,581 --> 00:16:59,791 someone like me to protect that IP. 293 00:17:00,051 --> 00:17:00,371 Yeah. 294 00:17:00,401 --> 00:17:01,401 Then multiply it. 295 00:17:01,411 --> 00:17:01,711 Right. 296 00:17:01,731 --> 00:17:03,131 Can you replicate it? 297 00:17:03,181 --> 00:17:03,911 Is it replicable? 298 00:17:04,451 --> 00:17:05,571 Is it repeatable? 299 00:17:05,631 --> 00:17:06,621 Is it trainable? 300 00:17:06,784 --> 00:17:08,994 Those are the questions that I would ask myself. 301 00:17:09,214 --> 00:17:10,724 The same goes for my clients. 302 00:17:10,724 --> 00:17:13,624 I ask the same question to my clients, and you do that. 303 00:17:13,834 --> 00:17:15,554 Yes, you're speaking my language. 304 00:17:15,624 --> 00:17:18,324 So there's a number of things that you mentioned that I want to just 305 00:17:18,484 --> 00:17:22,294 double back on one is making sure that you have something that you own 306 00:17:22,304 --> 00:17:26,528 right there are a lot of people who, I find that coaches are sometimes 307 00:17:26,538 --> 00:17:29,888 guilty of this where they've gone through lots of certification programs. 308 00:17:29,928 --> 00:17:30,328 Oh yeah. 309 00:17:30,378 --> 00:17:34,298 And they have all these tools, you know, assessments even, you 310 00:17:34,298 --> 00:17:37,628 know, that they got from these third parties and there's nothing 311 00:17:37,628 --> 00:17:40,388 actually original in their business. 312 00:17:40,572 --> 00:17:43,548 And so financial coaches also do that as well. 313 00:17:43,568 --> 00:17:47,008 Those money coaches, they use those tools that are given. 314 00:17:47,233 --> 00:17:47,633 To them. 315 00:17:47,933 --> 00:17:48,533 That's right. 316 00:17:48,713 --> 00:17:53,310 And so how are you going to create any sort of leverageable asset out of that? 317 00:17:53,336 --> 00:17:53,596 Right. 318 00:17:53,626 --> 00:17:57,936 So one is making sure we have something that is unique to us, that we own, 319 00:17:58,073 --> 00:17:59,653 that we have protectable rights in. 320 00:17:59,653 --> 00:18:01,659 And, then the testing piece. 321 00:18:02,054 --> 00:18:03,104 It's so important. 322 00:18:03,355 --> 00:18:08,482 why, create a product that will just use the term product out of something 323 00:18:08,482 --> 00:18:11,272 that hasn't been tested yet, you know, even though it's not, going up 324 00:18:11,272 --> 00:18:14,708 on a shelf that you're not, buying inventory for it, but you're still 325 00:18:14,708 --> 00:18:17,272 making an investment to create. 326 00:18:17,487 --> 00:18:21,287 whatever your methodology is, your framework, whatever it is, you still need 327 00:18:21,287 --> 00:18:23,777 to test it before you put it up on that 328 00:18:23,877 --> 00:18:24,107 verb. 329 00:18:24,157 --> 00:18:25,517 Can I get real with that? 330 00:18:25,667 --> 00:18:29,197 So, for example, you know, a lot of people wanted to create an 331 00:18:29,207 --> 00:18:31,447 acronym for their framework, right? 332 00:18:31,597 --> 00:18:31,897 Yeah. 333 00:18:31,937 --> 00:18:35,997 Whether it's a passion or ignite, you know, those things are great. 334 00:18:35,997 --> 00:18:37,327 I'm not knocking on those, right? 335 00:18:37,767 --> 00:18:38,097 But. 336 00:18:38,327 --> 00:18:41,807 What if there's a piece that cannot be housed under that acronym? 337 00:18:43,237 --> 00:18:44,947 Those things do happen. 338 00:18:45,123 --> 00:18:49,120 I'm just trying to get real here, you know, don't overlook something just 339 00:18:49,120 --> 00:18:51,410 because it doesn't fit into your acronym. 340 00:18:51,410 --> 00:18:55,290 Like, well, then, you know, maybe you need to rethink that framework. 341 00:18:55,737 --> 00:18:56,637 it's a tough thing. 342 00:18:56,727 --> 00:18:59,197 I know that, you know, we're, we're laughing about this, 343 00:18:59,217 --> 00:19:01,467 but that's the real work. 344 00:19:01,692 --> 00:19:05,972 That we should be pouring our energy and time into not so much 345 00:19:05,972 --> 00:19:10,402 so about what tools to use or how to deliver or how much the price. 346 00:19:10,594 --> 00:19:13,759 Those things can just be solved by themselves. 347 00:19:13,866 --> 00:19:19,143 Once you really invest in your IP good enough, tested enough. 348 00:19:19,428 --> 00:19:21,208 Then you will know what to do the rest. 349 00:19:21,238 --> 00:19:25,598 But the problem is that a lot of entrepreneurs get hung up on this whole 350 00:19:25,801 --> 00:19:33,101 how questions other than creation of that unique property, an asset, 351 00:19:33,381 --> 00:19:33,881 right? 352 00:19:34,051 --> 00:19:34,541 Yes. 353 00:19:34,931 --> 00:19:35,321 So 354 00:19:35,831 --> 00:19:36,171 Yeah. 355 00:19:36,291 --> 00:19:36,641 Absolutely. 356 00:19:36,838 --> 00:19:39,004 Well, that is great advice. 357 00:19:39,014 --> 00:19:43,888 So before we wrap up, is there one thing that you would tell every, I don't 358 00:19:43,898 --> 00:19:45,628 know, did you call it expert pernour? 359 00:19:45,628 --> 00:19:46,263 Expert 360 00:19:46,263 --> 00:19:46,898 pernour. 361 00:19:46,898 --> 00:19:48,168 Expert pernour. 362 00:19:48,248 --> 00:19:48,978 There's always a good one. 363 00:19:48,978 --> 00:19:49,598 I love that. 364 00:19:49,598 --> 00:19:49,978 I like that. 365 00:19:50,798 --> 00:19:55,578 Like one tip, like for that expert, they're doing one on one, maybe they 366 00:19:55,760 --> 00:19:59,328 don't know if they have anything unique, like where should they start? 367 00:19:59,651 --> 00:19:59,941 Yeah. 368 00:19:59,941 --> 00:20:01,591 So my tip is this. 369 00:20:01,916 --> 00:20:03,726 I love the number three. 370 00:20:03,776 --> 00:20:06,799 I don't know about you, but I like number three. 371 00:20:07,409 --> 00:20:08,679 Three in everything. 372 00:20:09,209 --> 00:20:13,003 So my tip is, your one on one can stay. 373 00:20:13,226 --> 00:20:18,306 That can be a stable retainer, running in the background in terms of a cash flow. 374 00:20:18,306 --> 00:20:18,901 That can stay. 375 00:20:18,901 --> 00:20:22,041 They'll be great unless you are completely tapped out, right? 376 00:20:22,051 --> 00:20:26,291 Then you need to really assess your capacity level, but that 377 00:20:26,311 --> 00:20:28,041 can be running in the background. 378 00:20:28,408 --> 00:20:31,788 But when you're ready to expand from there, you know, you're comfortable doing 379 00:20:31,788 --> 00:20:34,648 one on one your clients are coming great. 380 00:20:34,808 --> 00:20:35,088 Right. 381 00:20:35,368 --> 00:20:39,368 But then, you wanted to start thinking about what would be a 382 00:20:39,388 --> 00:20:44,338 gateway product for someone who are sitting on top of the funnel. 383 00:20:44,348 --> 00:20:49,048 You know, they may not know you, but they may be slightly aware of their problem. 384 00:20:49,308 --> 00:20:50,958 What can you give it to them? 385 00:20:51,668 --> 00:20:57,561 Now, on the opposite side, can you bump it up your one on one to be extra 386 00:20:57,571 --> 00:21:03,324 special so that it can be a high ticket where you get to cater to less number 387 00:21:03,324 --> 00:21:05,584 of people, but you make more money. 388 00:21:06,114 --> 00:21:06,244 So 389 00:21:06,244 --> 00:21:07,294 that would be my tip. 390 00:21:07,334 --> 00:21:10,694 You might want to spend one weekend exploring that. 391 00:21:11,049 --> 00:21:11,709 So important. 392 00:21:11,709 --> 00:21:12,359 Thank you for that. 393 00:21:12,369 --> 00:21:13,619 That is great advice. 394 00:21:13,859 --> 00:21:17,823 So I'd love to hear what is new and exciting happening in your business. 395 00:21:18,513 --> 00:21:19,493 Thank you so much. 396 00:21:19,543 --> 00:21:23,416 So I host workshops all the time. 397 00:21:23,629 --> 00:21:29,666 So if you're interested in learning more about how you can use a quiz to drive 398 00:21:29,666 --> 00:21:33,570 a business growth in your business, just visit my website and, you know, 399 00:21:33,570 --> 00:21:36,440 download my 10 step blueprint for free. 400 00:21:36,460 --> 00:21:37,540 It's in pdf. 401 00:21:37,570 --> 00:21:42,154 It shows you step by step how to create one or just message 402 00:21:42,184 --> 00:21:43,894 me and ask me any questions. 403 00:21:43,914 --> 00:21:46,534 I'm around to answer any questions you have. 404 00:21:46,725 --> 00:21:48,615 Fantastical, where can people reach you? 405 00:21:48,615 --> 00:21:50,115 And we will put it in the show notes too, but 406 00:21:50,325 --> 00:21:51,495 yeah, absolutely. 407 00:21:51,615 --> 00:21:52,635 Pretty much anywhere. 408 00:21:52,635 --> 00:21:56,535 But my main thing is my website, so it's my name.com. 409 00:21:56,535 --> 00:21:58,845 It's michael aka.com. 410 00:21:58,845 --> 00:22:01,515 You'll find a lot of good resources there for free. 411 00:22:01,885 --> 00:22:07,859 Mm-hmm . Or you can reach out to me over ig, LinkedIn X. They're all there. 412 00:22:07,859 --> 00:22:11,999 It's Michael, AKA Bizz, BIZ at the end of my name. 413 00:22:12,227 --> 00:22:12,697 Excellent. 414 00:22:12,697 --> 00:22:15,840 Well, I know I will for sure be downloading your quiz. 415 00:22:16,310 --> 00:22:17,067 Oh, so 416 00:22:17,067 --> 00:22:17,814 much. 417 00:22:17,814 --> 00:22:19,460 I need some help there. 418 00:22:19,644 --> 00:22:21,284 Thank you so much, Micah. 419 00:22:21,294 --> 00:22:24,704 It's been wonderful to have you on the show today. 420 00:22:24,714 --> 00:22:26,894 Great advice for everyone. 421 00:22:27,084 --> 00:22:31,098 to all you out there, please, connect with Michael and download that PDF. 422 00:22:31,534 --> 00:22:32,214 So thanks. 423 00:22:32,244 --> 00:22:33,634 And I'll see you again next week.