This is Hip Hop Movie Club, the show for serious hip hop fans who want to deepen their
cultural knowledge.
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We've watched over 75 hip hop themed films.
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In this episode, we will be discussing the 2010 ESPN 30 for 30 documentary Straight Outta
LA, directed by Ice Cube, which explores the tight bond between the NFL's Raiders and
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gangster rap.
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I'm Dyno Wright, filmmaker-
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designer, longtime hip hop fan, and I'm passing the mic to JB.
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I'm JB, 80s and 90s nostalgia junkie, long time hip hop fan, and once again back is the
incredible Boogie.
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Yeah.
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What's up?
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I'm Boogie and I'm a DJ and a long time hip hop fan.
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Welcome.
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Let's dig into this documentary Straight Outta LA, which again talks about the
marriage between gangsta rap, more specifically NWA and all the acts they spawned and the
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Raiders of the NFL.
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mean just two behemoth institutions and they're tied at the hip for many reasons.
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So yeah, I enjoyed this one.
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How they became intertwined is interesting and it's iconic symbolism there between the
silver and black and the gangster rap who adopted these logos and their colors.
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Yeah, I mean, I remember when this trend right here, hit like a bomb.
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mean, you got NWA in your face, like gritty, raw, uncut.
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And then that Raiders logo, man, it's such an iconic logo.
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You got the pirate man, everybody was wearing it, everybody.
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It was crazy.
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Yeah, the eyepatch.
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I'm an Eagles fan still, but I get it.
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totally get it.
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It was definitely cool.
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Cube said that's when he became a full-fledged fan is when they beat the Eagles in that
Super Bowl.
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The ‘80 season, occurred in 81.
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Yeah.
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Jim Plunkett at the helm of the Raiders versus Ron Jaworski.
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Yeah.
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It was Oakland.
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Yep.
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Mm-hmm. In ‘82 to move to LA, and that really started to pop it off.
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Yep.
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Oh yeah.
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And they ended up winning Super Bowl in ‘83, once again with Marcus Allen.
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They showed his nifty moves Marcus Allen is an LA icon.
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He went to USC and that move to LA was just perfect for him.
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He just thrived in that environment.
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Although as you saw later on, the venerable Al Davis ended up benching him due to some
personal disputes that were a little bit.
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undetermined as to the real meaning behind it.
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They definitely tiptoe around it.
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They don't really come out and say it.
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In the documentary, they don't really address they mention it, but they don't explain what
really happened.
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You probably will never know.
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Yeah.
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I mean, just as a perfect marriage between the Raiders and Gangsta Rap, because as they
say in the documentary, like the Raiders changed the rules of the game and so did we.
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That was like a quote from Ice Cube and the Raiders are that renegade franchise.
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They play by their own rules.
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They played a little bit dirty.
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They were loud and brash and even their fan base became the almost, gangsters thugs.
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And unfortunately there was a lot of incidents over the years with violence.
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They're talking about in their tailgates, they played tackle football on the concrete and
it's like wild.
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Yeah, man.
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Quite a persona that the team and the fans adopt.
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Yeah, that's a straight hurt thing, because we definitely played tackle football on the
concrete when I was a kid.
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I we played at lunchtime in the middle of the street.
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Yeah, it was bad.
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Yeah, that's a hood thing right there.
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Like, get it in.
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Get it in.
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No equipment, no pads.
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Just straight raw.
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Bam.
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I know it's funny, this wasn't documented this documentary, but I remember reading
articles in Sports Illustrated about some of the people that would dress up with the face
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paint and silver and black and the big spikes and everything.
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Some of those were like really high class professionals, like doctors and lawyers.
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Like they would take on that persona, just like a KISS concert or something, but that was
their weekend gig.
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weekend warriors
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Yeah, exactly.
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Literally.
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They said they looked like the road warriors from W W WF and early 80s, LA was popping in
the sports world.
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They mentioned you had the 84 Olympics, the Showtime Lakers with with Magic and Kareem.
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You had Fernando Mania, Fernando Valenzuela burst on the scene in the early 80s, the
Mexican superstar pitcher.
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And
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Again, but the Raiders moving over there, that was just the place to be.
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And that was actually perfect timing when Cube, Dre, Eazy-E, Ren, Yella, they were just
forming and meeting each other and starting to produce music.
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there's a few years until straight out of Compton, but that was perfect timing for the
Raiders to move there as they were coalescing.
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Right.
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I just love all these 30 for 30’s myself.
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Like I could just, I pop them like M&M's I just love these things.
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I've watched a whole bunch of them.
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There's a good one out there called Broke and it's about all these athletes
that literally go stone cold broke.
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it's sad to see you've seen that one.
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Yeah.
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For any number of reasons.
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And there's one called it.
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I hate Christian Laettner That's literally the title.
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I hate Christian Laettner because
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He was kind of a bully and he's got that pretty boy persona and Duke is a very polarizing
team.
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That's a really good one, so I'd recommend that also, but not to get too far off the
subject.
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This was really well done.
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You had Ice Cube, directing it.
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And the fact that they had Al Davis in multiple interviews, and I was just looking at the
timing of this, unfortunately, the poor guy passed, you can see he looked a little weary
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in and he did pass away about a year later.
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he started off pretty progressive too.
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I mean, they were saying that, you know, he was one of the youngest owners in the league.
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He had great ambitions, you know, hiring the first Black head coach and first coach of
Latino descent.
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really wanted to have a really great team
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when you decided to move to LA, mean, we said, there were people that were split.
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Some people didn't want to go, you know, they were like, others were like, yo, prime real
estate right there.
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can go there and become superstars and superstars they did become.
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I mean, they said that fans really embrace them right off the bat.
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But Al had, some very lofty ambitions to say the least.
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What other franchise a slogan like that?
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Commitment to excellence, Commitment to excellence?
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You don't see that.
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see that in English soccer and like world soccer teams, but it's not really a thing in say
American sports as much.
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right.
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Yeah, Just Win Baby, that is a classic quote that everybody quotes, like Al Davis, Just
Win Baby.
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Even in the hip hop song, All I Do Is Win, know, features T-Pain, Ludacris, and several
others, and DJ Khaled, and they even quote, I think Snoop Dogg's part, it says, just like
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Al Davis, all I do is win, or just win baby, yeah, exactly.
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So that part of our normal lexicon is quoting Al Davis.
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I love to see some of these,
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Interviews also with the late great John Madden, talking about the Raider way and the
demands of Al Davis and Howie Long, you still see him every Sunday on the Fox pregame
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show.
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It's a funny dichotomy with him because he's a guy from Villanova and he's talking about
how when he was playing at Villanova here in Philly and there's like
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priests out in the field and stuff like that.
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Then you go over to this culture and it's totally culture shock
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Yeah, Howie was my guy man.
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I liked Howie Howie and Marcus Allen, man.
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I like those guys
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Howie's likable.
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And he gave us Chris Long, the Eagles Super Bowl champion.
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He had won the Super Bowl with New England and then with the Eagles.
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He had a couple sons in the NFL.
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But I mean, the Raiders, winning your way, doing it your way, the silver and black goes
hard, just like NWA.
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It's just, like I said, it's a perfect marriage.
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And the Raiders merchandise just skyrocketed due to the meteoric rise of gangster rap.
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floral colors to the hardcore silver and black in here yeah it's crazy
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The Kings didn't have much success in their purple and gold until they traded for Wayne
Gretzky in 1988 and changed their colors then, which was a smart move.
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They have Bruce McNall talking, the former owner of the Kings, asking Al Davis if he could
wear silver and black and Al Davis didn't like it.
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I didn't know that.
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I didn't know that.
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But that definitely made a renaissance out of the Kings.
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you know, they started to have celebrities
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in the stands watching Kings games and I, Gretzky is my favorite player and so I have
Jersey too.
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still have one from then.
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Yeah, other teams besides LA, like Chicago White Sox, they're wearing the all black.
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And I thought that was so sharp.
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I remember buying a Chicago White Sox hat just because I loved the logo and the black hat.
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And I think they showed the Colorado Rockies as well.
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So you see a lot more teams adopting the black.
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I remember when the Atlanta Falcons went to all black, like in the late 80s slash early
90s, when they had Deion Sanders and Andre Rison was like, oh, that is sharp right there.
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Like the all black is.
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And this is more alternate uniforms these days.
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Yeah, there's a lot of black for black’s sake, but...
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When they Brooklyn.
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Yeah.
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Yep.
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I remember I had a Raiders hat.
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I had a Kings hat.
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I had a Sox hat.
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You were the sixth member.
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Yeah, you couldn't tell me, man.
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You couldn't tell me I wasn't.
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Couldn't tell me I wasn't.
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So I know I've told you guys this in the past, but I had somewhat of a family connection
with the Beckerman family, right?
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So they showed David Beckerman, who was the founder of Starter, and Starter obviously is
huge for all the apparel.
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That was the clothing for any sports fan.
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And they showed Beckerman.
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He's the founder.
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He literally lived across the street from where my mother grew up.
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And so in my grandparents' house in New Haven, Connecticut, like across the street.
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story is that his son Brad took over the company years later Brad ended up marrying Paula
Abdul and it was a short-lived marriage but my grandfather was invited to the wedding.
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And I thought that was so funny.
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He's telling me, I got invited to Paula Abdul's wedding and I was like, did you go?
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He like, no, no, he didn't wanna go.
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Cause I think he had to fly out somewhere.
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I don't know if this is California or.
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Ha ha ha.
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now he was my grandfather was older and he just thought it was a funny thing.
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I wish he had kept that invitation though, but that was kind of cool.
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But man, I had so many Starter satin jackets over the years.
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was like the envy of a lot of friends because I was in there in the 80s, like mid to late
80s before they became super commercial and everywhere.
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And they actually were called first string first.
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I don't know if people knew that it was called first string and then it became starter.
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And there was like these warehouses that they would have and we would go and they just
have piles and piles of clothes and almost like prototype jackets.
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And I was just like, even teams I didn't like, I just liked the way that looked that look.
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My brother had like a bright green, like Celtics jacket with the clover on it.
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Um, I had all different types that I would get like UNLV and just all types of things that
were popular at the time.
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It was cool.
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Yeah.
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Yeah.
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It was cool.
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went nuts.
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I would've went nuts in there, man.
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my God.
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was like, kind of like my dad was like, all right, no, you know, he was throwing them
like, but it was discounted prices.
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And I think they gave us a deal on top of that because we knew the family.
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I mean, it was, was nuts.
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And I would get some for some friends.
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have some friends of mine.
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my good friend, Chris, I remember I got him a flyers jacket for like super cheap.
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I would bring back.
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had a 76ers was blue satin with the big 76 logo.
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Yeah.
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My, my favorite of all time.
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I have a pullover Houston Oilers with the baby blue pullover parka.
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that's the classic way there, Man, that one was popping.
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that everybody had the Charlotte Hornets one, but I never had that one.
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Ha ha ha ha.
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Yup, yup.
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After the Raiders, that was the one that everybody was wearing around here.
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Charlotte Hornets, It was like trends.
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was there was a trend when everybody was wearing the Raiders.
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There was a trend when everybody was wearing Charlotte Hornets.
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And there was another trend when everybody was wearing UNLV.
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It was like, there was like trends, like clear trends.
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It was like, my God.
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Everybody, everywhere you look is the same color in a row.
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Yeah, those are some good times.
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For me, this showed the greatest link between hip hop and sports was this Raiders look.
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I couldn't think of another that was much more prominent than this.
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The only thing can think of was Yankee hats, was not the same level.
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People aren't walking to identify with a whole genre rap.
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Yeah, definitely not.
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Nah.
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Nah, because I mean, the Yankees hat yeah, the Yankees hat you got just like regular
tourists walking around with those on.
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This was completely different.
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this is a different statement and it's not like that anymore.
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I struggle to think, know, listener, you have something stronger than this, please let us
know.
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time came and went and I don't think we'll ever get that back.
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Now you would see groups wear a lot of sports gear all the time, like our guys Tribe
Called Quest, you'll see them with like a Atlanta Braves hat or the Seton Hall jersey in
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some of the videos.
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But there's just nothing consistent like this, but like that consistent marriage of this
genre with the Raiders, inseparable, right?
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Yeah.
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Yeah.
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all black and this like like we couldn't do purple and gold because if they want to like
that that's not them they're not all flowery and Colorful like that.
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They wanted to make a statement So they were wearing all black before that and then when
they like don that Raiders cap to match that was literally finishing touch Yeah, yeah for
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sure
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And it didn't help that like the Raiders at the time, where it was like one of the
winningest teams in football too.
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I was like, wow, the 60s, 70s, 80s, 90s.
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I was like, wow, they were really on a roll too.
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the thing.
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Like if they were crappy, like we wouldn't have this happening, but success helps.
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Absolutely.
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Yeah.
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with the Raiders apparel, you saw that video clip in the documentary of the teachers or
the superintendent, somebody saying, is considered gang apparel.
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And I was like, can you imagine wearing just a sports team and like, you're not allowed to
wear to school because it's symbolized gangs and potential violence.
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which player it was, but he was saying that his daughter, they told his daughter that she
couldn't wear anything to the school.
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And I'm like, wow, you want to wear the gear that your father, you know, your father's
team and they're telling you that you can't wear it because it's gang affiliated.
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That's bonkers.
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Yeah.
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Especially now schools have a lot of like school spirit days or team spirit days in the
playoffs or something and you couldn't wear your team's gear.
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It seems kind of strange these days.
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then there was some history in here.
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They of the Rodney King incident and the city was burning and the ice cube was like that
kind of marked the end for the Raiders in LA.
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That was in 92.
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had been bad actually for a while.
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So that's exactly what you guys were saying.
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Like if you're good, everything's great.
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Everyone's there But if the team starts suffering and then they started the late 80s and
early 90s, they went through a really rough patch and they're winning like five games, six
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games and
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you didn't want to really be associated with a losing team.
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It was the Mike Shanahan of all people.
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So the Mike Shanahan Raiders, like he wanted to, he was really more structured and doing
things his own way.
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I mean, he did find success with the Broncos, but like that little spurt right there.
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Now his son, Kyle Shanahan is your coach over there at the Niners and uh that whole
legacy, but.
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interesting enough that was kind of like, all right, that's the beginning and literally LA
was burning.
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And interestingly enough, there was a deal in place to move the team to Hollywood Park, but the league wanted two teams there, I think.
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And Al Dave didn't want that.
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He was threatening to move them to a small town called Irwindale, which all they had was a
rock quarry.
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Yeah, it's like an hour away or something.
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Yeah, I mean, the parallel, we said, Al Davis, he did things his own way.
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He was always battling with the commissioner, Pete Rozelle for a big chunk of his career.
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And just like NWA was battling with authority.
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Like they're battling with the police, they're battling with...
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Again, authority figures, so there's so many parallels.
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thought the outro was funny too.
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Did you see when they were rapping?
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Howie Long's rap?
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That was fun.
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uh
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string of cheesy rap videos from football teams.
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Yeah.
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Yeah, I remember you sharing me the one with the Rams the one time.
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That was really bad.
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The rams one.
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80s was the bad time for think every team has to have Super Bowl shuffles.
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Many teams tried this and failed.
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It definitely didn't age well.
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No, stick to sports.
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oh
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they must have showed that clip on the Fox pregame show at some point just to tease Howie.
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Yeah, sure.
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Michael Strahan and Terry Bradshaw and JB kind of uh tease him on that.
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for that.
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Yeah, it was crazy the Raiders, stock started tanking out with them having losing seasons.
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I saw, Ice Cube's was quoting someone when he first left NWA and he went solo.
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He had the lyrics on his second album.
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said, I stopped giving juice to the Raiders because Al Davis never paid us.
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I was like, ouch.
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Yeah.
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Call them out by name.
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m
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game.
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Mm-mm-mm.
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And I had, I'd be remiss if I didn't mention John Facenda right?
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That was his voice when they, the NFL films like in the beginning when they, has
unforgettable voice.
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If you ever watched those NFL films they showed a couple of clips from him early on.
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They used the Autumn Wind, which is like his most famous voiceover about the Raiders being
on Autumn Wind.
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It's really great.
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It's probably the best of his work.
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and inject those NFL films into my veins.
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Those are just remarkable with the music and John Facenda's voice.
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legendary.
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So ironically, you know, I don't know how many audience, big sports fans, but just the
history of the moves, right?
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The Raiders moved from in 82 is when they moved from Oakland to LA in 95, they moved back
to Oakland.
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Now they didn't mention this due to the timing.
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This was in 2010, but they would now, now they're in Las Vegas as of 2020.
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So there's no more connection to even California with the Raiders, although
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As Ice Cube said in this film, the Raiders logo and symbol is gonna always be connected
with Los Angeles, even though they were only there for 12 years, right.
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Yeah, but that, in the whole history of the Raiders franchise, that's not a ton, but they
will always be associated with LA, and I think it's because of that tie with Gangster Rap
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and NWA.
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Yeah, Compton, South Central.
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Definitely.
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You had other hip hop groups wearing the Raiders, so many probably from that era.
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from 82 to infinity.
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I wonder how someone like Too $hort feels about it because he's an Oakland guy.
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So he lost his team and then he got him back, but now he lost him again.
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Right.
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Or Hammer too.
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Hammer was flirting with the Falcons for a while when he did the Too Legit to Quit.
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Like he was hanging out with Deion and stuff, but he's an Oakland guy.
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But lot of guys wore Falcon stuff, especially when they were wearing black.
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that tracks, but yeah.
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Yeah.
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That must be tough.
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Now, Vegas is getting the uh Oakland A's too.
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So Vegas keeps usurping the Oakland franchises.
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They just can't support the team.
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The irony for NFL is that LA being one of the biggest market, they went several years
without a team because the Rams had moved out.
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Yeah.
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Like back in the 80s, was LA Rams, right?
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When that's when Eric Dickerson broke the rushing record and then they moved to St.
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Louis, I think it was around 95 timeframe.
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Now they're back as of several years ago.
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Now there's two franchises and now the Chargers.
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So they went from having zero NFL franchises and now they're back to having two sharing
SoFi Stadium.
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Let’s rate it.
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So, BooGie for the 30 for 30: Straight Outta LA.
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Would you bring this funky flick back or leave it in the vault?
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Bring this Funky Flick back, highly entertaining, very reminiscent.
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It took me back, because I remember those times and it was just, it was cool to see it
again.
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And here's some little tidbits of some behind the scenes stuff that I didn't know about.
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Definitely.
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Dyno Wright for Straight Outta LA, would you bring this funky flick back or leave it in
the vault?
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I'll bring this funky flick back.
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I should mention, at least, there's a set of animations in here by an animator named
filmmaker named James Blagden, who also did a really great video about Dock Ellis, who
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threw a no-hitter on LSD.
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So we can link that in the show notes.
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But I was really happy to see that in here, because his work is really great.
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That's funny, I visited Pittsburgh this past summer and there was like a Pittsburgh Pirate
team shop.
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There was a t-shirt of Dock Ellis and it just had all like psychedelic stuff like tie-dye
and yeah, that's an amazing story.
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Insane, but awesome.
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I would also bring this funky flick back.
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I'm a huge sports fan and I love to see the tie in between hip hop and sports.
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Thanks for tuning into the Hip Hop Movie Club Show.
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I'm Dyno Wright, filmmaker, designer, longtime hip hop fan, and my favorite hockey player of all time, Wayne Gretzky, was traded to the Los Angeles Kings in 1988.
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Yeah, the Great One.
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I'm JB, 80s and 90s and sound a junkie, longtime hip hop fan.
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I used to own a reversible mesh, Tim Brown, of course starter jersey.
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I used to wear when I played pickup football games.
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One of the great raiders.
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Yes.
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Yeah, man.
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And I'm Boogie, a DJ, long time hip hop fan.
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And the Raiders, I mentioned before, were actually my backup team behind my San Francisco
49ers.
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And it was good to see Howie Long, Marcus Allen in the film.
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And also some notables was Bo Jackson and Jerry Rice after he left the Niners.
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They all played for the Raiders.
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And remember, don't hate on the golden state.
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Hey!
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00:22:37,333 --> 00:22:43,916
You know I love when Chris Berman does his fastest three minutes and the way he says he's
like the Raiders.
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00:22:43,916 --> 00:22:46,291
That's my favorite when he says that.
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Me and my son get a kick out of that.